C-SUITE PARTNERSHIPS MUST ADAPT TO CHANGES

As business-technology relationships change, so must C-suite partnerships and IT professionals must adapt to become orchestrators of digital projects across business.

Group Vice President and Regional Managing Director META, IDC.

C-level executives are increasingly interested in how technology may be utilised to develop and broaden strategic alternatives, rather than just as a facilitator of already made decisions. Similarly, business leaders look to technology leaders to understand how digital can help them achieve better results. IDC sees this unique interaction between business and technology as digital-first.

According to IDC’s C-Suite Sentiment Survey 2022, C-level executives believe digital business is a crucial component of their overall corporate strategy, and the majority believe digital business efforts play a substantial role in accomplishing their top business objectives.

in the C-suite, and inability to grow owing to organisational silos.

According to IDC research, firms with CEOs that embrace digital projects have a better project success rate and receive larger commercial benefits from them.

Customers also appreciate the convenience and real-time aspect of digital products and services. This offers up a plethora of opportunities for businesses to use data to improve customer experience. Leading firms aspire to develop empathetic experiences by redefining CX provided through web and mobile channels in order to extend reach and appeal while enhancing consumer advocacy.

Key Takeaways

l C-level executives believe digital business is a crucial component of their overall corporate strategy.

l Majority of C-level executives believe digital business efforts play a substantial role in accomplishing top business objectives.

l Few companies have CEOs who personally lead digital efforts.

l Firms with CEOs that embrace digital projects have a better project success rate and receive larger commercial benefits from them.

Technology has become crucial to strategic goals in the digital business era. With pandemic-driven digital acceleration, technology opens up new opportunities in business, operating, and organisational model design, fundamentally altering how firms produce and innovate value.

As the business-technology relationship changes, so must the C-suite partnerships to reflect this symbiotic relationship. Beyond technology integration, IT professionals must adapt to become orchestrators of digital projects across the business.

Few companies have CEOs who personally lead digital efforts. While CIOs serve as technological orchestrators, leading to digital project failures caused by low ROI, lack of technology know-how

Environmental, social, and governance activities by large corporations are on the rise, and can be directly linked to clean and sustainable energy, which can have beneficial environmental effects for many generations to come.

Electric vehicles, demand side management, grid flexibility, and power generation optimisation are all examples of rapidly growing areas where technology investments for both energy producers and consumers are critical in supporting the energy transition to a clean and sustainable future in the fight against climate change and environmental preservation.

Digital channels for consumer engagement, sales, and service have enabled firms to reach more people at lower costs and faster turnaround times. Digital content, social networking, e-commerce, and self-service digital assistants are all important in gaining access to underserved groups and new markets for enterprises. n