March/April 2019 Bus Tours Magazine

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Bus Tours Magazine

815-946-2341

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Volume XL, Number 4 • March/April, 2019

Tr ain s & Tr o lleys page 6

Ga ming page 14

E nt er t a i nm e nt page 21

Let ’s Sh op

Let’s Play

Let’s ilani all day.

The area’s premier gaming, dining and entertainment destination doesn’t just light up at night, it really shines during the day.

It’s got all the things pleasure seekers love to do, all in one place.

Outdoor dining with spectacular views Restaurants from casual to exquisite Live entertainment 2,500 slots 75 table games Exclusive VIP lounge Boutique shopping And so much more Best of all, it’s all located just off I-5 at Exit 16.

It’s called ilani. And it’s like nothing else.

ilaniresort.com

Let ’s Din e

Group packages and incentives available E: rcooke@ilaniresort.com | P: 360.887.6565

BEST OF NATIVE NORTHWEST

18

1 COWLITZ WAY, RIDGEFIELD, WA 98642

contents

MARCH/APRIL 2019 Volume XL, Number 4

6

STAFF

11 20 14 21 Specials 11

21

SPECIALTY TOURS Specialty and niche tour stops add much-welcomed variety to any tour.

Discover your funny bone, ascend a lighthouse light or enjoy the Southwest beauty that inspired Georgia O’Keeffe.

ENTERTAINMENT Horse racing, mini golf and live theater performances are just a few of the entertainment options offered by this issue’s attractions.

Places Worth a Look 20

JACKSON, MICHIGAN Civil War re-enactments, an old-fashioned ice cream parlor, a tour of a modern and a Victorian-era prison, NASCAR racing and a railway museum are just some of the attraction’s Experience Jackson can help you schedule on your next tour of Michigan.

Guides 6

14

TRAINS & TROLLEYS These tourist trains and trolley museums offer retro-minded passengers a jaunt on America’s most historic rail lines.

GAMING Washington’s ilani is a one-stop shop for live entertainment and gaming and Maryland’s Rocky Gap is a perfect location for a resort vacation.

And More 4

16

24

26

BUZZ ON THE BUS

REGIONAL ROUNDUP

SOCIAL MARKETING FOR TOURISM

by Catherine Heeg

ADVERTISERS INDEX

Editor & Publisher . . . . . . . . . Larry Plachno Business Manager . . . . Nancy Ann Plachno Bookkeeping . . . . . . . . . . . . Dianne Billquist Typesetting/Page Layout . . . . Sherry Mekeel Editorial Assistant . . . . . . . . . Tiffany Wilken Web/Design/Production . . . Nick Schleitwiler Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: www.bustoursmagazine.com Advertising Central/International central@busmag.com – (815) 946-2341 West west@busmag.com – (815) 946-2341 Midwest midwest@busmag.com – (815) 946-2341 Northeast tourgroups@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341

COVER PHOTO

This year Mt. Washington Cog Railway celebrates its 150th anniversary and will mark the occasion with numerous special events over the summer. The Cog is a unique destination for groups of all ages, specializing in taking passengers to the summit of Mt. Washington, the Northeast’s tallest mountain.

MT. WASHINGTON COG RAILWAY. BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices.

POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064.

Change of Address: Please send old mailing label (or old address and computer number) as well as new address.

Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication.

Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader.

The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.

Bus Tours Magazine / March, 2019 • 3

Buzz on the Bus News and notes for bus tour planners Update: Chicago “Party Bus” Ordinance In the March/April 2018 issue BUS TOURS MAGAZINE reported on Chicago’s “Party Bus” Ordinance, which states buses transporting 15 or more passengers must have a security guard and cameras on board if passengers intend to drink alcohol on the bus or visit a location that serves alcohol. Those scheduling school field trips or youth group outings will be pleased to know the ordinance’s security guard requirement will not be enforced provided passengers remain dry during their trip.

On October 12, Rupal Bapat, deputy commissioner of Chicago’s Business Affairs and Consumer Protection (BACP), explained in an e-mail, “The ordinance only requires that a security guard be present if the bus is transporting at least 15 passengers and there is an opportunity for passengers to drink alcohol on the bus or at an interim stop.

Pike County Tourism Now Charging for Hatfield and

Because school-aged children are under the legal drinking age, and

McCoy Feud Sites

if the trip prohibits chaperones from drinking, there would be no

For more than 30 years, Pike County Tourism CVB has allowed

opportunity to drink alcohol on the bus or between stops and therefore,

the Hatfield and McCoy Feud sites in Pike County, Kentucky, to be free

a security guard would not be required for the transport of school-

admission to all, and they have struggled to maintain and bring mod-

aged children.”

ern amenities to the numerous sites connected with the Hatfield &

The removal of the security guard requirement should significantly

McCoy feud. Pike County Tourism has updated the historic sites with

lower travel costs for schools and youth groups. As for charter com-

guest services, electric and maintenance workers for those properties

panies, Cherie Hime, executive director of the Midwest Bus and Motor-

along with janitorial service and grounds keepers. Because of this, a

coach Association, recommends they add a clause to each contract

small fee is now being charged to tour operators and receptors that

that bars passengers from drinking or even carrying alcohol during

visit these locations. Executive Director Tony K. Tackett explains,

field trips.

“We feel that requiring a small fee for group tours to make use of these properties is reasonable as we have never charged before and we carried the burden of staffing and upkeep. This is the perfect way for these properties to be properly cared for so that tourists may enjoy them for years to come.”

Due to limited parking and their goal to provide visitors with onsite service, Pike County also requests tour companies and receptors provide them with advance notice of incoming tours they have scheduled. For more information about fees and services, contact Tackett at (606) 432-5063 or director@tourpikecounty.com.

The “Mother Road” May Gain Historic Trail Status Congress is currently considering an amendment to the National Trails System Act that proposes to name the 2,400 miles that made 4 • Bus Tours Magazine / March, 2019

Buzz on the Bus up Route 66 from 1926 to 1985 as a national historic trail. Currently,

Of course, the blossoms are the main event. According to the

the Senate’s Committee on Energy and Natural Resources is evaluating

National Park Service (NPS) Web site, peak bloom is said to be

the bill. Ultimately, interstate

achieved once “70 percent of the Yoshino Cherry (Prunus x yedoenis)

highways left Route 66 out-

blossoms are open.” NPS records show the peak tends to occur some-

moded, causing it to be

time in the final week of March or the first two weeks of April. The

decommissioned in 1985.

trees can be enjoyed from footpaths in Potomac Park or from the deck

However, most of it can still

of cruise ships touring the Potomac River. For more information about

be driven and many of the off-

the festival, visit nationalcherryfestival.org.

