August 2021 Hereford World Magazine by American Hereford Association

August 2021 Hereford World

The voice of the American Hereford Association | August 2021

Range Worthy Bulls; Rail Worthy Steers

Retaining ownership in their Hereford-influenced calves helps Harrell Hereford Ranch and Sierra Ranches improve their genetics and commercial customers' bottom lines. By Katie Maupin Miller

unning cattle along the West Coast challenges ranchers. Whether it is high desert rangeland flanked by mountains or cragged foothills, Western cattle need to be rugged, sound and hardy to thrive in this sometimes unforgiving climate. This year’s unprecedented drought adds an extra layer of complexity for cattlemen as water from snowpack and local reservoirs begins to run dry. As Bob Harrell, Jr., owner of Harrell Hereford Ranch, Baker City, Ore., says, “This year will really test our resolve and the type of cattle we have.” Harrell has been testing his cattle for decades, both in their high-country home and on the rail. Now, the carcass data and pure performance backing his herd of Hereford cattle create significant returns for his commercial bull buyers. Likewise, Sierra Ranches of Modesto, Calif., added seedstock Herefords to their own 700-head commercial cattle operation in the mid-’90s to make the perfect commercially oriented herd sires to pair with their straightbred, black-hided females. Today, the operation’s commercial roots pay off in big ways for their Hereford seedstock customers.

Harrell heritage

Harrell Hereford Ranch lies sandwiched between the Elkhorn and Eagle Cap mountain ranges in eastern Oregon. Traces of the Oregon Trail can still be found on the family’s third-generation ranch, which started as an 80-acre homestead. The Harrell family’s foray into the Hereford breed started with Harrell’s parents, Bob and Edna. The couple purchased Line 1 and Mark Donald genetics from Harold Thompson of TT Herefords in the ’70s, followed by additional cattle selected from Stone Herefords in Oregon. Today, Harrell runs 900 cattle in the high country. The family retains ownership of their commercial calves through harvest. For two decades, Harrell has collected carcass data on his Hereford-influenced fat cattle. This data serves as an invaluable guide for the seedstock side of their operation. “I think running commercial cows gives you a real-world perspective when you retain ownership all the way to the finish,” Harrell says. Initially, the family fed cattle as part of Country Natural Beef (CNB), an all-natural branded beef program. Harrell received continued on page 20...

WORLD CLASS FEMALE SALE FRIDAY, SEPT. 17, AT THE RANCH Over 100 Churchill Ladies sell! Due to dry conditions in our area this sale provides a huge opportunity for those of you with grass and feed. Delivery will be available at a very reasonable cost.

We selected 50 bred heifers out of 150 head to sell September 17!

They are bred to Majestic, Red Baron, Long Haul and Cooper 0186.

CHURCHILL LADY 5131C ET SR Bakken x Line One. Straight horned. She sells! Daughters sell!

BR VALIDATED B413 6035 7098

Two fantastic daughters sell out of Makers Mark that will show and have very high EPDs!

CHURCHILL LADY 5358C ET

H FHF 9116 RITA 11D ET

Line One x Sensation. High MARB. She sells! Tremendous daughters sell! Embryos sell!

AI to Desperado! She sells! A beautiful Long Haul bred heifer sells! Embryos sell!

JDH AH MERCEDES 11E

CHURCHILL LADY 1162Y ET

She sells! Embryos sell! Mercedes is a big embryo producer.

Several beautiful daughters sell! Embryos sell!

SELLING September 17th

THE COVER BULL

CHURCHILL RED BARON

Daughters sell! A fantastic sister sells!

10 Donors 50 Top End Bred Heifers 20 Elite Heifer Calves 20 Fall Calving Cows ••• Many recently collected embryos Semen on Churchill Big Jake

CHURCHILL CATTLE COMPANY 1862 YADON RD., MANHATTAN, MT 59741

DALE & NANCY VENHUIZEN DALE CELL: 406-580-6421 OFFICE/HOME: 406-284-6421 CHURCHILLCATTLE@GMAIL.COM

Hereford.org

August 2021 |

Selling 150 Bulls Annually PRIVATE TREATY

Hereford & Braford

CONTENTS August 2021

The voice of the American Hereford Association

Range Worthy Bulls; Rail Worthy Steers Cover

Southern Raised & Adapted

Reproduction

•••

Complete Performance Records •••

Retaining ownership in their Herefordinfluenced calves helps Harrell Hereford Ranch and Sierra Ranches improve their genetics and commercial customer bottom lines. — by Katie Maupin Miller

400 Registered Cows

Markets

Heifer Genetics — Testing for Early Puberty and Fertility

Both genetics and environment impact heifer fertility; University of Missouri researchers try to predict fertility using measurements and genetics. — by Heather Smith Thomas

48 34

Replacement Heifer Options

Beware Unintended Consequences

There are no simple solutions to fix cattle markets, if they need to be fixed. — by Wes Ishmael

Higher Money Ahead

Cattle markets appear poised for a longawaited run. — by Wes Ishmael

Custom heifer development is a viable option for some commercial producers. — by Bruce Derksen

Other Features

Management 30

Utilize estrus synchronization with natural service. — by Todd Bilby, PhD

Heat Stress: A Seasonal Concern for Beef Producers

With temperatures on the rise, know the signs and solutions for heat stress. — by Jaclyn Krymowski

56 The Importance of Phenotypes

60 Innovation to Application

Parched

Significant drought is forcing cow liquidation in some areas. — by Cristin Tavernaro

52 Increase Profits with a Shorter Calving Season

Phenotypes are an important aspect of cattle selection, but often do not tell the whole story without performance data such as EPDs. — by Leoma Wells

BIF’s Research Symposium explored everything from genetic tools and technology to the consumers served by genetic progress. — by Troy Smith

DEPARTMENTS

COLUMNS 6 | Breed Focus

Select groups of heifers for sale.

Commercially Driven Hereford heterosis adds pounds and decreases cost.

14 | Commercial Connection

8 | Performance Matters

Finding Potential Genetics Quick AHA’s EPD search engine is a powerful tool for finding specific, customized sire candidates.

16 | Hereford Women

10 | What’s New?

Association News and Events Attend the upcoming AHA Annual Meeting and note the approaching deadlines for NJHA members.

12 | Member Service

“Performance and quality from grazing since 1942” 4

| August 2021

Understanding Whole Herd TPR Stay compliant with the Whole Herd Total Performance Records (TPR™) to receive expected progeny differences (EPDs) on your cattle.

Feeding Cattle; Collecting Data American Hereford Association (AHA) feedout programs provide producers with valuable data to benchmark performance on the rail. Outstanding Hereford Women Nominations are due for the National Hereford Women (NHW) Outstanding Hereford Woman Award.

6 Contacts 64 ACT’s Playbook 68 From the Field 72 Marketing Mix 82 Calendar of Events 84 Advertisers’ Index

18 | Market Gleanings

Trading Freedom for Equity Current debate about market competition could shape producer opportunities for decades.

Hereford World (ISSN 1085-9896), Vol. 112, No. 8, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 Hereford.org

Hereford.org

August 2021 |

Breed Focus

Commercially Driven

by Jack Ward

Hereford heterosis adds pounds and decreases cost.

Jack Ward is the executive vice president of the American Hereford Association. He can be reached at jward@hereford.org.

Given the market uncertainty and volatility common in cattle markets, commercial cattlemen must be ever more diligent in selection decisions and finding ways to increase efficiency and profit at the ranch level. This is why more are “Coming Home to Hereford” for breed advantages through direct and maternal heterosis. In the first year of a three-year research project, 10 Hereford bulls and 10 Angus bulls were randomly mated to 400 Angus-based commercial cows at Lacey Livestock in California. The next two years, 15 bulls of each breed were randomly mated to 600 Angus-based cows in the extensive range conditions of the Lacey operation. This field trial was conducted for the American Hereford Association (AHA) by California State University-Chico, in collaboration with Lacey Livestock, Harris Feeding Co. and Harris Ranch Beef Co. Coupled with other feedlot performance measures, total cost of gain for the Hereford-sired calves was $4.37 per hundredweight (cwt.) less than the Angussired ones. Feedlot breakeven was $2.22/ cwt. less for the Hereford-sired calves. Pre-weaning weights were consistently heavier for the Herefordsired calves, compared to those sired by Angus. Carcass performance was similar between the sire groups, although

marbling scores were significantly higher for the Angus-sired calves. Pregnancy rates were documented for yearling heifers in the second and third years of the study. In both years pregnancy rates were 7% higher in Hereford-sired heifers (93%) than those sired by Angus (86%). Heifers were bred via artificial insemination (AI). Additionally, data from the U.S. Meat Animal Research Center and feed intake research conducted by David Lalman at Oklahoma State University detail the value of adding Hereford genetics to a cow herd.

Progress through learning more

AHA’s commitment to providing commercial producers with tools and information to make informed decisions includes the National Reference Sire Program (NRSP), which evaluates young sires’ performance in commercial environments and contributes to AHA genetic evaluation. Last year, NRSP calves born in 2019 were evaluated for all traits of economic relevance: 71% of the steers graded in the upper two-thirds of Choice (almost 100% graded at least Choice); 29% of the calves out of 2-year-old dams graded Prime; steers were an average Yield Grade 3. Based on individual feed intake data, the feedlot-to-gain ratio was about 5:1.

Similarly, the AHA feedout program enables Hereford breeders and commercial users of Hereford genetics — all sizes — to retain ownership and collect individual animal feedlot and carcass performance. The cattle are fed at HCR Feedyards near Scott City, Kan., and harvested at National Beef. For the most recent steers harvested: 83.6% graded Choice and higher; 8.2% graded Prime; the average Yield Grade was 2.8. For perspective, according to the U.S. Premium Beef Update for National Beef plants in Kansas, 7.9% of carcasses graded Prime last year. Through March this year, 6.0% graded Prime in the same plants. During both time periods, just over 88% graded Choice and higher. Alongside documented advantages in feedlot and pasture efficiency, you see more clearly how Hereford genetics add profit to all parts of the beef supply chain.

Commercially committed

Continuous genetic progress stems from AHA member commitment to genetic improvement in areas of economic importance with a clear focus on the commercial industry. Breeder commitment includes Whole Herd Total Performance Recording and other improvement tools. In 2020, AI-sired calves represented 30% of the calves registered at AHA.

Contacts | American Hereford Association Address: 11500 N. Ambassador Dr., Ste. 410 Kansas City, MO 64153 816-842-3757 • Fax 816-243-1314 hworld@hereford.org • Hereford.org

AHA BOARD OF DIRECTORS

President Mark St. Pierre, El Nido, Calif. Vice president Bruce Everhart, Waldron, Ind. Directors Term expires 2021 Nate Frederickson, Spearfish, S.D. Joe Waggoner, Carthage, Miss. Term expires 2022 Craig Beran, Claflin, Kan. Andrew Matheny, Mays Lick, Ky. Term expires 2023 Bill Goehring, Libertyville, Iowa Whitey Hunt, Madison, Ga. Becky King-Spindle, Moriarty, N.M. Term expires 2024 Wyatt Agar, Thermopolis, Wyo. Jerome Ollerich, Winner, S.D. Bob Schaffer, Spotsylvania, Va.

ADMINISTRATIVE STAFF

Executive vice president Jack Ward, jward@hereford.org Chief operating officer and director of breed improvement Shane Bedwell, sbedwell@hereford.org Chief financial officer Leslie Mathews, lmathews@hereford.org Director of records department Stacy Sanders, ssanders@hereford.org Director of commercial programs Trey Befort, tbefort@herefordbeef.org Director of youth activities Amy Cowan, acowan@hereford.org National shows coordinator and youth activities assistant Bailey Clanton, bclanton@hereford.org Records supervisor and education coordinator Laura Loschke, lloschke@hereford.org Director of communications Taylor Belle Matheny, tmatheny@herford.org Associate diretor of youth marketing and education Chloé Fowler, cfowler@hereford.org Office assistant and event coordinator Halie Runner, hrunner@hereford.org

Member Cattle Registration Fees Age of calf

Paper

Electronic

Up to 4 months

$14.50

$12.50

4-8 months

$20.50

$17.50

8-12 months

$27.50

$22.50

More than 12 months

$52.50

| August 2021

Member of

Commercial Advertising Representative Jay Carlson, Carlson Media Group LLC 913-967-9085, jay@carlsonmediagroup.com

| Certified Hereford Beef Staff President and chief executive officer Amari Seiferman, aseiferman@herefordbeef.org Brand managers Ty Ragsdale, tragsdale@herefordbeef.org Marketing coordinator Brenyn Burkholder, bburkholder@herefordbeef.org For information about marketing Herefordinfluenced feeder cattle or about commercial programs, call Trey Befort at 816-842-3758 or visit HerefordMarketplace.com.

| Hereford World Staff Director of field management and seedstock marketing Joe Rickabaugh, jrick@hereford.org Production manager Caryn Vaught, cvaught@hereford.org Executive editor Wes Ishmael, wishmael@hereford.org Managing editor Cristin Tavernaro, ctavernaro@hereford.org Assistant editor Katie Maupin Miller, kcommunicates@gmail.com Advertising coordinator Alison Marx, amarx@hereford.org Creative services coordinator Samantha Albers, salbers@hereford.org Editorial designer/assistant Cindy Himmelberg, chimmelberg@hereford.org Graphic designers Sharon Blank and Teri Wolfgang Contributing writers Todd Bilby, Bruce Derksen, Jaclyn Krymowski, Heather Smith Thomas, Troy Smith, Grace Vehige, Leoma Wells

| Field Staff Western Region – Clint Brightwell Ariz., Calif., Idaho, Nev., Ore., Utah and Wash. 41020 Pocahontas Rd., Baker City, OR 97814 417-359-6893, cbrightwell@hereford.org Mountain Region – Kevin Murnin Colo., Mont., N.D., Wyo., and western Canada P.O. Box 105, Worden, MT 59088 406-853-4638, kmurnin@hereford.org North Central Region – Alex Acheson Kan., Minn., Neb., S.D., and central Canada 1903 Country Club Dr., Elk Point, SD 57025 785-366-1185, aacheson@hereford.org Upper Midwest Region – John Meents Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 21555 S.R. 698, Jenera, OH 45841 419-306-7480, jmeents@hereford.org Southwest Region – Colton Pratz Ark., La., N.M., Okla. and Texas 9900 S. Chiles Rd., El Reno, OK 73036 405-385-1054, cpratz@hereford.org Eastern Region – Tommy Coley Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 1284 Stage Coach Rd., Sewanee, TN 37375 815-988-7051, tcoley@hereford.org Central Region – Joe Rickabaugh Iowa, Mo. and eastern Canada 11500 N. Ambassador Dr., Ste. 410., Kansas City, MO 64153 785-633-3188, jrick@hereford.org Northeast Region – Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces The publisher reserves the right to decline any advertising for any reason at any time without liability, even though previously acknowledged or accepted. Hereford.org

Indian Mound Ranch Offering Bulls and Heifers for Sale at Private Treaty beginning September 24, 2021 • Our October 11, 2021 Production Sale is cancelled. After two years of drought, and the strict culling of any bull that doesn’t meet our sale standard, we don’t have the number of bulls to support a sale this year. • We will be offering 48 bulls for sale by private treaty beginning on Friday, September 24, 2021. • We may not have as many bulls to sell, but the quality is outstanding! These bulls have powerful genetics, performance and phenotype. • Sons of CL 1 Domino 710E 1ET, HH Advance 3297A, HH Advance 3013A, BR Relevant D67 6201 8826, SR Spot On 1214B ET and more. • A select set of spring calving, bred heifers will also be offered for sale. • Contact us to receive a listing of bulls and prices. For additional information visit our website, www.indianmoundranch.com, for updates, lists and pictures.

CONTACT: Lee and Jacqui Haygood 923 Hillside Ave., Canadian, TX 79014 806-323-2906 lee@indianmoundranch.com www.indianmoundranch.com

Hereford.org

August 2021 |

Performance Matters

Finding Potential Genetics Quick

by Shane Bedwell

AHA’s EPD search engine is a powerful tool for finding specific, customized sire candidates.

Shane Bedwell is the chief operating officer and director of breed improvement of the American Hereford Association. He can be reached at sbedwell@hereford.org.

This summer’s feast-or-famine moisture situation is ironically similar to cattle markets the past couple of years, where one sector finds abundance while others go wanting. But, everyone is one day closer to rain, as one breeder said this summer. Keeping positive and remaining proactive is really the only course when the going gets tough. I have written a lot about the genetic trends of the Hereford breed over the last several years and the significant progress that Hereford breeders continue to make in moving the nucleus forward. Undoubtedly, this has enabled growing market share for the breed, as more commercial cattle producers utilize Hereford more broadly and deeply in their programs. Keep in mind, much of our genetic progress is rooted in the American Hereford Association (AHA) genetic evaluation, which has been anchored by Whole Herd Total Performance Records (TPR™) for the last 20 years. Whole Herd TPR increases genetic selection accuracy and emphasizes the unrivaled value of phenotypes. Phenotypes remain king in genetic evaluation, even as genomic progress evolves. So, AHA members and

Figure 1: Enter selection criteria and sort the way you want

prospective users of Hereford genetics should take great comfort in knowing Whole Herd TPR is at the core of AHA genetic evaluation. As you consider genetic trends across the Hereford breed, you will find double-digit, if not triple-digit, gains across the board when comparing current breed-average values to those 10 years ago. Again, significant strides have been made. However, our competitive nature as Americans and cattle breeders means we also tend toward charging past optimum to performance levels we may ultimately regret. The relationship between cattle live weight and carcass weight serves as a prime example as industry acceptance of heavier carcasses changed dramatically during the last decade. Not so long ago, a steer weighing 1,250 pounds was regarded as ideal. Carcasses weighing more than 900 pounds were significantly discounted, typically, well beyond $10 per hundredweight. Today, carcasses receive little or no discount in most grids up to about 1,050 pounds. Doing the math, a 1,050-pound carcass weight with a 64% dressing percentage translates to a live weight of 1,640 pounds! That’s a big difference from that 1,250-pound ideal a few years back. I doubt this trend will slow anytime soon. I’m not concerned as long as we cautiously watch cow size and the maternal aspects that ensure longevity. Hereford breeders and seedstock producers, in general, have done an amazing job of bending the genetic curve between antagonistic traits. They’ve been able to increase weaning (WW) and yearling weight (YW) significantly without dragging along birth weight (BW). They’ve increased marbling (MARB) and carcass cutability (REA) at the same time. However, there are other curves we must continue trying to bend. One is mature cow weight (MCW) versus carcass weight (CW). We need to make progress in identifying genetics that pressure mature cow weight lower while producing cattle with heavier carcass weights. The other is dry matter intake (DMI) versus CW. We need to find the outliers that can increase weight without eating us out of house and home.

Table 1: Search Results Production

Fertility

Maternal

Carcass

$ Indexes

CED

DMI

SCF

M&G

CEM

MCW

UDDR

TEAT

FAT

REA

MARB

BMI

BII

CHB

Average EPD Value*

10.2

0.43

0.15

1.1

23.5

5.9

1.5

1.6

0.035

0.48

0.39

469

562

141

Percentile rank within breed

Easily search for genetics

AHA’s search engine allows anyone guest access to search for Hereford genetics through an expected progeny difference (EPD) search. I encourage you to check out this page on the website and put in the search criteria that fits your operation. As an example, I recently did a search trying to identify genetics that can truly bend some of the curves that I feel we need to work on as an industry in general, and honestly, where I feel Hereford really can compliment cattle and have a lasting impact. For the search, I made sure the bulls were permitted for AI use and have genomic-enhanced expected progeny differences (GE-EPDs). From there, I set minimum values for calving ease direct (CED), baldy maternal index (BMI$) and Certified Hereford Beef index (CHB$) at the 25th percentile rank of the breed (Figure 1). I also set a maximum threshold value on mature cow weight at the 25th percentile rank of the breed. I took advantage of the AHA’s udder (UDDR) and teat size (TEAT) EPDs and set a minimum level of being in the top 5% of the breed. Essentially, I wanted to find a bull that would be suited for heifers and/or cows (CED), sire great daughters (BMI$, UDDR and TEAT) without increasing cow size (MCW), and produce superior feeding cattle that I could market on the grid (CHB$). Honestly, I could have just used BMI$, as a portion of these cattle are fed in the simulation of this index, but I wanted to make it a little more challenging and antagonistic, in order to find a bull with the versatility to do both. That is why the BMI$ and CHB$ values are both in the top 25% of the breed as minimum levels. Sorting the list on dry matter intake (DMI) value, ranking in ascending order, was my only other criteria. The search found 63 bulls that fit these criteria. Their average EPD values and percentile rankings are in Table 1. Admittedly, not every one of the 17 traits and three indices provided by the AHA genetic evaluation falls on the right side of breed average for these bulls. That was not my goal, but I can find bulls up and down the breed percentile rankings for traits that were not part of my search. The search isolated a narrowly targeted group of potential sires based on my specific criteria, from which I could further select. All in all, this search allowed me to find a compelling set of bulls with a lot of versatility. Scan the QR code on this page. It will take you directly to the search engine where you can define your own parameters to identify your next Hereford genetics.

*Value of the 63 bulls from search

| August 2021

Hereford.org

PROVEN OUTCROSS GENETICS 2020 CARCASS DATA SPEAKS: • Our average is PRIME (714 Marbling score, SLAB14) • From the 2020 home raised purebred cull steers and heifers – • 60% Prime • 95% Upper 2/3 Choice or better, 5% low Choice • 67% Yield Grade 1’s and 2’s and only one YG4. • Grid premiums ranging from $100 to $220 per head.

Searching the AHA database, the EFBeef name: EFBeef ranks #1 for sire of accuracy with actual carcass data. • Over 100 EFBeef sire with progeny carcass data. • Including 38 EFBeef sires with at least 10 progeny carcass data points. EFBeef also ranks #1 for sires with progeny feed intake data.

We are the source for carcass merit. Documented at least 6 generations deep on every animal. It is locked in.

TESTED X651

PROFICIENT

48 Carcass Data Points

CW 61; REA 0.37; MARB 0.86; CHB$ 164

TESTED A250

79 Carcass Data Points

CW 71; REA 0.27; MARB 0.64; CHB$ 156

49 Carcass Data Points

CW 50; REA 0.31; MARB 0.11; CHB$ 88

RESOLUTE CEO

30 Carcass Data Points

CW 103; REA 0.93; MARB 0.68; CHB$ 214

VALIDATED

23 Carcass Data Points

CW 69; REA 0.87; MARB 1.25; CHB$ 222

PRIMESTOCK

8 Carcass Data Points

CW 75; REA 0.58; MARB 1.01; CHB$ 214

During 2021, EFBeef celebrates our 73rd anniversary in our current location, offering polled Hereford bulls to commercial cattlemen. We are also proud of the fact that we are a 7th generation family outfit celebrating our 139th year of seedstock Hereford production. It all started in 1883 with the purchase of two registered cows and imported sire, Beekjay Hero. The EFBeef program has never wavered from producing real world, functional cattle that are expected to excel in the commercial sector, returning net profit to their respective owners. You can expect your purchase at EFBeef to be backed by a guarantee that has stood the test of time, 139 years’ worth. You can expect your purchase to be genetically bred for the U.S. beef marketplace.

Good looking, functionally productive females, all EFBeef genetics, doing good work for our customers. We make foraging momma cow genetics designed to raise a calf and get re-bred when mother nature applies her environmental pressures.

Phil and Joyce Ellis 26455 N. 2300th St., Chrisman, IL 61924 765-665-3207 Matt and Lisa 217-712-0635 Joe and Lauri 765-366-5390 Chris Ellis 765-505-9691 Call us or visit our website for more information.

www.efbeef.com

Hereford.org

August 2021 |

What’s New?

Association News and Events

“What’s New?” is a column designed to keep you in-the-know about Hereford happenings. You can also sign up for Hereford Headlines, a weekly electronic newsletter from the American Hereford Association (AHA), and additional Hereford news by sending an email to info@hereford.org. Archived issues are posted at Hereford.org.

Annual Meeting Notice The 2021 American Hereford Association (AHA) Annual Meeting and Conference is Oct. 22-23 at the Loews Kansas City Convention Center in Kansas City, Mo. The business portion of the Annual Meeting will be Saturday, Oct. 23. Prior to the Annual Meeting, the event will feature an educational forum and trade show on Friday, Oct. 22. Saturday, Oct. 23, will include the Annual Meeting as well as the Hereford Honorees reception to honor this year’s Hereford Heritage Hall of Fame and Hall of Merit recipients and the Century and Golden Breeders. Annual Meeting and trade show attendance is free for AHA members and guests. Do not miss the opportunity to network with Hereford breeders and enthusiasts and gain insight into the latest industry news. To make reservations at the Loews Kansas City Convention Center, please visit Hereford.org/Events/Annual-Meeting. If making reservations via phone, mention the AHA group rate. A complete schedule of the 2021 Annual Meeting and Conference will be available in the October Hereford World.

Annual Meeting Announcements Time to nominate Century and Golden Breeders

Century and Golden Breeders will be honored at the AHA Annual Meeting and Conference to recognize their commitment to the Hereford business. The Century Breeder honor recognizes families and operations that have been in business for 100 years. The Golden Breeder award honors those who have been in business for 50 years. Honorees will be recognized on Oct. 23 during the Hereford Honorees Reception at the AHA Annual Membership Meeting and Conference. Nominations for Century and Golden Breeders may be made to Shane Bedwell, AHA chief operations officer and director of breed improvement, at sbedwell@hereford.org or 816-842-3757.

| August 2021

Commercial Summer sales offer opportunities for Hereford-influenced cattle

Video auction markets across the nation give producers using Hereford genetics and participating in the Association’s commercial programs marketing opportunities this summer. Hereford breeders are encouraged to attend and network with commercial producers, buyers and market representatives. Those who are planning to market cattle in any of the following sales and are interested in joining AHA commercial programs, such as the Hereford Advantage or Premium Red Baldy Programs, may contact Trey Befort at tbefort@herefordbeef.org. Aug. 2-6 – Superior Livestock Auction – Video Royale XXIX, Winnemucca, Nev. Aug. 10-11 – Cattle Country Video – Oregon Trail Classic, Gering, Neb. Aug. 16-17 – Western Video Market, Cheyenne, Wyo. Aug. 16-20 – Superior Livestock Auction – Big Horn Classic, Sheridan, Wyo. Aug. 23-24 – Northern Livestock Video Auction – Early Fall Preview, Billings, Mont. Sept. 8-9 – Superior Livestock Auction – Labor Day XXXVII, Hudson Oaks, Texas Sept. 14 – Western Video Market, Ogallala, Neb. Sept. 16 – Cattle Country Video – Sandhills Roundup, Cheyenne, Wyo. Sept. 17 – Northern Livestock Video Auction – Fall Premiere, Billings, Mont.

Youth Enter the 2022 Fed Steer Shootout Contest

The National Junior Hereford Association (NJHA) Fed Steer Shootout is accepting entries for the 2022 contest. Delivery date for the contest is set for Dec. 1-15, 2021, at HRC Feed Yards in Scott City, Kan. The NJHA Fed Steer Shootout is an opportunity for members to gain cattle feeding experience and education through feedyard performance and carcass data analysis throughout the contest. Animals can be entered individually or in pens of three and must meet the following qualifications: • 2021-born steers • Purebred Hereford and recorded or registered in the AHA database at time of entry OR • Commercial animals meeting Certified Hereford Beef® Live Animal Specifications • Be weaned at least 45 days prior to delivery • Received two rounds of vaccinations Visit Hereford.org/Youth/NJHA-FedSteer-Shootout to enter and learn more.

Support #HerefordStrong

Merck Animal Health and the AHA are in the second year of their five-year

partnership to educate members and cattle producers on the importance of animal health programs in maximizing cattle’s genetic potential. Adult members, youth members and commercial cattle producers are encouraged to support the partnership by submitting photos showcasing their use of Merck Animal Health products. Submit photos and include #HerefordStrong to AHA via Facebook Messenger. By providing photos, the participant grants Merck Animal Health and the AHA permission to use the photo for the purpose of advertising, publicity, trade, display, exhibition and any other commercial or other business purpose. For every photo submitted to AHA, Merck Animal Health will donate $100, up to $15,000 total, to support Hereford Youth Foundation of America (HYFA). HYFA is dedicated to scholarship, leadership and educational support of youth in the Hereford cattle business.

Scholarship and National Hereford Queen deadlines approaching

The deadline for NJHA fall scholarships is Sept. 1. Each year more than $20,000 is awarded providing opportunities for higher education. Scholarships must be submitted online thought Submittable. HYFA Scholarship winners will be recognized Oct. 22 at an awards luncheon. For more information, scholarship requirements, and Submittable instructions, visit Hereford.org/Youth/ Scholarship-Opportunities. National Hereford Queen applications are due Sept. 1. The crowning of the new Hereford Queen will take place during the American Royal on Oct. 24. For more information, email nationalherefordwomen@gmail.com.

Breed Improvement Schultz re-elected to BIF board

Kevin Schultz of Sandhill Farms, Haviland, Kan., was re-elected to the Beef Improvement Federation (BIF) board of directors during the recent BIF Research Symposium and Convention in Des Moines, Iowa. Shultz is a past president of the American Hereford Association (AHA). More than 400 beef producers, academia and industry representatives attended the 53rd annual event. Another 250 registered to participate online. Virtual participation included 14 countries. Shane Bedwell, AHA chief operating officer and director of breed improvement, also serves on the BIF board. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation. For more information, visit BIFSymposium.com.

Hereford.org

••

Definitely Different•• 2021

e New Dat

HEREFORD

SALE

Saturday,

Oct. 9, 2021 12:00 / Noon (EST) Alto, Michigan

Sensation 2296 x J-Woww 025

With consignors:

2-year old with an awesome May heifer calf at side by Logic. Bred to Bar Star Fresh Prince 018 ET.

Ridgeview Farm • Grand Meadows Farm Landrum Family Farm • McDonald Farm

Lambeau 17Y daughter

Leader daughter

3-year old with a cool Trust bull calf at side. Bred to Bar Star Fresh Prince 018 ET.

Sells with a February Mandate heifer calf at side. Bred to Bar Star Fresh Prince 018 ET

OKC top selling bull, Bar Star Fresh Prince 018 ET.

Belle Air x Yasmine 104 Y Bred to Boyd Power Surge 9024

Bob and Jami Goble 11554 100th St. Alto, MI 49302 616-299-8681 jami@ridgeviewfarm-goble.com Hereford.org

1412 W. 900 S. Warren, IN 46792 Thatcher 260-917-0177 Joe 260-466-8149 Jane 260-917-0036

Belle Air x MS Diana, NWSS Champion Bred to Boyd Power Surge 9024.

Dave and Jill Bielema Family

Scott McDonald

greatlakesherefordbeef@gmail.com grandmeadowsfarm.com 616-292-7474

7791 Eastern Ave. S.E. Grand Rapids, MI 49508 616-446-2146 scott@mcdonaldplumbing.com August 2021 |

Member Service

Understanding Whole Herd TPR

by Laura Loschke

It never hurts to review some of the basics of Whole Herd Total Performance Records (TPR™). To obtain expected progeny differences (EPDs) on your animals, you must be a compliant member of the Whole Herd TPR program, also known as being a performance breeder. Three tasks must be completed to stay compliant. They include:

• Reporting a weaning weight or disposal code on any calf recorded, registered or unregistered.

• Keeping a current dam inventory for each year and calving season.

If you become non-compliant, EPDs will no longer be available for

• Maintaining your dam inventory, which reports the reproductive status for every dam maintained on the inventory. This simply means recording a calf out of the dam, or if she didn’t calve, marking the appropriate reason why she didn’t.

your animals. You have two years to submit this information before you are considered non-compliant. For example, the current season is fall 2021. Therefore, any information from fall 2019 and before must already be submitted to be compliant. If you utilize MyHerd.org, the home screen helps you stay up to date on your Whole Herd TPR by letting you know of any overdue and upcoming information. Letting your account become noncompliant affects your animals’ EPDs

in the present, and it can affect the availability of their EPDs in the future. A transferred animal registered by a non-compliant Whole Herd TPR member will not have EPDs if it is transferred to a non-performance breeder or a non-member. For an animal to keep EPDs after being transferred to a non-performance breeder, it must be registered by a compliant member. Keep in mind, the EPDs will only be available for one transfer. If the animal is transferred again to another nonperformance breeder the EPDs will not be available.

Whole Herd TPR FAQs:

Q: Why are my embryo transfer (ET) calves not on the incomplete list on MyHerd.org for weaning information? A: Weaning weights are not required on ET calves. Therefore, ET calves are automatically listed under the completed tab. If you would like to record the weaning information for ET calves, find them on the completed list, select the calf, enter the weaning information in the boxes below and click “update.” Q: Why do some of my animals have EPDs, but others do not? A: The animals with EPDs were registered by a compliant Whole Herd TPR breeder. The ones without EPDs were either registered by a Whole Herd TPR breeder who was not compliant at the time they registered the animals or were registered by a breeder who is not part of the Whole Herd TPR program. Q: Why do I not have ratios on my calves after I recorded their weights? A: This could be because your account is non-compliant or your calf crop has not been analyzed. After entering any new weights or information, the calf crop must be analyzed to calculate this data. Q: How do I enter weaning weight information on a calf or calves I have purchased? A: On the weaning weight screen for that particular year and season, if the calf or calves have already been transferred to you, click “Display Purchased Calves” near the upper right portion of the screen. To become a Whole Herd TPR member and have your current inventory generated, contact the American Hereford Association (AHA) Customer Service team at 816-842-3757. Having trouble navigating through MyHerd? Visit Hereford.org/MemberServices to view more than 20 tutorials. To sign up for MyHerd, email your member number to myherd@hereford. org. Laura Loschke is the records supervisor and education and information service coordinator of the American Hereford Association. She can be reached at lloschke@hereford.org.

| August 2021

Hereford.org

August 2021 |

Commercial Connection

Feeding Cattle; Collecting Data

by Trey Befort

The 2021 feedout programs, organized by the American Hereford Association (AHA), have been completed with all cattle harvested in June. This year, the National Junior Hereford Association (NJHA) Fed Steer Shootout and the Hereford Feedout Program were both held at HRC Feed Yards in Scott City, Kan., and all cattle were harvested through the U.S. Premium Beef program at National Beef Packing Company.

Retaining ownership, gaining knowledge

Looking toward fall planning and preparation for preconditioning and weaning, I encourage anyone interested in learning about the quality of their genetics and herd health program to participate in these programs. The marketplace is becoming more competitive and higher feed costs are forcing stockers, backgrounders and cattle feeders to place increased focus on healthy cattle with high performance potential. Feedout programs like these provide a great opportunity to benchmark performance and make improvements if needed. These programs also provide producers valuable information to have on hand at sale time for prospective buyers.

Consider retaining ownership, rather than marketing calves at or after weaning. Though retained ownership can seem intimidating, feedyard managers are always available and happy to sit down and walk you through the process and outline its benefits. Having a performance benchmark allows for better, data-based decisions when developing marketing and risk management plans, and these feedout programs are a great platform to gain that information. Whether you are interested in participating in the AHA feedout programs or working with a feedyard on your own, you can gain knowledge that sets you apart as a progressive producer. Below is general information about the 2022 AHA and NJHA feedout program opportunities. Additional information will be provided as we get into the fall. I encourage interested participants to also look closely at the recommended preconditioning protocol and contact us anytime with questions.

NJHA Fed Steer Shootout Performance Averages Head Harvested In Weight Out Weight Days on Feed Average Daily Gain

Hereford Feedout Program Performance Averages 124 738 1408 177 3.91

Carcass Averages Hot Carcass Weight Dressing Percentage Ribeye Area (in.2) Back Fat (in.) Marbling Score

Yield Grade

897 64.6% 15.3 0.66 458

Prime Choice Select No-Roll

3% 63% 33% 1%

Yield Grade 7% 34% 46% 13% 0%

Breed Type Trey Befort is the director of commercial programs for the American Hereford Association. He can be reached at tbefort@herefordbeef.org.

Hot Carcass Weight Dressing Percentage Ribeye Area (in.2) Back Fat (in.) Marbling Score

Quality Grade 0% 63% 36% 1%

1 2 3 4 5

151 726 1388 177 3.71

Carcass Averages 899 63.9% 15.0 0.70 418

Quality Grade Prime Choice Select No-Roll

Head Harvested In Weight Out Weight Days on Feed Average Daily Gain

1 2 3 4 5

14% 42% 33% 9% 1%

Breed Type

Hereford Hereford x Angus Hereford x Red Angus

60% 33% 6%

Hereford Hereford x Angus Hereford x Red Angus Other

67% 8% 15% 10%

HEREFORD FEEDOUT PROGRAM AMERICAN HEREFORD ASSOCIATION

ENROLLMENT DEADLINE: NOVEMBER 1, 2021

2022 CONTEST ENTRY DEADLINE

DELIVERY TO HRC FEED YARDS: DECEMBER 11 – 15, 2021

NOVEMBER 1, 2021 2022 CONTEST DELIVERY DATE

DECEMBER 11 – 15, 2021 HRC FEED YARDS - SCOTT CITY, KANSAS PRE-DELIVERY PROTOCOL: • •

Weaned 45+ days 2 rounds of vaccinations (MLV) - specific protocol available

Powered by BioZyme Inc.’s Feed the Future program, the NJHA Fed Steer Shootout is an industryleading opportunity for NJHA members to gain invaluable industry education and experience. Contestants will collect feed yard performance and carcass data while gaining a broad knowledge of the cattle feeding and packing industries through ENTER & REVIEW GUIDLINES: a comprehensive educational contest. Hereford.org/youth/njha-fed-steer-shootout

| August 2021

PROVE THE WORTH OF YOUR GENETICS! • • • • •

Maximize your profit potential Improve carcass EPD accuracy Expand marketing avenues Gain access to the U.S. Premium Beef® grid Market into the Certified Hereford Beef® brand

PROGRAM GUIDELINES • • • •

Groups of 5 head (min.) per producer Weaned 45+ days 2 rounds of vaccinations (MLV) – specific protocol available upon request Financing options available

CONTACT INFORMATION FED STEER SHOOTOUT & FEEDOUT PROGRAM Trey Befort

Director of Commercial Programs (816) 842-3757 tbefort@herefordbeef.org www.hereford.org

Lee Mayo

HRC Feed Yards General Manager (620) 872-5328 lee@hrcfeedyards.com www.hrcfeedyards.com Hereford.org

Hereford.org

August 2021 |

Hereford Women

Outstanding Hereford Women

by Erika Evoniuk

National Hereford Women (NHW) believes the many women across the country who promote the Hereford breed deserve to be recognized. One outstanding woman will be recognized at our Annual Meeting during the American Royal Stock Show in Kansas City, Mo. Her name will be added to the perpetual plaque at the American Hereford Association (AHA) building. Nominations for the NHW Outstanding Woman Award can come from anyone in the Hereford industry

and can be submitted through the State Hereford Auxiliaries/Poll-ette Organizations or directly to the NHW. A nominee letter of recommendation must be postmarked or sent via email to the NHW Outstanding Hereford Woman committee chairperson by Sept. 1. A panel of judges will evaluate the nominees and choose the recipient. Selection will be based on the accomplishments of promoting Hereford cattle or the beef industry through the media, other organizations or their

Hereford operation. Outstanding leadership qualities may include hospitality, membership, youth activities, scholarship programs, queen programs, ways and means, publicity and other related activities at the state and/or national levels. Other helpful information to add to the nomination letter includes significant involvement concerning church, civic, professional or other activities.

