Business Examiner Victoria - February 2020

FEBRUARY 2020

DIGITAL MARKETING Facebook Ad Type Breakdown: Sponsored vs.

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Fatso Peanut Butter Wins Big At BE Awards

Winners Of Grant Thornton LLP Vancouver Island Business Excellence Awards Celebrate at Gala

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CITIFIED Proposed luxury dealership development site now listed

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INDEX News Update 2 Victoria 6 West Shore 7 Saanich Peninsula 7 Tourism Victoria 12 Who Is Suing Whom 14 Movers & Shakers 15 Opinion 18 Sales 19 Contact us: 1-866-758-2684

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ICTORIA – Food & Food Production: Fatso Peanut Butter of Victoria earned the Food & Food Production Business of the Year category at the at the 20 th Annual Grant Thornton LLP Vancouver Island Business Excellence Awards January 31 at the Westin Bear Mountain Resort.

Fatso is an all-natural peanut butter enriched with plant-based superfats. T he business was launched in November, 2016 at a few choice retailers in Victoria.

For the first two years, Fatso was run as a solo mission, demoing in stores across Vancouver Island and the Lower Mainland every weekend and the owner made personal deliveries to all retailers out of an SUV that held exactly 73 cases.

VMAC Global Technology Inc. of Nanaimo was named Business

SEE BE AWARDS | PAGE 8

Jill Van Gyn (right), founder and CEO of Fatso Peanut Butter received the Award of Excellence for Food and Food Production, presented by Lise MacDonald of the Business Examiner PHOTOS BY JADE DU

Ecofish Founder Lands Lifetime Achievement Award Company Expects Continued Growth

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ICTORIA – Fisheries Biologist Adam Lewis recognized a need for impartial, accurate information to help government regulators make better decisions to limit environmental impacts.

M i ssion accompl i shed , a s Ecofish Research Ltd. has grown steadily since starting two decades ago, and it now has offices on Vancouver Island at 114-1537 Hillside Avenue in Victoria, and in Nanaimo, Campbell River and two in Courtenay, as well as other locations in BC, Nova Scotia and Ontario.

Their contributions have been duly noted, and Lewis recently received the Lifetime Achievement Award from Clean Energy BC (CEBC) at their annual Generate Conference. CEBC represents developers, operators and supporting service industries in the clean energy market.

“Ecofish has been working to improve environmental outcomes on projects since 2000, by applying our passionate, dedicated, and expert team to the toughest challenges faced by our clients in industry, government, and First Nations,” says Lewis, the

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company founder and Executive Director. “As the impacts of climate change and biodiversity loss increasingly threaten our province, we will tirelessly pursue innovative solutions to help our clients make an environmental difference.”

Lewis spent 10 years in the environmental consulting industry before starting Ecofish.

With a team of environmental experts, Ecofish first tackled environmental challenges in the hydroelectric industry, collaborating with government and industry to improve project design

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and operation by developing provincial and national guidelines for assessment and monitoring.

“Today this approach is the standard in the province, with applications across Canada and the world that brings the effective, practical results to industry, and improves environmental performance,” Lewis notes, adding the same science-based approach is now applied by Ecofish to all of BC’s major industries, reducing environmental effects and increasing project certainty.

SEE ECOFISH | PAGE 4

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NEWS UPDATE

VICTORIA Real Estate Demand Returns to Low Inventory A total of 411 properties sold in the Victoria Real Estate Board region this January, 24.9 per cent more than the 329 properties sold in January 2019 and 2.2 per cent more than in December 2019.

Sales of condominiums were up 6.3 per cent from January 2019 with 118 units sold. Sales of single-family homes increased 31.6 per cent from January 2019 with 200 sold.

“Our new year is already showing a strong distinction from the year previous,” says Victoria Real Estate Board President Sandi-Jo Ayers. “We’ve returned to more traditional January sales numbers - which tend to be over 400 sales. Unfortunately, we have not seen a corresponding increase in listings alongside the demand, so buyers in the low- to mid-price segment of our market may find themselves in competition for desirable properties.”

There were 1,958 active listings for sale on the Victoria Real Estate Board Multiple Listing Service (MLS) at the end of January 2020, 6 properties more than the total available at the end of December 2019 and a 4.8 per cent decrease from the 2,057 active listings for sale at the end of January 2019.

The Multiple Listing Service Home Price Index benchmark value for a single-family home in the Victoria Core i n Ja nua ry 2019 was $846,900. T he benchmark value for the same home in

January 2020 increased by 1.4 per cent to $858,500, 0.4 per cent more than December’s value of $855,000. The MLS HPI benchmark value for a condominium in the Victoria Core area in January 2019 was $500,500, while the benchmark value for the same condominium in January 2020 increased by 4.1 per cent to $521,100, slightly more than the December value of $520,700.

VICTORIA Mooring Dolphin Extension on Track The 58-metre extension to the mooring dolphin at Pier B is on schedule to be completed on April 3, in time for the start of the 2020 cruise season.

Despite several weeks of inclement weather from November through January, construction crews have installed the main support piles, the concrete cap for the breasting dolphin, and 85 per cent of the electrical components.

Steps and processes remaining include the construction of the concrete cap for the main mooring dolphin, rip rap protection for the underwater piles, electrical component installation, and the installation of the gangways, bollards, capstans, and fenders.

The $6.8-million project includes the extension of the mooring dolphin and the construction of a breasting dolphin to allow for newer ships, such as the Royal Caribbean Ovation of the Seas, to utilize the northernmost pier at the Victoria Cruise Terminal.

The project is one of the largest capital infrastructure spends in the not-forprofit’s history. Once complete, the dolphin extension will allow for vessels that are close to 350 metres long to safely moor in port, ensuring the Victoria Cruise

FEBRUARY 2020

Terminal will remain competitive in the decades to come.

VANCOUVER ISLAND New Ferries Arrive in Inner Harbour BC Ferries’ two new Island Class hybrid electric vessels have arrived at their temporary home at Point Hope Shipyard.

Both ships began transit in late November from Romania, being pulled by a semi-submersible transport vessel.

They arrived in Victoria on January 18th and were first moored at the Breakwater District at Ogden Point.

While ported at the Shipyard, the vessels will undergo final inspections before ownership is transferred over to BC Ferries.

The Island Class vessels are designed to be battery operated but will be run on a hybrid of low-sulphur diesel and battery power until charging infrastructure has been developed for the vessels. The ferries are planned to operate on the Port McNeill-Alert Bay-Sointula and Powell River-Texada Island routes by mid-2020.

T he cost for both ferries including manufacturing in Romania was $86.5 million. A name for both of the vessels is expected to be unveiled this month.

VIEW ROYAL Halifax REIT acquires Christie Point Apartments Killam Apartment REIT has acquired Christie Point Apartments, a 161-unit project in View Royal for $54-million, at a cost of about $335,000 per unit.

The property includes five two-storey buildings and four two-storey townhouse structures on a peninsula with 6,000 feet of water frontage. The units on the property were built in 1963 and includes amenities like a heated outdoor swimming pool, community garden scenic trails along the waterfront and a social room.

Christie Point Apartments currently has 99 per cent occupancy and contains office space that Killam is planning on using to establish a Victoria office. The property has a development agreement in place allowing for redevelopment of the 15.8-acre site in phases, which could see an additional 315 units added to the property.

K i l la m Apa r t ment R E I T, based i n Halifax, Nova Scotia, is one of Canada’s largest residential landlords, owning, operating and developing a $3.2 billion portfolio of apartments and manufactured home communities.

ESQUIMALT Major Mixed-Use Development Underway Aragon Properties has officially begun Esquimalt Town Square, a major mixeduse project that will see it complete two residential low-rise towers, office and commercial space and a library.

The project includes two six-storey

residential buildings with 32 and 34 condominium units, with one- to three-bedroom units ranging from 662 to 1,151 square feet.

The office component includes 35,000 square feet of office space with onsite amenities like bike lockers, showers and more. The ground floor has been reserved for retail space and some spaces have already been reserved including one for a restaurant pub and another for a local coffee shop. A four-storey library with major wood components will be anchor to the separate office space building.

An additional phase of the project is planned to include a multi-family rental building with a mix of studios and one- to three-bedroom apartment units. There are also plans for a community plaza to link the buildings that would include performance art space and a public market.

Esquimalt Town Square is at 1235 Esquimalt Road.

SAANICH Ardmore Golf Course Changes Hands The Pauquachin First Nation is acquiring the 47-acre Ardmore Golf Course in North Saanich from the DuTemple family.

The Pauquachin Nation takes ownership of the business on March 1 and is planning on continuing operations of the business. The golf course has 170 members and went up for sale in 2018 at a price of $3.45 million. The final sale price has not been released.

The course property is in the Agricultural Land Reserve and is designated for golf course and related uses. It has a ninehole course with alternate tees allowing golfers to play an additional nine holes for an 18-hole course. Sale of the course includes a clubhouse with the pro-shop, bar, a kitchen, lounge, a liquor license, a maintenance area, a cottage and barn.

VICTORIA Malahat Attraction Underway Construction on an access road to a new $15-million lookout attraction on the Malahat is underway.

The soon to be attraction is located just off the Trans-Canada Highway north of the Malahat Chalet on Malahat Nation land. Once complete the attraction will include a 650-metre-long wooden pathway that ascends to a 40-metre-tall lookout along with a welcome centre fit with retail stores and a coffee shop.

The road is set for completion in late March, at which point equipment and suppl ies for the new attraction ca n be broug ht i n. Const r uct ion of t he 900-metre access road will have no impact on the highway, though there may be intermittent traffic stops as construction nears the highway area.

Construction on the attraction is expected to begin in early April and the attraction is scheduled to open in spring 2021.

The attraction is designed to be equivalent to about 10 storeys high and the grade of the spiraling walkway to the top of the structure is designed to be wide enough SEE NEWS UPDATE | PAGE 3

NEWS UPDATE

FEBRUARY 2020

NEWS UPDATE CONTINUED FROM PAGE 2

for two wheelchairs. At the top, visitors will be rewarded with a 360-degree view of the area’s feature rich landscape.

The skywalk is a collaboration between A. Spire by Nature, a company specializing in outdoor experiences, and the Malahat Nation. A. Spire’s founders also helped establish the Sea to Sky Gondola. The skywalk will remain a private venture and is expected to drive more tourists to Malahat Nation enterprises.

VICTORIA Art Gallery Expansion Awaits Federal Funding A n expansion of the Art Gallery of Greater Victoria could begin this year, pending a funding commitment from the federal government.

The Art Gallery is currently waiting to hear whether the federal government will commit $10 million to the $30 million project. Meanwhile, Victoria councillors are meeting to consider approving a new development permit for the site at 1040 Moss Street, since the previous permit expired while officials tried to raise enough money for the expansion.

Between a $6 million contribution from the Provincial government and private and corporate donations, funds raised for the project have surpassed $16 million.

If the federal funding is approved, the rest of the money would be raised during construction.

The planned expansion will increase the gallery’s floor space by roughly 40 per cent from 3,500 to 4,900 square metres.

Some of the added space will be purposed for increasing exhibition space as well as storage for the gallery’s more than 20,000 pieces found in its permanent collection.

The rest of the space will be used to provide meeting rooms and additional room for social spaces like a new café.

