Columbia Business Times - July 2016 by The COMO Companies Magazines | COMO Magazine

JULY 2016 TOP OF THE TOWN ISSUE

BILL COSTELLO TOP FACE OF BUSINESS

20 UNDER 20 PAGE 74

THE LIFE OF A

FRANCHISEE PAGE 40

PAGE 60

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James Kanne Owner Boone Realty 573-777-9782

9th Street Public House is a classic, old school pub on “the corner of hopes and dreams.” We serve cocktails, house made with fresh ingredients, all created by our very talented manager Michael Deleon. We also maintain an ever-changing list of 20 craft beers on tap, and we make an effort to emphasize local brews. Stop by to watch a game on our 130” projector or just drop in for a good ol’ time. We’re on the main vein of entertainment that is 9th Street in downtown Columbia.

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Rolling Hills Veterinary Hospital has been providing full service veterinary medical care for small animals in Columbia for over 40 years. Drs. Tom Rose and Greg Jagdfeld have been with Rolling Hills for nearly 30 years and work with a dedicated staff of over 30 employees at 2 locations: 210 S. Keene St. and 3505 Buttonwood Dr. Our range of services includes general medicine and surgery (including laser surgery), dentistry, radiography, dietary management and pet wellness programs. We also offer pet boarding at both hospitals as well as grooming and daycare at our Buttonwood location. At Rolling Hills Veterinary Hospital we share in your pet’s care.

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FROM THE EDITOR

EDITORIAL Erica Pefferman, Publisher Erica@BusinessTimesCompany.com Brenna McDermott, Editor Brenna@BusinessTimesCompany.com Matthew Patston, Assistant Editor Matt@BusinessTimesCompany.com

Bragging Rights

DESIGN Jordan Watts, Editorial Designer Jordan@BusinessTimesCompany.com

›› This year, the Top of the Town Awards, presented by Columbia Regional Airport, grabbed the attention of the business community and did not let go. Top of the Town recognizes the best B2B products and services in Columbia as chosen by you, CBT readers. Through the nomination and voting rounds, those in the running asked clients and partners to “rock the vote” through email, company newsletters, social media campaigns, and person-to-person interaction in an allout effort to win. It was so fun to watch the drive, competitive spirit, and, yes, smidge of intensity, they displayed. Photo by Anthony Jinson During the voting round, more than 79,000 votes were cast in 35 categories. I get a big, goofy grin on my face every time I see that number. Thank you for taking the time to support the businesses in our community who do great things for other businesses. We are a community made up of thousands of people working for hundreds of great companies that deserve recognition. Even if the business you voted for didn’t take first or second place, by nominating them or voting for them, you gave recognition to a deserving business. Next year, we’re going for 100,000 votes. I think our CBT readers are up for the challenge, don’t you? I think it is generally a good idea to put your head down, work hard, and not look for recognition, but every once in a while, you need to take pride in your accomplishments and do a little bit of bragging. I hope all our first and second place winners will take some time to bask in the glory of victory. You’re awesome. Keep up the good work. And I’ll take a moment to brag, too. I’m proud of these awards and that the CBT team does its part to support local business. We chose the Top Face of Business winner, Bill Costello, of Central Bank of Boone County, to be our cover model. He was humbled by the award — and tried to convince us several times that there’d been some mistake. I know there was no mistake. When we did a photo shoot in front of Central Bank’s downtown location, Bill got probably 20 honks and cat calls from friends and colleagues driving by. Not the Top Face of Business? Sorry, Bill. You’re overruled. With a suit provided by Bingham’s and a contagious smile, Bill killed it at the photo shoot. Be sure to ask him for an autographed copy of the cover. I think he’ll really enjoy that. The Top of the Town issue has been a fun one. In it, you’ll get to know local franchisees who balance the small business and corporate worlds (page 60), and you’ll read about how businesses give in different ways; from setting up foundations to volunteering as a team, there are so many ways to contribute to our community (page 54).

Thanks for reading,

Brenna McDermott, Editor brenna@businesstimescompany.com

Thanks to Bingham’s for providing Bill with an incredible suit for the cover shoot. I don’t think he wanted to return it! Suit is a bright, new blue Coppley (of Canada) using Reda fabric, 100-count wool, costing $995. Tie is Robert Jensen, spring 2016, costing $155. The belt is Martin Dingman, costing $95. Photo by Anthony Jinson.

JULY 2016 TOP OF THE TOWN ISSUE

BILL COSTELLO TOP FACE OF BUSINESS

20 UNDER 20 PAGE 74

THE LIFE OF A

FRANCHISEE PAGE 40

PAGE 60

CREATIVE SERVICES Keith Borgmeyer, Senior Editorial Designer Keith@BusinessTimesCompany.com Kate Morrow, Graphic Designer Kate@BusinessTimesCompany.com Cassidy Shearrer, Graphic Designer Cassidy@BusinessTimesCompany.com MARKETING REPRESENTATIVES Deb Valvo, Marketing Consultant Deb@BusinessTimesCompany.com Janelle Wilbers Hayley, Marketing Consultant Janelle@BusinessTimesCompany.com Heather McGee, Marketing Consultant Heather@BusinessTimesCompany.com Crystal Richardson, Digital Marketing Manager Crystal@BusinessTimesCompany.com Jessica Kaiser, Account Manager Jessica@BusinessTimesCompany.com CONTRIBUTING PHOTOGRAPHERS Keith Borgmeyer, Anthony Jinson, Brenna McDermott, Matt Patston, Jordan Watts CONTRIBUTING WRITERS Beth Bramstedt, Al Germond, Brandon Hoops, Zach Lloyd, Mike Matthes, Monica Pitts, Tony Richards, Anne Williams INTERNS Sarah Everett, Taylor Horvatich, Jonné Pratt, Taylor Twellman, Abby Wade MANAGEMENT Erica Pefferman, President Erica@BusinessTimesCompany.com Renea Sapp, Vice President of Finance ReneaS@BusinessTimesCompany.com Amy Ferrari, Operations Manager Amy@BusinessTimesCompany.com Jamie Patterson, Digital Services Director Jamie@BusinessTimesCompany.com SUBSCRIPTIONS Subscription rate is $19.95 for 12 issues for 1 year or $34.95 for 24 issues for 2 years. To place an order or to inform us of an address change, log on to ColumbiaBusinessTimes.com. The Columbia Business Times is published every month by The Business Times Co., 2001 Corporate Place, Suite 100, Columbia, MO 65202. Copyright The Business Times Co., 2008. All rights reserved. Reproduction or use of any editorial or graphic content without the express written permission of the publisher is prohibited. OUR MISSION STATEMENT The Columbia Business Times and ColumbiaBusinessTimes.com strives to be Columbia’s leading source for timely and comprehensive news coverage of the local business community. This publication is dedicated to being the most relevant and useful vehicle for the exchange of information and ideas among Columbia’s business professionals.

COLUMBIABUSINESSTIMES.COM /// 19

20 \\\ JULY 2016

ABOUT THE LAST TIMES What's happening online Ted Farnen @farnen4commish Cover boy Matt Beckett! @COMOLivingMag & @ColumbiaBiz are well-written & unbiased magazines. Keep up the good work!

Around the office Congratulations to Columbia Business Times editor Brenna McDermott. She recently graduated from the Columbia Chamber of Commerce’s Leadership Columbia program.

The Loop @TheLoopCoMo Thanks to @ColumbiaBiz for keeping undergrounding power lines on The Loop part of the discussion! Skill Deal @SkillDeal_sprl Grow #talent to Grow Business #talentmanagement #leadership @ColumbiaBiz Sara Walsh @MoGOP19 Nice mention in @ColumbiaBiz of Jason Lampkins @BooneCoMOGOP 2016 Dr Edward H Robb PublicServantAward recipient!

Join us in reading our next company-wide book club selection: “The War of Art,” by Steve Pressfield. It’s all about identifying and unlocking inner barriers to creativity.

COMO Living Magazine @COMOLivingMag #truecolors training today! @ColumbiaBiz @JCityMag Sarah Hill @SarahMidMO Story Up, Columbia VR Company, Published in Washington Post via @ColumbiaBiz Tony Richards @tonyrichards4 Leading a session on Strategic Planning today at the Business Masters Series w/ Columbia Business Times #ceo #business @ColumbiaBiz Daniel J. Knight @decisioncoach This or That #Decision-Making, a great explanation from @tonyrichards4 via @ColumbiaBiz

Behind the scenes You voted him Top Face of Business. We put him on the cover. Anthony Jinson photographed Bill Costello in front of Central Bank of Boone County. Thanks to all who drove by and honked in support!

J Andrew @just1writer just put finishing touches on 3 company profiles for next @ColumbiaBiz – a motley mix, too: lagoons, laundry & locking mechanisms Write to CBT editor Brenna McDermott at Brenna@BusinessTimesCompany.com COLUMBIABUSINESSTIMES.COM /// 21

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July 2016

Vol. 23, Issue 1 columbiabusinesstimes.com

DEPARTMENTS

›› TOP OF THE TOWN ISSUE

Top of the Town

Here they are – your 2016 Top of the Town winners. We’re celebrating people, businesses, products, and services in the B2B world. And CBT readers selected all of them!

19 From the Editor 21 Letters to the Editor 25 Movers and Shakers 26 Briefly in the News 29 A Closer Look 30 Business Update 35 P.Y.S.K. 39 Opinion 72 Nonprofit Spotlight 74 Celebrations 79 Marketing 81 Org Health 83 City 84 Ask Anne 86 This or That 88 Business Licenses 88 By the Numbers 89 Deeds of Trust 90 Economic Index 95 Soundbite 96 8 Questions 98 Flashback

The Business of Giving

Franchise Frenzy

Who Turned Off the Light?

In Columbia, good business means

With donuts, sandwiches, smoothies,

With every new light that goes up in

taking care of your community too, and

and more, Columbia’s franchisees

Columbia, the night sky gets a little bit

these local businesses are giving more

navigate both the corporate world and

murkier. What effect does light pollution

than just money.

small business ownership.

have on the city?

24 \\\ JULY 2016

MOVERS AND SHAKERS

›› Professionals grow, serve, and achieve

MARY ROPP

DAVID WHELAN

KELLY WEBB

MITZI CLAYTON

›› Flat Branch Home Loans

›› Heart of Missouri

›› Alternative

Flat Branch Home Loans added Mary Ropp to their team as the director of sales and marketing. She has over 30 years of sales experience and 12 years of banking experience. The company said: “Mary Ropp is an outstanding member of the business community with a distinguished record of sales, banking, and networking. She has a unique ability to connect with homeowners and the communities we serve.” Flat Branch also added Brian Jackson, who will be the company’s marketing manager. Jackson has 15 years of video, marketing, and graphic design experience.

The Heart of Missouri United Way Board of Directors has announced a new president and new members. The 2016–2017 president is Mitzi Clayton. Clayton is an associate athletic director at MU. Lee Hendrickson, Stephen Nagel, Nathan Miller, and Clyde Ruffin are new board members. Hendrickson is the CFO of Providence Bank, Nagel is the general manager at Joe Machens Ford, Miller is the senior director of student success at Columbia College, and Ruffin is the First Ward city councilman.

Craig Valone has been named the new director of the Day Program at ACT. The Day Program addresses individual and personal goals such as socialization, safety, hygiene, and communication for people with disabilities. Also, Melody Troesser is the new director of financial operations at ACT, and she will oversee all accounting, budget preparation, and financial reporting.

›› Commerce Bank ERIN HULL

PHILLIP MOESEL

SCOTT HEDRICK

KIM GREEN

DAISY GROSSNICKLE

JAMIE PALMER

David Whelan has been promoted to vice president and retail banking manager for central Missouri and Hannibal. He will be responsible for overseeing the administration and operation of the Columbia, Moberly, Mexico, Tipton, California, and Hannibal branches. Kelly Webb has been promoted to the retail group manager for the Columbia market, where she will serve as branch manager of the Brown School Road location and manage the retail activities of various branches in Columbia.

›› Julie Whitsitt Whitsitt has joined Simon Oswald Architecture as an interior designer. Whitsitt studied interior architecture and product design at the College of Architecture Planning and Design at Kansas State University. She has over 11 years of experience in a variety of fields including commercial, government, public safety, and health care.

United Way

›› Nathan Jones Nathan Jones, formerly a partner with Barchet & Jones, has started his own law firm, Nathan Jones Law. Jones will practice estate and business law, helping clients with wills, trusts, probate, and trust administration as well as with legal aspects of operating a business.

›› Columbia Police

Department

The Columbia Police Department announced its 2015 Officers of the Year. Erin Hull is the 2015 Civilian of the Year; she manages payroll for the department. Officer Phillip Moesel, who began serving with CPD in May 2015 after 10 years of service as a U.S. Marine, has been named 2015 Rookie of the Year. Sgt. Scott Hedrick has been named the 2015 Supervisor of the Year. He supervises the K-9 Unit and overnight Red Squad. Detective Kim Green was named the 2015 Molly Suzanne Thomas Bowden Officer of the Year. She often investigates cases with multiple victims and suspects.

Community Training

›› Daisy Grossnickle Daisy Grossnickle, a Columbia College alumna, the first female chair of the Columbia College Board of Trustees, and a community leader, recently retired from the Columbia College Board of Trustees. Grossnickle served on the board for 34 years, 11 of them as chairwoman. Under her leadership, the university has grown in both academics and athletics.

›› Central Bank of

Boone County

Jamie Palmer has recently been named a relationship manager in business banking. In this role, Palmer will offer various banking services to clients and businesses. Rebecca Horstmann was named the credit administration officer and department manager. In this role, she will oversee the operations of the commercial and installment loan divisions of the bank.

›› JR Lawless One of 51 individuals chosen from a pool of 43,000 employees, Lawless has been named a principal within Edward Jones’ holding company, The Jones Financial Companies. Lawless has been with Edward Jones for eleven years. CBT

➜ Are you or your employees making waves in the Columbia business community? Send us your news at Editor@BusinessTimesCompany.com COLUMBIABUSINESSTIMES.COM /// 25

BRIEFLY IN THE NEWS

›› A rundown of this month’s top headlines

MU ENROLLMENT MU officials expect a decline of 2,630 students in enrollment for the fall semester. They took note of various factors leading to the decline on May 11 during a budget forum. MU plans to make additional cuts in funding programs, rebrand the university image, and create new ideas to raise revenue.

HOTEL TAX Columbia City Council voted to put a lodging tax issue on the Aug. 2 ballot. Should it pass, the lodging tax would increase from 4 percent to 5 percent at Columbia hotels and motels. The funds from the increase would be used to fund the new terminal project at Columbia Regional Airport. The Columbia Chamber of Commerce and some of the largest businesses in town support the increase. The Columbia Hospitality Association wrote in a press release they hope the issue will be voted down.

