BusinessWeek Mindanao Oct 21

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BusinessWeek MINDANAO

Issue No. 19, Volume III •

Market Indicators

as of 5:10 p.m., OCT. 19, 2011 (Wednesday)

FOREX

PHISIX

US$1 = P43.155

4,193.55 points

X X Briefly 0.13 cents

36.29 points

Mining firm hit

DAVAO City – A tribe within the mining area of Sagittarius Mines Inc. in Tampakan, South Cotabato has lambasted militant groups claiming that the company paid its members just to attend the public forum on mining that the provincial government organized on September 23. Dalena Samling, tribal chieftain of Danlag, said the groups that made the accusation told a lie as the tribal members attended the event as they were invited by the provincial government. “Didn’t we have the right to attend the forum? We are just exercising our right to be informed,” said Ms. Samling, adding that she wondered why other groups have been making the accusation when the indigenous communities in the mining site are only protecting their interest on the ancestral domain.--CQ. FRANCISCO

Media action plan

PHILIPPINE and foreign media delegates to the BIMP-EAGA Media Forum 2011 here have agreed to the push for a 4-point action plan that sought to revitalize government and private media collaboration within the sub-region. In a one page Joint Declaration signed at the conclusion of the four-country media gathering, state information officers and private media representatives from Brunei Darussalam, Indonesia, Malaysia, as well as Mindanao and Palawan for the Philippines have collective issued strong resolve to pursue greater collaboration. In its action plan, the group sought to strengthen BEMCA as an organization and endeavour to institutionalize its existence through appropriate process where it can assume legal identity and provide sustainable mechanism for effective BIMP-EAGA state and private media collaboration.

October 21-23, 2011

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House to probe low solar power share

• ‘Arbitrary’ reduction of solar power allocation by DOE questioned By MIKE BAÑOS Correspondent

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UKIDNON2nd District Rep. Florencio T. Flores, Jr. wants to know why the Department of Energy has reduced the allocation for solar photovoltaic (PV) power plants under the Renewable Energy Law to only 50 megawatts (MW) from the initial 269 MW, an 81.4 percent reduction.

“There is neither rhyme nor reason to these reductions in the solar PV capacity for initial installation, which reductions were done by the DOE over very short intervals of time,” Rep. Flores said in a privilege speech delivered recently. Flores filed Resolution No. 1785 the week before directing the House Committee on Energy headed by Rep. Henedina R. Abad to conduct an inquiry in aid of legislation to find out why the allocation for solar PV plants was arbitrarily reduced by DOE. solar/PAGE 9

MOTHBALLED PLANT. Inside view of the mothballed Iligan Diesel Power Plant which can provide the energy starved Mindanao Grid with as much as 90 megawatts of electricity once operational. photo by Mike Baños, NPN

Council defers Swiss Challenge for IDPP By MIKE BAÑOS Correspondent

THE Iligan City Council deferred the Swiss Challenge for the 114-megawatt Iligan Diesel Power Plant (IDPP) in Mapalad, Dalipuga, Iligan City after the Commission on Audit failed to establish a ceiling price for the se-

questered plant. Originally scheduled for October 13, a majority of the city council decided it was in the city’s best interest to defer the Swiss Challenge until the COA head office set the ceiling price. Councilor Moises G. Dalisay, Jr., chairman of the Ad Hoc Committee on

IDPP disposal, moved to defer the bidding pending official receipt of the COA’s opinion on it ceiling price. City councilors Providencio P. Abragan Jr., Simplicio N. Larrazabal III, Ruderic C. Marzo, Chonilo O. Ruiz, Frederick W. Siao and Marlene L. Young voted to defer council/PAGE 9

P10.00

Trade union backs PALEA’s struggle By ALLAN MEDIANTE Executive Editor

THE Trade Union Congress is intensely supporting the struggle of PAL employees for decent work and their quest for justice and equity. The trade group called on the Court of Appeals (CA) to immediately issue its decision on the PALEA case which affects the livelihood of 2,600 regular workers of PAL. TUCP head, DemocritoMendoza said this week that the Court of Appeals should immediately act on the case “ with a real sense of justice.” It criticized PAL management saying that the outsourcing of regular and necessary job positions in the airline is tantamount to union busting. “”It is a clear violation of an existing CBA, and an assault on core labor standards” said Mendoza. The TUCP lamented that President Aquino heeded the advice of his officials who do not apparently care about the long-term repercussions of allowing Mr. Lucio Tan to threaten the sanctity of security of tenure of workers and their basic rights to organize and collectively bargain. “By giving the go-signal to PAL to terminate its regular and permanent employees, the administration sent a chilling message that from now on, the employers can easily violate existing Collective Bargaining Agreement (CBA) and attack the workers’ fundamental rights by merely using the veil of trade/PAGE 9

Muslim villagers back coal-fired power plant By BUTCH D. ENERIO Correspondent

MUSLIM leaders from barangay Inawayan, Sta. Cruz, Davao del Sur, belied reports that they are against the proposed coal-fired power plant that would be constructed in their area. “It is not true that the Muslim community in Sitio Fatima, barangay Inawayan in the municipality of Sta. Cruz is opposed to the project,” the muslim/PAGE 9

MEDIA ACTION PLAN. Presidential Communications Group Secretary Hermino Coloma, Jr. signs the Joint Declaration of the BIMP-EAGA Media Forum 2011 along with delegates. State information officers and private media representatives from the four countries have issued a 4-point action plan to enhance news and information exchange within BIMP-EAGA.

Photo by Rolando Sudaria


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Economy

October 21-23, 2011

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Caraga workers set to Phil-Jobnet pushed for get P15 wage increase employment promotion BUTUAN City – Workers in the Caraga region will receive a P15 wage increase starting next month, the Regional Tripartite Wages and Productivity Board (RTWPB) said Tuesday. The RTWPB approved the issuance of Wage Order No. 11 which provides P15.00 increase, 11.00 to basic wage and 4.00 to Cost of Living Allowance (COLA). This new wage increase was finalized after the RTWPB board conducted a series of public consultations/hearings in the provinces and cities of Caraga region in the month of September 2011. The series of consultations started last Sept. 23 in San Francisco, Agusan del Sur; Sept. 16 in Surigao City; and Sept. 22 in Agusan del Norte. For Agriculture, the daily minimum wage rate for the Plantation is P248.00 (231.00 basic wage; 17.00 COLA); Nonworkers/PAGE 7

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of Local Employment. It caters to all Filipino job seekers and employers, as well as labor unions, educational institutions and various foundations and non-government organizations. Its services are free of charge both for job seekers and employers,” Domingo said. Domingo added that last Sept. 28, 2011, DOLE conducted the 1st Industry-Academe Forum which was aimed at determining

the gaps between demand and supply and identifying solutions to minimize the incidence of jobs mismatch in the region. Dir. Domingo called on the private sector, local government units (LGUs), academe and other line government agencies to use the PHIL-JOBNET in the hiring of workers. DOLE also encouraged other LGUs to follow the LGU-Butuan City, LGUSurigao City and LGUSurigao del Norte on the issuance of an Executive Order on the posting of PHIL-JOBNET stickers in all public utilities as well as requiring private companies to register with the facility prior to the issuance of business permit.

not rest until the province reaches its goal of rice self sufficiency. This was bared by Governor Malanyaon, in an exclusive interview with the diocesan radio station, DXHM-AM. “I am again, reiterating my call to all the farmers

in the province to plant rice so we can achieve our goal. We will see to it that we will not experience rice shortage,” she said. The Governor furthered that by ensuring sufficient supply of rice, the province can be sure that it will no davao/PAGE 7

By JENNIFER P. GAITANO Contributor

UTUAN City -- Department of Labor and Employment (DOLE)-Caraga Regional Office Dir. Ofelia Domingo called on labor stakeholders to utilize the PHIL-JOBNET to promote employment in the region.

Workers in the Caraga region get reprieve with a P15 wage hike.

