Table
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6 Membership declines and impact of legislation..............................Page 7 Effect of Human Resources on Employees and Union memberships...Page 9 Conclusion...........................................................................Page 10 References...........................................................................Page 11 Executive Summary: Since the 1980's trade union membership numbers have declined rapidly ( Balnave et al, 2007, pg 130). Once upon a time it was quiet important for employees to be part of a union as it entitled them to have a collective voice, and power to build a pleasurable workplace. There have been many factors that have contributed to...show more content... In late 2007, the labour government regained power of the federal parliament. From here the Rudd government moved to create the 'Forward with Fairness' policy that still stands to date ( Cooper, 2008, pg 286). This was more beneficial for the unions. The unions however will remain tarnished from Howard's workchoices for quiet sometime and must focus on recruiting new members (Brigden, 2008, pg 365) if unions are going to remain within Australia. Human Resources practices have also impacted on unions as managers within a workplace are encouraged to now work directly with their employees, rather then including a third party such as a trade union ( Balnave et al, 2007, pg 169). Because of this, trade union members will continue to decline Benefits of joining a union: Joining a union can be extremely beneficial for its members. A union offers it's members the chance to join a collective support rather then fight individually. It increases economic benefits, increases productivity and workplace protection ( Balnave et al, 2007, pg 131). The culture of the workplace may also influence ones decision to join a union. When faced with a problem it is a lot easier to proceed to fight this problem if you are part of a collective rather then approach the problem as an individual. In the case of trade unions, the
4 Benefits of joining
1.3 EasyJet's Current Business...show more content...
Easyjet's critical success factor is built around its leading market position in European convenient airports, low fares, and exceptional customer orientated services. However, the successful growth of EasyJet has brought it into direct competition with Legacy Carriers and similar Low Cost Airlines.
This Report has been divided into three sections, the first section analyses the business model using the four–box framework: Customer Value Proposition, Profit Formula, Key resources and Key processes. Easyjet's customer value proposition is based on providing low fares with customer orientated services using key resources and processes such as standardized fleets and online booking systems to maintain its cost structure which is a crucial component of its profit formula. Together with this, to maximise revenue, a number of methods such as sophisticated yield management techniques are in place. The second section analyses the dependencies and constraints of the business model. Easyjet's business continuity to an extent depends on IT systems, Processes at the London Luton Airport and Markets where customers value low price and quality at the same time. Macroeconomic activities outside its control such as industry consolidation, weakened consumer confidence, inflationary pressure, competition, regulatory intervention, airport charges, and the rising cost of
fuel are the constraints that disrupt the viability of their business model. The third
Table of Contents
Table of Contentsi–ii
Executive Summaryiii
1. Background of Apple Inc.P.1
2. Apple Inc.'s Brand Development Decision
1. Brand Identity
1. Salience dimensionP.2
2. Brand Meaning
1. Performance dimensionP.2–3
2. Imagery dimensionP.4
3. Brand Reponses
1. Judgments dimensionP.4–5
2. Feelings dimensionP.5–6
4. Brand Relationship
1. Resonance dimensionP.6
3. Marketing mix
1. Product.......P.7
2. Price.........P.7
3. Place.........P.8
4. Promotion.........P.8
4. Brand Value Chain
1. Marketing Programme InvestmentP.9
2. Customer 'Mindset'P.9–10
3. Market PerformanceP.10...show more content...
So, the prices of their products are generally higher than its competitors. However, making complex things easy and elegant is the one thing that Apple Inc. does very well. Also, the performance and quality of Apple products have been very consistent over long periods. For instance, Apple Inc. creates products and also launches a search engine against Google to become the world's number one valuable brands. Apple Inc. has a great profit in last year because of their policies which they changed to increase their brand value. Apple products keep changing and developing hence this keeps the price range on the same levels over the years. So, Apple might producing and selling their older products at cheaper prices. [pic]
2.2.2Imagery dimension
Apple products can give its users an unique identity that other brand's products are fail to convey. This is because Apple is one of the few brands that genuinely inspire love and concentrated on selling the brand rather than the products.
Apple has identified that itself as a company that started from scratch and all of its products are grew to something amazing. However, Apple shows that great things are possible in the shortest time scale through innovation.
Apple cares about its customer's perception. Therefore, it builds brand image based on the experience it provides to the customers purchase process. This Get more content