CHATSBROOK: PIONEERING PERSONALISED FINANCE IN EAST ANGLIA
CHATSBROOK: PIONEERING PERSONALISED FINANCE IN EAST ANGLIA
CHATSBROOK PROJECT
DIRECTED BY: JAMIE WAITE ARTICLE WRITTEN BY: ELLI PERRY
Chatsbrook is an independent finance broker that has become a trusted name in Norfolk, expanding its reach into Suffolk, Cambridge, and beyond. Specialising in vehicle, asset and business finance. Chatsbrook offer tailored financial solutions to meet the diverse needs of its clients. What started as a small, local business has evolved into a well-known brand, thanks to their strong, customer-focussed values of trust, transparency, and integrity.
The company’s growth has been driven by its founder, Adrian Brooks, whose commitment to building long-term relationships with clients has laid the foundation for the company’s reputation. Today, the team at Chatsbrook continues to build on that legacy, providing flexible financing solutions for everything from luxury and classic cars, business expansion
loans, to heavy equipment for industries like construction, sustainability and agriculture.
We sat down with Head of Business, Jed Saunders, a key figure at Chatsbrook, to discuss the company’s evolution, its approach to client relationships, and how their unique lending capabilities make them a standout player in the financial services industry.
A Personal Touch in Finance
Jed Saunders, a seasoned sales professional with over 16 years of experience, has been part of the Chatsbrook team for several years. For Jed, the focus is always on building relationships. He describes his approach to business as one of problem-solving, always aiming to ensure both parties are satisfied with the outcome.
“I’ve always been in sales, and for me, it’s not just about closing a deal—it’s about solving problems,” says Jed. “A deal is only a success when both parties are happy with the result.”
At Chatsbrook, this ethos translates into a strong commitment to personalised service. The company’s goal is to be the "funding partner of choice" for its clients, a mission it fulfils by going above and beyond to meet their needs. Whether it’s meeting with clients early in the morning, offering out of hours face-toface consultations, or simply providing exceptional customer care, the team at Chatsbrook works hard to build lasting, trusting relationships.
“We want clients to feel that they can rely on us, not just for this deal, but for future ones as well. We’re here for the long haul,” Jed explains. “That’s how we’ve built a loyal client base that has stayed with us since the very beginning.”
Tailored Solutions and the Advantage of In-House Lending
In a world where financial needs can vary widely from one client to the next, offering personalised, flexible solutions is key. Jed explains that Chatsbrook takes the time to understand each client’s unique situation, both professionally and personally, which helps the team determine the best course of action. Whether the need is for business equipment, a luxury car, or even a startup venture, the Chatsbrook team listens closely and then builds a solution around the client’s specific circumstances.
“A lot of times, clients come to us with very specific needs,” Jed says. “They may want to finance a classic car, or they may need new equipment to grow their business. We make sure to listen to their situation and tailor the financing to match their goals.”
One of the key advantages of Chatsbrook’s approach is the company’s own lending book, which has grown significantly since its start in 2021. This in-house financing capability allows the team to offer
Jed Saunders Head Of Business
clients faster, more efficient service. The company can act quickly on time-sensitive applications, and with an in-house underwriting team, decisions are made swiftly and smoothly.
“We’ve built trust with our clients, and having our own lending book means we can move quickly when they need us the most,” says Jed. “Whether it’s funding a dream car or helping a business expand, we can act fast and provide the certainty our clients need.”
A Vast Network of Lenders for Broader Options
While Chatsbrook’s in-house lending capabilities give it a competitive edge, the company also has access to a broad network of UK and global lenders. This dual approach- blending in-house lending with external partnerships-gives clients access to a wider range of products and terms, ensuring that their needs are met, no matter how unique or complex.
For clients seeking to finance luxury or classic cars, this combination of resources is particularly valuable. Whether it’s a rare Ferrari or a vintage Porsche, Chatsbrook’s network of lenders allows the team to offer flexible and competitive options to meet the needs of high-end buyers.
