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Bus Tours Magazine
815-946-2341
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Volume XL, Number 4 • March/April, 2019
Tr ain s & Tr o lleys page 6
Ga ming page 14
E nt er t a i nm e nt page 21
Let ’s Sh op
Let’s Play
Let’s ilani all day. The area’s premier gaming, dining and entertainment destination doesn’t just light up at night, it really shines during the day. It’s got all the things pleasure seekers love to do, all in one place. Outdoor dining with spectacular views Restaurants from casual to exquisite Live entertainment 2,500 slots 75 table games Exclusive VIP lounge Boutique shopping And so much more Best of all, it’s all located just off I-5 at Exit 16. It’s called ilani. And it’s like nothing else.
ilaniresort.com
Let ’s Din e
Group packages and incentives available E: rcooke@ilaniresort.com | P: 360.887.6565
BEST OF NATIVE NORTHWEST
18
1 COWLITZ WAY, RIDGEFIELD, WA 98642
contents
MARCH/APRIL 2019 Volume XL, Number 4
6
STAFF
11 20 14 21 Specials 11
21
SPECIALTY TOURS Specialty and niche tour stops add much-welcomed variety to any tour. Discover your funny bone, ascend a lighthouse light or enjoy the Southwest beauty that inspired Georgia O’Keeffe.
ENTERTAINMENT Horse racing, mini golf and live theater performances are just a few of the entertainment options offered by this issue’s attractions.
Places Worth a Look 20
JACKSON, MICHIGAN Civil War re-enactments, an old-fashioned ice cream parlor, a tour of a modern and a Victorian-era prison, NASCAR racing and a railway museum are just some of the attraction’s Experience Jackson can help you schedule on your next tour of Michigan.
Guides 6
14
TRAINS & TROLLEYS These tourist trains and trolley museums offer retro-minded passengers a jaunt on America’s most historic rail lines.
GAMING Washington’s ilani is a one-stop shop for live entertainment and gaming and Maryland’s Rocky Gap is a perfect location for a resort vacation.
And More 4
16
24
26
BUZZ ON THE BUS
REGIONAL ROUNDUP
SOCIAL MARKETING FOR TOURISM
by Catherine Heeg
ADVERTISERS INDEX
Editor & Publisher . . . . . . . . . Larry Plachno Business Manager . . . . Nancy Ann Plachno Bookkeeping . . . . . . . . . . . . Dianne Billquist Typesetting/Page Layout . . . . Sherry Mekeel Editorial Assistant . . . . . . . . . Tiffany Wilken Web/Design/Production . . . Nick Schleitwiler Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: www.bustoursmagazine.com Advertising Central/International central@busmag.com – (815) 946-2341 West west@busmag.com – (815) 946-2341 Midwest midwest@busmag.com – (815) 946-2341 Northeast tourgroups@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341
COVER PHOTO
This year Mt. Washington Cog Railway celebrates its 150th anniversary and will mark the occasion with numerous special events over the summer. The Cog is a unique destination for groups of all ages, specializing in taking passengers to the summit of Mt. Washington, the Northeast’s tallest mountain. MT. WASHINGTON COG RAILWAY. BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices. POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064. Change of Address: Please send old mailing label (or old address and computer number) as well as new address. Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication. Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader. The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.
Bus Tours Magazine / March, 2019 • 3
Buzz on the Bus News and notes for bus tour planners Update: Chicago “Party Bus” Ordinance In the March/April 2018 issue BUS TOURS MAGAZINE reported on Chicago’s “Party Bus” Ordinance, which states buses transporting 15 or more passengers must have a security guard and cameras on board if passengers intend to drink alcohol on the bus or visit a location that serves alcohol. Those scheduling school field trips or youth group outings will be pleased to know the ordinance’s security guard requirement will not be enforced provided passengers remain dry during their trip. On October 12, Rupal Bapat, deputy commissioner of Chicago’s Business Affairs and Consumer Protection (BACP), explained in an e-mail, “The ordinance only requires that a security guard be present if the bus is transporting at least 15 passengers and there is an opportunity for passengers to drink alcohol on the bus or at an interim stop.
Pike County Tourism Now Charging for Hatfield and
Because school-aged children are under the legal drinking age, and
McCoy Feud Sites
if the trip prohibits chaperones from drinking, there would be no
For more than 30 years, Pike County Tourism CVB has allowed
opportunity to drink alcohol on the bus or between stops and therefore,
the Hatfield and McCoy Feud sites in Pike County, Kentucky, to be free
a security guard would not be required for the transport of school-
admission to all, and they have struggled to maintain and bring mod-
aged children.”
ern amenities to the numerous sites connected with the Hatfield &
The removal of the security guard requirement should significantly
McCoy feud. Pike County Tourism has updated the historic sites with
lower travel costs for schools and youth groups. As for charter com-
guest services, electric and maintenance workers for those properties
panies, Cherie Hime, executive director of the Midwest Bus and Motor-
along with janitorial service and grounds keepers. Because of this, a
coach Association, recommends they add a clause to each contract
small fee is now being charged to tour operators and receptors that
that bars passengers from drinking or even carrying alcohol during
visit these locations. Executive Director Tony K. Tackett explains,
field trips.
“We feel that requiring a small fee for group tours to make use of these properties is reasonable as we have never charged before and we carried the burden of staffing and upkeep. This is the perfect way for these properties to be properly cared for so that tourists may enjoy them for years to come.” Due to limited parking and their goal to provide visitors with onsite service, Pike County also requests tour companies and receptors provide them with advance notice of incoming tours they have scheduled. For more information about fees and services, contact Tackett at (606) 432-5063 or director@tourpikecounty.com.
The “Mother Road” May Gain Historic Trail Status Congress is currently considering an amendment to the National Trails System Act that proposes to name the 2,400 miles that made 4 • Bus Tours Magazine / March, 2019
Buzz on the Bus up Route 66 from 1926 to 1985 as a national historic trail. Currently,
Of course, the blossoms are the main event. According to the
the Senate’s Committee on Energy and Natural Resources is evaluating
National Park Service (NPS) Web site, peak bloom is said to be
the bill. Ultimately, interstate
achieved once “70 percent of the Yoshino Cherry (Prunus x yedoenis)
highways left Route 66 out-
blossoms are open.” NPS records show the peak tends to occur some-
moded, causing it to be
time in the final week of March or the first two weeks of April. The
decommissioned in 1985.
trees can be enjoyed from footpaths in Potomac Park or from the deck
However, most of it can still
of cruise ships touring the Potomac River. For more information about
be driven and many of the off-
the festival, visit nationalcherryfestival.org.
❑
beat restaurants, gas stations and motels that served to make it so iconic have been preserved. If passed, Route 66 will become the 20th historic trail, joining the ranks of Iditarod, Oregon and many others.