The project will involve the partial demolition of the existing building, an increase of the Gallery structure from two- to four-storeys, and enhancements to the adjacent Spencer Mansion, which served as the gallery’s original home.

VICTORIA Hotel Planned for Blanshard Street A 20-storey hotel has been proposed for the corner of Fort and Blanshard street by Merchant House Capital.

The company bought the west side of the 1100 block of Blanshard Street in December 2018 and unveiled the plans at a meeting organized by the Victoria Downtown Residents Association.

This marks the first step toward the company’s Montrose Wintergarden project which also includes renovation of the historic 1912 Montrose Building, which covers half the block on the corner of View and Blanshard streets.

T he new s t r u c t u re w i l l fe at u re a three-storey podium at the base of the building that includes a glass atrium and open space with cafés, restaurants and services for the public and hotel guests.

A spiral staircase will lead from the

base of the building to the fourth floor and a public lounge that will act as a transition to a 65.5-metre tower. Once complete, the tower will contain 128 full-service units offering hotel guests an experience similar to ones found in Airbnb residences – including amenities like a full kitchen and laundry facilities with options for longer stays. The management company that has been signed to run the hotel has not been named.

Work on the Montrose Building will i nclude ex ten sive ex ter ior renovations, though the plan calls for keeping residents and ground-floor businesses operating during the work.

VICTORIA Local Company Launches Productivity Victoria-based cloud solutions company Regroove has launched Navo, a new universal bookmark application that helps teams find the links they need most.

The application is designed to host business links and tools on one application, allowing users to have quick and intuitive access to their most important links. Navo allows administrators to quickly and easily add or change updated links, eliminating the need for teams to search for commonly accessed materials and internal links to important documents.

The system is designed to integrate with a user’s existing Office 365 account and is available in web browsers, on iPhone and Android, Microsoft Teams and SharePoint. Regroove is the only Microsoft certified gold cloud productivity partner on Vancouver Island, and specializes in consulting and building business solutions using Microsoft tools.

VICTORIA

advertising, journalism, marketing, or corporate, technical or web-based communication.”

Applicants who have completed one of four VFS diploma programs — Acting for Film and Television, Digital Design, Film Production, or Writing for Film and Television — with a minimum B (3.0/4.33) GPA can apply for admission to BAPC with their previous credits automatically accepted.

Once at Royal Roads, pathway students can choose to study for one year on campus or for two years of blended (online and on campus) study.

“A lot of students come to our program with many technical abilities but need the forward thinking that strategy and theory provide — that’s the real advantage of this transfer agreement,” Remillard says.

NANAIMO Construction Officially Underway For Long Awaited Hotel PEG Development began site work for the new hotel at 100 Gordon Street in December, 2019, and construction is now looking up, nine storeys up, and that’s soon what we’ll see. With the project moving forward, PEG Development hosted a ceremonial ground-breaking on January 29, to make it official.

“Now that shovels are in the ground at the hotel site, we’re one step closer to the ribbon-cutting and seeing the true potential of the conference centre come forth. This is an exciting time for development in Nanaimo, and this hotel

is key in the continuing revitalization of downtown and economic investment in our community,” said Leonard Krog, City of Nanaimo M ayor.

Bringing a compatible hotel to the property directly across the street from the Vancouver Island Conference Centre has been a part of planning since the development of the conference centre began. This project will assist the Conference Centre in attracting larger conventions by adding more hotel rooms in our downtown core. Also close by are the Great Canadian Casino, Port Place Shopping Centre, the Port Theatre, Vancouver Island Regional Library and Diana Krall Plaza.

Two previous hotel developments were approved for the site (2008 and 2013), but the developers were unable to meet timelines under their development agreements with the City.

The property was sold in 2017 to PEG, a Utah-based company specializing in commercial and residential development. They recently opened a Courtyard

by Marriott Hotel in downtown Prince George.

“I am so energized and excited by the fantastic show of support by the community and business leaders at today’s ground-breaking for the Nanaimo Courtyard by Marriott. We at PEG are excited to celebrate with the community and get to work to build this beautiful hotel,” said Robert Schmidt, president of PEG Development.

T he Nanaimo Courtyard by Marriott w ill be nine storeys high and will have 172 rooms. Construction is expected to be complete in 2021.

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RRU Signs Agreement with Vancouver Film School Royal Roads University has a new agreement with the Vancouver Film School (V FS) that a l lows students meeti ng qualifications to transfer into the third year of the Bachelor of Arts in Professional Communication (BAPC) at Royal Roads.

This accelerated degree completion pathway allows students to obtain a Royal Roads bachelor degree as well as a VFS production diploma in as few as two years of full-time study.

“Transfer agreements are really good for the students because it gives them credit for the education they’ve received at another institution and allows them to use that education towards getting a four-year degree and moving on with their career,” says BAPC Program Head Chaseten Remillard.

“This pathway partnership offers unparalleled value for VFS students wanting to earn an undergraduate degree and join the thriving creative economy,” says Scott Steiger, director of international admissions and business development for VFS. “Royal Roads University’s innovative BAPC program enhances VFS graduates’ educational experience for those seeking careers in public relations,

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FEBRUARY 2020

Company Expects Continued Growth

Adam Lewis, Founder and Executive Director of Ecofish Research

ECOFISH CONTINUED FROM PAGE 1

Ecofish is a client-focused organization that delivers environmental assessment and monitoring services to clients facing challenging environmental problems. It is built on four core principles: Scientific excellence, business discipline, environmental ethics, and social responsibility.

“We invest heavily in research and development and innovation, employee training, digital technology, and technical equipment to continuously improve service quality and cost-effectiveness,” he says, noting they have 110 employees.

“We strive to provide our staff a good work-life balance, with

Ecofish has many years of experience in project issues scoping—from project conception through the Environmental Assessment (EA) process flexible work hours, extensive leave, customized workspaces, and flexibility of work location,” he notes, adding this has helped attract new members to the team.

“We provide professional development support to employees pursuing professional certifications and accreditations, and a

wellness program to promote the maintenance of a healthy lifestyle outside of work.”

Lewis says the company plans to continue expansion across the country by hiring local staff in local communities.

“We believe that siting our offices in communities near our

clients’ projects improves quality of service and gives our staff the opportunity to work where they want to live, while reducing commuting and our carbon footprint,” he states. “By innovating to provide new capabilities in our service area, we will support our clients, strengthened by large

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investments staff training and an expanded roster of environmental experts.

“By applying our core principles in a consistent, strategic manner, we expect to double our size in five years, as we have done since inception.” www.ecofishresearch.com

DIGITAL MARKETING

FEBRUARY 2020

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FACEBOOK AD TYPE BREAKDOWN: SPONSORED VS. BOOSTED POSTS

BE DIGITAL JOHN MACDONALD

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n the surface boosting content on Facebook seems like a pretty straight forward transaction.

The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works.

Truth be told, Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs. ads either.

So, in this article we’ll cover the differences between the types of sponsored ads on Facebook — a Facebook boost and a Facebook news feed ad—and which we recommend as the best option for your business depending on your needs.

What are Facebook sponsored posts?

Organic posts don’t go very far in today’s world. Unless you have a huge network of fans, achieving favourable outcomes through organic content in a 1.6B user world is futile Facebook sponsored posts are promoted posts that receive additional paid reach. Simply put, your business has the option of boosting a post or creating an ad: boosting increases the chances your post will be seen by followers (increasing loyalty), while news feed ads target users based on select criteria, external from followers (potential new customers).

Wait, why sponsor ads on Facebook when you can post for free?

The reality is, organic posts don’t go very far in today’s Facebook world. Unless you have a huge network of fans (50K+), achieving favorable outcomes through organic content in a 1.6B user world is futile.

Based on Facebook’s current algorithms, organic reach has plummeted over recent years to the point where 50 million businesses are posting 1.5 times per day, reaching an average of 2 per cent of their audience. That is what we call “tough sledding”.

Should we be surprised though?

As the world’s largest social network, it was simply clockwork until Facebook turned to a Pay-toPlay model resulting in paid advertising on the social network giant.

But before you start shouting big corporate obscenities, it’s still our opinion that Facebook provides the best advertising platform on the web or anywhere else in the business world. It’s just takes a little practice.

Advertising on Facebook requires a solid strategy Like anything, you will need a strategy when tackling Facebook paid advertising. Depending on what your goals are, our quick advice is to put money on posts that have measurable ROI, like lead capture, promotions, contests and content meant to capture new customers.

Another fundamental rule is to always promote your own content.

Even if it’s great material and related to your business, never pay to send traffic to someone else’s website.

Now, with all that said, let’s figure out which Facebook paid advertising delivery method works best…Facebook boosts or Facebook ads.

What are Facebook boosted posts?

Facebook boosted posts are promoted posts that appear higher on news feeds, giving a post a higher chance that friends and followers will see it. While boosted posts can

be targeted by location, interest, age and gender, more advanced targeting options are reserved for ads on Facebook.

And that’s really the rub with sponsored posts for your business.

While it’s easier to create them, you are limited in refining the post to get the most out of your “boost juice” dollars.

What are Facebook news feed ads?

Facebook news feed ads are sponsored ads that appear right on the news feed of readers. Newsfeed ads denoted “sponsored” directly underneath the company’s name on the post, meaning your users know that the content could be coming from a source they haven’t “liked” yet.

News feed ads are created in Facebook Ads Manager. Creating a news feed ad on Facebook is more involved than boosting posts, but, as with most things, more work often leads to more reward.

With news feed ads, you can set a specific objective for your ad that directly aligns to your business goals. You can choose from 12 objectives from three different categories: Awareness, Consideration and Conversion.

Notice how these three categories represent different areas of the sales and marketing funnel: • Awareness: for boosting posts, promoting a Facebook page, targeting people near the business’s location and increasing brand awareness;

• Consideration: to send people to a website, getting app installs, increase event attendance or get views on videos and collect business leads; • Conversion: for increasing website conversions, engagement to an app, or to have an offer claimed.

Facebook paid advertising showdown: who is the winner?

So, you’ve probably come to the conclusion that Facebook news feed ads have a lot more power behind them and are geared toward ROI—especially seeing how there’s no price difference between the two formats.

Boosted posts do have a place— if your business is looking for a quick and convenient way to create awareness and drive profile traffic, then we say go for it, especially if you want to hit existing fans/ customers. It takes all of five minutes to start raking in thousands of impressions for as little as $5.00.

If you are looking to achieve tangible marketing results, like capturing leads and driving revenue, my money is on news feed ads. If you want to really capture leads through Facebook paid advertising however, I suggest using Facebook lead ads.

John MacDonald is the Director of Business Development with the Business Examiner News Group.

Call him at 604.751.0819, or email BEDigital@businessexaminer.ca.

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GREATER VICTORIA

FEBRUARY 2020

BRIAN SMALL LEFT BIG SHOES TO FILL AT THE CHAMBER CHAMBER EVENTS

GREATER VICTORIA CATHERINE HOLT

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th i n k it’s fa i r to say there will never be anyone quite like Brian J. Small, who passed away on Jan. 24. He was 85.

From 1969 to 1994, Brian held the job that I do now at the Greater Victoria Chamber of Commerce. His name was part of our organization’s archives but, I must admit, I’ve only recently learned about the extent of his accomplishments.