During the Regional Development Council – Development Administration Committee (RDC-DAC) Meeting held Monday, Dir. Domingo bared that the PHIL-JOBNET is an internet-based, automated job and applicant matching system which aims to fasttrack job seeker’s search for jobs and employer’s search for manpower. “It is a facility of DOLE with a centralized database maintained by the Bureau

Davao Or on the right track toward rice self-sufficiency By NEELA G. DUALLO Correspondent

CITY OF MATI, Davao Oriental -- From 42% ricesufficiency when she started in Office, Governor Corazon Malanyaon happily reported that the province is now 60% rice-sufficient, and it will 7

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Companies

October 21-23, 2011

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Davao’s Coco-sugar business epitomizes countryside devt By CARINA L. CAYON Correspondent

BANSALAN, Davao del Sur -- The Department of Science and Technology executive head lauded the coconut sugar firm here as one of the country’s role models of DOST’s flagship program in countryside development. DOST Secretary Mario G. Montejo commended the Lao Integrated Farms, Inc. based in Barangay Eman, Bansalan this province, for bringing in improvements at the rural areas in this part of the province, using appropriate technology innovations. Montejo said that the inventor and producer of the Donnabelle coconut sugar and syrup products made from coconut sap, epitomizes DOST’s countryside development program as an effective and equitable strategy in realizing President Benigno Aquino’s goal for an inclusive economic growth. He explained that the countryside development covers the program of developing appropriate technology, improving existing products to be world-class products and generating jobs around the area. “The Lao Integrated Farms is a very, very good example,” he stated, adding

“It is a perfect model in the middle of the countryside helping people and creating world-class products.” “We hope that the company would permit to become a model of the program,” the DOST official said during his visit at the farm last week to see the impact of the DOST-assisted projects under the Small Enterprise Technology Upgrading Program (SETUP). The DOST-SETUP provided the Lao Integrated Farms a financial assistance of P660,000 with no interest and payable for three years. According to a DOST project briefer, the amount was used for the purchase of a double jacketed steel pasteurizer and rotary dryer project which improved the production process and quality of coconut syrup complying with the export market standards. During the visit, Lao Integrated Farms owner and chief executive officer Benjamin Lao informed the DOST Secretary of how the business has improved a lot starting ten years ago from a barren land in Brgy. Eman. Lao recalled that he started developing about one-hectare coconut farm and introduced organic farming. Currently, its Donnabelle coco sugar and syrup products are being exported coco/PAGE 7

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4 October 21-23, 2011

Companies

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NEWSCAPS Nestlé ramps up expansion BY LAUREL MEDIA

ADDITIONAL P2OB TO STIMULUS PACKAGE Budget Secretary Florencio Abad said that economic managers want President Aquino to release P20 billion more to add to the government’s P72-billion stimulus package aimed at fortifying the Philippine economy amid a slowdown in the United States and Europe. Senator Edgardo Angara said “protests against rampant unemployment now hounding the Western countries could occur here if we do not create jobs and continue the practice of underspending.” Abad said the release of the additional P20 billion would depend on the ability of government agencies to spend first the P72 billion. But Abad said the President gave the green light only for P72 billion as he was “concerned about absorption.” The P20 billion can be used for rural electrification, rice procurement and other infrastructure projects, the budget secretary said.

SWS SATISFACTION RATING The Aquino administration has regained the “very good” public satisfaction net rating it saw late last year, as its scores improved across most issues covered by the third-quarter Social Weather Stations (SWS) survey. The survey, conducted among 1,200 individuals nationwide last Sept. 4-7, found 68% of respondents satisfied, 19% neither satisfied nor dissatisfied, and 12% dissatisfied with the general performance of the national administration, yielding a “very good” net satisfaction rating of +56. The latest net satisfaction rating is better than the “good” +45 and +46 scores garnered in the surveys last June and March, respectively, but was less than the “very good” +64 seen in September and November last year, results of the survey showed further.

NESTLÉ PHILIPPINES, Inc. could build another manufacturing plant on its 27-hectare property in Batangas next year, an official said. Construction for the additional facility could start after a rising coffee creamer factory starts operations by mid-2012 as the country is seen to be a growing market, Edita A. de Leon, Nestlé Philippines senior vice-president and corporate affairs chief, said. “Hopefully, [we plan to be build the second facility there] next year, too,” she said in a chance interview, noting however that plans are still being reviewed. “There is a possibility since the top officials of Nestlé are confident in the

Filipino talent and market,” Ms. De Leon said. In the meantime, Nestlé Philippines is investing P4.3 billion for a factory that would manufacture its Coffee-Mate creamer. The plant is the Swiss food giant’s fifth facility in the Philippines. The other four production facilities

are in Cagayan de Oro, Cabuyao in Laguna, Lipa in Batangas, and Pulilan in Bulacan. Nestlé’s plants in Batangas, Cagayan de Oro, and Laguna are Southeast Asian supply centers for coffee, milk powder, beverage, breakfast cereals, and infant nutrition products.

Alveo Land builds new urban houwing concept in Davao

OFW REMITTANCES Total remittances by Filipinos working overseas posted a doubledigit growth for the first time this year, expanding by 11.1 percent in August due to sustained demand for skilled Filipino workers abroad, the Bangko Sentral ng Pilipinas (BSP) reported. BSP Governor Amando M. Tetangco Jr. said the amount of money sent home by Filipinos working abroad amounted to $1.67 billion in August, $168 million higher than last year’s $1.502 billion.

IMF/ INCLUSIVE GROWTH/ INFRASTRUCTURE According to the International Monetary Fund (IMF), the government has to spend more on infrastructure -- and so lure private investments -- as well as on safety nets so growth not only becomes more robust but also inclusive. These investments are necessary, IMF officials said in the Manila launch of the Regional Economic Outlook for Asia and the Pacific, not only to reduce income inequality and boost domestic demand, but also to blunt shocks from an expected slowdown in Europe and the United States

HYUNDAI ASIA Resources, Inc. sold 14,883 units as of end-September, down 4%.

Hyundai car sales decline by 4% as of end-September THE LOCAL distributor of Hyundai Motor Company, Ltd. reported a 4% drop in sales volumes for January to September over year-ago levels after earlier citing tight inventories at its South Korean headquarters. Hyundai Asia Resources,

FOR YOUR ADVERTISEMENTS PLACEMENTS CONTACT

“In Coffee-Mate sales, Philippines is the second biggest market after the United States,” she said. “This is the first time that we would manufacture the creamer locally.” According to Ms. De Leon, the local production of the creamer might lead to the lower pricing of the product. “That’s the main objective. When you manufacture locally, there should be benefits,” she said adding that raw materials such as glucose may be locally sourced. The company last year projected a 19% sales growth for the creamer for 2010. Initially, the new factory will generate employment nestle/PAGE 7

Inc. (HARI) sold 14,883 units from the first to third quarter, lower than the 15,575 recorded in the same period last year, a statement released yesterday showed. The latest sales performance is unimproved from the 4% decline recorded as

of August which saw 13,271 units sold from 13,757 units a year earlier. The poor performance of the light commercial vehicle (LCV) category from January to September dragged down the total figure. Sales hyundai/PAGE 7

SUPPORT TO PUBLIC HEALTH PROGRAM: Some P250k worth of dental and medical equipment (inset) were turned-over to the local government of Tagoloan, Misamis Oriental by STEAG State Power Inc. as part of the company’s continuing support to its hosts communities’ various human development programs. Tagoloan Mayor Paulino Emano (left) receives the equipment from Steag Comrel Manager Ghaye Alegrio during simple turn-over rites held recently at the town’s plaza.

DAVAO City and the ideals of a burgeoning cosmopolitan concept are about to be realized as Alveo Land, a wholly-owned subsidiary of Ayala Land, Inc. (ALI), introduces their brand of urban innovation in Mindanao. Ayala Land envisions a masterplan for the city that will embrace a refreshing integrated lifestyle; one where careful urban planning will combine the best facets of living, business and leisure, thus making the most out of what this city has to offer. At the heart of it all, Alveo Land Corp., Ayala Land’s benchmark for innovation, introduces a new residential concept – Abreeza Residences. Abreeza Residences will be part of a P5-billion, 10-hectare mixed-use development that Ayala Land is developing in partnership with Davao-based Anflo Group of Companies (Anflocor), said Anton Sanchez, division manager of project development for Alveo Land. The partnership between Ayala Land and Anflocor will be anchored through the formation of Accendo Commercial Corp., which will be the prime developer of Abreeza in Davao and all its integral mixed-use components. Accendo has specifically chosen Alveo Land to be the vehicle through which it will establish an exclusive new residential component within Abreeza’s integrated community. The pioneer residential project in Abreeza is masterplanned to offer an exclusive cosmopolitan living experience that complements modern urban living in Davao. The intent is to introduce sophisticated living spaces that befit the needs of a rising urban hub, one that blends into the rich Davao traditions yet still manages to offer a sense of distinction through alveo/PAGE 9


October 21-23, 2011 5 Companies CebuPac passenger More sushi outlets eyed for Mindanao

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mindanao

tally reaches 2.8M CEBU Pacific on Tuesday said it carried almost 2.8 million passengers from July to September this year, which brings to over 8.7 million passengers flown since the start of the year. With this, the airline said it is on track to hit its 12 million target passengers for 2011. The airline said it posted a 12-percent system-wide year-on-year growth in the third quarter, largely due to a 22-percent increase in the number of international passengers. The airline’s

domestic passengers also increased with an 85-percent load factor in the same period, compared with 83 percent posted in the same period in 2010, even if July to September are considered lean travel months in the Philippines. The airline flew almost 660,000 international and more than 2,129,000 domestic passengers in the third quarter, compared with almost 2.5 million passengers in the same period a year ago. Cebupac/PAGE 9

Republic of the Philippines Regional Trial Court of Misamis Oriental 10th Judicial Region Branch 20 Cagayan de Oro City IN RE; PETITION FOR CORRECTION OF ENTRIES IN THE CERTIFICATE OF LIVE, ETC. ROSEMARIE CRAIZ EDUAVE, SPL. PROC. CASE NO. 2011-117 Petitioner,

