Businessweek Mindanao Nov 14

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BusinessWeek

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www.businessweekmindanao.com Issue No. 24, Volume III • Nov 14-17, 2011

Market Indicators AS OF 5:21 P.M., NOV. 11, 2011 (Friday)

FOREX

PHISIX

US$1 = P43.29

4,312.96 points

; ; Briefly 0.05 cents

27.90 points

Camiguin’s tourist arrivals

A TOTAL of 183,162 local and foreign tourists were recorded to have visited the island, from January to June, this year.

“This figure, was actually 26,816 tourists or 17.15 percent higher compared to 156,346 tourists during the same period, last year,” Candice Naomi L. Boromeo, Provincial Tourism Officer, said.

Records at the Provincial Tourism Office (PTO), also, show that the most number of tourists visited the island during the 2nd quarter with 131,181, compared to the 1st quarter with only 49,981.

No wage hike in Region 12

THE Regional Tripartite Wages and Productivity Board (RTWPB) in Southwestern Mindanao has found no reason to adjust the salary of workers in the private sector, an official said on Friday.

Jessie dela Cruz, RTWPB secretary, said the wage board members met last Wednesday and decided “it’s not yet time to increase wages of minimum earners in the region.”

Government agencies such as the Department of Agriculture’s Bureau of Agricultural Statistics, Department of Trade and Industry and the National Economic and Development Authority presented data during the meeting.

“The economic situation in the region remains stable,” dela Cruz said.

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Task force formed to salvage Iponan river

By ALLAN MEDIANTE, Executive Editor

A

MULTI-AGENCY task force is set to investigate the alleged illegal mining activities that caused the alarming discoloration of the gold-rich Iponan River that traverses Cagayan de Oro and Iligan cities, and the town of Opol in Misamis Oriental.

In a department order issued by Department of Environment and Natural Resources (DENR) undersecretary for fields operation Ernesto D. Adobo Jr., the DENR has tasked the Mines and Geosciences

Bureau in Northern Mindanao (Region 10) to create a composite team that will investigate the reported illegal hydraulic operations by miners along the river.

The task force called Unified Task Force Iponan is

primarily tasked to address the perennial problem of siltation and sedimentation of Iponan River brought about by the illegal activities in the river and the upland barangays in the area.

For his part, party-list Rep. Maximo Rodriguez of Abante Mindanao also sounded alarm over the incident.

In a press conference last week, Rodriguez said the continued mining activities along the Iponan River has

caused the alarming levels of cyanide in the river.

“The Iponan River has been turned into a big-time mining zone. You could see from a plane the discoloration of the river. It has even reached the Macajalar Bay. The danger is that we might soon find ourselves eating fish poisoned by cyanide,” he said.

In Congress, the Abante Mindanao solon, together with his brother, Cagayan de Oro 2nd district Rep.

Rufus Rodriguez, has filed House Bill 1064 that would official make Cagayan de Oro a mining-free city.

The bill is now being tackled by the Senate’s environment committee chaired

by Sen. Francis Escudero.

Rodriguez said illegal miners are getting the riches out of the river and yet they have not been properly compensating the local communities directly affected by their operations.

IPONAN/PAGE 9

Traders back B’dnon’s peace-building efforts MALAYBALAY City– The provincial government expects to see a closer cooperation to its peace-building efforts as top level executives of agro-industrial firms and business entities, here, vowed to support the local government units (LGUs) peace initiatives.

This, as Gov. Alex Calingasan said he is determined to continue and strengthen the province’s peace-building role in Mindanao, in partnership with the Armed Forces of the Philippines (AFP), to pursue the shared goal of just and lasting peace, during the 2-day Integrated Area Community Peace and Public Safety forum held in the city, recently.

“We recognize that peace does not rest in the covenants and agreements alone. True and lasting peace must reside in the hearts of the people who must live, work and raise their families together across the country,” TRADERS/PAGE 9

NEW WONDER. Palawan’s Underground River has joined the elite New 7 Wonders of the World, a feat that would surely boost the province’s tourism industry.

Palawan’s Underground River joins ‘New 7 Wonders of Nature’ GENEVA -- The Philippines’ Puerto Princesa Underground River, the Amazon rainforest, Vietnam’s Halong Bay and Argentina’s Iguazu Falls were named among the world’s new seven wonders of nature, according to organizers of a global poll.

The other three crowned the world’s natural wonders are South Korea’s Jeju Island, Indonesia’s Komodo, and South Africa’s Table Mountain, said the New7Wonders foundation, citing

provisional results.

Final results will be announced early 2012, said the Swiss foundation, warning however that there may yet be changes between the provisional winners and the final list.

Sites which have failed to make the cut include Tanzania’s Mount Kilimanjaro, the Dead Sea and the US Grand Canyon.

The poll organized by Swiss foundation New7Wonders has attracted

great interest, mobilizing celebrities including Argentinian football star Lionel Messi calling on fans to pick his home country’s Iguazu Falls.

The results came after a long consultation process lasting from December 2007 to July 2009, when world citizens were asked to put forward sites which they deemed were natural wonders.

More than a million votes PALAWAN/PAGE 9

2

Economy

Nov 14-17, 2011

BusinessWeek

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Bukidnon IPs gear for Kaamulan 2012

By ANN NOBLE Bukidnon Bureau Chief

MALAYBALAY CITY, Bukidnon -- It’s still the last quarter of 2011 but indigenous peoples (IPs) belonging to the seven ethnic tribes of Bukidnon start abuzzing with plans for a truly indigenous series of activities of the upcoming Kaamulan 2012.

Kaamulan is an indigenous term for “a gathering” and it is often celebrated during native weddings and peace gatherings. Through a resolution, the Kaamulan festival

was made an annual activity of Bukidnon to give recognition to the province’s indigenous peoples and their rich cultural heritage while at the same time showcasing the economic capabilities of the province.

However, the previous celebrations of Kaamulan were accordingly marred by too much commercialization with bazaars and fairs showcasing not the products of Bukidnon natives but from other neighboring provinces that somehow defeated the purpose of the celebration.

Bukidnon indigenous people participating in the country’s authentic ethnic festival KAAMULAN. Kaamulan which is a native word for “a gathering” is celebrated annually in the province to give recognition to its seven ethnic tribes and its rich cultural heritage. the festival celebrated from 3rd week of February to March 10 also showcased most of Bukidnon’s agricultural bounties and economic potentials. Left photo- Bukidnon Governor Alex P .

Calingasan in his ethnic attire on this year’s Kaamulan celebration.

PHOTOS BY ANN NOBLE

As claimed by some native experts in the province, even the indigenous dance steps and cultural presentations were not considered original, its choreographers mostly not of Bukidnon ancestry.

Mr. Russel Aquino of the provincial indigenous community affairs office said that Bukidnon Governor Alex Calingasan mandated for Kaamulan 2012’s celebration to be a truly ethnic festival.

Mr. Aquino who heads the BUKIDNON/PAGE 8 7

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MINDANAO

Nov 14-17, 2011

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4 Nov 14-17, 2011

Companies

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NEWS CAPS Goldilocks eyes 40 more stores JAPAN PHILIPPINES ECONOMIC PARTNERSHIP AGREEMENT (JPEPA) The Japanese government said it would like to make a comprehensive review of the Japan Philippines Economic Partnership Agreement (JPEPA).

An industry insider who spoke on the condition of anonymity said that Japan would push for a comprehensive review of the agreement in December.

The joint committee meeting for the JPEPA will be held in the Philippines early December, this year.

PPP/ INFRASTRUCTURE The Philippines must provide a stable supply of electricity at low cost and build priority infrastructure projects if it hopes to attract more investors to participate in the government’s public-private partnership (PPP) program, said Jose Alejandro, head of the Philippine Chamber of Commerce and Industry (PCCI) energy committee.

A PPP is a contractual arrangement between government and the private sector to deliver public infrastructures and/or services. Alejandro said everyone wants to see the PPP program succeed. As the Philippine competitiveness ranking has significantly improved in various categories, he said, it is time to address the biggest challenge to competitiveness, which is the inadequate supply of infrastructure.

ECOZONE POWER PERK Discounted power rates for ecozone locators should be allowed to expire next month as scheduled, the Power Sector Assets and Liabilities Management Corp. (PSALM) said, citing cost and supply constraints.

PSALM owns and operates, along with National Power Corp. (Napocor), the remaining unprivatized power assets of the state that provide power to ecozones via Meralco.

PSALM President Emmanuel R. Ledesma, Jr. admitted that a decision on the discounts “is not a matter that only PSALM can undertake ... it is a product of a contractual agreement between the power customers, in this case the economic zones and the power supplier.”

Meralco, the Philippine Economic Zone Authority (PEZA) and the Semiconductor and Electronics Industries in the Philippines, Inc. (SEIPI) last month wrote to Napocor about extending the special electricity rates given ecozones to Dec. 12, 2012.

LOAN DEMAND A survey conducted by the Bangko Sentral ng Pilipinas (BSP) showed that there is sustained demand for loans from enterprises and households despite the economic slowdown in the first half of the year amid the cautious spending by the Aquino administration as well as the weak global trade.

Data showed an overall net change of 21.4 percent in demand for loans or credit to enterprises for the third quarter and a net change of 33.3 percent in the demand for loans to households.

DEBT MANAGEMENT The government will continue to explore “out of the box” options for its debt liability management efforts, Finance Undersecretary Rosalia de Leon said.

She said the Aquino administration may launch another buyback offer of bonds next year. The offer they launched in October was well received by market investors and hailed by analysts as a good transaction.

The government has been creative with its debt liability management efforts, embarking on various strategies such as the issuance of peso-denominated global bonds and peso debt swaps.

