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TABLE OF CONTENTS The Three Elements of Strategic Adaptability
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Sandra Hinshelwood EDITOR
Business Partner Magazine is issued bi-monthly by Sandra Hinshelwood of Effective Website Marketing
Fixing That Working-From-Home Neck and Shoulder Pain
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8 Benefits of Publishing Digital Magazines
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4 Ways to Stay Grounded When Starting Your Own Business
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What are the Key Considerations for Establishing a UK Business
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Why It’s Important To Value Your Business Correctly
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Aljon Sampaga LAYOUT/DESIGN
The Benefits of Good Business English
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MESSAGE FROM THE EDITOR Welcome to Issue 46 Things have been challenging throughout the pandemic, but some businesses have had their best trading results through innovating and changing their mode of operation. If we utilise an incremental strategy such as Kaizen – a principle of making “1% improvement” per day, we can yield significant dividends over time. By taking time to assess, plan, and execute, the results can be surprising. Whether you are thinking about starting a new business, changing direction, or planning to sell your business, we have tips for covering all these scenarios. When starting a new business, there are several key considerations. During the start-up process, it is essential to stay grounded. Involve other people in the process – do not try to do everything on your own. Continue to work on your education and keeping up with the latest trends, legislation and technology. Digital technology offers many benefits, as evidenced in the article – 8 Benefits of Publishing Digital Magazines. On the other hand, if the time has come to think about exiting your business, it’s essential to value your business correctly. A valuation will help you know what an acceptable offer is and maximise the selling price. Our article on page 21 has some great pointers. I hope you enjoy this issue. Best wishes, Sandra
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The Three Elements of Strategic Adaptability
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ovid-19 has impacted the way we do business. This pandemic has taken some 3 million lives (at the time of writing), has the potential to affect the livelihoods of 1.6 billion in the global workforce according to World Health Organisation statistics and has changed the way we educate our future leaders. Natural disasters such as the La Soufriere volcanic eruption in St Vincent only add to the levels of exposure and vulnerability that this pandemic has already created. In the midst of the global paradigm shift, innovators such as Abu Dhabi have become the first Arab country to commence the manufacturing of a Covid-19 vaccine. Hayat-Vax is a joint collaboration between Abu Dhabi’s G42 and Sinopharm CNBG with a full production
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schedule currently in place. It is fair to note that Abu Dhabi has the infrastructure, cultural disposition and financial resources to innovate. Remote areas in India, for instance, see farmers who are experiencing difficult times because their agricultural produce feeds their family, helps to build their communities and creates stability in their lives. The pandemic has disrupted this. The primary lesson for businesses and countries, and people is the value of Strategic Adaptability. This pandemic directly affects the way you operate your business. This fact means you are forced to assess how you move forward, and in some cases, whether you move forward at all. Strategic Adaptability involves three elements: Assessment. Planning. Execution.
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Assessment Look at where you are right now - facts over feelings. It has been a rough year, and you are still here, so leverage the relationships you’ve built. Crunch the numbers. Reflect on your mission and evaluate your product / service. Appreciate your greatest asset, which is yourself and your team.
Planning
showing you care via a direct (rather than generic) email and informing the public about how you are navigating this new norm as a business. We must accept the reality of the times in which we now live. As a business owner, as a human being, as a global citizen and as a family member. Strategic Adaptability is a process that will help you in your personal, professional and business lives because they involve the development and application of transferrable skills that work in your best interest.
About the Author
Once you have assessed where you are, then you plan to do something about it. This is about the way you will move forward—the nitty-gritty of it all. Continuous professional development is no longer limited to away days, team-building exercises, extra training courses and pep talks. It includes the mental health and wellbeing of yourself and your team – first. You are the catalyst of growth and technology / the product or service, and everything else are the means of facilitation.
Execution Execution involves getting it done, and technology is an effective tool at your disposal. For instance, engaging in practical exercises such as monitoring your online sales, reconnecting with your customer base on social media,
MALIK MUHAMMAD Malik Muhammad was raised and educated in Jamaica and read law in London. He created The Empowerment Mastery System to influence, help and inspire businesses to cultivate their visions. Malik enjoys vegan cooking and quad biking. He is an after-dinner speaker, event host and convenes empowerment seminars internationally. His latest book COFFEE & CONTEMPLATION: a taste of empowerment is available on Amazon.
