Business Enquirer Issue 131 | Bosch SDS | November 2024

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BOSCH SDS PIONEERING

THE FUTURE OF DIGITAL TRANSFORMATION

Debasis Bisoi, CEO of SDS

BOSCH SDS PIONEERING THE FUTURE OF DIGITAL TRANSFORMATION

BOSCH SDS

PROJECT

DIRECTED BY: JESS COLLINS

ARTICLE WRITTEN BY: LAURA WATLING

Bosch, a name synonymous with cutting-edge technology and innovation, has long been a global leader across industries such as mobility, consumer goods, industrial technology, and energy. But as digitalisation transforms the way businesses operate, Bosch has been quietly positioning itself as a vanguard of this new era through its Software and Digital Solutions (SDS) business unit. Under the leadership of Debasis Bisoi, CEO of SDS, Bosch is redefining how companies can utilise software, sensors, and digital solutions to not only survive but thrive in a highly competitive global landscape.

In this exclusive interview, Debasis Bisoi takes us behind the scenes of Bosch SDS’s ambitious plans and groundbreaking projects. From digitising entire value chains to enabling enterprises to adopt new digital models, SDS is Bosch’s key to unlocking the future. But its mission goes beyond creating products; it’s about redefining industries through smarter digital solutions that embed sustainability, data-driven intelligence, and cuttingedge technologies into the very fabric of businesses.

A Legacy of Innovation: Bosch’s Core Business

The Bosch Group is one of the world’s leading providers of technology and services, with a rich history spanning over 140 years. As of 2023, Bosch employed roughly 429,000 associates worldwide and generated sales of 91.6 billion euros. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology.

Bisoi emphasises Bosch’s commitment to shaping universal trends such as automation, electrification, digitalization, and sustainability. Bosch’s expertise in sensor technology, software, and services allows it to offer cross-domain solutions that are "Invented for life." From its roots in engineering to its expansion into digital technologies, Bosch’s mission is to improve the quality of life while conserving natural resources. But within this giant organisation, it is SDS that plays a crucial role in carrying Bosch’s vision forward into the digital age.

Bosch SDS: Leading the Charge for Smarter Digital

Bosch SDS is the arm of Bosch that focuses on delivering digital solutions to non-Bosch customers, including Fortune 500 companies and Global 2000 enterprises. SDS operates under Bosch Global Software Technologies (BGSW), which is Bosch’s largest software development centre outside of Germany, headquartered in Bangalore, India. While BGSW primarily serves Bosch’s internal needs, SDS focuses outward— on transforming external enterprises across industries through smarter digital strategies.

"The mission of SDS is simple," Bisoi explains. "We rethink digital conventions and create intelligent business models that embed sustainability into every aspect of the enterprise." This goes beyond just providing software or consultancy services. SDS adopts a holistic approach to digital transformation, working closely

with companies to identify gaps, rethink strategies, and design solutions that address not only immediate needs but also future growth opportunities.

Bosch SDS’s vision is encapsulated in its Smarter Digital philosophy—a mindset that aims to create intelligent, sustainable, and scalable digital solutions. Whether it’s creating new business models, optimising operational processes, or enabling faster time-to-market, SDS integrates a sustainability-first approach. In the words of Bisoi, "We are experts in software, sensors, and services. Our role is to help businesses across industries reimagine their present and future with smarter digital solutions."

DIGITAL TRANSFORMATION BOSCH SDS

Target Markets and Strategic Offerings

Bosch SDS’s influence spans the globe. With a presence in regions such as North America, Europe, the UK, the Middle East, India, Southeast Asia, and Japan, SDS brings its expertise to some of the world’s most prominent markets. SDS’s market-facing portfolio includes four key segments: Connected Products, Connected Engineering, Connected Enterprise, and Connected Solutions.

Connected Products focus on enabling digitalization and connectivity within physical products. This involves everything from sensorising products to creating digital twins that mirror the physical

world in real-time, providing insights that were previously unattainable. For instance, SDS’s work with a large gas processing unit in Latin America involved digitising the entire gas value chain— from production to transportation and consumption. The implementation of sensors and cloud-based data analytics has transformed how the company manages its operations, resulting in significant cost savings and operational efficiencies.