-versus-

By CARMELITO Q. FRANCISCO Correspondent

DAVAO City -- The firm behind the SumoSam Japanese restaurant chain plans to set up three more restaurants in Mindanao within the next two years, an offficial said. “We are now negotiating with some landowners,” Carlo C. Lorenzana of Sumosouth Foods Inc. said. The firm already has an outlet at the Abreeza Mall here, which is a joint venture of Ayala Land, Inc. and the Antonio Floirendo Corp. (Anflocor). One proposed site for expansion, Mr. Lorenzana said, is the SM City Davao mall, which is located at the southern part of the city. SM is currently con-

structing a second shopping mall six kilometers north of downtown. Mr. Lorenzana added the company is also looking at expanding to other key cities in Mindanao, particularly General Santos and Cagayan de Oro where new shopping malls are also set to open next year. In General Santos City,

LOCAL CIVIL REGISTRAR OF CAGAYAN DE ORO CITY, Respondent X----------------------------------x ORDER Considering that the order of this court setting the initial hearing of this case has not yet been published, let the initial hearing of this case be had on November 7, 2011 at 8:30 A.M. Let copy of this order be published once a week for three (3) consecutive weeks in a newspaper of general circulation in the Province of Misamis Oriental and the City of Cagayan de Oro after a raffle to be conducted by the Office of the Executive Judge. The Local Civil Registrar of El Salvador City or any person having or claiming any interest under the entry whose cancellation or correction is sought may, within fifteen (15) days from the notice of petition, or from the last date of publication of such notice, file his opposition thereto. Furnish the Office of the Solicitor General and the City Prosecutor copy of this order and the petition for their information and guidance. SO ORDERED. Given in open court this 14th day of September, 2011 at Cagayan de Oro City (Sgd.) BONIFACIO M. MACABAYA Presiding Judge BWM October 21, 28 & Nov. 4, 2011

Republic of the Philippines Regional Trial Court of Misamis Oriental 10th Judicial Region Branch 20 Cagayan de Oro City IN RE; PETITION FOR CORRECTION OF ENTRIES IN THE CERTIFICATE OF LIVE, ETC. ROGER LUMINGUIT TEJOR, JR., SPL. PROC. CASE NO. 2011-121 Petitioner,

-versus-

LOCAL CIVIL REGISTRAR OF CAGAYAN DE ORO CITY, Respondent. X--------------------------------------X ORDER Considering that the order of this court setting the initial hearing of this case has not yet been published, let the initial hearing of this case be had on November 7, 2011 at 8:30 A.M. Let copy of this order be published once a week for three (3) consecutive weeks in a newspaper of General Circulation in the Province of Misamis Oriental and the City of Cagayan de Oro after a raffle to be conducted by the office of the Executive Judge. The Local Civil Registrar of El Salvador City or any person having or claiming any interest under the entry whose cancellation or correction is sought may, within fifteen (15) days from the notice of petition, or from the last date of publication of such notice, file his opposition thereto. Furnish the Office of the Solicitor General and the City Prosecutor copy of this order and the petition for their information and guidance. SO ORDERED. Given in open court this 14th day of September, 2011 at Cagayan de Oro city. (GSD.) BONIFACIO M. MACABAYA Judge

Presiding BWM October 14, 21 & 28, 2011

BusinessWeek

SM Prime Holdings, Inc. is constructing a retail center reportedly with 120,000 square meters in floor space, while Ayala and Anflocor are also set to open a mixed-use complex in Cagayan de Oro similar to Abreeza. So far, the firm’s existing restaurant in Abreeza attracts 50 to 170 customers per day, Ricardo Laudico,

a co-owner said. The chefs of the local restaurant, Mr. Laudico added, have whipped seven items in the menu that are unique to Davao’s SumoSam containing indigenous ingredients. Among these, he said, is a tuna roll with cheese from the Malagos Garden. He added the company will soon introduce Davao’s menu items into the company’s other eight branches in Metro Manila. The SumoSam restaurant here is a joint venture involving Mr. Lorenzana’s group and that of the chain’s owners that include actor Marvin Agustin. “That joint-venture agreement will mature in one year,” said Mr. Lorenzana, further noting that there is an option to venture into franchising.


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October 21-23, 2011

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Opinion

BusinessWeek mindanao

Going Through Hot Water THINK a minute… “A tea bag isn’t worth much until it’s been through some hot water.” There’s a saying in boxing: “Everybody’s got a plan—until they’ve been hit!” Sooner or later, life is going to hit and knock you down. Whether you get back up or not is your choice. Almost all people’s successes are built on their former failures. A very successful man was asked if he had ever failed. He answered: “Only in life.” The fact is, even after we’ve been knocked down we can still use our past mistakes and failures to build a

bridge to our success. You know that you’re the only one who can kill your dream by quitting. Remember that just falling in the water is not what drowns you; it’s staying down there that does. Just like kites fly high because the wind pushes against them, so problems that oppose you can actually help you succeed, if you choose to believe and use them that way. There was a man who was the only survivor from a shipwreck. He drifted to an uninhabited island where he built a hut for his shelter.

One evening after he returned from searching for food, he found his little hut on fire. Early the next morning he awoke to find a ship that had come in during the night. When the captain came on shore he told the man: “We saw your smoke signal so we came to rescue you.” Everything this man owned and valued in his hut had to be destroyed before he could be saved. Sometimes our Maker even uses our pain to get our attention, so we can learn our most important lessons for living well and wisely. So why

not ask Jesus Christ to take charge and lead you through the hot water you’re in now? He’s the only one who can help you change your pain and problems into peace and prosperity for you and your family. The choice is yours. Just think a minute…

Fast forward to the convention market in East Asia THE BIMP–EAGA, 20th Investment Conference that took place at Pryce Plaza during the 16th Ministerial Meeting held in Cagayan de Oro last October 18, 2011 was one of the biggest events in Mindanao. From micro to large investments initiatives, the conference draws interest from businessmen and stakeholders in the East Asean Growth Areas. The Ministerial Meeting followed on October 19-20, 2011 at the exclusive Xavier Estate Sports & Country Club where the gains in the sub region’s implementation of the various economic cooperation that was outlined in the blue print for development in the previous meetings were tackled. Wide array of topics presented to the businessmen and BIMP leaders provides learning

venue to appreciate what the region can offer in terms of economic cooperation in the areas of mariculture, palm oil plantations, supply of construction materials, halal food methods and certifications and many other possible joint ventures in transportation and tourism development. We congratulate the Mindanao Development Authority headed by Secretary Lualhati Antonino for spearheading this event that also brought the core of the national government active participation from among the Department of Trade and Industry, the Department of Tourism and the Consular Offices of the BIMP-EAGA member countries. The City Government of Cagayan de Oro shared the hospitality of the City through various

welcoming activities, t raf f ic management, security and peace and order. Hosting big international events of this nature has the plus and minus cons equences among big cities in Asia and in the Philippines. Modern airport convenience, security to our foreign delegates, realignment of customs and traditions inherent to our neighboring Muslim countries has to be reviewed. Protocols in handling state officials and diplomacy comes next and should be perfected as more events are expected to happen in Mindanao. In our City, it reminds us of the necessity of a big convention venue that could keep in one roof thousands of participants with the facilities and amenities comfortable to businessmen. The

connectivity of the venue to high speed internit and WIFI broad band. The presence of Business Centers, Restaurants, Transportations and Airline Offices. The most important is the availability of trained staff to run the conventions, meetings or gatherings. After the Laguindingan Airport in 2012 and unless the City or the private sector invests on these facilities, Cagayan de Oro will be a less option in the international convention market.

A personal salute to women in business Myla Villanueva, Cora Dayro-Ong, Mylene Abiva, Chit Juan,Fe Perez-Agudo, Julieta Urbina, Socorro Ramos What do all these women have in common? They have all been awardees of the Ernst & Young Entrepreneur of the Year awards, and the latest Woman Entrepreneur of the Year 2011 is Fe Perez-Agudo who is the CEO of Hyundai Asia Resources Inc. Did you know that even Kia and BMW Phil. is headed by a woman? What challenges did these women face in establishing or in running their businesses? For those in male-dominated fields like Automotive and IT, women are not so commonly in charge. They have to show

their male counterparts that women can be as effective in these fields as their male versions. 1. Women have to take care of the home and the children. This is why women often leave the workforce during childbearing years, and then returns when their kids have gone to high school or college. 2. Women have to keep pace with their partners or spouses. Many women have to slow down or adjust work schedules to fit in their home duties. 3. Women are often less educated than men, or shall we say girls get less education. But did you know that an increase in a girl’s education by one year increases her

income potential by 10%? 4. Women often do not pursue higher education for fear that they may not be “easy to marry” if they are “too smart”. But is it not a wonder that despite all odds, there are women who rise up and take the challenge. Not just in women-friendly careers like Education, Health care, Food and beverage but now, also in male-dominated fields. In franchising, I have seen many women stars. There is multi-awarded Tess Ngan Tian of Lotsa Pizza; Bards Lapid of Chicharrific; Josie See Peanut World; sisters Sheree and Kathy of Freeway; Annie Wong of New Lido Restaurant; Rossana Llenado of Ahead Tutorial; Jam Mayer

of Proforamedia; Mai Uy of Cheese Steak Shop; Marta Matute of Marta’s Cake; Kaye Garcia of Hot Pink Lingerie; Fiona Hilario of Laybare; Kristine Cheng of Pao Express; Julie Gandionco of Julie’s Bakeshop; Prim Chua of Baby Fashionistas; Pinky Ortiz of Xocolat; Patricia Uy of Kids Jukebox; Joy Tan of Wash In The City; May Velila of Cocozen; Cory Quirino of CQ World of Wellness; Cello Templo of Cello’s Doughnuts; Roseann Bautista of Fino; Mercedes Mejia of SLERS; Cassilda Carson of Steves; Christine Aldeguer of Pandelicious; Happy Ongpauco of World Topps; Jennifer Tan of Secret Recipe; Lynette Zotomayor of Lynderm; Rose Ong of