Washington, D.C. in Bloom: The National Cherry Blossom Festival This year’s festival kicks-off on March 20 and runs through April 14. Special annual events include a fundraiser, known as the Pink Tie Party, and a two-hour parade down Constitution Avenue. There is also Petalpalooza®, a daylong celebration with music and fireworks held at The Wharf.
Bus Tours Magazine / March, 2019 • 5
Trains & Trolleys Mt. Washington Cog Railway
Y
ou can call them a trolley, tram or
sengers to take the three-hour, round trip in
Passengers experience views reaching
streetcar, but long before Uber, taxis
a historically inspired coach that is powered
from the Atlantic Ocean into Canada as the
and private automobiles, urbanites
by a 1912 vintage coal-fired steam locomo-
train reaches the summit on the journey.
depended on these various carriages for
tive or one of their modern biodiesel engines,
Once at the top, visitors will find Mount
transportation. Many cities still run them, but
all built on-site.
Washington State Park and the Sherman
most cars are found in museums, which, like
The mountain train experience is a must-
Adams Visitors Center. This hearty moun-
tourist railroads, offer passengers a rare
do New England adventure. As the Cog’s 150th
taintop facility houses a winter weather
experience on the rails.
season gets underway, there will be a number
exhibit, cafeteria, gift shop and restrooms.
of events and activities to celebrate this
There is an hour to visit the 1853 Tip Top
Mount Washington Cog Railway
momentous anniversary, making this year the
House, the original hiker’s hotel, enjoy a
Marshfield Station, New Hampshire
perfect time to make the trip to New England’s
snack, explore the state park building and
The Mount Washington Cog Railway, the
most iconic historic attraction. July 3 marks the
take in the magnificent view from the rocky
first mountain–climbing cog railway in the
Cog’s official birthday, and the railway will be
summit.
world, is celebrating 150 years of business
celebrating in style with presentations, games
Back at the mountain base, the new Cog
this year in 2019. The Cog, as it has been
and fireworks. The railway’s long and unique
Railway Museum, located in the upper level,
affectionately nicknamed, is located in the
history will be commemorated on August 17
tells visitors the fascinating story of how the
beautiful White Mountains of New Hamp-
and 18 at the fourth annual “Railway to the
historic railway came to be and offers media
shire, six miles from the grand Mount Wash-
Moon” Steampunk Festival, an event featuring
presentations and interactive exhibits. Visi-
ington Hotel. The Cog has remained a key
a lively mix of science fiction, Victorian style,
tors can also peruse the gift shop full of local
icon of New Hampshire’s heritage and has
technology and steam.
and custom items to find that perfect Cog gift
maintained its historic roots by allowing pas6 • Bus Tours Magazine / March, 2019
or souvenir.
Guide: Trains & Trolleys The Cog Railway is located at 3168 Base
Today, more than 23,000 visitors each
Road, Mount Washington, New Hampshire,
year experience what it was like to live during
just six miles from historic Bretton Woods
the Golden Age of Transportation. Visitors
and Route 302, three hours north of Boston
take a ride on a restored antique trolley car
and six hours north of New York City. Phone
on a real trolley line. Experienced tour guides
Shore Line Trolley
(603) 278-2256 for group booking informa-
explain the rich history of the trolley car and
tion and (603) 278-5404 for general informa-
how it shaped cities and suburbs and take
tion or visit thecog.com.
visitors through car barns, where meticu-
the ride experienced by millions of people dur-
lously restored vehicles are displayed.
ing the first half of the last century.
The Shore Line Trolley Museum East Haven, Connecticut
During your visit, you may ride a trolley
Five minutes from Interstate 95 and in
from the streets of Johnstown, Pennsylvania,
close proximity to shopping outlets, eater-
The Shore Line Trolley Museum in East
New Orleans, Atlanta, Brooklyn, Manhattan
ies and other tourist attractions, The Shore
Haven, Connecticut is home to the remaining
or Montreal, or you may ride the Connecticut
Line Trolley Museum is a great way to start
1.5 miles of the Connecticut Company’s New
trolley that has operated on this line since the
or end any tour. The museum is open year-
Haven trolley system, making it the nation’s
car was built in 1904. The museum is also
round for private reserved charters and
oldest continuously operated street railway.
home to a collection of NYC subway cars and
their general public operation runs from
The line opened on July 31, 1900, connecting
one of the only surviving 9-11 NY Port Author-
Memorial Day through Labor Day with spe-
the city to shore line communities. In 1947,
ity subway cars. A round trip includes car barns
cial events in April, May and September
the trolley line was turned over to the Bran-
tour, a trolley ride and entry to the visitor’s cen-
through December. To make a reservation
ford Electric Railway Association, and in
ter and museum store. The experience takes
inquiry, phone the museum at (203)
1983, the museum was designated a National
approximately 45 minutes. As the trolley cars
467-6927 or e-mail reservations@shore-
District of Historic Places by the U.S. Depart-
are considered museum artifacts, they have
linetrolley.org.
ment of the Interior.
not been modified, so your ride is identical to
Bus Tours Magazine / March, 2019 • 7
Guide: Trains & Trolleys Eagle Cap Train Rides & Sumpter Valley Railroad
rafting and fishing. The route of the railroad is a mostly roadless area,
Elgin, Oregon
offering views of a landscape that cannot be seen from an automobile.
During the heyday of the great Western migration along the Oregon Trail, Oregon's northeastern corner was known for its tall mountains
High, timbered ridges tower above while rugged basalt cliffs hug the track.
that presented one of the biggest obstacles to pioneers making their
The train crosses the Rondowa Bridge, where the two rivers converge.
way west to the Willamette Valley. Today, travelers who take the time
Wildlife often seen by passengers includes elk, mule deer, bald eagles,
to explore beyond the interstate quickly encounter many hidden trea-
osprey and various waterfowl, with an occasional spotting of black bear
sures worth seeking.
or moose. Train rides are generally four hours and include a meal and
People with a passion for trains and railroads are delighted to dis-
entertainment (bandits on horses hit the train during some trips.).
cover two very different excursion trains, operating within 100 miles
The Elgin Depot has coach parking, a gift shop, history displays and
of each other. Putting the two together forms the basis for a fun and
ample restrooms. Visit eaglecaptrainrides.com for schedule information
exciting journey through
Eagle Train and Depot
northeast Oregon. Departing from Elgin, 20 miles north of La Grande and Interstate 84, the Eagle Cap Excursion Train is a mid-19th century vintage diesel train that follows the shores of the Grande Ronde and Wallowa rivers, both known for their rugged beauty and quality
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8 • Bus Tours Magazine / March, 2019
Guide: Trains & Trolleys and contact Janet, group sales contact, at janetd@eoni.com or (541) 786-8006.
