BEST PRACTICES FOR ORGANIC SEO IN 2023: A Comprehensive Guide for British Businesses

As the digital landscape evolves, so do the methods and techniques to optimise your online presence. In 2023, businesses must stay up-to-date with the latest practices for organic search engine optimisation (SEO) to remain competitive in the British market. This article will outline some of the best practices for link-building, on-site optimisation, DIY SEO, and the benefits of hiring an SEO consultant. We’ll also discuss the impact of press releases, consistent blog posting, and garnering top-notch customer reviews on your Google ranking, according to the experiences shared by SEO consultant Paul Hoda, a freelancer based in London, UK.

Link-Building Strategies

Guest blogging: Reach out to reputable websites within your industry and offer to create valuable content for their audience. This not only expands your reach but also helps you obtain high-quality backlinks.

Skyscraper technique: Identify popular, link-worthy content within your niche, create an improved version, and then reach out to websites linking to the original piece to request that they link to your updated content instead.

Influencer partnerships: Collaborate with industry influencers to create mutually beneficial content. This can help you gain access to their audience and acquire authoritative backlinks.

On-Site Optimisation

Keyword research: Conduct thorough research to identify relevant keywords for your target audience. Ensure these keywords are naturally integrated into your content, meta tags, and headings.

Mobile-friendliness: With the majority of searches conducted on mobile devices, it’s crucial to optimise your website for mobile users. Use a responsive design that can adjust to different screen sizes and gadgets.

Site speed: A fast-loading website is essential for a positive user experience and higher search rankings. Compress images, minify code, and use caching to improve your site’s loading speed.

User experience (UX): Intuitive navigation, clear calls-to-action, and easy-to-read content contribute to an enhanced user experience. Prioritise UX to keep visitors engaged and improve your search rankings.

DIY SEO vs. Hiring an SEO Consultant

While there are many aspects of SEO that business owners can tackle independently, there comes a time when hiring an SEO expert or an SEO consultant becomes necessary. For example, if you’re not experiencing the desired results from your SEO efforts or your industry is highly competitive, it may be time to consider hiring a freelance SEO consultant.

A skilled SEO consultant will have the expertise to identify issues and implement advanced strategies that may be beyond your capabilities. Additionally, they can keep you updated on the latest algorithm changes, ensuring your website remains optimised for search engines.