January 2021 Hereford World by American Hereford Association

January 2021 Hereford World

The voice of the American Hereford Association | January 2021

The Versatile Sire

First generation crosses with Hereford genetics create unrivaled feeder calves and replacement females. by Diane Meyer

t’s no secret crossbreeding results in more efficiency, longevity and maternal ability. In first generation (F1) crosses, cattle receive the biggest advantages from heterosis. In any environment, when it comes to developing quality feeder calves and a replacement herd, Hereford sires lead the way in adding value to various crossbreeding programs. Operations across the country have used the versatile Hereford sire to make improvements in their commercial herds.

Red ramp up In northwestern North Dakota, 475 mother cows thrive at Enge Farm and Ranch in Stanley. Dylan Enger, his brother, Carson, and their uncle, Jim Enge, manage a commercial cow-calf operation of primarily Red Angus females and a small registered Red Angus herd. Their commercial cow herd is bred to Hereford sires with exceptional maternal and growth traits. The goal of this cross is to build a quality replacement herd. At Enge Farm and Ranch, red baldies adapt well to North Dakota's harsh winters and dry summers. "We've been working to make the cows work for us, not us work for them," Dylan Enger says.

“We see higher gains in the steers and in the females. The maternal quality, udder structure and docility of the F1s far surpasses the straight reds in the long run,” Dylan Enger says. “We’re trying to produce quality cattle, and with the minimum inputs we have, the cattle work for us and do a really nice job.” The Enge operation switched to an all-red herd to differentiate from many neighboring operations developing all-black cow herds. At the time, Enger says their calves were not getting any extra kick, and F1 baldies sounded like an ideal fit to improve their calf crop. Soon, the operation began sourcing Hereford bulls from a handful of different states and the improvements were instant. “Those calves hit the ground running,” Enger says. “We started retaining some females, developing them and breeding them back to straight-red bulls. From there, the cows took off like nothing and they were in high demand.” The third-generation cattleman notes that true F1 baldies with the extra kick of heterosis have been increasing in popularity. While his initial plan was to breed red baldy females and sell them as breds in the fall, the heifers turned out so well that he kept them. Recently, he discovered the American Hereford Association and Red Angus Association of America’s joint Premium Red Baldy continued on page 18...

•••

ANNUAL BULL SALE

FEBRUARY 8, 2021

BB 7035 MARK DON 9202

DMI

SCF

M&G

MCE

0.1

4.3

0.4

0.8

9.1

3.2

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

114

1.10

65 -0.006 0.26 0.02

232

290

BB 7035 MARK DON 9198

DMI

SCF

M&G

MCE

-0.6

4.2

0.4

0.7

11.4

2.2

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

104

1.10

0.024 0.34 0.18

279

349

119

Steers d e ir S & d e is a BB R nal io t a n e h t g in is are ra average – higher, d n a E IC O H C 98% d 18% PRIME an d 3’s 98% YG 2’s an

HEREFORD 40 Spring Calves 25 Winter Calves 35 Coming 2-year-olds 7 Polled Herefords

•••

BB 6043 HARLAND 9206

DMI

SCF

M&G

1.1

3.4

0.2

0.7

10.9

3.7

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

1.00 1.00

0.014 0.34 0.02

265

321

110

MCE

BB 6043 HARLAND 9199

DMI

SCF

M&G

1.2

3.8

0.3

0.8

9.1

MCE

0.9

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

1.00

1.10

0.004 0.24 -0.06 225

277

•••

Angus

BB 1321 MARK DOM 0005

25 Spring Calves 10 Winter Calves 10 Coming 2-year-olds

BB 7256 NIGHTCAP 0037

DMI

SCF

M&G

MCE

DMI

SCF

M&G

5.8

2.1

0.4

1.2

8.6

8.0

5.0

2.7

0.3

1.1

11.5

6.9

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

74 -0.026 0.58 0.34

258

332

150

1.20

1.15

69 -0.001 0.49 0.29

290

362

137

1.30 1.20

MCE

CATTLE CO.

Bennett Family Box 36, Connell, WA 99326

BB 7035 MARK DON 0030

DMI

SCF

M&G

MCE

2.2

3.3

0.3

0.8

13.9

3.7

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

1.10

1.20

0.014 0.25 0.17

310

380

112

Jay’s cell 509-551-6101 Joe’s cell 509-551-6104 Leslie’s cell 509-551-6622 bbcattle@bossig.com • www.bbcattle.com NFAC

BB 8171 DOMINO 0004 BW

DMI

SCF

M&G

0.4

3.3

0.5

0.9

20.0

1.6

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

1.20 1.30

0.014 0.43 0.14

408

488

122

MCE

Hereford.org

January 2021 |

Selling Annually

150 Bulls Hereford & Braford

CONTENTS January 2021

The voice of the American Hereford Association

HEREFORD BULLS

The Versatile Sire

Cover

• Southern Raised 24

Ready for the Climb

Market lows should be behind us, CattleFax reports. — by Kindra Gordon

La Nina Bringing Cool, Wet to North and Warm, Dry to South The 2020-21 winter season forecast. — by Kindra Gordon

Policy Update & Political Outlook • Complete Performance Records

BRAFORD BULLS

National Cattlemen’s Beef Association’s (NCBA) Danielle Beck provides an inside look at 2020 and anticipating 2021. — by Kindra Gordon

Hereford: Utilizing the Tools for Victory 36

44 • 400 Mother Cows

American Hereford Association’s Director of Breed Improvement provides overview on the breed’s genetic progress. — by Kindra Gordon

An efficient and accurate estrus detection program can improve your operation’s financial health. — by Jason Nickell and Tracy Jennings

Bull Pen

Hereford and Braford Heifers • Hereford Bred Heifers

A Genomics Bull Buying Guide

Hereford and Red Angus Heifers Recruited for Genomics Research The University of Missouri is recruiting Hereford and Red Angus heifers to participate in a heifer puberty and fertility genomic research project.

Winter Cow Supplementation: Protein and Energy Explained

Discussion of protein and energy supplementation and how to know which is the limiting nutrient and when to feed it. — by Caitlin Hebbert and Ryon Walker

However you choose to show gratitude, remember a simple “thank you” means so much. — by Sheila Grobosky

2020 State Tours in Review A summary of last year’s state tours hosted by Hereford breeders.

North American International Livestock Exposition Hereford Show Champions Selected Fetal Programming in the Second Trimester

Research shows carcass merit and other performance traits are affected in the second trimester of pregnancy. — by Grace Vehige

Use this “owner’s manual” to select bulls based on genetic merit. — by Jamie T. Courter

The Power Source for Hereford Genetics Get ready for the 2021 AI Source Book.

6 | Breed Focus

Optimistic Markets Higher-quality cattle and increased exports offer opportunities for 2021 despite the pandemic and drought. Trends for Success Take notice of the impressive improvement of Hereford genetics in the past decade.

10 | What’s New?

| January 2021

An explanation of the current suite of Hereford expected progeny differences and profit indexes.

DEPARTMENTS

COLUMNS

An Unusual Year for Business as Usual

8 | Performance Matters

“Performance and quality from grazing since 1942”

Cattlemen weigh in on trends in 2020 and expectations for 2021.

Understanding Hereford EPDs

Little Words Mean a Lot

The Importance of Estrus Detection in Beef Herds

In the

ALSO FOR SALE:

First generation crosses with Hereford genetics create unrivaled feeder calves and replacement females. — by Diane Meyer

Association News and Events Hereford Publications Inc. receives LPC awards. Make plans to attend the 2021 Cattle Industry Convention and NCBA Trade Show.

12 | Member Service

Understanding Whole Herd TPR Whole Herd TPR can be a lot of information to report and understand. So, it never hurts to go over some of the basics again.

14 | Commercial Connection

Know Your Resources Take advantage of the AHA’s commercial marketing programs.

16 | Hereford Women

A Special Impact The National Hereford Women recognize the special mentors in the Hereford breed.

6 Contacts 88 The Marketing Mix 90 ACT’s Playbook 92 From the Field 93 Sales Digest 96 New Members 106 Calendar of Events 108 Advertisers’ Index Hereford World (ISSN 1085-9896), Vol. 111, No. 8, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 Hereford.org

Hereford.org

January 2021 |

Breed Focus

Optimistic Markets

by Jack Ward

Higher-quality cattle and increased exports offer opportunities for 2021 despite the pandemic and drought.

Jack Ward is the executive vice president of the American Hereford Association. He can be reached at jward@hereford.org.

Happy New Year! As we welcome 2021, many of you are probably still uncertain about how the pandemic will continue affecting everyone, but rest assured, farmers and ranchers will stay committed to feeding a growing world population. For U.S. cattlemen and women, the signs seem to be fairly optimistic for domestic and export demand for high quality beef. According to CattleFax reports, 83% of U.S. beef in 2020 graded Prime and Choice compared to 67% in 2013. This increase of a consistent, highquality product has allowed beef to see growth in market share. Additionally, China has entered the market again, and there are some predictions China could become the largest buyer of U.S. beef over the next couple of years. Of course, much of this could be determined by politics, but there is some real opportunity. This increase in demand coupled with a projected smaller cow herd for 2021 provides good opportunities for all segments of the industry. However, we found last year that situations outside our control have at least a short-

term effect on profitability. In addition, because of the pandemic and drought conditions in some parts of the U.S., feedyards are still working to get back to normal placements. One possible roadblock for feeders is costs, as the grain markets have rallied a bit through this year’s harvest. Even with positive signs, the U.S. cattle industry will be faced with challenges, and this is certainly where Hereford cattle and the American Hereford Association (AHA) membership will gain traction. Quality will continue to be important as consumers demand a consistent, great-tasting product.

Efficiency endures In addition to quality, cattle will have to be efficient, healthy and productive. Research shows Hereford cattle lead the way in efficiency at all stops along the production line. Dave Lalman, Ph.D., with Oklahoma State University, proved the value of adding Hereford genetics to a commercial cow herd. His research found the first-generation (F1) cow produces a heavier calf at

weaning, while maintaining a better body condition score on less intake. The U.S. Meat Animal Research Center data has shown Hereford cattle gain more efficiently while hitting a target for quality grade and yield grade, which adds to a producer’s bottom line. The AHA is committed to evaluating genetics for efficiency which allows our members to make proven selections and to provide genetics the commercial industry needs for profitability. The AHA continues to prove the advantage of the F1 female in terms of fertility and longevity, which also adds to the value of efficiency. Sam Buford, owner of Buford Ranches in Hominy, Okla., says it best, “We get everything we need with these Hereford bulls. We can make the cow we need and the steer mates perform very well at the feedlot level.” As commercial producers look toward Hereford genetics, it is very important for our producers to use the tools available to make breeding decisions to benefit their customers. Cheers to the New Year!

Contacts | American Hereford Association Address: 11500 N. Ambassador Dr., Ste. 410 Kansas City, MO 64153 816-842-3757 • Fax 816-243-1314 hworld@hereford.org • Hereford.org

AHA BOARD OF DIRECTORS

President Mark St. Pierre, El Nido, Calif. Vice president Bruce Everhart, Waldron, Ind. Directors Term expires 2021 Nate Frederickson, Spearfish, S.D. Joe Waggoner, Carthage, Miss. Term expires 2022 Craig Beran, Claflin, Kan. Andrew Matheny, Mays Lick, Ky. Term expires 2023 Bill Goehring, Libertyville, Iowa Whitey Hunt, Madison, Ga. Becky King-Spindle, Moriarty, N.M. Term expires 2024 Wyatt Agar, Thermopolis, Wyo. Jerome Ollerich, Winner, S.D. Bob Schaffer, Spotsylvania, Va.

Member Cattle Registration Fees Age of calf

Paper

Electronic

Up to 4 months

$14.50

$12.50

4-8 months

$20.50

$17.50

8-12 months

$27.50

$22.50

More than 12 months

$52.50

ADMINISTRATIVE STAFF

Executive vice president Jack Ward, jward@hereford.org Chief operating officer and director of breed improvement Shane Bedwell, sbedwell@hereford.org Chief financial officer Leslie Mathews, lmathews@hereford.org Director of commercial programs Trey Befort, tbefort@herefordbeef.org Director of records department Stacy Sanders, ssanders@hereford.org Records supervisor and education coordinator Laura Loschke, lloschke@hereford.org Director of youth activities Amy Cowan, acowan@hereford.org National shows coordinator and youth activities assistant Bailey Clanton, bclanton@hereford.org Director of communications and digital content Rachel Dotson, rdotson@hereford.org Office assistant and event coordinator Halie Runner, hrunner@hereford.org

Member of

| Certified Hereford Beef Staff President and chief executive officer Amari Seiferman, aseiferman@herefordbeef.org Brand managers Kyle Caldwell, kcaldwell@herefordbeef.org Donald Lucero, dlucero@herefordbeef.org Ty Ragsdale, tragsdale@herefordbeef.org For information about marketing Herefordinfluenced feeder cattle or about commercial programs, call Trey Befort at 816-842-3758 or visit HerefordMarketplace.com.

| Hereford World Staff Director of field management and seedstock marketing Joe Rickabaugh, jrick@hereford.org Production manager Caryn Vaught, cvaught@hereford.org Editor Diane Meyer, dmeyer@hereford.org Advertising coordinator Alison Marx, amarx@hereford.org Creative Services coordinator Samantha Albers, salbers@hereford.org Editorial designer/assistant Christy Benigno Graphic designers Sharon Blank and Teri Wolfgang Contributing writers Jamie T. Courter, Kindra Gordon, Sheila Grobosky, Caitlin Hebbert, Tracy Jennings, Jason Nickell, Ryon Walter and Grace Vehige

Commercial Advertising Representative Jay Carlson, Carlson Media Group LLC 913-967-9085, jay@carlsonmediagroup.com

| Field Staff Western Region – Clint Brightwell Ariz., Calif., Idaho, Nev., Ore., Utah and Wash. 41020 Pocahontas Rd., Baker City, OR 97814 417-359-6893, cbrightwell@hereford.org Mountain Region – Kevin Murnin Colo., Mont., N.D., Wyo., and western Canada P.O. Box 105, Worden, MT 59088 406-853-4638, kmurnin@hereford.org North Central Region – Alex Acheson Kan., Minn., Neb., S.D., and central Canada 1903 Country Club Dr., Elk Point, SD 57025 785-366-1185, aacheson@hereford.org Upper Midwest Region – John Meents Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 21555 S.R. 698, Jenera, OH 45841 419-306-7480, jmeents@hereford.org Southwest Region – Colton Pratz Ark., La., N.M., Okla. and Texas 6074 Monte Vista Ln., Apt. 1718 Ft. Worth, TX 76132 405-385-1054, cpratz@hereford.org Eastern Region – Tommy Coley Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 1284 Stage Coach Rd., Sewanee, TN 37375 815-988-7051, tcoley@hereford.org Central Region – Joe Rickabaugh Iowa, Mo. and eastern Canada 11500 N. Ambassador Dr., Ste. 410., Kansas City, MO 64153 785-633-3188, jrick@hereford.org Northeast Region – Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces

The publisher reserves the right to decline any advertising for any reason at any time without liability, even though previously acknowledged or accepted.

| January 2021

Hereford.org

January 2021 |

Performance Matters

Trends for Success

by Shane Bedwell

Take notice of the impressive improvement of Hereford genetics in the past decade.

Shane Bedwell is the chief operating officer and director of breed improvement of the American Hereford Association. He can be reached at sbedwell@hereford.org.

Greetings to all, and I wish everyone a prosperous 2021. We can only hope a bit — actually a lot — of normalcy returns so we can carry on the traditions we love. As spring bull sale season takes off, I want to highlight trends in expected progeny differences (EPDs) in the Hereford breed over the last 10 years. Whether you are a first-time or a tried-and-true buyer of Hereford genetics, it is important to realize the breed’s achievements in this relatively short time.

Calving ease and calving ease maternal trend 2009-2019 2.5

CEM

é 100%

é 150%

2.0

1.5

1.0

0.5

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Weaning weight, yearling weight and mature cow weight trend 2009-2019 100

é 23%

MCW

é 20%

Numbers talk EPDs are important tools and provide the best estimate of how an animal will perform as a parent. As evident in the following graphs, Hereford genetics collectively deliver more than ever. Combining these trends with the breed’s undeniable docility, fertility and soundness, it is clear Hereford genetics give all producers the ability to advance their economic goals. Most notably, calving ease (CE) and calving ease maternal (CEM) boast an impressive 100% and 150% increase over the last 10 years, respectively. Similarly, there has been a favorable 23% and 20% increase in weaning weight (WW) and yearling weight (YW), respectively. It is important to note Hereford breeders have improved these key growth traits without increasing mature cow weight (MCW), which only increased 11% in the last decade. Simply put, adding more pounds is fine, but it is critical to keep a watchful eye on cow size when retaining females. Next, study the 39% improvement in milk (M) and 36% improvement in sustained cow fertility (SCF). This growth speaks highly of the breed’s maternal qualities and ability to thrive in diverse environments. Furthermore,

Ribeye area and marbling trend 2009-2019 0.40

é 11%

the udder and teat EPD increased 13% over the last 10 years. There has also been substantial improvements in the ribeye area (REA) and marbling (MARB), which netted a respective 85% and 100% increase from 2009 to 2019. End-product merit is important no matter your endpoint. Finally, and to no surprise, the baldy maternal (BMI$) and Certified Hereford Beef (CHB$) profit indices increased favorably to the tune of 28% and 13%, respectively. BMI$ and CHB$ drive multiple areas of improvement within a commercial operation and are derived from economic factors associated with the traits that build these indices. BMI$ is an important tool for keeping replacements while CHB% is a terminally focused index. Regardless, both of these indices help simplify the selection process by quantifying multiple traits geared for the purpose of profit. It is apparent Hereford breeders have risen to the challenge of delivering genetics that improve your bottom line. Best wishes with your bull buying adventures this spring.

0.35

REA

é 85%

é 100%

0.30

0.25 0.20 0.15

0.10 0.05

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Milk and sustained cow fertility trend 2009-2019 25

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Baldy maternal and Certified Hereford Beef profit indices trend 2009-2019

SCF

é 39%

0.00

350

é 36%

300

BMI

CHB

é 28%

é 13%

250 200

150 100

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2011

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| January 2021

2014

2015

2016

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2018

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2009

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Hereford.org

Annual Genetic Offering April 10, 2021 EFBeef — Your source for HIGH ACCURACY, HIGH genetics, not disappearing EPDs that won’t hold up in time.

TESTED X651

A lifetime of good data collection and unwavering usage of the traits of commercial relevance for your profit. We raise Hereford bulls genetically designed to compete and add value in the U.S. beef industry. Increase your CHB and CAB acceptance levels. The 2019 Harvest of cull steers from EFBeef: • 100% of harvest received a premium over base price. • 95% of harvest were upper 2/3 Choice and 20% Prime. • 42% of harvest at Y1 or Y2 and another 52% at Y3.

PROFICIENT

48 Carcass Data Points

CW 63; REA 0.41; MARB 0.77; CHB$ 159

TESTED A250

79 Carcass Data Points

CW 73; REA 0.27; MARB 0.64; CHB$ 160

49 Carcass Data Points

CW 50; REA 0.32; MARB 0.11; CHB$ 88

RESOLUTE CEO

30 Carcass Data Points

CW 107; REA 0.95; MARB 0.73; CHB$ 236

Searching the AHA database, the EFBeef name: EFBeef ranks #1 for sire of accuracy with actual carcass data. • Over 100 EFBeef sire with progeny carcass data. • Including 38 EFBeef sires with at least 10 progeny carcass data points. EFBeef also ranks #1 for sires with progeny feed intake data. 2021 Sale Bulls will have individual feed intake data.

VALIDATED

23 Carcass Data Points

CW 73; REA 0.94; MARB 1.15; CHB$ 214

PRIME CUT

50 Carcass Data Points

CW 75; REA -0.11; MARB 0.95; CHB$ 202

During 2020, EFBeef celebrates our 72nd anniversary in our current location, offering polled Hereford bulls to commercial cattlemen. We are also proud of the fact that we are a 7th generation family outfit celebrating our 138th year of seedstock Hereford production. It all started in 1883 with the purchase of two registered cows and imported sire, Beekjay Hero. The EFBeef program has never wavered from producing real world, functional cattle that are expected to excel in the commercial sector, returning net profit to their respective owners. You can expect your purchase at EFBeef to be backed by a guarantee that has stood the test of time, 138 years’ worth. You can expect your purchase to be genetically bred for the U.S. beef marketplace.

Good looking, functionally productive females, all EFBeef genetics, doing good work for our customers. We make foraging momma cow genetics designed to raise a calf and get re-bred when mother nature applies her environmental pressures.

Phil and Joyce Ellis 26455 N. 2300th St. Chrisman, IL 61924 765-665-3207 Matt and Lisa 217-712-0635 Joe and Lauri 765-366-5390 Chris Ellis 765-505-9691 Call us or visit our website for more information.

www.efbeef.com Hereford.org

January 2021 |

What’s New?