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Fixing That WorkingFrom-Home Neck and Shoulder Pain
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any of us are currently spending a lot of time in our homes due to lockdown measures, and to say our routines have been flipped upside down would be an understatement. Working from home is now the norm for many, and our bodies seem to have felt the effects of less physical activity, so if your neck and shoulders are particularly aching at the moment, you’re not alone.
In this article, the pharmacists at Pharmica. co.uk, a popular UK online pharmacy, discuss the root causes of neck and shoulder pain, and explore methods to prevent and reduce any discomfort.
The Causes Aches and tensions in the neck and shoulders occur for all sorts of reasons, some associated with sprains and strains from overexertion in sporting activities, but also commonly from simply bad posture.
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These often include one of the following: • Harmful Posture or Sleeping Position • Sprains, tears, and other soft tissue injuries, typically from playing sports, experiencing whiplash etc. • Cervical spondylosis - a condition in which the spinal disks in the neck wear down. Often occurring due to ageing, it affects over 85% of over 60 year olds. • Pinched Nerve - a nerve irritation in the neck connected to the spinal cord, this causes pain that occasionally radiates to the shoulders.
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clear winner, although might aggravate sleep apnea or snoring if this is something you suffer from.
Pillows It pays to consider the alignment of your spine when lying down,since the wrong number or height of pillows could put you in an unnatural position all night. Experiment with different configurations to find what’s best for you, but we recommend a softer pillow for improved sleep. An orthopedic or memory foam pillow could also provide the necessary support if you’re still not having any luck.
2. Change the way you work
Methods of Prevention and Treatment 1. Change the way you sleep We spend a third of our lives asleep, so it’s an important area of life to get nailed down, however is too often overlooked.
Sleeping Position Front sleeping puts the head in an unnatural position to one side, leading to strain, so you should consider sleeping on your back instead. Sleeping on one side does tend to be better for the neck than front sleeping, the excess pressure on the shoulder can cause it to be stiff throughout the day. Sleeping on the back is a
Working from home often feels more like living at work, meaning work hours can be long and grueling, so make sure to assess your work environment and make the appropriate adjustments for a conducive environment.
Your chair What are you sitting on right now? An office chair, a dining chair, maybe even the sofa? The single best investment for a home work space is a supportive desk chair that gives your back, shoulders, and by extension your neck, the necessary support. Some even have headrests for additional upper body support.
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Your screen
About Pharmica
Having your screen height too low is very common, especially when people like to work from laptops. See if you can raise your monitors or screens so that the top of them are at eye level, you might need to adjust your chair height to achieve alignment.
Pharmica has been one of the UK’s most trusted online pharmacies since 2015. Pharmica offers a wide range of treatments through its free online prescription service. Their ethos is that by providing cutting-edge technology to automate and innovate they can deliver a safer, more affordable health care experience. Their service is safe, discreet and convenient. All medicines are dispensed from their Central London-based registered pharmacy.
Standing whilst working No single static position is beneficial for extensive periods of time, so how about spicing up your day with a standing option (sitting is overrated anyway!). There are plenty of motorised and mechanical desks on the market that rise and lower in height, but you can make a makeshift one of these by placing a coffee table on a large desk or dining table.
3. Over the counter pain relief The quickest way to relieve troublesome pain is to take pain relief medication, much of which is available over-the-counter without a prescription. Paracetamol and Ibuprofen are widely available and affordable, and provide quick relief from aches and pain. Brands like Voltarol make topical pain relief gels to rub on the affected area and relieve the pain locally, as well as reducing any inflammation. For clinically-proven pain relief treatment, check out the link here to browse Pharmica’s range of popular items.
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BENEFITS OF PUBLISHING
DIGITAL MAGAZINES
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here are a plethora of digital magazine brands people can read. Some of these brands focus on business and financerelated topics, while others deal with beauty and health-related concerns. Many digital magazine companies have social media pages where they discuss their online publications and interact with their followers. This is in stark contrast to what occurred during the time when only print publication existed. Executives in the publishing industry, like David Geithner, understand the importance of pushing out magazine articles virtually, especially in this digital age. Check out this list of eight benefits associated with publishing digital magazines.
