Businessweek Mindanao Dec 2

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BusinessWeek

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www.businessweekmindanao.com Issue No. 29, Volume III • December 2-4, 2011

Market Indicators

AS OF 5:14 P.M., DEC. 1, 2011 (Thursday)

FOREX

PHISIX

US$1 = P43.63

4,290.59 points

; ; Briefly 18 cents

79.55 points

Aboitiz eyes electric coops

POWER generators Energy Development Corp. (EDC) and AboitizPower Corp. are keen on bidding to provide baseload power needs of 21 electric cooperatives in Mindanao.

“We have some supply that we need plan to contract,” Richard Tantoco, EDC President and Chief Operating Officer, said. He added that EDC has just signed a supply agreement with Central Negros Electric Cooperative and that they are in talks with several other customers.

The Association of Mindanao Rural Electric Power Cooperatives Power Supply Aggregation Group Corp. (AMRECOPSAG) recently invited investors to supply 300-megawatts (MW) to 21 electric cooperatives in Mindanao.

Aussie school

DAVAO City -- Recognizing the value of scientific and educational collaboration between institutions, two state universities from two different continents entered into a memorandum of understanding.

The Charles Darwin University, Northern Territory in Australia represented by vice chancellor Barney Glover and the University of Southeastern Philippines in Davao City represented by president Perfecto Alibin formalized their understanding to facilitate the exchange of ideas, students, and scholars/staff.

The MOU signing took place after a discussion on internationalization that covers international curriculum, student mobility, and staff exchanges made by Professor Glover on November 14 in the Board Room of the Office of the President at USeP.

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High-rise condominium to dominate Oro skyline • 23-storey Centrio Towers condominium launched

By NELSON V. CONSTANTINO, Editor-in-Chief and ALLAN M. MEDIANTE, Executive Editor

C

AGAYAN de Oro’s skyline will soon be filled with concrete towers racing to reach the sky with dazzling bright lights as high rise buildings set for construction in the next few years.

Already in the pipeline is the 23-storey Centrio Towers condominuim recently launched for construction just beside the future Centrio Mall which is still under-construction along Recto and Corrales Avenue.

The project is owned and developed by Cagayan De Oro Gateway Corp, a joint venture between Ayala Land Inc. and the Antonio Floirendo Group of Companies

(Anflo Group). Avida Land Corp., one of the residential subsidiaries of Ayala Land Inc., on the other hand will officially handle the marketing and sales operations of the new development.

Once finished, Centrio Towers shall have a studio, one-bedroom and two-bedroom units for residential occupancy suitable for young couples, professionals and small families.

CONDO/PAGE 14

Oro Chamber installs first lady president

By MIKE BAÑOS, Correspondent

ONE of the country’s premier chambers of commerce makes history on December 2 when it installs its first lady president during its 4th Quarter General Membership Meeting.

Ma. Teresa Rillo-Alegrio, community relations manager of STEAG State Power Inc., will be the 26th President of the Cagayan de Oro Chamber of Commerce and Industry Foundation Inc., also known as the Oro Chamber. She also holds the distinction of being the first Secretary-General of the Oro Chamber to be elected to the post.

CHAMBER/PAGE 14

HIGH-RISE CONDO. Scale of the 23-storey Centrio Towers condominium project along Corrales Avenue in Cagayan de Oro City.

Quick fix for M’danao power crises urged THE urgency of the need for an immediate solution to the Mindanao power crisis is escalating.

Due to the razor thin margin of reserves, the National Grid Corporation of the Philippines again had to impose load curtailment on industries and distribution utilities resulting to rotating brownouts in some franchise

areas.

Last Monday, November 28, the National Grid Corporation of the Philippines (NGCP) put the Mindanao Grid on Red Alert starting 5:30PM with a grid curtailment level of 100MW with the Cagayan Electric Power and Light Co. (CEPALCO) advised to maintain a load of 116MW. The utility usu-

ally has a load of 120 MW during the early evening and avoided imposing rotating in its franchise area by operating its embedded Minergy diesel plant.

However, CEPALCO customers within its franchise area have so far not experienced rotating blackouts like other DUs or rural electric POWER/PAGE 14

Primavera Residences: An all-natural pool for an eco-friendly condo IT’S an understatement to say there’s something green about the eco-friendly features of Primavera Residences.

Designed by ITA Project, an Italian architectural firm based in Rome with Architect Romolo V. Nati as chief designer, the P250-million 10-storey Primavera Residences twin tower condominium is the first eco-friendly structure designed from the ground up with energy efficiency and other eco-friendly

features built into its design.

Passive design elements complement each other to reduce energy consumption for air conditioning by 32% or around 20% for total energy consumption.

Active design elements like photovoltaic cells on its rooftop further reduce the residents’ energy consumption.

L o cated wit hin t he Pueblo de Oro Township in Cagayan de Oro City, it is the paragon of ecoPRIMAVERA/PAGE 14

BusinessWeek Economy 2 December 2-4, 2011 to Cdo to host ‘Doing Business in FTAs’ confab Partnership benefit Davao MINDANAO

By MILA AGUILAR-LASQUITES Contributor

CAGAYAN de Oro City will again host an information session dubbed “Doing Business in Free Trade Areas (DBFTA II) Program – A Sectoral Approach for Homestyle, Coconut and Fresh and Processed Food,” on December 8, here.

The session will discuss the benefits of free trade agreements between the Philippines and the ASEAN

countries and Australia, China, Japan, Korea, New Zealand and India. There will also be sessions on market opportunities, tariffs, rules of origin and customs procedures pertaining to these countries.

The FTAs the Philippines is currently implementing include one (1) Bilateral FTA - the Philippine-Japan Economic Partnership Agreement (PJEPA); and six (6) Bilateral FTAs, namely: ASEAN Free Trade Area,

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and ASEAN Regional FTAs – ASEAN-China, ASEANJapan, ASEAN-Korea and ASEAN-Australia-New Zealand FTAs including ASEAN – India.

The ASEAN-India FTA is due for implementation this year, according to the DTI. To be discussed also, are market opportunities for the Homestyle, Coconut and Fresh and Processed Food Sectors in Free Trade Areas to include industrial

snapshot, world demand, Philippine exports in FTA markets, shares of Philippine exports to world imports, consumer trends, lifestyle/social changes.

The DBFTA info session is part of the activities of Northern Mindanao during the Exporters’ Week which is celebrated during the first week of December 2011.

The activity will be conducted by the Department of Trade and Industry (DTI) in partnership with the

Bureau of Customs (BoC) and the Tariff Commission (TC) to present benefits and opportunities on FTAs to business people, academe, concerned government agencies and local government units, customs brokers, traders, distributors and freight forwarders, at the Mallberry Suites, Limketkai Compex.

For interested participants, you may call or visit any Provincial Office within Region 10. (dti/pia-10)

By CARMELITO Q. FRANCISCO Correspondent

DAVAO City -- A governmentinitiated partnership between business establishments and nongovernmental organizations has resulted in P7.7 million in pledges for community-based projects in Davao.

Ester A. Versoza, Department of Social Welfare and Development (DSWD) regional director, said the event serves as a mechanism to sustain the department’s “Ahon Bayan” program.

“We hope to continue to generate commitment from our interested resource providers to support social development projects endorsed through the program,” Ms. Versoza said in a statement released to media.

Nestor S. Estampa, DSWD regional planning chief, said the department first conducted project pre-matching among the participating civil society organizations and businesses to ensure that projects are realized.

Mr. Estampa said some of the projects submitted for matching were on capability building such as those for entrepreneurial skills enhancement to help vulnerable sectors of society. The Ahon Bayan program is an alternative source of projects for the department to alleviate the situation of target groups.

Ms. Versoza said last Friday’s forum, the fifth in the region, attracted first-time partners, among them Sagrex Foods, Inc. which is into selling processed banana and tuna products.

BusinessWeek

December 2-4, 2011

MINDANAO

THE Cagayan de Oro River is one of the cleanest rivers in the Philippines with challenging rapids that brings enjoyment to wilderness fun.

When visiting Northern Mindanao, the second nearest hotel to the Lumbia Airport is the 4-star Pryce Plaza, some 15 minutes drive to the City. The hotel Concierge can arrange daily schedules for a minimum of six participants or more to the White Water Rafting service providers serving the hotel.

Guests with athletic and swimming ability are invited to raft the river with sightseeing trip.

Anyone who enjoys the outdoor and is looking for the adventure

that pumps the adrenalin from the sudden drops, ledges and rapids, can seek the thrill.

Pryce Plaza is also the staging point to the eco-tourism destination to the nearby province of Bukidnon. The hotel has a fleet of Chauffeur driven brand new Sedans and Luxury Vans provided by Nissan Rent a Car. For more information write or call Pryce Plaza located at Carmen Hill, Cagayan de Oro City with Telephone Numbers (08822) 726464 or (08822) 722791 with Email Address : reservations@pryceplaza.ph.

Website: www.pryceplaza. net

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4 December 2-4, 2011

Companies

BusinessWeek

MINDANAO

Nestlé keen to achieve growth targets NEWS CAPS NESTLÉ Philippines Inc. (NPI) remains positive to achieve growth targets set for this year and sees this trend will continue in 2012.

“We’re very bullish about how we will end this year, particularly for coffee, there’s [a] renewed increase [in our business],” Nestlé Philippines Head for Corporate Affairs Edith de Leon said. “The market is really growing and being driven

by Nescafé. [So] it’s a good year for us. And with our thrust on coffee farming, we’re hopeful that coffee will continue to be well loved by more and more Filipinos.”

‘The coffee market is growing in the Philippines,” said NPI Executive Vice President and Finance and Control Director Daniel Aellen.

Based on estimates of

PLT creates Malaysia unit PLDT Global Corp. (PGC), the international sales and marketing arm of the Philippine Long Distance Telephone Co. (PLDT) Group, and Malaysia’s Celcom Axiata Bhd. on Wednesday entered into a shareholders’ agreement to establish a mobile virtual network operator (MVNO) in Malaysia.

The MVNO is an entity that provides mobile voice and data services to endusers through commercial agreements with licensed mobile network operators.

Under the agreement, Celcom and PGC will hold 49-percent and 51-percent stakes, respectively, in PLDT Malaysia Sdn. Bhd., which will offer mobile prepaid services under the Smart Pinoy brand.

“The issued and paidup share capital of PLDT Malaysia shall be 6 million ringgit divided into 6 million PLDT Malaysia shares of which Celcom and PGC will subscribe in cash in the ratio of 49:51,” Axiata Group Bhd., the parent firm of Celcom, said in a disclosure to Bursa Malaysia on Wednesday.

Celcom’s 49-percent interest in PLDT Malaysia is valued at 2.94 million ringgit and will be funded through internally generated funds.

“The investment in PLDT Malaysia is to allow Celcom to have an equity and management participation in the MVNO business contemplated by the parties,” Axiata said.

PLDT Spokesman Mon Isberto said on Wednesday PLDT Malaysia was put up in order to execute the agreement it entered into with Celcom.

PLDT Malaysia was incorporated in Malaysia in July. Its issued and paidup share capital currently stands at 2 million ringgit.

PLDT Malaysia will be the vehicle in which the busiPLDT/PAGE 17

Nestlé Philippines Cagayan de Oro factory.

research firms AC Nielsen and Kantar Group on the overall growth of the Philippine coffee market, volume of consumption has increased by 2 percent to 3 percent year-to-date from January to October in 2011.

Consumption value, on the other hand, has improved at a modest growth of 5 percent to 6 percent.

NPI EVP and Business

Executive Manager for Coffee Christophe Stern also pointed out that consumers are switching from cold to hot beverages, considering that this year is a bit colder than in the past. “That’s why some of the cold drinks are suffering a bit. That’s the main phenomenon,” said Stern.

Aellen said this is why Nestlé Philippines “did extremely well.” He added

that “We have been in a good stable year, with steady growth. The growth [of our coffee business] will continue in line with 2011,” he added, while admitting that that they have absorbed most of the cost and tried to increase the price of their coffee brand so as to remain competitive in the market.

To ensure the continued expansion of its coffee business next year, Nestlé Philippines has invested a total of P5.4 billion, or P1.4 billion higher than last year’s P4 billion.

Of the company’s 2011 general ongoing investment, P4.8 billion was used to fund the construction of Phase 1 of its 27-hectare plant in Tanauan, Batangas dedicated for the manufacture of cream and milk products Coffee Mate and Bear Brand, respectively.

NTC to probe why telcos did not lower SMS fees THE National Telecommunciations Commission (NTC) is investigating complaints that some mobile operators failed to comply with its order to reduce interconnection fees for text messaging.

Interconnection fees are charged by telecom firms for text messages and calls made between subscribers of different networks.

The NTC order covering SMS rates alone took effect on Wednesday (November 30) but consumers complained text message costs

have not gone down.

Mobile operators -- Globe Telecom, Smart and Sun Cellular -- were supposed to reduce the interconnection charge to 15 centavos from 25 centavos, therefore, reducing the cost of a text message to 80 centavos from P1.

The telcos seemed to have interpreted NTC’s order differently.

Smart said its average text message cost now only amounts to 10 centavos, given its different promos.

Globe Telecom and Sun Cellular echoed Smart’s explanation, citing their own unlimited text promos.

The NTC asserted, however, that its directive does not cover promos but regular text messages.

“The Commission has scheduled a meeting with telco companies tomorrow (December 2) to clarify this issue. The Commission is also wondering why they have not implemented our order,” NTC Director Edgardo Cabarrios said.

Seair gets license to mount international, local flights THE Civil Aviation Board (CAB) on Tuesday granted air carrier South East Asian Airlines (Seair) the Airline Operators Certificate (AOC) to mount flights for both domestic and international routes.

CAB approved the airline’s request after Seair submitted a new marketing agreement deleting questionable provisions of the partnership agreement with Singapore-based Tiger Airways.

CAB Executive Director Carmelo Arcilla said they have to be extra vigilant in monitoring the collaboration between Seair and Tiger Airways “to make sure that

the new marketing agreement is truly reflective of and in accordance with the accepted norms of the new marketing agreement.”

Earlier, the CAB halted the implementation of a marketing deal between Tiger Airways and Seair because of possible viola-

tions of the Cabotage law.

Under the deal, Seair will use Tiger Airways’ website for the sale, booking and reservation of the Philippine carrier’s flights using aircraft leased from the Singaporean airline. The aircraft would be used for the Manila-Cebu and Manila-Davao routes.

A Brown to pay $5 million for stake in mining firm HOLDING FIRM A Brown Co., Inc. has moved to acquire an indirect stake in a Surigao del Sur mine for $5 million.

A Brown, in a discolsure on Tuesday, said it will be taking over a 22.87% stake

in PhiGold Ltd., a holding company incorporated in the Cayman Islands which in turn controls 40% of the voting shares in PhiGold Metallic Ore, Inc., the gold miner behind operations in Surigao del Sur.

Around $2 million of the purchase cost will be paid immediately from available funds, while the remaining balance of $3 million will be paid via internally generated funds within the next two A BROWN/PAGE 11

By Laurel Media/RTM

INNOVATION/ RESEARCH AND DEVELOPMENT · Developing economies are slowly growing their share of intellectual assets as multinational firms and increased public spending drive up patent filings and research, the World Intellectual Property Organization (WIPO) reported. Low-and middle-income countries spent a combined $350 billion in research & development (R&D) in 2009, accounting for nearly 30% of the global investment worth $1.2 trillion. Their share rose 13 percentage points since 1993 against their wealthier counterparts which spent $854 billion in 2009.

PH FIRMS ON SOCIAL MEDIA USE · Like many of their Asian counterparts, businesses in the Philippines have been slow in integrating the social media into their operations, a survey by public-relations firm Burson-Marsteller (SEA) Pte Ltd. showed. “Enthusiasm among companies in Asia has been muted. Last year’s Asia-Pacific Corporate Social Media Study by Burson-Marsteller identified that top Asian companies had largely been hesitant to use branded social-media channels to communicate with corporate audience,” Bob Pickard, BursonMarsteller Asia Pacific president and CEO, said. · Pickard, who flew in Manila on Monday for the 15th anniversary celebration of network affiliate Strategic Edge Inc., said the hesitation could be due to “fears of being too transparent.”

