Ma r k e t i n g BUTLER UNIVERSITY COLLEGE of BUSINESS
In the College of Business, we believe that academic rigor is most effective when paired with lessons from the real world. To that end, we immerse students in actual business settings from their first days on campus. By the time they graduate, they’ll have earned more than a diploma—they’ll boast a level of skill and experience that makes them infinitely more hirable than their competition.
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Our Marketing program offers a transformative educational experience, exposing students not only to marketing, but all aspects of business. We blend field experience with intensive coursework to graduate students who are confident, professional, and eager to accept the challenges facing today’s world and become valuable members of a firm’s leadership team. Many firms hire more than one Butler Marketing major at a time, and come back to us year-after-year seeking more of our talent.
butler.edu/cob
What we offer: • Classes teaching the latest trends in marketing, including social media and marketing analytics (big data) • Sales courses that require students to “sell” a good or service to a sales professional/alum • Deep connections with businesses— some marketing specific—which recognize the value of a well rounded Butler Marketing major • Opportunity to (as the part of developing two business plans) craft a marketing strategy for firm of your own creation • Faculty that is highly regarded for its research and recognized for its teaching awards • Two required internships to help build your professional network • 4-year career development program with a personal mentor