VISIONWORKS AWARD

CPD LGBT The Columbia Police Department has created a LGBT liaison position to help ensure all members of the community feel comfortable contacting the police department. Officer Clint Sinclair will occupy the new position. The LGBT liaison will not only handle various cases involving the LGBT community, but will also make the department more inclusive in helping everyone in the broader Columbia community. 26 \\\ JULY 2016

Visionworks Marketing Group has been awarded a 2016 Communicator Award for helping create brochures and other marketing features for the First Baptist Church of Columbia. The Communicator Award is an international awards program that recognizes companies and agencies who create big ideas in marketing and communications. The award receives over 6,000 entries each year. This year, Visionworks helped the First Baptist Church attract new members by making foldable “cross” brochures that support the church’s “Unity without Uniformity” campaign.

HOSPITAL PROPOSAL The Boone Hospital Board of Trustees has issued a request for proposal in regards to their future management structure. BJC HealthCare currently manages the county-owned hospital, but their lease is set to expire in the year 2020; the hospital has an option to renew the lease in 2018.

COMO SOLAR Columbia has joined the national solar energy program SolSmart, along with nearly 30 other cities and counties in the nation. SolSmart is funded by the U.S. Department of Energy SunShot Initiative and provides no-cost technical assistance to reduce obstacles to solar energy growth in all the cities and counties working with the program. Columbia will now be able to identify future opportunities in solar energy, measure solar energy use, and diversify the city’s energy portfolio. The SolSmart program announced its solar designation program on April 27.

KRCG STUDIO UPGRADE MU ARTERY TREATMENT MU Health Care has acquired a new image-guided technology that creates a faster and more reliable way to treat peripheral artery disease, a circulatory problem involving plaque blockage that can cause gangrene. The new technology uses a catheter-based system that allows surgeons and doctors to see inside an artery and remove the blockage at the same time. Before, doctors used X-ray imaging and “touch and feel” to locate the blockage and try to remove it.

The KRCG 13 team launched a new high-tech set on May 9 during a news broadcast. The new set includes a new weather center, interview area, and a new multi-screen video wall. The news station also received a new broadcasting booth to watch and control the set as the show is on air. The new set was a partnership with KRCG's parent company, the Sinclair Broadcast Group, and the Devlin Design Group.

COURTHOUSE MEMORIAL

CC NURSING Columbia College is starting a new Bachelor of Science program in nursing, in addition to their current online bachelor’s degree program for their students who are already registered nurses. The new program is designed to help students interested in becoming registered nurses prepare for more advanced roles in nursing management and education. The new degree program will officially start in August 2016.

In the Boone County Courthouse Plaza, there is a new war memorial that recognizes veterans who served their country in the War on Terror. One veteran to be recognized in this new memorial will be Sterling William Wyatt, who was one of the many Boone County losses in the war. COLUMBIABUSINESSTIMES.COM /// 27

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A CLOSER LOOK

›› A quick look at companies on the rise and in the news

Christensen Capital Investment Group Contact: 970-688-0077 Website: christensencap.com

Christensen Capital Investment Group is a real estate investing company specializing in multi-unit and residential property development. Their team is comprised of licensed property appraisers and real estate professionals, and they purchase small residential complexes, neighborhoods, and rental property. Christensen offers research services, prospecting, property consulting, development and management, market analysis, acquisition services, risk assessment, land use studies, and home staging; they also provide investing tips to help the owners and tenants become financially free. The company is owned by Brent and Melinda Christensen. “I think it was mainly just wanting to get financially free to bring money forward in investments,” Melinda Christensen says. “We enjoy turning property into nice places for people to live.”

Lovewell Aquatics

Nourish Café and Market

Contact: 816-550-2126 Website: facebook.com/Lovewell-Aquatics

Contact: 573-818-2240 Website: nourishcafemarket.com

Lovewell Aquatics started with a strong passion for fish. Owner Andrew Lovewell installs custom freshwater and saltwater fish tanks in stores, businesses, and local homes, and he offers maintenance packages. “Before starting my business, I would usually be growing corals for stores,” Lovewell says. When stores selling saltwater tanks started going out of business, people from Columbia, Kansas City, and St. Louis began asking Lovewell to fix their fish tanks at home. “It sort of just turned itself into a business.” he says. Lovewell Aquatics “is unique mainly because there isn’t another company similar,” Lovewell adds. “Other companies will complete installations, but with retail locations, their motor parts come from someplace else,” Lovewell handcrafts each piece of his tanks and installations. His goal is to be the sole provider of fish tank installments in Missouri, all the way from Kansas City to St. Louis.

Nourish Café and Market opened its doors in June. Ready to provide healthy organic and delicious foods, owners Kalle LeMone and Kimber Dean serve in-café and prepared meals. “I’ve always wanted to start a business in Columbia,” LeMone says. “I’ve always been intrigued by healthy food and the power it can have for people.” The entire menu is free of gluten, soy, corn, and refined sugar, and everything is made from scratch. “The market portion is basically where someone, say, having breakfast in the cafe will want a salad later for lunch, so they can just grab a premade one from the market and go,” LeMone says. In the future, LeMone and Dean would also like to expand their small business to another location somewhere south of Columbia. The restaurant is located at 1201 E. Broadway, next to The Broadway hotel, and serves breakfast, lunch, and dinner. They also offer catering. Nutrition information and ingredients are listed online.

➜ Are you an entrepreneur? Are you sprouting a new business? Tell us about it at Editor@BusinessTimesCompany.com. COLUMBIABUSINESSTIMES.COM /// 29

MOHELA renovated their office space, located on Vandiver Drive, before moving in. Photo by Anthony Jinson 30 \\\ JULY 2016

BUSINESS UPDATE

›› Transformed, trending, and up-to-the-minute

➜ 55 Vandiver Drive 888-866-4352 mohela.com

Service Expansion

Student loan servicer MOHELA prepares for growth in Columbia. BY JASON SMALLHEER | PHOTOS BY ANTHONY JINSON THE MISSOURI HIGHER EDUCATION LOAN AUTHORITY, a federal student loan servicing agency, is continuing to make investments and expand its physical presence in Columbia. Will Schaffner, MOHELA’s director of business development and government relations, says MOHELA has plans to expand in Columbia, but a permanent relocation of headquarters is not on the agenda. “The St. Louis [Chesterfield] location is our home,” Schaffner says. “There is plenty of opportunity to expand, and the Columbia location gives us the room we need for planned expansion.” Some of the expansion in Columbia will involve current MOHELA employees, and more jobs may be added. With the Chesterfield location full, MOHELA purchased the current Columbia property in 2012. Located at 555 Vandiver Dr., the second site was to serve not only as an outlet for expansion, but also as a “hot” site — in the event of a functional problem at the Chesterfield location (from a natural disaster or a computer breakdown, for example). The Columbia location will be a live, fully functional redundant site. The Chesterfield location will serve the same purpose for the Columbia branch; if one site is unable to function, the trip to the sister site is short, yet the two are far enough apart that they can avoid suffering from the same problem at the same time, natural or not. “Columbia was the logical choice,” Schaffner says. “We are Missouri-based, we want to grow in Missouri, and we don’t want to travel too far between sites.” The idea behind the 2012 purchase of the Vandiver site was to provide a workspace for 300 employees, giving the company flexibil-

MOHELA, a student loan servicing company, hopes to staff 300 employees at the Columbia location.

ity in its day-to-day operations. As reported by the Columbia Daily Tribune, the original Columbia location, on E. Walnut Street, had fewer than 10 employees before the move to the Vandiver location. The new location, however, only had parking for about 150 cars. Schaffner says MOHELA needed to have the proper infrastructure in place before they could consider expanding and bringing on additional employees.

“It wouldn’t make sense for us to have 300 people working in a building with parking for 150,” he says. “We have always planned for a large workforce in Columbia.” The modifications to the Columbia site began on the inside, making sure the hardware systems fit the needs of the business. With the modifications to the inside of the building complete, MOHELA looked at its parking options for the 300 proposed COLUMBIABUSINESSTIMES.COM /// 31

employees. The decision was made to purchase the parcel of land next to the current office to construct a parking lot. The sixto eight-month construction project will begin this summer and includes filling in a large culvert to create a level parking lot. Joe Machens Auto Dealerships had to take on a similar project during their recent expansion, as both properties share the same culvert. While the lot is not a long project, Schaffner says it is still a major undertaking. As the infrastructure projects conclude, MOHELA plans to hire more people as needed. MOHELA has been a U.S. government contractor charged with the servicing of federal student loans since 2011. The amount of employees needed at any one time depends on how many loans the government needs serviced. As MOHELA wins new business contracts (conducted through a bidding process), the company will make decisions on whether to hire new employees or allow current employees to take on the projects. “We don’t want to hire ahead of our needs,” Schaffner says. “We planned to accommodate growth, then we could see new hires.” MOHELA has several lines of business, including servicing the student loan market, serving as a loan originator, and servicing the loans they make. As a result of the company’s growing diversity, within the next 24 to 36 32 \\\ JULY 2016

"It wouldn’t make sense for us to have 300 people working in a building with parking for 150. We have always planned for a large workforce in Columbia." - Will Schaffner, director of business development months, MOHELA plans to have the full 300 people working in the Columbia location. With the comprehensive training, salary, and benefits offered to its employees, MOHELA is positioning itself to be a major employer. “We try to promote a positive work environment, and we are successful,” Schaffner says. “We have entry-level call center jobs, and it takes a certain type of person to work that type of job. With the right people, we are successful.” The MOHELA website says that for call center jobs, the company prefers applicants with

an associate’s degree, customer service and people skills, experience with communication, and the ability to multitask. Training is 10 weeks long and conducted on site. “At the end of the day, we want to help borrowers pay off their student loans in good standing,” Schaffner says. “We want the center to benefit the employees, so we treat them with respect and create a positive culture.” The work environment and benefits are designed to keep turnover low and morale high, leading to the success of the business. CBT

COLUMBIABUSINESSTIMES.COM /// 33

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P R ES I D EN T | CEN T RAL BA NK O F B O O NE CO U NTY | AG E: 61 Job description: Leader of the largest bank in town.

Years lived in Columbia/mid-Missouri: Four years, although I have been traveling to the Lake for 20.

Original hometown: Urbana, Illinois. Education: Undergrad: University of Illinois. MBA: Southern Illinois University at Edwardsville. Favorite volunteer/community activity: Being a member of the Mizzou Venture Mentoring Service. Formed last year, it’s a team consulting service focused on supporting entrepreneurs who need advice from mentors with extensive business experience and successful track records. The service is offered without charge and is modeled after similar organizations around the country. The exciting aspect of participating is seeing the dynamic creativity of our local community and helping business owners move their companies forward.

Professional background: Career banker, since 1977.

A favorite recent project: Working to raise money for the Boys and Girls Clubs expansion. [Executive Director] Valorie Livingston is doing a great job, and this expansion is critically needed. Come help us!

A Columbia businessperson I admire and why: Bo Fraser, former chairman of CBBC, for his compassion toward his employees and community.

Biggest lesson learned in business: Pay Photos by Anthony Jinson

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Why I’m passionate about my job: I like

The next challenge facing my industry:

helping people accomplish their financial goals,

The speed of technological changes is

but I am always focused on creating a structure

ramping up and forcing banks to evaluate

to solve a business owner’s needs. I get to work

their customer strategies. Now, we

on a different deal every day. Additionally, my

compete with major software companies

job gives me the opportunity to learn about

who are attracted to the banking space. The

a variety of industries, and I come in contact

advent of phones managing all aspects of your

with highly motivated, successful people.

financial life creates pressure on all banks

Why I’m passionate about my company:

to determine which apps are most relevant to their clients. Online loan processes have

""I like helping people accomplish their financial goals, but I am always focused on creating a structure to solve a business owner’s needs."" My next professional goal: Prepare the next generation of management for Central Bank of Boone County. I have a great team, but I am always looking for our next addition.

sped up approvals and funding. Person-to-

time is amazing! Earlier in my career, I worked

How you would like to impact the Columbia community: Columbia has great momentum

person payments have begun to reduce the

for a company that had a very weak culture

right now. If we can help create a sustainable

need for checks. Lastly, the impact of social

because it suffered from a lack of leadership

business environment conducive to innovation

media on people’s choices for doing business

and entrepreneurship, then we can continue

and vision. Trying to go in and create the

is big — staying upfront and significant

to ride a wave of success, and all will benefit. I

environment needed to grow a floundering

for that customer segment creates a lot of

am also committed to and support the efforts

company was the hardest thing I have had to

opportunities to evaluate.

of our public schools’ leadership to make

The CBBC culture that has developed over

accomplish. Coming to work at CBBC has been great because of our long, successful history

Greatest strength: Patience and a preference

and a very strong culture of commitment to our

to work on teams.

customers and the community.

If I weren’t doing this for a living, I would: Be working in a national park.

What people should know about this profession: The industry is consolidating, but

Greatest weakness: My TaylorMade driver! What I do for fun: Play golf with my wife. Family: My wife of 37 years and my dad, who is 93 and lives at Lenoir Woods.

Columbia a recognized community for public education. Those two efforts will have the greatest impact on Columbia’s growth in the future.

Accomplishment I’m most proud of: Personal: my marriage. Business: I helped build the first Ronald McDonald House in St. Louis.

Most people don’t know that I: Read three

community banks are very relevant when you

Favorite place in Columbia: The Mizzou

to five books at a time. I have a lot of partially

want local people problem solving for you.