Previous NHW Outstanding Hereford Woman of the Year recipients. Cheryl Evans – 2010, Winona, Miss. Susan Gebhart – 2010, Claremore, Okla. Sue Rowland – 2011, Marysville, Kan. Ruth Espenscheide – 2012, Aregyle, Wis. Serena Boner – 2013, Red Cloud, Neb. Kay Morgan – 2014, Burwell, Neb. Dorothy Wright – 2015, Alvarado, Texas Jane Durham – 2016, Stillwater, Okla. Jean Priefert – 2017, Fairmont, Neb. Sheila Crays – 2018, Tobias, Neb. Sandra Ostgaard – 2019, Dayton, Ohio Jewell Deichmann – 2020, Central City, Neb.

Guidelines for Nomination: • Nominees must be a member of the NHW. • NHW officers and directors are not eligible during their term. • Previous recipients of the American Hereford Women (AHW) Outstanding Woman, National Organization of the Poll-ettes (NOP) Poll-ette of the Year, or NHW Outstanding Hereford Woman are not eligible for this award. Please send nominations to Erika Evoniuk at 131 W. Krepps Road., Xenia, OH 45385 or email ostgeri@gmail.com. Contact Erika for questions at 937-475-9624. To join and to learn more about the NHW, visit HerefordWomen.com or email nationalherefordwomen@gmail.com.

OFFICERS AND COMMITTEE CHAIRS President – Dana Pieper, Zurich, Kan. President elect – Shannon Worrell, Mason, Texas Vice president – Betsy Pitstick, S. Solon, Ohio Secretary – Diane Wilson, Rixeyville, Va. Treasurer – Nikki Rogers, Eatonville, Wash. P.O. Box 1122, Milton, WA 98354 Historian – Nikki Rogers, Eatonville, Wash. Communications – Briley Miller, Newcastle, Wyo. Ex Officio – Sharon King, Columbia, Miss. DIRECTORS Bridget Beran, Claflin, Kan. Kathy Bryan, Garrison, Texas Erika Evoniuk, Dayton, Ohio Allison May, Williamsport, Md. Bonnie Reed, Hampton, Minn. Sally Wingler, Pikeville, Tenn. HerefordWomen.com

| August 2021

Hereford.org

August 2021 |

Market Gleanings

Trading Freedom for Equity

by Wes Ishmael

Current debate about market competition could shape producer opportunities for decades.

Wes Ishmael is the executive editor of Hereford World. He can be reached at wishmael@hereford.org.

| August 2021

Good, bad or otherwise, the federal government is shoving both dollars and legislative attention toward America’s food production and supply chains in an effort to fix what it deems a broken system, as revealed by the pandemic. “The COVID-19 pandemic led to massive disruption for growers, food workers and consumers alike. It exposed a food system that was rigid, consolidated and fragile. Meanwhile, those growing, processing and preparing our food are earning less each year in a system that rewards size over all else,” said Agriculture Secretary Tom Vilsack on July 10. At the time, Secretary Vilsack was announcing a number of efforts and investments the U.S. Department of Agriculture (USDA) intended, pursuant to President Biden’s executive order on promoting competition. “To shift the balance of power back to the people, USDA will invest in building more, better and fairer markets for producers and consumers alike,” Vilsack explained. “The investments USDA will make in expanding meat and poultry capacity, along with restoration of the Packers and Stockyards Act, will begin to level the playing field for farmers and ranchers. This is a once-in-a-generation opportunity to transform the food system so it is more resilient to shocks, delivers greater value to growers and workers, and offers consumers an affordable selection of healthy food produced and sourced locally and regionally by farmers and processors from diverse backgrounds. I am confident USDA’s investments in expanded capacity will spur millions more in leveraged funding from the private sector and state and local partners as our efforts gain traction across the country.” Yep, that’s a mouthful to consider and digest. Specifically, USDA announced its intent to invest $500 million in American Rescue Plan funds to expand meat and poultry processing capacity. “USDA also announced more than $150 million for existing small and very small processing facilities to help them weather COVID, compete in the marketplace and get the support they need to reach more customers,” according to the statement. “USDA is also holding meatpackers accountable by revitalizing the Packers and Stockyards Act, issuing new rules on ‘Product of USA’ labels, and developing plans to expand farmers’ access to new markets.” Before the announcement, lawmakers were already entertaining a number of proposed laws aimed at everything from increasing price discovery in cash fed cattle markets to reauthorizing and tweaking Livestock Mandatory Reporting to enabling producers to sue packers without proving harm.

Markets are complex

Few question the fact that supply chain disruptions spawned by the pandemic skewed beef prices to extraordinary heights, while pressuring fed cattle prices. In turn, calf and feeder cattle prices suffered. On the other hand, plenty of folks seem to disagree about the reasons. Much of the price imbalance resulted from too little beef packing capacity relative to cyclically high fed cattle supplies (see Beware Unintended Consequences, page 42), a situation already etched in the market before the pandemic and other black swan events over the past two years. It also had to do with what economists term derived demand, which is demand resulting from the demand for another good or service. In simple terms, think about beef calf demand. Ultimately, consumer beef demand dictates the number of beef cows in the inventory. Along the way, packer demand fluctuates with factors including wholesale beef demand and packer ability to process cattle. Feedlot demand varies with such things as packer demand, available pen space and all of the rest. Never mind specific weights, classes or other attributes, at any given time, in any particular area, stocker and feedlot demand varies for calves to grow and feed. No matter how good or cheap, that next calf standing in the pasture or the sale barn pen has no value to a buyer whose trailers or orders are already filled.

Careful what you wish

That’s worth remembering when considering proposed laws and regulations that would alter producer ability to buy and sell cattle in the ways they believe are most effective for their individual operations. As an example, several proposed laws aim to bolster the number of weekly negotiated cash fed cattle transactions in order to increase cash price discovery. The preferred approach appears to be mandating a minimum specific percentage of fed cattle trade in the spot cash market. Of course, that would also mean mandating the percentage of fed cattle that can trade outside the cash market, no matter the consequences. Those potential consequences include hamstringing what Alternative Marketing Arrangements (AMAs), such as formulas and grid pricing, have done to build beef supplies demanded more by consumers. Such a law could also set a precedent for mandating how cattle must be traded in other portions of the market. If dictating the percentage of fed cattle traded by various marketing mechanisms is legal and acceptable, then logic suggests it would be difficult to

argue against mandating the percentage of calves and feeder cattle that must trade via live auction, direct trade or video auction. Supposedly, such regulations would also be acceptable in seedstock markets, commercial replacement heifer markets, cull cow markets and all of the rest. Bottom line, in my opinion, the notion of free marketing is like that of free speech. You either have it or you don’t. Any shades of gray in between mean you don’t. In both cases, such freedom also means accepting situations where you wish someone else’s same freedom could be restricted.

Efficiency matters

Industry consolidation mentioned at the outset serves as another example. “Concentration in food processing has contributed to bottlenecks in America’s food supply chain, too,” according to the USDA announcement. “Just a few meatpackers, with a few large processing facilities, process most of the livestock that farmers and ranchers raise into the meat that we buy. For example, just four large meatpacking companies control over 80% of the beef market alone. One of the lessons from the COVID-19 pandemic is that this system is too rigid and too fragile. When COVID slowed or shuttered meat processing, many farmers had no place to go.” There is plenty to read and question between the lines of a statement like that one. It’s true that four meat packers kill the majority of fed cattle each year. It’s also true that such concentration, economy of scale and cost efficiency means consumers can purchase beef for less than what they otherwise could, all else being equal. It’s also certainly true temporarily closed, and apparently permanently slowed, packing capacity backed up fed cattle supplies, a situation the industry just now seems to be getting beyond (see Higher Money Ahead, page 48). The industry needs more packing capacity — large, small or in between — especially if growing international demand for U.S. beef encourages expanding the nation’s beef cow inventory. However, I don’t understand how the labor forces at smaller facilities would have, necessarily, been more immune to COVID-19 than those at larger plants. Ironically, supply and demand fundamentals suggest market leverage will be swinging back in the favor of producers before any potential new laws are approved or new beef packing capacity is constructed. At least that seems to be true as long as lawmakers and administrators don’t artificially navigate free markets elsewhere.

Hereford.org

August 2021 |

... Range Worthy Bulls; Rail Worthy Steers continued from the cover

Photo by Heidi Anderson

feedlot, carcass and profitability data on his calves and all fed cattle under the CNB brand. He took that data and compared cutability, carcass grades, growth, feed costs and profitability in a giant Excel document. CNB was not a breed-based meat program, so as Harrell poured over the numbers, he compared his Hereford-sired cattle with those of other breeds. Harrell even created his own profitability indexes based on his findings. Deep in these spreadsheets filled with numbers, Harrell realized the most profitable cattle were not necessarily those that excelled in any single trait — be it growth or marbling. Instead, cattle that made money on the grid were good across the board. “What we’ve found, looking at all of this data, that it wasn’t the cattle that excelled at one or two different traits. The profitable cattle were the ones that excelled at about ten different criteria,” Harrell says. This strategy drove Harrell’s genetic selection. When he bred his Hereford seedstock, he preferred to make the front pasture kind, but they also needed genetics to hang a quality carcass. Ultimately, Harrell is known for breeding cattle capable of providing a profit regardless of their environment. “Hereford cattle can thrive in pretty much every type of environment. They are a very thrifty breed. The fertility is there, the easy-keeping is there, and the performance is there. It goes back to what I said, ‘They do multiple things way better than average, and that’s what makes them profitable cattle,’” Harrell says. “When you add up all of those things that determine profitability, Hereford cattle excel in more of those categories than most cattle do.”

Photo by Heidi Anderson

Sierra Ranches' Hereford bulls are tough, rugged and sound from their upbringing in the foothills. Bull buyers often compliment their hardiness, fertility and longevity.

Ultimately, a purebred guy has to sell bulls to a commercial man so that he can sell his calves at a profit. Then, those calves have to go to the grow yard and make that guy a profit. Then, they have to go to the finishing yard and make that guy a profit. When those calves make money for everyone down the chain, that is when you get return customers. — Bob Harrell, Jr. Sierra’s story

Sierra Ranches owner Tim Coleman cut his teeth in the Angus business. His father started Vintage Angus then in Modesto, Calif., in the ’70s, and Coleman grew up showing and helping market high-quality Angus cattle throughout the country. Shortly before college graduation, Coleman purchased a ranch in the Sierra foothills and began a commercial cattle operation with a blackhided, Angus-influenced cow herd. After 16 years of breeding his cows to Angus bulls, Coleman wanted to add more crossbreeding to his commercial program. Herefords seemed like the logical choice to withstand the rugged country and create the sought-after black baldy calves many feeders preferred. Over the last several years, Coleman collected carcass data from his Hereford-influenced commercial cattle. Cattleman’s Choice Feedyard, Gauge, Okla., raves about the Coleman-bred calves’ rate of gain and overall health and hardiness. The cattle also perform on the rail. With an average of 70% choice cattle, 30% prime and no selects, Sierra Ranches’ Hereford genetics have not only proved profitable in their commercial cow herd but also in their customers’ herds. Bull buyers purchase Sierra-bred cattle with confidence, not only in their real-world carcass numbers but also the ability for Coleman’s Hereford sires to last in rugged environments. “A lot of our customers’ feedback is, ‘You know, I’d love to come buy another bull, but the one we bought two, three years ago is still holding up. So, we’re going to get another year out of him. We’ll see you next year,’” Coleman says. “These bulls are rugged. They were born up in the foothills. Our customers like that they’re in the environment that they’re going to be turning those bulls out on their cow herd.” Coleman’s customers see improvement in their commercial herd beyond carcass merit, though. They report their baldy daughters thrive in the Western range. Sierra Ranches also see a significant improvement in the quality of their commercial heifers with added Hereford influence. The number of heifer calves that meet the Coleman family’s stringent selection criteria for their replacement females has increased thanks to the added hybrid vigor and maternal traits of the baldy heifers. Last year, Sierra Ranches offered baldy replacement females which demanded top dollar at their annual bull sale. Not to mention, their Hereford cattle thrive in the foothills. Their docile, big-footed, rugged bulls capably cover country and cover cows. And, their calves prove profitable for commercial cattlemen and women regardless if they’re retaining replacement females or ownership of fed cattle.

Bald-faced, flush performance

Sierra Ranches Hereford program provides owner Tim Coleman with bulls for his commercial cow herd. The resulting baldy calves have shown performance advantages over their black-hided counterparts both in the feedlot and in the pasture.

| August 2021

Both Harrell and Coleman utilize similar crossbreeding programs in their commercial cow herds. Black-hided cattle are bred to Hereford sires, while the baldy females they retain are bred to black bulls. The resulting black baldy calves are consistent in both color and performance. As Harrell says, cattle need to make money for all three sectors of the beef industry — cow-calf producers, stockers and backgrounders, and cattle feeders and packers. Hereford-influenced cattle need enough maternal merit and fertility to breed on time and easily have healthy, hardy calves that wean heavy. Then, those same baldies need to enter the stocker phase with enough feed efficiency and health to reach 900 pounds with a favorable cost of gain. Finally, the cattle in the feedlot must finish with a carcass that has both cutability and quality to garner the maximum premiums when sold on the grid. “Ultimately, a purebred guy has to sell bulls to a commercial man so that he can sell his calves at a profit. Then, those calves have Hereford.org

Both Harrell Hereford Ranch and Sierra Ranches use Hereford bulls on their predominately black-hided commercial cow herds. The hybrid vigor in their Hereford influenced calves pays whether they're retaining baldy females or feeder steers. The Hereford-influenced females are known for their added fertility and stayability.

to go to the grow yard and make that guy a profit. Then, they have to go to the finishing yard and make that guy a profit,” Harrell says. “When those calves make money for everyone down the chain, that is when you get return customers.” In both Coleman’s and Harrell’s experience, their Herefordinfluenced cattle have done all of the above. Their seedstock operations’ commercial connections keep profitability at the forefront of their Hereford genetics. Both men agree, Hereford genetics not only complement their predominantly black-hided commercial cow herds but improve them as well. Whether they are talking about replacement females or feeder cattle, both Sierra Ranches and Harrell Hereford Ranch have seen progress in their commercial operations through crossbreeding with Hereford genetics. And, they have seen these improvements while their carcass data has remained on par or passed that of their straightbred, black cattle.

Feeding for the future

Both operations view carcass data as the most accurate benchmark of beef carcass genetics. While EPDs Tim Coleman retains ownership of his Hereford-influenced calves. He views the resulting carcass data as the true and genomic testing are benchmark of carcass genetics and uses the information advantageous when selecting to make selections in his seedstock herd. future herd sires, the actual test always comes when their progeny is hung on the rail. “Carcass data really allows us to benchmark where we’re at, for our bull sale and to our customers, and we feel that it’s a valuable tool,” Coleman says. Sierra Ranches uses their carcass data to demonstrate the economic value of Hereford-sired calves to potential customers who traditionally buy black bulls. The two decades of carcass data Bob Harrell, Jr., collected The carcass data both on his Hereford-influenced fed cattle helped him improve operations receive on their fed both his Hereford seedstock operation and his bull cattle has been so instrumental customers' profitability. in improving their Hereford seedstock and commercial cow herds that they’re planning ways to help their bull buyers feed or market their Hereford-sired calves in the future. “We’ve been having great results [feeding cattle],” Coleman says. “We’re trying to see what we could do to incorporate more of our bull buyers so they can have an outlet to feed cattle as well.” With his decades of experience feeding cattle for branded beef programs, Harrell recently partnered with Agri Beef Company in the True West project, a 500-head-per-day beef plant under Hereford.org

Both Harrell Hereford Ranch and Sierra Ranches want to help their bull buyers feed and retain ownership of their Hereford-sired calves. Harrell recently partnered with Agri Beef Company in the True West project, a 500-head-per-day beef plant under construction in Idaho. He hopes his customers can supply the plant with fed cattle or that Harrell Hereford Ranch can offer a buy-back program for feeder cattle.

construction in Jerome, Idaho. Harrell and his brother-in-law, Wannie Mackenzie, will supply a certain number of fed cattle to the new plant annually. They hope it will also provide new opportunities for their commercial customers. “Our goal is to give our customers an opportunity to either retain ownership or have a buy-back program and feed through that,” Harrell says. “We want to work one-on-one to help our customers gain more information and in return be more profitable.” One such customer is Mark Rietmann of Triangle Ranches, Heppner, Ore. Rietmann has purchased Harrell bulls for three decades to cover his 500 commercial cows. Selecting genetics is serious business for Rietmann, who retains ownership of his cattle. When he purchases bulls, the potential sires need to have weaning weights greater than the top end of Triangle Ranches steer calves coupled with moderate birth weight, an ultrasound measurement of 12-14 square inches ribeye area (REA) and intramuscular fat (IMF) of at least 3. Rietmann is also willing to pay for such genetics, usually purchasing bulls in the top 15% of the Harrell Hereford Ranch sale. However, these investments have paid off. Over the last decades, Triangle Ranches cattle have gone from a 60% choice average to today’s 95% average. Rietmann attributes a lot of this progress to Harrell’s data collection and genetic improvement. “He’s just interested in making his cow herd better, which makes the bulls he raises better,” Rietmann says. As Hereford breeders, like Coleman and Harrell, continue to use real-world data to improve their seedstock and support their commercial customers, baldy calves will remain the gold standard in the feedyard. And, with the data they are able to collect from Hereford-influenced cattle on the rail, Harrell Hereford Ranch and Sierra Ranches will use these beef benchmarks to improve their bull customers’ bottom lines. August 2021 |

MISS ADVANCE FEMALE PAGEANT 2021 September 16, 2021 Online Only Sale on SELLING 45 ELITE LINE ONE FEMALES 15 BRED HEIFERS

All bred to CL 1 Domino 001H • There are some of our very best in this group!

25 / 2- 7 year-old BRED COWS

March and early April Calving Young Cows. Many donor prospects in this group

2 ELITE PROVEN DONORS 2 SPECIAL ET HEIFER CALVES

AHA

GE•EPD

HH MISS ADVANCE 5031C ET

Sire: CL 1 DOMINO 215Z CE -2.7; BW 3.3; WW 64; YW 101; DMI 0.2; SC 0.7; SCF 17.8; MM 24; M&G 56; MCE -2.6; MCW 114; UDDR 1.40; TEAT 1.50; CW 82; FAT 0.064; REA 0.26; MARB 0.10; BMI$ 381; BII$ 464; CHB$ 124 • Powerhouse donor that is a full sister to the $70,000 5044C sire. Exceptional look, EPDs, and udder quality. Her heifer calf by NJW Forward will be a sale highlight.

AHA

GE•EPD

HH MISS ADVANCE 4011B ET

Sire: HH ADVANCE 1098Y CE 9.8; BW 1.2; WW 44; YW 60; DMI -0.1; SC 0.8; SCF 20.9; MM 27; M&G 49; MCE 1.8; MCW 60; UDDR 1.40; TEAT 1.50; CW 58; FAT 0.014; REA 0.08; MARB 0.43; BMI$ 417; BII$ 503; CHB$ 129 • Maternal sister to 4075B. 4011B is well marked, deep ribbed, great uddered, and extra fancy. This low BW, high MARB proven donor sells with a fall calf at side.

Sale offering is 100% parent verified and has GE-EPDs. Videos will be viewable in late August at www.holdenherefords.com, the livestocklink.com, and on www.smartauctions.co Sale cattle will be viewable at the ranch anytime this summer and on display sale week. Follow us on Facebook for more updates @holdenherefords

Watch for more details in the September issue of the Hereford World.

Dustin Layton 405-464-2455 22

| August 2021

AHA

GE•EPD

HH MISS ADVANCE 9005G ET

Sire: CL1 DOMINO 5110C CE 5.8; BW 2.1; WW 54; YW 82; DMI 0.3; SC 1.0; SCF 16.7; MM 33; M&G 60; MCE 5.9; MCW 7; UDDR 1.30; TEAT 1.40; CW 74; FAT -0.006; REA 0.56; MARB 0.30; BMI$ 373; BII$ 455; CHB$ 139 • Exceptional carcass numbers combined with an outstanding phenotype. This 5110C daughter has it all and is definitely a big-time donor prospect.

3139 Valier Dupuyer Rd. • Valier, MT 59486 • 406-279-3301 Home 406-450-1029 Jack’s cell • 406-450-0129 Jay D. Evans 406-600-3118 Eric Lawver • 406-590-3307 Brad Holden jtholden@3rivers.net • www.holdenherefords.com

Hereford.org

AHA

GE•EPD

HH MISS ADVANCE 8127F ET

HH MISS ADVANCE 9017G ET

HH MISS ADVANCE 9068G ET

Sire: HH ADVANCE 5304C ET CE 2.9; BW 4.6; WW 61; YW 92; DMI 0.4; SC 0.9; SCF 14.6; MM 30; M&G 61; MCE 1.8; MCW 114; UDDR 1.40; TEAT 1.30; CW 69; FAT 0.054; REA 0.32; MARB -0.09; BMI$ 307; BII$ 372; CHB$ 84 • Great all-around package.

Sire: HH ADVANCE 5044C ET CE 4.8; BW 1.8; WW 59; YW 97; DMI 0.3; SC 1.1; SCF 25.2; MM 31; M&G 61; MCE -0.9; MCW 93; UDDR 1.40; TEAT 1.50; CW 82; FAT 0.044; REA 0.54; MARB 0.07; BMI$ 492; BII$ 571; CHB$ 127 • Curve bending numbers combined with an exceptional phenotype.

AHA

GE•EPD

AHA

GE•EPD

HH MISS ADVANCE 8086F

Sire: HH ADVANCE 6007D ET CE -3.4; BW 4.1; WW 65; YW 103; DMI 0.3; SC 1.2; SCF 13.2; MM 11; M&G 44; MCE -0.1; MCW 100; UDDR 1.2; TEAT 1.20; CW 76; FAT 0.014; REA 0.29; MARB 0.09; BMI$ 307; BII$ 386; CHB$ 120 • Powerhouse donor prospect with loads of performance.

HH MISS ADVANCE 9015G ET

GE•EPD

LW 6128 DOMINETTE 905G ET

Sire: HH ADVANCE 5304C ET Sire: CL 1 DOMINO 6128D 1ET CE -1.5; BW 4.4; WW 59; YW 98; DMI 0.3; SC 0.8; SCF 20.6; MM 36; CE 2.0; BW 3.0; WW 54; YW 89; DMI 0.3; SC 0.5; SCF 23.6; MM 32; M&G 65; MCE -5.4; MCW 89; UDDR 1.20; TEAT 1.20; CW 72; M&G 59; MCE -6.0; MCW 88; UDDR 1.30; TEAT 1.30; CW 72; FAT 0.074; REA 0.26; MARB -0.18; BMI$ 392; BII$ 454; CHB$ 84 FAT 0.014; REA 0.51; MARB 0.15; BMI$ 462; BII$ 540; CHB$ 122 • Extra complete, well-marked, and a pedigree loaded with • Our pick of the 2019 L-W yearling heifers. 905G is extra fancy top cows. and perfect uddered.

AHA

GE•EPD

HH MISS ADVANCE 0147H

Sire: HH ADVANCE 6007D ET CE 3.5; BW 2.0; WW 64; YW 96; DMI 0.5; SC 1.1; SCF 13.8; MM 16; M&G 48; MCE 3.1; MCW 87; UDDR 1.30; TEAT 1.30; CW 83; FAT 0.134; REA 0.47; MARB 0.27; BMI$ 320; BII$ 412; CHB$ 129 • No holes donor prospect out of the 5139R cow family.

AHA

GE•EPD

Sire: HH ADVANCE 7076E ET CE 5.9; BW 2.6; WW 58; YW 91; DMI 0.5; SC 1.0; SCF 18.3; MM 31; M&G 60; MCE 2.0; MCW 98; UDDR 1.20; TEAT 1.20; CW 79; FAT 0.004; REA 0.44; MARB 0.38; BMI$ 402; BII$ 495; CHB$ 150 • Well-marked, classy made heifer that is double bred to the 0121X donor. Big time carcass numbers!

HH MISS ADVANCE 0103H

GE•EPD

HH MISS ADVANCE 0030H ET

Sire: CL 1 DOMINO 744E Sire: HH ADVANCE 7143E ET CE 3.5; BW 2.8; WW 72; YW 105; DMI 0.8; SC 1.8; SCF 18.8; MM 32; CE 1.4; BW 2.3; WW 49; YW 87; DMI -0.1; SC 1.0; SCF 22.0; MM 25; M&G 69; MCE 4.1; MCW 96; UDDR 1.10; TEAT 1.30; CW 89; M&G 49; MCE -1.3; MCW 73; UDDR 1.30; TEAT 1.40; CW 73; FAT 0.034; REA 0.56; MARB 0.32; BMI$ 409; BII$ 512; CHB$ 144 FAT 0.104; REA 0.28; MARB 0.45; BMI$ 456; BII$ 550; CHB$ 156 • Phenomenal EPDs including carcass combined with an • Show stopping powerhouse with loads of carcass. Full exceptional phenotype. 0103H is an elite package! brother sold for $30,000 last spring.

PLEASE JOIN US ON THE MONTANA HEREFORD ASSOCIATION FALL TOUR September 13-15, 2021

Tour stop at Holden Herefords on the afternoon of September 14th Sale cattle, donors, and spring sale bulls will be on display. ••••••••••

For more information or to register for the tour go to

www.montanahereford.org

Hereford.org

August 2021 |

| August 2021

Hereford.org

August 2021 |

Nutrition

Reproduction

Management

Heifer Genetics — Markets

Testing for Early Puberty and Fertility Both genetics and environment impact heifer fertility; University of Missouri researchers try to predict fertility using measurements and genetics. by Heather Smith Thomas

ertility in cattle is the key factor in profitability for ranchers — no calf, no income. It costs money to develop heifers as replacement females. A heifer that is fertile, settles early in the breeding season and continues to have a calf every year is more profitable than a heifer that does not breed, breeds late or has only one calf, comes up open and must be replaced by another heifer that takes two years to develop. There are several ways to select heifers but determining future fertility has been elusive. Jared Decker, University of Missouri (MU) associate professor, is involved in a research project looking at genetics of fertility and heifer puberty. He received a grant from the USDA National Institute of Food and Agriculture (NIFA) for this project and recruited 2,500 Red Angus heifers and 2,500 Hereford heifers as part of this research. When Decker was hired as an Extension specialist and assistant professor, he started working with MU Chancellor’s Professor of Animal Science Dave Patterson in the Show-Me-Select® Replacement Heifer Program. Decker was impressed with what Patterson was doing for beef producers. “We had discussions about needing to do a better job of predicting fertility in beef cattle. That was the start of the idea for our current project,” Decker says.

Background and evolution of this project

Photo by Rahel Dotson

Patterson has worked with Missouri cattle producers for many years, helping them improve their cow herds. “I’m thrilled that Jared got this grant,” Patterson says. “When I was in Kentucky earlier, we started a heifer program in Bourbon County. When I moved to Missouri, we started a statewide program.” Patterson’s graduate work in Kentucky was in heifer development and puberty onset, looking at nutritional development and its influence on puberty onset. “We followed that with how the heifers performed — when they became pregnant or if they became pregnant — and evaluated calving difficulty and breed-back as 2-year-olds,” he says. In the early 1990s there was a large influx of European breeds. “The producers I worked with in Kentucky were having problems with heifers not reaching puberty on time (slow maturing) or becoming pregnant late, and there were too

many open at the end of breeding season. Calving difficulty rates were too high, and breed-back on 2-year-olds was horrible,” Patterson says. He wanted to create a program to help resolve these problems. “What we started is still in place today, called the Bourbon County Elite Heifer Program,” Patterson says. This is what the Show-Me-Select Replacement Heifer Program was patterned after, when he came to the University of Missouri. “Colorado State University had developed a reproductive tract scoring system. At first, I was skeptical about it,” he says. “I had 300 heifers in my Ph.D. project at Kansas State University (K-State), and we were doing weekly palpations and blood sampling to determine puberty onset, along with daily heat detection. I wondered whether a tract scoring system would improve on that, but I soon realized it was a good evaluation and screening tool for heifers that were still a month to six weeks away from breeding.” Tract scoring helped determine which heifers were ready to breed and which ones needed more time. “It also shows whether the heifers were well developed from a nutritional standpoint. There is both a genetic and environmental influence on puberty,” Patterson says. “We collected all that data from the beginning when I started working here at Missouri. Working with the geneticists in our department, I hoped that the data could find its way into the national cattle evaluation, so that as genomic technology improved over time, we could marry the two — looking at the genetics of heifers and also collecting the phenotypic data in terms of tract score, pelvic area, etc., to see how that plays out in terms of not only puberty and cyclicity status of those heifers but even more importantly when they become pregnant.” One of his frustrations with some of the breed associations was in how they reported heifer pregnancy — a simple yes or no (pregnant or not), placing no value on when she becomes pregnant. The critical piece is whether they become pregnant early. “The great thing about our group here at Mizzou (University of Missouri) is the collaboration between the genetics and physiology group. Jared Decker began putting a proposal together for this genetic project, to collect data for determining a genetic component,” Patterson says.

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Hereford.org

There are now about 150,000 heifers in the Show-Me-Select database, and there’s hope Decker’s research will help identify the genetic component of heifer fertility. “Jared wrote the grant to look specifically at a couple breeds to dig deeper into this. He’s working with herds in various parts of the country to ferret this out,” Patterson says. “I think it will be a big contribution to the industry. Over time, it could impact heifer selection and improve reproductive efficiency in general.”

Heifers not meeting the program’s requirements are more likely to have problems and are not included in the sales. “If heifers have reached puberty at the time of the first exam and measure under 150, in many cases those heifers are destined to have small pelvic areas as cows and could have calving difficulty,” he says. “If they are re-measured after breeding and are under 180 square centimeters, those heifers are not eligible for sale.” Patterson offers this example of why it pays to check the pelvic area of potential replacement females. Fertile data “One of the things we saw, early in the program, is that “Reproductive data is hard to collect and hard to separate genetics pelvic size and shape is a highly heritable trait. We worked from management. Fertility is heavily influenced by management with many veterinarians across the state, and I got a call one and nutrition, but if we can begin by identifying the genetics of the day from a veterinarian in northeast Missouri,” he says. “We heifers that truly are superior from a reproductive standpoint, we had a group of half-sisters (all from the same bull) that he can maybe make a difference,” Patterson says. measured, and he thought he had done something wrong and Patterson’s years of experience wanted me to check. All these heifers in heifer fertility studies has already had rectangular pelvises; vertical Fertility is heavily influenced by proven that some puberty-related traits measurements (height) were less than are heritable. their horizontal measurement (width). management and nutrition, but if “When we started the work in There was no way those heifers would Kentucky, after doing thousands of ever calve without a C-section.” we can begin by identifying the heifer evaluations, we began to see a genetics of the heifers that truly Managing for success relationship between the pelvic area Today, what Decker is doing on the and puberty onset. In the herd we are superior from a reproductive genetic aspect will hopefully shed some worked with, at 10 months of age we standpoint, we can maybe make light on ways to help producers improve took weekly blood samples from the reproductive selection. A genetic test heifers to determine the first rise in a difference. could be one more selection tool to help progesterone, which would indicate — Dave Patterson, MU Chancellor’s identify the most fertile heifers. that they had reached puberty and were Professor of Animal Science In any herd there are some cow cycling. We were also taking weekly families that are more fertile than others. pelvic measurements. We also used this Heifers in many cases perform similarly method in Missouri in the Show-Meto their mothers, conceiving early. Select program. Pelvic area is highly heritable, but it is also related “We are excited about applying the genetics of this, since to frame size,” he explains. it could have a significant impact on the industry. On the Patterson cautions on single-trait selecting replacement females reproductive side, we haven’t been able to crack the genetics of based upon one measurement alone though. some of these traits and hope we will be able to do so in the “We don’t advocate selecting heifers on larger pelvic areas future. As genomic technology improves, I think this will be because over time you end up with larger cows. We simply use it as possible,” says Patterson. a screening tool,” he says. Of course, genetic selection will still need to go hand-in-hand Using data, Patterson set pelvic measurement criteria for females with proper heifer development. eligible for the Show-Me-Select program. “If you look at heritability of reproductive traits, the only one “Heifers need to meet the cutoff of 150 square centimeters at the that has significant heritability is age and weight at puberty. The rest pre-breeding exam,” he says. “Based on our data, if they meet that are fairly lowly heritable, which means they are highly influenced requirement, they are good to go. If the pelvic area is under 150, by environment or management. We still need to feed and manage those heifers are flagged in our database to be re-measured within heifers appropriately, but if we start with a heifer that genetically has 90 days after the start of the breeding season — which is basically potential for early puberty, we are way ahead,” he says. the time of their first preg-check. We not only determine pregnancy Today, gathering data on replacement females is still one of the status (open or pregnant) but also when the heifer became pregnant. best ways to predict their future fertility. “A fetal age is assigned to every heifer, with ultrasound. In heifers “I would never buy replacement heifers without having tract that are not yet cycling, if their pelvic area is under 150 and you scores done. In groups of heifers, you may find freemartins, come back and measure them again within 90 days after the start of abnormally shaped pelvises, small pelvises, pregnant heifers, etc.,” the breeding season, most of those heifers catch up once they start Patterson says. cycling. They will make the 180 square centimeters, which is the Doing a reproductive tract score to check heifers can eliminate cutoff at that point in time for heifers to get into our program and any that have obvious problems. be eligible for sale as bred heifers.” “In doing our early work, we also ran into some heifers that had been implanted. In the early 1990s there was a push to implant heifers to increase skeletal growth and pelvic area and decrease calving difficulty,” he says. “Many farms were bringing in large groups of heifers to develop and breed — and when we checked heifers a month or so before breeding season, some of the heifers that looked really good (well developed) did not have good reproductive tract scores. It was a complete mismatch. We started asking questions and in many cases those heifers had been implanted.” Implants were great for growth, but not for reproduction. “Those were some of the things we learned, over time, then helped producers understand what might be good management and what might not. In many cases, the ones that had poor scores were simply because of inadequate development from a nutritional standpoint,” he says. Many breeds have focused on growth and performance, more milk, etc., but high-performance animals need more feed. “This was one of the problems in the 1990s. We were losing many 2-year-olds because they failed to breed back again after their first calf,” says Patterson. “Higher-producing females had a hard time breeding back under those nutritional conditions. “We’ve been helping people understand some of these things, and now, we hope to have another tool to help us with selection, looking at the genetic side of heifer puberty and fertility.” Hereford.org

August 2021 |

| August 2021

Hereford.org

Saturday, September 11th • Noon Trowbridge Farms, Ghent, New York Auctioneer: Dale Stith

Sale hosted by:

John Wagner 518-945-2638 Warren Bippert: 716-860-0842 neelitesale@gmail.com

www.trowbridgefarms.com

WWW.COWBUYER.COM

Sale Sponsored by:

NEW ENGLAND ASSOCIATION

Corporate Sponsorship by: Gold Sponsor:

Sale Sponsors:

Sara Fessner, NY Representative

Buy With Confidence Cattle DNA Tested and Parentage Verified Sale Offerings: Cow/Calf Pairs • Bred and Open Heifers • Show Steers Semen • Embryos • Right to Flush

Hereford.org

August 2021 |

Management

Heat Stress:

A Seasonal Concern for Beef Producers

Markets

With temperatures on the rise, know the signs and solutions for heat stress. by Jaclyn Krymowski

eat stress is a seasonal concern for cattle producers across the nation. Not only do rising temperatures lessen the quality of an animal’s welfare and pose a potential death loss risk, but excessive heat also affects the bottom line through lost efficiency and production. Displays of excessive body heat and retention during the summer months are something that should be recognized and responded to accordingly. While heat abatement may pose a bit of an additional investment in the form of time or money, the associated loss and risks make it worthwhile for both the short and long term. With some awareness and a team-wide effort, summer heatrelated losses can be greatly reduced, and cattle could be more comfortable even when the climate is not hospitable.

Who’s at risk?

Cattle possess several physiological mechanisms to effectively dissipate their body heat. These include responses such as panting and sweating. However, the extra strain and energy this takes is costly. Research shows cattle can be influenced by heat as low as 75°F, but this exact measurement is greatly influenced by the humidity index. High humidity levels can lead to heat stress at notably lower temperatures. This is because the more humidity in the atmosphere, the more difficult it is for heat to successfully leave the body through ordinary means like sweating. Certain animals are more vulnerable to heat stress than others. This includes those that are very young or old and those with preexisting conditions including lameness, pregnancy or respiratory disease, says Rosslyn Biggs, DVM, assistant clinical professor and beef Extension specialist with the Oklahoma State University College of Veterinary Medicine. “Thresholds for these animals will generally be lower, and they will experience stress at lower temperatures,” she says, adding that fat cattle nearing their harvest weight and black-hided cattle are also at greater risk. “The diet of the animal can also be a contributor.” Besides humidity and temperature, things like access to shade and air movement can also impact how severe the heat is in a particular situation.

