Business in Edmonton - October 2023

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BOOSTING EDMONTON’S SMALL BUSINESSES PAGE 58 | EDMONTON CHAMBER SECTION PAGE 56 OCTOBER 2023 | $3.50 BUSINESSINEDMONTON.COM PM42455512
INTRODUCES THE
LAUREATES
JA BUSINESS HALL OF FAME PRESENTED BY ATB,
2023
Yasmin Jivraj Brent Hesje Blaine MacMillan Angus Watt

ATB CAPITAL MARKETS: INVESTING IN AND BOOSTING ALBERTA

With the significant shifts in the global and local economy in 2020, Alberta businesses have faced a rapidly changing landscape and greater challenges to access capital. Addressing these needs, ATB Financial, the province’s leading financial institution for more than 80 years, introduced ATB Capital Markets in July 2020. This addition brought the first full-service corporate and investment banking capabilities headquartered within Alberta. Three years in, ATB Capital Markets is making a difference for corporate Alberta – and beyond.

“Through client discussions, we found there was a strong need to add ATB Capital Markets in our product offering,” says Darren Eurich, ATB Capital Markets CEO. “The focus of this arm is to provide more in-depth and sophisticated services for medium to large capital clients.”

Having more than two decades of senior banking experience, Eurich could see the many business opportunities in Alberta as well as the potential of ATB Capital Markets and joined as CEO in July 2022.

“Not many Albertans know that we are actively seeking and supporting opportunities from across North America to invest in key industries in our province. This past September, we hosted a conference in New York where we invited many Alberta-based companies to meet with investors,” he says.

While ATB is actively pursuing opportunities, it does so in a very strategic and disciplined manner.

“We are strong in a number of key industries, but we know ATB cannot be everything to everyone,” Eurich explains. “We want to be great in the sectors and segments we choose. For example, we have a very strong energy franchise. We offer tremendous services to help our clients be successful. The skills we developed in energy, renewables, growth and innovation, and life sciences are transferable across North America.”

Eurich highlights, “While we don’t have the scale of a multinational bank, ATB is thoughtful in our areas of focus and is striving to be the top advisory service in that sector. This allows us to provide the strongest level of service to our clients.”

Client focus is always top of mind.

“The goal is to empower our clients to be successful,” says Eurich. “By not having the same public shareholder pressures that larger banks have, ATB can be more detailed in our process and focus on a longer term and sustainable strategy to clients

ABOVE: DARREN EURICH, ATB CAPITAL MARKETS CEO.
“THROUGH CLIENT DISCUSSIONS, WE FOUND THERE WAS A STRONG NEED TO ADD ATB CAPITAL MARKETS IN OUR PRODUCT OFFERING,” SAYS EURICH.

and profitability. With a comprehensive understanding of our clients and a depth of industry expertise, we can fully support the success of their business.”

ATB Capital Market serves a specific purpose; it is designed for mid-to-large capital clients and offers a larger, more sophisticated suite of products and advisory services.

“ATB Capital Market’s focus is on IPO, equity and debt capital markets, advisory services, project finance, syndications, etc.,” he says. “The difference with our services when compared to commercial banking is that we are very engaged in advising and spend a lot of time tailoring our advisory services for each client’s unique circumstances. If you want to become their trusted advisor, you must really understand their business, their needs and their future goals. This is done by relationshipbuilding, not a quick application process.”

“That relationship-building approach,” continues Eurich, “is truly what sets ATB Capital Markets apart. As banking continues to embrace automation (digital services, robo banks, etc.) I believe that focusing on in-person relationships will garner better results for both ATB and the client – and this is something I care passionately about. Understanding clients’ situations means being able to create a tailored approach that they need and that works.”

Clients, and their start in Alberta, are key parts of ATB Capital Markets’ success. Eurich underscores that Alberta has some major benefits as a place to do business.

“Alberta, known for its vibrant entrepreneurial spirit and exceptional quality of life, offers a multitude of reasons why companies should build and invest here. From a favorable cost of living and housing options to a strong sense of community and a diverse range of industries, Alberta provides a unique advantage that sets it apart from other regions. The entrepreneurial spirit in Alberta is palpable, with people driven to grow, expand and achieve success. The province is home to a vast number of talented individuals who are eager to make

their mark in their respective industries. This collective drive and ambition create an environment where innovation thrives and businesses flourish.

“Alberta boasts a competitive advantage in several key industries, including energy, real estate, technology, agriculture and life sciences. These sectors have a strong foothold in the province and offer ample opportunities for both established corporations and emerging startups. By focusing on these core strengths first, companies can position themselves for success not just in Alberta, but also across Canada and North America.”

Eurich concludes, “Adaptability and innovation are crucial in the ever-evolving financial industry. Alberta’s entrepreneurial nature plays a significant role in supporting ATB Capital Markets to stay nimble and responsive to changing market conditions. Unlike larger competitors, ATB Capital Markets can swiftly adapt to new trends and developments, thanks to our size, having our advisors close and our focus on relationship building. This agility allows us to better serve our clients and generate revenue while maintaining exceptional service standards.”

Learn more online at atbcapitalmarkets.com.

ATB is pleased to present a 2023 profile series on the businesses and people who are facing challenges head-on to build a strong Alberta.

“THE DIFFERENCE WITH OUR SERVICES WHEN COMPARED TO COMMERCIAL BANKING IS THAT WE ARE VERY ENGAGED IN ADVISING AND SPEND A LOT OF TIME TAILORING OUR ADVISORY SERVICES FOR EACH CLIENT’S UNIQUE CIRCUMSTANCES. IF YOU WANT TO BECOME THEIR TRUSTED ADVISOR, YOU MUST REALLY UNDERSTAND THEIR BUSINESS, THEIR NEEDS AND THEIR FUTURE GOALS,” SAYS EURICH
6 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM STORY TITLE // SECTION Supporting the visions of entrepreneurs one story at a time. FIND US ONLINE! BUSINESSINEDMONTON.COM @BUSINEDMONTON BUSINESS IN EDMONTON BUSINESSINEDMONTON ON OUR COVER : ABOVE: BRENT HESJE, YASMIN JIVRAJ, BLAINE MACMILLAN AND ANGUS WATT. PHOTO SOURCE: PRODUCTION WORLD COVER FEATURE 30 JA Business Hall of Fame Presented by ATB, Introduces the 2023 Laureates By Nerissa McNaughton REGULAR COLUMNS 11 Alberta’s Energy Future Begins in the Heartland By Catherine
12 My First Job Made Me the Leader I Am Today. Here’s How By
56 Edmonton Chamber of Commerce Volume 11 | Number 10 CONTENTS
Brownlee
Elan Macdonald

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8 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM STORY TITLE // SECTION Supporting the visions of entrepreneurs one story at a time. CONTENTS 37 COMPANY PROFILES 37 Alberta Enterprise Group Business First 67 Independent Jewellers Celebrates 45 Years 75 Gir Del Hydraulic Services Celebrates 50 Years 79 Emery Jamieson LLP Celebrates 130 Years 83 Boot-Boy Celebrates 35 Years 67 THIS MONTH’S FEATURES 22 2023 is a Good Year Edmonton is a Canadian anomaly
53 Food, Networking and Good Times! The new normal of Edmonton’s special events
58 Boosting Edmonton’s Small Businesses A timely and important Small Business Week
61 Virtual C-Suite The fractional leadership trend
64 Local Professionals Can Give You That Luxe Life You don’t need a resort to enjoy some of life’s luxuries. You can indulge right at home.
Volume 11 | Number 10
By
By John Hardy
By
By
By
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Alberta’s Energy Future Begins in the Heartland

The race to a low-carbon future is on. Those who can adapt and meet the world’s growing energy needs while decreasing emissions will be assured of a secure economic future. Those who can’t, on the other hand, will become peripheral players at best. Last month’s World Petroleum Congress in Calgary brought the issue into sharp focus. With the theme “Energy Transition: The Path to Net Zero,” the five-day event was devoted to exploring ways to bridge the traditional energy sector and a more carbonneutral industry over the next 25 years.

Alberta’s resources and expertise give it an undeniable advantage. Consider carbon capture, utilization and storage, more commonly known as CCUS. It’s one of the key technologies Canada is relying on to help reach net-zero emissions by 2050. Already Canada’s CCUS leader, Alberta is also a growing global player. A new wave of projects is in the works, including a world-scale carbon transportation and sequestration system in Alberta’s Industrial Heartland, capable of transporting more than 20 million tons of CO2 annually.

A joint undertaking by Pembina and TC Energy, the project will leverage existing infrastructure and develop a new sequestration hub, dubbed the Alberta Carbon Grid. Designed to be an open-access system, it will serve as the backbone of the province’s emerging capacity connecting the Fort McMurray region, the Drayton Valley region and Alberta’s Industrial Heartland region to key sequestration locations and delivery points across the province to serve multiple industries. The same geology that makes swaths of Alberta – including the Industrial Heartland – so suitable for energy production also makes it ideal for CCUS, too.

As Mark Plamondon, the executive director of Alberta’s Industrial Heartland Association, said at the time of the announcement, the partnership is a “living example of Alberta-based companies leveraging our region’s existing

competitive advantages to develop long-term solutions that are critical to advancing Canada’s energy transition.”

Already well known as the country’s largest hydrocarbonprocessing region, Alberta’s Industrial Heartland – as demonstrated by the Pembina/TC Energy project – is also a fast-emerging leader in the shift to a low-carbon economy.

The region has also recently seen an uptick in global interest in hydrogen projects. Hydrogen is a versatile energy carrier that, when produced with fossil fuels using CCUS, can help to decarbonize a range of hard-to-abate sectors, including transportation. Industrial facilities located in Alberta’s Industrial Heartland already produce 2,200 tons per day. That volume, however, is set to increase in the coming years as partnerships between global and Canadian players – including Shell/Mitsubishi, IPL/Itochu/Petronas and Suncor/ATCO –investigate new hydrogen projects in the region.

CCUS and hydrogen, however, are just the beginning. Alberta’s Industrial Heartland is also moving into renewables. Shell Canada and Silicon Ranch have announced they are building a 58-megawatt solar farm that will cover 20 per cent of the electricity needs of the Scotford Complex, which includes a bitumen upgrader, oil refinery, chemicals plant and the Quest Carbon Capture and Storage facility. Solar giant Alpin Sun is also studying a 1,200-acre, 200-megawatt solar farm that would help power even more facilities. If the project goes ahead, it would be the largest renewable energy development to date in central Alberta.

The region is successfully adapting to a fast-shifting landscape and, in doing so, demonstrating how the province can be a reliable, low-carbon energy source for the world.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 11
ARE
REPRESENTING FIRMS IN EVERY
ALBERTA INDUSTRY. AEG MEMBERS EMPLOY OVER 100,000 ALBERTANS AND GENERATE BILLIONS IN ECONOMIC ACTIVITY EACH YEAR.
ALBERTA
ENTERPRISE GROUP (AEG) PUTS ALBERTA BUSINESSES FIRST BY SHARING INFORMATION, ADVOCACY AND BUILDING BRIDGES TO NEW MARKETS. AEG MEMBERS
BUSINESS OWNERS, SENIOR EXECUTIVES, INVESTORS AND ENTREPRENEURS
MAJOR
ALBERTA’S ENERGY FUTURE BEGINS IN THE HEARTLAND // CATHERINE BROWNLEE

My First Job Made Me the Leader I Am Today. Here’s How

In my early 20s, I started my career in the Alberta legislature writing speeches and working on public policy issues as a government caucus researcher. That experience didn’t just lay the foundations for my career, it also helped me learn the five foundational aspects of leadership that I still apply to this day.

Empathy

Working closely with elected officials helped me understand what drives public policy – the needs of the community and the individuals within it – and I got to see issues from all perspectives. Intentionally listening to people and their stories taught me that where you stand on an issue really depends upon where you sit. Often, there is no right or wrong but rather, a matter of perspectives.

As a government and public relations professional, willingness to understand different sides of an issue makes you a better communicator. You ask better questions and form better arguments, which ultimately leads to better decisions. Being surrounded by natural opposition helped me develop and value empathy and critical thinking.

Solutions-orientation

The impact of the decisions that are made around a particular issue – in government or in business – are going to affect the livelihood of real humans. I learned a timely response and decision, even those not in one’s favor, is still better than no decision at all. This helped me become a decisive, solutionsfocused leader. It is also important to note that decisiveness doesn’t negate the need to be thoughtful.

Relationship-building

I was able to grow a business because I had sustained intentional relationships throughout my entire career. Even at 24 years old at the legislature, I took the time to get to know everyone I met at work. I find it remarkable when

connections made years ago come back in another way, creating opportunities and new friendships.

You have no idea how important those relationships might be one day. (And when you do reach your “one day,” remember it’s important to give back. I was really lucky to have fantastic mentors throughout my career and I think it’s our responsibility to do the same for the next generation.)

Team-building

For my team, balance is key. Not everyone needs to have the same approach to problem-solving or be a workaholic. A successful team is filled with people who want to bring their best, make a contribution and feel valued. They’ll have different skills, habits and perspectives – and that’s good. When you put people in the roles that honour their strengths, the whole organization benefits.

Integrity

You can’t get far without integrity. It is your currency. You have to ensure your actions align with your values. For me, that meant turning down clients that weren’t a good fit with my company’s values or taking a longer path to victory so something could be done the right way. Leading with integrity leads to a loyal client base, long-term valued employees and a reputation you can feel proud of.

The legislature was a tremendous training ground. From children’s services and healthcare to municipal affairs and the premier’s office, I took these lessons and applied them. I became a bit of an accidental entrepreneur when I moved into my own business ventures, but it was those skills that allowed me to build and grow a client base; and all those skills translate from a small firm of 10 people to a team of 300 – like my team at the University of Alberta today.

12 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM
THE VICE-PRESIDENT (EXTERNAL RELATIONS) OF THE UNIVERSITY OF ALBERTA. HER COLUMN APPEARS MONTHLY IN BUSINESS IN EDMONTON. MY FIRST JOB MADE ME THE LEADER I AM TODAY. HERE’S HOW // ELAN MACDONALD
ELAN MACDONALD IS PAST CHAIR OF THE EDMONTON CHAMBER OF COMMERCE AND A FOUNDING DIRECTOR WITH EDMONTON GLOBAL. SHE ALSO SITS ON THE BOARDS OF COVENANT HEALTH, ATLAS BIOTECHNOLOGIES AND ALBERTA BALLET. SHE IS

WESTERN HOSPITALITY GETS A WORLD-CLASS EXPANSION

The BMO Centre to Become a Convention Destination

There are so many reasons for visitors to come to Alberta for work and recreation, and starting next summer, the BMO Centre will provide yet another compelling reason for businesses to check out the city. After years of planning, design, demolition and construction, Calgary’s largest meeting venue is getting even bigger. It is doubling in size to more than 1 million square feet to accommodate hosting large conventions.

The expanded BMO Centre will be unrecognizable. In 1980, the building was originally known as the Round Up Centre, an agriculture building with a show arena surrounded by stalls.

“It took about zero months to figure out that there was a need in Calgary for trade and consumer show space, so it quickly turned into that kind of space,” says Greg Newton, General Manager, BMO Centre & Stampede Park Events.

BMO Centre •1 13

Between 1980 and pre-expansion works, the Calgary Stampede added an impressive ballroom here and an additional exhibition hall there to accommodate the growing needs of the community over the years. In pre-expansion capacity, this fantastic venue hosts over 1,200 events annually, including corporate Christmas parties, fundraising galas and trade exhibitions. Last year, Stampede Park was home to sets for the acclaimed HBO series The Last of Us.

