BusinessMirror December 23-24, 2023

Page 1

ROTARY CLUB OF MANILA JOURNALISM AWARDS

2006 National Newspaper of the Year 2011 National Newspaper of the Year 2013 Business Newspaper of the Year 2017 Business Newspaper of the Year 2019 Business Newspaper of the Year 2021 Pro Patria Award PHILIPPINE STATISTICS AUTHORITY 2018 Data Champion

BusinessMirror A broader look at today’s business

Saturday-Sunday, December 23-24, 2023 Vol. 19 No. 73

EJAP JOURNALISM AWARDS

BUSINESS NEWS SOURCE OF THE YEAR

(2017, 2018, 2019, 2020)

DEPARTMENT OF SCIENCE AND TECHNOLOGY

2018 BANTOG MEDIA AWARDS

The East Is Green www.businessmirror.com.ph

n

P25.00 nationwide | 3 sections 28 pages | 7 DAYS A WEEK

DTI RIZAL

Rizal Trade official wants a slice of the profit-making creative sector, the province being first in the region to host ‘FiestaKucha,’ a bid to boost the local creative industry and entrepreneurship.

cept that the Philippine government through the DTI is focusing on the creative industry, the creative sector as an industry,” Duran told the BusinessMirror. She said 2023 is the inaugural year of the program, with funds roughly P1.4 million being disbursed in the last quarter. Duran points out the distinction “when the DTI takes the lead” as “it creates an economy, and it triggers the economic development.” She underscores the importance of other government entities like the Creative Council or the Arts and Culture Council. Duran said these play an important role “for the soul of the country; for the creative one.” “It [creative] is promoted and developed as an industry. It’s a big deal when DTI leads the creative industries and the development,” she added. With the recent enactment of Republic Act 11904, or the Phil-

“We’re really for money, for profit. DTI mukhang pera [is really looking for money].”—Cleo Marco-Duran, DTI Rizal Provincial Director DTI RIZAL

M

By John Eiron R. Francisco

“We’re really for money, for profit. DTI mukhang pera [is really looking for money],” Cleo Marco-Duran told around a hundred people at the Creative Rizal Conference on December 12, 2023. Some stood upright, particularly owners of micro, small and medium-sized enterprises (MSMEs) and representatives of arts and creative organizations; attempting to dissect the trade official’s thesis. “Did we really hear that? Did we hear that right?” some may have mumbled to themselves. Duran argues that profit is good, not only for the MSMEs but also because the money helps workers and generates more jobs as profit is plowed back to the business and the economy. “That’s what we need now, to create more entrepreneurs,” she said. Duran envisions a ripple effect where supporting local enterprises, even vendors of sweetened bananas on a stick or fishballs, amplifies economic activity. She emphasizes that as MSMEs profit, they expand and, thereby, generate employment in communities, particularly in rural areas. This may be Duran’s hat tip to Joseph Alois Schumpeter, the Austrian-trained economist who posited that entrepreneurs propel innovation, a vital force for a capitalist economy. “Not everybody can be an entrepreneur. But, the rest can be workers for enterprises within a community,” she emphasized, highlighting the significance of entrepreneurship in generating a cascade of job opportunities.

DTI RIZAL

ONEY doesn’t grow on trees. It’s the fruit of the creative sector. So says the Rizal Provincial Director of the Department of Trade and Industry (DTI).

Antidote to poverty

DURAN didn’t stop there. She forwarded a Keynesian view on government’s role in economic growth. “The DTI should be looking not only at MSMEs, but larger [enterprises],” she said. More people sat upright, seemingly hanging on her every word. Particularly in rural areas like Rizal, “there are still pockets of rural areas that we need to develop these MSMEs to create employment, to generate income opportunities for everyone.” Duran asserts that “MSME development is the antidote to poverty.” As it is at the grassroots level, she underscored the pivotal role played by MSMEs in uplifting communities and fostering economic resilience. However, in her analysis, Duran also sheds light on the formidable challenges that individuals face when entering to es-

ippine Creative Industries Development Act (PCIDA), the DTI assumes a leading role as the implementing agency that promotes and strengthens the creative sector in the country, notably through the implementation of “FiestaKucha: Philippine Regional Creative Festivals.”

Abundant talent

A GOOGLE search unveils that Kucha is an oasis city in the Xinjiang Uighur Autonomous Region of China. Launched in September, “FiestaKucha” is inspired by a fusion of Filipino fiesta traditions and the Japanese storytelling style called PechaKucha. The term “PechaKucha” is a Japanese onomatopoeia for “chit-chat.” “We want them to know that there is such a program,” Duran said, her arm sweeping toward the rows of people attending the conference. Continued on A2

tablish and operate a business or enterprise independently. Yet, “if you have the DTI to assist you,” from addressing labeling requirements to enhancing product design and overall improvement, it enables local businesses to compete in the export market, she said. Duran highlighted successful cases where simple enterprises, with government’s (DTI) help, elevated products to meet the standards of high-end markets that attract sophisticated buyers. She cited the “One Town, One Product” policy, which was designed to enhance product designs and broaden market appeal.

‘FiestaKucha’

THE DTI-Rizal was the first among the five provinces in Region IV-A Calabarzon to host “FiestaKucha,” a bid to boost the local creative industry and entrepreneurship. “Our goal here is to promote the con-

PESO EXCHANGE RATES n US 55.6860 n JAPAN 0.3919 n UK 70.6767 n HK 7.1317 n CHINA 7.7980 n SINGAPORE 41.9923 n AUSTRALIA 37.8720 n EU 61.3214 n SAUDI ARABIA 14.8452 Source: BSP (December 22, 2023)


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.