Rose Bakeshop; Imelda Teng of Maldita; Sarah SalcedoSoriano of Baliwag; Fe Rodriguez of Burger Machine; Cris Albert of Fila; Girlie Pagtakhan of GSP Lechon Manok, Teresa Dula-Laurel, and many more. My own better half, Lyndah, went on to pursue her Certificate as a Franchise Executive (CFE) doing work online and going to the USA to take her other requirements. I can now say women are really more persevering and more tenacious when it comes to home and career, and combining both. I say Amen to the three women in my life: my mother Elvira, wife Lyndah and daughter Vanessa. Without them I

would be a rudderless soul. They were always around in times of good and challenging moments. For women wanting to pursue careers like these women awardees did, you bartolome/PAGE 7


BusinessWeek

mindanao

Hyundai...

from page 4 under this segment fell by 9% to 7,666 units. Year-to-date sales of passenger cars, on the other hand, grew 1% to 7,217 units as of end-September from 7,153 units last year. The firm attributed the rise in this segment to the popularity of new models. Accounting for 48% of the passenger segment, the Accent model grew by almost 1% for its nine-month sales in September, while the Elantra, which forms 22% of the same segment, already sold 1,578 units since its introduction in April. HARI forecast a 15% sales growth this year to 23,000 units following its full-year performance of 20,172 units in 2010, the company said earlier. The nine-month tally puts the South Korean brand 35.29% short of its target. It will need to sell an average of 2,706 units

Nestle... from page 4

for 170 people while contributing to the increase of jobs in other businesses supplying the facility with raw materials and services. The factory is expected to produce annually up to 64,000 tons of Coffee-Mate

Coco... from page 3

to Australia, Germany and Japan. The business has also expanded to other coco sugar-based products such as ginger tea, moringa, lemon grass and seasoning. Lao said that he only had seven workers prior to the DOST assistance. He added that the company now has a workforce of 86 toddy suppliers and 35 regular employees.

Workers... from page 2

plantation is P 228.00 (211.00 basic wage; 17.00 COLA). For Non-Agriculture, daily minimum wage rate is P 258.00 (241.00 ba-

Davao... from page 2

longer rely on other rice producers for its consumption, and that the province can benefit from its own products. And to continue and eventually realize the thrust of rice self-sufficiency, the provincial government is looking into other areas for rice production, aside from the municipalities of Lupon and Banaybanay, known as the rice basket of the province. “The municipality of Cateel turned out to be the next most appropriate area for rice production. There is still a vast area for rice production in Cateel. This is precisely the reason why Cateel was chosen to be the site of one of the biggest irrigation project in the region, soon to be launched with Agriculture Sec. Proceso Alcala expected to grace the momentous event,” she

Views.Opinion

October 21-23, 2011

7

Understanding branding

in the last three months of the year to make the cut. But sales last month alone reached only 1,612 units. “With the increasing market demand for Sonata and our new models, Accent and Elantra, Hyundai is strongly positioned to keep our growth in the passenger car segment…” Maria Fe Perez-Agudo, HARI president and chief executive officer, said in the statement. “[We] continue to shore up competitiveness of our dealerships and maintain our optimism on our full sales performance with expectations of reduced uncertainty from a stable economy, better supply situation, and improved consumer outlook with the onset of the holiday season,” she added. The sales decline recorded by HARI, which left the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) last year, puts the industry sales total at 120,546 units, 3.63% lower than yearago levels.

If you understand branding, you will be able to comprehend the marketing successes that span your product’s life. Many definitions are available in today’s advanced marketing studies, but it is always best to revert back to traditional academe and the dictates of experience. The bookshelf is packed with theories on successful marketing and branding. But how is one to know which book and which theories can guide us through a campaign. The objective, of course, is to identify consumer preference. How to do so is the dilemma. Clear cut directions for successful marketing would surely make it a lot easier. And that is the reason we have branding as a level of priority to promote the success creamer as well as Bear of a brand over time. If all Brand milk -- brands that make up nearly a fifth of Nestle’s local business. The output will be dedicated for domestic consump- FRANCHISORS sometimes tion according to earlier control the Franchisee’s reports. The firm had said business premises by leasit has been growing at an ing or subleasing the premaverage of P4.6 billion ises to the Franchisee or yearly. requiring the Franchisee to sign a collateral assign He revealed a plan of ment to the Franchisor of employing 50 additional the lease for his business workers when it expands premises. Control of the business in Japan by the Franchisee’s business premlast quarter of 2012. ises gives the Franchisor Lao is a national awardee more effective control of as Outstanding Farmer and the Franchisee and his Magsasakang Syentista. The business. provincial government also The premises continue recognized Lao for his excep- to be part of the Franchitional contribution not only sor’s network even if the in improving the agriculture Franchisee does not. Howsector, but also in uplifting ever, such control increases the agri-entrepreneurship the capital requirements through his invention and of the Franchisor or inproduction of the coconut sugar/syrup.

theories were correct, there would be no losers and commerce would thrive. Alas, that is not the case. Some brands succeed and many more fail. Business prosperity is not assured nor does selling guarantee returns. Superbranding is a strategy used by professional marketers to provide the brand custodian with a guide to achieve the strategic objective. To succeed, distractions must be addressed rather than ignored. If we can ignore corporate intrigue, personalities, unprofessional dictums, etc., we are well on our way towards branding. Unfortunately, that is often not the case. There will always be office politics— politics concerning the boss, her bosses and the relatives within the corporate structure are always prevalent.

Then there are those with crab mentalities who are not in step with objectives. Departments in a corporation, which should be working toward the unified goal, often have their own agenda. Success is merely a dream unless these issues are addressed. Too much effort, time and money will be spent waging unnecessary wars before branding becomes the singular objective. Just as the shortest distance between two points is a straight line, to many, it is a gerrymander of curved lines. When frustration sets in, stagnation prevails. Just as a country ruler determines whether a country flourishes or dies, a strong leader is the key for successful organizations. Competent brand managers are essential to the success of any brand. The competent

superbranding

harry tambuatco brand manager battles the “considerations” that are default in any organization to succeed in making the brand successful. While academic theories are available and life experiences provide a foundation to learn from, it is ultimately the brand manager who makes the difference. In the end, if your boss is a jerk, leave.

Franchisors control on premises

sic wage; 17.00 COLA) while for the Retail and Service employing 10 or less is P228.00 (211.00 basic wage; 17.00 COLA), and P258.00 (241.00 basic wage; 17.00 COLA) for those employing more than 10 workers. added. Gov. Malanyaon explained that the provincial government has to open other areas for rice production since the hectarage of land for rice production in the municipality of Banaybanay was bought by a foreign investor. Earlier, the provincial government of Davao Oriental, hiring the services of some experts, made a soil anaysis and crop zoning to really help the farmers to achieve maximum production. Through the crop zoning, the farmers are made aware of what crops are best planted on the kind of soil that they cultivate, be it rubber, abaca, coffee, cacao, corn, upland rice, and others. Farmers were also provided a package of services to entice them to increase their production under the supervision by the Municipal Agriculture Officers and Municipal Agriculture Support Officers.

