IT’S IN OUR DNA

B&R GUIDES: DEFYING DEFINITION

B&R guides are a diverse lot, but you needn’t look too closely to see the many ties that bind them. Each one possesses a drive for perfection, an insatiable curiosity and an appetite for fun. When they’re on the road, they wear more hats than Pharrell Williams: exceptional hosts, leaders, performers, promoters, managers, interpreters, mechanics, coaches and connoisseurs.

Among the ranks of B&R guides are trained architects, lawyers and environmental policy wonks, Olympic athletes, musicians, and even a veterinarian. In short: they’re exceptional travel companions of exemplary character.

Studying to be qualified as a Kikisake-shi (aka Master of Sake)