FEB.17,2012 BUSINESSWEEK MINDANAO

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BusinessWeek

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www.businessweekmindanao.com Issue No. 49, Volume III • February 17-19, 2012

FOREX

PHISIX 4,772.47 points

3.46 points

No pay hike yet

KORONADAL -- Stable prices of basic commodities have prompted the wage board to withhold action on a minimum pay raise petition in Central Mindanao, an official said. “Based on the [recent] consultation, prices of basic consumer goods have not moved except for a few, which may not be enough to warrant an increase in minimum wages [in the private sector],” Jessie M. Dela Cruz, secretary of the Regional Tripartite Wages and Productivity Board (RTWPB), said. The wage order for Region 12 was approved on Oct. 31, 2010. It directed a twotranche increase of P15 for the cost-of-living allowance.

Village energization

VILLANUEVA, Misamis Oriental – More villages in Northern Mindanao will soon have access to electricity. This developed after the Department of Energy (DOE) approved the energization of 68 more villages in the region following the allocation of some P24.6 million earmarked from the electrification fund of energy-firm STEAG State Power Inc. (SPI). While DOE indicates that 99.84% of Mindanao is already connected in terms of barangay electrification as of November 2011, the sitio level energization is still much wanting. “This electrification project hopefully will help generate jobs and stimulate small businesses in the countryside” said Steag comrel manager Ghaye Alegrio.

Editorial: 088-856-3344•Advertising: 0917-7121424

By BONG FABE Correspondent

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; Briefly 11 cents

PHILIPPINE PRESS INSTITUTE

P15.00

Oro prelate calls for mining moratorium

Market Indicators

AS OF 4:30 P.M., FEB. 16, 2012 (Thursday)

US$1 = P42.64

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LEDESMA

THE highest official of the Roman Catholic church in Cagayan de Oro has reiterated the calls for a moratorium on mining even as he hit claims that mining

has not contributed to the devastation wrought by tropical storm Sendong last December. Mining industry defenders, like Mayor Vicente Emano and most members of the City Council, admitted that he had issued

“special permits” to mine several hectares in the city’s hinterlands and have not suspend these operations despite snowballing calls for him to halt theses operations. “I admit I have granted special permits, the law

allows me to do that. But [the mining operations] must not destroy the ecology,” Emano said, adding that he will only order the stop of all mining operations in the city if a study he said will be conducted CALLS/PAGE 9

Pepsi pours in P500M to expand CdO plant By NELSON V. CONSTANTINO, Editor-in-Chief

THE cola war rages on. Not to be outdone by its main rival, Coca-Cola, publicly-listed Pepsi-Cola Products Philippines, Inc. PCPPI), has invested P500 million to expand its operations in Cagayan de Oro aimed at reaching out to the Northern Mindanao region and other provinces in Mindanao. Pepsi’s Cagayan de Oro plant manager Virgilio Salvador said the multi-million peso investment in what is known as the “City of Golden Friendship,” demonstrates the company’s confidence in the region’s potential as a good product market. The company’s bottling plant in Brgy. Tin-ao began operations in 1967 and has expanded since, servicing more than 25,000 outlets across Mindanao. It covers the provinces of Misamis Oriental, Misamis Occidental, Camiguin, Bukidnon, the two Lanaos, Zamboanga del Sur, the Agusan provinces, the two Surigaos on the eastern seaboard and Dinagat. The state-of-the-art bottling line is capable of manufacturing both carbonated and non-carbonated Pepsi beverages in Cagayan de Oro, noted for its accessibility, business growth and tourism potential, and the nearby provinces. Pepsi carbonated beverages include Pepsi-Cola, Mirinda, 7Up, Mug Root PEPSI/PAGE 9

MASSIVE EXPANSION. Pepsi-Cola bottling plant in Brgy. Tin-ao in Cagayan de Oro is undergoing massive expansion and modernization with fresh P500 million investment. (FILE PHOTO)

Davao dad mulls a Wi-Fi zone city By CARMELITO Q. FRANCISCO Correspondent

DAVAO City -- A member of the local legislative council has proposed to make the entire city a Wi-Fi zone. But Vice-Mayor

Rodrigo R. Duterte, in his Sunday television program, said the problem with the proposal is that the city is huge at 244,000 hectares and that to convert it into a Wi-Fi zone will entail a huge investment.

Erriberto P. Barriga, Jr. of the Information and Communications Technology Association of Davao, however, said that contrary to the belief of the vice-mayor, there are already WI-FI/PAGE 7

Habitat opens second site WITH the commitment of building 6,000 houses for families affected by Typhoon Sendong, Habitat for Humanity (HFH) Philippines is opening its second site, a 10.99-hectare relocation area in Brgy. Indahag, Cagayan de Oro City. The land was awarded by the Cagayan de Oro local government to HFH Philippines will be a community for 1,700

families. A notice to proceed with the land development and construction of duplex houses has already been given to HFH Philippines by the city government. “Habitat will be having parallel construction in different locations so that all the 6,000 houses will be awarded to our homepartner families in six Habitat for Humanity model houses constructed HABITAT/PAGE 2 for typhoon Sendong victims in Brgy. Calaanan.


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February 17-19, 2012

Economy

BusinessWeek

MINDANAO

BIR-Surigao del Sur exceeds Investors eye S. Cotabato for high value crops development tax goal for January By GREG TATARO, JR. Contributor

TANDAG City, Surigao del Sur -- The Bureau of Internal Revenue (BIR) District Office 106 in Surigao del Sur got off to a good start by continuing its streak from the preceding year by hitting the tax collection target here at the beginning of

the year. According to Revenue District Officer (RDO) Amanoding Esmail, they have already exceeded their tax goal for the month of January. Esmail said they have posted up to P48,472,995.82 or an excess of P1,958,995.82 which is equivalent to 4.21 percent of change

By DANILO E. DOGUILES, Contributor

K for the collection target of P46,514,000. Meanwhile, given a tax goal of P597,708,000 for 2012 to collect, Esmail wished to get a repeat of last year’s feat.

ORONADAL City -- Good news to farmers in South Cotabato: a group of investors is looking for at least 3,000 hectares for development of high value crops here. Provincial Agriculturist Reynaldo Legaste has confirmed they have been meeting with representatives of Puyat Group of Companies for the possibility of the expansion in South Cotabato for development of at least 1,000 hectares each for rubber, coffee and cassava. “These investors can expand their operations to as much as 5,000 hectares,”

Legaste said. Besides these three crops, the Office of the Provincial Agriculturist (OPAG) has also seen this as an opportunity to introduce soybean as an alternative source of income among farmers here. Besides the suitability of the soil and terrain of the province for the development of these crops, Legaste said these investors were attracted to South

Cotabato because of the warm welcome they get from residents and local government officials here. Legaste, however assured that planting of these high value crops would not affect the province’s rice and corn production. “We offer for their consideration the watershed areas,” he said. In this way, he explained, watershed areas that have lost their forest cover could be replanted and the farmers in the area will be given opportunity to earn a living. Legaste said more agreements can be arrived at in the coming weeks.

