Purposefully Dressing
Your Personal Image And how it impacts your confidence and entrepreneurial success
Personal Brand Strategist, Trainer and Speaker, Alexandra Stark, explains how the way we dress makes a difference to how we are perceived, whether live or virtual, we should always be dressing for success. Do you remember one of those days, when you didn’t really feel that good in your own skin? When you felt insecure, unhappy, doubting yourself? We are currently facing challenging times and many people experience moments like this right now. So, let me ask you: How did you dress?
If you feel weird being all dressed up with nowhere to go since lockdown started, you are not alone. However, please keep in mind: As an entrepreneur, by now you’ve heard that “first impressions matter” and your image has a profound impact (either positive or negative) on the depth of connection and number of sales you can make whenever you step in front of an audience. And there is no difference whether you are live or virtual.
If I could guess, I would say you intuitively grabbed something which reflected your current mood and energy state. Something in darker, grey colours, something loose and not very flattering? If you are nodding now, don’t worry. That’s what most people do.
In my training I show my female clients how to monetize their uniqueness, so they can elevate their personal brand and attract more of what they want in life and business. I believe in a method of dressing my clients that is deeply honouring their true nature, so they can show up at their BEST in front of their clients and audiences. Imagine, when your “inner” matches your “outer”, how much more authentic you feel. I can assure you, this makes you feel a deep sense of alignment within yourself that is deeply healing and nourishing. And of course, you are much more magnetic to your dream clients.
Be authentic but be bold enough to stand out
Apart from looking amazing and feeling good, the way we dress and show up is a crucial part of our PERSONAL BRAND. And the way we feel and handle our emotions and our Little Voice, is affecting the way we dress. That’s why dressing has to do a lot with mindset and that is where I start. At the end of the day, your emotions determine how you feel. Your feelings determine how you dress and how you act. The way you act determines how others react to you. It’s a ripple effect. Covid-19 forced many of us to make a shift to take our business from offline to online. Showing up on Zoom and Virtual Conferences is not an option any more but a must. For many entrepreneurs it still can be challenging and so
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