❑

beat restaurants, gas stations and motels that served to make it so iconic have been preserved. If passed, Route 66 will become the 20th historic trail, joining the ranks of Iditarod, Oregon and many others.

Washington, D.C. in Bloom: The National Cherry Blossom Festival This year’s festival kicks-off on March 20 and runs through April 14. Special annual events include a fundraiser, known as the Pink Tie Party, and a two-hour parade down Constitution Avenue. There is also Petalpalooza®, a daylong celebration with music and fireworks held at The Wharf.

Bus Tours Magazine / March, 2019 • 5

Trains & Trolleys Mt. Washington Cog Railway

Y

ou can call them a trolley, tram or

sengers to take the three-hour, round trip in

Passengers experience views reaching

streetcar, but long before Uber, taxis

a historically inspired coach that is powered

from the Atlantic Ocean into Canada as the

and private automobiles, urbanites

by a 1912 vintage coal-fired steam locomo-

train reaches the summit on the journey.

depended on these various carriages for

tive or one of their modern biodiesel engines,

Once at the top, visitors will find Mount

transportation. Many cities still run them, but

all built on-site.

Washington State Park and the Sherman

most cars are found in museums, which, like

The mountain train experience is a must-

Adams Visitors Center. This hearty moun-

tourist railroads, offer passengers a rare

do New England adventure. As the Cog’s 150th

taintop facility houses a winter weather

experience on the rails.

season gets underway, there will be a number

exhibit, cafeteria, gift shop and restrooms.

of events and activities to celebrate this

There is an hour to visit the 1853 Tip Top

Mount Washington Cog Railway

momentous anniversary, making this year the

House, the original hiker’s hotel, enjoy a

Marshfield Station, New Hampshire

perfect time to make the trip to New England’s

snack, explore the state park building and

The Mount Washington Cog Railway, the

most iconic historic attraction. July 3 marks the

take in the magnificent view from the rocky

first mountain–climbing cog railway in the

Cog’s official birthday, and the railway will be

summit.

world, is celebrating 150 years of business

celebrating in style with presentations, games

Back at the mountain base, the new Cog

this year in 2019. The Cog, as it has been

and fireworks. The railway’s long and unique

Railway Museum, located in the upper level,

affectionately nicknamed, is located in the

history will be commemorated on August 17

tells visitors the fascinating story of how the

beautiful White Mountains of New Hamp-

and 18 at the fourth annual “Railway to the

historic railway came to be and offers media

shire, six miles from the grand Mount Wash-

Moon” Steampunk Festival, an event featuring

presentations and interactive exhibits. Visi-

ington Hotel. The Cog has remained a key

a lively mix of science fiction, Victorian style,

tors can also peruse the gift shop full of local

icon of New Hampshire’s heritage and has

technology and steam.

and custom items to find that perfect Cog gift

maintained its historic roots by allowing pas6 • Bus Tours Magazine / March, 2019

or souvenir.

Guide: Trains & Trolleys The Cog Railway is located at 3168 Base

Today, more than 23,000 visitors each

Road, Mount Washington, New Hampshire,

year experience what it was like to live during

just six miles from historic Bretton Woods

the Golden Age of Transportation. Visitors

and Route 302, three hours north of Boston

take a ride on a restored antique trolley car

and six hours north of New York City. Phone

on a real trolley line. Experienced tour guides

Shore Line Trolley

(603) 278-2256 for group booking informa-

explain the rich history of the trolley car and

tion and (603) 278-5404 for general informa-

how it shaped cities and suburbs and take

tion or visit thecog.com.

visitors through car barns, where meticu-

the ride experienced by millions of people dur-

lously restored vehicles are displayed.

ing the first half of the last century.

The Shore Line Trolley Museum East Haven, Connecticut

During your visit, you may ride a trolley

Five minutes from Interstate 95 and in

from the streets of Johnstown, Pennsylvania,

close proximity to shopping outlets, eater-

The Shore Line Trolley Museum in East

New Orleans, Atlanta, Brooklyn, Manhattan

ies and other tourist attractions, The Shore

Haven, Connecticut is home to the remaining

or Montreal, or you may ride the Connecticut

Line Trolley Museum is a great way to start

1.5 miles of the Connecticut Company’s New

trolley that has operated on this line since the

or end any tour. The museum is open year-

Haven trolley system, making it the nation’s

car was built in 1904. The museum is also

round for private reserved charters and

oldest continuously operated street railway.

home to a collection of NYC subway cars and

their general public operation runs from

The line opened on July 31, 1900, connecting

one of the only surviving 9-11 NY Port Author-

Memorial Day through Labor Day with spe-

the city to shore line communities. In 1947,

ity subway cars. A round trip includes car barns

cial events in April, May and September

the trolley line was turned over to the Bran-

tour, a trolley ride and entry to the visitor’s cen-

through December. To make a reservation

ford Electric Railway Association, and in

ter and museum store. The experience takes

inquiry, phone the museum at (203)

1983, the museum was designated a National

approximately 45 minutes. As the trolley cars

467-6927 or e-mail reservations@shore-

District of Historic Places by the U.S. Depart-

are considered museum artifacts, they have

linetrolley.org.

ment of the Interior.

not been modified, so your ride is identical to

Bus Tours Magazine / March, 2019 • 7

Guide: Trains & Trolleys Eagle Cap Train Rides & Sumpter Valley Railroad

rafting and fishing. The route of the railroad is a mostly roadless area,

Elgin, Oregon

offering views of a landscape that cannot be seen from an automobile.

During the heyday of the great Western migration along the Oregon Trail, Oregon's northeastern corner was known for its tall mountains

High, timbered ridges tower above while rugged basalt cliffs hug the track.

that presented one of the biggest obstacles to pioneers making their

The train crosses the Rondowa Bridge, where the two rivers converge.

way west to the Willamette Valley. Today, travelers who take the time

Wildlife often seen by passengers includes elk, mule deer, bald eagles,

to explore beyond the interstate quickly encounter many hidden trea-

osprey and various waterfowl, with an occasional spotting of black bear

sures worth seeking.

or moose. Train rides are generally four hours and include a meal and

People with a passion for trains and railroads are delighted to dis-

entertainment (bandits on horses hit the train during some trips.).

cover two very different excursion trains, operating within 100 miles

The Elgin Depot has coach parking, a gift shop, history displays and

of each other. Putting the two together forms the basis for a fun and

ample restrooms. Visit eaglecaptrainrides.com for schedule information

exciting journey through

Eagle Train and Depot

northeast Oregon.

Departing from Elgin, 20 miles north of La Grande and Interstate 84, the Eagle Cap Excursion Train is a mid-19th century vintage diesel train that follows the shores of the Grande Ronde and Wallowa rivers, both known for their rugged beauty and quality

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8 • Bus Tours Magazine / March, 2019

Guide: Trains & Trolleys and contact Janet, group sales contact, at janetd@eoni.com or (541) 786-8006.