Xavier Ecoville holds community building By XYLA MERCEDITA GUALBERTO Contributor

XAVIER Ecoville, the joint relocation and resettlement project of Xavier University (XU) and the City Government of Cagayan de Oro, conducted its first community building with the Xavier Ecoville (XE) residents and the XU resettlement committee. The activity titled “Ilaila ta Bai” and held at the XE multi-purpose center aimed to establish a sense of community among all residents in XE to foster trust, harmony, and development. “This is not just a program about building houses but also a program for the people,” said camp manager Iris Montellano. Slightly over a hundred families or close to 500 individuals (out of the target

of 500 families) coming from various places in the city that are now considered no-build zones have been relocated to XE. During the community building they were asked to form one big circle, the women were in the inner circle facing the men who were in the outer circle. An action song was introduced and after every round of singing, everyone turned around to shake hands and get to know the person in front of them. XU staff and partners also joined in the activity. While the parents were busy meeting new faces, the children were also doing the same. They played group games together with some XU staff. With the support and supervision of the XU Resettlement Team, the resi-

dents signed up to help in the implementation of the programs and be part of the Kasilingan Team which will compose the future leaders of XE. Mark Lawrence Cruz, Gawad Kalinga coordinator for Ateneo de Manila University, was also present during the activity. Paolo Benigno Aquino IV, former chairman of the National Youth Commission (NYC) and one of the founders of MicroVentures Inc. which launched the Hapinoy SariSari Store program, dropped in during the discussion of the Kasilingan Team. He sat with the livelihood group and shared his intention of helping build a community of micro-entrepreneurs in XE. With the overwhelming support of many organizations and individuals, the XE residents broke into a song to express their joy and gratitude. They sang “Heal the World” and chanted “Xavier Ecoville, Unite! Unite!”

Habitat... from page 1

months,” said Leonila Escalada, Chief Operating Officer of HFH Philippines. “We have already mobilized the construction of 500 houses in Calaanan and 1,700 in Indahag. We continue to look for several prospects who are willing to donate land for relocation sites.” After the groundbreaking ceremony last January 25 in Calaanan with President Benigno Aquino III and various government officials, HFH Philippines is looking forward to the completion of the houses in this site in the next three months. The foundation currently has six implementing partners in Calaanan who are on top of the building process of the 1,400 houses. “It’s a challenge to complete the 6,000 houses,” remarked Charlie Ayco, HFH Philippines Chief Executive Officer and Managing Director. “But if we see the current living conditions of the families in the Tent City and other evacuation areas, there remains no question on our deliverables. We are convinced that shelter is urgently needed by these families. And with the help of partners and volunteers, and by the grace of God, Habitat will surely succeed.”



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Companies

BusinessWeek

MINDANAO

Communities receive Hedcor’s generation shares of 2011 I N observance of the second year of commercial operation of the 42.5-MW Sibulan Hydroelectric Power Plant, the wholly-owned subsidiary of AboitizPower, Hedcor Sibulan, Inc. recently awarded generation shares to its host communities amounting to P10.1 million.

“What else can we ask for if Hedcor initiated its own moves of helping the community of Davao del Sur? Hedcor is sincere enough of serving our community,” Provincial Governor Douglas Ra. Cagas said. The province of Davao del Sur and the municipality of Sta. Cruz received P3 million each. Barangay Sibulan got P1 million plus P300,000 for its annual fund and Barangay Darong received P500,000 plus P150, 000 for its annual fund. “We will make sure that the amount given by Hedcor will all go to the

DAVAO DEL SUR Gov. Douglas Ra. Cagas acknowledges Hedcor President and COO Rene B. Ronquillo after the turnover of replica check amounting to P3 million during the provincial flag-raising ceremony at the newly-constructed Davao del Sur Coliseum. This is the second generation shares turned over to Province.

people,” Municipal Mayor Joel Ray Lopez said. The indigenous people’s community of Bagobo-Tagabawa get their quarterly shares and so far have received a total of P2 million. Hedcor’s generation shares are over and above the Energy Regulation 1-94 mandated by Department of Energy (DoE)

where communities will get one centavo per kilowatthour of the electricity sales of an energy-generating facility. Aside from the generation shares, Hedcor partnered the Davao del Sur Electric Cooperative (DASURECO) to energize the still unelectrified barangays of Davao del Sur. For this, Hedcor

turned over P3 million to DASURECO to realize this goal. The P2 million is for the electric posts and ower lines to connect the recipient-households, while the P1 million is for the use of operation and maintenance expenses of DASURECO’s own initiated projects. On top of the annual shares, Hedcor in partnership with Aboitiz Foun-

dation, Inc. consistently conducts Corporate Social Responsibility (CSR) projects focusing on health, education, energization, reforestation and livelihood. Since 2008, more than P 5 million has been dispensed for CSR projects alone. Hedcor is a wholly-owned subsidiary of AboitizPower, the holding

company for the Aboitiz Group’s investments in power generation, distribution, retail and power services. It is a major producer of Cleanergy, its brand for clean and renewable energy in the Philippines with several hydroelectric and geothermal assets in its generation portfolio and also has non-renewable power plants located across the country.


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MINDANAO

February 17-19, 2012

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February 17-19, 2012

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Opinion

BusinessWeek MINDANAO

Cease-Fire THINK a minute… In June, 1969, the countries of Honduras and El Salvador declared war against each other. Until then, these two neighboring nations in Central America had been like close cousins. For many years people from El Salvador had lived and worked as farmers in Honduras. Then suddenly things changed and the two countries became enemies. First, the Hondurans attacked the Salvadoran farmers living in Honduras. The thousands of farmers ran home to El Salvador and told about the attacks against them. Next, both countries broke

off diplomatic relations, and in a month the fighting started. Five days later, over 2,000 people had been killed. The battles continued with airplane attacks, as well as the news media from both countries broadcasting hateful messages over radio and TV. Finally, there was a cease-fire and they stopped fighting.for a short time. Then, the fighting started again and lasted for many more years. But what happened to cause this war between s u c h c l o s e c ou nt r i e s ? Would you believe that this long, violent war was caused one day in June, 1969, by a decision made

THINK A MINUTE by an athletic official. Thousands of people were killed over nothing more than a disputed score.of a soccer game! Pretty crazy! But no crazier really than the fights we ourselves start with our own family and friends-sometimes over nothing more than our sensitive pride. Did you realize that we’re all guilty of rebelling and in a way declaring war against our Maker. We’ve chosen to live the life He gave us our own way instead of His. But He designed His way of living to bring us real happiness, success, and peace of mind. S o won’t you call a

JHAN TIAFAU HURST cease-fire with your Maker? Just ask Jesus Christ for His forgiveness and new life. Then start living His way. It’s the only way you’ll be satisfied and have real peace from your war with Him and with others. Just think a minute.