The digital times, however, are driving most companies to have fewer and fewer secrets, he said. “We live in a time where there would be radical transparency and companies are unsure of how to proceed from here,” he said.

DOHA DEVELOPMENT AGENDA (DDA) The Philippines has committed to work with its global trading partners in concluding the Doha Development Agenda (DDA) at the 8th Ministerial Conference of the World Trade Organization · (WTO) in December in Geneva, Switzerland. “Now more than ever, we need development at the center of the multilateral trading system and the global economy. Now more than ever, we need a rules-based system for world economic governance,” Trade Secretary Gregory L. Domingo said. The DDA has been stalled for a decade now and the various drafts of new multilateral trading rules that were presented by the WTO leadership have failed to get the nod of the member-economies. . GERMANY’s P280-M GRANT · The Federal Republic of Germany provided the Philippines a grant of €4.75 million, equivalent to about P280 million, to boost the implementation of biodiversity projects. The Philippines and Germany recently signed a memorandum of understanding (MOU) for development cooperation. · National Economic and Development Authority Deputy Director-General Rolando G. Tungpalan led the Philippine Government in a dialogue with officials from Germany’s Federal Ministry for Economic Cooperation and Development (BMZ), led by Dr. Josef Füllenbach, head of BMZ’s Southeast Asia Department. · Aside from the grant of P280 million, Tungpalan said the MOU stipulated that Germany will provide around €3.5 million, or around P205 million worth of financial and technical cooperation funds to four ongoing programs being implemented with assistance from the German Agency for International Cooperation and the KFW Development Bank.

US’ $434-M GRANT The Millennium Challenge Account-Philippines (MCA-P), the entity tasked to manage the multimillion grant from the United States, gave assurance that the assistance given to the country would be used properly. MCA-P admitted that ensuring the judicious use of the $434-million US grant is “a herculean task” as foreign aid use in the Philippines has been examined closely by various groups.

“Foreign aid use in the Philippines has been the subject of close scrutiny by, among others, Congress and civil society because of allegations of fraud and irregularities by previous administrations,” MCA-P said in a statement.

PH STOCK EXCHANGE · Stocks skidded yet again as investor sentiment turned gloomier on poor US and China data and rising debt-related problems in the euro zone. The Philippine Stock Exchange index slipped by 0.42% or 18.16 points, closing at 4,271.59, while the broader allshare index lost 0.24% or 7.14 points to 3,000.93. · Share turnover slightly dipped to P5.246 billion from P5.279 billion. Decliners led advances 80 to 65, while 52 stocks were unchanged.

Most sub-indices ended in the negative, led by financial that slumped by 0.78% or 7.38 points to 942.27, followed by holdings that fell by 0.60% or 20.25 points to 3,335.70. Property declined by 0.47% or 7.20 points to 1,521.44. Industrial and services retreated by 0.07% or 4.74 points to 7,070.05 and 0.02% or 0.31 point to 1,544.74, respectively. Mining and oil ignored the market’s overall weakness and closed in the green, adding 0.38% or 89.84 points to 23,870.41.

DIPOLOG CITY VS BAN ON OPEN-PIT MINING · The local government of Dipolog City has passed a resolution granting the city mayor the power to file legal action against a provincial open-pit mining ban in Zamboanga del Norte citing it may affect its sand and gravel extraction. Dipolog City Mayor Evelyn T. Uy said Resolution No. 11-548 approved by the city council on Nov. 15 grants her the authority to start appropriate legal action questioning the validity of the provincial ordinance which bans open-pit mining. She said the ordinance is invalid for it usurps the power of the national government, which has the authority over mining operations and activities involving utilization of natural resources.

SOLAR POWER DEVELOPERS · German and Filipino solar power developers are calling for simpler processes in applying for contracts to facilitate more interest from investors. Developers are also urging the government to implement the feed-in tariff as early as possible. “The rules for eligibility for renewable energy in the Philippines are too complicated because in Germany developers only have to download a form and there is no need for lawyers. It would be better if it were simpler and there are less administrative expenses,” said Guenter Matschuck, vice-president of the German-Philippine Chamber of Commerce and Industry, in a briefing with the media. Philippine solar power developers are also urging for simpler processes.

BusinessWeek

December 2-4, 2011

MINDANAO

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CAGAYAN DE ORO CHAMBER OF COMMERCE & INDUSTRY FOUNDATION, INC. 2012 BOARD OF TRUSTEES & OFFICERS MA. TERESA R. ALEGRIO President (STEAG STATE POWER)

JEFFREY T. ANG VP for Services Sector ( MAX’S RESTAURANT)

RUBEN A. VEGAFRIA Past President & trustee (HATRIMA CORPORATION)

DR. HECTOR R. SAN JUAN VP for Agriculture, Fishery, & Mining (HELMS AGRICULTURE BUSINESS)

ANTONIO D. UY VP for Trade & Commerce Sector (MUSIC VISION)

RUDY L. MEÑES Past President & Trustee (PUEBLO DE ORO DEV’T CORP)

ENGR. RAYMUNDO P. REYES VP for Business Support Organization (COC PHINMA)

EFREN T. UY Trustee (CAGAYAN UNIVERSAL HARDWARE)

JAIME RAFAEL U. PAGUIO VP for Manufacturing & Industry (CEPALCO)

ATTY. ZOILO ANTONIO VELEZ Trustee ( RC NARC CORP.)

ENGR. CERAEL C. DONGGAY Corporate Secretary (GREENERGY CORP./ BUKIDNON HYDRO POWER)

EDUARDO E. ALABA Trustee (DRUGSTORE ASST’N OF THE PHIL.)

JESSIE S. CO Treasurer (NEW CCH HARDWARE) LORDILIE S. ENJAMBRE Oro Chamber Executive Director

REPORT OF OROCHAMBER PRES. ANTONIO D. UY ON THE OCCASION OF THE 4th GEN. MEMBERSHIP MEETING, INDUCTION OF OROCHAMBER 2012 OFFICERS CUM CHRISTMAS PARTY Dec. 2, 2011 , Marco Hotel , Cugman, Cagayan de Oro City EXPO is the brainchild of your chamber ably chaired by Services Sector Vice President Jeffrey Ang.

The 20TH century’s most famous artist, PABLO PICASSO once said, “ACTION IS THE FOUNDATION OF ALL SUCCESS.” Please allow me as your president, to report about your Chamber’s performance in the year 2011. and I would like to begin it by saying that I have acted and honored all my commitments made during my installation as your President.

I am happy to report that we have worked for the renewal of working cooperation with both national and international partner organizations.

Indeed, this year we forged a partnership accord with Land O’Lakes, the Turkey Commercial Office, Turkish-Filipino Friendship Solidarity Association, Mindanao Development Authority, National Dairy Authority Region 10, Northern Mindanao Federation of Dairy Cooperatives, Bureau of Internal Revenue, Department of Trade and Industry, Department of Tourism, and most recently, with the Philippine National Red Cross on Disaster Preparedness.

We are successful in implementing our planned activities and programs designed to promote member companies and capacitate them and their concerned personnel to achieve both productivity and profitability goals.

Under our Across-Sectors Good Business Forum Program which is free-of-charge for member companies in good standing, we conducted not just 12 but 15 forums, to wit: January February March April May June July August September October November

-Income Tax -Accounting for Non-Accountants with MOFCCCII, CDOCCCII, PICPA & BPR Accounting -Energy Efficiency (with the Dept. of Energy) -Performance Based Regulation (with the Energy Regulatory mmission) -Accounting Workshop Series (with MOFCCCII & PICPA) -Peace & Security (with PNP, 4th ID & NICA) -Computer Based Accounting (with Carlsbad Consultancy) -BIR Online Payment -The Importance of Milk -Events Management (with Fast Track Solutions) -Food & Safety Management -Valuing the Power of Savings (with Sunlife) -Customer Service -Customer Relations -Health & Nutrition

Our Ice on Milk Program implemented by the Agriculture, Mining and Fishery Sector headed by Vice President Atty. Zoilo Velez in partnership with the National Dairy Authority, Northern Mindanao Federation of Dairy Cooperatives and Land O’ Lakes implanted dialogue and technical sessions to develop and promote the local dairy industry and individual farmers.

Topping the future directions of local dairy development are • Mobilization of the Business Sector to increase production and profit • A Unified Marketing Action Agenda to sustain existing farms and implement expansion plans.

It is with great delight that I am reporting to you the opening of our Mini Products Showcase right at the doorstep of our Orochamber Office courtesy of Land O’Lakes. This facility will heighten our efforts to promote and market the products and services of member companies and enterprises.

TECHNICAL SEMINARS AND FORA On top of this year’s 15 Good Business Forum, we were also able to conduct 11 technical seminars and fora mostly free of charge for members and partners: • Supervisory Training MARCH/CARLSBAD CONSULTANCY • Financial Management April/BPR Accounting • 1st Mindanao-Turkish Business Encounter

POLICY ADVOCACY Our Policy Campaign on Power, Taxes, Traffic, Peace and Order, Entrepreneurship as the way to boost our economy and for the smooth operation of the Laguindingan Airport has yielded positive results.

At the local level, the City Government already established a Traffic Committee headed by Councilor Bacal. This committee is in charge of hearing our traffic concerns. As a newly organized committee, it has yet to implement our recommendation on Effective and Defensive Driving Training and Traffic Forum. Efforts are ongoing for the establishment of speed limits, street clearing and assignment of bicycle/motorcycle lanes to prevent accidents.

Oro Chamber is also happy to report our collaboration with various agencies and organizations has been strengthened for the following topics: Effective Taxation Peace & Security Energy Concerns Fishery Development Economy/Infrastructure Tourism Trade, Commerce & Investments Transparency in Governance

PRES. ANTONIO “Tony” D. UY Board Director, MOFCCCII & CDOFCCCI • • • • • • • •

May EU General System of Preference June/European Union Livelihood for Women in the Barangays September/Land O’Lakes, NDA, NMFDC & Bgy. Nazareth LGU Security Briefing with PNP Chief Supt. Jufel Adriatico September/PNP PRO-10 w/ MOFCCCII, CDOFCCCII, PCCCI Northern Mindanao Dairy Forum October/NDA, Land O’Lakes & NMFDC White Cheese, Lactoflan and Yema Making October/NDA, Land O’Lakes & NMFDC 1st Northern Mindanao Knowledge Management Forum October/BSO Sector under VP Edu Alaba w/ CU & IPO Pottery Making with Stoneware Pottery October Estate Planning and Succession November/Sunlife BUSINESS MATCHING

Several member companies benefitted from the business matching sessions held simultaneous with the 1st Mindanao-Turkish Business Encounter, Milk Forum and BIMP-EAGA Investment Conference which we co-hosted along with the OROBEST EXPO. BIMP EAGA/OROBEST EXPO 2011 I am even happier to inform you all that though we have the smallest number of OROBEST EXPO participants this year due to space limitations with only 35 exhibitors yet sales-wise— both cash and booked, we generated a total of Php 3.2 million to the satisfaction of participating member companies and partners.

This year’s OROBEST EXPO is the highlight of the BIMP-EAGA Senior Officials and Ministers Meeting (BIMP-SOMM) hosted by the city government which attracted 6,100 exhibit audience including buyers. OROBEST

Bureau of Internal Revenue PNP, 4th ID, NICA DOE, ERC, Mindanao Electric Power Alliance, Konsumanteng Kagay-anon Inc. BFAR NEDA, DPWH, RDC-10 DOT DTI, BOI, Promote CDO DILG

Under the able leadership of Vice President for Manufacturing Ma. Teresa Alegrio, Orochamber coordinated with Konsumanteng Kagayanon, Inc. (KKI) and succeeded in raising the awareness of electricity consumers on Performance Based Regulation for Utility Companies which led to the reduction of our electricity rate per kilowatt hour by P 0.17 for residential, P0.13 for commercial and P0.03 for industrial users.

For two years Oro Chamber has been following up with DOE and NGCP the construction of the 230kV Abaga (Baloi)- Kirahon (Villanueva) transmission line, a major transmission facility connecting Northern Mindanao to the South which should have been constructed in 2003.

Finally, construction started this year.

The Dept. of Energy is still finalizing the Mindanao Energy Plan (MEP) integrating all the recommendations of stakeholders who attended the dialogue sessions. The MEP is expected to be completed this December in time for the target consultations in January 2012.

Regarding wages, the Orochamber lobbied effectively against TUCP’s proposed PhP 79.00 across-the-board wage increase in the region in favor of augmenting the Cost of Living Allowance (COLA) .

Last July 4, the Regional Tripartite Wages and Productivity Board issued Wage Order No. RX-16 granting PhP 17.00 COLA to all minimum wage earners. The same will be integrated in the basic pay after six months or in January 2012.

In its 26th year of existence, I can proudly say that ORO CHAMBER—Our Chamber, has managed to continue its steadfast service to the region’s business community in the fields of business development and promotion, information communication and technology (ICT), micro or barangay micro business enterprises (BMBE) assistance, workplace family health and policy advocacy. And with your continued support, ORO CHAMBER will be able to do more in advancing the socio-economic condition of our region and even the entire island of Mindanao.

As to the chamber’s finances, I am equally happy to inform you that Oro Chamber has increased its savings from operation by as much as 37%. The results of the audited 2011 financial statement will be presented during our March 2012 General Membership Meeting for your ready information.

Thank you very much for your generous and ready support!

LET US CONTINUE TO WORK AS ONE PEOPLE, ONE REGION, ONE NATION TO BOOST OUR COMPETITIVENESS.

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BusinessWeek

December 2-4, 2011

MINDANAO

A Slimming Supplement to jumpstart a sexier and healthier lifestyle People often resort to food supplements to replace a healthy diet of protein and vitamin-rich foods, and moderate physical activity. But health capsules still work best with good eating habits, daily exercise, and the right attitude. Fitness guru Coach Chappy Callanta and wellness advocate Dr. Marthony Basco explained how one can make the most out of their dietary supplement during the relaunch of RedoxFat Slimming Capsules, where it unveiled its latest endorser, ABS-CBN star Iya Villania.

“ATC chose Iya Villania as RedoxFat’s endorser because she embodies the lifestyle of our target consumers. Despite her demanding schedule as a sought-after actress, total performer, host, VJ and product endorser, she still manages to stay in tip-top shape and keep her good reputation, “ATC Healthcare Marketing Manager Kathleen De los Santos shares.

Held at Wheatberry Bakery and Cafe in Quezon City, the product launch was wellattended by quad media (print, radio, TV and online), friends and supporters. Invited health experts gave talks on weight and stress management, and practical tips on how to lead a healthier lifestyle without breaking the bank. The guests were served with sumptuous buffet style menu with overflowing drinks. They also participated in ice breaker games, where three winners took home Nokia C2-00, while one raffle winner won a Samsung Galaxy Y, courtesy of ATC. ATC Healthcare’s own brand

of diet aid RedoxFat Slimming Capsules has seven times more L-Carnitine than other leading brands- an amino acid known for fat breakdown and muscle development. The capsule is made even more powerful with Green Tea extract to assist weight loss, lower cholesterol levels, and release energy channels.

“Our dietary supplements are all 100% natural and passed the Bureau of Food and Drugs (BFAD) quality control standards,” adds De los Santos.

“RedoxFat can now be bought in leading pharmacies and wellness stores nationwide.

ATC Healthcare is a trusted brand that is why it was very easy for me to accept the project. I feel blessed and happy that ATC trusted me,” Villania shares.

“I’ve experienced a new zest of energy when I started using it, which helped me a lot in my dance performances and hosting stints. Not to mention, it made me sexier and healthier.”

Apart from the unveiling of its new endorser, some of the highlights were the sizzling dance numbers of two Mad

Events talents who showed some ledge and belly dancing grooves, and presentations of Coach Callanta and Dr. Basco.

