BEN for Tue 04 Feb 2020 - Event planners want to reach more, MEA calls for disaster feedback,

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2020 SYDNEY a force for good EVENT

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THE SPEAKERS JOIN IN AND HEAR OVER 23 LEADERS FROM AROUND THE GLOBE SHARING BUSINESS SKILLS AND INSPIRATION. Workshops include…

Phil Hoffmann shares his secret sauce on “Building loyalty into your business” Allisa O’Connell teaches us “How to grow your personal brand” Rachael Harding reveals her valuable knowledge on “How to break the glass ceiling” Plus many more.

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Sydney, Australia Friday 6th March 2020 Dockside Cockle Bay, Sydney 8am to 5:45pm *registration opens 7:30am - sharp start 550 people from around the globe!

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THE GLOBUS FAMILY OF BRANDS AFTERPARTY

Cargo Bar, Darling Harbour - a short walk from the main venue Add on afterparty event *max party capacity of 300 6pm till *late Founder of Phil Hoffmann Travel

General Manager Pacific for Club Med

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THE GLOBUS FAMILY OF BRANDS AFTERPARTY

4th February 2020

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businesseventsnews.com.au

EVENT PLANNERS WANT TO REACH MORE MORE than 57% of event planners list “reaching new attendees” as the biggest challenge facing the industry this year, according to eventbrite’s new 2020 Event Trends Report.

The study outlines the most effective marketing strategies to acquire new audiences, including content marketing, video (used by 93% of respondents), experiential marketing (used by 38% of respondents), and PR (used by 44% of respondents).

Further popular modes of attracting new event attendees were listings on third party websites (56%), paid Facebook ads (51%), SEO (48%), and direct mail campaigns (44%).

Other key takeaways from the report was that 83% of conference creators run multiple events per year, 60% expressed a desire to increase the volume they run in 2020, and 64% felt they were satisfied by their current job in events.

Budget issues also looks to

Today’s issue of BEN Business Events News today has two pages of news plus a front cover wrap from Force for Good Hub.

Vegas record

be on the improve, with only 35% of people citing funding as a barrier to hosting events, a drop from the nearly half of respondents who said it was a challenge last year.

Making conferences more sustainable also looks to be more important to organisers than ever before, with 72% stating that sustainability was a “priority” in 2020, a huge rise on the 11% who said it was an important factor last year.

Australia is now placed ahead of the global average which

currently stands at 64%.

The study tabled the top five ways the events industry is currently mitigating its carbon footprint as being: using e-tickets (90%), using biodegradable material (60%), offering vegan/vegetarian meal options (38%), encouraging public transport the venue (38%) and by only working with venues that recycle (21%).

BEN’s sister publication Travel Daily will be running a Sustainability Summit in Sydney in Apr - buy tickets HERE.

PCO updates

MEA calls for disaster feedback

EVENTS and conferences industry body, The PCO Association, has compiled a detailed inventory of information about the coronavirus outbreak.

The organisation is strongly recommending stakeholders in the events sector access the link to stay up to date with the latest events - CLICK HERE.

MEETINGS & Events Australia (MEA) is calling on the events industry to provide feedback on how bushfires and the coronavirus outbreak have affected the sector.

MEA Chef Executive Robyn Johnson said that it needs to know how may events have either been delayed or cancelled so that it can better represent its members to government.

“It is important the industry has up-to-date information to inform our governments how the fires and the coronavirus have impacted our industry,” she said.

Responses can be sent directly to Johnson via the email: RJohnson@mea.org.au and will be kept confidential.

business events news

THE neon capital of the world marked up a record convention attendance in 2019, attracting 6.6 million attendees last year.

The MICE feat represents a 2.3% increase on 2018 for Las Vegas, with a huge array of dining venues, sporting events and entertainment experiences considered strong lures for the meting and events sector.

The figures released by the Las Vegas Convention and Visitors Authority also showed a strong performance for the industry’s resort partners, achieving an occupancy rate of 88.9%, a 2.9% percent increase from last year.

Get in quickly THE time is well and truly ticking for people to purchase tickets to the 2020 A Force For Good Sydney event, which is scheduled to be held on 06 Mar. Attendees will hear from an esteemed list of speakers from around the world such as Sebastian Terry, famous for drawing up a list of the 100 things he wants to achieve before he dies.

See front cover for more info.

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business events news businesseventsnews.com.au

4th February 2020

EVENT CENTRE REFURB

©Scenic

Immerse yourself in Myanmar on a river cruise Read how in the Summer edition of Travel & Cruise Weekly

Partner Up

The low down on tech in the events world

Why is digital signage important?