Native products to be registered as trademarks UNIQUE native products originating from various regions in the countr y may soon be protected a s t r a d e m ar k s . Nam e s of places from which a product originated may be registered as geographical indications (GI). A GI is a sign used on goods that possess characteristics, qualities or a reputation essentially attributable to their geographic origin. Examples of GIs from other countries include Darjeeling Tea from the city of Darjeeling, India; Champagne from the province of Champagne in northeast France; Tequila from Tequila, Guadalajara in Mexico; Parmesan cheese from the Parmigiano region in Italy and Parma ham from the city of Parma also in Italy. Under the law and relevant treaties, a registered GI may be accorded the same rights as a registered trademark. “Guimaras”, for example, might soon be a geographic indication for its mangoes, which are

touted to be the sweetest mangoes in the world. At least eight native products are qualified to be listed and protected as GI. These are Aklan piña cloth, Batangas Barako coffee, Bicol pili nuts, Cebu dried mangoes, Dagupan bangus (milkfish), Guimaras fresh mangoes, Lake Sebu Tinalak from South C otabato and Lumban barong. Geographical indications are understood by consumers to denote the origin and the quality of products. Many of them have acquired valuable reputations which, if not adequately protected, may be misrepresented by dishonest commercial operators. False use of geographical indications by unauthorized parties is detrimental to consumers and legitimate producers. Consumers are deceived into believing that they are buying a genuine product with specific qualities and characteristics, when

they are in fact getting an imitation. Legitimate producers are deprived of valuable business and the established reputation of their products is damaged. Two Asian countries have promulgated their own laws on GI. These are Thailand and Vietnam. In Thailand, registered GIs include jasmine rice from Surin, pomelo from Nakornchaisri, Praewa Thai silk from Kalasinth, Earthware from Koh Kred, salted eggs from Chaiya and wine from plateau de Phurua. Applicants for GI in Thailand include the state and its agencies, producers and consumer groups or organizations. Use of the GI is limited and regulated by the trader groups in order to preserve the quality standards. In Vietnam, which is also very advance in protecting its native products, signs indicating geographical origins for local specialties and traditional services or products may be the subject of GI pro-

tection. Traditional specialties include agricultural produce and handicrafts. Traditional services include tourism and cultural services. They have at least 26 registered GIs which cover patis, tea, coffee, grapefruit, dragon fruit, anise, fragrant rice, lychee, oranges, mangoes, bananas, cinnamon, bagoong, their famous conical hats, persimmon, grapefruits, pipe tobacco, chestnuts, and apple custard. (Sounds yummy, doesn’t it?)

Will the beverage competition move to Coconuts? ROYAL Agricultural Resources in Sayao, Pangadian City has been pioneering in sweet coconut propagation of the Thai Coconut variety for the last eight years. In a 24 hectares former fishpond clearings, entrepreneur, Rey Quisumbing, an Agricultural Engineering graduate of Xavier University has been farming thousands of fast fruit bearing coconut trees that he periodically harvest first for his roadside restaurant until the resorts and hotels in Zamboanga, Sibugay discovered the unique sweetness quality of the young coconut water. Land commuters from Zamboanga City to Pangadian or Cagayan de Oro have made regular stops at his Sayao Farm along the national highway in Pangadian City to sample the freshness of his sweet water. Touted as a natural drink that helps tired bodies rehydrate, coconut

water is hitting a growing number of followers in the Mindanao. A tiny fraction of the Philippines non alcoholic beverage production finds its market in the first class hotels and restaurants in Cebu and Manila up to the export market in Hongkong, Macau and Taiwan. Coconut sweet water keeps the body cool and at the proper temperature. It threats kidney and urethral stones according to our old folks. Recent medical findings point to coco water as best cure in removing toxins from the body and helps in digestions and many other health benefits. A hotel in Cagayan de Oro City specializes in serving the Thai Coconut sweet water. It is not in the menu because it sells fast and the Bar always runs out of stocks and would have to order online from Pangadian City. In high school, I re-

member my science teacher, described coconut as a tree of life. Perhaps due to its numerous benefits from the trunk to the leaves up to the fruits which finds its applications to our daily Filipino lives? I have not imagined that the lowly coconut water will generate multimillion commercial endorsements from celebrities, models and athletes drawing lawsuits over health claims from the established beverage companies. Talking more about coconuts and its health potential products, the government under the PCGG has also been embroiled in a protracted struggle to recover millions of pesos allegedly stashed by a businessman from the coco levy funds owned by the farmers and invested in the brewery of beer. Whatever happens to the lawsuits, the coconut industry is set to take off into a beverage war with the other established soda

drinks in the market which has gone flat over the issues of high blood and diabetes among the aging consumers. In the US, Vita Coco ranks as the number one selling brand. Its revenue has doubled in 2011 to nearly USD 100 million, seven years after its founder Michael Kirban began deliveries of coco water in New York from the Caribbean and Pacific Islands. During the 2011 trip of President Benigno S. Aquino to the US, one of his sales pitches was to entice coconut water investors to buy from the Philippines. Pepsi cola showed some interest to acquire a stake in the Philippine coconut industry. The other competing soda manufacturer, Coca cola believes that coconut water is more than a fad; it is the option to remain afloat by grabbing the second coconut water brand in the US, called Zico. According to

Coca-Cola’s disclosures, their USD 15 million investment grew five folds last year. In Cagayan de Oro City and elsewhere, we see vendors in the market place and narrow streets peddling the humble coconut water we call “Botong” we feel irritated to the hounding noise of the Karitons in our vicinities during our siesta time. We have not realized that the young fruits coming from the tree of life may eventually save lives. Mr. Rey Quisumbing believes that the coco sweet water has the potential to become the choice drinks among Filipinos and our Asian neighbors. He developed a farming scheme to lease out unutilized private and government lands for coconut plantation. He claims that it would not poison or destroy the soil since he uses natural rock salt from the sea to fertilize his plantation.