2. Accessibility Digital magazines are easy to access. They can be read anytime a reader wants to view them. All he or she has to do is click a few buttons and wait for the magazine’s content to load. People do not have to go through an extensive process to read a digital magazine or adhere to strict restrictions or codes. Many individuals unsubscribed from print
1. Portability People can read digital magazines anywhere they have access to the Internet. They can read them on their smartphones, tablets, or laptops. The portability of digital magazines allows readers to obtain information wherever they choose. If they are riding on a bus or taking a train, they can pull out their phones and read breaking news stories or learn about the latest trending topics. It is worth mentioning that individuals can store thousands of magazine issues on their devices and carry them wherever they go.
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magazines and subscribed to digital ones because they did not like waiting for their print magazines to be delivered to their home or workplace. Once a digital magazines’ monthly issue is released, readers can open it instantaneously, forgoing shipping and delivery times.
3. Interactivity Digital magazine writers and editors are able to add interactive content to their articles. Some examples of interactive content include quizzes, surveys, interactive infographics, slideshows, and puzzles. This kind of content can improve engagement, drive traffic, increase sales, and strengthen a brand’s identity. Some digital magazines
feature videos with 360-degree views, while others have augmented reality capabilities. Many readers are attracted to interactive content and will take advantage of it any chance they get.
4. Sustainability A growing number of consumers want to support brands that engage in sustainable practices. Digital magazines represent a green way of consuming content. To yield paper magazines, businesses have to cut down a significant number of trees, resulting in deforestation, habitat loss, and other harmful environmental consequences. Digital magazines do not require the consumption of paper products, saving many trees from being destroyed.
5. Virality A digital magazine article has the potential to go viral. Someone may post an article link on a microblogging or social networking site. This link may end up being shared by thousands or even millions of people, resulting in a huge population of individuals viewing the article. Virality can help magazine publishing companies because it can generate more subscriptions and drawn in more advertisers, helping the companies increase sales and revenue.
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6. Reach The reach associated with print publishing firms is much smaller than the one associated with digital firms. Print publications are limited by production and shipping costs; people who disseminate print magazines can estimate their reach prior to sending their magazines by looking at how many copies they can print and ship without going over budget. On the other hand, people who publish digital magazines cannot truly estimate their reach since the Internet provides them with a vast audience.
7. Monetization Digital magazine brands can generate money by putting advertisements all over the pages of their articles. They can sell advertisement space to other companies or even promote their products and services. Since brands can use their sites to collect information about their audience, they can use any information collected to choose and place promotions their readers are likely to click on.
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8. Analytics Businesses can better understand their audience by publishing digital magazines. This is because online platforms can collect specific sets of data. For example, a digital platform can gather information concerning the kinds of headlines that attract the most readers by counting the number of clicks each headline receives. Brands can use this data to select advertisers or come up with ideas for future articles. They can also use this and other kinds of data to monitor their performance each month they release a new issue. Over the past few decades, there has been an exponential increase in digital content available on the Internet. Considering this, it is understandable why so many publishing companies that used to produce print magazines exclusively began to offer their readers access to digital articles.
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4 Ways to Stay Grounded When Starting Your Own Business
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or anyone who is starting a new business, it’s a natural – and maybe inevitable – part of the process to become overwhelmed by the sheer amount of different stuff that has to be taken into consideration, and the assorted tasks that need to be weighed up and attended to.
Not only does company formation often involve a large array of practical logistical steps and components, but it can also involve filing of a bunch of paperwork, developing awareness of local legalities, and much more besides. Between the endless possibilities on offer for
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venture in the way you find most potentially fruitful, and trying to find out and address the necessary technical steps, it can be very difficult to remain grounded and to move forward in a calm and balanced manner. Here are a few suggestions for how to stay grounded when starting your own business.
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Involve other people in the process, and consider utilising co-working spaces
In order to maintain a healthy sense of perspective in your business, and to avoid
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becoming completely lost in the clouds while engaging in your own process of ruminating and theorising, it’s arguably essential to keep other people involved in the process. Entrepreneurs are often solely in control of their business ventures, at least at the start – and in any situation where you are totally “in the driver’s seat,” and don’t have other people to answer to, there is a risk that you may end up caught in a feedback loop. Having other people to sound your ideas off, and to talk things through with, is a great way of keeping yourself from veering too far from a grounded perspective. Of course, when you are running your own business, you will still most likely be the one who is making all the final calls. But there’s a world of difference between making those calls after having involved other people in the process, and just dealing with everything completely solo. If you’re creating a new home-based startup, but don’t have other people around in a professional context, it may be a very good idea to consider investigating co-working spaces.
