Business Traveller Poland - Media Pack 2018

We are available: IN PRINT

ONLINE

FOR MOBILE DEVICES

ON FACEBOOK

businesstraveller.pl

WHO WE ARE BT Poland is the Polish edition of British prestigious magazine for business travelers and travel managers.

The magazine was established in 1976 in the UK. The Polish edition was founded in 2009.

As of today, we have 12 international editions: USA, Asia Pacific, China, Africa, Germany, France, Russia, Hungary, Denmark, Poland, India, Israel.

OUR TOPICS • • • • • • • •

We write about new flights We test the best hotels in Poland and abroad We taste menus at best restaurants We do test drives of the latest models of cars We test the latest smartphones and cameras We review new useful mobile apps, not only for business travellers We advise you where and how to spend the best holiday We suggest various ways of organizing the best incentive activities for business

OUR TARGET GROUP Business people, business travellers Corporate travel managers CEOs, high level managers from Travel, Tourism, Flight sector HR executives in corporations Residents of major metropolitan areas in Poland (Warsaw, Masovian Voivodeship, Katowice, Tri-City, Wrocław, Poznań, Cracow) • Readers with above-average income, who are mobile and are frequent travellers • • • • •

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DISTRIBUTION AND USER PROFILE About our free distribution • Premium hotel rooms, lobbies, VIP lounges at 5 and 4-star hotel chains, such as Sheraton, Starwood, Radisson, Sofitel, Accor. A total of 100 high-end hotels in Poland, including Polonia Palace Hotel, Intercontinental, Westin, Bristol.

• Business class cabins onboard LOT, Lufthansa, CSA, British Airways, Air France/KLM aircraft departing Poland.

• On board B787 Dreamliners in form of epress available on screens of 260 / 290 passenger seats (in Polish and English language versions). Taking into account flights to New York, Chicago, Toronto, Montreal, Beijing, Los Angeles, Singapore (May 2018) this distribution channel reaches around 30 000 people per month.

• We are present at VIP Business Lounges at airports in Warsaw, Cracow and Wrocław.

• BT Poland is sent regularly by mail to more than 900 CEOs and managers representing hospitality, aviation, business and marketing industries.

Watch the presentation of our digital version: • We are present at Media Boxes (distribution of the digital edition via hotels and airlines), of e.g. airberlin and Air France/KLM, as well as Hampton by Hilton and the worldwine chain of Mandarin Oriental hotels. (in Polish and English language versions).

• Our print edition can be found in EcoCar taxis in Warsaw, Gdańsk and Wrocław.

• We are present in 100 office buildings and 40 restaurants around Poland.

• The Mobile/Digital version of Business Traveller is available free of charge at Appstore (iOS) and Google Play (Android). With these mobile platforms, our readers can explore the world of good products with additional multimedia materials: 360 panoramas, photo galleries, videos.

(in Polish and English language versions). * Print, Mediabox, Dreamliners e-press and e-edition distribution channels reaches from 40 000 UP TO 200 000 readers monthly

Our reader profile based on 2015/2016 Deloitte research

businesstraveller.pl We go directly to the hands of a wealthy premium reader

REACH – monthly readership of Business Traveller Magazine We land directly in a hands of wealthy premium reader due to the unique distribution channels, unavailable to other publisher.

Business Traveller Magazine accompanies the reader at every stage of businss travel: If a businessman misses us in taxi or VIP lounge at the airport, he will most probably find us in a business class of the aircraft or at the final stage of his trip – in his hotel room.

Our title is available in places where boredom is inevitable due to that readers eagerly reach for BT to pass the time.

Due to the unique distribution channels – decrease in sales of paper magazines doesn’t affect our title.

• If you book a space in our print channel you receive also visibility in:

• bi-lingual editions: (PL, ENG) - Dreamliners on board e-press, - Media Box edition, - online archive in .pdf format (details in previous slide)

• Single issue of the magazine can pass through several hands.

Due to all above facts average reach of print channels varies from 40 000 up to 200 000 pax monthly.

businesstraveller.pl

Every year, Business Traveller Poland organizes two prestigious awards ceremonies. BUSINESS TRAVELLER AWARDS event is held following the online survey, where our readers and business travellers can vote for the best airlines, onboard services, cars and car rental companies, as well as hotels and hotel chains, banking products and best travel gadgets.

In collaboration with the best sommeliers and Wine Magazine, we also organize SKY VINEYARDS contest to award the airlines that serve the best wine and champagne on board.

businesstraveller.pl

WE ARE MOBILE! Every month, website www.businesstraveller.pl attracts almost 100 000 unique users who generate almost 300 – 500 000 hits.

We offer our partners all the latest and most effective promotional formats: from wideboard banners to promotional articles in a dedicated form.

We help our partners to reach our readers with our regular newsletters sent to the group of TOP 5,900 business subscribers.

We also offer dedicated mailings to our Premium Customer Database the readers of Business Traveller, the customers of the luxury Royal Caribbean cruise line and the Discovery Flight Centre, who buy air tickets with us.

businesstraveller.pl

Rate Card Print version

Online version

1/1 Right page

€ 5,000

DISPLAY

Centrefold

€ 9,600

Wideboard, triple billboard

€ 1/1 CPM

II, III Cover

€ 6,800

Top Doublebillboard

€ 12/1 CPM

Bottom Doublebillboard

€ 10/1 CPM

IV Cover

€ 9,000

Upper Rectangle

€ 8/1 CPM

½ Page

€ 3,600

Lower rectangle / Skyscraper

€ 6/1 CPM

1/3 Page

€ 2,900

2/3 page

€ 4,040

Cover Story (1-st main cover of the magazine + 5 pages of content inside)

€ 16,600

Tablet version

CONTENT MARKETING PR article - 1 month on the main website, promo on FB and G

€

1,000

PR article - 2 months on the main website, promo on FB and G

€

1,800

Article in the News section - min. 3 days on the main website

€

500

Dedicated mailing / newsletter

Full page static ad

€ 1,500

Full page multimedia ad

€ 2,000

Video

€ 2,200

Full page sponsored article

€ 3,000

Mailing to the database of BT subscribers (5,500 addresses)

€ 1,600

PREMIUM mailing to the database of BT Poland, Royal Caribbean and Discovery Flight Centre (10,000 addresses)

€ 2,300

Banner in the newsletter of BT Poland (5,500 records)

€ 1,100

businesstraveller.pl

Maciej Prędki CONTACT US

Advertising Director

t: +48 607 650 495 t: +48 22 455 38 14 @: m.predki@businesstraveller.pl