PERSONAL PORTFOLIO 2014
PERSONAL DETAILS
PROGRAMS
FIRST NAME: Buyani SURNAME: Duma SEX: Male
ILLUSTRATOR
I AM
BIRTH DATE: 10 July 1991
ISIZULU
THE GRAPHIC GRIOT
ID NUMBER: 910710 5525 08 7 NATIONALITY: South African MARITAL STATUS: Single
INDESIGN
CRIMINAL RECORD: None
EDUCATIONAL BACKGROUND 2012-2014
PHOTOSHOP
THE NATIONAL SCHOOL OF THE ARTS
Top 3 at portfolio night 12 Johannesburg
2nd place in the mr price poster design competition
THE CHOSEN BEARER OF ANCIENT VISIONS OF
2005-2009
ACHIEVEMENTS
I AM
THAT GATHER AT THE TIPS
VEGA SCHOOL OF BRAND LEADERSHIP
Mathematical Literacy (A); English (B); Isizulu (B); Dramatic Studies (B); Life Sciences (C); Business Studies (D)
BUYANI DUMA
PREMIERE PRO
CREATIVE FIELDS GRAPHIC DESIGN ILLUSTRATION EDITORIAL DESIGN ART DIRECTING STYLING VIDEOGRAPHY CREATIVE WRITING CONCEPT GENERATION
MY FINGERS LIKE
HISTORY’S CHILDREN
BEGGING TO BE LABOURED
INTO REALITY
ABOUT ME I am a hard working, conceptual thinker with the versatile ability to communicate ideas in the form of audience-specific visuals. I pride myself with the ability to incorporate nuances of my diverse cultural background into everything that I do and I would like this, along with my very broad skill set, to be my unique contribution to the South African creative industry. My biggest aim is to grow, through knowledge and experience, into the leader I am destined to be.
1
self branding corporate id poster
2
360 art academy art ditection editorial design creative writing
3
mr price pro illustration integrated campaign
4
asos art ditection alternative media app design
5
cipla illustration integrated campaign
6
various work illustration art directing
1
self branding corporate id poster
ABCDEFGHIJKLMNOP 0123456789 PROCESS
self promotion poster
brand identity
2
360 art academy art ditection editorial design creative writing
BRIEF: Conceptualise a 21st Century Art School and write a Manifesto for it.
RESPONSE: 360 Art AcademyAn Art Academy Based on a ship.
WHY? The Art School, In this day and age, should not stagnate beneath the misconception that an Art School provides what is viewed to be a “laid-back” escape for middle class misfits to experiment without cause. My communication aims to change that perception whilst revolutionising the way Art Education is approached. As a reaction to the rapidly changing world, one that is growingly cluttered with impermeable messages, I have conceptualised a school that will give the artist a lived sense of the world in it’s holistic sense, one that has a completely different social structure (or lack thereof), with the potential to provide a context for much needed subversive artistic discourse to flourish.
credits
PHOTOGRAPHER: Thanda Kunene MODELS: Senzo Luthili, Jerome Ndlovu, Jessica Pike, Leah Reed
The purpose of this communication is to entice the aspiring artist by presenting the Art School Manifesto using words and imagery that resonate with the artist of the 21st century.
annotation
3
mr price pro illustration integrated campaign
Each wave is different from the last and never an indication of the one to come. Yet this doesn’t make the sea any less of an ocean. This concept is based on the fundamentals of a Rainbow Nation. It focuses on the diversity of the beach with people from different walks of life loving to occupy that space and how this should be a natural progression to wanting to be a part of events such as these that take place at the beach. However this concept also explores the notion of waves and different types of waves, with a wave being a metaphor for an impact and by this we reveal that every South African is capable to make a impact and therefore every capable South African deserves to be at the event.
credits COPYWRITER: Snegugu Ngwenya DESIGNER: Buyani Duma
limited edition poster
promo bundle
ambient
limited edition carrier bags
4
asos art ditection alternative media app design analogue app
#AsosAnalogueExperience Asos Analogue is an application specialised in order to link with your the asos wearable technology range. A user will be able to download prints and templates from the asos online fashion store, through the application, thereafter uploading the print/template to their wearable technology items. The application will also act as a sharing hub wherin users will be enabled to generate and share their own prints. This will create an online community of forward thinking fashionistas linked under the asos umbrella.
analogue app
digital store activation
5
cipla illustration integrated campaign
c) 50mm
10 mm
Cipla’s brief required us to come up with a campaign that will launch the Owethu Health Spaza to the communities.
a)
50mm
f) 35mm
e)
credits
6mm
10 mm g)
SAKHIMPILO HEALTH SPOT
10,5 mm
STRATEGY: Amy Von Buddenbrock Carmen Avern-Taplin Cindy Mvelase Jessica Prior Joshua Muller
d)
10,5 mm 9 mm 30 mm b)
MULTIMEDIA: S’annara grove DESIGNERS: Buyani Duma Sarah Mitchell
corp id
design competition
infrastructure
corp id
soccer ďŹ rst aid kit church event posters
point of sale
packaging
infographics
ambient
vehicle
6
various work tribe native illustration
PROCESS
BLACK SKIN [CHORUS]
My black skin changes everything when it seeps into the evening like an asian ninja’s alibi, you won’t see me as I crucify I was borne into the night, I’m bestowed with all the might, My ancestors and grancestors Have prepared me for the fight. Because my black skin conquers everything, You dont have to like it, its no simile It is what it is, it’s no analogy, Brightest light cannot swallow me. I am not trying to be deep And it’s not a sectret that I keep, I rose from the ashes that you sweep, suppression the wind beneath my wings.
WRITTEN BY BUYANI PRODUCER: TRIBE NATIVE
6
various work ďŹ tness illustration product design
MAKA BOY’S
FI T N ES S TNES since
ngale la langa
f l avo u red
premium cider