Association News and Events

“What’s New?” is a column designed to keep you in-the-know about Hereford happenings. You can also sign up for Hereford Headlines, a weekly electronic newsletter from the American Hereford Association (AHA), and additional Hereford news by sending an email to info@hereford.org. Archived issues are posted at Hereford.org.

Breed Improvement Online auction generates more than $65,000 for the Hereford Research Foundation An online auction benefiting the Hereford Research Foundation (HRF) raised more than $65,000 Dec. 8, in a 50-lot sale. “The HRF wouldn’t be where it is today without support from the donors and buyers who back this foundation,” says Shane Bedwell, AHA chief operating officer and director of breed improvement. “We greatly appreciate those involved who made this sale a success and continue to support the progression of the breed.” Established in 2009, the HRF supports breed improvement initiatives designed to enhance beef cattle production. These research projects are conducted throughout the U.S. in conjunction with universities, private firms and ranches and are funded entirely by donations. Extensive time and resources are spent each year by the AHA to advance both the breed and the beef cattle industry through various ongoing projects. Use J for 2021 letter code The year letter code for 2021 is J. This notice is for producers who use letter codes in their identification systems. For more information on tattoo and identification tips, please visit Herd Management Tools under the Member Service tab at Hereford.org.

Cattle Convention moves to Aug. 10-12 The 2021 Cattle Industry Convention & National Cattlemen’s Beef Association will be Aug. 10-12 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. For more information and a tentative schedule, visit Convention.ncba.org.

Commercial Attention commercial cattlemen The AHA realizes progressive cattlemen have many challenges in today’s market. To make selling and buying Hereford-influenced feeder cattle easier, visit the AHA’s website and click on the “Commercial” tab. From there, users can sort from feeder cattle or commercial female listings. Each page displays groups of cattle available and provides the option to list your Hereford-influenced cattle

| January 2021

for sale. Groups listed on these pages are communicated to a network of interested cattle feeders. Sellers can fill out the informational fields which contain questions related to basic herd information, genetic overview and management records; the site also allows sellers to upload photos. For more information or questions related to the free tool, contact Trey Befort at 816-842-3757 or email tbefort@herefordbeef.org. Hereford Marketplace Commerical Facebook page Keep up to date on the latest commerical Hereford-influenced cattle listings through the Hereford Marketplace - Feeder Cattle & Commerical Replacement Females Facebook page. This page will be used to list commercial Hereford-influenced cattle enrolled in AHA commercial marketing programs. To view or list cattle visit Hereford.org/ commercial/marketplace/.

Hereford Publications Inc. Follow HPI on social media The Hereford Publications Inc. (HPI) staff aims to help producers promote their genetics and share their story — through the development of a compelling advertising campaign or creating a creative marketing piece. Stay up to date on the services provided by HPI by following the Facebook and Instagram accounts. HPI and AHA staff win LPC awards HPI and the AHA staff received six awards in the Livestock Publications Council (LPC) Contest presented during the 2020 Ag Media Summit. The competition honored livestock businesses/media for items published in 2019. Honors received are: First place national show coverage: 2019 Junior National Hereford Expo (published in September) First place feature/human interest story: Blessings From the Wreckage (published in December) by Christy Couch Lee

Dotson named director of communications and digital content The American Hereford Association (AHA) is excited to name Rachel Dotson as the director of communications and digital content. Dotson will oversee the AHA’s website and electronic communications and manage AHA marketing and advertising campaigns. “Rachel brings a strong skillset to this position and we Rachel Dotson are excited about the direction she will take the AHA’s digital efforts,” says AHA Executive Vice President Jack Ward. Dotson joined the AHA in 2019 as the editorial and production assistant. Dotson’s communications and digital advertising experience include serving as a project coordinator for the Farm Journal, Lenexa, Kan., and as a production manager and editor for the National Swine Registry, W. Lafayette, Ind. “I am excited for the opportunity to continue working on expanding the AHA’s strongly established digital voice,” Dotson says. “As the need for digital marketing and advertising continues to grow, I look forward to helping the AHA and its members embark on this journey.”

Youth AHA offers junior internship and ambassador positions The AHA is offering opportunities for college students hoping to gain valuable real-world experience in managing youth activities. Junior activities internship: The AHA youth department is seeking college juniors or seniors to assist with the planning and execution of junior shows and leadership events. Applicants must be enrolled in an agriculture-related major and should be self-starters, detail-oriented, outgoing and able to work well with all types of people. Attendance at the Junior National Hereford Expo (JNHE) and the Faces of Leadership Conference are required. To apply, send a cover letter, resume and references by Feb. 1 to Amy Cowan, AHA director of youth activities, acowan@hereford.org or 11500 N. Ambassador Dr., Ste. 410, Kansas City, MO 64153. JNHE ambassador program: College students may also apply for the JNHE ambassador program. The 2021 ambassadors will assist the National Junior Hereford Association board and the AHA staff throughout the week of and prior to the JNHE. Ambassadors

will spend the week before at the AHA office in Kansas City, Mo. Candidates must be a 2021 high school graduate, or older, and must have national show experience. Ambassadors cannot be exhibitors or competitors at the 2021 JNHE. Applications and additional information on both the intern and ambassador positions can be found online at Hereford.org/youth/njha/ internships-ambassador-program/.

ShopHereford See the latest ShopHereford inventory Start out the new year with new Hereford gear by checking out the new apparel items that have been added to ShopHereford. In addition to Herefordbranded apparel, explore the “General Store” tab to find other handy Hereford items, ranging from mugs to keychains. The one-stop shop makes representing your favorite brand easy! Follow the ShopHereford Facebook page to keep up with the latest inventory. Sign up to get exclusive new item arrival updates delivered to your inbox at ShopHereford.com.

Honorable mention brochures, flyers, direct mail: Cedar Butte Land & Livestock Honorable mention livestock catalog: Curry Herefords’ Online Sale Catalog First place livestock-affiliated catalog: Torrance Herefords’ Sale First place annual report: 2019 AHA Annual Report

Hereford.org

42ND ANNUAL

UDY

CATTLEM AN’S CATTLE COMPANY CHOICE!

BULL SALE THE SOURCE FOR QUALITY Wednesday, March 10, 2021

Lunch at 12 noon

Sale at 1 pm • Rockland, Idaho

E PD s

BW -4.7 WW 79 YW 126 MM 37

BW 1.9 WW 69 YW 106 MM 22

R Leader 6964

WFL Merlin 018A

140 BULLS AND 70 YEARLING HEIFERS Hereford, Red Angus, Black Angus 2-year-olds and yearling bulls. HEREFORD SIRES

Churchill Kickstart 501C SHF All Star 42X A191

RED ANGUS SIRES

5L Bourne 177-48A HXC Declaration 5504C

E PD s

BW -1.7 WW 75 YW 126 MM 17

BLACK ANGUS SIRES

BUBS Southern Charm AA31 S A V Sensation 5615

George 208-226-7857 • Cell 208-221-2277 James 208-221-1909 • jamesudy@hotmail.com Sale Broadcast on

Casino Bomber N33

Sale Location Nine miles south of Rockland, Idaho

Sale Day Phones Information online at:

udycattle.com Hereford.org

208-221-1909 208-548-2277

January 2021 |

Member Service

Understanding Whole Herd TPR

by Laura Loschke

To obtain expected progeny differences (EPDs) on your animals, you must be a compliant member of the Whole Herd Total Performance Records (TPR™) program. This is also referred to as being a performance breeder. Being a part of the Whole Herd TPR program means you must keep a current dam inventory for every year and calving season. Along with maintaining a current cow inventory, you must report a reproductive status on every dam maintained on the inventory. This simply means recording a calf out of the dam, or if she didn’t calve, marking the appropriate reason why she didn’t. Lastly, any calf recorded, registered or unregistered, must have a weaning weight or a disposal code recorded as well. These three items are a must to remain compliant with the Whole Herd TPR program. If you become non-compliant, EPDs will no longer be available on your animals. You have two years to get this information turned in. For example, the current season is spring 2021. Therefore, any information from spring 2019 and before must already be submitted or your account would be non-compliant. If you are a MyHerd

| January 2021

user, your home screen helps keep you up to date on your TPR by letting you know any overdue information and any information that is coming due soon. It is important to keep your account compliant. Letting your account become non-compliant not only affects your animals’ EPDs at that time, but it can affect the availability of their EPDs in the future. An animal that is registered by a non-compliant Whole Herd TPR member will not have EPDs after it is transferred or if it is transferred to a non-performance breeder or a non-member. For an animal to keep its EPDs after being transferred to a non-performance breeder, it must be registered by a compliant Whole Herd TPR member. Keep in mind, the EPDs will only be available for one transfer. If the animal is then transferred again to another non-performance breeder, the EPDs will not be available.

TPR FAQ’s Q: Can I enter birth weights for my calves even though weights are not required? A: Yes, you are more than welcome to enter birth weights on your calves as well as the weaning weights.

Keep in mind, when entering birth weights, it is all or nothing. You must enter the birth weight for all calves in that calf crop, not just the ones you want. If the birth weight is not recorded for all the calves in the calf crop, the birth weight data cannot be used. The same goes for entering yearling weights. They are optional, but they must be recorded for all calves in order to use the data. Q: Why aren’t my embryo transfer (ET) calves on my “Incomplete” list on MyHerd for weaning information? A: Weaning weights are not required on ET calves. Therefore, your ET calves are automatically listed under the “Completed” tab. If you would like to record the weaning information for your ET calves, simply find them on the “Completed” list, select the calf, enter the weaning information in the boxes below and click “Update.” Q: Why do some of my animals have EPDs, but not all of them? A: Animals with EPDs were registered by a compliant Whole

Herd TPR breeder. The ones that don’t have EPDs were either registered by a breeder who was non-compliant at the time he or she registered the animals, or were registered by a non-TPR breeder. Q: Why don’t I have ratios on my calves after I recorded their weights? A: This could be that your account is non-compliant or simply that your calf crop has not been analyzed. After entering any new weights or information, the calf crop must be analyzed to calculate this data. Q. How do I enter weaning weight information on a calf or calves I have purchased? A: If the calf or calves have already been transferred into your name, simply click the “Display Purchased Calves” button located toward the upper right portion of the screen once you are on the weaning weight screen for that particular year and season. Laura Loschke is the records supervisor and education and information service coordinator of the American Hereford Association. She can be reached at lloschke@hereford.org.

Hereford.org

January 2021 |

Commercial Connection

Know Your Resources

by Trey Befort

Though there have been many challenges and hurdles in our industry and nation over the last year, I am very optimistic and eager about what the new year has in store for the Hereford breed and the great opportunities for Hereford breeders within the commercial cattle industry. There is one thing for certain: the people in our industry are tough and resilient, and we have proven many times

before we can come together through difficulties to overcome adversity.

The Hereford advantage We are certainly in a time where an endless amount of information is at our fingertips, and producers are very fortunate to have many options and tools available when it comes to marketing cattle and the improvement of genetic quality.

Commercial cattlemen and women who take advantage of Hereford genetics in their operations have a growing number of tools available for adding marketing power and exposure with little to no monetary or time investment required. As we start into spring bull sale season this month, I encourage commercial producers and Hereford breeders alike to consider participating

COMMERCIAL PROGRAMS & RESOURCES

MARKETING PROGRAMS PREMIUM

REDBALDY HEREFORD ADVANTAGE

Use the Hereford Advantage program to increase added market power and brand recognition with feeder cattle sired by a Hereford bull battery ranking in the top 50% of the breed for the Certified Hereford Beef profit index (CHB$). Feeder cattle enrolled in this program, through IMI Global, must also be source and age verified, have current BQA certification and vaccination program documentation.

MATERNAL ADVANTAGE

The Maternal Advantage program generates commercial replacement females with added longevity, more docility, increased fertility and more profit per year. Participating herd bull batteries must rank in the top 50% of the breed for Baldy Maternal profit index (BMI$) if used on British-based cows or the top 50% of the breed for the Brahman Influence profit index (BII$) if used on Brahman-based cows.

PREMIUM RED BALDY

Premium Red Baldy is designed to take advantage of the best traits of both Hereford and Red Angus breeds and provide commercial producers with premium replacement females. Females enrolled in the program must be sired by bulls in the top 50% of the breed for BMI$ if Hereford or Profitability and Sustainability Index (ProS) if Red Angus.

RESOURCES • Learn more about these programs at Hereford.org/Commerical • List and view available commercial cattle at Hereford Marketplace.com

Follow AHA commercial cattle listings and updates on Facebook @HerefordMarketplace

AMERICAN HEREFORD ASSOCIATION // 11500 N. AMBASSADOR DR., STE. 410 // KANSAS CITY, MO 64153 816-842-3757 // Hereford.org/Commercial

| January 2021

in commercial marketing programs available for marketing Herefordinfluenced feeder cattle or commercial replacement quality females. For purebred breeders, these programs and tools are excellent ways to provide an added level of customer service and contact with commercial bull buyers as well as gaining extra exposure for their genetics. For commercial producers, these tools are great ways to help their operation to stand out from the crowd on sale day and show the exceptional quality of their Hereford-influenced cattle. Accompanied with this column, you will find general information about the Hereford Advantage, Maternal Advantage and Premium Red Baldy programs to consider as you select and purchase bulls this spring. Though there are several ways to successfully market feeder cattle and many great marketing firms and representatives in the marketplace, I would like to mention an option available through the American Hereford Association (AHA) field staff and Nolan Stone with S= Cattle Co. This collaboration with S= Cattle Co. provides an outstanding private treaty marketing option for those producers with a semi load or more who may be looking for a different marketing avenue. For more information about this opportunity and to discuss the process required to participate, please contact the AHA field representative in your area. A listing of AHA field representatives can be found on Page 6. Whether you are enrolled in any of the AHA commercial programs offered or not, one tool every producer marketing commercial Herefordinfluenced cattle should consider taking advantage of is the listing pages provided on the AHA’s website under the “Marketplace” tab. Producers can list their feeder cattle or commercial replacement females, free of charge, to provide added market exposure. Feeder cattle listings will be sent to a growing number of buyers that have shown interest in Hereford-influenced cattle. Submitted listings will also be highlighted in the weekly AHA Sales Digest e-blast as well as the new “Hereford Marketplace – Feeder Cattle & Commercial Replacement Females” Facebook page. I hope everyone has a great 2021, and I look forward to working with many of you on the programs and opportunities discussed. Trey Befort is the director of commercial programs for the American Hereford Association. He can be reached at tbefort@herefordbeef.org.

Hereford.org

January 2021 |

Hereford Women

A Special Impact

by Briley Miller

As National Hereford Women (NHW), we often celebrate other women in the various roles they play — wife, mother, rancher, manager, partner, boss babe and a million other titles could be included. Since bull management and selection is the topic of this month’s Hereford World, it seemed appropriate to touch on the sire side of things — the dads, the grandpas, the papas and the uncles who support us, whether by blood or by heart.

A lasting influence I bet if I asked each of you reading this to tell me about one of these special people, you would wholeheartedly launch into a detailed story about their teachings, their support or a hilarious anecdote you will never forget. When I was growing up, my dad’s youngest brother, Clay, showed market hogs, market lambs and market steers. He is only a handful of years older than I am, so oftentimes, he felt more like a big brother than he did my uncle.

He would let us girls help him with his show stock. Man, let me tell you, we thought we were so cool because if Uncle Clay was showing animals, we wanted to show as well. Fast forward a few years, and Uncle Clay headed to junior college. This was hard on this little girl’s heart because Uncle Clay was fun to be around. His departure coincided with my 8th birthday when I started 4-H in our county. With the help of my parents, we decided to start with smaller animals.

P43928600 – Calved: Jan. 5, 2018 – Tattoo: LE H801

SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF}

NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF,MSUDF,MDF}

43094146 NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF}

HARVIE TAILOR MADE ET 7W {SOD}{DLF,HYF,IEF}

MLC 7W 122L OLISHA 26Z ET {DLF,HYF,IEF}

P43363162 STAR KKH SSF OLIVIA 15U ET {DLF,HYF,IEF}

KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF,MDF} HVH MISS HUDSON 83K 8M CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 57G 74G DEW 5M {DLF,HYF,IEF} HARVIE TRAVELER 69T {MDF} HARVIE MISS FIREFLY 51F REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} SSF KEYSHA 949 {DLF,HYF,IEF}

2020 NAILE CHAMPION HEREFORD BULL

5.0

BW WW YW DMI SC SCF MM M&G MCE MCW UDDR TEAT CW FAT REA MARB BMI$ BII$

2.9 57 90 0.2 0.8 17.6 27 56 5.5 68 1.30 1.50 70 0.024 0.28 0.17 368 447

CHB$

120

▶ 10 units plus 2 certificates for $1,000 ▶ 20 units plus 6 certificates for $2,500 ▶ Offering 5 units at the Wisconsin Hereford Sale! ▶ Contact Anna at 715-410-5238 for semen packages Golden Maples Polled Hereford Haven Deer Park, WI Leo and Sally TJ and Anna 715-410-5238

Todd, Kim and Kasey Herman Lima, OH Todd Herman 918-605-5137

B.J. Herman & Sons Edgerton, OH Jim Herman 419-212-0093

Uncle Clay helped me pick out some market lambs and so the projects began. We hauled lambs all over the state that summer, hitting every jackpot we could. Uncle Clay would jump in with us or meet us there. We worked on everything from showmanship to daily care and feed. And we had fun too! That summer will forever stand out in my memories as one of my favorite summers. By now, you are wondering where I am headed with this seemingly simple memory. How many of you have ones just like this one? I bet most of you do. That first summer was so important to me. I wanted to learn and be successful because I had a person I admired showing me how and being there with me 100%. I wanted Uncle Clay to be proud of me, and I worked hard to do what he showed me to do. Even though I only showed lambs for a few years before moving to cattle, it truly laid the foundation for my show career and for many aspects of my life. Now, my husband and I have three young children who are being introduced to the Hereford breed. Youth are drawn to my husband, and he relishes the opportunity to work with them and their show projects as well. In addition, we are blessed to have so many other dads, grandpas, papas and uncles supporting our kids as they grow in their show careers and in their own lives. Be sure to thank these mentors, family and friends. Hug them when you see them and return the favor when you can. I know the affect Uncle Clay had on me, and I know the influence these special people have on my own children. We are blessed to pass on this mentorship. To join and to learn more about the NHW, visit HerefordWomen.com or email nationalherefordwomen@gmail.com.

OFFICERS AND COMMITTEE CHAIRS President – Dana Pieper, Zurich, Kan. President elect – Shannon Worrell, Mason, Texas Vice president – Betsy Pitstick, S. Solon, Ohio Secretary – Diane Wilson, Rixeyville, Va. Treasurer – Nikki Rogers, Eatonville, Wash. P.O. Box 1122, Milton, WA 98354 Historian – Nikki Rogers, Eatonville, Wash. Communications – Briley Miller, Newcastle, Wyo. Ex Officio – Sharon King, Columbia, Miss. DIRECTORS Bridget Beran, Claflin, Kan. Kathy Bryan, Garrison, Texas Erika Evoniuk, Dayton, Ohio Allison May, Williamsport, Md. Bonnie Reed, Hampton, Minn. Sally Wingler, Pikeville, Tenn. HerefordWomen.com

| January 2021

Hereford.org

January 2021 |

...The Versatile Sire continued from the cover

Enge Farm and Ranch has enrolled its red baldy females in the Premium Red Baldy program to add more value at sale time.

program as an added tool to market this quality cross. Enger says it was a “no brainer” to enroll females in the tagging program, since tags only cost $0.99 each and their entire Hereford bull battery already qualified for the program.

All about gains When it comes to getting the most out of an Angus cow herd, Weathers Family Farms in Yuma, Colo., has found the Hereford and Angus cross is second-to-none. In 2012, Nathan and Nikki Weathers began building a cow herd and decided to go the commercial route after a year raising club calves. They purchased 135 Angus heifers and, after a set of first calf heifers hit the ground, started crossbreeding those with registered Hereford bulls. Nikki’s brother Danny Calderwood, who has his own small registered Hereford herd, says the change was “instant” in their first Hereford-sired calf crop. “That first year they arrived 50 pounds heavier than the purebred Angus calves,” he says. “They were just bigger and better everywhere, from foot and bone to muscle to center body.”

The faces of Weathers Family Farms, Yuma, Colo. Pictured (l to r) are: Nathan, Ty, Nikki and Tenley Weathers, and Ashlyn, Allie and Danny Calderwood.