Even with these updates, what continued to elude the venue was convention business; the BMO Centre lacked the ancillary meeting rooms and space required to transform it from an exhibition centre into a legitimate convention centre. In 2015, the organization made it a priority to change that, and with support from all three tiers of government, they spent the next several years amassing an incredible team that would make the vision a reality.

Given the scale of this project, three architecture firms have worked in partnership to design the spectacular space, as well as to extend 17 Avenue across Macleod Trail, through Stampede Park, and relocate the LRT station to accommodate the expansion. Albertabased S2 Architecture did the heavy lifting of enabling works and then looped in with Stantec and Kansas City architecture firm Populous, which specializes in convention centres and stadiums with T-Mobile in Las Vegas, the International Convention Centre in Sydney, and the Olympic Stadium in London gracing its portfolio of projects. Rounding out the team is development manager Calgary Municipal Land Corporation (CMLC), project manager M3 Development and construction manager PCL Construction. Together these professionals are bringing to life a spectacular design that marries function and beauty to produce a stunning addition to Calgary’s Culture + Entertainment District.

“We think it’s a really striking building,” says Newton. “Convention centres can be big and bland and lack personality. We’ve added a ton of personality to this venue. It’s going to be absolutely stunning.”

It is already eye catching, with its mix of materials that blend the old space with the new on the bottom before presenting something altogether different in the form of the sweeping metallic embellishments

2 • BMO Centre
Construction activity tips 600 workers per day, six days a week. There are more than 150 lifts on site every day, with 80% of work taking place at a height of at least 20 ft. Exterior work continues under the Pavilion arm and a grand staircase.

on top. The grey brick is a nod to Alberta’s history of grit and determination while the various shades of copper found on the upper portion of the building not only pays homage to Stampede belt buckles but are also a throwback to the early days of the fair when visitors could crank pennies through a machine to press them into souvenirs.

The copper panels slope down into two column legs at the new entrance, one of which is perforated with LED lights that extend across the canopy to create a beautiful visual effect, while the other curves down to create a stage situated in front of a green space out front. This area also features performance steps, which will be an excellent opportunity to showcase performers such as the worldchampion Calgary Stampede Showband.

As remarkable as the outside is, the inside is even more impressive. Every element contributes to making the spaces both welcoming and functional. The new structure consists of three levels; 350,000 square feet of contiguous exhibition space on the ground floor, 38 stateof-the-art meeting rooms on the second floor, bathed in natural light from a ribbon of windows, and two spectacular ballrooms totalling 70,000 square feet on the top floor.

There are unexpected touches at every turn. A 3,000 square foot corner meeting room opens to a private outdoor balcony that is 11,000 square feet in size, fully plumbed and furnished with gas heaters, bars and BBQs.

“It’s a little gem. People are going to look at this and say it’s not like any other convention centre they’ve experienced,” Newton says.

BMO Centre •3
Greg Newton, General Manager of the BMO Centre. When complete, the Pavilion arm will feature more than 10,000 lights.

space that features a huge skylight that helps illuminate the amazing furniture and cocktail bar right outside the meeting rooms. The Exchange’s focal point is the 70 foot tall fireplace and, just as fires have done since the beginning of time, this amazing feature inspires people to sit down, share stories and engage in conversation.

“What happens in the meeting rooms sparks ideas, and that is important, but the magic happens outside the meeting room when people come together and dialog,” he says. “When you’re in a convention you’re celebrating successes and sharing failures in an educating format, and that fire is something that anchors that.”

There is an energy in this area that spurs connections that encourage delegates to stay on site. To that end, there are small breakout rooms where attendees can slip off for a private Zoom or phone call rather than returning to the hotel after sessions. As a result, this produces a high level experience for participants and a successful event for the organizers.

Having a world-class convention centre will deliver a positive economic punch for Alberta, from the infusion of tourist dollars spent in the community to placing the region top

expansion opportunities, transfer possibilities or even their next vacation. The BMO Centre partners with various local agencies to showcase what Alberta has to offer and contributes to building the area’s brand recognition in order to facilitate significant future growth. Additionally, the BMO Centre will be able to provide Calgarians with more than 1,500 permanent year-round jobs by including convention season to the trade and consumer exhibition calendar.

“This exciting project is going to have a macro-level impact on the city of Calgary and the province of Alberta,” says Greg Newton.

When it is completed in June 2024, the BMO Centre will be the largest convention centre in Western Canada and second largest in Canada, capable of hosting large national and international events, with a capacity to accommodate 33,000 guests at once. Additionally, 34 organizations have made reservations as far out as 2032 to hold their conventions in Calgary. All eyes are on Calgary, thanks to the well-deserved buzz that has spread across Canada and around the world, and the BMO Centre team is eager to welcome them in to experience its brand-new, world-class convention centre for themselves next summer.

4 • BMO Centre 20 Roundup Way SE, Calgary, AB T2G 2W1 • Phone: (403) 261-0101 venues.calgarystampede.com/event-spaces/bmo-centre
The BMO Centre expansion, just under one year from completion.

BUILDING COMMUNITY

Windermere Fire Station 31 was delivered by PCL’s Special Projects division that delivers competitive, customized solutions on building projects typically under $15 million. Our specialized teams deliver projects across a wide range of markets including building revitalization, commercial, retail, education, government services, health care and hospitality, allowing us to build success from the inside out and from the ground up.

PCL.COM
WINDERMERE FIRE STATION 31 Edmonton, AB

PCL News: Major Net Zero Project Completion & Continued Support of the Red Cross

PCL Construction is proud to announce the completion and handover of the City of Edmonton’s first net-zero energy building. Windermere Fire Station 31 held its grand opening over the weekend showcasing the thoughtful integration of both natural and built environments which will serve the needs of a growing Edmonton suburb.

Net-zero means the building produces as much energy as it consumes. A geothermal field featuring 35 75-metre boreholes provides energy for heating and cooling, while the striking, south-facing sloped roof is set at a perfect angle to capture the sun’s rays. It features a 382-panel solar array with a rated capacity of 143 kilowatts.

The station has already received a 2018 Canadian Architect Award of Excellence and is seeking LEED Gold certification.

“We are proud to partner with the City of Edmonton to deliver its first net-zero building,” says PCL Edmonton’s district manager, Jason Portas. “Our project team was exceptional in bringing this environmentally friendly design to fruition. It also was another fantastic opportunity to showcase our company’s expertise in sustainable construction.”

Windermere Fire Station 31 was delivered by PCL’s Special Projects division. Special Projects delivers competitive, customized solutions on building projects typically under $15 million. The specialized teams deliver projects across a wide range of markets including building revitalization, commercial, retail, education, government services, health care and hospitality, allowing success from the inside out and from the ground up.

Meanwhile, PCL Construction is also pleased to announce a combined $600,000 donation to the Canadian Red Cross and American Red Cross disaster management programs. This commitment continues a long-time partnership with Red Cross and will see $100,000 donated to each agency this year and in 2024 and 2025.

As part of its worldwide efforts, the Red Cross assists victims of weather emergencies and other catastrophic disasters

across North America and supports humanitarian efforts in Ukraine. PCL is committed to building a better future together, and this renewed commitment will help Red Cross immediately deploy resources where they’re needed most.

“Recent news of wildfires and other extreme weather events in Canada and the United States reminds us that a disaster can suddenly leave people without basic necessities,” said Dave Filipchuk, president and CEO, PCL Construction. “PCL is committed to leaving positive legacies in the communities where we live and work, and contributing to Red Cross is just one way we do that.”

PCL’s donations provide financial support for Red Cross disaster management programs in both Canada and the United States. These programs prepare communities for crisis situations through investment in disaster-response operations, training and infrastructure. PCL has also contributed to specific disaster relief efforts, including Red Cross responses to wildfires in Fort McMurray, earthquakes in Haiti and Hurricane Katrina.

This commitment will bring PCL’s total contributions to the Canadian and American Red Cross societies to $2.85 million since 2011.

18 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM
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Junior Achievement Northern Alberta & N.W.T. Announces CEO

Source: JA Northern Alberta & N.W.T.

Junior Achievement Northern Alberta and N.W.T. is pleased to announce that Cheryll Watson has accepted the role of CEO.

“We’re thrilled to have Cheryll Watson take on the role of CEO at Junior Achievement. She brings an incredible background and a wealth of experience with her. Cheryll’s connectivity to the entrepreneur and innovation ecosystem, particularly her most recent work with the next generation of learners and future leaders, is one of the key reasons she was our top choice. On behalf of the Board of Directors, please join us in welcoming her,” says Shad Smereka, board chair, Junior Achievement Northern Alberta & N.W.T.

Cheryll has dedicated her career to building sustainable environments for talent to thrive centred around prioritizing the entrepreneur. From her time at INTUIT contributing to their global expansion to her work with students at STEM Collegiate, she brings a wealth of knowledge, connectivity and experience to this role.

“I’m eager to roll up my sleeves and join the incredible team at JA. I am passionate about our next generation of leaders and will work to ensure their impact in communities throughout northern Alberta is tangible. I recognize the long legacy and lasting impact JA has not only for our local chapter, but nationally and globally. I look forward to building on the immense success this organization has had,” she notes.

Cheryll Watson built a career as an international business executive, bringing 20+ years of experience in strategic business transformation, economic development and collaborative community building in the private and public sectors. Her early background in technology began at IBM in the late 1990s.

In 2015, Cheryll left Intuit. Recognizing the need to catalyze our future economy, she joined the Edmonton Economic Development Corporation and founded Innovate Edmonton (now Edmonton Unlimited).

Cheryll believes in the need for a strong local entrepreneur and innovation ecosystem and has contributed in several key roles:

• Co-founder and co-chair of the Alberta Innovation Corridor Partnership

• Founding Steering Committee member for the Edmonton Regional Innovation Network

• Member of the Business Council of Alberta’s Tech, Innovation and Telecom Sector Advisory Board, providing advice and policy recommendations to the Alberta Premier’s office

• Co-chair of the Startup Genome Global Senior Policymaker Forum, a group of innovation ecosystem experts from around the world

• A mentor in the Threshold Impact Venture Mentor Program

Cheryll was the first of 11 candidates that stepped forward to run for Mayor in the 2021 Edmonton Mayoral Election. She is a founding member of the Downtown Recovery Coalition and recently led the successful and recent opening of STEM Collegiate, a new public charter school in Edmonton focused on science, technology, engineering and math.

Cheryll, her husband Geoff and their four adult children actively contribute to causes and issues that have directly impacted their family lives, or will in the future, including mental health, education and environmental.

20 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM OFF THE
ABOVE: CHERYLL WATSON

2023 IS A

EDMONTON IS A CANADIAN ANOMALY

22 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM 2023 IS A GOOD YEAR // REAL ESTATE

GOOD YEAR

Considering Canadian real estate jitters about inflation, spiked mortgage rates, affordability and sagging consumer confidence, Edmonton is proving to be a bit of a Canadian anomaly. Stats and trends show that Edmonton’s housing market is steady, strong (a bit cautious) and mostly positive.

According to respected and knowledgeable Paul Gravelle, associate broker at Edmonton’s MaxWell Progressive, “In the wake of increasing interest rates across Canada, the real estate landscape has witnessed a notable deceleration. Fortunately, Edmonton has managed to weather this shift and is showcasing its robust real estate market. It is positive and encouraging. As consumers recalibrate their preferences due to reduced purchasing power, Edmonton stands out as a city that has adapted while maintaining its market strength.”

Realtors Association of Edmonton (RAE) numbers confirm some of the Edmonton market’s positives. The demand for housing is increasing, partially due to net migration. Alberta’s population growth shattered records in the third quarter of 2022 with 58,203 added residents, posting a growth rate of 1.28 per cent, the highest rate in the country. Particularly people are moving to Edmonton for job opportunities, affordable homes and a higher quality of life. All this is driving demand for housing.

Throughout the country, affordability has become a thorny real estate issue. Edmonton’s housing market continues to be relatively affordable, particularly compared to other major markets, like Vancouver, Toronto and even Calgary.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 23 2023 IS A GOOD YEAR // REAL ESTATE
“FORTUNATELY, EDMONTON HAS MANAGED TO WEATHER THIS SHIFT AND IS SHOWCASING ITS ROBUST REAL ESTATE MARKET. IT IS POSITIVE AND ENCOURAGING,” SAYS GRAVELLE.
ABOVE: PAUL GRAVELLE, ASSOCIATE BROKER AT EDMONTON’S MAXWELL PROGRESSIVE.

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“Housing affordability is a huge issue affecting Canadians,” notes Melanie Boles, Realtor at RE/MAX Edmonton and RAE chair. “The Edmonton region offers a high quality of life for less than many other Canadian provinces. Although Alberta has been regarded as an affordable place to call home, with interest rates and inflation on the rise, housing affordability issues are becoming more prevalent. What a typical family might have been able to afford 2 - 3 years ago may not be the same in today’s housing market.”

She adds that the housing affordability situation in Edmonton is like the rest of the country. “A typical entrylevel home may look different for the average buyer in 2023. For example, what used to be a family looking for a detached home may be a family looking at a semi-detached, rowhouse or apartment condominium.

“It is important to understand that prospective homebuyers are not necessarily going anywhere. They may just be looking at a different product. This could affect the types and prices of Edmonton homes selling, as people may start to be priced out of the market, which is not necessarily something they would have been dealing with even a year ago.”

Sales and listing numbers show that 2023 home prices are stable, with mostly balanced conditions between buyers and sellers. Potential homebuyers have a wide range of options to choose among, including single-family homes, townhouses and condominiums.

Boles highlights RAE facts and figures. Q1 saw large growth for the Greater Edmonton Area (GEA) in total residential

sales, starting at 986 in January and doubling to more than 1,800 in March. The start of Q2 continued the upward trend. By May, a month-over-month decline in residential sales began. By June, there was a drop in new listings heading into the summer market. By July, residential unit sales in the GEA reached 2,323, a difference of almost 15 per cent compared to July 2022.

Although the Edmonton real estate market is having positive momentum, no one is suggesting that Edmonton is insulated from the national housing crisis.

Boles explains that no city is completely insulated from broader economic trends, including housing crises.

26 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM 2023 IS A GOOD YEAR // REAL ESTATE
BOLES EXPLAINS THAT NO CITY IS COMPLETELY INSULATED FROM BROADER ECONOMIC TRENDS, INCLUDING HOUSING CRISES.
ABOVE: MELANIE BOLES, REALTOR AT RE/MAX EDMONTON AND RAE CHAIR.
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“While some markets, like Edmonton, might be less affected than others, due to their specific economic conditions or local policies, housing affordability and attainability are still top of mind for many Edmontonians, as average prices do continue to rise and inventory levels are not keeping pace with the demand.”

In Edmonton, as well as throughout Canada and even in the U.S., spiked mortgage rates are an urgent, hot topic about housing and consumer moods. Like other areas in the country, the market has definitely been brought down by mortgage rate hikes. The experts suggest, now that the Bank of Canada seems to be holding rates steady, it may be translating out to a steady appreciation in prices.

Unarguably, high mortgage rates may be the biggest challenges faced by homebuyers. The Bank of Canada paused rate hikes, hoping that inflation declines. Besides, economists point out that, while current rates may be a crunch and seem high for buyers new to the market, rates are much lower than the 1980s when they peaked at around 18 per cent and even in the 1990s, when rates were around 12 per cent. They suggest short-term financing by taking out a two- or three-year fixed rate mortgage to help reduce the amount of interest that needs to be paid over the life of the loan and make it easier to manage monthly payments.

Edmonton’s late summer, hardcore real estate stats, especially compared with other markets, showed trends and slight fluctuations. Total residential average prices hit $409,986, a 2 per cent decrease from July 2022. Detached homes averaged $503,542, slightly less than a 1 per cent year-over-year drop but a slight increase from the month before. Semi-detached sold for an average of $378,902, a 2.3 per cent increase yearover-year. Row/townhouse prices were up 3.8 per cent, selling at $264,128. Apartment/condominium average prices hit $194,823 which is a fractional drop.