Arena. MIZ!

finished books on the shelf. CBT

➜ PYSK: JOE HENDERSON • PRESIDENT • CENTRAL BANK OF BOONE COUNTY • AGE: 61 36 \\\ JULY 2016

COLUMBIABUSINESSTIMES.COM /// 37

ROUNDTABLE › Al Germond

More Challenges Ahead for MU FIGURES RELEASED RECENTLY by the U.S. Census Bureau estimate Columbia's population is now 119,109, making it Missouri's fourth largest city and the fastest growing metropolitan area in the state. Before officials rush out to update figures posted on signs that guard the city's principal portals, let’s take a timeout for a reality check. Since the latest enumeration includes all the college students, facAl Germond is the host of the toring MU's expected decline of some Columbia Business Times 2,600 students come August would Sunday Morning Roundtable revise our population down to 117,508, at 8:15 a.m. Sundays on KFRU. barely exceeding the total for IndepenHe can be reached at dence, which Columbia managed to algermond@ overcome for fourth place. A Pyrrhic businesstimescompany.com victory in the face of all the sturm und drang that evolved since last year. The latest figure about the city's estimated population and rapid growth may be the last bulletin of great news Columbia is likely to receive for a while. That's because the legislative winds of support for dear old Mizzou will blow against us when the solons in the state capital reconvene next January; that's because Kurt Schaefer will no longer preside over the Senate Budget Committee. Senator Schaefer — the man academics and liberals seem to royally despise — will no longer be around to husband generous appropriations to the University of Missouri and the final cap to his career, the $40 million appropriation the senator gained to place the State Historical Society in its new home on Elm Street. As Schaefer takes his powder for a go as attorney general, maybe governor eventually, a new contingent of hardened legislative hombres will take over the appropriations process, and the needle of their largess compass is likely to swing ’round to the 225-degree mark (a navigator's way of saying to the southwest). Columbia and Boone County will be impotent for the first time in quite a few years. The worst fear? A sharply reduced appropriation for the University of Missouri next year. Then, maybe some university programs will be starved for funds, leading eventually to their removal to other universities across the state, where they would be restored and touted as a major gain and enhancement. The real outcome is likely to be less severe for a number of reasons. Legislative support for the University of Missouri as a percentage of the institution's total needs has been declining for years. Coupled with budget

MU faces potential future legislative cuts and a lack of support in Jefferson City.

constraints, the constitutional balanced budget requirement, voter antipathy to taxation, and Missouri's sluggish financial growth, universities have been forced to hike tuition and increase other fees, apply for grants, and beg their alums for contributions. As for cherry picking programs at the University of Missouri, we say, “Not so fast, pardner!” Perhaps we here in the area don't appreciate Old Mizzou like we should. What we take for granted on the Columbia campus of the University of Missouri includes curricula, programs, buildings, laboratories, colleges, schools, the academic and support staff, a teaching hospital, and dozens of other adjuncts too numerous to account for that have been carefully assembled, administered, and husbanded since the institution was founded in 1839. What worries us are some of the announcements of late about deans either retiring or moving on to positions elsewhere. A dislocation here and there, but hardly unusual. On the other hand, a “brain drain” replicating the departure of several dozen popular professors that began fifty years ago would concern us. Wouldn't we love to hear the university's publicity apparatchiks announce the hiring of a new president? The ideal candidate would be a relatively young, dynamically personable, enthusiastically articulate, and academically qualified individual challenged with the strong desire to get the university moving again. There are many fences to mend, ranging from the tuition-paying customers to the denizens of government, with a lot of folks in between. This is a long-term project, and beginners need not apply. CBT COLUMBIABUSINESSTIMES.COM /// 39

Photo by Keith Borgmeyer 40 \\\ JULY 2016

They're

OF THE

TOWN You nominated hundreds of Columbia B2B products and services in 35 categories for the Top of the Town awards. Then, you cast more than 79,000 votes for your favorite in each category. CBT is proud to present your first and second place winners of the 2016 Top of the Town Awards. BY BRENNA McDERMOTT

COLUMBIABUSINESSTIMES.COM /// 41

TOP PLACE TO WORK First Place: Veterans United Home Loans 1400 Veterans United Drive | 800-884-5560 Veterans United Home Loans’ employees are driven by three core values: be passionate and have fun, deliver results with integrity, and enhance lives every day. Because of this commitment to excellence, the lender was the No. 1 VA home purchase lender in 2015. Since 2002, VU’s growth has been massive, with more than 2,000 employees nationwide and 1,500 employees based in Columbia. The company’s employee-driven charitable arm, Veterans United Foundation, supports military families and nonprofit organizations. Since 2011, employees have raised more than $20 million for the foundation.

Second Place: Fresh Ideas Food Service Management 1000 W. Nifong Blvd. | 573-445-4321 Fresh Ideas is a dynamic food service management company that focuses on innovation, creativity, nutrition, and sustainability. Fresh Ideas provides food service management solutions for K-12, higher education, and commercial markets in Missouri, Arkansas, Kansas, Nebraska, and Kentucky.

Photo provided by Veterans United Home Loans 42 \\\ JULY 2016

TOP COMMERCIAL BUILDER First Place: Coil Construction 209 E. Broadway | 573-874-1444 Coil Construction was founded by president Randy Coil in 1975 with a focus on small remodeling projects and renovations. Today, the company is one of the largest commercial construction businesses in Missouri, with an emphasis on institutional, retail, professional, industrial, Greek housing, and health care construction. The company offers services like design–build, construction management, and facilities management. This year, Coil was honored with a Best of Category award from Varco Pruden for its work on the Allied Health Profession building on Central Methodist University’s campus in Fayette.

Second Place: Little Dixie Construction

Photo provided by Veterans United Home Loans

3316 LeMone Industrial Blvd. | 573-449-7200 The contractor, construction service, and development company was founded in 1964 and works throughout the Midwest. They execute design– build projects, facilities management, and LEED projects. Their work includes commercial, retail, industrial, Greek housing, and health care projects. Current projects include the Boone County Emergency Communications Center, the Randolph County Administration Building, and Delta Gamma – University of Missouri.

TOP STAFFING COMPANY

TOP OFFICE DIGS

TOP HR FIRM

First Place: Veterans United Home Loans

First Place: Moresource Inc.

1400 Veterans United Drive | 800-884-5560 For more information, see page 42.

401 Vandiver Drive | 573-443-1234 Moresource Inc. was founded by Kat Cunningham in 1994 to help businesses focus on fulfilling their mission rather than on day-to-day administrative tasks. In that endeavor, Moresource has been a partner to hundreds of businesses in mid-Missouri. Moresource is a provider of business services like payroll, benefits administration, time and attendance, recruiting, bookkeeping, and IT-managed services. As an HR firm, Moresource also works with clients on EEOC claims, workplace conflicts, and wage audits.

1729 W. Broadway, Suite 4 | 573-446-4250 Founded in 1986 by the company’s president, Anne Williams, JobFinders helps companies find cost-effective staffing solutions and helps individuals find jobs they love. The firm offers temporary staffing, contracting, and specialized recruitment in manufacturing management, all levels of engineering, and business operations. The company’s reach is nationwide. JobFinders can help job seekers find contract staffing and temporary staffing, plus they offer resume preparation and career coaching. In 2014, JobFinders was named to the Inc. 5000 as one of the 5,000 fastest growing companies in America.

Second Place: Accounting Plus

Second Place: Pulse Medical Staffing

Second Place: Delta Systems Group 204 Corporate Lake Drive | 573-442-9855 For 30 years, Delta Systems Group has developed customized web and software solutions like web design, network support, and more to over 900 companies. The 27-person team is spread across eight states and has a passion for helping companies nationwide. The new Delta Systems office includes a pool table, ping pong table, air hockey, darts, an Xbox, and other amenities.

TOP CULTURE First Place: Veterans United Home Loans 1400 Veterans United Drive | 800-884-5560 For more information, see page 42.

Second Place: Delta Systems Group 204 Corporate Lake Drive | 573-442-9855 For more information, see above.

1604B Business Loop 70 W. | 573-445-3805 Accounting Plus provides accounting, tax, and financial management services for businesses, nonprofits, and individuals. Business services include tax prep, payroll, Quickbooks training, and business planning. The company was established in 1992 by business partners Denise Nelson and Tina Marso.

First Place: JobFinders

620 N. Trade Winds Parkway | 877-883-8677 Founder Dan Latham provides temporary nursing staffing to health care facilities. Founded in 2010, Pulse Medical Staffing employs more than 200 temporary nurses nationwide and the company received the Rising Star Award from the Small Business and Technology Development Centers in 2016. COLUMBIABUSINESSTIMES.COM /// 43

TOP SEASONED PRO First Place: Mary Ropp, Flat Branch Home Loans 101 S. Fifth St. Suite 200 |573-442-3850 Mary Ropp recently became the director of sales and marketing at Flat Branch Home Loans. She is tasked with growing the company in and out of state. Ropp has spent 20 years in sales and has a passion for training others. “I like to network and connect and find ways to help others grow and succeed,” Ropp says. She provides free trainings on her website Mary Ropp Sales. “I do it to help others and I do it because it is my form of fun!”

Second Place: Kat Cunningham, Moresource 401 Vandiver Drive | 573-443-1234 Cunningham founded Moresource Inc. in 1994, and it is now a leading provider of business services. In 1995, she began serving on boards for nonprofit organizations and has never stopped. She has also participated in Leadership Columbia, Leadership Jefferson City, Leadership Missouri, and Great Missouri Leadership Challenge for Women.

TOP BUSINESS ROOKIE First Place: Kaitlin Warner, Word Marketing 20 E. Southampton Drive, Suite 101 573-442-9673 For five years, Kaitlin Warner has been a media planner at Word Marketing. Warner works with clients on campaigns to meet business objectives and marketing goals. She says the best part of her job is “being able to strategize and execute successful, multi-faceted media plans that result in positive market recognition and financial growth for my clients.” She’s a graduate of MU’s J-School and was born and raised in Chicago.

Second Place: Lydia Melton, Günter Hans 7 Hitt St. | 573-256-1205 Lydia Melton, owner of Günter Hans, loves sharing new European products with Columbians. Her business has been open for two and a half years, and she was in the CBT 20 Under 40 class of 2015. She serves on boards for Big Brothers Big Sisters and the Mid-Missouri Restaurant Association. Photos by Keith Borgmeyer 44 \\\ JULY 2016

TOP CHAMBER VOLUNTEER First Place: Wally Pfeffer, Mutual of Omaha 910 N. College Ave. | 573-449-0359 Wally Pfeffer is an active Columbia Chamber of Commerce Ambassador, and he can often be seen taking photos at events around town. Pfeffer has had a 38-year career at Mutual of Omaha, helping clients plan for and protect their financial futures. He is also involved in Boys and Girls Clubs of Columbia and the Boone County Chapter of the Mizzou Alumni Association. Pfeffer’s favorite part about volunteering with the chamber is the opportunity to be in touch with the businesses across many industries in the Columbia economy.

Second Place: Michele Spry, Midway Electric 7301 W. Henderson Road | 573-446-2484 Michele Spry co-founded Midway Electric 15 years ago and is an active Columbia Chamber of Commerce volunteer, especially with the Chamber Ambassadors. “My favorite part of being a Chamber volunteer is the ability to meet new people, support our business community, and watch new businesses become successful,” Spry says.

TOP REAL ESTATE DEVELOPER First Place: Mike Tompkins, Tompkins Homes & Development 6000 S. Highway KK | 573-441-8189 Tompkins Homes & Development specializes in affordable, upscale residential development catering to a variety of lifestyles: growing families building their first home, individuals looking for elegant modern homes, or emptynesters building their dream home. Mike Tompkins has been building in the Columbia area since 1986. Projects include more than 400 custom homes, each tailored to the needs of the customer.

Photo by Keith Borgmeyer

Second Place: John Ott, Alley A Realty 910 E. Broadway | 573-356-5893 John Ott knows downtown Columbia. Alley A Realty started historic restoration and renovation in 2004 with the Paramount Building at Ninth and Cherry. The commercial real estate development company’s mission is to renovate and develop properties to create a vibrant community.

TOP FACE OF BUSINESS First Place: Bill Costello, Central Bank of Boone County 720 E. Broadway | 573-874-8100 Bill Costello is a relationship manager at Central Bank of Boone County. In that role, for the past five years Costello has solved problems and found solutions for the bank’s customers, and he welcomes new customers to a service “they never imagined possible at a bank,” he says. He is involved in numerous organizations, such as Columbia CrimeStoppers, University Club, Columbia Metro Rotary, and more.

Second Place: Kit Stolen, Providence Bank 3855 Forum Blvd. | 888-206-2730 Kit Stolen is the president and CEO of Providence Bank. He is responsible for the bank’s service as well as expanding products and markets. Stolen served as the chairman of the Columbia Chamber of Commerce Board of Directors for the 2015-2016 year.

Photo by Anthony Jinson COLUMBIABUSINESSTIMES.COM /// 45

TOP HAPPY HOUR First Place: Logboat Brewing Co. 504 Fay St. | 573-397-6786 Logboat Brewing Co. was founded in 2014 but started out brewing 15 gallons of beer at a time in cofounder Tyson Hunt’s garage in 2010. Today, the brewery is located at 504 Fay St. The brand has expanded sales throughout central Missouri and into St. Louis and has begun bottling small-batch and seasonal beers. Their year-round beers are Snapper IPA, Mamoot English Mild Ale, Shiphead Ginger Wheat, and Lookout APA. Logboat was named the chamber’s 2016 Small Business of the Year.

Second Place: Houlihan’s Restaurant and Bar 2541 Broadway Bluffs Drive | 573-815-7210 “Happy hours” is more appropriate, with deals Sunday through Friday from 3 to 7 p.m. and 9 p.m. to close and on Saturdays from 11 a.m. to 4 p.m., with half price wine bottles, craft drafts starting at $4, and more. Houlihan’s partners with Project ReCORK, collecting wine corks to be recycled.

46 \\\ JULY 2016

Photo by Keith Borgmeyer

TOP B2B PRODUCT OR SERVICE First Place: CoMo Connection Exchange 3610 Buttonwood Drive | 573-514-1389 CoMo Connection Exchange owners Cara Owings and Jennifer Schenck wanted to use their natural skills as connectors and networkers to found a business. Connection Exchange welcomes new businesses to the community with a free gift and facilitates connections and introductions to other businesses who want to market their services. They provide new companies in Columbia with gifts and information from nearly 40 businesses in various industries. The company has expanded to offer services in St. Charles, Fulton, Mexico, and the Boonslick area, and they plan to expand to six other areas in Missouri.

Second Place: Influence & Co. 3500 Buttonwood Drive | 573-999-0795 Influence & Co. is a content marketing agency that helps businesses create content marketing strategies and get published. Through this, I&C helps companies share expertise, build brand awareness, and recruit talent. Founders John Hall and Kelsey Meyer recently won the Ernst & Young Entrepreneur of the Year award in the Central Midwest region.

TOP COMMERCIAL PHOTOGRAPHER First Place: L.G. Patterson 47 E. Broadway | 573-445-6985 L.G. Patterson has been a photographer in Columbia for more than 30 years. He is the president of Recess Inc.; photo editor at Inside Columbia, Prime, and CEO magazines; and the â&#x20AC;&#x153;photo kingpinâ&#x20AC;? at Thumper Entertainment. He photographs everything from sports to chefs and does studio and editorial work. Patterson photographs many of the Mizzou athletic team posters.

Second Place: Casey Buckman 4802 Shale Oaks Ave. | 573-881-1050 Casey Buckman offers commercial photography, from headshots to marketing pieces, in the mid-Missouri area. He does portrait, wedding, and event photography, and he offers retouching, online ordering, and studio backdrop and lighting. Buckman has worked in the area for more than 15 years.