Bartolome... from page 6

can attend the Women Connect: W2W Mentoring at the PTTC on November 8. Women’s Business Council President Chit Juan tells me that they have a full pack of inspiring women as speakers like Fe Perez-Agudo of Hyundai (auto industry), Myla Villanueva (Innovation), Maria Mercedes Corrales who used to be Regional Manager for Starbucks Asia, Ann Pamintuan who is in exports, Helen Perez-Macasaet also in IT, Ipat Luna a brilliant lawyer and Marie ConcepcionYoung of RFM Foundation. They will also have Dr. Mary Ann Sayoc of East West Seeds Corporation and Emily Abrera, Chair of the Cultural Center of the Philippines and long-time advertising guru. Chit has made it very easy for attendees to register. You can go online at www.wbcp.ph. You can also check their facebook page: wbcp phils or follow them on twitter/womenbcp. Women are responsible for work on 70% of agricultural lands and also control 70% of the spending money that moves this

volves contingent liability and administrative effort and cost, unless control is implemented by means of collateral lease assignments. This practice is common in the Philippines mostly with the 3 leading Petroleum Companies only. In the USA, most franchise location are leased by the Franchisor and sub-leased to the Franchisee. In the Philippines Franchisee have to find their own location and sign up direct lease agreements. Another way to secure the location for the Franchisor in any eventuality is to let Franchisee and Landlord

sign a three party agreement called the “Agreement with Landlord”, which secures the location for the Franchisor in the event Franchisee defaults on Landlord or Franchisor. It is generally difficult to secure consent to such assignments from malls and it may be difficult to secure consent from any landlord without at least some guaranty. Mall chains such as SM even require Franchisor to sign a 3-party agreement guaranteeing the payment of rent in the event Franchisee fails to pay for it. Rudolf A. Kotik is the Founder of RK Franchise Consultancy who devel-

and the global economy. They are the major producers and consumers. They actually move the world maybe even more than men do, economically speaking. We should really develop more women leaders and encourage women to open businesses and start new enterprises. Be it a franchise or a new start up, women seem to have control of all the nitty gritty, all the details which makes for a good replicable model for franchisees. Look for the woman in any business. She usually is the wind beneath the wings of them men. Take it from me, my wife and daughter are my expanded wings to where I am now! As you read this column, you may want to mark your calendar for the 27th till 29th of October. I shall be having my Philippine SME and Franchise Expo in PICC. FREE ADMISSION by registering www. smexpoph.com. LISTEN, LEARN and EXPERIENCE as I share together with my fellow dynamic and inspiring entrepreneur-speakers tips in IGNITING passion for business. As of press time, I received word from no less than their dean that

Philippine Women University of Calamba will be sending between 400 to 500 college students to attend. These students will not only learn from their books but have an ACTUAL and LIVE interaction with exhibitors and speakers. I am glad we have universities who

FRANCHISING

Rudolf A. Kotik oped more than 400 Franchises in the Philippines and can be reached through rk@rkfranchise.com provide their students an opportunity. It is now HIGH TIME that all entrepreneurs women and men, old and young of the country wake up and aggressively pursue their DREAM! MAGALING AT IBA ANG PINOY!

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8 October 21-23, 2011

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BusinessWeek

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City of Good Life: Inug-og Festival 2011 State-of-the-art Town Center opens in Oroquieta City By JOE PALABAO Correspondent

By JOE PALABAO Correspondent

THE state-of-the-art Oroquieta Town Center formally opened on October 14 with Makati Mayor Jejomar Erwin “Junjun” S. Binay, Jr. as special guest of honor. The Town Center which houses a hotel equipped with a swimming pool, convention center, shopping stores, government offices and a bus terminal, is considered one of a kind in Northern Mindanao. It started construction during the administration of the former mayor now 1st district repre-

sentrative Jorge T. Almonte, and was completed during the present administration of Mayor Jason P. Almonte. The project is funded by the Philippine National Bank (PNB) and was constructed by Hilmarc’s Construction Corporation, a builder based in Makati City. The new city landmark has earned Oroquieta City the monicker as the City of Good Life and a progressive city with new businesses coming up. In his message, Mayor Binay has promised both finan-

TOWN/PAGE 9

OROQUIETA City -- The City of Good Life main thoroughfares were filled with thousands of spectators to watch Inug-og Festival 2011 last October 13. Inug-og Festival is an annual Subanen street dancing and ritual competition depicting their way of life through movement and shaking of shoulders as they bring their bountiful produce down to the mainstream of the bustling market place in the olden times. Clad with Subanen dominant colors of black and red native attire with a touch of other bright colors- the contingents danced to the beating of the bamboo instruments as they executed the Inug-og Steps as it gave hues and colors to their culture and traditions. It depicts way of life, their daily existence as a timid and shy tribe beautifully depicted to the dance.

The dance also symbolizes their thanksgiving to the Magbabaya-God Almighty and to the city’s PatronessOur Lady of Holy Rosary. The contingents made the final showdown with the colorful and mesmerizing ritual dances at the Holy Rosary Grounds. It was witnessed by thousands of spectators. Bagging the Overall Champion was the Mindanao University of Science and Technology High School and they also won Best in Choreography, Best in Props, Best in Musicality and Best in Costume.

Now on its 25th Year, the mesmerizing and colorful Inug-og Festival 2011 was participated in by seven contingents coming from the public and private schools of Oroquieta City. The Oroquieta National High School, Mindanao University of Science and Technology High School, Mindanao University of Science and TechnologyOroquieta College Campus, Misamis Occidental National High School, Mobod Subanen Tribe, and DSUMC owned by Dr. Mon Molina. Chairing the distinguished Board of Judges was Decius

CAGAYAN DE ORO Main Branch P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts., Tel. # (08822) 727-829 * Telefax # (088) 856-1947 CAMIGUIN Branch B. Aranas St., Poblacion, Mambajao, Camiguin Tel. # (088) 387-0491 CORRALES Branch Corrales Ave., Cagayan de Oro City DIVISORIA Branch Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631 LAPASAN Branch Lapasan Hi-way, Cagayan de Oro City Tel. # (088) 231-6739a Republic of the Philippines REGIONAL TRIAL COURT OF MISAMIS ORIENTAL 10th Judicial Region Branch 18 Cagayan de Oro City IN THE MATTER OF PETITION FOR SPL. PROC. CASE NO. 2011-125 CORRECTION OF ENTRY: CHANGE OF SEX FROM MALE TO FEMALE MERRY JHEVE C BENEDICTOS, Petitioner,

-versus-

CIVIL REGISTRAR OF CAGAYAN DE ORO Respondent. X----------------------------------------------X ORDER The instant Petition filed by Merry Jheve C. Benedictos (hereafter petitioner) seeks the correction of the entry in the Certificate of Live Birth of Petitioner’s gender from “MALE” to “FEMALE”. Finding the instant Petition to be sufficient in form and substance, let the initial hearing of this case be set on November 28, 2011 at 8:30 in the morning before this Court. Let copy of this Order be published, at the expense of petitioner, once a week for three (3) successive weeks in a newspaper of general circulation in Cagayan de Oro City. Respondent Local Civil Registrar of Cagayan de Oro City and any person having or claiming any interest on the entries whose corrections are sought, may, within fifteen (15) days from notice of this Order or from the last date of publication thereof, file their opposition/comment thereto and appear at the scheduled hearing. Furnish copies of this Order, together with the Petition and its annexes, to the Office of the Civil Registrar of Cagayan de Oro City, the Office of the Solicitor General and the National Statistics Office, Manila SO ORDERED. September 28, 2011, Cagayan de Oro city. (SGD.) Dennis Z. Alcantar Judge

Presiding BWM October 14, 21 & 28, 2011

BusinessWeek

Esmedalla-WOW Philippines Artistic Director of the Department of Tourism X, together with Hubart Savior, Culture and Arts Director of Xavier University-Ateneo de Cagayan, Mr. Jun PilapilOutstanding Artist from the National Commission of the Culture and Arts (NCAA) and one of the pioneers of KAMBAYOKA in Mindanao, Ms. Baby Paller, Tourism Officer of Tangub City and Ms. Annie L. Abad-Tourism Officer of Ozamis City. The success of Inug-og Festival 2011which is part of the highlights of the month long festivities in honor of the Feast of Our Lady of the Holy Rosary every October 15-16 was through the hard work of Mr. Jay Lorenzo, the ever active Tourism Officer of Oroquieta City together with the City Officials and the support of the people of Oroquieta-the peaceful and progressive City of Good Life-the greenest and the cleanest city in the country today.