“It is always best to create long-term health goals and programs composed of exercise routines, a menu of healthier food selection, the right mindset, and quality natural healthcare supplements to complement the three,” Coach Callanta stresses in his fitness talk. “One should have clear objectives and the commitment to be healthy. It is a lifestyle and taking RedoxFat can help jumpstart that.”

To add to that, Dr. Basco, a Public Health expert, explained

how the weight-loss pill can help reduce the risk of heart and kidney disease, diabetes, infertility in men, and fatigue.

“Obesity poses such health risks and can be a manifestation of unmanaged emotional crises, which should be addressed as well. Lack of sleep and smoking can also contribute to weight gain.”

While maintaining a good and active social life can also improve one’s wellbeing, Dr. Basco also advised to keep a healthy spiritual life for peace of mind.

Known as a trusted provider of food supplements, ATC

Healthcare continuously provides quality yet affordable products to promote optimum health and wellbeing. “We train our people to become the best service provider, guided by the highest ethical standards to produce the most innovative healthcare products in the market today,” De los Santos enthuses.

In addition to RedoxFat Slimming Capsules, ATC has a comprehensive line of healthcare supplements in softgel form: Aloe Vera, Calcium with Vitamin D, Coenzyme Q10, Fish oil, Evening Primrose, Garlic Oil, Ginkgo Biloba, Ginseng, Grape Seed, Lecithin, LiverMarin, Lyco-

pene, Glutathione, Royal Jelly, and Spirulina. All of these can supplement one’s health needs if taken regularly.

One blister pack of RedoxFat has 30 capsules and should be taken as a dietary supplement.

One can take 2 to 3 capsules a day, after meals. For more information about ATC Healthcare products, call 749-4542 or 743-5183, or visit www. atchealthcare.com.ph. You can also email inquiries, suggestions, and concerns to atchealthcare@ yahoo.com.ph. RedoxFat Slimming Capsules is available in leading pharmacies and wellness centers nationwide.

Tallest residential condo in PH to be built in Makati A 70-storey condominium set to be built in Makati City may be the country’s tallest residential condo in 2015, its developer said.

Stratford Residences will be built to a height of 312 meters, taller than Century Properties’ The Gramercy Residences, which will have a height of 302 meters when completed in 2012.

Picar Development, Inc., the real estate arm of the AMA Group of Companies, is building Stratford Residences on Picar Place, a prime property measuring more than 3,500 square meters located on Kalayaan Avenue in Bel-Air, Makati City.

“But more than just height, Stratford Residences will set the bar for future

luxury residential condominium developments in the metro,” said Ambassador Amable R. Aguiluz V, chairman of Picar Development, Inc. Stratford Residences will have 1,124 fully furnished residential units ranging from studio, single, 2-bedroom, 3-bedroom units, and penthouses, said Picar in a statement.

Aguiluz said Hearst Tower and One Bryant Park in New York City, both premier skyscrapers, served as inspiration for the look of Stratford Residences.

The luxury condo has a curvilinear design named as one of the best designs of 2009 by BCI Asia, an expert in construction market information.

“Its folded facade is not just for aesthetics, it helps in capturing and maximizing the presence of natural and artificial light,” Aguiluz said.

The condo will offer varied amenities, such as a fitness center, meditation garden, lanai, adult-sized and kiddie-sized swimming pools, children’s day care center, and play area.

It will also have a library, music library, a private minitheater, and function room for events. Residents will also enjoy a 24-hour concierge service, remote-controlled lighting system, and Wi-Fi access on every floor.

Commercial establishments will be housed on the condo’s first 3 floors. An 8-level underground parking area that can accommodate

694 cars has been included in the plans.

BusinessWeek

MINDANAO

BSP: Services sector offers bright spot in economic expansion THE Bangko Sentral ng Pilipinas (BSP) refused to write off the services sector as a source of support for continued expansion in the closing months of the year no matter that the sector, which counts the banks and the various utilities companies as critical-growth components, proved a disappointment at the last survey on business sentiment.

BSP Deputy Governor Diwa C. Guinigundo said that while the banks and various financial intermediaries proved more pessimistic than colleagues at the industry sector during the survey period, the dour economic picture they painted was more than adequately compensated for by the hotels and restaurants subsector.

The BSP’s latest business expectations survey or BES showed greater optimism across all sectors except services where the number of optimistic respondents was overwhelmed by the number of pessimists.

Nevertheless, while the banks and financial intermediaries were a disappointment, the tourism-related subsector was

positively glowing.

He said while optimism among financial intermediaries waned and was in fact replicated in the business activities as well as the community and social services subsector, there was a sharp rise in sentiment among hotel and restaurant owners during the period.

“If you look at the hotel and restaurant subsector, there was in fact a great increase in the diffusion index from 33.3 percent to 66.4 percent, which means the tourism business is not only alive but kicking,” Guinigundo said.

“I think this is something that provides support for services. Otherwise, the slowdown in the entire services sector could have been more substantial. The tourismrelated services provided the counterweight,” he quickly added.

His comments boosted claims by Robert Vergara, president and general manager at the Government Service Insurance System, who said earlier the members of the GSIS board supported the move for the pension fund to BSP/PAGE 17

Banking/Finance

December 2-4, 2011

7

BPI managed assets up 38% THE BANK of the Philippine Islands’ (BPI) investment management arm saw its assets under management (AUM) rise by 38% as of October as it gained more clients, its top official said.

“Our AUMs as of October summed up to about P670 billion...,” said Theresa Marcial-Javier, BPI senior vice-president and group head of BPI Asset Management and Trust Group, in an e-mail last Monday.

She said the bank managed to attract new investors while old clients raised the amount of their investments.

The 38% growth achieved for the 10-month period bested the 20% rise that BPI Asset Management had set as target at the start of the year.

Its AUMs summed up to P485 billion at the end of 2010.

Ms. Marcial-Javier said the bank had set a conservative goal of 10-15% AUM growth for 2012.

BPI Asset Management manages eight mutual funds under the ALFM mutual funds and 23 unit investment trust funds (UITF), of which 13 were previously managed by the fund management unit of ING Bank N.V. (Manila Branch) and have been rebranded as “Odyssey” funds after BPI completed the acquisition of ING Investment Management Philippines last March.

Ms. Marcial-Javier said the ALFM mutual funds attracted the most investments, followed by the Odyssey funds and the BPI

UITFs. Asked which of the bank’s products performed best during the period, she answered: “In terms of return on investment for the past 12 months ending October 2011, our equity-laced funds were some of the best performing in the market, with the Odyssey Philippines High Conviction Equity Fund returning 19.6% and the Odyssey Diversified Balanced Fund giving 9.1%.”

Ms. Marcial-Javier also said BPI Asset Management has obtained the approval of the Securities and Exchange Commission to reduce the

minimum initial investment in its mutual funds to P10,000 from P50,000.

“The reduction in minimum participation aims to make the ALFM mutual funds more affordable to ordinary investors. The ALFM mutual funds have been known for consistent and stable investment performance for years and we want this to be enjoyed by more Filipinos who want to start investing but can only start at very low amounts,” she said.

“The lower minimum investment and the ability to transact through the Internet are the means by which we make investing more accessible,” she added.

In April, BPI launched “Investment 3.0,” an online facility that will enable clients to open a new investment fund account, view their investment portfolio and subscribe and redeem investment funds.

DBP resets debt float to first quarter STATE-RUN Development Bank of the Philippines (DBP) failed to push through with its issuance of at least P7 billion worth of unsecured subordinated debt last month after it failed to get the central bank’s approval on time and is now

looking at the first quarter of next year for the debt sale.

“We have moved our planned issuance of Tier 2 notes this year to the first quarter of next year as we still await the Monetary Board’s approval,” DBP President and Chief

Executive Officer Francisco F. del Rosario, Jr. told BusinessWorld in a text message last Monday.

“Hopefully, we will get the approval soon and launch the sale in the last week of January,” he added.

In October, Mr. Francisco

said the plan was to issue unsecured subordinated debt qualifying as Tier 2 capital by end-November in order to raise funds to finance projects falling under the government’s public-private partnership (PPP) scheme.

DBP/PAGE 17

Congratulations and more power to the CAGAYAN DE ORO CHAMBER OF COMMERCE & INDUSTRY FOUNDATION, INC. 2012 BOARD OF TRUSTEES & OFFICERS MA. TERESA R. ALEGRIO President (STEAG STATE POWER)

JEFFREY T. ANG VP for Services Sector ( MAX’S RESTAURANT)

RUBEN A. VEGAFRIA Past President & trustee (HATRIMA CORPORATION)

DR. HECTOR R. SAN JUAN VP for Agriculture, Fishery, & Mining (HELMS AGRICULTURE BUSINESS)

ANTONIO D. UY VP for Trade & Commerce Sector (MUSIC VISION)

RUDY L. MEÑES Past President & Trustee (PUEBLO DE ORO DEV’T CORP)

ENGR. RAYMUNDO P. REYES VP for Business Support Organization (COC PHINMA)

EFREN T. UY Trustee (CAGAYAN UNIVERSAL HARDWARE)

JAIME RAFAEL U. PAGUIO VP for Manufacturing & Industry (CEPALCO)

ATTY. ZOILO ANTONIO VELEZ Trustee ( RC NARC CORP.)

ENGR. CERAEL C. DONGGAY Corporate Secretary (GREENERGY CORP./ BUKIDNON HYDRO POWER)

EDUARDO E. ALABA Trustee (DRUGSTORE ASST’N OF THE PHIL.)

JESSIE S. CO Treasurer (NEW CCH HARDWARE) LORDILIE S. ENJAMBRE Oro Chamber Executive Director

Greetings from:

Project EMPOWERinG Enhanced Monitoring System on POverty Watch for a more Effective and Responsive Approach in Governance

8

IT Matters

December 2-4, 2011

BusinessWeek

MINDANAO

CIDG: Gov’t virtually ‘powerless’ against website hackers RESPONDING to a recent spate of intrusions into government websites, the Philippine National Police (PNP) admits that its units are practically powerless in going after hackers due to the limits of their agency.

PNP’s Criminal Investigation and Detection Group (CIDG) Anti-Transnational and Cyber Crime Division (ATCCD) Chief Sr. Supt.

Gilbert Sosa said they are unable to go through each incident of government website defacement, especially if there are no complainants.

We look at the incidents, but not all can find a solution,” Sosa stressed. “The government has set up the Office for Cybercrime, sila ang lead. Tumutulong lang kami with the investigation.”

The CIDG official point-

Republic of the Philippines Department of Transportation and Communication (DOTC), Represented by the Honorable OSCAR S. MORENO, Provincial Governor, Misamis Oriental, Applicant. x---------------------------------------/

CAD. LOT NO. 12126-B being a portion of Lot 121216, CAD237, Csd-10-019317-D; and CAD LOT NO. 12293-B, being a portion of Lot 12293; Cad-237, Cad-10019341-D; all Cagayan Cadastre, situated in Laguindingan, Misamis Oriental

AMENDED ORDER Finding the verified application for registration of a parcel of land designated as CAD. Lot No. 12126-B being a portion of Lot 121216, CAD-237, Csd-10-019317-D; and CAD Lot No. 12293-B, being a portion of Lot 12293, Cad-237, Cad-10-019341-D; all Cagayan Cadastre, situated in Laguindingan, Province of Misamis Oriental Island of Mindanao, filed by applicant herein to be sufficient in form and substance, the same is set for INITIAL HEARING on February 23, 2012 at 8:30 o’ clock in the morning at this court, sitting at the Hall of Justice, Initao, Misamis Oriental. Persons interested in this petition are required to answer and appear before this court on the aforesaid date and make known their opposition thereto.

This amends the order dated October 07, 2010.

The Administration of the Land Registration Authority is hereby directed at the expense of the applicant to cause the publication of the Notice of Initial Hearing in the Official Gazette and once in a newspaper of general circulation in the Province of Misamis Oriental.

Further, the applicant is hereby directed to furnish copy of the application and its annexes to the Solicitor General. Lastly, let copies of this Order be furnished to the concerned offices of the Department of Environment and Natural Resources (DENR) of this Province.

SO ORDERED Initao, Misamis Oriental, September 16, 2011.

BWM: DECEMBER 2, 9 & 16, 2011

(Sgd.) JUDY A. SIA-GALVEZ Acting Presiding Judge

ANDRESELIGAN ELIGAN ANDRES

investigation in the first place,” he said.

This is true in the case of the National Commission for Culture and the Arts (NCCA), whose website was defaced late Sunday night.

An official who refused to be identified due to lack of authority to speak on the matter told InterAksyon. com that they would not be filing a complaint since

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region Branch 44 Initao, Misamis Oriental

Republic of the Philippines SUPREME COURT REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 44 Initao, Misamis Oriental LAND REGISTRATION CASE NO. 2010-43

ed out that the functions of his office are limited to investigating cases, adding that they could only initiate an investigation into these hackings if a complaint has been filed to their office.

“The investigation can’t proceed because we need a complainant. [Most of the time] there’s no complainant. The case can’t even go to court, because there’s no

IN THE MATTER OF THE PETITION FOR CORRECTION OF ENTRY IN THE RECORD OF BIRTH AT THE OFFICE OF THE LOCAL CIVIL REGISTRAR; CHANGING THE ENTRY FOR THE SEX OF THE PETITIONER FROM FEMALE TO MALE

SPEC.PROC.NO. 2011-1036

FOR: CORRECTION OF ENTRY

JESSIE L. BULALAJOS, Petitioner, -versusTHE CIVIL REGISTRAR OF ALUBIJID, MISAMIS ORIENTAL Respondent, x-----------------------------------------/ ORDER Let this case be heard on February 02, 2012 at 8:30am., at this court sitting at the Hall of Justice, Poblacion, Initao, Misamis Oriental. The Civil Registrar concerned and any person having or claiming any interest under the certificate of live birth whose cancellation/correction is sought may, within fifteen (15) days from notice of the petition, file his or her opposition thereto.

At the expense of the petitioner, let a copy of this Order be published once a week for three consecutive weeks in a newspaper of general circulation in the province of Misamis Oriental.

Further , let a copy of this Order and the petition be posted at the bulletin boards of the entrance door of this court, Hall of justice, Initao, Misamis Oriental and Municipal Hall, Alubijid, Misamis Oriental.

Finally, let a copy of the petition and this Order be furnished to the Office of the Solicitor General and the Office of the Civil Registrar concerned.

SO ORDERED. Initao, Misamis Oriental, November 22, 2011.

(Sgd.) JEOFFRE W. ACEBIDO Acting Presiding Judge BWM: DECEMBER 2, 9 & 16, 2011

CARLOS KRISTOFFER GARCIA ARLOS KRISTOFFER GARCIA

no critical data has been compromised.

“It had no effect on our database. It doesn’t matter,” the officer said. “The hacker probably just wants to test the credibility of government websites and found us an easy target since we won the Best E-Government Website award recently.”

The NCCA official noted that they are in talks with their provider as to how or why there has been an intrusion into their website, adding that the hacker probably just wanted to get the government’s attention.

Based on cursory IP checks, the NCCA’s website is hosted by Eastern Communications. The provider has yet to get back to InterAksyon.com’s requests for comment regarding Sunday’s compromise.

The NCCA said they are already taking the necessary steps to strengthen the security of their website. The site had already recovered

by Monday.

Security expert Lito Averia said the government should put more focus on website security, especially during the development phase.

“Language hosts like PHP have their vulnerabilities and these vulnerabilities can be addressed when the website scripts are written,” he pointed out.

Equally important is the periodic testing of website security, Averia said, especially the admin login page where most common intrusions are carried out.

“[Vulnerability Assessment and Penetration Testing] can be performed on a periodic basis although this is an expensive proposition if a 3rd party were to do this,” he said. “I also test data entry fields because these are windows that can be exploited and provide an opportunity for injecting SQL scripts.”

SQL injection, one of the most basic and common forms of website intrusion, is carried out by inputting SQL scripts into the login fields of websites to trick the database into thinking that the login is authorized.

