A GLOBAL DATA CENTER PLATFORM FOR HYPERSCALE CUSTOMERS
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RAGINGWIRE MISSION-CRITICAL DATA CENTERS FOR HYPERSCALE CLOUD AND LARGE ENTERPRISES WRIT TEN BY
JOHN O’HANLON PRODUCED BY
TOM VENTURO
RagingWire Sacramento CA3 Data Center Skywalk
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As part of NTT, RagingWire is one of the largest data center providers in the world, connecting customers to a global network of more than 140 data centers in 20 countries and regions
T
o say the world is facing an
RagingWire was one of the early
unprecedented explosion of
start-ups that helped create the data
information may be a cliché,
center colocation industry back in the
but it’s true. Globally, the data center
early 2000s. Since then, the company
market is estimated to reach revenues
has steadily grown its presence across
of around US$174bn by 2023, largely
the US, with campuses in the top data
driven by the massive growth in cloud
center markets of Ashburn, Virginia,
computing and the migration of large
Dallas, Texas, Silicon Valley, Chicago,
enterprises from in-house data centers
Illinois, and Sacramento, California.
to colocation facilities. These are the
In Ashburn, the #1 data center market
fundamentals behind the strategy of
in the world which is known as “Data
RagingWire Data Centers.
Center Alley” for its large concentration
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RagingWire Ashburn VA3 Data Center – Security checkpoint of colocation data centers, RagingWire
data center campus which is home to
operates a 78-acre, securely fenced
a marquee 16 MW facility. Four more
campus with room for seven large data
large data centers are planned for the
center facilities, one of which is opened
campus, which would bring the campus
and two of which are under construc-
total to 144 MW of critical IT load.
tion now. Combined with two other data
In Sacramento, California, about
centers RagingWire previously opened
90 miles east of San Francisco and
in Ashburn, the company owns space
outside the earthquake zone of the
for a total of nine Ashburn data centers
Bay Area, RagingWire built three
which could offer a total of 236 MW of
data centers with a total of 53 MW
critical power.
of critical power, all running on 100%
In Dallas, RagingWire owns a 42-acre
renewable energy. w w w.ra gi ngwi re. com
Recently, RagingWire announced
increasingly outsource data center
plans to build new data centers on
capacity to take advantage of greater
coveted land in Silicon Valley (Santa
economies of scale, efficiencies,
Clara to be exact), and in Chicago.
speed to market, security, space and
These new locations complete Raging-
reliability than they would have if they
Wire’s portfolio in the most popular U.S.
housed their mission-critical comput-
data center locations, but the compa-
ers at their own facilities.
ny is also planning developments in other emerging markets as well.
In January 2014, NTT acquired an 80% equity stake in RagingWire. Four years later in January 2018, having
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NTT BRINGS GLOBAL CONNECTIVITY TO RAGINGWIRE CUSTOMERS
doubled RagingWire’s capacity, NTT
Today RagingWire is focused on
remaining shares.
meeting the demands of large enterprises and cloud providers which
exercised its option to purchase the By joining the NTT family, RagingWire became the platform for NTT’s
E XECU T I VE P RO FI LE
Joe Goldsmith Joe Goldsmith is Senior Vice President and Chief Revenue Officer at RagingWire Data Centers, responsible for all aspects of go-to-market strategy and execution including: sales, marketing, product management, business development, channels, and sales operations. Goldsmith is a proven sales executive with more than 25 years of experience, including more than a decade in the data center industry.
“ Hybrid IT is the new world order and I don’t think you will find any CIO in America who has not contemplated or executed a cloud component to their overall strategy” — Joe Goldsmith, Senior Vice President and Chief Revenue Officer at RagingWire
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“ The new data centers have to be super reliable of course, and scalable, but the one big consideration for hyperscalers is speed to market” 08 — Kevin Dalton, Senior Vice President of Construction and Critical Facilities Engineering and Design (CFED) at RagingWire
RagingWire Sacramento CA3 Data Center – Lobby
data center business throughout the
huge market for the cloud and software-
Americas, and became part of one of
as-a-service (SaaS) providers, it’s not
the largest data center companies in
one in which most of the US-based
the world with strong financial backing
cloud service providers have deep
and more than 140 facilities in over 20
infrastructure. Being able to support
countries and regions.
them in the European and Asian
RagingWire’s customers value the
markets is really powerful for us.”
global reach enabled by NTT. Accorddent and Chief Revenue Officer Joe
EVERYTHING HYPERSCALE PLAYERS NEED, AND NOTHING THEY DON’T
Goldsmith, “Though Asia represents a
It makes less and less sense for
ing to RagingWire Senior Vice Presi-
09 E X E CU T I VE P RO FI LE
Kevin Dalton Kevin Dalton is Senior Vice President of Construction and Critical Facilities Engineering and Design (CFED) at RagingWire Data Centers, responsible for leading the team that designs and delivers world-class data centers. Kevin is an expert in leveraging supply chain optimization and modular pre-fabricated construction techniques to drive rapid growth, improved quality, and speed to market. Throughout his career, he has set the standard for next generation data center designs.