Seashore Trolley Museum Kennebunkport, Maine

The collection tells a powerful story, most notably the importance of preserving and

On the Sumpter Valley Railroad, take a

Opened in 1939, the Seashore Trolley

steam-powered trip back in time on Oregon’s

Museum proudly continues the legacy of

life. Guests are treated to displays of the

only surviving narrow gauge railroad. Located

its founders by maintaining and sharing their

streetcar collection in three display barns as

one-half hour from Baker City, it is a fun jour-

world-class transit collections and knowl-

well as exhibits of buses, rapid transit cars

ney back to the days of gold mining and the

edge. Occupying a 350-acre site in beautiful

and light rail vehicles. Guests can also view

Wild West. Excursions run from McEwen to

Kennebunkport, Maine, guests are treated

active restoration projects in the museum’s

the historic gold mining town of Sumpter,

to a memorable ride on their private railroad

Town House Shop and gain an understanding

where you can also explore the famous

through a Maine forest in antique trolleys.

of and an appreciation for the tremendous

Sumpter Gold Dredge. For more information

Their engaging, uniformed crew will greet

work that goes into restoring and preserving their extensive collection.

on the Sumpter Valley Railroad, visit sumpter-

your group in the parking lot and ensure all

valleyrailroad.org, e-mail info@sumpterval-

guests have an entertaining experience at

leyrailroad.org, or phone (541) 894-2268.

the Museum that they will not soon forget.

restoring artifacts that bring history to

The Seashore Trolley Museum operates seasonally and welcomes tours, rain or

Eagle Cap Train Rides can help you plan

The museum’s vehicle collection repre-

shine, May through October and the first

an itinerary around a ride on these two rail-

sents the evolution of public transportation

two weekends of December from 10 a.m.

roads, incorporating nearby attractions,

from the omnibus, to electric streetcars,

to 5 p.m. They offer a discounted group rate

such as the Wallowa Lake Tramway, the

trackless trolleys, buses, light rail vehicles

of $9.50 per person for groups of 12 or

Joseph Art Walk, the Oregon Trail Interpre-

and rapid transit cars – they have them all.

more. Guided tours are available at no

tive Center and a jet boat ride on the Snake

Their streetcar collection is the largest in the

extra charge, but guests are always wel-

River, deep into the heart of Hells Canyon.

world and includes vehicles from cities and

come to walk through exhibit areas at their

Contact for a sample itinerary at

communities across New England, the United

own pace. Complimentary entry will be

janetd@eoni.com or (541) 786-8006.

States and the world.

given to bus drivers and tour operators.

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Bus Tours Magazine / March, 2019 • 9

Guide: Trains & Trolleys

One of The Catskills’ 0ust-see *roup 'estinations Ride & 'ine RQ RXU Rip Van Winkle Flyer

Seashore Trolley Museum They have a large parking lot and can handle multiple buses in one setting. Book your trip with them at least 72 hours in advance.

Recommended tour time is 90 minutes, split between a 45-minute trolley ride and visits to their display barns, exhibit areas, Town House Shop and gift shop. For more information, visit trolleymuseum.org or email them at director@neerhs.org. To book a visit, phone (207) 967-2800 x111.

10 • Bus Tours Magazine / March, 2019

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National Comedy Center

Specialty Tours

W

ican painter, lighthouses with

exhibitions within a 37,000-square-foot,

views of Lake Michigan or a museum with

state-of-the-art complex that enables visitors

This new museum presents a visitor expe-

exhibits concerning comedic gold, your

to take an interactive journey through com-

rience unlike any other in the world. The level

groups will appreciate these attractions,

edy history, from early vaudeville to the latest

of technology, interactivity and personaliza-

which are nothing short of special.

viral memes. Throughout the experience,

tion is unmatched, providing the first true

hether visiting a Southwest

celebration of comedy, the National Comedy

50 states and nine countries have given the

ranch with ties to a great Amer-

Center features more than 50 innovative

Comedy Center a rare 5/5 rating on TripAdvisor.

guests gain a profound appreciation for com-

21st century museum environment for visi-

National Comedy Center

edy icons and innovators, as well as for the

tors of all ages, customized for their specific

Jamestown, New York

tremendous influence of humor on how we

interests and tastes.

The National Comedy Center is the nation’s

think, live and laugh. Rare artifacts are on

The National Comedy Center also cele-

first museum dedicated to presenting the vital

display from the biggest names in comedy,

brates the "First Couple of Comedy," Lucille

story of comedy in America. Located in scenic

including George Carlin, Jerry Seinfeld and

Ball and Desi Arnaz, in the nearby Lucy Desi

Chautauqua County, New York, in Lucille Ball’s

his manager George Shapiro, Joan Rivers,

Museum, which features original artifacts

hometown of Jamestown, the National Com-

Carl Reiner, Dan Aykroyd, Lenny Bruce and

and recreated sets from the greatest TV com-

edy Center features exclusive collections and

many more.

edy of all time, I Love Lucy.

world-class exhibits that offer an unprece-

The National Comedy Center was recently

The National Comedy Center has the capa-

dented, behind-the-scenes look at the time-

voted the #2 “Best New Attraction” in the

bility to handle groups of all sizes, as well as

honored creative processes that have elevated

country out of 20 new attractions in a USA

free motorcoach parking. For group sales

comedy entertainment to an art form.

Today poll, and Condé Nast Traveler called

inquiries, contact Laurie Stanton at

Based on Lucille Ball’s vision for her

the National Comedy Center “one of the best

lstanton@ComedyCenter.org or phone (716)

hometown to become a destination for the

museums in the country.” Visitors from all

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Bus Tours Magazine / March, 2019 • 11

Special: Specialty Tours White River Light Station

house and the Ludington North Breakwater Lighthouse in Ludington, Little Sable Point Lighthouse in Silver Lake and the White River Light Station and Museum in Whitehall, all located within a 60-mile radius.

The two lighthouses that are the most accessible for bus tours are Little Sable Point built in 1874 and the White River Light Station and Museum built in 1875. The other two are a little more challenging. The Ludington North Breakwater Lighthouse built in 1924 is a three-quarter-mile walk on the Ludington North Breakwater wall out into Lake Michigan while the 152-year-old Big Sable Lighthouse is nestled among jack pines and dunes, just a short two-mile walk along a breathtaking trail through Ludington State Park.

