We are available: IN PRINT
ONLINE
FOR MOBILE DEVICES
ON FACEBOOK
businesstraveller.pl
WHO WE ARE BT Poland is the Polish edition of British prestigious magazine for business travelers and travel managers. The magazine was established in 1976 in the UK. The Polish edition was founded in 2009. As of today, we have 12 international editions: USA, Asia Pacific, China, Africa, Germany, France, Russia, Hungary, Denmark, Poland, India, Israel.
OUR TOPICS • • • • • • • •
We write about new flights We test the best hotels in Poland and abroad We taste menus at best restaurants We do test drives of the latest models of cars We test the latest smartphones and cameras We review new useful mobile apps, not only for business travellers We advise you where and how to spend the best holiday We suggest various ways of organizing the best incentive activities for business
OUR TARGET GROUP Business people, business travellers Corporate travel managers CEOs, high level managers from Travel, Tourism, Flight sector HR executives in corporations Residents of major metropolitan areas in Poland (Warsaw, Masovian Voivodeship, Katowice, Tri-City, Wrocław, Poznań, Cracow) • Readers with above-average income, who are mobile and are frequent travellers • • • • •
businesstraveller.pl
DISTRIBUTION AND USER PROFILE About our free distribution • Premium hotel rooms, lobbies, VIP lounges at 5 and 4-star hotel chains, such as Sheraton, Starwood, Radisson, Sofitel, Accor. A total of 100 high-end hotels in Poland, including Polonia Palace Hotel, Intercontinental, Westin, Bristol. • Business class cabins onboard LOT, Lufthansa, CSA, British Airways, Air France/KLM aircraft departing Poland. • On board B787 Dreamliners in form of epress available on screens of 260 / 290 passenger seats (in Polish and English language versions). Taking into account flights to New York, Chicago, Toronto, Montreal, Beijing, Los Angeles, Singapore (May 2018) this distribution channel reaches around 30 000 people per month. • We are present at VIP Business Lounges at airports in Warsaw, Cracow and Wrocław. • BT Poland is sent regularly by mail to more than 900 CEOs and managers representing hospitality, aviation, business and marketing industries.
Watch the presentation of our digital version: • We are present at Media Boxes (distribution of the digital edition via hotels and airlines), of e.g. airberlin and Air France/KLM, as well as Hampton by Hilton and the worldwine chain of Mandarin Oriental hotels. (in Polish and English language versions). • Our print edition can be found in EcoCar taxis in Warsaw, Gdańsk and Wrocław. • We are present in 100 office buildings and 40 restaurants around Poland. • The Mobile/Digital version of Business Traveller is available free of charge at Appstore (iOS) and Google Play (Android). With these mobile platforms, our readers can explore the world of good products with additional multimedia materials: 360 panoramas, photo galleries, videos.
(in Polish and English language versions). * Print, Mediabox, Dreamliners e-press and e-edition distribution channels reaches from 40 000 UP TO 200 000 readers monthly
Our reader profile based on 2015/2016 Deloitte research
businesstraveller.pl We go directly to the hands of a wealthy premium reader
REACH – monthly readership of Business Traveller Magazine We land directly in a hands of wealthy premium reader due to the unique distribution channels, unavailable to other publisher.
Business Traveller Magazine accompanies the reader at every stage of businss travel: If a businessman misses us in taxi or VIP lounge at the airport, he will most probably find us in a business class of the aircraft or at the final stage of his trip – in his hotel room. Our title is available in places where boredom is inevitable due to that readers eagerly reach for BT to pass the time. Due to the unique distribution channels – decrease in sales of paper magazines doesn’t affect our title.
• If you book a space in our print channel you receive also visibility in:
• bi-lingual editions: (PL, ENG) - Dreamliners on board e-press, - Media Box edition, - online archive in .pdf format (details in previous slide)
• Single issue of the magazine can pass through several hands. Due to all above facts average reach of print channels varies from 40 000 up to 200 000 pax monthly.
businesstraveller.pl
Every year, Business Traveller Poland organizes two prestigious awards ceremonies. BUSINESS TRAVELLER AWARDS event is held following the online survey, where our readers and business travellers can vote for the best airlines, onboard services, cars and car rental companies, as well as hotels and hotel chains, banking products and best travel gadgets.
In collaboration with the best sommeliers and Wine Magazine, we also organize SKY VINEYARDS contest to award the airlines that serve the best wine and champagne on board.
businesstraveller.pl
WE ARE MOBILE! Every month, website www.businesstraveller.pl attracts almost 100 000 unique users who generate almost 300 – 500 000 hits.
We offer our partners all the latest and most effective promotional formats: from wideboard banners to promotional articles in a dedicated form.
We help our partners to reach our readers with our regular newsletters sent to the group of TOP 5,900 business subscribers.
We also offer dedicated mailings to our Premium Customer Database the readers of Business Traveller, the customers of the luxury Royal Caribbean cruise line and the Discovery Flight Centre, who buy air tickets with us.
businesstraveller.pl
Rate Card Print version
Online version
1/1 Right page
€ 5,000
DISPLAY
Centrefold
€ 9,600
Wideboard, triple billboard
€ 1/1 CPM
II, III Cover
€ 6,800
Top Doublebillboard
€ 12/1 CPM
Bottom Doublebillboard
€ 10/1 CPM
IV Cover
€ 9,000
Upper Rectangle
€ 8/1 CPM
½ Page
€ 3,600
Lower rectangle / Skyscraper
€ 6/1 CPM
1/3 Page
€ 2,900
2/3 page
€ 4,040
Cover Story (1-st main cover of the magazine + 5 pages of content inside)
€ 16,600
Tablet version
CONTENT MARKETING PR article - 1 month on the main website, promo on FB and G
€
1,000
PR article - 2 months on the main website, promo on FB and G
€
1,800
Article in the News section - min. 3 days on the main website
€
500
Dedicated mailing / newsletter
Full page static ad
€ 1,500
Full page multimedia ad
€ 2,000
Video
€ 2,200
Full page sponsored article
€ 3,000
Mailing to the database of BT subscribers (5,500 addresses)
€ 1,600
PREMIUM mailing to the database of BT Poland, Royal Caribbean and Discovery Flight Centre (10,000 addresses)
€ 2,300
Banner in the newsletter of BT Poland (5,500 records)
€ 1,100
businesstraveller.pl
Maciej Prędki CONTACT US
Advertising Director
t: +48 607 650 495 t: +48 22 455 38 14 @: m.predki@businesstraveller.pl