GOING BEYOND THE BASICS
Ardent Roof Systems celebrates 10 years
BY NERISSA MCNAUGHTON
Ardent Roof Systems Inc. provides a boutique service, the best roof warranty program in Edmonton and years of experience that provide the foundation of all its services. Re-roofs, repairs, assessments, ventilation – these are the standard services of any roofing company. Ardent, however, distinguishes itself through its signature warranty program, next-level service and deep community connection.
Mr. Stacey Disotell, owner and general manager, was one of four partners when Ardent launched in 2013. Today he is the sole owner and continues to build the brand on the values on which it was founded.
“I build great relationships,” says Disotell, “and value following through on our brand promise, which is, ultimately, the purpose of quality service. In roofing, a product is assembled for the clients. Shingles are shingles. It is what we do with those products that make a difference. We understand the full scope of what is going on with the attic, the ventilation – we address everything that can have a long-term effect on those shingles.”
Disotell does not accept every project.
“We are simply not for everyone,” he explains. “We get calls saying, ‘I’m collecting 10 quotes.’ Ardent will not be that 10th quote for any property owner only looking for the cheapest company.”
In fact, he took the company in the opposite direction, offering a boutique, exclusive experience. Ardent is a certified Platinum Preferred Roofing Contractor through Owens Corning®.
The Owens Corning Duration Platinum Warranty is a 50year non-prorated warranty for roofing that includes 25year coverage directly from the manufacturer. This means homeowners are covered for both materials and labour, including the disposal of old materials. The platinum warranty is different from others because it is registered directly with Owens Corning and homeowners receive the warranty card from them, not from the roofer. Additionally, Owens Corning conducts random quality control inspections on the work of certified installers to ensure that they are maintaining high standards of quality. This demonstrates that Owens Corning cares about the quality associated with their name. As a platinum contractor with Owens Corning, Ardent is able to offer one of the best warranties in the business, which is fully transferable to the next homeowner, if the house is sold.
“Achieving that warranty status was a milestone for Ardent,” says Disotell, “and so was becoming recognized by flat roofing companies in the Alberta Roofing Contractors Association (ARCA). We are able to go beyond a basic roof package and elevate with multiple products and scope upgrades on all pitched roof installations, along with all the insulation and ventilation required
to have a complete, properly functioning roof system. The roof is the number one defense for the interior. If the roof fails, all the work you put into the inside of the home is at risk. The roof has a huge impact and we take that very seriously.”
Another thing Distoell takes very seriously is consumer education. There is a section of the Ardent website dedicated to education about red flags in roofing companies.
“The average consumer does not understand the difference between retail shopping and getting trade services. Does the roofer have insurance? WCB? Are they a financially stable company? Are they paying their bills and employers? Too many companies look great online but they don’t answer the phone and the company is gone when the roof fails. This happens often and it is not discussed enough. Your roof is a major investment so it’s important to choose your roofer wisely.”
To ensure property owners are happy with their choice, Ardent meets prospective clients in person and takes a first-hand look at the roof before offering an estimate.
“We have to talk to you and get an understanding of what is going on. We engage with our clients and provide a full scope of the project. If there are serious roof issues, changing the shingles won’t solve the problems and our clients deserve to know that.”
Everyone at Ardent is client-focused but they are community focused too. In addition to other giving-back initiatives, the company is known for hosting an annual golf tournament in support of the Stollery Child Life Program.
“When I was a kid,” says Disotell, “I was the survivor of spinal meningitis – three times. My parents were factory workers and could not take a lot of time off work to be with me in the hospital. The volunteers sat with us children, distracted us and spent time with us. The medicine is very important but so is the volunteer program. To be a kid and have your spirit uplifted by those volunteers has a positive impact on the healing process. This is why we host the golf tournament each year.”
Ardent is also known for its annual roof giveaway. Every year nominations are open for a homeowner to tell their story or to be nominated by someone else. After a pre-evaluation, a selection of nominations is read on 95.7 Cruz FM and the community decides on the winner. This giveaway has taken place every year since Ardent opened.
“On behalf of the team, I would like to thank the Edmonton community for being so supportive of our work and of our charities,” concludes Disotell. “There are exciting things planned for the future that include offering even more services and becoming a one-stop-hub for full restoration. So, please stay tuned!”
(780) 488-4900 | reception@ardentroof.ca
9757 45 Ave NW Edmonton, AB T6E 5V8
Hours: Monday to Friday, 8:00AM to 4:30PM
www.ardentroofsystems.com