Cedric Steele, who served as president of The Chamber while Brian was the general manager, called to let us know of Brian’s passing.

“He was a g reat connector,” Steele said about Brian. “He had a very small staff and worked day and night trying to make things happen.”

Listening to stories about Brian reminded me of a different time. It’s become exceptionally rare for CEOs to stay with one organization for five years — never mind a quarter century.

Steele was there when Bria n worked ti relessly to create an economic development commission for our city. He was driven by a desire to create opportunities for young people so they wouldn’t have to leave Greater Victoria to further their careers. An entire generation has been able to work and raise their families here, thanks to Brian and The Chamber. His advocacy efforts helped create jobs and educational opportunities that didn’t exist before.

Working with the power of The Chamber, Brian was instrumental in establishing engineering, business and law schools at the University of Victoria. He was also a major player in the development of Camosun College’s Interurban Campus and in securing a site for Pearson College.

“Brian was sought out by hundreds of people to help

• Thursday, January 23 Busi ness M i xer w it h D e s t i n at ion G re ater Victoria 4:30 to 6:30 pm @ Max Furniture – New Location (3460 Quadra St.)

• Wednesday, February 19 Chamber Week: Member Networking Breakfast 7:30 – 9 am Sandman Hotel Victoria (2852 Douglas St.)

• Tuesday, January 28 B u s i n e s s L e a d e r ’s Luncheon: BC Housing CEO Shayne Ramsay 11:30 am to 1 pm @ Union Club of B.C. (805 Gordon St.)

• Thursday, February 20 Business Mixer 5 to 7 pm - Inn at Laurel Point (680 Montreal St.) Wednesday, March 4 B u s i n e s s L e a d e r ’s Luncheon: ICBC Chair Joy MacPhail 11:30 am to 1 pm - Delta Victoria Ocean Pointe Resor t (100 Ha rbou r Rd.)

• Thursday, February 13 Prodigy Group Mingle 5 to 7 pm - IMfit (205 – 733 Johnson St.)

“Brian was one of the most supportive, dedicated, enthusiastic and innovative people I knew and he set the tone for the magnificent Chamber that we have today.”

TERRY FARMER ACCENT INNS

make the ‘right’ business connection for their project or idea,” said Linda Kitchen, who worked with Brian for 14 years as operations manager of The Chamber.

“His love and vision for the film industry for the region was one I’ll never forget – often spending a good part of his day working on finding the right location for a producer.”

In 1970, Brian’s tenacity in attracting Hollywood productions resulted in the creation of the Vancouver Isla nd Sout h Fi l m a nd Media Commission.

And, in 1980, The Chamber pu rchased a n ad i n Time magazine featuring a photo of Brian and text encouraging businesses to set up shop in Greater Victoria. The campaign resulted in more than 500 inquiries from businesses — including Canadian Tire, which went on to open five stores in our region.

Ter r y Fa r mer, who s e businesses include Accent Inns, chaired the Chamber’s board of directors from 1972 to 73.

“Brian was one of the most supportive, dedicated, enthusiastic and innovative people I knew and he set the tone for the magnificent Chamber that

we have today,” Farmer says. “Brian was a trailblazer and we are fortunate to have had Brian working with us for all those years.”

Personally, as someone who advocates for Chamb er m em b ers i n 2020, my favourite story about Brian not only reflects an approach from a different era of doing business but also shows the skill Brian had for nurturing valuable relationships.

Accord i ng to a few sources, Brian was able to arrange weekly tennis matches w ith Bill Bennett, the Premier of BC at the time. You don’t need much of an imagination to picture Brian lobbying for Greater Victoria’s businesses as he lobbed balls across the cou rt at the Premier.

Thank you, Brian, for all you and The Chamber accomplished. Your memory continues to inspire new generations of Chamber members who ca rry on the work of making Greater Victoria such a great place to live, work and raise a family.

Catherine Holt is CEO of the Greater Victoria Chamber of Commerce

FEBRUARY 2020

WEST SHORE / SAANICH PENINSULA

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INTRODUCING OUR 2020 BOARD OF DIRECTORS

WEST SHORE JULIE LAWLOR

W

hile our 2020 Directors were elected at our Annual General Meeting at WestShore Bicycles in November, it is in January that the Board elects the Executive for the year. Now that we’re set up for 2020, it is my pleasure to introduce you to the WestShore Chamber Board of Directors: President Mike Reilly is a financial advisor with Freedom 55 Financial.

Vice-President Ingrid Vaughan owns and operates Smart HR, a consulting service geared towards helping business owners create a nd susta i n st rong leadership and HR practices.

Secretary Kelly Darwin is the owner of Seriously Creative, an award-winning web design & marketing agency.

West Shore Chamber Staff and new board of directors. Missing Martin Newham, Sarah Alasaly and Bruce Simpson T reasu rer Todd Troyer is a principal at Baker Tilly Victoria Ltd. and leads the practice at the Westshore office.

Sarah A lasaly pract ices i n the area of Family Law, Wills and Estates, and Personal Injury at Hemminger Law Group Westshore.

Paula Blazina has worked for Coastal Community Credit Union for 20+ years and is the Branch Manager of the Eagle Creek Village location.

Chris Burdge i s t he ow ner

o f bW E S T I n t e r a c t i v e , a n award-winning online marketing firm based in Langford and is the founder of SOHO in our region.

Rachelle Dallaire is the Executive Director of Indigenous Perspectives Society.

Michele Hansen has over 25 years of business experience as a successful entrepreneur running Signs of the Times Sharon Mitchell is a financial planner and investment advisor with Raymond James in the WestShore.

Annette Siewertsen has worked at Royal Roads University since 2005 and currently holds the post of Learning and Development Advisor.

Bruce Simpson is the Branch Manager of Hatley Memorial Gardens Cemetery & Cremation Centre in Colwood.

I’d also like to take this opportunity to thank our departing director. Henry Chipps is a member of the Sc’ianew First Nation and one of the treaty negotiators, and is part of a team discussing

a new modern-day treaty with the federal and provincial governments. Henry was our longest serving director and I have been grateful for his steady presence and well-considered input.

Thank you Henry! I am continually impressed by how much time our board directors give to the WestShore Chamber and many other initiatives. Expect to see them out and about in the community throughout 2020!

A nd of cou rse, ou r volu nteer board is only one of many working for the benefit of our community. In order to support non-profit boards in our community, the WestShore Chamber is hosting a Board Governance Workshop for Non-Profits on March 6 th at Highland Pacific Golf. Back by popular demand, this workshop offers tangible tools to create a thriving and efficient board of directors as well as an opportunity to network with business leaders from across the Island. You can find out more under the Member Calendar at westshore.bc.ca Julie Lawlor is the Executive Director at the WestShore Chamber of Commerce. You can reach her at jlawlor@westshore.bc.ca

QUALITY OF LIFE DRAWS BUSINESS

SAANICH PENINSULA DENNY WARNER

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ast month I talked about how amazing this part of the world is in which to live and do business. Adding to our quite diversified, protected economy, we have relatively low crime, beautiful scenery, stable government, etc. and it is clear why this is a location of choice for many.

Following on the heels of another successful Tour of Industry, our 11th, we once again heard loudly and clearly from t he busi nesses who operate here, of the significant challenges to operating on an isla nd t hat t hei r compet it ion elsewhere does not share. In spite of these unique challenges, t he nu mber one reason each of them states as to why they stay here is the exceptional “quality of life”. Putting aside concerns about higher taxes, much higher shipping

and transportation costs, and a high cost of living, they stay for the lifestyle.

Our diversified economy and this “quality of life” will stand us in good stead as we move into the future. Young companies, aged five years or less,

are creating the majority of net new jobs. The new entrepreneurs are highly mobile, many of them are freelancers. They can and do choose to live where they are personally connected and there is a high quality of life.

Competitive Disruption, your Next Level of Success, Sean Bacon Thursday, April 16, 2020, 9-11am@ the Victoria Golf Club Family Business Labour Markets, Panel Discussion Thursday, May 14, 2020, 5:30-8pm @ the Delta Year-end Celebration TBA Thursday, June 4, 2020, 5:30-7:30pm

If we provide entrepreneurs what they need such as access to capita l, ta lent, a nd technical infrastructure and assistance, we will continue to be a home for future business moguls. We must focus on attracting these entrepreneurs

to our community (or grow our own) to maintain our economic diversity.

Denny Warner is the Executive Director at the Saanich Peninsula Chamber of Commerce.

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8

BE AWARDS

SCS Steel Container Systems was named Manufacturer of the Year. From left, Paul Dunbavin of SCS, John MacDonald of BE Digital, and AJ Hustins of SCS

FEBRUARY 2020

MC Stacy Ross of CHEK-TV presented the Ocean Products Business of the Year Award to Cascadia Seaweed. Based in Victoria, the company also has an office in Port Alberni

BE AWARDS CONTINUED FROM PAGE 1

Think boldly.

Act boldly.

It’s not just about achieving success.

It’s about sustaining it.

That’s why Grant Thornton LLP is proud to support innovative local businesses.

Congratulations to the winners of the 2020 Grant Thornton LLP Business Examiner Awards. These companies have made impressive advances and are clearly leading the way. We’re proud sponsors of the awards because we know exemplary leadership inspires others.

Courtenay Duncan Nanaimo Victoria

grantthornton.ca

Audit | Tax | Advisory

© 2020 Grant Thornton LLP. A Canadian Member of Grant Thornton International Ltd. All rights reserved.

of the Year and Nickel Bros. House Moving of Nanaimo was named Small Business of the Year at the event, which featured 79 finalists competing in 17 categories in the annual celebration of the best of the best in Island business.

Grant Thornton LLP is the Title Sponsor of the Awards, and along with Gold Sponsor RBC Royal Bank and Business Examiner, which coordinated the event.

Category sponsors included Coastal Community Credit Union, Invest Comox Valley and HeliJet, as well as Platinum Media Sponsor Black Press.

“It is truly amazing how many great companies there are that call Vancouver Island home, and this event is about celebrating their great achievements and telling their stories,” says Mark MacDonald of Business Examiner, which produces the event. “The Gala sold out again this year, and it was wonderful to see the enthusiasm of those in attendance, and they genuinely enjoyed the evening and heard inspiring stories that will hopefully encourage them in their own businesse in the years ahead.”

Stacy Ross of CHEK TV was the Master of Ceremonies.

Business of the Year VMAC was founded in 1986, and is the leader in compressed air innovation, designing and manufacturing the most innovative mobile air compressors and multi-power systems available.

VMAC is one of the only true air compressor manufacturers in North America, designing and manufacturing air compressors and multi-power systems in-house, at the 40,000 ft² headquarters in Nanaimo, BC. VMAC offers six different product lines, including diesel, gas, and hydraulic driven air compressors, UNDERHOOD™ air compressors, transmission-mounted air compressors and multifunction power systems.

Small Business of the Year Nickel Bros.

House Moving is a house moving company that is really a recycler of buildings, and has been a family run business since 1956. It’s their goal to eliminate demolition waste. A 1,600 sq/ft home represents about 60 trees worth of lumber, roughly equivalent to the amount that one person could recycle in 100 years.