The goal is to cut the government’s borrowing costs and convert its foreign debt liabilities into the local currency to help cushion the economy from foreign exchange fluctuations. It expects the budget deficit to hit P260 billion this year or 2.6 percent of gross domestic product (GDP) from a previous estimate of P300 billion or 3 percent of GDP. HIGH ELECTRICITY RATES/ POWER REFORM LAW Energy Secretary Jose Rene Almendras said giving consumers a breather from higher electricity bills, such as pulling out the petition for a higher universal charge (UC) at the Energy Regulatory Commission, lies in the hands of lawmakers.

Almendras said the Power Sector Assets and Liabilities Management Corp. (PSALM), an entity created under the Electric Power industry Reform Act (EPIRA) which manages the liabilities of the National Power Corp. (Napocor), is just awaiting instructions from the Joint Congressional Power Commission (JCPC). JCPC has been mandated under the EPIRA to oversee the implementation of power reform law.

MAKATI AS BIGGEST BANK DEPOSITOR Makati City, the country’s major financial hub and central business district, cornered the biggest share of the total deposits in the Philippine banking system in the first half of the year, the state-run Philippine Deposit Insurance Corp.

(PDIC) reported.

PDIC said total deposits in Makati City reached P1.4 trillion as of end-June or about 26.9 percent of the country’s total outstanding deposit of P5.2 trillion.

Manila placed far second with P571 billion for a share of almost 11 percent, Quezon City placed third with P546 billion or 10.5 percent, Pasig City placed fourth with P249 billion or 4.8 percent, and Mandaluyong City placed fifth with P121 billion for a share of 2.3 percent.

• Targets outlet in Cagayan de oro FILIPINO-owned Goldilocks continues to expand not only in the country but also in North America and in Asia.

Celebrating 45 years, the company has 338 stores, of which 110 are companyowned and the rest franchised.

Goldilocks has 22 stores in the United States and two in Canada.

Richard Leelin Yee, president of Goldilocks, said the company has made significant strides due to its strong global brand.

Pinky Yee, marketing director, Goldilocks plans to set up 40 stores nationwide, targeting Pangasinan in Northern Luzon; Cebu and Iloilo in the Visayas and Cagayan de Oro in Mindanao.

Goldilocks also plans to go mainstream in the US to cater also to nonFilipinos especially for its cake products.

The company is also looking at expanding in Asia as it has started put-

ting up five stores in Bangkok this year.

Yee said Goldilocks expects to sustain this year the double-digit growth posted in 2010.

Total sales system-wide stood at P6 billion as of

last year.

Lin Deres, franchise relations manager, said Goldilocks’ franchise for the bakeshop concept requires an investment of P6 million to P8 million depending on the size of the

NTC says telcos must reduce SMS by P0.20 THE National Telecommunications Commission (NTC) has ordered the country’s three largest telecommunication companies to cut the cost of short messaging service (SMS) by at least P0.20 per text.

In a letter dated Nov. 9 and sent to Smart Communications Inc., Digitel Telecommunications Inc. and Globe Telecom, NTC Commissioner Gamaliel Cordoba said the SMS regular rate must be reduced by at least P0.20 per text effective November 10.

This means that the cost per text should go down to at least P0.80 from the existing P1 per text.

Earlier, the NTC ap-

proved the Memorandum Circular No. 02-10-2011 prescribing the maximum interconnection charge for SMS to P0.15 per text among telecom companies.

Under the same circular, all SMS network providers

Phoenix income drops on supply chain problems

are enjoined to ensure that they have adequate facilities that would guarantee that 99 percent of text messages reach their destinations within 30 seconds from the time the messages are sent.

NTC/PAGE 8

PNB-ALLIED BANK MERGER It is now all systems go for the long-delayed merger of Lucio Tan banks Philippine National Bank (PNB) and Allied Banking Corp. after obtaining the approval of the US Federal Revenue Board of a plan that will finally set their merger into motion.

Newly-installed PNB president and chief executive officer Carlos A. Pedrosa said that there are still some issues to be settled but they are just technical and regulatory in nature.

SIN TAXES Budget Secretary Florencio Abad has opposed the proposed increase of the excise tax on alcohol and tobacco products, saying the government has sufficient resources to fund specific projects. Several bills had been filed in the House of Representatives in connection with the excise-tax proposals pending before the Ways and Means Committee. Abad advised Congress to study the bills further.

House Bill 2484, filed by Bohol Rep. Erico Aumentado, seeks an additional 10-percent excise tax on alcohol products to support specific programs of the Department of Education, while HB 2485 provides for an additional P3 tax per pack of cigar and cigarettes to support programs of the Philippine Health Insurance Corp. House Bill 2687 seeks to move from the current multi-tier and complex structure and adopt a unitary excise-tax system for each category of alcohol and tobacco products.

AIRLINE TAX BREAKS The government should not provide tax breaks to international carriers since this would be unfair to domestic competitors charged similar taxes abroad, Finance Undersecretary Gil S. Beltran said. Flag carrier Philippine Airlines (PAL), in a letter to the Department of Finance (DoF), identified the array of income, business and percentage taxes it pays in other countries where it operates.

Australia, Canada, China, Indonesia, Japan, Singapore, Thailand, the United States and Vietnam were said to all charge a corporate income tax, with rates reaching as high as 30 percent of revenues generated in that particular country,

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store. The amount covers the franchise fee and the operating equipment.

The food store concept, on the other hand, requires investment of P10 million to P13 million.-interaksyon

PHOENIX Petroleum Philippines Inc. announced on Friday that its profit in the third quarter dipped on supply chain problems.

In a statement, the independent oil player said that its third-quarter net income dropped by almost 10 percent to P111 million from P123 million a year ago.

“The drop was due to some supply disruption during the quarter brought about by the firs in the refineries in Taiwan and in Singapore, and a number of typhoons hitting the region,” Phoenix said.

Its nine-month earnings, however climbed 61 percent to P416.7 million from P258.5 million net income the year before, driven by the 110-percent increase in revenue that reached P20.68 billion from P9.78 billion during the same period in 2010.

Phoenix said the increase in revenue is attributed to its 72-percent year-on-year hike in volume with the expansion of the company’s retail network and grew its retail and commercial accounts.

As of end-September, the oil firm has 198 stations from 161 stations in end-2010. The bulk, or 142 of these stations are in Mindnao, with eight in the Visayas and 48 in Luzon.

Last year, Phoenix was estimated to have captured 2.5 percent of the market based on volume as it expanded from Mindanao to Luzon and Visayas. By the end of this year, the company would have 60 additional stations, a number of which would open by the first quarter of 2012.--interaksyon

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Banking/Finance

Nov 14-17, 2011

5

BPI and Globe launch limited edition BPI 160th Tattoo stick • Access your BPI accounts online even at zero-balance

I

N celebration of the Bank of the Philippine Islands’ (BPI) 160th anniversary, BPI and Globe Telecom teamed up anew to launch a commemorative Tattoo broadband stick that allows access to BPI Express Online and accompanying BPI websites without the need for prepaid load.

Bearing a stylish design holders can have continuous celebrating one of the coun- internet access since they try’s finest banking estab- can easily top up their BPI lishments, the Tattoo BPI Tattoo sticks via BPI Express 160th anniversary stick is Online real time. The stick the first and only co-brand- also has a call option so ed internet broadband stick clients can access the BPI that allows access to vari- Express Phone for more ous BPI websites, without banking services. using the stick’s preloaded “Because more people amount. This means even at are always on the go, there zero-prepaid balance, BPI are a lot of bank errands clients can still do online like making deposits or banking transactions, such paying bills that are taken as fund transfers, prepaid for granted. With the unique mobile reloading, bills pay- and innovative BPI Tattoo ment, express cash reload, sticks, you can easily manand balance inquiries. age your bank account and In addition, BPI account- investments anytime, any-

where even if your Tattoo stick has no more load,” said Dong Ronquillo, Head for Nomadic Broadband of Globe “As online banking continues to grow, broadband service becomes a necessity.

That is where the speed and reliability of Tattoo comes in. As BPI banking clients continues to grow in number, we hope more and more people choose Tattoo, the most preferred broadband in the country with more subscribers,” Ronquillo added.

Last year, Globe has tied up with BPI for the first cobranded Globe-BPI mobile broadband stick, the BPI 24/7 Tattoo stick, bearing the same innovative features of the Tattoo BPI 160th an-

BSP extends relief to banks REGULATORY relief measures have been granted to thrift, rural, and cooperative banks in Luzon and the Visayas to enable them to similarly assist and ease the financial burden of bank customers adversely affected by tropical storm Pedring which devastated several parts of the country in late September, the Bangko Sentral ng Pilipinas (BSP) said on Friday.

Areas eligible for the

relief measures were based on those identified by the National Disaster Risk Reduction and Management Council on Oct. 10, the central bank said in statement.

These are Metro Manila: Caloocan City, Malabon City, Manila City, Marikina City, Muntinlupa City, Navotas City, Parañaque City, Pasay City, Pasig City, Pateros, Quezon City and Valenzuela City; Cordil-

lera Administrative Region: Abra, Apayao, Benguet, Ifugao, Kalinga and Mt. Province; Region 1: Ilocos Norte, Ilocos Sur, La Union and Pangasinan; Region 2: Cagayan, Isabela, Nueva Vizcaya and Quirino; Region 3: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac and Zambales; Region 4-A: Batangas, Cavite, Laguna, Quezon and Rizal; Region4-B: OcBSP/PAGE 8

Philippine Veterans Bank Inaugurates Newly-Renovated Branch in Cagayan de Oro, on October 28, 2011. Cutting the ribbon were Former Congressman & Mayor of Cagayan de Oro, Atty.