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Focus your attentions more on your everyday systems than on your long-term goals
It is, of course, important for any business to have some long-term goals and a sense of the direction that they want to consistently head in over a period of time. That being said, however, becoming highly fixated on those long-term goals can easily draw your attention away from the present moment and may not only cause you to feel overwhelmed but can also put you in a situation where you are less able to notice and reasonably respond to the challenges that arise on a daily basis. In order to stay grounded, it’s important to focus your attention primarily on your everyday systems and obligations, so that you can take each day as it comes without feeling overwhelmed, and without missing important details, either.
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Utilise an incremental improvement strategy such as kaizen
One area where entrepreneurs often get caught up and lose their grounding, is with regards to the question of how best to optimise the business over time, so as to make it more effective, expand into new markets, and so on. Instead of dedicating a major amount of time, energy, and attention to trying to come up with the perfect innovation strategies, it might be a good idea to try utilising and implementing an incremental improvement strategy such as kaizen. Kaizen, when all is said and done, essentially relies on the principle of making “1% improvements” per day. Something which, in most cases, is both manageable and can yield great dividends over time.
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Have external accountability mechanisms
Involving other people in your professional process is one way of ensuring that you have external accountability mechanisms in your professional life – but there are other things you can do as well, and external accountability mechanisms are a broad general principle overall. As a new entrepreneur, you need to have things keeping you consistent and on task, so that you don’t risk becoming unmoored when handling things in a totally solo way. Using online accountability services can help, as can creating an “accountability contract” with a friend or relative. You could also, of course, be part of a broader professional accountability group, or simply ensure external accountability by working to meet deadlines with third parties.
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What are the Key Considerations for Establishing a UK Business?
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here are many advantages to setting up a UK business, whether you’re expanding your company overseas or beginning a new venture. The many benefits include having access to a large talent pool and various financial incentives. The UK also ranked eighth on the list of countries for ease of business in The World Bank’s Doing Business 2020 study. However, when setting up an office or branch in Great Britain, there are various stipulations you should meet to avoid legality issues and maximise your company’s success. From meeting tax requirements to following health and safety regulations, read on to determine the key factors to consider when forming a UK business.
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Registering your UK business To register a company as a separate legal entity in the UK, the following types of legal structures are most popular: ● Sole Trader: You run your business as an individual and are classed as selfemployed. Registering with Companies House isn’t required, but you should notify HMRC as you’ll need to fill out self-assessment tax returns. You’ll also need to apply for a National Insurance number. While there are fewer regulations to uphold, the risk is greater, as you’ll be personally responsible for all debts and legal actions.
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● Partnership: Two or more individuals run the business and share the risks, costs, benefits, and accounting responsibilities.
It stipulates employers’ general duties towards employees and members of the public, and employees have to themselves and each other.
● Limited by shares: These businesses are privately managed and owned by directors and shareholders. The company is legally and financially separate from those who own it. The company retains any profits made after tax, which can then be divided and distributed to the shareholders. Limited companies must be registered at and have reporting and filing requirements with Companies House and HMRC.
To ensure your business meets this regulation, the Health and Safety Consultancy, Arinite, can assist in the planning, assessing, and managing health and safety procedures for UK and international businesses.
● Limited by guarantee: Usually not-forprofit companies such as charities, clubs, or societies. Alternatively, you can register a UK branch of an overseas company, so your company can do business in the UK without creating a separate legal entity. The overseas parent company will maintain full responsibility for its finances, operations, and legal requirements. However, compared to registering as a limited company, the process takes longer, and you won’t have access to the same liability benefits. To determine which option is most suitable for your company, seek advice from a professional such as a solicitor or accountant.
Health and safety duties The Health and Safety at Work Act 1974 (HSWA) is the primary piece of legislation in Great Britain that sets out the health and safety measures businesses must put in place.
If your new UK branch has five or more staff, you’ll be legally required to appoint a health and safety competent person. You can select yourself, an existing employee, or work with a third-party company, such as Arinite, to take on this responsibility.
Corporation Tax All limited companies must pay corporation tax on profits, but there are many factors involved to determine whether a foreign company is liable to pay it. However, according to HMRC, a company that isn’t resident in the UK must pay corporation tax if it has a permanent UK establishment and/or the economic activity that generates its profits is carried out in the UK. The corporation tax rate for company profits is currently set at 19% but will increase by 25% from 2023. However, businesses with profits of £50K or less will still be taxed by 19% under the Small Profits Rate. The Government has also announced that eight freeports, where goods in transit are exempt from customs duty, will be created.