TOP COMMERCIAL VIDEOGRAPHER First Place: Chimaeric 2310 Chapel Plaza Ct., Suite 3 | 573-289-5540 Chimaeric is a motion picture company of filmmakers that specializes in cinematic visuals, narrative storytelling, and creative collaboration. Chimaeric was founded in 2012 as a spinoff of Pure Marketing and Media and was purchased by David Anderson in 2014. The team writes and produces commercials and short films and offers creative development and pre- and post-production services. The company's local commercial clients include Shelter Insurance, MU, and The Callaway Bank. Chimaeric has also provided work for National Geographic and for feature films that premiered at Sundance, South by Southwest, and the Tribeca Film Festival.

Second Place: The Evoke Group 505 Fay St. #204 | 573-303-5476 The Evoke Group is a digital creative agency that believes in helping clients highlight their competitive edge through creative media. The team of millennial media connoisseurs provides services in video production, as well as motion graphics, animation, web development, print, brand development, and more. COLUMBIABUSINESSTIMES.COM /// 47

Second Place: Mike Messer, Shelter Insurance TOP ARCHITECT

SIMON OSWALD ARCHITECTURE

1817 W. Broadway | 800-743-5837 Messer began his insurance career as a Shelter claims adjuster in 1999. Located on Rain Forest Parkway, Messer has been an agent since 2006 and is licensed in Missouri, Arkansas, Iowa, Kansas, Oklahoma, and Tennessee. Messer specializes in business, life, homeowners, and auto insurance, plus general liability, workman’s comp, and more.

TOP ENGINEER First Place: Crockett Engineering

TOP ARCHITECT First Place: Simon Oswald Architecture 2801 Woodard Drive, Suite 103 | 573-443-1407 Since 1987, Simon Oswald Architecture has focused on integrating architecture and interior design. The 12-person firm works with corporate, higher education, and health care clients, focusing their efforts within a 60-mile radius of Columbia. They recently completed MU Health Care’s South Providence Medical Center, and the firm was named a finalist for the chamber’s Small Business of the Year award this year. One of their current projects is Columbia College’s quad. Their office is the most energy-efficient office building in Columbia, according to Columbia Water and Light.

Second Place: Peckham Architecture 2009 Country Club Drive | 573-777-4444 Owner and architect Nick Peckham specializes in comprehensive anticipatory design service and sustainable design. Peckham’s architectural career began in 1973, and he has a passion for sustainable design, recently building the most energy efficient home in Missouri, according to the Passive House Institute of the United States.

2608 N. Stadium Blvd. | 573-447-0292 Opened in 1985, Crockett Engineering is an engineering consulting firm that provides civil engineering, land surveying, and structural engineering services. Crockett executes projects from single-family residential to high-density mixed use developments, commercial to industrial. One of their current projects is working with American Campus Communities to develop the U Centre on Turner Avenue. Today, the firm works in nearly 25 states across the country. The team, led by partners Tim Crockett, Nathan Eckhoff, and Greg Linneman, was named the chamber’s Small Business of the Year in 2012.

Second Place: THHinc McClure Engineering 1901 Pennsylvania Drive | 573-814-1568 Trabue, Hansen, and Hinshaw is a civil and structural engineering firm serving the Midwest and the world. The company merged in 2015 with the Iowa-based McClure Engineering Company to form THHinc McClure Engineering. This year, THHinc celebrates 20 years in business.

TOP COMMERCIAL LENDER

TOP ACCOUNTING SERVICE

JOHN KELLER

First Place: Williams-Keepers LLC 2005 W. Broadway, Suite 100 | 573-442-6171 Williams–Keepers LLC is a certified public accounting and business consulting firm. With locations in Columbia and Jefferson City, 16 members, and 85 associates, Williams– Keepers LLC is one of the largest business consulting firms in mid-Missouri. The firm, now named for early partners George Keepers and Paul Williams, was founded in 1923 and originally called Columbia Accounting Company. They rebranded as Williams-Keepers LLC in 1983. The firm offers traditional accounting and tax services and also offers estate planning, benefits consulting, valuations, litigation support, and more.

Second Place: Accounting Plus Inc. 1604B Business Loop 70 W. | 573-445-3805 For more information, see page 43.

TOP BUSINESS INSURANCE First Place: Columbia Insurance Group 2102 Whitegate Dr. | 573-474-6193 Columbia Insurance Group has served customers for over 140 years, starting right here in Boone County. Today, they have customers in 17 states, with five branch offices and more than 1,400 independent insurance agency partners across the country. They are proudly A-rated “Excellent” with AM Best, a global credit rating agency focusing on the insurance industry, and they specialize in commercial lines insurance. 48 \\\ JULY 2016

Bank of Missouri

TOP COMMERCIAL LENDER First Place: John Keller, The Bank of Missouri 3610 Buttonwood Drive, Suite 100 | 573-874-4700 John Keller was one of three employees who helped bring The Bank of Missouri to Columbia in 2005. As senior commercial lender, he’s responsible for the credit quality and profitability of the bank’s loan portfolio and meeting loan growth goals. Keller’s favorite part of the job is his interaction with borrowers. “I love structuring loans to assist borrowers in their real estate endeavors,” he says. Keller is involved with Rotary Club of Columbia NW, Woodcrest Chapel, Show Me Central Habitat for Humanity, and more.

Second Place: Todd Hoien, Hawthorn Bank 1110 Club Village Drive | 573-449-9933 Todd Hoien is the senior vice president of commercial lending at Hawthorn Bank. Hoien focuses on small business owners, helping them grow and build wealth. Hoien is a member of Rotary Club of Columbia NW and a board member of the local Red Cross chapter.

TOP PLACE FOR BUSINESS LUNCH First Place: Flat Branch Pub & Brewing 115 S. 5th St. | 573-499-0400 Open since 1994, Flat Branch is a staple of Columbia cuisine, founded when owner Tom Smith wanted to enjoy craft beer locally. Flat Branch is rated the No. 1 restaurant in Columbia on TripAdvisor. While enjoying the bar or the ever-popular patio, patrons can enjoy their award-winning in-house brews and changing seasonal menus, including a pizza of the week. Their famous “Chokes ‘n Cheese” make for a great appetizer to share during a business lunch.

Second Place: 44 Stone Public House 3910 Peachtree Drive | 573-443-2726 The gastropub offers private dining on site and catering for up to 400 people. 44 Stone also hosts Sunday brunch with traditional English breakfast, bread pudding, and smoked salmon. Their “tap cams” are viewable online and show the day’s brews on tap.

Photos by Anthony Jinson

COLUMBIABUSINESSTIMES.COM /// 49

TOP JANITORIAL SERVICES First Place: Atkins Building Services 1123 Wilkes Blvd., Suite 450 | 573-397-7016 Atkins’ commercial cleaning team is qualified through the Institute of Inspection Cleaning and Restoration Certification. They offer flexible commercial cleaning schedules, carpet and upholstery cleaning, interior and exterior window cleaning, floor scrubbing, and black mold removal. The 300-plus staff cleans commercial kitchens, education facilities, surgical areas, and more. The company’s got it down pat – Atkins just celebrated its 90th anniversary. The company also specializes in ground maintenance, pest management, irrigation, and holiday lighting.

Second Place: City of Refuge, Safi Sana 102 Dayspring Drive | 573-814-1170 Created to help support refugees, City of Refuge partners with Safi Sana, a residential and commercial cleaning business that employs refugees and immigrants. Board President Jen Wheeler started the company in 2010 as a job where refugees could work until they learned enough English to move on to better jobs.

TOP BANK First Place: Central Bank of Boone County 720 E. Broadway | 573-874-8100 Central Bank of Boone County opened in 1857 as Prewitt and Price. After many changes, the bank joined the Central Bancompany in 1974. After being Boone County National Bank for more than 100 years, the bank transitioned last year to a state charter and became Central Bank of Boone County to better align with the 12 other independent banks under the Central Bancompany umbrella. With 330 employees and 40,000 customers, the bank is heavily involved in the community, giving more than $300,000 to more than 300 nonprofits.

Second Place: The Bank of Missouri 3610 Buttonwood Drive, Suite 100 573-874-4700 The Bank of Missouri is an independent community bank. The Columbia branch opened in 2005, and there are 22 other branches combining for more than $1 billion in assets. The bank is an SBA Preferred Lender in Missouri. 50 \\\ JULY 2016

Photos by Keith Borgmeyer

TOP IT COMPANY

TOP OFFSITE MEETING LOCATION

First Place: Midwest Computech

First Place: Logboat Brewing Co.

311 Bernadette Drive | 800-346-8934 Founded in 1982, Midwest Computech started as a typewriter sales and repair company in Sedalia. Today, the company has evolved, providing IT management and cloud computing solutions for businesses across industries and educational and governmental entities. The company offers services including data protection, backup, cloud computing, firewalls, infrastructure, and IT consulting. The company has been a U.S. Chamber of Commerce Blue Ribbon Small Business of the Year winner for six years running.

504 Fay St. | 573-397-6786 For more information, see page 46.

Second Place: 43Tc

TOP BUSINESS WITH A COMMITMENT TO PHILANTHROPY

1000 W. Nifong Blvd., Building 6, Suite 220 855-647-4382 43Tc provides IT service and support to smalland medium-sized businesses, health care providers, and more. The company offers IT services like managed IT support, disaster recovery and business continuity, cloud integration, voiceover IP, and website development.

Second Place: Stoney Creek Hotel & Conference Center 2601 S. Providence Road | 573-442-6400 Stoney Creek offers a rustic hotel experience in Columbia, with 181 guest rooms including deluxe rooms, bunk bed rooms, and theme suites. The facility also provides meeting space with rooms to accommodate small meetings of 5 to 50 people and large events of up to 400.

First Place: Veterans United Home Loans 1400 Veterans United Drive | 800-884-5560 For more information, see page 42.

Second Place: The Bank of Missouri 3610 Buttonwood Drive, Suite 100 | 573-874-4700 For more information, see left.

TOP PLACE TO CLOSE A DEAL First Place: Logboat Brewing Co. 504 Fay St. | 573-397-6786 For more information, see page 46.

Second Place: Boone Central Title Co. 601 E. Broadway, Suite 102 | 573-442-0139 Founded in 1898, Boone-Central Title provides title insurance to mid-Missouri. The company works with lenders to make real estate transactions efficient and according to regulations. The company also provides closing and escrow services, title searches, property profiles, and a state-of-the-art database with a Boone County property index.

TOP EVENT LOCATION First Place: Logboat Brewing Co. 504 Fay St. | 573-397-6786 For more information, see page 46.

Second Place: Stoney Creek Hotel & Conference Center 2601 S. Providence Road | 573-442-6400 For more information, see page 50.

TOP ADVERTISING AGENCY First Place: Caledon Virtual 1906 Corona Rd., Suite 200 | 573-446-7777 Founded in 2007, Caledon Virtual is a full-service marketing firm that uses a balance of tradition and technology to help businesses effectively communicate their message and reach their goals. With a client-focused approach, Caledon Virtual provides services with its core values in mind: progress, communication, integrity, charity, and relationships. Services include digital marketing, branding, and strategy.

Second Place: Word Marketing 1000 W. Nifong Blvd., Suite 1 | 573-441-2702 Word is a strategic branding firm that studies the motivations behind consumer behavior and what those findings can mean for business today. Equipped with research, proven methodology, and strategies based in neuromarketing, Word consultants give leaders the edge needed to create sustainable growth within their industries.

TOP WEB DEVELOPER First Place: Lift Division 308 S. 9th St., Suite 115M | 573-445-0658 Lift Division is a digital marketing agency based in Columbia. As an advocate for businesses of all sizes, the Lift Division team is dedicated to providing quality marketing services through creative research and innovative strategy. Founded in 2010, Lift Division dedicates itself to helping good businesses grow. Marketing campaigns often begin with web design, followed by digital marketing tactics including social media, SEO, PPC, content marketing, and more. Clients include Missouri Cancer Associates, Maullâ&#x20AC;&#x2122;s Barbecue Sauce, Schlafly Beer, the Missouri School of Journalism, and more.

Second Place: Caledon Virtual 1906 Corona Rd., Suite 200 | 573-446-7777 For more information, see above.

Photos by Anthony Jinson COLUMBIABUSINESSTIMES.COM /// 51

TOP COFFEE MEETING LOCATION First Place: Kaldiâ&#x20AC;&#x2122;s Coffee 29 S. 9th St. | 573-874-2566 Kaldiâ&#x20AC;&#x2122;s Coffee, founded in St. Louis in 1994, specializes in sustainably sourcing and roasting the finest coffees in the world. The Columbia location opened in 2007 and since then has been a staple for early morning meetings and networking. Local favorites include Espresso 700, fresh fruit smoothies, and rotating seasonal drinks, like the shaken lavender rose iced latte and the shaken rose garden iced tea. The chain also has locations in Kansas City and Atlanta.

Second Place: Dunn Bros. Coffee 1412 Forum Blvd. | 573-446-4122 The Dunn Bros. franchise was opened in 1987. Each coffee is made fresh, and the company has a commitment to purchasing sustainably grown coffee. The Columbia location offers free Wi-Fi, a drive-thru, patio seating, and meeting facilities.

52 \\\ JULY 2016

Photos by Keith Borgmeyer

TOP LOCAL TEAM-BUILDING EXPERIENCE First Place: Logboat Brewing Co. 504 Fay St. | 573-397-6786 For more information, see page 46.

Second Place: Paint the Town 2703 E. Broadway #127 | 573-777-7795 Paint the Town combines artistic flair, group parties, and happy hour. With soft drinks and a full bar, work groups, families, and bridal showers alike can enjoy the experience. Patrons can create an original piece of art or paint with the group.

TOP BUSINESS WITH NATIONAL IMPACT First Place: CARFAX 2301 Maguire Blvd. | 703-934-2664 CARFAX provides vehicle history information for buyers and sellers of used cars with the most comprehensive vehicle history database in North America. Vehicle history reports are available on used cars and trucks made in 1981 or after and may include things like accident history, odometer readings, number of owners, and state emissions inspection results. The company was founded in 1984 in Columbia.

Second Place: Veterans United Home Loans Photo by Keith Borgmeyer

1400 Veterans United Drive | 800-884-5560 For more information, see page 42.

TOP FAST-GROWING COMPANY First Place: Veterans United Home Loans 1400 Veterans United Drive | 800-884-5560 For more information, see 42.

Second Place: True Media 500 Business Loop 70 W. | 573-443-8783 True Media is a media strategy and communications company founded in 2005. The company specializes in creating strategies that combine powerful research with a deep understanding of traditional, digital, social, and mobile media. Owner Jack Miller was named a finalist for Ernst & Young’s Entrepreneur of the Year award in the Central Midwest region.