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What are the symptoms?

Heat stress ranges in severity based on individual animals, climate conditions and available heat abatement. Animals only mildly affected will show relatively few external signs though they are beginning to suffer the impacts. “Producers and their veterinarians need to watch cattle closely and understand what is normal, typical behavior for their animals,” notes Biggs. “Taking an animal’s temperature is a great tool, but may not be practical in a pasture setting.” When observing breathing patterns, she adds animals should be monitored without handling. Heat-stressed animals resort to more rapid breathing which can become panting as their condition becomes more severe. Cattle that are heavily panting may also drool, which is a contributor to decreased rumen activity and an altered rumen pH. Other signs of heat stress include either lethargy or restlessness. Overheated cattle tend to spend more time on their feet, often in search of shade, which can amplify lameness issues. This may cause them to congregate together which further amplifies their body temperatures. Cattle may be unsteady or weak in their gait as they move about. Another serious component of heat stress in cattle is decreased feed intake. Not only does this pose a significant inhibition to daily rate of gain, the lack of intake can cause other health issues and negative energy imbalances.

Beating the heat

While a pastured environment does pose a challenge for implementing heat abatement techniques, there are still options available to manage heat. “Generally speaking, there needs to be enough shade of some type for all cattle to have comfortable access at one time,” says Biggs. “About 20 to 40 square feet per animal is generally recommended.” This could be from natural sources, such as trees, but in open areas it may be necessary to invest in artificial sources and structures. Cattle that are confined can benefit from additional heat abatement strategies. One of the most crucial elements in facility design is airflow and ventilation. Well-placed fans have been shown Hereford.org

to significantly decrease the burden of heat. Fans should be routinely checked to ensure they are operational and their placement is effective without any barriers. Sprinkler systems can also aid in areas where cattle must congregate, including holding pens and feed bunks. Drinking water is essential year-round, but in the summertime those needs increase with temperature and humidity levels as more internal water is lost on a daily basis. “Water quality is key to keeping animals drinking,” says Biggs. “Water troughs should be cleaned on a regular basis. For some this will be daily; for others it may be multiple times per week. It is critical that automatic watering systems be checked for functionality on a daily basis, especially during the summer months.” In keeping water clean, Biggs adds that most algae naturally growing in troughs is not toxic. However certain types, such as blue-green algae, can make it all the more imperative that water sources are monitored on a regular basis.

Feed accordingly

As the heat can lead to a decrease in appetite, the proper diet can also make a big difference in how animals regulate their body temperatures. The industry sometimes refers to certain feed ingredients as being “hot” or “cold” in relation to their energy and digestion. “Corn and other concentrates are sometimes called ‘hot’ feeds,” says Stephen Boyles, beef extension specialist at the Ohio State University in a heat stress article he authored. “This is in reference to their higher energy content compared to hay or straw (cool feeds). However, corn and other concentrates contribute less to the heat of fermentation or digestion than hay.” According to Boyles, cattle will actually be generating less internal heat from corn consumption compared to consumption of hay and other long-stemmed forages, but care must be taken not to increase concentrates like corn too abruptly in hot weather as acidosis can be a concern — especially for animals already heat stressed. “One option is to feed more frequently so as to keep the feed fresher (especially silage) and to feed a greater part of the diet in the evening rather than in the morning,” Boyles explains. “Similarly,

Guests:

Church View Farm Millersville, MD 443-871-0573

high quality forage produces less heat of fermentation than low quality forage. This might be another argument for moving cattle to higher quality pasture or moving more frequently through paddocks.” He adds that excess protein levels during the summer months can, in fact, be detrimental. This is because of excess nitrogen supplied by protein, Boyles writes, as such detoxification is necessary through urination, a biochemical pathway high in energy demands.

Conclusion

Managing heat is a process with no single, easy solution in all types of beef cattle environments — feedlot, confinement and pasture. Finding ways to mitigate heat stress takes conscious effort and involves team contributions from managers, employees, animal nutritionists and health professionals. Everyone involved on the team should be aware during the warm summer months and trained to watch for signs of heat stress. Other hot-weather practices, such as avoiding handling or transporting animals during high temperatures and humid conditions, should also be part of the protocol. When this is necessary, animals should be kept in confined spaces for as little time as possible, with as much ventilation, shade and/or sprinkler access as can be provided. While the tolerance varies by individual animal, heat stress is an issue that can affect all cattle in a wide variety of climates. Avoiding heat stress entirely might not be possible, but there are lots of tools and methods at the disposal of cattle producers to minimize the impact as much as possible. Not only will this reduce losses in efficiency and productivity, but it also will enhance animal welfare and quality of life significantly.

Sources: Boyles, S. (n.d.). HEAT STRESS AND BEEF CATTLE. https://agnr.osu.edu.

4 t h A nnu a l Heref o rd Produc tion S ale

LABOR DAY – MONDAY – SEPT. 6, 2021

Black River Farm Darlington, MD 443-866-1037

Windy Way Farm Boyd, MD 240-687-3721

Hausner Cattle Co. Thomasville, PA 717-461-1737

Great Meadows Show Cattle Laytonsville, MD 301-672-7695

Deep Run Farm Hampstead, MD 410-259-8647

Scarborough Farm Denton, MD 443-786-6438

Catalogs on request Visitors welcome!

Jay and Shelly Stull | 10718-A Liberty Rd., Frederick, MD 21701 301-898-8552 | eastsidehereford@comcast.net Hereford.org

August 2021 |

| August 2021

Hereford.org

August 2021 |

Nutrition

Management

Replacement Reproduction

Heifer Options Markets

Custom heifer development is a viable option for some commercial producers. by Bruce Derksen

“I

t can reduce owners’ labor costs, put high quality genetics at their disposal with an artificial insemination (AI) program, and free up resources for cows actually generating revenue,” says Arturo Pacheco, owner of Pacheco Cattle Company in Alma, Kan. “In the right situation, it’s a win-win for everyone.” He is referring to custom heifer development — sending selected heifers or replacement candidates to someone else to develop and breed. Pacheco believes commercial cattlemen use his custom heifer development program for four main reasons. “First, some operators don’t have the infrastructure to implement an intensive AI program,” he says. “Second, they don’t have the knowledge and just aren’t comfortable doing it.” Some producers are unwilling to risk borrowing funds to expand buildings and handling systems to incorporate estrus synchronization or AI capabilities, Pacheco explains. At the same time, many believe they lack the time necessary to fully understand and use these reproductive strategies or to become skilled in selecting and transitioning heifer calves to provide a return on investment. Feed availability and costs are the third reason producers look to Pacheco for his services. Especially in the Southwest, particularly Texas, he notes feedstuffs, such as protein supplements and corn, are often expensive. Pacheco credits his operation’s proximity to ethanol manufacturing plants with helping provide reasonably priced inputs of grass, forages and grain byproducts. Most critically, Pacheco says producers utilizing custom heifer development see the opportunity to expand their limited land base for use by the established herd. “If they send heifers off the ranch or farm it allows them to use the forage resources for a cow in production that’s returning revenue,” he says.

Likewise, Erin Kuck, of Key Cattle Development in Miller, Neb. explains commercial cow-calf producers use her services for multiple reasons including lack of space and shortage of appropriate feed on home ranches. The opportunity to AI with proven sires and ensure easy calving is also high on her customers’ priority list. Each of these operations takes a different nutritional path to developing heifers.

Pacheco Cattle Co.

Pacheco’s multi-breed development program primarily relies on pasture and forage, so he needs to match the size of heifer groups sent by clients with available grass and hay crops. He operates on leased ground and prefers grass where the landlord will allow him to run a bigger calf.

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Often, Pacheco uses a double-stock grazing approach on Flint Hills grass. He turns out yearlings weighing approximately 650 pounds, at double the stocking rate from May 1 to Aug. 1, then rests grass the remainder of the growing season. “Some landlords are content with that type of system, as they don’t want a bigger animal out on their pasture,” Pacheco says. “We try to make the most of the grass we have. If a landlord will let us run heifers or calves on it, we will, but that’s not always the case.” Although landlord requirements dictate the number of cattle Pacheco runs during the summer, through the winter he normally takes in as many heifers as he can support with stockpiled forage. He provides hay and supplement based on forage quality. Depending on results of hay testing, he delivers targeted protein and energybased supplements.

Timing, breeding, services and costs

Pacheco usually begins breeding fall-calving heifers around Thanksgiving or early December. Timing varies for spring calvers, with calving date targets ranging from March through May. Typically, Pacheco likes to have heifers at least 60 days prior to the breeding season so they get used to facilities and the way he handles cattle. Plus, it lends time to correct any nutritional deficits. If necessary, he accepts anything from a weaned calf to females 60 days from breeding. He is flexible and does whatever is needed to get heifers into breeding condition. Heifers are weighed at receiving and hip heights are measured if requested. Disposition issues are addressed. Each heifer receives a breeding soundness examination. If asked, Pacheco is also open to providing clients with genomic testing. Since he doesn’t use a drylot feeding system, Pacheco can’t weigh and calculate exact feed use and efficiency data, but he monitors average daily gains and issues monthly reports with an invoice. Reports break down progress, outline any sickness or health concerns, treatment details and how disposition is improving. For breeding, requested synchronization protocols are initiated, and all heifers are bred AI with semen of the customer’s choice. For instance, a customer might choose one or two AI bulls, which are used to breed heifers at random as they come through the chute. “Others ask us to pick something. For example, they want a Hereford bull. I will narrow it down and present information on potential sires and let them make the final decision,” Pacheco says. Clients provide the cleanup bulls for their heifers. Previously, Pacheco leased bulls to match customer needs, but explains many seedstock producers hesitate to lease bulls. Pacheco uses ultrasound to confirm heifer pregnancy. Customers choose whether open heifers go to the auction barn or are returned to them. With his forage-based structure, Pacheco bills a rate per head per day, including all care, labor, feed and minerals. Costs are estimated on an as-fed basis. Separate add-on charges include semen, synchronization, breeding, pharmaceuticals, and any required veterinary visits and procedures. Pacheco covers the cost of pregnancy checking. “We try to get the best bang for everyone’s buck in getting heifers developed,” Pacheco says. “Most will calve in the first 10 to 15 days, keeping the season from stringing out over the full 60-days. Hereford.org

The potential is there to get them bred on the same day, condensing the calving window and reducing labor. “If it fits in your program and is affordable to you, I think custom heifer development is a really wise decision.”

Key Cattle Development

“We do pelvic measuring on most, and some get culled for inadequacies,” Kuck says. “We make recommendations and give our thoughts on culling, but we let the owners make the final choices.” Culls either go to market or are fattened and sold later. Feed data is accessible, but Kuck prefers clients to focus on body condition scores (BCS). “I feel people get caught up in feed efficiency and conversion, and it doesn’t really pertain to what we’re trying to do,” Kuck explains. “We have all of the data, but what we look at most is BCS.” Key Cattle Development costs are calculated on a per-day basis but are variable to many factors. Most fall in the range of $2.20 to $2.50 per day but are influenced by such aspects as inputs, number of times heifers are bred, feed consumption, overall heifer health status and any extra labor.

Most of the heifers clients bring to Key Cattle Development are homegrown, but a few are purchased females clients want backgrounded and bred. Some clients use genomic testing to help them determine which heifers to send for development, Kuck adds. She likes to receive heifers 90 days prebreeding to allow time to transition into the correct physical shape, complete branding if necessary, and plug any holes in the vaccination program. Her 100% drylot program handles approximately 1,300 commercial heifers in 23 pens. Developing more than just heifers Breeding normally consists of synchronization While she develops heifers, Kuck stresses using melengestrol acetate (MGA), followed by that a large part of her operation is based on heat detection and AI over two or three cycles to developing relationships with her customers a maximum 60 days. Arturo Pacheco, owner of Pacheco Cattle and clients. “Some operators know what they want Company at Alma, Kan., says reasons clients send heifers to him for custom development and “I like to think we here at Key Cattle and ship semen to us. Some ask our opinion, breeding include the chance to use AI sires, feed Development handle heifers and owners,” she and we pick it out together. A few just let us availability and utilizing more of their feed for the says. “Of course, the longer we work with choose,” Kuck explains. “We use different semen established cow herd. somebody, the more we get to know what they companies and focus on proven calving ease like and what their herds consist of. Then, it bulls and all-around, high-quality sires.” starts to get easier. It takes years to establish.” No cleanup bulls are used. Pregnancy checking is done 30 to 45 Pacheco says many customers are unable to implement AI to days post breeding. The entire process takes roughly 180 to 200 upgrade genetics or don’t have the required grassland to run a few days, although Kuck is flexible with meeting specific needs. heifers destined for their own herds. The entire objective of Culling, Services Provided and Rates Pacheco Cattle Company focuses on the needs of the owners, Throughout the process Kuck monitors closely for docility and poor he adds. conformation, including feet and legs.

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Hereford.org

SIRED BY: TH 533B 174E Big Country 537G ET (Topp Herefords 2020 high selling bull), GKB 88X Ribeye 327B MHPH 106A Frontier 112F RSK 190B Forester 62F We also have show heifer prospects available, along with a consignment to the Ladies of the Royal Sale. August 2021 |

| August 2021

Hereford.org

August 2021 |

Management

Parched Significant drought is forcing cow liquidation in some areas. by Cristin Tavernaro

Markets

rought conditions improved across the United States since the beginning of the year. However, it encompasses more of the nation than last year and continues to force cow liquidation in parts of the West, Southwest and Northern Plains. Overall, 61% of the nation was classified from abnormally dry to exceptional drought, according to the U.S. Drought Monitor for the last week of June. That was 16% more than a year earlier but 5% less than when the year began. That same week, extreme (D3) or exceptional (D4) drought conditions prevailed across 22% of the country, compared to 2% a year earlier.

Pasture conditions

The U.S. Department of Agriculture (USDA) assesses weekly pasture and range conditions during the growing season as very poor, poor, good or excellent. This year’s season began with a record low level of pasture and range rated as good or excellent. Pasture and range classified as poor or very poor was record high, according to USDA and an American Farm Bureau Federation (AFBF) analysis. For more recent perspective, 41% of the nation’s pasture and range was poor or very poor the week ending June 27, according to the USDA Crop Progress report. At the time, AFBF reported, “Arizona has the worst conditions in the continental U.S., registering nearly 90% of pasture and rangeland at poor to very poor, with North Dakota and Utah close behind at 75% and 71%, respectively.” Katelyn McCullock, director and senior agricultural economist at the Livestock Marketing Information Center, says this drought has built over the last year and a half and has affected hay production in the Western U.S. “May 1, 2021 hay stocks were down almost 12% below last year,” McCullock says. “If you look at that on a state-by-state basis,

Current drought is forcing cow liquidation decisions in some areas, besides limiting forage and hay production.

especially west of the Rockies, you have hay stocks that were down over 40% in several states.” Although drought and forage growing conditions vary between regions and locations, the current drought means more producers this year were already forced to sell cattle or are in the process of considering the option.

Slaughter numbers on the rise

“It appears that herd liquidation is already happening and more can be expected,” says Derrell Peel, Extension livestock marketing specialist at Oklahoma State University (OSU), in his mid-May market comments. “Poor pasture conditions now, reduced hay

stocks and limited potential for pasture and hay production all suggest that additional beef cow herd liquidation is imminent.” Average weekly beef cow slaughter the first half of May was 13% to 14% more than the previous six weeks, according to Peel. However, he said it was too soon to project the ultimate drought impact on the inventory heading into next year. Through June, McCullock noted beef cow slaughter was 10.2% higher than last year. McCullock points out beef cow slaughter increased during the fourth quarter each of the last two years. She says the primary difference this year is elevated numbers are being seen much earlier, and some producers are culling before the breeding season because of dwindling feed resources. “I think that points to what the conditions are like out there for carrying capacity,” she says. “I would expect to see another round of higher beef cow slaughter again in the fourth quarter.” If drought accelerates the liquidation phase of the cattle cycle, then McCullock says fewer cattle numbers should support higher fed cattle prices the next two to three years.

Considering options

Several factors weigh on producer liquidation decisions. One main driver is what cattle producers expect on the other side of the drought. Some producers in drought-afflicted regions already liquidated some of their cow herd. Others are weighing the option between liquidation and feeding their way through the drought. Keep these factors in mind when considering the latter: Hay resources: With drought conditions being widespread, it is likely cattle producers will need to find additional hay resources if they are unable to produce their own. Utilizing state Extension hay directories and forage calculators can be useful for finding additional hay and understanding how long current supplies will last. For instance, the Noble Research Institute mobile application, Ag Tools, includes a hay ring waste calculator to calculate the amount and cost of hay wasted based on the type of ring feeder used. Feed costs: Much like hay, feed is another resource and cost to calculate. Feed costs grew exponentially in the first part of 2021, McCullock says. This can be a concern if you are supplementing feed. Producers should determine how much feed will be needed and for how long. Luckily, there are also digital resources to calculate feed usage, rations and costs through state Extension websites. For example, South Dakota State University Extension offers a feed value calculator or a feed cost comparison tool, both available at Extension.SDState.edu/Feed-Nutrient-Calculator. Producers can also compare current feed costs to what they could sell their cattle for in the future. Not only will fed cattle prices rise because of a smaller calf crop, so will calf and feeder cattle prices over the next several years, McCullock says. Timing will be key when deciding when to market calves or cull cows, she says. Producers could consider holding on to cows and capitalizing on the higher prices later. “These are going to be some fairly volatile markets this year,” McCullock says. “So if they are considering retaining ownership on calves, knowing those feed costs is going to be pretty important.” OSU Beef Extension provides a downloadable decision tool titled “Sell Cows Now or Later?” to help producers compare the advantages of selling cows or incurring costs while waiting for new market opportunities. Heifer development programs: If available, McCullock says utilizing heifer development programs could be an option for some. This would allow producers to develop heifers without using their own feed and pasture resources.

Sources: Nepveux, Michael (2021). Severe Drought Leads to Record Levels of Negative Pasture and Rangeland Conditions. www.fb.org.

| August 2021

Hereford.org

Lot 23

Lot 23A

CROUCH FLOSSIE 169C 504 811

Calved: Jan. 30, 2018 Sire: CMF 70Z CHAMBER 169C MGS: KCF BENNETT REVOLUTION X51 CE -3.0; BW 3.5; WW 59; YW 96; MM 21; M&G 51; REA 0.43; MARB 0.23; CHB$ 130 • Bred AI on April 18, 2021 to EFBeef BR Validated B413, then pasture exposed April 24 to July 24, 2021, to NJW 144Y 57C Wow 68E. Safe in calf.

CROUCH JILL 68E 811 113

Calved: Feb. 3, 2021 Sire: NJW 144Y 57C WOW 68E MGS: CMF 70Z CHAMBER 169C CE -1.3; BW 3.5; WW 60; YW 99; MM 26; M&G 57; REA 0.60; MARB 0.21; CHB$ 118 • Sells open.

Lot 24A

ETPHA Sale contacts: Dale Stith, Auctioneer — 918-760-1550 Kathryn Ingram, ETPHA President — 423-337-1383 Tommy Coley, AHA — 815-988-7051

View catalog online at: www.hereford.org

CROUCH JANE 169C 828 123 {HYP,MDP}

Lot 24 CROUCH FLAVIA 343A X225 828 {HYP,MDP}

Calved: Feb. 28, 2018 Sire: JC HOMETOWN VICTOR 343A ET MGS: JWR LPH P416 MCCORMICK 105T CE 3.0; BW 2.6; WW 59; YW 94; MM 31; M&G 61; REA 0.46; MARB 0.27; CHB$ 130 • Bred AI on April 18, 2021 to UPS Endure 8474 ET, then pasture exposed April 24 to July 24, 2021, to NJW 144Y 57C Wow 68E. Safe in calf.

Calved: Feb. 10, 2021 Sire: CMF 70Z CHAMBER 169C MGS: JC HOMETOWN VICTOR 343A ET CE -0.7; BW 2.9; WW 64; YW 99; MM 34; M&G 66; REA 0.49; MARB 0.21; CHB$ 134 • Sells open.

Russell Crouch 1737 Airport Lake Rd., McMinnville, TN 37110 931-273-5819 racrouch@blomand.net

For more information, visit www.easttnpolledhereford.org or call Mitch Ingram 423-337-1074

WALKER LASS 8474 761E 1305

Lot 30A

Calved: Feb. 3, 2021 Sire: UPS ENDURE 8474 ET MGS: WALKER JH PREDICTOR Z302 4207 CE 7.2; BW 2.3; WW 58; YW 92; MM 26; M&G 55; REA 0.49; MARB 0.37; CHB$ 122 • Lots of pigment and style in this heifer calf. OCV.

Lot 30 WALKER LASS 4207 515 761E Calved: Feb. 22, 2017 Sire: WALKER JH PREDICTOR Z302 4207 MGS: KCF BENNETT INFLUENCE Z80 CE 4.8; BW 2.7; WW 66; YW 105; MM 24; M&G 57; REA 0.56; MARB 0.26; CHB$ 122 • Pasture exposed April 12 to July 15, 2021 to Pyramid Daybreak 9175. Safe in calf.

Lot 29 BMF BELLE 4R A57 0513

WALKER DONNA 5100 122E 095H

{DLF,HYF,IEF,MSUDF,MDF} Calved: April 10, 2020 Sire: MCR FLINT HILLS 10Y 5100 ET MGS: WALKER AUTHOR X51 W19 332 CE 6.2; BW 1.2; WW 56; YW 82; MM 30; M&G 58; REA 0.51; MARB 0.18; CHB$ 104 • Pasture exposed June 6 to July 31, 2021, to Walker Hammer 722 417B 055H. Safe in calf.

Lot 31

Lot 31 Hereford.org

Calved: Sept. 3, 2015 Sire: MSU TCF REVOLUTION 4R MGS: KJ HVH 33N REFRESH 483T ET CE -0.4; BW 3.8; WW 58; YW 95; MM 20; M&G 49; REA 0.50; MARB 0.07; CHB$ 109 • Sells with a February bull calf, sired by WLKR JH Jam 9206 0513 1237. Pasture exposed March 1 to June 25, 2021, to F Final Test 722. Safe in calf.

Eric Walker and Family P.O. Box 146 • Morrison, TN 37357 Eric’s cell 931-607-6356 • Cody’s cell 931-607-0337 Lot 31 wphf@blomand.net WalkerHerefordFarm.com

August 2021 |

NCF 323E BINDI 2003

Calved: April 1, 2020 Sire: CMF 26U EASY BLEND 323E MGS: SHF VISION R117 U38 CE 0.1; BW 4.1; WW 59; YW 91; MM 23; M&G 53; REA 0.30; MARB 0.20; CHB$ 116 • Bred AI July 20, 2021 to Boyd Ft Knox, then pasture exposed July 21 to Aug. 15, 2021 to a registered Angus bull.

Lot 27

NCF 323E VINCA 2051

Lot 11

Calved: Sept. 20, 2020 Sire: CMF 26U EASY BLEND 323E MGS: NJW R125 67M RADAR 71T ET CE 5.4; BW 0.4; WW 53; YW 87; MM 23; M&G 50; REA 0.2; MARB 0.25; CHB$ 128 • Sells open.

Lot 26

NCF MS NASDAQ 1821 {HYP,MDP}

Calved: Aug. 22, 2018 Sire: NJW 137X 10Y HOMETOWN 69D ET MGS: PW MOHICAN NASDAQ P316 CE 4.4; BW 2.0; WW 48; YW 77; MM 23; M&G 47; REA 0.47; MARB 0.16; CHB$ 114 • Sells with January bull calf at side.

NCF 323E ALEXA 2050 {HYP}

Calved: Sept. 21, 2020 Sire: CMF 26U EASY BLEND 323E MGS: CMF 314E UTOPIA 23U CE 2.6; BW 1.9; WW 57; YW 91; MM 21; M&G 50; REA 0.27; MARB 0.27; CHB$ 132 • Sells open. Halter broke.

Lot 12 -W- 49C DIXIELAND ACE 1020

Lot 25

Calved: Oct. 18, 2020 Sire: PCC 3055 49C ACE 7115 MGS: TRM 8066 TRADITION 4178 ET CE 5.4; BW 1.3; WW 51; YW 81; MM 26; M&G 52; REA 0.50; MARB 0.21; CHB$ 135 • Sells open. Dehorned

Notchey Creek Farms Mitch and Kathryn Ingram 3149 Old Hwy. 68 • Madisonville, TN 37354 Kathryn 423-337-1383 notcheycreekfarms123@yahoo.com

Bar W Cattle Co.

Brandon West 133 Willowbrook Drive • Tellico Plains, TN 37385 • 423-572-2582

For more information, visit www.easttnpolledhereford.org or call Mitch Ingram 423-337-1074

Lot 8 Lot 64 CPH MS DOMINO 144Y B420 {HYP,IEP}

Calved: Sept. 14, 2014 Sire: CL 1 DOMINO 144Y 1ET • MGS: BF 2490 ADAM 8140 CE 0.1; BW 4.1; WW 50; YW 90; MM 20; M&G 46; REA 0.25; MARB 0.02; CHB$ 95 • Bred AI on March 12, 2021, to CL 1 Domino 942G, then pasture exposed April 15 to Aug. 26, 2021, to CPH Mr Banker H002.

Lot 65 CPH MS GOLDEN TREND 18U B411 {IEP}

Calved: Sept. 10, 2014 Sire: GOLDEN OAK OUTCROSS 18U MGS: FELTONS LEGEND 242 CE 5.; BW 1.5; WW 49; YW 71; MM 28; M&G 52; EA 0.43; MARB 0.20; CHB$ 112 • Bred AI on Nov. 26, 2020, to CHEZ Dante 652D ET. Safe to AI date.

Also selling... Selling 2 BWF Heifers

Lot 67A

Lot 62 CPH MR BOND MAXIUM 8Y H007 {DLF,HYF,IEF,MSUDF,MDP} Calved: Feb. 24, 2020 Sire: NJW 73S W18 HOMEGROWN 8Y ET • MGS: GOLDEN OAK OUTCROSS 18U CE 12.0; BW -0.4; WW 49; YW 70; MM 43; M&G 67; REA 0.33; MARB 0.23; CHB$ 108 • Homegrown son that is smooth made and ready to go to work.

Lot 66 CPH RUBY ELEANOR 8Y E715

Cunningham Polled Herefords Larry and Michelle Cunningham 1075 Cunningham Rd. • Spring City, TN 37381 423-605-9241

| August 2021

{DLF,HYF,IEF,MSUDF,MDF} Calved: Sept. 14, 2017 Sire: NJW 73S W18 HOMEGROWN 8Y ET MGS: FELTONS 517 CE 12.5; BW 0.2; WW 45; YW 78; MM 34; M&G 57; REA 0.27; MARB 0.26; CHB$ 124 • Bred AI on Jan. 2, 2021, to KR QR Endure 18072, then pasture exposed from May 10 to Aug. 26, 2021, to CPH Mr Banker H002.

Lot 61 CPH MS COURTNEY LEGEND H022 {DLF,HYF,IEF,MSUDF,MDF} Calved: Oct. 12, 2020 Sire: FELTONS LEGEND 242 • MGS: H L1 DOMINO 3053 ET CE 3.7; BW 1.4; WW 46; YW 72; MM 22; M&G 45; REA 0.43; MARB 0.14; CHB$ 97 • Halter broke and ready to go.

Hereford.org

RF WINONA 7126 ET

Lot 10

Calved: Jan. 26, 2017 Sire: H WCC/WB 668 WYARNO 9500 ET MGS: NJW FHF 9710 TANK 45P CE -0.9; BW 2.8; WW 44; YW 73; MM 27; M&G 49; REA 0.43; MARB 0.07; CHB$ 105 • Bred AI on May 22, 2021, to JDH AH Prominent 21G ET, then pasture exposed to BF Recon 1H ET.

DAY TH 7127 MASTERPLAN

Lot 10A

Calved: March 20, 2021 Sire: TH MASTERPLAN 183F MGS: H WCC/WB 668 WYARNO 9500 ET CE 2.2; BW 2.1; WW 53; YW 94; MM 28; M&G 54; REA 0.43; MARB 0.23; CHB$ 125

Lot 37

NCF HHF MISS WW ROCK 1651 {HYP}

Calved: Aug. 2, 2016 Sire: THM 100W ROCK SOLID 3007 ET MGS: BOYD WORLDWIDE 9050 ET CE 3.5; BW 1.6; WW 51; YW 81; MM 27; M&G 53; REA 0.41; MARB 0.11; CHB$ 106

Lot 9

Lot 9A

DAY C 5280 LITTLE LAD 6108 {HYP} Calved: Dec. 17, 2020 Sire: C 2052 5280 LAD 6107 ET MGS: THM 100W ROCK SOLID 3007 ET CE 4.0; BW 1.9; WW 51; YW 81; MM 23; M&G 48; REA 0.45; MARB 0.09; CHB$ 102

Day Ridge Farm

SLF 1606 MS 970

Calved: March 10, 2019 Sire: SLF TRM P037 BIG CAT 1513 MGS: CHURCHILL RED BULL 200Z CE 2.0; BW 2.7; WW 51; YW 82; MM 28; M&G 53; REA 0.23; MARB 0.00; CHB$ 92 • Bred AI on June 4, 2021, to NJW 133A 6589 Manifest 87G ET, then pasture exposed June 10 to July 26, 2021, to UPS Endeavor 9388 ET.

Chapman Cattle Co., LLC Ryan Chapman 2090 Old Airport Road • Nunnelly, TN 37137 615-335-3187

Jason and Emmy Day 361 Browing Rd. • Telford, TN 37690 • 423-791-4458

For more information, visit www.easttnpolledhereford.org or call Mitch Ingram 423-337-1074

Lot 2 JC L1 LADY 5215 914G {DLF,HYF,IEF,MSUDF}

Calved: Sept. 28, 2019 Sire: B&D L1 DOMINO 5215 • MGS: BAR S LHF 028 240 CE 6.9; BW 1.6; WW 52; YW 85; MM 33; M&G 59; REA 0.21; MARB 0.26; CHB$ 130 • Dehorned • Bred AI on March 3, 2021, to LW 3006 Advance 727E ET. Safe in calf.

Lot 1

RF EMMA BELLE 0026

Calved: Nov. 6, 2020 Sire: C 4038 BELL AIR 8057 ET MGS: JDH VICTOR 719T 33Z ET CE 2.5; BW 3.5; WW 61; YW 107; MM 37; M&G 68; REA 0.47; MARB 0.09; CHB$ 120 • Super cow prospect. Sells open.

Lot 5

JC L1 SENSA LADY 718E 926G{DLF,HYF,IEF,MSUDF}

Calved: Oct. 16, 2019 Sire: JC SENSATION DOMINO 240 718E • MGS: BAR S LHF 028 240 CE 4.8; BW 2.1; WW 49; YW 90; MM 33; M&G 57; REA 0.42; MARB 0.26; CHB$ 136 • Polled • Pasture exposed Feb. 1 to March 1, 2021, to JC Advance 3297A 943G ET. Safe in calf.

Jim and Kay Coley 140 Morgan Rd. • Lafayette, TN 37083 615-804-2221 Hereford.org

Lot 6

RF 6107 MS ADVANCE 0032

Calved: Nov. 30, 2020 Sire: C 2052 5280 LAD 6107 ET MGS: HH ADVANCE 5104R CE 3.3; BW 2.3; WW 53; YW 89; MM 23; M&G 49; REA 0.36; MARB 0.11; CHB$ 109 • A very complete heifer and super cow prospect. Sells open.

Mike Rogan 1662 McKinney Chapel Rd. • Rogersville, TN 37857 423-272-5018 • 423-754-1213 Cell roganfarm@yahoo.com August 2021 |

Management

Markets

Beware

Unintended Consequences There are no simple solutions to fix cattle markets, if they need to be fixed. by Wes Ishmael

arkets have no conscience. They don’t care who wins Beef prices soared amid scarcity caused by recent black swan or loses. events that disrupted beef packing and processing. Those include Left alone, markets find their way, rationing supply and the 2019 fire that shuttered the Tyson plant at Holcomb, Kan., demand in an extraordinarily effective fashion, no matter the shocks. for several months, as well as the pandemic that took hold in That’s worth keeping in mind amid the seeming disconnect 2020. To lesser degrees, last winter’s widespread, frigid storm between beef and cattle prices the last couple of years. and the more recent cyber attack on JBS also disrupted beef “Cattle producers are frustrated, and with good reason. In production. sale barns and state meetings across the country, we’re hearing Beef prices increased following each of those events because less the same story of sky-high input costs and intense market beef was available for purchase relative to consumer beef demand. volatility. Across the industry, there’s a consensus that market At the same time, fed cattle prices declined significantly in dynamics which consistently squash producer profitability are not the near term and remained capped because packer demand for sustainable for live cattle or beef producers,” said Jerry Bohn, cattle declined. president of the National Cattlemen’s Beef Association (NCBA) in Both occurred because of something economists refer to as June. “As members of Congress create policy that directly impacts derived demand. Broadly, derived demand is demand for a product, business conditions for our producers, it is critical that they which stems from demand for another product. consider the grassroots input and firsthand experiences of folks In the case of cattle and beef, different derived demand exists on the ground. Our letter provides that perspective and reinforces at various intersections of the cattle and beef supply chain. For how urgently we need something to shift here to strengthen the instance, derived demand by grocers reflects the prices they are security of the beef supply chain. NCBA has strong working willing to pay for a given quantity of beef at the wholesale level. relationships with members on both sides of the aisle, we have At the other end, derived packer demand reflects prices they are grassroots policy to back the actions we outlined today, and willing to pay for a given quantity of fed cattle. As seen during we hope the conversation in the black swan events, derived Washington around these critical demand at each intersection can The core point is that while cattle policy areas will progress quickly.” run in opposite directions. Beef The letter Bohn referred to prices increased, encouraging prices, beef prices, and estimated was one NCBA sent — with more beef production. Fed cattle margins in the industry certainly the support of 37 affiliate state prices declined because packing cattle organizations — urging the capacity declined and packers differed in recent years from 2014, it leadership of the U.S. Senate and could not process more cattle, is dangerous and inaccurate to assert House Agriculture Committees to despite the economic incentive address critical areas of concern in to do so. this simply reflects changes in how fed the cattle and beef industry. Those “Cattle are not beef. Cattle issues included beef processing are one of several inputs into beef cattle are marketed. capacity, labor policies affecting production. Other major inputs — Glynn Tonsor the beef processing workforce, include labor, physical capital K-State agricultural economist the need to reauthorize Livestock and technology. These inputs are Mandatory Reporting and calling always seeking, but never finding, for the U.S. Department of Justice to complete its ongoing the perfect balance between one another. This creates cycles. investigation into the meatpacking sector. Input imbalances are communicated through prices, whether “I understand the frustration. I’ve owned and bred cattle that’s cattle prices, wages or investments,” Aherin explained. most of my life, and I have friends and family that make a living “Over the past several years, extreme and unexpected events have ranching and feeding cattle. However, with stakeholders that severely restricted several of these inputs. For example: facilities in are invested throughout the entire supply chain, from rancher the August 2019 Tyson plant fire and labor during the pandemic. to packer to retailer, I have to look at the beef industry from A working market sends price signals to adjust. These same price an objective, analysis-based perspective,” said Dustin Aherin, signals created record high cattle prices and packer losses in 2014 a RaboResearch animal protein analyst for Rabobank. This and 2015.” was in testimony during a June hearing before the U.S. Senate Pick the target Agriculture Committee. That hearing came under the heading Depending on who’s manning the soapbox, there are lots of other of “Examining Markets, Transparency and Prices from Cattle reasons for cattle price woes, from U.S. beef imports and exports Producer to Consumer.” to Country of Origin Labeling to packer concentration and a host Layers of demand of others. Plus, these distinctly separate issues often are cobbled Gazing through an objective lens, economics explain how beef can together as one and hurled into the fray of debate. be worth so much at the same time cattle can be worth so much less Identifying whether there are specific problems and potential in relative terms. remedies requires more singular focus. Supply and demand is easy to grasp in general terms. For instance, much ongoing industry discussion and proposed The scarcer the supply of a particular good, relative to static legislation revolves around negotiated cash price discovery or increasing demand, the higher the unit price of that product. (price discovery). Increase demand enough and unit prices can also increase for a Keep in mind price discovery is different than price determination. constant or growing supply. “Price discovery is the process of buyers and sellers arriving at Reality is more complex because seemingly related products a transaction price for a given quality and quantity of a product experience different levels of supply and demand. Cattle and beef at a given time and place,” explained Ted Schroeder, agricultural serve as sterling examples. economist at Kansas State University (K-State) and Clem Ward, professor emeritus at Oklahoma State University (OSU), in “Price

| August 2021

Hereford.org

Determination Versus Price Discovery.” This was during another time in cattle history when cattle prices were low. “Price determination is the interaction of the broad forces of supply and demand that determine the market price level,” according to Ward and Schroeder. “It shows the interaction of a supply curve and a demand curve to determine the general price level.” In other words, you can discover a transaction price with more confidence through increased price discovery, but it does nothing to change overall price levels — it alters neither product supply nor product demand. “It’s not clear we have a price discovery problem. We have thinner cash markets, but there is no indication of a persistent price discovery problem at this point,” says Derrell Peel, OSU Extension livestock marketing specialist. Even so, various legislative proposals seek to mandate specific levels of regional cash trade each week, while organizations like NCBA and some affiliates continue to pursue voluntary efforts to bolster cash transactions. Termed the 75% plan, the voluntary NCBA framework sets cash transaction levels by region. If 75% of the level isn’t met 75% of the time, then a virtual trigger is tripped, inching the organization closer to pursuing a mandated approach. At the beginning of July, the Texas Cattle Feeders Association (TCFA) released data indicating the voluntary approach was working in its region. “TCFA members have surpassed levels established in the NCBA plan. More specifically, our members averaged 13,681 head per week in Q2 of 2021, 10,893 head per week in Q1 of 2021 and 9,593 head per week in Q4 of 2020 compared to the TCFA goal of 9,750 head in the NCBA plan. By any measure, we have proven that an industry solution to increasing negotiated trade will work,” explained TCFA chairman Scott Anderson in the July 2 TCFA Newsletter. “We do not need a government mandate and all the unintended consequences that could result. Our members have clearly demonstrated their commitment to increasing negotiated trade and improving price discovery. We want the market to work and will continue to also focus on leverage and competition issues that are negatively impacting the market.”