Tinnex Jaraula, assisted by Misamis Oriental Governor Oscar Moreno, Kag. Juan Sia, and PVB president Ricardo A. Balbido Jr. (far left)

The Philippine Veterans Bank Cagayan de Oro branch employees were joined by PVB officers from PVB Main Makati. (Seating (Leftmost) is PVB Cag. de Oro Branch Manager Lino Gacus)

niversary stick, free access to BPI Express Online, even without load, plus, instant reloading of the stick via the account holders’ BPI, BPI Family Savings Bank or BPI Direct Deposit account, to enjoy 24/7 continuous Internet access.

According to Anj Mirasol, Head of BPI Electronic Channels Marketing Dept., “The strong partnership with Globe has enabled us to provide solutions to clients which go beyond banking. With the BPI 160th Commemorative sticks, our mutual customers can avail of Tattoo broadband sticks at an affordable price, while giving them the convenience to go online anytime.

Online Banking with BPI becomes easier when you

Photo shows several bloggers trying out the high-speed internet of the BPI Tattoo 160th anniversary stick, the first and only cobranded internet broadband stick that allows access to various BPI websites, without using the stick’s preloaded amount.

have instant access to the Internet.”

As a special promotional offer, the Tattoo BPI 160th anniversary stick is sold for only P835 each and is available online through www. mybpi160.com and can be delivered nationwide free of charge. The Tattoo stick is pre-loaded with P100 load balance and 120 hours of free internet browsing valid for five days. Access to other internet sites is

charged the standard rate of P5 for every 15 minutes.

Apart from instant topups via BPI Express Online, the stick can also be reloaded via other BPI 24/7 banking channels such as Express Phone, Express Mobile and the Express Teller machines or through Globe prepaid cards, AutoloadMAX, Share-a-load and GCash.

At present, between 65 to BPI/PAGE 7

PSBank profits flat PROFITS OF Philippine Savings Bank (PSBank) were flat in the nine months ending September over lower trading gains.

In a disclosure to the stock exchange, the bank said it earned P1.55 billion in January-September, inching up by 1.31% from P1.53 billion in the same

period last year.

This translated to an annualized return on equity of 16% and earnings per share of P6.44 for the interim.

“Our income was basically flat as of end-September due to lower trading gains during the period,” PSBank President Pascual M. Garcia III told reporters after

the quarterly membership meeting of the Chamber of Thrift Banks.

Lower trading gains, however, were offset by higher net interest income, Mr. Garcia said, noting that net interest earnings posted a “double-digit growth.”

Interest income from PSBANK/PAGE 7

6

Opinion

Nov 14-17, 2011

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Father and Friend THINK a minute…

Recently on T V I watched an interview of a man named Kuklinski who is in prison for murder. This man has tortured and killed more than 100 people. He was interviewed by a professional counselor who explained that Kuklinski became a murderer mainly because of the kind of parents who raised him.

Kuklinski’s father often beat him terribly for simply no reason, and Kuklinski’s mother never showed him any love at all.

After years of painful torture and abuse, Kuklinski eventually had no conscience. He says that is why he did not feel anything or care at all about the 100 people he tortured and killed.

Since he has ne ver been loved or had even one friend, he says the only thing that keeps him going in life is his hate for other people.

Another man, Henry Luce, had a very different father than Kuklinski’s.

Henry Luce is the man who started the very successful Time-Life company which published both Time and Life magazines. In fact, many people think that Henry Luce has probably influenced world opinion more than any other publisher in history.

Luce often talked about his years as a missionary’s son growing up in China.

When he was a young boy, he and his father went for a long walk and talked almost every evening.

He said: “My father treated me as if I was an adult.” Henry said that his close relationship with his Dad was more than just between a father and son; they were close friends.

You know, our children will become like the people who spend the most time with them being their friend.

This is often why a teenager makes bad choices.

He follows the example of other teenagers because they spend more time being his friend than his parents do.

Jesus Christ shocked everybody when he said that God created us to be not only his children, but also His close friends. Jesus said God loves us so much that He wants us to spend time with Him every day

THINK A MINUTE

JHAN TIAFAU HURST and feel so close to Him that we call Him “Dad.” And today, if you will ask Jesus to forgive you for living your own way, He will make you God’s child and friend. Then, as we learn to live Jesus’ way, we who are fathers can learn to become the loving dad and friend our children need.

Just Think a Minute…

ALLAN MEDIANTE

FELIX FELIX SANTILLAN SANTILLAN LAYOUT LAYOUT ARTIST ARTIST EXECUTIVE EDITOR RUEL PELONE RUEL PELONE TOTO ADE ADE ONLINE EDITOR EDITOR ONLINE PRODUCTION PRODUCTION ROLANDO SUDARIA ROLANDO SUDARIA PHOTO JOURNALISTS MARLON MARLON DOMINGO DOMINGO PHOTO JOURNALISTS C CIRCULATION IRCULATION JOE DEL PUERTO FELICILDA JOE DEL C. PUERTO FELICILDA URIEL QUILINGUING RIZA O. ARES URIEL C. QUILINGUING EDITORIAL CONSULTANTS LIEZL RIZAA.O.DELOSO ARES EDITORIAL CONSULTANTS JOE PALABAO LIEZL A. DELOSO ATTY. MARIO T. JUNI RENEJOE MICHAEL BAÑOS PALABAO ATTY. ATTY. ROBERTO A. CANTAGO MARIO T. JUNI JR. MARKETING CONSULTANTS RENE MICHAEL BAÑOS LEGAL COUNSELS ATTY. ROBERTO A. CANTAGO JR. MARKETING CONSULTANTS LEGAL COUNSELS

BUREAUS/AGENTS

BUREAUS/AGENTS CEBU CITY RAUL CARDONA 0927 2251300 CAGAYAN DE OROJESSIE - RIZAPALABAO O. ARES-0910 0920-9600223 DAVAO CITY 6681733 CEBU CITY CARDONA 2251300 BUTUAN CITYRAUL OBET SAMONTE0927 0905 7495220 DAVAO CITY MARY JESSIE PALABAO BUKIDNON ANN NOBLE 0910 09166681733 7276618 BUTUAN CITY -CITY ARJAYED FELICILDA - 0949-328-4099 VALENCIA BAUL 0920 9019294 BUTUAN CITY ROBERTO OBET SAMONTE 0905 OZAMIZ CITY ATTY. CANTAGO JR. 7495220 0918 8070707 BUKIDNON MARYM. ANN NOBLE 0916 MIS. OCC. MARISA MANLAPIG 09287276618 9538828 VALENCIA CITYWILLY ED BAUL 0920 9019294 GINGOOG CITY RAMOS 0926 1691016 OZAMIZ CITYMIS. ATTY. ROBERTO CANTAGO JR. 7389130 0918 8070707 WEST OR. JUN FELICILDA 0906 MIS. OCC. M. MANLAPIG 0928 9538828 EAST MIS.MARISA OR. JESSIE DAHAY 0935 9058038 WESTLUCRESIA MIS. OR.JERUSALEM JUN FELICILDA 0906 7389130 PUERTO,CDO ARMM REGION REGION SONY SONY SUDARIA SUDARIA 0917 0917 3247258 3247258 ARMM ILIGAN CITY/LANAO - JEFFREYV.OPONDA - 0935-2796817 ILIGAN CITY LENNETH GULA 0918 2986719 MARAWI CITY ROLLY ASA MADALE 0916223 1590131 ILIGAN CITY TOMAWIS 063 8366 PAGADIAN CITY ASA AL FRANCISCO 09121590131 8484037 MARAWI CITY MADALE 0916 CAGAYAN DE DEL OROSUR JOESAHRIA PALABAO 0905 1569709 LANAO MARUHOM CLAVERIA DAVID SUDARIA 0926 1096831 MARANDING ELEANOR TAPITAN 0926 1888871 AGUSAN SUR - MANUEL EGAY 0925 213 1640 ZAMBO CITY CAMCER I. ORDOÑEZ 0908 7804348 PAGADIAN CITY AL FRANCISCO 0912 8484037 IPIL, ZAMBOANGA SIBUGAY ALBERTO ALCORIZA Member: CAGAYAN DE ORO JOE PALABAO 0905 1569709 PUERTO, CDO VICTOR ALCOVER 0926 9778513 CLAVERIA SUDARIA 0926 1096831 -Philippine PressDAVID Institute MANOLO FORTICH, BUK. ALFONSO LEDESMA Member: de Oro Chamber of Commerce and -Cagayan Cagayan deFoundation, Oro Chamber of(Oro Commerce and Industry Inc. Chamber) Industry Foundation, Inc.de (Oro -Misamis Oriental - Cagayan OroChamber) Association Misamis Oriental(MOCAP), - CagayanInc. de Oro Association of Publishers of Publishers (MOCAP), Inc.

Looking for an efective print Ad result for your C, D & E market?

Advertise to: INDANAO

AILY

ANG NEWSPAPER NG MASA

ANG NEWSPAPER NG MASA CIRCULATING IN MINDANAO

Geleng Building, Lapasan Highway, Cagayan de Oro City TEL. NOS.: (088)856-3344, (08822)74-53-80, 72-33-44 CELL NO. : 0917-7121424, 0923-432-0687

Increasing Awareness THIS is the understatement chosen by most on strategic planning in their efforts to increase market share. This however is most elusive to most due to the wrong communications tools utilized.

The power of money and investment while substantive is not the “be-it” of all strategies, it is the implementation of correct management directives laid out that will determine the success and failure. Some forty years ago with the popularity of advertising agencies (reference to the TV series Mad Men) sharp mad men created the strategic objectives adhered by clients who did not perpetuate their know-it-all attitudes.

