SiteOne Landscape Supply - November 2020

SiteOne

SiteOne’s Strategy Driven by CX and Operational Efficiency

IN ASSOCIATION WITH

DIGITAL REPORT 2020

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SiteOne’s Strategy Driven

by CX and Operational Efficiency www.si t e o n e. com

SITEONE

Sean Kramer, Chief Information Officer (CIO) at SiteOne Landscape Supply on the company’s approach to digitalisation, industry trends and COVID-19

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ean Kramer, Chief Information Officer (CIO) at SiteOne Landscape Supply, started his career at the company in 2014.

“I have been with the company for six years. I joined 04

the company when it was John Deere Landscapes.

John Deere Landscapes was sold to a private equity firm in 2013. As part of the transaction the company needed to rebrand, and so SiteOne Landscape Supply was officially established in 2015. Today, we are a publicly traded company with a billion dollars in revenue and 550 locations.”

Prior to his career at SiteOne Landscape Supply, Kramer worked for eight years at Fiat Chrysler (FCA) supporting the company’s public websites and its technology infrastructure. After leaving FCA, Kramer joined Volkswagen Group of America, where he worked for six years supporting enterprise applications, internal software systems, infrastructure and operations.

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“It is very important that we keep our customers and associates as safe as possible” — Sean Kramer, Chief Information Officer (CIO), SiteOne Landscape Supply

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SITEONE’S APPROACH TO DIGITAL INNOVATION AND TRANSFORMATION

rience and operational excellence

When it comes to digital innovation

in the branch and how we achieve

and transformation, Kramer says

those,” says Kramer. “First and

the company’s core focuses include

foremost it’s safety, especially in the

customer experience, operational

current climate, and ensuring that

excellence, systems efficiency

we have the inventory on hand that

and security.

the customers need.”

“The first is around customer expe-

E X E C U T I V E P R O FILE :

Sean Kramer Title: CIO Company: SiteOne Industry: Wholesale Distribution

Location: Atlanta Metropolitan

Sean Kramer began his career at SiteOne Landscape Supply in 2014 and is the current Chief Information Officer (CIO).

From a technology perspective, Kramer explains that the landscape industry has been a unique challenge. “When I joined, I came from the automotive industry where the technology was more prominent. They had technology in vehicles and online experiences for several years. At the time I joined SiteOne, the technology in place was to support the back office. Almost all the ways of interfacing with a customer was coming into the branch, looking at the products and buying while in the branch.

We didn’t have any customer facing technology that we used to interact with customers regularly. But the industry is changing, customers are looking for new ways to interact with the wholesale distributor.

www.si t e o n e. com

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Kramer adds that when it comes to

“it’s about how we can use technology

digital innovation and transformation,

to achieve this. We have developed a

“it’s about how we can use technology

new mobile point of sale application

to achieve this. We have developed a

with our partner Stratix. Recently, this

new application called Mobile Pro – a

application has been vital in maintain-

mobile point of sale – with our part-

ing social distancing. With our new

ner Stratix. Recently, this application

mobile point of sale, customers arrive

has been vital in maintaining social

at our branches and our associates

distancing. Customers work with our

can greet them as they pull up. Our

associates to place their orders via

SiteOne associates can open an order

Mobile Pro and wait in their vehicle for

on this system, adding the products

an associate to bring them their order.”

they need, pull the order and send the

Kramer adds that when it comes to 08

digital innovation and transformation,

customer on their way to the job. It’s done safely and efficiently.”

While this application has been a vital tool for the company, Kramer explains that the company still has plans to improve it further. “While the application has several enhancements planned for future use, it has played a vital role in keeping our associates safe,” he says.

In addition to mobile point of sale, the company also has plans in the pipeline for siteone.com. Kramer says they will look to continue to evolve and develop the system to make it easier to search for products and place an order online, as well as develop a recommendation engine

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2001

Year founded

$2.4b+ Revenue in US dollars

4,600 Number of employees

for customers based on their location and purchase history.

“We also want to make the system easier to transact online, especially for our customer’s back-office processes through enabling them to pay their bills online seamlessly and with clear visibility over their transaction history,” he adds.

In addition to customer experience and its mobile application, SiteOne Landscape Supply is looking to further improve its systems efficiency, operations and security. www.si t e o n e. com

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10 “We continuously work on developing internal security training programs and increasing the technology footprint to stay ahead of the threats that are out there in the market,” states Kramer. “But we are also trying to make it easier for our suppliers to do business with us. Here at SiteOne, we want to be the distributor of choice for all the suppliers in the landscape industry. Right now, our team is working to introduce new solutions, such as ramping up robotic process automation (RPA), enhancing our optical character recognition (OCR) and

“ We have developed a new mobile point of sale application called Mobile Pro. In the recent climate, this application has been vital to adhering to social distancing guidelines” — Sean Kramer, Chief Information Officer (CIO), SiteOne Landscape Supply

launching a vendor portal. The aim of these initiatives is to increase the efficiency and transparency of doing business with SiteOne.” When working to drive such innovation and transformation in an organization, Kramer explains the importance of having the right culture in order to be successful.

“It’s very important,” he states. “The team of leaders that we have bring experience implementing these types of new solutions from their experience in other organizations and know the potential pitfalls and successes. I believe that the culture they bring to our company has been critical for us to support our growing business.

My leadership team consistently goes above and beyond.”

Historically, Kramer highlights that technology is starting to take a foothold in the landscape industry.

“We see more and more customers use technology to run their business and SiteOne is working to offer a constantly improving customer experience. Technology is at the core of that.

In the last few years we have seen technology usage from our customers www.si t e o n e. com

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“ Most of my team has been at the company for a few years, and we have the right leaders in place to keep an eye on innovations” — Sean Kramer, Chief Information Officer (CIO), SiteOne Landscape Supply

YOU’RE A PART OF THE TEAM EVEN WHEN YOU’RE APART FUZE PUTS YOU IN THE ROOM

fuze.com

with product needs, replacements and recommendations,” says Kramer.

“We evaluate the line of business they operate within and geographic location closely to better understand how we can continue to help our customers grow in the industry.”

Kramer explains that the team values and philosophy is a key to the success of his technology group. “We take pride in our company culture. We are very collaborative, conduct our operations with high integrity, and are very humble.

As we continue to grow our team, it’s important that new team members we ramp up quite a bit. With our technology know-how and our team of innovators,

bring on share the same vision.”

In addition to working with Stratix for

I think we can offer new solutions that

its Mobile mobile point of sale applica-

can help our customers. We are reach-

tion, SiteOne is collaborating with Fuze

ing out and collaborating with many

and V2 Soft. “Fuze is currently the phone

different companies in the technology

system for all of our branches, while V2

space to make this possible and dis-

Soft helped us to redesign our support

cuss the changes in the industry.”

platform for our project services appli-

Over the years, SiteOne has

cation. This system is used to help our

become an analytical company, put-

customers submit a design and take-off

ting more emphasis on understanding

of materials for a job they are bidding.

market trends. “As we continue to

V2Soft has also helped as we have

grow, we look at our customers by

grown our QA service offering.”

their specialty so that we can better understand how to support them www.si t e o n e. com

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SITEONE 300 COLONIAL CENTER PARKWAY SUITE 600 ROSWELL, GA 30076

www.siteone.com

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