Things That Happened Before 2019.
Visual Communication Design
Chin-Chia Li
Portfolio 1
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CONTENT
About Me New Media Design Graphic Design Commercial Design Motion Graohic Experience Design
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Chin Chia Li
ć?Žć™‰ĺ˜‰
"The so-called destined fanaticism means that someone is destined to have the enthusiasm for something at all costs." - Xu Fangyi "I was afraid that you would be artist or designer in the future." This is what my parents say when I asked why did not let me learn more about drawing or go to art shool when I was a child. But if this is the so-called ordained path of my life, I will still be back on this road. I think the being a design is just my destiny.
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Education
New York Institute of Techology, New York Computer Graphic, Visiting Student, MFA
2018.09 - 2018.12
National Sun-Yat-San University, Taiwan Department of Political Economy
2009.08 - 2013.06
National Chiao Tung University, Taiwan Institute of Applied Arts, Visual Communication Design, MA
2017.02 - Now
Work Experience
Morphine Adventure Company, Taiwan Visual Designer
The Urbanists Collaborative, Taiwan Graphic Designer
2016.05 - 2018.09 2014.07 - 2016.02
Workshop Open HCI 2017 Participant
2017.07
Motion Type Workshop Participant
2017.07
New Media Workshop Participant
2017.07
Exhibition Group Exhibition by Institute of Applied Arts, NCTU Emotional Day Naughty Education Fest Guide To Being A Rude Bastard
2017.11 2016.07
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01
Emotional Day
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Witness or our little stability
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Under the Water, We Shout.
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Intercative Design Installation Art
Digital Art & Dance
New Media Design 7
Time / 2017.11
Subject / Interactive Design
Material / Unity3D, Projection, Keyboard Exibition / Group Exhibition by
Institute of Applied Arts, NCTU
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Emotional Day "When the words are translated into emotions, every day is no longer just day after day."
We live in a huge amount of information flow of the social network, when the text into a dialogue tool, the text of the mood will be different. Emotional Day utilizes IBM Watson and the Twitter API's timely cloud computing library to allow visitors to select date and instantly capture text clips from different dates, transform them into emotion- al quantitative data and visualize them through IBM Watson text mood analysis , Through the color changes, particle visual effects and movement patterns show different emotional days.
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How does it works?
First, enter a date message, then the twitter API will collect all the messages from the day and analyze the information through IBM Watson for language sentiment analysis. The resulting emotional information is divided into seven stages and transformed into visual representations through different colors, motion patterns, and frequencies.
7 categories of emotions.
IBN Watson will put the amount of text into seven emotional information. Are respectively Anger, Fear, Joy, Sadness, Analytical, Confident and Tentative. And convert these seven kinds of information into percentage information.
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Visual Partical Sea System
Use matrix and repetitive generation to generate particle sea, creating different color blending and motion patterns.I simply create 3 variables: a particle system, an array of our particles and a number responsible for resolution of our sea. Then set a maximum particle count to seaResolution squared. In the last two instructions I spawn the desired amount of particles and assign them to an array.
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W
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01 / Date & Emotional Data 02 / Emotion Level 03 / Input Section
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7 patterns of emotions.
I will divide the emotional data into seven levels, using different color changes and exercise patterns to express these seven different emotional data.
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01 / Performance scene
"When the words are translated into emotions, every day is no longer just day after day."
We live in a huge amount of information flow of the social network, when the text into a dialogue tool, the text of the mood will be different. Emotional Day utilizes IBM Watson and the Twitter API's timely cloud computing library to allow visitors to select date and instantly capture text clips from different dates, transform them into emotion- al quantitative data and visualize them through IBM Watson text mood analysis , Through the color changes, particle visual effects and movement patterns show different emotional days.
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Time / 2018.01
Subject / Installation Art
Material / Light bulb, Nylons, Audio equipment Installation Design / Chin Chia Li, Hsu Yi Chen Audio Design / Che Chang, Yu-Shan Yang,
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Chih-Ting Kuo
Witness or our little stability This is an installation art that attempts to decompose the sound. Through the "little stable" script, we try to break down the tone and position of different voices, use multiple people to simultaneously conduct script readings, and create a dialogue between two people through lighting devices. The two ball of light represent different speakers, sometimes bright and dim, which continuously conveys the connection between sound and emotion.