BusinessWeek mindanao

Trade... from page 1

corporate sustainability and competitiveness” Mendoza explained. “TUCP is concerned with the worsening social situation in the country where only a handful of wealthy and powerful individuals like Lucio Tan, and a few number of families and companies control vast material resources and actually dictate economic policies” added Mendoza. “ That is why TUCP pleaded for another public hearing of the House Committee on Labor and Employment to deliberate the issue of Palea because we really want to come-up with legislative interventions to strengthen our laws protecting the security of tenure of workers. This is the third time that we will hear the case which shows the Committee’s commitment in supporting the cause of labor” Mendoza emphasized. The TUCP solon also noted that there is now a worldwide spread of spontaneous protests movement started by the Occupy Wall Street groups in the United States calling for a more equitable society where the power and influence of capital is tempered by a sense of compassion and human solidarity. “If the global and national oligarchs will not moderate their greed, then, eventually, those who feel aggrieved and abused by the excesses of capitalism cannot help but be politicized and worst, radicalized in the process. And it could also very well infect those Filipinos whose proverbial patience and fortitude are being worn thin as oligarchs continue to exploit them for the longest time” warned Mendoza. “Our hopes were dashed by the ruling of the Office of the President affirming the decision of DOLE in favor of outsourcings jobs in PAL. But what can we do? The case is in the CA now. We just have to find ways through legislation on how we can put our last stand against the onslaught of capital against labor. We cannot have a peaceful and harmonious society if labor and human dignity can be routinely pushed-aside by rent-seekers and insensitive

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governments” Mendoza Michelle E. Sweet, Bayani finally said. C. Areola, and Roy L. Openiano abstained. Under the house rules from page 1 of the present council, an Imams and Muslim politi- abstention is synonymous cal leaders said in a joint to a “no vote.” statement. Councilors Bernard Y. The group has expressed Pacaña and SK Federasupport to the project since tion President Riza Jane P. they believe it will bring Magaro were absent while development and progress Councilor Jose L. Zalsos to the community, which who acted as presiding ofthey have dreamed of for ficer for the session did not so long. vote. Sta. Cruz’s Deputy Mayor The council deliberHassan Bustamante, Ustadz ated for over five hours on Saidel dela Cruz, Imam Ibno whether or not to proceed Indanan, Barangay Fisher- with the bidding for the ies and Aquatic Resources embargoed plant, in comManagement Council chair- pliance with the time frame man Nasser Adsaman and set in its Terms of Reference former barangay kagawad during the special session Danny Paraje, were among specifically called for the those who signed the letter. purpose. The Muslim community The City Government of in barangay Inawayan occu- Iligan acquired the 7.9-hectpies a portion of one of the are power complex under eight sitios in the barangay. a compromise agreement Barangay Inawayan, as well with the Power Sector Assets as its neighboring barangay and Liabilities Management Binugao in Davao City, Corporation (PSALM) folhave already endorsed the lowing the latter’s failure to proposed 300-MW circulat- settle real estate taxes with ing fluidized bed project of the Iligan City Government. AboitizPower. Formerly known as the “The purpose of this Northern Mindanao Power statement is to correct the Corporation (NMPC), the wrong information circu- US $110-million project was lated by some groups. We the first fast-track Buildare concerned and we stand Operate-Transfer (BOT) by the truth for all,” the power project majority statement added. owned by Filipinos. It was Aboitiz Power, through commissioned in 1993 as its subsidiary Therma South an offshoot of the “IndeInc, is investing P25-billion pendent Power Producers” to build a clean coal, circu- (IPP) initiative of the Ralating-fluidized bed power mos administration and is plant in barangay Binugao a joint undertaking of the in Davao City and barangay Alcantara Group and Tomen Inawayan in Sta. Cruz. Corporation of Japan. The project is aimed at Previously designated providing a reliable, afford- as NMPC-1 (60.9MW) able electricity and would and NMPC-2 (42MW), the ease the projected power plants were renamed as the crisis in Mindanao, not- Iligan Diesel Power Plant 1 withstanding that another (IDPP-1) and 2 (IDPP-2) subsidiary, Hedcor Inc. when ownership of the two continues to build run-of- units was turned over to the river hydro power plants in National Power Corporation Bukidnon, Davao del Sur (Napocor) last July 31, 2003 and Davao City that would and February 9, 2006. provide a total 46 megawatt Three investor groups embedded power. expressed interest to bid for the IDPP and conducted due diligence on the units. Howfrom page 1 ever, only Conal Holdings to defer the bidding while Corporation, the holding councilors Ariel P. Anghay, company of Alsons Con-

Muslim...

Council...

solidated Resources, Inc. (ACR) which also owns NMPC, the previous owner of the IDPP; and Energy Developer Co. Ltd. of Seoul, South Korea, a company involved in renewable energy generation, were deemed qualified by the Bidding and Awards Committee (BAC) to participate in the Swiss Challenge. The IDPP is not part of the 70-percent asset privatization threshold specified by the Electric Power Industry Reform Act as a precondition for the implementation of open access and retail competition in the Philippine power industry.--with a report from Jeffrey Oponda

Solar... from page 1

In his privilege speech, copy of which was provided to this paper, Rep. Flores cited how the DOE reduced the initial capacity of 269 MW for solar PV power plants until 2015 recommended by the National Renewable Energy Board (NREB) on the very day the National Renewable Energy Program was launched to only 235MW last June 14. “However, after the launching of the NREP, the Department of Energy has been reducing, for reasons known only to people within the DOE, the capacity for initial implementation of solar PV projects,” Flores added. From 235MW, DOE further reduced the solar PV capacity to 100 MW when the petition for Feed-inTariff was filed with the Energy Regulatory Commission (ERC) as published in newspapers in August 15; and still further to 50 MW during the ERC hearing of the FIT Petition in Davao City on September 16. The NREP operationalized the implementation of Republic Act 9513 (The Renewable Energy Act of 2008) after almost three years of planning and recommended increasing by 300 percent the existing capacity of RE-based power plants in the Philippines

October 21-23, 2011 (from 5,400MW in 2010 to 15,300MW in 2030). As part of the planned increase in the capacity of RE-based power plants, the NREP called for an initial capacity of 235 megawatts of solar PV plants to be constructed by 2015. Flores said DOE said during the FIT-All hearings held recently in Davao the 50MW is only for the initial implementation but could offer no explanation for the reduction of the initial 269MW capacity recommended by the NREB to the 50 MW submitted to the ERC by the DOE when the FIT hearings started. The Bukidnon solon also questioned DOE Sec. Jose Rene Almendras apparent bias for thermal-fueled power plants through his warning of brownouts in 2014 if opposition to their construction persists in Mindanao. However, Flores said solar power offers the fastest option to the power crisis in Mindanao which needs to add at least 200 MW to the existing capacity of power plants within one year in order to avert rotating brownouts “that would put hundreds of thousands of customers in the dark over long periods of time.” The solon also debunked allegations that RE power plants proposed under the Renewable Energy Law would require large subsidies from the government. “Investments for RE-

9

based power plants under the RE Law and the NRE Program will come entirely from the private sector, and the government need not contribute any fund for the construction of these power plants,” he said.

CebuPac...

from page 5 “The number of passengers grew faster than out seat capacity in the third quarter, so we are very happy with our growth on a traditionally lean travel season domestically. We expect these figures to surge further upward with long holidays, more flights and four new Airbus A320 aircraft that enter into service in the fourth quarter of this year,” said Cebu Pacific Vice President for marketing and distribution Candice Iyog.

Town... from page 8

nancial and technical support to Oroquieta City being Makati’s sister city for their continued progress. Present were businessmen, prospective investors, Hon. Herminia M. Ramiro-Provincial Governor of Misamis Occidental, Mr. Cesar C. Bala-Assistant Vice President, Dept. Head-Government Banking Division, PNB Dipolog City, Engr. Antonio D. Garcia, Hilmarc’s Construction Corporation, Mr. Sancho N. Cardenas, Jr. Branch Manager, PNB-Oroquieta. Gadwin E. Handumon-President/Chief Executive Officer of a multi-million Paglaum Purpose Cooperative, the Hon. Aurora Virginia M. Almonte-Board Member and the City Officials and the Punong Barangays of Oroquieta City. Vice Mayor Harry J. Guantero and the active and dynamic Hon. Mayor Jaon P. Almonte. Gracing also the event was Atty. Lilibeth Paredes Almonte-Second Secretary and Consul- Stockholm PE.

EXTRA JUDICIAL SETTLEMENT WITH DEED OF ABSOLUTE SALE OF A PORTION OF A PARCEL OF LAND NOTICE is hereby given that the intestate estate of the late LOLITO BALINTON SR. who died on September 5, 1996 and ERLINDA MONTES BALINTON, who died on October 19, 1998 at Talacogon, Agusan Del Sur, left parcels of Land under the Tax Declaration of Real Property TD/ARP No. 06-12-0001-00182CAD-1118-D LOT No. 1-A in the name of BALINTON, LOLITO (HRS. OF). Situated in San Agustin, Talacogon, Agusan del Sur, with a total area of 4,538 SQUARE METERS MORE OR LESS, are under EXTRA JUDICIAL SET TLEMENT WITH DEED OF ABSOLUTE SALE OF A PORTION OF A PARCEL OF LAND in favor to EMERITO M. BALINTON, LOLITO BALINTON JR., ANABELE M. BALINTON, MARGARITO M. BALINTON, JONDE M. BALINTON, ALMA M. BALINTON and VILMA BALINTON are the surviving and legitimate children, compulsory and sole heirs of the late LOLITO BALINTON SR. and ERLINDA MONTES BALINTON, under Notary of Atty. Germiniano A. Demecillo Jr. as per Doc. No. 180, Page No. 18, Book No. XXV, Series of 2011. BWM October 21, 28 & Nov. 4, 2011

PANEDOTTE PASTRIES

Alveo... from page 4

innovation. Once it rises, the 26-story development will be one of the city’s highest buildings. Its central location means denizens will be able to enjoy accessibility to the rising business, leisure and commercial establishments that will soon line Davao’s first Ayala Land developed district. Inside, themed function rooms with a scenic veranda, a fully-equipped gym, a leisure pool and 24/7 Wi-Fi connections are just some of the amenities.