In western Colorado, baldy cattle at Weathers Family Farms gain noticeably more through weaning than their straightbred counterparts.

| January 2021

As those calves developed, they noticed outstanding gains through the weaning process. “With our weaning program, we’re beating three pounds a day in gain through the weaning process — it’s actually closer to 3.75,” Nathan says. “A lot of people don’t believe it, but we track the data. When you put the complete program together and you run efficient cattle, it can be done.” Driven by numbers, Nathan, Nikki and Danny run their commercial herd like a registered herd. They collect as much data as possible from birth to harvest. They note that collecting birth weights requires close attention since the crossbred calves “get up and go,” especially calves out of F1 females. Carcass data is collected on steer pens to track sire groups. With this information, the Weathers know what each cow is raising and can select sires according to carcass numbers. Like their data collection, they do not take any shortcuts when it comes to breeding. The cow herd is bred 100% AI (artificial insemination) and are exposed to cleanup bulls of the same quality as their AI counterparts. This quality shines through in the uniformity of every calf crop and in the efficiency of the cow herd. “Our breed up in the first 30 days has improved every year since we started using Hereford bulls,” Danny shares. These efficient calves have weathered Colorado’s dry climate and drought with ease. Now, 240 cows graze on the family’s 1,500acre farm in arid, high-desert country where annual rainfall is 12-16 inches. Even so, Nathan says they were able to pull pairs off pasture 30 days earlier than normal and “those calves never missed a beat and the cows looked phenomenal, even during one of the worst droughts I’ve ever seen.” Nikki adds, “Our pasture gets six to eight months of rest, which is what it needs right now.” When it comes to marketing these F1 baldies, the Weathers work closely with Ned and Jan Ward of NJW Polled Herefords, Sheridan, Wyo., and have consigned their front set of heifers in the NJW production sale for the past three years. They also sell cattle off the farm and have taken pens to the National Western Stock Show, where their commercial bred heifers captured reserve overall honors in 2020.

“Momma cow of the South” Herefords have been king at Debter Hereford Farm, Horton, Ala., since the operation began in 1948. John Ross Debter, third generation Hereford breeder, owns and manages a cow herd of F1 Brahman and Hereford crosses. In 2007, Debter purchased his first set of tiger-striped, open heifers. Today, that same set of cows is still producing quality calves. “I knew from research that the F1 Brahman and Hereford cross cattle were known for their longevity and their great mothering abilities.” Debter crosses Brahman cows with Line 1 Hereford genetics to produce high-quality, well-dispositioned cattle. He sources stout bulls out of a feminine cow with good udder quality. “The Line 1 Hereford crossed with the F1 Brafords provides a good calf that is marketable to sell, both steers and heifers,” he says. In the staunch heat of Alabama, Debter notes the F1s have a high heat tolerance and handle fescue well. “They have been called ‘the momma cow of the South’ because of these qualities and they are just good overall brood cows,” he says. Debter consigns these F1s to his family’s annual October production sale. He notes customers have been very pleased with their production and disposition. Plus, they’ve topped the sale a few times. “I wish I could produce them faster,” he says.

At Debter Hereford Farm in Alabama, the F1 tiger-stripe cow produces quality calves with high heat tolerance. Hereford.org

Hereford.org

January 2021 |

POWERFUL, PROVEN & PREDICTABLE 55th 55 th ANNUAL PRODUCTION SALE

MONDAY, MARCH 8, 2021 At the Ranch • Valier, Mont.

130 Powerful, Performance Tested Hereford Bulls 110 Big, Stout Yearling Bulls • 20 Powerhouse 18-Month-Old Bulls

40 Front Pasture Line One Females

5 Special ET Heifers • 20 Top Quality Yearling Heifers • 4 Bred Cows 8 Fall Bred Cows with Heifer Calves • • • •

Bull sell with complete performance and ultrasound data. 100% of sale offering is DNA parentage verified and have GE_EPDs. Free delivery on purchases totaling $5,000 or more. Buy from a program with 60 years of consistent, balanced trait selection backed by a linebreeding program that guarantees uniformity and predictability and is built on a strong maternal foundation.

HH ADVANCE 7143E ET

CE 8.2; BW 1.6; WW 57; YW 100; MM 32; M&G 61; REA 0.33; MARB 0.26; CHB$ 153 • Long bodied, deep ribbed, extra well marked and fancy. Ranks in the top 10% on CED, Milk, M&G, UDDR, and MARB and the top 5% on TEAT, CWT, and CHB$. His first sons sell and they are an exciting set!

HH ADVANCE 0022H ET

CE 6.8; BW 1.6; WW 51; YW 83; MM 34; M&G 59; REA 0.50; MARB 0.24; CHB$ 146 • This goggle eyed, stylish made 7143E son is one of the longest bodied bulls we have ever raised. Ranks in the top 3% on all profit indexes and top 20% on CED, REA, and MARB EPDs.

HH ADVANCE 0054H ET

CE 3.6; BW 2.6; WW 67; YW 110; MM 37; M&G 71; REA 0.58; MARB 0.19; CHB$ 156 • 0054H will knock your eyeballs out! One of the best we have ever raised and the numbers to go with it. He is thick butted and deep bodied and loaded with carcass. Ranks in the top 4% or higher on WW, YW, Scrotal, Milk, M&G, STAY, and CWT and the top 2% on all profit indexes. Exceptional herd bull potential!!

HH MISS ADVANCE 5139R ET

• This elite donor has produced almost $1.5 million in progeny sales along with multiple donors and herd sires for top programs across the U.S. She is still in embryo production at 15 years of age. She is the maternal great grandam on all of the sale bulls pictured on this page along with the 6212D, 6186D, and 8132F sires represented in our 2021 Sale.

HH ADVANCE 0023H ET

HH ADVANCE 0159H

CE 4.9; BW 3.2; WW 55; YW 80; MM 37; M&G 64; REA 0.40; MARB 0.38; CHB$ 150 • This dark red, soft made, high carcass bull combines the great 0121X and 5139R donors. Dam topped our 2019 Female Sale at $37,500 and has been a top donor for us. Ranks in the top 3% on Milk and MARB EPDs and CHB$.

Video’s of the sale offering will be available in mid-February at www.thelivestocklink.com. Check out www.holdenherefords.com for more info and to request your sale catalog. 20

| January 2021

CE 0.3; BW 4.3; WW 71; YW 101; MM 35; M&G 70; REA 0.74; MARB 0.37; CHB$ 158 • Growth, pigment, muscle, length, and extra stylish 7088E son out of a ¾ sister to the 0054H and 0022H bulls. Top 4% or higher on WW, Scrotal, Milk, M&G, CWT, REA, and MARB EPDs and top 2% on CHB$. Big time carcass bull with a great phenotype!

3130 Valier Dupuyer Rd. • Valier, MT 59486 www.holdenherefords.com • jtholden@3rivers.net 406-279-3301 Home • 406-279-3300 Ranch 406-450-1029 Jack Holden cell 406-590-3307 Brad Holden cell 406-450-0129 Jay D. Evans cell 406-600-3118 Eric Lawver

Broadcast Live on:

Hereford.org

FOCUSED ON SELECTION FOR THE TRAITS THAT PUT $$$ IN OUR CUSTOMERS’ POCKETS • Fertility • Udder Quality

• Calving Ease • Pigment

• Performance • Longevity

• Structural • Soundness

• Fleshing Ability • Carcass Quality

Backed by one of the top cow herds in the world with a rigorous, no excuses mindset on culling. Many three-quarter and full brothers selling with almost 50% of our sale offering coming from our extensive ET program.

HH ADVANCE 8132F

CE 11.3; BW -0.5; WW 63; YW 98; MM 25; M&G 56; REA 0.53; MARB 0.35; CHB$ 140 • The first calves sell out of this exciting young sire and they are everything we could have hoped for. 8132F has exceptional calving ease, growth, maternal, and carcass EPDs and sires thickness, pigment, and eye appeal.

HH MISS ADVANCE 4050B

CE 0.0; BW 5.2; WW 68; YW 110; MM 30; M&G 64; REA 0.43; MARB 0.28; CHB$ 134 • Powerhouse donor out of the great 1010Y donor cow. She has an exceptional flush out of the 286M bull this year. She is stout and fancy!!

HH ADVANCE 0169H ET

CE 7.4; BW 1.9; WW 55; YW 89; MM 26; M&G 54; REA 0.36; MARB 0.16; CHB$ 121 • Big middled, thick butted, well-marked, and out of a great young donor. 0169H has been a standout all year. The 6186D sons were sale features last year and here is another great one.

HH ADVANCE 0140H

CE 2.3; BW 3.9; WW 62; YW 102; MM 25; M&G 57; REA 0.06; MARB 0.05; CHB$ 95 • Extra depth of body, pigment, and eye appeal in this 7162E son. Soft made, easy fleshing bull that will find a lot of friends.

Hereford.org

HH ADVANCE 0043H

CE 11.9; BW 0.4; WW 72; YW 117; MM 28; M&G 64; REA 0.33; MARB 0.30; CHB$ 133 • Unmatched by any 2020 born GE EPD bull for his combination of CED, BW, and YW. 0043H is a true curve bender that also ranks in the top 10% on MARB EPD and CHB$. Double bred to the great 5139R donor cow he has the look, numbers, and pedigree to be a breed changer.

HH ADVANCE 0034H ET

CE 5.7; BW 3.5; WW 67; YW 108; MM 29; M&G 62; REA 0.58; MARB 0.14; CHB$ 130 • Powerhouse herd bull prospect out of the proven 286M sire. Deep ribbed, thick topped, big butted and extra eye appeal. Ranks in the top 4% on WW, YW, Scrotal, UDDR, and TEAT EPDs and top 10% on REA.

HH ADVANCE 0031H ET

CE 1.1; BW 3.7; WW 67; YW 108; MM 38; M&G 71; REA 0.64; MARB 0.12; CHB$ 138 • Goggle eyed, extra red, big bodied bull out of the $180,000 7131 bull and the high selling female from our 2020 Female Sale. Top 5% on WW, YW, Milk, CWT, and REA EPDs and top 10% on UDDR and CHB$.

3130 Valier Dupuyer Rd. Valier, MT 59486 www.holdenherefords.com jtholden@3rivers.net 406-279-3301 Home • 406-279-3300 Ranch 406-450-1029 Jack Holden cell 406-590-3307 Brad Holden cell 406-450-0129 Jay D. Evans cell 406-600-3118 Eric Lawver

HH ADVANCE 0180H

CE 4.8; BW 2.4; WW 67; YW 106; MM 35; M&G 69; REA 0.58; MARB 0.08; CHB$ 117 • Look at the spread in the numbers on this eye catching, big bodied, well-marked 8132F son. Top 5% on WW, YW, Milk, M&G, and CWT EPDs and top 10% on REA EPD.

HH ADVANCE 0025H ET

CE 2.7; BW 3.4; WW 64; YW 107; MM 35; M&G 67; REA 0.39; MARB 0.52; CHB$ 160 • This maternal brother to the 4050B donor has it all. Big time growth and maternal, pigment, muscle, style, and top of the breed carcass quality. 0025H ranks in the top 1% on MARB and CHB$ and the top 10% or higher on WW, YW, Milk, M&G, UDDR, and CWT EPDs. One of the first 883 Cooper sons to sell and he is elite!

HH ADVANCE 0049H ET

CE 5.1; BW 3.1; WW 59; YW 92; MM 27; M&G 56; REA 0.22; MARB 0.03; CHB$ 121 • This 286M son is certain to catch your attention. He is a powerhouse out of a great 0132X daughter. Pigment, thickness, rib shape, and loads of style.

HH ADVANCE 0011H ET

CE 5.4; BW 2.8; WW 58; YW 80; MM 28; M&G 57; REA 0.21; MARB 0.42; CHB$ 135 • As complete phenotypically as any bull in the sale! This 8008F son is a maternal brother to the 8120F bull that topped our 2019 Sale. Top 3% on TEAT, UDDR, and MARB EPDs and top 10% on CHB$

January 2021 |

18th ANNUAL PRODUCTION SALE Friday, February 5, 2021 • 1:00 p.m. MST at the ranch south of Belfield, ND

BCC DOMINATOR 062H ET Sire: BCC Dominator 619D DOB: 2/21/20 BW: 83 205 Wt: 722

CE 5.1 BW 2.1 WW 57 YW 100 SC 1.5 MM 24 M&G 53 REA 0.44 MARB 0.11 CHB$ 127

205 Wt: 716

CE 1.6 BW 3.8 WW 63 YW 101 SC 1.3 MM 37 M&G 68 REA 0.43 MARB 0.03 CHB$ 107

Sire: HH Advance 5337C ET DOB: 2/26/20 BW: 82 205 Wt: 735

CE 5.7 BW 1.5 WW 52 YW 82 SC 0.9 MM 32 M&G 57 REA 0.29 MARB 0.18 CHB$ 112

BCC ADVANCE 026H Sire: SR Sustain 808F DOB: 2/7/20 BW: 85

BCC ADVANCE 082H

205 Wt: 775

CE -0.1 BW 4.4 WW 60 YW 90 SC 0.8 MM 33 M&G 64 REA 0.36 MARB 0.06 CHB$ 110

205 Wt: 729

CE 2.2 BW 3.5 WW 64 YW 101 SC 1.3 MM 37 M&G 69 REA 0.43 MARB 0.04 CHB$ 108

Sire: EXR Bankroll 8130 ET DOB: 3/5/20 BW: 77 205 Wt: 736

CE 8.4 BW 1.7 WW 55 YW 81 SC 1.2 MM 33 M&G 60 REA 0.44 MARB 0.19 CHB$ 120

BCC L1 DOMINO 0150H

Sire: CL1 Domino 5110C DOB: 3/18/20 BW: 95

BCC ADVANCE 023H

Sire: SR Sustain 808F DOB: 2/6/20 BW: 83

BCC BANKROLL 0108H Selling:

80 Powerful Hereford & Angus Bulls • 20 Commercial Hereford Heifers • 10 Baldie Heifers

| January 2021

Hereford.org

BCC REDEYE 059H Sire: BCC Spotify 8129F ET DOB: 2/20/20 BW: 93 205 Wt: 760

CE BW WW YW SC MM M&G REA MARB CHB$

-1.2 3.9 56 93 0.5 29 57 0.51 -0.05 109

BCC CHEAP SEATS 075H Sire: Haroldson’s Upgrade T100 33D DOB: 2/24/20 BW: 83 205 Wt: 729

CE 0.7 BW 3.2 WW 55 YW 84 SC 1.0 MM 26 M&G 54 REA 0.60 MARB 0.15 CHB$ 125

AHA

GE•EPD

BCC ENCORE 072H {DLF,HYF,IEF,MSUDF} Sire: KCF Bennett Encore Z311 ET DOB: 2/23/20 BW: 73 205 Wt: 770

BCC SPOT 069H Sire: BCC Spotify 8129F ET DOB: 2/22/20 BW: 82 205 Wt: 678

CE -2.0 BW 3.9 WW 70 YW 129 SC 1.5 MM 26 M&G 61 REA 0.24 MARB 0.37 CHB$ 153

CE 1.9 BW 3.3 WW 51 YW 89 SC 0.7 MM 28 M&G 54 REA 0.36 MARB 0.01 CHB$ 108

BCC UPWARD 0100H Sire: Haroldson’s Upgrade T100 33D DOB: 3/3/20 BW: 96 205 Wt: 722

BCC ELEVATE 9201G Sire: Haroldson’s Upgrade T100 33D DOB: 8/3/20 BW: 86 205 Wt: 740

CE -4.8 BW 5.8 WW 58 YW 91 SC 1.0 MM 35 M&G 54 REA 0.57 MARB 0.04 CHB$ 115

CE BW WW YW SC MM M&G REA MARB CHB$

0.0 4.0 60 89 1.2 26 56 0.57 0.13 122

2020 CARLOAD

Full and half-brothers that made up our 2020 NWSS Champion Carload will be sold, including many powerful Upgrade sons. A superior set of BCC Dominator 619 sons and half sibs to the 2020 NWSS Supreme Champion Hereford will be offered.

Hereford.org

January 2021 |

Thus, current price data suggests 2018 through 2020 has brought the market to the valley. “We recognize the industry just went through two of the most challenging years,” Zimmerman says. Still, he encourages producers to hold on, have some hope and be prepared for the uptick ahead.

Inventory status Looking at current cattle inventories, the U.S. currently has 6.5 million more cattle in 2020 than in 2010. By sector, that is 3 million more beef cows, 2 million more feeder cattle and 1.5 million more cattle in feedyards. Zimmerman says data from the cyclical market suggests this is the peak for inventory. In fact, he reports the cow herd inventory peaked in January 2019, and the tough winter and other market factors prompted culling at the cow-calf level that has stretched across the past two years. Zimmerman acknowledges, “We’re going to see culling continue into 2023 and 2024.” CattleFax projects the national cow herd will bottom to about 30 or 30.5 million head, which is down nearly a million head from the Jan. 1, 2020, inventory of 31.3 million head. From this projection, Zimmerman offers two key takeaways.

Ready for the Climb Market lows should be behind us, CattleFax reports. by Kindra Gordon

epresenting CattleFax, Lance Zimmerman projects the cattle market has seen the lows in 2020, and he says, “Barring a catastrophic event, market prices should be moving forward.” And that’s not just through the end of the year. CattleFax data suggests the industry has reached the peak on expansion, and tighter supplies over the next three to four years will favor higher cattle prices. Zimmerman spoke Nov. 12, 2020, during the Stockmanship & Stewardship Virtual Conference hosted by the National Cattlemen’s Beef Association producer educational team. Zimmerman explained to the listening audience, “The cattle price cycle is not broken.” While the 2010 market “moonshot higher,” in Zimmerman’s words, when looking at average cattle prices decade-by-decade, the 10-year span of highs and lows is still evident and “dependable.”

High-return producers do not compromise on nutrition, health or genetics within their cow herds. Then, combining that with risk management and marketing, they are able to net the highest return on investment for their calf crop. — Tanner Aherin

| January 2021

Number one: Smaller calf crops will result in tighter supplies, which should mean better live cattle prices. CattleFax suggests lows for calves “no worse than $140/cwt. and feeders higher than $130/cwt.” Zimmerman reminds producers, “Cyclical price risk still exists, but domestic and global demand growth could delay concerns.”

Number two: Zimmerman recommends producers prepare. “Hopefully, when the U.S. cattle industry is at supply lows in 2024, you can be prepared for expansion… Start thinking about the opportunities to be growing; you have to have a plan in mind.”

He cautions producers, “Don’t react by buying at highs. Watch the futures. That’s the best indicator.” He advises, “Don’t throw caution to the wind, but manage so you can prepare to capture the next five years… We are still going to have a market that reacts to weather, price and profitability, and we need to be savvier as we react.” CattleFax analyst Tanner Aherin also shared remarks during the presentation, noting CattleFax data on high return producers has shown there are three major things they do to set themselves up for success. “High-return producers do not compromise on nutrition, health or genetics within their cow herds,” he notes. “Then, combining that with risk management and marketing, they are able to net the highest return on investment for their calf crop.” Aherin points out the well-traveled path to cow-calf profitability includes these five strategies: develop a plan, manage fixed costs, know your customer, navigate market seasonality and maintain discipline.” That said, he adds, “It’s all irrelevant if you don’t know your breakeven costs.”

Run the bases Looking ahead, Zimmerman advises cattle producers to monitor what he dubs “Three Cardinal Rules for Cow-Calf and Stocker Operators.” He suggests operators answer these questions: 1) Are the downstream segments profitable (i.e. stocker, feedyard, packer and retailer)? 2) Are cattle, hog and broiler numbers expanding or contracting? 3) Are out-front market prices at a premium or a discount? Gauging the status of these three questions can be a good indicator of what the market is going to do. Lastly, Zimmerman uses a baseball analogy to encourage cattlemen to stay in the cattle game. “The market is not always home runs,” he says. “Sometimes we need to string singles and doubles together to minimize strike outs. “As producers you need discipline to make business decisions on sound information so you can take opportunities when presented.”