Sadly, most houses that need to be removed from a site aren’t recycled; they’re torn down and thrown in a landfill. Each discarded home adds between 40 and 80 tons of building materials to that landfill. Nickel Bros provides an affordable SEE BE AWARDS | PAGE 9

BE AWARDS

FEBRUARY 2020

From left: Kyman Chan of Grant Thornton LLP presents the Business of the Year award to VMAC of Nanaimo, represented by Vice President of Marketing and Sales Gord Duval and Director of Operations Stuart Coker

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From left, Simon Miller of RBC Royal Bank presents the Construction/Development Business of the Year Award to Greg Constable, President of Island West Coast Developments of Nanaimo, and Business Development Manager Patrick Brandreth

BE AWARDS CONTINUED FROM PAGE 8

alternative to demolishing these homes, by offering them to others for re-purposing, and moving them to new properties.

Category winners are: • Automotive: Cowichan Auto Repair of Duncan.

Cowichan Auto Repair is a female owned, full service, automotive repair/maintenance and detailing facility in Duncan, serving the Cowichan Valley. Cowichan Auto Repair is the home of Women and Wheels workshops which enlighten, empower and educate women.

• B evera ge: W h ite Sa ils Brew i ng of Nanaimo.

White Sails Brewing opened in 2015 with the goal of creating a unique gathering space celebrating the local Nanaimo community. White Sails has become a beacon, recognized locally, nationally and internationally as an award-winning Brewery and Taproom.

W h ite Sa i ls Brewer y produces its award-winning craft beer in-house for two primary market segments. The White Sails Taproom showcases its beer alongside local cider, wine and coffee and a locally sourced food menu in a 100+ seat West Coast inspired Taproom.

• Construction/ Development: Island West Coast Developments of Nanaimo.

Island West Coast Developments (IWCD) is a medium sized commercial construction company based in both Nanaimo and Victoria, providing construction management/general contracting services to a wide range of business types both on and off the Island. A large portion of their projects are design-build projects, which allows them to work closely with clients in developing a unique finished product that meets with their individual wants and needs.

• Entrepreneur Of The Year: Stonehouse Teas of Campbell River.

Stonehouse Teas specializes in looseleaf tea, hot and cold beverages, including a coffee bar and bubble teas. Serving Campbell River since 1995, they also offer quality giftware, tea accessories and wholesale tea to other cafes and restaurants in Campbell River and the surrounding communities (Quadra Island, Comox, Port Alberni). Stonehouse Teas products are also available through their online store, primarily serving western Canada and SEE BE AWARDS | PAGE 10

CONGRATUL CONGRATULATIONS to all the no to all the nominees

Here’s to your continued succes Here’s to your continued success, from all of us at RBC® Vancouver Island Comm at RBC® Vancouver Island Commercial Banking.

Tom Siemens Jack Leung

Mark BrandleTom Siemens

Simon Miller Kevin Gillanders

Sherman Lum Kevin Gillanders

Vice President Commercial Banking Vice-President Commercial Banking South Vancouver Island Vancouver Island 707 Fort St. 2nd Floor 250-356-4544 Victoria, BC jack.leung@rbc.com 250-356-4544

Commercial Account Manager Banking Vice-President Commercial 250-356-4732 North Vancouver Island simon.miller@rbc.com 205 Commercial St. Nanaimo, BC 250-741-3516

Commercial Account Manager Vice-President Commerc 250-464-0212 South Vancouver Island mark.brandle@rbc.com 707 Fort St. 2nd Floor Victoria, BC 250-356-4544

Commercial Account Manager Vice-President Commerc 250-356-4609 North Vancouver Island sherman.lum@rbc.com 205 Commercial St. Nanaimo, BC 250-741-3516

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BE AWARDS

10 BE AWARDS CONTINUED FROM PAGE 9

loose-leaf tea at farmers markets and home parties.

occasional US customers.

Stonehouse Teas began as a small business before tea became popular, selling

• Food & Food Production: Fatso Peanut Butter of Victoria.

Fatso is an all-natural

peanut butter enriched with plant-based superfats. T he busi ness was launched in November, 2016 at a few choice reta i lers i n Victoria. For the first two years, Fatso

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FEBRUARY 2020

was run as a solo mission, demoing in stores across Vancouver Island and the Lower Mainla nd every weekend a nd t he ow ner m ade personal deliveries to all retailers out of an SUV that held exactly 73 cases.

• Health Care: Comfort Keepers of Victoria.

Com fort Keepers V ictor i a h a s b e en i n business for 6.5 years and they work primarily in Victoria, but also provide services from Sooke to Sidney. This f a m i ly-o w n e d c o mpany primarily serves the elderly, providing Merle Fernandes (left)​and Raul Caballero (center) owner assistance to help them of Oui Jewellery won the Retail Business of the Year live as safely and as independently as possible, in the comfort facility to a multi-level, fully integratof their own home. ed forest products corporation, creating high-quality lumber products that • Hospitality: Kingfisher Oceanside are exported to more than 25 countries Resort and Spa of the Comox Valley. world-wide. The San Group slogan The Kingfisher Oceanside Resort & Spa From Harvest to Home - describes their is an award-winning luxury resort, with fully integrated supply chain business panoramic views of the Georgia Straight model focused on managing every aspect and exquisitely appointed guest rooms. of product development – allowing San Nestled in an old growth forest on the Group to add as much value as possible eastern shore of Vancouver Island, the to each log extracted from BC forests. resort features the world-class Pacific Distributing lumber products direct to Mist Spa with a signature spa experience consumers through their Canadian San called the Cedar Direct lumber outlets and exHydropath®, a re-created West Coast porting to over 25 countries worldwide shoreline in a cave like setting featuring including to India, China, the Middle sandstone sculpted caves and pools, a East, the United States and a number guided spa experience through eight of European and Oceanic Countries inunique elements. cluding France, UK, Netherlands, New Zealand and Australia.

• Manufactured Wood Products: San Group of Port Alberni.

• Manufacturing: SCS Steel Container San Group produces some of the most Systems of Nanaimo. stu n n i ng h ig h-end forest products SCS Steel Container Systems Inc. is in the world. San Group has evolved a proud Canadian owned and operatfrom a small lumber remanufacturing ed Lean manufacturer. They have been serving the Waste, Recycling, Construction, Forestry, Oil and Gas and Mining industries in British Columbia, Alberta, Saskatchewan and the US for over 30 years.

SCS prov ides a f u l l ra nge of steel container products including roll off containers, recycling containers, scrap containers, sediment bins, camp bins, lugger bins, front load bins, rear load bins, flat decks, gravel boxes, and self dumping hoppers.

• Ocean Products: Cascadia Seaweed of Victoria and Port Alberni.

Cascadia Seaweed is growing to be North A merica’s largest provider of cultivated seaweed. Cascadia Seaweed offers a rich mix of kelp and other seaweeds. Seaweed as a food product can be offered as a fresh/frozen salad or dried for use as industrial foodstuff. It is loaded with micronutrients including protein, more calcium than milk, an excellent source of vitamin B12 (perhaps the only vegan source of that vitamin) as well as zinc and other important minerals. The farms include two species of seaweed, Sugar Kelp and Pacific Wakame. These first two farms, situated near Bamfield, will produce 90 tonnes of kelp ready to harvest in June, 2020.

Our goal is to reinvigorate coastal BC SEE BE AWARDS | PAGE 11

BE AWARDS

FEBRUARY 2020

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Coastal Community Credit Union had a large contingent of team members attend the Gala event at Westin Bear Mountain Resort

BE AWARDS CONTINUED FROM PAGE 10

by engaging First Nation and other coastal communities in high volume seaweed farming.

• Professional: R. Anderson & Associates of Port Alberni.

R. Anderson & Associates Inc., formerly Duncan Sabine Collyer Partners LLP, first opened its doors in the Alberni Valley in 1939. From Port Alberni Valley to the West Coast municipalities of Tofino and Ucluelet to Parksville and Qualicum, they provide professional accounting, tax, advisory and bookkeeping services including Non-Profit audits, Canadian Taxation - Personal and Corporate/ Not for Profit Tax Compliance, Estate Tax Planning and General Business Advisory Services.

• Reta i l: Oui Jewellery of Victoria.

W hen founder Raul Caballero arrived in Canada in 2012, he came with a dream, to start his own business. Inspired in Canada’s diversity, Raul created the concept of Oui; that is why the name is a mix of English and French, and designers are located in 16 different countries, since they want to reflect the multiculturalism of the Canadian population. Today most people know Oui as a small boutique locally managed and owned, specialized in bold modern design. Originally, they were only a retail store, but they now produce a line of locally sourced hand-made jewellery.

• Te c h n olo g y : A b e ego of Victoria.

Toni Desrosiers is the founder of Abeego and inventor of the world’s first reusable, breathable food wrap. Abeego, offered in a variety of sizes, saves food by picking up where the peel leaves off, keeping food fresher longer than you ever imagined.

Headquartered in Victoria, Abeego conducts business in almost 40 countries worldwide.

T hei r m ission to Keep Food Alive is unique to their beeswax food wrap. While the plastics

Campbell River Mayor Andy Adams, left, presents the Tourism Business of the Year Award to Tyler Bruce of Campbell River Whale Watching

Reach The Masses Fraser Sim (left) and William Whitelaw (right) of BMT Group Services of Sidney​receive Award of Excellence in Trades from Lise MacDonald of the Business Examiner conversation is an important one, they drive home the messaging about how Abeego saves food from the compost to save time, money, and the environment. They help customers see that Abeego is not a plastic wrap alternative, but their tool for victory in the kitchen. Abeego shares product knowledge and food wisdom in a way that builds community while instilling customer confidence. Now 11 years in the making, beeswax wrap is trending worldwide and listed as Whole Foods’ top 2019 trend.

• Tourism: Campbell River Whale Watching of Campbell River.

Since 2008, Campbell River Whale Watching and Adventure Tours has been a key player in C a m p b e l l R i v e r ’s w h a l e watching industry. Founded by “Hurricane Jack” aka Jack Springer along with his partners Jennifer and Aaron, the three brought many years of experience with them as they started their new venture. Over the past 11 years, the company has grown f rom one boat to seven a nd continues to expand. In 2018, Tyler Bruce and Stephen Gabrysh purchased the company, which offers a range of tours from whale watching, grizzly bea r v iew i ng, ocea n rapids, fishing charters, guided hikes

of Elk Falls and Ripple Rock, as well as brewery, distillery, and winery tours.

• Trades: BMT Group Services of Sidney.

BMT Group Services is a one stop shop allowing for customers to have all aspects of their vehicle taken care of without moving to a different location.

By offering this diverse service of mechanical repair, collision repa i r a nd veh icle refi n ishing, customers can drop their vehicle off and be confident that repairs will be done in an efficient manner. In addition the company has reached out to those companies that surround Victoria Airport providing them with lower down time and a location that is easily accessible. This has proved positive as the company now looks a f ter equ ipment for cou rier companies as well as aircraft refuelling and ground support vehicles to augment the motor coach operators, truck f leets and individual RV owners they presently service.