Alternative marketing arrangements serve consumers

Debate about cash price discovery often includes Alternative Marketing Arrangements (AMAs) because the industry’s use of them diluted spot cash trade. Think in terms of marketing methods,

Table 1: How fed cattle are traded 2014

2019

2020

Negotiated

23%

21%

23%

Formula

58%

66%

65%

Data Source: Glynn Tonsor, Kansas State University

such as grids and formulas. AMAs typically utilize a negotiated cash price discovered elsewhere as a base before applying pre-determined premiums and discounts. So, they utilize cash prices but don’t contribute to cash price discovery. Glynn Tonsor, K-State agricultural economist, provided perspective of AMA use during the Senate Agriculture Committee hearing. He noted 23% of domestic fed cattle traded on a negotiated basis in 2014, while 58% traded via formulas, an AMA. Negotiated transactions accounted for 21% of the fed cattle traded in 2019 and 23% in 2020. Those same years, formula transactions accounted for 66% and 65%, respectively. Extensive research documents reasons why AMAs grew more popular than the negotiated cash market as a means of trading fed cattle. In fact, Congress mandated that the Grain Inspection and Stockyards Administration (GIPSA) conduct an investigation more than a decade ago. Completed in 2007, it was the GIPSA Livestock and Meat Marketing Study (GLMMS). “In aggregate, restrictions on the use of AMAs for sale of livestock to meat packers would have negative economic effects on livestock producers, meat packers and consumers,” according to the study. According to the GIPSA study, benefits to producers and packers include: cost management, risk management, market access, assured quality and consistency, and cost savings Stephen Koontz, an agricultural economist at Colorado State University, served as lead economist for the GIPSA effort. Subsequently, he conducted the pioneering Price Discovery Research Project (PDRP) completed a few years ago. According to Koontz’s PDRP and subsequent research, fed cattle forward contracts benefit those that use them $15-$25 per head. The use of formula arrangements benefits those that use them $25-$40 per head. That’s why AMAs overtook cash trade as the preferred marketing mechanism. continued on page 44...

Figure 1: Annual Fed Cattle Slaughter Total Cattle Inventory, 2000-2020 Figure 2. Annual Fed Cattleand Slaughter and Total Cattle Inventory,

2000-2020 100,000

32,000

98,000

30,000

Thousand Head

28,000

94,000

26,000

92,000

24,000

90,000 88,000

22,000

Thousand Head

96,000

86,000 20,000

84,000

18,000

82,000

Federally Inspected Steer and Heifer Slaughter (LHS)

Jan 1 All Cattle & Calves (RHS)

Source: USDA NASS, LMIC, Rabobank 2021

The Relationship Between Cattle and Beef Prices Hereford.org

August 2021 |

Packers are margin operators. Thus, operating costs influence the spread between cattle and beef prices, as packers attempt to capture some profit above operating costs. As operating costs

... Beware Unintended Consequences continued from page 43

“The main beneficiaries of these relationships are the cow-calf decline to 100% in 2023 through fewer fed steers and heifers but producing sector and the U.S. consumer. We have known this for a also through expected capacity expansion.” long time, and we have solid empirical evidence,” Koontz explained Announced plans for new or expanded beef packing facilities, in a letter to NCBA last year. if fulfilled, would add at least the equivalent of one new large More simply, AMAs came into being at the behest of producers packing plant. who wanted to be paid based on the value of cattle they brought to “If all of the announced plans for plant construction and market, rather than receiving the average same-for-all price that used expansion come to fruition, 7,000 to 8,000 head of daily fed cattle to define the market. capacity and 1,500 to 2,000 head of daily non-fed capacity could “The core point is that while cattle prices, beef prices and estimated be added to the U.S. beef industry over the next five years,” Aherin margins in the industry certainly differed in recent years from 2014, said in his Senate testimony. “Most all of the greenfield construction it is dangerous and inaccurate to assert this or new entrant plans are small to medium simply reflects changes in how fed cattle sized (500 to 1,500 head per day capacity), are marketed,” Tonsor explained in Senate supply chain coordinated, and focused on It’s not clear we have a testimony. “Rather, in my opinion, consistent product differentiation. If these smaller price discovery problem. with a large and ever-growing body of plants are going to compete with the published research, core differences in supply efficiency, economic scale and scope of We have thinner cash and demand underlie these market changes. the large incumbents, they will have to be Stated directly: Without contemporary use of successful in these supply chain relationships markets, but there is no AMAs, I believe cattle prices would be lower as and product differentiation.” indication of a persistent production efforts would not align as well with Expanding packing capacity is not for consumer demands.” those with faint hearts or shallow pockets. price discovery problem at Consider that as AMA use grew, so did “The new plant costs that I have been using this point. industry focus on meeting consumer demand. are $100 million to $120 million for every The most glaring example comes in the 1,000 head of daily capacity, although with — Derrell Peel fact that 83% of fed cattle under federal the recent rise in construction costs and OSU Extension livestock inspection graded Choice and Prime last year. looking at some of the recent new plant marketing specialist In 2006, it was 54%. announcements, those numbers seem to “We produce more high-quality beef and be creeping higher,” Aherin said. “Then, consumers continue to say they want more,” a new endeavor must meet regulatory said Randy Blach, CattleFax CEO during this year’s International requirements, build a labor force, and keep enough cash on hand to Livestock Forum hosted by Colorado State University and the absorb losses. It’s not just about building facilities, it’s about building National Western Stock Show. Based on the U.S. Consumer Beef a business model.” Demand Index, he said domestic consumer beef demand last year With current drought conditions in mind, if the beef cow herd was the strongest in more than 30 years. declines by 2% or less, Aherin said there was opportunity for profitable “I encourage the industry to proceed forward, in a manner that expansion of about 5,000 head per day of packing capacity expansion. does not deteriorate economic benefits of the industry’s evolution in First, take careful aim recent decades, to improve beef quality and align effort with beef As producers, grassroots organizations and lawmakers consider demand signals,” said Tonsor, in his testimony. “This pursuit can policies and programs aimed at changing various cattle market also include regularly assessing the viability of ways to enhance the components, Tonsor urges caution and careful deliberation. information content available on actively negotiated cattle and/or “As economists, we are sincerely concerned about unintended consider increased use of alternatives to traditional, spot markets in establishing base cattle values.”

Packing capacity imbalance

Arguably, one issue has been at the root of market frustration over the past two years. That issue is operational beef capacity relative to the supply of cattle in need of harvesting. Not just shackle space, but the labor required. “Perhaps no relationship is currently more central to economic discussions in the U.S. beef cattle industry than the relationship of fed cattle inventories to processor capacity,” Tonsor testified. “This relationship is ever-evolving, reflecting cattle cycles, drought-induced liquidation, investment interest and many other dynamic factors,” Tonsor explained. “To briefly summarize, prior to 2016 it was estimated for many years that there was more processing capacity than fed cattle inventories. That relationship subsequently changed, such that since 2016, fed cattle inventories have often exceeded operational capacity to process them. The Holcomb plant event of 2019 and developments during the COVID-19 pandemic occurred with this backdrop of fed cattle inventories being large relative to operational processing capacity. Economists expect lower fed cattle prices and higher beef prices when a system is at or near operational capacity. On balance, that is what we have observed in markets. “Going forward, it is generally expected fed cattle volumes will decline and some physical processing capacity may be added; these are also expected market evolutions.” In other words, the imbalance between fed cattle supplies and operational beef packing capacity is what Tonsor terms a relatively recent phenomenon. Supply chain disruptions magnified a situation that already existed. For perspective, considering available packing capacity in 2020, for slaughter from Monday through Friday each week, relative to the annual fed cattle inventory, Tonsor says, “We had 12% more cattle than we could process in 2020. We had that with or without COVID … Operational capacity in 2020 was the high-water mark in cattle numbers. Per CattleFax, capacity utilization is projected to

| August 2021

If these smaller plants are going to compete with the efficiency, economic scale and scope of the large incumbents, they will have to be successful in these supply chain relationships and product differentiation. — Dustin Aherin Animal Protein Analyst for Rabobank

consequences,” Tonsor says. “In hindsight, there are most always unintended consequences to any policy change.” As an example, Tonsor believes part of increased AMA use was an unintended consequence associated with Livestock Mandatory Reporting (LMR), which began with the Livestock Mandatory Reporting Act of 1999. The legislation and subsequent amendments require meat packers to report prices and other information about cattle and boxed beef purchases to USDA. It pertains to other livestock, too. Broadly, the idea behind LMR was to provide livestock sellers with more information, in order to assess fair market prices. As sellers and buyers grew more comfortable with data generated through mandatory reporting, Tonsor believes they gained enough confidence to begin using the data in formula pricing. The point of this example, according to Tonsor: “We can’t pretend that we can make policy changes without unintended consequences.”

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Management

Higher Markets

Money Ahead Cattle markets appear poised for a long-awaited run. by Wes Ishmael

hittling through front-end fed cattle supplies — wrought by the pandemic and other supply chain disruptions — proved only slightly more difficult than hog-tying a gnat. By mid-July, though, feedlot market currentness appeared to be within reach. From February through June, feedlot inventories declined by 3.4%, the steepest decrease for that period since 2012, according to Derrell Peel, Extension livestock marketing specialist at Oklahoma State University. He notes the average change in feedlot inventories for those months was an increase of 0.3% from 2016-2020. “Barring some new disruption, feedlot inventories should drop below 2020 and 2019 levels in the next month or two and remain at lower levels going forward,” Peel says. USDA’s Economic Research Service (ERS) forecast the annual average five-area direct fed steer price at $117 per hundredweight (cwt.) in June’s World Agricultural Supply and Demand Estimates (WASDE). Average prices were projected at $120 in the second quarter, $115 in the third quarter and $120 in the fourth quarter. Next year’s forecast annual average price was $121.50. That’s with estimated total beef production this year of 27.90 billion pounds. Next year, WASDE projects beef production to be 565 million pounds less at 27.33 billion pounds. That would be the first yearover-year decline in seven years. “Live Cattle futures are pricing in a contra-seasonal market for the summer and really strong prices in the fourth quarter of 2021 and the first quarter of 2022,” said Andrew P. Griffith, agricultural economist at the University of Tennessee, in his July 2 market comments. At the time, he pointed out the futures market expected Live Cattle to increase $10-$11 between August and September and then climb another $3-$4 by February.

Calf and feeder cattle prices should gain

As cattle supply fundamentals improve, Peel says, “In some sense, time is on our side. Be prepared to be flexible and have the ability to push marketing later.” Glynn Tonsor, agricultural economist at Kansas State University,

believes fall-weaned, spring-born calves should be significantly higher this fall compared to last year. Tonsor ran the numbers the middle of June, using beefbasis.com, for a 6-weight steer selling at auction in Salina, Kan., in the middle of October: $174/cwt. “That would be a strong price, reflecting strong demand for beef and feedlots getting current slowly but surely,” Tonsor says. Even so, he cautions elevated feed costs will likely continue to pressure profit potential for commodity feedlot operators. Through May and the first week of June, ERS analysts noted feeder steer prices (750-800 pounds, basis Oklahoma City) were selling about $10/cwt. higher year over year. In June’s Livestock, Dairy and Poultry Outlook, ERS projected the annual average feeder steer price this year (basis Oklahoma City) at $139.33/cwt. Average prices were forecast at $141 in the third quarter and $143 in the fourth quarter. ERS pegged the average annual price for next year at $144.25.

Beef exports reach record levels

Price support from U.S. beef exports also appears to be increasing. They shattered volume and value records in May, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). U.S. beef export volume soared to a record 133,440 metric tons for the month, up 68% from a year ago, while value increased 88% to $904.3 million. May was the third consecutive month of new value records for beef exports, which had never exceeded $800 million before March of this year. For January through May, exports reached 587,838 metric tons, up 15% from a year ago, while value increased 22% to $3.84 billion. Dan Halstrom, USMEF president and CEO cautions that U.S. labor availability remains a major concern and limitation for the industry. Exporters continue to face significant obstacles when shipping product overseas. Foodservice restrictions also continue to affect several key markets where dine-in service is either suspended or subject to capacity limits and shorter hours. Tourism has yet to return in many countries.

Cattle markets appear ready to turn the corner to the upside, buoyed by declining cattle numbers and increased feedlot currentness.

| August 2021

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USDA projects U.S. beef exports this year to be record large for both volume and value at $7.6 billion, according to the latest quarterly Outlook for U.S. Agricultural Trade. That’s $200 million more than forecasted three months earlier, based on both increased volume and unit values.

Wild cards, as usual

As always, there are plenty of caveats to the price outlook. First, feed prices remain high and volatile. “Feed costs are and will be an issue, but much of that impact is already priced into the feeder cattle market, so when fed cattle prices improve, feeder cattle prices can move with them.” Peel says. In the June WASDE, USDA pegged the season-average price for the new corn crop at $5.70 per bushel. That was before June’s USDA Acreage report, which projected corn planted area for all purposes this year at 92.7 million acres. That would be 1.87 million acres more (+2%) than last year. Still, projected corn carryout remains uncomfortably slim. In the aforementioned WASDE, USDA projected ending stocks for corn at 1.36 billion bushels. If carryout drifts below 1 billion bushels, then Peel says the market will get serious about rationing supply. Inflation also poses corn price risk. “Watch inflation. Commodities are an inflation hedge and can take core commodity prices places they shouldn’t go,” Peel says. Given feed price levels and volatility, Tonsor urges producers to consider protecting downside price risk. As an example, unlike hedging with a futures contract, he points out producers can use Livestock Risk Protection (LRP) insurance for any number of cattle. He adds that fairly recent changes to LRP make it more practical for some to use than it did in the past. “It’s more advantageous to sellers of feeder cattle today,” Tonsor explains. “For instance, you could protect half of your herd with LRP and avoid a catastrophic outcome. Lock in singles and doubles. A lot of lenders like to hear you’re doing that, by the way.”

Texas A&M AgriLife Extension Service. “Total cow slaughter over the same period is the largest since 2013. At that time, the industry was reducing the number of beef cows due mostly to low prices and then the drought in Texas and the Southwest.” More specifically, in the July 5 issue of In the Cattle Markets, Anderson explained beef cow slaughter for the previous three months was the most since 2011 in the region that includes Texas, New Mexico and Oklahoma. It was the most since 2013 for the region including Arizona, California and Nevada. Even so, Anderson points out cull cow prices are higher year over year. “Cull cow prices usually increase from the beginning of the year until mid-year,” Anderson explains. “Southern Plains 85-90% lean cows increased at a normal seasonal rate to about $65/cwt. at the end of June, about $8 higher than last year. National cutter cow prices hit $67 (end of June), also about $8 above a year ago.”

Beef cow slaughter up significantly

Unfolding drought (see Parched, page 38) impacts feed cost and need, of course. It also could force enough cattle to town earlier to create a market bulge. That would slow the pace toward reduced cattle numbers in the near term, but make supplies even snugger further down the road. “Depending on how long the drought lasts and how much cow liquidation there is, it could impact markets beyond 2021,” Peel says. “Over the last three months, beef cow slaughter totaled 818,000 head, the most since the 837,000 during the same period in 2010,” says David Anderson, livestock economist with Hereford.org

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Handle on

HEALTH

Increase Profits with a Shorter Calving Season Utilize estrus synchronization with natural service. by Todd Bilby, Ph.D.

eaping the benefits of a breeding season and subsequent calving season lasting no longer than 60 days, in bull-bred herds, remains a glaring opportunity for more than half of the nation’s beef cow-calf producers. Consider that 54.4% of all beef operations had calving seasons lasting more than three months in 2017, according to USDA’s National Animal Health Monitoring Service (NAHMS). NAHMS Beef 20171 also reported that 76.8% of beef heifers and 92.9% of beef cows were bred only through natural service, with no artificial insemination (AI) prior to turnout.

Benefits of a short calving season

Breeding all cows and heifers to calve within a relatively short period of 45 to 60 days, and getting more

of them to calve within the first 21 days of the calving season leads to: • Increased weaning weights – if a calf is gaining 2.5 pounds per day, then each 21-day delay in conception results in more than a 50 pound loss in weaning weight. • Improved calf crop uniformity. • When heifers and cows calve early in the season, they are more likely to be cycling at the start of the next breeding season. Benefits include more calves born in the first 21 days of the subsequent calving season and reduced culling of cows due to breeding failure. • Other advantages include a more focused period of monitoring cows for dystocia and calves for early health problems (e.g. neonatal diarrhea).

How to shorten calving distribution

Cow-calf producers who do not use AI and rely solely on bulls can still utilize estrus synchronization to get cows pregnant quickly and reduce calving distribution. Here are two simple strategies. 1. Prostaglandin (PG) injection five days after bull turnout: This method allows bulls to breed approximately 20-25% of cycling females before the PG injection is administered to all females. Using PG five days after bull turnout on all females will not cause pregnancy loss in cows bred prior to PG administration because they still have a developing corpus luteum (CL) that is not yet responsive to PG. After PG is administered, nearly all of the remaining cyclic females should get bred within two to five days, with peak estrous activity occurring on the third day after PG injection. 2. PG injection on the day of bull turnout: Giving the PG injection to all females the day of bull turnout will not get them as tightly synchronized as waiting until five days after bull turnout, but it is an effective alternative. Approximately 75% of females receiving PG should be in heat within two to five days. The difference between this strategy and the first one is that the 25% of females that were in heat during the preceding five days will not yet be responsive to PG (as outlined above) and will therefore cycle back 16 to 21 days later.

Bull numbers stay the same

Implementation of estrus synchronization in bull-bred herds, coupled with culling cows that fail to conceive will result in compounding benefits each year. — Todd Bilby, Ph.D.

Assuming you utilize a breeding soundness examination to ensure your bulls are ready for the breeding season and your bull-to-female ratio is near the recommended ratio of one bull per 25 breeding females (1:25), your bull power will not change. In a comparison of bull-toheifer ratios ranging from 1:16 to

1:50 with heifers synchronized using a melengestrol acetate (MGA)-PG protocol and then immediately exposed to bulls, the optimal bull-to-heifer ratio was 1:25 based on both biological and economic criteria2. This ratio is the same as the recommended bull-tofemale ratio utilized as an industry standard without synchronization.

Females must be cycling

Whether using the protocols described above, any estrus synchronization protocol, or simply turning females out with a bull, they only work if females are cycling. PG simply causes the CL to regress, leading to a cascade of hormonal events, which results in the female coming into heat. But a female must be cycling to have a CL to regress. Cows that calved during the 30 days prior to the start of the breeding season generally have not yet begun to cycle and are therefore unlikely to respond to synchronization. Postpartum anestrus typically averages 20 days longer for first-calf heifers than mature cows. Ensuring body condition score (BCS) at the time of calving is adequate in both heifers (BCS ≥ 6) and cows (BCS ≥ 5) is vital to improving cyclicity and increasing conception rates. Implementation of estrus synchronization in bull-bred herds, coupled with culling cows that fail to conceive will result in compounding benefits each year. As the calving window gets tighter, more cows will have more time to resume cyclicity by the start of the breeding season. More pregnant cows and more calves born earlier in the calving season will result in more dollars in your wallet. Editor’s Note: Todd Bilby, Ph.D. is Associate Director of Merck Animal Health Cattle Technical Services. Copyright ®2021 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved.

1USDA. NAHMS Beef 2017: Beef Cow-calf Management Practices in the United States, 2017 - Report 1. 2Healy et al. Investigating optimal bull:heifer ratios required for estrus-synchronized heifers. Journal of Animal Science 1993;71:291-297.

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| August 2021

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What You See — The Importance of Phenotypes Phenotypes are an important aspect of cattle selection, but often do not tell the whole story without performance data such as EPDs. by Leoma Wells

“I

don’t need all these numbers. I can pick out the best bull with my own two eyes and by knowing his actual birth weight.” How many times have you been at a bull sale and heard a similar statement? While a producer may get it right six out of 10 times (with a little luck), what often is not acknowledged is the level of risk the buyer accepts in this situation. A phenotype is an individual’s observable traits, according to genome.gov. Selecting animals using only phenotypes does not provide producers with the larger picture though. For example, imagine a pro football coach who needs to select between two wide receivers. Visually, both players are 6 feet, 5 inches tall and 245 pounds. If the coach assumed both players would perform the same on the field based upon outward appearance, he could choose either as a sufficient addition to his team. Instead, he wants the best one for the position, so he asks them to sprint 40 yards. One finishes in 4.5 seconds and the other in 4.8 seconds. The coach reviews the data from other players within the same conference to accurately evaluate each athlete’s performance and finds the average player runs 40 yards in 4.6 seconds. Without the performance, the coach may have inadvertently selected the slower receiver. Like athletes, animals may appear equally appealing based upon their weight, height, color, etc., but it is important to consider additional data from the individual against the group to establish and determine overall value.

Predicting performance

With the many tools available within the beef industry, it is imperative for producers to manage risk as much as possible, especially before making a genetic investment. There is much more to an animal and how it will perform than what meets the eye. Regardless of where you are on the technology adoption curve, expected progeny differences (EPDs) are a great tool to use in the second phase of selection decisions. If you are still using actual data, I would encourage you to consider using the

| August 2021

Pedigree Phenotype Progeny Information

EPD

EPDs provide cattlemen and women with more insight into the genetic merit of an individual animal than phenotype, or appearance, alone. EPDs are calculated using an animal’s pedigree, individual phenotype and their progeny’s performance. As producers collect more phenotypic data on individual animals and their offspring, the EPDs become more robust and reliable.

Phases of Selection Decisions Seedstock breeders should establish a selection process that is systematically carried out each year and employs multiple tools to continuously improve each generation to meet and/or exceed the operation’s goals. By instituting a consistent method of selection, an animal can be accurately measured, analyzed and confidently assigned an unbiased value in comparison to contemporaries. Just like a professional coach drafting players, the responsibility falls on producers to utilize the available information to make the best investment associated with the least amount of risk. Here is an example of a selection decision process which allows cattlemen and women to use all the tools at their disposal to select the best cattle for their operation. • First, breeders select for cattle to be environmentally functional, structurally sound and eye appealing. It does not matter if a bull blows you away on paper, if he cannot stride across the pen, more than likely he is not an ideal selection. • Certain phenotypes, such as weights, become a powerful and more robust selection tool once they have been incorporated into the EPDs and combined with other data points. Given the importance of the initial culling decisions, it is imperative to ensure individuals are being fairly compared against their peers. Submit complete sets of data from calving through yearling on all individuals, desirable or not, which allows the genetic evaluation to analyze the group from an unbiased position and assign accurate percentile rankings and ratios. • Sort cattle based upon appearance, ratios and EPDs. • Collect DNA samples on all retained animals, both bulls and heifers. Submit for genomic testing. • Review DNA testing results, sort cattle via genomic-enhanced expected progeny differences (GE-EPDs) and place in appropriate groups based upon goals and objectives.

EPD calculation for the trait instead. This is especially helpful when selecting for growth traits since the actual measurement is incorporated into the EPD calculation. Initially, EPDs are calculated by taking the average of the sire and dam and adding any phenotype information on the individual. It is important to remember that progeny, even if they are full siblings, will not receive the exact same sets of genes from their parents. This variation can lead to phenotypic

differences but is not accounted for within EPDs until genomics or years of progeny information have been added. Remember, if producers consistently collect and submit quality phenotype data, EPDs can be very useful to review and assess an animal’s or a group of animals’ merit. As the entire set of herd data flows into the evaluation, year after year, the EPDs will become even more robust, and they can confidently be embraced as part of your selection

process, especially when combined with genotype information. A great resource for more information on phenotype collection and EPD calculations can be found on the Beef Improvement Federation’s website at http://guidelines. beefimprovement.org/. Editor’s Note: Leoma Wells is the strategic account manager for Neogen Genomics.

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Coming this Fall with the October Hereford World issue the

w e N 2021 FALL

AI SOURCE We have made some changes for the

AI source book, both spring and fall issues.

If you any questions please call your field representative or Alison Marx, 816-842-3757.

Print ready ads will be accepted in the AI source book provided the following is included, as directed by the HPI committee):

• • • • •

Two generation pedigree ALL EPDs ALL awards and genetic abnormalities Semen and certificate cost A line stating “EPDs as of XX/XX/2021”

ALL bulls need to be AI permitted prior to the ad submission. Print ready ads for the fall issue MUST be submitted by Tuesday, September 7th or a 10% late fee will be enforced. The specs for the ads are 7.25" x 10.25" with a live area of 6" x 9", final trim size is 7" x 10".

If you prefer to have the HPI team create your AI Source ad for you, as in the past, we would be happy to assist you. Hereford.org

August 2021 |

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Innovation to Application BIF’s Research Symposium explored everything from genetic tools and technology to the consumers served by genetic progress by Troy Smith

here was a time when relatively few cattle folk were familiar with the Beef Improvement Federation (BIF) or the organization’s annual research symposium. In the early years, some long-time attendees admit that the event appealed mostly to scientists engaged in public and private research. The average event participant might have spent more time in dress clothes or a lab coat than in Carhartts and muddy boots; however, the demographic profile has changed. Over time, the BIF audience broadened to include many seedstock breeders and growing numbers of commercial cow-calf producers interested in new and improved tools for genetic selection, management of beef cattle reproduction and other technologies. The BIF Symposium has become a premier beef industry event credited with changing not only the ways that producers breed cattle and manage their operations, but the way they think about their industry and its future. More than 400 attended this year’s BIF Symposium June 22-25, in Des Moines, Iowa. Another 250 registered to participate online. Participants from 14 countries participated virtually.

Consumer shifts

During the first general session, Michael Uetz of Midan Marketing, talked about meat consumer purchase trends and expectations. He said the COVID-19 pandemic hasn’t Michael Uetz changed the fact that consumers generally fall into one of five groups with regard to meat-buying decisions: • “Aging Traditionalists” won’t be swayed in their belief that animal protein belongs at the center of the plate. • “Protein Progressives” are eager to try new protein products. They seek variety including meat alternatives. • “Family First Food Lovers” have a passion for cooking, as well as meals shared with loved ones. Uetz said, members of this group are more likely to choose grass-fed beef. • “Convenience Chasers” may be family-oriented, but they seek products that simplify and hasten meal preparation. They are not particularly interested in health claims, but they are very price conscious. • “Wellness Divas” focus on health, often to the extreme. They often prefer plant-based

proteins and typically try to reduce red meat consumption. While members of this group may not be adamantly opposed to animal proteins, they do oppose antibiotic and hormone use in food production. Protein Progressives were the largest group prior to the pandemic, according to Uetz. Now, Convenience Chasers have taken the top spot. As younger generations come of age and new buying options become available, consumer behaviors will continue to evolve. Research suggests: 57% of meat consumers have purchased meat online since the pandemic began; 59% of shoppers are experimenting with new ways to cook meat and chicken at home; 46% plan to order beef on their next foodservice trip. Knowledge about these consumer groups and buying trends will help the beef industry create and market products that satisfy demand, according to Uetz.

Just tell our story

“Ultimately, we need their trust,” stated Uetz. “If consumers don’t trust us and feel confident in what we’re delivering and believe us, they’re not going to buy our products.” Dan Thomson, DVM and head of the animal science department at Iowa State University, also emphasized the importance of consumer trust. He lamented that

2021 BIF Recap

Save The Date

The 2022 BIF Convention & Research Symposium June 1-4 • Las Cruces, New Mexico

| August 2021

animal rights activist groups are trying to erode the trust consumers have in the beef industry. He believes Dan Thomson the industry is equipped to defend itself against attacks related to animal welfare and sustainability issues. “All we have to do is tell our story; tell about all the things we have done well,” said Thomson. Thomson also predicted, “Global climate change will have more impact on agriculture than agriculture will have on global climate change.” When environmental factors change, population centers shift and consumer tastes change over time; where and how food production occurs changes, too. “We can’t turn back. Mankind will have to produce as much food in the next 40 years as it has in the last 10,000 years,” Thomson said. “We have to keep getting better.” He added that safe, secure beef production is essential to progress.

Side-benefits of dairy on beef

Multiple BIF speakers discussed what they termed the beef-ondairy phenomenon, the increased use of beef sires to breed dairy cows. Reportedly, 2020 saw nearly 5 million units of beef semen sold for use in U.S. dairy herds. That’s more units than were used in beef cows domestically. Lynn Boadwine, a dairyman from Baltic, S.D., explained how adoption of advanced reproductive technologies, including sexed semen, allows replacement dairy females to be produced from only the best producing cows. Breeding all other cows to beef sires yields a more marketable calf with higher value. Use of beef sires also results in more pregnancies among hardto-settle dairy females. Increasing adoption of beef-ondairy could also impact beef industry progress in genetic selection. Bob Weaber, a geneticist from Kansas State University, explained beef-on-dairy represents an opportunity to dramatically increase the volume of carcass records collected from beef sire progeny. He described ongoing research that is evaluating the Hereford.org

Photo courtesy of BIF

Practical technology

Exploring new traits

Other reports on research with practical applications for beef cattle breeders included University of Missouri animal scientist Jared Decker’s presentation on selection Jared Decker for the early shedding of winter hair coat. According to Decker, results indicate that hair shedding is a moderately heritable trait and economic gains can be made by using breeding values based on hair shedding scores to select for heat tolerance. Selection for environmental adaptability is important to animal welfare but also to production economics, according to Decker. He explained research suggests early-shedding cows tend to wean heavier calves. Isabella Kukor, a graduate student from Colorado State University, reported on the development of tools to select for animals resistant to pulmonary hypertension which manifests as high-mountain disease among cattle raised in high-altitude, lowoxygen environments. Increasingly pulmonary hypertension is also being found among cattle in feedlots located at much lower elevations, with no oxygen deprivation. Kukor explained how scoring systems for measuring heart physiology and the presence of heart fat are being applied to fed cattle at harvest. “The purpose of my research is to further investigate the genetic component of heart and heart fat scores,” said Kukor, explaining that scores collected from harvested progeny show if differences in one score or the other (or both) are related to sires. “Sire differences suggest that a genetic component is present and selection can improve both of those traits,” said Kukor, adding that next steps include collecting data from sufficient progeny to arrive at a heritability estimate.

Hereford.org

Photo courtesy of BIF

feasibility and impact of including beef-on-dairy progeny carcass data in national cattle evaluation Bob Weaber systems. Researchers want to know how including such data could affect heritability estimates and expected progeny difference (EPD) reliability.

Among producers making BIF presentations about practical application of emerging technologies was Reis Bruning, a Nebraska cattleman whose family uses an individual animal Reis Bruning monitoring system to track and record animal behavior. Utilizing electronic ear tags and associated computer programs, Bruning monitors such activities as animal movement, feed consumption and rumination. The system reveals trends and alerts management to behavioral changes. Bruning said the system also aids management of artificial insemination (AI) programs. “We use it for heat detection, so we can simultaneously synchronize and breed multiple groups,” Bruning explained, noting timesavings and reductions in false heat detection when using visual heatdetection patches alone. “The system also allows us to monitor postpartum anestrous by showing us when cows return to cycle, and we can monitor the onset of puberty in replacement heifers,” added Bruning. Cody Jorgensen shared his experience with virtual fence technology. His family runs a multi-faceted operation near Ideal, S.D. He explained individual animals Cody Jorgensen wear collars that contain global positioning system (GPS) sensors. These are used in combination with wireless technologies to keep animals within a specified area. If an animal comes near a predetermined boundary, its collar emits an audio signal. If the animal moves still closer to a boundary, the collar delivers an electrical pulse similar to the shock received by an electric fence. Jorgensen told how individual animals were trained by placing them in an enclosure where virtual boundaries were set to match existing physical fences. Trained cattle were then grazed behind virtual fences established around fields planted to cover crops and in areas where building and maintaining traditional fences is difficult and costly. Virtual fences have also been used to divide pastures into smaller paddocks for rotational grazing. As an evolving technology, Jorgensen noted there were problems with fit and retention of

first-generation collars but the next generation is providing improved performance. He also explained using collars on 2-year-old bulls has been most challenging. Some bulls ignore the warning and the shock. Response is always better when animals are trained at a young age.

Sustainability demands profitability

A young producers’ forum, held in conjunction with the BIF symposium, included a presentation by John Locke, a Texas rancher and instructor John Locke for Ranching For Profit Schools, conducted by Ranch Management Consultants (RMC). Locke explained ample data show that American agriculturalists are the most productive and most efficient in the world. However, believing that increased productivity and efficiency always results in increased profitability is a faulty paradigm. And while profit should not be the sole focus of a farming or ranching business, it is essential.

“Profit is to business as breathing is to life,” stated Locke. Citing RMC data, Locke said research suggests the industry average for ranch business return on investment in assets other than land is negative 1.5%. He believes the reason is too many ranchers treat ranching as a lifestyle instead of a business. They don’t spend enough time thinking about things that make any business more profitable: reducing overhead costs, improving gross margin per unit of production and increasing inventory turnover. “A lot of us spend our time making sure we do things right instead of thinking about doing the right things,” according to Locke. A common complaint is that working on the business and consistently crunching the numbers takes all the fun out of ranching, but Locke disagrees. “Profitability can add a lot of fun,” he said, reminding young and new producers that profitability lends sustainability and makes an operation more attractive to a succeeding generation. Editor’s note: Presentations from these and other BIF speakers are available at https://beefimprovement.org.

August 2021 |

MISSOURI BR E E DE R S Success Breeds Success

Rusty and Marijane Miller 20500 Sioux Dr. Lebanon, MO 65536 Rusty, cell 317-840-7811

BLUE RIBBON FARMS Bradshaw Ranch Riley Bradshaw 12180 272nd Street La Belle, MO 63447 217-491-6096

Marijane, cell 317-341-3846 millerherefords@yahoo.com www.millerherefords.net

This space is available! Contact Joe Rickabaugh 785-633-3188 jrick@hereford.org 62

bradshawranchcattle@gmail.com

Rick and Laurie Steinbeck 2322 Drake School Rd. Hermann, MO 65041 573-237-2668 573-680-0954 cell Polled Herefords and Red Angus Breeding Stock Available

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Jeff and Stephanie Rawie Aaron and Kylie Noble 11768 W. Farm Rd. 34 Walnut Grove, MO 65770

417-209-5538 jeffrawie24@yahoo.com

MEAD FARMS 21658 Quarry Ln. Barnett, MO 65011 Alan Mead 573-216-0210 meadangus@yahoo.com ANNUAL BULL SALES: First Saturday in March Last Saturday in October

Al and M.D. Bonebrake Springfield, MO 417-849-1324 James Henderson Herdsman 417-588-4572

Gary and Frances Duvall 1082 Hwy. 97 Lockwood, MO 65682 417-232-4817 417-827-2163 cell duvallherefords@keinet.net Herdsman: Miguel Cifuentes 417-793-5082

REYNOLDS HEREFORDS Matt, Barb, Tye and Makayla 1071 C.R. 1231 Huntsville, MO 65259 Cell 660-676-3788 Home 660-277-3679 reynoldscattle@cvalley.net www.reynoldsherefords.com Annual Sale Last Sunday in October Hereford.org

SATURDAY OCT. 2, 2021 11 a.m. Springfield, MO

William H Darr Agriculture Center

Genetically Yours 20 Service Age Bulls 12 Herd Bull Prospects 18 Bred Heifers 20 Fall Calving Cows 30 Spring Cow-Calf Pairs

ANNUAL SALE

JDH Z311 INSIGHT 30D Service sire and progeny sells!

Midwest’s Top Maternal Program 40+ Years Continuously Breeding Quality Performance Polled Herefords

See this catalog online at www.reedent.com Sale Managed by:

JOURNAGAN RANCH Auctioneer: Eddie Burks

Jim and Linda Reed • P.O. Box 126 Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com

Shoenberger Polled Herefords Eric and Kami – 417-737-0055 Eric Jr. – 417-860-7151 SPHHEREFORDS@OUTLOOK.COM

WMC Cattle Co.

A G R I C U L T U R E Marty Lueck, manager • 417-948-2669 or 417-838-1482 Rt. 1, Box 85G • Mountain Grove, MO 65711 • mlueck@centurytel.net

Jim and Linda Reed P.O. Box 126 Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com Brian, Samara and Terrell Reed 416 North Drive Abernathy, TX 79311 Craig, Natalie, Macy, Mallory and Maggie Reed P.O. Box 124 Green Ridge, MO 65332

McMillen’s Toothacre Ranch Trent, Mary and Family 9128 W. Farm Rd. 30 Walnut Grove, MO 65770 417-788-2787 Cell 417-830-7257 Fax 417-863-6884

Jim D. Bellis Family

Hereford.org

Jim D. and Carla Bellis Joanna and Jonathan Jamie and Kevin Johansen 17246 Hwy. K Aurora, MO 65605 417-466-8679 JimBellis@missouristate.edu

Josh Menzies 5667 State Hwy. 38 Marshfield, MO 65706 417-425-5659 jmenzies79@gmail.com

M A L ON E He r e for d Fa r m

1371 Road F Emporia, KS 66801

Est. 1926

Travis and Sarah McConnaughy 1199 Co. Rd. 116 Wasola, MO 65773 417-989-0486 t-mc2009@live.com www.wmccattleco.com

Menzies Cattle Co. LLC

Mark Abramovitz and Terry Elwing Logan and Brianne Bishop 6969 Bass Ln. Columbia, MO 65201 573-864-6475 Cell 573-441-9951 Home/Fax telwing@gmail.com www.abracattleco.com

Phone: 620-342-7538 Alton’s Cell: 620-794-2358 ammalone@lcwb.coop

Stop by for a visit!