Hereford.org

January 2021 |

BANKROLL O18H

205 WW 786 BW 2.5 W W 60 Y W 102 MM 32 CHB 130

205 WW 718 BW 2.8 W W 65 Y W 101 MM 3 1 CHB 13 1

ADVANCE O214H

205 WW 723 BW 4.4 W W 66 Y W 109 MM 28 CHB 145

GRAND DUKE O242H

205 WW 788 BW 3.9 W W 74 Y W 115 MM 38 CHB 13 4

ROUGH RIDER O199H

205 WW 760 BW 2.7 W W 6 4 Y W 10 4 MM 2 7 CHB 116

HUTTON O153H

205 WW 789 BW 3.4 W W 63 Y W 105 MM 25 CHB 12 7

DESPERADO O29H

REDFORD O228H

205 WW 776 BW 3.7 W W 7 7 Y W 12 7 MM 39 CHB 16 1

| January 2021

BANKROLL O85H

205 WW 869 BW 4.6 W W 7 7 Y W 115 MM 47 CHB 132

Hereford.org

TUESDAY, JANUARY 26, 2021 205 WW 929 205 WW 910 BUCKSHOT O24H BW 3.4 W W 60 Y W 102 MM 36 CHB 115 BW 7.9 W W 7 3 Y W 124 MM 42 CHB 15 4

SIX SHOOTER OO6H

GRANITE O1O4H

205 WW 901 BIG JOHN O266H 205 WW 972 BW 4.9 W W 68 Y W 114 MM 35 CHB 113 BW 2.5 W W 6 7 Y W 112 MM 3 1 CHB 12 7

DALE & NANCY VENHUIZEN

1862 YADON RD. MANHAT TAN, MT 59741 DALE CELL: 406-580-6421 OFFICE/HOME: 406-284-6421 EMAIL : DALE@CHURCHILLCAT TLE.COM

FIND US ON FACEBOOK & INSTAGRAM OR CATALOGS AVAILABLE UPON REQUEST

Hereford.org

CHURCHILLCATTLE.COM January 2021 |

La Nina Bringing Cool, Wet to North and Warm, Dry to South by Kindra Gordon

he winter forecast for the U.S. calls for cooler, wetter conditions across the northern tier of the country, while favoring warmer, drier conditions across the southern U.S., thanks in part to an ongoing La Nina. Forecasters at National Oceanic and Atmospheric Administration’s (NOAA) Climate Prediction Center — a division of the National Weather Service — are also closely monitoring persistent drought during the winter months ahead, with more than 45% of the continental U.S. now experiencing drought. The year 2020 wrapped up among the top-five warmest temperature years on record. Currently, large areas of drought extend over the western half of the country. With a La Nina climate pattern in place, drought conditions are expected to expand and intensify across the southern and central Plains, eastern Gulf Coast, and in California during the months ahead. Drought conditions are expected to improve in the northern Rockies, Northwest, New England, Alaska and Hawaii over the coming months. “With La Nina well established and expected to persist through the upcoming 2020-21 winter season, we anticipate the typical, cooler, wetter North, and warmer, drier South, as the most likely outcome of winter weather that the U.S. will experience this year,” says Mike Halpert, deputy director of NOAA’s Climate Prediction Center. The greatest chances for warmer-than-normal conditions extend across the Southern tier of the U.S. from the Southwest, across the Gulf states and into the Southeast. More modest probabilities for warmer temperatures are forecast in the southern parts of the west coast, and from the Mid-Atlantic into the Northeast. Below-normal temperatures are favored from the northern Pacific Northwest into the Northern Plains, with equal chances for below-, near- or above-average temperatures in the remaining regions. Wetter-than-average conditions are most likely across the northern tier of the U.S., extending from the Pacific Northwest, across the Northern Plains, Great Lakes and into the Ohio Valley. The greatest chances for drier-thanaverage conditions are predicted in the Southwest, across Texas along the Gulf Coast, and in Florida. More modest chances for drier conditions are forecast from California across the Rockies, Central Plains and into the Southeast. The remainder of the U.S., including the Mid-Atlantic and Northeast, falls into the category of equal chances for below-, near-, or above-average precipitation.

Editor’s note: Visit Cpc.ncep.noaa.gov/ for more information from the NOAA’s Climate Prediction Center.

| January 2021

Hereford.org

Logterman Family

Hereford & Angus Production Sale MONDAY, FEBRUARY 8, 2021 • 1:00 P.M. CST

Valentine Livestock Auction • Valentine, Neb. Selling: 75 2-year-old Hereford bulls 25 Yearling Angus bulls • 75 2-year-old Angus bulls

Churchill Trident 742E

K 88X Ribeye 383

JDH Victor 719T 33Z ET

NJW 76S 27A Long Range 203D ET

43802076

P43294080

43425288

P43722086

Northern High Plains Cattle raised the ranchers’ way No creep, no special treatment – just high expectations For more information, contact:

Dwight Logterman Home 605-429-3209 • Cell 402-389-1165 Rob Logterman, Cell 402-389-1328

Video can be found on our website:

www.logterman.com

Online buyers must register with cattleusa.com Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

Beef during the pandemic During her presentation remarks for the American Hereford Association’s Annual Membership Meeting and Conference, National Cattlemen’s Beef Association’s Danielle Beck reported plant-based meat substitute products actually lost market share in March and April during the early months of the pandemic. Of this Beck says, “Similar to polling for elections and purchasing habits, what consumers say versus what they do can be two very different things.” Meanwhile, Beck shared beef demand was at an all-time high in 2019 for the fourth year in a row, and she adds, “Meat sales in 2020 have only continued to increase.” She attributes this trend to consumers seeking out comfort foods during the pandemic. “Consumers love beef,” she affirms.

More recently, Beck reports NCBA has begun working with Congress to address industry issues brought to the surface during the pandemic, including the need for a more stable supply of meat processing capacity, the need for more competition within the marketplace and discussions about more producer ownership of processing facilities. She points to the RAMP-UP Act, which was introduced in early July and stands for Requiring Assistance to Meat Processors for Upgrading Plants, as one bill NCBA is working on that is designed to help provide federal incentives to improve beef processing capacity. This could allow some smaller processors to achieve federal inspection status which would then allow them to sell meat products across state lines. The legislation would also require the United States Department of Agriculture to work with states and to report on ways to improve the existing Cooperative Interstate Shipment program. Additionally, Beck shares that NCBA has devoted many staff hours and resources to providing input for the beef industry related to the Coronavirus Food Assistance Program (CFAP). “We’ve been fighting since rollout of these programs for better assistance to cattle producers,” she says. While $4.3 million in payments did go to the cattle industry — which was the most to any single commodity — she acknowledges the payments were still not completely sufficient to the losses that were sustained in the market. With the election outcome (anticipated at the time of Beck’s remarks and now in the midst of a leadership transition), Beck projects additional COVID relief funding may likely not be reviewed until the first quarter of 2021.

Policy Update & Political Outlook

Looking ahead

National Cattlemen’s Beef Association’s (NCBA) Danielle Beck provides an inside look at 2020 and anticipating 2021. by Kindra Gordon

Danielle Beck

ith 2020 being a year of unprecedented events, “COVID-19 drastically impacted NCBA’s policy agenda,” shared Danielle Beck while providing a policy update and political outlook during the virtual educational sessions that were part of the American Hereford Association’s 2020 Annual Membership Meeting and Conference. Beck is senior executive director of government affairs at NCBA in Washington, D.C. She explains NCBA’s policy priorities at the beginning of 2020 included focused on addressing fake meat oversight, ensuring trade implementation and market access, continuing to push back on misguided climate policies and aggressively pursuing regulatory reforms. However, those issues were largely put on hold as the pandemic took center stage and NCBA worked around the clock to preserve the viability of the U.S. beef supply chain and to minimize economic damages to cattle producers.

| January 2021

Of the 2020 election, Beck notes, “Regardless of who wins, half of our country lacks trust in election results. Unrest and distrust are at historical highs.” This, she says, is also contributing to the unprecedented time in America, and she adds, “The last thing our country needs is a prolonged amount of uncertainty.” During Trump’s presidency, Beck credits him for surrounding himself with people knowledgeable about agriculture. She says this has resulted in a number of positive developments for agriculture producers over the last four years. One of the earliest examples of this is the Tax Cuts and Jobs Act of 2017, which greatly increased the exemption level of the estate, gift and generation skipping tax through 2025 and is a benefit to farm and ranch families. In the next four years, Beck suggests a Democratic White House with a Republican Senate could result in “a lot of status quo.” She encourages constituents involved in both agriculture and beef to stay aware and involved with industry issues, especially as the 117th Congress considers a host of new topics ranging from climate policy to potential changes to the tax code and likely deliberations for the next Farm Bill. Beck advises, “It remains critically important that producers are communicating with the American public, as well as with your elected officials in Washington, D.C. Hearing real stories from real producers who come from their hometowns, congressional districts and states is really important and meaningful, and it helps to reinforce the work NCBA is doing here in our nation’s capital.” Additionally, as the country moves past the election and the transitions occur at the nation’s capital, Beck reports NCBA will continue to work toward “educating new members of Congress and existing members about the importance of livestock and cattle production.” As fewer and fewer elected officials have agrarian roots and understanding, she adds, “It’s a herculean task that requires all of us working together.” She concludes, “No matter who is in the White House, we at NCBA will continue to fight for beef producers in D.C. We take our responsibility seriously … We are your boots on the ground and voice in D.C.” Hereford.org

Breed. Calve. Pounds. Re-breed.

Herefords do it well. Ridder Herefords do it very WELL.

Ridder Hereford Ranch Bull & Heifer Sale February 4 • 1 p.m. (CST) At the Ranch – Callaway, Nebraska

Herd Sires of Sale Offering: HH Advance 4067B HH Advance 4105B KB L1 Domino 623D LBH 237B Billy Lad 203E HH Advance 6212D SR Dominator 358F HH Advance 2207Z

C L1 Domino 5184C HH Advance 3203A LCI BD 30Z Silver 319C Bar S LHF 028 240 HH Advance 8071F R 4105 North Star 69E R 4105 North Star 30F

Selling 167 head – buy with confidence. • 79 powerful two-year-old bulls AND • 14 superior yearling bulls – all bulls are scored for calving ease and carcass traits.

Can't make the sale?

• 75 eliteHeifers – they are feminine, eye appealing and ready to produce outstanding calves.

Let DVAuction bring the sale to you.

• •

Busy during the sale?

We’ve said it before – our customers demand length, performance, disposition, ease of birth and we must provide these. We select for eye appeal, carcass traits, performance, cow traits, disposition, calving ease, and are unforgiving when culling our cow herd.

Nothing

at the

Hereford.org

Hereford… In the feedlot, on the table.

works like a

pasture,

Videos online prior to sale. Call for your catalog today!

Let DVAuction represent your bid! Visit www.DVAuction.com and register today! For general questions please contact our office: 402-316-5460 or support@dvauction.com

John and Mary Ridder Family Callaway, NE 68825 308-836-4430 home 402-450-0431 cell

mailbag@ridderranch.com www.ridderranch.com

January 2021 |

Stroh Hereford Ranch 2021 31st Annual Ranch Ready Production Sale Thursday, February 4, 2021 at 1 p.m. (MT) at the Ranch Stroh Hereford Ranch is located 1.5 miles east of the Killdeer roundabout on Hwy. 200 or 5 miles west of Dunn Center, ND.

SELLING WILL BE:

48 coming 2-year old bulls • 10 bred registered Hereford heifers (bred to black Angus bulls) 15 bred commercial heifers (bred to black Angus bulls)

H5 10Y HOMETOWN 6194 {DLF,HYF,IEF,MSUDF,MDF}

CL 1 DOMINO 3146A {DLF,HYF,IEF}

BW WW YW MM M&G REA MARB CHB$ 2.4 58 89 27 56 0.30 0.05 103 Hometown 6194 is a bull that has helped to propel our program forward, his sons were crowd favorites in our 2020 sale! This MDF free son of 10Y (as verified through genetic testing) has already given the Dakota’s and Montana’s hard-working ranchers, sons that have added value to their programs! His progeny exhibit all the tools a working ranch desires; length, muscle, depth and desirable performance curves. His first daughters look to be model cows and we look forward to the lasting impact he will have not only for our herd, but our customers herds as well.

SHR HOMETOWN 9234

BW WW YW MM M&G REA MARB CHB$ 3.2 71 105 30 65 0.37 0.08 106 3146 has comes a bull that has left a lasting impact on the ranch! His progeny hit the ground with vigor and grow, grow, grow! This thick, long, deep bodied bull produces offspring that flat out work. His daughters are becoming model brood cows and sons continue to dominate our sale for their sheer muscling, depth, length and performance! 3146 truly produces economical progeny that not only survive but thrive in the harsh conditions that western North Dakota dishes out year in and year out.

SHR L1 DOMINO A 960

Sire: H5 10Y HOMETOWN 6194

Sire: CL 1 DOMINO 3146A

BW WW YW MM M&G REA MARB CHB$ 2.7 59 97 25 55 0.38 0.10 108 Here is a great Hometown son with all the bells and whistles to make an operation thrive!

BW WW YW MM M&G REA MARB CHB$ 3.2 63 86 27 59 0.20 0.11 97 Here is a very balanced 3146 son, long, deep and wide. He has the tabulations to make a set of steer calves that will be in demand!

Videos of the bulls online in January at www.TheLivestockLink.com

SIRES REPRESENTED: BCC L1 Domino 489B CL1 Domino 432B H5 0945 Domino 7208 SR Scope 117E SH Mr Trust 622 CL1 Domino 3146A Churchill Captain 2128Z ET H5 10Y Hometown 6194 SH Captain 553 UU Sensation 2053

| January 2021

Online bidding:

70 YEARS of raising cattle with today’s cattleman in mind.

STROH HEREFORD RANCH

Mike, Dawn, Lucas and Matthew Stroh 1010 Highway 22 South • Killdeer, ND 58640 701-573-4373 Mike’s cell: 701-290-1191• Matt’s cell: 701-690-4860 acmecatl@ndsupernet.com Like us on Facebook & Instagram www. StrohHerefordRanch.com

A 2-year old bull has more longevity and can cover more cows than a yearling bull. These bulls are cake broke, pail gentle and ready to go to work for you.

Hereford.org

January 2021 |

Hereford: Utilizing the Tools for Victory American Hereford Association’s Director of Breed Improvement provides overview on the breed’s genetic progress. by Kindra Gordon

n the challenging year that has been 2020, Shane Bedwell champions Hereford breeders, telling them: “You’ve stayed tough; you’ve been resilient; and you keep putting a good product out there and are being rewarded for it.” Bedwell, who is director of breed improvement for the American Hereford Association (AHA), spoke to the organization’s membership via the virtual kickoff to the “Hereford Homecoming” educational sessions that were part of the AHA’s 2020 Annual Membership Meeting and Conference. Bedwell also encouraged Hereford breeders, “Keep sharing the success stories of this breed and the progress being made.” To that progress, Bedwell provided several updates to the genetic enhancements that the AHA has been investing in over the past few years to strengthen the tools available to producers.

Genetic evaluation The AHA’s current genetic evaluation calculates expected progeny differences (EPDs) for 17 traits and three profit ($) indices utilizing the Marker Effects Model (MEM), a single-step version of genomics with the Biometric Open Language Tools (BOLT) software. This was implemented in December 2017. With this model in place over the last three years, Bedwell says, “We’ve been able to advance and move forward and better utilize the genomic component in our traits.”

| January 2021

With implementation of MEM in 2017, an additional change the AHA made at that time was only including performance data from animals born after 2001, which coincides with the year the AHA began collecting data through Whole Herd Total Performance Records (TPR™). Bedwell credits this change with allowing unbiased data to flow into the system — and he thanks the Association’s Board of Directors for making the change at that time. He says, “It has allowed the Hereford breed to build a strong database — an unbiased database — that has clean data.” He also says the updates have helped “elevate the breed’s genetic evaluation system and provide the true phenotypes it takes to run a strong evaluation.”

Maternal traits More recently, the addition of more than 10,000 new female genotypes collected through the Cow Herd DNA project (launched by the AHA from late 2017 through 2018) has also strengthened the breed’s database, Bedwell says. As a result, he reports that marker effects were able to be added to maternal traits beginning with EPDs generated in July 2020. Updates were implemented to sustained cow fertility (SCF), calving ease maternal (CEM) and maternal milk (MM) EPDs. (For more details about the specific maternal trait updates, see the sidebar.)

Hereford.org

Bedwell reports a silver lining is that AHA’s genotype data continues to grow its genetic evaluations — with nearly 120,000 genotypes now in the database and female genotypes slightly higher than bulls. Bedwell says, “What’s really encouraging is Hereford breeders have really embraced genotyping more of the females in the herd.” He attributes this trend to the Cow Herd DNA project helping show breeders the value of genotyping females. “I think our breeders saw the value in genotyping herd bulls and sale bulls for marketing and realized it may be just as valuable — or more valuable — in getting that early information on their females.” He adds, “To know more about a young female that you’re putting back in the herd, you are building that information for your knowledge … and particularly now as we’ve added maternal marker effects for a lot of those traits, it’s going to give producers a data set that is stronger with more accuracy in that young female.”

Cow efficiency Regarding efficiency of the Hereford female, Bedwell told Hereford producers, “Testimony to the Hereford breed, and something we have known for a long time, is that Hereford cattle definitely have the ability to be efficient. They are great converters on the range and get the job done in the feedlot.” He cites previous Oklahoma State University research by Dave Lalman which showed, on average, baldy cows consumed 2 pounds less of voluntary forage intake per day and maintained a 0.5 higher body condition score than straightbred black cows. “Dry matter intake is an important trait that we [the Hereford breed] need to continue to utilize within our genetic evaluation … We need to continue to use that trait as we pursue and offer more growth and make stronger bulls and keep cow efficiency in balance.”

Index update The AHA introduced its first genetic index in 2005, and presently calculates three profit ($) indices: Baldy Maternal Index (BMI$), Brahman Influence Index (BII$) and Certified Hereford Beef Index (CHB$). These current indexes were implemented in 2017, and since AHA policy set by the Board of Directors requires that all indexes be reviewed every three years, they were recently reviewed by AHA staff and the AHA Board of Directors along with Mike MacNeil, Ph.D. Bedwell reports that, based on the recent review process, the relative weighting of marbling will increase in the CHB$. This adjustment went into effect in the calculations released Nov. 9, 2020.

Updates and trends among maternal Hereford traits The July 2020 updates to the Marker Effects Model (MEM) utilized to calculate Hereford breed expected progeny differences (EPDs) brought notable changes to several of the maternal traits, including: The sustained cow fertility (SCF) EPD will now include contemporary group comparison so daughters within a herd can be evaluated. Shane Bedwell, director of breed improvement for the American Hereford Association, says this change will allow environmental differences to be handled more correctly going forward. He also reports the SCF EPD has seen a 36% increase within the breed over the past decade. He explains that because the breed has Whole Herd Total Performance Records (TPR™) data dating back to 2001, it is possible to calculate this trend even though the SCF EPD has only existed since 2017. Of the SCF EPD, Bedwell says, “Longevity is strong to the Hereford breed, and we will continue to put emphasis on that. This [SCF] is a trait we have to keep an eye on as it is almost a longevity or stayability EPD in itself.” To producers he adds, “We hope breeders use this as a tool for selection when making keep-cull decisions by marrying this EPD up with phenotype and making population improvements across the breed.” The calving ease maternal (CEM) EPD and the maternal milk (MM) EPD also saw adjustments. Bedwell explains animals that were over a 0.10 accuracy experienced minimal changes. However, animals with non-parent animals with a low accuracy may see changes, but those should be minimal. Additionally, Bedwell reports the MM EPD trend within the Hereford breed over the past decade has increased 38%. On the one hand, Bedwell notes this improvement is encouraging because it contributes to weaning a bigger calf, which he says, “…is great if your environment supports that and your commercial buyers want milking ability.” But, he also noted, “If milk gets too high, it can be a concern.” He noted another trend line that shows merit and progress in the breed is a 12% increase in udder and teat improvement over the past decade. “I tip my hat to breeders for doing that. It’s hard to do with milk production also increasing.”

Carcass traits AHA continues to collect data for four carcass traits: marbling, carcass weight, ribeye area and backfat. Bedwell explains these traits have been developed with ultrasound data, actual carcass data from breeders, and National Reference Sire Program (NRSP) data, and he thanks breeders for helping provide that information. As well, Bedwell credits the National Junior Hereford Association’s Fed Steer Shootout contest for providing data on more than 500 head of registered Hereford cattle over the past four years. “This is a different data set that allows us to compare to the EPD itself,” he says. From those comparisons, Bedwell has found producers can make great progress. “If you need more of any of these carcass traits, use the EPDs. You just have to apply them. They are highly heritable traits as a whole.” He recommends Hereford breeders seek out opportunities to leverage data for their individual herds. Pointing to both the NRSP and the Fed Steer Shootout contests, Bedwell says, “These programs allow producers to gain knowledge and add value to your genetics, and the Association is able to build accuracy and prediction of these EPDs.”

