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4 minute read
City of Love
ASSURE® Diapers, a premium brand known for its quality and commitment to providing comfort and protection for babies and adults, showcased its products at the highly successful bazaar organized by the Indonesian Embassy in the Philippines. Taking place from May 18 to 20, 2023, at the Indonesian Embassy in Salcedo Street, Makati City, the event provided Assure® Diapers with a valuable opportunity to present their premium range of products to a diverse audience.
The Indonesian Embassy Bazaar, aimed at fostering cultural ties between Indonesia and the Philippines, served as an ideal platform for businesses to showcase their offerings. Assure® Diapers, with its unwavering dedication to quality and customer satisfaction, actively participated in this esteemed event, further solidifying the brand's commitment to enhancing the lives of both babies and adults through exceptional diapering solutions.
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At the bazaar, Assure® Diapers unveiled a comprehensive range of products tailored to cater to the specific needs of different age groups. Their hypoallergenic and ultra-soft baby diapers, available in various sizes, garnered significant attention from visitors. Attendees appreciated the remarkable absorbency and leakage protection offered by Assure ® Diapers, ensuring optimal comfort for infants.
In addition to their baby diaper range, Assure® Diapers introduced their selection of adult diapers, thoughtfully designed to provide discreet protection and instill a sense of confidence and independence among individuals who require them. Attendees were impressed by the comfortable fit of the adult diapers, which promoted freedom of movement and instilled confidence, along with their exceptional leakage security.
“We are thrilled to have participated in the Indonesian Embassy Bazaar in the Philippines,” stated Mr. Harvey Go, the
Marketing-in-charge of Assure® Diapers.
“The positive response we received from attendees was truly encouraging and reaffirms the growing demand for highquality diaper solutions for both babies and adults. We remain committed to meeting these needs and ensuring the well-being and comfort of our valued consumers.”
About Assure ® Diapers: ASSURE® Diapers is a premium brand that offers a wide range of high-quality diaper products. With a strong emphasis on quality and affordability, Assure® Diapers prioritizes the comfort, convenience, and protection of babies and adults, catering to their diverse needs. Assure Diapers is available nationwide at Robinsons Supermarkets and Shopwise; Royal Duty-Free at SBMA, and online shopping platforms such as Lazada, Edamama, and Shopee. For more information, please visit their Facebook page: Assure® Diapers.
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SM Foundation‘s program set to help upskill local farmers across various locations in CALABARZON
SM Foundation, Inc. (SMFI) has taken another step in its mission to enhance the agriculture and entrepreneurial skills of farmers. The organization recently launched the Kabalikat sa Kabuhayan on Sustainable Agriculture Program (KSK-SAP) across various locations in Calabarzon.
Beginning with its launch in Padre Garcia, Batangas on April 13, 2023, the program has since been extended to Silang, Cavite; Batangas City; San Pablo, Laguna, and Calamba City. SMFI is also set to provide free agri-skills training to local farmers in other parts of the region to help other beneficiaries uplift their families and communities.
The local farmer-beneficiaries will undergo a two-phased program, spearheaded by its partner school Moca Family Farm RLearning Center, Inc.
The program kicked off with an immersive 14-week training program, designed to equip participants with essential skills and knowledge in agriculture. The modular training curriculum covers topics on the latest agritechnology updates, capacity building, financial literacy, product development, and market opportunities. Through these comprehensive modules, KSK-SAP aims to empower and enhance farmers’ agricultural practices and explore avenues for sustainable growth.
As a highlight of the program’s first phase, KSK-SAP farmers will join the SM Sunday Market, a collaborative initiative between SM Foundation and SM Supermalls. This platform offers trainees a valuable opportunity to showcase their agricultural produce and gain firsthand experience in institutional selling. Through this market opportunity, participants can not only generate income but also cultivate their expertise and experience in the sales and marketing aspects of their agri-businesses.
To prepare for the second phase of the program, SMFI will also assist the farmers in formalizing their respective groups. To boost their earning capactiy and contribution to economic growth, the foundation will support them in creating a sustainable and profitable farming community through the assistance of its partner agencies.
KSK-SAP originated from the vision of SMFI’s founder Henry “Tatang” Sy Sr. to establish a sustainable initiative that would uplift the farming skills, food security, and livelihood knowhow of low-income Filipino farmers. Over the years, the program has evolved into a comprehensive training program that generates opportunities for skills development, employment, and livelihood.
Since its inception in 2007, KSK-SAP has helped more than 28,000 marginalized farmers from rural and urban areas across the country, fueling their entrepreneurial and farming capabilities. As a result, some of the program’s graduates have turned into seasonal suppliers for the SM group and other local markets.
SM Foundation’s KSK-SAP is conducted in partnership with SM Supermalls, Technical Education and Skills Development Authority, Department of Agriculture, Department of Social Welfare and Development, Department of Science and Technology, Department of Trade and Industry, Department of Tourism and partner farm schools.
Editor: Tet Andolong