Gary and Debbie Doss 6200 N.E. 142nd St. Smithville, MO 64089 816-699-8831 DHF6200@aol.com

Alton, Marie, Brian, Dustin and Michelle Malone August 2021 |

ACT’s Playbook

| by Sarah Beth Aubrey

Choose right for your business Part two of a two-part explanation of Key Performance Indicators (KPIs); learn how to build metrics to benefit your business. as supply partners, employees and potentially, even customers. Action step four: Make a review and revise process Lastly, don’t come up with indicators and then never review or adjust them! In fact, answering the following questions will help your business stay on track.

Let’s continue the conversation about key performance indicators (KPIs). In the last issue of Hereford World, I made the case that adding a process of measurement, such as selecting KPIs, would benefit your farm or ranch business. Now, let’s get started.

Four action steps to using KPIs

Action step one: Select the KPIs to track Especially if you’re new to building metrics, begin by taking an assessment of your current systems and practices. You could also begin by making notes about areas of the business you want to improve. Perhaps, you want to improve efficiency in an area or decrease the time it takes to get paid, and you need a better invoicing system. Once you have that, it may make sense to determine how to create a KPI to monitor that area. If you’re stuck, look around for bottlenecks in your office or operational workload. Action step two: Plan to track Once you’ve selected a few areas you’d like to measure, next determine what actual data points you need to track. Also, determine how you will collect the data. Where will that information

| August 2021

• What worked? • What did you learn? • What changes can you make based on the results? • What else do you need to evaluate? • Are you evaluating frequently enough?

originate? Is the data something you already have access to through the American Hereford Association (AHA) or a product supplier, or is it something you’ll need to input yourself in order to monitor? That said, do you have a system to collect your information? This could be done manually with a spreadsheet you complete on a regular basis or in some automated form, such as a report you can pull from AHA.

Action step three: Get buy-in KPIs should not be a secret and these are two main objectives when implementing this step. Number one, determine who in your business is actually responsible for tracking and analyzing the information. They may or may not be the same person, but it does need to be a live body! Secondly, be sure to share your KPI objectives with key people such

With this start, be sure to use your KPIs and adjust over time. Schedule time on your calendar well in advance to evaluate and assess your KPIs. Your review doesn’t have to be complicated— you’re in charge of your performance and creating your own metrics can take your farm and ranch business to the next level. Sarah Beth Aubrey is an entrepreneur and founder of Aubrey Coaching and Training (ACT). She can be reached at sarah@sarahbethaubrey.com.

Hereford.org

A Program Built on Facts and Trust

BMI$ 448 BII$ 565 CHB$ 181

BMI$ 377 BII$ 455 CHB$ 124

Semen available Used in the 2020 NRSP

WHR 4013 645B BEEFMAKER 725F {CHB}{DLF,HYF,IEF,MSUDF}

BOYD CONFIDENCE 4060 {DLF,HYF,IEF}

P43890975

P43472250

SIRE: INNISFAIL WHR X651/723 4013 ET • MGS: WHITEHAWK 2328 BEEFMKR 225YET CE 0.4

BW WW YW DMI 4.2 69 114 0.4

SC SCF MM M&G MCE MCW UDDR TEAT CW FAT REA MARB 1.3 19.9 31 66 4.4 82 1.40 1.30 89 0.064 0.53 0.53

SIRE: MSU TCF REVOLUTION 4R • MGS: NJW 73S M326 TRUST 100W ET CE 4.6

BW WW YW DMI 4.3 63 101 0.0

SC 1.7

SCF MM M&G MCE MCW UDDR TEAT CW FAT REA MARB 17.3 30 61 7.0 82 1.50 1.50 66 -0.006 0.59 0.11

Bulls and Heifers For Sale Dam of Distinction at Double J Farm LLC

DJF DEMO GAL VISION {DOD}{DLF,HYF,IEF} DJF GLORIA SUGAR MOSES {DOD}{DLF,HYF,IEF} DJF VENUS MOSES {DOD}{DLF,HYF,IEF}

EPDs as of: 7/12/2021 • Highlighted EPDs: Top 10%

HOME: 775 Clacton Circle Earlysville, VA 22936 FARM: N. Lomax Rd. Traphill, N.C.

John Wheeler, owner 910-489-0024 doublejfarmllc@yahoo.com www.doublejfarmllc.com

TRIPLETT

This space is AVAILABLE!

POLLED HEREFORDS

Contact

James and Doris Triplett 254 Hallmark Rd. Statesville, NC 28625 704-872-7550 704-902-2250 triplettmarble@bellsouth.net

Tommy Coley 815-988-7051 ••• tcoley@hereford.org

Jim O’Mara 3600 Ludlow Rd. Good Hope Community Lena, MS 39094 601-654-3584 omaraj@phelps.com

ces-predestined.com

John Wheeler, owner 910-489-0024

doublejfarmllc@yahoo.com www.doublejfarmllc.com Home:

409 Johnsfield Rd. Shelby, NC 28150 Bryson Westbrook 980-230-4868 brysonw@thewestbrookco.com Hereford.org

775 Clacton Circle Earlysville, VA 22936 Farm:

N. Lomax Rd. Traphill, N.C.

Mike Rogan 1662 McKinney Chapel Rd. Rogersville, TN 37857 423-272-5018 Cell 423-754-1213 roganfarm@yahoo.com

Joel and Amanda Blevins 324 Austin Lane Wytheville, VA 24382 276-759-1675 herefordhollow@gmail.com

4134 County Hwy. 30 Horton, AL 35980 Glynn Debter 205-429-2040 Perry Debter 205-429-4415 Fax 205-429-3553 August 2021 |

BB Baby’s Blue 81H

BB Anni Bee 216G {HYP}

P44130419 - Calved: Feb. 16, 2020 Sire: BOYD 31Z BLUEPRINT 6153 Dam: WILDCAT FUSION BABY 8135 ET • Multiple time class winner and was the calf at the side of the 2020 World Beef Expo Reserve Champion Cow-Calf

WILDCAT Fusion Baby 8135 ET 43942585 - Calved: April 5, 2018 Sire: UPS SENSATION 2296 ET Dam: WILDCAT ELECTRA BABY 214 ET

P44091822 - Calved: Oct. 25, 2019 Sire: BB MYA’S MAVERICK 85E • Wisconsin Junior and Open Hereford Show Senior Division Champion • Mulitple time class winner

WE BREED AND SELL FOR THE SHOW RING AND THE PASTURE! Find us on Facebook @bevanfamilybeef

Dave and Joyce Bevan Jason, Jaclyn, Mya and Bianca Bevan 1681 Aust Road Platteville, WI 53818 JACKIE 608-732-4251 bvbbeef@outlook.com jaclyn@jaclynbevan.com

WISCONSIN HEREFORD BREEDERS Starck Century Farm

OTTER CREEK Polled Herefords Chuck and Tracy Badertscher 4313 Cannonball Tr. Dodgeville, WI 53533 608-574-2002 Chuck 608-574-3858 Tracy ctbad2@hotmail.com

Jeff and Jenny White E3057 550th Ave. Menomonie, WI 54751 Jeff 715-556-0526 Jenny 715-308-4949 jwins@wwt.net

100% AI sired herd and whole herd DNA tested!

N8494 110th St. Spring Valley, WI 54767 Fred, home 715-772-4680 Fred, cell 715-495-0837 Easten, cell 715-495-6233 Jerry, home 715-772-4566 www.larsonherefordfarms.com

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Steve and Loxi Smythe E5054 490th Avenue Menomonie, WI 54751 715-505-6510 (Loxi) 715-505-4747 (Steve) snlfarm@outlook.com

HUTH Polled

HEREFORD FARMS

Polled Herefords

dphereford@yahoo.com

— Cadott, WI — Cell: 715.313.3234 E-mail: starckfarm@gmail.com

LARSON

Dalton John Dalton 2279 160th Ave. Emerald, WI 54013 715-338-1729

Rick, Jenny, Ryder and Ricki Starck

Tod, Sondra, Blake and Bryce Brancel W7874 Hwy. 23 Endeavor, WI 53950 608-617-6949 cell 608-697-9026 Ben and Gail Brancel 608-981-2003 brancel@nextgenerationgenetics.com

SNL Farm

Herefords

JOSH and AMY SPAETH 2515 250 th St. Cadott, WI 54727 715-289-4098 cloverbeltconstruction@gmail.com

Garrett, Kelli, Elsa and Ben Graber Brock and Holly Graber Tom and Janeen Reid Garrett 608-513-3536 Brock 608-516-0132 Follow us on Facebook at Hidden Spring Ranch

Jerry, Maryann, Michael and Karl Huth W9096 County Trunk AS Oakfield, WI 53065 920-251-0281 huth@wildblue.net

www.huthcattle.com Hereford.org

Breeding Performance Cattle with Eye Appeal • Offering at private treaty the best of an outstanding calf crop sired by Prominent, Blueprint, New York, Goliath 39G and Engineer 11E. • Show heifer prospects, replacement females, serviceable age bulls, herd bull prospects, Hereford show steers

Introducing our new herd sire PERKS 802 HERO 0036 • A Mandate son with performance, BW 79 lb. and WW 800 lb., and eye appeal. BW

SCF

M&G

1.8

106

25.6

Your visit and evaluation is welcomed and appreciated!

Butch and Maryellen

715-597-2036 • Cell 715-828-7271 Brandon: 715-533-2470 • Garritt: 715-586-0033 Michael 715-533-3370 • Tiffany: 507-582-1175 cmboettcher@centurytel.net W16163 U.S. Hwy. 10 • Fairchild, WI 54741 Visit our website: www.brookviewacres.com Check us out on Facebook

AI Sires:

JDH AH Prominent 21G R New York 5083 AJ JDH Munson 15E Mohican Bar Star Revved Up 78A NJW 33TB 100W Trust 167Y Boyd 31Z Blueprint 6153

WISCONSIN HEREFORD BREEDERS

GARI-ALAN Windy Hills FARM Herefords Gary, Marilynn and Steve Merry 1840 Co. Rd. CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

mgmpolledherefords.com Six Generations of MERRY Polled Hereford Breeders – Spanning 117 Years

Blue Goose Hereford Farms

Lucas, Stephanie, John and Owen Niebur N2315 140th St. Plum City, WI 54761 Lucas, cell 715-307-2229 Hereford.org

Harold and Connie Lietzau 7477 Iband Ave. Sparta, WI 54656 608-633-2875 Troy and Michelle Jaydon, Devon and Jocelyn Taylor and Ty Taylor cell 608-487-0015

Joe and Amy Starr and Family E5198 N. Water Dr. Manawa, WI 54949 920-596-2580 Fax 920-596-2380 starr@wolfnet.net

Nathan Reinke N6060 Hilltop Ln. Johnson Creek, WI 53038 Home 920-699-3126 Nathan 920-988-3631 gafcattle@tds.net www.garialanfarm.com

Mark Friedrich and Family 1454 70th Ave. Roberts, WI 54028 715-760-2350 markfriedrich@yahoo.com

Lininger Farms Chester and Kathy Lininger W1018 Spring Prairie Rd. Burlington, WI 53105 262-763-8846 clininger@wi.rr.com

Polled Herefords Since 1960 Performance Tested Since 1968

hjh@whiskeyrunfarms.com www.whiskeyrunfarms.com

Steven, Jill, Nicole, Curtis, Alison and Austin Folkman N250 Highview Rd. Ixonia, WI 53036 920-474-7403 262-617-6346 cell cnlfarm@hughes.net www.cnlfarm.com

Hank and Charlotte Handzel & Family 2791 Sime Rd. Cottage Grove, WI 53527 608-839-5207 Main 608-235-9417 Cell

HEREFORDS our only business Ken and Sandy 608-434-0578 Travis and Megan 608-434-2843 Jim and Veronica E10645 Hatchery Rd. Baraboo, WI 53913 ken254@centurytel.net

August 2021 |

From the Field In Passing John J. Ascuaga, 96, Carson City, Nev., passed away June 28. John is remembered as a gaming pioneer, rancher, good friend, John Ascuaga and beloved father and grandfather. He and his twin sister, Rose, were born to Spanish Basque immigrants, Jose and Marina Ascuaga, on the family farm in Caldwell, Idaho, on Jan. 7, 1925. They were the youngest of the couple’s four children. Jose and Marina raised their family during the Great Depression, and while times were difficult, they instilled in their children the importance of faith, family and a work ethic. John attended high school in Notus, Idaho, where his yearbook fortuitously predicted: “He would own the biggest gambling den in Reno.” Following high school, he served a brief stint in the Army and was stationed in Japan during the U.S. occupation. A life-long believer and supporter of education, John received a bachelor’s degree in accounting from the University of Idaho in 1951 and a degree in hotel and restaurant management from Washington State in 1952. During his college summers, John met Dick Graves while working as a bellhop at the Shore Lodge in McCall, Idaho. Graves admired John’s energy and hired him as food manager for his Coeur d’Alene operations soon after he graduated. In 1954, when Idaho declared slot machines illegal statewide, Graves relocated his operations to Nevada, and John followed. Graves named John general manager of the Sparks, Nev., location that opened with a 60-seat coffee shop and a few slot machines on March 17, 1955, and evolved into the Nugget Casino Resort. In the late ’50s John met his future wife, Rose Ardans, a French Basque from Eureka, Nev., and he was smitten instantly. He proposed on their third date, and they married June 15, 1958. They formed a true partnership for 62 years and were only parted by her death on Nov. 28, 2020. They had four children: Camille, John L., Michonne and Stephen. The family resided in Sparks until 1970, when they moved to Jack’s Valley Ranch near Genoa, Nev. The 1,250-acre ranch was the perfect place for John to pursue his life-long passion of cattle ranching and the Hereford breed. John also ran cattle on property he owned in Smith, Nev., and Bridgeport, Calif., and each November, he would lead a cattle drive from Bridgeport to Smith. Friends who joined him on these memorable treks said they never ate better, and they enjoyed playing poker and No Peek’m long into the night.

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By 1960, Graves wanted to retire, and he sold the Nugget to John with a handshake. John agreed to pay $3.75 million over 12 years, which he paid off in seven. John founded the Nugget’s reputation on friendly, personal service; varied and excellent dining; headliner entertainment; special events and, of course, gaming. A constant presence at the Nugget, John was the affable and accessible face of his business. He walked the casino and restaurants in his signature cowboy boots multiple times a day, greeting guests with a smile and a handshake. He had the gift of making everyone he met feel special. When he met a guest a second time, he would likely know and use their name. One of his most endearing qualities was his ability to not take himself too seriously and to have fun. This was demonstrated in one memorable television ad campaign, where he sat in the hotel’s hot tub in his full business suit declaring it “perfect.” He was just as accessible to his employees, many of whom received a special nickname that he would use throughout their tenure. He had a way of making employees feel like part of his family, always asking after their family members and keeping track of their childrens’ successes. John was also a visionary who helped pioneer special events as a drawing card for both local and regional patrons. Launched in 1989, The Best in the West Nugget Rib Cook-Off continues to be a hugely popular event every Labor Day. Many long-time residents of RenoSparks remember with fondness the two performing elephants – Bertha and Tina (then later, Angel) — who were part of the Circus Room’s (later the Celebrity Showroom) roster of talent. The elephants were a key element in the family atmosphere that John actively promoted. John was most proud of the annual scholarship program, which helped over 700 students from around northern Nevada attend college. He hosted a celebratory luncheon for the scholarship winners and their parents and proudly displayed the recipients’ photos at the casino. John also supported Catholic Charities, providing holiday meals at St. Vincent’s Dining Room for nearly 60 years. John was predeceased by his beloved wife, Rose; his parents, Jose and Marina; sisters, Rose and Carmen; and brother, Frank. He is survived by his children: Camille Bressler (Mark), John L. Ascuaga (Teri Hiratani), Michonne Ascuaga (Dr. Kevin Linkus), and Stephen Ascuaga (Priscilla); grandchildren: Gabriel, Noah and Miriam Bressler, Sean Ascuaga and Kai Hiratani, Jonathan and Rosie Linkus, Malia and Marisol Ascuaga; and numerous nieces and nephews.

Hereford Happenings Kansas Hereford breeders, Kevin and Vera Schultz, named Master Farmers Kevin and Vera Schultz, Haviland, Kan., will be one of six couples honored as the 2020 class of Kansas Master Farmers and Master Farm Homemakers in recognition of their leadership in agriculture, environmental stewardship and service to their communities. Kansas State University (K-State) Research and Extension and Kansas Farmer magazine sponsor this statewide program, and the award will be presented during the Kansas State Fair. Kevin and Vera have been interested in cattle all their lives. Their involvement in their family farms and active participation in 4-H led them to foster a successful and nationally recognized agricultural operation at Sandhill Farms. Kevin grew up on a family farm in Edwards County, Kansas, and purchased his first registered polled Hereford heifer while still in high school. He graduated from K-State with a degree in animal science. Kevin utilized his degree by focusing on developing high-quality genetics for his cattle. Vera grew up in the sandhills of Holt County, Nebraska, where she was involved in her family’s commercial cow herd. She also attended K-State and graduated with a degree in elementary education. Vera substituted at local area schools before devoting her time to raising her family and helping on the farm. Kevin and Vera met in a speech class during their time at K-State. Initially, Vera was not impressed with Kevin’s speech on “How to Polish Your Boots.” Even so, she reluctantly agreed to attend a Farmhouse Barn party with him, and the rest is history. After the couple graduated from K-State and married, they maintained livestock as an intricate part of their lives. Even while on their honeymoon,

the couple made a ranch visit and purchased more registered Hereford heifers for their return to the Schultz family farm. The couple has three children, Brooke, Tyler and Courtney; and four grandchildren. Faith and family are cornerstones of the Schultz farm operation. Kevin and Vera are heavily involved in Trousdale United Methodist, where Kevin serves as the chairman of the board. They believe strong values have been passed down to their children, who they say, “are outstanding adults.” The couple said they deeply appreciate their local community and have been involved in the Sunflower 4-H Club, Edwards County Extension Council and Macksville School Board, among many other organizations and projects. “[We] enjoy interacting with other farmers and ranchers, who tend to have the same strong values,” they say. Herefords in the yard Mike and Myra McCorkill of McCorkill Family Farms, Greenfield, Mo., have a pair of Hereford calves that always garner attention with visitors — likely because they are concrete. Myra purchased the two Hereford yard ornaments at Wayne Kirksey’s estate sale. The duo had long lined the driveway of Kirksey Hereford Farm, Walnut Grove, Mo., and when Myra saw that they were to be auctioned, she had to buy them. After trailering the 200-pound concrete calves home, the McCorkills placed them side-by-side, hoping to install a farm sign above the statues on their southwestern Missouri acreage. Mike McCorkill says the calves are always a conversation starter with local passers-by and Hereford enthusiasts alike, and the McCorkills are happy to talk about the breed. Mike and Myra’s grandchildren are the sixth generation of Hereford cattle enthusiasts in the family.

Two concrete calves welcome visitors to McCorkill Family Farms. The unique yard ornaments have a long tradition of being displayed by Hereford enthusiasts, and the McCorkill family has a long history in the breed.

Hereford.org

Possession and service by this outstanding York son sells in this year’s BREEDERS CLASSIC, SATURDAY, OCT. 2ND

ILR 4134 York 717

SRM Powerball 1701 ET service and

possession sells — our Red Power son that has better than breed average on all EPDs!!

Dan Snyder cell 240-447-4600 Seth Snyder cell 240-405-6049 Farm 717-642-9199 herefordcattle@stoneridgemanor.com

STONE RIDGE MANOR

www.stoneridgemanor.com

654 Cold Springs Rd. • Gettysburg, PA 17325

HAUGHT FARMS 248 River Bend Lane Smithville, WV 26178 Derek Haught 304-477-3818 — Home 304-206-7613 — Cell

Hereford.org

LT’s South Dakota Farm Registered Polled Herefords

George, Tammy, William and Andy Ward 3404 Shady Grove Rd. Providence, NC 27315 336-388-2177 Cell 434-251-3637 gwwardjr@centurylink.net

The Baldwins 2 Church View Rd. Millersville, MD 21108 443-871-0573 webald@aol.com

Bob Schaffer, Owner-manager 3320 Deer Track Rd. Spotsylvania, VA 22551 540-582-9234 bob@deertrackfarm.com www.deertrackfarm.com

Larry and Tammy Pursel Bloomsburg, PA 570-441-8340

LTSouthDakota@gmail.com

Slaytons’ Hereford and Angus Performance Seedstock

Bob and Pam Rhyne 3700 Peach Orchard Rd. Charlotte, NC 28215 Bob’s cell 704-614-0826

J. Paul and Bette Slayton 2272 Dibert Rd., Bedford, PA 15522 814-623-0772 717-805-1376 – cell paul@slaytonsbeardance.com

Kim, Alexis and Courtney Eudy 10945 Hickory Ridge Rd. Harrisburg, NC 28075 Kim’s cell 704-589-7775

KNOLL CREST FARM

FOUNTAIN VALLEY FARM The Bachtel Family Westminster, MD Randy 443-340-4418 rbachtel@bprsurveying.com Brooks 443-340-4419 brobachtel@hotmail.com

“Serving the beef industry since 1944” 17659 Red House Rd. Red House, VA 23963 Office 434-376-3567 James D. Bennett 434-376-7299 Paul S. Bennett 434-941-8245 Jim G. Bennett 434-664-7935 Brian R Bennett 434-664-8309 Dalton G. Bennett 434-664-7946 Scott R. Bennett 434-660-7268 knollcrest@knollcrestfarm.com

August 2021 |

BHurnsF

Polled

A Full Service AUCTION SOLUTION

ereford arm

10124 Michael Rd. Coulterville, IL 62237 Sherwood Burns 618-443-2007 618-521-3678 Kent Burns 618-443-6279 618-521-3199

5200 Sturdy Rd. Rochester, IL 62563 Dr. Mark 217-899-3542 David 217-725-2154 Connor 217-899-3015

Cattle for sale at all times

Andrew Paquette 1725 East 3400 North Rd. St. Anne, IL 60964

815-671-0589

apaquette15@gmail.com

Entwistle Herefords

FARMS Larry Moffett 4075 Mt. Auburn Rd. Decatur, IL 62521 217-428-6496 Cell 217-972-2367 larrymoff@comcast.net 70

PAQUETTE HEREFORD FARM

| August 2021

1597 E. 3050th St. Clayton, IL 62324

Randy 217-242-1262 Ron 217-430-8705 Matt 217-779-0775

Jerry Entwistle and Family 326 St. Rt. 10 New Holland, IL 62671 217-737-7581 Jerry cell

www.lowdermanauctionoptions.com MONTE LOWDERMAN 309-255-0110 monte@lowderman.com CODY LOWDERMAN 309-313-2171 codylowderman@lowderman.com Bidding platform - www.LAO.LIVE

Fred and Elaine Nessler 217-741-5500 fwn@theprairiecross.com ejn@theprairiecross.com Elizabeth Nessler 217-496-2442 ehn@theprairiecross.com

Rick Garnhart Family 6372 E. Edwardsville Rd. German Valley, IL 61039 815-238-2381 garnhart@gmail.com www.mudcreekfarms.com

Ray Vandeveer 6261 Brubaker Rd. Salem, IL 62881 618-780-5153 or 618-547-3164 ravan52@hotmail.com Hereford.org

OUR FUTURE DONORS DeLHawk Rhoda 33G ET

DeLHawk Amara 17G ET

2020 Illinois Junior Hereford Preview Show Champion Horned Heifer

2020 Southeastern Regional Junior Hereford Show Champion Heifer

2020 Illinois Beef Expo Champion Horned Heifer and 3rd Overall Heifer

2020 Fort Worth Champion Division 2 2020 NWSS class winner

2020 NWSS Reserve Champion Division I and class winner

Look for these heifers in the donor pen! Full sibs and embryos available!

HEIFERS AND BULLS FOR SALE

BRAUN FARMS

Bryan, Lisa, Tyler and Melinda Braun 1855 DD Rd., Columbia, IL 62236 618-593-7255 lbraun@rmoil.com or bbraun@htc.net

Benedict Herefords Floyd, Annette and Brittany 815-223-4484 Chad, Erin and J.W. 815-712-5739 LaSalle, IL 61301 C_herfs1@yahoo.com

Jack and Sherry Lowderman Monte, Carrie and Rhett Brent, Kris, Blake, and Morgan Cody and Abby P.O. Box 488 Macomb, IL 61455 Office 309-833-5543

www.lowderman.com

Tuscola, IL 61953 Dave and Marcia Hackett Dave: 217-621-1761 Elise: 217-621-6864 DaveHackett@yahoo.com ehackett@gavc-IL.org

Hereford.org

Lonny, Kim (Carney) and Riley Rhodes 18736 Cross Creek Rd. Carlinville, Il 62626 217-899-4104 Cell rhodesfarminc.kim@gmail.com

Cattle and Embryos for sale at all times

John Fauth 700 Baldwin Rd New Athens, IL 62264 618-920-3716 Fulabul2@hotmail.com

LORENZEN FARMS Steve Lorenzen 17696 E. 1825th Rd. Chrisman, IL 61924 217-269-2803 www.lorenzenfarms.com

Larry and Julie 34227 E. C.R. 1000 N. Mason City, IL 62264 benherf@yahoo.com 217-737-5686 Chad, Becky, Noah, Caleb and Faith chad@benedictherefords.com Chad - 217-246-5099 www.benedictherefords.com

1764 US Rt. 136 Penfield, IL 61862 Buddy 217-649-0108 Bailey 217-714-4955 edenburnfamilyfarm@gmail.com

Samantha, Todd, Rachel and Zach Parish 618-926-7388

www.parishfarms.com

35073 E. C.R. 1550 N. Mason City, IL 62664 bhrnds@speednet.com Brent, cell 217-971-5897

August 2021 |

The

arketing ix

| by Grace Vehige

Optimizing Potential Seedstock operations and commercial buyers play a role in each other’s success. • Buy bulls from performanceoriented sales. • Buy bulls from sales sponsored by, or with representation from, breed associations.

Building a customer base

In the seedstock business, establishing a customer base is a key driver in operational success and profitability. However, it is not always easily achieved. Buford Ranch was originally a commercial-based operation. The ranch’s history in the commercial sector has been particularly beneficial to their seedstock operation as they are better

At the end of the day, the commercial customer will be seeking just that — a high-performing bull able to produce calves that either generate premiums or benefit the herd. Profitability for the seller should equate to profitability for the buyer.

Traits for success

Aside from the salesperson’s impact in a customer’s buying decision, the functionality of the cattle themselves is a primary component to any buying decision. Genetic factors play a role in measuring cost effectiveness for a potential buyer. The bull not only needs to meet current herd requirements, but the Photo by Grace Vehige

The cattle business is full of diversity — in function, purpose and people. Because of this diversity, the sectors of the cattle business are able to intertwine to optimize tools and mitigate risk, which ultimately leads to greater profitability. The use of a herd bull is often the quickest and most cost-effective way to foster genetic improvement within a herd. Therefore, it is equally as important for a buyer to have clear expectations of their herd’s needs as it is for seedstock producers to know and meet those expectations. A quick search of the Internet reveals a large number of resources regarding marketing tips and buying considerations. With cattlemen and women reflecting continuously over such topics, here is a curated list of what research and personal anecdotes indicate.

Seeking integrity

Perhaps it is the unspoken rule of sales, but it has been said the quality of the bull is only as good as the integrity of the breeder. Researchers at the University of Nebraska – Lincoln developed an entire project devoted to uncovering considerations producers have when buying and managing bulls. The most important factor? The salesperson. According to Rush and Quinn3, the authors of “Factors to Consider When Buying and Managing Bulls,” the reputation of the seedstock supplier is the most important factor in the bullbuying process. Doug Branch, the current manager of Buford Ranch in Hominy, Okla., attests to the necessity of establishing a quality relationship with customers. “Customers want to have someone they can call and rely on. They want someone they know is going to provide them with a quality animal and customer service,” Branch explains. “[Customers] want someone they can build a relationship with for years to come.” The University of Georgia Extension2 touches on this very subject in their publication of the “Bull Buyer’s Guide.” The resource recommends buyers consider outside factors in addition to records of birth dates, rate of gain, weaning weight and health conditions. Such factors include, but are not limited to: • Buy from a breeder with strong integrity. • Buy from an operation where you know the conditions under which the bulls were developed.

“As far as the traits our customers look for, they are going to look at the animal and make sure he is structurally sound and that he is a good, stout bull. Then, he is going to look at the actual birth weight and the birth weight EPD because he wants a moderate birth weight,” Branch says. “Next, he will want to know if the calf weaned off between 700-800 pounds, and he will follow that by looking at the individual’s milk EPD.” While these traits and characteristics are just a few of the many, they are, nonetheless, essential components to a commercial cattleman’s buying decision. For a seedstock operation, focusing on producing high-performing bulls in the pasture and on paper will benefit future sales.

Identifying customer needs

The registered seedstock business is also a “people business,” and the priority of the salesperson is to meet the customer’s needs. According to Mississippi State University Extension1, in order to effectively satisfy the customer, a seedstock producer should, at minimum, do the following: • Be attentive to the customer’s demands. • Learn the customer’s herd needs and price range. • Match bulls and replacement females accordingly. • Assist the customer with breeding and marketing goals after the sale.

Buford Ranch’s roots in the commercial industry help them produce bulls that are in demand with commercial cow-calf producers. The operation’s emphasis on traits important to commercial cattlemen and women coupled with their integrity brings back repeat bull buyers year after year.

able to identify the expectations of their customer base. “We were able to understand what we needed to do to raise the type of cattle that meet our customer’s needs,” Branch says. According to Branch, Buford Ranch markets 400 private treaty bulls annually, and the majority of their sales are to commercial buyers, many of which are repeat customers. “[Our customers] understand when they buy a bull from us their offspring are going to perform in the feedlot and meet all the requirements needed to get the premiums,” Branch explains. “On the flip side of that, they have a bull that is going to produce a female that they can turn around and put back into their cow herd.”

buyer also needs to have confidence the bull will have a positive impact on future calf crops and yields for years to come. The University of Georgia Extension says, the best way to remain efficient in today’s industry is to continue to produce more pounds of product per cow exposed2. While birth, weaning and yearling weights are steppingstones for evaluating potential for breeding animals, there are other traits and components bull buyers look for in a purchase. Branch explains Buford Ranch commercial customers seek a variety of characteristics in their bulls, some of which include structural soundness, easy-fleshing ability and stoutness. In terms of performance traits, the birth weight expected progeny difference (EPD) is just the beginning.

• Provide services and incentives, such as breeding guarantees or free delivery. A customer’s needs are dependent on a variety of factors, but one of the most influential buying stimuli is the operation’s environment. Not only will a bull need to be high-performing and functional in the buyer’s environment but the environment the bull was developed under needs to be at the same standard. “Whether they are a commercial or seedstock buyer, the customer wants someone they can build a relationship with and who will have an understanding of their operation,” Branch says. “We have to be able to meet their needs and goals and know where they want to go.”

Grace Vehige is a graduate student at Texas Tech University and past Hereford Publications Inc. intern. She can be reached at grvehige@ttu.edu.

Sources: 1Mississippi State University Extension. (2021). Beef Cattle Seedstock Marketing. Mississippi State University Extension Service. Retrieved from http://extension.msstate.edu/publications/publications/ beef-cattle-seedstock-marketing. 2Dyer, R., Silcox, R., & Brown, D. (2017). Bull buyer’s guide. University of Georgia Extension. Retrieved from https://secure.caes.uga.edu/extension/publications/files/pdf/C%20553_2.PDF. 3Rush, I. & Quinn, C. (1999). Factors to consider when buying and managing bulls. University of Nebraska – Lincoln. Range Beef Cow Symposium. 127. Retrieved from https://digitalcommons.unl.edu/cgi/ viewcontent.cgi?article=1126&context=rangebeefcowsymp.

| August 2021

Hereford.org

At Parker Bros. Polled Herefords

129 Banks Rd. Bradyville, TN 37026 BID ONLINE:

TFL # 4123 /

David and Paula Parker

129 Banks Rd. – Bradyville, TN 37026 David’s Cell: 615-464-7008 Email: dplp@dtccom.net • www.dkmfarms.com

JMS logo color CMYK - 100M, 95Y typeface - Niamey

Toby and Debby Dulworth 2492 S. Kirkman Rd. LaCenter, KY 42056

270-224-2993 dogwood@brtc.net https://dogwoodherefords.com

EDDIE BURks / AUCTIONEER / TAL # 4990

GTN Cattle

With Guests:

Gary & Tammy Nichols Woodbury, TN

Menzies Cattle Co., LLC Josh Menzie Marshfield, MO

To Request a Catalog Contact:

SIMS PLUS LLC Mark C. Sims / 580-595-0901 simsplusllc@gmail.com / www.simsplusllc.com

JMS logo BW 40% Blk typeface - Niamey

Danny Miller 4850 Caldwell Ridge Rd. Knifley, KY 42753 270-465-6984 jmsfarm@msn.com www.jmspolledherefords.com

Bobby and Brenda Wells 439 Flatwoods Frozen Camp Rd. Corbin, KY 40701 606-344-0417 cell wells_farm@yahoo.com Kevin, Angela, Kenlea and Kyler Murray 606-682-8143 cell

328 Fowken Farm Rd. Jonesville, SC 29353 Norris Fowler 864-219-0182 nrfowler@brecwb.com Rogers Fowler 864-426-3281 Greg Fowler 864-426-7337 Cell

Matthew Murphy 770-778-3367 3432 Red Bud Road NE Calhoun, GA 30701

Raising Herefords for the past 62 years

fowkenfarm.com

Keene Murphy 770-355-2192

FORREST POLLED HEREFORDS

101-103 N. Main St. Saluda, SC 29138 Earl B. Forrest 864-445-2387 864-445-7080 Office 864-445-3707 Fax Brad Forrest 864-445-7633 Herd Certified and Accredited

Hereford.org

Jon Ray 75 Salem Ridge Rd. Brooksville, KY 41004 606-782-1737 jhrmhr2@yahoo.com

565 Candy Meadow Farm Rd. Lexington, TN 38351 Jody Standley 919-291-4212 Kim Prestwood 828-320-7317 84 Austin Farm Lane Clayton, NC 27520

Rob Helms 731-968-9977 Randy or Steve Helms 731-968-2012 Heath Helms 731-614-3979 Fax 731-967-1445

Ben, Jane, Lincoln Clifford Noah and Shelby Wright 3459 KY Hwy. 1284 E. Cynthiana, KY 41031 Ben 859-421-7902 Lincoln 859-954-0102 Clifford Hereford Farms

August 2021 |

HEREFORD SEEDSTOCK SECTION ALABAMA

The Mickelson Family P.O. Box 2689 Petaluma, CA 94953 707-481-3440 Jim 707-396-7364 Bobby JMMick@sonic.net sonomamountainherefords.com

Glynn Debter, Perry Debter or John Ross Debter 205-429-4415 or 205-429-2040 4134 County Hwy 30 • Horton, AL 35980 debterfarm@otelco.net

WEIMER

CATTLE COMPANY

Tom and Cindy Weimer P.O. Box 1197 • Susanville, CA 96130 530-254-6802 • 530-260-0416 mobile weimercattleco@citlink.net www.weimercattleco.com

Bulls for Sale at Private Treaty Excellent Replacement Heifers

Robert and Rita Weitzel 16662 Rd. 25 Dolores, CO 81323 970-739-1284 rweitzel@wildblue.net

Registered Polled, Horned Bulls and Replacement Heifers

DANIELS HEREFORD RANCH Commitment to Quality since 1915

1350 N. 2100 W. Malad, ID 83252

Dan 208-339-2341 Follow us on Facebook Teresa 208-339-2340 DanielsHerefordRanch Rex 208-766-2747 danielsherefordranch@yahoo.com

KUBIN

HEREFORD RANCH George Kubin • 970-323-6249 4535 Hwy. 348 • Olathe, CO 81425

Line One Breeding Keith Elkington – 208-523-2286 Layne – 208-681-0765 Brent – 208-523-6461 Eric – 208-881-4014

COLORADO Randy & Kelly Owen Red, White, and Black: Dixieland Delight Angus, John & Randa Starnes Hereford Production Sale Office: 256-845-3936 1st Sat. in May John: 256-996-5545 Roland Starnes: 706-601-0800 High Cotton 553 Randy Owen Dr. NE Bull Sale Last Monday Fort Payne, AL 35967 in October www.tennesseerivermusic.com cattle@tennesseerivermusic.com

James T. Campbell High Altitude Registered Horned Herefords

Mountain View HER EFOR D R A NCH Grace Wystrach

HC 1, Box 788 • Elgin, AZ 85611 520-456-9052 Located 7 miles west of Hwy. 9 on Hwy. 82

CALIFORNIA

Mike, Ann, Laura and Daniel Leroux, Owners 239 Cattail Bay • Windsor, CO 80550 Office 970-686-7231 • Ranch 970-653-4219 • Cell 970-222-6005 mike@lerouxlandandcattle.com • www.lerouxlandandcattle.com

RANGE READY, PERFORMANCE PROVEN Visitors always welcome.

ELKINGTON POLLED HEREFORDS 5080 E. Sunnyside Rd. • Idaho Falls, ID 83406

Our G oal is Quality — Not Quantity 850 Meadow Ln. • Guffey, CO 80820 719-689-2047 or Cell 719-650-4929

20083 Homedale Rd. Caldwell, ID 83607 Scott 208-850-1329 Kim 208-841-8250 Emilee 208-965-3130 Ben 208-546-2310 www.HoltCattle.com

“Profitable Real World Cattle”

Tom Robb & Sons POLLED HEREFORDS Registered • Commercial

Registered Herefords and Salers

ARIZONA

Ranching in the Colorado Mountains for Over 100 Years! Registered Hereford and Angus Bulls • Replacement Heifers

Annual Sale • Second Wednesday in April Clinton Clark 32190 Co. Rd. S • Karval, CO 80823 719-446-5223 • 719-892-0160 Cell cclark@esrta.com www.clarkanvilranch.com

34125 Rd. 20 N. • McClave, CO 81057-9604 Tom cell 719-688-2334 719-456-1149 • robbherefords@gmail.com

JBB/AL HEREFORDS

54286 W.C.R. 27 | Carr, CO 80612 Bryan and Linda Sidwell Bryan cell 970-381-0264

Cline

Linda cell 970-381-6811

Registered Herefords

33111 CO – 196 | McClave, CO 81057 719-829-4425 | 719-688 -5410 Stan clineherefordfarms@gmail.com

James and Dawn Anderson / Bev Bryan 208-280-1505 1973 S. 1500 E. • Gooding, ID 83330 jbbalherefords.com Private treaty bull and heifer sales Herefords Since 1967

sidwell@ezlink.com

Shaw Cattle Co.