What’s in store for Edmonton real estate for the balance of this year and 2024? According to Boles, “While we do not have a crystal ball, we don’t anticipate that we’ll see quite the level of activity that 2022 brought to the local housing market. There are a lot of factors that will impact the remainder of 2023, including interest rates, inflation and level of available inventory.

IN EDMONTON, AS WELL AS THROUGHOUT CANADA AND EVEN IN THE U.S., SPIKED MORTGAGE RATES ARE AN URGENT, HOT TOPIC ABOUT HOUSING AND CONSUMER MOODS. LIKE OTHER AREAS IN THE COUNTRY, THE MARKET HAS DEFINITELY BEEN BROUGHT DOWN BY MORTGAGE RATE HIKES. THE EXPERTS SUGGEST, NOW THAT THE BANK OF CANADA SEEMS TO BE HOLDING RATES STEADY, IT MAY BE TRANSLATING OUT TO A STEADY APPRECIATION IN PRICES.

“Overall, we anticipate that most categories, including average price, listings and sales across all property types will report modest declines in both month-over-month and yearover-year numbers.”

While forecasting real estate markets is not even close to a perfect science, Gravelle is enthusiastic about Edmonton’s rank as a Canadian anomaly. “The city’s allure extends beyond affordability. Boasting a wealth of high-paying employment opportunities, quality schools and desirable lifestyles, Edmonton continues to attract young families and individuals alike. The diversification of offerings positions Edmonton as a city with a promising future for both residents and investors.

From much Edmonton experience, he adds professional caution about navigating broader influences.

“Edmonton’s comparatively lower housing costs do not render it immune to broader economic and housing trends on the national scale. Economic indicators, fluctuations in interest rates and shifts in governmental policies could collectively exert an influence on the local real estate market. While the city is shielded to a certain extent, vigilance remains essential to comprehend the evolving dynamics of the Edmonton market.”

28 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM 2023 IS A GOOD YEAR // REAL ESTATE
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JA BUSINESS HALL OF FAME

Continuing a 43-year tradition of honouring Alberta’s entrepreneurs and visionaries, Junior Achievement Business Hall of Fame, presented by ATB, is pleased to introduce this year’s inductees and induct them on October 26.

This highly anticipated gathering brings together senior business leaders from across Northern Alberta to celebrate and honour the achievements of our region’s most esteemed business leaders. The event serves as a platform to recognize their outstanding contributions to the economy, community and future prospects. It also serves as a fundraising initiative in support of Junior Achievement (JA), an organization dedicated to empowering young entrepreneurs.

Expect an exciting lineup of activities at the event, including the recognition of exceptional leaders, showcasing JA’s impactful work, and fostering connections between aspiring entrepreneurs and experienced mentors. This is a unique opportunity to witness the convergence of knowledge, experience and inspiration in one room.

The Laureates are exceptional individuals who have achieved remarkable success in their fields, demonstrated strong leadership abilities and actively support their communities. They serve as an inspiration to the next generation of entrepreneurs.

This year’s inductees are Brent Hesje, Yasmin Jivraj, Blaine MacMillan and Angus Watt.

JA BUSINESS HALL OF FAME // COVER
30 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM
PRESENTED BY ATB, INTRODUCES THE 2023 LAUREATES ABOVE: YASMIN JIVRAJ, BRENT HESJE, BLAINE MACMILLAN AND ANGUS WATT. PHOTO SOURCE: PRODUCTION WORLD

Brent Hesje

Since its inception in 1956, Fountain Tire has been driven by partnerships and a strong commitment to the success of associates, owners and customers. Brent Hesje joined Fountain Tire in 1992. He demonstrates a deep passion for community partnerships, both in his personal life and through his professional role at the company. He actively engages with various organizations, serving on the boards of several Canadian companies. Hesje’s commitment to community involvement extends further as he has dedicated over 11 years to the Northern Alberta Institute of Technology (NAIT), serving as a board member, chair and advisor.

“Fountain Tire was founded by two brothers, Bill and Jack Fountain, in 1956 in Wainwright.

With encouragement and inspiration from my uncle, Brian Hesje, I left Procter & Gamble to join Fountain Tire in 1992. The company was looking for a person to strengthen their brand and to be part of expansion beyond Alberta.

“I chose a career path in sales and marketing as creative and conceptual work always interested me. I liked that Fountain Tire was a business that had the potential to create wealth for hundreds of families through our unique 50/50 local ownership model. Fountain Tire has been occasionally misunderstood as a family business versus a business of many families.

“One of the highlights of my career with Fountain Tire has been working with the Executive Team, Board of Directors and Goodyear Canada to expand the company further across Canada. Scaling up our business model, therefore allowing more store leaders to become 50 per cent partners with Fountain Tire, was highly rewarding! Edmonton has been the perfect community for Fountain Tire to enhance and constantly improve our 50/50 ownership model. Many of Edmonton’s great organizations are constantly teaching us by being customers and/or advisors on how to refine our service and product offering. The strength of Edmonton’s post secondary schools has also powered our company through the readiness of so many talented graduates.

“I was fortunate to be part of the 2000 Governor General’s Canadian Leadership Conference. Over the three-week study period we learned many things about leadership that are summarized as ‘leadership is not about elitism but about the opportunity to serve.’ Serving this community is a natural thing to do as it has offered so many opportunities for our entire family. That’s how a partnership mindset works.

“As for becoming a Laurate, I feel incredibly grateful and even more surprised when I consider the previous and current recipients. I feel honoured to be associated with Junior Achievement because organizations that teach the societal benefits of free enterprise are so important; and unfortunately, are becoming so rare. Junior Achievement’s mission is very inspiring to me and here at Fountain Tire we believe that we are an organization creating opportunities for people to participate in free enterprise through local and corporate ownership.

“I have enjoyed great mentorship over the years at both Fountain Tire and Procter & Gamble. That mentorship expanded my opportunities to lead. My energy and talents are no longer best suited to the daily activities of leading a business, so I am enjoying the benefits and complexities of serving on boards of organizations where I can offer value. This is freeing up time to be more involved with family life. It is a priority to visit our daughter and son-in-law in London, England. Our son, daughter-in-law and first grandchild live in Edmonton, so we spend lots of time with them.”

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 31 JA BUSINESS HALL OF FAME // COVER

Yasmin Jivraj

Yasmin Jivraj is an accomplished entrepreneur and IT professional with over 35 years of experience in technology and business leadership. She co-founded Atlas Systems Group in 1988, which later merged with CompCanada to become Acrodex. Currently, she co-owns Dexcent and serves as a board member for various organizations including NAIT’s Board of Governors, Alberta Blue Cross and Alberta Foundation of the Arts. She has received several honors, including Fellow Member by the Canadian Information Processing Society, a NAIT Honorary Bachelor of Technology degree, a University of Alberta Alumni award and a Queen Elizabeth II Platinum Jubilee medal.

“I was born in Tanzania to an Ismaili Muslim family and came to Canada in the 1970s at a young age I graduated from the University of Alberta with a bachelor’s degree in computing science in 1980. After working for the first 10 years and starting a family with two boys, my husband Nadir and I co-founded software development company, Atlas Systems Group.

“After being in the information and technology business for 20 years, we decided to diversify into other businesses. In early 2000, Atlas Systems Group merged with CompCanada to become Acrodex. Under our leadership, with business partner Karim Amarshi and full support of the board, Acrodex extended across Canada and emerged as a leading provider of enterprise-wide IT solutions with 600 IT professionals across the country and annual revenue at $250M. Acrodex was sold

to a U.S. public company in 2015. Amongst other businesses, I co-own Dexcent Inc. in Canada and in the US, an industrial automation engineering consulting company and real estate businesses in Canada and India

“I have been involved with NAIT for many years; first I received an honorary degree in Bachelor of Technology in 2011 and was subsequently appointed to the board in 2017. After serving for five years and leading several committees, I was appointed as chair of the Board of Governors. When I think about what gets me excited for the future of NAIT, the list is long. Near the top of the list, however, would be the development of NAIT’s Advanced Skills Centre. The need for this state-of-art centre is driven by the evolving landscape and rapid growth of Alberta’s economy, the continuous pace of technology innovation, and the shifting needs of learners and industry. The Advanced Skill Centre is set to transform how NAIT delivers education, specifically in skilled trades and technology-based programs. I am immensely proud to chair NAIT’s Board of Governors during the development of this generational project.

“I look forward to working with the Board and NAIT leadership as we look toward the future of education and industry, transforming our polytechnic approach to continue to fuel the workforce and economy as we have for the past 60 years.

“I have been involved with the Canadian Information Processing Society (CIPS) for many years, serving on their boards and charing the annual conferences. We continued to see women’s participation rate in the technology workforce remained at 25 per cent and statistics showed that girls generally removed themselves from potential participation in science and math careers by grade 9, Bernie Kollman and I launched a program to try to address this issue. We cofounded CIPS - Women in Technology program that brought 400 grade 9 girls from junior high schools in the Edmonton and greater area, along with their counsellors, on International Women’s Day to spend a day learning about the opportunities available in IT careers. The CIPS Women in Technology program worked successfully by influencing the girls to select math and science in high school for many years.

“We have businesses in many cities in Canada and abroad, but Edmonton will continue to be home.

32 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM JA BUSINESS HALL OF FAME // COVER
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“I am proud of many things in my life but nothing beats being a grandma, with four beautiful grandchildren.

“I am honoured to be part of this family of Junior Achievement as it is the world’s largest nongovernment organization dedicated to educating young people about business. While I am becoming a Laureate, there were many people who contributed to my journey – especially my husband Nadir who has been with me every step of the way.”

Blaine MacMillan

Blaine MacMillan is the president and CEO of Cowan Graphics Inc., a family-owned and operated manufacturer offering a wide range of services including vehicle markings, retail graphics solutions, architectural signage, decals and much more. In business for 78 years, Cowan Graphics has become a leader in the industry. MacMillan is dedicated to supporting the community. He and Cowan have been involved with non-profit organizations such as Sport Central, Cure Cancer Foundation, Kids with Cancer and Youth Empowerment and

Support Services (YESS). This commitment to giving back has earned them several prestigious awards.

“Ours is a family business which started in 1945 here in Edmonton. My aunt (Muriel MacMillan) and her then boyfriend (Bud Cowan) started the business at the end of WWII. My dad started at age 23 in 1951. In 1985, the business was owned equally by my mom and six of us kids. We all worked full-time at the business. I slowly bought all of my family out and became the owner.

“I count working with all the incredible people who have been my working partners in the business, past and present, as some of my fondest memories; along with working with my parents and all of the ensuing learning. This has been a journey of patience, trust, hard work and family.

“Other highlights include the unique projects Cowan Graphics has been fortunate to be involved with, including the 1988 Olympic Winter Games in Calgary, the 1988 Olympic Summer Games in Seoul, 1989-1998 Superbowl bus wraps for Coca Cola (Atlanta), the 2003 Heritage World Classic, 35 years with the Edmonton Oilers and many more.

I am proudest, however, to be celebrating 78 years of having our family business be anchored here in our hometown of Edmonton, Alberta.

A sense of family is deeply rooted within Edmonton’s business culture and it has made our city incredibly strong, vibrant and caring. We see it in many ways: event support, volunteering… quiet champions everywhere who go about their community giving without ever wanting to be recognized or acknowledged. As a lifelong Edmontonian, I grew up in this culture and feel very strongly about it.

How do I feel about becoming a Laureate? Actually, I am simply not deserving. I am humbled by the attention and to be joining an incredible group of individuals. I would never have thought I could be welcomed into this group. I feel incredibly lucky and am very proud to call Edmonton home and to be an Edmontonian.

The future sees me working harder to get more of my time back. My beautiful wife Claudine (I could never have accomplished what I have without her support, encouragement and love) deserves more attention, time and fun!

34 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM JA BUSINESS HALL OF FAME // COVER

(James) Angus Watt

Since 2002, the Angus Watt Advisory Group has been a strong wealth management partner for Canadian families.

The Angus Watt Advisory Group, with their outstanding reputation, is part of National Bank Financial Wealth Management, backed by National Bank of Canada, the 6th largest bank in Canada. Angus Watt Advisory Group founder, Angus Watt, has been in the financial services business for nearly 50 years, including 21 years leading this exceptional group of professionals. Watt takes great pride in his community involvement with the Support Network and the United Way, and he recently helped raise $30 million for the Cross Cancer Institute.

“Someone once said that what we sell is ‘financial comfort.’ It is true; trust, clarity and heart have been the foundation of my, and our team’s, work. People trust Angus Watt Advisory Group because of the clarity we bring to their financial situations, but it is the heart that truly sets us apart. I believe in taking care of our clients as if they are our own family.

“Oddly enough, I did not always envision myself as a financial advisor or stockbroker. It wasn’t until I applied to a firm and was transferred to Edmonton from Toronto that my career path took shape.

“While my son, Jim, now plays a major role in managing the business, I am happy to remain involved, providing counsel and offering guidance whenever and wherever needed. Building

on its current success of managing $1.4 billion in assets, the long-term goal of the firm is not just to grow bigger, but to continuously improve. I am so immensely proud of the team, and I look forward to helping ensure a successful transition for the future.

“I deeply value the importance of philanthropy; community involvement has always been a very important part of my personal life. From supporting youth organizations like the Cubs and Scouts to playing an active role in local politics, I truly believe in giving back. Mental health has been a personal area of interest due to a tragic situation in our own family. I do firmly believe that having a vested interest in the causes one supports makes a big difference.

“When I learned I was becoming a Laureate, I reflected on the history and legacy of those who have come before me. Being recognized for my business contributions is both thrilling and humbling. I am grateful for the opportunity to make a lasting impact in the business world. Truly, I would not be where I am today without the unwavering support of my family, and particularly my wife. From attending countless dinners and functions to understanding the demands of this career, she has been my rock. I also recognize that this success is a result of the collective effort and support of my clients, team members, management, friends, community, and colleagues.

Celebrate the Laurates at the October 26 Gala

Enjoy an unforgettable evening at the JA Northern Alberta Business Hall of Fame Gala on October 26, 2023, at the Edmonton Convention Centre. This event is not only a celebration of excellence but also a source of inspiration for JA’s Company Program students. In addition to the gala on October 26 where each Laureate will be formally welcomed into the Hall of Fame, each Laureate will be recognized on the Wall of Honour, proudly displayed on the second floor of Manulife Place in Edmonton. Don’t miss out on this truly special event that brings together industry leaders, innovators, and visionaries. Mark your calendars and visit janorthalberta.org/ business-hall-of-fame for tickets and additional information.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 35 JA BUSINESS HALL OF FAME // COVER
ALBERTA ENTERPRISE GROUP // 1 37

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Founded in 2007, the Alberta Enterprise Group (AEG) came together with a bold vision – to improve Alberta’s living conditions and business environment, leading to prosperity for all Albertans. Throughout the years, AEG, as a collective and as individual members, has successfully promoted Alberta’s story on the global stage by effectively communicating the advantages of doing business in our province, providing valuable insights to the public and policy-makers on complex issues and driving tangible impact to meet the needs of the community. Members that join AEG gain a competitive edge along with connections and networking with influential decision-makers and stakeholders.

Its operations rely entirely on the support of members and sponsorships. AEG is not government funded. This allows the organization to remain objective, non-partisan and to focus on the activities that are key to its members’ success.

MANDATES AND MILESTONES

AEG harnesses the expertise of its members to tackle public policy challenges head-on. Through collaboration with policy experts and extensive member consultation, AEG provides invaluable advice that is heeded by our nation’s leaders. AEG is also at the forefront of spreading the Alberta

business story to influential decision-makers and government officials worldwide. Outreach missions to key locations like Washington, Ottawa and Switzerland bring the value of Alberta business to the global stage.