TOP CATERER First Place: D. Rowe’s Restaurant and Bar 1005 Club Village Drive | 573-443-8004 Started by Columbia native David Rowe in 2002, D. Rowe’s is a Columbia staple. D. Rowe’s caters both large and small events, offering six kinds of meat, six sides, and smoked meat by the pound for larger events. They also offer “The Back Rowe,” a private, in-restaurant banquet space for 50 people, and an appetizer buffet or entrees are available. The D. Rowe’s menu was created to attract a wide demographic, from sports fans on the bar side to families on the restaurant side.

Second Place: Hoss’s Market & Rotisserie 1010 Club Village Drive | 573-815-9711 Created in 2002, Hoss’s Market is a full-service, locally owned gourmet market with made-from-scratch catering. They can cater meals from the simple to the more complicated — box lunches, hot dinner and luncheon buffets, carving stations, and more, and they’re available for events including weddings and tailgates. CBT COLUMBIABUSINESSTIMES.COM /// 53

the business of giving back Local businesses volunteer their time, expertise, and financial resources to support our community. BY BETH BRAMSTEDT

54 \\\ JULY 2016

SOMETIMES, giving back is as simple as changing an out-of-reach light bulb. Underwriting the cost of pledge forms. Donating a portion of your paycheck. Or doing laundry for someone in need. The options for getting involved are endless, and many Columbia businesses, both large and small, have found rewarding ways to support their community.

ROOFING FOR A PURPOSE Each year, Manor Roofing and Restoration allocates more than one percent of their sales for charitable efforts. Plans are made during their annual budgeting process, and employees are a big part of the decision making. “We think there’s no better place than the Columbia area to operate a small business, and we’re thankful for the livelihood it provides us,” says Manor’s owner, Nick Allen. “We’re also keenly aware that whatever success we have is diminished without opportunity for all. We just try to do whatever small part we can.” Allen admits to having a soft spot for kids, and he ensures that the company stays active with organizations like Columbia Public Schools, Ronald McDonald House, K-Life, and Big Brothers Big Sisters. That’s why it was an easy decision when the Boys and Girls Clubs of Columbia called, needing an outdoor lightbulb changed. “Obviously, we have a lot of tall ladders,” Allen says, “so we sent a crew member out to change it.” Over time, the company has made the commitment to give of their time and talents. Allen serves on the board of directors for Job Point, which offers skills training and job placement, while business partner Larry Herzing, a Marine veteran, is active with military causes like Central Missouri Honor Flight. This year, the company is excited to partner with Owens Corning, their architectural shingle supplier, to identify an enlisted mid-Missouri military family who needs a roof replacement. Owens Corning will donate the materials, and Manor will provide the labor. “Our employees are super excited about this opportunity to serve,” Allen shares, “and we think it’s a fantastic way to pay back the family for their service.”

CULTIVATING A GENEROUS SPIRIT Although churches like The Crossing are nonprofit organizations themselves, and most are

funded completely by donations, many still consider giving back to the community a worthy use of their time and funds. “We want to be a church that is good for our city,” says The Crossing’s senior teaching pastor, Shay Roush. “We want Columbia to prosper, to do well.” Each year, The Crossing gives over $800,000, more than 10 percent of their operating budget, towards missions and serving the poor. Many of these dollars go toward partnering with other local nonprofits. “We want to team up with organizations that do it better than we can,” says Roush. “They’ve gained expertise with helping people who need what they have to offer.” That value drives the church’s partnership with organizations like Love INC, Granny’s House, Loaves and Fishes, and the Central Missouri Food Bank, organizations that serve the hungry, poor, and disadvantaged in the city. The church is also open to helping in areas where experienced organizations may not exist.

erous people,” Roush says. “God has blessed us, and we seek to be a blessing to our community.”

BUILDING A FOUNDATION Lindsey Sells and Miranda Giger are excited to come to work each day with the task of giving money away. Along with foundation director Greg Steinhoff, they make up the team for the Veterans United Foundation, a nonprofit organization created and supported by the employees of Veterans United Home Loans. Early in the company’s development, the leadership team discussed ways they could carry out their values within the community. “Creating a foundation became a way to live out our commitment to our employees, the towns where we do business, and our veterans,” Steinhoff says. “And it’s a great way to keep those values in front of people all the time.” Launched in 2011, the foundation is supported by employee contributions that are matched dollar-for-dollar by the company.

“We’re also keenly aware that whatever success we have is diminished without opportunity for all.” –NICK ALLEN, MANOR ROOFING AND RESTORATION “Our own people often have a passion as well,” Roush says, “so we like to get behind them and support their vision.” One such ministry has touched over 2,000 men at the Algoa Correctional Center by building relationships through Thursday night Bible studies. In2Action, another support service, was started by a church member and provides transitional support to those released from prison and returning to mid-Missouri life. “Over the years, we’ve sought to be a generous church, and the people of The Crossing are gen-

Over 90 percent of employees donate a portion of their paycheck to the foundation, and the structure allows the employees to engage in decision making about where and how the foundation provides support. “It really is their foundation,” Sells says. “We have 1,900 employees participating across the country, and they’ve donated more than $20 million since the foundation began.” Decisions on how to spend the funds are placed in the hands of an allocation committee comprised of six elected employees who serve twoCOLUMBIABUSINESSTIMES.COM /// 55

year terms. The team meets monthly to review requests and make decisions. Gifts support both local and national programs and causes. One recent project included giving $100,000 to help build a handicap accessible, nine-hole par-3 course at the Turkey Creek Golf Center in Jefferson City. The course has a limited number of hazards and uses artificial turf on the tee boxes and greens to accommodate players in wheelchairs. The course opened this past spring, and Giger, along with media relations specialist Chris Cline, got to visit the site and see the results of the gift firsthand. “It makes you feel like you’re working for a purpose,” Giger says. The team has also worked with actor Gary Sinise to build adaptable, customizable smart homes for veterans with disabilities around the country, and they’re particularly excited about the opening of Patriot Place, a local apartment complex designed to facilitate a successful transition back into society for displaced veterans. “Working at Veterans United is about more than just getting a paycheck,” says Cline. “Team members here embrace the culture of enhancing the lives of veterans and giving back to the community.” In April, VU’s commitment to giving back earned them the 17th spot on Fortune’s “50 Best Workplaces for Giving Back.”

DONATING VOLUNTEER SERVICE April 10 through 16 was National Volunteer Week, and Columbia residents responded by planning three citywide service days for businesses, church attenders, and Columbia residents. The United Way Day of Caring took place on Friday, April 8 and hosted 230 volunteers from local businesses. Participants served 12 nonprofit organizations and donated time valued at more than $35,000. Cleanup Columbia followed on Saturday, April 9, when 1,335 volunteers worked 2,488 hours to collect 1,653 bags of litter from 140 locations across the city. On April 22, 34 Columbia churches partnered for the second annual ForColumbia event, which provided 1,600 volunteers to serve alongside two dozen local organizations. Alan Toigo and his wife, Stephanie, signed up to serve at the ForColumbia event and spent the day cleaning apartments and doing laundry for the residents of Oak Towers. They were two of more than 3,100 local volunteers who donated their time during the month of April to help our community. Toigo admits to being nervous and initially reluctant to give up his Saturday. “Then, I was reminded that the residents of Oak Tower are people just like me,” he says. “They were friendly and glad for the help.” Shelly Mayer, ForColumbia event coordinator, believes the service day was timely for the

GIVING BY THE NUMBERS According to “Giving in Numbers,” an in-depth analysis of 2013 data from 261 of the world’s leading companies, corporate giving and employee engagement are on the rise. Here are some specific ways companies and their teams are giving back nationwide.

Corporations gave over $17.8 billion to charities in 2013

59 percent of companies provided paid-release time for volunteer programs in 2013 56 \\\ JULY 2016

Education was the most funded program area, followed by health and social services and community and economic development.

86 percent of companies matched employee contributions to qualifying nonprofit organizations.

79 percent of companies operated a corporate foundation.

Giving grew for 64 percent of the companies between 2010 and 2013

Photos submitted by Veterans United Foundation, Heart of Missouri United Way, Williams-Keepers LLC.

community. “We have so many differences, but the more we come together on the things we agree on, like loving and serving our neighbor,” she says, “the more people benefit.” Besides the churches who provided volunteers, area businesses like Lowe’s, Westlake Ace Hardware, and Lindsey Rentals provided discounts and support, and Chick-fil-A and Hy-Vee donated food. “They all got behind us and were great to work with,” Mayer says. “Their support and goodwill meant a lot.” Independent Sector, a nonprofit advocacy group, estimates that volunteer value equates to $23.07 per hour; using that number, the individuals and businesses who participated in the three service days donated time worth over $500,000 to local charities.

PARTNERING WITH UNITED WAY For Williams–Keepers LLC, dodgeball and a partnership with the United Way prove to be great tools for supporting the community. Human Resources Generalist Beth Fitzgerald has led the United Way Committee for Williams–Keepers the last two years. The accounting firm has offices in both Jefferson City and Columbia, and they partner with the United Way in each location. “The United Way makes it easy to give responsibly because they provide funds for more than 30 agencies,” Fitzgerald says. “They do the research and make sure the money goes where it needs to.” Williams–Keepers was excited to exceed their 2015 goals for both offices through associate giving and fundraising events. The company also made a corporate donation and underwrote the cost of the pledge forms for the businesses participating in an employee campaign. One of the firm’s most anticipated fundraising events is the annual Accounting Olympics. Whether it’s dodgeball, basketball, or races involving a big wheel and 10-key calculator, 40 to 50 associates pay $20.00 for a half-day off work to gather in a local gym and play games for a cause. This year’s olympics are slated for July 15 and will provide an early kick-off for the company’s 2016 giving campaign. The firm also sent seven associates to participate in the Day of Caring in April. The crew worked with Services for Independent Living to provide yardwork at two Columbia homes. “It was rewarding to mow, move wood, and clean up flowerbeds for people who struggle to do it for themselves,” Fitzgerald COLUMBIABUSINESSTIMES.COM /// 57

united we serve The transition to a tri-chair system helps United Way leaders grow the campaign.

Current Heart of Missouri United Way Community Campaign chairs Mike and Sarah Messer have the Ropps to thank for an extra year of experience. Last year, as community campaign chairs, Mary and Greg Ropp helped transition the volunteer leadership system to a tri-chair model, appointing chairs-to-be two years in advance, so they can learn the process of chairing the campaign. Co-chairs Bev and Allen Curtis will follow the Messers in 2017 and Jim and Lisa Meyer will chair in 2018. The new leadership model was designed to better prepare chairs for the campaign. “Instead of just throwing a campaign chair into that voluntary position each year, it would be great to have a tri-chair model that would give the incoming chair a little bit of knowledge of what was to come,” Mike says. The community campaign kicks off Sept. 2 and continues through the end of 2016. Mike estimates 75 percent of money brought in to the United Way comes from employee campaigns that happen during that time period. This year’s campaign goal is $3 million, a 2.5 percent increase from 2015. Those funds support the United Way’s 33 funded agencies. The agencies fall into the categories of income programs, safety net programs, health or education initiatives. Through the community impact model, agencies outline specific plans for funding through an indepth application process. Mike says one of his goals is to bolster support for the new model. “I do feel like my goal is to bring back what the United Way was to people. And help them realize what they are doing moving forward.” The community impact model helps keep United Way accountable to community partners and agencies accountable to those they serve, as they must provide data as part of the application process to be a funded agency. Heart of Missouri United Way currently funds 33 agencies. 58 \\\ JULY 2016

says. “And it’s nice to work for a company that allows us to help.” Williams–Keepers is one of 44 United Way Pacesetter organizations, one of 130 businesses that made a corporate donation, and one of 222 businesses that ran an employee giving campaign in 2015. “The companies that get involved with nonprofits are our town’s most successful companies,” says United Way Campaign Director David Holtgraewe. Holtgraewe says 75 percent of funds donated to the United Way come from employee campaigns. Last year, that equated to approximately 10,000 local employees making a financial contribution, about onethird of those who were invited to participate. For companies with less than 20 employees, the United Way recently created “Live United 365.” Businesses commit to give $365.00 annually, in any way and at any time they choose. Holtgraewe suggests they include something fun as part of their plan and invite their customers to participate. There are currently 12 businesses involved in the program. Community Impact Director Rachel Finch says skills-based volunteering is also a great

place to start. “Corporate engagement really begins when volunteers see the challenges of our community firsthand, meet consumers, and then use their skills to meet a need.” Marketing Director Jennifer Truesdale is one example. She began her work with United Way by serving on an advisory council for two years. “With my education in nonprofit management, I wanted to get my hands on and read the grant proposals,” she says. She was later tapped to lead the Columbia College campaign and was eventually hired on-staff. “Volunteers are critical,” Finch says, “There are skills we need, and we want to give as much of the donor dollar to the agencies as possible.” Holtgraewe adds that it will take over 1,000 volunteers this fall just to service the employee campaigns. “These relationships are mutually beneficial partnerships,” Finch says. “A business’s investment will come back to the business.” Not sure where to start? The United Way staff suggests giving them a call. “We connect the dots continuously around here,” Finch says. “We can help your business find its niche.” CBT

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A FRANCHISE ENTERPRISE

Franchise owners experience the best of small and big business. BY BRANDON HOOPS

60 \\\ JULY 2016

THERE IS LITTLE COMPETITION for Anup Thakkar’s favorite task at Dunkin’ Donuts. The franchise owner of the restaurant located at the corner of Green Meadows and Providence always loves to spend part of his day as drive-thru cashier. Here, the energy flows as freely as caffeine, since this is where 70 percent of morning business, on average, originates. But even better, for Thakkar, is the proximity to the customers. He likes the chance to ask about their day and see their expressions when he hands them a bag of donuts or a cup of coffee. “It’s spectacular to interact with them,” Thakkar says. “I get to see smiles every single day when they come here.” Throughout Columbia, there is an array of franchises embedded into the fabric of daily life. From the national to the regional, Columbia pretty much has it all. But don’t think only in terms of mega-brands or easy name recognition. Move behind the scenes. Look for the franchisees – people like Thakkar, dedicated and sincere entrepreneurs who not only look for fertile soil in which a franchise can flourish, but who also pour out their heart and soul to connect with the community they call home. “So many factors play into the success of a business,” Thakkar says. “You can have the greatest product and the greatest set of employees, but if you don’t have the support from the local community, none of that matters. This has allowed us to get closer to the community. By far, it has been one the best decisions I’ve made in my life.”

