How To Get Started With Tiktok Ads

Whether you are looking for a new way to promote your business or you are looking to increase your sales, TikTok may be the platform for you! With over 1 billion monthly active users, TikTok is a popular social media app that allows users to create and share short-form videos. Whether you want to give it a go yourself or you want to hire a time-saving TikTok Ads Agency, you have come to the right place to learn the basics. This article will guide you through setting up your first TikTok Ads campaign.

Understanding TikTok Ads

Before we dive into the specifics of setting up a TikTok Ads campaign, it’s essential to understand the basics of TikTok Ads. TikTok Ads offers a range of ad formats to choose from, including:

• In-Feed Ads: These ads appear in users’ feeds and can be up to 60 seconds long.

• Brand Takeover Ads: These ads appear when users open the app and can be either a 3-5 second static or dynamic image or a 3-5 second video.

• TopView Ads: These ads are similar to Brand Takeover Ads but play automatically without sound when the user opens the app and can be up to 60 seconds long.

• Branded Hashtag Challenges: These ads encourage users to participate in a hashtag challenge created by your brand.

• Branded Effects: These ads allow brands to create custom filters and effects for users to use in their videos.

Setting Up Your TikTok Ads Account

To start with TikTok Ads, you must create an account on the TikTok Ads Manager platform. Here are the steps to follow:

1. Go to the TikTok Ads Manager website and click “Create an Ad” in the top right corner.

2. Enter your login information or sign up for a new account.

3. Once you’re logged in, you’ll need to set up your payment method. TikTok Ads accepts credit cards and PayPal.

4. Once your payment method is set up, you’ll be taken to the Ads Manager dashboard.