Today is different. The agencies have been reduced to account management servicing rather than strategic thinking on how and when and where etc. to establish brand sustainability.

Market shares are derived from statistical presentation not necessarily based on financial reportage but on creative assessment to bring about the desired rationale.

The digital age has changed the market matrix all together bringing the global community within reach. The problem as well is it has become personalized or niche rather than the shotgun approach towards the delivery of a message to a broad grouping of your market.

After all there is the saying the blind leading the blind... and it is the investor capitalist who loses out to the dumb and incompetent marketer who does not live, breath or believes in the brand he/ she sells.

This is critical. There is no way one can be successful in selling without believing in the brand itself. While surveys are most effective it can also be most expensive making it prohibitive.

The alternative of course is focus groups which are not scientific and necessarily objective in deriving perceptions.

With communication the tools have strategic values but let us not forget they remain to be tools and only when utilized pragmatically can one extract the desired output called awareness. Redundancy is key as well but the issue with redundancy is unsustainable cost. Communicating the message loud and clear is important and only when bringing this to a larger market does it require redundancy as well as added cost spreading to other platforms... i.e. TV, radio, print, billboards and now the internet are traditional tools.

A girl named Arizza DEVOTION knows no age.

For her awe-inspiring role in building libraries and countering the culture of guns with books and education in Mindanao, 17-year-old Arizza Ann Sahi Nocum recently received an award from the National Commission for Culture and the Arts (NCCA) and the National Library of the Philippines (NLP).

Arizza, an Industrial Engineering freshman at the University of the Philippines, was recognized by the NCCA’s National Committee on Library and Information Services (NCLIS) “for her exemplary and invaluable contributions in the field of library and information services by building

libraries, distributing books, and promoting reading to underserved children.”

The Philippine Librarians Association Inc. (PLAI) also joined the NCCA and NLP last November 4 in giving the certificate of recognition to Arizza for playing a key role in her ChristianMuslim parents’ advocacy to distribute books, grant scholarships, provide the free use of computers, and build libraries in conflict areas in Mindanao since 2001.

The young Arizza, who is presently the administrator of the Kristiyano-Islam (KRIS) Peace Library, is the daughter of Armand Dean N. Nocum (a Roman Catholic) and Annora Sahi

Nocum (a Muslim).

Armand, a former newspaper journalist, and his wife Ann conceived of the Kariton Y Libro Group (KLG) in 2001 and the ABook-Saya Group (ABSG) in 2008. Both projects aimed to spread happiness to children in Mindanao through books and education.

These endeavors eventually paved the way for the creation of the KRIS Peace Library in Manicahan, Zamboanga City (a known Abu Sayyaf lair).

Two other KRIS libraries were soon constructed in a slum area in Quezon City and in a relocation site for Ondoy typhoon and fire victims in Rodriguez, Rizal; and another two were

SUPERBRANDING

HARRY TAMBUATCO The digital age has changed the market matrix all together bringing the global community within reach. The problem as well is it has become personalized or niche rather than the shotgun approach towards the delivery of a message to a broad grouping of your market.

Then there is also belowthe-line efforts that work in smaller groupings creating events with gimmicks to promote the excuse or rationale for the event. i.e. a beach party celebrating the use for example of sun tan lotion, or apparel etc... a disco dance to launch or TAMBUATCO/PAGE 7

SPEAKING OUT

IGNACIO BUNYE built near a Moro Islamic Liberation Front (MILF) stronghold in Zamboanga Sibugay.

NLP Director Antonio M. Santos noted how three of the libraries were constructed in conflict areas, helping save local children from terrorism, rebellion and criminality by giving BUNYE/PAGE 7

BusinessWeek

MINDANAO

Views.Opinion

Colorectal Cancer: What You Should Know (First of Two Parts) AGE, they say, is a determinant of many things in life: when one reaches the golden age, which is pegged at 50, it is often equated with wisdom, experience, and maybe stability in all aspects: emotional, spiritual and economics. But, reaching the golden age likewise brings with it certain diseases : JUST BEING 50 puts one at risk for the big C! One of which is Colo-Rectal Cancer.

The Colon is the first 4-5 feet while the rectum is the last few inches of the digestive system. No one really knows the exact cause/s of why one would get the Big C. Research has it that people with certain risk factors are more likely to develop it.

And according to studies, these include : age over 50. More than 90% of diagnosed cases occur after age 50, with mean average age at 72! A strong family history, especially so when the family member has been diagnosed with the illness at an earlier age, puts one at risk too.

The presence of polyps ( which are growths in the inner wall of the colon or rectum ), genetic alterations, are likewise known factors. Noticeable here is that, those

House... from page 9

requirements of the PFC, and that any donation, contribution, subsidy or financial aid to the PFC shall be exempt from taxes of any kind and constitute allowable deduction in full from the income of the donors,

BPI...

from page 5

to 70 percent of BPI transactions are done online. The broadband stick is set to benefit BPI’s almost four million customers. BPI is the country’s third biggest bank in asset size and is the oldest banking institution in Southeast Asia, established in 1851.

Bunye... from page 6

them a better alternative.

“Young Arizza is not a professional librarian, but she is a role-model for all librarians,” Santos said.

The NLP head recalled a picture he saw at the KRIS Library website where a seven-year-old Arizza was shown giving a speech to kids during a book-donation program.

Arizza’s dedication to her family’s mission really deserves to be recognized. Just last August, Arizza became the first Filipina to win an award from the prestigious

HEALTH IN FOCUS

also commonly associated with Amoebiasis, complicates further the problem, which tends to mask the real problem: which could be a Malignancy affecting the Colon! Weight loss, is another warning signal. I have seen actual cases of late diagnosis because the weight loss was attributed to one’s desire and actions of losing weight! Feeling tired all the time, nausea and vomiting , when present with any of the above symptoms should already alert one to seeking immediate medical attention!

How many lives would have been saved if, once the illness is detected early, treatment can be initiated.

One caution though: the above symptoms are not the sole property of ColoRectal Cancers. Meaning, other health problems may cause them. Thus, seeing your friendly Physician is a wise move indeed.

contributors or givers for income tax purposes.

Rep. Rufus Rodriguez (2nd District, Cagayan de Oro City) said the approval of these four tax provisions would give the necessary support to help the “dying” film industry.

The proposed “Local Film Industry Development

Act of 2011” was filed pursuant to the constitutional guarantee on freedom of expression and the principle of giving priority to arts and culture to foster patriotism and nationalism, accelerate social progress, and promote total human liberation and development according to its authors.

Just last month, Globe was awarded as the country’s Broadband Service Provider of the Year by global research firm Frost & Sullivan for its innovative, relevant, and affordable services under its Tattoo product lines, Tattoo Nomadic and Tattoo@Home.

The award was based on Globe Telecom’s revenue growth, category market

share and growth in market share, leadership in product innovation, breadth of products and services, major customer acquisitions, and subscriber base and growth.

In 2010, Globe Telecom’s broadband segment posted double-digit growth in subscriber base and revenue growth at 50% and 75%, respectively, from the previous

year. In its second quarter disclosure this year, Globe declared that its broadband subscribers have gone up to 1.3 million, 39% higher year-on-year. The robust subscriber pick-up sustained revenue gains, with broadband service revenues up 42% to close the first half of 2011 at P3.6 billion, compared to P2.6 billion in the same period last year.

Zonta International Young Women for Public Affairs (YWPA), a global organization that aims to advance the status of women through service and advocacy.

She donated part of her US $4,000 prize for the expansion of their Quezon City KRIS Library. From the NCCA and NLP, Arizza received a plaque and books (with a pledge for six more boxes of books from the Asia Foundation for the KRIS libraries, including one to be built in Basilan).

Of her most recent award, Arizza said: “This event has been an eye-opener. What the youth needs today is to

hear something like this.

To hear that libraries are important, that books are important; that reading, that learning is essential to progress.”

Readers who are interested in helping the Nocums achieve their mission can

visit their website, www. krislibrary.com, or contact Arizza at 0999-5609435, (632) 3522313/ (632) 5718997, or e-mail her at arizza.nocum@gmail.com.

Note: You may email us at totingbunye2000@gmail. com.

Tambuatco...

and thereby too expensive but when properly utilized is most effective and least costly.

I suppose the ability to comprehend PR is foremost before sourcing the proper professional PR agency to deal with. Awareness generation is a standard requirement to marketers.

from page 6

launch a fragrance... a sports competition to generate an on-going awareness campaign on for example health drink, etc.

PR is key to maintaining brand presence which to some is too extravagant

7

The 4 P of Product Marketing

enumerated, are things that sometimes we have no control of. The modifiable factors, meaning, something can be actually done, and which have strong study correlates to Colo-rectal Cancer are : cigarette smoking and DIET. Diet that is high in fat, low in calcium and Fiber, very low in fruits and vegetables . These last two factors, are lifestyle choices: which you and I can do something about.

Knowing where one stands with the possibility of acquiring or not being at risk for the Big C, it is likewise a MUST for one to know what to observe in one’s body.

These so called symptoms , are considered the “ WATCH LIST “ one must observe: the most common of which is a change in bowel habits. Where before, one is constipated, there is now diarrhea, or the reverse may happen.

Sometimes, one describes the calibre of the stool as goat like. Included here is the frequency of the bowel movement. This poses some difficulties at times when seeking consult. The diarrhea is sometimes misdiagnosed as a simple form of acute gastro- enteritis or infectious in nature, like amoebiasis. The presence of blood in the stool, which is

DR. MARY JEAN LORECHE-DIAO

Nov 14-17, 2011

Four elements play a role in a customer’s decision to buy a product: the product itself, the price of the product, the place and the promotion of the product.