STARTING WITH PASSION For Thakkar, 37, becoming a franchise owner after 10 years in a small business was a passion project that came after a long wait. Dunkin’ Donuts coffee fueled Thakkar’s college years at Kean University on the East Coast. He would start and end almost every day with a cup. You couldn’t beat the cost or the taste. When Thakkar moved to Columbia, he couldn’t find a Dunkin’ Donuts to sustain his habit. In May 2015, he finally changed that, opening a Dunkin’ Donuts and Baskin-Robbins combination store. “I wanted to venture out and start a new project, and this was by far the very first choice in my mind,” Thakkar says. “I couldn’t think of anything else but Dunkin’ Donuts.” After considering the costs of buying into a franchise, franchisees agree that few ingredients are as essential as picking a brand and

product you care about. Most lean on their passion and personal experiences to drive their interest in opening a store or restaurant. Lauren Matteson’s affection took a few days to develop. During a vacation in Watercolor, Florida, she joined some friends for a fitness class at a Pure Barre studio. “I took a class and hated it,” Matteson says. “So I went back every day to see why it was so hard, and by the end of the week, I had fallen in love with the technique and the community of women down there. It’s a touristy spot, but I was really impressed with how the owner was able to make it feel comfortable and create a strong community of women, even though not everyone knew each other.” After leaving Florida, Matteson did a little research and applied for a franchise. She was 23 years old and a recent graduate of MU, where she majored in strategic communication and minored in business. “I doubt they have many people ask to franchise after six classes,” Matteson, now 27, says. “And to be honest, I didn’t even really understand it was a franchise at the time.” But Matteson’s curiosity trumped her naiveté. She knew that the challenging workouts and the culture of the studio would be welcomed in a city as active and health-conscious as Columbia. Pure Barre agreed. Pure Barre opened on Nifong Boulevard in October 2012. Three years later, Matteson added a second location in Chesterfield, and she now employs 30 total staff members. Her intention to create a boutique fitness space for women, where they feel safe and they are known, where a specialized workout makes a positive impact, is coming to fruition. “On the hard days, I have to go back to the passion to remind myself why I am doing this — why I am working 70-plus hours a week, why I am fixing and cleaning toilets, why I am going outside of my comfort zone a lot,” Matteson says. “As soon as passion is not at the heart of what you’re doing, people see through that, and your business won’t be successful and your employees won’t be as motivated. It can become toxic quick.”

She doesn’t have to do it alone. Matteson has learned from what Howard Schultz, the founder of Starbucks, illustrated in his book, “Onward”: “Yes, love what you do, but your company should love you back.” Matteson’s franchise fee paid for the rights to use the Pure Barre name and open a studio under their franchise requirements. But she also pays royalties monthly in exchange for workout techniques, marketing materials, and additional resources. Her fiancé and business neighbor Stephen Shinn, who co-founded The Fitness Company, doesn’t have the same luxury. He had to start his business from scratch. For instance, Shinn spent three months designing and building the studio; without the help of a contractor, they wasted money on ideas they thought would be great but didn’t work. Pure Barre told Matteson what the studio needed to look like, and they supplied the buildout specifications, including signage, wall colors, wood finishes, mirrors, and more. As Pure Barre has matured and expanded, Matteson said the level of guidance has only improved. This gave her the confidence to relocate the Columbia studio this summer, to a new 1,500foot space on Bluff Creek Drive.

TOP 10 Entrepreneur’s 2016 Franchise 500 ranking:

1. Jimmy John’s Sandwiches 2. Hampton by Hilton 3. Supercuts 4. Servpro 5. Subway 6. McDonald’s

LEAN ON ME

7. 7-Eleven

If Matteson had to start over and choose between starting an independent business or buying into a franchise, she would take the same path. As a franchise owner, she can lean on an experienced and proven entity for support.

8. Dunkin’ Donuts 9. Denny’s 10. Anytime Fitness COLUMBIABUSINESSTIMES.COM /// 61

“When you own your own business, and this is true whether you’re a franchisee or not, you go to bed every night thinking of 100 more things you could be doing,” Matteson says. “But it’s a relief knowing we have a franchise consultant who’s always available to help and answer questions.” Thakkar and his business partners, Ramesh Patel and Prashant Patel, brought plenty of business experience into Dunkin’ Donuts. That didn’t keep them from leaning on all the people Dunkin’ brands provided to get the restaurant up and running. It was almost like having personal assistants in key areas like development, construction, marketing, and operations. This support ensures that whether you visit a Dunkin’ Donuts in Columbia or New York City, the service and environment feel the same. When the national brand is consistent and strong, the local franchises thrive. “Anyone who owns their own business knows what a difficult process it is from day one, but the support I got from the franchise was unbelievable,” says Thakkar, who plans to open two more Dunkin’ Donuts stores in the area by 2017. “It was one of the smoothest transactions we’ve ever had. Seeing that love and passion coming from Dunkin’, you just want to adopt that and carry it over.”

STICK TO THE PLAN Mike Monahan and his wife, Amy, picked Jimmy John’s as their franchise of choice, in the summer of 2000, partly because of the bread. It was the best bread they had tasted since leaving the east coast. But Mike’s excitement got a quick reality check. “After a few weeks, I was exhausted,” says Monahan. He would work open to close and remembers his son, Max, doing homework and sleeping in the booths. “I was so tired at the end of the night I couldn’t even drive home. I was damn near in tears, wondering what I got myself into.” Relief came when Monahan started delegating and turned his focus to implementing the proven franchise system that Jimmy John’s had in place. Every franchise has a unique formula, and you have to stick to it. Monahan describes the Jimmy John’s system as “simple and fast,” which is part of why it’s exploding nationwide, with almost 2,800 stores and another 2,000 that have been sold. Jimmy John’s opens a store every 37 hours. They’re also frequently recognized as the No. 1 franchise on lists by Forbes or Entrepreneur, for example. “Do I agree with everything they have us do at Jimmy John’s? Heck no,” Monahan says. “But I do it because it works. Do I think I have some good ideas? Sure. Unfortunately, it doesn’t say Mikey John’s over the door. It says Jimmy John’s. So I got to do what he says.” Monahan, 53, owns five Jimmy John’s locations in Columbia and four more across Missouri. In January, the Monahans were named the 2015 Operators of the Year (for owners who operate more than six stores) at the Jimmy John's National Convention. He also owns Sake Japanese Bistro, in downtown Columbia; he employs a total of 386 people. Several years ago, Monahan was asked to speak at a Jimmy John’s conference about how to turn around a store. Monahan talked about a series of cassette tapes he kept in his car that outlined how to buy real estate with no money down. 62 \\\ JULY 2016

Photos provided by Dunkin' Donuts

Jimmy John's photos by Dory Colbert Photos provided by Smoothie King

Pure Barre photos by Keith Borgmeyer

COLUMBIABUSINESSTIMES.COM /// 63

SO YOU WANT TO OWN A FRANCHISE? As the owner of the old Captain D’s building on Paris Road, Mike Monahan gets frequent inquiries from people looking to lease the space to open a restaurant. It usually doesn’t take long for Monahan to give his decision. “I’ve turned down at least 20 people who want to open a restaurant there just after talking to them for 15 minutes,” Monahan says. “I tell them, ‘You won’t make it. You’re not ready.’” So what does it take? If you’re feeling the lure to start a franchise, how do you get ready? What can you expect? Here, four franchisees from Columbia serve up their best advice:

ASK QUESTIONS. - Mike Monahan, 23-year franchisee of Jimmy John’s Monahan suggests doing your homework. Start by interviewing a lot of franchises. Get a feel for where the company is going and see if the brand is strong. But don’t stop there. When Monahan prepared to franchise the Jimmy John’s in downtown Columbia, he walked to nearby businesses and asked owners their impressions about Jimmy John’s. You can’t sign on before doing your research.

GET INVOLVED. - Lauren Matteson, 3-year franchisee of Pure Barre When people ask Matteson about opening a Pure Barre, she always gives the same tip: “Be a client for three months and take as many classes as you can.” This first-hand experience is invaluable in helping you learn about the business, particularly the quality of the product and the customer service. To be the brand’s salesperson, you’ve got to put yourself in the customer’s shoes.

INVEST TIME. - Anup Thakkar, 1-year franchisee of Dunkin’ Donuts Thakkar says there is a temptation to think owning a franchise is as simple as investing some money and then walking away. But it’s not that easy. Owning and operating a business is hard work. From day one, you have to be willing to spend as much time as possible, and this means you have to be willing to clean a few toilets or sweep the floors. You do whatever it takes.

BE ORGANIZED. - Jackie Floyd, 1 1/2-year franchisee of Smoothie King Like many new franchisees, Floyd liked the opportunity to assume a leadership role and set her own schedule. That position comes with plenty of day-to-day demands that always need your attention. By staying organized, you’re able to stay on top of your goals and ensure you’re on track to achieve them. You can’t lose sight of the bigger vision. 64 \\\ JULY 2016

“The reason I’ve succeeded in real estate is the same reason I’ve succeed at Jimmy John’s — I’m following the system,” Monahan says. “I’m not recreating the wheel. Jimmy John’s has created a system that works, and it’s repeatable. It takes away a lot of the risks and failures.”

GET CREATIVE Since opening her first Smoothie King franchise, on Grindstone Parkway, Jackie Floyd, 31, discovered there is a lack of familiarity with the national brand in Columbia. Many people assume it’s an ice cream shop. “There are still a lot of people out there who don’t know our product and what we can offer,” Floyd says. Buying into a franchise and gaining access to an established brand with a proven model does not guarantee an easy path to success. You still have to find ways to market your product and attract customers. A good franchise encourages you to add your creativity to the mix to get this job done. Floyd has enjoyed the challenge of combating misconceptions and raising awareness about Smoothie King, which has 690 stores in the United States. One way she is trying to bridge the knowledge gap is through a brand ambassador program. Two employees work an extra 20 hours a month, each coming up with an idea for an event to plan and host. They’ve included an event at a Jujitsu gym, campus presentations, and profit shares with other organizations. The idea is to find creative ways to work within the given boundaries. “It makes people more invested when they have control over decisions and things they can do,” Floyd says. “But it’s also created opportunities for us to get our name out there and market in areas I wouldn’t have thought of.” Matteson has also found ways to put her fingerprints on her Pure Barre studio, particularly with the client experience. “They give a lot of opportunity to put our personality in there, which is really nice,” she says. Even though Matteson enjoys being in the studio and teaching classes, she knows it’s important to step back and think about bigpicture elements. It took her two years to get to this point. Floyd is still learning how to manage her time and energy, and it’s going to get more challenging — she’s opening four additional Smoothie Kings in mid-Missouri and six stores in the Des Moines market. And to think this adventure is all because a business partner and mentor of Floyd’s got an idea for opening a Smoothie King while watching the 2014 NBA All-Star game, which was being played at the Smoothie King Center in New Orleans. That business proposal took Floyd from the United Arab Emirates, where she was teaching high school, to Columbia. “It was honestly a leap of faith,” Floyd says. “I could stay on the secure path of teaching, or I could go out on a limb and try something different. But I knew if I missed this opportunity, it might not come around again. So I said, ‘Let’s do it.’” Floyd hasn’t regretted the decision. “Now that I’ve been here, I’ve found Columbia is like a big small town. I like that,” she says. “It gives you a sense that you’re connected and makes it feel like home. I’m planning to stay here the rest of my life." CBT

Who Turned Out the

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R e f l e ct ing o n l i gh t p o l l u t i o n i n Co l u m b i a . BY ZACH LLOYD

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the heavens, and Midwesterners have to go FOUR MINISCULE PINPRICKS of white as far away as the Oklahoma panhandle for – Europa, Ganymede, Io, and Callisto – seccomplete clarity. A recent study published tion the rust-colored globe in half, like the in Science Advances found that 99 percent of tear-away fold on a piece of paper. At the Americans and Europeans live under lightbottom of the striped orange ball, in the polluted skies, and more than 80 percent middle, a deep red spot can just be made out. of North Americans couldn’t see the Milky Even at this distance, the dime-sized Jupiter Way. Germann says utilizing shielded light seems awe-inspiringly large. fixtures, which block beams from shining Randy Durk flips a switch, and the domed skyward, or installing more efficient bulbs ceiling of Laws Observatory begins to swivel like LEDs would make a dent in the amount with a deep electric hum. Through the eyeof light pollution in town. But retroactively piece of the 16-inch Celestron telescope, the outfitting older properties with new lighting famous ringed silhouette of Saturn sidles would be costly and difficult to organize. into view. Section 29-30.1 of the Columbia municipal “People always like to see Saturn,” says code outlines outdoor lighting regulations Val Germann, Durk’s fellow Central Missouri Amateur Astronomer. The 66-year-old Germann climbs the step ladder up to the scope’s eyepiece to see the familiar gas giant. Ger“The majesty of the mann has been a CMAA member since 1978; Durk since 1997. sky just isn’t there Every Wednesday night, from 8 to 10 p.m., the two can be a n y m o r e , ” G e r m a n n s ay s . found on the MU Astronomy and Physics Building’s fifth floor, either in the astronomy “ We c a n s h o w t h e m o o n , museum, lined with signed photos of NASA mission conM a r s , s o m e s t a r c l u s te r s , trollers and Star Trek actors, or up in the dark observatory, but no galaxies, no Milky where they go for a better view of the sky. Recently, increased develWay . . . E v e n i f w e g e t i t opment has made it harder for Columbia stargazers to catch b a c k to w h e r e i t w a s te n a glimpse of space. The growth of downtown businesses and years ago, it would be housing over the past decade has had the deleterious effect of polluting the sky with light. c o n s i d e r e d a v i c to r y. ” This light pollution, or sky glow, is the excess product of every streetlight, parking lot fixture, and apartment floodlight in for any new developments in town, with town, and it has diminished the sea of stars part of the stated purpose being “To control that Germann used to know. the obtrusive aspects of excessive and care“I started coming [to Laws] in the ’70s, and as far as the seeing goes, oh my God, it’s less outdoor lighting usage.” The ordinance, much worse, like really bad,” Germann says. which was adopted by city council in 2006 at “Then when they built Stankowski Field [a the recommendation of the Columbia Envifloodlit recreation field at MU] over there, ronment and Energy Commission, aimed in that was sort of the linchpin.” part to minimize the effects of sky glow and Aspiring astronomers have to drive to the encourage energy conservation through effioutskirts of Columbia for a better view of cient lighting usage. 68 \\\ JULY 2016