TRAVERSING THE TOURISM HI-WAY

PED T. QUIAMJOT When the multinational beverage companies start buying our coconut sweet water, all is not lost in coco farming; the aging trees have to be replaced with new fast growing seedlings. Dried coconuts have gone up in the market due to the acceptability of coconut oil as safe and anti oxidants. The Philippines coconut exports could also enjoy worldwide acceptance for oleo margarine oil.


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MINDANAO

Wi-Fi... from page 1

ne w technologies that could minimize expenses in making the city a WiFi zone. “There are technologies, especially the open sources [technology] that can be tapped [to convert Davao into a Wi-Fi city]. The government should only start investing in the technology,” Mr. Barriga said. He said his group has started initial discussions with the proponent of the plan, Councilor Pilar C. Braga, who has tapped the group as her adviser on her proposal. “We have yet to come up with the mechanisms on how the proposal can be implemented,” Mr. Barriga said, adding that Ms. Braga only submitted the proposal last week. Mr. Barriga said there are two ways to implement the proposal. One is for the city government to build the infrastructure then allow the public to use it for free. The second way is for the government to build the infrastructure and allow the people who will access the Wi-Fi zone to pay a minimal price. In both systems, Mr. Barriga added, the city government needs the co-

operation of the telecommunications companies that are present in the city. “I think they will agree to the proposal if they think they can also profit from it,” he said, pointing out that telecommunications companies can offer their Wi-Fi ser vices in areas where they are strong. The most viable way, Mr. Barriga said, is for the city government to build the infrastructure and allow the villages to convert themselves to Wi-Fi zones similar to coffee shops. To perfect this system, he said the concept can initially be piloted in key villages where there are high numbers of people who use the Internet. Another way is for the city government to collect revenues from subscribers of the wireless fidelity connection as this becomes an investment on its part, he added. The good thing about this, Mr. Barriga added, is that there will be a unified connectivity system using a unified portal which the city government can tap especially in sending alert notices to residents. “I think this can become a profitable venture for the city government,” he added, saying there were already solutions providers that have indicated their interest to participate.

Normin villages up for energization VILLANUEVA, Misamis Oriental – More villages in Northern Mindanao will soon have access to electricity. This developed after the Department of Energy (DOE) approved the energization of 68 more villages in the region following the allocation of some PhP24.6 million earmarked from the electrification fund of energy-firm STEAG State Power Inc. (SPI). While DOE indicates that 99.84% of Mindanao is already connected in terms of barangay electrification as of November 2011, the sitio level energization is still much wanting. “This electrification project hopefully will help generate jobs and stimulate small businesses in the countryside” said Steag comrel manager Ghaye Alegrio. Once completed, the project will bring in a total of 84 villages in the region energized using SPI’s electrification budget since 2007. So far, PhP 31.9 million have been earmarked by SPI as contribution to DOE’s electrification program. Target communities for this project include 11 villages in Cagayan de Oro City, 50 in Misamis Oriental, and

7 in Misamis Occidental. Project will be implemented in partnership with power utilities operating in the area.

Companies

February 17-19, 2012

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PCPPI gives additional muscle to its Cagayan de Oro plant CAGAYAN DE ORO CITY – Pepsi-Cola Products Philippines, Inc., a publicly-listed major beverage firm in the country, has invested P500 million to expand and improve its operations in this city aimed at reaching out to the Northern Mindanao region and other provinces in the far south. According to Virgilio Salvador, General Manager of the CDO operations, the multimillion peso investment in what is known as the “City of Golden Friendship,” demonstrates the company’s confidence in the region’s potential as a good product market. The CDO plant began operations in 1967 and has expanded since, servicing more than 25,000 outlets across Mindanao. It covers the provinces of Misamis Oriental, Misamis Occidental, Camiguin, Bukidnon, the two Lanaos, Zamboanga del Sur, the Agusan provinces, the two Surigaos on the eastern seaboard and Dinagat. The state-of-the-art bottling

line is capable of manufacturing both carbonated and noncarbonated Pepsi beverages in Cagayan de Oro, noted for its accessibility, business growth and tourism potential, and the nearby provinces. Pepsi carbonated beverages include Pepsi-Cola, Mirinda, 7Up, Mug Root Beer and Mountain Dew; non-carbonated beverages are Gatorade, Lipton Iced Tea, Tropicana, Sting and Premier water. PCPPI President Partha Chakrabarti said it was necessary to install a new line to provide additional capacity for the expanding market in the regions and take the lead in increasing the availability of non-carbonated beverages in what heretofore was described as the “Land of Promise.” The strategic location of Cagayan de Oro, dubbed “Gateway to Northern Mindanao” with a broad consumer and manpower base, will give the company faster time in delivering additional products to the

Davao area and the Zamboanga peninsula. The improvements in the new line are expected to bring cover automated palletizing and de-palletizing machine, automation, soft packing and de-casing of glass bottles, on line case washing, flexibility and capability to produce noncarbonated beverage, automated clean in place system for internal sanitation, better infrastructure as well as properly ventilated and clean room areas. With the new line, PCPPI officials are hopeful the production target will increase by nearly 80 per cent. The CDO expansion jibes with Chakrabarti’s statement that the company will continue to push its products forward to the discriminating consumers.. Earlier, the PCPPI executive has announced that the company has set aside $75 million as capital expenditure in 2012 to put up bottling lines, expand and accelerate product distribution

and establish the company’s presence in more stores and outlets. Part of the expansion he said is the decision to launch new products this year such as Milkis carbonated milk and a brand of coconut water. The CDO business hub will be complemented by a new bottling line in Zamboanga City that will also start operation within the year. While PCPPI officials feel challenged by the expanding market, they are similarly excited by the fact that its CDO operations has – despite automation – generated direct and indirect employment for more than 1,000 people, with roughly 6,000 immediate members of their families depending on them. Recently, PCCPI also extended immediate help to victims of Typhoon Sendong by opening its CDO water facilities and donating the company’s bottled water brand, Premier, to tens of thousands of evacuees.

Coco water partnership. Pepsi-Cola Products Philippines, Inc. (PCPPI) has partnered with Peter Paul Philippine, Corporation (PPPC) to launch PCPPI’s latest product offering that is touted to become the next global health drink. In the presence of PCPPI Chairman and CEO Hwang Chung (second from right), PCPPI President Partho Chakrabarti (left from center) and PPPC President Jose T. Quimson shake hands after signing the contract recently in Makati. Also witnessing the event are (from left): PCPPI Adviser to the Chairman Antonio Ongpin, PPPC Marketing Manager Rhoey Lee Dakis, PPPC Chief Finance Officer Danilo Garcia , and PCPPI Chief Finance Officer Akash Shah (extreme right).


