the innovaton news & trends in oslo 19
INNOVATION NEWS This year’s Oslo Innovation Magazine with many new features. Read more! PAGE 04 HIT YOUR TARGET - ADVERTISE WITH OSLO INNOVATION MAGAZINE! PAGE 06
share your #whyoslo www.oiw.no PAGE 8
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Oslo Innovation Magazine
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A Unique Opportunity
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Check out the OIW 2013
This year’s Oslo Innovation Magazine will be ready from the press in the first week of october. Oslo Business Memo are buzy preparing the magazine with news content and new design.
Distributed to VIPs and the enterpreneurial and innovative community, with a circulation of 20 000 paper copies and and a global web distribution, Oslo Innovation Magazine is an offer business advertisers can’t refuse.
Oslo Innovation Week has become the biggest innovatrion conferences in Europe. On the web page http://www.oiw.no you will find details on what is going on during the week.
Share your #whyoslo Share your own view on #whyoslo - your expectations, your experience, your needs, your thoughts, your ideas!
COVER & MAGAZINE DESIGN Cathrine Pangopoulos PHOTOS ON THIS PAGE 01. Entrepreneurial prize winners debate, page 16–17 (Photo: Gorm K. Gaare) 02. Troubleshooter Runar S. Eggesvik about music in Oslo, page 26–28 (Photo: Gorm K. Gaare) 03. Mesh houses creative individuals, page 12–14 (Photo: Margit Selsjord)
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04. Dilek Ayhan, Managing director Alaga, recruits intercultural talent, page 6–11 (Photo: Victor Emanuel Lestat) 05. Profile on Hallstein Bjercke, The City Government’s Culture and Trade Commissioner, page 22–23 (Photo: Gorm K. Gaare)
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STORIES ON OSLO ATTRACTIVITY
New Innovation Magazine Following last year’s success, a new and bigger issue of Oslo Innovation Magazine is due this fall. The magazine is published in conjunction with the Oslo Innovation Week in October. TEXT OSLO BUSINESS MEMO, PHOTOS GORM K. GAARE NEW MAGAZINE The inter-municipal company Oslo Teknopol is the publisher of Oslo Innovation Magazine, with a paper circulation of 20 000 copies. The magazine comes in English and will focus on the attractiveness of Oslo as part of the international and innovative business and entrepreneurial community. Media entrepreneurs Oslo Business Memo AS produces the magazine, this year with an upgraded design concept provided by Cathrine Pangopoulos, Awchat & Olsen Design. APPEAL - Oslo Business Memo was chosen to produce the magazine because we wanted a partner who can help us tell stories and visualize the activities within entrepreneurship and innovation in Oslo, says CEO Fredrik Winther at Oslo Teknopol. - We are very pleased to be selected as the supplier of Oslo Innovation Magazine, with the development of both the editorial product, sales and production from A to Z. The collaboration with designer Cathrine Pangopoulos helps us to further strengthen the magazine profile, says Magne Otterdal, CEO at Oslo Business Memo AS. The magazine will deal with issues related to the Oslo region’s attractiveness for knowledge workers, investors and entrepreneurs. The magazine will have
strong ties to the Oslo Innovation Week in October, and questions in this regard will be emphasized in the magazine. This year’s edition is planned for 68 pages and will be printed in Oslo by RK Graphic. GLOBAL AUDIENCE - Oslo Business Memo marketing executive, Finn Eirik Larsen says Oslo Innovation Magazine is a golden opportunity for players who want to be visible in a Norwegian international business magazine. - The magazine will have a long life with targeted distribution both fysically in Oslo, adressed to VIPs and the innovative community. Moreover, this English language publication, as web-distributed pdf version will have an extended global audience, says Larsen. BIGGEST IN EUROPE Oslo Innovation Week is Europe’s biggest innovation conference of it’s kind, and this year’s evemt is being held for the 8th time when global and Norwegian investors, entrepreneurs, scientists and business leaders gather in Oslo from 14 to 18. October 2013. The week consists of around 40 different events where the focus is on topics related to innovation and industrial policy, capital and funding of growth projects, innovation created
FROM TWITTER: THE #WHYOSLO TWEETS