Connected Engineering leverages Bosch’s rich engineering heritage to provide end-to-end engineering solutions for enterprises. SDS works closely with manufacturing companies, helping them

modernise their production processes, improve product design, and reduce timeto-market. This is particularly important for industries like automotive, where innovation cycles are becoming shorter and the need for smarter, more connected vehicles is growing.

Connected Enterprise involves

transforming internal enterprise processes through digital technologies. This includes everything from automating workflows and digitising supply chains to enhancing customer experience through AI and machine learning. SDS’s work with healthcare companies, particularly in the MedTech space, is a prime example. By developing digital solutions for devices like those used in sleep apnea treatment, SDS is not only driving innovation but also improving patient care.

Connected Solutions is about integrating multiple digital solutions into a cohesive ecosystem that spans across different sectors. For example, SDS’s work with a waste management company in the Gulf region involved creating a circular economy model. By integrating waste collection, energy production from waste, and real estate development, SDS enabled the company to streamline its operations and create new revenue streams. The use of AI in managing these processes has further enhanced their efficiency and sustainability.

Transformation Programs: Driving Business Innovation

Digital transformation isn’t just about adopting new technologies—it’s about fundamentally changing how businesses operate. Bosch SDS is at the forefront of this revolution, running large-scale transformation programs for enterprises across multiple sectors.

One of SDS’s most ambitious transformation projects involved a large Indian conglomerate with interests in airports, transportation, and energy. This client was struggling to transform its legacy systems to meet the needs

of a rapidly changing market. By implementing a hybrid communication network and end-to-end program management, SDS helped the company modernise its infrastructure, enabling it to better serve the public through improved energy distribution and operational efficiency. The result? The company was able to generate revenue streams much faster than its competition, securing its position as a leader in the industry.

In the energy and utilities sector, SDS’s work extends to projects funded by the World Bank. In India, SDS helped tackle the problem of transmission and distribution losses in the country’s electricity grid. By digitising energy metres and introducing a prepaid system, SDS reduced the need for field personnel and improved customer payment processes. This project, which involved the use of cloud-based networks, has transformed how utilities operate in multiple Indian states, creating a more efficient and scalable system.

In the semiconductor industry, SDS partnered with an American Fortune 500 company to "SaaSify" their workload automation platform. This transformation allowed the company to transition from a traditional software model to a scalable cloud-based SaaS platform. SDS not only provided a roadmap for this transformation but also helped the company complete the development process within four months. The SaaS platform is now live globally, offering a more flexible and competitive solution for end customers.

Adapting to Market Changes: Agility at the Core of SDS

The digital landscape is constantly evolving, and companies that fail to adapt risk being left behind. Bosch SDS has made agility a core part of its strategy, ensuring that it can quickly pivot to meet the changing needs of its customers.

"As technologists, we have to stay ahead of the curve," Bisoi says. "In the past, technology cycles were six or seven years

Bosch Software and Digital Solutions (SDS)

Is established as the global powerhouse of technology. Expert in software, sensors, and services, we are the tech partners of organizations from leading startups to legacy industry giants for delivering new-age digitalization.

We help enterprises reimagine the present and the future of businesses with #SmarterDigital.

# SmarterDigital

What does #SmarterDigital truly mean?

Everyone’s in a race to do more with digital. But such initiatives seldom yield the results that were envisioned. Not limiting to strategy or execution, we take a step back and look at the gaps in the bigger picture.

We rethink conventions, traditions, norms, and digital ‘as usual’.

The result is Smarter Digital. With it, we embed a sustainability mindset, create intelligent business models, and a data-led culture across the value chain.

Bosch Software and Digital Solutions

The promise of #SmarterDigital

We help enterprises achieve sustained business success with our flexible, detail-oriented, and resilient approach to digitalization.

long. Today, they are as short as one or two years. We have to help our customers spot emerging technologies early and ride those waves effectively."