Product: • What is the physical product?

• What additional features are needed?

• What are the funct i ons or u s e s of t he product?

• What services need to be provided?

• Does the customer expect guarantees or warranties?

• How should t he product be packaged for shipment?

• How should it be packaged for the consumer?

• What images should the product project?

• What brand name should be used?

Price: • What price is needed to make a profit?

• What pr i c e w i l l customer be willing to pay?

• Who determines t h e pr i c e c u s tom e rs will pay?

• Should discounts and allowances be pro-

BUSINESSWEEK MINDANAO ADVERTISING DEPARTMENT TEL. NOS.: (088)856-3344, (08822)74-53-80 0917-7121424

vided?

• Should coupons, rebates, markdowns or sales be used?

• Should credit be extended to customers?

• How should t he bu s i n e s s re s p ond to competitor’s prices?

Place: • How will the product reach the customer?

• How will products be handled, stored, displayed and controlled?

• How will orders be processed?

• Who will b e responsible for products that are damaged or not sold?

• What kind of traffic pattern fit the buying patterns of target customers?

Promotion: • What information do customers need?

• Should promotions b e i n for m at i on a l or persuasive, or merely reminder messages?

• Do all customers need the same information?

• What combination of advertising, personal selling, sales promotion, and publicity is needed?

• Will mass or indi-

PSBank.. from page 5

loans and investments rose

by P880 million, offsetting a decline of P831 million in trading gains, PSBank said.

The bank said the growth in interest earnings was propelled by consumer loans and income from investments, which were up by 12% and 15%, respectively.

Deposits in the ninemonth period grew by 16% or P14 billion, but the bank did not say up to how much.

PSBank’s assets amounted to P116.5 billion, rising by 12% from P103.70 billion last year.

“While our nine-month results were just slightly ahead of last year’s performance, we are pleased with the performance as it reflected good growth of our core business,” Mr. Garcia

FRANCHISING

RUDOLF A. KOTIK

vidual promotion be most effective?

• What media should be used?

• How often must information be communicated to franchisees and customers?

Rudolf Kotik is the founder of RK Franchise Consultancy Inc, which developed more than 300 Filipino Companies into Franchise Systems, with address at G/F Minnesota Mansion, 267 Ermin Garcia Street, Cubao, Quezon City. Tel. 9122946, 9122973, Cebu Tel. (032) 273.3827, 238.3933 Email: rk@ rkfranchise.com; Websites: www.rkfranchise. com, www.fifa.ph, www. franchise.ph, www.cebuexpo.com. was quoted as saying in the statement.

“The results reflected progress in building our presence in the consumer segment as we saw [a 12% growth in consumer loans],” he added.

He further said growth in the consumer segment was due to a wider branch and automated teller machine networks. As of end-June PSBank had 187 branches and 417 automated teller machines (ATMs) nationwide.

Mr. Garcia said PSBank wants to finish the year with 200 branches and 500 ATMs. He reiterated that the bank is confident of hitting its P2-billion net income targetfor the year.

PSBank shares closed at P70.20 apiece when theese were last traded on Nov. 9.

CAGAYAN DE ORO MAIN BRANCH P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491 CORRALES BRANCH Corrales Ave., Cagayan de Oro City DIVISORIA BRANCH Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631 LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739a

8 Nov 14-17, 2011

Aggie.News

P13-M for Misamis irrigation projects THE Department of Agriculture is allotting P13 million to rehabilitate two communal irrigation systems (CIS) in Ozamis City, Misamis Occidental to enable the province to attain 100 percent selfsufficiency in rice in the next two years from the current 84% level.

Agriculture Secretary Proceso J. Alcala said the two irrigation projects are the Labo and the Clarin CIS that serve a combined area of 160 hectares.

When completed, the L ab o CIS will irrigate a total of 118 hectares, while Clarin will irrigate 42 hectares.

Initially, the two systems were allotted with P6.5 million, but Secretary Alcala doubled it to P13 million, upon knowing

NTC... from page 4

Each of the network involved in the interconnection should provide the interconnection links or circuits required to efficiently

BSP...

from page 5

cidental Mindoro, Oriental Mindoro and Romblon; Region 5: Albay, Camarines Norte, Camarines Sur and Catanduanes; Region 6: Antique and Iloilo.

Similar relief measures were extended to thrift and rural/cooperative banks in areas that were affected by landslide/flooding in December 2010, the BSP said, and previous typhoons such as Mina (Nanmadol), Juaning (Nock-ten), Cosme (Halong), Frank (Fengshen), Ondoy (Ketsana), Pepeng (Fengshen) and Juan (Megi).

that the province currently produces 84% of its total rice requirements. He challenged the local officials and farmers to attain 100 percent self-sufficiency in rice the soonest possible time, even before 2013, by doubling their irrigation budget.

In particular, he urged farmers to increase their average palay harvest to at least five tons per hectare by employing good agricultural practices – from land preparation to use of good quality certified seeds, proper fertilization, and adoption of posthar-

vest practices.

The country’s current average harvest of palay (unmilled rice) is 3.7 tons (74 cavans of 50 kilos each) per hectare.

The National Irrigation Administration in Region X, through the Lanao-Misamis Occidental Irrigation Management Office under Regional Irrigation Manager Julius S. Maguiling, has achieved 52.71 percent irrigation development in the region.

The region has a total agricultural area 193,830 hectares. Of these, 14,574 hectares have potential for irrigation. About onehalf of these areas are already irrigated by the NIA, commercial or private irrigators, and small land owners. The rest is for irrigation development.

and effectively handle their respective SMS traffic.

In this connection, the networks should ensure that adequate termination equipment are in place to quickly connect the interconnection links and

circuits to their respective network.

Cordoba said that the promulgation of the new SMS interconnection rate was in line with the provision of Republic Act No. 7925 or the Public Telecom-

munications Policy Act of the Philippines which seeks the establishment of fair and reasonable interconnection among public operators and other telecommunications services providers at reasonable and fair cost. (pna)

The BSP said as approved on Oct. 21 by the Monetary Board, its policy-making body, the temporary relief measures are: • excluding existing loans of borrowers in affected areas from the computation of past due ratios provided these are restructured or given relief; • reducing the 5% general loan loss provision to 1 percent for restructured loans of borrowers in the affected areas; • non-imposition of penalties on legal reserves deficiencies with head office and/or branches in the affected areas; • moratorium on monthly

payments due to BSP for banks with ongoing rehabilitation programs; • subject to BSP approval, booking of allowance for probable losses on a staggered basis over maximum of five years for all types of credit extended to individual and businesses directly affected by the calamity; • non-imposition of monetary penalties for delays in the submission of supervisory reports; • allowing banks to provide financial assistance to their officers and employees who were affected by the calamity including those assistance that may not be

within the scope of the existing BSP-approved Fringe Benefit Program; • granting of a 60-day grace period to settle the outstanding rediscounting obligations as of 24 September 2011 with the BSP of all rediscounting banks in the affected areas; and • allowing banks to restructure with the BSP, on a case-to-case basis, the outstanding rediscounted loans of borrowers affected by the calamity.

“The measures will be in effect for a defined period and covered by additional specific and other prudential conditions,” the BSP said.

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Cagayan de Oro City OFFICE OF THE PROVINCIAL SHERIFF NOTICE OF EXTRA-JUDICIAL SALE EJF FILE NO.2011-492 Upon extra-judicial petition for sale under Act 3135 as amended by Act 4118 filed by HOME DEVELOPMENT MUTUAL FUND (PAG-IBIG), as mortgagee against VICTOR CONSTANTINE C. CINCHES married to MELY D. CINCHES, as mortgagor which as of September 9, 2011 amounts to ONE MILLION FIVE HUNDRED NINETEEN THOUSAND THREE HUNDRED NINETY ONE PESOS & 67/100 (P 1, 519,391.67) ONLY, including interests and penalty charges and expense of foreclosure, the undersigned will SELL at Public Auction on December 5, 2011 at 10:00 O’clock in the morning at the Office of the Regional Trial Court, Branch 23, Hall of Justice, Cagayan de Oro City, the following described property below with all the improvements found thereon, to wit; TRANSFER CERTIFICATE OF TITLE NO. T-200987 A PARCEL OF LAND (Lot 1388-F, Psd-10-003705, being a portion of Lot 1388, Cad 237. Cagayan Cadastre), situated in the Barrio of Kauswagan, City of Cagayan de Oro, Island of Mindanao. Containing an area of THREE HUNDRED (300) SQUARE METERS more or less.

All sealed bids must be submitted to the undersigned on the abovestated date, time and place.

In the event auction sale cannot take place for whatever legal reason, the same will proceed on the following day without further notice, posting and publication.

Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 19 Cagayan de Oro City NOTICE OF EXTRA-JUDICIAL SALE File No. 2011-315 Upon extra-judicial petition for sale under Act. 3135 as amended by Act 4118, with respect to real estate mortgage and Act 1508 with respect to chattel mortgage filed by ORO INTEGRATED COOPERATIVE, Cagayan de Oro City with postal address at Tiano Bros. St.,, Cagayan de Oro City, against JULIETO & BEMA GALUPO, of legal ages, and with postal address at B10-42 NHA-P1, Kauswagan, Cagayan de Oro City, herein referred to as the MORTGAGOR, to satisfy the mortgaged indebtedness which as of June 1, 2011, amounts to EIGHT HUNDRED TWENTY SIX THOUSAND FIVE HUNDRED EIGHTY FIVE PESOS & 48/100 (Php 826,585.48), Philippine Currency, plus stipulated interest, penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or his duly authorized deputy will sell at public auction on DECEMBER 5, 2011, at 1:30 o’clock P.M. or soon thereafter at the lobby of the Hall of Justice, Cagayan de Oro City, to the highest bidder, for CASH or MANAGER’S CHECK and in Philippine Currency, the herein described property/ies: TCT NO. T-156166- A PARCEL OF LAND, (lot 2, Blk 10, Psd-10000346, being a consolidated of Block 1, 3, 7, 10, 26, 27, 28, 29, 30, & 64, Psd-10-005673) situated in Bo. Kauswagan, City of Cagayan de Oro, containing an area of EIGHTY ONE (81) SQ. M., more or less, All sealed bids must be submitted to the undersigned on the abovestated time and date.

