UX/UI Design Portfolio

BÜŞRA KALANLAR

product design por tf olio 2023

+905068051727

bkalanlar@gmail.com

Hello I’m Büşra a designer who graduated Industrial Design Department of Anadolu University. I worked different projects. I got many valuable experiences throughout my educational and professional life. I wrote projects in different fields including tourism and wellbeing

I decided to pursue my career in Ux Design. I explore opportunities for design in tourism and wellness sector. I have motivation transform my design career with international design teams.

CONTENT

UX RESEARCH/UX DESIGN

financial tracking app 5-12

UX DESIGN/ PRODUCT DESIGN

customer loyalty app for a therapist 13-25

Financial tracker app

Project about financial system product over get together in the one user friendly system

Role: UX Research, UX Designer

Responsibilities: user research, wireframing, prototyping

THE PROBLEM THE GOAL

Working with more than one bank and having difficulty coordinating the spending/payment planning of their accounts We want to reach individuals.

As a result of the credit card, debit card and cash preferences used by the user while spending The confusion of tracking the expenditure/payment balance of accounts creates a need for a system.

As it becomes difficult to keep track of the income-expense balance, it is necessary to have an expense organizer and timer. is needed.

Users can control multiple bank accounts from a single channel and schedule spending/payments. We turn it into work by making it easier to do.

In order not to miss payment dates, the user tries to take notes, add them to the calendar, etc.

Since she loses control due to having more than one bank account, she constantly and regularly logs into online and mobile banking systems.

Since she frequently experiences situations where she exceeds her spending limit when she increases her credit card usage, she needs different solutions regarding spending limits.

UNDERSTANDING THE USER

SURVEYS QUESTIONS/ ANALYZE REPORTING FINDINGS

56 users completed survey that has 18 questions for understand the users. Conducted remote user researches with users have different demographic specialities. Different job and age distribution was important the understand the their behaviors and expectations. Analyzing the results and presented infographic results.

User Loves

Those who work with more than one bank loved the fact that they could see it through a single application.

User how to solve the problem?

To see customizable payment screens and categorized spending items

Automatic processing of payments into the calendar and reminders of payments in advance

Using reminder calendar apps such as calendar

Using internet banking screens or applications regularly

Keeping a diary and taking note of payments

Prepare a shopping spending list

Automatic payment instruction

PROBLEMS AND EXPECTATIONS

Frequently spending unnecessary expenses because she cannot see her expenses, exceeding her spending limit when she does not know where or what she is spending, and having a decrease in her Findeks score.

Seeing the details of my expenses before the end of the month, being charged additional fees when making interbank transfers, checking interbank accounts

Not being able to follow the timing of payments and spending too much effort and time to follow the account cut-off dates, not being able to predict the income-expense balance

Setting reminders to inform you of payment times in advance, regularly checking and planning frequent expenses

Identifying frequent spending areas, controlling spending items and identifying situations that exceed limits

USER JOURNEY MAP

SENARIO EXPECTATIONS

The user spends during the day without paying attention to income and expenses. In particular, users who cannot control their spending and payments constantly check their bank accounts.

AWARENESS

With this awareness of the user who cannot control her income and expense balance, the search for an alternative solution begins.

EXPLORING AND MEETING

She gets acquainted with our application where she can see the banking systems she continues to use together.

An application design aiming at the financial awareness of the user will be presented. The experienced application allows coordinating spending channels on a single platform. It also offers a customizable calendar feature with a reminder feature for payment planning, with time sensitivity and a user-friendly interface.

SOLUTIONS

Researches solution alternatives where she can track her payments with reminders where she can see her expenses and asset status.

BEING USER AND EXPERIENCED

Offered with a user-friendly and practical interface, the application's customizable reminder sections also provide the user with the opportunity to experience

FEEDBACK AND CONNECTION

There is a user-focused support section to support the satisfaction and development of the application, which saves the user time and brings them together on a common platform. Importance is given to users being able to share their experiences.

EXPERIENCES

Their opinions about the interaction of the application with the targeted audience are taken. Positive or negative situations that affect users' desire to continue the application are discussed.

2023

Role: UX Research, Product Design

Responsibilities: User research, wireframes, low fidelity high fidelity prototypes

AURA IS THE CUSTOMER LOYALTY APP DESIGN FOR THERAPIST

AURA APP WILL LET USERS PICK UP PROPER PRODUCT IN ADVANCE WHICH WILL AFFECT USER WHO DOES A MEDITATION OR STUDY.

USER NEEDS TO ORDER AROMATIC OIL BECAUSE OF HIS STRESS RELEASE.