The organization considers its members to be its greatest asset.

Catherine Brownlee, president, says, “When AEG welcomes new members, they instantly become part of the growing community which is comprised of Alberta’s most connected business leaders, owners, operators, professionals and investors. Our robust community is committed to addressing challenging policies as a collective voice and providing systemic value to our members by supporting the larger business environment. Our core philosophy is that driving change requires a vast network of influencers, successful and proven decision-makers and a membership body representative of every major Alberta industry dedicated to the unique requirements for all Albertans.”

MEMBERSHIP EMBODIES COMMUNITY SPIRIT

Membership to the AEG community creates exceptional opportunities and direct access to the vast experiences shared by senior executives, politicians and entrepreneurs who are committed to sharing their unique wealth of knowledge, experiences and expertise to the assembly of members. The relationships within the organization have effectually shifted mindsets of other leaders and policy-makers around the globe, culminating in a brighter frontier for Alberta while casting an important spotlight on how every Canadian province warrants self-determined regard.

The AEG membership community is inclusive and welcoming. AEG spotlights members through podcasts and keynote speaker events in Calgary and Edmonton. Through these presentations, members share their unique challenges, their mandates and the successes of their industry or business with other members and the public, illustrating both the need and the effect of the community influence. These events have become extremely popular with members while providing opportunities to future investors, new members, politicians and citizens to witness and learn how they can initiate, participate in, and accelerate change. During these gatherings, which are frequently attended by provincial legislators, members converge to share ideas, establish timelines and increase opportunities to shift and shape initiatives in the areas of education, health, entrepreneurship and the province’s energy resources.

ALBERTA ENTERPRISE GROUP // 3
Catherine Brownlee, President, Alberta Enterprise Group

SHOWCASING ALBERTA TO THE WORLD

The keynote speaker series often spawns subsequent collaborations amongst members and their own extended network. Most recently, Premier Danielle Smith and several of her cabinet ministers presented from the AEG speakers’ podiums and heard members’ viewpoints on the state of Alberta’s enterprises and economy.

AEG’s trade missions stand out as one of the organization’s most notable achievements, which have occurred in numerous places including Texas, Washington, Nevada, Montreal, Switzerland and Quebec City. Positive and measurable results have impacted all AEG members who have participated in these events.

AEG TAKES ON BILL C-69, BILL C-235 AND THE ISSB SUSTAINABILITY FINANCIAL DISCLOSURES

AEG is committed to identifying government legislation, regulation and policy areas that could have an impact on Alberta’s businesses,

and advocate for change on behalf of members. Therefore, AEG has been very vocal and influential with regards to a multitude of federal bills and initiatives, most recently Bills C-69, C-235 and ISSB Sustainability Financial Disclosures, as well as C-11, C-18 and C-234.

Of particular concern are measures that increase the burden and costs of doing business, such as Bill C-69, Bill C-235 and the proposed Sustainability and Climate-related Financial Disclosure Standards of the Canadian Sustainability Standards Board (CSSB).

In October 2022, Brownlee addressed a parliamentary committee with a speech that laid out the specific concerns Alberta’s energy industry has with Bill C-235. Her speech highlighted areas where Alberta would be stifled by a blanket policy on carbon emissions and federal oversight, and identified some of the methods that the province and the oil and gas industry have already invested in. Her speech helped to catalyze Conservative opposition to the bill and delay its passage.

The Impact Assessment Act (“IAA”) is federal legislation that purports to give the federal

ALBERTA ENTERPRISE GROUP // 4
AEG Event March 2023. AEG Board Members Bruno Muller and Tim Shipton, AEG President Catherine Brownlee, Premier of Alberta Danielle Smith, and AEG Board Members Herve Faucher and Shane Wenzel.

government control over the assessment and approval of many large-scale resource and development projects that are already subject to comprehensive provincial regulation.

AEG has intervened in court proceedings involving a constitutional challenge to the IAA in

In AEG’s view, the IAA creates a serious risk of blurred jurisdictional lines, regulatory overlap and inefficiencies and unnecessary litigation and delay in relation to the assessment and approval of large-scale projects that are of profound importance to Alberta and Albertans. Therefore, AEG intervened in these proceedings to

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AEG Event March 2023. Danielle Smith, Premier of Alberta speaking to AEG members.

a clear division of constitutional jurisdiction as it relates to the regulation of such projects. This will ensure that details and requirements of the projects can be reviewed and assessed as expeditiously and efficiently as possible.

In 2022, the Alberta Court of Appeal found that the federal IAA was unconstitutional, calling the legislation “a breathtaking pre-emption of provincial legislative authority.” The Alberta Court of Appeal’s decision was appealed to the Supreme Court of Canada, where AEG again sought (and was granted) leave to intervene. AEG’s counsel presented oral arguments before the Supreme Court of Canada on March 21 and 22, 2023.

AEG was also prompted to contest Ottawa’s Bill C-235 – “An Act Respecting the Building of a Green Economy in the Prairies.” This bill sought a new layer of federal oversight and regulation over any federal programs implemented in the Prairies related to Ottawa’s net-zero requirements. Other provinces would not face the same level of federal intervention.

As a collective organization, AEG formally expressed its concerns regarding the centralization of economic decision-making from the Prairie provinces to Ottawa. In addition, this proposed bill was steeped in layers of micromanagement that would entail excessive reporting accompanied by

ALBERTA ENTERPRISE GROUP // 6
AEG Event July 2023. Rebecca Schulz, Minister of Environment and Protected Areas of Alberta and Kelley Charlebois, Maple Leaf Strategies. AEG Event July 2023. Nate Glubish, Minister of Technology and Innovation in Alberta; Rick Christiaanse, Invest Alberta; and Moderator Shondell Sabad, Prairie Vertical Farms. AEG Energy Panel February 2023. Moderator David Mann, Dentons; Joy Romero, CNRL; Kevin Birn, S&P Global Commodity Insights; and Stephen Buffalo, Indian Resource Council of Canada.

burdensome costs. AEG stepped up to argue on behalf of its members that the province and the oil and gas industry already had well-established policies, programs and active solutions in place to reduce emissions and was better suited to determine what works best within provincial borders. Notably, Conservatives and the Bloc Québécois voted against the bill, but Liberals, NDP and the Green Party supported it.

The third issue identified by AEG leadership was the forthcoming changes to financial disclosure standards. The International Sustainability Standards Board (ISSB) released its Sustainability and Climate-related Financial Disclosures in June, which are being considered for implementation in January 2024 by the Canadian Sustainability Standards Board (CSSB). This federally advocated mandate will likely have a profound effect on how members operate and do business. These new standards will require comprehensive Scope 3 emissions accounting, climate-risk scenario

analysis and third-party verification of all reported data, along with a host of other burdensome and expensive requirements.

AEG met with Alberta’s Premier Smith to explicitly identify how the proposed standards would negatively affect Alberta’s businesses, from potential risks to accessing capital to the incredible magnitude of costs, time and manpower. A submission was also made to the newly formed Canadian Sustainability Standards Board and the Alberta Securities Commission expressing concern about the standards for AEG members and requesting consultations before the standards are implemented.

The unwavering commitment to its members and to Alberta’s business prosperity ensures that the organization will always be ready, willing and able to take on policies, legislation, acts and changes that are not conducive to the province’s growth and potential.

ALBERTA ENTERPRISE GROUP // 7
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REFLECTIONS ON AEG’S EVOLUTION

Currently, the board members of AEG are Herve Faucher, Steven Kim, Donna Neumann, Peter Kiss, Branko Culo, Bruno Müller, Terry O’Flynn, Shane Wenzel and Tim Shipton.

AEG’s founders and board members reflect on AEG’s evolution and share their thoughts:

Cal Nichols, Co-Founder, Board Member

Why did you co-launch Alberta Enterprise Group? With increased collaborative thinking, there is much more value in doing it together rather than doing things on one’s own. We sought to bring likeminded businesspeople together to accomplish greater results. We are risk takers at heart and found that several people who come together to deal with a problem or look for solutions as a whole get better results than what some of the smartest people in the room might do single-handedly.

Aside from that, our goal was to promote Alberta and what the province has to offer the rest of the world, nationally and globally. We have so much to offer to all sectors. We sought the best ways to reach out and sell ourselves with what we have to offer, with the potential for encouraging investment and jobs and a better quality of life for Albertans.

What were your greatest successes?

We got out in front of a lot of people at different times, such as politicians and leaders, through our events and trade missions. That resulted in a fair bit of media interaction, which gave us positive exposure. We stepped it up with some additional ideas and demonstrated something to sell.

What do you view as opportunities for the future of AEG?

Everyone is connected to the energy business one way or another. We have lots of energy and we are good at it. When energy has a down day, it shows everywhere. The dollar goes down and it affects everything.

Agriculture is big and equally important. I feel that it is very disappointing that we have a federal

Shipton, Co-Founder, Board Member

What was your motivation/inspiration for founding AEG?

Our group first came together during the 2005 leadership race to replace Ralph Klein. There was a lot of talk after Ralph’s successful time as premier about what was next for Alberta. The main focus was to ensure the business community was well represented in the leadership race – that the focus, rightly, should be on how we continue to grow the economy, how we create the conditions for entrepreneurs and wealth creators to be successful, thereby strengthening not only our economy but our communities as well. Together, we attracted a wide cross section of businesspeople from across Alberta to support a candidate as the party leader.

ALBERTA ENTERPRISE GROUP // 8
Cal Nichols, Co-Founder, Board Member.

is open for business and you’re welcome to join us.”

You must remember, business owners are often consumed by the challenges in front of them –growing the business, paying the bills, keeping people employed – and that can eat up a lot of time and energy. We found that by bringing people together, we not only created a powerful movement, we also created a support network for business owners and operators to come together, discuss their challenges and opportunities, and work together with a lot of camaraderie toward the best interest of the province.

We started with members from all corners of Alberta, with our two original members being Cal Nichols from Edmonton and Murray Edwards from Calgary. We brought together people from diverse sectors, diverse sizes of business – family-owned small business, medium-sized up-and-comers and some larger big businesses as well.

Has the success exceeded your early vision? Have there been surprises along the way?

Businesspeople in Alberta are always willing to step up when asked to help, always willing to do things to help their communities and the province. So, the success of the organization has always been built on the members. The early vision was about bringing people together and working toward a common goal, about not being afraid to talk about how proud we are of the province and the many great industries and people that have built our economy.

There have been many surprises along the way. Maybe the biggest is the number of doors that have been opened by working together. We’ve met a multitude of decision-makers and have been to a lot of amazing places, such as the White House and the U.S. Senate and House of Representatives. We met with prime ministers and premiers. We have met with European investors, toured world-class oilsands operations, met with business leaders across Canada and beyond – and everywhere people have been interested in the Alberta story.

What have been the biggest successes of this organization to date, in your opinion?

The biggest success has been the businesses we’ve brought together and the passion shown by our members in telling their story – their Alberta business story.

What have been the most significant challenges?

Early on, it was how best to tell the Alberta energy story. There were very well-funded organizations trying to discredit Alberta’s place in the global energy market. We saw it in 2007 in Washington, D.C. with organized protests. Our message was simple – Alberta is a well-regulated, democratic jurisdiction with world-class operators. The world needs Alberta energy. Alberta is a place you want to get your energy from; it’s a reliable jurisdiction committed to safe and steady supply and improving environmental performance.

In what areas do you see the greatest opportunity for growth in Alberta’s enterprise sector?

Alberta business has always had free market principles at its core, while also being fiercely proud and committed community builders. We need the next generation of businesses to think big about how we can grow our communities, compete on the world stage and continue to lead

ALBERTA ENTERPRISE GROUP // 9
Tim Shipton, Co-Founder, Board Member.

economic growth in our country. At the core of that are simple ideas – a competitive tax and regulatory framework for business, government getting out of the way of business, the best educated workforce in the country and entrepreneurs who are willing to think big.

How important is it to create networks and collaborative partnerships amongst business owners in Alberta?

It’s everything. Business owners are problem solvers by nature, so why not get them focused on the big ideas for Alberta?

Are there any new initiatives that you are particularly excited about in this upcoming year?

A key mandate of AEG has been telling the Alberta story on the national and world stage. It’s the perfect time for us to get out there and confidently say we’re open for business!

Steven Kim, Board Member

What was your motivation for joining AEG?

Being a lifelong Albertan, becoming a member of AEG gave me an opportunity as a professional and as a member of the business community to make a difference and give back, as well as to allow an

opportunity to shape Alberta. Being around very successful entrepreneurs, learning from them and being part of that environment was certainly of interest to me, too.

Has the success exceeded your expectations?

Definitely. The individuals who I have had frank discussions with are some of Alberta’s most successful business leaders. It is remarkable, the company I am amongst when I am doing the work at Alberta Enterprise Group.

What have been the biggest successes of this organization to date?

Some of the trade mission trips, where we bring together business leaders from all walks of life, is a place where many synergies develop. Also, the activities that break down barriers to bring together business leaders and political leaders, working on tackling problems in a non-partisan way – these have been some of our greatest successes.

In what areas do you see the greatest opportunity for growth in Alberta’s enterprise sector?

I think that the old growth area of energy will continue to be a long-term opportunity. The world will still need energy for quite some time and Alberta will have an important role in all of that. At the same time, there is a ‘cando attitude’ with entrepreneurial roots to help solve problems and with that will come a great opportunity for energy transformation.

How important is it to create networks and collaborative partnerships amongst business owners in Alberta?

Incredibly important. When we have business leaders working together to reach common goals, it favours Alberta to make us even better in the future.

Terry O’Flynn, Past Chair of the Board

What was your motivation for joining AEG?

We had put together a group of business folks and the initial discussions were that we wanted to have a knowledge-based approach to, “What is Alberta?”

As time went on, we cultivated these thoughts and out of it came the Alberta Enterprise Group. We were able to promote Alberta businesses globally.

ALBERTA ENTERPRISE GROUP // 10
Steven Kim, Board Member.

The feedback that resulted from our trade missions was unbelievable. When we went to Ottawa, we met with all the political and business leaders. It was the excitement of the potential of the right people with the right approach – good people representing the right reasons to live, work and play the Alberta way.

Has the success of AEG exceeded expectations? Yes, it has. Yet, back in the early days, I’d never have envisioned the organization could still maintain its original vision, having survived numerous recessions, changes in government and a pandemic. I believe this is a testament to the resilience of Alberta people and businesses.

What have been the biggest successes of this organization to date?

Without a doubt, it has been our ability to take Alberta outside of our boundaries. Our trade missions have given us the opportunity to offer Albertan businesspeople, in their own towns and cities, a

ALBERTA ENTERPRISE GROUP // 11
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Terry O’Flynn, Past Chair of the Board.

chance to meet other Albertans. We advocate for Alberta and give people the real story of the province. When we show up with 100-plus people and all we want to talk about is what Alberta is all about, it is always successful. We are always met with, “This is so cool to learn about Alberta.” When we went to Montreal and Quebec City, businesspeople could not believe it. “You guys are just like us.”

In what areas do you see the greatest opportunity for growth in Alberta’s enterprise sector?

Albertans are naturally intuitive and competitive, with a thirst for knowledge; this competitiveness motivates people to do good things. There have been sectors that have emerged, such as AI since our inception, and Alberta is now a leader in AI. This is a result of the ‘Alberta way.’

How important is it to create networks and collaborative partnerships amongst business owners in Alberta?

It is paramount. To be able to share best practices with humility is so important. Plus, it’s fun! Whether it’s around a campfire or a boardroom table, it’s fun!

Are there any new initiatives that you are particularly excited about in this upcoming year?

