Business in Edmonton - January 2024 by Business in Edmonton Magazine

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Soaring ABOVE EXPECTATIONS

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The Alberta International Airshow flies Alberta into the future

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Supporting the visions of entrepreneurs one story at a time. Volume 12 | Number 1

REGULAR COLUMNS

Clean Energy Innovation: A Glimpse into the Biofuels Industry By Catherine Brownlee

Telling the Alberta Growth Story is Good for Business By Elan MacDonald

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E dmonton Chamber of Commerce Empowering the Next Generation By Cheryll Watson

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COVER FEATURE

oaring Above S Expectations The Alberta International Airshow flies Alberta into the future. By Nerissa McNaughton

ON OUR COVER: ABOVE: RICHARD SKERMER, PRESIDENT & CEO OF THE ALBERTA INTERNATIONAL AIRSHOW. PHOTO SOURCE: PRODUCTION WORLD

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S trategy 2024 Opportunities, speedbumps and planning ahead By John Hardy

U nleashing Potential: Why Supporting Alberta’s Independent Schools is a Win for Education with private school directory

PROFILES

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T he Angus Watt Advisory Group Celebrates 20 Years

R ed Arrow

Celebrates 45 Years

S unrise Bakery Celebrates 60 Years

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CLEAN ENERGY INNOVATION: A GLIMPSE INTO THE BIOFUELS INDUSTRY // CATHERINE BROWNLEE

Clean Energy Innovation: A Glimpse into the Biofuels Industry BY CATHERINE BROWNLEE, PRESIDENT OF ALBERTA ENTERPRISE GROUP (AEG), CALGARY AND EDMONTON CHAPTERS

• Distribution and Use: Finally, the biofuels are distributed for use in transportation, power generation, or other applications. Most often distribution of biofuels uses existing infrastructure.

Biofuels, derived from biomass, are crucial in the transition towards renewable energy. The industry encompasses various types of projects, each targeting different feedstock and processes.

Statistically, the biofuels sector is a key player in the renewable energy landscape. According to the IEA, biofuels helped avoid consumption of 2 million barrels of oil equivalent per day (mboe/d) in 2022, which accounts for 4 per cent of the global transport sector oil demand.

ainforest Energy, an AEG member, is a Calgarybased biofuels company whose mission, Empowering Humanity through Clean Energy Innovation, reflects their dedication to pioneering sustainable fuel solutions in Alberta.

Alberta is a hub for innovative energy solutions with several biofuels projects emerging. These range from large-scale biodiesel production facilities using canola oil to smaller, community-based projects leveraging agricultural and forestry waste. Alberta’s commitment to renewable energy is evident in its diverse portfolio of biofuels ventures. The process of converting biomass into biofuels involves several steps: • Biomass Collection: Biomass, which includes agricultural waste, forest residues, and other organic matter, is gathered. • Pre-Treatment: This might include drying, grinding or other processes to enhance its suitability for biofuel production. • Conversion: The biomass is then converted into biofuels through various methods. • Refinement: The resulting biofuels are then purified and refined to meet the required standards for use in vehicles or other applications.

The Canadian Clean Fuel Standard is aiming for a substantial reduction in GHG emissions from fuels by mandating a 14g CO2e/MJ reduction from fossil fuels by 2030. To put this in perspective, current emission levels from diesel are 100g CO2e/MJ, gasoline at 92g CO2e/MJ and propane at 75g CO2e/MJ. In contrast, renewable diesel drastically lowers emissions to 35g CO2e/MJ, and renewable natural gas (RNG) goes even further, reducing emissions to a mere 5g CO2e/MJ. At Rainforest, their process allows for the production of high-octane gasoline with a carbon intensity score as low as negative 54g CO2e/MJ. These figures underscore the potential for biofuels to play a pivotal role in Canada’s transition to a low-carbon economy and meeting its climate and clean fuels standards goals. With significant GHG reductions and a growing presence in the renewable energy sector, biofuels are pivotal in driving Alberta towards a greener, cleaner future, proving that a commitment to clean energy not only benefits the environment but also provides economic benefits.

ALBERTA ENTERPRISE GROUP (AEG) PUTS ALBERTA BUSINESSES FIRST BY SHARING INFORMATION, ADVOCACY AND BUILDING BRIDGES TO NEW MARKETS. AEG MEMBERS ARE BUSINESS OWNERS, SENIOR EXECUTIVES, INVESTORS AND ENTREPRENEURS REPRESENTING FIRMS IN EVERY MAJOR ALBERTA INDUSTRY. AEG MEMBERS EMPLOY OVER 100,000 ALBERTANS AND GENERATE BILLIONS IN ECONOMIC ACTIVITY EACH YEAR.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2024

TELLING THE ALBERTA GROWTH STORY IS GOOD FOR BUSINESS // ELAN MACDONALD

Telling the Alberta Growth Story is Good for Business BY ELAN MACDONALD, VP EXTERNAL RELATIONS, U OF A

ll my life I have loved being an Albertan. My heart is here. I love the diverse topography from our majestic mountains to the rolling hills and the farmers’ fields. And I love the independent and entrepreneurial spirit of its people. As I have traveled around the country and the world, I keep coming back to the fact that there is no better place than our province to live, work and raise a family. So, it was hard for me recently to hear my high school-aged kids and their friends talk about the option of studying and settling elsewhere. They simply had a hard time seeing the opportunities in Alberta and the Alberta advantages. At the University of Alberta, our North Star is our impact. We worked together to create a vision – a 10-year strategic plan – supported by our strengths, so we could strive forward toward our common goals. Alberta has so much to offer. But it needs its own North Star for us to coordinate our efforts. Recently, there was a series of roundtable sessions hosted by Edmonton Global and Optimus SBR with business leaders from across the Edmonton region. They discussed the region’s rich desire to be involved in building a platform and creating momentum for ongoing improvements in the economic growth, competitiveness and well-being of the Edmonton region. They discussed key themes like talent attraction and retention, reputation and leveraging the strength of postsecondary – and the many things that make Alberta’s story a great one to tell. At any one time, 100,000 talented post-secondary students are being trained here. We are ranked third in the world for artificial intelligence and machine learning research. We’re home to the northernmost major international airport,

making us the Gateway to the North. Our healthcare system is among the top five most integrated health systems in the world. We are leaders in energy research, including sustainable resource development, lowest-cost hydrogen solutions and the most advanced carbon capture. And there’s so much more. We have all the right ingredients to create a highly competitive, vibrant, growing community. A community in which our kids aspire to study, put down roots, raise their families, start their companies and run their businesses. A community with a sustainable economy that is ever-growing and diversifying. A community that is recognized for its talent and entrepreneurial spirit. A community in which all Albertans have tremendous pride … and they don’t hesitate to show it. All of these unique and powerful ingredients are signposts to pursue transformational growth. That will only happen if we grab the reins, as industry and community, and drive it. Pride in, and a prosperous future for, our region has been at the heart of every Business in Edmonton column I have written over the past two years. Although this is my final column for BIE, I will continue to connect with all of you as we work together to shine a spotlight on the strengths of this region. In closing, my farewell message to you is this: Alberta’s strengths should not be best-kept secrets. Our province and our cities are amazing places, full of talent, creativity and potential. Shout it from the rooftops – and do so unapologetically. ELAN MACDONALD IS PAST CHAIR OF THE EDMONTON CHAMBER OF COMMERCE AND A FOUNDING DIRECTOR WITH EDMONTON GLOBAL. SHE ALSO SITS ON THE BOARDS OF COVENANT HEALTH, ATLAS BIOTECHNOLOGIES AND ALBERTA BALLET. SHE IS THE VICE-PRESIDENT (EXTERNAL RELATIONS) OF THE UNIVERSITY OF ALBERTA. HER COLUMN APPEARS MONTHLY IN BUSINESS IN EDMONTON.

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

INSPIRING A FUTURE WITHOUT WASTE IS A COLLECTIVE EFFORT Thank you Alberta. By working together, we have diverted over 11.6 million electronic devices, 33.9 million litres of paint, 144.5 million tires, and over 2.0 billion litres of used oil from our landfills. ARMA is now helping to support a government-made Extended Producer Responsibility (EPR) framework that will help reduce waste and advance Alberta’s circular economy. Learn more at albertarecycling.ca

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CELEBRATING CLIENTS’ SUCCESS

The Angus Watt Advisory Group Celebrates More than 20 Years of Service Written by Nerissa McNaughton | Published by Layla Jama

he Angus Watt Advisory Group, established in 2002, has always been a consistent, reliable, focused partner in managing wealth for Canadian families. They are part of National Bank Financial Wealth Management, which is supported by the National Bank of Canada, ranking as the sixth largest bank in the country. The Group’s founder, Angus Watt, carries almost half a century of experience in financial services and has led a remarkable team of professionals for more than 20 years.

The organization has grown from a very small shop with Angus at the helm to include three additional partners and more than a dozen staff members. The team consists of senior wealth advisors, wealth advisors, senior wealth associates, associates, three CERTIFIED FINANCIAL PLANNER® professionals, one of whom is also a CPA, CMA, and MBA. Additionally, there is a director of operations, an operations coordinator, and an administrative coordinator. For the man behind the institution that bears his name, his role in the lives of Albertans is one he takes very, very seriously. “Someone once said that what we sell is financial comfort,” says Watt. “It is true; trust, clarity and heart have been the foundation of my, and our team’s, work. People trust the Angus Watt Advisory Group because of the clarity we bring to their financial situation, but it is the heart that truly sets us apart. I believe in taking care of our clients as if they are our own family.” Angus Watt Advisory Group || 20

Angus Watt

Angus Watt Advisory Group Partnership: Jane Alm, Jim Watt, Angus Watt and Jan Frederickson.