GSP encampment

By Mrs. Florenda M. Bacarro

The Girl Scout of the Philippines, Cagayan de Oro Chapter recently hold GSP encampment on Sept. 24, 2011 at the Capitol ground. The Tablon Elementary School Girl Scout advisers that joined the encampment include Mrs. Florenda M. Bacarro, Mrs. Virginia D. Mendoza, Mrs. Rosemarie P. Buyante, and Mrs. Thelma D. Magsino.

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA


SUPERTRES II

BusinessWeek mindanao

October 21-23, 2011 FOR OCTOBER 21 11AM, 4PM AND 9PM 3-D LOTTO DRAW

take ONE:

1-2

PAIRING: 14, 15, 17, 18 24, 25, 27, 28 14 + 6789 = 146 ... 15 + 6789 = 156 ... 17 + 345 = 173 ... 18 + 345 = 183 ...

Hot pairs

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1

2

5

2

7

8

PA SA KAY

3

4

1

6

9

0

24 + 6789 = 246, 247 ... 25 + 6789 = 256, 257 ... 27 + 345 = 273, 274 ... 28 + 345 = 283, 284 ...

16-14-18-19

FOR OCTOBER 22 11AM, 4PM AND 9PM 3-D LOTTO DRAW

take ONE:

2-3

PAIRING: 42, 52, 72, 82 43, 53, 73, 83 42 + 6789 = 426, 428 ... 52 + 6789 = 526, 527 72 + 345 = 723, 472 ... 82 + 345 = 823, 482 ...

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YOUR ULTIMATE WINNING GUIDE

2

5

3

7

PA SA KAY

8

3

4

2

6

9

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43 + 6789 = 643, 763 ... 73 + 012 = 730, 137 ... 53 + 6789 = 536, 357 ... 83 + 012 = 830, 138 ...

53-83-37

2

4-3

5

4

PAIRING: 44, 54, 74, 84 43, 53, 73, 83 44 + 6789 = 446, 447 ... 94 + 012 = 940, 941 ... 95 + 012 = 950, 951 ... 96 + 345 = 693, 469 ...

7

8

take ONE:

FOR OCTOBER 24 11AM, 4PM AND 9PM 3-D LOTTO DRAW

4

3

6

9

0

43 + 6789 = 436, 743 ... 53 + 6789 = 536, 753 ... 73 + 012 = 037, 173 ... 83 + 012 = 183, 038 ...

5-6

5

6

PAIRING: 54, 55, 75, 85 46, 56, 76, 86 54 + 6789 = 546, 754 ... 55 + 012 = 550, 155 ... 75 + 012 = 750, 175... 85 + 012 = 058, 158 ...

7

8

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46 + 543 => 546, 446 ... 56 + 6789 => 665, 567 ... 76 + 012 => 067, 167 ... 86 + 012 => 068, 168 ...

54-67-48-01

Crossword Puzzle

PA SA KAY

1

apricot burnt sienna brick red carnation pink cerise cyan denim golden rod gray magenta maroon melon olive green periwinkle shamrock silver spring green tan tumbleweed violet red

ACROSS 1. Wire rope 5. Land of the Rising Sun 10. Eggs 11. Bruno mars hit 13. Express in words 14. Needlefish 15. Highest 16. Musical tone 18. Actress Locsin 19. Annual publication 22. Close friend 24. Effortlessness 25. Pull 27. Strange 28. Parallelogram 31. Adam and_ 32. Before nu 33. Japanese statesman 36. _Engkantada 38. Black cuckoo 39. Good points 41. With the exeption of 42. Fencing swords 43. Temporary stop DOWN 1. _Rica 2. Benefitted 3. Laguna town 4. Ovum 5. Biblical city 6. One 7. Singer Boone 8. Fuss 9. Himalayan kingdom 12. _ avis

3

45-58-27-48

CIRCLE-A-WORD

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1

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1

FOR OCTOBER 23 11AM, 4PM AND 9PM 3-D LOTTO DRAW

WEAKEST DIGITS

391

STRONGEST DIGIT

4

hot pairs

47-46-67 31-19

Weekly syndicate guide

0-1 2-5 3-8 4-7 6-9 0-1 2-5 3-8 4-7 6-9 0-1 2-5 3-8 4-7 6-9

1-0 2-5 3-8 4-7

THIS WEEK’S PLAYING DIGITS

1

2 7

6-9

Suduko

How to play the game? Fill in completely every rows, columns, and diagonals of each puzzle without repitition of the same digit.

17. _Kapital 20. Furious 21. Tense 22. Aleroom 23. Graduate 26. Actress Austria 27. Popeye’s_Oyl 29. In this place 30. Hotel room 34. Gratuity

35. Mineral aggregate 37. Venomous snake 38. _Sayyaf 40. Tellurium symbol

ANSWER TO PREVIOUS CROSSWORD PUAZZLE

Your Lucky Stars Aquarius: With work discussions, ensure you’re happy with the result before signing on the dotted line. A small financial sacrifice can set karma in place to come back ten–fold. With love, don’t lose sight of your dreams, you deserve first class treatment. Pisces: It’s time for a financial overhaul. Reassess your saving and spending patterns. If there’s a hic–cup in a relationship, don’t over–react”. You have a month before your work life moves into top gear; use this time to get yourself organized. This is also a good time to learn a new skill. Aries: Life is a balancing act! Work demands attention, but don’t ignore everyone else. Be careful of allowing money matters to get in the way of experiencing love. If you need to say how you feel, set a meeting to clear the air. Taurus: Out with the old and in with the new. If something in your life is not working, be prepared to make changes. Planet Venus shines a light on your love life and makes you even more irresistible than usual. Beware of jealousy. At work, make sure you find out all the details before you say anything to anyone. Gemini: When making a promise to someone, be sure you can keep it. For everlasting love, you want to be able to talk about anything with your sweetheart. Take demands at work in your stride. When life challenges you, it can also empower you. Cancer: You are entering a new phase! To accelerate your career, do some planning and set goals. There’s more than one way to win, think outside the box. A love relationship has to work on all levels to keep you satisfied. Be smart with your financial dealings. Leo: If there’s a family drama, it’s time to mend the bridge and offer a hand of friendship. At work, be calm and deal with obstacles head on to show superiors you’ve got what it takes to be a leader. With love, be sensitive to win a heart. Virgo: When looking for romance, a love–mate who can keep up with you intellectually will be a perfect match. Slow down, taking on too much can cause you to have a physical and emotional overload. Be kind to yourself, book a pampering session. Libra: An emotional exchange between you and a loved one cleans the slate for a new beginning. Don’t take anything as finalized at work, there is more to be revealed. Be decisive about money, a quick decision is needed. Family is on the agenda. Scorpio: Planetary activity can cause havoc. Be careful you don’t neglect someone special just because you are preoccupied. An irritating exchange takes two people, own up to your part in an altercation. When it concerns business, be competitive to show the boss you are ambitious to get ahead. Sagittarius: With love, don’t let a tense moment get in the way of what could be a magical time. Some things are best left unsaid. Let bygones be bygones. A hands–on approach with long hours and hard work at the office will pay off. Be generous to those who appreciate you. Capricorn: With work moving into top speed, great things can be accomplished. Get ready to move with the pace and focus on priorities. Before taking risks with money, do the research. When business and pleasure are combined, you’re in the spotlight.


Billboard

mindanao

BusinessWeek

Gov’t envisions digitally-empowered nation through improved access to information By APIPA BAGUMBARAN Contributor

THE Philippine government is determined to expand further the base of internet empowered individuals in the country that would enhance its global competitiveness by providing more access to government information. This was emphasized by Secretary Herminio B. Coloma, Jr., head of the Presidential Communications Operations Office (PCOO), during the Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) Media Forum, held recently at the Xavier Estates Sports and Country Club, here. C o l om a , w h o s h are d the country’s experience in governance communication through the new media, said the Aquino administration through an extensive consultations and discussions has crafted the Philippine Digital Strategy with a vision of digitally empowered, innovative, globally competitive, and prosperous society where everyone has reliable, affordable and secured information access in the country. He said this vision could be achieved through transparent government and efficient services, internet opportunity and digital literacy for all. It means that the citizens will be able to transact

