INTERVIEW: Silviu Savin, partner with Ascenta Management, talks to BR about the development of its office project in Brasov, Coresi Business Park, and how the company plans to invest between EUR 15 million and EUR 20 million in a private healthcare chain. » page 8
ROMANIA’S PREMIER BUSINESS MAGAZINE
SHOPPING
DECEMBER, 2015 / VOLUME 19, ISSUE 12
IT’S NEARLY CHRISTMAS AND BUCHAREST IS ALREADY PANIC SHOPPING. BR IS ON HAND TO HELP YOU. OVER THE FOLLOWING PAGES, YOU WILL FIND OUR SELECTION OF THE BEST PLACES TO DO YOUR CHRISTMAS SHOPPING >> PAGE 24
2015
Year in review Romania had a challenging year in 2015. From a tragic fire that reshaped the political scene, to an international economic and social crisis, Romania saw the faces of a challenging year » page 10
MARKETING
DIGITAL
Promos rule
Roaming online
Brands are challenging themselves in the attempt to catch consumers’ attention. In a price-driven market, promotional campaigns still reign supreme during this time » page 20
In line with the Digital Single Market strategy, the European Commission recently presented a proposal to allow Europeans to travel with their online content » page 7