He’s proud that the Angus Watt Advisory Group has been an essential part of Edmonton and Alberta’s financial services sector for decades. “We have always been driven by the core principles of personal accountability, professional excellence, and community investment,” Watt points out. “For more than 20 years, those principles have helped us build a solid reputation as a team that shows up, does what we say we will and delivers positive outcomes.” What exactly does “showing up” mean? Watt is happy to explain. “Trust: our team works hard to ensure that clients know we are always available to support them in achieving their wealth management goals. It is about clients first – always. Clarity: our team strives to ensure our clients know what we are doing, how we are doing it, what we are aiming to achieve with them, and that we have an understanding of what our client needs for their success. Heart: our team is a group of caring, client-focused, community-minded, solution-oriented professionals who have our clients’ backs. “Each client has a story that is unique and specific to them, and we need to know their stories. They know we genuinely care about them and their families too. We recognize that wealth is far more than money; investing in the relationship yields far more than just the return we show them on paper.” The Angus Watt Advisory Group is deeply committed to giving back to the community. Beyond their financial services, they invest their time and resources into many philanthropic endeavors, encompassing support for children, women in leadership and mental health initiatives. They partner with several charitable organizations such as YONA, Stollery Children’s Hospital and CASA, among others. They also support women in leadership roles through their participation Angus Watt Advisory Group || 20 || 2

Top (L-R): Stella Thompson, James Carter, Angus Watt, The Right Honourable Stephen J. Harper. Bottom (L-R): Max Foran, Honourable Claudette Tardif, Her Honour, the Honourable Salma Lakhani, AOE, BSc, LLD (hon), His Honour, Dr. Zaheer Lakhani CM MBChB FRCPC FACP FACC FRCP (London), Audrey McFarlane and Joe Lukacs.

in initiatives like Edmonton Women in Finance and National Bank Financial Wealth Management’s Women’s mentorship program. Their commitment to mental health is evident through their long-standing support for The Support Network and the Canadian Mental Health Association. The Group believes in the prosperity of all and understands that a thriving community goes beyond financial wealth. Their dedication to their community has earned them the National Bank Financial Wealth Management Award of Excellence for Social Commitment in 2019 and 2020. Watt is firm about maintaining a strong community presence and outside of the Group is personally actively involved with many charitable pursuits, the most recent being the successful Cross Cancer Institute Capital Campaign. His efforts helped to raise millions for that campaign and further demonstrate his dedication to community service. He inspires his team to give back to the community daily; a value which has been enthusiastically embraced by the Group. “A longstanding charity that we have also supported is Be Brave Ranch. Jim Watt, my son, supports the Edmonton Oilers Community Foundation, and chaired their 2023 golf tournament,” he says. “I have also been involved with many charitable organizations and recently co-chaired the Alberta Cancer Foundation fundraising campaign to raise more than $30M. In recent years, the team created The Glass Cliff, a first-of-its-kind event in Edmonton, selling out the Winspear Centre. In fact, I consider hosting The Glass Cliff a milestone – a truly memorable team event – in my career.” Watt is also proud of the thousands of broadcasts the group has done over the years on Global TV and CHED, where they, as a community service, educate listeners about financial matters and wealth management.

Angus Watt Advisory Group || 20 || 3

In recognition for decades of outstanding client and community service, the Group has been a recipient of numerous awards and recognitions. Watt has been honoured with the Alberta Order of Excellence and was inducted into the Junior Achievement Business Hall of Fame. He is also a recipient of Queen Elizabeth II’s Diamond Jubilee Medal & Platinum Jubilee Medal. Additionally, he has been recognized for his philanthropic efforts in the We Cross Cancer Campaign on National Philanthropy Day and is a past recipient of the Paul Harris Fellow awarded by the Rotary Club of Canada. As a team, they have been recently named as one of Canada’s Top Wealth Advisors in the 2021 and 2022 Globe & Mail’s Report on Business/Shook. They were also recognized as the National Bank Financial Wealth Management Team of the Year in 2021, both nationally and regionally and they received the same recognition regionally in 2022. Their social work has been acknowledged with the National Bank Financial Wealth Management Award of Excellence for Social Commitment in 2019 and 2020, further highlighting their dedication to serving their community beyond their financial advisory role. These recognitions affirm the team’s dedication to excellence in their field and their impactful contributions to society. As he muses over his long career, Watt says, “The Angus Watt Advisory Group’s greatest challenges in the coming years will revolve around leadership transition and the changing landscape within our industry. However, one of the most rewarding things about the Group is seeing clients achieve their goals and being able to support clients through milestones. For example, when a client has planned for retirement for many years and then they contact us to confirm their retirement date and their next plans, we get to celebrate with them.” His life is changing, as life always does. The man that entered the profession with all the drive and ambition needed to change the lives of Albertans for the better is ready to pass the torch and facilitate a successful transition over the next few years. As always, the team, the clients and the community will remain at the forefront; and so will his consistent, humble nature. “It must be said that none of the work we do as individuals could not have happened without the people that helped get us here – in our business and in our community work: our mentors, our business partners, our clients, our friends, our peers, our proteges and most importantly our families,” smiles Watt. “I would especially like to thank my children, Jim and Kate, their families and my dear wife, Heather, for being by my side and supporting me through these many years.” Watt and his team have built the Group by staying true to their core beliefs of trust, clarity and heart. Their dedication to their clients’ needs and their personal care and attention is a hallmark of their professional practice. They go the extra step in every instance to help clients and their families to navigate life’s milestones with trusted financial advice along the way, while robustly supporting the communities where the team and their clients live, work and play.

To learn more about the Angus Watt Advisory Group or how you can benefit from their expertise, visit them online at www.anguswatt.com. The Group is also active on LinkedIn, where you will find corporate updates along with pertinent information about investing and wealth management. Angus Watt Advisory Group || 20 || 4

STRATEGY 2024 // WEALTH MANAGEMENT

STRATEGY 2024

OPPORTUNITIES, SPEEDBUMPS AND PLANNING AHEAD

BY JOHN HARDY

ith the impact of technology and fintech, speedbumps like inflation, interest rates and the bumpy ride of the Canadian economy, combined with transforming demographics and delayed or re-defined retirement trends, Edmonton’s money professionals agree and caution: 2024 is not your grandfather’s wealth management strategy. While savvy numbers crunchers are prone to crunch numbers, forecast and advise, the 2024 economy combined with social and personal trends are potent driving factors which percolate through the dry and complex money talk. “Currently, about one-third of the population is between their mid-30s and late-50s, the prime working years,” notes Komal Kaur, founder and financial consultant at Edmonton’s Bibek Private Wealth Management. “It translates to about 12.7 million people. It’s also important to understand that approximately 425,000 Canadians reach the traditional retirement age (65) every year. For the first time, seniors now outnumber children in Canada. There are nearly 7 million Canadians 65 and over, compared to 6 million Canadians 14 and under.” By 2031, more than 25 per cent of Canadians will be over the age of 65 – a significant factor for effective 2024 wealth management. “The economy and the trend of delayed retirement can shape individuals’ attitudes towards wealth management by influencing their risk tolerance, investment choices and

“THE ECONOMY AND THE TREND OF DELAYED RETIREMENT CAN SHAPE INDIVIDUALS’ ATTITUDES TOWARDS WEALTH MANAGEMENT BY INFLUENCING THEIR RISK TOLERANCE, INVESTMENT CHOICES AND OVERALL FINANCIAL PLANNING STRATEGIES,” SAYS KAUR. overall financial planning strategies,” she says. “Canadians are having families later in life and living longer. The desire or the ability to stop working may decrease while children are

ABOVE: KOMAL KAUR, FOUNDER AND FINANCIAL CONSULTANT AT EDMONTON’S BIBEK PRIVATE WEALTH MANAGEMENT.

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

STRATEGY 2024 // WEALTH MANAGEMENT

still at home or in need of their parent’s financial assistance with the cost of post-secondary education.” With so many options, and due to digital sophistication, combined with current and future financial risks and stability, more and more people are embracing the need for solid and effective wealth management planning. “Consumer wants, needs and expectations in wealth management have evolved in response to societal shifts, technological advancements and changing economic landscapes,” Kaur points out. “Today, consumers seek a seamless digital experience, demanding user-friendly interfaces and the convenience of managing their investments through mobile apps and online platforms. Personalization remains paramount, with a growing desire for tailored financial advice that aligns with individual goals

and values. Transparency in fees, investment strategies and ethical considerations, particularly in the realm of responsible investing, have become focal points.” “People are starting to realize how fundamental and crucial financial planning is,” says Brett Phare, market lead and senior private wealth specialist with CWB Wealth Management, the Edmonton-based bank made up of 10 banking, lending, wealth and trust companies and serving clients in Western Canada and in other provinces. “A vital part of the wealth management planning and strategy is ‘the number.’ The details and specifics of the planning are crucial but what is the number the person needs and expects to retire?” With the economy, inflation, private social trends and other key factors, he emphasizes that people are paying more attention to financial situations and the effects of longevity.