Presidential Communications Operations Secretary Herminio B. Coloma, Jr. shows a copy of BusinessWeek Mindanao during the BIMP-Eaga Media Forum in Cagayan de Oro. Photo by MIKE BAÑOS

business with the government in a fully transparent and accountable manner and the government is willing to give them access to the vital information that they need, Coloma stressed. The Secretary cited the practice of the Department of Interior and Local Government (DILG) where all fund releases, including the amount, recipients and the purpose for which it was disbursed, are posted and published in their website, as one aspect of transparent governance. He also cited other mechanisms on how the Philippine Government is introducing technology in order to implement good governance. Among these mechanisms

is the order of the President Aquino requiring all government agencies and local government units (LGUs) to use the Philippine Government Electronic Procurement System (PhilGEPS) in all their purchases which translate into savings of as much as Php6 billion annually, Coloma said. State offices have been directed to source all their common-use supplies directly from the Procurement Service of the Department of Budget and Management (DBM) or from its regional depots throughout the country, he further said. Another innovation, he said, is the country’s first digitized Traffic Information System where the Metro Ma-

nila Development Authority (MMDA) gives up-to-theminute updates on the traffic condition in Metro Manila. He disclosed that the government plans to expand this system to cover the other major metropolitan and urban centers in the country, including those in Mindanao. Coloma also cited the weband-mobile based system that addresses the data management needs of doctors, nurses, midwives and allied health professionals in the country. The Secured Health Information Network and Exchange (SHINE) Program, he said is a system that enables public and private health care providers and facilities to efficiently operate and communicate individual or aggregated referral and case records to the right people in a timely, accurate and interactive manner. If one is travelling in the country and for some unfortunate reasons he becomes ill and is to be treated in a hospital quite distant from his residence, the doctor that is attending him can access his medical records from his own personal doctor if he is enrolled in this system, he added. These are just some of the innovations in which the government practices accountability and excellence in providing responsive online citizen-centered services, Coloma concluded. pia-10

October 21-23, 2011

HOTELS RESTAURANTS Pryce Plaza Hotel

Carmen Hill, CDO, Tel. No.722791 to93/858-4537 E-mail:reservations@pryceplaza.ph

Hotel Koresco

Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:hotelkoresco@yahoo.com

Mallberry Suites

Limketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999 E-mail:info@mallberrysuites.com

Dynasty Court Hotel

Tiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410 E-mail:dynasty@philcom.ph

The Marigold Hotel Velez cor. Luna Sts, CDO Tel Nos. 856-4320, 726937

Marco Resort Tel. No. 732182 / 855-220

VIP Hotel

A.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505 E-mail: info@theviphotel.com.ph

Philtown Hotel

Makahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe Hotel

Capt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea Hotel

J.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City Hotel

A.Velez- Sts. CDO Tel. No. 723551 / 723658 / 857-1900

Hotel Conchita

Yacapin Ext. CDO, Tel. No. 727356 / 856-3856 E-mail:hotelconchitapge@yahoo.com

Harbor Lights Hotel Gusa, CDO Tel. No. 724878 / 855-6060

Spanish tycoon visits Cagayan de Oro By MIKE BAÑOS Correspondent

THE former president of the world’s richest football club was in the city last week to explore business opportunities in Northern Mindanao (Region 10). Sp anish law yer Jos é Ramón Calderón Ramos visited the Primavera Residences office where he and his son were hosted by Italpinas President and CEO Romolo V. Nati. “He wanted to have a presentation of our project Primavera because of its pioneering and unique ecofriendly design,” said Mr. Nati, an Italian architect who heads the Italo-Filipino joint venture project Primavera Residences through Italpinas EuroAsian Design and EcoDevelopment Corporation. Mr. Nati said the visitors were surprised at the affordable prices of the Primavera Residences units considering its eco-friendly features and its aesthetics, especially the sensation of space created by the one-bedroom model unit. “He inquired about the availability of the penthouse and told me (jokingly, I guess) he wanted to retire in Cagayan de Oro because of the excellent weather and was really impressed with the Pueblo de Oro golf course,” Mr. Nati added. Not the least, Mr. Nati said Mr. Calderon also appreciated the “good energy and outlook” of Cagayan de Oro and its air links to Metro Manila and the rest of the country’s other hubs, especially the future potential for

Jose Ramon Calderon Ramos (left) former president of Real Madrid, the world’s richest earning football club based in Madrid, Spain with BWM correspondent Mike Baños.

tourism and business presented by the Laguindingan Airport which is slated to become operational by the end of 2012. Mr. Calderón was elected president of Real Madrid Club de Fútbol (Royal Madrid Football Club), better known in sports as Real Madrid (Los Blancos in Spain) in 2 July 2006 and served till 16 January 2009. Unique among European football clubs, Real Madrid’s members known as socios have owned and operated the club since its inception in 1902. Based in Madrid, Spain, Real Madrid is one of Spanish football’s top two football clubs winning a record 31 La Liga titles, 18 Span-

Country Village Hotel

Carmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds Hotel

ish Copa del Rey Cups, eight Spanish Super Cups, one Copa Eva Duarte and one Copa de la Liga, a record nine UEFA Champions Leagues, two UEFA Cups, one UEFA Super Cup and three Intercontinental Cups. According to Forbes.com latest list of “The World’s Most Valuable Richest Soccer Teams”, Real Madrid is also the world’s richest football clubs in terms of revenue ($537-million) and the second most valuable with a current value of $1.451-billion in 2011.

Capt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036 E-mail:i_agudo@hotmail.com

Apple Tree Resort and Hotel

Taboc, Opol, Misamis Oriental, Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Discovery Hotel

Limketkai Drive, CDO tel. No. 72-78-14, 72-73-20

Pearlmont Inn

Limketkai,Drive,CDO Tel. No. 729111 / 856-2654 / 729455

Red Palm Inn

EVChaves Building, Capistrano corner Cruz Taal Sts. Cagayan de Oro City Tel. No. 721197 and 8562671 Cell No. 0908-885-5643 Email: redpalm_inn07@yahoo.com

Cagayan Riverview Inn

BODYFLEX MASSAGE THERAPY SERVICES

Vamenta Boulevard, Carmen CDO, Tel. No. 729039/858-4247/ 858-4245, E-mail:river@philcom.com

(Cagayan de Oro, Butuan, Davao, Cebu, Camiguin, Iligan & Gingoog City)

Chali Beach Resort

Cugman,CDO,Tel. No. 723929 / 855-2108 E-mail:chali_beach@yahoo.com

Services Offered: Shiatsu, Swedish, & Sensual Massage.

Nature Pensionne

Toribio Chavez Sts., CDO Tel. No. 723598 / 723718 / 857-2274

NEW DAWN PENSIONNE

By: trained, & gorgeous male/ female massage therapist. HOME / HOTEL SERVICE ONLY #s: (088) 5886363/ 09061149906/ 09187958578 - REY

Velez-Macahambus Sts, CDO Tel Nos. 8571776, 721776 email : gchreservation@yahoo.com

Middleton Apartelle Lirio St. Carmen, CDO Tel. No. 723665 / 723580 / 858-4839

LOT FOR SALE

Sir George Pension House Pabayo-Gaerlan St. Cagayan de Oro City tel. No. 856-1990, 856-2004, 856-4447

Miami INN

BEACH HOUSE

Baloy, Cagayan de Oro City By appointment only Tel. #: (088) 855 3898

11

Vamenta Boulevard, Carmen , CDO Tel No. 858-1901, 72-52-79

DINAH’S BEACH RESORT

Brgy san Juan, Gingoog City Tel No. (088) 861-3044

Malasag Eco Tourism Villages Cugman, CDO Tel. No.855-6183 [088]309-3752


12 October 21-23, 2011 Carenderia summit at Pryce Plaza By Delia Jain

C

ARENDERIA’S and food stall op e r ator s i n Cagayan de Oro and Northern Mindanao are scheduled to meet at the Grand Mindanao Ballroom of Pryce Plaza on November 12, 2011, to discuss during a summit the interest and welfare of the industry.

Organized by Pryce Plaza, the local Carenderias gathering will meet with quality food suppliers, local Chefs and invited City government officials as resource speakers on food sanitation. Various quality food suppliers, school canteen operators, small restaurants and food courts catering to the students and to the office workers in the government and private enterprise are participating. Budget staple foods and ingredients as well as the best practices in the industry will be focused during the one day forum. There will be lectures on recipe formulation, budget portionment, costing and food sanitation from practicing Chefs from Manila and Cagayan de Oro City. Invited to sponsor the summit are food manufacturing companies and

supermarkets chains that sells and distribute quality foods and ingredients used and consumed by Filipinos as staple part of our diet. Hotel and Restaurant students and local Culinary Schools are also welcomed to register as participants. Booths of the participating food distributors and manufacturers will exhibit and hand out product sampling to the registered participants. A P500.00 per

participant registration fee is required to cover for snacks and lunch as well as summit material hand outs. The carenderias and small food operators form the backbone of the underground economy. They need private enterprise assistance in improving the quality of their food services and the profitability of their business undertakings. Invited corporate spon-

sors are San Miguel Foods, Nestle Food Products, Purefoods, Gamma Foods, Slers Food Products, Pryce Gases and Oro Rama Supermarket chain. For sponsorship inquiries and food stall owners registration, please call Sales and Marketing Department of Pryce Plaza at Telephone Nos. (08822) 726464 or 8583131 Local 621. Email sales@pryceplaza.ph

BusinessWeek

mindanao

Pryce Plaza manager Pedrito T. Quiamjot welcomes the delegates to the Brunei Indonesia Malaysia Philippines-East Asia Growth Area ( BIMP -EAGA) Senior Officials and Ministers Meeting (SOMM) held at Pryce Plaza Hotel, Cagayan de Oro City on October 19-21. photo supplied


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