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Minimum pay rates
There are several responsibilities your company must meet to avoid Corporation Tax penalties, such as: registering for corporation tax keeping accounting records registering for VAT if the VATtaxable sales turnover exceeds £85,000 over 12 months
filing your company tax return
For further guidance on whether your company is liable to pay Corporation Tax, seek help from a taxation expert.
The wages you offer employees must meet the statutory minimum wage requirements, which vary depending on age. As of April 2021, the national minimum wage rate will vary from £4.62 to £8.36 per hour across different age groups, ranging from school leaving age to 22 years old. The national living wage hourly rate will rise to £8.91 and apply to workers aged 23 and above, instead of 25 as it is currently set. The apprentice rate will change to £4.30 as well. The London living wage is currently an hourly rate of £10.85, which is voluntary but realistically portrays the cost of living in this city.
Annual leave Full-time employees are entitled to 28 days of paid annual leave per year in the UK, while part-time workers are eligible for 5.6 weeks paid holiday but in proportion to their working hours.
Income Tax Employment law If you’re hiring a team of employees to work from the UK branch or office, there are specific legal regulations you’ll need to meet.
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Employers must enrol employees into a workplace pension scheme and make contributions. Workers between 22 years old and the State Pension age, who usually work in the UK, earn at least £10K, and aren’t already
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in a suitable workplace pension scheme, are eligible for automatic enrolment. You must register employees into the PAYE scheme, a system that collects Income Tax and National Insurance. Employees must also show they have the right to work in the UK with documentation such as a passport or national identity card.
Financial implications After researching to determine if it’s financially viable to set up a UK branch or office, you’ll need to consider the expense of starting and running it. Contemplate whether it’ll be more costeffective to rent or buy office space for your UK branch or business. Many serviced office companies such as Regus, WeWork, and The Office Group can find business’ flexible and suitable workspaces.
Once you’ve found your space, you may need to pay for furniture, equipment, utilities, and branding to ensure it functions efficiently and has the desired aesthetic. You’ll also need to pay for insurance to protect your business from hefty fines. Employers’ Liability insurance is legally required as soon as you become an employer. There are many other types of business insurance you may need, such as business property coverage. Setting up a UK business bank account will ensure your company can send and receive payments in the UK without incurring foreign exchange fees. For further guidance on the responsibilities of setting up a branch or business in the UK, speak to a professional legal or financial advisor.
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Why It’s Important To Value YOUR BUSINESS CORRECTLY
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aluing your business is an important part of owning and creating a company. A business that is incorrectly valued can lead to problems later down the line and may jeopardise the sale of shares within the business. Here’s are reasons why it’s important that you value your business correctly, and what could happen if you don’t.
By valuing your business, you will have a stronger understanding of your company assets and which ones are worth the most to your organisation. This will also help you to choose between what is worth insuring along with what to sell to make the most money quickly should your business face trouble.
Why value your business? Valuing your business means that you’ll know exactly how much your company is worth should you decide to sell or split your business. You might as well know the correct value for your business, as others will value it anyway depending on what you might be looking for. For example, if you wish to borrow a bank loan, the bank will want to know exactly what your company is worth so that they can decide whether to provide you with the money and also how quickly you’ll be able to pay it pack.
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Insurance companies will want to know the exact worth of your assets before they insure them so that they know what they will be covering and what type of insurance plan to offer you. Knowing your company’s value can also be incredibly helpful when you are looking to sell your business for shares or in its entirety. By having your business valued and being presented with a concrete figure, you will be able to know which offers are deemed acceptable and which offers are simply too low. This way you won’t be losing out on money that you could have had through selling your business for a higher price that reflects its worth.
What can happen if my business isn’t valued correctly? If you don’t know the correct value of your business, you could lose out on large amounts of money when you go to sell. Your business could be worth a lot more than you think it is and you might settle for an offer that is way below the range you should be accepting. This also works the other way around. If you mark your company as too high on the market without having it valued, you might find it difficult for your company to get traction and interest from potential buyers. Another issue could be that if your business is broken into and your assets have been stolen or damaged and you provide the insurance company with the wrong valuation, they might not be able to cover the losses and you’ll end up having to pay for them yourself.