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STRATEGY 2024 // WEALTH MANAGEMENT

Longevity must factor in important speedbumps like inflation, as well as the social and personal aspects of aging, retirement, post-retirement and second-career opportunities to maximize effective wealth management strategy. “When inflation rises, the value of money decreases,” explains Stephanie Mann, AVP and private wealth specialist with CWB. “We are now facing the impact of the highest rate of inflation we have seen in over 40 years. With inflation being one of the biggest risks to retirement savings, people must be extra cautious when deciding on an experienced and qualified wealth manager to protect and grow their portfolios through proper diversification and asset allocation.”

“THE UNCERTAINTY OF THE

Of all the influencers impacting wealth management, Kaur underscores that inflation is significant when it comes to consumer approaches to wealth management planning. Inflation refers to the general increase in the price levels of goods and services over time, leading to a decrease in the purchasing power of money.

ECONOMY AND HEIGHTENED

“It erodes the purchasing power of money,” she explains. “Suppose you have $100 today and the inflation rate is 2 per cent. In one year, inflation diminishes the purchasing power of the $100 to $98. This means that the same amount of money will buy fewer goods and services in the future. Inflation affects both savings and investments. If the rate of return on investments or savings is lower than the inflation rate, the real value of money decreases over time.”

RETIRE,” MANN SAYS.

She also explains that personal lifestyle factors also significantly impact wealth management. “The perception of retirement is evolving. Some people are viewing retirement not as a complete exit from the workforce, but as a transition to a different type of work. This shift can influence how people approach wealth management, emphasizing flexibility and adaptability. With a longer working life, individuals may have an extended time horizon. It can be an extended period to accumulate savings and affect risk tolerance and the type of investments they choose.” Trending shows that prolonged, post-retirement careers are proving to be a common factor of today’s wealth management. “The uncertainty of the economy and heightened inflation has encouraged more people to engage in some

INFLATION HAS ENCOURAGED MORE PEOPLE TO ENGAGE IN SOME TYPE OF WORK AFTER THEY FORMALLY

type of work after they formally retire,” Mann says. “Extended careers like consulting, directorship or parttime work and other opportunities, with no planned end dates are possibilities.” As a result, people are looking for diverse investment strategies to secure their financial future in times of economic uncertainty as well as prolonged careers. “We notice clients maintaining a more growth-oriented investment portfolio for longer than ever before and since income is not a priority in the early years of retirement, planning a growth-oriented portfolio is often appropriate.” Kaur accentuates that the economy, combined with the trend of delayed retirements, has created new dynamics for wealth management. “A myriad of factors needs to be considered. From economic conditions to societal shifts, planning for a more extended and potentially evolving retirement period, wealth management strategies need to be flexible, adaptive and comprehensive to address multifaceted challenges and opportunities.”

ABOVE: STEPHANIE MANN, AVP AND PRIVATE WEALTH SPECIALIST WITH CWB.

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

STRATEGY 2024 // WEALTH MANAGEMENT

“WEALTH MANAGEMENT IS BECOMING MUCH MORE ACCESSIBLE TO THE MASS MARKET THAN IT WAS BEFORE, AND THERE IS A LOT OF EASY-TO-ACCESS INFORMATION OUT THERE,” PHARE CAUTIONS. The experts agree. Although technology continues to redefine most aspects of personal finances, from everyday banking, e-commerce, investments and wealth management, some things – like the private, personal touch – may never change.

“It’s easy to text, call, email, but going into turbulent times, clients will need the extra reassurance of being able to physically see and interact with their advisors.”

“Wealth management is becoming much more accessible to the mass market than it was before, and there is a lot of easyto-access information out there,” Phare cautions. “But clients still want in-person, high-touch experiences and relationships. The harder the economic environment, the more clients will gravitate towards the advisor model. When markets go up, everyone can make money, because a rising tide lifts all boats. This is why advisors have been questioned about their worth. When the markets are down, that’s where the good wealth management firms and advisors shine.” Looking ahead to 2024, he projects that there will be an increasing wealth management trend for a dividend strategy to capture the up market and cover on a down market. Phare admits that, although the hybrid model is here to stay, in-person experiences will be the difference maker.

ABOVE: BRETT PHARE, MARKET LEAD AND SENIOR PRIVATE WEALTH SPECIALIST WITH CWB.

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SOARING ABOVE EXPECTATIONS // COVER

Soarin ABOVE EXPECTATIONS

The Alberta International Airshow flies Alberta into the future BY NERISSA MCNAUGHTON

he annual Alberta International Airshow is an exciting event for all ages, but its mission and vision go far beyond the thrill of the aircraft and aerial displays. The show and its producers aim to change and challenge the province through the many – many – benefits of aerospace and aviation. Richard Skermer, president & CEO of the Alberta International Airshow, describes why these industries are such a natural fit for the province. “Alberta has always been instrumental in aerospace and aviation, and this is what helped us open the North. Since we are the northernmost city in North America, we are the shortest point to a lot of places on the globe. Alberta is a natural gathering place with trade routes and that has potential for jobs in every industry.”

How will the Airshow inspire a wave of innovation, job creation and recognition for the province? To answer that question, it is necessary to take a closer look at the show itself. The Alberta International Airshow is more than just an event; it’s a non-profit show that promotes the aviation industry and commemorates the area’s deep-rooted history of flight. The festival also pays tribute to the military and highlights the exhilarating world of airplanes while offering a variety of exciting outdoor activities for the whole family. It’s an integral part of the VilleAero Aerospace and Logistics Conference, highlighting the pivotal role of logistics and transportation sectors in the north central Alberta region and neighbouring sectors. The Airshow brings together history and excitement, as northern Alberta has a rich aviation past, having attracted ABOVE: YELLOW THUNDER FLYING OVER THE NAV CANADA TOWER. PHOTO SOURCE: THE ALBERTA INTERNATIONAL AIRSHOW

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SOARING ABOVE EXPECTATIONS // COVER

ng skilled pilots, like Wilfrid “Wop” May, and serving as a strategic location during the Cold War. But the airshow isn’t just about what’s in the sky. On the ground, there are interactive displays featuring both civilian and military aircraft, providing a hands-on experience for all. Those interested in the aviation industry will benefit from the STEAM Career Fair, where information about opportunities in aviation, engineering, drone and maintenance professions will be shared. Skermer says, “The Airshow is the entertainment face of our mission and objectives. Everyone gets to see tech and the machines, but the stars of the shows are not the pilots. It’s the men, women and youth looking at the machines. The machine is the object of desire that embodies engineering, manufacturing, innovation and entrepreneurship.”

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2024

SOARING ABOVE EXPECTATIONS // COVER

He continues, “What people don’t think about is that 90 per cent of aviation happens on the ground. It takes a full economy to make a plane. The plane is just the final piece. For example, look at the Calgary Stampede. That event attracts millions of people, but it is what happens in the background – accommodations, dining, people shopping in the city, taking transit – that drives investment. We are trying to do the same thing with aerospace. The Airshow is building an entrepreneurial and job creation culture around aerospace in order to showcase Edmonton’s products on the world stage.” To this end, the Airshow ensures its participation in VilleAero, an aerospace and logistics exposition held in Edmonton. Patterned after key international trade expositions, VilleAero is Canada’s answer to international investment attraction, local festival excitement, tourism and job diversification. A warm up conference will be held in Edmonton from February 28 - March 1. “The conference allows investors to come to Alberta to see what we have to offer. It creates an international network and a platform for aviation,” Skermer says. This year’s Airshow takes place on August 17 and 18, and the show is projected to sell out – again. “We’ll be expanding on the career fair theme,” Skermer says of what to expect, “We are really looking forward to working with the Royal Canadian Air Force plus other military and recruitment arms to show what careers are available. It’s not just military. Aviation also includes logistics and workers that move equipment and materials.” Alberta is well known for its energy industry. The Airshow aims to show both locals and those beyond the province’s borders that Alberta’s potential encompasses so much more; and within that expanse are rampant opportunities for an incredibly diverse range of individuals. “Inclusion is at the heart of this initiative. Aerospace welcomes all, irrespective of physical abilities or backgrounds,” Skermer says. This inclusive spirit is recognized out of personal experience. Skermer, an amputee himself, knows all too well how a disability can limit job opportunities. His aim is to ensure

that those with disabilities know they have a place in this industry. “Aerospace doesn’t target specific demographics. Instead, it opens doors for everyone, fostering an environment of equality and opportunity. Whether you identify as Indigenous, POC, LGBTQIA2S+ or disabled, there are jobs and opportunities waiting for you in aviation such as welding, engineering and more. The only prerequisites? Aptitude, drive and desire. TOP: ROYAL CANADIAN AIRFORCE FLIGHT SIMULATOR AT THE VILLEAERO AEROSPACE & STEAM CAREER EXPO. MIDDLE: THE CROWD GATHERED TO WATCH THE 2023 ALBERTA INTERNATIONAL AIRSHOW. BOTTOM: CANADIAN ARMED FORCES PARACHUTE TEAM, THE SKYHAWKS PARACHUTING WITH THE ALBERTA FLAG. PHOTO SOURCE: THE ALBERTA INTERNATIONAL AIRSHOW