On further inspection, the NCCA Internet home page, as a result of a Google search query and appearing in a hacker’s forum, was perhaps a victim of a simple SQL injection. It probably revealed its unsecured URL variables that easily invited hackers — in what only web experts could explain — by entering through the portal’s “badly designed website.”

With that additional information, Averia urged owners of government websites to “harden their servers” and ask their hosting providers to apply the latest updates and patches on their systems.

In response to the spate of hackings on government websites, the President had decreed the creation of the Office for Cybercrime under the Department of Justice in June.

Many months on, however, the said office has yet CIDG/PAGE 17

ARVIN GONZALES ARVIN GONZALES

ThisThis is is totoinform publicthat that ANDRES ELIGAN, CARLOS KRISTOFFER GARCIA ARVIN inform the the public ANDRES ELIGAN, CARLOS KRISTOFFER GARCIA and ARVIN and GONZALES GONZALES whose pictures appear above are nowith longer connected with Cagayan de Oro, whose pictures appear above are no longer connected Toyota Cagayan de Oro,Toyota Inc. at Km. 3 National Inc.Highway, at Km. 3 National Cagayan Highway, Cagayan de Oro City.

Kauswagan, de Kauswagan, Oro City.

AnyAny transaction entered of TOYOTA TOYOTACAGAYAN CAGAYANDE DEORO, ORO, INC.will will not honored. transaction enteredbybythis thisperson person on on behalf behalf of INC. not bebe honored.

BusinessWeek

December 2-4, 2011

MINDANAO

9

Congratulations and more power to the CAGAYAN DE ORO CHAMBER OF COMMERCE & INDUSTRY FOUNDATION, INC. 2012 BOARD OF TRUSTEES & OFFICERS

MA. TERESA R. ALEGRIO President (STEAG STATE POWER)

JEFFREY T. ANG VP for Services Sector ( MAX’S RESTAURANT)

RUBEN A. VEGAFRIA Past President & trustee (HATRIMA CORPORATION)

DR. HECTOR R. SAN JUAN VP for Agriculture, Fishery, & Mining (HELMS AGRICULTURE BUSINESS)

ANTONIO D. UY VP for Trade & Commerce Sector (MUSIC VISION)

RUDY L. MEÑES Past President & Trustee (PUEBLO DE ORO DEV’T CORP)

ENGR. RAYMUNDO P. REYES VP for Business Support Organization (COC PHINMA)

EFREN T. UY Trustee (CAGAYAN UNIVERSAL HARDWARE)

JAIME RAFAEL U. PAGUIO VP for Manufacturing & Industry (CEPALCO)

ATTY. ZOILO ANTONIO VELEZ Trustee ( RC NARC CORP.)

ENGR. CERAEL C. DONGGAY Corporate Secretary (GREENERGY CORP./ BUKIDNON HYDRO POWER)

EDUARDO E. ALABA Trustee (DRUGSTORE ASST’N OF THE PHIL.)

JESSIE S. CO Treasurer (NEW CCH HARDWARE) LORDILIE S. ENJAMBRE Oro Chamber Executive Director

Greetings from:

Norris Babiera VICE GOVERNOR

Oscar Moreno GOVERNOR

10

December 2-4, 2011

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Opinion

BusinessWeek

MINDANAO

Honest Love THINK a minute…

There’s a story about a man and woman who had been married for over 60 years. They had shared and talked about almost everything. But the wife had kept a special box in her closet. She had asked her husband never to open it or even ask her about it.

Then one day, the old woman got very sick and the doctor said she would never recover. Her husband began to sort through all of his wife’s belongings.

When he found the box, he brought it to his wife’s bedside. She agreed that it was finally time he knew what

was in the box. Her husband opened it and found 2 little handkerchiefs and a stack of money totaling $25,000!

His wife explained: “When we were married, my grandmother told me that the secret of a happy marriage was to never disagree or argue. She told me that if I ever got angry with you I should just keep quiet and sew a handkerchief.” The old man was so touched and moved he had to hold back the tears.

Only 2 handkerchiefs were in the box. He almost burst with joy and pride that in over 60 years she had only been angry with him 2

THINK A MINUTE times! “Dear,” he said, “that explains the handkerchiefs, but what about all of this money? Where did it come from?” She answered: “Oh, that’s the money I made from selling all the other handkerchiefs.”

Well, that’s definitely an interesting way to keep peace in your marriage, and make $25,000 at the same time! But that husband probably wondered what he had done to make his wife angry so many times! He’d always thought they had a close marriage.

But it wasn’t based on the truth. Obviously, they had not been completely honest

JHAN TIAFAU HURST with each other. Instead of sharing their real feelings, they had built a wall between them—a wall of handkerchiefs.

Think a minute…

Shall we kill the Goose that lays the golden eggs?

OVER the last two decades Iligan Integrated Steel Mills (IISMI) was lording it over in Iligan City as the primary employer and the leading establishment to partner with the industrialization program of the government. IISMI was then the primary economic driver in Mindanao with employment by the thousands working three shifts to produce the steel requirements of the Philippines.

Steel has various usages in the construction, building and manufacturing industries.

What leads to the decline of the asset values and the collapse of the industry in Iligan City were attributed to various factors from political to interruption of credit flows and the competition posed in the international market that floods the Philippines with steel materials coming from Japan, China and Russia.

The economic cycle and the lack of government intervention to the importation of steel incurred losses to ISMI that later made the creditor banks foreclosed

the property.

Ownerships of the mills change hands as new government after the other took control of the different assets foreclosed by the Development Bank of the Philippines then offered for sale or lease to new found foreign investors.

During the Ramos Administration, a financial wizard named Edgardo B. Espiritu brought in the Malaysian steel investors. In 1997, the Philippine Peso took a dive against the US Dollars that change the financial market in Asia. With foreign currency denominated loans and higher interests rates, the stock value of the new company, Westmont Steel of Malaysia was eroded.

Foreign investors who sunk the new investment were again losing to the banks.

The power crisis that follows made the steel mill cut its operation.

As the viability of the steel mill was losing confidence in the market, there were withdrawals and selling out of partners. Foreign investors who came one after the other were left

TRAVERSING THE TOURISM HI-WAY

with empty bags. These investors were enticed and assured by past government officials moonlighting as consultants of the assistance and viability of the project.

Consultants in any industrial or financial projects charge and earn fat fees and commissions.

The Finance Secretary and Board of Investment officials in the current government have the expertise to interpret and impose new regulations to prevent financial meltdown at IISMI now known as Global Steel.

With the benefit of recent lessons in the behavior of the financial order worldwide, their financial theories should have been unlocked to create growth for Iligan City.

But nothing has been done over the last one year since the PNoy government came to power. Global Steel is not only facing problems with their creditor bank in India. It has a domestic problem with the supply contract of electricity it has entered in the spot market with the National Power Corporation now National

Grid Corporation of the Philippines or NGCP. When the power crisis hit Mindanao early this year, it was understood by the Mindanao consumers that the NGCP did not have that power capacity to energize the island due to the repairs of the various diesel power plants and the lack of water to run the hydro electric plants as a result of the weather phenomena “El Niño”. In short, the rated capacities of the power generations were below the needs for Mindanao.

Global Steel, pleads that NGCP or the government QUIAMJOT/PAGE 11

If it won’t make us famous, we don’t want it. We can’t see the marvelous value of the abilities God has entrusted to us, because it entails hard work. Our flesh screams at that abominable phrase: hard work.

That’s why many people are unhappy, discontented and dissatisfied. They follow the path of least resistance and find themselves working in a place that is not their gifting. We are either too afraid of failure, or too lazy to improve our skills.

Fear and laziness steal our greatness. That’s why they are branded as cardinal sins.

This is what St. Augustine meant when he said: the way man lives make happiness impossible. It’s so easy to just be comfortable and go with the flow, like a useless twig floating in the river of life. You do not grow when you are floating lazily; you develop muscles when you struggle against the current

of complacency. Stretch yourself. Put pressure on your abilities. God expects you to make a genuine difference in the world.

Sometimes God chooses to lead you through the arduous path. He might challenge you with work bigger than you are. This is to enlarge you, not overwhelm you. Relax. It’s not about you.. it’s about God! To use our talent for God’s glory, is the only way to be happy!

PED T. QUIAMJOT

Talent “EVERYONE has talent, but not everyone has the courage to follow that talent to the hard place where it leads.”

The last time my column appeared in this newspaper was on the fiesta issue where I quoted St. Augustine’s words, “Man wishes to be happy, yet the way he lives make happiness impossible.”

I stopped writing because I wanted to take a break from mental toil and deadlines. I yearned to have more time for enjoyment and happiness.

Being a slowpoke, it normally takes me 8 hours to string my words together into a coherent piece worthy of 2 minutes of the reader’s time. I haven’t scribbled a word from September to November, thus I accumulated 100 hours of pure, precious time in my hands.

I look back and analyze

how I spent that valuable chunk of eternity. I was able to read some books, but I sheepishly admit they were for entertainment, not enlightenment. I have nothing to show for the past 3 months except a tidy library, a flabby body and bloodshot eyes from too much DVD watching and internet surfing. I have not invested my time, I have spent it.

I frittered it away on the non-essentials. I traded my calling, which is writing, for relaxation and recreation.

We are all called for greatness. Each of us has our own unique talent. We don’t have to be outstanding singers or artists; just being extremely patient or generous is already a talent.

Where your talent is, there is your destiny.

But oftentimes we don’t appreciate the abilities God has put in our hands. We crave for someone else’s talent. We want the applause.

MINDANAO

BusinessWeek

Views.Opinion

A Brown... from page 4

years, the disclosure stated.

Further, A Brown Chairman Walter W. Brown will assume the chairmanship of both PhiGold Metallic Ore and parent firm PhiGold.

A Brown was originally incorporated in 1966 as Bendana, Brown, Pizarro, & Associates, Inc. At present, it is primarily engaged in real estate

above the words ‘Philippine National Police’”. The PNP trademark is usually found on their uniform, buckle and badge, and official communications. The PNP also owns another intellectual property, which is the design of their uniforms.

Last November 11, I was given the privilege to meet with the lawyers of the Philippine National Police (PNP) in the National Headquarters in Camp Crame for a session on intellectual property laws.

Police Senior Superintendent Atty. Ulysses J. Abellera organized the seminar.

During the forum, a number of intellectual property (IP) issues concerning our national police came up. The first question was, should the use of the word “police” be exclusive to the PNP? Many of us have seen officials of our barangays and local government units wearing uniforms that state “police” or “pulis”. I have seen “barangay police”, “environment police”, and “pulis” printed on polo shirts and worn by officials. As a citizen, I myself confuse those who wear these uniforms to be members of our

Philippine National Police.

The downside to this is one, they are law enforcers but not members of the PNP, and two, any untoward behaviour exhibited by those wearing these uniforms automatically reflects on the national police.

The term “police” or “pulis” is a very powerful word. In a nation where citizens are not required to own guns, being a member of the police means that they have guns.

By having the mandate to bear arms, kinakatakutan natin ang police (we fear and respect the police).

They bear arms because they are in charge of enforcing the law and ensuring peace order. However, those who are allowed to be called “police” are those who have qualified to become official members of the Philippine National Police. I searched (meaning I pressed Ctrl + F) for the position of police in our local government code.

All I found was Section 455 paragraph 2 (v) which states that the mayor shall “act as the deputized representative of the National Police Commission, formulate the peace and order plan of the city and upon its approval, implement the same; and as such exercise general and operational control and supervision over the local police forces in the city, in accordance with R.A. No. 6975;” and “(vi) Call upon the appropriate law enforcement agencies to suppress disorder, riot, lawless violence, rebellion or sedition, or to apprehend violators of the law when public interest so requires

and the city police forces are inadequate to cope with the situation or the violators.”

The correct term then that should be used for our law enforcers is “peace officer” and we should all be wary of immediately tainting the good name of the national police when we are asked for kotong by one who labels oneself as ‘police’.

Another issue raised was the use of Warsaw or North Atlantic Treaty Organization (NATO) certification as a criterion in the procurement of ammunitions. Under the procurement law, it is prohibited to draw up terms of reference that pertain to a particular brand. I searched the trademark database of the IPOPHL and found no registrations for the brands “Warsaw” or “NATO”. Small arms ammunitions follow the standards set by either the Warsaw or NATO pact, which are expressed in millimetres.

The group then arrived at the conclusion that prescribing either the Warsaw or NATO standard in procurement does not amount to prescribing a specific brand of ammunitions.

Email sara.suguitan@ gmail.com

development in Cagayan de Oro City, Cainta, Rizal, Valencia City, Bukidnon, and Butuan City.

The firm also operates subsidiaries with interests in oil palm nursery and seedlings distribution, palm oil milling, apartelle operation and real estate brokerage.

The company also holds interests in energy. Last year, A Brown subsidiaries Palm Thermal Consolidated Holdings Corp. and

Panay Consolidated Land Holdings Corp. acquired DMCI Concepcion Power Corp. from its parent firm Consunji-led DMCI Power Corp.

A Brown widened its thirdquarter net loss to P13.892 million from P10.681 million in year-ago levels due to higher general and administrative expenses and sales costs and a decrease in finance income.

Revenues grew by 66.47%

to P120.81 million versus P72.57 million.

Total expenses climbed by 69.57% to P140.93 million from P83.11 million last year.

Trading of A Brown shares, which last surged by 5.80% to P2.19, were suspended yesterday in line with rules concerning acquisitions. The suspension will be lifted once more information on the transaction is released.

THE benefits and services furnished by a Franchisor must have continuing value to Franchisees relative to the cost of the franchise.

Franchisor faces several obstacles in achieving a general perception among its Franchisees that the value of the services furnished by the Franchisor, are equal to the fees they pay. Fees payable to a Franchisor typically increase with increases in franchise revenue.

The scope and frequency of the services furnished to maturing Franchisees may remain level or decrease and Franchisees may perceive a declining need for and value of the services furnished by their Franchisor.

This problem can be compounded by the tension inherent in a fee based on gross revenues. The Franchisor’s interest is perceived to be to maximize profits.

Services designed to increase sales may not be perceived by Franchisees as likely to increase profits, especially when the sales enhancement program involves a capital investment by the Franchisee or higher operating costs. Even a high level of benefits and services will not always overcome disaffection of some Franchisees with the franchise network.

Over time, some Franchisees are likely to lose interest in the franchised business or be satisfied with a low level of market penetration.

The profits of a franchised business may be invested in other businesses, leaving the franchised business with insufficient capital, and the attention of a Franchisee may be diverted to other business interests.

Though no level of service or benefit may entirely prevent such problems, the Franchisor that fails to maintain valuable services and benefits will encounter Franchisee disaffection including breakaway Franchisees on a greater

amounting to P500 million is Iligan City has brushes for still awaited. Meanwhile, the industrial greatness. The sursupply of electricity to Global rounding municipalities have Steel was cut off. the resources to produce lime

and cement. Tubod and Baloi can grow the plant fibers that go to the component materials of the security papers and bills.

the electricity that the government did not have and from page 10 their plant have never used. A must not charge them for decision to waive the charges

Quiamjot...

11

Maintain the value of a franchise

Respect the PNP logo A registered trademark owned by our National Police is the PNP seal.

We are all familiar with it, having seen it worn on their uniforms by our policemen and seen on TV many times.

On my first visit at the PNP national headquarters last year for the annual ceremonial burning of pirated and counterfeit goods, I was able to scrutinize the PNP seal more closely. For me, its most striking features are the kalasag (shield) and Lapu Lapu. Historically, shields are used to defend and protect a soldier from direct blows of enemies.

Aside from defense, it can also be used for offense as a bludgeoning weapon.

The inclusion of Lapu Lapu in the symbol is likewise significant. Lapu Lapu is regarded as the first Filipino hero, being the first native to put up resistance against Spanish colonizers.

The PNP seal or logo was filed on July 6, 2009 and granted registration on November 26 of the same year. According to the records of the Intellectual Property Office (IPOPHL), the PNP logo “consists of a figure of Lapu-Lapu in black holding a shield and kampilan in the center, inside a sun of eight rays in yellow color. The words “Service Honor Justice” are written in a scroll below the sun. Two laurel stems with fifteen leaves each are spread below the scroll.