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February 17-19, 2012

Corp. News

BusinessWeek MINDANAO

UPDATE : BusinessWeek Mindanao’s Nominees for OUTSTANDING ENTREPRENEURS & BUSINESS LEADERS AWARDS 2012 BUSINESS LEADER ( Corporate Category) CANOY GROUP OF COMPANIES

The VIP Hotel THROUGH the years of continuous service, catering to the demands of the most delicate clientele at the heart of a fast-growing metropolis, the VIP Hotel has elevated excellence in service far beyond any expectation. It’s secret – is simply and endless aim to pamper its every guest as a Very Important Person! In addition, because of this determination, to excel and be the best among the rest, the VIP Hotel became the city’s living LEGEND! Accomodations & Facilities: VIP management says it has seventy nine luxurious guestrooms and suites and years of accommodation ser vices that has been honed to a fine ar. “These are just a few of the many things we can boast of as one of the premiere hotels at the heart of Cagayan de Oro City, Philippines. True to our name, we at The VIP Hotel, treat every guest as a “Very Important Person, “ where the best of the City of Golden Friendship’s hospitality is given.” The VIP Hotel is ideally

situated at the center of the entertainment and business district of Cagayan De Oro City and is the perfect venue for business meetings, receptions, banquets, birthdays and other events. When you visit Cagayan de Oro City - a tourist destination in the Philippines, a booming metropolis and home of the friendly Kagay-anons, be sure to stay at The VIP hotel The Patio Restaurant VIP ser ves sumptuous selection of dishes to tempt and entice your senses. A unique and exciting concept restaurant that is perfect for business and family gatherings. Experience a whole new way of dining everyday from 6:00 am to 10:00 pm. “We are committed to serve the dining preference of our guests. With these, stems our offering of an extensive range of restaurant and in room dining facilities and to satisfy the diverse needs of business and leisure travelers.” Our dining menu features a wide selection of dishes and favorite classics as prepared by our award

Republic of the Philippines REGIONAL TRIAL COURT 12th Judicial Region, Branch 21 Kapatagan, Lanao del Norte IN RE: PETITION FOR CORRECTION OF ENTRIES IN THE BIRTH RECORD OF KAREN CAÑETE AGUHOB

SPL. PROC. NO. 21-457

ROLANDO D. AGUHOB,

Petitioner, -versusTHE LOCAL CIVIL REGISTRAR, SULTAN NAGA DIMAPORO, LANAO DEL NORTE Respondent. x----------------------------------------------------- /

ORDER

A verified petition for Correction of Entries in the Birth Record of Karen Canete Aguhob in the Local Civil Registry of Sultan Naga Dimaporo, Lanao del Norte, was filed by petitioner Rolando D. Aguhob on November 23, 2011, praying this Honorable Court that after notice, publication and hearing an order shall issue directing the Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte, to 1) CANCEL and CORRECT the following entries in the birth record of KAREN CAÑETE AGUHOB: a. to clarify the spelling of her first name as KAREN with an “N”; b. Her SEX or GENDER from MALE to FEMALE; b. The place of marriage of her parents from Dangolaan, Sultan Naga Dimaporo, Lanao del Norte to Immaculada Conception, Karomatan (now known as Sultan Naga Dimaporo), Lanao del Norte; d. Her mothers name from MERCY C. CAÑETE to MARCELINA C. CAÑETE; 2. ISSUE to the petitioner a corrected copy of her birth certificate; 3. FORWARD a copy of the correct birth certificate to the National Statistics Office, Manila. Finding the verified petition to be sufficient both in form and substance, the same is hereby set for initial hearing to APRIL 18, 2012 at 8:30 o’clock in the morning. Let this order be published in a newspaper of general circulation in the province of Lanao del Norte once a week for three (3) consecutive weeks at the expense of the petitioner. The Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte, and any person who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of publication of this order. Further, let this Order be posted for fifteen (15) consecutive days prior to the date of hearing on the bulletin board of the Municipal Hall of Sultan Naga Dimaporo, Lanao del Norte; on the bulletin board of barangay Dangulaan, Sultan Naga Dimaporo, Lanao del Norte where the petitioner is residing, and on the bulletin board of this court. The petitioner is directed to notify this Court of the publication of this order three (3) days before the schedule hearing date. Furnish copy of this Order to the Solicitor General, Makati City, the Office of the Provincial Prosecutor of Lanao del Norte, the Local Civil Registrar of Sultan Naga Dimaporo, Lanao del Norte, Lanao del Norte; Atty. Reymund G. Inihao, Lanao del Norte and Rolando D. Aguhob, Dangolaan, Sultan Naga Dimaporo, Lanao del Norte. SO ORDERED. January 18, 2011. Kapatagan, Lanao del Norte. (Sgd.) ALAN L. FLORES Acting Presiding Judge BWM: FEB. 3, 10, & 17, 2012

winning chefs. May you enjoy your stay with us. Bon appetite! The VIP Hotel Banquet Halls are ideal for corporate events, private parties, meetings, conventions or exhibitions. It offers a choice of eight function rooms including a grand ballroom, banquet halls and meeting rooms.


BusinessWeek

February 17-19, 2012

MINDANAO

Calls...

from page 1 “shows that mining operations destroyed the environment, then we will immediately order the cancellation of the permits.” But Archbishop Antonio J. Ledesma, SJ, DD, who have long been a staunch defender of the environment and has repeatedly called for a stop to all mining operations in the city and in the country scores the seeming “business as usual” of city government officials following the devastation of Washi. “It is unconscionable for the city officials to adapt a ‘business as usual’ attitude for mining permits to continue,” Ledesma said in his homily during the early Monday night Eucharistic celebration at the St. Augustine Metropolitan Cathedral marking the opening of the “DCM and Bishops’ Forum on Typhoon Sendong and its challenges for Mindanao” as well as a thanksgiving celebration for the 60th anniversary of the archdiocese. Ledesma urged for a “multisectoral monitoring team [to be] allowed to verify the extent of

Pepsi...