Rallying forward Citing the Hereford breeds’ historic strengths of docility and longevity along with its progress in maternal, efficiency and carcass traits, Bedwell notes the appropriateness of the AHA’s current national campaign, “Come Home to Hereford.” Looking to the future for the Hereford breed, Bedwell tells producers, “We’ve got to keep pushing forward into the marketplace with what our breed offers for different environments and different strengths for what customers want.” On behalf of the AHA, he concludes, “We’ll continue to sharpen the tools we have to give you [Hereford breeders] the best information we possibly can.” Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

MESSNER RANCH

OKLAHOMA'S OLDEST ANNUAL PRODUCTION SALE

SATURDAY, FEB. FEB. 6, 2021 • 12:30 (CST) 150 Hereford and Angus Bulls • 75 Bred Hereford and Angus Females

9257

9259

9295

9399

009

077

HEREFORD HERD SIRES CL 1 DOMINO 091X {CHB}{DLF,HYF,IEF}

BW 1.6; WW 52; YW 85; MM 35; REA 0.49; MARB 0.14; CHB$ 130

HH ADVANCE 6226D ET {DLF,HYF,IEF,MSUDF}

BW 1.8; WW 51; YW 77; MM 30; REA 0.15; MARB 0.45; CHB$ 146

CL 1 DOMINO 7151E 1ET {CHB}{DLF,HYF,IEF,MSUDF}

BW 3.5; WW 62; YW 101; MM 27; REA 0.55; MARB 0.01; CHB$ 120

M 2267 DOMINO 5165 {DLF,HYF,IEF,MSUDF}

BW 2.8; WW 57; YW 97; MM 29; REA 0.64; MARB -0.09; CHB$ 115

CL 1 DOMINO 7103E 1ET {CHB}{DLF,HYF,IEF,MSUDF} BW 2.5; WW 62; YW 100; MM 33; REA 0.48; MARB 0.08; CHB$ 122

CL 1 DOMINO 8165F 1ET {DLF,HYF,IEF}

BW 4.5; WW 65; YW 104; MM 38; REA 0.22; MARB 0.06; CHB$ 106

ANGUS HERD SIRES SITZ SUBSTANTIAL 589D

MESSNER HEREFORDS 23731 NS 157 Rd., Laverne, OK 73848 Milton 580-273-9494, Van 580-552-1555 van1messner@gmail.com

BW 0.6; WW 59; YW 102; MM 34; REA 0.34; MARB 0.83

CONNEALY IF 4925 4375

BW 1.2; WW 78; YW 129; MM 32; REA 0.60; MARB 0.93

| January 2021

DVAuction

Broadcasting Real-Time Auctions

Hereford.org

ANNUAL PRODUCTION SALE

WED., FEB. 10, 2021 1 p.m. (MT), Stockmen's West • Dickinson, ND Selling: 34 Yearling Bulls • 12 Two-year-old Bulls plus a special consignment of polled bulls from Bayers Hereford Ranch 50+ Registered and commercial yearling Hereford heifers 45 F1 BWF heifers from Duane, Garrett & Justin Zent 58 F1 BWF heifers from Dallas Miller 70 F1 BWF heifers from Bert Hauge

FH 417 ADVANCE 030 • 44201062 • DOB: 2/8/20 BW 3.4; WW 62; YW 100; MM 36; M&G 67; REA 0.26; MARB 0.16; CHB$ 110 030 is continued proof that 417 doesn’t miss. On the bottom side he is backed by a phenomenal 242 sired dam. He has two red eyes, red neck, and red to the ground. Phenotypically he is correct as they come with ample expression of muscle and rib shape and a big ole backside. He has 14 traits in the top 30 with 11 of those in the top 10. This bull is guaranteed to put pounds on the scale.

Sires represented: FH Navarro 242 MD H5 2185 Domino 799 SR Scope 53A FH Navarro 227 SR Sustain 814B H5 1147 Advance 417 UU Sensation 7056E LJS Mark Domino 0945 BR Belle Air 6011

Bid live online at www.TheLivestockLink.com

FH 417 ADVANCE 033 ET • 44179611 • DOB: 2/10/20

FH 0945 MARK DOM 034 MD • 44179600 • DOB: 2/10/20

033 is the kind we strive for. This short marked, cherry red calf will sire added power and dimension with exceptional width over his top and a robust hind end. He combines this power with a long spine and correct structure to wheel it all around. This calf is one of three flush mates in the sale. His dam has been a proven producer within our herd and his sire 417 out of Harrell Hereford Ranch has seen continued AI use on our cattle. ET full brother was last year’s high seller to Knippling Ranch.

034 is a cool fronted calf that transitions well into a middle with added depth of rib and a deep flank. He is smooth made and tracks well. His EPD profile will help improve carcass traits across the board. He is a full brother to one of last year’s top selling bulls to Koehn Herefords. 12 traits in the upper 30%, REA and MARB it the top 10%.

BW 3.0; WW 60; YW 96; MM 36; M&G 66; REA 0.33; MARB 0.32; CHB$ 132

FH 799 L1 DOMINO 042 AF • 44175815 • DOB: 2/13/20

FH 227 NAVARRO 938 AF • 44053465 • DOB: 2/5/19

042 is a calf we are pretty proud of. This calf is red to the ground and deep. He packs plenty of eye appeal into a balanced package with a nice clean front and smooth shoulder while maintaining muscle expression, depth of body, and rib shape. Get behind him and you will witness the natural thickness in his rump and the added width over his topline.

Butts, guts and nuts, this bull has it all. Added to that, he is above average in 15 traits and in the top 15 percentile for both CHB and marbling, and the top 10 for scrotal circumference. He’s a big bodied bull with rib shape, and ample muscle expression. His bottom side pedigree is backed by generations of proven maternal cows.

BW 3.5; WW 57; YW 89; MM 30; M&G 58; REA 0.21; MARB 0.18; CHB$ 111

Where you can buy with confidence! For more information or request a catalog, contact: Gary and Kristen Friedt 701-824-2300 701-290-7231 (Gary) Aaron and Tatian Friedt 701-590-9597 (Aaron) Megan and Dusty Dukart 701-290-7230 (Megan) Lindsey and Drew Courtney 8733 55th St. S.W. Mott, ND 58646 gfriedt@hotmail.com

www.friedtherefords.com Hereford.org

BW 4.4; WW 53; YW 94; MM 34; M&G 61; REA 0.82; MARB 0.41; CHB$ 166

BW 3.8; WW 53; YW 88; MM 27; M&G 54; REA 0.42; MARB 0.23; CHB$ 128

FH 227 NAVARRO 9136 • 44066222 • DOB: 3/21/19

B 6011 7100 BELLE AIR 40H • 44146117 • DOB 2/16/20

Here is a deep bodied soggy bottomed bull. His long spine and added frame allow him to pack the muscle on all around. He has a deep chest floor, deep rib, deep flank, and finishes it all out with a big hind end. This bull will grab your eye and add pounds to any calf.

Power, Pedigree, and Performance is all we need to say about this bull. 40H is a lighter birthweight calf that has grown and performed throughout his entire life. He is in the top 5% in five traits, including CHB and marbling.

BW 4.4; WW 55; YW 97; MM 28; M&G 55; REA 0.17; MARB 0.21; CHB$ 116

BW 1.8; WW 60; YW 97; MM 38; M&G 68; REA 0.54; MARB 0.38; CHB$ 149

Videos online by mid-January www.friedtherefords.com January 2021 |

| January 2021

Hereford.org

January 2021 |

Handle on

HEALTH

The Importance of Estrus Detection in Beef Herds

An efficient and accurate estrus detection program can improve your operation’s financial health. by Jason Nickell and Tracy Jennings

ptimizing reproductive efficiency is a basic requirement for sustaining a beef cow herd. At the root of this effort is the producer’s awareness of estrus activity within the group of interest. Whether it be heifers or post-partum cows, females must be cycling to have the opportunity to become pregnant. Assuming they have been fed and managed to achieve cyclicity, then an efficient and accurate estrus detection program is critical toward achieving artificial insemination (AI) success which directly impacts the financial health of the operation. Estrus detection efficiency is defined as the ability to identify females in estrus who truly are in estrus.1 By optimizing estrus detection efficiency (i.e. finding more females in estrus that are truly in estrus) producers may increase the number of estral females exposed to AI within a given timeframe, increase the number of early pubertal heifers exposed to a bull in a natural breeding system and increase the overall accuracy of identifying donors and recipients within embryo transfer scenarios.

Visual observation Visual observation (VO) is the traditional standard practice for estrus detection and involves the identification of a female bovid’s willingness to stand and be mounted by herdmates. However, the timeframe of standing estrus is short ranging between 12-24 hours. Additionally, approximately 50% of estrus events occur between the hours of 6 p.m. and 6 a.m. and likely go unnoticed.2 Therefore, although prevalent, the practice of VO is “inefficient” for detecting estrus. Prior data indicate VO estrus detection efficiency is <75% in beef herds (i.e. <75% of females truly in estrus will be detected by VO).2 Therefore, the inability to efficiently detect females in estrus has a tremendous impact on heifer selection, AI programs, calving distributions, weaning weights and potential calf value (AI vs. bull-bred offspring). In addition, the labor needs demanded by VO methods can be substantial

and its availability (and skill set) varies among production systems. Given the limitations of a strict VO estrus detection method, producers can leverage alternative practices that improve estrus detection efficiency. Several VO aids are available to producers and improve estrus detection by providing the human caretaker with visual cues or proxies indicating specific females are likely in heat despite failing to observe standing estrus activity. Mounting-activity detectors, such as tail paint/chalk or colored patches are placed on the animal’s tailhead and if removed or a color change is observed, indicate riding activity has likely taken place. Alternatively, “teaser” or “gomer” bulls (surgically modified males equipped with a marking device that identifies which females have been mounted) can also be utilized for estrus detection. Prior work has observed the use of these VO aids improve heat detection efficiency compared to strict VO by identifying estrus events at night or that otherwise may have been missed by human caretakers. However, despite these improvements provided by VO aids, mounting-activity detectors still require an additional trip through the chute for application and may face ambiguity in user interpretation. Marker animals involve another layer of cost and management for producers. In either case, large labor requirements (although less than strict VO practices) are still necessary to maximize the value provided by these VO aids.

Automated estrus detection The use of automated estrus detection (AED) provides the producer with the next generation of estrus detection methods by providing 24/7 estrus monitoring while reducing labor demands. In general, an AED system utilizes multiple biometric parameters (e.g. activity, rumination, temperature) as proxy measurements for true estrus activity. Therefore, the goal of AED is to improve estrus detection efficiency and accuracy while reducing the cost of labor.

The SenseHub Beef system, developed by Allflex Livestock Intelligence, is an example of an AED system that incorporates a female bovid’s activity and rumination data to identify individuals in estrus. In parallel, the technology provides the user with a timeframe of when to optimally breed the individual female which may provide opportunities for additional management decisions (e.g. semen choice). Females in herds utilizing this AED system are outfitted with tag technology that alerts the user when individual females are identified as being in estrus. In a 2017 study, the likelihood of a beef heifer or cow truly being in estrus based on an alert coming from this AED system was 100% while that of a female identified by VO (performed three times daily in this study) was 84%.3 Therefore, when comparing this AED system versus VO, not only did the AED system display superior efficiency and accuracy but also significantly reduced the necessary labor to detect estrus three times daily.

Summary Maintaining an efficient beef herd starts with efficient reproduction practices. Visual observation performed by human caretakers is the standard approach but is fraught with inaccuracy and labor demands. VO aids provide an upgrade to estrus detection but still require large labor resources and may struggle with subjectivity due to differences in user to user interpretation. AED provides an option for producers to improve estrus detection efficiency and accuracy while simultaneously reducing labor burdens. Editor’s Note: Jason Nickell, DVM, Ph.D., DACVPM, is the professional services manager for the North America Livestock Monitoring division of Allflex Livestock Intelligence. Tracy Jennings, Ph.D., is the North American research manager for Allflex Livestock Intelligence. Copyright ®2020 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co., Inc. All rights reserved.

1 Rorie RW, Bilby TR, Lester TD. Application of electronic estrus detection technologies to reproductive management of cattle. Theriogenology 2002;57:137-148. 2 Downing ER SD, Couch D, LeFever DG, Whittier JC, Geary TW. Methods of estrous detection to increase pregnancies using the select synch protocol. Colorado State University Beef Program Report: Colorado State University, 1998;175-179. 3 Nelson ST, Haadem CS, Nodtvedt A, et al. Automated activity monitoring and visual observation of estrus in a herd of loose housed Hereford cattle: Diagnostic accuracy and time to ovulation. Theriogenology 2017;87:205-211.

| January 2021

Hereford.org

January 2021 |

| January 2021

Hereford.org

Value Tested Offering

RAUSCH HEREFORDS

150 Performance Bulls and 200 Replacement Heifers Sell PRESIDENTS DAY • M onday onday,, F eb eb.. 15, 2021 150 BULLS — 50 top end yearling bulls

•

100 top end 2-year-old bulls

Several herd sire prospects in the offering this year!

200 HEIFERS — 30 top end of our replacements • 170 top end registerable and commercial Several show prospects and donor cow prospects this year!

Live viewing and bidding available sale day. Check out www.rauschherefords.com

200 Replacement Heifers in the Offering

See Total Value Performance of Sale Offering on RauschHerefords.com

Volume Selection from Rausch Sire Evaluation Program Heifers

2–Year–Old Bulls

LOT 56 R ANODIZE 5589 • P44038267

Sire/MGS: SHF Eagle Eye 001A E009 / R Revolution 4510

LOT 58

LOT 151

R 3RD REVOLUTION 6529 • P44038359

R MISS LEADER 170 • P44156062

Sire/MGS: R Revolution 4510 / SHF York 19H Y02

Sire/MGS: R Leader 6964 / R New York 4243

LOT 153 R MISS BONANZA 1290 • P44156022 Sire/MGS: R Bonanza 4987 / R Revolution 4510

The Rausch cow herd has qualified 918+ females for the Breed’s Dams of Distinction List since 1980. LOT 67

LOT 83

R ANODIZE 4019 • P44038098

LOT 157

GR HOME RUN 4419 • P44041448

Sire/MGS: KCF Bennett Anodyne D303 ET / R New York 5083

GR MISS VICTOR 290 • P44157812

Sire/MGS: BW 55X 10Y Hometown 80B / R Vision 5121

Sire/MGS: AH JDH 34X Victor 33Z 2E ET / K&B Red Felton 7016T

Yearling Bulls

Videos of sale lots online at RauschHerefords.com LOT 2 R ANODIZE 5030 • P44155758

Sire/MGS: SHF Eagle Eye 001A E009 / R Revolution 4510

LOT 13

LOT 3 R ANODIZE 4710 • 44155728

Sire/MGS: SHF Eagle Eye 001A E009 / R Revolution 4510

Please call, write or e-mail for more information

R BONANZA 4780 • P44155735

Sire/MGS: R Bonanza 4164 / R Revolution 4510

Rausch auschH Herefords.com Since 1946 14831 Hereford Rd. • Hoven, SD 57450

Jerry 605-948-2146 • Vern 605-948-2375 • Shannon 605-948-2157 Email: rauschherf@rauschherefords.com

Located two miles west of Hoven on Hwys. 20 and 47 Facebook: Rausch Herefords

Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

In the

Bull Pen

An Unusual Year for Business as Usual Cattlemen weigh in on trends in 2020 and expectations for 2021.

here was a time in 2020 when beef was scarce in retailers across the country. The little supply that did make its way to meat cases was marketed at sky-high prices. At the same time, feedlots suffered from poor markets. Still, Hereford bull sales held steady. Why? Hereford breeders Wyatt Agar, Thermopolis, Wyo.; Bill Goehring, Libertyville, Iowa; and Travis McConnaughy, Wasola, Mo., and auctioneer Lander Nicodemus, Burns, Wyo., discuss the trends of 2020 sales and their predictions for 2021.

Comment on the positive trends of registered bull sales in 2020 despite the poor markets. Why do you think this happened? Agar: In the intermountain region we deal with one of two kinds of customers. The first is the multigenerational operation. Generally speaking, these operations have Wyatt Agar paid for their real estate and operating costs are minimal. Therefore, they typically tend to invest more in the genetics of the cow herd, regardless of market situations. The second is the absentee owner, who will invest more as long as the ranch manager can make a good case for the need for higher-end genetics and the impact they will have on the bottom. These factors tend to carry us in our area even on years of poor cattle prices across the board. However, over the last year, there are some unique factors that have not been discussed nearly as much. When I step into my role as a legislator and talk about the amount of drought assistance, stimulus and COVID relief money that has made its way into the agriculture sector, producers have received unplanned, non-budgeted dollars. We, as agriculturalists, tend to invest those monies into our operations, which has a trickledown effect into the seedstock industry. Goehring: The year 2020 has been one that has certainly presented significant challenges to cattle producers. However, it was rewarding to see the results of all the bull sales throughout Bill Goehring the spring. While fat cattle, feeders and commercial cows fell in value, bulls sold steady many times above last year’s averages. A couple of different things contributed to the bull market this spring. One difference is that folks held off buying bulls in 2019 for various reasons

| January 2021

and needed to make an investment in herd bulls in 2020. For instance, producers who decided to use the old bull one more year needed to make a change in 2020, helping to hold some demand. Breeders may have cut a few more bulls in 2019, which led to a shorter supply. McConnaughy: Foremost, Hereford breeders have done an awesome job breeding the last few years. Throughout my travels this year, I noticed that the Travis McConnaughy quality of Hereford bulls is better than ever. I was told many years ago, “Quality always sells.” Despite the feeder calf market trends this year, when we step back and look at the big picture of 2020, it has been pretty good. It’s easy to get caught up in the negative atmosphere of this year, but we in agriculture have persevered. The Coronavirus Food Assistance Program has been a huge relief to the agricultural industry. It’s natural for people to invest in what is working for them. This has had a big influence on sales late in the year. Buying a good Hereford bull was a nice spot to invest to get a bigger return on the next calf crop. Nicodemus: The beef supply chain experienced major interruptions in 2020. While cattle feeders bet on $130 April fats, packing plants went dark due to COVIDLander Nicodemus 19 outbreaks. Before we knew it, April fats traded at $95, and feedlots that were not hedged lost up to $600 per head. Fat cattle stacked up. It was common to hear stories about 1,700-pound-plus steers that needed to be harvested and packers would not bid on them. Restaurants closed their doors and people ate at home. The cattle market was pretty gloomy! Thankfully, in the Rocky Mountain region, many ranchers were home calving cows and never experienced the unexpected lows from the disrupted supply chain. When producers got around to selling bulls and cull cows last summer, the lean-beef-trimmings market experienced a nice bump (since everyone was at home eating hamburgers), which put a little extra cash in their pockets. A lot of producers in this region also market a majority of their calves on summer video sales. When the big August video sales rolled around, calf markets had rebounded and were very comparable to the year prior.

What are your expectations for sales in 2021? Agar: The fall bull sale season has been very active. However, most of the stimulus money injected into the economy must be spent by the first of the year. So, how this will impact the spring sale season is yet to be determined. The demand for highend genetics will remain to be high across the board. Producers in the commercial sector understand more than ever that there is a premium in higher-quality cattle, as we see in the larger-than-normal swing in calf prices. The cattle-on-feed report for November is up slightly, but cattle placements are down significantly. Looking at markets through the lens of a feedlot that creates a hole in the market and speaks well for early spring calf prices. This will obviously help our commercial producers and bull customers moving into the spring bull sale season. Goehring: As we approach the 2021 season, we are bound to see some strength come back into the beef business. We will see people across the country moving around more, dining out and grilling beef. Folks around the world crave quality beef and we are set up to see strong demand for our product. As the fat cattle market improves so will all the rest of the market. Breeding stock can be the slowest to go up in the beef cycle, but it feels like the demand for both females and bulls is improving rapidly. Cattlemen are the most resilient businessmen and women in the country. We are eternally optimistic that next year will be better. It looks as if we will see better margins over the next five years. Producers also feel the change coming and will be looking to make bull selections in the coming season to propel their operations into the future. McConnaughy: The huge demand for Hereford bulls will spill over into 2021. We had overwhelming demand in our first annual WMC Bull Sale this year. We are completely sold out of bulls at home in December with people calling every day looking for a Hereford bull. Hereford is on the rise in the commercial sector and 2021 will have more to offer. It’s a good time to be a Hereford breeder! Nicodemus: I foresee bull sales being consistent with last spring. Undoubtedly, when the glut of calves went to auction this fall, the seasonal low seemed even lower. Significant equity losses in the feeding sector are likely to blame. However, many ranchers never felt the lows when they marketed the majority of their calves. Even in a down market two things are certain: Calves with quality, genetics and preconditioning shots bring a premium and baldies are still the kings of the auction ring. Hereford.org

Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

In the

Bull Pen

A Genomics Bull Buying Guide Use this “owner’s manual” to select bulls based on genetic merit. by Jamie T. Courter

s a rocky 2020 ends and we enter spring bull sale season, it is imperative producers arm themselves with information to make educated purchasing decisions. As you flip through various catalogs, selecting bulls as you have so many times before, I would like to take this opportunity to provide what I believe are fundamental pieces of information to better assist producers in their bull buying decisions. In addition to overall soundness and conformation of a bull, it is always important to select a sire backed by data. You wouldn’t necessarily go out and buy a new pickup truck without researching its horsepower, torque and overall towrating. Instead, you would ensure the overall mechanics of the engine match your daily needs. The same is true about purchasing a new herd bull or AI (artificial insemination) sire. Instead of an owner’s manual, you have expected progeny differences (EPDs).

2) Accuracy: Ranging from 0 to 1, accuracy is an estimate of confidence that the EPD provided represents the “true” value of the EPD of the animal. After all, an EPD is a best estimate of an animal’s genetic potential based on the information provided to the evaluation at that time. As more progeny records and phenotypes on an animal are reported, its EPDs will fluctuate up and down based on new data.