Seashore Trolley Museum Kennebunkport, Maine
The collection tells a powerful story, most notably the importance of preserving and
On the Sumpter Valley Railroad, take a
Opened in 1939, the Seashore Trolley
steam-powered trip back in time on Oregon’s
Museum proudly continues the legacy of
life. Guests are treated to displays of the
only surviving narrow gauge railroad. Located
its founders by maintaining and sharing their
streetcar collection in three display barns as
one-half hour from Baker City, it is a fun jour-
world-class transit collections and knowl-
well as exhibits of buses, rapid transit cars
ney back to the days of gold mining and the
edge. Occupying a 350-acre site in beautiful
and light rail vehicles. Guests can also view
Wild West. Excursions run from McEwen to
Kennebunkport, Maine, guests are treated
active restoration projects in the museum’s
the historic gold mining town of Sumpter,
to a memorable ride on their private railroad
Town House Shop and gain an understanding
where you can also explore the famous
through a Maine forest in antique trolleys.
of and an appreciation for the tremendous
Sumpter Gold Dredge. For more information
Their engaging, uniformed crew will greet
work that goes into restoring and preserving their extensive collection.
on the Sumpter Valley Railroad, visit sumpter-
your group in the parking lot and ensure all
valleyrailroad.org, e-mail info@sumpterval-
guests have an entertaining experience at
leyrailroad.org, or phone (541) 894-2268.
the Museum that they will not soon forget.
restoring artifacts that bring history to
The Seashore Trolley Museum operates seasonally and welcomes tours, rain or
Eagle Cap Train Rides can help you plan
The museum’s vehicle collection repre-
shine, May through October and the first
an itinerary around a ride on these two rail-
sents the evolution of public transportation
two weekends of December from 10 a.m.
roads, incorporating nearby attractions,
from the omnibus, to electric streetcars,
to 5 p.m. They offer a discounted group rate
such as the Wallowa Lake Tramway, the
trackless trolleys, buses, light rail vehicles
of $9.50 per person for groups of 12 or
Joseph Art Walk, the Oregon Trail Interpre-
and rapid transit cars – they have them all.
more. Guided tours are available at no
tive Center and a jet boat ride on the Snake
Their streetcar collection is the largest in the
extra charge, but guests are always wel-
River, deep into the heart of Hells Canyon.
world and includes vehicles from cities and
come to walk through exhibit areas at their
Contact for a sample itinerary at
communities across New England, the United
own pace. Complimentary entry will be
janetd@eoni.com or (541) 786-8006.
States and the world.
given to bus drivers and tour operators.
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Bus Tours Magazine / March, 2019 • 9
Guide: Trains & Trolleys
One of The Catskills’ 0ust-see *roup 'estinations Ride & 'ine RQ RXU Rip Van Winkle Flyer
Seashore Trolley Museum They have a large parking lot and can handle multiple buses in one setting. Book your trip with them at least 72 hours in advance. Recommended tour time is 90 minutes, split between a 45-minute trolley ride and visits to their display barns, exhibit areas, Town House Shop and gift shop. For more information, visit trolleymuseum.org or email them at director@neerhs.org. To book a visit, phone (207) 967-2800 x111.
10 • Bus Tours Magazine / March, 2019
❑
Plenty of familyoriented HQWHUWDLQPHQW
durr.org
Group 'iscounts and ,ncentives $vailable Ample %us 3arking Visit our :ebsite or call us 846-586-2929
National Comedy Center
Specialty Tours
W
ican painter, lighthouses with
exhibitions within a 37,000-square-foot,
views of Lake Michigan or a museum with
state-of-the-art complex that enables visitors
This new museum presents a visitor expe-
exhibits concerning comedic gold, your
to take an interactive journey through com-
rience unlike any other in the world. The level
groups will appreciate these attractions,
edy history, from early vaudeville to the latest
of technology, interactivity and personaliza-
which are nothing short of special.
viral memes. Throughout the experience,
tion is unmatched, providing the first true
hether visiting a Southwest
celebration of comedy, the National Comedy
50 states and nine countries have given the
ranch with ties to a great Amer-
Center features more than 50 innovative
Comedy Center a rare 5/5 rating on TripAdvisor.
guests gain a profound appreciation for com-
21st century museum environment for visi-
National Comedy Center
edy icons and innovators, as well as for the
tors of all ages, customized for their specific
Jamestown, New York
tremendous influence of humor on how we
interests and tastes.
The National Comedy Center is the nation’s
think, live and laugh. Rare artifacts are on
The National Comedy Center also cele-
first museum dedicated to presenting the vital
display from the biggest names in comedy,
brates the "First Couple of Comedy," Lucille
story of comedy in America. Located in scenic
including George Carlin, Jerry Seinfeld and
Ball and Desi Arnaz, in the nearby Lucy Desi
Chautauqua County, New York, in Lucille Ball’s
his manager George Shapiro, Joan Rivers,
Museum, which features original artifacts
hometown of Jamestown, the National Com-
Carl Reiner, Dan Aykroyd, Lenny Bruce and
and recreated sets from the greatest TV com-
edy Center features exclusive collections and
many more.
edy of all time, I Love Lucy.
world-class exhibits that offer an unprece-
The National Comedy Center was recently
The National Comedy Center has the capa-
dented, behind-the-scenes look at the time-
voted the #2 “Best New Attraction” in the
bility to handle groups of all sizes, as well as
honored creative processes that have elevated
country out of 20 new attractions in a USA
free motorcoach parking. For group sales
comedy entertainment to an art form.
Today poll, and Condé Nast Traveler called
inquiries, contact Laurie Stanton at
Based on Lucille Ball’s vision for her
the National Comedy Center “one of the best
lstanton@ComedyCenter.org or phone (716)
hometown to become a destination for the
museums in the country.” Visitors from all
484-0800. Bus Tours Magazine / March, 2019 • 11
Special: Specialty Tours White River Light Station
house and the Ludington North Breakwater Lighthouse in Ludington, Little Sable Point Lighthouse in Silver Lake and the White River Light Station and Museum in Whitehall, all located within a 60-mile radius. The two lighthouses that are the most accessible for bus tours are Little Sable Point built in 1874 and the White River Light Station and Museum built in 1875. The other two are a little more challenging. The Ludington North Breakwater Lighthouse built in 1924 is a three-quarter-mile walk on the Ludington North Breakwater wall out into Lake Michigan while the 152-year-old Big Sable Lighthouse is nestled among jack pines and dunes, just a short two-mile walk along a breathtaking trail through Ludington State Park. On certain days throughout the summer, the Association offers special busing through the dunes
Sable Points Lighthouse Keepers Association
to Big Sable. For those who ride the bus, the fee is an extra $5 per
Ludington, Silver Lake and Whitehall, Michigan
person to help the organization pay for the buses. The lighthouses
The Sable Points Lighthouse Keepers Association invites you to
are open to the public for touring and climbing from 10 a.m. to 5 p.m.
come, explore, and climb one of four iconic Lake Michigan light-
daily. Volunteers who stay and work at the lighthouses for a week or
houses in the western Michigan Area. They are Big Sable Point Light-
even two weeks at a time man the lights. These volunteers take real pride in making sure that guests visiting the lights are informed and have an enjoyable experience.