The ordinance explicitly defines the type of cutoff level — the amount of allowable light blocked from shining above a fixture — for all lighting on new construction projects installed after Dec. 4, 2006. The ordinance requires full-cutoff, downward-facing lights on all new buildings, with bulbs not exceeding 400 watts. Athletic fields, parking lots, gas stations, and outdoor display areas are also covered in the ordinance to varying degrees, though less strictly than private properties. While half of the main purpose of the ordinance was to reduce excessive light, the other half was focused on ensuring adequate amounts of light are shed, for safety reasons. Because of this, parking lots, city streets, and commercial developments have to find a balance between too much light and too little. Shane Creech, the building and site development manager for the city, says his department is the enforcement mechanism for the lighting ordinance. His division carries out development plan reviews and site inspections to ensure new and existing projects are up to code. “When it comes to commercial structures, they submit a lighting plan that shows the placement of the lights,” Creech says. “There are parameters where it needs to have so much light in order to safely light an area and also to ensure it doesn’t have too much to spill out of that area. So we’re looking for a minimum and a maximum.” Creech says builders have to identify what types of lights will be used in their project, as well as where they will be installed. If a project is found to be in noncompliance by Creech’s team, the builder can be written up with a notice of violation, or even referred to the city prosecutor. The effects of light pollution could reach outside the realm of neighborly quarrels and angry astronomers. Some research and environmental advocacy groups have claimed artificial night lighting causes harmful effects on the natural environment. A 2004 study in Frontiers in Ecology and the Environment defines astronomical and ecological sky

glow as two separate, negative forms of pollution: astronomical, referring to obscuring the night sky, and ecological, responsible for altering natural habitats. The report cites different “catastrophic consequences” ecological light pollution has had on wild species like birds, sea turtles, and other animals that have evolved to use the night sky as a form of navigation while migrating. Barbara Buffaloe, sustainability manager for Columbia, says the city is working to limit light pollution in the natural environment, even though those effects have never been directly studied locally. “As I understand it, we enacted that ordinance partly so we would not be affecting nocturnal animals and the species that take cues from the night sky lights,” Buffaloe says. “We want to make sure that we don’t have people and animal species staying up any later than they should.” Buffaloe says the city is also working to increase the efficiency of its lighting infrastructure by replacing old streetlight bulbs with LEDs, which are much more energy efficient and have a more controllable output. Back in the dark dome of Laws Observatory, Germann and Durk reflect on old stargazing spots they used to visit years before. Germann used to spend all night at Rock Bridge State Park with his friends just looking at the stars, though he says now you need special permission from the park to be there after dark. Durk says he hasn’t been practicing his astrophotography in years, due to all of his favorite spots now having giant, blinking cell towers marring the view. Multiple families and their small children have circled through the exhibit this night. Even though the CMAA’s Wednesday night viewings still average around 3,500 to 5,000 visitors a year, Germann is regretful that he can’t show the public more. “The majesty of the sky just isn’t there anymore,” he says. “We can show the moon, Mars, some star clusters, but no galaxies, no Milky Way . . . Even if we get it back to where it was ten years ago, it would be considered a victory.” But with the growth of the downtown area, and the need for more lighting along with it, that’s one possibility that probably isn’t on the horizon. CBT

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NONPROFIT SPOTLIGHT

›› Central Missouri Community Action

Women Mean Business Central Missouri Community Action launches the Missouri Women’s Business Center. BY SIERRA STEWART AFTER DISCOVERING there was only a week left to apply for a small grant through the Small Business Administration in July 2015, executive director of Central Missouri Community Action Darin Preis figured that funding his most recent brainchild wasn’t in the cards. “After I picked myself up off the floor and figured that it probably wasn’t going to be doable, since there’s only so many hours in a week,” Pries says, “I decided that building a Women’s Business Center was the type of thing I really needed to explore to ramp up our economic development activities.”

UNTAPPED POTENTIAL CMCA, a regional nonprofit, provides services and support for people hoping to get out of poverty in eight counties. The organization provides services ranging from basic needs to economic development. They offer assistance with family money management, budgeting, understanding health insurance, homeownership education, crisis management, and more. When unemployment reached 9.8 percent in Missouri in 2010, CMCA reevaluated their strat-

Darin Preis

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Karen Miller

egies. Instead of exclusively training individuals to join the workforce, Preis, along with his staff, designed a microloan program to finance small businesses throughout central Missouri. “When the recession and the American Recovery and Reinvestment Act hit all at the same time, all this work that we’d been doing to get people ready for work was really for naught, because there wasn’t any work to be found,” Preis says. “We felt like this work was a little disingenuous because we were setting them up for no end in sight.” The CMCA began holding classes to help Missourians learn the basics of entrepreneurship and how to achieve their personal goals in nontraditional ways. While several hundred people took the classes offered, the nonprofit only initiated six loans. Although the concept was relevant, Preis believed it required a significant upgrade to go any further. In November 2015, the SBA released another round of grants, giving the CMCA a second opportunity to fund an increasingly desirable Women’s Business Center. CMCA entered into a cooperative agreement with the SBA to launch the Missouri Women’s Business Center (MoWBC), in

Shonda Harbour

Teri Roberts

Julie Kratzer

mid-Missouri. In March, after consulting with Virginia Wilson, director of the Missouri Small Business and Technology Development Centers, representatives at the local SBA office; Mid Missouri SCORE; bankers; and chambers of commerce, CMCA received a grant of $672,000, spread over five years, to start the second Women’s Business Center in Missouri. The grant requires a local match, half of which can come from volunteer offers and inkind gifts. The other half must be matched in cash from the community. “Everyone I talked to was really excited about this idea of helping women generating their own small businesses,” Preis says. “In a community like Columbia, where we have a very robust women’s business network associated with the chamber of commerce, it seemed like a good fit to build on what we have here. Women business owners are the untapped potential in our economy, and they’re often overlooked in the business community.”

SKY’S THE LIMIT The MoWBC office in Columbia is now open, and another will open by summer’s end in Ful-

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NONPROFIT Central Missouri Community Action YEARS OPEN 51 ADDRESS 807 N. Providence Road MAIN FUNCTION Empower individuals and families to achieve self-reliance STAFF 230 PEOPLE SERVED EACH YEAR About 10,000 EXECUTIVE DIRECTOR Darin Preis CURRENT CHAIR OF THE BOARD Jason Ramsey, The Callaway Bank NEEDS • Monetary donations • Volunteers

ton. The centers will serve Audrain, Howard, Boone, Callaway, Cooper, Moniteau, Cole, and Osage counties by providing women-focused classes, coaching, networking, resources, and a microlending program. MoWBC Director Jaime Freidrichs was immediately interested in the opportunities unfolding at CMCA after reading about the grant in the news. She applied for the position, ultimately leaving her job as director of development at Woodhaven, a nonprofit helping adults with developmental disabilities in Columbia. Freidrichs says, “Reading the description of what they were looking for in a director, it seemed like a really good fit for me and connected with what I have been interested in doing long-term in my career, with helping people growing their skills and maximizing their potential directly through teaching, coaching, and providing resources.” Teri Roberts, the asset development coordinator at CMCA, will continue to work with the nonprofit but move the previously implemented microlending program and business classes to the MoWBC. Operation Jumpstart, a six-week program for aspiring business owners run by Roberts, is set to restart in the new center on July 9. Over the course of its first year, Preis expects more than 1,000 people to have some contact with the center, a few hundred to take classes, and 20 small businesses to start as a result of MoWBC resources. While the center is directly marketed to women, it’s open to all members of the community, no matter their gender or income. And the MoWBC offers more than just loans. Freidrichs says they will support business owners long after the loan goes through or a business plan is written. “There are no limitations with who we can help with our services,” Freidrichs says. “While many of the CMCA’s programs have an income ceiling on who can access those services, with this, there’s nothing like that. And that includes helping men.” While the CMCA expects a large turnout over time, the center only has two staff members: Freidrichs and Roberts, plus several interns to assist in setting up the new location. The MoWBC is designing another permanent position, which will become available in the fall. “Once we're fully staffed and operating at 100 percent, which might be over the course of the next 12 months, I do expect to get up to five people,” Preis says.

"Columbia, I don't know if it’s unusual, but it is very fortunate to have such a robust female business community." - Darin Preis

COMMUNITY EFFORT The CMCA held an open house and ribbon cutting with the Columbia Chamber of Commerce Ambassadors at the MoWBC’s main office on June 1, allowing the community their first opportunity to see the new center. SBA officials were there to support the project and expressed excitement to have a program in the center of the state. The SBA will be active in the work happening at MoWBC. “We’re going to be recruiting women business owners [in the community] to share their stories, join a mentorship program, and share their knowledge and expertise,” Freidrichs says. “I see the center as a place to bring women together to share in that.” The MoWBC expects to build and grow relationships across the state through their services. Currently, Mid-Missouri Legal Services has an informal agreement to provide the center a grant specifically for providing legal advice to startups. The Show Me Innovation Center, in Fulton, is also working on a joint partnership with the Fulton Area Development Corporation and the Callaway County Chamber of Commerce to improve the services offered by the MoWBC office there. Freidrichs says they’re working on forming an advisory committee as well. “Columbia, I don't know if it’s unusual, but it is very fortunate to have such a robust female business community,” Preis says. “In a lot of rural areas, that’s just not the tradition. I think that that’s probably where we’re going to see significant opportunity where it hasn’t been in the past, and we want to promote creative thinking about how to really improve the economic circumstances of those people living in the most rural communities.” CBT

COLUMBIABUSINESSTIMES.COM /// 73

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CELEBRATIONS

➜ For more 20 Under 20 content, visit our website: columbiabusinesstimes.com

›› 20 Under 20 Class of 2016

20 Under 20

CBT celebrates 20 high school graduates with potential. EACH YEAR, the CBT staff selects 20 remarkable and successful professionals under the age of 40 to award and highlight in the magazine. However, there is another surging Columbia demographic that sometimes goes overlooked — high school students. Last year, Hickman High School’s newsmagazine, the P&G, took inspiration from CBT’s 20 Under 40 and chose to honor 20 of their own seniors. This year, CBT applied the concept citywide.

CLASS OF 2016 Battle High School 1. Sterling Cage 2. Cole Flottman 3. Marissa Johnsen 4. Leslie Ramirez 5. Martana Stemmons Christian Fellowship School 6. Serai Barton 7. Ethan Hale Columbia Independent School 8. Elise McCosh Fr. Tolton Catholic High School 9. Davis Atkins Hickman High School 10. Kay Frymire 11. Frank Gaunt 12. Alex Gittemeier 13. Kylie Jacks 14. Anna Lauriello 15. Sydney Timmerman Rock Bridge High School 16. Prince Chingarande 17. Brendan Fish 18. Emily Harl 19. Abby Kempf 20. Faramola Shonekan

“We have many outstanding young people in our community, and highlighting their accomplishments shines a spotlight on them and acknowledges the investment our community is making in their continued success,” says Peter Stiepleman, Columbia Public Schools superintendent. Pooling from community nominations, the CBT staff selected graduating seniors based upon their academic success, extracurricular involvement, community involvement, and an “X-factor,” or something that bolstered the students among the rest of the bunch. Selected were six students from Hickman High School, five from Rock Bridge High School, five from Battle High School, two from Christian Fellowship School, and one each from Fr. Tolton Catholic High School and Columbia Independent School.

HOW THEY GOT HERE When asked to produce a finest accomplishment or a most insightful experience, the recipients' answers are a colorful spectrum. Responses include becoming an Eagle Scout, being valedictorian and maintaining the elusive 4.0, earning the title “Madame Editor” of a literary magazine, achieving a three-year reign as class president, interning with a city councilman, and creating and facilitating an event to help students reduce stress through mindfulness. Leslie Ramirez's favorite extracurricular activity was as assistant editor of the The Battle Literature and Art Review. Likewise, Hickman recipient Sydney Timmerman’s proudest accomplishment was becoming editor in chief of her school’s literary magazine, The Hickman Review. Rock Bridge recipient Faramola Shonekan intends to use the skills she acquired in high school to improve her community and life beyond. “My favorite club was one that I actually joined during my senior year, which was Model United Nations,” Shonekan says. “It gave me an idea about what career I would like to pursue,

BY ABBY WADE and it taught me about communication, compromise, and that I too can make a change. It also helped me to discover that I have a passion for human rights.” What makes these recipients unique — these X-factors — is also what makes them alike. “I think that my ‘X-factor’ is that I am a very open person,” says Hickman recipient Anna Lauriello. “I am not someone who is really exclusive in what they do and who they are friends with. I think what makes me special is that I am open to doing anything and everything, and also meeting anyone and everyone, and I think that openness has opened a lot of doors for me.”

WHERE THEY’RE GOING 20 Under 20 is a chance to revere promising individuals waiting at the cusp of their adult lives — while they’ve already accomplished a lot, this award is a vote of confidence that these recipients will go on to conquer even greater feats. Battle High School recipient Sterling Cage plans to “become a psychologist or have some occupation that allows me to help others,” he says. “Ultimately, I want to leave my mark on the world and create a legacy of some kind that leaves positive change.” Christian Fellowship recipient Ethan Hale also intends to leave his mark — in space. Hale plans to pursue a Ph.D in aerospace engineering and hopes to work for NASA or SpaceX. Aside from their concrete goals and aspirations, the 20 Under 20 carry with them the chunks of wisdom they’ll use to keep moving forward. Christian Fellowship recipient Serai Barton explains the most important lesson she learned in high school: "Regardless of whether life is easy or difficult, I never want to walk through it alone.” Now, just like their 20 Under 40 counterparts, the 20 Under 20 forged a connection that the recipients can carry throughout their professional lives — as they’re journeying through life, they won’t be walking alone. CBT COLUMBIABUSINESSTIMES.COM /// 75

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MARKETING

›› Monica Pitts talks marketing trends and tips

For Blogging, Content Is King MOST COMPANIES start blogs to generate website traffic and start relationships with people or prospects who are looking for answers.

WHY BLOG? Recent reports from Mintel and Acuity Group state between 70 percent and 94 percent of buyers do research online prior to purchasing. Regardless of the percentage, it’s common knowledge: People look for answers throughout the buying process and after the sale. By providing those answers through a blog, you can position yourself as an industry expert and gain trust of potential buyers. Offering answers to popular questions can also generate traffic, and every business wants traffic — it’s directly tied to leads generated from your website. More leads equal more closed deals. Come full circle, and you realize the first hurdle to generating more leads through your website is generating more traffic. This can be accomplished in a number of ways — one of which is blogging.

BUT WHAT SHOULD I BLOG ABOUT? No one wants to invest their time writing blog posts that are never read. To generate site visits by blogging, you need to cover content that appeals to your target market. You want qualified prospects visiting your site. You need to talk to prospects about what they want to hear; you can’t just talk to everyone about everything. Here are a few ideas: Create Buyer Personas: The activity of creating buyer personas tends to generate a mountain of blog post ideas. Buyer personas are a fictional representation of the members of your target market. Through the activity, you’ll document each target market member’s concerns, goals, challenges, and more. Take those concerns, goals, and challenges and turn them into a Q&A to explain to your target market.

