HW Editorial Calendar JANUARY – Cow herd sustainability • NAILE National Hereford Show results
FEBRUARY – Reloading the next cow cycle • Western States Hereford Show results
MARCH – Hereford genetics’ global marketplace • Cattlemen’s Congress National Hereford Show results • National Western National Hereford Show results • JNHE schedule
APRIL – Cow families, the Line 1 story • Dams and Sires of Distinction • Cattle Industry Convention highlights • Fort Worth National Hereford Show results
MAY/JUNE – Consumer beef demand transition • • • •
CHB Sires of Distinction CHB features JNHE schedule and preview Faces of Leadership preview
JULY – Built on Tradition/Engineered to Sustain • Hereford Handbook • Faces of Leadership preview
AUGUST – Sorting and developing profitable replacements • Beef Improvement Federation coverage
SEPTEMBER – Junior National Hereford Expo (JNHE) • JNHE review and show results • Faces of Leadership review
OCTOBER – Minimizing input costs NOVEMBER – Bridging the gap (generational transition) • Annual Report • Retiring Board president’s article • Keystone National Hereford Show results
DECEMBER – Meeting seedstock customer expectations • Annual Meeting review • American Royal National Hereford Show results • National show and sale preview
AD Rates
GLOSSY Advertising Rates:
Issue:
Deadline:
January
November 25
February
December 25
Full page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,265 ½ page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . $962.50 ⅓ page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $726 ¼ page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $484 Full page, black and white. . . . . . . . . . . . . . . . . . . . $797.50 ½ page, black and white. . . . . . . . . . . . . . . . . . . . . . . . $495 ⅓ page, black and white. . . . . . . . . . . . . . . . . . . . . $357.50 ¼ page, black and white . . . . . . . . . . . . . . . . . . . . . . . . $275
March
January 25
AI Book
January 25
TABLOID Advertising Rates:
October
Full page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,320 Junior page, four color . . . . . . . . . . . . . . . . . . . . . . . . . $1,100 ½ page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $990 ¼ page, four color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $770 Full page, black and white. . . . . . . . . . . . . . . . . . . . . . . $880 Junior page, black and white. . . . . . . . . . . . . . . . . . . . $660 ½ page, black and white. . . . . . . . . . . . . . . . . . . . . . . . $550 ¼ page, black and white . . . . . . . . . . . . . . . . . . . . . . . . $330
April
February 25
May/June July
March 25 Early bird: May 5 Final: May 26
August
June 25
September
July 25 August 25
November
September 25
December
October 25 Indicates a tabloid issue
All print- or camera-ready advertisements are due on the 5th of the month prior to that specific Hereford World issue printed. (Ex. March issue ad is due February 5th) If the deadline falls on the weekend then all photos and copy must be received in the HPI office no later than the following Monday.
*Tabloid and Glossy issues: Seedstock ad. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $385/year
GLOSSY Format — (8.125” x 10.75”)
(March, April, May/June, July, September, November and December) Page trim size: 8.125” wide x 10.75” tall • Line screen: 150 dpi Live Area: Copy must not extend past this dimension – 7” wide x 10” tall Full Page – For a full bleed, allow for an .125” bleed on all sides in page setup.
Full page
8.125” x 10.75” With FULL BLEED
Half page 7.125” x 4.79”
Quarter page 3.47”x 4.79”
Half page vert.
TABLOID Format — (10.5” x 14.5” newsprint ) (January, February, August and October)
Page trim size: 10.5” wide x 14.5” tall • Line screen: 100 dpi Live Area: Copy must not extend past this dimension – 9.5” wide x 13.5” tall NO FULL BLEEDS available on tabloid issues.
Full page
Half page
Half page vert.
Junior page
Quarter page
Quarter page vert.
9.5” x 13.5”
9.5” x 6.667”
4.667” x 13.5”
3.47” x 9.75”
Third page 2.25” x 9.75”
7.0833” x 9.667”
4.667” x 6.667”
2.25” x 13.5”