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Lighthouse specific gifts shops are located at all four of the locations, and group tours are available at each light. For groups with more than 20 people who register with the SPLKA office, the price is discounted to $3 per person from the standard $5 per person rate. Tour operators are admitted free of charge and receive a 20 percent discount at all the gift shop locations. Contact Rachel at (231) 845-7417 or splkaoperations@gmail.com to reserve the group rate. For more information, visit splka.org.
Ghost Ranch Abiquiu, New Mexico Ghost Ranch is the site of one of the best-known paleontological digs in the Northern Hemisphere, yielding an abundance of well-preserved Coelophysis skeletons. Before the 1947 discovery, this reptile, one of the oldest and most primitive carnivorous dinosaurs, was known only from scant fossil evidence. The discovery is considered by some as one of the most important single fossil finds in the American Triassic, and the 55-acre Coelophysis Quarry was designated a National Natural Landmark in 1976. The landscape of Ghost Ranch â&#x20AC;&#x201C; made famous by painter Georgia Oâ&#x20AC;&#x2122;Keeffe â&#x20AC;&#x201C; encompasses 21,000 acres of towering rock walls, vivid
Â?Â&#x153;Â&#x201D;¢£Â&#x17E;ÂŚÂ?IJ Ĺ&#x2018; ÂŚÂŚÂŚÄą Â&#x17E;Â&#x153;Â&#x201D;Â&#x201C;¨ Â&#x201D;Â?ÂŁÂ&#x201D;ÂĄÄąÂ&#x17E;ÂĄÂ&#x2013;
ÄŁ Â&#x2018;Â&#x2DC;Â&#x2122;Â&#x2020;Â&#x201C;Â&#x2122;Â&#x201D;Â&#x201C;ĹšÂ&#x2C6;Â&#x201D;Â&#x2019;Â&#x160;Â&#x2030;Â&#x17E;Â&#x2C6;Â&#x160;Â&#x201C;Â&#x2122;Â&#x160;Â&#x2014;ÄĄÂ&#x201D;Â&#x2014;Â&#x152;
colors and vast skies. It is now an education and retreat center run by the Presbyterian Church, featuring anthropology and paleontology
12 â&#x20AC;˘ Bus Tours Magazine / March, 2019
Special: Specialty Tours museums plus three trails. Groups can tour
Open daily, year-round, Ghost Ranch is
the landscape by motorbus, view the actual
located at 280 Private Drive 1708, Abiquiu,
locations of O’Keeffe’s paintings and hear
New Mexico, about 60 miles northwest of
the stories of her 50 years at Ghost Ranch.
Santa Fe. To learn more, visit online at
Ghost Ranch History Tours and walking tours
ghostranch.org. For information about bring-
of the ranch property are also offered, and
ing your group to Ghost Ranch, contact
lunch can be added. Additional options, such
Stephen Picha at stephenp@ghostranch.org
as trail rides or paleontology or photographic
or (505) 280-1860.
❑
tours, are also available.
Ghost Ranch
Bus Tours Magazine / March, 2019 • 13
ilani
Gaming
C
asinos can be a quick stop or a
ask. Better still, nearly a third of the gaming
Rocky Gap State Park near Cumberland,
resort vacation. However long your
area is smoke-free.
Maryland, the resort is surrounded by views
visit, one thing you can count on is
ilani has 15 restaurants, so hungry patrons
of Evitts Mountain, Lake Habeeb and the
there will be plenty of things for your clients
are spoiled for choice. Quick-fresh offerings
resorts’ Jack Nicklaus Signature golf course.
to do. With numerous gaming and dining
range from Starbucks to Smashburger to i.Talia
Enjoy picturesque views while indulging in
options and entertainment that varies from
while casual and fine dining experiences
a variety of luxurious amenities offered by
live performances to outdoor activities, the
include restaurants like Michael Jordan’s Steak-
the resort.
following casinos are just what your next trip
house and Tom’s Urban. Guests can buy addi-
Rocky Gap offers a range of dining options
needs.
tional snacks as well as souvenirs at the
from quick bites and buffets to full-service
ilani Ridgefield, Washington
Cowlitz Trading Post, and boutique clothing,
restaurants. Dine at LB’s Place with views of
jewelry and other fashion accessories are sold
Lake Habeeb while enjoying a menu of
at Ruby Blue and Marshall Rousso.
steaks, chops, seafood, flatbreads, burgers
Opened in 2017, ilani is a joint effort
The 30,000-square-foot Cowlitz Ballroom
and signature Maryland crab cakes. The
between the Cowlitz Tribe and Salishan-Mohe-
converts from a convention and meetings
restaurant also features a curated wine list
gan, the latter of which built both Mohegan
center to a concert venue that can accom-
that enhances the culinary experience.
Suns and took over management of the
modate 2,500 spectators. Nick Offerman,
Lakeside Restaurant, the resort’s stylish
Resorts Casino Hotel in New Jersey. Thanks to
Aaron Lewis and Impractical Jokers are just
buffet, features a full selection of breakfast
this collaboration, ilani gives the West Coast
a few of the acts scheduled to perform in the
and dinner options including made-to-order
the same first-class service that has made
Ballroom in 2019. Of course, there is plenty
eggs, an omelet station, blintzes, rotisserie
Mohegan Sun so successful. Built on 156 acres,
of entertainment to be had at 360 Bar (in the
chicken, smoked brisket, pastas, fish, soups
ilani has a spacious on-site parking lot and
center of the gaming floor), Muze Lounge
and desserts, complemented by a robust
400,000 square feet dedicated to meetings,
and Line & Lure Seafood Kitchen and Tap.
wine list.
entertainment, dining, shopping and gaming. In fact, the casino accounts for one-fourth
For more information, phone (877) GO.ILANI (464-5264) or visit ilaniresort.com.
Try your hand at the tables on Rocky Gap’s vast casino floor, which is comprised of lottery games, more than 600 slot machines and a
of ilani’s square footage, leaving plenty of room for guests to play games such as black-
Rocky Gap Casino Resort
selection of table games, including blackjack,
jack, roulette and craps at 75 tables or try
Cumberland, Maryland
roulette, Mississippi stud, three-card poker
their luck at more than 2,500 slot machines.