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01 02
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01 / Performance scene 02 / Performance scene
03 / Details of the Installation
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Time / 2017.06
Subject / Digital Art & Dance Performace
Material / After Effect, Quartz Composer,
3D Projection Mapping, Heat Senser
Stage Design / Chin Chia Li, Yu-Shan Yang
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Video Design / Chin Chia Li, Che Chang,
Yu-Shan Yang, Chih-Ting Kuo Hao Yen Chuang
Under the Water, We Shout. This is a cross-disciplinary performance of the National Chiao Tung Universit y and the Depar tment of Dance Studies of the National Taiwan University of the Arts. It uses a combination of visual images and instant interaction mechanisms to dance. It is very experimental and bold to try different media.
The theme is "Under the Water, We Shout." Try to show that dancers can't express words in the water, can only use body movements to scream, helplessness in the water and loneliness, bringing viewers into the immersive experience.
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舞台測試配置 6m 6m
8m
燈光
投影機 投影幕 電源接線 投影接線 燈光接線 音源接線
控制台
Floating projection screen
音設
The biggest attempt of this performance is to use a floating projection screen. There is also a layer of floating projection between the performer and the viewer, so that the visual image is somewhere in between, but it does not affect the connection between the two, so that the viewer there are more different experience.
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01 02
01 / Performance scene 02 / Performance scene
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Daily Flashback Project
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Typeface Celebration
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03
Quote Challenge
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Movie Poster Redesign
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Daily Poster
Poster Design Poster Design Poster Design
Graphic Design 25
Time / 2018.09 - Now
Subject / Poster Design
Material / Illustrator, Photoshop
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Daily Flashback Project This is a one-day, one- poster challenge plan.
When I was a exchange student in New York, I used the tools I was good at as a way to write a diary.Call Daily Falshback Project. Every day, design a poster without interruption. Grab the experience of ever yday life or visual clips as elements, turn it into a poster, and continue to stimulate yourself through uninterrupted training. Design thinking and train your creativity.
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Topic / Waiting For The XMAS
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Topic / Japanese
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Topic / Travel
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Topic / Food
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つつぐ 35
Time / 2018.10
Subject / Poster Design
Material / Illustrator, Photoshop
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Typeface Celebration This is a set of posters designed for the typeface, using only the typeface itself, without using other extra elements, using the typeface to show its beauty. I use two different ways to show the different beauty of the Didot typeface, one that shows the vertical beauty, the line that connects all the letters, and the other that shows the soft beauty. Many people talk about Didot, which is associated with his modern style, but The soft lines of the velvet also contain a lot of beauty.
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Time / 2018.07
Subject / Poster Design
Material / Illustrator, Photoshop
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Quote Poster Challehge Use objective & sublective ways to design.
This is my work when I participated in the Scholarship Program for Oversea Study in Art&Design competition. Ever yone will draw a famous quote from the professor, and we need to design a poster separately from subjective and objective perspectives. This is a big challenge. From an objective perspective, we need to get rid of our own perceptions. From a subjective perspective, we need to bring in a lot of our own emotions. This is a very interesting challenge.
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I EITHER WIN OR LEARN. “ I NEVER LOSE. I EITHER WIN OR LEARN.� - Nelson Mandela
The objective ways to design.
From the perspective of objective design, I started with simple words. I split the whole quote into two parts. The first half is more negative and the second half is more positive. Therefore, I hide the first half in the second half, expressing the latter as the most important content. I also use different colors to distinguish between two different emotions.
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“ I NEVER LOSE. I EITHER WIN OR LEARN.� - Nelson Mandela
The sublective ways to design.
From a subjective perspective, I use actual examples to express it. In the picture, a little boy fell off the bicycle, and then grew up to become a famous racer, trying to use the emotional subjective picture to convey the meaning of famous words. The choice of fonts uses handwriting style to express the emotions that are spoken by people, and I still choose two different contrasts to express emotions.
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Time / 2018.07
Subject / Poster Design
Material / Illustrator, Photoshop
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Movie Poster Redesign Seediq Bale Warriors of the Rainbow
This is my work when I participated in the Scholarship Program for Oversea Study in Art&Design competition.The theme is to redesign the film posters of Seediq Bale Warriors of the Rainbow, but not using traditional character avatars and actual scenes to design, can only be expressed using abstract patterns.