What is an EPD and how is it calculated?

Not all of this information is printed in catalogs. Often the EPD and percentile rank are published while accuracies can be found online. Regardless, aligning a bull’s EPDs with your operation’s breeding objectives goes a long way toward increasing the genetic potential and profitability of a commercial herd.

In addition to photographs, most catalogs include a multitude of information and numbers for a given sire. While they can be overwhelming, those numbers summarize what is currently known about the genetic potential of an animal. These values are referred to as Figure 1: Sources of information EPDs and represent an estimate of the genetic used to calculate an EPD merit an animal will pass Progeny Pedigree on to its offspring. information Seedstock producers invest heavily into reporting key information used to calculate EPDs. For traditional EPDs, these include individual pedigrees, phenotypes for key traits of interest EPD and progeny information Phenotype (Figure 1). When an EPD is reported back to the seedstock producer, the estimate of genetic merit is summarized in three different ways: 1) EPD: The first number listed following the trait abbreviation, an EPD is an estimate of the genetic merit an animal will pass on to its progeny, on average. An EPD ranks animals according to their potential to make genetic change within a herd, or when making bull buying decisions. For example, if you compare a bull whose weaning weight EPD is +53 to another whose EPD is +63, one would expect the second bull’s progeny to weigh 10 pounds more than the first bull’s, on average. Therefore, if the second bull sires 30 progeny in a season, an extra 300 pounds of weaning weight is expected from the second animal as compared to the first.

| January 2021

3) Percentile rank: Normally the last, or bottom value, a percentile rank reports where the specific EPD for that animal ranks across the entire breed. Ranging from 1 to 100, if an animal is in the top 1%, it is one of the best animals in the database for that trait of interest. While percentile rank is useful to gain bearings as to what a “good” or “bad” EPD looks like, it is recommended producers use EPDs when making selection and bull buying decisions.

On top of aligning an animal’s EPDs with your breeding objectives, look for bulls with the AHA GE-EPD logo to ensure the utmost confidence in the bulls you purchase.

What is an AHA GE-EPD and why is it important?

In addition to pedigree, phenotype and progeny records, EPDs can be enhanced with a genomic test. Signified by the American Hereford Association (AHA) GE-EPD logo, where “GE” stands for genomic-enhanced, incorporating genomic information to an existing pedigree-based evaluation will immediately increase the accuracy of the prediction. Accuracy is the second-most important number to consider when selecting a bull for purchase. As previously mentioned, an EPD is an estimate based on the information available to the genetic evaluation at the time. As more information is reported, be it in the form of phenotype records or DNA, that estimate can move up or down as the accuracy of the prediction increases. However, the amount of potential movement decreases as the accuracy increases. To help visualize this difference, Figure 2 includes birth weight (BW) EPD information for two different yearling bulls, where Bull A was genotyped. While they have the same EPD for BW (-1.7 pounds), thus the same percentile rank in the breed (3%), the accuracy is higher for Bull A than

Figure 2: The impact of accuracy on the 95% confidence interval of an EPD. Birthweight Bull A

Bull B

EPD

-1.7

ACC

0.39

0.15

Percentile rank

Figure 3: The possible range of “true” EPDs Bull A -5.0

-1.7

1.6

Bull B -6.3

-1.7

2.9

for Bull B because it was genotyped. Looking at their respective EPDs, both animals are considered “calving ease” bulls and can be purchased as such. However, Figure 3 represents the possible range (95% confidence interval) of “true” EPDs for both Bull A and Bull B, given their respective accuracies. Notice how much smaller the range is for Bull A compared to Bull B. Genomic testing helps reduce the risk to buyers and allows them to confidently purchase a heifer bull knowing the seedstock producer has done everything possible to ensure he is indeed a heifer bull.

What does this mean for a seedstock breeder? The strength of an evaluation and the benefit of genomic testing are a direct result of genomic technology and seedstock breeders investing into recording pedigrees and collecting phenotypes. Dedication to advancing the Hereford breed has resulted in vast amounts of genetic change and will only grow through reporting more data. While much of this article is geared toward purchasing bulls with GE-EPDs, the concepts and reasons provided also support why seedstock providers should genomically test their bulls. In addition to powering the genetic evaluation, selling bulls with GE-EPDs is a standard practice to ensure that when a young bull is sold to a commercial rancher, he will perform as expected. Genomic testing increases the confidence seedstock producers have in the bulls they sell, as well as the confidence commercial customers have in their purchase. The increased accuracy leads to improved selection of animals that meet an operation’s breeding objectives. This ultimately leads to an improved, overall quality of your bull offering and alignment with the needs of your customer base. Editor’s note: Jamie T. Courter, Ph.D., is a beef product manager for Neogen®. Hereford.org

Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

In the

Bull Pen

The POWER SOURCE for Hereford Genetics Get ready for the 2021 AI Source Book.

trong artificial insemination (AI) programs are the ticket to remain competitive in a challenging and growing commercial and seedstock marketplace. The American Hereford Association’s (AHA) annual AI Source Book spotlights up-and-coming genetics in the breed and showcases top Hereford sires to the beef cattle industry. A powerful marketing tool, the AI Source Book gives producers access to proven sires to improve traits of economic importance and provides added exposure of an operation’s genetics. This

special publication is a ride-along piece with the March Hereford World and travels with AHA field staff to industry trade shows and events. It is available year-round on Hereford.org as a Herefords On Demand catalog, with PDF and flip versions available. Access the 2020 online versions below:

• Herefords On Demand: Hereford.org/marketing/

hereford-sales/production-catalogs/production-catalogsdetail/?catalog_id=36656

CHURCHILL RED BARO

CE 10.9 .35 BW 0.7 .43 WW 65 .40 YW 108 .40 DMI 0.4 .13 SC 1.5 .34 SCF 20.0 .13 MM 23 .19 M&G 56 MCE 7.1 .18 MCW 99 .30 UDDR 1.30 .39 TEAT 1.40 .39 82 .10 CW FAT 0.043 .10 REA 0.45 .10 MARB 0.10 .10

BMI$: 416

Reg. No. P43938746

Tattoo: LE 8300 Calved: 3/14/2018 • ,MSUDC} HYALITE ON TARGET 936 {SOD}{CHB}{DLF,HYF,IEF F} R LEADER 6964 {CHB}{DLF,HYF,IEF,MSUD 1009 {DOD}{DLF,HYF,IEF} R MISS REVOLUTION P43500058

CHURCHILL RED BULL 200Z {CHB}{DLF,HYF,IEF,MSUD {DLF,HYF,IEF} CHURCHILL LADY 500C ET HVH OKSANA 4L 33N {DLF,HYF,IEF} P43603038

BII$: 500

CL 1 DOMINO 8138 F 1ET {DLF,HYF,IEF} $50/Straw, 10 straw minimum; $75/Cer tificate Contact: Mike Walen, 281-413-2455

CHB$: 123

Reg. No. 43903316

Calved: 1/14/2018 • Ta ttoo: LE 8138

CL 1 DOMINO 776E

or 30 straws for $2,500 10 straws for $1,000 Non-certificate s available. Commercial discount . Foreign semen available 406-284-6421

Churchill Lady 7189E

10.6 .39 MCW 118 .31 2.3 .46 UDDR 1.20 .39 59 .43 TEAT 1.30 .40 YW 97 .43 CW 72 .23 DMI 0.6 .14 FAT 0.063 .27 SC 1.5 .43 REA 0.46 .23 SCF 13.8 .13 MARB 0.56 .25 MM 26 .18 BMI$ 337 M&G 55 BII$ 441 MCE 5.4 .16 CHB$ 105

H Smooth made, big H Great combination topped 6187D son. H Firstcalvesarecoming of CE, YW and MARB. easyandmarkedup H #1 L Bar W herd right. sire for MARB H Foreign semen rights: Vern Younger, Younger Hereford’s, Australia Miguel Martirena, Uruguaya

CL 1 DOMINO 994W 1ET {CHB}{DLF,HYF,IEF Dam: CL 1 DOMINE } TTE 2185Z {DLF,HYF,IEF} 43268153 CL 1 DOMINETTE 966W {DLF,HYF,IEF}

1ET {DLF,HYF,IEF,MS

Semen:

UDF}

CE BW WW

4.3 .42 MCW 85 .31 2.6 .62 UDDR 1.20 .42 53 .53 TEAT 1.30 .44

YW Semen: 10 straw 85 .53 CW s 74 .21 and 5 certificates for DMI 0.4 .17 FAT 0.073 .27 $1,000; 30 straws SC 1.5 .36 REA 0.43 .22 and 15 certificates SCF 11.5 .13 MARB 0.19 .23 for $2,500 MM

Contact: Mark Coope r, 406-539-6885

M&G MCE

17 .20 BMI$ 44 BII$ 3.5 .20 CHB$

Reg. No. 43800

Buffalo, WY

Harrison Cattle Co. Arapaho, OK

Barrett Herefords Eustis, NE

Lank Land and Cattle Weatherford, TX

SFH Cattle Co. Edinburg, TX

364 Calved: 1/12/2017 • Ta ttoo: LE 776 CL 1 DOMINO 1161Y {DLF,HYF,IEF} Sire: HH ADVANCE 5047C ET {DLF,HYF,IEF,MSUDF CL 1 DOMINO 862U {DLF,IEF} HH MISS ADVANCE 1126Y {DLF,HYF,IEF}} Dam: CL 1 DOMINE TTE 1178Y {DLF,HYF,IEF} 43189506 CL 1 DOMINETTE 777T 1ET {DLF,HYF,IEF}

43581358 Dale and Nancy Venhuizen MT 59741 1862 Yadon Road • Manhattan, Office 406-284-6421 Dale 406-580-6421 churchillcattle @gmail.com www.churchillcattle.net

•••• 2020 Hereford AI Book

37 •

CATTLE COMPANY

•

279 352 103

H A red necked, clean H 776Ecombinesmaternal fronted 5047C son. and carcass merit. greatness,withperformance H 776E progeny are stamped just like him.

Co.,

Full sister to Red Baron

Wells Bekins

CE BW WW

Semen:

HH ADVANCE 4067B ET {DLF,HYF,IEF,MSUDF Sire: CL 1 DOMINO } YW 1,485 lb., SC 39 cm. 6187D {DLF,HYF,IEF,MSUDF} H BW 85 lb., WW 962 lb., Churchillwithrealworldperformance 43691873 CL1 DOMINETTE 450B {DLF,HYF,IEF} H Ahomozygouspolledstarfrom that shatters our records! majestic, hisnameimplies–powerful, H RedBaronisexactlywhat red all over! massive, balanced and fastgrowth,fertility,udderquality ease, H Hiscombinationofcalving the breed! in found rarely is and carcass withher topoftheChurchillprogram H Hisdamhasrisentothe tremendousprogeny.Sheisafullsister efficiency,udderqualityand eyes, to Kickstart. basics:goodfeetandlegs,good H RedBaronisverygoodatthe ET. great udders. and he works very well in H His semen quality is excellent

Contact: Churchill Cattle

• PDF: Hereford.org/wp-content/uploads/2020/02/ AIbook20.pdf

,MSUDF} N 8300F ET {DLF,HYF,IEF

Carl and Denise Loyning Mike and Jeannette Walen 21 Red Barn Lane • Absarokee, 406-328-4095 • 406-425-24 MT 59001 84 cell cdloyning@ gmail.com www.LBarW.com

16 • • • • 2020 Hereford AI Book

| January 2021

Mark and Cristy Cooper P.O. Box 126 • Willow 406-285-6985 office Creek, MT 59760 • 406-539-6885 cell Dave and Kelsy 406-570-55 19 mark@cooperherefords. www.cooperherefords.com com

• Flip catalog: Issuu.com/buyhereford/docs/aibook20 AI permits Every sire in the AI Source Book must be AI-permitted. In order to be AI-permitted, sires must have DNA tests including parent verification and all five defects — including Maple Syrup Urine Disease (MSUD) and Mandibulofacial Dysostosis (MD) — on file. Visit MyHerd or contact Customer Service to get your bull AI-permitted. New rule: Beginning Sept. 1, 2020, all AI-permitted sires are required to be tested for all known genetic abnormalities in addition to the established parent-verification requirement. Bulls which have been AI-permitted prior to Sept. 1

will be grandfathered into the rule change, so the new rule will only applies to bulls that become AI-permitted after Sept. 1.

Non-certificate AI program Owners can enter a sire into the Non-Certificate AI program, which allows offspring of a sire to be registered without an AI certificate. The sire is required to have an AI permit issued before he is eligible for the Non-certificate AI program. To enroll, fill out this form: Hereford.org/ wp-content/uploads/2019/10/Non-Certificate-AI-SireProgram-Agreement.pdf The form must be filled out and signed by ALL current owners of the bull.

Keep in mind Remember, new DNA samples take three to four weeks for processing from the time samples are received at the lab to the time the results are received at AHA. Allow up to two additional weeks of processing for genomic-enhanced expected progeny differences (GE-EPDs). MD add-on tests take four to six weeks to complete to have results sent to the AHA. Please contact AHA customer service at 816-842-3757 or aha@hereford.org for more information.

Hereford.org

January 2021 |

8 t h A N N UA L B U L L

and

FEMALE SALE

southern cat tlemen s Saturday, February 20, 2021 – Noon Held at Southeast Mississippi Livestock, Hattiesburg, MS

S E L L IN G : • 50 Angus Bulls

• 50 Hereford Bulls • Registered Angus & Hereford Females • Commercial Females

Ron Melancon – 601-597-5995 www.mg4mfarms.com 60

| January 2021

Sale Manager Mark Sims – 580-595-0901 www.simsplusllc.com

Lane Smith – 601-606-7859 www.lanesmithfarms.com Hereford.org

Hereford.org

January 2021 |

In the

Bull Pen

Understanding Hereford EPDs

he American Hereford Association (AHA) currently produces expected progeny differences (EPDs) for 17 traits and calculates three profit indexes. AHA’s genetic evaluation makes use of a Marker Effects Model that allows the calculation of EPDs by incorporating the pedigree, phenotypic and genomic profile of an animal. Animals that have a genomic profile will be denoted with a GE-EPD logo. The current suite of Hereford EPDs and profit indexes includes:

Birth Weight (BW)

Yearling Weight (YW)

BW EPD is an indicator trait for calving ease and is measured in pounds. For example, if sire A has a BW EPD of 3.6 and sire B has a BW EPD of 0.6, then you would expect on average, if comparably mated, sire A’s calves would come 3 lb. heavier at birth when compared to sire B’s calves. Larger BW EPDs usually, but not always, indicate more calving difficulty. The figure in parentheses found after each EPD is an accuracy value or reliability of the EPD.

YW EPD is an estimate of post-weaning growth that is measured in pounds. For example, if sire A has a YW EPD of 100 and sire B has a YW EPD of 70, then you would expect on average if comparably mated, sire A’s calves would weigh 30 lb. heavier at a year of age when compared to sire B’s calves.

Calving Ease — Direct (CE)

Weaning Weight (WW)

CE EPD is based on calving ease scores and birth weights and is measured on a percentage. CE EPD indicates the influence of the sire on calving ease in females calving at 2 years of age. For example, if sire A has a CE EPD of 6 and sire B has a CE EPD of -2, then you would expect on average, if comparably mated, sire A’s calves would have an 8 percent more likely chance of unassisted calving when compared to sire B’s calves.

WW EPD is an estimate of pre-weaning growth that is measured in pounds. For example, if sire A has a WW EPD of 60 and sire B has a WW EPD of 40, then you would expect on average if comparably mated, sire A’s calves would weigh 20 lb. heavier at weaning when compared to sire B’s calves.

Dry Matter Intake (DMI) The DMI EPD predicts the daily consumption of pounds of feed. For example, if sire A has a DMI EPD of 1.1 and sire B has a DMI EPD of 0.1, you would expect sire B’s progeny, if comparably mated, to consume on average 1 pound of feed less per day.

Scrotal Circumference (SC) Measured in centimeters and adjusted to 365 days of age, SC EPD is the best estimate of fertility. It is related to the bull’s own semen quantity and quality, and is also associated with age at puberty of sons and daughters. Larger SC EPDs suggest younger age at puberty. Yearling sons of a sire with a 0.7 SC EPD should have yearling scrotal circumference measurements that average 0.7 centimeters (cm) larger than progeny by a bull with an EPD of 0.0 cm.

Sustained Cow Fertility The AHA’s new SCF EPD is a prediction of a cow’s ability to continue to calve from three years of age through 12 years of age, given she calved as a two-year-old. The EPD is expressed as a deviation in the proportion of the 10 possible calvings to 12 years old expressed as a probability. Understanding Hereford EPD s

To download the “Understanding Hereford EPDs” PDF to use in publications, sale catalogs and digital platforms, go to Hereford.org, hover over the “Marketing” tab, click on “Marketing Resources” under the “Hereford Sales” header, then click on “EPDS” in the lists of marketing resources.