from page 1 Beer and Mountain Dew; noncarbonated beverages are Gatorade, Lipton Iced Tea, Tropicana, Sting and Premier water. Coca-Cola Bottlers Philippines, on the other hand, has already completed its most modern mega-plant in Villanueva, Misamis Oriental last year. PCPPI President Partha Chakrabarti said it was necessary to install a new line to provide additional capacity for the expanding market in the regions and take the lead in increasing the availability of non-carbonated beverages in what heretofore was described as the “Land of Promise.” The strategic location of Cagayan de Oro, dubbed “Gateway to Northern Mindanao” with a broad consumer and manpower base, will give the company faster time in delivering additional products to the Davao area and the Zamboanga

these mining activities whether small scale or large scale.” During last week’s Joint Municipal and Provincial Disaster Risk Reduction Management Council at the Provincial Capitol, Misamis Oriental Environment and Natural Resources officer Conrado “Dodong” Sescon and the Philippine Air Force showed graphic pictures of the damage by mining activities on the city’s and province’s mountains. Raoul Geollegue, former regional executive director of the Environment department in Northern Mindanao (Region X), lambasted claims that hydraulic mining rampant in the Iponan River cannot be stopped because of socio-economic considerations. “To claims that we cannot stop this because there are socio-economic consideration, etc., etc… is bullshit!” a visibly angry Geollegue said. Claims of livelihood and economic windfall to the city from the local mining industry prompted Ledesma to issue a call for the city government to account to the public the true extent of the industry’s contribution to the economy.

“With that point, there is a need for a full disclosure of the identities of these mining firms, their alloted area and contribution to the local economy,” he said. Ledesma pointed to two factors that caused the flooding in the city as early as 2009 — natural and human. The Jesuit prelate also scored the fact that the city government under Emano had allowed families for decades “to stay along the river’s own waterways.” He was referring to Isla de Oro, an island formed in the middle of the Cagayan de Oro River by the accumulation of river silts where almost a 1,000 families lived and were swept by rampaging floodwaters on the night of December 16 at the height of tropical storm Washi. Ledesma said this could have been prevented had the city government had foresight and good city planning. A group, the Save CDO Movement, even initiated a campaign to recall Emano for his handling of the city’s affairs, especially following the Washi tragedy. The environment watchdog Task Force Macajalar (TFM) had

peninsula. The improvements in the new line are expected to bring cover automated palletizing and de-palletizing machine, automation, soft packing and de-casing of glass bottles, on line case washing, flexibility and capability to produce non-carbonated beverage, automated clean in place system for internal sanitation, better infrastructure as well as properly ventilated and clean room areas. With the new line, PCPPI officials are hopeful the production target will increase by nearly 80 per cent. The Cagayan de Oro expansion jibes with Chakrabarti’s statement that the company will continue to push its products forward to the discriminating consumers.. Earlier, the PCPPI executive has announced that the company has set aside $75 million as capital expenditure in 2012 to put up bottling lines, expand and accelerate product

distribution and establish the company’s presence in more stores and outlets. Part of the expansion he said is the decision to launch new products this year such as Milkis carbonated milk and a brand of coconut water. The Cagayan de Oro business hub will be complemented by a new bottling line in Zamboanga City that will also start operation within the year. While PCPPI officials feel challenged by the expanding market, they are similarly excited by the fact that its CDO operations has – despite automation – generated direct and indirect employment for more than 1,000 people, with roughly 6,000 immediate members of their families depending on them. Recently, PCCPI also extended immediate help to victims of Typhoon Sendong by opening its CDO water facilities and donating the company’s bottled water brand, Premier, to tens of thousands of evacuees.

REPUBLIC OF THE PHILIPPINES REGIONAL TRIAL COURT 10th Judicial Region Branch 24 Cagayan de Oro City 2012 – 041 IN THE MATTER OF THE PETITION FOR SPEC. PROC. NO. 2011-167 CORRECTION OF ENTRIES IN THE CERTIFICATE OF LIVE BIRTH OF AGUSTINE DAQUITERA BERSABAL W/ RESPECT TO HER FIRST NAME FROM “AGUSTINE” TO “AGUSTINA” , MIDDLE NAME FROM “DAQUITERA” TO “DAQUITERA” MOTHER’S LAST NAME FROM “DAQUITERA” TO “DAGUITERA” & GENDER FROM “MALE” TO “FEMALE” AGUSTINA BERSABAL – RAÑOA, Petitioner, -versusTHE LOCAL CIVIL REGISTRAR OF CAGAYAN DE ORO CITY Respondent. x---------------------------------------------------/

ORDER

Notice is HEREBY GIVEN, that before this Court is a certified petition for Correction of Entry in the Birth Record of petitioner in the Civil Registry of Cagayan de Oro City, alleging, among others, that petitioner was born on August 26, 1977; that her birth was duly registered in the Civil Registry of Cagayan de Oro City; that the following entries were erroneously indicated in her birth record, to wit: FIRST NAME : “Agustine” instead of “Agustina” MIDDLE NAME : “DAQUITERA” instead of “ DAGUITERA” MOTHER’S LAST NAME : “DAQUITERA” instead of “ DAGUITERA: and SEX : “Male” instead of “Female” Thus, this petition for Correction of Entry. This petition will be called for initial hearing on February 21, 2012 at 8:30 o’clock in the morning, during which the jurisdictional requirements of publication, posting and notice to all persons who have interests or claims would be affected by this petition, will be proved. Any interested person, is given fifteen (15) days from notice hereof, to file his/her opposition to the petition. SO ORDERED. Issued this 26th day of October 2011, at Cagayan de Oro City.

BWM: FEBRUARY 3, 10 & 17, 2012

(Sgd.) HENRY B. DAMASING Acting Presiding Judge

earlier summed up Washi’s damage as a result of a combination of “environmental degradation plus climate change plus bad governance minus an effective and functional disaster risk reduction program.” Bishop Jose A. Cabantan of the Malaybalay Diocese also

Action prior to his elevation to the bishopric, said that it is always the Church’s stand to “protect the integrity of creation.” However, he admitted that this cannot be done by the Church alone, or by the government alone.