Three stars are located at the upper part of the logo,

December 2-4, 2011

FRANCHISING

RUDOLF A. KOTIK scale.

A franchise network is at some risk when it loses an effective Franchisee. Each Franchisee is a potential competitor when the relationship ends. The Franchisees know the Franchisor’s business. It is difficult and expensive to enforce covenants not to compete.

Confidential information of the franchise network are difficult to protect and vulnerable to disclosure and use by competitors.

DISPUTE RESOLUTION A franchise relationship has high potential for disputes. A Franchisor has business relationships with sources, in some networks hundreds of Franchisees of a network entered into their relationships with the Franchisor at different times and with differing expectations and goals.

The Franchisor must operate its business for the benefit of its owners and its Franchisees and steer its network in what it determines to be the right direction.

Some Franchisees are likely to disagree with the balance the Franchisor chooses between its owners and its Franchisees or with the direction that the Franchisor charts for the network.

Therefore, it is essential that a franchise network develop effective dispute resolution procedures may KOTIK/PAGE 17 Let us not kill the industry that will lay the golden eggs for the industrialization of Iligan City.

BusinessWeek

12 December 2-4, 2011

MINDANAO

Top business leaders to judge BWM awards search

By RUEL PELONE, Online Editor

CAGAYAN DE ORO CITY - Top personalities have signified to join as judges in the search for the most outstanding Mindanaoan entrepreneurs and business leaders in various fields of economic endeavor.

Invited as judges include former Press Secretary Ignacio Toting Bunye; Ariel Sebellino, executive director of the Philippine Press Institute; International Senior Franchise Consultant Rudolf A. Kotik of RK Franchise Consultancy, Manila; Franchise Guru Armando Bartolome; Mr. Harry Tambuatco, President of Superbrands in the Philippines; Mr. Ped Quiamjot of Pryce Group of Companies; Mr. Ruben Vegafria, Cdo businessman and president of Promote CDO, among others, and the Management Assn of the Philippines.

It was bared that that several corporations and organizations have already signified their intention to assist BWM in pushing thru with this project, such as Pryce Group of Companies, Steag, Aboitiz Power, Phil Veterans Bank, Bank of PI Foundation, and others which will be officially named later on.

The Awards secretariat is spearheaded by executive editor Allan Mediante. He was two times Trustee for Mindanao of the Philippine Press Institute and two-term president of the Cagayan de Oro Press Club.

Individuals or organizations may nominate personalities and companies whom they believed has excelled in business endeavors and entrepreneurial activities for the betterment and development of Mindanao.

“This is the first time that such award will be held in Mindanao. It is high time that we honor the successful business personalities and companies who helped propel the fast-rising economy of our island. This project enables Businessweek Mindanao to fulfill its social responsibility.

Thru this special event, we will salute the top entrepreneurs and business leaders from the media’s point of view,” said BusinessWeek Mindanao publisher Mr. Dante Sudaria.

Dubbed as The Mindanaoan Entrepreneurs & Outstanding Business Leaders Awards 2012, it will honor the Most Outstanding Entrepreneur of the Year and the Outstanding Business Leaders in Mindanao (Individual & Corporate Category) in the Fields of: - Agri-business / - Banking & Finance - Alternative Energy Dev’t/ - Health Food Production & Marketing, Housing & Realty Dev’t - , cooperatives & Coop Insurance, - and Hotel/ Resorts & Tourism Dev’t.

Mechanics of the Search: The Search will run from Dec.1, 2011 to April 30, 2012. The wards Night will be on May 18, 2012 At the Pryce Plaza Hotel in Cagayan de Oro City .

Every nominee received by the Secretariat shall be screened by the Screening Committee.

Any businessman or trader who have risen to admirable business stature or have built up a very viable business enterprise from humble beginnings are considered as nominees. Each nominee can be sponsored or nominated by an individual or group/ organization or office but nominators should not be an employee or connected in anyway with the nominee. A letter of recommendation or nomination shall be accompanied by a resume of the nominee, plus 3 photos (1 passport size, 2 photos that depict his business or show his establishment.

Nomination Forms will be available on-line at the Businessweek Mindanao Website, or the printed page of Businessweek Mindanao and Mindanao Daily Balita issues, or may be mailed if requested, from the Awards Secretariat.

Nominations shall be accompanied by the following documents which can be mailed, or emailed to the awards secretariat not later than March 30, 2012 - a. Brief Resume and History of the Nominee (Individual or Firm) and Documentar y evidence such as certificates, awards or citations.

RATIONALE OF THE PROJECT – The achievements of various Mindanao business leaders and entrepreneurs need to be recognized, not only by government institutions and social awards bodies but from the media as well.

BusinessWeek Mindanao as a forerunner of information on the various business leadership and entrepreneurial strides of Mindanaoans deems it as a part of its social responsibility to trumpet such achievements for others to emulate and thus propel a Mindanaoan consciousness in every economic and business stakeholder, whether small or great, the responsibility to help Mindanao achieve sustainable development of its economy.

MISSION & VISION OF THE AWARDS The holding of BWM Awards annually would serve as catalyst for a continued and concerted effort of business leaders and entrepreneurs to seek greater heights and strive for success in the noble mission of propelling Mindanao and its people towards full economic growth and sustainable development.

Mindanao Entrepreneurs Mindanao Entrepreneurs & Outstanding Business Leaders & Outstanding Business Awards 2012 Leaders Awards 2012

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p Mindanao Entrepreneurs & Outstanding Business Leaders & Outstanding Business Awards 2012 Leaders Awards 2012

MINDANAO ENTREPRENEURS & OUTSTANDING BUSINESS LEADERS

NOMINATION FORM Full Name/Title of Nominee________________________________________________ (Official Name of Individual or Company)

Business Address: _ _______________________________________________________

Tel. No.__________ Email ____________ Web Site:______________ Awards Category : ________________________________________________________

Agri-business Banking & Finance Alternative Energy Dev’t - Health/ Food Production & Marketing Housing & Realty Dev’t Cooperatives & Coop Insurance Hotel/Resorts & Tourism Dev’t.

Full Name of Endorser_____________________________________________________ Address/ Tel. No./ Email___________________________________________________ Attach the following: (1) Official Letter of Endorsement; (2) Photos (1 passport size/ pics of establishment bldg/area) (3) Short History (500 words) (4) Documentary Evidence ( Photo copies of citations/ certificates, awards) (5) Biodata or resume

Mail to:

The AWARDS SECRETARIAT

BusinessWeek Mindanao Advertising and Promotions Geleng Bldg, Lapasan Hi-way, Cagayan de Oro City.

E-mail to : businessweekmindanao@gmail.com or: amediante@yahoo.com For more info, call: Tel Nos.: (088)856-3344, (08822)72-33-44 , 74-53-80; (088)587-1390 or 0923-432-0687; 09274795196 Visit our website at : www.businessweekmindanao.com

BusinessWeek MINDANAO

Tourism

December 2-4, 2011

13

EXTREME ADVENTURES …TO THE MAX Text and Photos by HENRYLITO D. TACIO

“IF YOU will build, they will come.” That was what Burt Lancaster told Kevin Costner in the award-winning movie, A Field of Dreams.

The same was what Engr.

Elpidio M. Paras followed when he developed the Dahilayan Adventure Park in Manolo Fortich, Bukidnon.

Started doing business only in 2009, the park is now one of the most often visited places not only in Bukidnon but throughout the country.

Engr. Paras, who is a businessman from Cagayan de Oro City, thought of building a vacation house and do a little farming when he bought the property. It was his brother Victor who cajoled him to buy a land.

Other siblings followed.

Dahican is at the foothills of Mount Kitanglad Range, which is declared as a national park. The property Engr. Paras bought was located at more than 4,000 feet above sea level. The place is so beautiful that it reminds of you of Baguio City in its pristine days before.

But it was not that so more

than a decade ago. “When we got the property, the place was really bare and nothing to it except cogon grass,” Engr.

Paras was quoted as saying.

“Since it has been logged down in the late 60’s by local loggers, and the kaingin aerosol came after that and burned whatever was left.”

The first thing the family did was to plant 20,000 pine trees, which they believed was the idea tree in the area since it has a cold and foggy climate. Surprisingly, the trees grew better and bigger than what they had expected.

“Today, the place has become a tourist attraction,” says Engr. Ravi Michael P. Victorio, the husband of Rina Paras. The couple has a lovely daughter, Xantia.

As it is a hilly land, he thought of using the property for business – perhaps for extreme sports adventures. “If we were going to build something, it had to be better than whatever is around,” Engr. Paras said.

“We simply want to be ahead of the competition.”

Indeed, it is! Thanks to

the breathtaking and heart line first and then followed surrounding is perfect for pumping zip line adventures. by the 150-meter below. “The both kids and adults.

The success of Zip Zone has inspired other siblings to put their own businesses in the area – as part of the park. The Forest Park is an ideal destination for family.

There is a playground fall of life size animals. Don’t miss your picture taken with sort of a picture frame with an Indian man and a wild pig.

The forest park has also some extreme adventures to offer. It has an All-Terrain Vehicle that can be rented and zorb balls which are used to The park’s dual zip-line is touted to be the longest in Asia. “There might be some other longest but ours is dual not individual,” explains Engr. Victorio, who is the flights operations manager of the Zip Zone and other extreme adventures in the park.

The dual zip line consists of two cables each 840 meters long from point to point, with safety cable also 840 meters long. Total length of cables is 2,460 meters. Elevation drop

two zip lines are meant to warm up visitors to what lies ahead,” Engr. Victorio said.

To return back to where you have started, you have to walk going up following a scenic trail inside an area full of pine trees. Then, you pass by the eye-captivating Pine Grove Mountain Lodge.

The lodge is the biggest building of the Zip Zone.

Here, visitors and guests can eat the savoring foods it offers. Or, you may opt to stay in one of its finest rooms, including those where ride down the hill. Horseback KC Concepcion and Sam riding and mini-boat ski ride Milby stayed. Yes, parts of are also offered. Children the movie Forever and A would enjoy doing the 21 Day were filmed in this place. platforms tree top adventure, And the whole crew of Star a 175-meter obstacle course Cinema stayed in the lodge. adventure.

When eating, the family The zip line may be the longest and scariest, but the can go to the picnic area park itself is the most beau- where various life size anitiful, greenest, and cleanest mals are also displayed all on this part of the world. over the place: tigers, tortoise, For one, it is smoke-free crocodiles, gorillas, giraffes, park. For another, its lush and hippopotamus, to name greenery of pine trees, Ber- a few.

Victor, the first of the muda grass, flowering plants and other ornamentals are Paras siblings who bought is 100 meters with estimated well-maintained. One of its a property in Dahilayan, speed ranging from 60 to 100 main come-ons is a small developed his place into a kilometers per hour. plane at the center of the wedding venue and called it For safety reasons, only main entrance. Overall, the Dahilayan Garden and Rethose who are physically and mentally fit are allowed DO U LUK OLDER DAN UR AGE? Y? to ride the zip line and only those with height between Scientific Research has proven that STRESS & EXTREME 4’4” to 6’3” are permitted.

TENSION without an outlet may be the cause of up to From the Dahican Adven80% of many diseases, including high blood pressure, ture Park, there is a vehicle ulcers, insomnia, and sexual problems. STRESS whether physical or emotional shows in the body, & it makes you that brings you to the starting look years older. point. Then, the final event – doing the 840 meter zip TREAT YOURSELF TO line. For few moments, you THAT WELL DESERVED REST are above the trees as if you & RELAXATION are like the Man of Steel. The & BRING THAT trip may take a minute or YOUTHFUL two but it seems like forever.

GLOW BACK When you hit the end TO LIFE. point, a stand-by photographer waits to capture one of the great moments of your life. For a fee of P100, - GOLDEN BLIND! you can get a ziprider’s cerVisit us now! tificate stating that you have “successfully conquered the zipzone 840M.” An additional Honest to Goodness Shaitsu & Sweddish Therapeutic P50 is needed if you want Massage Services complemented with Facial the photo of you flying like Strokes, Accupressure and Reflexology.

GOMEZ-PABAYO STS., infront of CHANA BEAUTY SALON a superman attached to your Tel. Nos. 856-4841 or 857-4659 certificate.

Present this ad and get P20.00 The dual zip line is the ultimate. For a starter, you off from our regular rate. can ride the 320-meter zip

BASTA MASAHE

Golden Blind Masseurs

sorts. Aside from weddings, the place is also good for fishing since there is a pond inside the resort. Children may enjoy riding the aqua balls.

Another Paras sibling put up a restaurant and called it The Cow Boy Grill. A sister, on the other hand, created a beautiful garden in her lot which she called Botanica Café and Garden. Aside from coffee, visitors can also enjoy the pasta and salads her café

offers.

If you want to experience extreme adventures and still have the ambiance as if you were in another country, then try the Dahican Adventure Park experience. In some instances, the area is covered with fogs so as precaution when coming to the place the management reminds: “Due to sudden weather and temperature change, everyone is requested to bring their winter coats and jackets.”

How to get there: Dahilayan Adventure Park is about one hour and thirty-minutes from Cagayan de Oro City.

From the city, take the DavaoBukidnon Highway, right on the Alae Junction, proceed 25 kilometers to passing the Del Monte Camp Philipps and pineapple plantation.

Look around for markers that indicate where the adventure park is so that you’re going to the right direction.

CAGAYAN DE ORO MAIN BRANCH P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491 CORRALES BRANCH Corrales Ave., Cagayan de Oro City DIVISORIA BRANCH Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631 LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739a

PANEDOTTE PASTRIES

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA

14 December 2-4, 2011 Condo... from page 1

It will then outpace the 18-storey Limketkai Hotel project, also still under construction, as the tallest skycrapper in Cagayan de Oro and in Mindanao.

“It will have everything that an ideal condominium must have like free-flowing air and sunlight, limited number of units per floor to accentuate privacy and exclusiveness, appropriate amenities, emergency powers in common areas and inside each unit, and easy payment terms,” said Avida Land Corp.

Ayala Land assures utmost convenience and 24hour security for Centrio’s future residents. Easy living features will include adult and kiddie swimming pools, a multi-purpose hall, outdoor exercise and play equipment in open areas.

Sitting on a 3.7-hectare prime area in downtown Cagayan de Oro, Centrio Towers in four years’ time will dominate the business vista of this city. The Centrio project includes a mall (which will open next year), a hotel, and various office spaces which will include BPO centers. It is conveniently located at the heart of this city, particularly along Claro M. Recto

Chamber.. from page 1

Also to be installed as officers and members of the Oro Chamber Board of Trustees for 2012 are the following: Dr. Hector R. San Juan, Vice President for Agriculture, Fishery & Mining (Helm’s Agriculture Business); Engr.

Raymundo P. Reyes, VP for Business Support Organizations (COC-Phinma); Jaime Rafael U. Paguio, VP for Manufacturing & Industry (CEPALCO); Jeffrey T. Ang, VP for Services (Max’s Restaurant); Antonio D. Uy, VP for Trade & Commerce (Music Vision); Atty. Zoilo Antonio Velez, Trustee (RC Narc Corp); Ruben A. Vegafria, Past President & Trustee (Hatrima Corp.); Rodolfo L. Meñes, Past President & Trustee (Pueblo de Oro Dev. Corp); Engr. Cerael C. Donggay, Corp. Sec. (Greenergy Corp/Bukidnon Hydro Power); Jessie S. Co, Treasurer (New CCH Hardware).

Prior to her stint with STEAG, Ms. Alegrio rose through the ranks as one of the professional staff of the Oro Chamber, starting as manager of the Philippine German Chamber Cooperation Program (PGCCP) in 1991, Senior Manager (Membership and Business Development Services) in 1993 before returning to serve as Secretary General in 1999-2001.

In between, she was President and Managing Director of Business

Nat’l Highway and Corrales Avenue.