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Different Warriors of Rainbow.
Many people talk about Seediq Bale who think of heroic male fighters, but the most impressive piece of me is the picture of female collective suicide. They chose to commit suicide to complete the wish of the ancestors. They did not go forward to face the enemy, but chose to sacrifice their own lives to go to the other end of the rainbow. This behavior is another heroic warrior.
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2011.9.30
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01
China Airline Redesign
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New Born
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Be Your Own Hreo
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Be A Little Bit Different
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Datung Wanhua Workshop
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Brand Design
Album Cover Design Book Design Logo design
Logo & Poster Design
Commercial Design 49
Time / 2018.11
Subject / Brand Design
Material / Illustrator, Photoshop
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China Airline Redesign It is the national airline of the Republic of China and the largest civil aviation company in Taiwan. It is the core enterprise of China Airlines Group. Its main transshipment center is Taoyuan International Airport, and its headquarters is newly located in Huahang Park, which is close to Taoyuan International Airport. At present, it mainly operates international routes and cross-strait routes (including passenger and freight), and the destinations are spread over 30 countries and regions.
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Logo standard C93 M88 Y89 K80
C100 M93 Y32 K0
C0 M0 Y0 K0
C20 M74 Y9 K0 C46 M99 Y85 K16
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02 03
01 / Applications Design 02 / APP Design
03 / Web Design
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02 03
01 / Spatial Applications 02 / Package Design
03 / Package Design
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Time / 2018.06
Subject / Album Cover Design
Material / Illustrator, Photoshop Client / Key Stone Corp.
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Unleash the instinct of music, the most primitive and pure love.
She blends the most primitive sound of the violin with the rhythmic electro-acoustic elements, flowing between classical and electronic, which makes the hearing addictive. Connie was once embarrassed and confused on the road of music. Until now she found herself back, she was more brave enough to be herself, and her rebellious voice was completely liberated. She, after quenching, has become her own queen in music.
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Time / 2018.06
Subject / Book Design
Material / Illustrator, Photoshop, Indesign Client / Key Stone Corp.
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Be Your Own Hero. Book Design Bring your own personal Fitness Coach home.
This is a fitness book published by fitness coach Justin. I am responsible for the layout design and cover design of the whole book. This is my first attempt to design the whole book. It is a very big challenge, and there are many layout designs. Let me try a lot of different styles.
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Time / 2017.06
Subject / Logo Design
Material / Illustrator, Photoshop Client / Yidian Co., Ltd.
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Be a little bit different. Yidian Co., Ltd. is a comprehensive service company that combines design and community creation.The main headline design starts with the idea of a point, with the company name for the four words using four dots for the idea, with the most basic geometric origin, trying to create a little difference in each point, performance the feeling of "be a little bit different".
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01 / Applications Design
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Time / 2015.03
Subject / Logo & Poster Design
Material / Illustrator, Photoshop
Client / The Urbanists Collaborative
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Datung Wanhua Workshop Imagination is the fourth dimension of the city.
Datong District and Wanhua District of Taipei City have always been the cultural gathering places of Taipei City. However, with the development of the Eastern District, the overall Western District has gradually declined. Therefore, we hope to lead local residents , experts and scholars to discuss the future of Datong Wanhua through a large-scale vision workshop. With planning.
The main vision uses the combination of two dislocated triangles to create a nonexistent three-dimensional space. It is also intended to express that "imagining" is the fourth dimension of urban development. The main visual poster conveys plans for wishing to come out through various hands that are drawing patterns, and uses the pictures and direction of different images to convey the multifaceted concepts of activities.
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01 / Poster Design
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Portfolio Motion Type
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Introduce A Classmate
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Motion Graphic Design Motion Graphic Design
Motion Graphic Design 73
Time / 2017.07
Subject / Motion Graphic Design Material / Illustrator, After Effect
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Portfolio Motion Type This is the work done at the National Chiao Tung University in the Motion Type Workshop. The theme is the font dynamics, so I took the title logo of my previous version of the portfolio as a topic. Change the four words to create a Motion Graphic Videp that is about thirty seconds.
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Line Dot
Elements of the Logotype.