In the event the public auction should not take place on the said date due to holidays, it shall be held on the next working day without further notice.

Cagayan de Oro City, November 3, 2011

Prospective buyers/bidders may investigate for themselves the title herein above-described and encumbrances thereon, If any therebe.

FOR THE PROVINCIAL SHERIFF

Cagayan de Oro City, October 27, 2011.

BWM NOV. 7, 14 & 21, 2011

(Sgd.) RICO A. REMALIC Sheriff IV

(Sgd.) JAN B. ACERO RTC Sheriff IV BWM: NOV. 14, 21, 28, 2011

BusinessWeek

MINDANAO

DA urges banking innovations vs. agri-fishery financing gap DEPARTMENT of Agriculture (DA) Secretary Proceso Alcala is calling for rural banking innovations that will increasingly help the agri-fishery sector reduce its estimated P252-billion financing gap and improve its access to credit so more funds can be tapped to further hike nationwide agricultural and fisheries production.

He raised urgency for such innovations and expressed concern that the sector has lesser funding sources, noting Bangko Sentral ng Pilipinas data show the number of rural banks nationwide already declined to 607 institutions in December 2010 from 631 institutions the year earlier due to either closure or merger.

“We therefore welcome all innovative banking policies and programs aimed at strengthening rural finance institutions and making lending services more accessible to small farmers and fisherfolk - join us in lifting their lives so they can be progressive rural entrepreneurs and the country can achieve sufficiency in food,”

he urged participants in the 52nd Charter Symposium of Rural Bankers Association of the Philippines (RBAP) held this week in Metro Manila.

Citing latest available Agricultural Credit Policy Council (ACPC) data, Alcala said estimated total credit requirement for palay, corn, coconut, sugarcane, fisheries and other local priority commodities already hit P359 billion in 2010.

“Of this amount, banks were only able to finance P107 billion or 30 percent, leaving a financing gap of about P252 billion,” he said.

He noted the agri-fishery sector suffered such gap despite the 13.4 percent growth in domestic agricultural lending during the past year.

Alcala lauded the rural banks for extending to the sector last year loans totalling nearly P57 billion, saying this amount is 5.1 percent higher than what such lenders released in 2009.

He also commended the banks for complying with the Agri-Agra Law. DA/PAGE 9

Bukidnon...

of Kaamulan will not only give a boost to the province’s tourism capability but it would also provide a venue for the natives of Bukidnon to trace its cultural beginnings and gather in a truly ethnic celebration.

Bukidnon’s Kaamulan festival is celebrated yearly from the third week of February and culminates on March 10, the province’s foundation anniversary.

It is considered as the country’s authentic ethnic festival and every year, local and foreign tourists alike come to Bukidnon to witness cultural presentations and games that is truly a unique experience.

from page 2

indigenous affairs office and known among natives as Datu Makabadbad also disclosed that next year’s celebration will showcase the capabilities of the Bukidnon Lumads in crafting indigenous products as well as in performances that will give people insights and knowledge on Bukidnon’s rich cultural heritage.

The IP leader said, most of the lumads or indigenous people here in Bukidnon have already forgotten their tradition and varied cultural practices especially among the young generation.

He said, the celebration

Ateneo... from page 11

“We are very open about getting convinced by each other.

Everyone is responsible for their own work but we’re responsible together.”

It’s NOT High School Musical The trio is very excited to show the theater going public a story that is not what they would typically expect.

“Joel told me that people were wondering if it was going to be like High School Musical.

It never occurred to me to write that kind of show. It won’t be like that at all. There will be basketball but it’s not the way people would expect it,” Del Mundo pointed out.

Trinidad added, “People will see something they haven’t seen and realize something that they haven’t realized before.

But we’re hoping it won’t just be something tied to Ateneo and La Salle. Like, when you watch Ms Saigon for instance, you don’t think of the Vietnam

War. It’s about the love story, the conflict and how it changed people.”

Realization of a 30 year old dream Of course, Rivalry would not be complete without another Trinidad playing a special part in it. Gatchalian has actually written a part for his good friend, Noel, and is looking forward to seeing his dream project come full circle. “I wouldn’t have it any other way,” he explained with a smile.

Noel’s son is just as excited to see his father on stage, singing a song Joel has written especially for him.

“I’ve never written anything for my dad to sing before. It’s probably my favorite number.

It’s very vaudeville, and my dad will sing the hell out of it, “explained Trinidad.

Rivalry: Ateneo-La Salle The Musical opens on January 27, 2012 at the Meralco Theatre and is produced by The 4th Wall Theatre Company. Ticket outlets to be announced later.

BusinessWeek MINDANAO

Congress.Watch

Nov 14-17, 2011

9

Rufus: Losing water firm paid execs P11.6M

A

SUBSIDIARY of the Local Water Utilities Administration (LWUA) paid its executives a total of P11.6 million in 2010 despite losing more than P25 million, Cagayan de Oro City Rep. Rufus Rodriguez said on Friday.

Citing a Commission on Audit (COA) report, Rodriguez said LWUA Consult, Inc. earned a total income of P6.83 million last year but incurred losses amounting to P25 million.

He said the excessive allowances and salaries of members of the boards of directors and officers of LUWA Consult accounted for nearly half of its losses.

“The board chairman earned P1.6 million, his five colleagues in the board pocketed more than P6 million, while the other officers were paid P1.7 million.

Rodriguez

Additionally, they received P2.8 million in representation, transportation and incentive allowances,” he added.

He pointed out that in 2009, the LWUA subsidiary paid its directors and officers excessive salaries and allowances while losing P18.59 million.

Rodriguez did not identify the board members and officers of LWUA Consults, Inc., but a check with the LWUA website showed that the subsidiary’s directors were former congressman and then LWUA chairman

Prospero Pichay Jr., Eduardo Bangayan, Aurelio Puentevella, Daniel Landingin, Proceso Domingo, Emmanuel Malicdem, Wilfredo Feleo, Edwin Ruiz, and Arnaldo Espinas.

Its officers were Proceso Domingo, president and chief executive officer; Edwin Ruiz, executive vice president; Armando Fernandez, vice president for technical operations; Alfredo Espino, vice president for business development; and Ellen Te, vice president for administration and finance.

Pichay, a staunch ally of the Arroyos, has been replaced as LWUA chairman. He is facing charges before the Department of Justice in connection with a water agency’s acquisition

of a thrift bank that was on the verge of collapse.

LWUA formed its subsidiary in 2009 “specifically to augment and complement LWUA in its primary task of promoting and developing provincial water supply systems by providing specialized technical assistance to local water utilities and other water supply developers and providers.”

Rodriguez said it is clear that the mandate of LWUA and its subsidiary “are one and the same.”

He said the subsidiary was formed so that LWUA could pay more emoluments to its officers who sat in the board of LWUA Consult.

He called for the abolition of the losing subsidiary.

House body okays tax provisions in film industry bill THE House Committee on Ways and Means has approved all tax provisions in the proposal to promote and support the development and growth of the Philippine film industry by reorganizing the Philippine Film Development Council (PFDC) into the Philippine Film Commission (PFC).

The substitute bill on the proposed “Local Film Industry Development Act of 2011” was approved earlier by the House Committee on Government Reorganization and subsequently referred to the Committee on Ways and Means chaired by Rep. Hermilando Mandanas (2nd District, Batangas) for approval of its tax provisions.

The bill authored by Reps. Danilo Ramon Fernandez (1st District, Laguna), Rufus Rodriguez (2nd District, Cagayan de Oro City), Maximo Rodriguez (Party-list, Abante Mindanao), Ma. Georgina

de Venecia (4th District, Pangasinan), Lani MercadoRevilla (2nd District, Cavite) and Marcelino Teodoro (1st District, Marikina City) seeks the reorganization of the PFDC created under Republic Act 9167 into the PFC, which shall be an independent agency and whose powers shall include coordination of all programs and policies of government departments and agencies related to the development of the local film industry.

In a recent hearing presided by Rep. Reynaldo Umali, a vice chairman of the Committee on Ways and Means, the panel approved Section 15 ( Privileges of Graded Films) of the bill providing that a grade “A” or “B” shall entitle the film producer to an incentive equivalent to the amusement tax imposed and collected on the graded films by cities and municipalities in Metro Manila and other highly

urbanized and independent component cities in the Philippines pursuant to Sections 140 and 151 of Republic Act 7160.

For “A” films, it shall be 80 percent of the amusement tax collected on such films.

The remaining 20 percent shall accrue to the PFC funds. For grade “B” films, it shall be 65 percent of the amusement tax collected on such films, and the remaining 35 percent shall accrue to the PFC funds, provided that 30 percent of the film that was graded A or B, with the other 70 percent accruing to the film producer.

The committee also approved Section 16 (Amusement Tax Deduction and Remittances) which provides that all revenues from the amusement tax on the graded film which may otherwise accrue to the cities and municipalities in Metro Manila and highly urbanized and independent

component cities in the country pursuant to Sections 140 of RA 7160 during the period the graded film exhibited, shall be deducted and withheld by the proprietors, operators or lessees of theaters or cinemas and remitted within 30 days from the termination of the exhibition to the PFC which shall reward the corresponding amusement tax to the producers and all the talents and workers of the graded film within 15 days from receipt thereof.