On certain days throughout the summer, the Association offers special busing through the dunes

Sable Points Lighthouse Keepers Association

to Big Sable. For those who ride the bus, the fee is an extra $5 per

Ludington, Silver Lake and Whitehall, Michigan

person to help the organization pay for the buses. The lighthouses

The Sable Points Lighthouse Keepers Association invites you to

are open to the public for touring and climbing from 10 a.m. to 5 p.m.

come, explore, and climb one of four iconic Lake Michigan light-

daily. Volunteers who stay and work at the lighthouses for a week or

houses in the western Michigan Area. They are Big Sable Point Light-

even two weeks at a time man the lights. These volunteers take real pride in making sure that guests visiting the lights are informed and have an enjoyable experience.

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Lighthouse specific gifts shops are located at all four of the locations, and group tours are available at each light. For groups with more than 20 people who register with the SPLKA office, the price is discounted to $3 per person from the standard $5 per person rate. Tour operators are admitted free of charge and receive a 20 percent discount at all the gift shop locations. Contact Rachel at (231) 845-7417 or splkaoperations@gmail.com to reserve the group rate. For more information, visit splka.org.

Ghost Ranch Abiquiu, New Mexico Ghost Ranch is the site of one of the best-known paleontological digs in the Northern Hemisphere, yielding an abundance of well-preserved Coelophysis skeletons. Before the 1947 discovery, this reptile, one of the oldest and most primitive carnivorous dinosaurs, was known only from scant fossil evidence. The discovery is considered by some as one of the most important single fossil finds in the American Triassic, and the 55-acre Coelophysis Quarry was designated a National Natural Landmark in 1976.

The landscape of Ghost Ranch â&#x20AC;&#x201C; made famous by painter Georgia Oâ&#x20AC;&#x2122;Keeffe â&#x20AC;&#x201C; encompasses 21,000 acres of towering rock walls, vivid

Â?Â&#x153;Â&#x201D;¢£Â&#x17E;ÂŚÂ?IJ Ĺ&#x2018; ÂŚÂŚÂŚÄą Â&#x17E;Â&#x153;Â&#x201D;Â&#x201C;¨ Â&#x201D;Â?ÂŁÂ&#x201D;ÂĄÄąÂ&#x17E;ÂĄÂ&#x2013;

ÄŁ Â&#x2018;Â&#x2DC;Â&#x2122;Â&#x2020;Â&#x201C;Â&#x2122;Â&#x201D;Â&#x201C;ĹšÂ&#x2C6;Â&#x201D;Â&#x2019;Â&#x160;Â&#x2030;Â&#x17E;Â&#x2C6;Â&#x160;Â&#x201C;Â&#x2122;Â&#x160;Â&#x2014;ÄĄÂ&#x201D;Â&#x2014;Â&#x152;

colors and vast skies. It is now an education and retreat center run by the Presbyterian Church, featuring anthropology and paleontology

12 â&#x20AC;˘ Bus Tours Magazine / March, 2019

Special: Specialty Tours museums plus three trails. Groups can tour

Open daily, year-round, Ghost Ranch is

the landscape by motorbus, view the actual

located at 280 Private Drive 1708, Abiquiu,

locations of O’Keeffe’s paintings and hear

New Mexico, about 60 miles northwest of

the stories of her 50 years at Ghost Ranch.

Santa Fe. To learn more, visit online at

Ghost Ranch History Tours and walking tours

ghostranch.org. For information about bring-

of the ranch property are also offered, and

ing your group to Ghost Ranch, contact

lunch can be added. Additional options, such

Stephen Picha at stephenp@ghostranch.org

as trail rides or paleontology or photographic

or (505) 280-1860.

❑

tours, are also available.

Ghost Ranch

Bus Tours Magazine / March, 2019 • 13

ilani

Gaming

C

asinos can be a quick stop or a

ask. Better still, nearly a third of the gaming

Rocky Gap State Park near Cumberland,

resort vacation. However long your

area is smoke-free.

Maryland, the resort is surrounded by views

visit, one thing you can count on is

ilani has 15 restaurants, so hungry patrons

of Evitts Mountain, Lake Habeeb and the

there will be plenty of things for your clients

are spoiled for choice. Quick-fresh offerings

resorts’ Jack Nicklaus Signature golf course.

to do. With numerous gaming and dining

range from Starbucks to Smashburger to i.Talia

Enjoy picturesque views while indulging in

options and entertainment that varies from

while casual and fine dining experiences

a variety of luxurious amenities offered by

live performances to outdoor activities, the

include restaurants like Michael Jordan’s Steak-

the resort.

following casinos are just what your next trip

house and Tom’s Urban. Guests can buy addi-

Rocky Gap offers a range of dining options

needs.

tional snacks as well as souvenirs at the

from quick bites and buffets to full-service

ilani Ridgefield, Washington

Cowlitz Trading Post, and boutique clothing,

restaurants. Dine at LB’s Place with views of

jewelry and other fashion accessories are sold

Lake Habeeb while enjoying a menu of

at Ruby Blue and Marshall Rousso.

steaks, chops, seafood, flatbreads, burgers

Opened in 2017, ilani is a joint effort

The 30,000-square-foot Cowlitz Ballroom

and signature Maryland crab cakes. The

between the Cowlitz Tribe and Salishan-Mohe-

converts from a convention and meetings

restaurant also features a curated wine list

gan, the latter of which built both Mohegan

center to a concert venue that can accom-

that enhances the culinary experience.

Suns and took over management of the

modate 2,500 spectators. Nick Offerman,

Lakeside Restaurant, the resort’s stylish

Resorts Casino Hotel in New Jersey. Thanks to

Aaron Lewis and Impractical Jokers are just

buffet, features a full selection of breakfast

this collaboration, ilani gives the West Coast

a few of the acts scheduled to perform in the

and dinner options including made-to-order

the same first-class service that has made

Ballroom in 2019. Of course, there is plenty

eggs, an omelet station, blintzes, rotisserie

Mohegan Sun so successful. Built on 156 acres,

of entertainment to be had at 360 Bar (in the

chicken, smoked brisket, pastas, fish, soups

ilani has a spacious on-site parking lot and

center of the gaming floor), Muze Lounge

and desserts, complemented by a robust

400,000 square feet dedicated to meetings,

and Line & Lure Seafood Kitchen and Tap.

wine list.

entertainment, dining, shopping and gaming.

In fact, the casino accounts for one-fourth

For more information, phone (877) GO.ILANI (464-5264) or visit ilaniresort.com.

Try your hand at the tables on Rocky Gap’s vast casino floor, which is comprised of lottery games, more than 600 slot machines and a

of ilani’s square footage, leaving plenty of room for guests to play games such as black-

Rocky Gap Casino Resort

selection of table games, including blackjack,

jack, roulette and craps at 75 tables or try

Cumberland, Maryland

roulette, Mississippi stud, three-card poker

their luck at more than 2,500 slot machines.