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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SOARING ABOVE EXPECTATIONS // COVER

“Consider companies like Bombardier, who are currently looking to fill about 1,700 jobs. They need all hands on deck, regardless of who those hands belong to. The laws of physics don’t discriminate and neither should we. Whether you’ve lost an arm or a leg, there are still opportunities in aviation. It is key to raise awareness among companies about the potential of disabled employees and to encourage individuals to recognize their own capabilities. “The Alberta International Airshow goes beyond addressing gaps; it aims to bridge them. It’s an event where science meets society, opportunity meets diversity and everyone, regardless of who they are or where they come from, is invited to be a part of something bigger.” Few know that Edmonton is home to numerous manufacturing companies that contribute to the global aviation industry. These include bolt manufacturers who supply integral parts for giants like Airbus and Boeing. These manufacturers are just some of the many vendors that contribute to the construction of aircraft like the Boeing 747, which involves around 4,000 to 5,000 vendors. These

vendors range from those manufacturing large components to those producing the smallest nuts and bolts. Every single piece matters in the grand scheme of things. “Consider this,” smiles Skermer, “each vendor can employ up to thousands of employees. This creates a massive ripple effect in job creation. For instance, if a company is contracted to wire a power plant for an aircraft, they would need engineers, electricians, project managers, quality control specialists and many more personnel. This is how jobs spiral out from a single contract or project. So, when you see a plane soaring high in the sky, remember that it’s not just a feat of engineering. It’s also a testament to the hard work of countless individuals, from those in the cockpit to those on the manufacturing floor. The Alberta International Airshow is a celebration of this incredible ecosystem of opportunities, where every nut, bolt, and person plays a crucial role.” Outside of direct impacts in the industry, innovations in aviation have ripple effects across other sectors. Take sustainable aviation fuel, hydrogen technology or antilock brakes, which were first introduced in the 747 in the ’50s before becoming standard in automobiles. As electric and

ABOVE: CF-18 DEMONSTRATION TEAM FLYING OVER THE NAV CANADA TOWER. PHOTO SOURCE: THE ALBERTA INTERNATIONAL AIRSHOW

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

SOARING ABOVE EXPECTATIONS // COVER

hydrogen technologies mature in aviation, they’ll likely permeate into civilian space, much like antilock brakes did. The same goes for sensor technology, which originated in the military to enhance visibility through fog. Now, these sensors dim your car lights when necessary. Other advancements tied to aerospace include GPS, radio, navigation and materials tech. The use of carbon fibre in cars, which helps save fuel, was driven by aerospace developments. Even fuel injection was initially an experiment on World War II aircraft. Then there’s the emerging field of drones and autonomous systems. These technologies are especially crucial for northern development, where drones can service remote locations with food, materials and equipment. Despite the harsh permafrost conditions, drones can deliver essential supplies. As Skermer says, “If drones can deliver bombs, they can certainly deliver food.” In addition to these technological breakthroughs, the aviation industry also offers a wealth of career opportunities beyond being a pilot, ranging from ramp agents and flight attendants to human resources generalists and recruiters. “With plentiful precious metals and other resources, Canada is an untapped powerhouse that needs to shift its focus from east to west. The aim is to do something big and bold, bringing Alberta and the North along for the ride,” he continues. “When it comes to career opportunities, almost any profession can find a niche in the aviation industry. Pilots may be the face of aviation, but they represent just 10 per cent of the industry. There’s so much more beneath the surface, waiting to be explored. “In Alberta, we’re driven not by fear, but by concern. The talk of economic diversification is everywhere, yet action is scarce. The Alberta Advantage is still very much alive. Once synonymous with energy, it now encompasses plant-based products and recyclables. Yet, the real advantage lies in our fluid geography and young demographic – the youngest in North America outside of Texas. Our workforce is young, well educated and energized by great institutions. It’s their drive and excitement that fuel our progress and our future. “This is why we’re striving to be more than just an airshow. The Alberta International Airshow is a platform for growth,

for business and for showcasing the potential of urban and rural Alberta beyond the boom or bust cycle of oil. To remain Canada’s heartbeat, we must attract the right people and jobs or risk becoming a ghost town.” He sees the goals, mission and purpose of the Airshow as a catalyst to help shift Alberta’s reputation from that of an energy-based blue collar to one of a thriving region bursting with ideas, energy, entrepreneurs and opportunities for all. “Often, Canada’s metropolitan cities look outwards, viewing the hinterlands as mere service providers,” Skermer says. “It is this type of thinking that leads to political strife and policies like the National Energy Program. Alberta has a smart, robust population that is truly driving a lot of Canada’s success. The biggest challenge facing the aviation industry in Alberta is that perception of isolation. There’s no such thing as a risk-free investment, but we can mitigate a lot of those risks. We need capital to flow freely, and for that, we must dispel the notion of Alberta existing in isolation. This is crucial not just for aviation and aerospace, but every other sector. We aim to break this ‘Canadian’ issue!” In August, the planes will soar. Crowds will marvel at the World War aircraft as much as they enjoy seeing the newest in aviation tech. Youth will learn about the many different careers available in aerospace. Leaders from Boeing will be on site giving keynote speeches. Alberta itself will be on display, showcasing a thriving, educated, motivated population poised to take aerospace into the stratosphere as Alberta’s next, big industry. “We invite you to sponsor us. Help us make this a global affair. Attend. Show up. Display your job and show potential employees your inclusivity. Showcase your apprenticeships. Let’s display the power of unity and the exciting developments happening in Western Canada,” Skermer concludes. “The Alberta International Airshow’s focus is a massive, externally-focused capital and human capital initiative for Western Canada and beyond. We use the Airshow because it is glamourous and adventurous. There’s a sense of wonder in aviation – a 500 ton aircraft soaring in the sky sparks curiosity and interest. It makes people want to be a part of it and that’s the kind of energy we want to harness as we help fly the province into a brighter future.” Learn more at albertainternationalairshow.com.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2024

2024 Board of Directors

Edmonton City Council’s Budget Decision and Business Community’s Response: A Mixed Outcome

Board Executive Doug Griffiths President and CEO

Chair: Haydar Al Dahhan Design Works Engineering Vice-Chair: Aziz Bootwala Managing Principal, Edmonton, Vice President, Business Development, Kasian Architecture Interior Design and Planning Ltd. Secretary-Treasurer: Jason Pincock CEO, DynaLIFE Medical Labs Past Chair: Dennis R. Schmidt Principal, ALTURA Legal Advisory

Board Directors Nicole Bird Owner, Rsvp Design Inc.

Nathan Carter Vice President, Projects and Construction, ATCO Energy Solutions Jonathan Gallo Managing Partner, Gallo LLP Chartered Professional Accountants Sandy Jacobson Vice President, Richardson Executive Search Sam Kemble Chief Operating Officer, Workforce Delivery Inc. Annemarie Petrov President and CEO, Francis Winspear Centre for Music Amir Shami President and CEO, Rotaflow Randy Allaire Chief Risk Officer, Servus Credit Union

Edmonton Chamber Executive Amin Samji Director, Member Services Melissa Johnson Director, Events Drew Sveinson Director Finance and Operations

Contact

Edmonton Chamber of Commerce #600 World Trade Centre 9990 Jasper Ave, Edmonton, AB T5J 1P7 T: 780.426.4620 | F: 780.424.7946 edmontonchamber.com

Doug Griffiths, President & CEO

dmonton City Council completed its fall budget adjustment discussions, laying out property tax levy increases for the years 2024, 2025 and 2026. The approved adjustments resulted in increases of 6.6 per cent in 2024, 5.3 per cent in 2025 and 4.7 per cent in 2026, slightly lower than the initially proposed figures, but notably higher than the previous year’s approved rates. The budget adjustments aimed to address unforeseen challenges such as higher costs and lower revenues, with the intention of enabling the city to continue delivering on the promised 70 services outlined in the four-year budget. Essential services, including transportation infrastructure maintenance, emergency services, social support systems and recreational amenities, were prioritized to maintain Edmonton’s livability. The Edmonton Chamber, as well as NAIOP, UDI-EM and BOMA sought to communicate the adverse effects of proposed tax hikes on Edmonton’s affordability and economic development. Our recommendations emphasized fiscal responsibility, prioritizing economic impact and ensuring prudent allocation of resources. However, despite these efforts and recommendations, the Council proceeded with significant tax increases, which are met with disappointment from the business community. The Council’s approval to reduce the tax increase by leveraging an $8 million increase in the EPCOR dividend and finding additional savings and efficiencies worth $9 million demonstrates an attempt to mitigate the impact on taxpayers. Moreover, adjustments in the capital budget, including investments in new diesel buses, affordable housing projects and critical renewal initiatives, were undertaken to enhance essential infrastructure and services. The decision to increase the tax levy, albeit lower than initially proposed, was disappointing. While we acknowledge the Council’s efforts to balance service provision and fiscal management, there remains a sense of concern among businesses regarding the continuous upward trajectory of taxes, surpassing the previously approved four-year cycle’s increments. Looking ahead, the Edmonton Chamber plans to work closely with City Administration and City Council. The goal is to advocate for responsible management of tax dollars, seek increased efficiencies within city administration and affiliated agencies, boards and commissions, and ensure Edmonton’s sustainable growth and competitiveness. The disappointment stemming from the Council’s decision will serve as a catalyst for continued advocacy and engagement with Edmonton’s civic leadership to foster a more favorable environment for businesses, residents and overall economic prosperity in the city. Read the letter we sent to council here:

Share your thoughts on business issues with the Edmonton Chamber at policy@edmontonchamber.com

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

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WORLD TRADE CENTRE• EDMONTON

We support businesses big and small. Find out how! BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2024

UNLEASHING POTENTIAL // PRIVATE AND ALTERNATIVE SCHOOLS

UNLEASHING POTENTIAL: Why Supporting Alberta’s Independent Schools is a Win for Education

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

UNLEASHING POTENTIAL // PRIVATE AND ALTERNATIVE SCHOOLS

mbark on a journey through Alberta’s educational landscape, and you’ll discover a vibrant tapestry of innovation, diversity and excellence woven by independent schools. These educational sanctuaries, integral to the province’s history since confederation, have evolved into dynamic learning hubs, each with a unique focus ranging from special learning needs to avant-garde educational approaches like Montessori or Waldorf. Over 48,000 students in Alberta are currently reaping the benefits of independent education, funded in part by the government but largely sustained by tuition fees and grassroots fundraising initiatives. This partial funding by taxpayers assists in making independent schools accessible to a broad range of parents. Research indicates that the average household income of families attending over 80 per cent of independent schools is at or below the provincial average income. The top reasons parents choose independent schools include the supportive and nurturing environment that instills confidence and character in students, the school’s ability to teach critical thinking and the provision of a safe learning environment. Accountability is the linchpin of independent schools. All funded independent schools are operated as not-forprofit societies under the Societies Act or as not-for-profit corporations under the Companies Act. Annual audits, which are provided annually to the government, ensure public funds are wisely allocated, and accreditation hinges on adherence to approved programs and the employment of certified teachers. Regular on-site monitoring by Alberta Education and education results reports submitted annually to the government further fortify the accountability framework, ensuring that these schools deliver on their promises. Crucially, independent schools are not only accountable to authorities but also to parents. As schools of choice, their existence thrives on meeting the unique needs of their students. This emphasis on alignment fosters a symbiotic relationship between schools and parents, creating a collaborative and engaged community.

The true value of independent schools shines even brighter in the face of adversity, as demonstrated during the challenges posed by the COVID-19 pandemic. Their nimble transition to remote learning showcased a close connection between home and school, enabling a tailored approach to meet the specific needs of students during uncertain times. Interestingly, in the vast educational landscape, independent schools emerge as beacons of innovation and excellence, prioritizing the unique needs of students and families. Operating independently of the public school system empowers them to craft unique curricula, methodologies and admissions criteria. Beyond the classroom, independent schools offer a holistic educational experience. Strong community and parent involvement enhance students’ experiences by fostering collaboration between educators and families. Opportunities for leadership and personal development, coupled with a commitment to diversity and inclusivity, contribute to the comprehensive education provided by independent schools. In conclusion, independent schools in Alberta are pivotal in shaping the educational landscape. They provide an alternative that empowers students with educational freedom, unique teaching methods, often smaller class sizes, and a focus on individual needs. These schools not only foster academic excellence but also provide a supportive and nurturing environment for students to thrive. Support for independent schools is an investment in a diverse, innovative and accountable educational future for Alberta.

200, 10458 Mayfield Road NW, Edmonton, AB T5P 4P4 780-469-9868 • www.aisca.ab.ca

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // JANUARY 2024

DIRECTORY // PRIVATE AND ALTERNATIVE SCHOOLS

DIRECTORY Columbus Academy

Edmonton Academy

Grades 7 - 9, Grades 10 - 12 6770 129 Avenue, Edmonton, AB T5C 1V7 Phone: (780) 440-0708 Fax: (780) 440-0760 Abh_admin@boscohomes.ca

Grade 3 to 12 Unit 2, 810 Saddleback Road, Edmonton, AB T6J 4W4 Phone: (780) 482-5449 info@edmontonacademy.com Website: www.edmontonacademy.com

Coralwood Adventist Academy Kindergarten to grade 12 12218-135 St NW, Edmonton, AB T5L 1X1 Phone: (780) 454-2173 Fax: (780) 455-6946 office@coralwood.org Website: www.coralwood.org

Covenant Canadian Reformed School ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 – 12 3030 Twp Rd 615A County of Barrhead, AB T0G 1R2 Phone: (780) 674-4774 Fax: (780) 401-3295 ccrs.office@gmail.com Website: www.covenantschool.ca

Dante Alighieri Italian School K, Grades 1 - 12 c/o Archbishop O’Leary High 14230 – 133 Ave Edmonton, AB T5L 4W4 Phone: (780) 474-1787 aristidem@shaw.ca

Devon Christian School Preschool to Grade 9 205 Miquelon Avenue West Devon, AB T9G 0L8 Phone: (780) 987-4157 dcs@devonchristianschool.ca Website: www.devonchristianschool.ca

E2 Academy (DSEPS) ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 14907 45 Ave NW, Edmonton, AB T6H 5K8 Phone: (780)438-0824 info@e2academy.com Website: www.e2academy.com

Edmonton Bible Heritage Christian School

Gabriela Mistral Latin American School

Ivan Franko School of Ukrainian Studies

Pre K, K, Grades 1 – 9, Adults 9359 - 67A Street Edmonton, AB T6B 1R7 Phone: (780) 914-6574 gabrielamistraledmonton@gmail.com

Grades 10 - 12 10611-110 Ave Edmonton, AB T5H 2W9 Phone: (780) 476-7529 lsukhy@hotmail.com Facebook: @IvanFrankoSchoolCommunity

German Language School Edmonton

Kneehill Christian School

Grades 1 - 6, Grades 7 - 9 35-55517 Rge. Rd 240 N.W. Sturgeon County, AB T0A 0K5 Phone: (780) 454-3672 Fax: (780) 488-3672

K-6, Grades 7 – 12, Grades 10 - 12 7608-154 Street Edmonton, AB T5R 1R7 Phone: (780) 435-7540 c/o Rio Terrace School Preschool

Edmonton Islamic Academy

ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 26404 Highway 16, West Spruce Grove, AB T7X 3H5 Phone: (780) 960-0235 Fax: (780) 960-9235 bdcoldwell@gmail.com

ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 14525 - 127 Street, Edmonton, AB T6V 0B3 Phone: (780) 454-4573 Fax: (780) 454-3498 info@islamicacademy.ca Website: www.islamicacademy.ca

Edmonton Khalsa School

Harvest Baptist Academy

Headway School Society of Alberta

ECS, Grades 1 - 6, Grades 7 - 9 4504 Millwoods Road South Edmonton, AB T6L 6Y8 Phone: (780) 450-8753 Fax: (780) 461-6927 edkhalsa@telus.net Website: www.edmkhalsaschool.org

ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 10435-76 Street NW, Edmonton, AB T6A 3B1 Phone: (780) 461-7683 Fax: (780) 485-0507 headman@telus.net Website: www.headwayschool.org

Elves Special Needs Society Elves School program

ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 10306 - 102 Street Grande Prairie, AB T8V 2W3 Phone: (780) 539-9161 Fax: (780) 532-6932

ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 10825 - 142 Street and 10419-159 Street Edmonton, AB T5N 3Y7 Phone: (780) 454-5310 ext. 232 Fax: (780) 454-5889 info@elves-society.com Website: www.elves-society.com

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

Hillcrest Christian School

Inner City High School Grades 10 - 12 11205 – 101 Street, Edmonton, AB T5G 2A4 Phone: (780) 424-9425 Fax: (780) 426-3386 info@innercity.ca Website: www.innercity.ca

Grades 1 - 6, Grades 7 - 9 P.O. Box 370 Linden, AB T0M 1J0 Phone: (403) 546-3781 Fax: (403) 546-3181

Lakeland Christian Academy K, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 P.O. Box 8397 Cold Lake, AB T9M 1N2 Phone: (780) 639-2077 Fax: (780) 639-4151

Living Truth Christian School ECS, Grades 1 - 6, Grades 7 - 9, Grades 10-12 Box 89, Mirror, AB T0B 3C0 Phone: (403) 788-2444 Fax: (403) 788-2445 ltcs@abchristianschools.ca Website: www.abchristianschools.ca

Living Waters Christian Academy ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 5 Grove Drive W. Spruce Grove, AB T7X 3X8 Phone: (780) 962-3331 Fax: (780) 962-3958 enrolment@lwca.ab.ca Website : lwca.ab.ca

MAC Islamic School Accredited Accredited Kindergarten to G9 11342 127th Street, Edmonton, AB T5M 0T8 Phone: (780) 453-2220 Fax: (780) 453-2233 office@macislamicschool.com Website: www.macislamicschool.com

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100% Parent Directed program commonly known as “traditional” home education.

Shared Responsibility

“The best of both worlds” combining Parent Directed home education with Teacher Directed instruction for chosen subject areas.

Distance Programming

A distance learning programming choice that provides fully Teacher Directed programming online and onsite to achieve an Alberta high school diploma.