During the unveiling of the project last Wednesday at the Mallberry Hotel, Rico Manuel, Ayala Land Inc. Vis-Min Management Committee Member in-charge of Mindanao Development and concurrently the Corporate Treasurer of CDO Gateway Corp., said the Centrio Towers will open 21 floors for residential occupancy (about 520 units) complete with facilities topped by a 2-level parking lots, easy access to the mall and hotel, and other business offices.

The country’s only fullline developer, Ayala Land has been expanding in a fast pace its projects in Visayas and Mindanao such as building developments which integrate retail, residential and business facilities.

“With Cagayan de Oro’s booming and fast-growing economy, we believe its is the perfect time to complement such progress by building homes that will bring the lives of the people of this fast-growing city to exciting new heights,” says Manuel who is currently also the corporate treasurer of CDO Gateway Corp.

Meanwhile, the Limketkai Hotel project is expected to be completed by the second quarter of next year.

Partners and Associations, Inc. (1996-1999) and business consultant/ trainer to various companies and government agencies from 1995-2001.

Before her election to the chamber’s highest post, Ms. Alegrio ser ved as vice president for manufacturing and industry of the Oro Chamber. It was during her term as VP when the Oro Chamber sought for several reforms and action from the national government among which is the to defer the privatization of the Agus-Pulangi hydroelectric power complexes, and to finally construct the 230kV Abaga (Baloi) - Kirahon (Villanueva) transmission line, a major transmission facility connecting Northern Mindanao to the South, which was pending since 2003.

Ms. Alegrio was instrumental in raising awareness of electricity consumers about the Performance Based Regulation for utility companies in partnership with Konsumanteng Kagay-anon, Inc. and the Energy Regulatory Commission A Masters in Development Management graduate of the Asian Institute of Management (AIM), Ms. Alegrio is also a Bachelor of Arts major in Behavioral Science graduate of the University of Santo Tomas (UST).

At present, Ms. Alegrio also serves as a member of the Board of Trustees of Xavier University-Ateneo de Cagayan.

BusinessWeek MINDANAO

system of alternative pool sanitation available today. Through a minimal saline level in the pool water (the equivalent of one teaspoon per gallon of water) and salt conversion cell, it produces the most luxurious, softest feeling water imaginableeveryday, the natural way.

“A chlorine generator is designed is to produce chlorine for the pool so you do not have to buy it, store it or handle it,” said Mr. Nati. “Chlorine generators, when functioning correctly, produce chlorine constantly (when the pump is running) with most units. This keeps a residual of chlorine in the pool that prevents algae from growing.”

Swimming in a mild saline solution is much like taking a shower in soft water. Generally, when people swim in a nonchlorine generator pool (a pool with no salt water in it) they feel

like their skin dries quicker upon exiting the pool. They may feel and/or see a whitish residual, chlorine flaking, on the skin.

In a salt-water pool (one with a chlorine generator) the water feels smooth, your skin feels smooth and many people feel more refreshed.

Mr. Nati said Primavera chose this system because it doesn’t require manually adding chlorine to the pool and residents are free from irritating dry skin or red eyes. “We also don’t have to ever buy, transport or store chlorine, making Primavera a much safer home for residents and pool swimmers.”

Although chlorine is still be best way to sanitize drinking or swimming water, there are various ways to do this: chlorine tablets, liquid chlorine, granular chlorine and chlorine. The easiest and safest way, however, is to produce your own chlorine

at a constant low level.

A chlorine salt generator does this by passing ions in salt over specially coated blades induced with a low voltage electrical charge which converts it into chlorine, the very same process used to convert seawater to laundry bleach.

“Today, over 90% of swimming pools in Australia is sanitized by chlorine generators,” Mr. Nati said. “The salt chlorine generator used by Primavera Residences is the same model used by over 500,000 pool owners worldwide.”

Chlorine generators create a better, healthier swimming experience for most people.

It isn’t necessary to handle or buy chlorine, and, if the unit is functioning correctly, chlorine residual will always be present in the pool, eliminating algae.

This makes it nearly impossible to get burning red eyes from chloramines, the usual culprit.

“The best pool will have 24/7 circulation, correct hydraulic design with an in-floor cleaning system for bottom up cleaning and circulation, a quality ozone system, and a chlorine generator for sanitizer residual,” Mr. Nati said. “This is the type of eco-and user-friendly pool we are putting in for Primavera Residences, your eco-friendly condominium in Cagayan de Oro.” advertorial

cyclical nature of recent episodes of the La Niña and El Niño phenomena could be cataclysmic.

Department of Energy (DOE) figures show electricity generation in 2010 was reduced by 6.33% (or 430 million kWh, excluding losses and station-use) compared to 2009. This reduction in generation represents the unserved electricity due to power supply shortage in Mindanao in 2010.

Estimated economic losses using the ratio Gross National Product (GNP) to the total kWh sold ratio (P144 per kWh in 2010 multiplied by the 430 million unserved kWh in 2010) translates to P62 billion of economic losses for Mindanao. Within the franchise area of CEPALCO covering Cagayan de Oro City and the municipalities of Tagoloan, Villanueva and Jasaan, Misamis Oriental, the reported total unserved energy of 15.6 million kWh translates to P2.2 billion of economic losses using the same ratio.

Hardest hit during the 2010 Mindanao Power Crisis were member companies of the Cagayan de Oro Chamber of Industries with some suffering as much as a 50 percent drop in production due to the power curtailment.

COCI President Jerome R. Soldevilla said the COCI´s 14 members accounted for $ 165.8 million of Region 10´s total export volume in 2008 and constitute 37.7 percent of the total exports of Cagayan de Oro and Misamis Oriental.

Growth in the industry sector, which accounted for 30.3 percent of the region´s economy in 2008, slowed to 4.2% growth in 2008, or 4.4 percentage points short of the 8.6% growth recorded in the previous year, figures from the National Statistics and Coordination Board (NSCB) show.

An internal survey conducted

by COCI on some of its member industries show they have an aggregate consumption ranging from 59.21 to 81.08MW. However, the surveyed firms´ can only generate 34.10MW for a 60 percent shortfall of 46.98MW to be sourced either directly from the outside sources or the local utility during peak hours.

Manufacturers that would operate their embedded generators stand to increase their combined cost of production by about P27 million per month, Soldevilla added.

COCI Member Companies include Asia Brewery, CATIMCO

Group of Companies, Coca-Cola Bottlers Philippines Inc, Del Monte Phils. Inc., Limketkai Manufacturing, Nestle Philippines, Phil. Agro Industrial Corporation, Pilipinas Kao Inc, Phil.

Sinter Corporation, PICMW, RI Chemicals Inc., Mindanao Silicon Metals, Elegant Chemical Alloy and STEAG State Power Inc. In a recent Philexport News and Features article entitled “84 days of Power Interruption expected by 2014-UP Study” published Nov. 21, 2011 in a national broadsheet, a team of engineers from the University of the Philippines’ National Engineering Center presented their findings to the Energy Committee of the Philippine Chamber of Commerce and Industry (PCCI).

The study focused on the electric power situations in Luzon, the Visayas and Mindanao and assessed the impact of the Electric Power Industry Reform Act (EPIRA) enacted in 2001 or 10 years ago.

Among its salient findings, the team said Mindanao immediately needs 600 megawatts of additional electric power to address its chronic power shortage which is the team projected to reach 20 percent of peak demand by 2012.

The Mindanao Coalition of Power Consumers (MCPC) is championing a petition asking the Department of Energy to restore the 269 MW allocation under the Renewable Energy Law as originally recommended by the National Renewal Energy Board (NREB).

The petition maintains solar power plants can provide the fastest and cheapest source of electricity in Mindanao if plans push through for its distributed generation among the island´s larger distribution utilities.

“Solar PV plants are the only type of plants that can be brought into operation in less than a year after a decision to go ahead with construction has been made,” said Engr. Cecilio U. Sumaoy, senior manager of the Cagayan Electric Power & Light Co. (CEPALCO) system operations department in a recent presentation.

“The demand for power in Mindanao is constantly increasing, however, no significant additional power generating capacities are expected within the next two to three years to address this problem,” Mr. Sumaoy said in a position paper released during the presentation.

Considering how over 50%

of Mindanao´s present power needs are filled by hydro power plants, solar power can immediately address the current capacity shortage and ideally complement the hydro power plants, especially during El Niño episodes or the dry season.

Despite having an availability factor of only 30 percent, Mr. Sumaoy said solar power plants are best in addressing daytime peak loads. This would enable hydro plants to store water for release during the night time peak hours with oil-fired thermal plants as the last to be dispatched, resulting in much lower power costs to the consumer and other end users.

Solar PV plants can be constructed within one year from approval by ERC of the FIT for electricity from RE plants implemented under the RE law. The only other type of power plant that could be made operational within one year are second-hand operational diesel-fueled power plants imported to Mindanao from Luzon or from outside the country.

“Solar PV alone will not solve the problem of power capacity shortage in Mindanao,” Engr.

David A. Tauli, spokesman for the MCPC. “But Solar PV is the fastest way for bringing in substantial capacity (100 MW or more) to Mindanao, and it will do so with minimal impact on the rates paid by Mindanao power customers compared with diesel power plants.”

Citing figures from the National Renewable Energy Board (NREB), Mr. Sumaoy said in his position paper that adding 760MW of RE plants for the proposed Feed-in Tariff (FIT) will result to a rate impact of only P0.1050 per kWh, with solar contributing only P0.0114/kWh. This is much lower than the P0.50/ kWh Mindanao consumers had to pay when the grid was forced to tap thermal power plants from power barges for baseload power at the peak of the 2010 Mindanao power crisis.

At present, there are thirteen large-scale solar projects planned for Mindanao with a total capacity of 260MW. They are to be located in Cagayan de Oro; Davao; Zamboanga; Laguindingan and Villanueva in Misamis Oriental; San Jose, Dinagat, Surigao; Tawi-Tawi, Sulu; Siakol, Zamboanga del Sur; Kalamansig, Sultan Kudarat; and Darong, Hagonoy, and Digos City in Davao del Sur.

Primavera..

from page 1 design for its master planned, self-sufficient host community which effectively reduced its carbon footprint by designing homes, schools, church, store and work places to be within easy reach of each other, requiring less energy to move people and things from one point to the other.

Another key component are the electric powered e-shuttles which cut down on noise and air pollution inherent in fossil fueled vehicles, significantly adding value to the entire township with an improved quality of life.

Which is why it should come as no surprise to anyone how Primavera Residences has an all natural, eco-friendly swimming pool.

Located at the 3rd floor of Primavera Residences Tower 1, the 4 X 8 X 1.219 meter pool sources its 8,622.50 gallons from Pueblo de Oro Township which sources its drinking water from underground aquifers and recycles rainwater harvested from its golf course for irrigating its 18-hole championship golf course.

According to F4J Ventures, the pool’s designer/builder, the Primavera Residences’ most unique feature is its salt chlorine generator, the most sought after

Power... from page 1

cooperatives despite the Red Alert due to back-up power supplied by its “embedded generators” connected to its distribution grid such as the 18.9 MW diesel-fired power plant of the Mindanao Energy System, Inc. (MINERGY), 7-megawatt Bubunawan mini hydro or 1-megawatt solar power plant in Indahag.

The number of yellow and red alerts is expected to rise further as demand for energy in the grid rises, even during the rainy season when there is sufficient water in Lake Lanao and the Pulangi River to run the Agus-Pulangi hydroelectric power plants which supplies some 55% of the power needed by the Mindanao Grid.

The NGCP advisory said the load curtailment was necessary due to the emergency shutdown of Agus 1 Unit No. 2 at 12:46 PM due to a governor oil leakage and Agus 2 Unit No. 1 at 9:51AM due to an “excitation problem”.

NGCP placed the Mindanao Grid on “Red Alert” starting 5:30PM with a grid curtailment level of 100 MW. The Cagayan Electric Power and Light Company (CEPALCO) serving Cagayan de Oro City and the Misamis Oriental municipalities of Tagoloan, Villanueva and Jasaan was given a 116MW “load to maintain.”

NGCP’s Red Alert carried over to Tuesday, November 29 when it warned of a “Red Alert” from 5:30-9:00PM as contingency reserve was approaching zero at the “evening peak” and advised its customers to implement load curtailment based on the 100 MW G.C.L. matrix.

The 6:00PM advisory from the Mindanao Regional Control Center (MRCC) in Iligan City placed the evening operating reserve at 43 MW, with the following plants as “derated”: Agus 1 HEP at 25MW, Agus 2 HEP at 80MW, Agus 6 HEP at 130MW, Agus 7 HEP at 26MW, Pulangi HEP at 220MW, SPPC at 40MW, WMPC at 90MW and APTM2 at 48MW. Officials of Therma Marine Inc. (TMI) which operates two power barges with a capacity of 100MW each confirmed its units were all “fully dispatched” though a unit in one of the barges was on preventive maintenance.

A repeat of the 2010 Mindanao Power Crisis which Energy Secretary Jose Rene Almendras said could be possible given the

Culinary

BusinessWeek MINDANAO

December 2-4, 2011

15

Dessert Strip opens branch at Robinsons-CdO

By JOE PALABAO Correspondent

DESSERT Strip openened its first ever branch on November 28 at the 2nd level of Robinsons Mall-Limketkai Drive, Cagayan de Oro City.

Dessert Strip is a 100% home-made cookies and pastries with world class baking ingredients. Cakes, cookies and pastries lovers will now have the choice from an array of home made super moist chocolate cake,

moist chocolate cake with rich chocolate fudge filling and frosting with dolce de leche toppings, blueberry cheesecake--New Yorkstyle cheese cake topped with blueberries. Red velvet chocolate, a-must-try delicious cake, and their yummy deep red chocolate cake with white chocolate ganache and cream cheese.

Dessert Strip is owned and managed by Ms. Maribel Andaya-Pineda, known in the industry as Chef Maribel.

She is one of the most successful first batch graduates of the Culinary Institute of Cagayan de Oro City (CIC), with partner multi-awarded celebrity and pastry Chef and Consultant/Instructor Mr. Hasset Go. Mr. Go also owns Med Chef in Metro Manila.

Best seller Chef Maribel’s banana cake-a moist banana cake with softened dates and roasted walnuts frosted with cream. Taste their high carotene cake, Dessert Strip very own carrot cake with

The management team and chefs behind Dessert Strip during the opening of its branch at Robinsons in Cagayan de Oro. Chef Allen Basco, Mr. Alex Pineda, Ms. Maribel Andaya-Pineda-Owner Allan Dy, Allen Basco, Ms. Maribel Andaya Pineda-Owner, Celebrity Chef Hasset Go-Industrial Partner, Chef Allan Dy and Store Staff Ms. Leslie Pontanilla.

grated coconut, dates with walnuts, topped with cream cheese frosting.

CAKES & PASTRIES The yummy caramel custard cake, chiffon cake with yema-like fillings, whipped cream and custard frosting, Dessert Strip’s strawberry short cake like and moist sponge cake with custard and strawberry filling collies and whipped cream.

Dessert Strip has still a lot more to offer to the gourmet lovers of cakes, cookies and pastries of Kagay-anons, locals, domestic and foreign tourists coming to Cagayan de Oro City.

Chef Maribel was also a former Finance Offi cer and stockholder of United Caraga Corporation (UCC).

She pursued her childhood interest in cooking and baking by studying Barista, a bar tending and culinary course. She later specializes in cookies and pastries which made her popular.

Supporting her all the way is her husband Alex Pineda-an, an entrepreneur, with Chef Allan Dy and Chef Allen Basco who make the dough, the pots and pans rolling for the business.

For direct orders visit Dessert Strip by Chef Maribel at Zone 2 Scions Road,

besides International School Kauswagan, Cagayan de Oro City or buy your choice of cakes, cookies and pastries at their branch at the 2nd Floor Robinsons Mall, Limketkai

Drive, Cagayan de Oro City or call Chef Maribel at Mobile Number 0922-8245933 or visit Facebook for orders dessert_strip_bistro@yahoo. com.

