CRAFTING EXCELLENCE
GOLDEN BRIDGE MANUFACTURING
GOLDEN
FOODS
MANUFACTURING
CRAFTING EXCELLENCE:
HOW GOLDEN BRIDGE FOODS MANUFACTURING LEADS IN GOURMET FOOD PRODUCTION
Project by: Malvern Kandemwa
Words
by:
Michelle Duncan
Golden Bridge Foods Manufacturing is a renowned food production company that has carved a niche for itself in the industry by delivering high-quality food products to consumers. With a strong commitment to excellence, innovation, and sustainability, Golden Bridge
Foods Manufacturing has proven a reputation for premium quality and diverse product offerings. The company’s focus on operational efficiency, product development, and customer satisfaction sets it apart as a leader in the competitive food manufacturing sector.
Founded by Ong Tung Seng in 1993 and three decades later, Golden Bridge is now a household name in Singapore with its lines of canned meats, cold cuts and ready-to-prepare products. It’s also entering foreign markets, taking the same commitment to quality and innovation abroad that made it a market leader in Singapore. Ong Tung Seng’s journey to becoming the Managing Director of Golden Bridge Foods Manufacturing is a tale of perseverance, vision, and commitment. Born and raised in a modest family of pig farmers in Singapore. His early life was marked by hard work and a thirst for knowledge. From
an early age, he displayed a keen interest in business and entrepreneurship, which was nurtured through his education.
He started out by developing a single product: XO Waxed Sausage, which would incorporate the fragrant aroma of XO Brandy. It proved a hit as Golden Bridge Foods began developing other lines of meats such as Taiwanese-style sausages, along with Western-style hams, sausages
and canned meats. He eventually passed the reins to his family and Golden Bridge Foods’ parent company OTS Holdings Limited became publicly traded in 2021.
Ong Bee Chip, his son, now oversees OTS Holdings as Managing Director, alongside his siblings, Ong Chew Yong and Ong Bee Song as Executive Director and Sales Director respectively. He joined the company in 2006, coming over from the family’s textile
firm, having been responsible for the sales and marketing department and facilities management for 23 years.
Golden Bridge Foods Manufacturing boasts a diverse product portfolio that caters to various segments of the market. From snacks and convenience foods to gourmet culinary specialties, the company offers a wide range of products that appeal to different consumer preferences and di-
etary requirements. By prioritising innovation and market trends, Golden Bridge Foods Manufacturing continuously introduces new products and flavours to meet the evolving needs of consumers. Quality is at the heart of Golden Bridge Foods Manufacturing’s operations, with a strong emphasis on maintaining the highest standards of product quality and safety. The company adheres to stringent quality control measures throughout the production process, from sourcing raw ingredients to packaging finished products. By implementing rigorous quality assurance protocols and compliance with food safety regulations, Golden Bridge Foods Manufacturing ensures that its products meet the highest industry standards.
Having taken the reins of the business, Ong set about making changes, starting with the workflow, marketing and emphasising research and development. In 2009, a new entity and processing facility, Ellaziq, was set up to increase production of halal-certified foods to meet the fast-growing demand. It also started working toward opening export markets, including neighbouring Malaysia. Golden Bridge Foods expanded its operations by opening an office in Malaysia and set up its own distribution channel. The investment has paid off as the Malaysian market shows a strong preference for Singaporean products, according to Ong. They have also set up in the Philippines and Indonesia where exports now account for over 36 percent of the Group’s sales, a sign of how the future lies abroad for the company.
Golden Bridge Foods Manufacturing has a robust distribution network that spans domestic and international markets. The company’s products are widely distributed through retail channels, supermarkets, specialty stores, and online platforms, reaching a diverse consumer base. By strategically expanding its market reach and leveraging distribution partnerships, Golden Bridge Foods Manufacturing ensures that its products are accessible to customers across various regions. Innovation lies at the core of Golden Bridge Foods Manufacturing’s success, driving product development, process improvement, and market differentiation. The company invests in research and development to stay at the forefront of culinary trends, flavour profiles, and nutritional advancements. By fostering a culture of innova-
tion and creativity, Golden Bridge Foods Manufacturing continues to introduce novel products that resonate with consumers and set industry benchmarks.
THE
COMPANY INVESTS IN RESEARCH AND DEVELOPMENT TO STAY AT THE FOREFRONT OF CULINARY TRENDS, FLAVOUR PROFILES, AND NUTRITIONAL ADVANCEMENTS.
Recognizing the importance of modern infrastructure in achieving operational efficiency and maintaining competitiveness, Golden Bridge Foods has invested in infrastructure upgrades. By modernising equipment, expanding production capacity, and
enhancing facility capabilities, the company can meet growing demand, improve production efficiency, and adapt to market trends. These infrastructure upgrades demonstrate Golden Bridge Foods Manufacturing’s commitment to operational excellence and continuous improvement. They now run ultramodern facilities that enable the production of a wide range of food products. From snack foods to ready-to-eat meals, the company’s operations are characterised by precision, efficiency, and adherence to stringent quality standards. By employing innovative manufacturing processes and adhering to rigorous quality control measures, Golden Bridge Foods Manufacturing ensures that its products meet or exceed customer expectations.
The Company is also committed to sustainability and environmental responsibility. They invested in sustainable sourcing practices, energy-efficient production processes, and waste reduction initiatives to minimise its environmental impact. By embracing sustainable practices, such as waste recycling, water conservation, and eco-friendly packaging, Golden Bridge Foods Manufacturing demonstrates its dedication to environmental stewardship and social responsibility. Furthermore, Strategic partnerships play a vital role in Golden Bridge Foods growth strategy. By collaborating with suppliers, distributors, retailers, and industry stakeholders, the company strengthens its supply chain, expands its market reach, and drives innovation. Strategic partnerships also enable Golden Bridge Foods Manufacturing to access new markets, introduce innovative products, and leverage synergies that benefit both the company and its partners.
As a leader in the food manufacturing industry, Golden Bridge Foods under the leadership of Managing Director Ong Bee Chip continues to set high standards for quality, innovation, and sustainability. The company’s focus on operational excellence, infrastructure upgrades, strategic partnerships, and technology transformation underscores its commitment to delivering superior products, meeting customer needs, and driving growth. With a strong foundation built on operational efficiency, modern infrastructure, collaborative partnerships, and innovative technology, Golden Bridge Foods Manufacturing is well-positioned to thrive in a dynamic and competitive market landscape. FIND OUT MORE ABOUT GOLDEN BRIDGE