Proprietors, operators or lessees of theaters or cinemas who fail to remit amusement tax proceeds within the prescribed period shall be liable to a surcharge equivalent to five percent of the amount due for each month of delinquency which shall be paid to the PFC according to the bill.

Section 21 on Funding was also approved which provides for the initial

Traders...

financial assistance for the rebels who return to mainstream society, under the government’s Social Reintegration Program.

Participants from business entities spelled out various p eace p or tals, which they said their firms never had opened, as part of their corporate social responsibility (CSR) especially in areas where there is strong support for the insurgency movement.

Believing these would help attain a just, comprehensive and lasting peace,

they included in the CSR list the following: quality education for poor but gifted children through scholarship grants–with no cultural/religious biases, school feeding projects, helping communities generate livelihoods, recycling to generate jobs and reduce waste, land and shelter, free medical services, among other existing CSR programs.

Provincial Administrator Provo Antipasado Jr., who leads the Bukidnon Integrated Peace and

Public Safety Committee (BIPPSC), likewise, said this is a manifestation of the groups’ tireless commitment to peace in support to President Benigno S. Aquino III’s efforts to attain lasting peace in the country.

“After all, the cause of peace cannot be the work of government alone. Peace comes from being able to contribute the best that we have, and all that we are, towards creating a world that supports everyone,” Antipasado said.

exceeded the entire Philippine banking industry’s average compliance of up to 20 percent only, he noted.

He pointed out such average compliance involved modes other than direct loans to the law’s target agricultural and agrarian reform beneficiaries.

Alcala reported earlier data show all banks nationwide released in 2010 a total of P25 trillion in

loans. Of such total loan amount, he said only P624 billion or 2.5 percent went to the agriculture, fishery and forestry sector.

Data also show only 11 percent of such loans for the sector originated from the government institutions Land Bank of the Philippines and Development Bank of the Philippines, he noted.

He said private banks,

including rural banks, provided the remaining 89 percent of loans to the sector last year.

Earlier, DA announced ACPC allotted an initial P400 million in credit for crop production of typhoon ‘Pedring’ farmervictims.

DA said it decided to implement such credit program through cooperative rural banks. (pna)

funding of the PFC, there shall be created a Philippine Film Commission Fund Account to be deposited in the National Treasury. It shall be included in the annual General Appropriations Act and shall be constituted from the proceeds from a special film commission tax of P1.00 to be levied on all admission tickets of movie houses in the country for a period of 20 years.

To augment its operational expenses, the PFC may utilize the remaining 20 percent and 35 percent of the amusement tax collected during the period grade A and B films are exhibited. It may also impose reasonable fees and charges for services rendered provided that the amount actually collected shall be deposited in the National Treasury as a special account in the General Fund and may be used to augment

its maintenance and other operational expenses, capital outlays except the purchase of motor vehicles, subject to existing accounting and budgeting rules and regulations.

The PFC may also secure funding from the Philippine Amusement and Gaming Corporation in the amount equivalent to two percent of its gross income necessary to subsidize the production of 30 films annually.

Lastly, the committee approved Section 22 on Authority to Accept Donations which provides the PFC may accept donations, contributions, grants, bequests or gifts, in cash or in kind, from various sources, domestic or foreign, except from movie producers relevant to its functions. Cash donations shall not be used to fund the personal services requireHOUSE/PAGE 7

Iponan...

cial task force hopes to put a stop to all illegal hydraulic operations in the identified areas and prevent the illegal miners from going back to hydraulic operations.

Apart from finding effective solutions to the recurring siltation and sedimentation problems of Iponan River, the task force also aims to continually plan and implement strategies that would lead to a win-win solution into the problem.

from page 1 from page 1

the Governor said.

Nearly 100 participants from the business sector, the media, policymakers, law enforcers, environmentalists, educators, health care workers, emergency service staff members and civil society organizations, among other groups, have taken steps to attain peace.

Calingasan, meanwhile, reiterated that the provincial government extends

DA...

from page 8

“Last year, rural banks again recorded the highest compliance with such law with nearly 33 percent of total loans going to agriculture and agrarian reform clients - this is way beyond the 25 percent required under the law,” he said.

Such accomplishment by the rural banks also

“We are at the losing end since there is no transparency on the part of mining companies,” Rodriguez said.

On the other hand, Unified Task Force Iponan is now finalizing a draft memorandum of agreement defining and delineating the functions, duties and responsibilities of participating agencies.

The creation of the spe-

Palawan... from page 1

were cast to trim the list of more than 440 contenders in over 220 countries down to a shortlist of 77.

The group was then further cut to the 28 finalists by a panel of experts.

Anyone in the world was then able to vote for the final seven via telephone, text messages or Internet social networks.

Founded in 2001 by filmmaker Bernard Weber in Zurich, the foundation New7Wonders is based on

the same principle on which the seven ancient wonders of the world were established.

That list of seven wonders was attributed to Philon of Byzantium in ancient Greece.

New7Wonders said its aim is to create a global memory by garnering participation worldwide.

But even as the natural wonders poll came to a close, the New7Wonders foundation has set its eyes on a new survey -- the top seven cities of the world. Participating cities will be announced on January 1, 2012.—interaksyon

10 Nov 14-17, 2011

MisOr•Today

BusinessWeek

MINDANAO

MisOr LGU invites investors to Lasang Secret Adventure

By Misamis Oriental Provincial Press Office

T

h e Prov i n c i a l Government of Misamis Oriental headed by Governor Oscar S.Moreno is inviting private investors to take a closer look at the future of the Lasang Secret Adventure Park in Initao municipality.

While it may at first seem rather far from Cagayan de Oro and other urban areas of the region like Iligan, Marawi, Ozamiz and Gingoog, pretty soon it’s going to be the nearest facility of its kind to the soon-to-open Laguindingan international standard airport, just two municipalities away.

Figures from the Civil Aviation Authority of the Philippines (CAAP) in Lumbia Airport show passenger traffic increased by 19 percent (209,846) from 1,091,656 in 2009 to 1,301,502 in 2010.

Cargo traffic grew even faster by 38 percent (6,131.84 metric

MORENO

tons) from 16,112.72MT in 2009 to 22,244.56MT in 2010.

As a result, the number of flights fielded by the three major domestic carriers increased 17 percent (1,830) from 10,760 in 2009 to 12,590 in 2010.

Air passenger and cargo traffic is expected to grow even further with the transfer of commercial air traffic operations from Lumbia to Laguindingan in the middle of next year.

“We’re opening the Lasang Eco-Lodge and Day Spa on October 18,” said Gov. Oscar

FOR YOUR ADVERTISEMENTS PLACEMENTS CONTACT

S. Moreno. “This will enable visitors to take their time in exploring the park as well as open it to the corporate market for workshops, seminars, trainings and team building programs.”

The P17.2 million Lasang Eco-Lodge and Day Spa will complement the restaurant and function rooms with suite, double, single and dormitory rooms to serve all market segments. It will also have a lobby and reception area, business center, administrative office, kitchen, linen and laundry areas, storage and utility rooms to provide guests with all the amenities of downtown hotels.

Of course, the Lasang EcoLodge’s piece de resistance would be its Day Spa where guests have a choice of relaxing with either the traditional hilot with trained masseurs or the more cosmopolitan Jacuzzi for jet setters and corporate denizens.

Facilities and amenities aside, there’s just no comparison since there’s no other facility this side of the province or

nearby cities which can match the ambience and mystery of the Lasang Secret Adventure Park which cradles the Lasang Secret Adventure is nestled within a 50.58-hectare virgin mossy forest divided in two by the Iligan-ButuanCagayan-Road (ICBR) covering portions of Initao’s barangay Tubigan and Libertad’s barangay Gimanlayan ( on the left side traveling west and across the Initao-Libertad Protected Landscape and Seascape to the right).

In September 16, 2002, then President Gloria Arroyo issued Presidential Proclamation No. 260 declaring Initao National Park and a portion of the Initao-Libertad marine waters as a protected area and its peripheral areas as a buffer zone under Republic Act 7586 (NIPAS Act of 1992) subsequently named the InitaoLibertad Protected Landscape and Seascape (ILPLS).

The Provincial Government of Misamis Oriental manages and supervises the Lasang Secret Adventure Park through a Special Use Agreement in Protected Area (SAPA)-DENRX-2010 issued by the DENR covering an area of 5,000 square meters within the ILPLS.

The newly opened Lasang Restaurant & Coffee shop

The P3-million Lasang proj e c t f a l ls w it h i n t he 1,300.78-hectare ILPLS traditionally known to locals as Lasang (Cebuano for forest).

Old wives’ tales recall the legend of the old forest as the home of “apo” (dwarves) and anyone who dared venture into it was allegedly never seen again.

These days, however, guests can take the boardwalk at their leisure to explore the inner sanctum of the ILPLS, the last remaining stand of virgin forest in the province with its centuries-old trees and exotic flora and fauna such as the rare Philippine tarsier, hundreds of long tailed macaque monkeys (amo), monitor and sailfin lizard or iguanas (palaos and ibid or bayawak), and flying lemurs (kagwang).

Forester Liza B. Requiña, Protected Area Superintendent (PASu) of the InitaoLibertad Protected Landscape and Seascape, said the protected area has 26 identified species of trees, foremost of which are 100-year-old trees locally known as Talisai gubat (Elacocarpus monecera combretaccae), two of which are just a few steps from the limestone cliffs overlooking the sea and other Philippine heritage hardwoods like Molave (Vitex paniflona verbanaceae), Narra (Pterocarpus indicus Fabaceae) and Teak (Tectona grandis Verbenaceae).