T he O f f ici a l B o ok let l i s ting all of the Finalists can be viewed at: https://issuu.com/ businessexaminer/docs/ be_awards_book_2020​ For more information on the event contact Mark MacDonald at 1-866-758-2684 ext. 120 or email: mark@businessexaminer.ca

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12

VICTORIA / CONSTRUCTION

SPORT TOURISM BENEFIT TO LOCAL ECONOMY

TOURISM VICTORIA PAUL NURSEY

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ast November the International Basketball Federation (FIBA) announced Greater Victoria would host one of four final Olympic qualifying tournaments at the Save-OnFoods Memorial Centre from June 23-28, 2020. Hosting this event is a tremendous opportunity for the visitor economy and is exciting for the community.

Basketball stars, including many Team Canada players currently on NBA rosters, will compete to qualify for the 2020 Tokyo Olympic Games.

Sport tourism has been a strategic focus of Destination Greater Victoria since 2018. Prior to 2018, responsibility for sport tou rism i n Greater Victoria was split between Destination

Greater Victoria and an organization called SportHost Victoria.

Under the leadership of Executive Director Hugh Macdonald, SportHost Victoria bid on and won many events with support from Destination Greater Victoria. However, due to Hugh Macdonald’s retirement there was an opportunity to create one cohesive sport tourism organization in Greater Victoria based on a solid vision and strategic direction from stakeholders in the community. Following completion of a study into a singular sport tourism body for Greater Victoria, the decision was made to create a new organization – the Greater Victoria Sport Tourism Commission – and place it as an entity within Destination Greater Victoria. A committee with sport tourism leaders from the community was also created to govern the Greater Victoria Sport Tourism Commission.

The result of this new arrangement has been beneficial to the visitor economy and the sport community. Bids on sporting events are now able to fully utilize the expertise of Destination Greater Victoria staff. And although not every bid is successful, the Greater Victoria Sport Tourism Commission has seen success with the Pacific Rim

Basketball Classic in 2018, Greater Victoria Invitational NCAA women’s basketball tournament in 2019, and upcoming events such as the 2021 55+ BC Games and Pan Am Cross Country Cup, being held in February 2020. As we continue to promote and host events in our shoulder seasons and off-peak season, sport tourism will be an integral component of this strategy. Destination Greater Victoria is not just a tourism organization, but also a community organization. We are always working in partnership with community members whether it be UVIC, the running community or a host of others.

Sporting events can be amazing community events and Destination Greater Victoria is proud to do its part bring them to the community. Go Canada go!

Paul Nursey is the President and CEO of Destination Greater Victoria

FEBRUARY 2020

BC Housing Markets Off to a Strong Start in 2020

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he British Columbia Real Estate Association (BCR EA) reports that a total of 4,426 residential unit sales were recorded by the Multiple Listing Service (MLS) in January 2020, an increase of 23.7 per cent from the 3,579 units sold in January 2019. The average MLS residential price in BC was $725,370, a 9.1 per cent increase from $664,633 recorded the previous year. Total sales dollar volume in January was $3.2 billion, a 35 per cent increase over 2019.

“Housing markets in BC are off to a strong start in 2020,” said BCREA Chief Economist Brendon Ogmundson. “We expect a much more typical year of home sales in 2020 as markets recover from the policy-induced slowdown of the past two years.”

Total MLS residential active listings fell 12.6 per cent to 25,790 u n its compa red to the sa me month last year. The ratio of sales to active residential listings increased to 17.2 per cent from just 12.1 per cent last January. “ W h i le m a ny m a rkets a re showing strong signs of recovery, the struggling forestry sector is having a clear impact on housing demand, particularly in the North and parts of Vancouver Island,” added Ogmundson.

The Canadian economy grew

by 0.1 per cent in November, offsetting most of the decline in October. Driving the increase were the construction industry (0.5 per cent) and utilities (2.1 per cent) where inclement weather in central Canada drove up demand (2.1 per cent).

There were gains in 15 of 20 industries, where retail trade recouped some of the loss reported in October, led by increases at auto dealers. Meanwhile, activity at stores typically associated with Black Friday were mixed. In contrast, decreases were reported in wholesale, transportation (due to an eight-day strike), and in the mining and oil sector (due to the temporary closure of a Potash mine).

Activity at offices of real estate agents and brokers increased 1.3 per cent in November, rising for the ninth consecutive month.

The increase was due to higher housing resale activity in Montreal, Toronto and Vancouver.

BCREA expects growth in the Canadian economy to slow down in the fourth quarter to 0.5 per cent after posting moderate growth in the previous quarter.

One factor to look out for is the transitory impact on growth of the coronavirus both in Canada and abroad. www.bcrea.bc.ca

CITIFIED

FEBRUARY 2020

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Sponsored by

PROPOSED LUXURY DEALERSHIP DEVELOPMENT SITE NOW LISTED City Hall that represent yet another design iteration that will help control costs and ensure project viability. City Hall staff are in favour of the application.

As pa rt of the new desig n, the metallic façade above the main level is now comprised of brushed finish faceted aluminum composite panels, some featuring a raised profile and different colouration to create variability in the surface.

Citified.ca SAANICH A nearly 100 residence development proposal has b een s ubm it ted to t he d i st r i c t fo r a m u lt i-a c re p a rcel on Gordon Head Road at Fe l t h a m R o a d i n t h e G o rd o n H e a d n e i g h b o u rh o o d .

Victoria-based Abstract Developments has envisioned a four-storey, 76-unit condom i n iu m f ront i ng onto bot h thorough fa res a longside si x clusters of th ree-storey townhomes.

T he fou r-storey bu i ld i ng, at 4080 G ordon Head Road, will feature a ground level retail space that would represent the only commercial storefront in its immediate vicinity. The retail operation is likely to be in the form of a coffee shop or a bistro. Situated behind the condom i n iu m wou ld be 23 townhomes.

The upcoming closure of J.J. Morgan Restaurant at University Heights Shopping Centre is yet another sign of the pending redevelopment of the retail plaza. Wesbild Holdings has plans to transform the complex into a mixed-use rental residential and retail precinct with multiple buildings rising as high as six-storeys. Pending municipal approvals, construction could get underway by 2021 with completion eyed for the mid-decade.

VICTORIA A h igh rise hotel tower has been proposed for the northwest corner of the For t a nd Blanshard streets intersection.

Merchant House Capital, the fi rm wh ich restored a nd repurposed the former Dominion Hotel property at Yates and Blanshard streets into apartment residences from transient

Speed Avenue’s Tresah condominium, a 12-storey mass timber residential tower by Victoria-based Mike Geric Construction and Aryze Developments, will be one of the first mass timber highrises to emerge in British Columbia as the province moves to introduce the technology to the building code © MIKE GERIC CONSTRUCTION

lodging is in the early plann i ng stages for a 65.5 meter ta l l “u n ique tower desig n” hotel described as a low-staff operation catering to younger, tech-savvy travellers.

T he proposed name for the hotel is the Montrose Wintergarden, which at a height of over 65 meters would stand as one of the tallest buildings in Victoria with a floor tally in the 20-storey range.

A pa rcel formerly eyed for redevelopment into a luxury automotive dea lersh ip w ith affordable rental apartments above has been cancelled and the land listed for sale.

2300 Douglas Street, a 16,000 square foot lot at the northwest corner of the Queens Avenue intersection in Victoria’s

LOCAL KNOWLEDGE GLOBAL REACH Our team specializes in the Greater Victoria commercial real estate market. From single buildings to multi building portfolios, we provide a comprehensive range of real estate services to help investors, developers, landlords and tenants with their real estate needs.

Burnside-Gorge neighbourhood is on the market for $3.9 million after a lengthy municipal planning process by a local developer for a mixed-use, six-storey building failed to secure approvals.

T he proposa l had ta rgeted upwards of 60 rental apartments in one and two-bedroom configurations with the potential for local housing provider Paci fica Housi ng ma nag i ng the property as below-market homes. The building’s two lower levels were at one point earmarked for a Silver Arrow Cars luxury vehicle showroom.

A decision to forgo the proposal stemmed from the City of Victoria’s reported desire to concentrate commercial, light industrial and retail operations

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a lon g t he nor t her n s t retch of Doug las St reet i n l ieu of mixed-use but predominantly residential projects.

Eight years on, the Art Gall e r y o f G r e a t e r V i c t o r i a ’s plans for an expanded gallery at its Moss Street la nds a re goi ng before cou nci l to secu re a development perm it.

P roponents of t he $30 m i ll ion NEX T Gallery, i n itia l ly unveiled in 2012 as a then $14 million expansion project, are seeking development approvals from council that will take the four-storey, nearly 60,000 square foot project one step closer to becoming reality.

Project architect HMCA + Design, one of three architectural firms behind the proposal, has subm itted updated pla ns to

1410 Broad Street Victoria, BC A mixed use investment opportunity in the heart of Downtown Victoria. This 7,601 sf building is fully leased and is home to Cherry Bomb Toys, the National Toy Museum of Canada and 3 apartments.

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REGIONAL T he Urban Development Industr y held a pa nel d i s c u s s i o n b e f o r e a s o l dout crowd at thei r Februa ry luncheon at Victoria’s chapter of The Union Club.

The focus was on the potential of mass timber as a structural framing system for new residentia l a nd com mercia l b u i ld i n g s. A s t he B C G overnment announced in 2019, changes to the building code are in the works to permit wood b u i ld i n g s up to 1 2-s tore y s in height using mass timber.

Mass timber buildings carry the benefits of being a more sustainable building material while being lighter and quicker to build.

T h e d i s c u s s io n – m o d e rated by Greg Gillespie, development manager for Mike Geric Construction – included a n i ndu st r y over v iew f rom consultants and experts in the field. Mike Marshall, CEO of Kinsol Timber Systems, provided an overview of the different products, techniques, and applications of mass timber his company is currently engaged in, as well as its direct benefits.

Mike Kozakowski of Citified. Citified is a comprehensive resource for researching a new-build home or commercial space in metro Victoria and southern Vancouver Island.

1323 Government Street Victoria, BC High street retail opportunity for an owner-occupier or investor.

Located in Downtown Victoria this building has three distinct floor levels with retail space and a one bedroom suite.

COMMERCIAL REAL ESTATE EXPERTS Ross Marshall

Personal Real Estate Corporation Senior Vice President CBRE Investment Properties Group 250 386 0004 ross.marshall@cbre.com

Chris Rust

Personal Real Estate Corporation Senior Vice President CBRE Investment Properties Group 250 386 0005 chris.rust@cbre.com

Opt in to receive our property listings! www.cbrevictoria.com CBRE Limited, Real Estate Brokerage | 1026 Fort Street, Victoria, BC | 250 386 0000

WHO IS SUING WHOM

14 WHO IS SUING WHOM The contents of Who’s Suing Whom is provided by a third-party resource and is accurate according to public court documents. Some of these cases may have been resolved by publication date.