International

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A constellation of choice

Our innovative approach to education helps students succeed www.goursa.education | 403-288-5335 (Option 3)

DIRECTORY // PRIVATE AND ALTERNATIVE SCHOOLS

Maskwachees Cultural School

Peace Hills Adventist School

Russian Educational Centre

Grades 10 - 12 P.O. Box 960 Maskwacis, AB T0C 1N0 Phone: (780) 585-3925 Fax: (780) 585-2080

ECS, Grades 1 - 6, Grades 7 - 9 R.R. 3, Wetaskiwin, AB T9A 1X1 Phone: (780) 352-8555 peacehillsschool@gmail.com Website: www.peacehillsadventistschool.ca

K to Grade 12 9566 – 101 Ave Edmonton, AB T6K 3H6 Phone: (780) 966-7157 oprokhorova@hotmail.com

Phoenix Academy

Slave Lake Koinonia Christian

Meadows Baptist Academy ECS, Grades 1 - 6, Grades 7 - 8 2215 - 17 Street, Edmonton, AB T6T 1J1 Phone: (780) 440-1195 Fax: (780) 490-4410 bhunter@meadowlandsbaptist.com Website: www.meadowsbaptist.ca

Menorah Academy 10735 McQueen Rd NW Edmonton, AB T5N 3L1 Phone: (780) 451-1848 office@menorahacademy.org Website: menorahacademy.org

Morinville Christian School Kindergarten to Grade 9, Home Education Grade 1 - 12 10515 100 Avenue, Morinville, AB T8R 1A2 Phone: (780) 939-2987 Fax: (780) 939-6646 mcfs@telus.net Website: www.tfhchurch.ca/care/receive/ morinville-christian-school

Nebula Academy Islamic School Program Daycare - Out of School Care, Kindergarten to Grade 9 12023 81 Street, Edmonton, AB T5B 2S9 Phone: (780) 761-0250 info@nebulaacademy.ca Website: www.nebulaacademy.ca

Parkland Immanuel Christian School ECS, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 21304 - 35 Avenue N.W. Edmonton, AB T6M 2P6 Phone: (780) 444-6443 Fax: (780) 444-6448 infor@parklandimmanuel.ca Website: www.parklandimmanuel.ca

Norwood Chinese School Kindergarten to grade 12 11124-130 Street, Edmonton, AB T5M 0J2 Phone: (780) 908-6406 info@norwoodca.net C/O Westmount School

Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 6770 129 Avenue Edmonton, AB T5C 1V7

Polish Sienkiewicz School in Edmonton Grades Kindergarten to Grade 12 P.O.Box 78076 RPO Callingwood Edmonton, AB T5T 6A1 Phone: (780) 454-0205 and 780-439-5916 Fax: (780) 439-5916 polishschool@shaw.ca Website: www.pshs.ca Accredited Heritage Language School

Progressive Academy Full-Time early childhood program for 3 – 5 year olds, Pre-school, Grades 1 - 12, Gifted and Talented Program, Special Interest Programs (Robotics, Outdoor Education, International Travel), Out of school care, Summer programs 13212 - 106 Avenue Edmonton, AB T5N 1A3 Phone: (780) 455-8344 info@progressiveacademy.ca Website: www.progressiveacademy.ca

Rimbey Christian School Fingerprints, ECS, Grades 1 - 9 P.O. Box 90 Rimbey, AB T0C 2J0 Phone: (403) 843-4790 Fax: (403) 843-3904 office@rimbeychristianschool.com Website: www.rimbeychristianschool.com

Rundle Studio We provide a dynamic, interactive online learning environment for students with diagnosed learning disabilities with or without ADHD. A first of its kind in Alberta, this virtual school is designed to meet our students’ personal learning styles, regardless of geographic location. Grades 7–11. 7379 17 Avenue SW, Calgary, Alberta T3H 3W5 Phone: (403) 291-3866 rundle.ab.ca/studio admissions@rundle.ab.ca

JANUARY 2024 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

K, Grades 1 - 6, Grades 7 - 9, Grades 10 - 12 328 2nd St. NE Slave Lake, AB T0G 2A0 Phone: (780) 849-5400 Fax: (888)881-0428 admin@slkcs.com

Solomon College Grades 10 - 12 Suite 228, 10621 - 100 Avenue Edmonton, AB T5J 0B3 Phone: (780) 431-1515 Fax: (780) 431-1644 pingping@solomoncollege.ca Website: www.solomoncollege.ca

The Chinese Cultural Promotion Society Grades 7 - 9, Grades 10 - 12 P.O.Box 32, Main Post Office Edmonton, AB T5G 2G9 Phone: (780) 485-9718 Email: ccps.clc@gmail.com

Thomas More Academy Grades 7 - 9, Grades 10 - 12 6770 129 Avenue, Edmonton, AB T5C 1V7 Phone: (780) 430-6969 Fax: (780) 431-9627 Email: Abh_admin@boscohomes.ca

Waldorf Independent School of Edmonton ECS, Grades 1 - 5 7114 98 St, Edmonton, AB T6E 3M1 Email: info@thewise.ca Website: www.thewise.ca

South Side Christian School Kindergarten to grade 9 P.O. Box 219, Red Deer, AB T4N 5E8 Phone: (403) 866-2266 admin@southsidechristianschool.ca Website: www.southsidechristianschool.ca

SML Christian Academy ECS, Grades 1 - 6, Grades 7 - 9 5014 - 53 Avenue Stony Plain, AB T7Z 1R8 Phone: (780) 963-2715 Fax: (780) 963-7324 info@smlacademy.ca Website: www.smlacademy.ca

SCcyber E-Learning Community Grades 7 to 12 200, B102 – 5212 48 St. Red Deer, AB T4N 7C3 Phone: (403) 872-0487 administration@sccyber.net Website: www.sccyber.net

Tempo School ECS, (Lower School) Grades 1 - 4, (Middle School) Grades 5 - 8 and (Upper School) Grades 9 - 12 5603 - 148 Street, Edmonton, AB T6H 4T7 Phone: (780) 434-1190 Fax: (780) 430-6209 admin@temposchool.org

ALTERNATIVE SCHOOLING The Banff Hockey Academy Grades 7 – 12 Box 2242, Banff, Alberta T1L 1B9 Phone: 1-888-423-6369 Fax: (403) 760-0868 registrar@banffhockey.ab.ca www.banffhockey.ab.ca College bound hockey athletes

Photo by Rebecca Lippiatt

NOT ALL BUSES Are the Same.

Celebrating 45 years on the road By Nerissa McNaughton

hen we think of travelling across Western Canada, travel by airplane or car comes to mind. There is, however, another option – a more comfortable, affordable, incredibly safe and efficient option that delivers you to all the major cities in Alberta and Ontario. That option is Red Arrow. “In 1979, R.B. Colborne – Founder of Pacific Western Transportation (PWT) – had a dream to create a unique travel experience, unparalleled to anything elsewhere in the industry,” says Steven Tulloch, Director, Marketing & Business Development at Red Arrow. “Colborne went on to pioneer a bus service with business style and single row seating, complimentary snacks and refreshments. He created the first commercial coaches to have seatbelts and pay-per-use cellular phones. At one time the coaches included a business centre, complete with a fax machine and printer.”

Red Arrow Celebrates 45 Years

The technology for business guests has been updated on the coaches and the outstanding service remains consistently reliable. Red Arrow coaches are equipped with complementary WiFi and power outlets. Whether each guest is travelling for work or pleasure, they can remain connected to their business or loved ones. Other amenities include onboard movies, spacious leg room, washroom facilities, reclining leather seats, fold down trays and complimentary refreshments. Red Arrow is also wheelchair accessible the operators are happy to assist those with mobility challenges. “Red Arrow is known for its business-class style of seating, like one would typically find onboard an airline,” Tulloch says. “We have both single and double row seating configurations, giving passengers ample personal space and a feeling of luxury. Guests are often surprised at how luxurious our coaches are when they get on board and see our difference. The investment into maintaining our vehicles to provide safe and reliable transportation is very evident.”

R.B. Colborne – Founder of Pacific Western Transportation

That feeling of luxury was further expanded in 2011 when Red Arrow debuted Ebus. As the luxury sibling brand to Red Arrow, Ebus is owned by the Pacific Western Group of Companies, an Alberta-based transportation company. Its network of scheduled routes ensures reliable transportation across Alberta and British Columbia. Not only is Ebus a luxury option, it is also environmentally friendly thanks to reduced emissions, paperless booking, excellent mileage and a low carbon footprint. Red Arrow and its sister company Ebus knows guests have options when it comes to travel, so the brands go above and beyond to ensure customer satisfaction. “With only 36 seats – standard motorcoaches come with 56 seats – each passenger benefits from lots of legroom, as well as the option to have a seat of one’s own. A washroom is located in the rear for convenience, along with a galley offering

Red Arrow Celebrates 45 Years • 2

Steven Tulloch – Director, Marketing & Business Development; Richard Brooks – Dispatch; Shawna Ballentyne – Regional Manager, Customer Service; Sven Lisson – Director, Alberta Operations; and Firas Takleh – Dispatch. Photo by Rebecca Lippiatt.