| January 2021

The American Hereford Association Sustained Cow Fertility (AHA) currently produc es expected For example, if sire A has a The AHA’s new SCF EPD is UDDR EPD of Baldy Matern progeny differences (EPDs) a prediction of a 0.4, and al Index (BMI$) for 17 traits cow’s ability to continu sire B has a UDDR EPD of -0.1, the e to calve from three differen and calculates three profit The BMI$ is a maternally focused ce in the values is 0.5, or one-hal indexes. years of age through 12 years index that f of a is based on a product of age, given AHA’s genetic evaluat ion score. If daughters of sires A ion system that uses makes use of she calved as a two-year-old. and B are raised Herefor The EPD is a Marker Effects Model d x Angus cross cows. Progeny and managed in the same environ that allows the expressed as a deviation in the ment, proport these ion calculation of EPDs by incorp cows are directed towards Certifieof you would expect half a score of the 10 possible calvings to orating d better udder 12 years Hereford Beef. This index has old the pedigree, phenot ypic suspension in daughters of significant and genomic expressed as a probability. For example, sire A, compared weight the on Sustained Cow Fertility to sire B. profile of an anima l. Anima , which ls that have daughters of a bull with a 30 EPD would have predicts fertility and longevit a genomic profile will be y of females. denoted with a the genetic potential to have one more calf by Teat size (TEAT) There is a slightly positive weight GE-EPD logo. age 12 than the daughters from on a bull with a TEAT EPDs are reported on a 9 (very small) Weaning Weight, Mature 20 EPD. In other words, the Cow Weight and The current suite of Herefo daughters from to 1 (very large, balloon shaped) scoring rd EPDs Milk which accounts for enough the 30 EPD bull would have and profit indexes include scale. Differences in sire EPDs growth a 10% s: but ensures females do not predict the probability of having one more greater increase inputs. differen ce expecte Calving Ease — Direct (CE) d in the sires’ daughters’ calf than There is some negative emphas the bull with a 20 EPD. This is on Dry udder characteristics when CE EPD is based on calving is equivalent to managed in the Matter Intake, but a positive ease scores saying that the daughters are weighting and birth weights and is measur 10% more likely same environment. on Carcass Weight which is ed on a to remain in the herd to age anticipated For example, if sire A has a percentage. CE EPD indicate 12. teat size EPD of to provide profitability from s the influence finishing of 0.4, and sire B has a teat size Maternal Milk (MM) of the sire on calving ease in EPD of -0.1, the non-replacement females and females calving castrated difference in the values is 0.5, The MM EPD of a sire’s daughte at 2 years of age. For exampl or one-half of a males. Marbling and Rib-eye rs is e, if sire A has Area are also score. If daughters of sires A expressed in pounds of calf a CE EPD of 6 and sire B has positively weighted to keep and B weaned a CE EPD of the harvested and managed in the same environ are raised predicts the difference in average . It -2, then you would expect on ment, you progeny successful for CHB. This weaning average, if would index is expect weights half comparably mated, sire A’s a score smaller teat size in geared to identify of sires’ daughters’ progeny calves Hereford bulls that will due to daughters of sire A, compar an 8 percent more likely chance would have milking ability. Daughters of the be profitable when used in ed to sire B. sire of unassisted +14 a rotational cross MM EPD should produce progenywith a Carcass Weight (CW) calving when compared to with mature commercial Angus sire B’s calves. with cows. 205-day CW EPD is a beneficial trait weights averaging 24 lb. more Birth Weight (BW) Brahman Influence Index when (as a result of greater milk product (BII$) considering the impact that BW EPD is an indicator trait ion) than The BII$ is a maternally focused pounds have for calving ease daughters of a bull with relative to end product value. index a MM EPD of -10 and is measured in pounds At the same age that is based on a production . For example, lb. (14 minus -10.0 = 24 lb.). system that constant endpoint, sires with if sire A has a BW EPD of 3.6 This difference uses higher Brahman x Hereford cross values and sire B has in weaning weight is due to cows. for carcass weight will add a BW EPD of 0.6, then you total milk more Progeny pounds of these of would expect cows are directed towards production during the entire hot carcass weight compared on average, if comparably mated, lactation. a commo to sires dity with beef market since Certified lower values for carcass weight. Maternal Milk & Growth calves would come 3 lb. heavier sire A’s For example, Hereford Beef© does not accept (M&G) at Brahman if sire A has a CW EPD of 84 The M&G EPD reflects what when compared to sire B’s calves. birth influenced cattle. This index and the sire is Larger BW expecte has significant a CW EPD 64, then you would sire B has EPDs usually, but not always, weight on Sustained Cow Fertility expect the indicate more combin d to transmit to his daughters for a progeny of sire A, if harvest , which calving difficulty. The figure ation of ed predicts growth at the genetics fertility same age and through in parentheses longevity of females. constant endpoint, to have weaning and genetics for milking found after each EPD is an a There 20-lb. is advanta a slightly ge accuracy value or positive weight in terms of hot carcass weight. It is an estimate of the daughte ability. reliability of the EPD. Weaning Weight, Mature Cow on r’s progeny Weight and weaning weight. A bull with Rib Fat (FAT) Milk which accounts for enough Weaning Weight (WW) a 29 lb. M&G growth but EPD should sire daughters The FAT EPD reflects differen WW EPD is an estimate of with progeny ces in adjusted ensures females do not increase inputs. There pre-weaning weaning weights averaging 365-day, 12th-rib fat thickne is some negative emphasis growth that is measured in 19 lb. ss based on on Dry Matter pounds. For than progeny of a bull’s daughte heavier carcass measurements of harvest Intake, but a positive weighti example, if sire A has a WW rs with a ed cattle. ng on Carcass EPD of 60 and M&G EPD of 10 lb. (29 minus Sires with Weight low, or which sire B has a WW EPD of 40, negative is anticipated to provide 10 = 19 lb.). It FAT EPDs, are then you would is equal to one-half profitability in finishing non-rep the sire’s weaning weight expected to produce leaner progeny than expect on average if compar lacement ably mated, EPD, plus all of his MM EPD. sires with higher EPDs. Ultraso sire A’s calves would weigh No accuracy und measures females and castrated males. Marbling and 20 lb. heavier at is associated with this since are also incorporated into this weaning when compared to it is simply a trait and have Rib-eye Area are also positively weighted sire B’s calves. mathematical combination been shown to keep to be harvest highly correlated with the of two other ed progeny successful for a Yearling Weight (YW) EPDs. It is sometimes referred perform variety ance of of slaughter progeny. All data commodity based program to YW EPD is an estimate of post-we is index s. maternal” or “combined materna as “total expressed on a carcass scale. aning targets producers that use HereforThis l.” growth that is measured in d pounds. For bulls on Brahman influenc Maternal Calving Ease (MCE) Ribeye Area (REA) ed cows. example, if sire A has a YW EPD of 100 and MCE EPD predicts REA EPDs reflect differences how easily a sire’s sire B has a YW EPD of 70, in an adjusted Certified Hereford Beef Index (CHB$) then you would daughte 365-day ribeye area measur rs will calve at two CHB$ is a terminal sire index expect on average if compar ement based on that is built ably mated, sire is measured on a percent years of age and on carcass measurements of harvest a production system where A’s calves would weigh 30 lb. age. For example, ed cattle. Hereford bulls heavier at a year if sire A has a MCE EPD Sires with relatively higher are mated to mature comme of age when compared to sire of 7 and sire B REA EPDs rcial Angus B’s calves. has a CE EPD of -3, then you are expected to produce bettercows and all progeny will be would expect muscled targeted Dry Matter Intake (DMI) for on average if comparably mated, and higher percentage yielding Certified Hereford Beef© after sire A’s slaughter The DMI EPD predicts the the finishing daughters would calve with daily phase. This index has significa a 10% more likely progeny than will sires with lower REA consumption of pounds of nt weight EPDs. Ultrasound measurements feed. For example, chance of being unassisted when compar on Carcass Weight to ensure ed are also if sire A has a DMI EPD of profit on the incorporated into this trait 1.1 and sire B has to sire B’s daughters. rail. As well there is a positive and have been a DMI EPD of 0.1, you would weighti ng for shown to be highly correlat expect sire B’s Mature Cow Weight Average Daily Gain along with ed with (MCW) progeny, if comparably mated, a negative performance of slaughter progeny the to consume The MCW EPD was designe . All data is weighting on Dry Matter Intake to ensure on average 1 pound of feed d to help expressed on a carcass scale. less per day. efficient pounds of growth breeders select sires that will in the finishin either increase g Scrotal Circumference (SC) phase. Keep in mind, this product or decrease mature size of cows Marbling (MARB) ion system in the herd. Measured in centimeters and takes advantage of complim The trait was developed after MARB EPDs reflect differen adjusted to entary breeding years of cow ces in 365 days of age, SC EPD is with the commercial Angus weight data collection and an adjusted 365-day marblin the best estimate cow. the EPD relates g score of fertility. It is related to the Marbling is weighted positive Although directly to the maintenance (intramuscular fat, [IMF]) bull’s own ly in requirem this index, based on carcass a positive ents semen quantity and quality, of a cow herd. For example, weighting for Rib-eye Area measurements of harvested and is also if sire A has a and a cattle. associated with age at puberty MCW EPD of 100 and sire cattle with higher MARB EPDs Breeding negative weighting for Back Fat are a greater of sons and B has an EPD of should daughters. Larger SC EPDs priority in this index to allow produce suggest younger 85, then you would expect the females of for optimum sire degree slaughter progeny with a higher age at puberty. Yearling sons end-product merit. This is the A, if comparably mated, to of a sire with of IMF and only index that therefore higher quality be 15 lb. heavier a 0.7 SC EPD should have yearling has no emphasis on fertility at mature size. grades. Ultrasound measur scrotal . Remem ber that ements are also circumference measurements no replacement heifers are incorporated into this trait that average Udder suspension (UDDR being retained. and have been 0.7 centimeters (cm) larger shown to be highly correlat than progeny by a UDDR EPDs are reporte ) ed with bull with an EPD of 0.0 cm. d on a 9 (very performance of slaughter progeny the tight) to 1 (very pendulous) . All data is scoring expressed on a carcass scale. Differences in sire EPDs predict scale. the difference expected in the sires’ daughters’ udder characteristics when managed in the same environment.

Hereford.org

For example, the daughters of a bull with a 30 EPD would have the genetic potential to have one more calf by age 12 than the daughters from a bull with a 20 EPD. In other words, the daughters from the 30 EPD bull would have a 10% greater probability of having one more calf than the bull with a 20 EPD. This is equivalent to saying that the daughters are 10% more likely to remain in the herd to age 12.

Maternal Milk (MM) The MM EPD of a sire’s daughters is expressed in pounds of calf weaned. It predicts the difference in average weaning weights of sires’ daughters’ progeny due to milking ability. Daughters of the sire with a +14 MM EPD should produce progeny with 205-day weights averaging 24 lb. more (as a result of greater milk production) than daughters of a bull with a MM EPD of -10 lb. (14 minus -10.0 = 24 lb.). This difference in weaning weight is due to total milk production during the entire lactation.

Maternal Milk & Growth (M&G) The M&G EPD reflects what the sire is expected to transmit to his daughters for a combination of growth genetics through weaning and genetics for milking ability. It is an estimate of the daughter’s progeny weaning weight. A bull with a 29 lb. M&G EPD should sire daughters with progeny weaning weights averaging 19 lb. heavier than progeny of a bull’s daughters with a M&G EPD of 10 lb. (29 minus 10 = 19 lb.). It is equal to one-half the sire’s weaning weight EPD, plus all of his MM EPD. No accuracy is associated with this since it is simply a mathematical combination of two other EPDs. It is sometimes referred to as “total maternal” or “combined maternal.”

Maternal Calving Ease (MCE) MCE EPD predicts how easily a sire’s daughters will calve at two years of age and is measured on a percentage. For example, if sire A has a MCE EPD of 7 and sire B has a CE EPD of -3, then you would expect on average if comparably mated, sire A’s daughters would calve with a 10% more likely chance of being unassisted when compared to sire B’s daughters.

Mature Cow Weight (MCW) The MCW EPD was designed to help breeders select sires that will either increase or decrease mature size of cows in the herd. The trait was developed after years of cow weight data collection and the EPD relates directly to the maintenance requirements of a cow herd. For example, if sire A has a MCW EPD of 100 and sire B has an EPD of 85, then you would expect the females of sire A, if comparably mated, to be 15 lb. heavier at mature size.

Udder suspension (UDDR) UDDR EPDs are reported on a 9 (very tight) to 1 (very pendulous) scoring scale. Differences in sire EPDs predict the difference expected in the sires’ daughters’ udder characteristics when managed in the same environment. For example, if sire A has a UDDR EPD of 0.4, and sire B has a UDDR EPD of -0.1, the difference in the values is 0.5,

Hereford.org

or one-half of a score. If daughters of sires A and B are raised and managed in the same environment, you would expect half a score better udder suspension in daughters of sire A, compared to sire B.

Teat size (TEAT) TEAT EPDs are reported on a 9 (very small) to 1 (very large, balloon shaped) scoring scale. Differences in sire EPDs predict the difference expected in the sires’ daughters’ udder characteristics when managed in the same environment. For example, if sire A has a teat size EPD of 0.4, and sire B has a teat size EPD of -0.1, the difference in the values is 0.5, or one-half of a score. If daughters of sires A and B are raised and managed in the same environment, you would expect half a score smaller teat size in daughters of sire A, compared to sire B.

Carcass Weight (CW) CW EPD is a beneficial trait when considering the impact that pounds have relative to end product value. At the same age constant endpoint, sires with higher values for carcass weight will add more pounds of hot carcass weight compared to sires with lower values for carcass weight. For example, if sire A has a CW EPD of 84 and sire B has a CW EPD 64, then you would expect the progeny of sire A, if harvested at the same age constant endpoint, to have a 20-lb. advantage in terms of hot carcass weight.

Rib Fat (FAT) The FAT EPD reflects differences in adjusted 365-day, 12th-rib fat thickness based on carcass measurements of harvested cattle. Sires with low, or negative FAT EPDs, are expected to produce leaner progeny than sires with higher EPDs. Ultrasound measures are also incorporated into this trait and have been shown to be highly correlated with the performance of slaughter progeny. All data is expressed on a carcass scale.

Ribeye Area (REA) REA EPDs reflect differences in an adjusted 365-day ribeye area measurement based on carcass measurements of harvested cattle. Sires with relatively higher REA EPDs are expected to produce better- muscled and higher percentage yielding slaughter progeny than will sires with lower REA EPDs. Ultrasound measurements are also incorporated into this trait and have been shown to be highly correlated with the performance of slaughter progeny. All data is expressed on a carcass scale.

Marbling (MARB) MARB EPDs reflect differences in an adjusted 365-day marbling score (intramuscular fat, [IMF]) based on carcass measurements of harvested cattle. Breeding cattle with higher MARB EPDs should produce slaughter progeny with a higher degree of IMF and therefore higher quality grades. Ultrasound measurements are also incorporated into this trait and have been shown to be highly correlated with the performance of slaughter progeny. All data is expressed on a carcass scale.

Baldy Maternal Index (BMI$) The BMI$ is a maternally focused index that is based on a production system that uses Hereford x Angus cross cows. Progeny of these cows are directed towards Certified Hereford Beef. This index has significant weight on Sustained Cow Fertility, which predicts fertility and longevity of females. There is a slightly positive weight on Weaning Weight, Mature Cow Weight and Milk which accounts for enough growth but ensures females do not increase inputs. There is some negative emphasis on Dry Matter Intake, but a positive weighting on Carcass Weight which is anticipated to provide profitability from finishing of non-replacement females and castrated males. Marbling and Rib-eye Area are also positively weighted to keep the harvested progeny successful for CHB. This index is geared to identify Hereford bulls that will be profitable when used in a rotational cross with mature commercial Angus cows.

Brahman Influence Index (BII$) The BII$ is a maternally focused index that is based on a production system that uses Brahman x Hereford cross cows. Progeny of these cows are directed towards a commodity beef market since Certified Hereford Beef© does not accept Brahman influenced cattle. This index has significant weight on Sustained Cow Fertility, which predicts fertility and longevity of females. There is a slightly positive weight on Weaning Weight, Mature Cow Weight and Milk which accounts for enough growth but ensures females do not increase inputs. There is some negative emphasis on Dry Matter Intake, but a positive weighting on Carcass Weight which is anticipated to provide profitability in finishing nonreplacement females and castrated males. Marbling and Rib-eye Area are also positively weighted to keep harvested progeny successful for a variety of commodity based programs. This index targets producers that use Hereford bulls on Brahman influenced cows.

Certified Hereford Beef Index (CHB$) CHB$ is a terminal sire index that is built on a production system where Hereford bulls are mated to mature commercial Angus cows and all progeny will be targeted for Certified Hereford Beef© after the finishing phase. This index has significant weight on Carcass Weight to ensure profit on the rail. As well there is a positive weighting for Average Daily Gain along with a negative weighting on Dry Matter Intake to ensure efficient pounds of growth in the finishing phase. Keep in mind, this production system takes advantage of complimentary breeding with the commercial Angus cow. Although Marbling is weighted positively in this index, a positive weighting for Rib-eye Area and a negative weighting for Back Fat are a greater priority in this index to allow for optimum end-product merit. This is the only index that has no emphasis on fertility. Remember that no replacement heifers are being retained.

January 2021 |

| January 2021

Hereford.org

January 2021 |

Hereford and Red Angus Heifers Recruited for Genomics Research

he University of Missouri is recruiting 2,500 Hereford heifers and 2,500 Red Angus heifers to participate in a heifer puberty and fertility genomic research project. Heifers should be registered Hereford, registered Red Angus, or commercial Hereford or Red Angus. Hereford x Red Angus crossbred heifers targeted for the Premium Red Baldy Program would also be a good fit for the research project. Producers must be willing to

work with a trained veterinarian to collect the following data: • Reproductive tract scores collected at a pre-breeding exam 30 to 45 days prior to the start of the breeding season. • Pelvic measurements (height and width) collected at the same prebreeding exam 30 to 45 days prior to the start of the breeding season. • Pregnancy determination using ultrasound reporting fetal age

in days. Ultrasound will need to occur no later than 90 days after the start of the breeding season. In addition, heifers must have known birth dates and have weights recorded either at a year of age or at the time of pre-breeding exams. Estrus synchronization status (yes or no) and protocol used should also be recorded. Service sires (artificial insemination and natural) should also be reported. Animals in the study will receive free genomic-enhanced expected progeny differences (GE-EPDs), or in the case of commercial Red Angus, free Red Navigator results. Producers will collect a DNA sample using either a blood card (FTA) or Allflex Tissue Sampling Unit (TSU). Continuing education is available through the University of Missouri National Center for Applied Reproduction and Genomics to provide veterinarians with training in reproductive tract scoring, pelvic measurements, and pregnancy determination. Producers who do not have a relationship with a trained veterinarian will need University of Missouri professionals to come to their farm to collect trait records. Producers needing University of Missouri assistance to collect trait records will need a sufficiently large group size in order to justify travel to their location. For example, producers outside the state of Missouri will likely need a contemporary group larger than 50 head of heifers. If you are near the borderline of qualifying, please contact Jared Decker or Jordan Thomas. Producers with a history of data collection or experience with research projects will be given priority. Data collection will continue until June 1, 2022. Interested producers should email: Jared Decker (deckerje@missouri.edu) Jordan Thomas (ThomasJor@missouri.edu) and Helen Yampara-Iquise (yamparah@missouri.edu). Please include all three in email correspondence. In your email, please include: • Name of farm/ranch

• Address of ranch/farm/working

• Number of heifers to be developed

facilities

in 2020 (spring or fall)

• Name and contact information of herd veterinarian

Jordan Thomas will need to speak with your veterinarian regarding standards for data collection. Hereford and Red Angus producers can also call Jared Decker at 573-882-2504 for more information.

| January 2021

Hereford.org

January 2021 |

| January 2021

Hereford.org

January 2021 |

Winter Cow Supplementation: Protein and Energy Explained by Caitlin Hebbert, and Ryon Walker, Ph.D.

ith the arrival of winter comes the responsibility of supplementing your cows to maintain their condition and performance until the spring green-up. Just as critical as supplementation itself is your responsibility to choose the right supplementation source and type; primarily, protein supplementation versus energy supplementation. Protein and energy act synergistically in the rumen to booster animal performance, and each requires the other for peak function. Winter supplementation often consists of a protein supplement but protein is not always the limiting nutrient.

Nutritional needs for spring- vs. fall-calving cows In a spring-calving system in the southern Great Plains, if warmseason forages are managed for grazing through the early part of the dormant season (stockpiling), cow maintenance requirements after weaning can be met going into December. Keep in mind forage type and maturity typically affect forage quality. In fall-calving cows, protein and energy requirements for lactation and maintenance are typically not met by warm-season stockpiled forages as they transition into dormancy. At this point, lactating cows will start to lose body condition. It’s not unusual to hear someone talk about how their cows look a little “hard” after coming through winter, even though they fed a supplement. Nine times out of 10, this is because they were protein-forward in supplementation all the way through winter.

Myth: Cows only need protein to maintain condition through the winter Let’s look at nutrient requirements during the fall/winter for both calving systems. If you’re on a spring-calving schedule with a February to April calving window (Figure 1 and 2, green line), you can expect a cow’s nutrient requirements to be the lowest for both crude protein (CP) and energy (total digestible nutrients, TDN) close to and following weaning around September/October. If you’re on a fall-calving schedule with a September to November calving window (Figure 1 and 2, yellow line), you can expect a cow’s nutrient requirements to be the highest for both CP and energy during the same time.

Example scenario For example, CP and energy requirements of a spring-calving cow close to and following weaning drop to approximately 6% (CP) and 46% (TDN) of total dry matter intake (DMI) around September/ October (see Figure 1 and 2). In a fall-calving cow, CP and TDN requirements during the first two months of lactation (September/ October) are as high as 10-12% CP and 60-65% TDN of total DMI (Figure 1 and 2). This range in nutrient requirements in a fallcalving cow during lactation is dependent on cow size, cow age, peak lactation potential and DMI. For a spring-calving system going into the fall, this gives many producers a sense of relief. They met high nutrient requirements during the growing season, were successful in meeting nutrient needs throughout the summer, weaned a healthy calf and now the cows can be self-sufficient until spring again. For a fall-calving system going into the fall, the relief just ended.

Energy (TDN) drops in forage when cow needs it most As fall transitions into winter, the nutrients available in most forages begin to decline, particularly energy. Good quality native pasture will usually hold CP fairly well during the dormant season and can meet much of a dry cow’s CP requirements through fall

| January 2021

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and maybe early winter. Even well-managed bermudagrass can hold CP levels through December, depending on how wet the winter is. However, itâ&#x20AC;&#x2122;s important to remember that the dry cow is also the gestating cow and approximately 67% of fetal weight occurs during the last three months of gestation. This requires a significant amount of nutrients, specifically energy. Not only is the cow requirement now steadily increasing starting around December (again, considering calving season begins in February), but the fetus is starting to impose on rumen capacity as it grows, reducing her dry matter intake. Therein lies the conundrum: she is eating less but needs more. And while she may be lacking in protein, the initiation of that latter trimester initiates a switch in the limiting nutrient â&#x20AC;&#x201D; energy, which is now a priority.

Know cattle size and forage quality There is no graph or chart that can be made to point you to the perfect supplement for the winter months. It all relies heavily on two things: cow type (size, age, stage of production and lactation potential) and forage (both quality and availability). It is critical to know the size of your cattle rather than just guessing and to test your forage in order to meet requirements without overspending and underfeeding one nutrient or both.

Which nutrient is needed? In order to know what nutrient is limiting, you need to have a good understanding of the nutrients that you have available and how much you have available through the winter period. Then based on animal type and stage of production, you can identify which nutrient is limiting and how much. At that point, you can shop for supplements that provide the right nutrients at a reasonable price. For example: If you are a producer whose property and resources favor feeding range cubes and who is on a spring-calving schedule, it usually is most financially sound to feed a high-protein cube (30-38%) up until December then switch to a less proteindense cube (20-25%) up until calving. This way you can increase pounds of supplement to meet energy requirements without overfeeding protein and overpowering your feed budget.

Hereford.org

If you are feeding a commodity ration, your nutritionist may be more forward with a higher protein base (cottonseed meal or soybean meal) early in the winter and incorporate more energy (corn or corn byproducts) closer to calving.