DEFENDANT 1104420 BC Ltd 301-1321 Blanshard St, Victoria, BC PLAINTIFF 1171975 BC Ltd CLAIM $333,000 DEFENDANT 2 Burley Men Moving Ltd 1212-1175 Douglas St, Victoria, BC PLAINTIFF Dewiel, Erik Alexis CLAIM $6,103 DEFENDANT Castle Mechanical Installations 273 Cedar St, Parksville, BC PLAINTIFF Refrigerative Supply Limited CLAIM $5,570 DEFENDANT Concrete Services Ltd 4615 West Saanich Rd, Victoria, BC PLAINTIFF Singh, Rinku CLAIM

$9,001 DEFENDANT Daisy Chain Florists Ltd 1005 Carberry Gardens, Victoria, BC PLAINTIFF Strider Inc CLAIM $14,677 DEFENDANT Foord Construction Company 2667 Empire St, Victoria, BC PLAINTIFF Tregillus, Valerie CLAIM $27,125 DEFENDANT Freedom Dental Studio Inc 109-335 Wesley St, Nanaimo, BC PLAINTIFF 0735722 BC Ltd CLAIM $11,623 DEFENDANT Gilmour Plumbing (2011) Ltd 800-1070 Fort St, Victoria, BC PLAINTIFF Owners Strata Plan Vis 6283 CLAIM $35,216 DEFENDANT Icon Sheet Metal Ltd 430 Wentworth St, Nanaimo, BC PLAINTIFF Owners Strata Plan Eps 2915 CLAIM $15,000

Keeping projects on time and on budget

DEFENDANT Joe Kereszti Construction 4615 West Saanich Rd, Victoria, BC PLAINTIFF Singh, Rinku CLAIM $9,001 DEFENDANT Kal Lay Plumbing & Heating Ltd 4230 Cheverage Pl, Victoria, BC PLAINTIFF Owners Strata Plan Eps 2915 CLAIM $15,000 DEFENDANT Northwest Properties Ltd 406-4190 Lougheed Hwy, Burnaby, BC PLAINTIFF Gerrard, Veronica CLAIM $5,334 DEFENDANT Oliphant Properties Inc 202-1007 Fort St, Victoria, BC PLAINTIFF Kinsol Timber Systems Ltd CLAIM $228,128

FEBRUARY 2020

Prominent Plumbing And Gas Ltd 3rd Flr 612 View St, Victoria, BC PLAINTIFF Smith, Melanie CLAIM $35,216

Story Construction Ltd 420-880 Douglas St, Victoria, BC PLAINTIFF Owners Strata Plan Eps 2915 CLAIM $15,000

DEFENDANT Reborn Relics Restoration 5005 Cowichan Lake Rd, Duncan, BC PLAINTIFF Blenner Hassett, Sean CLAIM $8,606

DEFENDANT Three Guys Construction Inc PO Box 1687, Ladysmith, BC PLAINTIFF 1106201 BC Ltd CLAIM $15,666

DEFENDANT Sea Brook Development 1050 Laburnum Rd, Victoria, BC PLAINTIFF K1 Electrical Contractors Ltd CLAIM $11,807 DEFENDANT Serenity Home Care Ltd 104-9717 3rd St, Sidney, BC PLAINTIFF Miller, Barbara CLAIM $35,216

DEFENDANT Owners Strata Plan Vis 6275 371 Franklin St, Nanaimo, BC PLAINTIFF Fantasea Holdings Ltd CLAIM $35,175

DEFENDANT Spuzzum Contracting Ltd 203-12600 Trans Canada Hwy, Ladysmith, BC PLAINTIFF Sinclaire, Valerie CLAIM $28,762

DEFENDANT

DEFENDANT

DEFENDANT Urban Signs 5-798 Fairview Rd, Victoria, BC PLAINTIFF Tonys Hair Design And Tanning CLAIM $9,250 DEFENDANT Waverley Hotel And Pub Ltd 2692 Dunsmuir Ave, Cumberland, BC PLAINTIFF Grobins, Chelsie CLAIM $8,501

MOVERS AND SHAKERS

FEBRUARY 2020

Royal Roads University has n a m e d A X YS Te ch nolog ie s the recipient of the Internship Employer of the Year Award at its annual Career Development Conference. The company is a leading supplier of remote environmental monitoring solutions for clients needing data from extreme ocean environments around the world. The award was created to recognize outsta nd i ng i nternsh ip employers for the practical learning experiences they provide.

The Chartered Professional Accountants of British Columbia (CPA BC) has recog n ized Mark Dickie, FCPA, FCA and Paul Murray, FCPA, FCGA with a fellowship. Mark is a senior a sso ci ate at Crowe MacK ay LLP in Victoria and has worked i n t he accou nt i n g i ndu st r y for ne a rly 45 ye a rs. Pau l i s t he pr i ncipa l con s u lta nt at Brentwood Advisory Group in Brentwood Bay. P rev iously, he ser ved as t he d i rector of fi na ncia l serv ices a nd ch ief financial officer with the District of Central Saanich, chief administrative officer with the District of Saanich, and with other municipal governments.

T he Sooke Region Chamber of Commerce a n nou nced its execut ive a nd boa rd of d i rectors for t he com i ng yea r.

Karen Mason of Mason Financial has been appointed president while Britt Santowski will serve as the executive director. The board consists of Tim Ayres of Royal LePage Coast Capital Realty, Sandi Bowers, Les Haddad of Sooke Delivery Guy, Mike Menard of Menard Plumbing and Heating, Bev Petow of Sooke News Mirror and Petow Design, Terrie Moore of Sooke Fine Arts Show, and Bria n W h ite of Roya l Roads University.

T h e V i c to r i a C h a m b e r o f Commerce announced it will present Bill McCreadie w ith this year’s Lifetime Achievem e n t Aw a r d a t i t s a n n u a l Greater Victor ia Busi ness Awards. McCreadie is a partner in McCreadie and Tait and has been a long-time supporte r o f t h e Victor i a-Mor iok a F r iend sh ip So ciety. He h a s ser ved as president of t he Victoria-Morioka Friendship S o c ie t y for 3 4 ye a rs a nd i s currently serving as a liaison between the Canadian Olympic Association a nd the city of Morioka in preparation for the upcoming Tokyo Olympics.

The awards will be held on May 12 at the Fairmont Empress.

Vern Fischer of Fischer Financial Services has been appointed chair of the Better Business Bureau serving Vancouver Island for 2020. Fischer succeeds Gary Eisenstein of Falcon Software, who will

rema i n on the boa rd as past chair. Marion Harding-Soare of Soare Contracting Inc. has b e e n a p p oi n te d v i c e-c h a i r while Baker Tilly and Robyn Walle will fill the role of treasu rer. T he executive a lso i ncludes secreta r y Les Sylven of Central Saanich Police, independent legal counsel Sharon Cartmill-Lane of Pearlman Lindholm Barristers & Solicitors a nd P resident a nd CEO Rosalind Scott. The directors include Gregg Meiklejohn of Enrollment Resource, Walter J. D on a ld o f T h e E xe cut ive Network, Richard Michaels of Maccrim Solutions, consultants Mike Regimbaland and Richard Gordan, Marek Gomolka of BC Home Builders Corp and Mark Breslauer of United Way. High5 Retail op ene d its second cannabis store at 732 Tyee Road on January 10. This marks the fifth licensed cannabis reta i l shop to open i n Victoria. Meanwhile, The Original FARM has been approved to open its third location in the Capital Regional District, this time at the Belmont Market in Langford.

Castle Building Centre is celebrati ng its 35 t h a n n iversary. The company was founded at its location at 1720 Cook Street a nd has si nce opened an additional store at 220 Bay Street.

Tyrone Pile Pearson College h a s appoi nted T yrone Pile as its i nter i m president a nd head of college while retaining its responsibilities as vice-president of operations and administration. Pile previously had a 35-year career with the Royal Canadian Navy, and currently leads the military history c o m m i t t e e a t R oya l R o a d s University.

Catherine Holt has resigned as the chief executive officer of the Greater Victoria Chamber of Com merce. Holt wa s appointed to the position in the spring of 2016 and will depart in June this year. She cited her accomplishing the goals she had set out for hersel f when ta k i ng t he role as bei ng t he reason for stepping out of the role.

Victoria Harbour Ferries has promoted Barry Hobbis from the role of vice-president of operations to chief executive officer. Sabina Saransingh has been appointed chief operating officer, Paul Gates is the new chief maintenance and asset m a n a ge m e n t o f f i c e r w h i l e Janet Baggott i s hu m a n-resou rces ma nager. T he ferr y services is also moving its office to 645 Fort Street.

Wherever Business Takes You From start up to succession, across B.C. and beyond borders – MNP provides clear, straightforward business advice and a full suite of accounting, tax and consulting services to help you succeed.

Victoria | Duncan | Nanaimo | Courtenay | Campbell River

Maycock Eyeca re re cent ly celebrated its 70 th anniversary at 1318 Blanshard Street.

1 eB ag p – dS B1 aR ge aW B paucket g e – R dS B Fillin ge 7 VI a aR at ep Se d aW W B et o e ck g u R R n B i C ll VI Fi e7 d ag e Rd at ep m Se s Co i ction Wd Re t o » CR jec nstru d Rd pro the co s me n d t Co an l e 5s age in 0 s R 2 p n 15 0e t i ctio 12 w rI » e2013 oormy e jec stru ve

Speedy Auto Service is celebrating its 45 th anniversary at 2992 Douglas Street.

Bolen Books is celebrati ng its grand opening on February 15 th from 11 am to 1 pm at 111 – 1644 Hillside Avenue in Hillside Shopping Centre.

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Sidney Mattress & More rec ent ly c elebrate d its g ra nd opening at 2353 Bevan Avenue in Sidney.

Yu m c h a N at u r a l Fo o d s , w h i c h m a n u f a c t u re s s m a l l batch kombucha, celebrated its grand opening on January 11 at 849 Fisgard Street. The Fisga rd space now has a retail space and on-site brewery where customers can fill growlers with kombucha.

Catherine Holt

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Royal Roads University appoi nted Nelson Chan a s t he c h a n c e l lor a n d c h a i r of it s board of governors. Chan has served on the board since 2018 and replaced Kathleen Birney,

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Vancouver Island | Victoria | thompson-okanagan | Fraser Valley

Old Town Farm Market’s new store is now open at 2585 Cadboro Bay Road in Oak Bay.

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MOVERS AND SHAKERS

16 MOVERS AND SHAKERS CONTINUED FROM PAGE 15

awards ceremony will be held on April 2 nd .

who completed her term in the role i n December. He i s t he chief financial officer for the Capital Regional District, Capital Region Housing Corporation and the Capital Regional Hospital District. Ch a n h a s also served on the boards of Community Living BC, Natural Capital Lab and the Government Finance Officers Associations of BC. Two University of Victoria research projects are expected to benefit from funding from the Digital Technology Supercluster. The projects include t he Fresh Water Data Commons project which involves biochemist Caren Helbing and the Women’s Entrepreneu rship Program overseen by Jerome Etwaroo of UVic’s Coast Capita l Sav ings I n novat ion Centre. T he Supercluster is an industry driven technology prog ra m desig ned to secu re Canada’s global leadership in technological innovation.

Tessa McLoughlin, founder a nd CEO of KWENCH a nd Toni Desrosiers, founder and CEO of Abeego have both been nominated in the BC Business Women of the Year Awards. An

Sherri Bell Sherri Bell, president of Ca mosu n College, h a s b een appointed board chair for BC Colleges. BC Colleges represents 10 colleges from across the province and focuses advocacy for accessible, affordable and applied education for BC residents. Sherri is also the cha i r for the BC Council for International Education.

