Axeia seals P2.5-billion residential project in Cavite

By Roderick L. Abad

Attr A c ting architects, designers and visitors from all over the world, Milan

Design Week is one of the biggest and most important annual events for creative minds. t h e design elite, and young up-andcoming talents, as well as global brands, showcase their work with exhibitions, presentations and events spread throughout the city. i n this vibrant setting, gr O HE, a leading global brand for complete bathroom solutions and kitchen fittings, presents its revitalized gr O HE SPA sub-brand at the prestigious Pinacoteca di Brera art museum. t h e broad portfolio ranges from elaborate faucet collections, customizable ceiling showers and intricate ceramics to complementary accessories. i n addition to showcasing these exclusive products which create unique luxurious well-being areas, the brand expresses the gr O HE SPA “Health t h rough Water” concept through a waterinspired installation reflecting the stunning architecture of the art museum.

“After digitally launching gr O HE SPA at our gr O HE X Summit mid-March, Milan Design Week is the ideal place to show selected pieces of the portfolio to the public. Our products form a symbiosis of premium quality, cutting-edge technology, unrivalled precision, and progressive design—a perfect match for the event’s sophisticated audience. t he incredible immersive installation rounds off our presence by combining our passion for water with the beautiful surroundings of the Pinacoteca di Brera,” said Karl Lennon, Leader, grO HE SPA, LiX iL E MEnA

Water-inspired installation:

A reflection of “Health through Water”

Ent E ring the courtyard of the Pinacoteca, visitors can immerse themselves in a holistic experience with water at its core. Designed by the in-house design and brand identity team L i X iL g l obal Design, the immersive installation reflects the art museum, including the statue of n a poleon at the center by one of the most important sculptors of his day, Antonio c an ova. t h e stillness of the water expands the space and creates a kind of illusion, while representing cleanliness and well-being. Four cubes are placed in the courtyard’s corners to provide interior spaces where gr O HE SPA’s four tiers are showcased. A mirror surface is used on all these cubes to contribute to the infinite look of the installation.

“Our immersive installation celebrates the gr O HE SPA concept of ‘Health through Water’, while paying tribute to the artistic legacy of Pinacoteca. We believe that water is the source of vital energy. By appealing to different senses with our installation, we want to create a special experience for our guests—just like our gr O HE SPA products do. tr ansforming the bathroom into a home spa is not about using individual products, but about creating holistic experiences that embrace the positive effects of water on the body and mind,” said Patrick Speck, Leader, L i X i L g l obal Design, EME n A

Health and well-being presented in four tiers

E A c H o f the four physical cubes nestled into the space is dedicated to one of four tiers that bring gr OHE SPA to life. First, the gr OHE SPA i con 3D collection: t h e 3D metal-printed products redefine what is possible, while taking sustainable product design with ultimate customization options to a new level.

n addition to seeing the exclusive products, visitors can hear the sound of the 3D printing, see the process on an LED screen and feel a change in temperature: it gets warmer as soon as the printing simulation starts. t he second tier is comprised of the bespoke Atrio and Allure Brilliant Private c o llections which allow customers to choose from a carefully curated range of colors, materials, finishes and handle designs. i n order to enable endconsumers to enjoy an authentic marble style with a high-quality finish, gr O HE is partnering with c a esarstone, the global pioneer of premium countertop surfaces, to craft faucet handles from the brand’s durable surfaces in timeless designs. t h e installation demonstrates this partnership perfectly: As the key element, the black and white marble divides the space into two halves, demonstrating the many combinations that the collections make possible. t h e gr O HE co lors co llection is in the focus of the third tier. With trend-leading colors for products such as gr O HE Allure and Aqua ce iling Modules, the collection makes it easy to create personalized bathrooms. co ol Sunrise is the main color used in this cube, and the displayed collections bathe the room in a golden light, while visitors can hear the sound of water and feel its humidity thanks to the elevated temperature. completing the exhibition, the fourth tier revolves around modular shower solutions. gr O HE has created a multisensory experience with mist, light and sound modules, as well as an LED screen showing images inspired by nature.

More details on gr O HE SPA can be found at grohespa.com. to k now more about grO HE, visit https://www.grohe.ph/en_ph/.

HOMEGROWN real estate company Axeia Development Corp. has entered anew into a joint venture (JV) agreement with Japanese company NNR (Nishi-Nippon Railroad Co., Ltd.) Nishitetsu for a P2.5-billion masterplanned community in General Trias, Cavite.

The project, which will be known as Richdale West Residences, is seated on a 60.5-hectare acquired property, which will be developed in five phases within 10 years. The first phase is designed to become a boutique 10-hectare development comprised mainly of 375 units of 77.50-square-meter (sq m) Linnea single attached houses and 108 units in 3-story, six-unit mid-rise condominium called Midori.

Axeia Executive Director Lynn O. Sy bared that some of their concepts and ideas are very much influenced by the City Government of General Trias. He cited, for instance, that the local government unit (LGU) wants to include a tourist-oriented events place in the project given its proximity to scenic destinations.

“So our unique selling proposition will be: Wake up to the cool morning breeze from Tagaytay; sip Amadeo’s strong brewed coffee while enjoying the spectacular view of lush greeneries inside the Eagle Ridge Golf course,” he told reporters during their ceremonial JV signing and media briefing in Ortigas last May 16.

According to him, the LGU is “very much excited about our property” that it also wants them to put a small transportation terminal and a privately run high school within the development. Axeia is currently on the designing and planning stage of the engineering details of the initial phase.

“In our original plan with NNR

Nishitetsu, we’re supposed to launch it early next year. But because of the city government’s pressure for us to launch it already, now we’re thinking maybe we can try to catch up on a last quarter launching of this project,” Sy shared.

Without citing the exact pricing details since Richdale is still at the early stage of development, he pointed out that affordability comes to their minds, wherein they are looking into a monthly payment of P15,000 to P17,000 a month for Linnea housing units and P12,000 to P14,000 a month for Midori condo units.

“We believe that these price points are very affordable for first-hand private home users. We are not designing a project for their second-home market or a vacation home market. Our intention is for buyers to live there as their primary residence, which is very accessible to Metro Manila for their employment and livelihood requirements, and still have the unique opportunity to visit Tagaytay every afternoon since it’s just 25 minutes away,” said the Axeia executive director.

Axeia and NNR Nishitetsu started their team up on July 25, 2022, with the closure of their JV deal for a midrise, low-density condominium project in Antipolo City. This was followed with their codevelopment of another housing project in Tanuan, Batangas.

NNR Nishitetsu had so far committed to join Axeia and infused a significant amount to their total investment package plan of P1.74 billion for these two JV projects, which have so far generated P1.088 billion worth of reservation sales, out of the projected P3.02 billion sales. All their three codevelopment initiatives are funded via equity, without any bank borrowings.

“A strong relationship of mutual trust and support that we have developed within this short period of time brought about this decision for NNR Nishitetsu and our company, Axeia Development Corp., to set up this joint venture company, Asiatic Land Inc.,” Sy said.

“We are confident that our JV partnership will build further more and contribute to provide good products and the growth of the housing market in the Philippines,” Taro Koyama, director of Overseas Development Division at NNR Nishitetsu, added.