Rocky Gap Casino Resort has everything
and craps. The resort also features Maryland
Do not know how to play? No problem, just
needed for a weekend getaway. Located in
lottery games, like Mega MillionsTM, Power
14 • Bus Tours Magazine / March, 2019
Guide: Gaming BallTM and Keno, which are available on the casino floor and at Signatures Bar & Grill. Surrounded by water, Rocky Gap offers guests a variety of adventurous off-site activities including Yolo boards, canoes, kayaks and pedal pontoon
Rocky Gap Casino Resort
boats for exploration of the lake. Guests may also indulge in a variety of luxurious services offered at The Spa at Rocky Gap. In addition to traditional salon services, the spa offers a selection
of unique services that include: a relaxing massage on the shores of Lake Habeeb, a fountain of youth facial, a dead sea mud mask, chocolate covered strawberry pedicure and more. All services are customizable to enhance each guest’s experience. Make your next trip one to remember at the hidden gem that is Rocky Gap Casino Resort. For more information, contact Deanna Phillips, group sales, at (301) 784-8426; dphillips@rockygapcasino.com or visit rockygapcasino.com.
❑
Bus Tours Magazine / March, 2019 • 15
Regional Roundup
Northeast Windmill Farm & Craft Market Penn Yan, New York
Windmill Farm & Craft Market
Located in the “heart of it all” and situated on 44 tree-lined acres, The Windmill Farm and Craft Market is nestled in the rolling hills of
The Windmill offers many on-site dining
To keep up to date with events, celebra-
Upstate New York, south of Penn Yan, north of
options ranging from full restaurants to snack
tions, demonstrations or special guests, visit
Watkins Glen and bordered by Keuka and
options. With six wineries, a brewery and a dis-
the Windmill Farm and Craft Market’s Face-
Seneca Lakes. It began more than 30 years ago
tillery, the Windmill is a one-stop destination
book
with one man’s dream, a bulldozer, volunteers,
for tastings. It is easy to understand why they
thewindmill.com. The Windmill is open every
page
or
their
Web
site
at
a barn raising and the selling of hot dogs. Today,
are in high demand for large and small group
Saturday from the end of April to the middle
the Windmill is growing stronger than ever.
tours, which are always welcome. The Windmill
of December, as well as Memorial Day, Labor
welcomes limos, small buses and large motor-
Day, Columbus Day and the Fourth of July,
shops that are filled with handcrafted items
coaches. There is ample parking for multiple
and is a pet-friendly, family fun destination
too numerous to count. You will discover great
motorcoaches and the facility can accommo-
in the country. The Windmill, “Better than
food, tasty treats, fresh produce, flowers, fur-
date several thousand people at a time. Reser-
you remember, more than you can imagine.”
niture, fashion, hands-on activities and more.
vations for group tours are not required, but
Their staff recommends groups allow two to
The Windmill would like to preregister group
The Windmill is home to more than 175
three hours at The Windmill, but a whole day
tours so they can be welcomed with a step-on
can easily be spent leisurely shopping, watch-
guide and receive exclusive incentives (avail-
ing crafters create, enjoying live entertainment
able to registered groups only). Phone (315)
and just having fun with family and friends.
536-3032 to make a reservation.
Midwest
Jacksonville, Illinois Conveniently located between Springfield, Illinois and St. Louis, Missouri, Jacksonville is a thriving community rich in historical trea-
16 • Bus Tours Magazine / March, 2019
Regional Roundup Jacksonville Ferris Wheel
stores, antique malls and gift shops. For more
Fargo banks and covered walkways. For
information, phone the Jacksonville Area Con-
groups of 30 or more, with a minimum stay
vention & Visitors Bureau at (800) 593-5678 or
of two hours, each passenger will receive a
visit jacksonvilleil.org.
VIP Savings Brochure to use during the visit as well as a Welcome Bag. In addition, tour operators and motorcoach drivers will each receive a $25 gift card and complimentary meal voucher. Tour operators may also offer their groups prepaid meal vouchers to be used at any participating Miromar Outlets
sures, unparalleled educational institutions,
restaurant. The vouchers must be purchased
growing businesses and a hospitality all its
prior to arrival and are nonrefundable.
own. A recipient of the Governor's Home-
In addition to world-class shopping, there
town Award and a Great American Main-
is always something exciting going on at Miro-
street Award-Winning Community, the Jacksonville area has much to offer.
ages include live bands, classic car shows, fun
Miromar Outlets
events, restaurant promotions, holiday events,
It is easy to become a historian in Jack-
contests, sidewalk sales, health fairs, singles
sonville. Follow in the steps of Abraham Lincoln by taking the “Voices of Jacksonville” audio tour – part of the “Looking for Lincoln” experience, where you can see the actual places
mar Outlets. Year-round special events for all
Southeast Estero, Florida
community festivals and art shows.
A superb blend of brand-name outlets, Mediterranean-inspired
architecture,
Bus tour passengers will find great savings on top names such as Saks Fifth Avenue OFF
and hear the real stories of Lincoln as his
sparkling fountains, tropical landscaping,
5TH, Neiman Marcus Last Call, Bloomingdale’s
friends and associates knew him. Jacksonville
koi fish and Pekin duck ponds, dramatic
The Outlet Store, American Eagle Outfitters,
was a major hub of the Underground Railroad,
sculptures, and one-of-a kind dining in a vari-
Ann Taylor Factory Store, Abercrombie & Fitch
and Woodlawn Farm is a prime example of a
ety of restaurants has established Miromar
Outlet, Abercrombie Kids Outlet, Brooks Broth-
historic site available for tours. Visitors can
Outlets as the premier shopping and dining
ers Factory Store, Calvin Klein, Chico’s Outlet,
also see Gov. Duncan's Mansion, which is one
destination in southwest Florida for interna-
Coach Factory, Cole Haan Outlet, Columbia
of only two governor's mansions still standing
tional tourists, vacationers, and seasonal and
Sportswear Company, Greg Norman, GUESS
in Illinois (Jacksonville was the home of three
year-round residents. Voted the “Best Shop-
Factory, J.Crew Factory, Justice, The North Face,
governors.). Self-guided, historic walking tours
ping Mall” and “Best Factory Outlet Mall” in
Lacoste, Levi’s Outlet Store, Lucky Brand,
of Jacksonville homes and Underground Rail-
southwest Florida for 18 years in a row, Miro-
Michael Kors, Movado Company Store, Nike
road sites entertain while providing knowledge
mar Outlets features more than 140 top
Factory Store, OshKosh B’Gosh, Skechers,
about the city's unique history.
designer and brand-name outlets with sav-
Tommy Hilfiger, Vera Bradley Outlet, White
ings of up to 70 percent off retail prices.