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The Benefits of
Good Business English
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here are many beautiful languages spoken around the world, but few hold as much importance as English. The primary language of business, communication, technology, and science, it’s a language that is spoken by roughly 1 in every 5 people worldwide, and it’s also one of the most learned languages globally too. Many non-native English speakers work hard to improve their skills, learn new phrases, and expand their vocabulary. Still, even native speakers can benefit from fine-tuning their
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English, especially in the world of business. can benefit from fine-tuning their English, especially in the world of business. Business English is essentially its own subset of the English language, with many key terms and phrases that are only really heard in business environments. If you don’t have a good grasp of business language, you might find that your small business struggles to keep up with the competition or that you fail to get ahead in the world of work in general. Here are some key benefits to keep in mind.
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Keeping Up with the Competition One of the first reasons to consider taking an online business English course and improving your business English skills is to keep up with other companies and entrepreneurs in your industry. Because, no matter what industry you’re operating in, competition is always out there, and you should take any opportunity you can get to stay ahead of the game. You can be sure that your industry leaders all have a sound grasp of business English and work hard to improve and enhance their skills whenever they get the chance. If you want to be a leader, too, you need to do the same. Knowing key phrases, terms and using business English effectively will help your company get ahead.
Being Able to Negotiate
their own language skills to put you and your company in a weaker position.
Feedback for Colleagues and Employees Another critical use of business English is when you’re giving feedback to colleagues or employees. This can often be quite a challenge, especially if you don’t have the language skills necessary to deliver feedback in a constructive way that won’t be taken badly. If you deliver feedback incorrectly, it might lead to employees becoming upset or angry. When delivered correctly, it can help raise their productivity levels and make them more motivated than before. Business English competence can be critical here, as it helps explain to your employees what you need from them, where they might be going wrong, and how they can improve.
Another of the best benefits and key uses of business English is for negotiation. This can be so important when trying to start a successful business or get your existing company on the right track. Negotiation helps businesses get the best deals, the lowest prices, the top talent, and the most beneficial contracts.
Communication with Customers and Suppliers
You have to have good language skills to be able to negotiate effectively. If you don’t have a good grasp of the basics, the person or party you’re negotiating with will be able to notice this and could see it as a sign of weakness. They may even be able to exploit it, using
The vast majority of businesses will need regular communications with customers, suppliers, and other contacts throughout their network. Once again, business English skills are absolutely vital here, as having a good level of English understanding is what
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will help you write effective emails, handle over-the-phone conversations, and give the very best presentations. If you can’t get to grips with the basics of business English, you may find that you struggle to get your message across to customers in your marketing campaigns, for example, or you may fail to deal with complaints adequately. You might also cause confusion when speaking with suppliers, which can all cause negative consequences for your company.
Etiquette and Politeness It’s important to remember the significance of etiquette in the world of business. Even if some companies are cut-throat in their pursuit of profits, the vast majority of leading companies out there and successful start-ups consistently demonstrate good standards of politeness and respectability in their communications, and your company needs to do the same.
Understanding Jargon and Unfamiliar Phrases When you first start in the business world, you may hear terms or phrases that sound almost like a completely foreign language. For example, when talking about marketing, you might hear experts throwing around phrases like lead generation and nurturing or repeating specific acronyms like ROI, SEO, PPC, and CTA. It can all be very confusing at first, and if you don’t start getting familiar with these kinds of terms and phrases, you’ll be left utterly bamboozled by business English in future dealings. This can impair your ability to be successful and make you feel lost, confused, and anxious about your chances of success. Having a good grasp of business English will help you figure out the jargon and demystify some of those seemingly complex terms.
There are certain levels to uphold when communicating with people, both in your own company and from other companies. These levels have to be met to build strong business relationships, as people don’t like being talked down to or treated rudely, especially in the world of work.
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Speaking with Non-Natives
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It’s also worth noting that a lot of business is done internationally in today’s globalised world. You might run a retail company and eventually have plans to expand overseas, for example, if you might have suppliers or customers in other countries that come to you for goods and services. Having a good level of business English will help you communicate with these people, as many non-native learners of English study business terms regularly and are quite comfortable communicating in these kinds of terms. This can ease interactions with those from other countries and help your brand build an international network too.
Final Word It’s clear to see that business English has a lot to offer, so make sure it’s a priority for you and your employees if you want to give your company the greatest chances of future success.
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