22993 Howe Rd. Caldwell, ID 83607 www.shawcattle.com greg@shawcattle.com Greg: (208) 459-3029 Sam: (208) 880-9044 Tucker: (208) 899-0455 Ron Shurtz: (208) 431-3311

THE BULL BUSINESS Brandon Theising 805-526-2195 P.O. Box 1019 805-358-2115 cell Simi Valley, CA 93062-1019 brandon@pwgcoinc.com www.pwgcattle.com

Steve Lambert Family 2938 Nelson Ave. Oroville, CA 95965 Cell 530-624-5256

lambertranchherefords.com Jim McDougald Manager

559-822-2178

McDougald Family 559-822-2289

Registered Herefords 46089 Rd. 208, Friant, CA 93626

Morrell Ranches Registered Herefords & Angus

Barry, Carrie and Bailey Morrell 5640 Co. Rd. 65 Carrie Cell 530-218-5507 Willows, CA 95988 Barry Cell 530-682-5808 morrellranches@yahoo.com

1975 E. Roosevelt Rd. • El Nido, CA 95317 Gino Pedretti 209-756-1609 Mark St. Pierre 209-233-1406 Gino Pedretti Jr. 209-756-2088

Ken and Suzanne Coleman 1271 C.R. 115 Westcliffe, CO 81252-9611

www.colemanherefords.com 719-783-9324 Fax 719-783-2211

Total Performance Based on a Strong Foundation of Working Mothers

Coyote Ridge Ranch 18300 C.R. 43, LaSalle, CO 80645

Jane Evans Cornelius 970-371-0500

Hampton and Kay Cornelius 970-396-2935

www.coyoteridgeherefords.com

Marshall Ernst Family Windsor, CO 80550 970-381-6316

www.ernstherefords.com Selling Quality Bulls and Females Private Treaty

High Altitude

Polled Herefords • Brafords Jonny and Toni Harris 334 K-Ville Rd. Screven, Ga 31560 912-586-6585 • Cell 912-294-2470 greenviewfarms@windstream.net www.greenviewfarms.net Winton and Emily Harris Family Square and Round Bermuda Grass Hay Performance and Quality from Grazing since 1942

Matthew Murphy 4360 Bronte Ln. Douglasville, GA 770-778-3367 Keene Murphy 770-355-2192

Since 1980 at 8,000 ft.

MIKE FUCHS HEREFORDS 3673 Co. Rd. 14, Del Norte, CO 81132 Practical Proven Mike 719-657-2519 mikefuchsherefords@gmail.com Real World www.mikefuchsherefords.com Cattle Annual Sale • Dec. 2021 at 1 p.m. MST

Registered Herefords

1634 M Rd. • Fruita, CO 81521 970-985-2938 doughallfamilyherefords@aol.com www.hallherefords.com Selling bulls at the U.B.I.A. Performance Bull Test Sale – Salina, Utah, the third Saturday in March Performance Testing Since 1978 • Females for sale at the ranch.

| August 2021

Neal Ward 673 N. 825 W. • Blackfoot, ID 83221 208-684-5252

Herd Sires: Remitall Online 122L • MC Ranger 9615 • Trail Boss

ILLINOIS Baker Farms Family Agri-Business Since 1933

1278 E. 20th Rd. Streator, IL 61364 Fred • Debby Sarah • Susan • John 815-672-3491 • Cell 815-257-3491 Fax 815-672-1984

Polled Herefords

HEREFORDS

PAP Tested

Doug Hall and Family

GEORGIA

1968 Burton’s Ferry Hwy. Sylvania, GA 30467 Jim 912-863-7707 912-690-0214 cell www.thompsonherefords.com

Dan Bixler 7115 E. 1000th Ave., Newton, IL 62448 618-544-1842 • 618-562-3888 cell insman542002@yahoo.com

Gary and Debbie McConnell Box 253, Kincaid, IL 62540 217-237-2627 Gary’s cell 217-827-2761 Farm is 1.5 miles west of Sharpsburg, Ill.

IDAHO 31058 Colyer Rd. Bruneau, ID 83604 www.hereford.com Guy and Sherry Colyer – 208-845-2313 Guy cell – 208-599-0340 Kyle cell – 208-250-3924 Katie cell – 208-599-2962

Burns Polled Hereford Farm 10124 Michael Rd., Coulterville, IL 62237 Sherwood Burns 618-443-2007 618-521-3678

Kent Burns 618-443-6279 618-521-3199

Cattle for sale at all times

Hereford.org

HEREFORD SEEDSTOCK SECTION Chase and David Brown 9879 Hackney Rd. Warrensburg, IL 62573 Chase 217-620-9133 cdbrow2@gmail.com

STREAM CATTLE CO.

9272 Freeport Rd. • Durand, IL 61024

815-629-2441 • Cell 815-871-9118 • wirtjes2@msn.com Visitors always welcome • Member of The Offense

SAYRE HEREFORD FARM Tim and Tracie Sayre Seely, Kendi and Kira Sayre 13188 Virginia Rd. • Arenzville, IL 62611 217-473-5143 sayreherefords@gmail.com

Eubank FARMS

Rich & Michelle Fleisher Knoxville, IL 309-208-8826

Eric, Cindie, Cassie and Krista Allscheid 8052 Andy Rd. • Waterloo, IL 62298 Cell 618-593-9642 soph@htc.net

www.ShingleOaksPolledHerefords.com Bar-S

Andy, Bryar & Emersyn Fleisher Knoxville, IL 309-582-4633

HAPP HEREFORDS Chris and Janell Happ Cattle for sale 23817 Meridian Rd. anytime at the Mendota, IL 61342 farm, private treaty. Chris’s cell 815-823-6652 Call or stop by to happ84@yahoo.com check them out. www.happherefords.com

Robert Knott 309-778-2628 Home 309-224-2628 Mobile

Enough cattle to have breeding stock for sale at all times!

Since 1919

Kings, IL 61068

31554 Delta Ave. Manning, IA 51455 P.O. Box 305

KANSAS

Mark Stephens Pete Loehr 113 Northgate Rd. 704 Virginia Ave. Taylorville, IL 62568 Peoria, IL 61614 217-825-7913 309-692-6026 Farm is located at: 1777 N. 1000 East Rd., Taylorville, IL 62568 Visit our website for updates throughout the year www.stephensandloehrherefords.com LHF Bar-S

11109 N. 50th St. Oblong, IL 62449 Mark Newbold 618-592-4590 • 618-562-3401 Cell

OAKDarrelHILL FARM and Anna Behrends

Jim Behrends & Leonda Markee • Kim & Liz 29014 E. C.R. 1000 N. • Mason City, IL 62664 217-482-5470

dab3741@cassblue.com • www.ohfherefords.com PERFORMANCE HEREFORDS • Visitors Always Welcome

PAQUETTE HEREFORD RANCH Andrew Paquette 1725 East 3400 North Rd. St. Anne, IL 60964 815-671-0589 Andrew apaquette15@gmail.com

Gene, Lori, Lucas, Logan and Cory Stumpf 473 Gilmore Lake Rd. Columbia, IL 62236

GENE 618-407-8374 LORI 618-407-0429 LUCAS 618-830-0971

West Wind Herefords

Randy and Jamie Mullinix 997 Twp. Rd. 150E Toulon, IL 61483 309-995-3013 Randy 309-853-6565 • Jamie 309-853-7674 purplereign76@gmail.com • www.purplereigncattle.com

Hereford.org

Jan R. 785-482-3383 Arden 785-466-1422 Box 8 • Dwight, KS 66849 jakoleen7@gmail.com www.oleenbrothers.com

Glenn 785-826-0870

Chuck 785-452-2961

Dean and Danny 29111 B Keene Rd. • Maple Hill, KS 66507 785-256-4643 • 785-256-4010 Danny cell 785-383-2493 Located 13 miles west of Topeka on I-70, Keene/Eskridge exit then 3 miles south

4V RANCH DOUTHIT HEREFORDS

Tyler and Hannah Schultz 620-546-1574 2048 280th Ave., Haviland, KS 67059

www.sandhillfarms.com

Annual Production Sale • 4th Saturday in March Stop by for a visit anytime.

Schu-Lar Herefords, LLC “ YO U R B R A N D O F H E R E F O R D ”

SCHUMANN

600 S. Lorraine St. St. Francis, KS 67756

Margo Douthit

785-332-2323 Cell 785-332-4240 4vranch1@gmail.com 4vranchdouthitherefords.com

367 Hwy. 40, Lecompton, KS 66050 • 785-887-6754 brycegina@sunflower.com

LARSON

508 Rockfence Pl., Lawrence, KS 66049 • 785-843-5986 schular@sunflower.com

INDIANA

David and Delores Stump Dan and Kim Schmidt 1128 Hwy. 9 Blue Rapids, KS 66411 Dave 785-556-0124 Dan 785-562-6685

Walter, Megan and Chuck

Douglas E. Gerber 5324 State Rd. 227 S. • Richmond, IN 47374-9425 765-935-5274 Cell • 765-220-1070 douglas@gerbercattle.com • www.gerbercattle.com

Douthit Downey L and & C attle LLC 1805 RS 115 Megan 785-332-8575 St. Francis, KS 67756 Chuck 785-332-4034 megan@douthitherefords.com www.douthitherefords.com

HERBEL

20161 Saline Rd. Lucas, KS 67648

Gale, Connie, Todd, Jason, Jennifer, Bryan and Cassie Laudeman

Jon and Robin Herbel 785-324-2430 herbelxp@gmail.com

3629 5th Rd., Bremen, IN 46506

HEREFORDS

Since 1944… A respected cow herd and premier Hereford performance bull breeder

Rob, Kristie, Kylie and Logan 7477 E. 825 N. • Otterbein, IN 47970 765-491-0258 kristielm2001@yahoo.com SHOW STEERS AND HEIFERS FOR SALE!

SHOP

Hereford

Umberger Polled Herefords Greg Umberger 3018 U Rd. • Rozel, KS 67574 620-527-4472 Cell: 620-923-5120 gregumberger@yahoo.com www.umbergerpolledherefords.com

“Straight Station Line Ones”

GALE LAUDEMAN FAMILY Gale’s cell Jason’s cell 574-298-6470 cjlaudy@fourway.net 574-209-6470 www.laudemanfamily.com

info@springhillherefords.com • www.springhillherefords.com

Grant and Linda McKay and Family 1226 8th Rd. Marysville, KS 66508 785-619-6086 308-470-1190 cell glmherefords@bluevalley.net www.glmherefords.com

Cows for sale at all times Curtis, Tobie, Erica and Ethan Kesling 1918 W. Delaware Rd. Logansport, IN 46947 574-753-3193

Brandon 785-452-8148

Kevin and Vera Schultz Cell 620-546-4570

Jeff and Kelly Yoder 2356 N 1230 E. Rd. Edinburg, IL 62531 jwyoder62@gmail.com Kyle 217-565-3275 • Brian 217-827-9708 • Adam 217-823-9763

Prairie Meadow Herefords 11268 Hobbs Rd. Rochester, IL 62563 Office 217-529-8878 Greg 217-725-7095

Annual Sale

4th Monday in March

10272 S. Forsse Rd. • Falun, KS 67442 www.oleencattleco.com oleencattle@hometelco.net

Robert 815-562-6391 James 815-562-4946 Malcolm 815-562-5879

NEWBOLD FARMS INC.

(712) 653-3678 wieseandsons@gmail.com www.wieseandsons.com

Alex and Mariam Mih P.O. Box 2, Chanute, KS 66720 620-431-3917 • albear76@yahoo.com Doug Pearish 620-473-3179 • 620-212-0038 mobile Dale Beecher Breeding cattle for economically relevant traits and performance.

LHF

9235 E. Eagle Pass Rd. • Ellisville, IL 61431 Ruth Knott 309-293-2313

Rod, Sue, Lisa and Sarah Stream 51590 St. Hwy. 14, Chariton, IA 50049 641-774-8124 • streamcattle@hotmail.com www.streamcattle.com Just north of Chariton on State Hwy. 14

Bulls • Females • Semen • Embryos

Eric, Kenin and Kelby Eubank P.O. Box 11 • Oblong, IL 62449 618-562-4211 Cell eeubank@monteaglemills.com

Fleisher Farms

Alma, KS

Chad, Karsten & Kasen Breiner 785-564-2091 David & Diane Breiner 785-456-4790 Ryan & Sharon Breiner 785-207-3070 millcreekranch.com • millcreekranch@embarqmail.com

2271 C.R. 74 • Quinter, KS 67752 Gordon Jamison 785-299-0441 Daron Jamison 785-650-9639 Devin Sweitzer 785-299-0663 www.jamisonherefords.com Annual Bull Sale March 3, 2022

The Chosen Female Sale Oct. 21, 2021

KENTUCKY HEREFORDS

26455 N. 2300th St. • Chrisman, IL 61924 www.efbeef.com • ef beef1@aol.com

Nate and Courtney Wirtjes

“The Brand That Works”

BOTKIN POLLED

Joe and Lauri Ellis 765-366-5390 Matt and Lisa Ellis 217-712-0635 Phil and Joyce Ellis 765-665-3207

Mill Creek Ranch

IOWA

Double B Herefords LLC

Robert and Susan Botkin 1999 Walnut Hill Rd. Lexington, KY 40515 859-271-9086 859-533-3790 Cell shane4413@windstream.net Cattle for Sale at All Times

JENSEN BROS. Kevin and Sheila and Family Kevin — Cell 785-243-6397 Sheila — Cell 785-262-1116 Box 197 • Courtland, KS 66939 jensenks@courtland.net www.jensenbros.net

6077 Helena Rd. • Mays Lick, KY 41055 Charlie 606-584-5194 • Blake 606-375-3718 www.boydbeef.com August 2021 |

HEREFORD SEEDSTOCK SECTION AMBLIS H S C HEREFORD FARMS

Brad, Carla, Clay, Clint, Caleb and Cooper 612 Debra Ln. Elizabethtown, KY 42701 Cell 270-668-7126 Fax 270-735-9922 bchambliss@priorityapproval.com

2477 N.W. Main St. • Coon Rapids, MN 55448

We welcome your visit!

Doug and JoAnn Bryan and Marytina Bradley and Brigitte

763-755-4930 763-389-0625 612-720-1311

TUCKER STOCK FARMS Registered Angus and Polled Herefords

John A. Tucker, II 1790 Hidden Valley Lane Hudson, KY 40145 270-617-0301

BULLS ALWAYS FOR SALE

64664 170th St. Buffalo Lake, MN 55314

320-833-2050

Registered Polled Herefords

Jay and Shelly Stull 10718-A Liberty Rd. Frederick, MD 21701 301-898-8552 www.eastsidehereford.com

Troy Williamson 110 161st St. Garretson, SD 57030 507-597-6221 605-254-7875 Cell twilliamson@alliancecom.net

Harding Bros. Herefords MARVIN AND EVERETT HARDING Rt. 2 • Ridgeway, MO 64481 660-872-6870

Chad Williamson 339 91st St. Pipestone, MN 56164 507-825-5766 507-215-0817 Cell springwater@svtv.com

Jacob, Michelle and Andrew Wolfrey Melissa Grimmel Schaake 3859 Federal Hill Rd. • Jarrettsville, MD 21084 410-692-5029 • GGSC@grimmelfarms.com www.grimmelgirlsshowcattle.com

SCH Polled Herefords Samuel C. and Linda Hunter • 301-824-4771 13651 Newcomers Rd., Hagerstown, MD 21742 HERD SIRES: KCF Bennett York D377, KCF Bennett D367 G391, KCF Bennett 776 G413 and SCH Sensation D503 G4

A G R I C U L T U R E

Marty D. Lueck, Manager Rt. 1, Box 85G • Mountain Grove, MO 65711 417-948-2669 • Cell 417-838-1482

MISSISSIPPI

Hwy. 28 W. • P.O. Box 753 • Hazlehurst, MS 39083 Ann Zimmerman 601-894-2755 Dayne Zimmerman 704-906-1571 daynez@mindspring.com • www.cranch.com

Squaw Creek Ranch 20 miles east of Billings 406-348-2303 www.mcmurrycattle.com mcmurrycattle@gmail.com

2027 Iris Ln. Billings, MT 59102 406-697-4040 406-254-1247

Menzies Cattle Co. LLC

jmenzies79@gmail.com

Richard and Shirley 406-560-8122 Bruce and Tammy 406-544-1536 Kurt and Jessica 406-239-5113 P.O. Box 30055 Gold Creek, MT 59733 bruce@thomasherefords.com

Wichman Herefords

www.wichmanherefords.com

Herman Nunely and Family 204 Co. Rd. 994 • Iuka, MS 38852 Cell 662-279-5136 Home 662-423-3317 leaningcedarherefords@gmail.com

Eric, Jr. 417-860-7151

Eric & Kami 417-737-0055

SPHHerefords@outlook.com

Registered bulls and females for sale by private treaty. Proven bloodlines, longevity, performance, functional justinwichman22@gmail.com Justin and Carmen Wichman 406-350-3123 cell 1921 Wichman Rd. Moore, MT 59464 406-374-6833 home

NEBRASKA

MONTANA

7 Mill Iron Ranch

Joe McGuffee 601-672-0245 103 Earl McGuffee Rd. Ryan McGuffee 601-668-1000 New Hebron, MS 39140 ryanmcgu@bellsouth.net www.mcguffeeherefords.com Bobby Singleton 615-708-1034

Burl and Doug McMillan 210560 CR U • Gering, NE 69341 970-326-8391 • burl_mcmillan@yahoo.com

Typeface — Medici Script Medium

From I-80 exit 48 west of Sidney, Neb. south 1 1/4 miles, west 1 mile, south 3/4 mile

Herd sire: BB 1065 Domino 6081 • Cow herd: Mark Donald and Line 1

Ranch 662-462-5885 Don 662-284-9410 Colton 662-415-5885

122 Co. Rd. 358 Burnsville, MS 38833 donaldksims@hotmail.com

MISSOURI

CURLEW Cattle Company BULLS For Sale in the Spring Howard Moss

895 Whitetail Rd., Whitehall, MT 59759

406-287-9947

W7048 C.R. 356 • Stephenson, MI 49887 Glenn Hanson, Sr 906-753-4684 Glenn Hanson, Jr 906-630-5169 “Cattle made for the North in the North”

DUTTON HEREFORDS

Blueberry Hill Farms DOUG BOLTE, MANAGER 1103 S. Grandview Rd. • Norfolk, NE 68701 Mobile 402-640-4048 bbhdoug@gmail.com

Quality Cattle That Work

190 Sunnyside Ln., Gold Creek, MT 59733 TOM BIGLIENI AND JILL EWING 2109 Des Peres Rd., St. Louis, MO 63131 417-827-8482 • tgbig@sbcglobal.net FARM ADDRESS: 3345 Lollar Branch Rd., Sullivan, MO 63080

David and Lorie Kitchell Family Matthew and Darci, Dawson Kitchell 3471 State Hwy. 200 • Ada, MN 56510-9260 701-799-7690 • www.dakitchfarms.com

Fred, Doreen and Rebecca McMurry

McMURRY CATTLE

Josh Menzies 5667 State Hwy. 38 Marshfield, MO 65706

Don and Tammy Sims Colton and Brittany Sims Ross and Amber Parker

MINNESOTA

REGISTERED POLLED HEREFORDS Genetics for Certified Hereford Beef®

Journagan Ranch

26 Years Line 1 Genetics

MICHIGAN

Jay-De Lorrie

Gregg and Denver Alsup 18 Alsup Ln. Fair Grove, MO 65648 417-766-6801 gailalsup@gmail.com

417-425-5659

1616 John Shirk Rd., Taneytown, MD 21787 Ray 443-871-4917 • ray.howes64@gmail.com Cyndy 443-871-6657 • clhowes@aol.com

Arvid and Linda Eggen 406-895-2657 Box 292 • Plentywood, MT 59254 jbare@nemont.net

HIGH PRAIRIE FARM

FOR SALE: • Bulls • Females • Semen

POLLED HEREFORDS

EAST SIDE FARM eastsidehereford@comcast.net Visitors welcome!

Lester and John Schafer

SPRINGWATER

MARYLAND

J BarSince E Ranch 1898

Straight Line One Cooper Holden Genetics BULLS AVAILABLE AT PRIVATE TREATY

Owners: M.D. and Al Bonebrake James Henderson, Herdsman 417-588-4572 • Springfield, MO

Dean 406-288-3330 Cory 406-288-3563

Registered bulls and commercial heifers for sale Mark, Della, Lacey and Jane’a Ehlke P.O. Box 178 Townsend, MT 59644 406-266-4121 www.ehlkeherefords.com Cell 406-439-4311 info@ehlkeherefords.com • Registered Hereford Bulls • Replacement Heifers • Market Calves

Feddes Herefords

Jerry and Shelly Delaney & Family 2071 C.R. 101 • Lake Benton, MN 56149 507-368-9284 • 507-820-0661 Jerry cell jdh@delaneyherefords.com • www.delaneyherefords.com

Modest Birth Massive Meat 2009 Churchill Road Manhattan, Montana 59741

Dan 406-570-1602 drfeddes@msn.com Tim 406-570-4771 tfeddes@msn.com www.feddes.com

Lowell and Carol 402-589-1347

48979 Nordic Rd. Spencer, NE 68777

Galen Frenzen and Family Galen Frenzen

ANNUAL BULL SALE Fourth Tuesday in March

50802 N. Edgewood Rd., Fullerton, NE 68638 Galen 308-550-0237 Eric 308-550-0238

Females and club calves for sale private treaty.

Henkel Polled Herefords Pure Station

Polled L1 Dominos

Gene Eric 402-729-5866 402-239-9838 56095 715 Road • Fairbury, NE 68352 henkelhereford@hotmail.com

“THE BEST IN LINE 1 BREEDING” ROD FINDLEY

Les Krogstad 3348 430th St, Fertile, MN 56540 218-945-6213 • kph@gvtel.com www.krogstadpolledherefords.com

Darin Krogstad 16765 Welch Shortcut Welch, MN 55089 651-485-0159

| August 2021

32505 E. 179th St. Pleasant Hill, MO 64080 816-540-3711 • 816-365-9959 2.4 mi. E of 7 Hwy findleyfarms@gmail.com

Jack and Tresha Holden 3139 Valier Dupuyer Rd. • Valier, MT 59486 406-279-3301 • 406-279-3300 Ranch • 406-450-1029 Mobile www.holdenherefords.com

Denny and Dixie Hoffman • 406-425-0859 Jason and Kaycee Hoffman • 530-604-5096 Office 308-645-2279 • P.O. Box 287 • Thedford, NE 69166 jason@hoffmanranch.com • www.hoffmanranch.com

Hereford.org

HEREFORD SEEDSTOCK SECTION JB R ANCH

POLLED HEREFORDS Milk, Muscle, Performance and Weight Outcross Pedigrees Bulls and females always for sale. Visitors always welcome! Jack and Bev Beeson Wayne, NE 68787

Females that Produce Prolific Disposition 402-375-3404 Cell 402-375-9027

“The Best of Both” Horned and Polled Genetics Don, Skeeter, Kari, Brooke and Bryce P.O. Box 239 • Orovada, NV 89425 775-272-3152 Home • 775-272-3153 Fax 209-479-0287 Cell orovadaherefords@aol.com brumleyfarms.com

GENOA LIVESTOCK Horned and Polled Herefords

Albert Moeller & Sons 7582 S Engleman Rd Grand Island, NE 68803 308-384-0979

Cattle for sale by Private Treaty and at Nebraska Cattlemen’s Classic

P.O. Box 306 • Hyannis, NE 69350 James 308-458-2406 Bryan 308-458-2865 • Bob 308-458-2731

NEW YORK

Bull and Female Sale Sept. 6, 2021 Chris Beck, Mgr. 618-367-5397 Bob Coker, Owner 916-539-1987 640 Genoa Ln. • Minden, NV 89423 www.genoalivestock.com

Mrnak Herefords West

OAKRIDGE POLLED HEREFORDS

Timothy Dennis 315-536-2769 tdennis@trilata.com 3550 Old County Rd. Penn Yan, NY 14527 Home of F BUILDING TRUST 335

SPRING POND FARM John and Ted Kriese – 4385 Italy Hill Road – Branchport, NY 14418

315-856-0234 hereford@frontiernet.net www.fingerlakescattle.com

Performance Cattle Certified and Accredited

763 W. River Rd. Valley City, OH 44280 330-483-3909

Earl and Cynthia Arnholt oakridge@zoominternet.net

OKLAHOMA Darnell Hereford Ranch I t’s a Family Tradition Raising Straight Miles City

LINE 1 DOMINOS

BREEDING CATTLE BUILT FROM THE GROUND UP

39722 State Hwy. 34 • Freedom, OK 73842 Sandy Darnell • 580-589-2667 • Cell 580-430-9254

Loren, Terrie, Hunter and Tanner PO Box 2412 • Minden, NV 89423 775-848-0160 lorenmrnak@aol.com www.mrnakherefordswest.com

DENNIS RANCH SINCE 1916

22990 E. 2090 Rd., Terral, OK 73569 REGISTERED AND COMMERCIAL HEREFORDS 580-662-9211 • 580-757-2515 • Cell 940-704-9682

BULLS FOR SALE

NEW JERSEY NORTH CAROLINA J. Brent Creech 14926 Taylor’s Mill Rd. Zebulon, NC 27597

AJ Stahoski -Herdsman-

1417 Rd. 2100 Guide Rock, NE 68942-8099

Ron 402-756-3462 rnschutte@gtmc.net

919-801-7561

Farm LLC

NEW MEXICO B&H HEREFORDS

308-726-2138 • 406-855-8288 cell

UPSTREAM RANCH

Annual Bull Sale - First Saturday in February

Phil Harvey Jr. P.O. Box 40 Mesilla, NM 88046 575-524-9316 Cell: 575-644-6925 philharveyjr@comcast.net www.bhherefords.com

Jim Bob Burnett 205 E. Cottonwood Rd. Lake Arthur, NM 88253 Cell: 575-365-8291 burnettjimbob@gmail.com

Ephesians 2:20

Lavette and Brenda Teeter 2075 Landis Hwy. (NC Hwy. 152) Mooresville, NC 28115 704-664-1947

Bill King 505-220-9909 Tom Spindle 505-321-8808 Becky Spindle 505-252-0228 P.O. Box 2670 Moriarty, NM 87035 www.billkingranch.com

9767 Quay Road O Nara Visa, NM 88430 Michael Pérez - 575-403-7970 Kyle Pérez - 575-403-7971 Drew Pérez - 806-640-8340 Info@PerezCattleCo.com

PerezCattleCo.com

2705 Testolin Rd., Fallon, NV 89406 Hereford.org

616 Pecan Dr., Ft. Sumner, NM 88119 LaMoyne and Opal Peters Leslie and Glenda Armstrong Kevin and Renee Grant

C O.

Dennis and Rachel Lee 775-217-2280 dlee6d@gmail.com

3719 S. Coyle Rd. Stillwater, OK 74074 Norm Durham 405-372-7096 njdurhamranch@gmail.com Total Performance Breeder

Triplett Polled Herefords

Will-Via Polled Herefords

575-355-2803 • 575-355-6621

NEVADA

DURHAM RANCH

Ten miles north of Asheville, N.C., on future I-26 West

Visitors Welcome Bulls and Females For Sale Private Treaty

cornerstone@plateautel.net www.cornerstoneranch.net

VINCE BICKEL 2821 630th Rd. • Gordon, NE 69343 308-282-0416 • vmbickel@gpcom.net www.vinmarcattle.net

P.O. Box 166 • Caddo, OK 74729 Alan Dufur — 580-775-3830

704-876-3148 (evening) 704-872-7550 (daytime)

859 Romero Rd · Nara Visa, New Mexico Clifford Copeland Cliff Copeland · 575-403-8123 Matt Copeland · 580-336-8284 Alyssa Copeland · 731-499-3356

VIN-MAR

240 Upper Flat Creek Rd. Weaverville, NC 28787 828-645-9127 cpcfarm@msn.com Sales: Wayne Welch 828-768-3024 Visit our website to see current offering — www.claxtonfarmcattle.com

127 Roseman Ln. • Statesville, NC 28625

upstreamr anch@gmail.com www.upstreamcattle.com

C A T T L E

C. Porter Claxton Jr.

James Triplett

45060 Upstream Rd. • Taylor, NE 68879 Brent and Robin Meeks • 308-942-3195

Oshkosh, NE 69154 • www.vannewkirkherefords.com Joe: 308-778-6049 • Kolby: 308-778-6230 Quality Herefords Since 1892

100 Bonita Dr. Elk City, OK 73644 580-497-6162

www.tmfherefords.com tmfherefords@icloud.com

www.schutteandsons.net BERNIE AND STACIE BUZANOWSKI Arthur, NE

Herd Bulls & Donor Females For Sale Don Moler

Flying

Ranch

Mike and Lotsee Spradling

19402 W. Hwy. 51 918-640-7711 P.O. Box 434 918-245-8854 Sand Springs, OK 74063 Registered Polled Herefords

Pecans flyinggranchss@aol.com

Bulls & Females available for sale private treaty Ralph & Stephanie Kinder, Owners

NORTH DAKOTA

790250 S Hwy 177 Carney, OK 74832 (405) 714-3101 ralph@headquartersranch.com headquartersranch.com

14503 91st St. S.W. Bowman, ND 58623 www.mrnakherefords.com Wayne 701-523-6368

Terry 701-523-6368

Brent 701-206-0604

Andy 701-206-1095

OHIO Mohican Polled Hereford Farm

23731 NS 157 Rd. Laverne, OK 73848 Milton 580-273-9494 Van 580-552-1555 van1messner@gmail.com

4551 S.R. 514 Glenmont, OH 44628 Conard and Nancy Stitzlein 330-378-3421 Matt Stitzlein 330-231-0708 stitz@mohicanfarms.com

Mohican West

PREDICTABLE GENETICS Sheldon Wilson 575-451-7469 • cell 580-651-6000 1545 Dry Cimarron Hwy • Folsom, NM 88419

3100 Sportsman Park Rd. Laurel, MT 59044 Phone/Fax 406-633-2600 Terry Powlesland 406-670-8529 mohicanw@yahoo.com www.mohicanpolledherefords.com

Paul Laubach

Rt. 1, Box 69 • Leedey, OK 73654 Cell 405-664-7743 • paul@pandrherefords.com

PandRHerefords.com

August 2021 |

HEREFORD SEEDSTOCK SECTION OREGON

SOUTH CAROLINA

George and Karen Sprague 85777 Vilhauer • Eugene, OR 97405 541-465-2188 gks@bar1ranch.com • www.bar1ranch.com

P.O. Box 1057 • Seneca, SC 29679 864-882-1890 • Deryl cell 864-324-3268 deryl@keeserealtysc.com • Grass Fed Cattle

SOUTH DAKOTA David and Lynda Bird 45863 Crow Rd. • Halfway, OR 97834 541-742-5436 • Cell 541-403-2828 • bird@pinetel.com

42590 Salmon Creek Rd. • Baker City, OR 97814

Bob Harrell Jr. 541-403-2210

Don Schafer 541-403-0008

Registered Hereford Cattle and Quarter Horses Annual Sale First Monday In March

Cattle Co.

REGISTERED HORNED HEREFORDS 79337 Soto Lane Fort Rock, OR 97735 ijhufford@yahoo.com

Home 541-576-2431

www.huffordherefords.com

QUICK MILL FARMS

20016 S. White Ln. • Oregon City, OR 97045 503-650-4613 • Cell 503-789-5713 bill@quickmillfarms.com www.quickmillfarms.com

Bischoff’s Ravine Creek Ranch Gerald and Janelle Bischoff 20025 399th Ave., Huron, SD 37350 605-352-5530 • Cell 605-350-0979 Garret 605-461-1555 • Matt 605-350-0980 ravinecr@santel.net • www.ravinecreekranch.com

451 N.W. Quarry Rd. Albany, OR 97321

Bill and Paula Thorstenson 30491 131st St. • Selby, SD 57472 605-649-7940 • Cell 605-845-6108 wpthorstenson@venturecomm.net paulathorstenson@yahoo.com

Gordon and Thordys 39462 178th St. Frankfort, SD 57440 605-472-0619

Jim and Kay Coley and Family

Michael and Becky 605-224-4187 605-870-0052 blumeherf@yahoo.com

8103 Bill Moss Rd. White House, TN 37188 615-672-4483 • 615-478-4483 Cell billymjackson@aol.com jacksonfarmsherefords.com

Eggers Southview Farms Tim and Philip Eggers 25750 476th Ave., Sioux Falls, SD 57104 Tim cell 605-929-6560 Philip cell 605-351-5438 eggerssouthviewfarms@gmail.com I-29 Bull Run Sale 2nd Saturday in March

21115 344th Ave. Ree Heights, SD 57371

Cell 541-990-8038 Office 541-926-5640 vollstedtfarms@comcast.net

Shawn Guyer 814-285-0602 Traci Guyer 814-285-6880 Mason Guyer 814-330-5334 traciguyer@gmail.com

4G Herefords Don and Madeline Hennon Sewickley, PA 15143 412-741-2883 Fax 412-741-2883 Robert Glenn, manager 724-748-4303 www.barhfarm.com

Mark and Mary Kay Frederickson 19975 Bear Ridge Rd. Spearfish, SD 57783 605-642-2139 Cell 605-645-4934

PYRAMID BEEF Bull Sale First Saturday in December

Nate and Jayna Frederickson Cell 605-254-4872 Shawn and Sarah Tatman 307-673-4381

Jonathan cell 865-803-9947

Home 423-346-7304

314 Letory Rd. Wartburg,TN 37887 mudcreekFarms@msn.com

Johnny, Tanuja, Jonathan & Justin Dagley

Ellis & Lovalene Heidel

Bulls and Females Available

Jim and Jeannine Bockwoldt

EAT MORE | August 2021

Steven Lee 615-799-8085 cell 615-456-6165 5121 Bedford Creek Rd., Franklin, TN 37064 triplelranch@msn.com • sleehereford@gmail.com

www.lllranch.com

Woodard Hereford Farms Since 1945 – Quality Line 1 Cattle For Sale!

Watch for our annual production sale date Contact Brooke 605-769-9992 or Kirk 605-769-9991 Lance Pankratz, owner

44130 279th St. Freeman, SD 57029

Office 605-925-7611 Cell 605-359-9221 Home 605-925-4283 Fax 605-925-4354 lagrand@gwtc.net www.lagrandranch.com

10175 F.M. 3138 • Channing, TX 79018

www.barberranch.com • office@barberranch.com

Pete and Angela Case P.O. Box 240, Mertzon, TX 76941 325-650-6209 • pete@caseranch.com www.caseranch.com

Jack & Lyn Chastain 3924 Burkett Dr Ft. Worth, TX 76116 817-821-3544 Farm located at Mineral Wells, TX

DUDLEY BROS. Box 10, Comanche, TX 76442

Office 325-356-2284 • Fax 325-356-3185 John Dudley 325-642-0745 Tom Dudley 325-642-0748 john@dudleybros.com www.DudleyBros.com

Registered Herefords Since 1938

Harry and Cheryl Grett 512-303-5714

P.O. Box 492 Portland, TN 37148 Mike Rogan 1662 McKinney Chapel Rd. Rogersville, TN 37857 423-272-5018 423-754-1213 Cell roganfarm@yahoo.com

11341 357th Ave. • Leola, SD 57456 Colin 605-216-7506 • Miles 605-277-5048 cmbhoffman@msn.com www.hoffmanherefords.com

17309 322nd Ave. Onida, SD 57564 Ken Bieber Family bedrock842002@yahoo.com

BEEF

Jerry Roberson 615-325-1883

Horned & Polled Herefords

22370 152nd Place, Box Elder, SD 57719 605-923-2366 jbnlivestock@rushmore.com • www.jbnlivestock.com

Justin Barber 806-681-5528 Brett Barber 806-681-2457 Mary Barber 806-930-6917

P.O. Box 969 Elgin, TX 78621 g3ranch@aol.com

Hoffman Herefords

JBN Livestock Registered Herefords

Terri Barber 817-727-6107 Jason Barber 817-718-5821 Dale Barber 806-673-1965

TENNESSEE

Keith, Cheryl, Erin and Matt Fawcett • 605-870-0161 Dan, Kyla, Hollis and Ivy Fawcett • 605-870-6172 Weston, Kristin, Falon and Jensen Kusser www.fawcettselmcreekranch.com

PENNSYLVANIA

Cody Williams, Cell 605-695-0931 Dave Stenberg 605-997-2594 • Cell 605-530-6002 Lindsey Wolles 605-496-2487

140 Morgan Rd., Lafayette, TN 37083 615-804-2221 • coleyherefords@gmail.com www.coleyherefords.com

HEREFORDS

• Registered Polled and Horned Herefords • Performance Tested • Consistent Quality

Linda Sims

806-868-4661 or 806-570-9554 breeder@amaonline.com

Consignment sales and private treaty

47229 232 St. Colman, SD 57017

Annual Production Sale - 2nd Wednesday in March

“Breeding with the Commercial Cattleman in Mind”

1301 N. Lions • P.O. Box 186 Miami, TX 79059

Homozygous Polled Herefords

Don, Peg, Seth and Bridget Zilverberg 18542 326th Ave. Holabird, SD 57540 73rd Annual 605-852-2966 Production Sale www.barjz.com Feb. 22, 2022 cattle@barjz.com

541-477-3816 M.T. 541-377-0030 Cori 541-377-3347

M.T. and Cori Anderson 47295 Izee Paulina Ln. Canyon City, OR 97820

Bill or Chad Breeding

Bar JZ Ranches

“Your Eastern Oregon Range Bull Source” Registered Herefords and Quarter Horses

Bill Vandermolen and Family

14831 Hereford Rd. – Hoven, SD 57450 605-948-2375 Vern • Jerry • Shannon • Joel rauschherf@rauschherefords.com • RauschHerefords.com America’s #1 Dams of Distinction Cow herd • Private Sales Year-round • Bull and Female Sale Third Monday in February

Registered Herefords

Ken cell 541-403-1044

Rausch Herefords

Winn Woodard 615-389-2624 • Phil Spicer 615-351-2810

4948 William Woodard Rd. Springfield, TN 37172

TEXAS ATLAS FARMS

Your source for top end bulls and females. Jimmy, Claudia and Precious Atlas 4920 CR 401 • Grandview, TX 76050 214-202-5178 • 817-456-4691 atlasfarms@sbcglobal.net

Gary and Kathy Buchholz

P.O. Box 2807 • Waxahachie, TX 75168

Gary cell: 214-537-1285 Kathy cell: 214-537-1306

gary@gkbcattle.com www.gkbcattle.com

h2ranch@rodzoo.com 7787 ROCKY RIDGE LN. MADISONVILLE, TX 77864 Office 936-349-0439 H2Ranch@rodzoo.com www.h2ranchandcat tle.com

From Madisonville, go S on I-45 to Exit #136, go E 2 miles to H2 Gates.

