BusinessWeek
YOUR LOCAL ONLINE BUSINESS PAPER
Issue No. 57, Volume III • June 13-19, 2011
H
www.businessweekmindanao.com
P10.00
A PINOY REVOLUTION
eroes are made not by dying for a cause, but for living for one. Rizal did not become a hero by facing the firing squad. He was a hero long before when he exiled himself to a ftoreign land, far from the home he loved, so that he could create the masterpiece that would inspire a national movement. A different kind of hero, Amorsolo captured the beauty of the country - how the sunlight touched the maiden in the fields, reflecting the honesty and beauty of the work every Filipino does. Through these heroes, we know this truth: a Filipino hero fights for the country, not necessarily with gun and bolo in hand, but with his country and countrymen in heart. This is what my|phone’s Pusong Pinoy spirit is all about. MYPHONE WANTED TO CHANGE THE GAME The first Filipino mobile phone brand, it has from the start always declared its being Filipino. Three years ago, when they first started, they were a small Filipino brand fightingg the internationally established giants in the mobile phone industry. ustry. But today, from only 13 dealers, it now has almost 200 and nd is distributed nationwide with almost 1000 stores, making it the fastest growing mobile phone company in the Philippines..
PREDICTED TO FAIL FROM THE START People said that a Filipino brand could not stand up to the big names from Finland, Germany, Korea and the U.S. They were called crazy, even laughed at. But for them, they were proud to be called crazy. It meant that they were creative, realistic, aggressive, zealous, young and were focused on changing the game. This was the battle cry of my|phone’s new heroes who aimed to inspire and innovate. They were like the katipunero courageously shaking up the status quo established by foreign brands, who could never truly understand the Filipino. They fought to free Filipinos from the monopoly of foreign brands. These companies used to dictate the prices of the latest technology. These foreign brands didn’t change the prices of their phones or consider that the average Filipino would have to save up a month’s salary, maybe even more, simply to purchase the latest mobile technology. gy my|phone this my|p |p pho h ne fought th his injustice injustice by creating crea eaatiing phones phone nees with nes with the wi the he same technology more tec ech olog echn ec ogyy and even mor og orre features fe aand nd providing them at half thee price. my|phone wanted my|ph hon onee w anted ed d to to give Filipinos a dignified life by giving the them quality em qu q aallit ity ty phones. phones. Their revolutionary phone SIM M phone, the first in the Philippines. Formerly was the Duall SIM a very niche market, it has become the fastest growing mobile phone category and is even eating into the single SIM market. mark rk ket e.
IT’S TIME TO FIGHT BACK! OTHER BRANDS FOLLOW MY|PHONE’S FOOTSTEPS Now, the Dual SIM technology, which was formerly underestimated by others, is being offered by multinational brands. Even low cost China phones have grown very aggressive in this category. But with my|phone’s leadership and focus on service, they cannot keep up with the quality that my|phone Dual SIM phones offer. This is just one proof of the excellence and leadership that Filipinos can attain through hard work and courage. UNIQUELY PUSONG PINOY To distinguish themselves further from foreign brands, they have put their Filipino heart, everything that inspires them as Filipinos, into their phone with unique content that defines them as a truly Filipino phone. They have put our beautiful landscapes into the phone as set wallpapers. Our spirituality is reflected in the hymns, prayers and e-Bible loaded in the memory. Our history, trivia, bugtong aand nd sa nd salawi ssalawikain ala law awik awi wika kain ka n are are re also alsso found fo ound nd in n the the he e-pages e-p epag age ges es of o my|phone, my|p my phone p hon ho one ne, e, a constant ccon ons nstttaan antt reminder rrem emin ind nde der de er aand nd d aappreciation pp p pre reeccia ciiat iati attio ati ion on of of who who ho wee are are and and nd where wher here he ere ere we came caame from. fro fr rom om m.
“This Independence Day, ang wish ko para sa aking kapwa Pinoy ay maging super tayo para sa isa’t isa.” - Sarah Geronimo
MY|PHONE LAUNCHES ITS NEW ADVERTISING VERTISING CAMPAIGN: “I WANT TO BE YOUR SUPERHERO”” It’s this Pusong Pinoy philosophy that inspired the new superherocampaign. perherocampaign. claresits desire to With its line “I want to be your superhero”, my|phone declaresits be super for the Pinoy. Being a superhero means being there to help others in n need. my|phone tries to do this with every service and featuree that it provides. Through the WI-FI PHONE, it encourages the youth to access knowledge for free via the world wide web. Its MY|NEGOSYO EXCLUSIVE APPLICATION lets Filipinos have their own load business, earning them extra income to help improve mprove their lives. With its Music Album Phone (MAP), it supports OPM through rough technology g that prevents piracy in its commitment to support the Filipino ipino artist. With its ZERO DOWNTIME SERVICE PROGRAM, M, they make suree that no Filipino is handicapped by the absence of a phone ne when wh hen they the heey are having their phone repaired. They provide customers with phone th h a sservice ervice phon on ne until they finish their repairs. Being a good Filipino company is the factor that drives my|phone, giving them a purpose in everything they do. From something as simple simple as paying proper taxes to providing thousands with jobs, they try to help oh elp el p the country with its development and growth, something they pride themselves de th hem emselves on. Bydoing this, they can be a superhero for its own country. y. BEING SUPER BY GIVING BACK my|phone thanks the Filipinos for giving them the chance hancccee to be sup super. up uper. up rd to o be excellent. excelle lent. le e Without an inspiration, they wouldn’t have tried so hard From their products and services to their advocacies, they promise heey ey pro omise to to do their best to innovate and continue to do better.
