GROWING A BUSINESS ALONGSIDE THE CLIENT
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LF LOGISTICS: GROWING A BUSINESS ALONGSIDE THE CLIENT DECEMBER 2019
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LF LOGISTICS
Simon Oxley, Executive Vice President – Global Business Development and Head of Indonesia at LF Logistics, discusses developing customer relationships in tandem with revenue streams to provide a robust network of solutions.
LF
Logistics is a third-party logistics (3PL) provider based in Asia and operating as part of the LF Group. It has been in
operation since 1906, and today provides three key areas of service to users: distribution centre 04
services, transportation management services and global freight management. LF Logistics manages over 250 distribution centers across 15 countries in the Asian region. These distribution centers serve over 400 customers, many of which are recognisable, household brands. Its operations cover a range of key verticals, including Footwear, Apparel & Accessories, Fast-moving Consumer Goods, Food and Beverage, Beauty & Wellness, Consumer Electronics and Healthcare. Simon Oxley, Executive Vice President - Global Business Development & Head of Indonesia at LF Logistics explains: “We’re the logistics provider of choice in Asia, focused on expanding our customers’ operations across the region. One of our customers, for example, has grown across nine countries with our support and another has doubled in size over the DECEMBER 2019
2008
Year founded
10,000+ Number of employees
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LF LOGISTICS
“ We’ve been very successful in the industry, our growth is above the industry average and we believe our three pillars are the foundation of this” — Simon Oxley, Executive Vice President – Global Business Development & Head of Indonesia at LF Logistics 06
DECEMBER 2019
past 18 months. Through our solution design expertise, we can help a business design and build its distribution centres, employ staff, put first-class operational systems in place or start operations in a new location.” LF Logistics uses a three-pillar model to measure its success and guide its operations with its customers. The first of these is operational excellence, as Oxley explains: “We believe providing excellent service is a main driver for customers’ success and their
CLICK TO WATCH : ‘JOIN LF LOGISTICS’ MANAGEMENT TRAINEE PROGRAM’ 07 desire to stay and grow with us. We
With regards to business develop-
are operations-centric and focused on
ment, LF Logistics identifies potential
exceptional customer service.”
customers’ growth targets to see how
The second and third pillars are
LF Logistics can facilitate this growth,
account management and business
to both provide a solution that best fits
development. Each customer has its
the customer and benefits LF Logistics’
own dedicated account team to facili-
revenue stream. These three pillars have
tate the transformation it will undergo
become the foundation upon which the
with LF Logistics. “This provides
company has built its business. “We’ve
confidence that we are serving our
been very successful in the industry, our
customers to their required service
growth is above the industry average
standards, that operations are
and we believe our three pillars are the
efficient, and that we are prepared
foundation of this,” says Oxley.
to grow our business with existing customers,” Oxley notes.
The dedication to these key areas has ensured LF Logistics rapid expansion w w w.l f l o gi st i cs . com
The answer to your modern warehousing needs Each of our warehouses are designed and built to answer your business needs. Research for new design, materials and modernised systems are done continuously to ensure our client’s business efficiency. People think it’s an innovation, but for us this is at the very core of our promise - fulfilling our client needs.
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Service Excellence We provide modern and wide range of transportation and logistics services. We aspire to be creative and innovative leader to transcend in the industry and develop efficient processes without compromise on safety. Our professional drivers and staff are visible reminders to our commitment of providing excellence and dependable services.
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of services offered to its customers. As more companies join the network, the benefits of growing infrastructure and forward planning become evident. According to Oxley: “We are investing in our business in the region, whether that’s in people, in systems, in distribution centres or transportation networks, our customers can see our visible commitment to the industry, our infrastructure and an excellent level of service.” LF Logistics’ own growth is led by the needs of its customers, both
“ Through our solution design expertise we can help a business design and build its distribution centres, employ staff, put first class operational systems in place or start operations in a new location” — Simon Oxley, Executive Vice President – Global Business Development & Head of Indonesia at LF Logistics
current and potential. The company
E XE CU T I VE PRO FI LE
Simon Oxley Simon Oxley is an experienced supply chain professional, having worked in the Industry for 30 years and loves being a part of an industry that improves the lives of billions. He has significant experience in designing and delivering operational solutions to large brands across multiple business sectors, and a strong background in distribution center management, transportation operations, ogistics system implementations and delivering improved supply chain performance. Simon has global experience, having worked in Europe, the US, and in multiple countries across Asia, a region that has been his focus over the past two decades.