Rocky Gap Casino Resort has everything

and craps. The resort also features Maryland

Do not know how to play? No problem, just

needed for a weekend getaway. Located in

lottery games, like Mega MillionsTM, Power

14 • Bus Tours Magazine / March, 2019

Guide: Gaming BallTM and Keno, which are available on the casino floor and at Signatures Bar & Grill.

Surrounded by water, Rocky Gap offers guests a variety of adventurous off-site activities including Yolo boards, canoes, kayaks and pedal pontoon

Rocky Gap Casino Resort

boats for exploration of the lake.

Guests may also indulge in a variety of luxurious services offered at The Spa at Rocky Gap. In addition to traditional salon services, the spa offers a selection

of unique services that include: a relaxing massage on the shores of Lake Habeeb, a fountain of youth facial, a dead sea mud mask, chocolate covered strawberry pedicure and more. All services are customizable to enhance each guest’s experience.

Make your next trip one to remember at the hidden gem that is Rocky Gap Casino Resort. For more information, contact Deanna Phillips, group sales, at (301) 784-8426; dphillips@rockygapcasino.com or visit rockygapcasino.com.

❑

Bus Tours Magazine / March, 2019 • 15

Regional Roundup

Northeast Windmill Farm & Craft Market Penn Yan, New York

Windmill Farm & Craft Market

Located in the “heart of it all” and situated on 44 tree-lined acres, The Windmill Farm and Craft Market is nestled in the rolling hills of

The Windmill offers many on-site dining

To keep up to date with events, celebra-

Upstate New York, south of Penn Yan, north of

options ranging from full restaurants to snack

tions, demonstrations or special guests, visit

Watkins Glen and bordered by Keuka and

options. With six wineries, a brewery and a dis-

the Windmill Farm and Craft Market’s Face-

Seneca Lakes. It began more than 30 years ago

tillery, the Windmill is a one-stop destination

book

with one man’s dream, a bulldozer, volunteers,

for tastings. It is easy to understand why they

thewindmill.com. The Windmill is open every

page

or

their

Web

site

at

a barn raising and the selling of hot dogs. Today,

are in high demand for large and small group

Saturday from the end of April to the middle

the Windmill is growing stronger than ever.

tours, which are always welcome. The Windmill

of December, as well as Memorial Day, Labor

welcomes limos, small buses and large motor-

Day, Columbus Day and the Fourth of July,

shops that are filled with handcrafted items

coaches. There is ample parking for multiple

and is a pet-friendly, family fun destination

too numerous to count. You will discover great

motorcoaches and the facility can accommo-

in the country. The Windmill, “Better than

food, tasty treats, fresh produce, flowers, fur-

date several thousand people at a time. Reser-

you remember, more than you can imagine.”

niture, fashion, hands-on activities and more.

vations for group tours are not required, but

Their staff recommends groups allow two to

The Windmill would like to preregister group

The Windmill is home to more than 175

three hours at The Windmill, but a whole day

tours so they can be welcomed with a step-on

can easily be spent leisurely shopping, watch-

guide and receive exclusive incentives (avail-

ing crafters create, enjoying live entertainment

able to registered groups only). Phone (315)

and just having fun with family and friends.

536-3032 to make a reservation.

Midwest

Jacksonville, Illinois Conveniently located between Springfield, Illinois and St. Louis, Missouri, Jacksonville is a thriving community rich in historical trea-

16 • Bus Tours Magazine / March, 2019

Regional Roundup Jacksonville Ferris Wheel

stores, antique malls and gift shops. For more

Fargo banks and covered walkways. For

information, phone the Jacksonville Area Con-

groups of 30 or more, with a minimum stay

vention & Visitors Bureau at (800) 593-5678 or

of two hours, each passenger will receive a

visit jacksonvilleil.org.

VIP Savings Brochure to use during the visit as well as a Welcome Bag. In addition, tour operators and motorcoach drivers will each receive a $25 gift card and complimentary meal voucher. Tour operators may also offer their groups prepaid meal vouchers to be used at any participating Miromar Outlets

sures, unparalleled educational institutions,

restaurant. The vouchers must be purchased

growing businesses and a hospitality all its

prior to arrival and are nonrefundable.

own. A recipient of the Governor's Home-

In addition to world-class shopping, there

town Award and a Great American Main-

is always something exciting going on at Miro-

street Award-Winning Community, the Jacksonville area has much to offer.

ages include live bands, classic car shows, fun

Miromar Outlets

events, restaurant promotions, holiday events,

It is easy to become a historian in Jack-

contests, sidewalk sales, health fairs, singles

sonville. Follow in the steps of Abraham Lincoln by taking the “Voices of Jacksonville” audio tour – part of the “Looking for Lincoln” experience, where you can see the actual places

mar Outlets. Year-round special events for all

Southeast Estero, Florida

community festivals and art shows.

A superb blend of brand-name outlets, Mediterranean-inspired

architecture,

Bus tour passengers will find great savings on top names such as Saks Fifth Avenue OFF

and hear the real stories of Lincoln as his

sparkling fountains, tropical landscaping,

5TH, Neiman Marcus Last Call, Bloomingdale’s

friends and associates knew him. Jacksonville

koi fish and Pekin duck ponds, dramatic

The Outlet Store, American Eagle Outfitters,

was a major hub of the Underground Railroad,

sculptures, and one-of-a kind dining in a vari-

Ann Taylor Factory Store, Abercrombie & Fitch

and Woodlawn Farm is a prime example of a

ety of restaurants has established Miromar

Outlet, Abercrombie Kids Outlet, Brooks Broth-

historic site available for tours. Visitors can

Outlets as the premier shopping and dining

ers Factory Store, Calvin Klein, Chico’s Outlet,

also see Gov. Duncan's Mansion, which is one

destination in southwest Florida for interna-

Coach Factory, Cole Haan Outlet, Columbia

of only two governor's mansions still standing

tional tourists, vacationers, and seasonal and

Sportswear Company, Greg Norman, GUESS

in Illinois (Jacksonville was the home of three

year-round residents. Voted the “Best Shop-

Factory, J.Crew Factory, Justice, The North Face,

governors.). Self-guided, historic walking tours

ping Mall” and “Best Factory Outlet Mall” in

Lacoste, Levi’s Outlet Store, Lucky Brand,

of Jacksonville homes and Underground Rail-

southwest Florida for 18 years in a row, Miro-

Michael Kors, Movado Company Store, Nike

road sites entertain while providing knowledge

mar Outlets features more than 140 top

Factory Store, OshKosh B’Gosh, Skechers,

about the city's unique history.

designer and brand-name outlets with sav-

Tommy Hilfiger, Vera Bradley Outlet, White

ings of up to 70 percent off retail prices.

House | Black Market and many more.