Lee & Jacqui Haygood 923 Hillside Ave. Canadian, TX 79014 806-323-2906 lee@indianmoundranch.com indianmoundranch.com

SHOP

Hereford Hereford.org

HEREFORD SEEDSTOCK SECTION SINCE 1943

DIAMOND M RANCH SELLING 1,500 HEREFORDS ANNUALLY

“The great feedlot performance cattle” The McIrvins Box 99 Laurier, WA 509-684-4380

Winter Headquarters 646 Lake Rd. Burbank, WA 99323 509-545-5676

HEREFORDS FOR TODAY’S CATTLEMAN

ANNUAL BULL SALE MARCH 2022

Ned, Jan & Bell Ward 307-672-3248 Ned (c) 307-751-8298 • Jan (c) 307-751-9470 PO Box B • Sheridan, WY 82801 njwardherefords@gmail.com

www.NJWHerefords.com

UTAH

Ochsner-Roth Cattle Co. Blake: 307-532-3282 Steve Roth: 307-575-5258 Rustin Roth: 307-575-2709 BW: 307-575-6772 Rodney: 307-575-2589 ochsnerranch@gmail.com www.qualitybulls.com 10672 Van Tassell Road Torrington, WY 82240 Annually selling over 200 Hereford and Angus Bulls via private treaty

Stop by for a visit. You will not be disappointed!

Noack Herefords 116 E. Bell Ave. Rockdale, TX 76567 Cell 979-218-0065 Office 512-446-6200

BULLS OUT OF GOOD MILKING FEMALES FOR SALE AT ALL TIMES.

Rod Curtis 435-770-0509 rod@cachefeeds.com herefords1@hotmail.com

NOLAN HEREFORDS

EXCELLENCE IN LINE 1 BREEDING • SELECT POLLED GENETICS

Scott, Alise, Ilissa, Bethany and Audrey 1950 Skylark Rd. • Gilmer, TX 75645 nolanherefords@aol.com Res. 903-797-6131 Cell 903-738-5636

Bill and Linda Johnson 3350 N. St. Rd. 32 Marion, UT 84036 435-783-4455 bjohn@allwest.net Cattle for sale at the ranch

EKKER HEREFORDS Jim and Linda Ekker 435-839-3454 435-840-2699 cell 1004 Ekker Ln. Vernon, UT 84080

Raising quality Herefords since 1985

JB Herefords

Maynard and Sandi Warnken Kevin Warnken, manager P.O. Drawer 29 • Schulenburg, TX 78956 979-561-8846 • 979-561-8867 fax Kevin cell 979-743-0619 rockinw@cvctx.com • rockinwranch.net

3847 W. 2200 S. • Wellsville, UT 84339 www.jbherefords.com

Nine miles east of Caldwell on Hwy. 21 or 15 miles west of Bryan-College Station on Hwy. 21

Jim Westfall, owner 304-927-2104 • cell 304-377-1247 jimwestfall2104@gmail.com John Westfall, herdsman 304-927-3639 1109 Triplett Rd. • Spencer, WV 25276

CANADA

WISCONSIN HEREFORD RANCH

Steve Merry 1840 Old CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

reescattle@gmail.com

ReesCattle.com

Your Source For Success

MEDONTE HIGHLANDS Polled Herefords Jack McAughey Kevin Brown 905-625-3151 705-330-4663 Farm • Orillia, Ont. 705-326-6889 Business Office: 3055 Universal Dr., Mississauga, Ont. L4X 2E2

sires from over a dozen lines based on pre-1970 gene pools.

Line One Performance Breeding Since 1979

2235 E. Rees Ln. • Morgan , UT 84050

R.R. 1 Indian River, ON Canada K0L 2B0 705-295-2708 • ircc@nexicom.net elmlodgeherefords.freeyellow.com

VINTAGE Hereford Genetics 200 females and

www.johansenherefords.com

Herefords & Angus

Billy Elmhirst

Steven, Jill, Nicole, Curtis, Alison and Austin Folkman N. 250 Highview Rd. • Ixonia, WI 53036 920-474-7403 • 262-617-6346 Cell cnlfarm@hughes.net www.cnlfarm.com Home of Vaquero, Doubletime and M326.

Jonathan and Craig Johansen Castle Dale, UT • 435-650-8466 johansenherefords@gmail.com

Jake Rees 801-668-8613 Scott Rees 801-949-8960 Roger Rees, DVM 801-913-5747

BILL WILHELM • 1046 RIFLE PIT RD., SUNDANCE, WY 82729

Bulls and Females For Sale

Six Generations of MERRY Polled Hereford Breeders — Spanning 117 Years — www.mgmpolledherefords.com

Raising cattle in Texas since 1855 Joey and Susan Skrivanek, owners 407 W. Mustang • Caldwell, TX 77836 Cell 979-224-4698 • Home 979-567-3857 • j.skrivaneklaw@outlook.com

Westfall Polled Herefords

Billy Jensen 435-764-2422 Kyson Smith 435-421-9032 jbherefords@gmail.com Jensen Brothers Herefords – Since 1920

Randy Wood, manager

325-396-5526 5749 Rocking Chair Ln. Ft. McKavett, TX 76841 www.therockingchairranch.com

WEST VIRGINIA

Kevin and Janice Bennett 3752 Ollie Bell Rd. 608-778-8685 Benton, WI 53803 kevinjanicebennett@gmail.com www.sandrockranchherefords.com

WYOMING

WALNUT DRIVE FARMS Quality since 1952 – Stayner, Ontario, Canada

jwvancise@gmail.com 705-445-0407

SERVICES

VIRGINIA Jay and Janice Berry 3049 C.R. 225 Cheyenne, WY 82009 307-634-5178 • www.wherecowmenbuybulls.com

Larry Woodson

Bonham, TX 214-491-7017 larrywoodson@gmail.com www.stillriverranch.com

LARGENT and SONS Pete Johnson, owner

Hwy. 94 W. • Lufkin, TX 75904 936-465-1672 • pljmhj@yahoo.com

Serving East Texas Hereford needs since 1957

Southeast Texas Bull Sale Headquarters

4609 Airport Freeway Ft. Worth, Texas 76117 817-831-3161 texashereford@sbcglobal.net www.texashereford.org

Williams Family Herefords Herb and Susan Williams, Owners

P.O. Box 567, Decatur, TX 76234 Herb Cell 940-393-1651 • Office/Ranch 940-466-3381 Fax 940-466-7237 Williamsfamilyherefords.com • herbsusan@msn.com

Since 1891, family owned and operated for five generations! Hwy. 51 north, 10 miles from Decatur, Texas

Registered/Commercial Hereford Cattle

Hereford.org

Featuring Polled Descendants of J215

Thistle Tree Farm Linda Lonas P.O. Box 187 • Purcellville, VA 20134 703-850-5501 Cell • 703-368-5812 Office

WASHINGTON Bill and Terrilie Cox 688 Pataha St. Pomeroy, WA 99347 509-566-7050 cell cxranch@live.com

Hereford Cattle Since 1902 P.O. Box 66 • Kaycee, WY 82639 307-738-2443 or 307-267-3229 Cell Sale Date – Nov. 19, 2020 largentandsons@yahoo.com www.largentandsons.com

McClun’s Lazy JM Ranch Polled Herefords and Angus

Raising Herefords since 1967 Jim and Jerri McClun and Family 1929 Rd. 60 • Veteran, WY 82243 • 307-837-2524 Cell 307-534-5141 • jkmcclun@wyomail.com www.mcclunranch.com Private Treaty Sales and Annual Production Sale in April

Selling Herefords for 80 years

Annual Sale — Fourth Wednesday in October P.O. Box 15, Ft. Bridger, WY 82933

Dale 307-780-8232

Ron 307-747-3897

Jim Bessler 815-762-2641

www.JamesFBessler.com Jim@JamesFBessler.com

4812 McBreyer Pl. Fort Worth, TX 76244-6083 O: 817-562-8980 • Fax: 817-562-8981

Joel Birdwell, Auctioneer 5880 State Hwy. 33 Kingfisher, OK 73750 Home: 405-375-6630 Cell: 405-368-1058

EAT MORE

BEEF

August 2021 |

HEREFORD SEEDSTOCK SECTION Hereford World DEADLINES: CALL FOR AD RATES ISSUE . . . . . . . . . . . . . . CLOSING DATE

LATHROP LIVESTOCK TRANSPORTATION

121 Jackson St. Plain City, OH 43064 Phone: 614-403-0726

USDA Approved Quarantine Center

Serving O’Hare Field and All Export Points

Eddie Burks, Auctioneer 531 Rick Rd. Park City, KY 42160 270-991-6398 Cell endburks@hotmail.com

35W090 Lathrop Lane, Dundee, IL 60118 Randy Lathrop 847-426-5009 or 428-5806 Fax 847-428-3788

Jan. 2022* . . . . . . . . . . . . . . . . . Nov. 24 Feb. 2022* . . . . . . . . . . . . . . . . . Dec. 27 March 2022 . . . . . . . . . . . . . . . Jan. 25 AI Book 2022 . . . . . . . . . . . . . . Jan. 25 April 2022 . . . . . . . . . . . . . . . . . Feb. 25 May/June 2022 . . . . . . . . . . March 25 July 2022 Early bird . . . . . . . . . . . . . . . April 29 Final . . . . . . . . . . . . . . . . . . . . . May 27 Aug. 2022* . . . . . . . . . . . . . . . June 27 Sept. 2021 . . . . . . . . . . . . . . . . . July 26 Oct. 2021* . . . . . . . . . . . . . . . . Aug. 25 Nov. 2021 . . . . . . . . . . . . . . . . Sept. 27 Dec. 2021 . . . . . . . . . . . . . . . . . Oct. 25 *Indicates tabloid issue

7710 North State Rd 56 Vevay, IN 47043 540-336-2737

WESTERN REGION

Clint Brightwell

Wash., Ore., Utah, Idaho, Calif., Nev. and Ariz.

Send ad copy, pictures, etc. to your field representative or the Hereford World Advertising Coordinator Alison Marx 816-842-3757 • 816-243-1314 Fax amarx@hereford.org

417-359-6893 cbrightwell@hereford.org

MOUNTAIN REGION

NORTH CENTRAL REGION

Mont., Wyo., Colo., N.D. and western Canadian provinces

S.D., Minn., Neb. and Kan.

Kevin Murnin

406-853-4638 kmurnin@hereford.org

785-366-1185 aacheson@hereford.org

UPPER MIDWEST REGION

EASTERN REGION

Ill., Wis., Ind., Mich., Ohio, Penn., Ky. and W.Va.

Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va.

419-306-7480 jmeents@hereford.org

815-988-7051 tcoley@hereford.org

CENTRAL REGION

SOUTHWESTERN REGION

Mo. and Iowa

Ark., La., N.M., Texas and Okla.

Matt C. Sims Auction, Inc. • P.O. Box 1219 • Edmond, OK 73083 405-641-6081 • matt@mcsauction.com • www.mcsauction.com

WHO’S SELLING YOUR CATTLE? Selling at livestock market and production sales across the West – Eric Drees

• • • •

Works day in and day out with commercial ranchers! Knows the purebred cattle industry! Represents buyers locally and on the national scene! Works tirelessly to get you top dollar!

ERIC DREES Auctioneer and Marketing Representative 208-329-4808 • Caldwell, Idaho idahocattleauctioneer@gmail.com Proud member of the Livestock Marketing Association Call to consign your cattle to an upcoming sale event! Also representing:

Alex Acheson

Jim Reed, Box 126, Green Ridge, MO 65332 Office 660-527-3507 • Cell 417-860-3102 www.reedent.com • reedent@iland.net Serving breeders since 1979.

Semen and Certificate Brokerage Service Available

REED ENTERPRISES

Your complete, one stop shopping center for all your semen and AI certificates. Call today for your free brochure For Prompt, Personalized Service, Call:

Serving breeders since 1979

Jim and Linda Reed P.O. Box 126 • Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net

John Meents

Tommy Coley

2021 WLAC FINALIST

EMMONS UGC Certified

Clay Emmons

254-716-5735 clayemmons@hotmail.com

541 State Hwy. 75 N. Fairfield, TX 75840

JERRY GAY LIVESTOCK INSURANCE

American Live Stock, a division of Markel Service, Incorporated Featuring livestock mortality insurance covering death from accident or disease.

Contact for rates 1910 Madison Ave. #530 Memphis, TN 38104 901-276-2855 office 901-276-0758 fax 901-458-2880 residence

| August 2021

DALE STITH

Auctioneer

5239 Old Sardis Pike Mays Lick, KY 41055 918-760-1550 dalestith@yahoo.com

Joe Rickabaugh 785-633-3188 jrick@hereford.org

Colton Pratz

405-385-1054 cpratz@hereford.org

THE AMERICAN HEREFORD ASSOCIATION FIELD STAFF IS HERE TO HELP YOU MARKET YOUR CATTLE AND PROMOTE YOUR OPERATION.

11500 N. Ambassador Dr., Suite 410 Kansas City, MO 64153 816-842-3757 www.hereford.org Hereford.org

Clinkenbeard Farms

and Sons Watch for our consignments to the Hoosier Beef Congress

CALVES OUT OF:

Cattle for Sale Privately! Offering Heifers & Show Steers

Sonora, Reload, Wideload, Long Drive, Rushmore, Catapult 320, Time Traveler, Times A Wastin and MSU Hudson

14099 E. County Line Rd. • Edwardsport, IN 47528 Cell 812-881-8988 • gjclink@hotmail.com

EPH

Coal Creek Land and Cattle LLC Terry, Susan, Lillian and Hayley Hayhurst

Matt Marion 812-870-6968 matthewmarion@mariontool.com 5315 W. Sandford Ave. West Terre Haute, IN 47885

Ferguson Farms Stephen L. Ferguson 225 N. Washington Bloomington, IN 47402 Abe Redden 662-352-4290

Brian, Janelle, Collin and Landon Deatsman 5708 North 200 East Leesburg, Indiana 46538 Brian Cell: (574) 527-6679 Visit our website! www.deatsman.com

14477 S. Carlisle St. Terre Haute, IN 47802 812-696-2468 812-236-0804 cell HayhurstFarms@aol.com

4072 E. 500 S. Waldron, IN 46182 317-407-3618 cell

bruceeverhart56@gmail.com

Hereford.org

Gary Greenwood DVM 765-585-1105 3013 W. State Rd. 38 West Lebanon, IN 47991

Polled Herefords

Lee, Cindy and Matthew Elzemeyer 2538 State Rd. 122 Richmond, IN 47374 765-969-2243 lee@elzehereford.com

Lawrence and David Duncan

FARMS Bruce, Shoshanna, Blake, Ashley, Jordan and Brian

Elzemeyer

Plymouth, IN Andy Aker 574-780-0342 Jim Haug 574-952-3485 akerjamie@gmail.com

1264 N. Mountain Rd. Wingate, IN 47994 Lawrence cell 765-918-2297 David cell 765-366-0295 davidandjilld@aol.com www.ableacres.com

August 2021 |

Calendar of Events “Calendar of Events” is a listing of Hereford sales and events known to our staff. Italicized dates denote shows and events. Non-italicized dates denote sales. To make the calendar concise we have used the following abbreviations: association, assn.; international, int’l; junior, jr.; mountain, mtn.; national, nat’l; northeast, NE; northwest, NW; performance tested, PT; southeast, SE; southwest, SW; and university, Univ.

AUGUST 1 Indiana State Fair Open Show, Indianapolis 2-4 Texas A&M Beef Cattle Short Course, College Station 7 Hereford on the Mtn., Sewanee, Tenn. 7 Indiana State Fair Jr. Show, Indianapolis 7 Pennsylvania Cattlemen’s Assn. Field Day, Bedford 10-12 NCBA Cattle Convention, Nashville, Tenn. 10 Wisconsin State Fair Jr. Show, Milwaukee 12 Illinois State Fair Jr. Show, Springfield 12 Iowa State Fair FFA Hereford Show, Des Moines 12-14 Montgomery County Ag. Fair Open Show, Gaithersburg, Md. 14 Illinois State Fair Open Show, Springfield 14 Missouri State Fair 4-H and FFA Jr. Hereford Show, Sedalia 14 Tennessee Hereford Assn. AHA-Point Show, Lebanon 14 West Virginia State Fair Jr. Show, Lewisburg 14 Wisconsin State Fair Open Show, Milwaukee 15 Missouri State Fair Open Show, Sedalia 17-19 Dakotafest, Mitchell, S.D. 17 Iowa State Fair 4-H Jr. Show, Des Moines 18 Iowa State Fair 4-H and Iowa Steer Futurity Show, Des Moines 19 Iowa State Fair Open Show, Des Moines 19 Upper Peninsula State Fair Open Show, Escanaba, Mich. 19 Wyoming State Fair Open Show, Douglas 20 Tennessee State Jr. Show, Lebanon 20-23 Western Idaho State Fair Open Show, Boise 21 Tennessee State Open Show, Lebanon 21 West Virginia State Fair Open Show, Lewisburg 23 Appalachian Fair Assn. Jr. Show, Gray, Tenn. 24-27 New York State Fair Jr. and Open Shows, Syracuse 25 Appalachian Fair Assn. Open Show, Gray, Tenn. 25 Ad deadline for October Hereford World 26 Kentucky State Fair Jr. Show, Louisville 27 Kentucky State Fair Open Show, Louisville 27-28 Missouri Hereford Tour, southeast Missouri 27-29 Nebraska State Fair 4-H Show, Grand Island 28 East Tennessee Hereford Assn., White Pines 28-29 Illinois Hereford Tour 28-29 Kansas Hereford Tour 28 Maryland State Fair Jr. Show, Timonium 29 Iowa Hereford Assn. Tour and Annual Meeting, central Iowa 29 Maryland State Fair Open Show, Timonium

SEPTEMBER 1 South Dakota State Fair Open Show, Huron 2 Nebraska State Fair Open Show, Grand Island 3-6 Evergreen State Fair, Monroe, Wash. 3-6 Nebraska State Fair FFA Show, Grand Island 3 West Texas Fair & Rodeo Open Show, Abilene 4 Boyd Beef Cattle, Mays Lick, Ky. 4 Minnesota State Fair Open Show, St. Paul 5 Du Quoin State Fair Open Show, Du Quoin, Ill. 5 T/R Cattle Co. Frozen Genetic Event, Glencoe, Okla. 6 Genoa Livestock, Minden, Nev. 6 Parker Bros., Bradyville, Tenn. 6 T/R Cattle Co. Production Sale, Glencoe, Okla. 7 East Side Farm & Guests, Frederick, Md. 7 KL Lemmon Cattle Co. (Online), Manchester, Md. 8 Carolina Classic Open Show, Winston-Salem, N.C. 9 Mississippi State Fair Open Show, Jackson 10-12 Kansas State Fair Jr. Show, Hutchinson 11 Copper Creek Ranch, Princeton, British Columbia 11 Lorenzen Farms, Chrisman, Ill. 11 Missouri Hereford Annual Field Day — District 9, Jackson 11 Nebraska Hereford Tour, southwest Nebraska 11 Northeast Elite Hereford Sale, Ghent, N.Y. 11-12 Pierce’s Hereford Haven Open House, Baraboo, Wis. 12 Happ Herefords, Mendota, Ill. 12 Switzerland of Ohio Polled Hereford Assn. District Show, St. Clairsville 12-14 Utah State Fair Jr. and Open Shows, Salt Lake City 13-15 Montana Hereford Tour, Kalispell 14 New Mexico State Fair Open Show, Albuquerque 16 Holden Herefords, Valier, Mont. 17 Churchill Cattle Co., Manhattan, Mont. 17 Kansas State Fair Open Show, Hutchinson 17 River Valley Polled Herefords, Newburg, Ontario 17 Tennessee Valley Fair Open Show, Knoxville 18 Burns Farms & Friends, Pikeville, Tenn. 18 Ehlke Herefords (Online), Townsend, Mont. 18 Elmlodge Polled Herefords, Indian River, Ontario 18 Hereford Fall Classic, Taylorville, Ill. 19 Bar Star Cattle (Online), Mussleshell, Mont. 19 Illini Top Cut, Macomb, Ill. 19 Medonte Highlands Polled Herefords, Orillia, Ontario 19 Mohican West & Guests, Laurel, Mont. 24 The Big E Jr. Show, Springfield, Mass. 24 East Texas State Fair Jr. Show, Tyler

24 Eastern States Exposition Hereford Show, W. Springfield, Mass. 24 Sierra Ranches, Modesto, Calif. 24 World Beef Expo Open Show, Milwaukee, Wis. 25 Ad deadline for November Hereford World 25 The Big E Open Show, Springfield, Mass. 25 Delaney/Atkins Customer Appreciation and Open House, Lake Benton, Minn. 25 Forrest Polled Herefords, Saluda, S.C. 25 West Virginia Polled Hereford Assn., Weston 26 Hoffman Ranch Frozen Genetics Sale, Thedford, Neb. 26 WMC Cattle Co., Wasola, Mo. 26 World Beef Expo Jr. Show, Milwaukee, Wis. 27 Hoffman Ranch Female Sale, Thedford, Neb. 28-29 South Dakota Hereford Tour 30 Vin-Mar Cattle Co., Gordon, Neb. OCTOBER 2 The Breeders Classic, Gettysburg, Pa. 2 Cattlemen’s Delight, Mauston Wis. 2 Colyer Herefords & Angus, Bruneau, Idaho 2 East Texas State Fair Open Show, Tyler 2 Journagan Ranch/Missouri State Univ., Springfield 2 Mann Cattle Co., Caldwell, Texas 2 Tulsa State Fair Open Show, Tulsa, Okla. 3 Badger Southern Select, Burlington, Wis. 3 Purple Reign Cattle Co. (Online), Toulon, Ill. 4 Case Ranch Herefords, Eldorado, Texas 4 Express Ranches, Yukon, Okla. 5 Copeland & Sons (Online), Nara Visa, N.M. 6 Fryeburg Fair Open Show, Fryeburg, Maine 7 Dudley Bros., Comanche, Texas 8 Bowling Ranch, Newkirk, Okla. 8 Carolina Classic Open Show, Winston-Salem, N.C. 8 Keystone Int’l. Livestock Exposition, Harrisburg, Pa. 8 Notchey Creek Farm Field Day, Madisonville, Tenn. 8 Rockin’ W Polled Herefords, Schulenburg, Texas 9 AbraKadabra Cattle Co. Open House, Columbia, Mo. 9 Bonebrake Herefords, Stafford, Mo. 9 California/Nevada Hereford Classic, Yuba City, Calif. 9 Definitely Different, Alto, Mich. 9 Fawcett’s Elm Creek Ranch (Online), Ree Heights, S.D. 9 Mississippi Open Hereford Show, Jackson 9 Perks Ranch, Rockford, Ill.

10 California/Nevada Hereford Classic Show, Yuba City, Calif. 10 Keystone Livestock Jr. Hereford Show, Harrisburg, Pa. 10 Next Generation Genetics/MGM Polled Herefords, Endeavor, Wis. 10 Schu-Lar Herefords, Lecompton, Kan. 10 Tulsa State Fair Jr. Hereford Show, Tulsa, Okla. 11 Bischoff’s Ravine Creek Ranch (Online), Huron, S.D. 11 Rader Herefords (Online), Mt. Vernon, Texas 12 AbraKadabra Cattle Co. (Online), Columbia, Mo. 12 Powell Herefords, Ft. McKavett, Texas 14-17 Minnesota Beef Expo, St. Paul, Minn. 15 Pan American Hereford, Polled Hereford, Hereford Shows, Dallas, Texas 15 W4 Ranch, Morgan, Texas 15 Wooden Shoe, Blackfoot, Idaho 16 ANL/Glenlees Polled Herefords & Guests, Steelman, Saskatchewan 16-17 Arkansas State Fair Open Show, Little Rock 16 Buck Cattle Co., Madill, Okla. 16 Haught Farms, Harrisville, W.Va. 16 Lambert Ranch, Oroville, Calif. 16 North Carolina State Fair, Raleigh 16 State Fair of Texas Jr. Hereford, Polled Hereford, Hereford Shows, Dallas 17 Adcock Cattle and Crum Cattle Co. (Online), Assumption, Ill. 17 Blair-Athol/Haroldson’s & Friends, Arcola, Saskatchewan 17 The Exclusive (Online), El Reno, Okla. 17 Express Ranches, Yukon, Okla. 17 Reynolds Herefords, Huntsville, Mo. 18 Delaney/Atkins Genetics Event (Online), Lake Benton, Minn. 18 KL Lemmon Cattle Co. (Online), Manchester, Md. 18 White Hawk Ranch Fall Sale and Open House, Buchanan, Ga. 19 North Carolina State Fair Open Show, Raleigh 19-21 Sunbelt Ag Expo, Moultrie, Ga. 21 Jensen Bros., Louisburg, Kan. 21 NILE Hereford Jr. and Open Shows, Billings, Mont. 21 South Carolina State Fair Open Show, Columbia 22-23 AHA Annual Membership Meeting, Kansas City, Mo. 23 Debter Hereford Farm, Horton, Ala. 23 Jamison & Jamison, Beggs, Okla. 23 Ladies of the Royal, Kansas City, Mo. 23 Mead Farms, Versailles, Mo. 23 American Royal Jr. Hereford Show, Kansas City, Mo. 24 American Royal Nat’l. Hereford Show, Kansas City, Mo.

2021-22 National Show and Sale Schedule Keystone International Livestock Exposition

Western States Hereford Show

2300 N. Cameron St., Harrisburg, PA 17110 717-787-2905, www.keystoneinternational.state.pa.us Show date: Oct. 8 Entry deadline: Aug. 31 Judge: Chad Breeding, Miami, Texas

Sue Hoffman, 1405 Crown Dr., Reno, NV 89503 775-747-89178917; 775-722-6116; www.nuggethereford.com Show dates: Dec. 3-4 Entry deadline: Oct. 31 Judge: Shane Werk, Manhattan, Kan.

American Royal National Hereford Show

Cattleman’s Congress

1701 American Royal Court, Kansas City, MO 64102 816-221-9800, www.americanroyal.com Show date: Oct. 24 Entry deadline: Sept. 10 Judge: Tom Hawk, Earlville, Ill.

3001 General Pershing Blvd, Oklahoma City, OK 73107 https://cattlemenscongress.com Show dates: Jan. 5-8 Jan. 5 - Bulls Jan. 6 - Juniors Jan. 7- Pens, Sale Jan. 8 - Females Entry deadline: Nov. 5 Open judge: Matt Copeland, Nara Visa, N.M. Yard judges: Keith Phillips, Maysville, Ky.; Sam Shaw, Caldwell, Idaho; and Bruce Thomas, Gold Creek, Mont.

North American International Livestock Exposition P.O. Box 36367, Louisville, KY 40233 502-595-3166, www.livestockexpo.org Show date: TBD Entry deadline: Oct. 1 Judge: Andrew Foster, Niles, Mich.

| August 2021

Fort Worth Stock Show P.O. Box 150, Ft. Worth, TX 76101 817-877-2400, www.fwssr.com Show date: Jan. 31 Entry deadline: Nov. 15 Judge: Harlan Yocham, Sapulpa, Okla. Hereford.org

25 Ad deadline for December Hereford World 25 Pérez Cattle Co., Navasota, Texas 25 Tennessee River Music, Ft. Payne, Ala. 27 Micheli Ranch, Ft. Bridger, Wyo. 27 Texas Hereford Assn., Buffalo 27 Valley Creek Ranch (Online), Fairbury, Neb. 28 Shaw Cattle Co., Caldwell, Idaho 30 Appalachian Elite Hereford Sale, Gray, Tenn. 30 BT Cattle Co., Crockett, Texas 30 J&L Cattle Services & Guests, Jeromesville, Ohio 30 South Texas Hereford Assn., Beeville 31 TK Cattle Co. (Online), Burwell, Neb. 31 WMC Cattle Co., Springfield, Mo. NOVEMBER 1 KL Lemmon Cattle Co. (Online), Manchester, Md. 1 P&R Herefords, Trail, Okla. 5 Cornhusker Classic, Kearney, Neb. 6 Burns Farms, Pikeville, Tenn. 6 Combined Excellence, Mason, Ohio 6 Wheeler/Sims, Chickasha, Okla. 7 Barnes Herefords, Cedartown, Ga. 8 Walker Herefords Foundations (Online) 10 Barber Ranch, San Saba, Texas 10 Mill Creek Ranch, Alma, Kan. 12 Rees Bros., Morgan, Utah 12 South Dakota Hereford Assn. Annual Meeting, Brookings 13 Big League Genetics, Ft. Cobb, Okla. 13 Mid-Atlantic, Harrisonburg, Va. 13 South Dakota Hereford Assn., Brookings 15 Hoffman Ranch, Thedford, Neb. 16 B&D Herefords & Angus, Claflin, Kan. 18 Largent & Sons, Kaycee, Wyo. 19 Nebraska Hereford Assn. Annual Meeting, Broken Bow 20 Amdahl Herefords & Angus, Rapid City, S.D. 20 Nebraska Hereford Assn., Broken Bow 21 Heart of America Hereford Assn., Shelbyville, Ill.

24 Ad deadline for January Hereford World 27 Able Acres, Wingate, Ind. 27 College of the Ozarks/Central Missouri Polled Hereford Breeders Assn., Point Lookout, Mo. 27 Noack Herefords, Rockdale, Texas DECEMBER 1-4 Western States Nat’l. Hereford Show & Sale, Reno, Nev. 3 Knoll Crest Farm, Red House, Va. 3 Nelson Hirsche Purebreds, Del Bonita, Alberta 4 Frederickson Ranch/Pyramid Beef, Spearfish, S.D. 4 Kentucky Hereford Assn., Lexington 4 Missouri Hereford Assn. Annual Meeting and Banquet, Sedalia 4 North Star Classic/Annual Meeting, Valley City, N.D. 4 Pied Piper Farms, Industry, Texas 5 Missouri Hereford Assn., Sedalia 8 Big Bend Ranch, Keosauqua, Iowa 8 Goehring Herefords, Keosauqua, Iowa 10 Minnesota Hereford Assn. Annual Meeting, Hutchinson 11 Minnesota Hereford Breeders Assn., Hutchinson 27 Ad deadline for February Hereford World 28 Arizona Nat’l Jr. Show, Phoenix 30 Arizona Nat’l Open Show, Phoenix

2022 JANUARY 5-8 Cattleman’s Congress, Oklahoma City 12-15 National Western Stock Show, Denver, Colo. 17 Van Newkirk Herefords, Oshkosh, Neb. 24 Delaney Herefords and Atkins Herefords, Lake Benton, Minn. 25 Ad deadline for AI Source Book 25 Ad deadline for March Hereford World 26 Churchill Cattle Co., Manhattan, Mont.

30 Texas Hereford Assn., Ft. Worth 31 Ft. Worth Stock Show, Nat’l. Hereford Show, Ft. Worth, Texas FEBRUARY 2 Black Hills Stock Show, Hereford Show & Sale, Rapid City, S.D. 2 Tegtmeier Polled Herefords, Burchard, Neb. 3 Ridder Herefords, Callaway, Neb. 3 Stroh Herefords, Killdeer, N.D. 4 Baumgarten Cattle Co., Belfield, N.D. 4 Dvorak Herefords, Lake Andes, S.D. 4 Elkington Polled Herefords, Idaho Falls, Idaho 5 Hill 70 Quantock, Lloydminster, Alberta 5 JM Cattle Co., Lawrenceburg, Tenn. 5 Messner Herefords, Laverne, Okla. 5 South Texas Hereford Assn., Beeville 5 Upstream Ranch, Taylor, Neb. 7 Pelton Polled Hereford, Haliday, N.D. 9 Durbin Creek Ranch, Worland, Wyo. 9 Friedt Herefords, Mott, N.D. 11 Lambert Ranch, Alturas, Calif. 11 Topp Herefords, Grace City, N.D. 13 Dixie Nat’l. Hereford Show, Jackson, Miss. 13 Mrnak Hereford Ranch, Bowman, N.D. 14 BB Cattle Co., Connell, Wash. 14 Fawcett’s Elm Creek Ranch, Ree Heights, S.D. 14 Logterman Herefords & Angus, Valentine, Neb. 16 Nebraska Cattlemen’s Classic Open Show, Kearney 16 Shaw Cattle Co., Caldwell, Idaho 17-18 Nebraska Cattlemen’s Classic, Kearney 17 Olson Hereford Ranch, Argusville, N.D. 18 Hoffman Ranch, Thedford, Neb. 18 White Hawk Open House, Buchanan, Ga. 19 Colorado State Univ., Ft. Collins 19 Southern Cattlemen’s Sale, Hattiesburg, Miss. 19 Southern Opportunity, Lexington, Tenn. 21 Haught Farms, Harrisville, W.Va.

21 Rausch Herefords, Hoven, S.D. 22 Bar JZ, Holabird, S.D. 22 Ulrich Herefords, Lethbridge, Alberta 25 Ad deadline for April Hereford World 25 Burns Farm, Pikeville, Tenn. 25 Jamison Ranch, Quinter, Kan. 26 Kreth Herefords & Angus, Mt. Vernon, S.D. 26 Tegtmeier Polled Herefords, Burchard, Neb. 26 TS Ranch Herefords & Quarter Horses, Cottonwood Falls, Kan. 26 Woolfolk Farms, Columbia, Tenn. 28 Colyer Herefords & Angus, Bruneau, Idaho MARCH 1 Schutte & Sons Polled Herefords, Guide Rock, Neb. 3 Jensen Bros., Courtland, Kan. 3 Kentucky Beef Expo Show, Louisville 3 Northwest Hereford Breeders, Touchet, Wash. 4 Kentucky Beef Expo Hereford Sale, Louisville 4 L Bar W, Absarokee, Mont. 4 Wisconsin Hereford Assn., Fennimore 5 Mead Farms, Versailles, Mo. 7 Harrell Hereford Ranch, Baker City, Ore. 7 Holden Herefords, Valier, Mont. 7 Kester Herefords, Atkinson, Neb. 8 Cooper Herefords, Willow Creek, Mont. 8 Harvie Ranching Bull Sale, Olds, Alberta 9 Bischoff’s Ravine Creek Ranch, Huron, S.D. 9 Udy Cattle Co., Rockland, Idaho 11 Hereford Women of Tennessee Annual Meeting, Lebanon 12 Boyd Beef Cattle, Mays Lick, Ky. 12 I-29 Bull Run, Sioux Falls, S.D. 12 Northeast Texas Hereford Assn., Mt. Pleasant 12 Tennessee Beef Agribition, Lebanon 14 B&D Herefords & Angus, Claflin, Kan. 15 Cooper Hereford Ranch, Willow Creek, Mont. 15 Flying S Herefords, Paluxy, Texas

WEST VIRGINIA HEREFORD BREEDERS ANNUAL PERFORMANCE Tested Bull Sale

Registered Polled Hereford Cattle

4th Thursday of March

More than 15 years Feed Intake Testing

Kevin S. Shaffer, Ph. D.