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10TH Judicial Region Branch 21 Cagayan de Oro City OFFICE OF THE PROVINCIAL SHERIFF NOTICE OF EXTRA-JUDICIAL FORECLOSURE EJF File No. 2011-518 Upon extrajudicial petition for sale under Act No. 3135 as amended by Act No. 4118, filed by HOME DEVELOPMENT MUTUAL FUND or PAG-IBIG FUND – Cagayan de Oro Branch Office, a government financial institution with principal office address located at the Atrium Building, Makati Avenue, Makati, Metro Manila, against TERENCE BRUCE A. MEJIA, of legal age, married to FRANCHETTE M. MEJIA, Filipino citizen , with postal address at BLK 5, LOT 19, PAG-IBIG CITY, IPONAN, CAGAYAN DE ORO CITY to satisfy the mortgage indebtedness which as of SEPTEMBER 9, 2011, amounted to THREE HUNDRED ELEVEN THOUSAND NINE HUNDRED FORTY EIGHT PESOS & 25/ 100 PESOS ( Php. 311,948.25), Philippine currency, inclusive of interest & penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or duly authorized deputy will sell at public auction on DECEMBER 19, 2011, at 10:00 am. or soon thereafter at the main entrance of the RTC-BR. 21, Hall of justice lobby, Hayes St., Cagayan de Oro City to the highest bidder, for CASH in Philippine Currency, the following property/ies described below with all the improvements included thereon, to wit: TRANSFER CERT. OF TITLE NO. T- 172624 “A PARCEL OF LAND, (Lot 19, Block 5, Pcs - 10-002661, being a portion of lots 3594, 3596, 3597, 3598, 3600, Cad-237 & Lot 3591-1 (LRC) Psd- 128619, situated in the Barrio of Iponan, City of Cagayan de Oro Island of Mindanao.

Bounded on the SE. along lines 2-3-4 by Road Lot 2 (7.00 m. wide) on the SW, along line 4-5 by Road lot 1 (10.00 m. wide); on the NW, along 5-1 by Lot 17; and on the NE; along line 1-2 by Lot 20; all of the same block of the consolidation-subdivision plan Pcs-10-002661. Beginning at the point marked “1” on the plan. Containing an area of ONE HUNDRED NINETY (190) SQUARE METERS. All sealed bids must be submitted to the undersigned on the above-stated time and date.

In the event Auction Sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication.

Prospective buyers may investigate for themselves the title herein abovedescribed and encumbrances thereon, if any there be.

Cagayan de Oro City, Philippines, November 14, 2011

BWM Nov. 25, Dec. 2 & 9, 2011

(Sgd.) EFREN G. MACABAYA Sheriff IV

Congratulations ! ! ! !

CEKAS

DEVELOPMENT CORPORATION for “Distributing 2,000 variety of seedlings to Barangay Dansolihon in full support to DENR National Greening Program (NGP)”

“CEKAS DEVELOOPMENT ADVOCATES RESPONSIBLE & SUSTINABLE MINING OPERATION.” MR. RAFFY MAGSAYSAY CEO / President

16

December 2-4, 2011

Billboard

BusinessWeek MINDANAO

Smart, MediCall provide healthcare to Filipino seafarers FILIPINO seafarers – who make up about a quarter of the world’s sailors -- now have a secure, convenient, and affordable means to receive medical counseling and health coaching even while at sea.

Wireless leader Smart Communications, Inc. (Smart) has partnered with MediCall, a pioneer and a leading clinical services provider, to offer a pioneering health advisory and coaching service to Filipino seafarers via Smart Link.

Smart Link, the country’s first and only prepaid satellite telecommunication service, provides coverage to seafarers sailing within Asia-Pacific, Indian Ocean, Middle East, Africa, and some parts of Europe and the Mediterranean.

The partnership makes it possible for Filipino seafarers to talk to a MediCall nurse with a simple phone call, even while at sea.

“We initiated this service to help ensure the health and wellness of Filipino seafarers by pro-

viding them a direct line to professional healthcare assistance while they are out at sea, which can sometimes go as long as months,” said Tina Mariano, head of Smart’s Global Access Group, which offers the Smart Link service.

“Despite wellness briefings done prior to sailing, and the emergency medical response mechanisms established onboard, many seafarers would still be more comfortable to confer and receive health coaching over the phone. This Smart Link service answers that need,” added Mariano.

Using the Smart Link satellite phone service deployed across 7,500 maritime vessels all over the world, a seafarer needing assistance simply needs to dial Access Codes 3621 (DOC1) or 3622 (DOC2) to reach MediCall nurses.

“Eight years ago, MediCall started with just three nurses, now we have grown to hundreds of nurses.

This tie-up with Smart gives us the opportunity

Republic of the Philippines REGIONAL TRIAL COURT OF LANAO DEL NORTE 12th Judicial Region BRANCH 07 Tubod Lanao del sur IN THE MATTER OF THE PETITION FOR GUARDIANSHIP OVER THE PERSON AND PROPERTY OF JULIA PEPITO CABAHUG

to give back by having our home-grown nurses provide remote services to Filipino seafarers,” said Jeff Williams, President and Founder of MediCall Philippines, Inc. To make the process as convenient and inexpensive, the seafarer will pay for the call and the consultation fee based on the duration of the consultation, at only P50 per minute.

This will be charged to the Smart Link subscriber’s account.

Smart and MediCall representatives during the signing ceremony marking the launch of the service.

From left to right are Tisha Quinitio, marketing manager, and Tina Mariano, head, of Smart’s Global Access Group; and Jeff Williams, President, and Noel Legaspi, Vice President, of MediCall.

Tablon ES celebrates United Nation

By CRISPIN PAILAGAO CAARE Teacher-III

It was momentous and remarkable days of the entire community in school that celebrating UNITED NATION activity. One of its main objectives is to promote oneness among nations in general and stewards in the country Philippines in particular.

The search for Mr. & Ms. Little United Nation was the highlight of said activity. Every class has

one pair of candidate that represents a nation which was drawn during the grade level meeting. On the production presentation, the candidates expressed warm greetings saying the dialect of the country they have chosen.

For further identity, each pair has flag lets to wiggle as they ramped on stage.

Wearing of costumes was not encouraged but it couldn’t be avoided however due to extremely excitement of other parents, some of the candi-

dates have on head dress to significantly show the culture and heritage of the country they are assigned to. Since then, doing it merely adjoins a meaningful appearance of candidates and nevertheless it remains a treasure to explain the history.

Mr. & Ms. China of Grade V Faraday were crowned Little United Nation of year 2011.

On their message, they were much hopeful that everyone should act and pray that nations throughout the

globe would be totally united in order to attain a better world to live in.

The search ended very successful and memorable to one and all. It was thoroughly realized because everyone in school cooperates to one another. Precisely, education teaches unity among individuals. To be just is a basic learning that everyone should linger to because it says that a society of just is a united society. advertorial

SPL PROC. NO.249-07-2011

ALEX CABAHUG-HORTEL, Petitioner.

X---------------------------------------------------/ ORDER A verified petition for guardianship over the person and property of JULIA PEPITO CABAHUG was filed before this Court on November 8, 2011 by the herein petitioner praying among others that after due proceeding anyone of the concerned relatives of JULIA PEPITO CABAHUG, including but not limited to, NERIO PEPITO or EMIE MAQUILANVICOY be appointed as GUARDIAN of the person and properties of the said JULIA PEPITO CABAHUG, and that corresponding letters of guardian be issued guardian’s favor.

Petitioner alleges that he is of legal age, Filipina citizen, with address at c/o Tiburcio Pepito, Crossing Tubod, Lanao del Norte. JULIA PEPITO CABAHUG, over whose person and property guardianship is hereby being prayed, is also a Filipino and a resident of Pualas, Tubod Lanao del Norte. Said JULIA PEPITO CABAHUG, is already of advanced age, about 93 years old, and by reason thereof has since become incompetent to attend to her needs and to administer her properties. As such incompetence, she now become an easy prey for deceit and exploitation. Said JULIA PEPITO CABAHUG is known to have considerable properties in her name consisting of a residential lot in Pualas, Tubod ,Lanao del Norte and a number of agricultural lotslocated in Taden, Pualas, Patudan Sto Niño and other barangays of Tubod Lanao del Norte. The annual income of these properties cannot be less than FIVE HUNDRED THOUSAND PESOS [ P500.000.00]. There is also a sari-sari store operated in the very residence of the said JULIA PEPITO CABAHUG. Needless to state, that the said store is also generating income for her. She has also other properties in her name, located in Cebu including those she owned in common with her siblings. For sometimes, she has been in the custody of MAXIMIANA C. DAYLE who is now staying with her at her residence. Said MAXIMIANA C. DAYLE, while initially hired as a mere household help, appears now to be lording it over the properties of JULIA PEPITO CABAHUG, and their respectives incomes. With JULIA PEPITO CABAHUG being now incompetent, the only way to subject the incomes of her property to a fair accounting is through the instant petition. It appears that a property located in Cebu which should have been co-owned by JULIA PEPITO CABAHUG with her siblings and/ or their respctives heirs has since been sold. The proceeds of this sale, and other similar sales, should also be subjected to proper accounting. What really prompted the filing of this petition is the fact that at least one parcel of land, consisting of some 15,798 square meters, which was owned by JULIA PEPITO CABAHUG, is now surprisingly registered in the name of her custodian, really household help, Maximiana C. Dayle, it further appears that even the Rice and Corn Mill in Pualas, Tubod, Lanao del Norte, which is commonly known to be owned

by JULIA PEPITO CABAHUG, is now surprisingly owned by her custodian, household help MAXIMIANA C. DAYLE. Another property, 891 square meters in area located in Pualas, Tubod, Lanao del Norte, probably the one where the house and sari-sari store of JULIA PEPITO CABAHUG is located and the same where and her custodian, Maximiana C. Dayle are residing, has now been registered in the name of her custodian , really household help, Maximiana C. Dayle. The instant petition does not intend to question howsoever JULIA PEPITO CABAHUG may have wanted to dispose of her properties upon her death, it at all she has planned about this when she was still of sound and disposing mind. The petition is merely intended to ensure that her properties, including the proceeds or fruits of the same, are not squandered while she is still alive. The value of JULIA PEPITO CABAHUG’s properties is estimated to be worth P800.000.00 more or less. Among the immediate relatives of JULIA PEPITO CABAHUG are her nephews and nieces who are children of her own siblings. Including the herein petitioner, who is the son of Julia Cabahug’s sister, Toribia Cabahug Hortel. Other relatives include the herein petitioner, NERIO PEPITO AQUIPO of Pualas, Tubod, Lanao del Norte, and many more who are Julia Pepito Cabahug’s relatives within the 5th degree of consanguinity . NERIO PEPITO and EMIE MAQUILAN-VICOY are practically still working on the properties of Juli Pepito Cabahug. It is prayed that anyone among the relatives of JULIA PEPITO CABAHUG be appointed as GUARDIAN provided they comply with the mandate of the lawand/or rules on the matter, including the regular inventory and accounting of the estate of the ward as well as the frugal management thereof. Earnest efforts were really exerted to avoid bringing this matter to Court; but to no avail.

Set the initial hearing of the case to January 23, 2012 at 8:30 in the morning before the sala of this Court. NOTICE is hereby given to any relatives of the said WARD listed in the petition and all persons opposed to the petition may come to court on said date and time to show cause why said petitioner should not be granted. Petitioner is hereby directed to publish copy of this Order to BUSINESSWEEK MINDANAO, A newspaper of general circulation for three [3] consecutive weeks, at his expense. The Sheriff of this Court is hereby directed to post copy of this [3] days before the scheduled hearing.

So ORDERED Tubod, Lanao del Norte November 14, 2011 BWM Nov. 18, 25 & Dec 2, 2011

TABLON ELEMENTARY SCHOOL, EAST II DISTRICT CITY DIVISION OF CAGAYAN DE OROHEADED BY LEONARDO M. CAMPILAN (LEFT) PROUDLY CELEBRATES UNITED NATION CULMINATING ACTIVITY Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Cagayan de Oro City Branch 22

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 21 Cagayan de Oro City

OFFICE OF THE PROVINCIAL SHERIFF

OFFICE OF THE PROVINCIAL SHERIFF NOTICE OF EXTRA-JUDICIAL FORECLOSURE EJF File No. 2011-490

SHERIFF’S NOTICE OF SALE File No. 2011-491 Upon Extra-Judicial petition for sale under Act 3135 as amended filed by HOME DEVELOPMENT MUTUAL FUND or PAG-IBIG FUND, mortgagee, with office address at Pag-ibig Building, J.R. Borja St. Cagayan de Oro City, against JOSEPH T. DIOSAY, single, mortgagor/s, of legal age, Filipino/s with postal address at Block 18 Lot 64 Vamenta Estate Subdivision, Bara Opol, Misamis Oriental to satisfy the mortgaged indebtedness which was as of August5, 2011 amounts to ONE HUNDRED FORTY TWO THOUSAND TWO HUNDRED FIFTY FOUR PESOS AND 61/100 [P 142,254.61] Philippine Currency excluding interest, penalty charges, attorney’s fees and expenses of foreclosure, the undersigned sheriff will sell at public auction on January 9, 2012, at 9:00 o clock in the morning or soon thereafter at the RTC Branch 22 office, Arch Hayes St. ,Cagayan de Oro City, to the highest bidder, for CASH and in Philippine Currency, the herein described property and all improvements thereon to wit: TRANSFER CERTIFICATE OF TITLE NO. T- 18000 A PARCEL OF LAND [Lot 64, Block 18, of the subd. plan, Psd- 10-022684, being portion of Lot 5239-A-2, psd- 104321020152], situated in the Barangay of Barra, Municipality of Opol, Province of Misamis Oriental, Island of Mindanao, Containing an area of FIFTY [50] SQUARE METERS more or less.

Prospective buyers/bidders may investigate for themselves the title of the herein described property and encumbrances thereon, if any there be.

All sealed bids must be submitted to the undersigned on the above stated time and date.

In the event the public auction should not take place on the said date, it shall be on the next working day without further notice.

Cagayan de Oro City, November 8, 2011.

FOR THE PROVINCIAL EX-OFFICIO SHERIFF

(Sgd.) ALAN L. FLORES Presiding Judges

(Sgd.) JOEL LYDVEL G. PAKINO SHERIFF IV

BWM Nov. 18, 25 & Dec 2, 2011

Upon extrajudicial petition for sale under Act No. 3135 as amended by Act No. 4118, filed by HOME DEVELOPMENT MUTUAL FUND or PAGIBIG FUND – Cagayan de Oro Branch Office, a government financial institution with principal office address located at the Atrium Building, Makati Avenue, Makati, Metro Manila, against SPOUSES MARILYN A. TAN & ISAGANI D. TAN, both of legal ages, Filipino citizens with postal address at BLK 2, LOT 16, BONIFACIO STREET, REGENCY PLAIN SUBDIVISION, IPONAN, CAGAYAN DE ORO CITY, to satisfy the mortgage indebtedness which as of AUGUST 6, 2011, amount to NINE HUNDRED TWENTY THOUSAND FOUR HUNDRED THIRTY FOUR PESOS & 14/100 PESOS ( Php. 920,434.14), Philippine currency, inclusive of interest & penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or duly authorized deputy will sell at public auction on DECEMBER 29, 2011, at 10:00 am. or soon thereafter at the main entrance of the RTC-BR 21, Hall of justice lobby, Hayes St., Cagayan de Oro City to the highest bidder, for CASH in the Philippine Currency, the following property/ies described below with all the improvements included thereon, to wit: TRANSFER CERT. OF TITLE NO. T- 120288 “A PARCEL OF LAND, ( Lot 16, Block 2, of the cons. subdivision plan, PCS-10-001781, being a portion of Lot Nos.3650, 3651, 3652, 3653, 3654, all of Cad. 237, Cagayan Cadastre, Lot 3649 – A, Psd-10-022211 & Lot 3649 – B- 1, Psd -10-022978) including all the improvements existing thereon, situated in the barrio Iponan, City of Cagayan de Oro City, Island of Mindanao, containing an area of ONE HUNDRED FORTY THREE (143) SQUARE METERS. All sealed bids must be submitted to the undersigned on the abovestated time and date.