I took two simple and clear elements of the logotype as a key image to do the motion graphic, the line and the dot. Line and dot also be the basic element of graphic design.I am trying to apply the principles of graphic design to this work.
Exemple of the Moving Form.
I tried to design different ways of moving, divided into points and lines, using different characteristics of the two and the principles of graphic design.
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Storyboards.
Preserve specific points and lines during the rotation and drop other points and lines to create a sense of direction in space. And use the rotation of different directions to increase the fun of the picture.
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Time / 2018.10
Subject / Motion Graphic Design Material / Illustrator, After Effect
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ECHO Introduce A Classmate This is an attempt to introduce a classmate in class with a simple picture. We don't know each other before class, so in this project, we need to constantly ask each other questions and understand each other as much as possible, turning what we imagine into a film. Finally, the classmates who be introduced will comment on whether they are similar to themselves.
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The way to introduce.
First of all, I asked a lot of personal questions and tried to disassemble each other's interests and personality. This is a very difficult process because we don't fully understand each other.
In the end, I found that we actually combined the fragments we know into our imagination. Just like IKEA combined all the parts into one piece of furniture, I used the style of the IKEA manual to design and add the classmate's interest and personality to the picture.
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Dr.Machine
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Open HCI Workshop
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National Palace Museum Laboratory
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UX UI Design HCI Design
UX UI Design
Experience Design 85
Time / 2018.12
Subject / UX UI Design
Material / Illustrator, Adobe XD
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As an international student in NYC there are lot of things to deal with. I found it would be very difficult to use the machine that is totally different from my hometown.So I choose to design a platform that help the international newcomer in NYC to figure out the function of all the household appliances quickly.
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Background
As an international student in NYC there are lot of things to deal with. I found it would be very difficult to use the machine that is totally different from my hometown. (such as the laundry machine) At first time, it takes around 2 hours to figure out the function of the laundry machine and my clothes still being wet. Each machine is unfamiliar to the newcomer in NYC.
User Journey
A user journey is a timeline of user actions that describes the relationship between your brand and its customers. It's a visualization all of a user's interactions with your product, from their point of view. User journey mapping creates a timeline of all touchpoints between a customer and your organization, including all channels they happen in.
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Mental Model
Mental models are how we understand the world. Not only do they shape what we think and how we understand but they shape the connections and opportunities that we see. Mental models are how we simplify complexity, why we consider some things more relevant than others, and how we reason.
A mental model is simply a representation of how something works. We cannot keep all of the details of the world in our brains, so we use models to simplify the complex into understandable and organizable chunks.
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01 Logo Design
02 Typogragh
03 Color
04 Icons
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04 Layout
UI Mood Board Design
A mood board is a type of collage consisting of images, text, and samples of objects in a composition. It can be based upon a set topic or can be any material chosen at random.
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UI Design
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Time / 2017.07
Subject / HCI Design
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Open HCI Wokshop This activity hopes to promote HCI as the main purpose, recruit students from engineering and design backgrounds, learn together and conduct cross-disciplinary cooperation, and explore patterns of interaction with the surrounding environment, objects or tools in the human living space. For a six-day workshop, participants are expected to use this concept to understand the interaction gaps or issues in their daily experience, to actually solve problems or create new meanings, and to explore a more harmonious vision of human-computer interaction.
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What is HCI ?
Human-Computer Interaction (HCI) is a ver y ac tive cros s- disciplinar y school in recent years. Compared to other specialized fields, HCI's unique composite features make its creation process require a high degree of crossdisciplinary cooperation. The focus of the research is not only on the subject of technology, but also on the humancentered perspective to create a better user experience.
Our Topic.
In modern society, we have replaced communication software with actual language conversations, but in communication software we sometimes often hide real emotions behind the text. Our true emotions and words are not the same, so we have the difference between words and reality. But is this difference important? The text is actually a protective cover that protects us from exposing real emotions and allows us to stay safely in the comfort zone, so we try to use the art of installation to express this state.
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Our Works.
Our device allows the experiencer to do the same thing in order to express real emotions. For example, in order to express emoji "Orz", it must kneel down in front of the device. This result will make the user feel embarrassed, and also use this trick to let the experiencer feel the importance of the comfort zone.
