IN PARTNERSHIP WITH:
Kley Hertz:
OVER 68 YEARS DEDICATED TO HE Written by: Flรกvia Brancato | Produced by: Karla Sohn
EALTH 3
KLEY HERTZ
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ith a mission to offer differentiated and reliable health and wellbeing solutions, Kley Hertz is among the top 10 largest Over The Counter—OTC—drug companies in the domestic market, operating in the herbal supplements, cosmetics, skin care products and prescription medication segments. Its portfolio encompasses 60 brands, and through a modern industrial unit in Porto Alegre, Rio Grande do Sul state, along with the Cotia Distribution Center, São Paulo state and Contagem, Minas Gerais state, the company is responsible for over 24 million unit in sales per year. Complying with the international quality standards of medicine production and counting on the support of its network of distributors and representatives, Kley Hertz is present in about 55,000 retail outlets throughout Brazil, and employs approximately 700 people.
Headquarters 4 N o v e m b e- rPorto 2 0 1 5 Alegre factory
MEDICAMENTOS ISENTOS DE PRESCRIÇÃO MÉDICA
Packaging Machine
Businesses “More than 90 percent of our profit comes from medicines and products that do not require a doctor’s prescription,” said the president of Kley Hertz, Arthur Leite Hertz. The company holds the Certificate of Good Manufacturing Practices (GMP), also known as GMP (Good Manufacturing Practice), ranking third among national OTC industries. Still according to Hertz, the company has expanded its portfolio by launching 39 new products in the past two years. “Of the dozens of brands produced by Kley Hertz, 17 of them are positioned in the top three of their categories and we have a very promising pipeline for the coming years,” he says. w w w. k l e y h e r t z . c o m . b r
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SUPPLIER PROFILE
TROCA GROUP TRANSPORT AND LOGISTICS Troca Group has over 20 years of experience in freight transport, mainly carrying medication, cosmetics, inputs and correlated items. Besides specifcally trained professionals, the group has all the freight and environmental permits necessary to transport special cargoes like those from the pharmaceutics and cosmetics industries. It is also active in other areas, like the food and footwear industries. Employees: 327 Established: September 13, 1994 Website: www.grupotroca.com.br
BRAZIL
Challenging the industry To maintain the financial health serving the growing needs of investment in technology and development, Hertz explains that the company adheres to a strict policy of cost control without sacrificing growth and quality. “Commercially speaking, as learned from the past, the trend is to keep growing and we must be oriented to take advantage of it. According to projections of the largest audit market, we have projected a doubledigit average growth for the sector that should make Brazil advance in the world ranking of the pharmaceutical market.” The increase in regulatory and technical barriers were also cited by the president as factors that challenge the company with higher costs, need for investments and consequently, loss of productivity. Market expansion As a consolidated commercial operation model, the company is focused on sales growth through market expansion and performance by increasing its portfolio. “Over the past eight years, our revenue growth was above average in relation to the market’s based on our commercial expansion and portfolio increase,” says Hertz. The company’s investment focus in recent years has been turned to the development, technology and production areas, which also updated the SAP versions used since 2005, and the implementation of the MES system—
Quality control
“For 2015, Kley Hertz intends to expand investments with funds financed through Finep, with projection of USD $10 million investment over the next three years” – President of Kley Hertz, Arthur Leite Hertz
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Hermeticity and dosage precision
Topic • Nasal • Oral • Otologic AP3 3K - Dose Perfect-Stroke 0.060
• Dose Acuracy
0.055 0.050
Volume Dose [mg]
0.045
• Hermetic pump system
0.040 0.035
• Pharmaceutical Equivalence
0.030 0.025 0.020
• Technical support
0.015 0.010
• Clean room manufacturing
0.005 0 1
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Número de acionamentos
www.appharma.com.br • +55 15 3262-2971 • vendas@appharma.com.br
Manufacturing Execution System—manufacture of tools Lean and PMS. Hertz also announced what is in store for the coming years. “Last year, direct spending on R&D added to US$1.4 million and, for 2015, Kley Hertz intends to expand investments with funds financed through Finep, and with a projected US$10 million investment over the next three years.” Management strategies Through a dedicated team of representatives aimed at bridging the gap between industry and the pharmacy, more than 30,000 establishments are visited monthly throughout Brazil. As for manufacturing, Kley Hertz uses a job management methodology with daily follow-ups of results in every production line. Since 2014, this control has been done online, in real time, through the implementation 10
November 2015
BRAZIL
of the MES system. On the other hand, the manufacturing tools are focused on increasing the productivity and reducing time waste. In addition, as a means of development and engagement of the operating staff, improvement groups use the Kaizen methodology for problem solving or process improvements. Always meeting the legal requirements of good pharmaceutical manufacturing practice, the quality assurance department manages the continuous quality system by using management tools, conducting internal and external audits, training and retraining. Professional development “We believe that people are our differential,” said Hertz. “Retaining our talent has been the focus of the company as we understand that they are the propellers of our growth.”
Analytical Methodology Development
Denture Adhesive Creams
“We believe that people are our differential. Retaining our talent has been the focus of the company for understanding that they are the propellers of our growth” – President of Kley Hertz, Arthur Leite Hertz
Carton Packaging Machine
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KLEY HERTZ
Production area
The benefits include PPLR, training as LDP— Leadership Development Program, corporate education program, a 360 evaluation program for all company managers, an individual development plan, scholarships and above all, an opportunity for growth within the company. Proof of this is the company’s recent awards. Since 2011 Kley Hertz, has been among the Best Companies for Working Rio Grande do Sul. In 2013 and 2014, it was among the Best of Health at the national level, as well as being named ‘Top Human Being’ in 2012, 2013 and 2014. “We believe that the sum of all programs associated with values such as development and a good organizational environment are our main 12
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BRAZIL
Company Information NAME
Kley Hertz S.A. Ind. e Com. INDUSTRY
Pharmaceutical HEADQUARTERS
Porto Alegre, RS - Brazil E S TA B L I S H E D
1947 PRODUCTS / SERVICES
Medications; Health Products, Cosmetics and Supplements
attraction and talent retention factors,” Hertz says. And finally, Hertz shows that all this care, coupled with a differentiated service, are all key to success. “Our solid growth trajectory, written with clear goals, organization, robust processes and superior customer service is what gives us the quality of our products and market recognition.”
MANAGEMENT
President Director: Arthur Hertz Executive Director: Isabel Hertz Executive Director: Geraldo Hertz
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KLEY HERTZ S.A. IND. E COM Rua Comendador Azevedo, 224 - Bairro Floresta CEP 90220-150, Porto Alegre/ RS Tel: (51) 3346 8488 | Fax: (51) 3346 8488 Email para contato do leitor: sac@kleyhertz.com.br www.kleyhertz.com.br