T he Peter B. Gustavson School of Business at the University of Victoria has added Chris Lawless as its executive in residence. Lawless served as chief economist at the British Columbia Investment Management Corporation (BCI) f rom 2001 to 2019. I n

his new position, Lawless will primarily act as a resource for faculty members for curriculum development research and teach ing in fina nce. He w ill also serve as a guest lecturer, adv isor to the appl ied portfol io m a n a gement prog ra m and mentor to students.

T he Peter B. Gustavson School of Business has named BC billionaire Jim Pattison its Business Distinguished Entrepreneur of the Year. The award w i l l be presented on May 27 at the Disti ng u ished Entrepreneur of the Year gala at the Victoria Conference Centre.

Pattison heads Jim Pattison Group, one of Ca nada’s la rgest privately held companies which has 46,000 employees around the world, annual sales of $10.6-billion and operates in 541 locations.

A rbutus RV Sid ney a nnounces Dean Hoff is the top salesperson of the year at the dealership at 10040 Galaran Road.

Fo r t h e s e c o n d y e a r i n a row SendtoNews (S T N ) h a s been named a finalist in the 2020 D i g iday Vid e o Award s i n t he Best Video Di st r ibution Platform category. T he Victoria-tech compa ny was

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nominated for its three-sided digital video platform, which prov ides resou rce f ree premium technology, content and monet i zat ion to ol s to publ i s hers. T he D i g id ay V id e o Awards recognize companies that use v ideo to modern ize med ia a nd ma rketi ng. Wi nn e r s o f t h e a w a rd s w i l l b e a n nou nced i n each of the 14 categories on February 11 on Digiday.com.

Re/Max Camosun announced its top per for mers of t he month for the office at 14 – 2510 Bevan Avenue in Sidney.

T he top producers were Roy Coburn, Karen Dinnie-Smyth, Craig Walters and Jeff Meyer, who was also tied for top lister w ith Denise Gallup a nd Dan Juricic.

T he f i n a l cont ract for t he Capital Regional District (CRD) Wastewater Treatment Project has been awarded to Surrey-based Jacob Bros Construction for $6.8 million. The company has been contracted to build the Trent Forcemain which will require installing 1.9 k i lomet res of pip e. T he pipe installation will connect ex i st i ng pip es at t he i ntersection of St. Charles Street and Chandler Avenue with the Clover Poi nt P u mp Station.

Construction is ex pected to begin early this year and take 10 months to complete. T he project is on schedu le to be completed by December 31.

T h e C i t y o f C o l wo o d h a s b e e n n a m e d o n e of t h e top three finalists in Small Business BC’s Open for Business Awards. Colwood was shortlisted alongside Dawson Creek and the Township of Spallumcheen i n t he med iu m-si z ed com mu n ity category, wh ich includes regions with a popul a t i o n b e t w e e n 5 ,0 0 0 a n d 25,000 residents. Saanich was recognized as one of the top three for the large community category (25,000 residents and above). The Open for Business Awards were launched in 2011 to celebrate communities that facilitate a business-friendly env i ron ment. T he awa rd w i n ners w i l l b e a n nou nced on Febr u a r y 31 at t he Sm a l l Busi ness BC Awa rds Ga la i n Vancouver.

Four Mile Pub officially reopened its doors for business on Ja nua ry 20 a fter a fi re i n October 2019 forced the restaurant to close. Four Mile Pub is at 199 Island Highway.

Urban Smiles recently held the grand opening of its Colwood office at 823 Broughton Street.

The Stick in the Mud Coffee House recently celebrated its 10 t h a n n iversa ry of roasti ng

coffee. T he coffee house has since grown its wholesale base to include approximately 40 other businesses. The coffee shop is at 6715 Eustace Road in Sooke.

Trenholme & Company Chartered Professional Accountants LLP a n nou nces that Kayla Almas has successfully completed the 2019 Chartered P rofe s s io n a l A c c o u n t a n t s’ Common Final Examination.

The accounting firm is on the 3 rd Floor at 1007 Fort Street.

Congratu lations to the top per for mers of t he mont h at dea lersh ips across t he Victo r i a re g i o n . T h e y i n c l u d e Brooke Metchewais of Harris Auto, Jay Dick of Jim Pattison Toyota, Ray Martin of Jim Pattison Lexus, Todd Lindsey for Pacific Mazda, Ted Sakousky for Wheaton, David Vollet for Audi Autohaus, Michael Pritchard of Volkswagen Victoria, Daniel Houle of Victoria Hyundai, Matt Kennard of Porsche Centre Victoria, Adam Mikasko of Three Point Motors, Isaac Nyack of BMW Victoria, Lance Cook at Volvo Cars Victoria, Frank Burgaretta of Wille Dodge, Connie Wilde of Jenner, John Weiers of Campus Honda, Gage Clough of Campus Infiniti, Emery Mendria of Kia Victoria, Nitkita Sokolov of Campus Nissan, John K iefer of Jim Pattison Subaru and Jeff Hamill of Campus Acura.

E i g h t V i c t o r i a S a v e - O nFoods stores collectively raised over $35,000 for the Pediatric Intensive Unit (PICU) at Victoria General Hospital. T his marked the first year for the i n-s to r e c a m p a i g n , c a l l e d Glow i ng He a r ts, wh ich ra n from November 14 to December 4 a nd encou raged shoppers to contribute toward the cause. The specialized unit at VGH is one of two PICUs for critically ill children in British Columbia.

The unemployment rate for the Greater Victoria region was the lowest recorded in Canada in December 2019 according to Statistics Canada. The unemployment rate in Victoria C e n s u s M e t ro p ol i t a n A re a dropped to 3.4 per cent for the month, down from 3.5 per cent in November 2019.

T h ree Victoria hotels have made the top 25 l ist of Ca nada’s best hotels in 2020 published by the US News & World Report’s. The Magnolia Hotel at 623 Cou r t ney St reet wa s ranked 11 th , already having a full rating of 5 on TripAdvisor and a 4.5-star rating. T he Oak Bay Beach Hotel at 1175 Beach Drive was ra n ked 19 t h on the l ist wh i le Brentwood SEE MOVERS & SHAKERS| PAGE 17

MOVERS AND SHAKERS

FEBRUARY 2020

Viking Air celebrated the 10th anniversary of S e r i e s 4 0 0 T w i n O tter’s fi rst f l ight. Si nce its first f light ten years ago, the Series 400 fleet has accumulated nearly 300,000 flight hours and over 500,000 cycles providing essential services to remote communities around the world.

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Langford was the fastest growing community in the Province last year, adding 2,100 residents, an increase of about 5.2 per cent, between 2018 a n d 2 019. L a n g fo r d ’s neig hbou r i ng mu n icipa l it ie s a l so re c ord e d c o n s i d e ra b l e g ro w t h , with Colwood growing by three per cent to 18,867 re sid ent s, V iew R oya l growing by 2.5 per cent to 11,567 residents and Sooke by 2.5 per cent to 14,657.

A c c ord i n g to a s tor y publ ished by Wome n’s Wear Daily, Frosty Pop partners J.D. Ostrow and Greg Stogdon have been hired on to Calvin Klein on a n i nter i m ba si s a s chief marketing officer and chief branding officer respectively. Stogdon previously held the role of senior vice-president of creative at Burberry before joining the team at Frosty Pop. Ost row had spent 10 years with B u rb e r r y a n d w a s t h e chief marketing officer at Theory before joining the Frosty Pop team. Frosty Pop is a design and game development compa ny with offices in Victoria and New York.

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Ca nopy Grow t h Corporation is seeking approva l to open a Tokyo Smoke outlet in Tuscany Vi l lage Shoppi ng Centre. If approved, Tokyo Smoke will become the first legal dispensary to open in Saanich. The cannabis dispensary chain was founded in 2015 under Hiku Brands Co. and was subsequently acquired in 2018 by Canopy Growth Corporation for $270 million. T here are already Tokyo stores in Alberta, Manitoba and Ontario and the company is planning on opening outlets in BC and other markets.

T h e Greater Victor ia Chamber of Commerce has announced their 2 02 0 a w a rd f i n a l i s t s: C o m m u n it y B u i ld e r Scale Collaborative and Victoria Cool Aid Society; New Business - Fettle + Food and KWENCH; Business of the Year (110 E mploye e s) - Fou r Frames Photo Booth and House of Boateng; Business of the Yea r (11-39 Employees) - Maple Leaf Adventures and Russell Books; Busi ness of the Year (40+) - Heart Pharmacy and Ralmax Group of Companies; Outstandi n g Wo r k p l a c e - T h e B utch a r t G a rden s a n d Flytographer; I n novation - BRNKL by Barnacle Systems a nd Moduurn; Outstanding Customer Service - Victoria Comfort Keepers and Victoria HarbourCats; Sustainable Business Practices - Elate Cosmetics and TOPSOIL – Innovative Urban Agriculture INC.​; Busi ness Person of the Year - Lise Gyorkos, Page One Publishing and Dave Obee, Times Colonist; Emerging Busi ness Person of the Year - Erin Boggs of Robinson’s Outdoor Store and Mike Walker of Roll.Focus Productions; Non-Profit of the Year - The Cridge Centre for the Family and Ocean Networks Canada; Chamber Member of the Year - Rahim Khudabux owner and General Mana ger of Ma x Fu rn itu re and Governors’ Lifetime A ch ievement Awa rd Bill McCreadie partner at McCreadie & Tait.

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Tuscany Village Shopping Centre has been l isted for sa le by CBRE at a n u nd i sclosed sa le price. T he shopping centre includes 75,000 square feet of space and is home to retailers like T h ri f ty Foods, Rexa l l, and CIBC. Tuscany Vill a ge S h o p p i n g C e n t re is at McKen zie Avenue a nd Shelbou rne St reet in Saanich.

Mosaic Forest Management Corp has joined the Sooke Region Chamber of Commerce. The company was created through the affiliation of Island Timberlands and TimberWest (in 2018), and has operated on BC’s Coast for more than 100 years.

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Bay Resort and Spa was ra n ke d 25 t h on t he l i s t at 849 Verdier Avenue.

T he 2020 ra n k i ng wa s made based on analysis of industry awards, user ratings and hotel ratings.

BC Ferries has awarded Poland-based Remontowa Shipbuilding a $92.3 million contract to build an additional liquified natural gas (LNG) ferry. The new vessel, wh ich w i l l service the Southern Gulf Islands, will be identical to the three Salish class vessels the shipyard has already built for BC Ferries that were delivered in 2016. The ship will be 107 metres long and will have the capacity for 138 veh icles a nd up to 600 passengers and crew. The vessel is scheduled to be d e l ive re d i n 202 2 a n d will allow for the Mayne Queen to reti re, wh ich i s powered by a d iesel engine. This will be BC Ferries’ sixth LNG fueled vessel in its fleet.

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FEBRUARY 2020 A division of Invest Northwest Publishing Ltd. 200-3060 Cedar Hill Road, Victoria V8T 3J5 Fax: 1.778.441.3373 Toll free: 1.866.758.2684 Website: www.businessexaminer.ca

PUBLISHER/EDITOR | Lise MacDonald SALES | Robert MacDonald - robert@businessexaminer.ca,

John MacDonald - john@businessexaminer.ca WRITERS | Beth Hendry-Yim, Kristin Van Vloten, Val Lennox, Robert MacDonald

WHAT TO DO IF YOUR BUSINESS IS TARGETED WITH NEGATIVE ONLINE NEWS

MARK MACDONALD

T

oday, we live in the “wild west” of the social media age, where the line between right and wrong is blurred at best, invisible at worst.