Visitors can also enjoy the community's many annual events. From a free outdoor con-

On-site amenities for motorcoach bus

Miromar Outlets is located at exit 123

cert series to steam shows, car shows to music

tours include motorcoach parking, Shell gas

off Interstate 75, on Miromar Outlets Boule-

and art festivals, Jacksonville has something

station with diesel fuel, complimentary

for everyone. Do not forget monthly exhibits

wheelchairs, Bank of America and Wells

are offered at the historic Strawn Art Gallery.

National brand hotels as well as locally-owned properties are sure to provide a good night's sleep. A variety of banquet facilities provide space for small to large groups, all moderately priced. Jacksonville restaurants offer everything from home-style country cooking to unique delights, such as Italian, Mexican and Chinese cuisine. Jacksonville has several shopping centers and many locally owned one-of-a-kind

Miromar Bus Tours Magazine / March, 2019 • 17

Regional Roundup vard in Estero, between Naples and Fort Myers, across from Miro-

stands at the entrance of the Turtle Bay Exploration Park, a 300-acre

mar Design Center. Store hours are Monday through Saturday

garden and museum complex that is an excellent destination for both

from

students and seniors.

10

a.m.

to

9

p.m.

and

Sunday

from

11 a.m. to 6 p.m. For more information, phone (239) 948-3766 or visit online at MiromarOutlets.com.

Children will love Paul Bunyan’s Forest Camp, which features logging-themed activities in the Mill Building, the Parrot Playhouse, fully stocked with exotic lorikeets, a summer exhibit dedicated to live but-

West

terflies, the Walk on the Wild Side animal show at the Forest Amphitheater, and Wildlife Woods, a small zoo filled with additional animals native to California. Adults will particularly appreciate the tranquil beauty of the McConnell Arboretum and

Turtle Bay

Botanical Gardens. Avid gardeners may want to take advantage of special events such as touring the garden with the horticulture man-

Turtle Bay Exploration Park Redding, California

ager or possibly shopping at one of the seasonal plant sales or onsite nursery.

Known as the sunniest city in California, Redding’s most recog-

Turtle Bay’s museum has exhibits dedicated to local artists and

nizable landmark is the Sundial Bridge, which is an actual working

history as well as wildlife. Freshwater fish, waterfowl and aquatic

sundial. Designed by Santiago Calatrava and finished in 2004, this

mammals thrive at the Visible River Aquarium, and salmon,

unique 710-foot-long footbridge spans the Sacramento River and

anemones, and crabs at the Salt Water Tank. The museum also hosts

18 • Bus Tours Magazine / March, 2019

Regional Roundup special exhibits and has a store filled with Sundial Bridge souvenirs and other gift items.

Boys Town

the village and share stories about the special moments and figures that make up Boys Town’s

Sandwiches, smoothies, ice cream and, of

illustrious past. Passengers can augment their

course, coffee are sold at the Coffee Bar.

physical tour with the Interactive Boys Town

Groups looking for one more activity might

Tour; all that is needed is a Smartphone. By sim-

schedule a boat ride with Redding Jet Boat

ply scanning a QR code, visitors gain access to

Tours; basic cruises last two hours, $45 per

photos and videos of the village’s top attractions.

person, though a four-hour wildlife photog-

Tours can be customized to fit the group,

raphy cruise, $65 per person, is also available.

and can include, among other options, a pic-

Tours of the Redding area may include vis-

nic lunch, dining in the café or attending a

its to Lake Shasta Caverns National Natural

religious service in one of the chapels. For

Landmark, Lassen Volcanic National Park and

more information, phone (800) 625-1400 or

McArthur-Burney Falls Memorial State Park.

visit boystown.org/tours.

❑

Redding has more than 300 restaurants and

MOVING?

at least 22 motorcoach-friendly hotels. Thanks to the Redding Municipal Airport and the interstate, Redding is easily accessed by air and land. For more information about the Turtle Bay Exploration Park and other local attrac-

America cares for children, families and com-

tions, contact the Redding CVB at (530) 225-

munities. The Hall of History museum pre-

4010 or go to visitredding.com.

sents the first 100 years of Boys Town’s history through permanent exhibits that use audio and video presentations. Some of the artifacts

Central

on display include the Best Actor Oscar pre-

Please let us know at least 60 days in advance to ensure that your next issue of B US T OURS M AGAZINE reaches your new address. Postcards with changeof-address forms are available at your local post office.

sented to Spencer Tracy for his role as Father Flanagan in the film Boys Town and the Flxible Visicoach bus that once carried Boys Town athletic teams across America. The Father Flanagan House museum is the former residence of Boys Town’s founder, and the home’s décor reflects the year 1929, when Flanagan would have been in residence.

Rising from the landscape in the tradition of a 15th-century Gothic church, the Dowd

Boys Town USA

Memorial Chapel of the Immaculate Concep-

Douglas County, Nebraska

tion has stood at the center of the Village of

Boys Town began in 1917, when a young

Boys Town for more than 60 years. The Her-

Irish priest named Father Edward J. Flanagan

bert B. Chambers Protestant Chapel of the

opened Father Flanagan’s Home for Boys and

Nativity of Our Lord is the spiritual home for

welcomed in all boys, regardless of race or

the village’s Protestant youth. The Chambers

religion. Today, the village of Boys Town is

Chapel’s Gothic architecture was specifically

home to more than 400 boys and girls.

chosen to complement Dowd Chapel. Both

Tours of the famous Village begin at the

chapels stand equidistant from “The Work

Visitors Center, where a step-on guide greets

Continues” Statue, the new bronze statue of

the bus and conducts a driving tour through

Boys Town that was unveiled for the non-

the village. Tour passengers discover how

profit’s 100th anniversary in 2017.

Boys Town’s programs developed and how

Their experienced and friendly tour guides

Boys Town continues to change the way

offer groups an insider’s perspective on life in

Try the Tourburst App now available as a free download for iOS and Android users. Showcasing the Tri-State Area!

Or visit our website at: visitfortmadison.com 1-800-210-TOUR

Bus Tours Magazine / March, 2019 • 19

Experience Jackson, Michigan

E

stablished in 1829, the Michigan community of Jacksonopolis

was named for Andrew Jackson, who took office as the seventh president of the United States that same year. Eventually, Jack-

Photo courtesy of Tom Steele

sonopolis changed its name to Jacksonburgh before simply becoming Jackson. The community served as an early meeting location for the newly formed Republican Party, which is commemorated by the Under the Oaks monument. Groups interested in local history should visit

the Mann House, the Coe House Museum, Waterloo Farm Museum, St. Demetrius Orthodox Church and the Ella Sharp Museum.

Sparks Foundation County Park, also known as Cascades Park, is home to Cascade Falls, a unique hillside water fountain, and the Cascades Ice Cream Co. The park hosts numerous summer events, including Civil War re-enactments with a live show, complete with artillery fire and music, performed by the Jackson Civil War Muster.

