Profriends pioneers free overnight house trial

will be a game changer in bringing modern urban experience in the Metro. Moreover, development will expand Araneta City’s flagship mall to more than 200,000 sq m of additional choices for shopping, dining, entertainment, and leisure spread over the multilevel mall.

The New Gateway Mall 2 introduces a comprehensive array of over 400 brands, offering the latest concepts in fashion, technology, gaming, entertainment, leisure, health, and wellness. Meanwhile, the Gokongwei-controlled Shopwise International Grocery Shopping recently became one of the exciting mall stores and attractions at the New Gateway Mall 2. The development introduces a comprehensive array of over 400 brands, about 150 restaurants and food outlets, and must-visit attractions like the Quantum Skyview and Sagrada Familia Church. Bracing for the dining pleasure B ONDOC s aid the mall operators played an important role in enabling their tenants to overcome the challenges of the pandemic. In the case of h a rd Rock Cafe Makati, Ayala Malls was there to assist the Bistro franchise to overcome the challenges brought by the pandemic.

Brian Peck, h a rd Rock Café director for operations, told the BusinessMirror in an e-mail interview that it had to stop operating temporarily due to strict regulations imposed by the government.

During those tough times, Peck recalled h a rd Rock stopped its operations. Although h a rd Rock was closed during those times, the Ayala Malls management extended a helping hand by giving a discounted rate on their rental.

Peck said 2023 is both a challenging and memorable year for h a rd Rock.It is celebrating its 52nd anniversary, and Peck pointed out there is no secret to longevity. Aside from the support of the team, he said the assistance of the Ayala Malls management gave h a rd Rock a huge lift towards recovery.

Sydney’S W Hotel Will Bring itS UniqUe Brand of lUxUry to Create a MagnetiC neW day-to-nigHt deStination for tHe City

By Roderick L. Abad

SE l l I NG a house is not easy.

It’s a very complex task that requires not only a huge investment, but also a creative way for d evelopers to close the deal with a potential homebuyer.

Traditionally, trimedia advertisement is one way to promote a residential project. With digitalization o n the rise, social media and influencers have also added to the effective channels for sales and marketing s trategies of property companies.

Complementing these are the usual approaches of a live or virtual house tour, and a booth wherein real estate agents usually offer freebies to entice mallgoers to see their short presentation of the model units and featured amenities of the project.

But these aren’t enough to convince them to purchase a house.

M indful of this, real-estate firm Profriends has partnered with local independent ad agency GIGI l to offer the first-ever free overnight house trial in the Philippines. This is a free weekend-long stay in one of the

City Cavite homes. Once booked successfully, the guest can get to participate in various community events, s uch as Zumba sessions, bazaars, and coffee pop-ups, among others pro bono.

After a fun-filled activity at this masterplanned community, they can stay and relax at any of the three model units.

Thea is a 2-storey residence fit for young families and professionals who want to engage in different a ctivities right when they leave their doorstep.

On the other hand, growing fami - lies looking for the company of caring c o-families can call the townhouse Adelle—also at two floors—as their home. hONG KONG—August 2, 2023—W Sydney announced today that the hotel will open its doors on Thursday October 12, 2023. h a ving already made its mark on Darling h a rbour with its iconic curved architecture, W Sydney will energize the city when it opens, seamlessly blending the luxury liberated W h o tels DNA with Sydney and Australia’s cultural touchstones to create an all-encompassing day-to-night dining and social destination and a sleek retreat.

Meanwhile, 2-storey Alexandra is an ideal abode for growing families to be a part of a healthy community. Interested house hunters can experience first-hand the Profriends O vernight h ou se Trial by booking a stay now at profriendshousetrial. com.

GIGI l is an independent agency that has won various campaigns in marketing effectiveness in the APAC Effies in 2020, 2021 and 2022.

Every touchpoint at W Sydney has been curated with a sharp design lens, with ultra-modern interiors by Bowler James Brindley. From the moment guests step across the threshold of the alluring copper-clad Welcome, they enter a W immersive world. From daytime encounters in the vivid blue interiors of l i ving Room and nights spent in the raw urban spaces of BTWN, the hotel’s dynamic restaurant, encounters at W Sydney are designed to be extraordinary.

At the apex of Darling h a rbour, and of W Sydney’s bold curves, is the hotel’s remarkable doublelevel bar, 29/30. Set to become one of Sydney’s most sought-after venues, with dress circle views of the harbor looking out across a 30-meter mosaic-inlaid infinity pool, 29/30 is a place to revel at a higher level, enjoying wine, cocktails and a Basque-inspired tapas menu. The bar’s upper tier, on level 30, takes things up a notch, with chic yacht-inspired interiors and a menu of elevated cocktails and vintage Champagnes by the glass, from Dom Pérignon to Ruinart, and Krug to Armand de Brignac.

Across all of its spaces, W Sydney has collaborated with local artists, designers and creatives to bring the W vision to life. The wardrobe worn by the hotel’s talent has been curated in partnership with celebrity stylist Jess Pecoraro, whose clients include such icons as l o uis Vuitton, Bottega Veneta and Fendi. AustralianUkrainian tattoo artist Stanislava Pinchuk has also designed a tattoo of stars for the hotel’s guestroom corridors and muralist Sophi Oldling has imprinted her conscious, colorful art on the walls of BTWN. Even the driveway has been styled with a fleet of vehicles powered by W’s local automotive partner, Gen - esis Motors. Says General Manager, Craig Seaward, “W h o tels is a brand that was born in New York, but destined for Sydney. The pulse of the city is so aligned with the W spirit—the sense of originality and curiosity, the unique take on luxury, the bold attitude. Eclectic and unexpected, this new hotel will be a beacon for the harbor, a hub of constantly evolving experiences and exciting spaces that unfold from morning till late and are deeply connected to the life of the city. We can’t wait to share W Sydney with our guests when we open our doors on October 12.” W Sydney is now open for guestroom and event bookings from October 12, 2023. For more information, please visit wsydney.com or