One of the greatest casualties in western society today is the loss of the presumption of innocence.

This profound, absolute bedrock of our justice and society, where everyone is presumed to be innocent until proven guilty, has been flipped on its proverbial head.

Today, the way everything rolls out with social media, people are presumed to be guilty, and must prove that they are innocent. It’s a fundamental twist, a seismic shift on how we look at our fellow citizens. If you’re accused, you’re guilty. You must be.

That, often is the first snowball, on its way to a full-blown avalanche as social media acolytes are quick to pile on and add volume to the chorus.

In “the good old days”, a dignified, gracious response was the way to battle false accusations. Or even, in some cases, saying nothing worked well.

But in today’s online world, taking the high road of less resistance can mean yet more ammunition from accusers, further burying you or your company in piles of vicious comments and even worse accusations.

Countering lies with the facts, immediately, is the best strategy.

Match untruth, punch for punch, with truth.

What kept print and conventional media “honest” over the years was not necessarily the virtue of the news departments – it was the threat of expensive lawsuits and fines for little things like libel and slander. Media legal seminars drove home the point that reporting must be fair and accurate – as it should – keeping in mind that at the end of the day, it is a business.

And a very expensive one if one ends up spending profits in courtrooms trying to defend shoddy reporting, or for broadcasting inaccurate statements and quotes.

Online libel and slander is only now starting to become punishable by fines. American cable network CNN recently settled out of court after a Midwest teenager was falsely accused when in fact they were a victim, and the

cacophonous outrage directed at the young man was deafening.

Other charges against other news outlets are being pursued.

Judgments like these begin to draw a financial line in the sand between what is and is not acceptable in terms of journalism.

This could, and should, help those maligned online.

But everybody doesn’t have the time or necessary finances to fight such battles, if they ever should come. Is there anything we can do in the meantime to defend our companies and reputations if they are assaulted and damaged online?

Yes there is. It will take a bit of work, but it is effective.

Let’s say your company has been slagged online with bad reviews, reports, or just plain vindictive comments from one party or another. They’ve taken the time to post it, and at the moment, without legal intervention, there’s not much in terms of leverage to get them to take the comments down.

But that doesn’t mean you have to live with it.

Basically, online comments are the property of the original source, and they can keep them up or take them down at their leisure. They may want to keep them up.

If we look at the first page of Google as a Rolodex (remember those?), it may help us see a straightforward solution. The

negative posting is most likely there because it’s new and fresh.

The best way to combat that is to “drown it” with good news and postings, to push it off the front of Google back to the nether regions where only the hardiest of online trolls tread.

That can be done by having a list of satisfied customers who would be willing to write something positive about your business or service, and post it on Instagram, Facebook, Twitter or. . . As soon as something unjustly negative is posted about your company, enlist the assistance of your friends to do the opposite. If they engage and issue words of support and appreciation, it can quickly drown out the negativity, and present your company in its proper light, preserving and maintaining your hard-earned reputation.

Waiting until the perpetrators have a conscience check and decide to take back their inaccurate words is a poor strategy at best.

What if they are really wanting to harm your business, as opposed to just complaining out loud?

Time is of the essence, and you would be well-advised to have someone monitor social media postings about your company, and notify you immediately if some negative words need to be countered and corrected. You can’t afford to wait.

I know of one business who had a former customer (presumably) write a scathing review several years ago that has never been challenged by the business. To this day, three years later, the negative report remains as one of the first items to show up in a Google search about the firm.

Has there not been anything positive to be said about that company in three years? Obviously there must be, otherwise they wouldn’t be able to stay in business. But they haven’t countered the bad news directly, and it still sits there, waiting for the eyeballs of prospective customers who scour the internet before deciding when and where they should shop for goods and services. How many customers has that company lost, only because an online “shopper” saw the negative review, thought there was some truth to it, and decided to take their money elsewhere? They will never know.

Quick responses are the absolute best way to eliminate the sting of online attacks, and at the same time, an opportunity is presented – to show your business off through positive testimonials, which also douse the flames of negativity.

Try this recipe, as it is very effective: One bad post? Replace quickly with six good posts.

Rinse, and repeat.

TRUDEAU TAX RELIEF PLAN WILL DO LITTLE FOR ECONOMIC GROWTH

FRASER INSTITUTE JAKE FUSS AND FINN POSCHMANN

A

ccording to a Parliamentary Budget Officer (PBO) report released recently, the federal government’s plan to increase the basic personal income tax deduction will cost nearly $7 billion annually when fully implemented. This is not only higher than what the Liberals anticipated during last fall’s election campaign (and in

the December fiscal update), it also means the government’s policy choice will add to the debt load of Canadians.

In December, Finance Minister Bill Morneau announced that the government would gradually increase the basic personal amount – the amount of money Canadians can earn before paying income taxes – to $15,000 by 2023-24.

At the same time, the govern ment i nd icated it wou ld offset this tax reduction for Canadians making more than about $150,000.

This isn’t a plan many tax policy experts would put at the top of their to-do list. For most Canadians, the increase in the basic amount is the same as lump-sum tax relief. That’s fine as far as it goes but it means they get no boost in their after-tax returns from taking on an extra shift at work. They face the same old tax and clawback rates.

In reality, because the increase in the amount will be clawed back

from taxpayers in the fourth tax bracket, those taxpayers get a tax rate hike. The hike is small but because these taxpayers by definition already face a very high tax rate – more than 45 per cent in most provinces – the economic damage is disproportionately large, adding many tens of millions to the cost of the plan.

And the plan’s cost is already high. Originally projected to begin at $2.9 billion in 2020-21 and eventually reach $5.6 billion at the end of the four-year period, t h e P B O’s n e w p roj e c t io n s suggest the cost will be higher.

For the next four years, it puts the total at $20.7 billion – almost $3.5 billion more than estimated in the Liberal Party platform.

It’s unfortunate that the government chose a tax relief plan that will do almost nothing for economic growth. What makes it far worse is that the costs of this plan will be funded by borrowed money.

The federal government is already running persistent deficits

and forecasts show no end in sight. This means increasing the basic personal amount will be financed entirely through more borrowing. In other words, more debt for Canadians.

Prime Minister Justin Trudeau’s tax approach stands in stark contrast to that of past Liberal governments.

In his 2000 budget speech, then-finance minister Paul Martin said “tax reductions should not be financed with borrowed money.” The Liberal governments of the mid-1990s and early-2000s instead focused on balancing the budget and returning small surpluses before lowering taxes on personal incomes, businesses and capital gains.

Of course, the tax relief implemented by Jean Chretien and Martin increased incentives for Canadians to work, save and invest, and helped spur a decade of good economic growth. But the government didn’t borrow to do so.

The government has chosen a much different path today, increasing debt and deficits to finance more spending and tax relief. Because the government continues to borrow more money, the proposed tax cuts are not cuts at all but punts to future taxpayers who will face higher marginal tax rates than otherwise, with ensuing economic losses.

Far better would be a spending plan that quickly delivered balanced budgets, swiftly followed by tax rate relief for all Canadians. That would set in motion a virtuous economic circle, with much better results for our future selves and children.

Chretien and Martin understood that tax reductions generally should not be financed with borrowed money. Trudeau and Morneau would do well to follow this example.

Jake Fuss and Finn Poschmann are analysts at the Fraser Institute.

SUBCRIPTIONS | $45 PER YEAR (12 ISSUES), $80 FOR 2 YEARS (24 ISSUES), SUBSCRIBE ONLINE: WWW.BUSINESSEXAMINER.NET. DISTRIBUTION: FOURTH WEEK OF EACH MONTH VIA CANADA POST AD MAIL. The publisher accepts no responsibility for unsolicited submissions. The views and opinions expressed in this publication are not necessarily those of the publisher. Produced and published in British Columbia. All contents copyright Business Examiner Victoria, 2020. Canadian Publications Mail Acct.: 40069240

SALES

FEBRUARY 2020

19

BE A DUMMY — STRUGGLE ON PURPOSE!

SALES JOHN GLENNON

O

nce upon a time, there was a young kid who graduated from high school, took a look at the help wanted ads, went out on a couple of interviews, and, within just a few days, landed his very first job. He was hired as a salesperson by one of those big box stores.

They assigned him to the air conditioner and heater department.

There really wasn’t any training to speak of, so on the morning of his very first day, he had no idea what to do when an elderly lady walked into his work area and said, “Can you please help me pick out a heater?”

He didn’t even know where the heaters were. But he was honest enough to say, “It’s my first day, ma’am. Follow me and we’ll find them.” This disarming honesty caused the elderly customer to smile.

She followed him down a long aisle.

Before long, they found where all the heaters were stacked up on shelves. He asked the woman what

kind of heater she was looking for, at which point she started talking at length about what she thought she needed and where in her house she wanted more heat. The young man paid close attention to everything she said. He asked lots of questions.

When she asked him something about a specific heater that he couldn’t answer, he pulled the relevant box down from the shelf, read out loud from the box, and helped her figure everything out. This, too, made her smile.

With the young man’s help, she settled on the heater she wanted.

She was very happy with her selection. As they walked up toward the front of the store she asked, “Where do I pay for this?”

He looked around, and then said, “You know, I’m really not sure. Let’s figure that out together.” And she smiled again.

Eventually, he succeeded in getting her to the cash register with her purchase, and she checked out. On her way out of the store, she spotted a manager, walked up to him and said, “Do you see that young man over there?”

The manager nodded and said “Yes, ma’am, I do.”

“Well,” she continued, “I just want to make sure you know that he is an excellent salesperson.”

In the weeks that followed, lots of other customers seemed to agree.

That young man very quickly

delivered the highest sales numbers the air conditioner and heater department had ever posted.

About a month after he had started on the job, though, management decided to send him off for training on all their heating and air conditioning products. He spent three straight days learning all about heaters. By the time he made it back to the big box store, he was a heater expert.

Fast forward three months. Can you guess what happened?

When management pulled up the figures on sales in his department, they found that they had plummeted. Why? Because once the young man became an expert, he stopped listening and stopped asking questions. He started proving that he already had all the answers.

He started delivering monologues.

He started showing off all of that shiny new product knowledge about heaters.

He was no longer engaging people.

He was no longer disarming. Now, he was just another sales guy showing off everything he knew.

His sales totals only went back up when he started to ask the very same questions he used to ask . . . back when he knew absolutely nothing about heaters.

Here’s the moral of the story. It’s okay to be a dummy on purpose . . . because being a dummy on purpose disarms and engages the prospect.

And it’s okay to have lots of product

knowledge . . . as long as you don’t try to share it all the time.

Don’t be afraid to struggle a little bit . . . on purpose. Don’t be afraid to ask the kinds of questions only a dummy would ask. This is actually one of the hallmarks of effective

professional selling!

John Glennon is the owner of Insight Sales Consulting Inc, the authorized Sandler Training Licensee for the Interior of British Columbia.

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