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01 / Installation Script 02 / Installation 03 / Exhibition
04 / Poster Design
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Time / 2017.06
Subject / UX UI Design
Material / Illustrator, Adobe XD
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National Palace Museum Laboratory The National Palace Museum has encountere d many problems in recent years. For example, most of the people who visited were older and less young, because we tried to study and design new ways of exhibition through the use of empirical research methods to reach young people. The purpose of the visitor.
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Insight
Insight
１
Persona
1
Persona
了 價 事
2
Persona
3
Insight
2
策展方式：增加對當時
展覽：安、專注地投入
歷史、工藝/技法、文物
過程
3
價值的理解
觀展 夜間展覽實驗室（主題 解展品的 之夜、文物投影） 與故
創造 輕觀 對故 體驗：個人代入感，融入 認同 作品故事中 展覽：與其他客群做劃分
結合實境作品的團體遊
-感受：故宮不再沉悶死
戲
板
Persona with Insights.
溝通 故宮形
年
透過常用社群平台觸及
展 的
Persona is a simple tool to create your product with a specific target user in mind rather than generic one. It’s representation of the real target audience data, gathered in a previous research such as user interview. And use diffrerent personas to do with differebt insight. Try to figure out different aspect of the topic and try to find the questions.
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感
單 一 展 品 多面向展示模式
人數
共訪談12人， 個別進行約一個小時的訪談
對象
大專院校學生， 依看展頻率區分為三種類型
內容
Ben
A / 18 / 理學院 B / 23 / 設計學院 C / 22 / 工學院 D / 22 / 工學院
針對展覽傾向與故宮經驗進行訪談
E / 24 / 文學院 F / 23 / 工學院 G / 22 / 傳播學院 H / 24 / 管理學院
頻率高 （6次以上/年）頻率中 （2-5次/年）
偏好展覽類型 影響觀看展覽的因素 最不好的展覽經驗 .....
個 性 ｜隨和、有耐心、群體生活者 簡 介 ｜個性隨和，好相處。有時缺乏自信，但對於份內的事情很認真。沒有特別的偏好 ，喜歡打籃球、打電動、睡覺。喜歡講屁話、 笑。玩樂方面，只要不是自己討厭的事情 ，就不會拒 他人的邀約。喜歡群體生活，不太會一個人行動。
工 具 ｜不常分享動態或想法於社群網站，社群網站僅用於瞭解生活周遭朋友發 生的事物，偶而與朋友留言互動，常使用youtube、ptt等資訊網站了解新資。
/ 女 / 商學院大二
個 性 ｜開朗、追求新鮮感 簡 介 ｜個性活潑，容易和他人侃侃而談，分享新鮮趣聞。穿搭復古，著 鬆的古著。喜 歡甜食、咖
廳小店，注重生活美感，身旁幾乎都是和自己有相同品味的人。
工 具 ｜常閱讀波波黛麗、妞新聞等網站，會注意現今流行的服裝搭配與趨勢。對 社群網站分享照片的要求很高，po文會使用濾鏡與emoji。
Vicky
/ 女 / 文學院大四
個 性 ｜敏感、細膩、自我 簡 介 ｜行事風格獨立的女孩。喜歡閱讀文學書籍、聽獨立音樂、關注社會議題。偏好感
性思考來看待生活周遭的事物。比起侃侃而談，更善於用文字溝通。朋友不多，都是認 識很久、真的交心的人。
工 具 ｜習慣利用文字來描述自己的感受，會將自己感興趣的東西分享給周遭朋友
，並會進行評論或個人見解，常閱讀藝文雜誌或瀏覽相關文學非主流音樂網站。
Insight
１
換一種說故事的方式 故宮目前的策展方式較為死板， 無法妥切地傳達文物本身的文化價值。 Insight
3
Insight
2
頻率低 （2次以下/年）
參觀故宮的經驗 故宮吸引你的地方 對故宮印象為何 .....