I think the single biggest initiative is that Alberta and society recovers and finds its energy again, that

it presents great opportunities for businesspeople and Albertans to reconnect. I really believe that once they get reconnected, they will all realize what they have been missing out on and we will all be better for it.

GRATITUDE

Founders Nichols and Shipton conclude on behalf of AEG’s board members and staff, “We would like to express our sincere gratitude to all the people who have contributed along the way. It has been a group effort since day one: members, board members, staff, volunteers, partners, friends of the organization. Every one of you contributed your time and resources to the success of AEG. For this, we thank you all.”

AEG’S FUTURE

Since 2007, AEG has pushed Alberta forward, showing the nation – and the world – why investing in Alberta is a smart business move. The world has changed many times over in the 16 years AEG has been in motion, but the agile organization never misses a beat. The future of AEG sees even more in-depth engagement that facilitates ongoing, positive results.

ALBERTA ENTERPRISE GROUP // 12
AEG Event July 2023. Kelley Charlebois, Maple Leaf Strategies; Catherine Brownlee, AEG; Marie Rajic, Pathways Alliance; Rebecca Schulz, Minister of Environment and Protected Areas of Alberta; Tim Shaw, Tourmaline Oil; and Scott Volk, Tourmaline Oil.

Over the next two years, AEG’s focus is on five key pillars: greater transparency, food security, education, newcomer success, and law and order.

AEG will also focus on the results of its recent member survey, where it was determined that while members understand the need for collective advocacy for business in Alberta, some members struggle to find the time to participate in live gatherings due to the time constraints caused by running a business. The member survey also determined that members found great value with AEG, feeling empowered with shared insights and outcomes that could not be achieved without the support of the network.

For Herve Faucher, AEG board chair, the future of the organization will be just as impactful as its past.

“I joined 12 years ago; the main reason at that time was to join the trade mission to Washington, D.C. I have seen many benefits and networking ever since. For me, there has been no looking back,”

He was named board chair in 2022.

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PIC IS A PROUD PARTNER OF THE AEG - WE APPRECIATE THE SUPPORT AND NETWORK! Herve Faucher, AEG Board Chair.

“I am still,” he adds, “all about the networking and mentorship. That is elemental to all of what AEG provides its members. AEG has grown in involvement and we are well known for what we bring to Alberta businesses of every size, more so today than we were 10 - 15 years ago. The great benefits that AEG provides to our members centre around mentorship, networking and opening doors. For growing businesses, mentorship is key. For all sizes – startup to longterm businesses – they get exposed to different businesses and in some instances, it becomes a game-changer.”

He concludes, “What many people don’t yet understand is the power that AEG has in our functions, meetings and trade missions.”

MEMBERSHIP

Those interested in joining AEG will benefit from networking, services and advocacy that not only takes their business to the next level, but also helps showcase Alberta’s positive business landscape to the world. The following members are happy to share their experiences in hopes of attracting new members to the group:

“AEG membership has put me personally in touch with key businesspeople in Alberta and in particular, has kept me engaged in the political scene of the province and country.” - President of a member company

“I get the chance to do something that will make a difference for Albertans now and in the future that would be difficult to achieve as an individual.”

- Rob Iwaschuk, principal, Avison Young

“It is with utmost respect and pleasure to submit this note in support of the Alberta Enterprise Group. While I had not been as active in the

ALBERTA ENTERPRISE GROUP // 14
AEG Event December 2022. Queen’s Jubilee Award Recipients, Calgary, AB. For a full list of Queen’s Jubilee Award Recipients in Calgary and Edmonton, please visit www.albertaenterprisegroup.com. Member Spotlight, Paul Crawford, August Electronics Inc.

first year of membership as I had wanted, I have since come to realize the breadth and depth of the benefits associated with participation in this organization over the last six months.” - Stephen M. Gallivan, president, CSC Valves Canada Inc.

“AEG membership has helped me to connect with top-tier decision-makers in Alberta business. With that, I’ve gained valuable insight and local market intelligence through Alberta’s business leaders. I have become a member of AEG for business, but also because I’ve been a lifelong member of the Alberta community. AEG has given me a way to contribute to shaping Alberta’s bright future.” - Steven Kim, investment advisor, RBC Wealth Management

“I’ve been a member from the early days of the Alberta Enterprise Group. I have travelled on missions, attended meetings and work on projects and platforms. What I always tell people is ‘get involved.’ It has turned out to be

a great group of connections with great people doing great things. One of the best groups I’ve ever been a part of.” - Brendan Connolly, owner, Ruth’s Chris Steakhouse/Alliance Building Maintenance

You can have a hand in shaping the future of Alberta. Learn more about joining, supporting or deepening existing member engagement with AEG by visiting albertaenterprisegroup.com.

PO Box 22017 RPO Bankers Hall

Calgary, AB T2P 4J1

Catherine Brownlee: (403) 861-2001

Catherine@albertaenterprisegroup.com

ALBERTA ENTERPRISE GROUP // 15
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FOOD, NETWORKING AND GOOD TIMES!

For conventions, conferences, associations and large groups, Edmonton is a big draw and where the action is happening. Since pandemic disruptions, Edmonton’s event and catering businesses have bounced back and adjusted with some interesting new normals. The wants, needs and expectations of guests and attendees have changed and so have the focus, the strategy and resourcefulness of Edmonton’s event planners and caterers.

“Event trends have evolved significantly, both due to the pandemic as well as trends and changing societal preferences,” explains Emma Pietroleonardo, general manager of the Edmonton Convention Centre.

“Edmonton continues to be popular for conventions, conferences, trade shows and other big events from Alberta, across Canada, the U.S. and also internationally. The Edmonton Convention Centre plays a significant role in Edmonton’s visitor economy story, welcoming half a million visitors every year across 150,000 square feet of event space,” she adds with enthusiasm and pride.

“There is a uniquely Edmonton vibe when it comes to hosting conventions and conferences and staging trade shows, major events and concerts and galas. It’s good for business and it boosts the direct and indirect impact of Edmonton’s visitor economy.”

For Edmonton event planners, 2023 is back to business with changes, updates and some new ways of doing things. Events, like conferences, conventions, large meetings, AGMs and award banquets are shorter and more focused. People change, attention spans dwindle and participants want shorter and more focused sessions.

“Our event planners are seeking ways to create micro-events, workshops and program activations that pack valuable information and heightened experiences in a shorter timeframe,” Pietroleonardo says.

An increased sense of social consciousness has been woven into the art and science of event management. Pietroleonardo explains that, “Sustainability, social impact and regeneration are important factors. Event planners are expressing greater interest in understanding ways to reduce waste, the carbon footprint and energy consumption associated with the events.”

Despite the excitement, schmoozing, networking and good times at conferences and other big events, the pandemic –and the economy – have triggered some risk management cautions about the business of event planning.

“Companies and groups are planning and booking,” she adds, “but our clients are seeking more flexible booking and refund policies with no surprises stemming from

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 53 FOOD, NETWORKING AND GOOD TIMES! // EVENT PLANNING & CATERING
ABOVE: A CAPPELLA CATERING CATERS TO EDMONTON’S FOODIE CULTURE.
THE NEW NORMAL OF EDMONTON’S SPECIAL EVENTS

the uncertain economic landscapes. Also, the groups and organizations are asking for assurances that their investment in a convention or conference event is protected, just in case circumstances change.”

Hannah Chorneyko is a dynamic and popular Edmonton planner and founder of Edmonton’s popular Connected Events. She points out that although events have resumed regular operations, there are some changes and postpandemic lessons learned.

“While there’s still a popular preference for in-person gatherings, certain virtual events have found a permanent place in the event landscape. Incorporating hybrid components into events has proven to be a valuable strategy for expanding audience reach. The biggest benefit is making events accessible to individuals regardless of location.”

Chorneyko echoes the new concerns and cautions of event organizers.

“Contracts are a vital adjustment for events. Ensure there are adequate clauses added to contracts that address cancellations or rescheduling due to unforeseen circumstances such as pandemics or governmental constraints. These clauses aim to ensure fairness for all parties involved. The pandemic commotion also taught us event planners a lot about robust contingency planning. Having a contingency plan is not only good business; it is critical. By preparing backup plans for unforeseen situations, event planners can mitigate the impact of unexpected changes and surprises.”

The food aspects of successful conventions, conferences and other large events continue as a key priority. The experts agree that client and attendee food preferences require health conscious and dietary restriction friendly menu options, which often include plant based and organic options. Full service, catered events are making a comeback, with a focus on both an elegant and a safe experience.

Todd Rutter is founder and CEO and Kim Mahoney is partner and COO of Edmonton’s in-demand A Cappella Catering Co. They are on the front lines and savvy about event food and catering trends in the Edmonton area.

“Over the last 10 years or so, Edmonton and surrounding communities have developed a very exciting foodie culture,”

Rutter says. “Edmontonians increasingly want and demand the interesting and diverse menus reflected in our amazing restaurant scene. Also, some clients expect thoughtfully curated vegetarian, vegan and gluten-free options and, of course, the use of locally sourced ingredients.”

Mahoney notes that, “While the nature of catered events hasn’t changed much, features like continental and hot breakfasts, hors d’oeuvres, grazing receptions and banquets are still popular. What is now very important for clients and their guests is innovation, freshness and value. For example, our sandwich lunch menus can include everything from house-made sushi rolls to house-made Montreal smoked brisket on rye.”

Rutter acknowledges that buffet service is still popular at many events, “with the added benefit of providing variety and allowing guests to have as little or as much as they please. It is less labour intensive and lowers the event costs. Family-style service is an increasingly popular format, with seated guests passing around bowls and platters of food.”

Despite pandemic broadsides, a roller coaster economy and social trends, when it comes to effective event planning and management, lessons are learned but some things never change – like the core basics for a successful event.

“Having a clear objective cannot be overstated,” Pietroleonardo emphasizes. “Defining the event’s purpose and the expected goals are crucially important. Understand the audience and tailoring the event content to deliver the best possible experience for attendees. Also, choose a venue that is suitable for the event’s scale and theme.”

54 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM FOOD, NETWORKING AND GOOD TIMES! // EVENT PLANNING & CATERING
ABOVE: EDMONTON EVENT PLANNER HANNAH CHORNEYKO, AT EDMONTON’S CONNECTED EVENTS.

Sometimes, with enthusiastic good intentions, organizers opt for a cost-saving inside job about planning and staging an event. There’s a consensus about the logic being a risky mistake.

“Sometimes clients come to us after having attempted the planning on their own,” Chorneyko says, “without realizing the hard work, the resources and the hours that go into planning a seamless event. Often, they underestimate budgets, like audio visual, catering, etc. Budget overruns compromise an event’s quality and success.”

Rebounded from pandemic speedbumps, the flux of the economy, Zoom meetings and other new ways of

networking, Edmonton events are dynamic and strong. Whether it’s the many popular Edmonton festivals or corporate and group conferences, conventions or trade shows, Edmonton is much in-demand – and busy.

Some major Edmonton events included Carbon Capture Canada and The Safety of our Cities conferences, and readying for the upcoming Forward/Slash Summit, Rocky Mountain Wine & Food and the popular Festival of Trees. It’s also busy for 2024 with Edmonton bookings like GO WEST (January), the Power Up Hydrogen Summit (February), the Canadian Hydrogen Convention (April) and many more.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 55
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2023 Board of Directors

Board Executive

Chair: Haydar Al Dahhan

President and CEO, Design Works Engineering

Vice-Chair: Aziz Bootwala

Managing Principal, Edmonton, Vice President, Business Development, Kasian Architecture Interior Design and Planning Ltd.

Secretary-Treasurer: Jason Pincock

CEO, DynaLIFE Medical Labs

Past Chair: Dennis R. Schmidt

Principal, ALTURA Legal Advisory

Board Directors

Nicole Bird

Owner, Rsvp Design Inc.

Nathan Carter

Vice President, Projects and Construction, ATCO Energy Solutions

Jonathan Gallo Managing Partner, Gallo LLP Chartered Professional Accountants

Sandy Jacobson

Vice President, Richardson Executive Search

Sam Kemble

Chief Operating Officer, Workforce Delivery Inc.

Annemarie Petrov President and CEO, Francis Winspear Centre for Music

Amir Shami

President and CEO, Rotaflow

Randy Allaire

Chief Risk Officer, Servus Credit Union

Edmonton Chamber Executive

Cadence Bergman Director, Policy

Amin Samji Director, Member Services

Melissa Johnson Director, Events

Contact Edmonton Chamber of Commerce

#600 World Trade Centre 9990 Jasper Ave, Edmonton, AB T5J 1P7 T: 780.426.4620 | F: 780.424.7946 edmontonchamber.com

Chamber partner spotlight: Accelerating the life sciences sector in Edmonton region

Edmonton Global, Applied Pharmaceutical Innovation “thinking big” to diversify Edmonton’s economy

Haydar Al Dahhan, Board Chair

s the Edmonton region poised to become a leader in the life sciences sector? Does it have the talent, resources and business acumen to make it happen?

That’s certainly the long-term plan for two organizations that joined forces to think big and envision an environment, an ecosystem and eventually, a thriving life sciences cluster in the Edmonton region.

Edmonton Global, an international business development agency and Applied Pharmaceutical Innovation (API), a not-for-profit organization that provides life sciences and health technology development capacity for innovative companies, recently signed an agreement to help develop a world-class life sciences sector. Both organizations believe the potential for the sector’s growth is vast and unlimited.

Partnership spurred by pandemic

Like a lot of business opportunities, this partnership was accelerated by the COVID-19 pandemic.

“We had done some informal work together for the past five years, helping Edmonton Global assess inbound and outbound trade missions in the sector,” says Dr. Truong Ta, vice-president, Commercialization & Growth, API. “In 2020, during the pandemic, we started working more closely together to develop opportunities and advocate for building a larger life science sector.”

Truong says this marriage between the two organizations was a perfect fit.

Edmonton Global provided the expertise in hosting and travelling to trade missions while API served as the subject matter expert to evaluate the opportunities for their viability.

“Together, the two organizations highlight the opportunities here in Edmonton and drive significant life sciences projects in our region,” says Truong. Truong adds that their sights are set high with the ambition to bring more than $1 billion in investment over the next decade.

Success stories fuelling progress

One recent and successful example of their collaboration is the Canadian Critical Drug Initiative (CCDI), a $170 million investment project to create an integrated research, development and manufacturing cluster in Edmonton. The project will add needed capacity to produce and manufacture small - molecule therapeutics help develop critical hospital drugs, and propel innovations from leading research institutes across Canada all while providing more than 350 jobs in the Edmonton region. A new 40,000+ sq. ft. manufacturing facility is expected to open in 2026.

Edmonton Global CEO Malcolm Bruce says CCDI is just one of many success stories in the Edmonton region’s life sciences sector. He believes the region can become a successful life sciences cluster in the years to come.

“The CCDI project, which we worked on with API and the University of Alberta, has become a life sciences centre piece for the Edmonton region,” says Bruce.

Share your thoughts on business issues with the Edmonton Chamber at policy@edmontonchamber.com

“There are many other examples of this sector’s growth potential – Drug Bank, Future Fields, the Alberta Diabetes Institute, Gilead’s impressive facilities and talent, among others. This region can become a strong life sciences cluster; there

56 OCTOBER 2023 // BUSINESS IN EDMONTON // BUSINESSINEDMONTON.COM

is no ceiling for the potential this region has to develop medicine, vaccines, training, research and development, and cures and treatments for ailments.”

Edmonton was recently ranked as one of the life sciences “ecosystems to watch” by the Global Startup Ecosystem Report 2021, Life Sciences Edition. Currently, life sciences activity accounts for seven per cent of economic activity in the Edmonton region.

