Compare-Contrast
Compare–Contrast
Thispaperisoncompare–contrastoftwoadvertisementsdealingwithtwobeautyproducts.One willbetargetedtowardsmen,whiletheotherwillbetargetedtowardswomenThetwobeauty productsadvertisementsthatwillbecomparedandcontrastaretheAxeBodySprayadvertisement (18–19)andtheVictoria'sSecretfragrancemistadvertisement(BathandBodyWorks).Both advertisementsusedifferentmarketingpromotionstechniquetotrytogettheattentionandwinover theirtargetaudience.Themanufacturersknowinordertogettheaudienceattentionithastorelyon severaldemandsoftheaudience;oneofthemisthesexappealtheirproductsbringtothetable, becausethat'swhatevidentlymovestheproductoff...showmorecontent...
Withtheadvertisementshowingseveraldifferentfragrancesitgivesitamoreofaselectivelookto seeifthereisanyfragrancethatmightappealtotheaudience,whichmakesitamoremarketable product.
Withbothbeautyproductsadvertisementstargetingtheiraudience,sexappealcontinuestograbthe attentionoftheaudienceandthat'swhatsellstheproduct.Advertisershavetobecarefulnottoput toomuchsexappealintotheiradvertisementsortheirmessageontheirproductwillbeoverlooked. ByusingsexappealappropriatedandnotoverdoingitwilleasilybenefitedthemanufactureAxe hascommercialsshowingwomenwhoarerunningaftermenwearingAxeBodySpray.Victoria's Secrethascommercialsshowingbeautifulwomenwearingsexylingerieandusingtheirfragrance mist.TheAxeBodySprayandtheVictoria'sSecretadvertisementsaren'tshowingmuscularmenor sexylingeriewearingwomen,butjustbytheirpresentationlayoutandtheirworldwidebrandname givestheaudienceaverygoodideawhatthemanufactureistryingtosellandgetstothepoint consumersarelookingfor.
Inconclusion,weallcanmaketheargumentthatVictoria'sSecretisaworldwideknownname brandthat'sbeenaroundforyearsandAxeBodySpraywhichseemlikeitisjustnow
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TechnologyCreatingaBetterWorld?Advancementsintechnologyaresupposedtomakeourlives easier.Thetimeittakesforustotraveltoanotherdestinationcontinuestoshorten.Computers continuetoadvanceatarapidpace.Communicatingwithfamilyandfriendsfromanothercountry hasbecomeeasierthanever.Itwouldseemasifeverythingisperfect.However,thatisnotthecase atallTheironyofitallisthatinventionsthatweresupposedtomakeusconnectedtopeopleclose toushaveactuallyhadtheoppositeeffect.Devicessuchasmobilephones,tablets,television,and laptopsarejustafewinventionsthathaveusobsessedoverthemduringourfreetime.Withthe adventofsocialmedia,wehavebecomemoreengrossedinshowmorecontent
Membersofsocietyhavebeensoentrancedwithkeepingintouchwitheveryone,thatweoften neglectthepeopleclosesttous.Wewouldratherpostpictures,writecomments,andvideochatwith otherpeoplethanourownfamilymembers(Wallis14).Inadditiontotheobsessionovercyber–spaceconnection,thebondfromsharingqualitytimewithyourfamilyseemslikeadistantthingin thepastThe"bond"thattheinternetprovidesissuperficialcomparedtotheoneapersoncanbuild withpeople.Wallisbestdescribesthiswhenshesays"Ifyou'reIMingfourfriendswhilewatching That'70sShow,it'snotthesameassittingonthecouchwithyourbuddiesoryoursistersand watchingtheshowtogether"(Wallis18).Turkleexplainsthisbystating"We'vebecomeaccustomed toanewwayofbeing'alonetogether.'Technology–enabled,weareabletobewithoneanother,and alsoelsewhere,connectedtowhereverwewanttobe"(Turkle4)Technologyhasgivenpeoplea falsesenseofbeingtogetherwhentheyarereallynot.Anothercommonthemethatthetwoessays shareisthattechnologyandsocialmediahasmadeuslesspatient.Turkleattributesthisduetothe lackofface–to–faceconversationsSheargues"Face–to–faceconversationunfoldsslowlyIt teachespatience.Whenwecommunicateonourdigitaldevices,welearndifferenthabits...westart toexpectfasterresponses"
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ReginaBrown Mrs.Joarder
Eng.100
April5,2013
CleaningwithBarryandBritt
Theactofbeinghabituallyandcarefullyneatandcleancanmakeforaninterestingtopicina comparisonandcontrastessay.DaveBarrycomparesthedifferencesofhowwomenandmenclean inhiscompareandcontrastessay,BattingClean–UpandStrikingoutInSuzanneBritt'scompare andcontrastessay,NeatPeoplevs.SloppyPeopleshecomparesthedifferencesofpersonalities betweenSloppypeopleandneatpeople.Bothessayscomparecleanlinessinonewayoranother howevertheybothhavedifferencesregardingtheiruseofhumor,examples,andpointsmadein theirthesis.
BattingClean–UpandStrikingoutandNeatPeoplevsSloppyPeoplebothoffershowmore content...
ThewayBarryandBrittsupporttheirpointsintheircompareandcontrastessaysdiffer.InBatting Clean–UpandStrikingOut,Barryuseslotsofpersonalstoriesandfactualhappeningstoexplainhis opinions.Forexample,toexplainhowmenareworseatcleaningBarryspecificallyreferstoa volcanoeruptionthathappenedinPompeibecausethemen,whowereincontrolofthecleaning,did notnoticeashespilinguparoundandintheirhouses.Inaddition,whendescribinghowmenare betterwithsportsthanwomanhereferstoapersonalstory;specificallyastoryaboutadinnerparty thatheattendedwherethemenweregluedtotheWorldSeriesandthewomenwerestillchatting amongstthemselves.Theseformsofexamplesarepersonalstoriesthatoffervalidity.Ontheother hand,inBritt'sNeatpeoplevs.Sloppypeoplesheusesmoredreamtupincidencestoexplainher opinions.Forexamplewhenexplaininghowneatpeopleare"viscouswiththeirmail"sheexplains, "Allads,catalogs,pleasforcharitablecontributions,churchbulletins,andmoney–savingcoupons gostraightintothetrashcanwithoutbeingopenedNosentimentalsalvagingofbirthdaycardsor thelastletteradyingrelativeeverwrote.Intothetrashitgoes"(256).Asseeninthisexample,Britt useslotsoflistsandpossibleincidentsthatcouldexisttosupportherpoints,butdotheseincidences
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