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LF LOGISTICS
C O M PA N Y FACT S
• Working in 15 countries • Managing over 250 distribution centers • 100% annual growth over the past 2 years in Indonesia
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DECEMBER 2019
invests in its future operations to anticipate the requirements of the industry. For example, rather than building up fulfilment networks from scratch, LF Logistics will instead build upon pre-existing needs to ensure smart investment. “We don’t look to expand into new countries from a zero base. We would rather expand into the markets that our customers are targeting. Over the past five years our expansion has been driven by customer expectations. Entering into a new country with a customer means we expand with their business and can readily provide expertise as they are already familiar with us. We know their operating procedure and, in many cases, are already working with the same implementation teams they have used before.� LF Logistics looks to breed that same sense of partnership and familiarity with other partners it works with. One of the largest types of vendors are property developers, such as MMP Property, that aid in the construction of distribution centres. LF Logistics will work in tandem with developers to design each new facility and from there, negotiate leasing agreements w w w.l f l o gi st i cs . com
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13 to use the space. Transportation
strain from areas that may be in need.
vendors, such as Ugasan Berkat Jaya,
A good example of these peaks was
then provide operational and rental
the singles day period of 11 November
services for the vehicles needed to
2018 when the LF Logistics facilities
manage a site, as and when they are
in China received 7.6mn orders in a
required. These services may include
24-hour period. Lastly, equipment
drayage to seaports, heavy duty haul-
providers ensure that customers have
age vehicles or smaller vehicles for
a connection to a steady and reliable
city deliveries. This allows the com-
supply of anything from software and
pany to adapt the infrastructure of its
hardware to automated machinery.
organisation to suit its needs whilst
In addition to this, providers such as
leaving room for reassessment in the
Re>Pal and Loscam give the com-
future. Labour providers meet the
pany a choice in what kind of pallets
requirement to fill positions with addi-
or handling materials it wishes to use
tional labour at peak periods to relieve
throughout its operations. w w w.l f l o gi st i cs . com
LF LOGISTICS
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“ We’re very focused on remaining a leading 3PL in Asia, and if there are countries we could expand into then we will ensure that expansion is in line with our customers requirements so they can grow their business with us” — Simon Oxley, Executive Vice President – Global Business Development & Head of Indonesia at LF Logistics
DECEMBER 2019
The ability of LF Logistics to serve a vast array of requirements, whilst maintaining a trusted network of partners, enables a customer to streamline the growth of its business across individual sectors, through a tried and tested process. This level of holistic integration extends across many LF Logistics systems. Oxley elaborates; “The Oracle Transport Management system allows us to process orders. If we move to a new market we are able to seamlessly provide this same operational system. So, if a brand moves
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to a new market and needs a 3PL pro-
represents half the world’s population.
vider, it will already have an integrated
Of all the global consumer spending
system with us and that’s one less
growth in the next 12 years, 84% of
obstacle to entry in a new region.”
that is forecast to be within Asia. We’re
Over the past two years LF Logistics
very focused on remaining a leading
has seen 100% growth across the
3PL in Asia, and if there are new mar-
business in Indonesia and continues to
kets we could expand into then we will
grow throughout the Asian region. By
ensure that expansion is in line with our
developing in familiar territory it can
customers’ requirements, so they can
improve upon the services it can offer
grow their business with us.”
its clients, whilst taking advantage of the economic opportunities provided by one of the fastest growing markets in the world. “The area we operate in w w w.l f l o gi st i cs . com
14/F, liFung Center 2 On Ping Street, Siu Lek Yuen Shatin, New Territories Hong Kong IL60143 T (852) 2635 5813 www.lflogistics.com