Famous local eateries and chocolatiers include Jackson Coney Island, Gilbert Chocolates and The Parlour, where patrons can “Dare to be Great” by polishing off a 21-scoop sundae. Jackson has many restaurants, bakeries, breweries and shops to enjoy, and area hotels make perfect hubs for hub and spoke tours of south-central Michigan. For more information, visit experiencejackson.com or phone (517) 764-4440.

Historic Prison Tours – Jackson Two years after attaining statehood, Michigan built its first state prison in 1839. The original wooden prison, referred to as “The Tamaracks,” was soon replaced by a larger brick structure now known as The Old State Prison and Armory Arts Village, a commercial and residential haven for local artists. In addition to touring the Old State Prison, groups visit Cell Block 7, a museum within the still functioning State Prison of Southern Michigan. In disuse since 2007, Cell Block 7 gives visitors a rare glimpse at a contemporary prison and its history and inmates through semi-permanent and temporary exhibits. For more information, visit historicprisontours.com.

Lost Railway Museum – Grass Lake Opened in 2017, the Lost Railway Museum houses a collection of restored Victorian and early 20th century vehicles, such as a horse-drawn trolley that once served passengers on Coronado Beach, San Diego. The trolley has even appeared in the films Hello Dolly and Newsies.

Visitors can also see early bicycles and a rail car, number 47, from Chicago. Number 47 is typical of what ran on Jackson County’s electric interurban lines, which connected passengers to Ann Arbor, Battle Creek, Jackson and Lansing before the rise of the automobile. Speaking of automobiles, the museum has a Ford Model T that dates from 1909. For more information, visit lostrailwaymuseum.org.

Michigan International Speedway – Grass Lake Michigan International Speedway (MIS) has been the state’s premier racing facility since 1968. Thanks to the vision of Lawrence H. LoPatin, the track is nestled on more than 1,400 acres in the lush Irish Hills in southeastern Michigan.The track will host a pair of Monster Energy NASCAR Cup Series races in 2019. NASCAR’s most entertaining track will host the Monster Energy Series FireKeepers Casino 400 on June 9 and the Consumers Energy 400 on August 11. The Faster Horses Festival returns to MIS for the seventh consecutive year. Toby Keith, Keith Urban and Zac Brown Band will headline the three-day country music festival.

For more information, visit mispeedway.com.

20 • Bus Tours Magazine / March, 2019

❑

Entertainment

Paramount Theatre

to be participants, let them climb rock

E

a centerpiece of arts and culture for more

Anderson/Madison County Visitors Bureau

walls or paint a new layer on an every-grow-

than eight decades. Almost set for demolition

at

ing curiosity. If they are content to be specta-

in 1989, a group of individuals rallied together

Maureen@VisitAMCVB.com.

ntertainment may be passive or

atmospheric theaters designed by national

tour of these attractions and more, contact

active. If your passengers would like

architect John Eberson. This theater has been

Maureen

tors, take them to a theater or a hippdrome.

Lambert,

(765)

CTIS

at

643-5633

Carlisle Sports Emporium

Anderson/Madison

magical night sky complete with hundreds

& The Barn at Creek’s Bend

County, Indiana

of twinkling stars. It is also home to one of

Carlisle, Pennsylvania

weigh more than 4,000 pounds? You paint

or

to save the theater. The Paramount has been restored to its natural splendor, featuring a

How do you make an ordinary baseball

the

three Grand Page organs remaining in the United States.

If you are searching for entertainment in central Pennsylvania, look no further

Enjoy an evening of dinner, live Standard-

than the Carlisle Sports Emporium, a year-

dria is a famous roadside attraction. It has

bred racing and casino action. Hoosier Park

round indoor and outdoor interactive

more than 25,000 coats of paint, is now more

Racing & Casino takes great pride in being

entertainment complex. Known as “The

than 14 feet in circumference and weighs

the luckiest, friendliest and most fun desti-

Place to Play,” it is the perfect destination

it. The World’s Largest Ball of Paint in Alexan-

more than 2.5 tons. The Ball of Paint has been

nation in Indiana. Hoosier Park has 172,000

for all ages and every occasion. Their inter-

listed in the Guinness Book of World Records

square feet of fully integrated gaming and

active and fun entertainment options

twice. Groups can paint the ball and become

racing entertainment.

part of history.

include indoor and outdoor go-kart tracks,

Anderson/Madison County is located in

two 18-hole Castle- and Western-themed

The Paramount Theatre and Ballroom in

east central Indiana, 35 miles northeast of Indi-

miniature golf courses, a brand new 7,500-

downtown Anderson is one of a few existing

anapolis, along Interstate 69, Exit 226. For a

square-foot, two-tier LED LASERTRON Bus Tours Magazine / March, 2019 • 21

Special: Entertainment

Carlisle Sports Emporium

laser tag arena, four-player HOLOGATE

rentals and group outings of any size, not

Virtual Reality, batting cages, a roller-skat-

to mention bus and tour groups.

ing rink, Victory Lane Café and the largest

Carlisle Sports Emporium offers several

arcade in south central Pennsylvania that

unique options for hosting events, so you

includes an indoor rock-climbing wall.

can work, gather and play. They have

With so many exciting activities and

recently opened an elite venue, The Barn

amusements, Carlisle Sports Emporium is

at Creek’s Bend, which is an original 1891

the ultimate destination for parties, track

dairy barn that has been transformed into

22 • Bus Tours Magazine / March, 2019

a sophisticated, rustic indoor and outdoor event location for corporate events, conventions, weddings and other social gatherings.

Timber Lake Playhouse

Special: Entertainment

The barn features original stone walls, an elegant patio, full wraparound deck and elevated mezzanine seating.

Carlisle Sports Emporium is easily accessible from all the major highways in south-central Pennsylvania. They are located just off Interstate 81 and the Pennsylvania Turnpike, making them minutes away from other top destinations like Camp Hill, Harrisburg, Hershey, York, Gettysburg and Lancaster. Come and experience one of the most exciting, family-friendly entertainment destinations in Pennsylvania. For more information, phone (717) 258-4741 or visit carlislesportsemporium.com.

Timber Lake Playhouse Mt. Carroll, Illinois In 1961, Timber Lake Playhouse (TLP) was established as a professional, non-profit summer theater company. Timber Lake is proud of its national reputation for excellence as a professional summer stock theater. The theater has served as a launch pad for theater artists of all kinds that have gone on to excellence in film, television,

areas of interest. If you cannot see everything you want in just one

on Broadway and stages all over the world.

day, they can help you arrange overnight lodging. For more informa-

Since its first opening night on June 28, 1962, the Playhouse has presented more than 350 plays and musicals and nearly 4,000 perfor-

tion contact the Timber Lake Playhouse Office at (815) 244-2035 or visit timberlakeplayhouse.org.