DIGITAL Digital signage is a familiar concept; one only has to go through a takeaway drive-through or glance up at the departure time at an airport to realise that digital signage is all around. This technology has been in hotels and event venues for quite some time, but it may be surprising to know how versatile digital signage has become.

HOLIDAY Inn Rotorua has unveiled it newly renovated Pohutu Conference & Events Centre, which the property says fuses together modern

THERE was a big sports event held yesterday arguably the biggest in the world.

We refer of course to Puppy Bowl XVI, which pitted the boys of Team Fluff against the doggos of Team Ruff.

The game saw orphan dogs of all sizes take part, from Chihuahuas to corgis to great danes, in an effort to score adoption for the canines taking part - an achievement which every dog has managed since the game began in 2005.

For the record, Fluff came out on top - see HERE.

business events news www.businesseventsnews.com.au Business Events News is part of the Business Publishing Group family of publications.

Business Events News is Australia’s newest online publication dedicated to the vibrant meetings, incentives, conferences and events sector.

technology and cultural touches to create a unique events environment.

The space is styled to reflect the culture surrounding the hotel, with the space adorned with tasteful depictions of Maori gods and furnishings that convey the “charged feeling of the land” outside.

New technology installed in the Pohutu Conference & Events Centre has included new sound and lighting systems, adjustable back lights, bespoke colours and LEDs. “We are delighted to now be able to also have a flexible, technologically advanced and unique venue with the Pohutu Conference and Events Centre to work in combination with our other conference rooms, delicious food, friendly service and range of accommodation rooms, to ensure that the Holiday Inn Rotorua is the number one choice for any conference or event,” said Holiday Inn Rotorua General Manager Kent.

EDITORIAL Editor in Chief and Publisher – Bruce Piper Contributors – Jasmine Hanna, Adam Bishop, Sarah Fairburn, Nicholas O’Donoghue, Myles Stedman, Janie Medbury info@businesseventsnews.com.au

As a medium that is centrally controlled, wireless and used across multiple spaces with countless configurations, digital signage is a definite must-have for events, and here are four reasons why.

Complement back-of-house Digital signage has many obvious benefits when provided to customers, but it can be equally beneficial for event organisers, kitchen and venue staff, and banquets crew. As this technology can be updated with the click of a button, it is easy to display the latest updates in room configurations, table seating adjustments, room availability, allocated staff, and any other information venues may desire displayed behind the scenes. As technology continues to improve, these back-of-house monitors may be connected live to front-of-house monitors to enhance response to client needs in real time.

Enhance client experience Leading on from our first point,

digital signage has a profound effect on the experience of guests. When customer-facing, this signage can increase staff responsiveness, act as a navigational signpost for directing groups to the conference space or breakout rooms, act as seating charts, displaying anything from event sponsor logos to digital menus.

Display custom-branded content Whether your client has content of their own to display, or it is provided by an audiovisual service provider such as AVPartners, digital signage can integrate event-specific backgrounds. Adding not only a client’s logo but their custom content as a background for the event information adds a sophisticated and unique element of theming to conferences and events.

These inclusions add to the overall aesthetic and appeal of an event.

Decreasing requirement on resources Finally, digital signage has the added advantage of being resource sensitive. Digital signage can be updated in real time, can reduce labour-intensive-administrative tasks such as printing (and reprinting!) of table seating plans and charts, and remove the need for items such as banners which require careful transport and can be costly to produce.

Jovan Singh is the Partner at Shangri-La Hotel Sydney for AVPartners, an unrivalled provider of fully integrated event solutions to premier conferencing and event venues in Australia - www.avpartners.com

ADVERTISING AND MARKETING Sean Harrigan, Hoda Alzubaidi and Isabelle Shelden advertising@businesseventsnews.com.au

Suite 1, Level 2, 64 Talavera Rd Macquarie Park NSW 2113 Australia PO Box 1010 Epping NSW 1710 Australia Tel: 1300 799 220 (+61 2 8007 6760)

BUSINESS MANAGER Jenny Piper accounts@businesseventsnews.com.au

Business Events News is a publication of Business Events News Pty Ltd ABN 80 153 775 449. All content is fully protected by copyright. Please obtain written permission to reproduce any material. While every care has been taken in preparation of the newsletter no liability can be accepted for errors or omissions. BEN takes no responsibility for the opinions of its contributors/ columnists. Information is published in good faith to stimulate independent investigation of the matters canvassed. Responsibility for editorial comment is taken by Bruce Piper.

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