SENDONG Run-for-a-HOME

Circle Productions, Inc., in cooperation with SM City and Pueblo de Oro Development Corp., held the first running event of 2012 dubbed “SENDONG Run-for-a-HOME” last January 28, 6:00 p.m. at SM City Cagayan de Oro. This event was conceptualized just 1 month earlier in the wake of the worst disaster to hit our beloved city. Bent on reaching out to the flood victims, the Organizers donated 100% of the registration fees for the building of houses at the Xavier Ecoville relocation site in Lumbia. More than 1,000 runners took part in the 2km and 5km fun run as they ran side by side celebrity Coach Rio de la Cruz and his lovely fiancé, Ms. Nicole Wuthrich, who both flew in from Manila upon the invitation of the Organizers. Complimentary sling bags, snacks, and drinks were given out to the finishers. “We are thankful to everyone who supported this run. This is Circle Productions’ little way of helping those people affected by the flood. Our president, Mr. Jeffrey Ang, wanted to help them rebuild their lives and what better way to start than by giving them a HOME of their own.” said Francis Velasquez, co- race director of Circle Productions, Inc. Last February 3, 2012, the Organizers handed over the proceeds amounting to Php 209,600 to Fr. Bobby Yap, president of Xavier University. “SENDONG RUN for a HOME” was brought to you by RUNRIO INC., MAX’S RESTAURANT, LA CABANA SPA, RED BRICK RESTAURANT, PHOENIX FIREWORKS, RTV MERCHANDISING, DE ORO PELICAN EXPRESS, KIMGOLD CARGO LOGISTICS CORP., THE RUNNING PIG, CHAM’S 24/7 CONVENIENCE STORE, MR. TYRE, G SPRING PURIFIED WATER, MCSELLIG TRANSPORT, KATHRYN BAKESHOP, JOHN PAN BAKERY, POCARI SWEAT, JBC FOOD CORPORATION, PRYCE PLAZA HOTEL, PEPSI, COC-PHINMA, OPLAN PANCIT, B and W ICE PLANT, GOLDSTAR DAILY, MINDANAO CURRENT, MINDANAO BUSINESSWEEK, THE PHILIPPINE STAR, SIGNHEAD ADVERTISING, ULTRACRAFT ADVERTISING, MAGNUM RADIO, PARASAT HD and ABS-CBN.

Pag-ibig Fund Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 19 Cagayan de Oro City NOTICE OF EXTRA-JUDICIAL SALE File No. 2011 – 326 2012 – 037 Upon extra-judicial petition for sale under Act 3135 as amended by Act 4118, with respect to real estate mortgage and Act 1508 with respect to chattel mortgage filed by Pag-ibig Fund, a corporation duly organized and existing under and by virtue of the laws of the Philippines with principal place of business at Pag-ibig Fund Bldg. J.R Borja St., Cagayan de Oro City against ALPHI P. SABADUQUIA married to DAISY S. SABADUQUIA, of legal age, and with postal address at Lot 4, Blk. 27, Pag-ibig City, Iponan, Cagayan de Oro City., herein referred to as the MORTGAGOR, to satisfy the mortgaged indebtedness which as of June 8, 2011, amounts to FIVE HUNDRED SIX THOUSAND ONE HUNDRED NINETY PESOS & 36/100 (Php 506, 190.36), Philippine Currency plus stipulated interest, penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or his duly authorized deputy will sell at public auction on Feb. 27, 2012, at 1:30 o’clock P.M or soon thereafter at the lobby of the Hall of Justice, Cagayan de Oro City to the highest bidder, for CASH, or MANAGER’S CHECK and in Philippine Currency, the herein described property/ies: TCT NO. T- 202455- A PARCEL OF LAND, (lot 4, BLK. 27, Pcs-10002661, being a portion of lots 3594, 3596, 3597, 3598, 3600; Cad 237 & Lot 3595-1, (LRC) Psd-128619) situated in the barrio of Iponan, City of Cagayan de Oro, containing an area of ONE HUNDRED FORTY (140) SQ. M. more or less, including all Improvements found thereon. All sealed bids must be submitted to the undersigned on the above-stated time and date. In the event the public auction should not take place on the said date due to holidays, it shall be held on the next working day without further notice. Cagayan de Oro City, January 23, 2012 FOR THE PROVINCIAL SHERIFF

BWM: FEBRUARY 3, 10, & 17, 2012

reiterated calls for the enactment into law of the Alternative Mining Bill (AMB) even as he stressed that, despite claims to the contrary, “there is still no responsible mining” in the Philippines. Cabantan, who once served as Ledesma’s director for Social

9

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 19 Cagayan de Oro City NOTICE OF EXTRA-JUDICIAL SALE File No. 2011-588 Upon extra-judicial petition for sale under Act. 3135 as amended by Act 4118, with respect to real estate mortgage and Act 1608 with respect to chattel mortgage filed by Pag-ibig Fund , a corporation duly organized and existing under and by virtue of the laws of the Philippines with principal place of business at Pag- ibig Fund BLDG., J.R. Borja St, Cagayan de Oro City, against CHERYL S. RAS married to MARLON L. RAS of legal age, and with postal address at Blk 14, Lot 6. Greenville Subdivision, Suntingon. Bugo Cagayan de Oro City. Herein referred to as the MORTGAGOR, to satisfy the mortgaged indebtedness which as of November 9, 2011, amounts to FIVE HUNDRED THIRTY THOUSAND FOUR HUNDRED TWENTY PESOS & 97/100 (Php 530,420.97) Philippine Currency, plus stipulated interest, penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or his duly authorized deputy will sell at public auction on March 12, 2012, at 1:30 o’clock P.M or soon thereafter at the lobby of the hall of Justice , Cagayan de Oro City, to the highest bidder for CASH or MANAGER’S CHECK and in Phillipine Currency , the herein described property/ies: TCT NO. T-197681- A PARCEL OF LAND, (Lot 6,Blk.14 PCS-10- 003641, Consolidated subd. Lots 16-0-1, 16-0-2, 16-0-4, all of Psd-10-048495, as surveyed for Trinidad Pineda, et al. located at Bugo, Cagayan de Oro City, containing an area of SEVENTY (70) SQ. M. more or less, with all impovements thereon. ALL sealed bids must be submitted to the undersigned on the above- stated time and date. In the event the public auction should not take place on the said date due to holidays , it shall be held on the next working day without further notice. Cagayan de Oro City, February 9, 2012 FOR PROVINCIAL SHERIFF

(Sgd.) JAN B. ACERO RTC Sheriff IV

(Sgd.) JAN B. ACERO RTC Sheriff IV BWM: Feb. 17, 24 & Mar. 2, 2012


10

February 17-19, 2012

BusinessWeek

MINDANAO


MINDANAO

BusinessWeek

Culture&Arts

February 17-19, 2012

11

Maniya Barredo restages Romeo & Juliet NEWS CAPS HOTELS Philippine Ballet Theatre’s 25th Anniversary Production of Romeo and Juliet is her much-awaited “homecoming.” Having left the country and her family at the age of eighteen to pursue a colorful international career as a prima ballerina and director of ballet companies in the US, Ms. Maniya Barredo came to the Philippines just recently to direct Shakespeare’s classic tale of love, Romeo and Juliet as performed by the Philippine Ballet Theatre (PBT). Her rise to stardom began at the age of eighteen when she received the highest possible title in dance after her performance in Giselle in 1978. Included in the audience were then President Ferdinand Marcos, First Lady Imelda Marcos and Dame Margot Fonteyn. In a reception after her performance, Dame Margot presented Maniya with a bouquet of flowers and proclaimed that she earned the title Prima Ballerina.