House | Black Market and many more.
Visitors can also enjoy the community's many annual events. From a free outdoor con-
On-site amenities for motorcoach bus
Miromar Outlets is located at exit 123
cert series to steam shows, car shows to music
tours include motorcoach parking, Shell gas
off Interstate 75, on Miromar Outlets Boule-
and art festivals, Jacksonville has something
station with diesel fuel, complimentary
for everyone. Do not forget monthly exhibits
wheelchairs, Bank of America and Wells
are offered at the historic Strawn Art Gallery. National brand hotels as well as locally-owned properties are sure to provide a good night's sleep. A variety of banquet facilities provide space for small to large groups, all moderately priced. Jacksonville restaurants offer everything from home-style country cooking to unique delights, such as Italian, Mexican and Chinese cuisine. Jacksonville has several shopping centers and many locally owned one-of-a-kind
Miromar Bus Tours Magazine / March, 2019 • 17
Regional Roundup vard in Estero, between Naples and Fort Myers, across from Miro-
stands at the entrance of the Turtle Bay Exploration Park, a 300-acre
mar Design Center. Store hours are Monday through Saturday
garden and museum complex that is an excellent destination for both
from
students and seniors.
10
a.m.
to
9
p.m.
and
Sunday
from
11 a.m. to 6 p.m. For more information, phone (239) 948-3766 or visit online at MiromarOutlets.com.
Children will love Paul Bunyan’s Forest Camp, which features logging-themed activities in the Mill Building, the Parrot Playhouse, fully stocked with exotic lorikeets, a summer exhibit dedicated to live but-
West
terflies, the Walk on the Wild Side animal show at the Forest Amphitheater, and Wildlife Woods, a small zoo filled with additional animals native to California. Adults will particularly appreciate the tranquil beauty of the McConnell Arboretum and
Turtle Bay
Botanical Gardens. Avid gardeners may want to take advantage of special events such as touring the garden with the horticulture man-
Turtle Bay Exploration Park Redding, California
ager or possibly shopping at one of the seasonal plant sales or onsite nursery.
Known as the sunniest city in California, Redding’s most recog-
Turtle Bay’s museum has exhibits dedicated to local artists and
nizable landmark is the Sundial Bridge, which is an actual working
history as well as wildlife. Freshwater fish, waterfowl and aquatic
sundial. Designed by Santiago Calatrava and finished in 2004, this
mammals thrive at the Visible River Aquarium, and salmon,
unique 710-foot-long footbridge spans the Sacramento River and
anemones, and crabs at the Salt Water Tank. The museum also hosts
18 • Bus Tours Magazine / March, 2019
Regional Roundup special exhibits and has a store filled with Sundial Bridge souvenirs and other gift items.
Boys Town
the village and share stories about the special moments and figures that make up Boys Town’s
Sandwiches, smoothies, ice cream and, of
illustrious past. Passengers can augment their
course, coffee are sold at the Coffee Bar.
physical tour with the Interactive Boys Town
Groups looking for one more activity might
Tour; all that is needed is a Smartphone. By sim-
schedule a boat ride with Redding Jet Boat
ply scanning a QR code, visitors gain access to
Tours; basic cruises last two hours, $45 per
photos and videos of the village’s top attractions.
person, though a four-hour wildlife photog-
Tours can be customized to fit the group,
raphy cruise, $65 per person, is also available.
and can include, among other options, a pic-
Tours of the Redding area may include vis-
nic lunch, dining in the café or attending a
its to Lake Shasta Caverns National Natural
religious service in one of the chapels. For
Landmark, Lassen Volcanic National Park and
more information, phone (800) 625-1400 or
McArthur-Burney Falls Memorial State Park.
visit boystown.org/tours.
❑
Redding has more than 300 restaurants and
MOVING?
at least 22 motorcoach-friendly hotels. Thanks to the Redding Municipal Airport and the interstate, Redding is easily accessed by air and land. For more information about the Turtle Bay Exploration Park and other local attrac-
America cares for children, families and com-
tions, contact the Redding CVB at (530) 225-
munities. The Hall of History museum pre-
4010 or go to visitredding.com.
sents the first 100 years of Boys Town’s history through permanent exhibits that use audio and video presentations. Some of the artifacts
Central
on display include the Best Actor Oscar pre-
Please let us know at least 60 days in advance to ensure that your next issue of B US T OURS M AGAZINE reaches your new address. Postcards with changeof-address forms are available at your local post office.
sented to Spencer Tracy for his role as Father Flanagan in the film Boys Town and the Flxible Visicoach bus that once carried Boys Town athletic teams across America. The Father Flanagan House museum is the former residence of Boys Town’s founder, and the home’s décor reflects the year 1929, when Flanagan would have been in residence. Rising from the landscape in the tradition of a 15th-century Gothic church, the Dowd
Boys Town USA
Memorial Chapel of the Immaculate Concep-
Douglas County, Nebraska
tion has stood at the center of the Village of
Boys Town began in 1917, when a young
Boys Town for more than 60 years. The Her-
Irish priest named Father Edward J. Flanagan
bert B. Chambers Protestant Chapel of the
opened Father Flanagan’s Home for Boys and
Nativity of Our Lord is the spiritual home for
welcomed in all boys, regardless of race or
the village’s Protestant youth. The Chambers
religion. Today, the village of Boys Town is
Chapel’s Gothic architecture was specifically
home to more than 400 boys and girls.
chosen to complement Dowd Chapel. Both
Tours of the famous Village begin at the
chapels stand equidistant from “The Work
Visitors Center, where a step-on guide greets
Continues” Statue, the new bronze statue of
the bus and conducts a driving tour through
Boys Town that was unveiled for the non-
the village. Tour passengers discover how
profit’s 100th anniversary in 2017.
Boys Town’s programs developed and how
Their experienced and friendly tour guides
Boys Town continues to change the way
offer groups an insider’s perspective on life in
Try the Tourburst App now available as a free download for iOS and Android users. Showcasing the Tri-State Area!
Or visit our website at: visitfortmadison.com 1-800-210-TOUR
Bus Tours Magazine / March, 2019 • 19
Experience Jackson, Michigan
E
stablished in 1829, the Michigan community of Jacksonopolis
was named for Andrew Jackson, who took office as the seventh president of the United States that same year. Eventually, Jack-
Photo courtesy of Tom Steele
sonopolis changed its name to Jacksonburgh before simply becoming Jackson. The community served as an early meeting location for the newly formed Republican Party, which is commemorated by the Under the Oaks monument. Groups interested in local history should visit
the Mann House, the Coe House Museum, Waterloo Farm Museum, St. Demetrius Orthodox Church and the Ella Sharp Museum. Sparks Foundation County Park, also known as Cascades Park, is home to Cascade Falls, a unique hillside water fountain, and the Cascades Ice Cream Co. The park hosts numerous summer events, including Civil War re-enactments with a live show, complete with artillery fire and music, performed by the Jackson Civil War Muster. Famous local eateries and chocolatiers include Jackson Coney Island, Gilbert Chocolates and The Parlour, where patrons can “Dare to be Great” by polishing off a 21-scoop sundae. Jackson has many restaurants, bakeries, breweries and shops to enjoy, and area hotels make perfect hubs for hub and spoke tours of south-central Michigan. For more information, visit experiencejackson.com or phone (517) 764-4440.