In the event Auction Sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication.

Prospective buyers may investigate for themselves the title herein above-described and encumbrances thereon, if any there be.

Cagayan de Oro City, Philippines, November 14, 2011.

BWM Nov. 25, Dec. 2 & 9, 2011

(Sgd.) EFREN G. MACABAYA Sheriff IV

Feature BusinessWeek

December 2-4, 2011

MINDANAO

BSP...

from page 7

focus less on the services sector and mobilize its funds more on equities where the stock pickings are more rewarding.

“We are underweight on services, particularly on the telcos or the telecommunications sector where the upside could not be significant because the competition is really heating up and none of them could raise their rates without hurting revenues,” Vergara said.

Guinigundo also said the number of business people who believe the peso will continue to appreciate bode well on prospects of continued foreign-capital inflows down the line.

According to him, the sentiment the peso will con-

DBP... from page 7

Last Monday, he said the bank is looking at selling 10year notes, which will have a call option on the fifth year.

“We target to raise at least P7 billion from the issuance,” Mr. del Rosario said.

“We could use the proceeds to fund our projects, which are not covered by the overseas development assistance facilities. Many of these fall

CIDG... from page 8

to materialize. A P5 million budget has been allotted for the office in the recent budget deliberations, but the Senate watered this down, saying the office has “no enabling statute.”

The Cybercrime Pre-

Kotik... from page 11

include any combination; an ombudsman; internal dispute resolution procedures involving participation by neutral Franchisees and members of the Franchisor’s management; and third party, non-binding mediation.

These are all non-binding methods used to resolve a dispute without resort to some form of binding dispute resolution like litigation or arbitration. Nonbinding dispute resolution methods are generally effective in resolving disputes, but will not always produce a mutually satisfactory resolution.

A Franchisor should

tinue to gain value in relation to the US dollar “reflects the potential for continued inflows of foreign capital.”

He noted portfolio investments, also known as “hot” or speculative investments, stood as net inflows totaling $237 million in October alone, or more than 58 percent higher than last year.

The same stood 37 percent higher in the first 10 months at $3.4 billion, in part because such pickings as the listing of the retailer Pure Gold Price Club Inc., among other listings, attracted foreign interests.

Guinigundo said the interest in emerging markets like the Philippines results from continued risk aversion among foreign-fund managers whose view of their own markets is marked by a general sense of caution.

Tamparan mayor marks Eid’l-Adha with beef distribution to residents

By ASA T. MADALE Correspondent

TAMPARAN, Lanao del Sur – Municipal Mayor Sultan Buzar of Masiu Topaan D. Disomimba marked the recent celebration of Eid’l-Adha last Nov. 7 highlighted by the distribution of beef to residents here.

More than 40 cows were slaughtered given by the people of Turkey headed by its President Perhart Kaz-

kondu of Integrated Center for Alternative Developments (ICAD) Foundation of Turkishh businessmen in the Philippines.

More than 3,000 family heads from different barangays here received at least two kilograms of beef during the korban (beef-sharing) festival held infront of the municipal hall of this town.

The celebration of Eid’l-Adha is the com- Sultan Topaan Disomimba memoration of Ibrahim’s command from Allah and (Abraham’s) willingness Ishmael’s acceptance of his to sacrifice his eldest son Ishmael in obedience to a

under the social services sector such as putting up of school buildings and hospitals,” Mr. del Rosario said.

In March, DBP raised $300 million from the sale of 10-year global bonds. Part of the proceeds should have been used for the much-delayed PPP projects.

DBP’s net income slid by 38% to P1.74 billion in the first half of the year due to higher expenses during the period.

vention Bill is still going deliberations in the upper house, while the lower house of Congress had already passed their version of the measure.

The PNP has constantly lamented the lack of a cybercrime law in relation to the spate of cybercrimes occurring in the country, so much so that the police consider arbitration as the method of binding dispute resolution instead of relying on litigation. Though arbitration is not without problems and costs, it is, on balance, a faster and less costly method than litigation of resolving a dispute that cannot be otherwise resolved. Cases in Philippine Courts can easily take five years or longer. The accelerated resolution and lower cost of arbitrated dispute results from the elimination of most discoveries and various techniques commonly used in litigation to narrow the issues to be resolved.

Cost is further reduced and a final result achieved more quickly because an arbitrator’s decision may

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17

had deemed the country a “cybermafia haven.”

This means the Philippines is now deemed attractive for establishing base operations by org an i z e d c y b e rc r i m e groups due to the lack only be appealed in limited circumstances.

However, inability to narrow the issues in dispute and learn by pretrial discovery the other side’s theories and factual support, and the limited scope for appeal of an arbitrator’s decision, is viewed by some as a significant disadvantage of arbitration.

Nevertheless, if a franchised network’s formally decided disputes are projected over an extended period, and assuming that the Franchisor’s management has the good sense to informally resolve disputes in which the Franchisee’s claims or position is reasonable or the facts do not strongly support the

of legal framework that joint venture between would curb such illegal Celcom and PGC will be incidents.--InterAksyon operated.

The board of PLDT Malaysia will consist of from page 5 five directors, of whom contemplated under the two shall be appointees of Celcom; the rest will Franchisor’s claims or posi- be appointees of PGC. tion, arbitration is likely to Celcom will also nomiprove an effective dispute nate the chief financial resolution method from officer, while PGC will the respective of cost and appoint the chief execuminimizing the strain of disputes on the franchise relationships.

(Rudolf Kotik is the founder of RK Franchise Consultancy Inc, which developed more than 300 Filipino Companies into Franchise Systems, with address at G/F Minnesota Mansion, 267 Ermin Garcia Street, Cubao, Quezon City. Tel. 9122946, 9122973, Cebu Tel. (032) 273.3827, 238.3933 Email: rk@rkfranchise.com; Websites: www. rkfranchise.com, www.fifa. ph, www.franchise.ph, www. cebuexpo.com.)

PLDT...

command.

It is usually celebrated annually on the 10th Day of the 12th and the last Islamic month of Dhu al-Hiyah celebration start after hajj the annual pilgrimage to Mecca in Saudi Arabia by Muslum worldwide,descend from mount arafat, Disomimba said.

The date celebration of Eid’l-Adha is approximately 70 days (2 months and 10 days after the end of the month of Ramadan, Disomimba added.

Last year Eid’l-Adhan korban held in this towm slaughtered more than 50 cows distributed to 44 barangays and adjacent towns of Poona Bayabao including the municipality of Taraka and its barangays.

As these developed, Disomimba thanked President Benigno S. Aquino III for declaring November 7,2011 as non-working day, stressing this gives us more time on the part of the Muslim believers to observe the significance celebration of Eid’l-Adha (festival of sacrifice).

tive officer.

PGC has been eyeing to expand its MVNO service to other countries where the population of Filipinos is high. Its goal is to serve at least half of the 8.6 million Filipino living overseas.

The MVNO in Malaysia is PGC’s third MVNO deal sealed, after Hong Kong and Singapore.

ASIA WORLD PAWNSHOP

Main: Osmeña-Cogon Market, Cagayan de Oro Branch: Ipil,Carmen , Cagayan de Oro NOTICE OF AUCTION SALE Starting December 9 , 2011 at 9:00 A.M. to 5P.M., this establishment will set an Auction Sale on all pledges since July 2011 . Patrons are enjoined to verify their receipts.

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BusinessWeek

18 December 2-4, 2011

MINDANAO

37th PICE Annual National Convention held at Cagayan de Oro City

By JOE PALABAO

A

N estimated of more than five thousand (5,000) Civil Engineers from all over the country attended the recently concluded prestigious 37th Philippine Institute of Civil Engineers, Inc. (PICE) Annual Convention held at the City of Cagayan de Oro last November 1719, 2011 at the Atrium, Limketkai Center. The Hon. Secretary Singson of the Dept. of Public Works and Highways was the Guest of Honor. Dr. Guadalupe O. Mansueto, PRC 2011 Most Outstanding Civil Engineer from Oroquieta City voted by the civil engineers all over the country gave very inspiring words of wisdom to all the delegates.

Dedication to work that leads to excellence and integrity being infrastructure builders for nation development .

Civil Engineers are building infrastructures that are crucial to a developing nation-for it is the foundation which the Philippine economy is built on and the vehicle upon the crucial services are delivered to the people-the government recognizes the vital role that the engineers play in the construction and maintenance of the important enablers of development. With the theme “PICE AT THE CREST FOR COMPETITIVENESS, RESILIENCE & TRANSPARENCY” is an appropriate theme as the Civil Engineers of the nation expands their horizons and strengthen their foundation and nurture senses of responsibilities not only for communities but also for national development.

The convention also tack led environment,

locally, nationally and globally that is constantly reminding the civil engineering works must be concerned also with environment and energy engineering which includes disaster risk management.

Conscientiously they support the society’s campaign for resilience against natural and environmental disaster campaign. The country then needs structures and infrastructure that comprise in it that the foundation of economy is built on and as a vehicle upon crucial services are delivered to the people.

The 37th PICE Annual National Convention was hosted by PICE National Board of Directors with its concurrent National President Benito M. Pacheco from Quezon

City and supported by PICE Misamis OrientalCagayan de Oro Chapter with its active President Engr. Rey Peter Gille. In an interview, Immediate Past President of the Misamis Oriental-CDO Chapter-Engr. Saniel Raypon of Zenniel Builders Construction, Co. told Business Week Mindanao that this is the second time the Chapter hosted an annual convention: One was in 2007 and also had hosted four (4) PICE Mid-Year Conventions.

With more than five thousand participants of the convention-Cagayan de Oro City is now considered as the Center for Meetings, Incentive, Conventions and Exhibits (MICE) in Mindanao and in the Philippines today.

Sec. Rogelio Singson graces PICE National Convention

T

HE Philippine Institute of Civil Engine ers, Inc. (PICE) conducted its 37th National Convention with flying colors having DPWH Secretary Rogelio L. Singson as the keynote speaker during the opening program last November 17, 2011.

Flying in from Manila early morning, Secretary Singson went directly to the program venue (LKKS Atrium) for his speaking engagement. In his short speech, Secretary Singson emphasized the role of the Civil Engineers being the country’s partners in managing infrastructure

facilities in response to the needs of the Filipino people.

After rendering his keynote speech, Sec. Singson had all the time viewing the exhibits that showcase various kinds of materials needed for the construction of all kinds of infrastructure facilities.

BusinessWeek

November 4-6, 2011

MINDANAO

Ororama to give Joy this Christmas with a gift giving-party bonanza

By KARMELA CATUBIG

CHRISTMAS season is known to be a time to share blessings to other people, especially to the less fortunate ones. For the past two years Ororama has been doing their part in getting involved when it comes to showing the true spirit of Christmas through sharing to the less fortunate kids within the city of Cagayan de Oro. This year, the joy of sharing continues with a lot

bigger and better surprises for everyone. More kids are expected to receive gifts with the proceeds from the Fun Run with a Cause Event to be held on Nov. 30.

The event will be celebrated with a full blast children’s Christmas party for the less fortunate kids with games, prizes and even a fireworks display for everyone to enjoy.

The gift giving party will be a part of the Christmas surprise from Ororama at

5p.m. on Dec. 23 at the Gaston Park. Everyone is invited to join the event and even bring donations at the same time and enjoy the spirit of sharing this Christmas season.

If you want a fruitful Christmas experience and hopes to share your blessings to others, take part and join Ororama’s Christmas gift giving party and bring a different kind of joy to the less fortunate children in the city.

Visit Ororama Chain

of Stores: Ororama Supercenter Cogon branch located at Corner JR Borja & Mortola Sts. Cagayan de Oro City with Tel Nos. 72-4070/857-3100/8573098; Ororama Superstore Carmen branch located at Carmen Market Cagayan de Oro City with Tel Nos. 72-4551/72-4552/8587336 or visit our website www.ororama.com; To get updates on our events and services you can like us on Facebook: www.facebook. com/myororama.

Columbia heads further down south • Premiere sportswear brand Columbia Sportswear has recently opened its 10th store in the country with an exciting launch in Abreeza Mall in Davao BEST known for having a full lineup of high-quality outdoor apparel and technical gear that ranges from thermal, waterproof, and lightweight sportswear, Columbia has always been a popular go-to brand for adventure seekers worldwide who can’t get enough of the outdoors. Whether its trekking in the wilderness, hiking up into the mountains, or just finishing another marathon, Columbia always has the perfect gear to help make their every outing more comfortable, safe, and of course, fun.

Internationally acclaimed for its highly innovative and best performing lineup of gear for practically every outdoor need possible, Columbia is a brand that always pushes the mark when it comes to giving customers only the best. It is a heritage brand with more than 70 years in the industry, ensuring customers that they’d surely get more than their

money’s worth in terms of practicality, functionality, and of course, quality.

However, as the brand has grown into a more global scale, Columbia has also made it a point to be more accessible.

With Davao being filled with great beaches, scenic spots, and various different venues for those seeking some fun in the outdoors, it’s only fitting that Columbia make it the home of its 10th store in the country.

According to the brand, as Davao is an outdoor haven for travelers, families, and adventure junkies, it should provide the growing need of Davaoenos for high-quality outdoor gear. Located at the second level of Abreeza Mall in Davao, Columbia makes it more convenient for shoppers to find exactly what they need for their outdoor adventures.

While the opening of this new store shows how Columbia has already de-

HOTELS RESTAURANTS Pryce Plaza Hotel

Carmen Hill, CDO, Tel. No.722791 to93/858-4537 E-mail:reservations@pryceplaza.ph

Hotel Koresco

Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:hotelkoresco@yahoo.com

Mallberry Suites

Limketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999 E-mail:info@mallberrysuites.com

Dynasty Court Hotel

Tiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410 E-mail:dynasty@philcom.ph

The Marigold Hotel Velez cor. Luna Sts, CDO Tel Nos. 856-4320, 726937

Marco Resort Tel. No. 732182 / 855-220

VIP Hotel

A.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505 E-mail: info@theviphotel.com.ph

Philtown Hotel

Makahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe Hotel

Capt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea Hotel

J.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City Hotel

A.Velez- Sts. CDO Tel. No. 723551 / 723658 / 857-1900

Country Village Hotel

Carmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds Hotel

Capt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036 E-mail:i_agudo@hotmail.com

Apple Tree Resort and Hotel

Taboc, Opol, Misamis Oriental, Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Pearlmont Inn

veloped a loyal following in the country it also proves the brand’s commitment to its efforts to serve its customers better through steady expansion plans.

With new stores such as this one, it is able to conveniently provide customers with the outdoor gear, apparel, and other outdoor essentials that they need without having to go far. Now, planning

every outing is a cinch for Davaoenos with a Columbia brand just around the corner.

Columbia Sportswear is exclusively distributed by the Primer Group of Companies, for more about the Columbia Sportswear please visit: columbia.com or visit us in facebook columbiasportswear_ph.

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19

Limketkai,Drive,CDO Tel. No. 729111 / 856-2654 / 729455

Red Palm Inn

EVChaves Building, Capistrano corner Cruz Taal Sts. Cagayan de Oro City Tel. No. 721197 and 8562671 Cell No. 0908-885-5643 Email: redpalm_inn07@yahoo.com

Chali Beach Resort

Cugman,CDO,Tel. No. 723929 / 855-2108 E-mail:chali_beach@yahoo.com

Nature Pensionne

Toribio Chavez Sts., CDO Tel. No. 723598 / 723718 / 857-2274

NEW DAWN PENSIONNE Velez-Macahambus Sts, CDO Tel Nos. 8571776, 721776 email : gchreservation@yahoo.com

Malasag Eco Tourism Villages Cugman, CDO Tel. No.855-6183 [088]309-3752

LOT FOR SALE BEACH HOUSE

Baloy, Cagayan de Oro City

By appointment only Tel. #: (088) 855 3898

20 October 2-8, 2011

BusinessWeek

MINDANAO