Technology commercialization key to success

A key factor to growing the region’s life sciences sector is leveraging technology commercialization and turning ideas into real products to bring to market.

“We need to commercialize life science products for the benefit of the community,” says Bruce. “API is instrumental in helping drive that technology commercialization and when companies see that their idea can be transformed into a product, we hope this will attract more companies to locate in the Edmonton region.”

“Technology commercialization is so important,” says Truong. “Other successful life sciences clusters like Boston, San Diego and San Francisco are strong in technology commercialization. In the Edmonton region, we have a strong foundation in technology commercialization – the talent is here as is the industrial capacity to bring a product to market, so we are well positioned.”

Big ambition backed by existing capabilities

Bruce says Edmonton’s history as an energy hub, its recent investment in artificial intelligence (AI)

companies and a robust supply chain will all contribute to the growth of the region’s life sciences sector.

“A lot of things have lined up perfectly to help us succeed so far – we have the talent, the resources and the political will to make this sector even greater. We took risks in the past and made decisions that have now started to pay off in spades. The key will be to activate opportunities to create real benefit for Albertans,” says Bruce.

“The sky is the limit,” says Bruce.

“In order for the Edmonton region to be successful in creating a life sciences cluster, we have to expand the ecosystem first,” says Truong. “This means bringing together a diverse group of players – small, medium and large companies, service providers, government, venture capitalists and economic development agencies like Edmonton Global, among others.”

“We have to think big to be big,” says Truong. “We want the outcome to be much greater than the efforts we are putting into it – that’s how you develop a cluster in life sciences.”

All signs point to big opportunities and the potential to significantly grow this sector in our region. Edmonton Chamber members and partners, API and Edmonton Global are leading the way to attract life sciences investment, people and companies to the Edmonton region to benefit Albertans.

The Edmonton Chamber’s focus is to advocate, educate and connect. If you need to get in touch with us, please email policy@edmontonchamber.com.

BUSINESSINEDMONTON.COM // BUSINESS IN EDMONTON // OCTOBER 2023 57

BOOSTING EDMONTON’S SMALL BUSINESSES

Now, more than ever, Edmonton’s Small Business Week (SBW) is valuable and important. Not only because Edmonton’s annual SBW is a terrific opportunity for entrepreneurs to get together, network, share information, compare highs and lows, ups and downs – it is a particularly good time to recognize and celebrate our local small businesses.

Small Business Week is set for October 15 - 21, 2023. It is a national program started 43 years ago by the Business Development Bank of Canada (BDC). According to BDC figures, SBW is an annual celebration of entrepreneurship and a chance for more than 10,000 entrepreneurs to network and celebrate people-building businesses across the country. Coast to coast, in most major business areas, like Edmonton, the planning and the coordination is led by the local Chambers.

According to Statistics Canada, there are more than 1.2 million small and medium businesses (SMEs) in Canada. Contrary to common business myths and stereotypes, the criteria that determines small or big business does not depend solely on balance sheets. The number of employees defines the criteria to be referenced as a small business –and more than 98 per cent of all Canadian private sector businesses have fewer than 100 employees.

With more than 33,000 businesses in the Edmonton region, some 94 per cent are small businesses. The most recent City of Edmonton Economic Indicators Report tracked that local small businesses generate around 30 per cent of the city’s

GDP and provide employment for over 250,000 people. The top industries for small businesses in Edmonton are construction, professional services and retail.

In our region, much of the SBW planning and coordination is done by hard work at the Edmonton Chamber of Commerce, which has the distinction of being one of the longest-running and most influential business organizations in Canada. The Edmonton Chamber has contributed to the prosperity of the region for nearly 130 years and its 1,700+ member companies collectively employ more than 100,000 Edmontonians.

As well as being the organizers of Edmonton’s Small Business Week, the Chamber is a year-round booster of Edmonton small business.

“Our local small businesses inject innovation, growth and a sense of community into our city,” says the upbeat Haydar Al Dahhan, interim president and CEO of the Edmonton Chamber. “Small businesses make up 98 per cent of the businesses in Canada and employ two thirds of all working Canadians. Here at home, small business is an essential part of what makes our city great.”

He is positive but realistic about the past few years of challenges and broadsides, particularly for Edmonton’s small businesses. “They have had to adjust to market factors such as health restrictions, changing expectations of their customers, labour shortages, surging costs, inflation, supply chain shortages and the many adjustments for more digital retail competition.

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SBW WILL UNDERSCORE THE POSITIVITY. AL DAHHAN POINTS OUT THAT, DESPITE THE RECENT DISRUPTIONS, EDMONTON ENTREPRENEURS ARE SHOWING UNWAVERING DETERMINATION AND CREATIVITY WITH RESOURCEFULNESS, INGENUITY AND GROWTH INITIATIVES.

“While all businesses, big and small, also faced the crunch, small businesses are often more affected by them. As a result, StatsCan studies show that small businesses are somewhat less optimistic than larger businesses.”

SBW will underscore the positivity. Al Dahhan points out that, despite the recent disruptions, Edmonton entrepreneurs are showing unwavering determination and creativity with resourcefulness, ingenuity and growth initiatives.

“SBW is an opportunity to celebrate business successes and share resources to help small businesses navigate the issues.”

Two previous Chamber award-winning small businesses underscore the value of small business recognition.

Unbelts is an innovative and fresh Edmonton small business, making a big impact. As it proudly flashes on the company’s website, “Unbelts …makes belts! The company’s focus is “One belt, to fit all bods.” According to Unbelts founder and owner, Claire Theaker-Brown, “Unbelts is the most size-inclusive belt in North America.”

It’s also an award winning, Edmonton small business success story.

“Collaboration and a high comfort level with constant change are keys for small business success,” she points out. “Edmonton is very community-oriented and we see local customers wanting to support small businesses. You’d think it would be challenging to grow a sustainable apparel business outside of Canada’s fashion centres like Vancouver or Toronto, but the local love makes up for it and shows how much potential there is here for a revival of Edmonton’s apparel manufacturing past.”

Theaker-Brown adds that SBW is great for our local small businesses, who are the backbone of the local economy.

“It’s a chance to shine! The recent Chamber award was really gratifying confirmation that Edmonton values purpose-based businesses.”

FASCINATING CONVERSATIONS AND ESSENTIAL INSIGHTS ABOUT BEING AN ENTREPRENEUR, STARTING A NEW BUSINESS AND PROTECTING YOUR INTELLECTUAL PROPERTY.

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// SMALL BUSINESS WEEK
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Although Edmonton’s Food Bank has a vital and unique business model, it is very much a small business. As an affiliate member of Food Banks Canada, it is committed to the mantra of “Relieving hunger today. Preventing hunger tomorrow,” and envisions a community where hunger does not exist and where all citizens have access to an adequate and nutritious supply of food.

As with most small business models, the work can get challenging.

“We are an Edmonton small business,” says executive director, Marjorie Bencz, “but a large part of our success is the foundation of being true to our values, vision and mission and being clear about the programs and services that we provide. We focus our energy on what we need to do and what we can do well.”

While award recognition is positive and motivational, “Edmonton is a beautiful city full of caring, kind people. Like all large centres, we have our challenges, but the Edmonton community continues to work together to overcome these challenges,” she adds.

“EDMONTON IS A BEAUTIFUL CITY FULL OF CARING, KIND PEOPLE. LIKE ALL LARGE CENTRES, WE HAVE OUR CHALLENGES, BUT THE EDMONTON COMMUNITY CONTINUES TO WORK TOGETHER TO OVERCOME THESE CHALLENGES,” SHE ADDS.

The Chamber notes that the various events and opportunities will be added dimensions to boost Edmonton and inspire small businesses to confront challenges and focus on growth and win in today’s competitive global environment.

“It’s not only about having the will, but also about having the tools and resources, both financial and non-financial.”

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ABOVE: EDMONTON FOOD BANK

Virtual C-SUITE

THE FRACTIONAL LEADERSHIP TREND

In so many ways, business and the workplace are morphing, changing and re-inventing themselves. Departments. Divisions. Head offices and regional operations. Supervisors, mid-management. So, it is no surprise that the executive row is not immune.

While consultants-for-hire have been a fact of business life for generations, the new concept and trend of “fractional leadership” is gaining popularity and is occasionally called “consultants-on-steroids.”

With the rise of fractional hiring at various levels, many businesses are outsourcing to gain deep and very specific expertise and to achieve the crucial ability to scale at the executive level.

Traditionally, business owners (who wore most of their business’ executive hats like CEO, CFO and other key decision-making roles) built a robust team of internal employees who worked closely together, had meetings around the big boardroom table and problem-solved, all from within.

For various contemporary business reasons, that is no longer the most viable strategy.

Business leaders have learned that strictly internal thinking and expertise have limits. Some begrudgingly acknowledge that, in today’s demanding business environment, one person can’t possibly meet the scope that fractional teams can provide. Fractional leadership offers the business strategic executives with hands-on experience across a range of functions, from CMO, CTO, to CFO and other key roles. For many businesses, bringing in a fractional leader can be a compelling strategic option for many reasons. Key examples are the value of a fractional chief marketing officer (CMO) or chief communications officer (CCO).

VIRTUAL C-SUITE // MANAGEMENT & PROFESSIONAL SERVICES
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Fractional leadership is also a potent bonus because it allows the business to skip the imprecise recruiting ritual and onboarding process and go straight to doing the actual work. Some go as far as calling the dramatic new business trend the “virtual C-Suite.”

“In the last five to seven years, the whole concept of fractional leadership has really become a frequently used term and a popular option for some businesses,” says the upbeat Craig Kalvin, principal at Edmonton’s CK One Solutions. “Executives in all areas of leadership are working on a fractional basis to give companies the valuable benefit of experienced, but strictly part-time, executives.”

When it comes to comparisons with conventional consulting, experts like Kalvin note that it is a lot like apples and oranges.

“The fractional leadership model has raised the level of responsibility. Conventional consulting tended to be used to help complete a task. Fractional leadership is more about bringing on skilled and experienced leaders to become part of the management team, without needing them to sit at a big desk five days a week,” he explains.

“Especially in the Edmonton area, most successful fractional leaders have plenty of experience in the roles they are filling. Same for some consultants, but not necessarily. Fractional leaders become part of the team when the arrangement is set up properly. Consultants often maintain some degree of separation. Fractional leaders are available to the company beyond the length of the project.”

According to Greg Hussey, president of Impact HR in St. Albert, “Fractional leadership is utilized for the C-Suite or higher level senior managers. It became popular because it enables an organization to access skills on an as-needed basis, particularly if they do not have the budget for a fulltime permanent executive hire.

“Fractional leaders work in a business, usually on a parttime basis, but they are embedded in the leadership team, often helping to steer the business through times of change. Fractional leaders are more experienced and provide direction for important business functions.”

Hussey differentiates that fractional leaders are unlike consultants who typically work on a project or address a

HUSSEY DIFFERENTIATES THAT

FRACTIONAL LEADERS ARE UNLIKE CONSULTANTS WHO TYPICALLY WORK ON A PROJECT OR ADDRESS A DEFINED PROBLEM AND ARE HIRED ON FOR A SPECIFIC PERIOD OF TIME TO ANALYZE A PROBLEM, DEVELOP A SET OF RECOMMENDATIONS AND IMPLEMENT AN ACTION PLAN.

defined problem and are hired on for a specific period of time to analyze a problem, develop a set of recommendations and implement an action plan.

“It is advantageous for mature organizations who are not experiencing much growth and it also benefits growing organizations that require executive skills while they scale up. Companies can bring on an experienced fractional leader without making a long-term commitment. For some organizations, it is much more beneficial to have the flexibility, without the added costs that come with a full-time permanent executive.”

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ABOVE: EDMONTON’S GREG HUSSEY, PRESIDENT OF IMPACT HR.

The experts agree. For small and mid-size businesses, there are pros and cons, successes and challenges.

“Fractional leadership allows mid-to-small size businesses to access talent that would not have been available to them in the past,” Kalvin points out. “For example, in the finance world, a business generating $2M per year in revenue often cannot afford, and really does not need to, pay $150K+ for a full-time CFO with experience.

“They can reap the benefits of having that same skillset available to them once per week or when they are going through a significant project like year-end, budget time, merger and acquisition, complicated issue, etc.”

He admits that, sometimes, the new “virtual C-Suite” concept may require re-thinking to fit some management teams. “Just as an example, it may not work as well if the owner/CEO or the management team are the type that require immediate answers whenever an issue pops up or when an idea is generated. One of the challenges is learning to assess what requires immediate attention. The business may need to adjust and get used to the rhythm of working with the fractional leader.”

Hussey admits that while fractional leadership is exciting and effective, there are possible downsides. “Since a fractional leader is not employed on a full-time basis and likely working for multiple companies, they may not be as responsive as a full-time employee may be. There could be

delays in making decisions, slower progress on projects and a longer time to build relationships with the leadership team.

“They may also not have the same knowledge base or understanding of the company and the culture; this can lead to challenges when it comes to making informed decisions. Also, fractional leaders may not have the same level of commitment as a full-time leader or the other members of the leadership team. They may not be held as accountable for any negative decisions and they may not be subject to the same level of oversight over their performance,” he says.

The economy, ever-changing trends and lessons learned from pandemic disruptions are all factors in the increasing popularity of fractional leadership.

He continues, “The recovery from the pandemic and other external factors, such as inflation and higher interest rates, have accelerated fractional leadership. As many organizations navigate the post-pandemic world, there is still much uncertainty, especially with so much talk about a looming recession.

“Organizations, in general, are likely to increase fractional leadership, with much uncertainty remaining and a heightened level of budget conscientiousness. Many organizations are revisiting their structure and determining where there are opportunities to efficiently utilize a fractional leader.”

There is positive momentum as businesses embrace the trend of fractional leadership and there is growing consensus that a fractional leader brings more objectivity and a fresher, outside perspective when it comes to their subject matter expertise and experience of having managed teams within different company cultures.

Most importantly, fractional leaders offer fresh ideas. They have a unique focus to challenge a business’ status quo.

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ABOVE: CRAIG KALVIN, PRINCIPAL AT EDMONTON’S CK ONE SOLUTIONS.
“FRACTIONAL LEADERSHIP ALLOWS MID-TO-SMALL SIZE BUSINESSES TO ACCESS TALENT THAT WOULD NOT HAVE BEEN AVAILABLE TO THEM IN THE PAST,” KALVIN POINTS OUT.

LOCAL PROFESSIONALS CAN GIVE YOU THAT Luxe Life

The pandemic had many undesirable aspects, but it did collectively open our eyes to some positives. With travel as the new taboo and local attractions shuttered, we all simply… stayed home. By staying home, we cast a much more critical eye on our surroundings and in short order homeowners were buying bidets, perfecting patios, renovating kitchens, putting in playrooms, going for those home pools and so much more. Well, the pandemic is over and we are collectedly sitting around in some pretty nice houses and yards. Now what?

It’s time to take advantage of the home base! That’s what! And Edmonton has some very cool professional services to help you make that happen.

Have you ever hosted a dinner at home but didn’t want to deal with the prep and cleanup? Or, do you look at your new appliances and wish you were maximizing their use?

Your Kitchen Catering is here with custom menus, cooking lessons and solutions for home-based events.

“The vision and concept of Your Kitchen Catering came to be at the beginning of 2017 out of a passion and love for cooking and entertaining. We wanted to offer not just a catering service but a personal and unique culinary

experience with custom menus with home-cooked, restaurant caliber food prepared fresh on-site,” says cofounder and owner Melanie Kendus.

“My husband and I felt there was a need for a business that brings this type of catering to people in the comfort of their own homes for parties, cooking lessons, small gatherings and events.”

From set-up to clean-up, Your Kitchen Catering works with each client to create a personal, flexible, unique menu that fits the occasion, budget, tastes and guests’ dietary needs.

