Business Review - 12/2015

Page 1

INTERVIEW: Silviu Savin, partner with Ascenta Management, talks to BR about the development of its office project in Brasov, Coresi Business Park, and how the company plans to invest between EUR 15 million and EUR 20 million in a private healthcare chain. » page 8

ROMANIA’S PREMIER BUSINESS MAGAZINE

SHOPPING

DECEMBER, 2015 / VOLUME 19, ISSUE 12

IT’S NEARLY CHRISTMAS AND BUCHAREST IS ALREADY PANIC SHOPPING. BR IS ON HAND TO HELP YOU. OVER THE FOLLOWING PAGES, YOU WILL FIND OUR SELECTION OF THE BEST PLACES TO DO YOUR CHRISTMAS SHOPPING >> PAGE 24

2015

Year in review Romania had a challenging year in 2015. From a tragic fire that reshaped the political scene, to an international economic and social crisis, Romania saw the faces of a challenging year » page 10

MARKETING

DIGITAL

Promos rule

Roaming online

Brands are challenging themselves in the attempt to catch consumers’ attention. In a price-driven market, promotional campaigns still reign supreme during this time » page 20

In line with the Digital Single Market strategy, the European Commission recently presented a proposal to allow Europeans to travel with their online content » page 7


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Business Review - 12/2015 by Business Review - Issuu