PROJECT USER RESEARCH SUMMARY

I conducted interviews. According to users answers and feelings create empathy maps. Primary user groups that infected project points . Analyzing survey results effectively helped to research process for empathize with user. The research and reviews of participants helped to understand their wishes and engagement about brands. Reliable customer loyalty program, after sales services and use online payment methods their needs and expectations.

UNDERSTANDING THE USER

minimal and user friendly designed information about products and page flow connections with customer prompt feedback

understandable and well designed pages

2 - Competitive Audit Report

1. Competit ve audit goal(s)

Compare aromatherapy brands compet tor app

2 Who are your key competitors? (Description)

Key compet tors are HMtherapy and Bhu e that se essent a o ls HMtherapy s a d rect competitor that se ls expens ve products than Bhu e s an nd rect compet tor

3. What are the type and qua ity of competitors’ products? (Descr ption)

HMtherapy s app s c ear and user-fr endly Order ist and product v sua izat ons he p users when they v sit the app mpress ons of m n ma v sua e ements in user experiences Offer natura and trusted essential o s

Bhu e s app has a cons stent v sual dent ty Some e ements ack informat on about flow

Users are confused abou some steps of the app The app s on y ava able n the oca anguage

4. How do competitors position themse ves in the market? (Descr pt on)

HMtherapy pos t ons tse f as offer ng %100 pure Products engagement w th m nima , natura trusted brand dent ty

Bhu e pos tions itse f as offer ng hea ng Products and customers w th know edge of natura

5. How do competitors talk about themselves? (Descr pt on)

H M t he ra py p o s it o ns t s e f a s o e r

na t ura t us e d bra nd d e nt t y

B hu e p o s t o ns t s e f a s o e ng he a ng P ro d uc t s a nd c us o m e rs w t h k no w e d g e o na t u a

C o m p e t i t i v e A u d i t R e p o r t G o o g e UX De s gn C e c ate

6 C o m p e t i t o r s ’ s t r e n g t h s L s t

H M t he ra py s s t re ng t hs nc ud e

● O e r ing m n m a a nd c le a r a pp

● E a s y o rd e r ng p o c e s s

● R e v ie w s

B huile s s t e ng hs inc ud e

● O e r ing c e a r a pp d e s ig n

● Und e rs a nd a b e v s ua e e m e nt s ● R e v ie w s

7 C o m p e t i t o r s ’ w e a k n e s s e s ( L s t )

H M t he ra py w e a k ne s s e s nc ud e

● O e r ing a ng ua g e c ho ic e ● O e r ing a d v c e a b o ut pro d uc t s

B hu le w e a k ne s s e s inc ud e

● Im p o v ing t he r a pp

● Im p o v ing a ng ua g e s upp o r t

8 G a p s ( L is t )

S o m e ga ps we de n e d nc ude

● C o m pe to r pro d uc t s do no ha ve a ny e wa d ng y e m ● C o m pe to r pro d uc t s do no e nga ge w t h u e e m o ons

9 O p p o r t u n t e s ( L s t

S o m e o ppo un e we de n e d nc ude

● P rov de e nga ge m e n w t h us e s be we e n pro d uc t s ● m p ove re wa d ng a nd po s t ve e xpe r e n e s o us e r

UNDERSTANDING THE USER

PERSONA 1

PERSONA

PERSONA 2

Chemical Engineering

Family: Alone

Occupation: Working at cosmetics lab

‘ If someone inspire during my healing journey, it will be nice.’

GOALS

-Try planning daily routines -Interest with beauty trends about self-love

FRUSTRATIONS

-Forget schedules -Long working hours -Hard continuity

Ayça is working at lab for produce natural cosmetic products. She is working very long time during the day. She is sensitive and getting help for handling with people and problems.

‘ I trying to focus and keep balance my life with therapies.’

GOALS

-Improve body and mental health

-Participate social activities

-To find a way more energized and work-life balanced

-Fill personal information manually is boring -Impatient during the complex things

Ege is a mechatronics engineering student and working part time. All day feels more exhausted and anxious. He likes mechanics and repair. Also take care about his body health. He decide to contact with therapist for mental relaxing.