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RagingWire Dallas TX1 Data Center hyperscale cloud providers like Google,
include bringing their operating
Amazon, Alibaba or Microsoft to take
expenses down through more efficient
the time and expense to build the
cooling, better management of energy
capacity they require in a data center.
and the like,” Dalton says. “The new
The hyperscale players are driving
data centers have to be super reliable
the market right now, says Kevin
of course, and scalable, but the one
Dalton, Senior Vice President of
big consideration for hyperscalers is
Construction and Critical Facilities
speed to market. Demand is so intense
Engineering and Design (CFED) at
right now that these customers can no
RagingWire. “We’re meeting [the
longer meet it from their own resourc-
hyperscalers’] changing needs, which
es, which is why they are reaching out w w w.ra gi ngwi re. com
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to organizations like RagingWire.” We are in the early stages of a tech
As Goldsmith puts it: “The hyperscale players’ core strength lies in building
boom driven by huge opportunities
and developing software, infrastructure
with the Internet of Things (IoT),
and cloud services. There are many
artificial intelligence (AI) and big data,
markets where they simply don’t have
and nobody doubts that soon self-driv-
the ability to catch up with the demand.
ing vehicles and smart cities will
That’s where they can turn to a third
create new demands for data centers
party like us that can help them achieve
and the servers, storage, and network-
their business objectives by fulfilling
ing devices that live there. Combine
their data capacity requirement.”
these new and emerging demands
Goldsmith mentioned that enterpris-
with continued growth in enterprise
es like insurance companies, banks or
computing and the future looks bright
large manufacturers may still have
for RagingWire.
some on-site processing or a data w w w.ra gi ngwi re. com
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“ We have been innovating in the area of modular design and supply chain, to both shorten construction lead times and to lower costs” — Kevin Dalton, Senior Vice President of Construction and Critical Facilities Engineering and Design (CFED) at RagingWire
To do this, he and Joe Goldsmith work closely with customers to understand their business plans and capacity requirements. “This is an iterative process for us in collaboration with our customers,” says Dalton. “Clearly, without access to reliable, cost-effective power and fiber connectivity you can’t have a data center. Cost of land and labor are other challenges.” But these are secondary to being in the right location at the right time. RagingWire is constructing, for example, a new four-story data center, SV1, in Santa Clara, California, in the heart of Silicon Valley. The 160,000 sq. ft. facility
center, but most are executing a hybrid
is going up on a 3.3 acre site, with 64,000
strategy that includes legacy applica-
sq. ft of data floor space and 16 MW of
tions, proprietary systems, private
scalable, critical IT power and will be
cloud, and public cloud.
operational in 2020.
“Hybrid IT is the new world order
New data center space in Santa
and I don’t think you will find any CIO in
Clara is rare. The vacancy rate among
America who has not contemplated or
at least 30 data centers in the area is
executed a cloud component to their
under 8%. There will be no lack of
overall strategy,” Goldsmith said.
takers for RagingWire’s new facility. To be prepared for the ground-shaking
BUILDING DATA CENTERS BIGGER, SMARTER, FASTER
that is characteristic of the Bay Area,
Kevin Dalton’s job is to locate, design
a seismic-stability system used by NTT
and construct new data center space.
in its data center in Japan, a location
RagingWire’s SV1 Data Center will feature
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RagingWire Ashburn VA3 Data Center
NTT (RAGINGWIRE’S PA R E N T C O M PA N Y )
$118bn+ Approximate revenue
283,000
Approximate number of employees
140
Data centers worldwide
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prone to earthquakes. A subterranean
area of modular design and supply
pendulum isolation system protects
chain, to both shorten construction
the building from the ground moving
lead times and to lower costs,” Dalton
below it. Using the same system, NTT’s
says. “There are huge advantages in
Tokyo facilities were unharmed by the
having standard designs where we
catastrophic 9.1 magnitude earthquake
can pretty much drop in electrical and
and tsunami that devastated eastern
mechanical modules at any location
Japan in 2011.
around the country. Time to market is
This is a great illustration of one of
vital to the cloud providers.”