M O N I CA P I T TS

Listen to Your Clients: When clients ask questions, jot them down. This is the substance of a good blog post (hopefully your clients are in your target market). If the questions are relevant to your clients, they may be relevant to the rest of your target market as well. Follow Other Blogs: Find a blog that you want to emulate — maybe one of the big dogs in your industry. Do they post how-tos or listicles? If you don’t have time to check every blog on a regular basis, subscribe to email newsletters. Skim the newsletters to see if there’s a topic of interest to your audience. Following industry blogs is also a good way to keep up on industry trends and reports. Industry Trends and Reports: As new industry trends emerge, report on them for your readers. Discuss each side of the story, explain the pros and cons. Present both sides — this paints you as an objective professional, not a biased salesperson. Review industry reports, then dissect data and put it into terms your audience will understand and value. Make the data real to them through examples of how it may adjust their practices. Review Your Data: Speaking of data . . . review yours! Write more about what your audience likes. Identify traffic-generating articles in your blog and try covering the same topic from another angle. Find a way to sort data to identify the actions of your target market. For example: review local data versus national data; if you only do business locally, then make your blogging decisions based on the local data. Offer value and you’ll see results. Tell people what they want to know — not just a watered down general answer, but an honest to goodness truth-filled, wellresearched response. Blogging is a trial and error exercise. The most important thing in the equation is your target market. Your expertise and your interests will shine through in your answers. Review the results to see if it interests others as well. CBT

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Influence & Co. 5 Unexpected Content Marketing Trends From CMIS 2016 Report “The idea for this article came about after a major industry research report was released. Rather than just sharing the link to that report and calling it good, our team thought it would be valuable to really dig into it ourselves and find elements that we thought would resonate with our audience.” -Nickie Bartels, marketing editor

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ORGANIZATIONAL HEALTH

›› Tony Richards coaches organizations into good health

The Five Habits of Strategic Thinkers OF ALL THE THINGS I get to do on a daily basis with my clients, and also with my own company, my true love is strategy. I have been a student of strategy for over 40 years, and the prospect of designing a plan containing moves constructed to “win the game” gets me pretty excited. Millions of people start ventures each year, and most of them fail simply because there is no strategy. Perhaps it started with an exciting idea, but that dream, without a well thought-out plan, soon turns into a dreadful nightmare. The term strategic planning is actually a combination of two disciplines: strategic thinking and execution planning. I would like to focus on the first of the two and give you my thoughts on the five habits of good strategic thinkers. Habit 1: They constantly question their own plan. They anticipate changes by being intuitive and look for opportunities as they present themselves. They believe the game is always shifting and changing, and their plan has to shift and change with it to be successful. Great strategic people do not typically use a hammer and chisel; more likely, they use a pencil and eraser. Habit 2: They have relentless focus. People who are good at strategy know it's the process that’s important, not the event. Think about it: most people get excited about the wedding rather than the process of being married. They get excited about the birth of the baby rather than the process of parenting. Folks start businesses because they are excited about starting, not because they’re excited about having a plan to remain in business. People who are good at strategy know it's the process of moves and countermoves that create the varying degrees of win or loss outcomes. Habit 3: They practice continuous learning. Good strategic thinkers are always searching for more information. They are naturally curious human beings. They have long memories of past cause-and-effect, and they’re always building a database of moves that have been made and the outcomes of what has already been tried and what has yet to be attempted. Habit 4: They possess pattern recognition. One of the most powerful tools of a strategic thinker is the ability to recognize patterns. I am always amazed when I see a person who has had the same thing happen to them five or six times and still don’t recognize the pattern. A good strategic thinker synthesizes data from a great many of the right sources before they develop a viewpoint. What holds many people back from being good at strategic thinking is that they’re in too big of a hurry. The temptation is just too great to arrive at a fast (and likely wrong) conclusion.

TO N Y R I C H A R D S

Habit 5: They take the 30,000-foot view. Good strategists think at a very high level. They take themselves up out of the trenches and develop a long view. Most leaders look directly ahead, putting most of the emphasis on what's right in front of their organization. While it’s important not to take your eye off the ball, you also have to be aware of what may be beyond or on the edges of the horizon. Many business owners and leaders are reactive, and they often do not consider the long-term impact of decisions made in a hurry. When they are not intuitive or don’t continue to learn, they run the risk of being a prime target of a competitor with strategic skills. Without comprehensive strategic thinking, your company risks making quick decisions that lack the creativity and insights derived through a strategic thinking process. Leaders may find out later their organization is going in directions that they likely didn’t want it to go. This is not something that can be delegated away. Senior managers, leaders, and owners in organizations have a responsibility to make the required time for strategic thinking in their planning. It won’t just happen — nor can it be done in a quick half-day meeting. It's a process that, when practiced with discipline, becomes a habit. In our research, a skill we measure in leaders is futuristic thinking. We measure this competency on a scale of one to 10. Of the millions of highly competent leaders we have surveyed, the average score is 2.7. That is remarkably low. As leaders, we all have a great deal of work to do to develop ourselves to think more strategically about our businesses. CBT

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CITY

›› Mike Matthes breaks down the business of government

Don’t Leave COU out in the Cold “SOMETHING HAS TO BE DONE. There’s something not quite right with having passengers waiting out in the snow.” - Ray Beck, former city manager, commenting in 1977 on airport terminal issues. And yet, as Columbia Regional Airport is on the cusp of celebrating its 50th anniversary, passengers are still walking out of a “temporary” 38-yearold double-wide trailer and across the ramp through the rain and snow. Last month, we visited about the beginnings of aviation in Columbia and how forward-thinking leaders took bold action to create Columbia Municipal Airport in 1929, and later Columbia Regional Airport in the mid-1960s. I am excited to look forward to the next 50 years and how we can reshape COU into a modern facility, continuing its mission to positively impact the economic future of Columbia and mid-Missouri. We cannot be complacent as the airline industry and the air travel needs of business and leisure change. We must plan based on passenger expectations, community needs, and federal requirements. The good news is that we have bold plans in place to address most of the issues we face at COU. And we’re making tremendous progress meeting our milestones outlined in these plans. The 2009 Airport Master Plan has provided us with a roadmap to address the much needed airfield improvements to our aging runways, taxiways, and ramp areas. The Federal Aviation Administration has, in writing, committed to more than $20 million in airfield improvements, including new airport security; the rebuilding of Taxiway A; and lengthening the crosswind runway, taxiways, main runway, and more. Most of these projects are currently scheduled to be completed by 2020. These projects will bring COU up to current FAA standards for safety and security compliance on the airfield side. That brings us back to our aging terminal. When first opened, the terminal was as functional as it was striking, with its high lobby ceiling, tall glass for natural light, and open space for air travelers awaiting departure. In the mid-’70s, the FAA began to require passengers to be screened, in order to prevent weapons from coming aboard. So much of the open space in the terminal lobby at COU was consumed by screening equipment. And of course, in 2001, even tighter security and additional screening measures would intrude on more terminal space. In the past two years, we’ve seen a 38 percent increase in traffic, and the forecast is for traffic to continue growing. The consultant’s enplanement forecast shows traffic will rise to almost 120,000 enplanements by 2035. Our airport terminal is tired. It’s too small — half the size it should be for security operations and the number of passengers currently served. It’s outdated — we face ADA compliance issues, no restaurant in the passenger waiting area, and passengers forced to walk outside across the ramp in all weather conditions. Additionally, it’s not energy efficient.

M I K E M AT T H ES

We’ve squeezed every dollar out of the current terminal building. Our only expansions have been the addition of three used double-wide trailers we purchased from Columbia Public Schools, after they had also squeezed every dollar out of them. It’s time to do something. I am very excited about the Terminal Area Master Plan, which is currently being developed by our partners at Parsons Brinckerhoff. Recently, the consultant showed the community their preliminary findings and their recommended alternative to terminal needs at COU. The recommendation is to construct a new terminal on the north side of the current airfield. Known as Alternative 2, it shows these advantages to constructing a new terminal: • Maximum opportunity and flexibility to meet future demand • Flexibility to accommodate unanticipated changes in airport activity and the airline industry • Permanent separation of general aviation and commercial aviation operations • No disruption to operations while construction takes place • Provides the greatest opportunity for sustainable infrastructure and features This recommendation addresses all of the needs currently facing COU and plans for the next 30 years. It’s estimated that the new terminal cost could be around $38 million, although the consultant feels that, as they complete their study, the cost will be lower. Council has directed the consultant and staff to reduce costs while ensuring the terminal design meets current and future needs. That begs the question: how do we pay for the project? We have a plan for that too. On May 16, council voted unanimously to ask voters to consider a temporary increase in our lodging tax from 4 percent to 5 percent. This increase is forecasted to generate about $10 million over 23 years, after which the tax would sunset. Other funding sources potentially include a matching grant from the FAA, parking revenues, additional state funding, and transportation sales tax funding. Our airport is an important economic engine for Columbia and midMissouri, providing more than $87 million in total economic output annually, with 745 jobs and $26 million in payroll directly attributed to airport activities, according the most recent MoDOT report. It’s been nearly 40 years since Ray Beck said, “Something has to be done.” I couldn’t agree more. CBT

➜ CITY MANAGER OF THE CITY OF COLUMBIA COLUMBIABUSINESSTIMES.COM /// 83

ASK ANNE

›› Anne Williams answers readers’ HR questions

Exemptions and Excursions ›› Dear Anne, I read that the Department of Labor is changing the definition of exempt or non-exempt employees, how much they can make, and work with paying overtime. It’s scary. I cannot afford to pay most of my non-exempt people $50,000 a year. What can I do? I would be petrified, but get prepared! I’ve read a lot of articles about this because I have several exempt employees who fall under the range DOL is proposing too. First, let me explain. The new regulation will have exempt employees making a threshold of $47,476. Currently, an exempt employee must make at least $23,660 and is allowed to work overtime without being paid extra for the hours. A non-exempt employee is paid hourly and is paid 1.5 times more for any overtime accrued during their pay period. It is probable that very soon anyone making under the DOL’s proposed threshold of $47,476 per year (salary) will be eligible for overtime pay if they work over 40 hours per week. Most employers know they cannot afford to pay this, but employers do want to pay their people a fair wage and don’t want them to abandon their jobs if they move to hourly status. There are a couple of things I suggest doing now. First, track the hours of your staff members who make less than the proposed threshold. Make sure to track the hours they work in the office, at community functions, and at home. Remember, any time they open their computer or write a text or an email at home, they are on your clock. After you have determined how many hours in a pay period they are working, consider what their current hourly rate would be if you paid for all their working time on an hourly basis. More petrified? I’m sure you are. Many employers are taking a look at what they are getting for free. Sit down to list the pros and cons of the work each employee provides and decide whether to pay the overtime or to not allow the non-exempt employee to work any unauthorized overtime. Another alternative is to offer flex hours. When an employee needs to work after regular hours, let them come in late that day.

have seen is managers who plan an activity with no real thought or goal in mind. They do them because they have heard that activities bond the group or “refresh” the team. No wonder the team goes back to work scratching their heads and wondering, “Why did they waste my time?” With no goal, the activity is generally a waste of time – and managers risk losing the team's respect when they plan an exercise or activity that doesn't actually help. Team building activities can be a great way to unite a group when done strategically with a purpose in mind. Your purpose might be to bring out the creative side of the team, or to learn to work together better. Whatever the goal, there is an activity for it. Of course, if your team is a cohesive, bonded group who works well together, are creative, and enjoy having lunch together, they might just want to have more “work family” fun, and that’s great too. Most of the ideas below will work for that.

Team Buildling Ideas for a Widespread Age Range of Employees: • Laser Tag: Some people might not run fast . . . and some will aim better than you.

• Cook-Offs: Pick teams from a hat — some people cook, others clean.

• Escape Rooms: Hope I don’t get locked in! It teaches patience and uses logic, leadership, and teamwork.

• Game Day at the Office: Almost everyone has a game. I love Jenga, Monopoly, and Life. Others love poker.

• Local Things to Do: Go painting, help Habitat for Humanity, do a scavenger hunt, have an ice cream social at the office, visit a museum, go bowling, have a fundraiser, go to a fundraiser, play softball in the parking lot, have fishing day, or start “teach me day,” where the employees teach one another about their hobbies.

›› Our team members range in age from 19 to 67. I am at wits’ end trying to figure out some ideas to bring the group together for team building. Do you have any ideas all would enjoy?

I could go on and on, but I believe the secret is not the activity. I have found that the most successful activities are the ones the team plans. Pick a team, give them a budget and a goal, and let them go! CBT

The short answer is no, but read on. Often, staff members attend team building activities begrudgingly. When they return to the office, they wonder and ask, “Why did we go to that and waste a half-day?” What I

Anne Williams is not an attorney. All content in this column is not guaranteed for accuracy and legality and is not to be construed as legal advice.

ANNE WILLIAMS 84 \\\ JULY 2016

➜ PRESIDENT OF JOBFINDERS EMPLOYMENT SERVICES

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COLUMBIABUSINESSTIMES.COM /// 85

THIS OR THAT

›› Columbia professionals answer the hard questions

THIS

Photo by Keith Borgmeyer

Mac Money

I pr ef er wa te r.

Casual

Today

Tomorrow

Learn

Teach

Phone

Coffee

Tea

DIY

Buy

Handwritten

Typed

Digital

Quiet

Lively

Gel Pen

Ball-Point

Numbers

Letters

Facebook

Twitter

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86 \\\ JULY 2016

Details Night Owl

Lunch In

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Early Bird

Sitting Desk

Donut

Team Standing Desk Gmail Lunch Out Public Transportation Bagel Analytical

Introvert

Extrovert

Laptop

Desktop

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Feet First Magazines

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JARED REYNOLDS, PARTNER & CO-FOUNDER

Influence

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Head First

On ly be ca us e of ica co por at e Am er ! too ac M - I ow n a

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NEW BUSINESS LICENSES

›› Columbia residents and their upstarts

Carroll Wilkerson, CFP® Jared W. Reynolds, CFP®, CDFA™

5 Star Taxi 310 Tiger Lane 573-449-7827 Taxi business

Ascensia Spa Inc. 2001 Corona Rd. 573-514-7215 Spa, facials, massage

The Grind Coffee House 4603 John Garry Dr. 573-447-3333 Coffee shop

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M&J Auto 922 E Business Loop 70 573-881-2558 Selling used vehicles

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