USER JOURNEY MAP

Persona: Ege

Goal: Find the right essential oil that will help him release stress

ACTION

TASK LIST

Understand aromatherapy Research and choose the essential oil

FEELINGS

A. Determine situation and decide to use essential oil

B. Research aromatherapy

C. Find app

A. Use app

B. Take recommendation

C. Choose the right product

Purchase Delivery Post- Sales Loyalty

A. Select item

B. Enter contact details

C. Order

D. Follow payment flow and exit

A. Take product

B. Product use information

A. Use product

B. Give feedback

IMPROVEMENT

OPPORTUNITIES

Confused . Wasted a lot of time . Frustrated

Curious . Confused

Hopeful

Enjoy

Excited . Annoyed . Satisfied . Happy . Happy . Confused . Stress relief

. Improve well designed rewarding app . Include recommended products acoording to feelings . Easy flow . Better design . Useful and clear information . More useful tips and advices with products . Festival invitation . Local community

STARTING THE DESIGN

&

UX Research Study Plan Template

● Title Usabi ity study of customer oyalty app for therapist

● Author: Büşra Ka an ar UX designer, bka anlar@gmai com

● Stakeho ders -

● Date 25 07 2022

Introduction

Research questions

● Project background: ’ m creating a new app to help people improve the r hea ing process n dai y l fe need to understand customer and therap st engagement with app flow I d l ke to know which specific chal enges that user might face w th this experience

● Research goals: Determ ne if users can complete app flow Define which part of the app s difficult to use

● Which parts of the user flow are users gett ng stuck n?

● Do users th nk the app has useful features that might be nc uded?

● Improve the des gn w th that feature?

● Is the app easy or d fficu t to use for part cipants?

● Any reasons for users to quit the app?

● T me on task

● Use of navigat on

Key Performance Indicators (KPIs)

Methodology

● Search

● User error rates

● Drop-off rates

● Convers on rates

● System usab l ty sca e

● Unmoderated usab l ty study

● Locat on Turkey, remote (each part cipant wi l comp ete the study in their own home)

● Date Sess ons wi l take p ace on Ju y 18 (norma business hours) and March 19 (after hours)

● Length: Each session wi l last 5 to 10 minutes based on a ist of prompts w th a SUS fol owing the study

● Compensation no compensat on

Part c pants are

● At east once shop from that store

Participants

● A ways use customer loya ty app when buy ng

● Two ma es, two females, and one nonb nary ndividua , aged 18 to 65 years old

S c h e d u le

● P r o m p t 2 L e

p e n t he a p p

a p ho ne N o w t r y to o p e n t he s c re e n o f “ S ho pp ng ” H o w w o uld y o u g o a b o ut d o ng t ha t ?

○ P r o m p t 2 f o lo w - u p : W a s t h s p a r t ic ula r f e a t ure o r f unc t o na it y

us e f u ? W hy o r w hy not ? W ha t w a s e a s y a nd w ha t w a s c ha le ng ing ?

● P r o m p t 3 L e t s s a y y o u no w w a nte d to c ha ng e t he c o lo r o f t he a p p to b e y o ur f a vo r te c o o r H o w w o u d y o u d o t ha t ?

○ P r o m p t 3 f o lo w - u p : W a s t his p a r t ic ula r f e a t ure o r f unc t o na it y us e f u ? W hy o r w hy no t ? W ha t w a s e a s y a nd w ha t w a s c ha le ng ing ?

● P r o m p t 4 : F ina l y, t r y m a k ng a n o rd e r a p ro d uc t us ng o y a lt y p o int s

○ P r o m p t 4 f o l o w - u p W a s t his p a r t c u a r f e a t ure o r f unc t io na l t y us e f u ? W hy o r w hy no t ? W ha t w a s e a s y a nd w ha t w a s c ha le ng ing ?

A e r t h e u n m o d e r a t e d u s a b i l i t y s t u d y

P a r t ic p a nt s w i l c o m ple te t he S y s te m Us a b i it y S c a le

● P a r t c ip a nt s w l s c o re t he f o lo w ng te n s t a te m e nt s by s e e c t ing o ne o f

ve re s p o ns e s t ha t r a ng e f ro m “ S t ro ng ly D s a g re e ” to “ S t ro ng ly A g re e ”

○ t hink t ha t I w o u d us e t h s f e a t ure f re q ue nt y

○ nd t he f e a t ure unne c e s s a r ly c o m p le x

○ t hink t he f e a t ure is e a s y to us e .

○ ne e d t he s upp o r t o f a te c hn c a p e r s o n n o rd e r to us e t h s f e a t ure

○ nd t he va r o us f unc t io ns in t h s f e a t ure to b e w e l inte g r a te d

○ t hink t he re s nc o ns is te nc y n t h s f e a t ure

○ m a g ne t ha t m o s t p e o p le w o uld le a r n to us e t h s f e a t ure q uic k y.

○ f e e c o n d e nt us ing t he f e a t ure

○ I ne e d to le a r n a lo t o f t hing s b e f o re I c a n us e t his f e a t ure

○ T he m a in us e r o w to us e t he lo y a lt y p o nt s c le a r ly

● R e c r uit m e nt s t a r t s : J u y 18

● S t ud y d a te s : J uly 18 - 19

● R e s ult s a v a ila b le : J uly 23

THANKS FOR VIEWING

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