BREWING SUCCESS IN THE GLOBAL COFFEE MARKET
BUSINESS TIMES
REMEDY DRINKS
REMEDY DRINKS
BREWING GOOD HEALTH: EXPLORING REMEDY DRINKS’ KOMBUCHA REVOLUTION
Project by: Malvern Kandemwa
Words by: Michelle Duncan
Remedy Drinks is renowned for its high-quality, naturally fermented drinks, including kombucha, switchel, and kefir. They began brewing kombucha in a small facility in Melbourne 12 years ago, there was barely a market for the
fermented health drink. Remedy’s founders knew they would have to help build it up with a high-quality product and captivating marketing. Their hard work yielded remarkable outcomes, leading to a surge in demand that resulted in the company outgrowing its facility. This prompted a situation that every new business aspires to face - handling a growing influx of orders while keeping high standards of quality. While sever-
al beverage companies started venturing into the market by outsourcing the production of their kombucha and selling it through their own channels, Remedy took a different approach. Recognizing the importance of maintaining superior quality, Remedy insisted on keeping production in-house. As a result, the company decided to swiftly and flexibly expand its manufacturing capabilities to meet the demand.
Remedy Drinks specialises in a range of fermented beverages known for their health benefits. The company’s product portfolio includes: Kombucha flagship product, kombucha, is a fermented tea known for its probiotic content and health benefits. It is available in various flavours, such as ginger lemon, raspberry lemonade, and apple crisp. Switchel an old-fashioned, natu-
rally fermented drink made from apple cider vinegar and ginger, switchel is marketed as a refreshing, hydrating beverage with gut health benefits. Also, Kefir is a cultured dairy drink rich in probiotics and nutrients, available in several flavour options. Furthermore, Remedy has expanded its range to include low sugar, sparkling drinks, providing healthier alternatives to conventional sodas.
REMEDY DRINKS
SPECIALISES IN A RANGE OF FERMENTED BEVERAGES KNOWN FOR THEIR HEALTH BENEFITS.
Real Foods welcomes international brand enquiries for distribution in NZ. We supply all major retailers and OOH distributors and have a strong team nationwide.
Partner focus:
REAL FOODS
Real Foods is extremely excited to be celebrating our 42nd anniversary! The business was founded by Peter Lawn in 1982 and originally operated as a bulk food and ingredient importer. Peter Lawn still owns the business today and over time Real Foods has evolved into a brand focussed importer/ distributor that specialises in supplying the major supermarkets and Out of Home distributors in NZ.
We are specialists at importing from around the globe and we generally operate on an FOB model which really simplifies the process for our suppliers. Local logistics is run through a 3PL system, and our systems integrate directly through EDI to Foodstuffs, Woolworths and our 3PL logistics. We are very proud of our partnership with Remedy
Drinks. Real Foods have been involved since the NZ launch in 2017 and it has been wonderful to be a part of such a success story. We have grown Remedy sales year on year in collaboration with the Remedy team and we really value the relationship…
Our sales team is highly experienced, and we have relationships with all major retailers, wholesalers and Petrol & Convenience groups at key account level and we also cover all supermarkets and individual wholesaler branches nationwide. Recently we have also added new members to the team that focus on key independent convenience and high-profile café’s.
We would love to talk to you if you are considering entering the NZ market and we can also offer agency services if you are only looking to use the services of our sales/merchandising team.
realfoods.co.nz
T: +64 9 256 4260
E: sales@realfoods.co.nz
Under Chris Gillard’s leadership, Remedy Drinks Australia has focused on enhancing its operations and infrastructure to meet the growing demand for healthier beverage options in the market. This has included investing in ultramodern manufacturing facilities, optimising supply chain processes, and implementing sustainable practices throughout the production and distribution chain. Remedy inaugurated a new, custom-designed facility in Melbourne’s Dandenong South, consolidating all its manufacturing operations under a single roof. This strategic move positions the company for what is expected to be a heightened
pace of expansion soon. This new facility has significantly increased production capacity, enabling the company to meet growing demand both domestically and internationally.
Infrastructure upgrades have also extended to packaging innovations, with a focus on eco-friendly packaging materials and designs that align with Remedy Drinks’ commitment to sustainability. By modernising its operations and infrastructure, Remedy Drinks has been able to increase production capacity, improve efficiency, and deliver high-quality products to consumers across Australia.
REMEDY INAUGURATED A NEW, CUSTOM-DESIGNED FACILITY IN MELBOURNE’S DANDENONG SOUTH, CONSOLIDATING ALL ITS MANUFACTURING OPERATIONS UNDER A SINGLE ROOF.
As Remedy focuses on solidifying its presence in the Australian and New Zealand markets, it is simultaneously extending its reach internationally. With established roots in the US, Canada, the UK, Singapore, and Hong Kong, the company is now expanding further on this global foundation. Chris has been instrumental in forging strategic partnerships to support Remedy Drinks’ growth and market expansion in Australia. These partnerships include collaborations with retail chains, distributors, and other beverage companies to enhance brand visibility, distribution channels, and market reach. By aligning with key partners, Remedy Drinks has been able to tap into new markets, introduce its products to a wider audience, and drive brand awareness and loyalty. Strategic partnerships have also played a crucial role in supporting Remedy Drinks’ efforts to innovate and develop new product offerings
that cater to evolving consumer preferences and trends in the beverage industry. By collaborating closely with partners across the value chain, Remedy Drinks has been able to stay competitive, agile, and responsive to market dynamics.
In addition to its current initiatives, Remedy has a variety of upcoming innovations slated for release over the next two years. Chris affirms, “Rest assured, we’ve got lots of ideas.” However, he emphasises the importance of a strategic approach, highlighting the significance of careful planning and timing in bringing these innovative concepts to the market. Remedy Drinks Australia has solidified its position as a leading player in the kombucha market, offering consumers a range of high-quality, healthier beverage options. Through strategic partnerships, infrastructure upgrades, and technology trans-
formation, Remedy Drinks has set itself apart as a brand that is innovative, sustainable, and customer centric. With a strong focus on quality, sustainability, and growth, Remedy Drinks continues to thrive in the competitive beverage landscape of Australia.