the advantages that RagingWire gains
With this approach, the equipment
from its parent group, however Dalton
for an electrical room can be reduced
returns to the agility RagingWire offers
to a couple of elements that fit on a
as the main differentiator across the
flatbed truck for delivery to a core and
USA. “We have been innovating in the
shell at any location in the country. w w w.ra gi ngwi re. com
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BUILDING BETTER
MODULAR ELECTRICAL SOLUTIONS FOR DATA CENTERS
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“ Most of our customers have green policies so being able to offer them renewable energy helps them maintain those green credentials” — Kevin Dalton, Senior Vice President of Construction and Critical Facilities Engineering and Design (CFED) at RagingWire
are in place, installing the infrastructure should take no more than a few months. Purchasing agreements with global equipment manufacturers lead to volume discounts that can be passed on to customers. “We do as much work in advance as possible to procure the equipment and ship it to the integrator so they can put it together for us, test it and hold it as inventory ready to ship,” Dalton explains. It’s all about consistency in design, so that customers can deploy systems and RagingWire and their NTT colleagues can manage data centers worldwide. Design drives operational synergy. The modular approach allows RagingWire to
Another advantage of partnering with
replicate facilities in different markets
vendors, he adds, is that they are willing
while tailoring the data centers to take
to hold an inventory of fully functioning
advantage of the unique characteristics
and tested modules – the old way of
of the geography.
build to order takes too long to meet hyperscale cycle times. Close management of the supply
REDUCING TCO WHILE INCREASING RENEWABLE ENERGY
chain, allied to sophisticated forecast-
In a market that is expanding at the
ing, means that much of the construc-
rate of the cloud, total cost of owner-
tion can be done ahead of time.
ship (TCO) is a major consideration for
Customers need to know exactly when
providers when building a business
their facility will be up and running.
case. RagingWire is addressing TCO
Once the core and shell of the building
at every level. Power represents the w w w.ra gi ngwi re. com
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biggest operational cost, and mechan-
now is to find affordable and reliable
ical systems such as cooling are the
renewable energy sources. RagingWire
largest consumers of power. In the
has taken a proactive approach to
data center industry, the ratio between
renewable energy at its three data
mechanical systems and computing
centers in Sacramento, Calif., which
equipment is assessed using the
together offer 680,000 sq. ft. with 53
power usage effectiveness (PUE)
MW of critical IT power. In Sacramento,
metric. “Efficient cooling systems lead
RagingWire now offers 100% renew-
to efficient data centers that reduce
able power that is 100% available and
your operating expense and ultimately
backed by a 100% uptime service level
lower the total cost of ownership for
agreement (SLA) to customers.
the customer,” explains Goldsmith. Over the years, data center designs 22
have become highly efficient. The quest
Sustainability is a major priority for customers, emphasizes Kevin Dalton. “Most of our customers have green
CLICK TO WATCH : ‘RAGINGWIRE DALLAS TX1 DATA CENTER VIRTUAL TOUR’
RagingWire Dallas TX1 Data Center – Lobby w w w.ra gi ngwi re. com
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policies so being able to offer them renewable energy helps them maintain those green credentials. In Sacramento, we work with our utility partner, the Sacramento Municipal Utility District (SMUD), to ensure that our energy utilization is a combination of wind and hydro, solar and biomass. We are also working with energy providers in all of our locations to develop renewable energy options for our customers.” Recycled concrete and repurposed steel are other ways he cites to reduce the amount of material sent to landfills.
EARNING A REPUTATION AS A TRUSTED, STABLE PROVIDER For Joe Goldsmith, a big benefit of being under the NTT umbrella is that the parent represents a single, stable, and substantial source of capital. “Unlike a lot of the data center providers in the market today, especially the private-equity backed companies, we have a single source of capital,” Goldsmith says. “We don’t have to go from bank to bank when we want to come into a new market, raise debt, raid equity, look for investment partners, or manage to restrictive covenants. This
“ Efficient cooling systems lead to efficient data centers that reduce your operating expense and ultimately lower the total cost of ownership for the customer” — Joe Goldsmith, Senior Vice President and Chief Revenue Officer at RagingWire RagingWire Dallas TX1 Data Center – Data Floor w w w.ra gi ngwi re. com
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“ Unlike a lot of the data center providers in the market today, we have a single source of capital. We don’t have to go from bank to bank when we want to come into a new market, raise debt, raid equity, look for investment partners, or manage to restrictive covenants” — Joe Goldsmith, Senior Vice President and Chief Revenue Officer at RagingWire
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RagingWire Ashburn VA3 Data Center – Showcase Conference Room 27 takes uncertainty out of the equation,
service. Customers don’t want the
and that is something the hyperscale
volatility that comes with new owners,
players really appreciate.”
new contracts, new pricing, and new
RagingWire’s capital plan is re-
operations. They like to know that the
freshed annually, and this gives its
site will be operated in a proven and
clients confidence that their future
consistent way by people they know
plans don’t depend on a company that
and trust.”
might run into difficulties. “Another thing in our favor is that we are not subject to the consolidation that is going on right now in the data center market,” Goldsmith says. “It’s too easy for a data center start-up to be more interested in their exit strategy than their growth strategy and customer w w w.ra gi ngwi re. com
RAGINGWIRE DATA CENTERS
P.O. Box 348060, Sacramento, CA 95834 T +866-599-0998 | www.ragingwire.com