She then went to New York to continue her ballet studies as a scholar at the Joffrey School under the tutelage of the school’s founder Robert Joffrey. He was the reason why Maniya got her name. Josephine Carmen “Honey” Barredo in real life, she was renamed Maniya by her ballet teacher as a tribute to her country’s capital Manila. Maniya has since then impressed the world stage with her talent and danced with the greatest dancers of all time such as Mikhail Baryshnikov and the only dancer outside of New York and Europe invited to tour with the Stars of the World Ballet. She has received the CCP Gawad Para sa Sining Award from President Fidel Ramos and proclaimed the official Prima Ballerina of the Philippines and danced for twenty years with the Atlanta Ballet as Prima Ballerina before her retirement. To ex perience t he touch of Maniya’s directorial magic, Liceo de

By Laurel Media/RTM

RESTAURANTS Pryce Plaza Hotel

Carmen Hill, CDO, Tel. No.722791 to93/858-4537 E-mail:reservaƟons@pryceplaza.ph

Hotel Koresco

Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:hotelkoresco@yahoo.com

Mallberry Suites

Limketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999 E-mail:info@mallberrysuites.com

Dynasty Court Hotel

Tiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410 E-mail:dynasty@philcom.ph

The Marigold Hotel Velez cor. Luna Sts, CDO Tel Nos. 856-4320, 726937

Marco Resort Tel. No. 732182 / 855-220

VIP Hotel

A.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505 E-mail: info@theviphotel.com.ph

Philtown Hotel

Makahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe Hotel

Cagayan University in celebration of her 57th Foundation, brings to Cagayan de Oro City Philippine Ballet Theatre’s Romeo & Juliet this coming February 24-26, 2021 at the Rodelsa Hall with matinee shows at 3PM and gala at 7PM. This event is for the benefit

of Safer River Life Saver Foundation. This will be the first time that PBT will present Romeo & Juliet outside of Manila. For ticket reservations, you may call the Office of Cultural Affairs (OCA) at (088) 8584093 local 109 or 0917-636-6528 / 0999-888-5308.

2012 arts festival starts Feb 16 By JOE PALABAO Correspondent with RHAYN CASIÑO

THE National Commission for Culture and the Arts (NCAA) celebrates the month of February as arts month. With this, the 3rd Philippine Visual Arts Festival 2012 [the Rizal experience] will be held on February 16-21, 2012 at Angono, Rizal. The grandiose visual arts festival is a project of the NCCA with the province of Rizal and the local governments of Angono and Taytay, Rizal in cooperation with the Neo Angono Artist Collective. The creative festivities will include the Higantes Parade (which Angono is famous for), interac-

tive mural paintings, body painting, arts workshop and lectures, tattoo competitions, art exhibits and art conferences. Artists from all over the Philippines will gather on this prestigious and grandiose event to mingle with each other and share ideas. Each delegate will bring

an art work to be exhibited at the gathering and also they will be encouraged to participate the on the spot painting sessions at Rizal’s beautiful Daranak Falls. Northern Mindanao artists from the cities of Iligan, Butuan and Cagayan de Oro will participate in such a grandiose and

prestigious festival. Cagayan de Oro’s Marigold Garrido-Ramos a first timer in arts festivals will take center stage as well as Jun Camacho-Biswal Mindanao, Inc., Rhyan Casinoindigenous artist and the concurrent Northern Mindanao Coordinator NCCA Visual Arts Committee. Iligan’s Alladin Ali and Licong of Butuan City are looking forward to meet their creative colleagues from all over the country. The Festival would then be a venue for all artists all over the country to keep the fire burning among artists in exploring new ideas and innovations that will continue to nourish and develop in the local art scene, in the country and in the world.

New San Mig Light endorser identity still under wraps FOR sure, San Mig Light will be launching a new and much-awaited T V c a m p a i g n t h i s y e a r. What’s uncertain as of now, however, is who will play the lead in the television commercial, said to be produced by a well-known advertising agency. The countr y’s no. 1 low-calorie beer brand, which had bikini-clad Sam Pinto as endorser, is said to be looking closely at several prospects, and is close to picking one

w ho w i l l b e best suited and not to mention exude a sexy im-age like Sam, the reigning FHM’s sexiest female celeb-rity. Other enter-tainment industry sources, however, s aid t hat a deal has actuhed ally been reached with the new celebrity

talent who was taken to a Quezon City location to clandestinely shoot the T VC. The advertising agenc y, they said, was sworn to secrecy along with the celebrity’s management team. One thing t h e y c an re ve a l , though, is that this new

endorser is a star whose childhood dream is to be seen in San Mig Light billboards. It’s a fact that scoring a project with one of the leading San Miguel Beer brands is an affirmation of a celebrity’s status. True enough, this celebrity’s efforts have finally paid off. So the ‘mahaba-habang’ guessing game begins until this commercial is finally aired. ‘Til then, let’s all wait in anticipation as we enjoy buckets of our favourite low-calorie beer.

Capt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea Hotel

J.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City Hotel

A.Velez- Sts. CDO Tel. No. 723551 / 723658 / 857-1900

Country Village Hotel

Carmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds Hotel

Capt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036 E-mail:i_agudo@hotmail.com

Apple Tree Resort and Hotel

Taboc, Opol, Misamis Oriental, Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Pearlmont Inn

Limketkai,Drive,CDO Tel. No. 729111 / 856-2654 / 729455

Red Palm Inn

EVChaves Building, Capistrano corner Cruz Taal Sts. Cagayan de Oro City Tel. No. 721197 and 8562671 Cell No. 0908-885-5643 Email: redpalm_inn07@yahoo.com

Fem’s Vines Pension House Cor. Yacapin-Aguinaldo St., Cagayan de Oro City For Reservation: (08822) 724582 (88) 8572158

NEW DAWN PENSIONNE Velez-Macahambus Sts, CDO Tel Nos. 8571776, 721776 email : gchreservaƟon@yahoo.com

Malasag Eco Tourism Villages Cugman, CDO Tel. No.855-6183 [088]309-3752

PANEDOTTE PASTRIES

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA


12 February 17-19, 2012

BusinessWeek

MINDANAO

Premiere Night still OPEN for SPONSORSHIP- Please Call Tel. Nos. 0917-176-6126/0905156-9709-Joe Palabao, Movie Production Manager/0906-219-0113-Dire Husi and 0916-136-9840-Rhyan Casi単o


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