3 KPIs for SEO That Every Marketer Should Regularly Monitor to Determine the Campaign’s Viability A key performance indicator (KPI) is a management tool used for judging the performance of employees, organizations, and marketing campaigns. KPIs help to measure SEO performance by gaining insights into the various parameters related to the website that generates organic results. KPIs for SEO are quantifiable values used for measuring the effectiveness of the marketing team’s efforts. It also indicates which SEO strategies are working and which do not work as desired. Only by tracking the KPI metrics, it’s possible to assess the effectiveness of marketing campaigns in generating leads and conversions. It is critical to set meaningful KPIs to monitor the progress of marketing campaigns to determine the ROI that indicates how successful the campaign is.
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