Red Arrow is also very community minded, offering assistance when charities reach out, providing trips for use or for fundraising auctions. complimentary beverages and snacks. Superior WiFi is offered too, as are footrests and three-point belts on all seats,” Tulloch explains the Red Arrow difference. “Additionally, safety – on all fronts – is a core value that we embrace daily.” Red Arrow’s safety value has two branches: Safely Clean, a program dedicated to enhanced coach cleaning, sanitation and proactive measures for guests and staff and Safely Home, a deep conviction and ultimate promise Red Arrow has made to its team, to its clients and to the communities in which it operates. The coach line has not only been innovative and proactive in transportation and safety, the drivers know how to think on their feet. Tulloch shares,

“One very memorable moment was when one of our operators helped deliver a baby while waiting for EMS to arrive! The baby’s middle name is Arrow and has a lifetime of free travel with us.” Red Arrow is also very community minded, offering assistance when charities reach out, providing trips for use or for fundraising auctions. The customer and community service have not gone unnoticed. Red Arrow was thrilled to receive recognition from then-Prime Minister, Stephen Harper when the coach line celebrated its 30th anniversary. “On behalf of Red Arrow, a big thank you goes out to the entire team, some of whom have been with the company for decades,” says Tulloch. “All have all been instrumental in what Red Arrow has accomplished since inception in addition to, more recently, the return of the business to its past levels of success following the crippling pandemic. PWT leadership is proud of what all our employees contribute to Red Arrow’s success, from the customerfocused drivers to the technicians that ensure mechanical bus safety, to our operations and sales management teams.”

Red Arrow Celebrates 45 Years • 3

Steven Tulloch – Director, Marketing & Business Development. Photo by Rebecca Lippiatt.

What’s next for the business? Tulloch is happy to share, “We recently opened our new Passenger Experience Centre in Calgary, which is unlike any other bus ticketing station. It features a more contemporary design complimented by earthy tones such as a moss wall and barn wood walls. The plan is to replicate this to our other bus stations. New motorcoaches are coming later in 2024 and 2025 will feature enhanced seating technology, increasing the overall onboard experience. Also, in 2024 Red Arrow becomes cashless, allowing a quicker and safer way to travel. With operations continuing in Alberta and Ontario, Red Arrow looks to expand into more provinces and geographical regions.”

Red Arrow Celebrates 45 Years • 4

He concludes, “Traffic congestion, harsh driving conditions, escalating gas prices, delayed flights… sounds familiar? Your time is valuable; work needs to get done. Be productive! Be smart! Don’t drive – be driven. Enjoy the luxuries of traveling business class with ample legroom, single seats, complimentary refreshments, complimentary WiFi, and a private washroom. Remember that not all coaches are the same. Red Arrow is recognized as Western Canada’s premium public luxury transportation solution. It is an enormous privilege to be part of a team that is helping shape the future of one of Alberta’s oldest and most recognizable passenger transport operations, to continue the legacy of R.B. Colborne and to be able to play a role in making this service even better for our customers. Welcome aboard Red Arrow.” Learn more online at redarrow.ca. The brand is also active on Facebook (Red Arrow Motorcoach), Instagram (@redarrowebus) and LinkedIn (Red Arrow + Ebus).

www.redarrow.ca

Andrew Polturak, Colin Haak and Nick Polturak. Photo by Rebecca Lippiatt.

RISING SUCCESS Sunrise Bakery celebrates 60 years Written by Nerissa McNaughton | Published by Layla Jama

n a quiet industrial street in Edmonton sits an unassuming building with a humble sign that reads Sunrise Bakery. You likely have not heard of them; probably have never seen them before either. But if you are in the area, you can’t miss the smell of chocolate wafting through the air, making your mouth water. And if you have enjoyed confections – especially a delicious brownie or chewy cookie – from the likes of Dairy Queen,

Baskin Robins, Subway or Sobeys, you are indeed acquainted with Sunrise Bakery. This commercial bakery has, for 60 years, been producing, selling and distributing baked goods to organizations across North America. Sunrise Bakery is proud to be expanding on 50 distinct product lines while continuing to provide production, distribution and research and

Sunrise Bakery | 60 Years

development solutions for its food service clients. Sunrise is an extension of each client’s company, providing high quality baked goods on time and within their budget. The bakery prides itself on reliability, never short-shipping orders; each PO is fulfilled as ordered and if any issues arise, it is taken care of proactively and efficiently. “The company was founded in 1963 by Dutch immigrants that moved to Edmonton,” says Nick Polturak, partner at Sunrise Bakery. “One was a baker, one was a businessman. They were looking for an opportunity and a place to hang a shingle and open a business.” Polturak goes on to note that Sunrise started as a friendly neighbourhood bakery on 156th Street, with some home deliveries on the side. Sunrise, at the time, was close to a Safeway and the bakers became friendly with Safeway’s baker. That is how they learned Safeway was looking for a reliable partner to help produce products. With that, Sunrise entered the B2B market and the rest is history. Today Sunrise is completely B2B, much to the chagrin of those who follow the scent of fresh baked goods and pop through the front door in the industrial complex! Sunrise Bakery | 60 Years | 2

“Today, Sunrise operates from a 42,000 square foot facility and is on its third generation of ownership,” says Polturak. “My brother and I invested with the CFO, who is the grandson of one of the original founders. We continue to expand the business through the product lines and also expanding the team to add energy and talent for capturing growth opportunities. We compete with large multinationals and have SKUs with some of the most notable fast food chains. We ship North America-wide and more. It’s exciting to be a part of that!” Growth has been a steady factor since Sunrise opened its doors. On day one there were two partners and a helper. Today there can be up to 130 people on the schedule. Each person is a valued member of the team and plays a vital role. Polturak explains, “We are relentlessly focused on order fulfillment. We don’t do underfilled or partially filled. If there are delays, we are transparent and engage the client. We have an extremely capable R&D team that comes up with products that our competitors have not been able to produce.” It’s not just the products that have the bakery’s focus. The team and corporate environment are always a top priority. “We are very employee focused, making sure the team is cared for and has what they need to complete the job efficiently and safely. They are integral to the company’s successes. Our shareholders have done an excellent job of cultivating a tight knit culture that focuses on fun, taking care of each other, and making sure everyone is comfortable in the work environment. It can be hard to find good staff because production teams tend to be transitory. That is why we are proud of our long-term staff, many of whom have been with us for 25 - 30 years. That is a true testament to the culture built over the decades. We thank each staff member, from the past to the present, who helped build Sunrise Bakery into the success it is today.” Sunrise is happy to share that success with the community. Every holiday season the bakery contributes to food baskets and hampers, while also supporting various charitable projects and fundraisers throughout the year. Over the course of 60 years, Sunrise Bakery has been recognized, awarded and celebrated many times with various service awards. Sunrise is particularly proud of a 30-year service award from Dairy Queen.

Congratulations on an amazing milestone to Sunrise Bakery and their remarkable team!

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Congratulations on 60 years of business! It’s been a pleasure working together for most of them.

From starting as a neighbourhood bakery and evolving to a reputable commercial success that produces your favourite treats in the world’s most Sunrise Bakery | 60 Years | 3

recognizable restaurants and grocery retailers, Sunrise Bakery has come a very long way. But it hasn’t been without hard work and a dedicated staff. Now, what does the future hold? The future smells delicious. “With 30+ million brownies baked per year, 2.3 million eggs per year used in our recipes and more than 100 dedicated team members, we are making a difference for the local workforce, for suppliers and for our clients,” Polturak concludes. “The goal is to keep growing; we will likely need a larger facility in the near future. We have plans to export into Asia and we are currently developing new product lines, such as edible cookie dough and a frozen white label dinner roll.” The next time you are anywhere in North America at a chain restaurant and enjoy a sumptuous brownie, breakfast on a perfectly soft muffin, or bite into a delicious cookie, you just may be tasting the product of Edmonton’s local success story – Sunrise Bakery.

Learn more online at www.sunrise-bakery.com

Sunrise Bakery | 60 Years | 4

Photo by Rebecca Lippiatt

HI SIGNS, SIMPLE SOLUTIONS TO COMPLEX NEEDS Hi Signs celebrates 50 years Written by Nerissa McNaughton | Published by Layla Jama

i Signs is an architectural signage, wayfinding and design firm focused on providing environments with a sense of: navigation, safety, arrival, community, belonging and brand awareness, among others. As a company that prides itself on providing simple solutions to complex needs, they offer a comprehensive range of services, from planning and design to custom fabrication and project management. With their unique blend of people, passion, process and purpose, Hi Signs

creates solutions through thoughtful design and timely project delivery. The origins of Hi Signs goes back 50 years – and to an unexpected product. “It all started with license plate manufacturing,” says Kelso Brennan, managing director. “Hi Signs had the contract for license plate manufacturing in Western Canada.”