Livestock Production Specialist West Virginia University Extension Service 1194 Evansdale Drive, Rm G213 PO Box 6108 Morgantown, WV 26506 Office: (304) 293-2669 Mobile: (304) 669-1598 Kevin.Shaffer@mail.wvu.edu

Cottle Brothers Farm & Litton Livestock Quality Polled Herefords Since 1960 Certified and Accredited Herd Martin & Joe Cottle-Founders Neil Litton-Operator 1194 Armstrong Road Summersville, WV 26651 Neil 304-618-7313 forestking02@gmail.com

Grandview Hereford Farm Quality Hereford Cattle Ken and Chris Scott 2586 Grandview Rd. Beaver, WV 25813 Ken 304-573-0844 Chris 304-228-5524 chance37@suddenlink.net

W.C. Taylor Family 20 Cottage Hill Rd. Petersburg, WV 26847 Sonny 304-257-1557 Michael 304-257-1040 Will 304-668-6600 David 304-257-0263 mtaylor@frontiernet.net

GRASSY RUN Farms

DAVID LAW & SONS

Polled Herefords Since 1954 192 Ruger Dr. Harrisville, WV 26362 Butch 304-643-4438

Certified and Accredited lawherefords.bravehost.com lawherefords@yahoo.com

Hereford.org

5683 Rocky Step Rd. Winfield, WV 25213 www.grassyrunfarms.com Gary Kale, Owner Aaron Glascock, General Manager 304-312-7060 Derik Billman, Herdsman 330-432-3267

Polled Herefords The R.G. Knotts Family 63 Henderson Ridge Road Fairmont, WV 26554 Dave 304-612-3795 Robert 304-265-0005 Dnsk0603@gmail.com

McDonald Polled Herefords

Mike McDonald, DVM and Family 534 Riverbend Road Lost Creek, WV 26385 304-745-3870 Office 304-677-5944 Cell August 2021 |

Advertisers’ Index ALABAMA

Debter Hereford Farm . . . . . 49, 65, 74 Tennessee River Music . . . . . . . . . . . . 74 ARIZONA

Mountain View Hereford Ranch . . . . 74 CALIFORNIA

Gillibrand Cattle Co., P.W. . . . . . . . . . 74 Lambert Ranch . . . . . . . . . . . . . . . . . . 74 McDougald Herefords . . . . . . . . . . . . 74 Morrell Ranches . . . . . . . . . . . . . . . . . 74 Pedretti Ranches . . . . . . . . . . . . . . . . . 74 Sierra Ranches . . . . . . . . . . . . . . . . 51, 74 Sonoma Mountain Herefords . . . . . . 74 Wiemer Cattle Co. . . . . . . . . . . . . . . . . 74 COLORADO

Campbell, James T. . . . . . . . . . . . . . . . Clark Anvil Ranch . . . . . . . . . . . . . . . . Cline Registered Herefords . . . . . . . . Coleman Herefords . . . . . . . . . . . . . . . Coyote Ridge Ranch . . . . . . . . . . . . . . Ernst Herefords . . . . . . . . . . . . . . . . . . Fuchs Herefords, Mike . . . . . . . . . . . . Hall and Family, Doug . . . . . . . . . . . . Hanging W Herefords . . . . . . . . . . . . . Kubin Hereford Ranch . . . . . . . . . . . . Leroux Land & Cattle . . . . . . . . . . . . . Robb & Sons, Tom . . . . . . . . . . . . . . . . Sidwell Herefords . . . . . . . . . . . . . . . . Strang Herefords . . . . . . . . . . . . . . . . .

74 74 74 74 74 74 74 74 74 74 74 74 74 74

GEORGIA

CES Herefords & Angus . . . . . . . . . . . 65 Greenview Farms, Inc. . . . . . . . . . . 4, 74 HME Herefords . . . . . . . . . . . . . . . . . . 65 MTM Polled Herefords . . . . . . . . 73, 74 Predestined Cattle Co. . . . . . . . . . . . . 65 Thompson Herefords . . . . . . . . . . . . . 74 White Hawk Ranch . . . . . . . . . . . . . . IBC IDAHO

Colyer Herefords & Angus . . . . . . . . . Daniels Hereford Ranch . . . . . . . . . . . Eagle Canyon Ranch . . . . . . . . . . . . . . Elkington Polled Herefords . . . . . . . . Holt Family Cattle . . . . . . . . . . . . . . . . JBB/AL Herefords . . . . . . . . . . . . . . . . Shaw Cattle Co. . . . . . . . . . . . . . . . . . . Wooden Shoe Farms . . . . . . . . . . . . . .

74 74 74 74 74 74 74 74

ILLINOIS

Adcock Cattle . . . . . . . . . . . . . . . . . . . 70 Baker Farms . . . . . . . . . . . . . . . . . . . . . 74 Behrends Farms . . . . . . . . . . . . . . . . . . 71 Benedict Herefords . . . . . . . . . . . . . . . 71 Bixler Herefords . . . . . . . . . . . . . . . . . 74 Bob-O-Lou Herefords . . . . . . . . . . . . . 74 Braun Farms . . . . . . . . . . . . . . . . . . . . . 71 Burns Polled Hereford Farm . . . 70, 74 Crane Herefords . . . . . . . . . . . . . . . . . 71 Crum Cattle Co. . . . . . . . . . . . . . . . . . . 70 Double B Herefords LLC . . . . . . . . . . . 75 Edenburn Family Farm . . . . . . . . . . . . 71 Ellis Farms . . . . . . . . . . . . . . . . . . . . 9, 75 Entwistle Herefords . . . . . . . . . . . . . . 70 Eubank Farms . . . . . . . . . . . . . . . . . . . 75 Fancy Creek Farm of the Prairie Cross . . . . . . . . . . . . . . . . . . . 70 Fauth Polled Herefords . . . . . . . . . . . 71 Fleisher Farms . . . . . . . . . . . . . . . . . . . 75 Happ Herefords . . . . . . . . . . . . . . 53, 75 Hereford Fall Classic . . . . . . . . . . . . . . 37 Knott Farm . . . . . . . . . . . . . . . . . . . . . . 75 Lorenzen Farms . . . . . . . . . . . . . . 19, 71 Lowderman Auction Options . . . . . . 70 Lowderman Cattle Co. . . . . . . . . . . . . 71 McCaskill Farms . . . . . . . . . . . . . . . . . . 70 Milligan Herefords . . . . . . . . . . . . . . . 75 Moffett Farms . . . . . . . . . . . . . . . . . . . 70 Mud Creek Farms . . . . . . . . . . . . . . . . 70 Nature’s Acres . . . . . . . . . . . . . . . . . . . 70 Newbold Farms Inc. . . . . . . . . . . . . . . 75 Oak Hill Farm . . . . . . . . . . . . . . . . . . . . 75 Paquette Hereford Ranch . . . . . 70, 75 Parish Farms . . . . . . . . . . . . . . . . . . . . 71 Plainview Stock Farms . . . . . . . . . . . . 71 Prairie Cross, The . . . . . . . . . . . . . . . . 70

Prairie Meadow Herefords . . . . . . . . 75 Prairie Rose Cattle Co. . . . . . . . . . . . . 70 Purple Reign . . . . . . . . . . . . . . . . . . . . 75 RGR Cattle Co. . . . . . . . . . . . . . . . . . . . 71 River Ridge Ranch & Cattle Co. . . . . 75 Sayre Hereford Farm . . . . . . . . . . . . . 75 Shingle Oaks Polled Herefords . . . . . 75 Stephens and Loehr Herefords . . . . . . . . . . . . . . . . . . 37, 75 Stumpf Land & Cattle . . . . . . . . . . . . 75 Sturdy Hereford Outlet . . . . . . . . . . . 70 West Wind Herefords . . . . . . . . . . . . . 75 INDIANA

A&H Herefords . . . . . . . . . . . . . . . . . . . Able Acres . . . . . . . . . . . . . . . . . . . . . . . Clinkenbeard Farms & Sons . . . . . . . Coal Creek Land and Cattle LLC . . . . Deatsman Farms . . . . . . . . . . . . . . . . . Elzemeyer Polled Herefords . . . . . . . Everhart Farms . . . . . . . . . . . . . . . . . . Ferguson Farms . . . . . . . . . . . . . . . . . . Gerber Land & Cattle . . . . . . . . . . . . . Greenwood Family Herefords . . . . . . Gunn Bros. Cattle Co. . . . . . . . . . . . . . Hayhurst Farms . . . . . . . . . . . . . . . . . . Kesling Polled Herefords . . . . . . . . . . Landrum Family Farms . . . . . . . . . . . Laudeman Family, Gale . . . . . . . . . . . McFatridge Cattle Co. . . . . . . . . . . . . .

81 81 81 81 81 81 81 81 75 81 81 81 75 11 75 75

IOWA

Amos Hereford Farm . . . . . . . . . . . . . Deppe Bros. Cattle Co. . . . . . . . . . . . . Goehring Herefords . . . . . . . . . . . . . . Iowa Hereford Breeders Assn. . . . . . Jackson Hereford Farms . . . . . . . . . . . K7 Herefords . . . . . . . . . . . . . . . . . . . . Petersen Herefords . . . . . . . . . . . . . . . Pitt Farms Herefords . . . . . . . . . . . . . R&R Cattle Co. . . . . . . . . . . . . . . . . . . . Sorensen Family, Mike . . . . . . . . . . . . Stream Cattle Co. . . . . . . . . . . . . . . . . Wiese & Sons . . . . . . . . . . . . . . . . . . . .

85 85 85 85 85 85 85 85 85 85 75 75

KANSAS

4V Ranch Douthit Herefords . . . . . . . 75 Brannan & Reinhardt Polled Herefords . . . . . . . . . . . . . . . . . . . . . 75 Davis Herefords . . . . . . . . . . . . . . . . . . 75 Douthit Herefords . . . . . . . . . . . . . . . . 75 GLM Herefords . . . . . . . . . . . . . . . . . . . 75 Herbel Herefords . . . . . . . . . . . . . . . . . 75 Jamison Herefords . . . . . . . . . . . . . . . 75 Jensen Bros. . . . . . . . . . . . . . . . . . . . . 75 Malone Hereford Farm . . . . . . . . 35, 63 Mill Creek Ranch . . . . . . . . . . . . . . . . . 75 MM Ranch Polled Herefords . . . . . . . 75 Oleen Bros. . . . . . . . . . . . . . . . . . . . . . . 75 Oleen Cattle Co. . . . . . . . . . . . . . . . . . . 75 Sandhill Farms . . . . . . . . . . . . . . . . . . . 75 Schu-Lar Herefords LLC . . . . . . . 16, 75 Springhill Herefords . . . . . . . . . . . . . . 75 Umberger Polled Herefords . . . . . . . 75 VJS Polled Herefords . . . . . . . . . . . . . 75 KENTUCKY

3R Herefords . . . . . . . . . . . . . . . . . . . . Botkin Polled Herefords . . . . . . . . . . . Boyd Beef Cattle . . . . . . . . . . . . . . . . . Chamblish Hereford Farms . . . . . . . . Clifford Farms . . . . . . . . . . . . . . . . . . . Dogwood Farm . . . . . . . . . . . . . . . . . . JMS Polled Herefords . . . . . . . . . . . . . Tucker Stock Farms . . . . . . . . . . . . . . . Wells Farm . . . . . . . . . . . . . . . . . . . . . .

73 75 75 76 73 73 73 76 73

MARYLAND

Black River Farm . . . . . . . . . . . . . . . . . 31 ChurchView Farm . . . . . . . . . . . . 31, 69 Deep Run Farm . . . . . . . . . . . . . . . . . . 31 East Side Farm . . . . . . . . . . . . . . . . 31, 76 Foggy Bottom Farm . . . . . . . . . . . . . 76 Fountain Valley Farm . . . . . . . . . . . . . 69 Great Meadows Show Cattle . . . . . . 31 Grimmel Girls Show Cattle . . . . . . . . 76 Scarborough Farm . . . . . . . . . . . . . . . 31 SCH Polled Herefords . . . . . . . . . . . . . 76 Windy Way Farm . . . . . . . . . . . . . . . . . 31

| August 2021

MICHIGAN

Bramschreiber Hereford Farm . . . . . 58 Breasbois Farms . . . . . . . . . . . . . . . . . 58 Candy -Jar Herefords . . . . . . . . . . . . . 58 Cedar Creek Herefords . . . . . . . . . . . . 58 Cottonwood Springs . . . . . . . . . . . . . . 58 Grand Meadows Farm . . . . . . . . 11, 58 Hanson’s Double G Herefords . . . . . . 76 MacNaughton, Ron and Jill . . . . . . . . 58 Maple Lane Farm Group LLC . . . . . . . 58 McDonald Farm . . . . . . . . . . . . . . 11, 58 Ridgeview Farm . . . . . . . . . . . . . . . . . 11 Rottman, Phil and Chris . . . . . . . . . . . 58 Sugar Sweet Ranch . . . . . . . . . . . . . . . 58 MINNESOTA

DaKitch Hereford Farms . . . . . . . . . . . Delaney Herefords . . . . . . . . . . . . . . . Krogstad Polled Herefords . . . . . . . . Lawrence Herefords . . . . . . . . . . . . . . Reed Stock Farm . . . . . . . . . . . . . . . . . Schafer Herefords . . . . . . . . . . . . . . . . Springwater Polled Herefords . . . . .

76 76 76 76 64 76 76

MISSISSIPPI

Broadlawn Farm Polled Herefords . . Caldwell Hereford Ranch . . . . . . . . . . Leaning Cedar Herefords . . . . . . . . . . McGuffee Polled Herefords . . . . . . . . S and W Herefords . . . . . . . . . . . . . . .

65 76 76 76 76

MISSOURI

AbraKadabra Cattle Co. . . . . . . . . . . . 63 Bellis Family, Jim D. . . . . . . . . . . . . . . 63 Biglieni Farms . . . . . . . . . . . . . . . . . . . 76 Blue Ribbon Farms . . . . . . . . . . . . . . . 62 Bonebrake Herefords . . . . . . . . . 62, 76 Bradshaw Ranch . . . . . . . . . . . . . . . . . 62 Central Missouri Polled Hereford Assn. . . . . . . . . . . . . . . . . . . . . . . . . . 62 Doss Hereford Farms . . . . . . . . . . . . . 63 Duvall Polled Herefords . . . . . . . . . . . 62 Falling Timber Farm . . . . . . . . . . . . . . 76 Findley Farms . . . . . . . . . . . . . . . . . . . 76 Harding Bros. Herefords . . . . . . . . . . 76 High Prairie Farm . . . . . . . . . . . . . . . . 76 Journagan Ranch/Missouri State University . . . . . . . . . . . . . . . . . 63, 76 McMillen’s Toothacre Ranch . . . . . . . 63 Mead Farms . . . . . . . . . . . . . . . . . . . . . 62 Menzies Cattle Co. LLC . . . . . . . . 63, 76 Miller Herefords . . . . . . . . . . . . . . . . . 62 Reed Farms . . . . . . . . . . . . . . . . . . . . . 63 Reynolds Herefords . . . . . . . . . . . . . . 62 Shoenberger Polled Herefords . . . . . . . . . . . . . . . . . 63, 76 Steinbeck Farms . . . . . . . . . . . . . . . . . 62 WMC Cattle Co. . . . . . . . . . . . . . . . 17, 63 WPH Ranch . . . . . . . . . . . . . . . . . . . . . . 62 MONTANA

Churchill Cattle Co. . . . . . . . . . . . . . . IFC Cooper Hereford Ranch . . . . . . . . . . . 76 Curlew Cattle Co. . . . . . . . . . . . . . . . . 76 Dutton Herefords . . . . . . . . . . . . . . . . 76 Ehlke Herefords . . . . . . . . . . . . . . . . . . 76 Feddes Herefords . . . . . . . . . . . . . . . . 76 Holden Herefords . . . . . . . . . 22, 23, 76 J Bar E Herefords . . . . . . . . . . . . . . . . . 76 L Bar W Cattle Co. . . . . . . . . . . . . . . . . 76 McMurry Cattle . . . . . . . . . . . . . . . . . . 76 Mohican West . . . . . . . . . . . . . . . . . . . 77 Thomas Herefords . . . . . . . . . . . . . . . . 76 Wichman Herefords . . . . . . . . . . . . . . 76 NEBRASKA

7 Mill Iron Ranch . . . . . . . . . . . . . . . . . Blueberry Hill Farms . . . . . . . . . . . . . . Fisher Family, Lowell . . . . . . . . . . . . . Frenzen and Family, Galen . . . . . . . . Henkel Polled Herefords . . . . . . . . . . Hoffman Ranch . . . . . . . . . . . . . . . . . . JB Ranch Polled Herefords . . . . . . . . Moeller & Sons, Albert . . . . . . . . . . . . Monahan Cattle Co. . . . . . . . . . . . . . . Ridder Hereford Ranch . . . . . . . . . . . . Schutte & Sons . . . . . . . . . . . . . . . . . . Snowshoe Cattle Co. . . . . . . . . . . . . . . Upstream Ranch . . . . . . . . . . . . . . . . .

76 76 76 76 76 76 77 77 77 77 77 77 77

Valley Creek Ranch . . . . . . . . . . . . . . . 77 Van Newkirk Herefords . . . . . . . . . . . 77 Vin-Mar Cattle Co. . . . . . . . . . . . 12, 77 NEVADA

6D Land & Cattle . . . . . . . . . . . . . . . . . 77 Brumley Farms . . . . . . . . . . . . . . . . . . 77 Genoa Livestock . . . . . . . . . . . . . 15, 77 Mrnak Hereford Ranch . . . . . . . . . . . . 77 NEW JERSEY

Grass Pond Farm . . . . . . . . . . . . . . . . . 77 NEW MEXICO

B&H Herefords . . . . . . . . . . . . . . . . . . . Copeland & Sons Herefords LLC . . . . Cornerstone Ranch . . . . . . . . . . . . . . . King Herefords . . . . . . . . . . . . . . . . . . . Pérez Cattle Co. . . . . . . . . . . . . . . . . . . West Star Herefords . . . . . . . . . . . . . .

77 77 77 77 77 77

NEW YORK

Glade Haven Herefords . . . . . . . . . . . Northeast Elite Hereford Sale . . . . . . Spring Pond Farm . . . . . . . . . . . . . . . . Stone House Farm . . . . . . . . . . . . . . . .

77 29 77 77

Stone Ridge Manor . . . . . . . . . . . . . . . 69 SOUTH CAROLINA

Forrest Polled Herefords . . . . . . . . . . 73 Fowken Farm . . . . . . . . . . . . . . . . . . . . 73 Keese Herefords . . . . . . . . . . . . . . . . . 78 SOUTH DAKOTA

Bar JZ Ranches . . . . . . . . . . . . . . . . . . . Bischoff’s Ravine Creek Ranch . . . . . Blume Herefords . . . . . . . . . . . . . . . . . Eggers Southview Farms . . . . . . . . . . Fawcett’s Elm Creek Ranch . . . . . . . . Frederickson Ranch . . . . . . . . . . . . . . Hoffman Herefords . . . . . . . . . . . . . . . JBN Livestock . . . . . . . . . . . . . . . . . . . . K&B Herefords . . . . . . . . . . . . . . . . . . . LaGrand Angus and Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . Rausch Herefords . . . . . . . . . . . . . . . . Stenberg Herefords . . . . . . . . . . . . . . Thorstenson Hereford Ranch . . . . . .

78 78 78 78 78 78 78 78 78 78 78 78 78

TENNESSEE

Mrnak Hereford Ranch . . . . . . . . . . . . 77

Bar W Cattle Co. . . . . . . . . . . . . . . . . . 40 Burns Farms . . . . . . . . . . . . . . . . . . . . . . 3 Candy Meadow Farms . . . . . . . . . . . . 73 Chapman Cattle Co., LLC . . . . . . . . . . 41 Coley Herefords . . . . . . . . . . . . . . 41, 78 Crouch Polled Hereford Farm . . . . . . 39 Cunningham Herefords . . . . . . . . . . . 40 Day Ridge Farm . . . . . . . . . . . . . . . . . . 41 Jackson Farms . . . . . . . . . . . . . . . . . . 78 Mud Creek Farms . . . . . . . . . . . . . . . . 78 Notchey Creek Farms . . . . . . . . . . . . . 40 Parker Bros. . . . . . . . . . . . . . . . . . . . . . 73 Roberson’s Polled Herefords . . . . . . . 78 Rogan Farms Herefords . . . . 41, 65, 78 Triple L Ranch . . . . . . . . . . . . . . . . . . . 78 Walker Herefords . . . . . . . . . . . . . . . . 39 Woodard Hereford Farms . . . . . . . . . 78

OHIO

TEXAS

Berg Polled Herefords . . . . . . . . . . . . 86 Buckeye Hereford Assn. . . . . . . . . . . . 86 J&L Cattle Services . . . . . . . . . . . . . . . 86 M Love Cattle Co. . . . . . . . . . . . . . . . . 86 Mohican Polled Hereford Farm . . . . . . . . . . . . . . . . . . . . . 77, 86 Oakridge Polled Herefords . . . . . . . . 77 Ostgaard Cattle Co. . . . . . . . . . . . . . . . 86 Pugh Central Station Livestock . . . . 86 Rippling Rock Hereford Farm . . . . . . 86 Sunny Side Farm . . . . . . . . . . . . . . . . . 86 Sunnyside Stock Farms . . . . . . . . . . . 86 Switzerland of Ohio Polled Hereford Assn. . . . . . . . . . . . . . . . . . 86

Atlas Farms . . . . . . . . . . . . . . . . . . . . . . 78 B&C Cattle Co. . . . . . . . . . . . . . . . . . . . 78 Bar J Bar Hereford Ranch . . . . . . . . . 78 Barber Ranch . . . . . . . . . . . . . . . . . . . . 78 Case Ranch Herefords . . . . . . . . . . . . 78 Chastain Cattle Co. . . . . . . . . . . . . . . . 78 Dudley Bros. . . . . . . . . . . . . . . . . . 5, 78 G3 Ranch . . . . . . . . . . . . . . . . . . . . . . . 78 GKB Cattle . . . . . . . . . . . . . . . . . . . . . . 78 H2 Ranch and Cattle Co. . . . . . . . . . . 78 Indian Mound Ranch . . . . . . . . . . . 7, 78 Metch Polled Herefords . . . . . . . . . . . 79 Noack Hereford Ranch . . . . . . . . . . . . 79 Nolan Herefords . . . . . . . . . . . . . . . . . 79 Powell, James L. . . . . . . . . . . . . . 50, 79 Rockin’ W Polled Herefords . . . . . . . 79 Rocking Chair Ranch . . . . . . . . . . . . . . 79 Skrivanek Ranches . . . . . . . . . . . . . . . 79 Still River Ranch . . . . . . . . . . . . . . . . . 79 Sunny Hill Ranch . . . . . . . . . . . . . . . . . 79 Texas Hereford Assn. . . . . . . . . . . . . . 79 Williams Family Herefords . . . . . . . . 79 Willis Polled Herefords . . . . . . . . . . . 79

NORTH CAROLINA

Brent Creech Taylor’s Mill Farm . . . . 77 Claxton Farm LLC . . . . . . . . . . . . . . . . 77 Double J Farm LLC . . . . . . . . . . . . . . . . 65 Five J’s Beef & Cattle Co. . . . . . . . . . . 73 Four B Farm . . . . . . . . . . . . . . . . . . . . . 65 Rhyneland Farms . . . . . . . . . . . . . . . . 69 Triplett Polled Herefords . . . . . . 65, 77 W&A Hereford Farm . . . . . . . . . . . . . . 69 Will-Via Polled Herefords . . . . . . . . . 77 NORTH DAKOTA

OKLAHOMA

Darnell Hereford Ranch . . . . . . . . . . . Dennis Ranch . . . . . . . . . . . . . . . . . . . . Dufur Herefords . . . . . . . . . . . . . . . . . . Durham Ranch . . . . . . . . . . . . . . . . . . . Flying G Ranch . . . . . . . . . . . . . . . . . . . Headquarters Herefords . . . . . . . . . . Loewen Herefords . . . . . . . . . . . . . . . . Messner Herefords . . . . . . . . . . . . . . . Moler, Don . . . . . . . . . . . . . . . . . . . . . . P&R Herefords LLC . . . . . . . . . . . . . . . T/R Cattle Co. . . . . . . . . . . . . . . . . . . . .

77 77 77 77 77 77 77 77 77 77 33

OREGON

Bar One Ranch . . . . . . . . . . . . . . . . . . . Bird Herefords . . . . . . . . . . . . . . . . . . . Harrell Hereford Ranch . . . . . . . . . . . High Desert Cattle Co. . . . . . . . . . . . . Hufford’s Herefords . . . . . . . . . . . . . . Quick Mill Farms . . . . . . . . . . . . . . . . . Vollstedt Farms Polled Herefords . .

78 78 78 78 78 78 78

PENNSYLVANIA

4G Registered Herefords . . . . . . . . . . Bar-H Farms . . . . . . . . . . . . . . . . . . . . . Deana Jak Farms Inc. . . . . . . . . . . . . . Flat Stone Lick . . . . . . . . . . . . . . . . . . . Hausner Cattle Co. . . . . . . . . . . . . . . . Keystone International Livestock Expo . . . . . . . . . . . . . . . . . LT’s South Dakota Farm . . . . . . . . . . . Slaytons’ BearDance . . . . . . . . . . . . . .

78 78 78 BC 31 61 69 69

UTAH

Cache Cattle . . . . . . . . . . . . . . . . . . . . . Circle BJ Polled Hereford Ranch . . . . Ekker Herefords . . . . . . . . . . . . . . . . . . JB Herefords . . . . . . . . . . . . . . . . . . . . . Johansen Herefords . . . . . . . . . . . . . . Rees Bros. . . . . . . . . . . . . . . . . . . . . . . .

79 79 79 79 79 79

VIRGINIA

Deer Track Farm . . . . . . . . . . . . . . . . . 69 Hereford Hollow Farm . . . . . . . . . . . . 65 Knoll Crest Farm . . . . . . . . . . . . . . . . . 69 Quail Hollow Herefords . . . . . . . 69, 79 Thistle Tree Farm . . . . . . . . . . . . . . . . 79 WASHINGTON

CX Ranch . . . . . . . . . . . . . . . . . . . . . . . . 79 Diamond M Ranch . . . . . . . . . . . . . . . 79 Ottley Herefords . . . . . . . . . . . . . . . . . 79 WEST VIRGINIA

Cottle Brothers Farm . . . . . . . . . . . . . Grandview Hereford Farm . . . . . . . . . Grassy Run Farms . . . . . . . . . . . . . . . . Haught Farms . . . . . . . . . . . . . . . . . . . Knotts Polled Herefords . . . . . . . . . . Law & Sons, David . . . . . . . . . . . . . . . Litton Livestock . . . . . . . . . . . . . . . . . . McDonald Polled Herefords . . . . . . . West Virginia University . . . . . . . . . . Westfall Polled Herefords . . . . . . . . .

83 83 83 69 83 83 83 83 83 79

WISCONSIN

Bacon Branch Beef . . . . . . . . . . . . . . . 66 Blue Goose Hereford Farms . . . . . . . 67 Boettcher’s Brookview Acres . . . . . . 67 C&L Hereford Ranch . . . . . . . . . . . 67, 79 Dalton Polled Herefords . . . . . . . . . . 66 Gari-Alan Farm . . . . . . . . . . . . . . 64, 67 Hidden Springs Ranch . . . . . . . . . . . . 66 Huth Polled Herefords . . . . . . . . . . . . 66 Larson Hereford Farms . . . . . . . . . . . 66 Lietzau Hereford Farm . . . . . . . . . . . . 67 Lininger Farms . . . . . . . . . . . . . . . . . . . 67 MGM Polled Herefords . . . . . 13, 67, 79 Next Generation Genetics . . . . . 13, 66 Otter Creek Polled Herefords . . . . . . 66 Pierce’s Hereford Haven . . . . . . . . . . . 67 Sandrock Ranch Herefords . . . . . . . . 79 SNL Farm . . . . . . . . . . . . . . . . . . . . . . . 66 Spaeth Farms . . . . . . . . . . . . . . . . . . . . 66 Starck Century Farm . . . . . . . . . . 64, 66 Starr Polled Herefords . . . . . . . . . . . . 67 Steiny’s Herefords . . . . . . . . . . . . . . . . 64 Whiskey Run Farms . . . . . . . . . . . . . . 67 White Ranch . . . . . . . . . . . . . . . . . . . . 66 Windy Hills Herefords . . . . . . . . 64, 67 WYOMING

Berry’s, The . . . . . . . . . . . . . . . . . . . . . Largent and Sons . . . . . . . . . . . . . . . . McClun’s Lazy JM Ranch . . . . . . . . . . Micheli Herefords . . . . . . . . . . . . . . . . NJW Polled Herefords . . . . . . . . . . . . Ochsner-Roth Cattle Co. . . . . . . . . . . . Wilhelm Cattle . . . . . . . . . . . . . . . . . .

79 79 79 79 79 79 79

CANADA

Copper Creek Ranch . . . . . . . . . . . . . . 47 Elmlodge Polled Herefords . . . . . . . . 79 Medonte Highlands Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . 79 River Valley Polled Herefords . . 24, 25 Walnut Drive Farms . . . . . . . . . . . . . . 79 SERVICES

Bessler Inc., James F. . . . . . . . . . . . . . BioZyme Inc. . . . . . . . . . . . . . . . . . . . . Birdwell, Joel . . . . . . . . . . . . . . . . . . . . Bock, Aaron . . . . . . . . . . . . . . . . . . . . . Booker, C.D. . . . . . . . . . . . . . . . . . . . . . Burks, Eddie . . . . . . . . . . . . . . . . . . . . . Carper, Thomas . . . . . . . . . . . . . . . . . . Cattle Max . . . . . . . . . . . . . . . . . . . . . . Circle H Headquarters LLC . . . . . . . . . Conover, Al . . . . . . . . . . . . . . . . . . . . . . Drees, Eric . . . . . . . . . . . . . . . . . . . . . . . Emmons Ultrasounding . . . . . . . . . . . Gay Livestock Insurance, Jerry . . . . . Jensen Livestock Agency . . . . . . . . . . Lathrop Livestock Transportation . . . . . . . . . . . . . . . . . Layton, Dustin N. . . . . . . . . . . . . . . . . Lowderman, Cody . . . . . . . . . . . . . . . . Lowderman, Monte . . . . . . . . . . . . . . MCS Auction Inc. . . . . . . . . . . . . . . . . . Merck Animal Health . . . . . . . . . . . . . Midwest Cattle Service Inc. . . . . . . . National Cattlemen’s Beef Assn. . . . . . . . . . . . . . . . . . . . . . . . . . Neogen Corp. . . . . . . . . . . . . . . . . . . . . Reed Enterprises . . . . . . . . . . . . . . . . . Schacher Auction Services . . . . . . . . Select Sires . . . . . . . . . . . . . . . . . . . . . . Stith, Dale . . . . . . . . . . . . . . . . . . . . . . . Stout, Justin B. . . . . . . . . . . . . . . . . . . Sullivan Supply . . . . . . . . . . . . . . . . . . T Bar C Cattle Co. Ltd. . . . . . . . . . . . . VitaFerm . . . . . . . . . . . . . . . . . . . . . . . . Wendt, Kevin . . . . . . . . . . . . . . . . . . . .

79 28 79 80 80 80 80 45 80 80 80 80 80 80 80 80 80 80 80 59 80 36 46 80 80 55 80 80 18 80 54 80

Cottage Hill Farm . . . . . . . . . . . . . . . . 83 Hereford.org

Make plans to attend the 2021 Iowa Hereford Tour 8:30 a.m. Pitt Farms, Nevada 9:45 a.m. Diamond Bar E Genetics, State Center 12 – noon Lunch/Annual Meeting – Gladbrook Memorial Building, Gladbrook 1:45 p.m. BJK Herefords, Vinton 2:30 p.m. Schanbacher Family Herefords, Newhall 4 p.m. Kozik Brothers/Top Hill Herefords, Belle Plaine

AUGUST 29, 2021 in Central Iowa IOWA HEREFORD BREEDERS Petersen Herefords Brent, Robin, Dylan and Nicole 2169 290th Ave. DeWitt, IA 52742 563-357-9849 bapete@iowatelecom.net

John and Joell Deppe with boys Montana, Chance, Austin and Nick 21938 — 150th St. Maquoketa, IA 52060 home phone: 563-672-3531 John, cell 563-599-5035 Joell, cell 563-599-5038 josiedeppe@gmail.com webcowsdeppebros.com

THIS SPACE IS AVAILABLE! Contact JOE RICKABAUGH 785-633-3188 or jrick@hereford.org

Bill and Becky Goehring 2634 Clearwood Ave. Libertyville, IA 52567 Bill’s cell 641-919-9365 keosalebarn@netins.net

www.keosauquasaleco.com

Jackson Hereford Farms 10 Indian Ave. Mechanicsville, IA 52306 Craig Jackson 319-480-1436 LeRoy Jackson cdj172@gmail.com www.jacksonherefordfarms.com Follow us on Facebook Registered Herefords Since 1890

1022 Trail Ave. Wilton, IA 52778

John and Marytha Pitt 65439 260th St. P.O. Box 452 Nevada, IA 50201 515-382-2863 John cell 515-290-1383

pitt@iowatelecom.net www.pittfarms.com Hereford.org

Charles Rife 563-506-3751

FRANK

Delaney Rife • Kennedy Rife

Jack Rife 515-974-9600 Emma Mach 563-260-8771

Tyler Mach • Jessica Mach

Mike Sorensen and Family Box 221, Greenfield, IA 50849 Mike 641-745-7949 mikelpi@yahoo.com www.mikesorensenfamily.com

Craig and Denise Amos Indianola, Iowa 515-961-5847 515-238-9852 Cell cdamos@msn.com www.amosherefordfarm.com

The Tom and Jo Heidt Family 3388 240th St. Lockridge, IA 52635 Cell 608-574-2309

August 2021 |

Consigning to the Breeders Cup Sale Sept. 4, 2021 at Boyd Beef Cattle – Mays Lick, Ky.

J441

Selling 10 AI Sired Open Heifers by NJW 84B 10W Journey 53D, Boyd 31Z Blueprint 6153, NJW 79Z Z311 Endure 173D ET, Behm 100W Cuda 504C, /S Mandate 66589 ET and H FHF Advance 628F.

Calved: Oct. 11, 2020 Sire: BOYD 31Z BLUEPRINT 6153

J442 Calved: Oct. 13, 2020 Sire: NJW 79Z Z311 ENDURE 173D ET

P44195105

P44195106

8570 Shannon Rd. Dresden, OH 43821

J437 Calved: Sept. 18, 2020 Sire: NJW 84B 10W JOURNEY 53D

Jeff Jordan 740-704-4807

P44195097

Berg Berg

J434 Calved: Sept. 14, 2020 Sire: NJW 84B 10W JOURNEY 53D P44195100

Polled Herefords

Todd, Anna, Elizabeth, Lindsey and Maverick Pugh 6005 Meese Road Louisville, OH 44641 Todd 330-353-1001 Lindsey 330-933-4297 Amber Shoemaker, Asset Mgr. 330-933-6156 pughlivestock@gmail.com Like us on Facebook!

Jerry and Mary Ann Berg 16821 Withrich Rd. P.O. Box 224 Dalton, OH 44618 330-857-7967 330-465-6185 cell jwberg@bright.net

www.buckeyeherefords.com

Tom, Angie, Tucker, Tanner and Tripp Ostgaard 7602 Pleasant Chapel Rd. Newark, Ohio 937-475-9625 John Ostgaard 4921 Tanner Dr. Dayton, Ohio 937-233-9712

10708 Main Rd. Berlin Heights, OH 44814 Lisa Finnegan Keets, Secretary 440-320-6193 ohioherefordlady@yahoo.com

Mohican Rippling Rock Hereford Farm

Polled Hereford Farms

Tim, Stephanie, Ashleigh and Andrew Osborn 3537 Second Creek Rd. Blanchester, OH 45107 Tim: 937-655-0644 Home: 937-783-2869 timosborn@frontier.com

| August 2021

Conard and Nancy Stitzlein 4551 State Rt. 514 Glenmont, OH 44628 330-378-3421 stitz@mohicanfarms.com Matt Stitzlein 330-231-0708 cell

Polled Hereford Association

44th Annual Sale May 2022

Jim and Beth Herman 6753 C.R. C75 Edgerton, OH 43715 419-212-0093 Jim cell jimbethherman@metalink.net

Rick Van Fleet 740-732-4783 21989 Woodsfield Rd. Sarahsville, OH 43779 rickgreenvalley@gmail.com

www.switzerlandpolledherefords.com

Cattle Services Jeff, Lou Ellen and Keayla Harr 334 Twp. Rd. 1922 Jeromesville, OH 44840 Cell 419-685-0549 jlcattleserv@aol.com Hereford.org

FLAT STONE LICK is going to the “BREEDERS CUP” CUP” Sale

at Boyd Beef Cattle, Mays Lick, Ky. • Saturday, Sept. 4, 2021

Selling 9 Pairs with Heifer Calves sired by NJW 160B 028X Historic 81E ET, Innisfail WHR X651/723 4013 ET and FSL Confidence 167Y 8F ET. All cows selling are bred to Innisfail WHR X651/723 4013 ET, Boyd 31Z Blueprint 6153 or FSL Harold 38A 27A 16H.

22J

FSL MISS HISTORIC 81E 37G 5J

44236978 • Sire: NJW 160B 028X HISTORIC 81E ET BW WW YW MM M&G FAT REA MARB 1.3 58 92 35 64 0.024 0.81 0.12

FSL MAIDEN 4013 17G 22J

P44236966 • Sire: INNISFAIL WHR X651/723 4013 ET BW WW YW MM M&G FAT REA MARB 6.7 80 126 28 68 0.034 0.52 0.33

54J

FSL POWER LADY 456B 28D 9F {DLF,HYF,IEF,MSUDF}

BW -1.7

P43915268 • Sire: ILR RED POWER 456B WW YW MM M&G FAT REA MARB 51 76 25 50 0.014 0.62 0.15

42D

FSL

Les and Nancy Midla & Family

FLAT STONE LICK

Dale Stith, Auctioneer/Sale Manager 918-760-1550

FSL MISS HOMELAND C34 15E 17G

P44015428 • Sire: KCF BENNETT HOMELAND C34 BW WW YW MM M&G FAT REA MARB 5.9 70 107 30 65 -0.016 0.68 -0.06

FSL MISS DURY 44U 7C 3E

{DOD}{DLF,HYF,IEF,MSUDF}

P43678943 • Sire: JDH VICTOR 719T 33Z ET WW YW MM M&G FAT REA MARB 58 98 32 61 0.004 0.31 0.13

17G

FSL LADY VICTOR 33Z 29U 42D BW 2.9

FSL MAIDEN 4013 9F 36J

P44237069 • Sire: INNISFAIL WHR X651/723 4013 ET BW WW YW MM M&G FAT REA MARB 0.6 64 100 25 57 0.054 0.48 0.47

FSL MAIDEN 4013 57F 54J

P44237084 • Sire: INNISFAIL WHR X651/723 4013 ET BW WW YW MM M&G FAT REA MARB 5.6 73 117 29 66 0.054 0.42 0.42

36J

{DLF,HYF,IEF}

BW 0.3

P43789346 • Sire: NJW 98S DURANGO 44U WW YW MM M&G FAT REA MARB 66 101 37 70 0.094 0.63 0.04

34 Cranberry Marsh, Marianna, PA 15345 724-267-3325 • nmidla@pulsenet.com Documented cattle that are right for today's industry. Sale book mailed with August Hereford World

August 2021 Hereford World Magazine

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