❑

mances. TLP presents a mix of large-scale musicals, new plays and contemporary classics. The theater hosts annual educational workshops for children and teens in conjunction with the Magic Owl Children’s Theater’s production of plays and musicals for young people and their families. Each summer, TLP produces the All-Area Teen Production and the Next Stages production for youths seven through 12.

In October, you can wander, if you dare, through the haunted Timber Lake. Hear the footsteps coming from nowhere as you move quietly through the wooded trails and the two indoor haunts. You may think it is over, but it is just beginning. Timber Lake Terror includes two haunted trails, two haunted buildings, an escape room and closes out the Halloween season with an interactive showing of Rocky Horror Picture Show.

The Resident Company consists of 35-40 performers, technicians and musicians selected by interviews and auditions in cities across the country. Numerous guest and equity performers, directors and choreographers supplement the resident company each season.

This summer’s season includes: Disney’s The Little Mermaid (5/306/16); Noises Off (6/20-30); Into the Woods (7/5-14); Mama Mia! (7/188/4); Man of La Mancha (8/8-18); Steel Magnolias (8/22-7/1); and Disney’s Newsies (9/12-22). Bus groups with 10 or more passengers receive a $10 discount off the $30 adult ticket price. TLP can arrange your group’s meal at a local restaurant, have a full menu catered onsite, or you can eat at the newly opened Deck Bar for a unique lakeside al fresco experience. TLP can also help you schedule stops at local Bus Tours Magazine / March, 2019 • 23

Social Marketing for Tourism by catherine Heeg

Sales, Seats & Social How to use Social Media to Fill Tours Do your upcoming group tours still have some empty seats?

As you probably know, group tours have a lot of moving parts and sometimes it can be tricky to fit everything together perfectly.

This quick roadmap will help you put butts in seats and create lifelong brand advocates.

During the Sales Process Perhaps your upcoming group tour still has a couple of seats to fill, how can you quickly spread the word? Using social marketing is key to getting the word out quickly and efficiently.

1. Create an event on Facebook. You can set up an ad for this event page.

2. Build a post and advertise it to a select target audience. Here are target tips: http://bit.ly/2nxjeyN

1. Keeping up with the conversations in your Facebook group.

2. Build a Milestone page on Facebook and post photos from the tour (Make sure you have permission from all tour participants to use

3. Invite existing tour members to share the post you created in

photos you have taken during the tour.). Tour participants can also

#2 above. Sharing the info to their own personal page will spread the

post their photos on this Milestone page. It becomes an archive and

word to their own friends and family – perfect new tour participants.

memory builder. Plus you can use these images in future marketing.

4. Create a short video highlighting the sights and experiences of

3. Create a Facebook photo album, Pinterest board, Instagram

your upcoming tour. Post this socially and on your Web site. Check

story and Twitter moment to showcase the group experience. These

out how to use video to reach your audience. http://bit.ly/2Qxkof2

archived memories can become selling tools for your next group

5. Create a separate Facebook group for members of each tour.

It is a great way to share information and ideas with everyone. You can even post the itinerary and other documents.

adventure.

So many powerful ways to stay top of mind and build relationships for your next tour using social marketing.

Keeping your group in the loop is not only strategic, it is easy.

Chinese Groups?

Whether you are looking to simply save time or if you are wanting

If you are working in the China inbound sector, or would like to,

to help build community for your group tour members, these ideas

WeChat will be your best tool to build relationships and help tour

are simple to implement. The long-term impact is that you are on the

members stay in the loop. Here is more info about China’s social mar-

road to building stronger relationships with your clients and you have

keting opportunity. http://bit.ly/WeChat4tvl

extended your reach to a broader audience.

After the Tour

Catherine Heeg, international speaker and trainer, focuses on social

New friendships have formed and group tour participants are

media marketing strategies for the tourism and hospitality industry.

thrilled with their trip experiences. Once you have returned from your

Join the conversation and connect with her at cmsspeaking.com and

group tour, keep that momentum and buzz going by:

socially.

24 • Bus Tours Magazine / March, 2019

❑

c

Bus Tours Magazine Columnist Wanted

We are in search of a writer experienced in the bus tours industry to write a bi-monthly column that is non-geographic and provides helpful information to our bus tour planner readers

1

Contact Larry Plachno by email at reception@busmag.com or by phone 815-946-2341

Museum Of Bus Transportation Spring Fling 2019 Saturday June 1st rain or shine 161 Museum Dr, Hershey PA 17033

Please contact Becky Tollens with any questions 585-737-4046 events@busmuseum.org

Admission is free to museum members - $7.50 for non members

Bringing a bus to Spring Fling? Please register in advance on the museum website. www.busmuseum.org if you would like to be a vendor, tables are available for $40 each.

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Bus Tours Magazine / March, 2019 â&#x20AC;˘ 25

Advertiser’s Index Anderson/Madison County . . . . . . . .22

Morse Farm . . . . . . . . . . . . . . . . . . . . .13

City of Aztec . . . . . . . . . . . . . . . . . . . . .25

Mt. Washington Cog Railway . . . . . . . .7

City of Ft. Madison . . . . . . . . . . . . . . . .19

Museum of Bus Transportation . . . . .25

Columbia Gorge

National Comedy Center . . . . . . . . . . .12

Interpretive Center . . . . . . . . . . . . . . .8

New England Electric Railway . . . . . . .9

Cumbres & Toltec Scenic Railroad . . .10

Our Lady of Consolation . . . . . . . . . . .23

Dancing Horses Theatre . . . . . . . . . . .22

Potawatomi Hotel & Casino . . . . . . . .27

Delaware & Ulster Railroad . . . . . . . .10

Redding CVB . . . . . . . . . . . . . . . . . . . . .5

Experience Jackson . . . . . . . . . . . . . . .18

Rocky Gap Casino & Resort . . . . . . . .15

Glen Rose CVB . . . . . . . . . . . . . . . . . . . .8

Sable Points Lighthouse . . . . . . . . . . .13

Ilani Casino & Resort . . . . . . . . . . . . . .2

Shore Line Trolley Museum . . . . . . . . .9

Inn of the Mountain Gods . . . . . . . . . .15

Starved Rock Lodge

Jacksonville Area CVB . . . . . . . . . . . . .17

& Conference Center . . . . . . . . . . . . .9

Jim Dykes – NY Guide . . . . . . . . . . . . .13

Warren County Historical Society . . . .13

Louisville Slugger . . . . . . . . . . . . . . . .26

Windmill Farm & Craft Market, The . .16

Mohegan Sun . . . . . . . . . . . . . . . . . . .28

York County VB . . . . . . . . . . . . . . . . . .26

26 • Bus Tours Magazine / March, 2019

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