Kenya report 01 2009

Page 1

SPECIAL ADVERTISING SECTION

KENYA

Business Focus www.businessfocus.org.uk

Kenya Wild about business One of Africa’s most popular tourist destinations, Kenya is now re-emerging as a promising investment location, especially for Chinese investors.

B

est known for its stunning savannahs and wildlife, Kenya’s growing economic roar comes amid greater political stability since a coalition government was formed in early 2008. As East Africa’s commercial and financial hub, Kenya recorded annual growth of 7% in 2007, a figure expected to reach the double digits by 2010 as it reinforces its role as a key producer and exporter of agricultural goods such as tea, coffee and sugar cane. As part of the government’s ambitious development blueprint Vision 2030, hundreds of millions of dollars of public and private sector investment will be poured into Kenya as it aims to become a “middleincome country providing high quality of life.” The project will see the setting up of several economic zones across the country, with a focus on the key sectors of tourism, agriculture, trade, manufacturing, IT, and financial services. Sino-Kenyan relations have been excellent ever since Kenya became an independent state in 1963, and, with Chinese companies already playing a key role in the modernizing of Kenya’s infrastructure – a Chinese firm is building a new road from Nairobi’s international airport

With a population of 40 million people, Kenya has a large labor pool and one of the continent’s highest literacy rates. Its strategic location on Africa’s east coast means it acts as a vital cargo port and trade hub for the whole region. Raila Odinga, Prime Minister

“The potential of this country is huge, especially as coastal countries like Kenya can become gateways to landlocked countries,” states Professor Njuguna Ndung’u, governor of Kenya’s Central Bank. “The drive we have for investment in Kenya will have huge benefits. The most powerful tool for growth is investment in infrastructure as it lowers the cost of transactions and improves the profitability of the private sector.” Kenya’s Vice President, Kalonzo Musyoka, believes Chinese companies will play a crucial role in the future economic development of the nation. “Relations between Kenya and China are historical, and in the last decade, this relationship has grown in leaps and bounds,” he

“China is a very big source of tourism and we would like to increase flights to Beijing and Shanghai.” Raila Odinga, Prime Minister

to the city’s U.N. headquarters, for example – they are best placed to cash in on the flood of new investment. “We would like to see more Chinese investors in Kenya and also more Chinese imports of Kenyan goods,” says Prime Minister Raila Odinga. “We are trying to create a one-stop shop for investments to make it easier, and are processing applications much faster. There is also more investment in infrastructure which will open up the countryside and less accessible areas for more investment.” While agriculture comprises 75% of Kenya’s gross domestic product (GDP), the tourism sector is a growing source of foreign revenue. More than two million tourists arrived in 2007, up from 1.6 million in 2006, with the number of Chinese visitors rising from 11,640 in 2005 to 18,000 in 2007. Njuguna Ndung’u, Governor, Central Bank

“China is a very big source of tourism for our country,” Odinga notes. “We would like to see more Chinese tourists in particular. We would also like to increase flights to Beijing and Shanghai, and see China Airlines flying to Kenya.”

says. “The Chinese are coming here and investing and generating jobs for local people, as well as wealth.” With the transport sector forming a vital pillar of Vision 2030, the development of the country’s transport network is not only confined to roads, but also the outdated rail network. Operator Kenya Railways Corporation (KRC) plans three new main lines on standard gauge track to provide faster and more efficient railway access to surrounding countries. The firm is also drawing up plans to build an urban transit system for the traffic-choked cities of Nairobi and Mombasa as it looks to build on its vast experience of railway operations. “China has the technology to build and operate rail infrastructure and services here,” says KRC managing director Nduva Muli. “They know the terrain, and there has been interest from the Chinese regarding a feasibility study into such opportunities.”

A growing financial sector With more than 150 branches across Kenya and beyond, Kenya Commercial Bank (KCB) is a leading institution in the banking and financial sector, with an asset base of U.S.$2.2 billion. The group is eager to attract foreign direct investment to Kenya, and recently organized a

1


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Kenya report 01 2009 by BUSINESS FOCUS - Issuu