A Case Study on Gucci Gucci was founded in Florence, Italy in 1921 as a leather goods manufacturer before it became a luxury brand the fashion designer and business name Guccio Gucci was the creator of Gucci, he just used his name and it became a family business. In 1953,( the year he died), there was a huge loss in the company but it also was a huge win because they opened up their first shop overseas in Ney York City, and there his son took over the company. Gucci has the most retail stores than any luxury brand with 520 stores worldwide and in October 1995, Gucci officially went public for 22 dollars a share. As of today it has headquarter in Milan, Paris, London, Hongkong, and Ney York City.
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