SICamp Norway @SICampNorwayThe city of Oslo has a current annual growth exceeding 1 0,000 --> one of the fastest growing cities in Europe. http: ow.ly/dE6rx #whyoslo http://sicamp.no
Gründerjakten @Grunderjakten Oslo is starting to look more and more like a hot spot for young entrepreneurs. We’re excited to be a part of it! #whyoslo http://grunderjakten.no/
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from research and youth and entrepreneurship. - The aim is to bridge the gap between entrepreneurs, investors and experts in order to promote innovation and growth, says Fredrik Winther. He emphasizes particularly that the Innovation Week will be a showcase of Oslo as an attractive location for national and international businesses. COMPETENCE - Our core readers belongs to the international innovative community. We want to attract smart, global entrepreneurs to the Oslo Region, says Fredrik Winther, revealing some of the content being focused in Oslo Innovation Magazine. One of the reports in Oslo Innovation Magazine will deal with the quest for venture money, identifying sources of financing for start-ups. - We will try to answer the question a startup-minded foreigner will ask arriving in Oslo; where to start and where to ask for financing of an innovative business case, Winther says. Per Gjørvad, editor at Oslo Business Memo, investigates the Oslo Innovation Magazine cover story. - Some foreign entepreneurs tend to beleive that there is plenty of venture money in one of the world’s wealthiest capitals. That’s not necessary the whole truth, Gjørvad says.
BRAND AND CULTURE Another story in the magazine will focus on the preparations of a Oslo branding process which is about to start. -The aim is to find a common identity for Oslo, says Fredrik Winther. Oslo Teknopol have been asked to do some preparations to develop a strategy, as well as drawing up the project plan, which is scheduled to start in the autumn. - Oslo has several strong qualities and scores high on measurable criteria, but scores low on awareness and perception. Oslo is attractive but invisible, says Winther. Other reports in Oslo Innovation Magazine will cover stories ranging from the innovative culture businesses to initiatives related to shaping Oslo as a environmentally sustainable city. - The editorial project provided by Oslo Business Memo’s network of professional journalists will ensure a high quality Oslo Innovation Magazine, says Magne Otterdal.
Audun Ueland (left) and Anders Mjåset are among Oslo’s young entreprenuerial people. In 2012 the started Mesh in central Oslo. They featured in last years Oslo Innovation Magazine.
Check out last year’s issue of Oslo Innovation Magazine http://bit.ly/RdorUf
Pupil at Årvoll skole @UEOslo Entrepreneurship is very fun - even if it’s education
Julianne Ferskaug@UEOslo@juliannef Thanks for that - bragging is appreciated! We have the best job in the world - with pupils, students and teachers in Oslo! #whyoslo http://venstre.no/oslo
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INNOVATION VISIBLE: Oslo Innovation Week, Europe’s biggest innovation conference, clearly visible at Karl Johan Street (01). INNOVATION CROWD: Innovation Evening at Oslo City Hall (02) and Swedish entrepreneur Louise Eriksson featured at the Oslo Innovation Magazine 2012 cover (03).
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HIT YOUR TARGET
Advertise in Oslo Innovation Magazine 2013 The high quality Oslo Innovation Magazine, printed in 20 000 paper copies, is distributed to all participants in Oslo Innovation Week. The pdf is also distributed globally on the web.
This year’s magazine will also be distributed to a exclusive adress list of VIP’s in business, finance, politics and academia, the 40+ events during OIW 201 3, to companies, municipal and governmental offices as well as hotels, cafees and travel spots in the Oslo Region.
the magazine pdf will be distributed globally, promoted through newsletters, business networks and social media. The Magazine is promoted in all OIW 201 3 activities, meetings and on the web - before, during and after the event.
Contact Sales Director Finn Eirik Larsen for rates and booking of your advertisement in Oslo Innovation Magazine 201 3. fel@oslobusinessmemo.no tel +47 900 90 159
facts • Published by Oslo Teknopol • All editorial content in English • Editor-in-chief: CEO Fredrik Winther, Oslo Teknopol, fw@oslo.teknopol.no • Produced by Oslo Business Memo AS post@oslobusinessmemo.no • Format: 210 x 290 mm, • 250g (cover) / 120g UPM Edixion, • 4 colour
www.oiw.no / #whyoslo