Historic Prison Tours – Jackson Two years after attaining statehood, Michigan built its first state prison in 1839. The original wooden prison, referred to as “The Tamaracks,” was soon replaced by a larger brick structure now known as The Old State Prison and Armory Arts Village, a commercial and residential haven for local artists. In addition to touring the Old State Prison, groups visit Cell Block 7, a museum within the still functioning State Prison of Southern Michigan. In disuse since 2007, Cell Block 7 gives visitors a rare glimpse at a contemporary prison and its history and inmates through semi-permanent and temporary exhibits. For more information, visit historicprisontours.com.
Lost Railway Museum – Grass Lake Opened in 2017, the Lost Railway Museum houses a collection of restored Victorian and early 20th century vehicles, such as a horse-drawn trolley that once served passengers on Coronado Beach, San Diego. The trolley has even appeared in the films Hello Dolly and Newsies. Visitors can also see early bicycles and a rail car, number 47, from Chicago. Number 47 is typical of what ran on Jackson County’s electric interurban lines, which connected passengers to Ann Arbor, Battle Creek, Jackson and Lansing before the rise of the automobile. Speaking of automobiles, the museum has a Ford Model T that dates from 1909. For more information, visit lostrailwaymuseum.org.
Michigan International Speedway – Grass Lake Michigan International Speedway (MIS) has been the state’s premier racing facility since 1968. Thanks to the vision of Lawrence H. LoPatin, the track is nestled on more than 1,400 acres in the lush Irish Hills in southeastern Michigan.The track will host a pair of Monster Energy NASCAR Cup Series races in 2019. NASCAR’s most entertaining track will host the Monster Energy Series FireKeepers Casino 400 on June 9 and the Consumers Energy 400 on August 11. The Faster Horses Festival returns to MIS for the seventh consecutive year. Toby Keith, Keith Urban and Zac Brown Band will headline the three-day country music festival. For more information, visit mispeedway.com. 20 • Bus Tours Magazine / March, 2019
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Entertainment
Paramount Theatre
to be participants, let them climb rock
E
a centerpiece of arts and culture for more
Anderson/Madison County Visitors Bureau
walls or paint a new layer on an every-grow-
than eight decades. Almost set for demolition
at
ing curiosity. If they are content to be specta-
in 1989, a group of individuals rallied together
Maureen@VisitAMCVB.com.
ntertainment may be passive or
atmospheric theaters designed by national
tour of these attractions and more, contact
active. If your passengers would like
architect John Eberson. This theater has been
Maureen
tors, take them to a theater or a hippdrome.
Lambert,
(765)
CTIS
at
643-5633
Carlisle Sports Emporium
Anderson/Madison
magical night sky complete with hundreds
& The Barn at Creek’s Bend
County, Indiana
of twinkling stars. It is also home to one of
Carlisle, Pennsylvania
weigh more than 4,000 pounds? You paint
or
to save the theater. The Paramount has been restored to its natural splendor, featuring a
How do you make an ordinary baseball
the
three Grand Page organs remaining in the United States.
If you are searching for entertainment in central Pennsylvania, look no further
Enjoy an evening of dinner, live Standard-
than the Carlisle Sports Emporium, a year-
dria is a famous roadside attraction. It has
bred racing and casino action. Hoosier Park
round indoor and outdoor interactive
more than 25,000 coats of paint, is now more
Racing & Casino takes great pride in being
entertainment complex. Known as “The
than 14 feet in circumference and weighs
the luckiest, friendliest and most fun desti-
Place to Play,” it is the perfect destination
it. The World’s Largest Ball of Paint in Alexan-
more than 2.5 tons. The Ball of Paint has been
nation in Indiana. Hoosier Park has 172,000
for all ages and every occasion. Their inter-
listed in the Guinness Book of World Records
square feet of fully integrated gaming and
active and fun entertainment options
twice. Groups can paint the ball and become
racing entertainment.
part of history.
include indoor and outdoor go-kart tracks,
Anderson/Madison County is located in
two 18-hole Castle- and Western-themed
The Paramount Theatre and Ballroom in
east central Indiana, 35 miles northeast of Indi-
miniature golf courses, a brand new 7,500-
downtown Anderson is one of a few existing
anapolis, along Interstate 69, Exit 226. For a
square-foot, two-tier LED LASERTRON Bus Tours Magazine / March, 2019 • 21
Special: Entertainment
Carlisle Sports Emporium
laser tag arena, four-player HOLOGATE
rentals and group outings of any size, not
Virtual Reality, batting cages, a roller-skat-
to mention bus and tour groups.
ing rink, Victory Lane Café and the largest
Carlisle Sports Emporium offers several
arcade in south central Pennsylvania that
unique options for hosting events, so you
includes an indoor rock-climbing wall.
can work, gather and play. They have
With so many exciting activities and
recently opened an elite venue, The Barn
amusements, Carlisle Sports Emporium is
at Creek’s Bend, which is an original 1891
the ultimate destination for parties, track
dairy barn that has been transformed into
22 • Bus Tours Magazine / March, 2019
a sophisticated, rustic indoor and outdoor event location for corporate events, conventions, weddings and other social gatherings.
Timber Lake Playhouse
Special: Entertainment
The barn features original stone walls, an elegant patio, full wraparound deck and elevated mezzanine seating. Carlisle Sports Emporium is easily accessible from all the major highways in south-central Pennsylvania. They are located just off Interstate 81 and the Pennsylvania Turnpike, making them minutes away from other top destinations like Camp Hill, Harrisburg, Hershey, York, Gettysburg and Lancaster. Come and experience one of the most exciting, family-friendly entertainment destinations in Pennsylvania. For more information, phone (717) 258-4741 or visit carlislesportsemporium.com.
Timber Lake Playhouse Mt. Carroll, Illinois In 1961, Timber Lake Playhouse (TLP) was established as a professional, non-profit summer theater company. Timber Lake is proud of its national reputation for excellence as a professional summer stock theater. The theater has served as a launch pad for theater artists of all kinds that have gone on to excellence in film, television,
areas of interest. If you cannot see everything you want in just one
on Broadway and stages all over the world.
day, they can help you arrange overnight lodging. For more informa-
Since its first opening night on June 28, 1962, the Playhouse has presented more than 350 plays and musicals and nearly 4,000 perfor-
tion contact the Timber Lake Playhouse Office at (815) 244-2035 or visit timberlakeplayhouse.org.