She continues, “Hosting any occasion at home can be very stressful, time consuming and is a lot of work, which can take away from the enjoyment of why you’re getting together with friends and family in the first place. Sometimes it’s difficult to give up that control but we so often hear from the host at the end of the event, ‘It was so wonderful to be with my guests, relaxed and not feel like I missed out on anything or be completely exhausted.’”

Having a private food service on hand for in-home events is wonderful but thanks to their cooking classes, you can enjoy restaurant-style meals all year long.

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YOU DON’T NEED A RESORT TO ENJOY SOME OF LIFE’S LUXURIES. YOU CAN INDULGE RIGHT AT HOME.

“We enjoy sharing our love of cooking and things we’ve learned through our travels, culinary experiences and ongoing self-education by offering fun private and group cooking lessons,” smiles Kendus. “Whether its handmade filled pasta, sausage making, a Thai curry dish or another cuisine you want to try your hand at, our customized cooking lessons can be completely hands-on or by interactive demonstration.”

She adds, “We all have busy lives and cooking can become just another chore in our day-to-day. We want to make it fun again!”

Learning to love your own kitchen is easy when the tasty meals are coming out of it but what about the rest of your house? When it feels like only a miracle will get the house clean so you can just come home and relax in it, one call gets you the sweet proverbial sounds of the angel choir… heralding the arrival of Miraculous Maids.

“Miraculous Maids, part of the Mosaic Family of Companies, is a premium cleaning service catering to residential and multi-family commercial clients. Our company stands out by implementing a rigorous hiring process and a comprehensive training structure for our team members. We firmly believe in the importance of execution and client satisfaction,

HAVE YOU EVER HOSTED A DINNER AT HOME BUT DIDN’T WANT TO DEAL WITH THE PREP AND CLEANUP? OR, DO YOU LOOK AT YOUR NEW APPLIANCES AND WISH YOU WERE MAXIMIZING THEIR USE? YOUR KITCHEN CATERING IS HERE WITH CUSTOM MENUS, COOKING LESSONS AND SOLUTIONS FOR HOMEBASED EVENTS.

which is reflected in our approach to service delivery. Our commitment to providing a high level of service, coupled with a personalised and professional touch, has enabled us to establish a strong and reputable brand in the industry,” says Melissa Yammine, brand manager for Miraculous Maids.

She knows how important it is to be able to enjoy our home spaces and how distracting and stressful it can be when those spaces are untidy.

“As adults, we often find ourselves burdened with routine tasks that demand our time, physical effort and mental coordination. It can be challenging to carve out the time and energy needed to maintain a clean and organised living space. That’s where Miraculous Maids steps in,” she says. “By taking on the responsibility of cleaning, we free you from the burden of these tasks.”

The biggest value? Reclaimed time that can be spent on activities that bring joy and relaxation, or even time to write that book, further education, enjoy a side hustle or put those cooking lessons you just took to good use.

However, “Our services extend beyond simply saving time,” Yammine adds. “A clean and organised home contributes to

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ABOVE: TUNA POKE TASTING SPOONS FROM YOUR KITCHEN CATERING.

an enhanced sense of comfort and tranquility. In addition to serving as a personal convenience, our services also make for a thoughtful gift for the busy individuals in your life. Imagine the joy of coming home to a spotless house or walking into an impeccably cleaned office space. Miraculous Maids is here to turn that dream into reality!”

Say “private home cleaner” to some homeowners, however, and you will be met with a wall of questions. Yammine is happy to put misconceptions to rest.

“One myth is that homeowners need to provide their own cleaning products or equipment. At Miraculous Maids, we bring all the necessary supplies and equipment for a professional cleaning experience. Another misconception relates to pets in the home. Some clients believe they need to remove their pets during the cleaning process. However, if the pets are friendly and not disruptive to our cleaning,

THE BIGGEST VALUE OF A CLEANING SERVICE? RECLAIMED TIME THAT CAN BE SPENT ON ACTIVITIES THAT BRING JOY AND RELAXATION, OR EVEN TIME

there is no need for them to be relocated. We are comfortable working around pets and ensuring their safety. Lastly, some homeowners wonder if they need to be absent from the house during the cleaning. We want to clarify that it is entirely up to the homeowners. Our professional team can clean while the homeowners are present or not, depending on their preference.”

There are options, too, depending on the need. Yammine explains, “We cater to those who desire deep cleaning services to revitalise their living environment, whether it’s a one-time deep clean or regular recurring cleaning to maintain a spotless home.”

A private chef and cleaners are just two of the professional services you can engage to live a little more luxuriously at home. Why not hire an interior decorator to truly make your home office your own? Have a pool company on a schedule to handle your pool or spa’s maintenance? Lawn companies can keep your yard in tip top shape. Artists and comedians can draw caricatures or make your guests laugh at your next barbeque.

By design (and yes, also by regulation) we all spend quality time rediscovering and fixing up our homes. Now that people are allowed back in, spend that time wisely by using the services that help you and your guests enjoy it to the fullest.

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TO WRITE THAT BOOK, FURTHER EDUCATION, ENJOY A SIDE HUSTLE OR PUT THOSE COOKING LESSONS YOU JUST TOOK TO GOOD USE.
PHOTO SOURCE: MIRACULOUS MAIDS

45th Anniversary

THE INDEPENDENT JEWELLER

Independent Jewellers celebrates 45 years

It is never just a diamond. It is not just a necklace. Jewellery is personal and always tells a story; sometimes a love story, sometimes an heirloom story, a celebration, an event, a milestone. Gerry Gilroy, founder and president of Independent Jewellers, has been helping people share and preserve their stories for 45 years. Whether it is a newly engaged couple shopping for wedding bands or long-term clients having a lost or damaged ring recreated through 3D printing technology, Independent Jewellers is the solution.

Independent Jewellers • Celebrates 45 Years
By Nerissa McNaughton with photos by Rebecca Lippiatt
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“I was in furniture retail but carried some Scandinavian jewellery in the store,” Gilroy reminisces. “However, the jewellery side kept getting bigger and bigger. So, I opened a jewellery store.”

In the late 70s, Alberta was booming. An upscale jewellery store – with a difference – was the ideal fit for the growing city. Within five years Independent Jewellers had 15 locations across Alberta. As times changed, so did the footprint of the brand. Gilroy consolidated the locations into the “superstore” of the jewellery brand located in Mayfield Common. After 17 successful years, he decided to branch out yet again and build his very own stand-alone, full-service jewellery store in West Edmonton, the store we know today.

“That was a big move on our part.” says Gilroy, “A big gamble that has proven successful.”

It was a calculated risk. At 32,000 square feet, it is the largest jewellery store in Canada.

From day one Gilroy wanted Independent Jewellers to be a place where both customers and staff felt right at home. It was important that every guest could find something in their price range and to feel just as welcomed if they were spending $100 as the person

It was a calculated risk. At 32,000 square feet, it is the largest jewellery store in Canada.

spending thousands. His business plan was to create a store where there were as many services as possible under the same roof so each item, especially jewellery brought in for repair or resetting, would not leave the facility – this is important for quality and security. Every year Gilroy made changes and additions to remain the best in the industry.

“When I started Independent, we did something no other jewellery house in the region had done – I hired an in-house goldsmith and an in-house gemologist,” says Gilroy. “Today we also have CAD designers, 3D printers, the ability to make casts/molds in-house, and more. We are upgrading and learning all the time. That will never change.”

The focus on quality diamonds has never changed either.

“Diamonds are our biggest thing,” says Gilroy. “We offer a lifetime trade in and price matching. I’ve been selling diamonds for 45 years. Trust me, I know how to buy them.”

Independent Jewellers • Celebrates 45 Years • 2
Heather Cabral – General Manager and Gerry Gilroy - Owner.

Gerry, it has been an honour to work with you over the past 25 years and we wish you many more years of success.

Congratulations Independent Jewellers on your 45th anniversary!
canadianrocksdiamonds.com

Canada is the third largest diamond supplier in the world and ships many of these gems to overseas markets. Many people actually own a Canadian diamond but don’t realize it. Gilroy focuses on Canadian diamonds to support local business and because they are mined ethically and responsibly.

The desire to create a welcoming place for shoppers and staff was realized too.

Gilroy continues, “I make sure the customers are looked after. Every aspect is built from service and expanded from that. Prices are good. Selection is good. We do not focus on only one demographic of client. We have special jewellery options for everyone, regardless of budget or needs. Customers can buy a ring and have it sized in-house. We get lots of out of town service because of that; the ability to have a ring appraised, sized, etc. without having to come back days later to pick it up.”

He adds, “About 80 per cent of our staff have been here for over 20 years. Some for over 40. That means the knowledge has been retained and we can provide service that other stores just can’t match,”

The flagship store feels “right at home.” It is open, airy, and the displays are easy to access and view. Staff are helpful and never pushy.

“About 80 per cent of our staff have been here for over 20 years. Some for over 40. That means the knowledge has been retained and we can provide service that other stores just can’t match.”

Heather Cabral, general manager, says, “Customers say we have the feel of a small company, but the services of a huge operation. People feel comfortable because they can come into the store and see and chat with the owner. If they call and say they want to talk with Gerry, he will answer.”

She continues, describing some of the other ways Independent Jewellers sets itself apart.

“We also do a lot with corporate sales incentives in a way that fits the budget and goals of our corporate clients. We create rings, pendants, earrings and more for corporations that want to reward employees. This helps with staff retention.”

The corporate reward program has grown quickly over the past few years.

Independent Jewellers • Celebrates 45 Years • 4
CANADA'S BEST VALUE $12,999 14Kt 1.50ct ANNIVERSARY SPECIAL TH

Cabral explains, “The program is flexible, easy and hassle free. While we have offered a corporate rewards program for 40 years, technology has made the process faster, more affordable and lowered minimum order requirements. In the past we used a third party for this program but have since brought it in-house. The experience from start to finish is a smooth one and in this area, we have doubled our business.”

Cabral continues, “Thanks to the 3D printers, CAD and

Elegant Jewelry for Elegant

We wish you many more years of continued success.

and reuse jewellery. We can do a single ring or a batch of over 100.”

Gilroy adds, “If you can dream it, we can make it, be it a hand-carved piece, which is a unique art form, or using our technology. No matter what you envision, we can bring it to life. In fact, for 19 consecutive years, we have won a Consumers Choice award for exceptional customer service and product selection.”

He’s known as the man that took jewellery buying into a new experience, but there is so much more to Gerry Gilroy. Since the 1990s he was a major promoter of professional boxing, bringing high profile matches to the city and creating some of Edmonton’s most memorable boxing events. His love of sports has also made him an associate member, and long-term supporter, of the Oilers Alumni.

Giving back is second nature to Gilroy; he and Independent Jewellers support a wide variety of local non-profit organizations and charities. For years they have donated a percentage of online sales to the local Meals on Wheels organization. He was also gifted a trophy from the mayor for 25 years of hosting boxing events that helped to bring economic success to the city.

Despite creating the largest jewellery house in Canada, driving economic growth for the city, giving back in many ways and making thousands of customers’ dreams come true, Gilroy remains humble. He loves nothing more than to be on the showroom floor helping customers, in the community helping locals or talking to the staff to ensure they are having a good day.

“I’d like to thank all our loyal clients for their continued support, the community, and many organizations, especially Glendale Golf & Country Club and the Oilers Alumni,” he says. “And of course, my staff who always work hard to provide the best customer service and support me in this incredible journey.” www.johnswholesale.ca

Independent Jewellers • Celebrates 45 Years • 6
Moments! Congratulations on 45 years!
Wholesalers of Fine Jewelry Since 1981 Image Jewellery Manufacturing Inc. Manufacturer and Wholesaler of Fine Jewellery 2015 - 98 Street NW • 780 435 8831 Congratulations on 45 Years! 1.00CT LAB-GROWN DIAMOND RING $1499
luxury within reach unique designs 1-800-665-6256 | INFO@MALOBANDS.COM | MALOBANDS.COM Independent Jewellers • Celebrates 45 Years • 7 continues to what he loves best – help people tell and preserve their stories, one item of jewellery at a time. shop@independentjewellers.net independentjewellers.net Thank you for your continued support
Platinum Partner Gold Partners 2023Congratulations to the Leaders of 2023 JOIN US IN CELEBRATING EDMONTON’S LEADERS AT OUR 10TH ANNUAL AWARDS GALA. We will be honouring 20 individuals for their business acumen, contribution to community and their industry. These are the people who are making Edmonton a great place to live and work. TICKETS Individual ticket - $195 or Table of 10 - $1800 To purchase tickets please contact Brittany at 587-774-7624 or brittany@businessincalgary.com SAVE THE DATE THURSDAY, NOVEMBER 2 | 6PM | JW MARRIOTT EDMONTON ICE DISTRICT
Some of our winners from the 2022 Leaders Awards!
Mickie Poon Darren CurrieAmber Gunderson Jessica Culo

years

MEET WESTERN CANADA’S LARGEST FULL SALES & SERVICE MOBILE HYDRAULIC COMPANY

Gir Del Hydraulic Services, the largest full sales and service mobile hydraulic facility in Western Canada, has provided cylinder and component services, along with the innovation and sale of custom equipment and the distribution of notable product lines for 50 years. Gir Del is proud of its 24-hour service, long-term team featuring decades of hands-on experience and expanded service area.

Mike Eskiw, general manager, was just 19 years old when he obtained an entry-level job at Gir Del. Today, he says he “couldn’t have asked to work for a better company.”

“Jules DelColle and Morris Girard founded Gir Del in 1973,” says Eskiw. “Over the years it has grown from a small 2,000 square foot location to now occupy a spacious 38,500 facility. We were acquired in 1989 by Guillevin International Co. and operate as a division of Guillevin. We are also proud to be a trusted distributor for many top-quality hydraulic product lines, including the full line of Parker Mobile Hydraulic. Our in-house service and repairs, along with extensive product and component lines, ensure we are the one-stop location for all of our customer’s needs.”

He continues, “Gir Del is actively involved with the Canadian Fluid Power Association and plays a leading role in promoting Fluid Power Education in the Edmonton region. We take pride in maintaining this level of excellence and much of our growth comes from customer referrals.”

GIR DEL Hydraulic Services • Celebrating 50 Years
Nerissa McNaughton | Photos by Rebecca Lippiatt
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Mike Eskiw

That year-over-year growth took the company from around four employees on day one to nearly 50 today.

“Our long-serving staff members bring a tremendous amount of knowledge to the team,” says Eskiw. “We enjoy very low turnover and a great company culture. Things change fast in this industry in both the technical, social and environmental aspects. The longevity of our team proves the willingness to change and adapt with the technology and times.”

Eskiw credits “a deep understanding of our customers’ complex needs and our priority on quality and fast service turnaround” as key factors in the company’s success. He admits that, “beings so specialized can make finding the right individuals to fit the team a challenge but finding the perfect fit – not just anybody – for our team is what keeps our quality and reputation high.”

“People,” he adds “are often surprised about not just the variety of services and projects we can take on,

south to the Red Deer area and far up north into the Territories. We also have an impressive range of automation in the shop, which has never been used to replace staff but to empower them to do their work with less physical impact, better safety and with higher quality output. We are constantly updating our equipment and processes to ensure the quality for which we are known, and to ensure the best working conditions for our team members.”

Among Gir Del’s unique projects and products is a tunnel boring mole and a custom hydraulic auger drive.

“The City of Edmonton tunnel boring mole is an 108,000-pound, 9’6 x 15-foot piece of equipment on which we replaced and repaired all the hydraulics,” Eskiw explains. “We were also proud to have designed and manufactured a 200,000 feet-of-torque auger drive that came in at 19,500 pounds. It is over nine feet long.”