Hi Signs celebrates 50 years • 1

Photos by Rebecca Lippiatt

The first contract was carried on until license plate manufacturing was taken over by another private company and a mix of the provincial and federal governments. “Those early days were interesting,” smiles Brennan. “Hi Signs was also contracted to do all of the Lotto 6/49 signage in Alberta and soon found itself manufacturing for large programs and companies across Canada, and for all different kinds of franchises. Things morphed over the years and Hi Signs got into signage for traffic, regulatory spaces, airport wayfinding and more.” Matt Abaya, head of marketing and sales, notes, “Projects like the Calgary International Airport’s wayfinding were multi-year, complex ones. Stringent security measures for installation and navigating thousands of people on a daily basis provided an element of pressure for this type of project.” Growth remained steady. Hi Signs moved into a 55,000 square foot facility in 1999 and went on to acquire 310-SIGN, Knorth Creative and the Banff Sign Company from Kelso Brennan. “The acquisition of 310-SIGN was a big inflection point for Hi Signs,” says Brennan. “With the acquisition came about over 100 domain names that were key to feeding a reliable Hi Signs celebrates 50 years • 2

and Lake Louise. We’ve even been requested to create signage programs for hotels in Europe and municipalities on the West Coast, which we are currently exploring. Hi Signs has one overarching goal, “to help people navigate environments”.

channel of sales. We helped to bring in orders from all over Canada, producing signage that is locally made, right here in Alberta.” Acquiring the Banff Sign Company also injected a significant amount of creativity and opened the doors to projects outside of Alberta. Brennan says, “We get to take that mountain vibe and sustainable products like wood and stone and accent elements like gold. This brings a whole new audience that Hi Signs has been able to capture.” Abaya adds, “We have created signage for places in Hawaii, a spa in Iceland, a recreation attraction in Montana, amongst countless places in our Rocky Mountain Region such as Banff, Jasper, Golden

Abaya elaborates, “Let’s say you are a first year student on campus. Our wayfinding signs help eliminate the anxiety of getting around. I’ve been there! I know what it feels like. The same goes for airports. It can be nerve wracking to find baggage, security, gates, washrooms, etc. People are anxious before they even arrive. Signage plays a critical role in helping with that. It also assists in driving the flow of people to economic hotspots – for example, getting people to Rogers Place for an Oilers game, getting shoppers to popular business districts within a community and showing people how to get around parks and trails, for example.” Edmonton has changed dramatically in the last 50 years. Hi Signs has been fortunate enough to be a part of the change through a number of large City of Edmonton projects. Most recently, Hi Signs has completed all the signage for the LRT Valley Line East, MetroLine LRT, parks and trails and City of Edmonton recreation facilities.

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CONGRATULATIONS ON AN IMPRESSIVE 50 YEARS! Your dedication, resilience, and commitment to excellence have set industry standards and inspired us all. We’re honored to be affiliated with your success and cherish the enduring partnership we’ve built together. Here’s to the past 50 years of excellence and the bright future ahead!

Hi Signs celebrates 50 years • 3

HI SIGNS AT A GLANCE OUR CAPABILITIES

At Hi Signs, we pride ourselves on our wide range of capabilities. We’re passionate about helping people connect to their spaces and navigate their surroundings between organizations and people.

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Hi Signs and Team on the remarkable 50th Anniversary. Here is to your continued success in the future!

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Congratulations Hi Signs on 50 years!

The goal of signage planning and design is to create signs that are effective in communicating information and provide a cohesive and aesthetically pleasing visual experience. Hi Signs achieves this using graphic design, pictograms, symbols, typography, colour theory and materials selection to create solutions that are both functional and visually appealing. • Comprehensive Sign Design Plans • Wayfinding Strategies and Maps • Signage Audits • Brand Rollout Planning • Bid/Tender Management

FABRICATION

We are a true full-stack fabricator able to take an idea and turn it into a finished product, offering a one-stop-shop solution for our clients. This dramatically increases quality and cost savings by having end-to-end control. The improved flexibility also allows us to identify issues and resolutions immediately in the event they arise. • Engineering • Structural Welding w/ Red Seal Journeyman Welders • ADA Braille and Tactile • CSA Approved Electrical • Supports and Foundations

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Hi Signs celebrates 50 years • 4

“Congratulations to the Hi Signs team on your 50th Anniversary, Your dedication to quality and accuracy is outstanding. It has been an absolutely amazing experience working closely with your team and we look forward to working and growing with you over the next several years.”

EXECUTION

The signage installation process typically involves a team of experts who are trained in the proper installation techniques, use of tools and equipment, and safety protocols. Our installers are certified in swing stage, aerial platform, boom truck operation, SSIT, ECTP, fall arrest, first aid and more. The goal of our professional installers is to ensure signage is securely mounted and visible, and that they meet the requirements of the client, local authorities, and industry standards. Whether it’s a pylon sign structure or interior wayfinding, you can trust our team to deliver the highest quality service. • Bucket and Boom Truck Services • White Glove Service • Interior Systems • Electrical Connections

PROJECT MANAGEMENT

Our team of Project Management Professionals (PMP®) have the knowledge, skills, tools and techniques to plan, execute and monitor client signage projects to achieve their goals. Using a systematic approach and clear communication with all stakeholders, our PMPs manage permitting, engineering, production status, site surveys, subcontractor management and installation coordination. Our unique approach to project delivery aims to deliver projects successfully, on time and within budget. • Project Management and Coordination • Wayfinding Implementation • Construction Management • Sign Permit Applications • Utility Locates and Surveys • Subcontractor Management • Certified QA/QC • Scheduling With us, you’re not just getting a service provider – you’re getting a partner committed to making your project a success.

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On another project note, Brennan says, “We have completed signage for over 8 million square feet of Amazon properties within Edmonton and Calgary. These projects had a combined total of over 6,000 signs and 16,000 column decals. The number of signs, working around numerous subcontractors and the extremely quick timelines made the project complex.” “Amazon, through their general contractors, was seeking a company that could get all the interior and exterior signage done quickly. They wanted one place that could do all of the vinyl decals, traffic signage, fascia signage and interior/exterior wayfinding. Only a few companies are eligible to work on Amazon projects and we were the only company in the area that was able to handle the entire scope of the project,” says Abaya. That is not the only way Hi Signs is leaving a mark on our community. The team is part of the Fath Group of Companies, which has been around Edmonton since 1956. Supporting the community is something important to the group and they have supported many community causes over the years, including yearly food bank donations. Brennan and Abaya thank the team, vendors, clients, the City of Edmonton, charitable organizations they are privileged to support,

Hi Signs celebrates 50 years • 6

Photo by Rebecca Lippiatt

founders and everyone that has helped to make Hi Signs a success for 50 years. “I feel like we are just getting started,” Brennan concludes. “Our future has many exciting concepts such as getting products into the North American market, expanding our online footprint, exercising our vast manufacturing capabilities and looking for M&A opportunities.” One thing, however, will never change. “We will proudly continue to operate out of our home base of Edmonton, keeping and creating jobs here, where the story of Hi Signs began.”

9570 - 58 Avenue, Edmonton, Alberta Ph: 780.468.6181 Toll Free:1.888.590.7446 sales@hisigns.com www.hisigns.com Hi Signs celebrates 50 years • 7

EMPOWERING THE NEXT GENERATION // CHERYLL WATSON

Empowering the Next Generation CHERYLL WATSON, PRESIDENT & CEO, JA NORTHERN ALBERTA & N.W.T.

ecently I stood amidst an incredible crowd, brimming with humility, gratitude and excitement by the honour of assuming the role of CEO of Junior Achievement, Northern Alberta and Northwest Territories. My journey to this point has been unconventional, devoid of a traditional post-secondary degree. Yet, it’s a testament to the power of determination and the guidance of mentors and connectors who generously shared their knowledge and experience with me. In reflecting on JA’s impact, I want to celebrate the successes, acknowledge the vital importance of our mission, and rally together to expand its reach. The role of JA in bridging the gap between classrooms and the real world cannot be overstated. By engaging leaders and influencers, we impart invaluable knowledge to students, emphasizing the value of education and illuminating the boundless possibilities that await them. Junior Achievement (JA) stands as a beacon of hope, shaping the futures of young people – the budding entrepreneurs and future leaders of our cities. It’s more than an organization; it’s a global movement to equip the next generation with the skills and confidence needed in our everevolving world. However, our work is far from complete. In the face of economic challenges, JA offers a solution. The students we educate today are the future workforce, the innovators and the leaders waiting in the wings. The demand for our programs has soared, yet our reach remains limited. Imagine the transformative potential if we could expand into every school in Edmonton, across northern Alberta

THE STUDENTS WE EDUCATE TODAY ARE THE FUTURE WORKFORCE, THE INNOVATORS AND THE LEADERS WAITING IN THE WINGS. and the Northwest Territories, unlocking the untapped talents of our youth. JA is Canada’s largest financial literacy educator yet is reaching only a fraction of the eligible student population. The work we do directly and meaningfully impacts and transforms the lives of young individuals, shaping them into empowered, financially literate citizens ready to tackle the challenges ahead. The success stories emerging from JA are testament to the life-changing opportunities it offers. Young entrepreneurs have turned dreams into reality, and students from disadvantaged backgrounds have broken free from cycles of poverty, all thanks to the skills acquired through our programs. This is the cause I’m so proud to support – a transformative investment in our future. Let’s fuel the potential of our youth. Beyond the numbers JA will shape futures, build communities and strengthen economies. The future is bright and I look forward to building it with you!

CHERYLL WATSON IS THE PRESIDENT AND CEO OF JUNIOR ACHIEVEMENT (JA) NORTHERN ALBERTA & NWT. JA IS A WORLDWIDE ORGANIZATION THAT PROVIDES EDUCATION AND REAL-WORLD LEARNING OPPORTUNITIES TO YOUNG PEOPLE, IN THE AREAS OF FINANCIAL LITERACY, WORK READINESS, AND ENTREPRENEURSHIP. CHERYLL BRINGS PERSONAL EXPERIENCE IN THE IMPORTANCE OF EDUCATION AND MENTORSHIP AND STRONGLY BELIEVES IN THE POWER OF ENABLING THE NEXT GENERATION OF ENTREPRENEURS TO TRANSFORM THE ECONOMY.

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