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BELIEVING AND INVESTING IN THE DOMESTIC MARKET FOR 40 ANOS
One of the few cement businesses genuinely Brazilian operating in Brazil, the family company prioritizes quality and excellence Written by: Ellen Mason | Produced by: Nayara Ferreira
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ith simplicity and agility, Ciplan Planalto S/A is a family company that since its 1968 foundation has been successfully operating in the cement market. Betting on the domestic market, the company believed in the country’s growth and was one of the first ones to open its doors in Brasilia. More than four decades later, Ciplan is one of its sector’s leaders with a strong presence in seven states, covering areas in the Midwest, North and South. The company operates within the civil construction industry and the production line includes aggregates, ready mix concrete and cement— featuring bagged cement reselling—which serve all types of projects. Holding 19 percent of the market share in the Midwest region, the group offers services to the special construction market; differentiated solutions and concreting available at its concrete batchers. Despite only owning one plant, Ciplan has kept up with the market evolution and sectors trends. Speaking about the main elements that
Mortar application
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Aggregates automatic loading
set the company apart from its competition, President of Ciplan Robert Castelani says, “bet on the market growth, invest in conditions and opportunities of scale gain market.” Castelani also says that the company “promotes the culture of investing in people.” Despite facing fierce competition, excellence is a Ciplan trademark that is responsible for the company’s ultimate success. Its structure is simplified and focused on results. Decisions are agile and without bureaucracy. In view of the civil construction industry’s contraction period on a national level, Ciplan revised its strategic plan last year “avoiding mass layoffs and reducing the financial impact,” says Castelani. He also says that “we have an advantage over our competitors because of our tight costs control.”
“We have an advantage over our competitors because of our tight costs control” – Roberto Castelani, Ciplan’s president
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Transport of cement bags for palletizing 6
June 2015
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OVERCOMING CHALLENGES Like any growing company, Ciplan also faces its challenges. Among them are environmental factors, employee training and safety, in addition to not letting the market contraction affect productivity. “We are trying to work on all those issues. We have a strategic plan that covers each one of them and allows us to direct actions, investments and, especially, prepare the staff to deal with these challenges. We are now talking about mid-to-long term work which will channel a culture change, environment care, general compliances and employee training,” asserts the president. The key strategies to reduce turnover are competent leadership, good remuneration and a positive work environment. “Along with that, it is important to provide incentives so the employees dream about the company’s success, where we are and where we have to be at, with a well defined mission and vision and aligned with everybody. This engaging W E
C O N V E Y
Q U A L I T Y
Expertise in the Cement Industry Proven Technology with equal Quality, Strength and Reliability
• Quality and Reliability for kiln capacities up to 12,000 t/d • Proven by more than 10,000 references worldwide
AUMUND Ltda. São Paulo / SP aumund@aumund.com.br www.aumund.com
movement to constantly outdo ourselves has been helping us to reach our main goals,” assures Castelani. The company prioritizes its people, health and safety. For that, training programs aimed at reducing or eliminating accidents are put into practice. “Through an awareness training program, the company has been overdoing its own expectations,” completes Castelani. For that reason, several procedures are already in place. The company’s products are certified by the Associação Brasileira de Cimento Portland. Ciplan constantly seeks to improve its performance. With that in mind, the group is intensely focused on updating its factory. ENVIROMENT AND COMMUNITY “Currently, all of our machines are equipped with appropriate filters to avoid harmful pollution emission. We have a rigid control over particulate emissions and because of that we exceeded the expectations of 8
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Mandatory use of protective equipment
Production team with certificate of training completion
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CIPLAN
CIPLAN’s fleet of concrete mixer trucks
environmental agencies. Additionally, we utilize alternative fuel, biomass, to mitigate CO2 emission,” points out Castelani. Always concerned with the community’s needs, Ciplan considers social actions as part of its long-term plans. Based on that, the company consolidated a partnership with SENAI, a network of not-for profit secondary level schools, intending to provide industrial professional training to members of the community. It has
Factory and truck parking overview
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also implemented social inclusion actions that stimulate the development of special talents, such as allocation of individuals with disabilities to administrative and industrial occupations. Another action of equal importance incorporated by the company is the program Menor Aprendiz which contributes to the creation of professional opportunities for adolescents and promotes knowledge and an introduction to the market.
“This engaging movement to constantly outdo ourselves has been helping us to reach our main goals” – Roberto Castelani, Ciplan’s president
CIPLAN
Expansion work of BrasĂlia International Airport
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Brasília National Stadium built with concrete CIPLAN
JK bridge on Paranoá lake built with concrete CIPLAN
Brasília digital tower built with concrete CIPLAN
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CIPLAN
Your product deserves the best packaging • Highly resistant • Excellent printing quality • Greater security • Easy automation • High-speed sacking • Reduction of leaks • Better palletization • Chain of Custody certification from the Forest Stewardship Council® (FSC®) • Recognized by Carbon Disclosure Project (CDP) • Certifications: ISEGA, ISO14001, ISO9001 BIODEGRADABLE
100% Compostable
Klabin’s paper sacks are developed using high technology to meet the specific needs of diverse products. And all of this is done efficiently using renewable resources with low environmental impacts. Being a pioneer in sustainable development is one of the key characteristics of Klabin, the first Brazilian pulp and paper producer to be certified by the Belgian OK compost seal, which guarantees that the company’s cement paper sacks, even after use, will decompose completely in industrial composting.
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Palletized cement stock
TECHNOLOGY Known for aggressive investments in technology, this year Ciplan made three important ones. “Circular pre-homogenizer, flower milling and a 14,000 ton stocking silo. Besides the operational safety, with this equipment we bring a significant reduction in electricity consumption,” says Castelani. Aiming at lessening CO2 emission, the company purchased an artificial pozzolan calcination furnace which the president conveys will help greatly. Speaking of investments, over the past few years the company has been focusing on capacity expansion. Including environmental projects, safety and work, in 10 years there has been “[USD 16 million] per year on these categories,” explains Castelani. 14
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Company Information NAME
Ciplan Cimento Planalto S/A INDUSTRY
Cement, Mortar and Aggregates HEADQUARTERS
Sobradinho - DF, Brazil E S TA B L I S H E D
1968 EMPLOYEES
1100
THE FUTURE Ciplan wants to be prepared for when the volume of business starts picking up again. With the market increase in its operating region, the company studies its next expansion opportunities. “Preparing the staff, eliminating bottleneck and depending on the growth, we are analyzing the possibility of expansion. All these subjects are part of our strategic planning,� finalizes Castelani.
PRODUCTS/ SERVICES
Cement, mortar, aggregates, civil construction
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CIPLAN (MATRIZ) Rod. DF 205 Km 2,7 - Fercal - Sobradinho - DF Tel: +55 (61) 3487 9000 www.ciplan.com.br