GIR DEL Hydraulic Services • Celebrating 50 Years • 2

Gir Del is in high demand for such specialized products. Another item that has received Gir Del’s innovative touch is a 36” diameter pipe rotator designed to fit onto a CAT excavator. For this project, Gir Del added all the necessary hydraulics. Gir Del has also custom built power units and repaired vacuum truck hydraulic components.

“We build or modify custom pieces to fit existing equipment doing customized jobs,” Eskiw summarizes.

François-Xavier Guillevin launched Guillevin International Co. in 1906. Led by the dynamic Jeannine Guillevin Wood, who assumed presidency of the company in 1965 upon the passing of François, the company has grown exponentially through strategic acquisitions and the establishment of numerous locations.

Guillevin acquired Gir Del in 1989, helping to empower the brand’s growth and opportunities to serve a wider client base.

Despite being one of Canada’s largest distributors of electrical material, as well as a prominent supplier of safety products and industrial supplies with over 100 centres strategically located across the country, Guillevin allows its partners in each division to leverage their unique talents and brand identity – after all, those are what drew Guillevin to those brands as they searched for companies to bring under the umbrella.

Learn more about Guillevin online at guillevin.com and on Facebook (@Guillevin).

Congratulations to our friends at GIR DEL Hydraulic Services on 50 Years in Business! Wishing you continued success! 4210 Roper Road Edmonton, Alberta T6B 3T8 Phone: 780.701.8644 • altatubeandbar.com GIR DEL Hydraulic Services • Celebrating 50 Years • 3
WHO IS GUILLEVIN INTERNATIONAL CO.?

Gir Del is not just making a difference in the field of hydraulics. You’ll also find its team members out in the community helping to make the world a better place. In addition to corporate sponsorship of an RBC Race for the Kids event and large donation to the Ukrainian Canadian Congress, Eskiw himself is a long-time supporter of the Alberta Hunter Education Instructors’ Association, following in the footsteps of his father who volunteered with the organization for close to 40 years.

As he reflects on Gir Del’s 50th anniversary, Eskiw says a very big thank you to the team and to Guillevin International Co.’s past CEO Robert J. Bouchard and present CEO Luc Rodier.

“I also thank our customers, partners, vendors and suppliers. Thank you for your continued support. I look forward to growing our mutual businesses together. To our future potential clients, please know that we are highly committed to, and very capable of, assisting you with your hydraulic needs. We invite you to get in touch to see how we can work together and help you reach your projects’ goals.”

Looking to the future, Eskiw hints that an expansion may be on the horizon, along with the possibility of increasing Gir Del’s chroming capabilities. With 50 years as the foundation – one brimming with experience, growth and too many successful projects to count – the next 50 years promise to be equally, if not more, exciting.

CONGRATULATIONS GIR DEL Hydraulic Services on 5o years! GIR DEL HYDRAULICS ON 50 YEARS Congratulations SEAL IT, MOVE IT GRIZZLYSEALS.COM 1-877-505-0155 years 15304 131 Avenue Edmonton AB T5V 0A1 P: 780-483-1060 F: 780-489-3015 www.girdel.com GIR DEL Hydraulic Services • Celebrating 50 Years • 4

A LIFELONG LEGACY

Emery Jamieson LLP celebrates 130 years

Emery Jamieson, established in 1893, is one of Edmonton’s oldest, most trusted and reliable law firms and has been providing legal services over the years in many areas of the law including litigation, corporate, commercial, administrative and government law, estate and family law and more.

W. Paul Sharek, K.C. was admitted to the bar in 1971. He spent many years helping to chronicle the firm’s history for its 100th anniversary, resulting in a beautiful book that describes how Emery Jamieson LLP has been ingrained in the practice of law in Edmonton and Alberta for more than a century. Now, as Emery Jamieson LLP celebrates 130 years this October, Sharek is happy to share highlights from the firm’s history.

“On October 1, 1893, Nicholas Du Blois Dominic Beck and Edward Corrigan Emery opened Beck & Emery. The balance between their personalities and unique skill sets were the ideal parameters for success. Emery put forth a code of ethics for the firm that still persists to this day.”

Sharek continues, “When you look back at the firm’s history, you see how many lawyers over the years were heavily involved in community activities – sitting on boards, volunteering, etc. Many of our people served the Law Society of Alberta including several who were Benchers, which is very significant because Benchers are elected by their peers to this voluntary position. The firm was prepared to have people participate in the governance of the profession.” Members of the firm were happy to serve because of their passion for law and desire to uphold the integrity of the profession. For example, Frank Ford became a Bencher shortly after the inception of the Law Society, and later became a Judge.

“The tradition of service to the profession has not waned as the years went on,” Sharek, who was a Bencher for six years, says. “Phyllis A. Smith, K.C. was a Bencher for more than 10 years, and at the end of her Bencher career in the early 1990s she was elected as the first woman president of the Law Society. The Honourable Frederica L. Schutz was a Bencher during the 2000s and was appointed a

Emery Jamieson LLP • 130 Years
Photo by Rebecca Lippiatt
79

Judge of the Court of Queen’s Bench, then later to the Court of Appeal.

He also points out that although it is not possible to name them all, many other firm members were appointed to the Court, such as founder Nicolas Beck, who had been appointed a Judge of the Supreme Court and then the Court of Appeal, and William Sinclair who in the early 1970s became the first Chief Justice of the Court of Queen’s Bench of Alberta.

Sharek continues, “We are not one of the largest firms; we are mid-sized, so the number of Benchers and court appointees is a true testament to the competency and integrity of the people here.”

The integrity of the firm has always carried weight. Sharek adds, “You saw this when we went to court. If you said you were from Emery Jamieson LLP, they knew you could be relied on and that you were prepared. That means a great deal. Our people knew they were carrying the firm’s name and they rose to the occasion.”

As the times changed and the decades ticked over into a century of service, Emery Jamieson LLP changed with the times too. This meant adopting technology and dealing with new legal matters. One of the ways the firm evolved was to join Lawyers Associated Worldwide (LAW), a global network of independent law firms.

“LAW allows us to provide better service for our clients,” Sharek explains. “If I have a client in Edmonton who does business in Vancouver or London, England, etc. I can refer that person to lawyers we know and trust in those cities.”

Kember Handzic, the managing partner, has a unique perspective based on the firm’s most recent decades.

Emery Jamieson LLP • 130 Years • 2
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Emery Jamieson LLP premises dating back to 1904. Emery Jamieson LLP have been continuous members of the Edmonton Chamber of Commerce since May 1924.

“That which made us successful a 100 years ago is different now,” he says. “However, the common thread connecting each era is adaptability. We have always been able to adapt to the changing times, from generation to generation. The composition of our firm changed. The average age has changed. We

are now a much younger firm and we are bringing it up to speed in terms of technology and values that mesh with this timeframe. We are expanding the firm by absorbing quality sole practitioners or small firms and expanding our footprint across the city to make access easier for our clients.”

Emery Jamieson LLP • 130 Years • 3
Benefits Consulting • Wealth Advisory www.belay.ca
Thank you Emery Jamieson LLP for 130 years of leadership and professionalism in our community. You have pioneered the way and positively impacted so many.
Congratulations!
Photo by Rebecca Lippiatt

Handzic explains that Emery Jamieson LLP looks for reputable, well-established firms and lawyers to merge with as this helps both firms continue their legacies and dedication to the profession.

“A merger respects both sides,” he points out. “It’s not only a business decision but one that helps us

boards and working with educational institutions to instruct the next generation, Emery Jamieson LLP, as a firm and the individual lawyers within the firm, are very active in the community. Just some of the charitable and non-profit organizations they support include the Salvation Army, Canadian Mental Health Association, CIBC Run for the Cure, the Citadel Theatre and Catholic Social Services.

Handzic adds, “Emery Jamieson LLP also supports scholarships for legal studies, including a First Nations scholarship. We understand the value of education. It is the foundation of a good and successful life; we seek to contribute to that aspect of one’s growth. A number of our members have been on the board of Alberta Art Gallery, the Edmonton Symphony Orchestra and many more. We like to participate in the life of the city because this is our community – it matters to us.”

For 130 years Emery Jamieson LLP has been providing outstanding representation for clients, supporting and driving meaningful change in the profession, remaining responsive to change, growing with the times and supporting Edmonton from education to cultural initiatives. The firm has, from day one, been grounded in integrity, passionate about the profession and a firm community supporter.

“What comes next?” muses Handzic as he ponders the future of the firm. “That will be dictated by the next generation of our lawyers. Factoring in work life balance and diversity are prominent.”

For 130 years, you’ve been serving our community with excellence and integrity.

On behalf of the firm he adds, “This is a service industry and ultimately, client relationships drive this profession. I say a very big thank you to our clients, who are the foundation of our success. We are grateful for our clients and long-term relationships, and our will and efforts to continue providing outstanding service reflects this.”

He concludes, “The real reward of being in the firm of Emery Jamieson LLP is that we are always working to improve and contribute to the legacy. In 130 years, every generation of lawyers here has mattered and has worked to preserve the integrity of the firm for the future generations.”

Southside

www.emeryjamieson.com

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Emery Jamieson LLP • 130 Years • 4
#150, 17510 – 107 Avenue Edmonton, Alberta T5S 1E9 (780) 462-1782 www.frostvaluations.com CONGRATULATIONS Emery Jamieson LLP on 130 years of Business Excellence! • Commercial Appraisals • Business Valuations • Residential Appraisals • Equipment Appraisals
Congratulations Emery Jamieson LLP!
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Get the Muck Out!

Boot-Boy is the made-in-Canada solution for a cleaner workplace

Dirt, mud and grime are not welcome in the workplace, and in some environments like hospitals and schools, tracked-in grit is more than an annoyance – it’s a health concern. The sanitation team cannot be everywhere at once, sweeping up after every person who walks through the door. So, what is the solution? It’s Boot-Boy, an affordable, compact device saving property owners and managers time, stress and money.

Boot-Boy ensures employees and customers enter the building with clean shoes. All they have to do is gently rest their shod foot in Boot-Boy and it gently and quickly cleans the shoes. Boot-Boy units are easy to assemble, plug into a standard outlet, and (depending on the model chosen) are suitable for wet and dry use. Boot-Boy is easy to clean and requires very low

maintenance. All the models have warranty, are CSA approved and are made in Canada with reliable North American and global parts.

Boot-Boy can be utilized in various settings including building entrances, oil and mining facilities, food processing plants, health centres, construction sites, recreational centres, municipal offices, apartment complexes, golf courses and farms. It’s a small product making a big difference. How did this all come about here in Edmonton?

Sheldon Schreiber, CEO of Boot-Boy Industries Inc., explains. “The history of Boot-Boy is definitely a unique one. The machine itself dates back to the 1960s but the rights to the Boot-Boy machine and manufacturing did not come to be until the 1980s.”

Boot-Boy || 35 Years 83
with Photos by Rebecca Lippiatt

As he and his team developed and refined the product, they found a ready market in the mining industry.

“However,” Schreiber adds, “fast forward to the present day and Boot-Boy is used anywhere and everywhere requiring clean floors.”

Schreiber reflects on two important milestones for Boot-Boy Industries.

“While we value all customers, small or large, there have been two customers and periods of significant growth for Boot-Boy Industries. In the early 2000s, we entered into an exclusivity agreement with a partner in Quebec, Les Produits Sanitaires Lépine. Over a period of 10 years, this partnership, along with Boot-Boy’s growing customer brand awareness, doubled our production and sales volumes.

“More recently, a new partnership was formed with Uline in 2021. What started as a sample unit and small initial order has quickly flourished into one of our largest Canadian distributors and Boot-Boy’s exclusive distributorship for the USA and Mexico. This partnership allowed us to double our full-time staff and initiated the ordering of raw material production runs within Canada in order to meet growing customer demands.”

He smiles as he discloses a fun fact, “Initially Boot-Boy was targeted towards one market only: curling clubs.

The idea was to use the machine prior to going on the ice surface to remove dirt from the bottom of curling boots. Given the machine’s longevity, we can now count on one hand how many we still sell to curling clubs… and it’s not many!”

Assorted Boot-Boy machines and accessories. Boot-Boy technicians assembling units at Sherwood Park facility.

He describes the units as “workhorses.”

“In what seems like a disposable world these days, our machine is built to last. We have seen machines from all decades still in operation. Some obviously require normal wear and tear replacement parts but other than that, and with a little regular TLC, they are good to go. The Boot-Boy machine is CSA approved, which gives us an advantage in the market as many clients require this standard for their products. In addition, the electrical components required to complete our assembly process are North American based and we are proud to be able to say the Boot-Boy is made in Canada.”

At Boot-Boy Industries, the corporate culture is just as high-quality as the products produced.

“We pride ourselves on our high level of customer service,” says Schreiber. “In doing so, we have gained many long-term, loyal customers. We are also fortunate to have a very low level of turnover in staff, which is critical to our success.”

The established work culture and hardworking team ensure Boot-Boy Industries can work together to overcome industry challenges.

“Like so many companies during the pandemic, our greatest challenge was supply chain related,” says Schreiber. “In fact, we were experiencing fabrication delays dating back to 2019 that were obviously magnified once the pandemic hit. Although these delays were unfortunate at the time, in the end it could not have worked out better. We have since established new fabricating partnerships, both internationally and domestically, that have been beneficial to our company in all aspects.”

Congratulations on 35 years! www.vkollp.com Congratulations to Boot-Boy on 35 years in business! Build for the future. Let NFP take the worry out of protecting it all. www.nfp.ca Insurance Brokerage & Consulting TAK International would like to congratulate Boot-Boy on their 35th Anniversary! We are proud to be a part of a growing Edmonton Success Story. 11507 100 Avenue NW, Edmonton AB T5K 2R2 780.482.1495 • info@tak.ca • www.tak.ca Boot-Boy || 35 Years || 3
The most popular Standard Model Boot-Boy.

He continues, “The long-term relationships we have built over the years are what I personally find the most rewarding. Business is business but when I can pick up the phone and chat with our distributors or suppliers about their family vacations or if their child is still playing hockey, it feels much more personal and less like a business transaction.”

Schreiber is proud to be headquartered in Sherwood Park and call the Capital City area home base as BootBoy Industries continues to grow into markets across North America and into Mexico.

“Edmonton has always proven its ability to band together and rise above any challenges,” he smiles. “The city and its people are very resilient.”

In support of the city and the communities in which the company serves, Boot-Boy Industries supports a variety of charitable and non-profit interests.

Boot-Boy Industries is a local company producing a made-in-Canada solution. It’s the humble workhorse unit that makes a big difference to the cleanliness of the workplace environment, to savings on janitorial costs and to the well-being of those working or visiting an establishment.

“Give the Boot-Boy machine a chance!” Schreiber concludes. “We are very proud of the fact that customers are always satisfied with our product. We are extremely excited about the growth potential in the USA. The Boot-Boy machine is well recognized within Canada as it has been around for over 50 years. In the USA however, our machine is just now gaining in recognition. We are confident that the quality of our product along with the partnership we have established with Uline will be key factors in achieving the next level of growth for Boot-Boy Industries. For us, word of mouth still remains one of the key avenues to obtaining new customers. This speaks volumes to the Boot-Boy product and its quality.”

1-800-661-2492 • Sales@Boot-Boy.com boot-boy.com Boot-Boy || 35 Years || 4 Follow us on Facebook, Instagram and Twitter.
Ownership Team: Treena and Sheldon Schreiber (Missing: Elaine and Gord Fooks).
EMPLOY You've got jobs. We have people. Let's collaborate. A www.employabilities.ab.ca E-mail jon@employabilities.ab.ca or call 780-945-4639 to learn more. Let us connect you to an untapped workforce of Albertans ready, willing, and able to add value to your business.

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