“Having access to both our own lending book and a network of other lenders gives us confidence,” Jed explains. “It means we can solve our clients' problems quickly and efficiently, whether they’re financing a luxury car or a fleet of construction vehicles.”
Trust, Transparency, and Accountability
Trust is at the core of everything Chatsbrook does. Jed emphasises the importance of clear, honest communication, particularly when things don’t go according to plan. Whether it’s delays in documentation, challenges with lenders, or any other hiccups that might arise during the financing process, the Chatsbrook team is committed to keeping clients informed every step of the way.
PERSONAL FINANCE CHATSBROOK
“We’re transparent with our clients,” Jed says. “If there’s a delay, or if we encounter a hurdle, we let them know straight away. Our clients trust us to do the right thing, and it’s important that we communicate openly with them.”
This commitment to transparency is a key part of the company’s reputation. Jed explains that the business community in Norfolk and Suffolk where the company is based, values honesty and reliability, and this has been a major factor in Chatsbrook’s success.
“People in our region take pride in keeping their word,” Jed says. “When we say we’re going to do something, we do it. That’s a big part of why our clients keep coming back to us.”
Adrian Brooks Founder & Director
PERSONAL FINANCE CHATSBROOK
Supporting Local Businesses and Giving Back
One of the unique aspects of Chatsbrook is their commitment to supporting local businesses and giving back to the community. In addition to offering financing solutions, the company runs networking events, car meets, and charity initiatives. These events not only help connect clients with other businesses, but they also serve as a platform for giving back to causes that matter.
“We’re not just in the business of finance; we’re in the business of building relationships and supporting the local community,” Jed says. “Whether it’s our annual charity events, like the Santa Run for the East Anglian Children’s Hospice, or networking events that help our clients grow their businesses, we believe in giving back.”
A Success Story: Helping Dreams Become Reality
When it comes to lending, it isn’t just large, corporate businesses that are offered the help they need. Jed shares a memorable success story about a young entrepreneur who came to Chatsbrook for financing to expand his landscaping business. As a new start-up with little trading history, the client struggled to secure funding from traditional lenders. But with the help of Chatsbrook’s in-house lending capabilities, the client was able to secure the financing needed to purchase new equipment, grow their team, and expand their business.
“Helping that young entrepreneur get the funding he needed to grow his business was one of the most rewarding experiences for me,” Jed tells us. “He’s now doing well and came back to us for a second loan to expand even further. That’s the kind of impact we want to make.”
Looking Ahead
As Chatsbrook continues to grow and evolve, the team remains focused on maintaining its core values of trust, transparency, and personalised service. With plans to expand further into the agriculture sector and continue supporting local businesses, the future looks bright for this East Anglian success story.
Whether you’re financing a dream car, expanding a business, or navigating a new venture, Chatsbrook’s personalised service and in-house lending capabilities make them a trusted partner for clients across Norfolk and beyond. They can also help you with investment opportunities, Jed shares. “So, there are investment opportunities for those who have spare capital and wondering what they want to do with it. They can invest it into a local business and help and help many others by doing so.”
“From an investor's evening we had the other night, there was a gentleman there, he always had dreams of becoming a fisherman and having his own fishing boat, a real Norfolk gentleman, based just on the outskirts of Cromer. We listened to his dreams and managed to make them a reality. Speaking with him at the evening the other week, in his words, he's now got three extra careers now. Not only has he got his own fishing business with his son, he also then goes into schools and talks about the importance of the ocean and the marine wildlife in the sea, but also goes into ports and harbours and has conversations and conducts training with all the fishermen and the industries that are involved with that. Speaking with him first hand the other night sharing that, really showed that we at Chatsbrook have made a difference to somebody's life.”
For Jed and the team, it’s all about helping people achieve their financial goals-and building lasting relationships along the way, no matter what obstacles they face along the way.
www.chatsbrook.co.uk