/ 男 / 社會科學院碩一
Sandy
I / 24 / 管理學院 J / 22 / 管理學院 K / 22 / 文學院 L / 22 / 藝術學院
社交傾向 情感表達 興趣偏好 邏輯傾向
獨立 文字 主流 理性
群體 口語 非主流 感性
興趣內容 看展頻率 個人偏好 動機傾向
商業 鮮少 隨意 被動
藝術 頻繁 特定 主動
社交傾向 情感表達 興趣偏好 邏輯傾向
獨立 文字 主流 理性
群體 口語 非主流 感性
興趣內容 看展頻率 個人偏好 動機傾向
商業 鮮少 隨意 被動
藝術 頻繁 特定 主動
社交傾向 情感表達 興趣偏好 邏輯傾向
獨立 文字 主流 理性
群體 口語 非主流 感性
興趣內容 看展頻率 個人偏好 動機傾向
商業 鮮少 隨意 被動
藝術 頻繁 特定 主動
年輕人對故宮沒有認同感
和年輕族群的溝通方式
故宮所營造的風格，讓年輕人有格格不入的感覺， 無法讓「參觀故宮」成為一件值得訴說的事情。
不論是傳達文物價值，或是創造故宮的認同感， 應嘗試傾聽年輕族群的聲音，並且以他們所認同的語言進行對話。
Insight １
Insight 2
Persona 1
結合實境作品的團體 遊戲
感受：故宮不再沉 悶死板
Persona 2
夜間展覽實驗室（主 題之夜、文物投影）
展覽：與其他客群 做劃分 體驗：個人代入感 ，融入作品故事中
Persona 3
策展方式：增加對當 時歷史、工藝/技法、 文物價值的理解
展覽：安靜、專注 地投入過程
Insight 3
透過常用社群平台 觸及
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以休閒、娛樂的方式傳遞故宮展品的價值與故事 展品的不同面向與觀者自我解讀 ᄸҰలଟ໘లࣔࣜ
作品意義與觀者之間的橋
， 由創作者搭起；但直到觀者以自己的方式行經橋梁， 意義才開始真正的雙向流通
。 活於網際網路世界的年輕世代， 不甘於刻板單一的生活， 注重的是個人對於世界的各種主觀詮釋。 我們企圖透 過以人為本的互動體驗設計， 讓觀者在與裝置的互動過程中， 創作出屬於自己的意義符碼。 我們期望， 博物館可 以擺脫單一的標準答案解讀， 讓博物館的意涵不再只是陳列展覽， 而是創造價值意義的載具。
以人為本 互動科技
展品的多面向
觀者自我解讀
一件事情，本來就有很多面向！ 透過光雕投影技術， 在全白的展品物件上， 隨機投以材質、 色彩、 裝飾等外觀變化， 具有 層次性地彰顯出文物的細節特色。
片面畫像背後的生動故事！ 以手繪四格連環畫的方式， 勾勒出文物的歷史故事。 搭配擴增實境技術， 讓畫格中的 故事活躍於行動裝置的螢幕， 栩栩如生地呈現故事起承轉合的環節。
/ 展示實驗室模擬圖
跳脫文物本身，融會貫通的彈性串聯！ 利用透明觸控螢幕技術， 在玻璃板上播映互動動畫， 讓文物與其他時空中， 有類似材質、 工 藝、 背景故事的藝品產生串聯。 觀者不同的手勢， 將在互動中創造任意詮釋的可能性。
實體 支援
網站、 文宣品、 IBON
3D模型 光雕投影機
APP （AR）
觸控透明螢幕
拍照背板
顧客 旅程
獲得資訊
預售票
抵達現場
電子票券進場
觀看展品 （物理材質）
觀看展品 （歷史背景）
觀看展品 （古往今來）
留念
前台
宣傳片
預訂介面
動線提示
檢閱電子票
展品
展板
螢幕
展板
AR系統
文物資料庫 串聯系統
AR系統
軟體工程師
系統維護團隊
後台 支持 系統
102
QRcode票券
網站資料庫
行銷團隊 小編
系統維護團隊
票券系統
設計團隊
結束體驗
01
02 03
01 / Poster Design
02 / Hologram Projection 03 / Demo Exhibition
Palace Museum Exhibition Laboratory
We try to use the different aspects of the exhibits to show the different qualities of the exhibits, such as jade cabbage, which can use hologram projection to show the diversity of materials, and use interactive panels to display information such as jade cabbage. By showing the diversity of the exhibits, the exhibits are no longer just a static exhibit, but also add more interactivity and fun to attract young tourists.
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104
105
Just Keep Going. 106