According to data gathered by Cherry G. De Leon , guests and visitors have an opportunity to see rare birds like the green imperial pigeon (bawod), native dove (alimokon), emerald dove (manatad) , serpent eagle, Philippine Megapode (kaheal), a.k.a. Philippine Scrubfowl or Tabon Scrubfowl and Philippine Sparrow Hawk.

Other species monitored and validated by the DENR staff include King spiders and rare priority species like Steere’s Pitta, Hanging Parakeet, Little Slaty, monitor lizards, Philippine python and the Philippine monkeys (long tailed macaque).

Wildlife enforcement officer Eddie Macasusi says tarsiers sightings have been recorded in the area since 1987 and estimates their numbers could exceed 20 since they are nocturnal animals not usually sighted during the day.

The Landscape side can be accessed through a 100-meter treetop board walk which leads to a 75-step spiral staircase up to two 12 meter hanging

bridges followed by a 24 meter monkey bridge. From there you can exit either through the 120-meter zipline or go back the same way through the hanging bridges, spiral staircase and boardwalk.

The Seascape side features an adventure trek which accesses four of the area’s 30 caves which are open to the public, one of which is home to split-nose bats. Spelunkers can enjoy the sights of their stalactites and stalagmites although they would have to do it on their backs since access is quite limited only through crawling.

Seascape guests can also try viewing the wide variety of fish in the protected area and go swimming or snorkeling amidst the wide variety of coral found beneath the sea.

Finfish identified by the Protected Area Superintendent (PASu) office headed by Ms. Requiña at the proposed marine park include the Blacktipped sardine (malangsi), Striped sea catfish, Flying fish (bangsi), Red squirrel fish (baga-baga), King snapper (sagision), Soldier fish (moong), Papuan trevally (trakito), Lapu-lapu, Katambak, Butterfly fish (alibangbang), Wrasse (labayan), Parrot fish (molmol), Surgeon fish (indangan), Indian mackerel (an-

duhaw), Trigger fish (pakol, pugot), Toby (tikong), Tree-bar porcupine fish (botete) and flounder (palad-palad).

Dive sites, swimming areas for adults and children, picnic tables, campsites, an open cottage with view deck, barbecue pits, rest rooms, pay toilets and a conference hall are among the attractions and amenities in the Seascape side of Lasang.

Guided tours by park rangers are available by previous arrangements.

The strategic location of Misamis Oriental makes the province a major transport and transshipment hub in the upper half of Mindanao.

Misamis Oriental and Cagayan de Oro have been major contributors to the development of Northern Mindanao (Region 10). Cagayan de Oro, serves as a convergence point for commerce, education and services where most of the regional line agencies, banks and financing institutions and the best colleges and universities in Mindanao are located.

Discover the beauty of Misamis Oriental at Lasang Secret Adventure Park in Initao.

For inquiries, call the Provincial Tourism Office at (08822) 727275. (Misamis Oriental Provincial Press Office)

BusinessWeek MINDANAO

Meet and Greet with Mario D’ Boro’s Fabio Ide INITIALLY you would think he is half-Filipino because of his Asian features, but this cutie is from Brazil. He is partly Asian though, because of his Japanese lineage. He was born under the zodiac sign Capricorn.

He is popularly seen in TV commercials and the most popular TV Show, Survivor Philippines. Currently he is one of Mario D’ Boro’s brand endorsers and happily touring around SM Department Store branches nationwide sharing how ario D’ Boro has change his life.

Inviting all SM shoppers to get up close and personal as this Brazilian-Japanese model will be visiting here in the city of Golden Friendship on November 18, 4:00 in the afternoon at SM City Cagayan de Oro Ground Floor Car Park Building.

Jointly, he will officially open he grandest Shoes and Bags Sale of SM Department Store.

Don’t miss this exciting event on November 18, 4:00 pm. Happening only in SM City

LADIES AND GIRLS FASHION WAREHOUSE SAMPLE SALE

INVITING all ladies to rush to SM Department Store’s Warehouse Sample Sale.

Happening on Nov. 18-20 at 2nd floor SM City Mall Cagayan de Oro. Up to 50% off on wide assortments of ladies and girls teens apparels to choose from.

Plus, for a minimum P399.75 single receipt purchase worth of BNY items, you can Meet and Greet with BNY’s brand endorsers Coleen Garcia and Martin del Rosario on November 20, 2 pm at SM City Mall Atrium.

All of these exciting events happening only in SM Department Store’s Warehouse Sample Sale.

Billboard

The idea for this musical began over thirty years ago when Noel Trinidad, actor, singer and good friend of Gatchalian (from their “Champoy” days) approached him with an idea for an original musical—only it wasn’t about Ateneo and La Salle.

“It was supposed to be ‘Crispa-Toyota: May araw din kayo’ (inspired by ‘Damn Yankees’) those two being the stellar teams in the Philippine Basketball Association (PBA) at that time. It never materialized,” Gatchalian explained.

Years passed and in 2010, Gatchalian started working with known theater writer/director Jaime del Mundo (“Little Mermaid,” “The Lion, The Witch and The Wardrobe”) on “100-A Musical Journey in C Major” for the Insular Life Centennial celebration.

Writing original music for the play renewed Gatchalian’s passion in pursuing his dream project. This time, however, instead of Crispa and Toyota, Gatchalian decided to zero in on two strong UAAP

11

HOTELS

Meet and Greet with BNY’s Coleen Garcia and Martin del Rosario RESTAURANTS A BRIGHT new star to watch for and a dream boy to hang on.

Coleen Garcia is a show business newbie was first s p otte d i n a Sk i n White TV commercial opposite John Lloyd Cruz. It was followed by the e qu a l ly p opular Lewis & Pearl cologne TV commercial where she starred a s “A n g e l”. He r most recent and probably the most notabl e T V commercial appearance is in the Nestea Iced tea series where she plays “Mattina”, the main character’s love interest.

Undeniably, her good looks have made her one of the most sought-after faces in the industry.

On the other hand, Martin del Rosario is equipped with good looks, killer smile, and inn a t e acting prowe s s , Martin Miguel del Rosario is undeniably the c o m plete “Dream b o y ” package. He f i r s t showed-

off his talent in ABS-CBN’s Abt Ur Love as Ray, then a string of projects rained down on him shortly after. As one of ABS-CBN’s fastest-rising male talents, he has been privileged to join a roster of big names in show business in the m o s t talkedab out teleserye, Minsan lang kita iibigin.

In coordination with SM Department Store Ladies Fashion Management Corporation and BNY, Coleen Garcia and Martin del Rosario will throw an exciting mall show at SM City Mall Atrium on November 20, 4:00 in the afternoon. Simply purchase P399.75 worth of BNY items from SM Department Store to get up close and personal with these bright new stars.

Production numbers from both ar t ists and exciting g am e s an d pr i z e s w i l l be something to watch for.

Don’t miss this fabulous event on November 20.

Happ ening only in SM City Cagayan de Oro.

Rivalry: The Ateneo-La Salle Musical coming in January 2012 IN January of next year, musical director and Atenean Ed Gatchalian (“Celeste Music Hour,” “Pilita and Jackie Lou,” and “Champoy ”) is hoping the famed competition between these 2 universities will also get as warm a reception on stage thru “Rivalry: Ateneo-La Salle The Musical.”

Set in 1968, the story revolves around 2 families—one blue (Ateneo) and the other green (La Salle). In the center of the action are two young men— both star basketball players of their respective schools— vying for the affections of a beautiful coed from a nearby girls’ school. While the plot will certainly attract the alumni of both schools to flock to the theater, Gatchalian and his creative team believe it has something for everyone.

After all, love and conflict are 2 universal concepts familiar to people— no matter what school they’re from.

Putting it together

Nov 14-17, 2011

teams: arch rivals Ateneo and La Salle.

“The story has been in my mind for years because I lived those days. So I had a lot of nice memories and I just kept on putting them together. But when I decided to really be serious about this, the first thing I did was I consulted 3 La Sallite friends (Juan Miguel Llamas, Tony Cervantes and Jimmy Morales). Based on their input, I did dummy lyrics. Then I started on the music,” he recounted.

It was then that the synopsis for “Rivalry: Ateneo-Lasalle the Musical” began to take shape.

Gatchalian’s music needed words and he knew exactly who to call— Joel Trinidad (“Crush Hour,” “Defending the Caveman” and “Kaos”), theatre artist, lyricist and son of good friend, Noel.

“As an audition, I wrote one song for Tito Ed. I gave him the lyrics and he set them to music.

That’s where it started,” Trinidad explained.

Soon, the songs began taking shape and the story started coming

together but Gatchalian knew he needed somebody to help him put structure to his vision.

Del Mundo was the perfect man for the job.

“I always said that I would be the perfect person to direct this because I don’t have strong feelings of loyalty to either school. I mean, I went to La Salle Greenhills until Grade 3 but really, I see both sides and my job is to find the commonality,” del Mundo explained.

Serious collaboration on Rivalry began with Gatchalian working on the music, Trinidad penning the lyrics and del Mundo writing the book— three creative minds, each with his own working style.

While this has posed a challenge on several occasions (they are all used to working on their own), all three agree that the creative process has also been quite enjoyable.

Del Mundo elaborated,

ATENEO/PAGE 8

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Grand City Hotel

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Apple Tree Resort and Hotel

Taboc, Opol, Misamis Oriental, Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Pearlmont Inn

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Nature Pensionne

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12 Nov 14-17, 2011

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