SDS’s approach to technology adoption involves a three-step process: first, encourage clients to be early adopters of new technologies; second, run small pilot programs to test the viability of those technologies; and third, once the technology is proven, scale it up through large transformational programs. This approach allows SDS to stay at the cutting edge of innovation while minimising risk for its clients.

For example, in the AI and generative AI space, SDS is helping enterprises explore how these technologies can improve efficiency and create new business models. From automating repetitive tasks to generating insights from massive datasets, AI is transforming industries from manufacturing to healthcare. SDS’s ability to quickly integrate AI into its clients’ operations has enabled companies to unlock new opportunities and stay competitive in an increasingly digital world.

Another emerging area where SDS is making waves is the Internet of Things (IoT). IoT devices are transforming how businesses operate by connecting physical assets to digital systems, enabling real-time monitoring and decisionmaking. For example, SDS is working with automotive companies to integrate IoT into their vehicles, enabling smarter, more connected cars that provide real-time data on everything from fuel efficiency to predictive maintenance. This not only improves the customer experience but also creates new revenue streams through data-driven services.

Success Stories: Transforming Industries Around the World

Bosch SDS has an impressive track record of delivering transformational results for its clients across multiple sectors. Some of its most notable success stories include:

DIGITAL TRANSFORMATION BOSCH SDS

A Leading Gas Processing Unit in Latin America: SDS digitised the entire value chain of one of the largest gas processing units in the region. By sensorising the value chain and implementing cloudbased analytics, SDS created a digital twin of the company’s operations, enabling real-time monitoring and optimization. This transformation resulted in significant cost savings and operational improvements.

A Waste Management and Green Energy Company in the Gulf: SDS partnered with a sustainability-focused company in the Middle East to digitise its waste management operations and develop a platform for producing green energy from waste. SDS’s AI-powered platform also helps the company manage its real estate developments, including data centres that require high levels of electricity and cooling. This project has not only streamlined the company’s operations but also positioned it as a leader in the region’s sustainability efforts.

An Indian Energy and Utility Company: SDS worked with an Indian conglomerate to digitise energy distribution through smart metres and cloud-based management systems. This project, funded by the World Bank, has improved efficiency across multiple states in India, reducing transmission and distribution losses and enhancing customer satisfaction through a prepaid energy model.

These examples illustrate the breadth of SDS’s capabilities and its ability to drive significant business transformation across industries. By combining its expertise in software, sensors, and digital technologies, SDS is helping companies achieve their goals while also addressing broader societal challenges like sustainability and energy efficiency.

The Future of Bosch SDS: Shaping Tomorrow’s Business Models

As the digital landscape continues to evolve, Bosch SDS is well-positioned to

remain at the forefront of innovation. Bisoi emphasises that technology is no longer just a tool for solving operational problems—it’s now at the heart of creating new business models and value propositions.

"We are no longer just IT providers; we are consultants and partners who help our clients change the level playing field," Bisoi says. "Our role is to not only help businesses adopt new technologies but to guide them in using those technologies to create competitive advantages and longterm growth."

Looking ahead, SDS aims to expand its work in areas like AI, digital twins, and sustainability, ensuring that it remains a key partner for companies looking to innovate. SDS’s work in creating industry-specific platforms and solutions, particularly in sectors like energy, healthcare, and manufacturing, will continue to drive its growth and relevance in the global market.

As businesses around the world navigate the complexities of digital transformation, Bosch SDS stands as a beacon of innovation and agility. Its ability to adapt to market changes, combined with its deep expertise in digital technologies, makes it an invaluable partner for companies seeking to thrive in the digital age.

In conclusion, Bosch SDS is not just a technology provider—it’s a catalyst for business transformation. Whether it’s helping companies digitise their operations, adopt new technologies, or create sustainable business models, SDS is at the forefront of shaping the future of global enterprises. And as Bisoi aptly puts it, "We are in the midst of a very exciting time, where technology is no longer a back-office function—it’s at the core of everything we do."

With its commitment to innovation, sustainability, and smarter digital solutions, Bosch SDS is not just preparing for the future—it’s building it.

www.bosch-sds.com

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