Consumerism is generally defined as a belief that it is good for progress and well-being of people in general to spend a lot of money on goods and services in order to raise their standard of living and spinning growth within the economy. It is widely argued that consumerism stems from a natural instinct of human species and that consumerism is good for economic growth provided it is supported by economic activity within the country. This Review on businesses
and consumerism seeks to analyze the subject through data, however, largely empirical, with a view to providing a picture of the arena in which players are battling it out for their share of the market pie that promises either total triumph or
absolute annihilation.