❑
mances. TLP presents a mix of large-scale musicals, new plays and contemporary classics. The theater hosts annual educational workshops for children and teens in conjunction with the Magic Owl Children’s Theater’s production of plays and musicals for young people and their families. Each summer, TLP produces the All-Area Teen Production and the Next Stages production for youths seven through 12. In October, you can wander, if you dare, through the haunted Timber Lake. Hear the footsteps coming from nowhere as you move quietly through the wooded trails and the two indoor haunts. You may think it is over, but it is just beginning. Timber Lake Terror includes two haunted trails, two haunted buildings, an escape room and closes out the Halloween season with an interactive showing of Rocky Horror Picture Show. The Resident Company consists of 35-40 performers, technicians and musicians selected by interviews and auditions in cities across the country. Numerous guest and equity performers, directors and choreographers supplement the resident company each season. This summer’s season includes: Disney’s The Little Mermaid (5/306/16); Noises Off (6/20-30); Into the Woods (7/5-14); Mama Mia! (7/188/4); Man of La Mancha (8/8-18); Steel Magnolias (8/22-7/1); and Disney’s Newsies (9/12-22). Bus groups with 10 or more passengers receive a $10 discount off the $30 adult ticket price. TLP can arrange your group’s meal at a local restaurant, have a full menu catered onsite, or you can eat at the newly opened Deck Bar for a unique lakeside al fresco experience. TLP can also help you schedule stops at local Bus Tours Magazine / March, 2019 • 23
Social Marketing for Tourism by catherine Heeg
Sales, Seats & Social How to use Social Media to Fill Tours Do your upcoming group tours still have some empty seats? As you probably know, group tours have a lot of moving parts and sometimes it can be tricky to fit everything together perfectly. This quick roadmap will help you put butts in seats and create lifelong brand advocates.
During the Sales Process Perhaps your upcoming group tour still has a couple of seats to fill, how can you quickly spread the word? Using social marketing is key to getting the word out quickly and efficiently. 1. Create an event on Facebook. You can set up an ad for this event page. 2. Build a post and advertise it to a select target audience. Here are target tips: http://bit.ly/2nxjeyN
1. Keeping up with the conversations in your Facebook group. 2. Build a Milestone page on Facebook and post photos from the tour (Make sure you have permission from all tour participants to use
3. Invite existing tour members to share the post you created in
photos you have taken during the tour.). Tour participants can also
#2 above. Sharing the info to their own personal page will spread the
post their photos on this Milestone page. It becomes an archive and
word to their own friends and family – perfect new tour participants.
memory builder. Plus you can use these images in future marketing.
4. Create a short video highlighting the sights and experiences of
3. Create a Facebook photo album, Pinterest board, Instagram
your upcoming tour. Post this socially and on your Web site. Check
story and Twitter moment to showcase the group experience. These
out how to use video to reach your audience. http://bit.ly/2Qxkof2
archived memories can become selling tools for your next group
5. Create a separate Facebook group for members of each tour. It is a great way to share information and ideas with everyone. You can even post the itinerary and other documents.
adventure. So many powerful ways to stay top of mind and build relationships for your next tour using social marketing. Keeping your group in the loop is not only strategic, it is easy.
Chinese Groups?
Whether you are looking to simply save time or if you are wanting
If you are working in the China inbound sector, or would like to,
to help build community for your group tour members, these ideas
WeChat will be your best tool to build relationships and help tour
are simple to implement. The long-term impact is that you are on the
members stay in the loop. Here is more info about China’s social mar-
road to building stronger relationships with your clients and you have
keting opportunity. http://bit.ly/WeChat4tvl
extended your reach to a broader audience.
After the Tour
Catherine Heeg, international speaker and trainer, focuses on social
New friendships have formed and group tour participants are
media marketing strategies for the tourism and hospitality industry.
thrilled with their trip experiences. Once you have returned from your
Join the conversation and connect with her at cmsspeaking.com and
group tour, keep that momentum and buzz going by:
socially.
24 • Bus Tours Magazine / March, 2019
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c
Bus Tours Magazine Columnist Wanted
We are in search of a writer experienced in the bus tours industry to write a bi-monthly column that is non-geographic and provides helpful information to our bus tour planner readers
1
Contact Larry Plachno by email at reception@busmag.com or by phone 815-946-2341
Museum Of Bus Transportation Spring Fling 2019 Saturday June 1st rain or shine 161 Museum Dr, Hershey PA 17033
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Bus Tours Magazine / March, 2019 â&#x20AC;˘ 25
Advertiser’s Index Anderson/Madison County . . . . . . . .22
Morse Farm . . . . . . . . . . . . . . . . . . . . .13
City of Aztec . . . . . . . . . . . . . . . . . . . . .25
Mt. Washington Cog Railway . . . . . . . .7
City of Ft. Madison . . . . . . . . . . . . . . . .19
Museum of Bus Transportation . . . . .25
Columbia Gorge
National Comedy Center . . . . . . . . . . .12
Interpretive Center . . . . . . . . . . . . . . .8
New England Electric Railway . . . . . . .9
Cumbres & Toltec Scenic Railroad . . .10
Our Lady of Consolation . . . . . . . . . . .23
Dancing Horses Theatre . . . . . . . . . . .22
Potawatomi Hotel & Casino . . . . . . . .27
Delaware & Ulster Railroad . . . . . . . .10
Redding CVB . . . . . . . . . . . . . . . . . . . . .5
Experience Jackson . . . . . . . . . . . . . . .18
Rocky Gap Casino & Resort . . . . . . . .15
Glen Rose CVB . . . . . . . . . . . . . . . . . . . .8
Sable Points Lighthouse . . . . . . . . . . .13
Ilani Casino & Resort . . . . . . . . . . . . . .2
Shore Line Trolley Museum . . . . . . . . .9
Inn of the Mountain Gods . . . . . . . . . .15
Starved Rock Lodge
Jacksonville Area CVB . . . . . . . . . . . . .17
& Conference Center . . . . . . . . . . . . .9
Jim Dykes – NY Guide . . . . . . . . . . . . .13
Warren County Historical Society . . . .13
Louisville Slugger . . . . . . . . . . . . . . . .26
Windmill Farm & Craft Market, The . .16
Mohegan Sun . . . . . . . . . . . . . . . . . . .28
York County VB . . . . . . . . . . . . . . . . . .26
26 • Bus Tours Magazine / March, 2019
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