MYPHONE DONATES 60 SCHOOLHOUSES TO 60 COMMUNIT COMMUNITIES TIES Now, iitt continues its advocacy through more active means. line for In lin ne with Pnoy’s educational platform, my|phone fights fo or the right ecent education. It’s a battle that cannot be fought by the government g for de decent be believes that education is the key to a brighter future. By B providing alone. IItt be an environment cconducive ondu on duci du c ve for learning and creating, my|phone wants to be sup per fo forr the t e future generatio th on. super generation. That’s starting cooperation That t’s why t’ w y st wh tarti tiing July, July, my|phone, in co ooperation with the Ninoy Nino oy and Cory Aquino Foundation Found nd dat atio ion (NCAF), io (NCA CAF) CA F),, will give 60 F) 0 communities a my|school my|scho ool building for their youth to hol hold ld classes c as cl asses in. It It’ss theirr way of saying ‘thank k you’ to the Filipinos for being its inspiration. inspiratio iio on. Butt it is also their message to others: B Bu Now w is i the he time time to stand up for something, to o have the couragee to inspire change. Now No ow is the timee to live fo forr a cause. revolution. Now is the he time tim i e for a Pinoy Pin Pi noy revolu l tion. “Ituloy ang laban, this Independence Day and beyond!” -Piolo Pascual
“It’s a great time to be a Pinoy! Happy Independence Day sa lahat ng mga kababayan.” - Anne Curtis
BusinessWeek
24
June 13-19, 2011
BusinessWeek
MINDANAO
CHAIR EMERITUS SOLID GROUP INC. ELENA SEN LIM: BETTER SCHOOLS FOR A BRIGHTER FUTURE Children taking lessons in the hallways or under trees. A classroom for thirty students shared by eighty. Classrooms that have no floors, leaking roofs or sometimes, no roofs at all. These are just a few of the hardships Filipino students have to face just to go to school. Growing up in Tacloban, Elena Sen Lim knows the feeling of having to study in classrooms like these. As an elementary teacher, she even experienced teaching under these conditions. Today, more than 60 years later, she notices that there is barely any improvement.
BRINGING DIGNITY TO LEARNING AND LIVING
Though no longer a classroom teacher, she still dreams of helping children by bringing them dignity through education. For her, it is not just a dream, but her responsibility to give back to the community that gave her so much. She dreams of giving each Filipino products that will improve their quality of life. It is this dream which inspires the second generation of Solid Group. That’s why through My|phone, students have a chance to go to a school that is fit for learning. My|school houses are properly insulated against heat, is safe, sturdy and leak proof, making studying easier and more comfortable. Each unit is created with the latest modular building technology making it possible to assemble in just 2 days. These schoolhouses make learning more enjoyable, safe and dignified.
MODERN MODULAR TECHNOLOGY FOR FILIPINO HOMES A sister company of my|phone, my|house also fights to give Filipinos better living conditions. Instead of living in overcrowded, dilapidated houses, my|house offers a safe, sturdy and quick alternative by using the same modular technology as the My|school.
MY|PHONE GIVES BACK BY DONATING 60 SCHOOLHOUSES To express their heartfelt thanks for making them the number one Dual SIM Pinoy Phone, My|phone wants to be the country’s education superhero. Aligned with PNoy’s thrust on improving education and in cooperation with NCAF or Ninoy & Cory Aquino Foundation, they want to pay it forward where it has the most impact in uplifting standards of living: the country’s educational system. Every month for the next 5 years, My|phone will donate a my|school unit which will be used as classrooms in public schools all over the country. Filipinos from Aparri to Jolo will now have the chance to tell their stories why they deserve new classrooms. It’s their chance to have a better learning experience. Being the country’s education superhero is My|phone’s way of expressing Pinoy heart which is at the heart of their company. They believe that supporting the freedom to learn will give Filipinos the freedom to improve their lives. By being our country’s superhero, Elena Lim and my|phone hope to encourage others to live with the spirit of Pusong Pinoy. WANT TO BE A SUPERHERO FOR YOUR COMMUNITY? HERE'S HOW TO GIVE THEM A FREE SCHOOL HOUSE: Nominate a school that you think deserves my|school units. Tell us your story, and my|phone will donate a my|school unit to those who need it the most. Just email nominate@myheart.com.ph For more information on my|school go to www.myheart.com.ph