Most cows need winter supplement Most cows in most production systems are going to require some form of supplementation during winter in order to support and promote fetal development, as well as to meet her own maintenance requirements. Every producer benefits from becoming more informed about the nutrients available to cows in the pasture, as well as what the cow requires throughout the year relative to her size, production state and production potential. Knowing when to invest in protein, or when to invest in energy, to meet cow requirements as they fluctuate is sure to yield a healthier, more productive herd and to increase the effectiveness of dollars invested in the cow herd. Editorâ&#x20AC;&#x2122;s Note: This article was originally published in the November 2020 Noble News & Views from Noble Research Institute. Read the original article at Noble.org/news/ publications/ag-news-and-views/2020/november/winter-cow-supplementation-proteinand-energy-explained/.

January 2021 |

Ostgaard Cattle Company Flushmates from ET program

Powerhouse Maternal Genetics

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MF 54N Sophie 242 6003 ET Flushmate to MSU TFR Revolution 4R

OCC Throttle A580

Cows, calves and embryos for sale

DSUL Bunny 011X ET

Flushmate to numerous National Champions

2019 NHW of the Year In remembrance of Sandy Ostgaard

Berg Berg Polled Herefords

8570 Shannon Rd. Dresden, OH 43821 Jeff Jordan 740-828-2620 or 740-704-4807 cell

“Where Legends are born.”

Jerry and Mary Ann Berg 16821 Withrich Rd. P.O. Box 224 Dalton, OH 44618 330-857-7967 330-465-6185 cell jwberg@bright.net

SULL Shelby 6158D

Flushmate to TCC MS Diana 01

Ostgaard Cattle Company Tom, Angie, Tucker, Tanner and Tripp Ostgaard 7602 Pleasant Chapel Rd. • Newark, Ohio 937-475-9625

HEREFORD ASSOCIATION www.buckeyeherefords.com

10708 Main Rd. Berlin Heights, OH 44814 Lisa Finnegan Keets, Secretary 440-320-6193 ohioherefordlady@yahoo.com

John Ostgaard

4921 Tanner Dr. • Dayton, Ohio 937-233-9712

SUNN YSIDE STOCK FA R M S Jim and Beth Herman 6753 C.R. C75 Edgerton, OH 43715 419-212-0093 Jim cell jimbethherman@metalink.net

Mohican

Polled Hereford Farms Todd, Anna, Elizabeth, Lindsey and Maverick Pugh 6005 Meese Road Louisville, OH 44641 Todd 330-353-1001 Lindsey 330-933-4297 Amber Shoemaker, Asset Mgr. 330-933-6156

Conard and Nancy Stitzlein 4551 State Rt. 514 Glenmont, OH 44628 330-378-3421 stitz@mohicanfarms.com

pughlivestock@gmail.com Like us on Facebook!

| January 2021

Matt Stitzlein

330-231-0708 cell

Polled Hereford Association

44th Annual Sale May 2021

Rick Van Fleet 740-732-4783 21989 Woodsfield Rd. Sarahsville, OH 43779 rick_vanfleet@yahoo.com

www.switzerlandpolledherefords.com

Rippling Rock Hereford Farm

Tim, Stephanie, Ashleigh and Andrew Osborn 3537 Second Creek Rd. Blanchester, OH 45107 Tim: 937-655-0644 Home: 937-783-2869 timosborn@frontier.com

Cattle Services Jeff, Lou Ellen and Keayla Harr 334 Twp. Rd. 1922 Jeromesville, OH 44840 Cell 419-685-0549 jlcattleserv@aol.com Hereford.org

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January 2021 |

little words mean

A LOT

However you choose to show gratitude, remember a simple

“thank you”

means so much.

by Sheila Grobosky

ivestock people are some of the most resilient people you’ll meet. They know the value of hard work and what it means to never give up. Those traits proved to be extra helpful in 2020, a year of uncertainty, cancelled and altered events. Even with a chaotic year, 2020 still gave us plenty of ways to count our blessings and share two of the most important words in our vocabulary: thank you. This is the year to be especially thankful for show managers, staffs and volunteers who went above and beyond to make shows possible for the young exhibitors and their families who work so diligently with their livestock projects. Not every show could happen, and not every show happened when and where it was originally scheduled. However, a multitude of new shows popped up along the way giving exhibitors and their livestock the opportunity to get out and get experience. “I will never take for granted the people of the livestock industry who jumped right in to organize new shows or found ways to have existing shows. [I’m thankful for] the organizers, but also the individuals and businesses who donated money to make this all happen,” says college freshman Sheridan Hank, Aledo, Ill. Although Hank’s local county fair was cancelled due to COVID-19, a virtual livestock show and sale took place. She has also been able to show both cattle and lambs throughout the summer and fall. “I will never take for granted my county fair! Along with all the ‘small

| January 2021

things’ that happen during that week each year,” Hank says. Just as exhibitors are thankful for the opportunities to show, those who put forth countless hours of planning and preparation were grateful that the events and shows could continue, even if they had to be relocated or rescheduled. “I am thankful for our Hereford families, and even in spite of all the challenges in 2020, that the National Junior Hereford Association and Hereford Youth Foundation of America have still been able to create opportunities for Hereford youth and their families. Events may look a little different than what we are accustomed to, but as we approach the holidays and look back on the year, we have so much to be thankful for as Hereford youth didn’t miss a beat when it came to competing at the Junior National Hereford Expo, participating in virtual leadership and educational events and being awarded scholarships,” says Amy Cowan, American Hereford Association director of youth activities and foundation.

steers, lambs, pigs and one bucket calf. It started with a prayer and the National Anthem, and there were more smiling grandparents, parents, aunts and uncles than you can imagine. It was likely the first function many had been to since the shut down in March. One of the things event organizers wanted to do was make sure every kid left with something tangible. So, after the top placings in each class and the champions and reserves were all paid, all the other exhibitors walked away with a two-dollar bill. Although not always easy to secure, especially in small town America, when a young person receives one, their smiles are priceless. One enthusiastic, young lamb exhibitor summed up her experience in a thank-you note:

Little gestures create memories

Hank says, “Amazingly, there were even more opportunities than usual to show this summer. On one end of the spectrum, I’m thankful I got to watch my 5-year-old nephew with his steer at the Shade Tree Invitational. At the other end, I was thankful to show at the Angus Junior National in Tulsa. There were so many other memorable ‘live’ shows in between.”

Hank recounted about a family in her county in western Illinois who hosted a livestock show for some neighborhood youth in their front yard. With the help of neighbors, they created a showring in their shaded front yard, provided a complimentary pulled pork dinner, hired a judge and hosted the “Shade Tree Invitational.” The show was on a Thursday evening in June and included 31 entries including breeding heifers, market

“It was the show I was really looking forward to because it was my first show. My sheep was the Dorset, her name is Nelly… I put the $2 bill I got in a frame to save the memory. Thanks again for all your work.”

Reach out

EVERY. DAY. in the showring and in life, we also hope showing appreciation is part of your winning strategy. Make sure to thank your parents, teachers, FFA advisors and other leaders who have helped you along the way. Although our common bond is livestock, this truly is a people business. “I am thankful for all of those who have ‘Come Home to Hereford.’ This has been one of the most fun advertising campaigns to be a part of, whether you make your home as member of the American Hereford Association, compete in National Junior Hereford Association shows and events or support the Hereford Youth Foundation of America, I am thankful to all our members, breeders, corporate partners like Sure Champ® and donors who give us the latitude to carry out our mission of education and leadership. Onward and upward we go into a new year that will no doubt bring us more challenges but new opportunities as well,” Cowan says. Showing appreciation can take several forms. Send that simple hand-written thank-you; pick up the phone and call someone who has impacted your life or use social media to share a story and publicly acknowledge those who have gone the extra mile for you. Whatever way you choose to show gratitude, remember the simplest words, “thank you,” mean so much. Editor’s note: This article was provided by BioZyme® Inc.

Sharing gratitude is always on trend. Just as we hope you #PrepToWin Hereford.org

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BW WW YW MM M&G FAT REA MARB 3.6 66 115 35 69 -0.066 0.86 0.15

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BW WW YW MM M&G FAT REA MARB 4.1 65 106 26 59 -0.046 0.73 -0.05

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BW WW YW MM M&G FAT REA MARB 1.6 54 86 24 51 0.014 0.43 0.14

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TH 122 71I Victor 719T x THM Durango 4037

BW WW YW MM M&G FAT REA MARB 3.4 62 97 33 64 -0.006 0.51 -0.17

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BW WW YW MM M&G FAT REA MARB -0.7 61 91 37 68 -0.016 0.63 0.24

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NJW 135U 10Y Hometown 27A

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BW WW YW MM M&G FAT REA MARB 2.0 61 89 29 59 0.064 0.52 -0.02

BW WW YW MM M&G FAT REA MARB 2.6 44 68 26 49 0.004 0.09 -0.12

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LCC FBF Time Traveler 480

RST Times A Wastin 0124 x Purple Milsap 45S

BW WW YW MM M&G FAT REA MARB 3.3 54 90 33 59 -0.006 0.35 0.03

BW WW YW MM M&G FAT REA MARB 4.0 57 102 26 55 -0.046 0.63 0.02

SULL Mr Harley 5423C ET

JDH Victor 719T 33Z ET

BW WW YW MM M&G FAT REA MARB 1.5 68 114 35 69 0.024 0.64 0.14

KJ BJ 319X Laramie 619D ET x CRR About Time 743

BW WW YW MM M&G FAT REA MARB 2.3 67 108 31 65 -0.016 0.81 -0.02

CFCC Notorious 56F ET

JCS Showtime x Remitall Online 122L

ECR Who Maker 210 ET x CRR About Time 743

BW WW YW MM M&G FAT REA MARB 3.6 50 88 17 42 -0.026 0.42 0.05

BW WW YW MM M&G FAT REA MARB 3.1 57 94 39 67 -0.026 0.57 -0.10

January 2021 |

2020 NAILE RESERVE NATIONAL CHAMPION HEREFORD BULL GKB PRCC SANDSTORM 8132 44047570 – Calved: Aug. 4, 2018 – Tattoo: LE 8132

SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF,MSUDF,MDF} NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF} 43510380 GKB 88X BRYSON 37B ET {DLF,HYF,IEF,MSUDF} C NEW ERA ET {CHB}{DLF,HYF,IEF} C R111 LADY ERA 1178 ET {DLF,HYF,IEF} -S LADY ADVANCE 176L R111 ET {DLF,HYF,IEF} GO EXCEL L18 {SOD}{DLF,HYF,IEF} ECR L18 EXTRA DEEP 9279 {SOD}{CHB}{DLF,HYF,IEF} OXH CHRISTI 0028 {DLF,HYC,IEF} 43417668 GKB EJE NOTICE ME TOO 41A ET {DLF,HYF,IEF,MSUDF} UPS TCC NITRO 1ET {SOD}{CHB}{DLF,HYF,IEF} GKB NOTICE ME TOO B954 ET {DLF,HYF,IEF} C NOTICE ME TOO ET {DLF,HYF,IEF} CE

DMI

SCF

M&G

MCE

3.6

0.1

0.7

16.6

0.0

FAT

REA

MCW

UDDR

TEAT

1.20

-0.016 0.45

MARB

BMI$

BII$

CHB$

0.03

352

416

109

Fred and Elaine Nessler 217-741-5500 fwn@theprairiecross.com ejn@theprairiecross.com Elizabeth Nessler 217-496-2442 ehn@theprairiecross.com

A Full Service AUCTION SOLUTION

Luke, Melissa and Grant

www.lowdermanauctionoptions.com

Dan and Kay

MONTE LOWDERMAN 309-255-0110 monte@lowderman.com

217-663-3390

217-343-6499

CODY LOWDERMAN 309-313-2171 codylowderman@lowderman.com Bidding platform - www.LAO.LIVE

5200 Sturdy Rd. Rochester, IL 62563 Dr. Mark 217-899-3542 David 217-725-2154 Connor 217-899-3015

Jim, Jan, Del & Dean Adcock Assumption, IL Jim: 217-820-9323 Jan: 217-273-3239 adcockcattle@gmail.com www.adcockcattle.com

Rick Garnhart Family 6372 E. Edwardsville Rd. German Valley, IL 61039 815-238-2381 garnhart@gmail.com www.mudcreekfarms.com

BHurnsF

Polled FARMS Larry Moffett 3345 Southland Rd. Decatur, IL 62521 217-428-6496 Cell 217-972-2367 larrymoff@comcast.net 76

| January 2021

McCaskill Farms 1597 E. 3050th St. Clayton, IL 62324

Randy 217-242-1262 Ron 217-430-8705 Matt 217-779-0775

Tom, Mandy and Jess Hawk 1880 S. Paw Paw Rd. Earlville, IL 60518 Tom 815-739-3171 Garrett Post 815-901-1179 hawklivestock@gmail.com

Ray Vandeveer 6261 Brubaker Rd. Salem, IL 62881 618-780-5153 or 618-547-3164 ravan52@hotmail.com

ereford arm

10124 Michael Rd. Coulterville, IL 62237 Sherwood Burns 618-443-2007 618-521-3678 Kent Burns 618-443-6279 618-521-3199

Cattle for sale at all times Hereford.org

CRANE HEREFORDS Floyd, Annette and Brittany 815-223-4484 Chad, Erin and J.W. 815-712-5739 LaSalle, IL 61301 C_herfs1@yahoo.com

LORENZEN FARMS Steve Lorenzen 17696 E. 1825th Rd. Chrisman, IL 61924 217-269-2803 www.lorenzenfarms.com

Hereford.org

BRAUN FARMS

Bryan, Lisa, Tyler and Melinda Braun 1855 DD Rd. Columbia, IL 62236 618-593-7255 lbraun@rmoil.com or bbraun@htc.net

Benedict Herefords Larry and Julie

Tuscola, IL 61953 Dave and Marcia Hackett Dave: 217-621-1761 Elise: 217-621-6864 DaveHackett@yahoo.com ehackett@gavc-IL.org

Lonny, Kim (Carney) and Riley Rhodes 18736 Cross Creek Rd. Carlinville, Il 62626 217-899-4104 Cell rhodesfarminc.kim@gmail.com

Jack and Sherry Lowderman Monte, Carrie and Rhett Brent, Kris, Blake, and Morgan Cody and Abby P.O. Box 488 Macomb, IL 61455 Office 309-833-5543

Cattle and Embryos for sale at all times

www.lowderman.com

34227 E. C.R. 1000 N. Mason City, IL 62264 benherf@yahoo.com 217-737-5686

Samantha, Todd, Rachel and Zach Parish 618-926-7388

Chad, Becky, Noah, Caleb and Faith chad@benedictherefords.com Chad - 217-246-5099

www.parishfarms.com

www.benedictherefords.com

This space is available! 35073 E. C.R. 1550 N. Mason City, IL 62664

bhrnds@speednet.com Brent, Cell 217-971-5897

Contact JOHN MEENTS at 419-306-7480

January 2021 |

2020 State Tours in Review A summary of last yearâ&#x20AC;&#x2122;s state tours hosted by Hereford breeders. Due to the COVID-19 pandemic, numerous state tours, field days and workshops were cancelled. Below are the two tours reported to Hereford World.

Illinois Hereford Association

The Illinois Hereford Association hosted the 2020 Illinois Hereford Tour Aug. 29-30. On the first leg of the event, the featured stops were Burns Polled Herefords, Coulterville; Fauth Polled Herefords, New Athens; and Gen-Lor Farm, Columbia. Attendees then gathered the final day at Single Oaks Polled Herefords, Waterloo.

Iowa Hereford Breeders

The Iowa Hereford Breeders Tour was Aug. 30, in the west central region of Iowa. The tour kicked off with a stop at Wiese Farms, where Chance and Dave Wiese outlined their familyâ&#x20AC;&#x2122;s program in Manning. The attendees were able to sort through several pens of high-quality cattle. The next stop for Iowa breeders was at Templeton Rye Distillery in Templeton. A spokesperson gave a historical overview of the facility, which ships Templeton Rye worldwide. Chad Wilkerson, Linden, followed the distillery stop and shared with the attendees his program that focuses on providing superior recipients to seedstock producers from around the country. The group then travelled to Simpson Polled Herefords in Redfield. Mike Simpson opened his gates to allow attendees to sort through cattle on display. Andy Montag and Andy McLaughlin, partners of 2 AM Cattle Co., rounded out the tour by explaining their operation on display at Brenton Feedyards.

A large gathering was on hand for the Iowa tour. The Templeton Rye Barrell tree provided quite a backdrop.

Illinois Hereford breeders gathered for a weekend spent touring multiple operations featuring highquality Hereford cattle.

| January 2021

Hereford.org

Introducing our new Herd Sire:

GENOA 6011 BELLE AIR 19091

{DLF,HYF,IEF,MSUDF}

P44011891 — Calved: 2/26/2019 — Sire: BR BELLE AIR 6011

• Belle Air son that is unique in his phenotype and genotype. 19091 is moderate, powerful, wide, extremely shapely and correct in his structure, short marked, and red to the ground. Actual data and EPDs that read impressive and accurate and can propel the Hereford breed forward; posting a big BW to YW spread and actual MARB of 5.35 ratioing 240% among his contemporaries. His dam, 5047, is feminine, functional and the easiest doing donor in the Genoa herd and posting production ratios; BW 3 at 94.7, WW 2 at 107, YW 2 at 103, SC 2 at 40.8, FAT 2 at 97.5, REA 4 at 102.8, MARB 4 at 160. • Ratios: BW 99, WW 105, YW 102, SC 114, MARB 240 • EPDs: Top 1% SC, MARB and CHB$; Top 5% WW, YW, MM, M&G and BMI$, Top 10% CW and Top 20% SCF. CE -0.7

BW 2.8

WW 65

YW 103

DMI 0.3

SC 2.7

SCF 19.2

A Balanced Approach to Performance Hereford Genetics

JMS logo color CMYK - 100M, 95Y typeface - Niamey

MM 35

M&G 67

MCE -1.7

MCW UDDR 99 1.20

TEAT 1.10

CW 75

FAT 0.074

REA 0.42

MARB BMI$ 0.65 432

Owned with Genoa Livestock. Contact Bob Coker ,916-539-1987 Chris Beck, manager, 618-367-5397 Semen: $25/Straw, 10 minimum, $40 Certificate

BII$ 552

CHB$ 172

Dam of 19091 — Genoa Miss Hometown 10Y 15047

Jody Standley, owner 919-291-4212 Kim Y. Prestwood, manager 828-320-7317 Farm address: 84 Austin Farm Lane Clayton, NC 27520

JMS logo BW 40% Blk typeface - Niamey

Wells Farm Breeding Polled Herefords for more than half a century.

David and Paula Parker 129 Banks Rd. Bradyville, TN 37026 615-765-5359 615-765-7260 Fax David cell 615-464-7008 dplp@dtccom.net www.dkmfarms.com

Danny Miller 4850 Caldwell Ridge Rd. Knifley, KY 42753 270-465-6984 jmsfarm@msn.com www.jmspolledherefords.com

Bobby and Brenda Wells 439 Flatwoods Frozen Camp Rd. Corbin, KY 40701 606-344-0417 cell wells_farm@yahoo.com Kevin, Angela, Kenlea and Kyler Murray 606-682-8143 cell

565 Candy Meadow Farm Rd. Lexington, TN 38351 4171 Barrett Pike Maysville, KY 41056 Chris Hopper: 606-584-7842 Herdsman – Zach Day: 859-588-6271 www.Hopperherefords.com

FORREST

Clifford Farms

POLLED HEREFORDS

101-103 N. Main St. Saluda, SC 29138 Earl B. Forrest 864-445-2387 864-445-7080 Office 864-445-3707 Fax Brad Forrest 864-445-7633 Herd Certified and Accredited Hereford.org

Rob Helms 731-968-9977 Randy or Steve Helms 731-968-2012 Heath Helms 731-614-3979 Fax 731-967-1445

Toby and Debby Dulworth 2492 S. Kirkman Rd. LaCenter, KY 42056

270-224-2993 dogwood@brtc.net https://dogwoodherefords.com

Matthew Murphy 770-778-3367 3432 Red Bud Road NE Calhoun, GA 30701 Keene Murphy 770-355-2192

328 Fowken Farm Rd. Jonesville, SC 29353 Norris Fowler 864-219-0182 nrfowler@brecwb.com Rogers Fowler 864-426-3281 Greg Fowler 864-426-7337 Cell Raising Herefords for the past 62 years fowkenfarm.com

Ben, Jane, Lincoln Clifford Noah and Shelby Wright 3459 KY Hwy. 1284 E. Cynthiana, KY 41031 Ben 859-421-7902 Lincoln 859-954-0102

January 2021 |

Clifford Hereford Farms

PERKS 3084 Hometown Lady 5048

LHF A191 Star Struck 1857 ET

Providing show stock and seed stock that will go the distance for you 2020 calves sired by:

• R Leader • Boyd Blueprint • ECR Redemption • Trust • Churchill Pilgrim • Townhall • Catapult 109 Josh and Amy Spaeth 2515 250th Street / Cadott, WI 54727 715-289-4098 / Cell: 715-313-0075 cloverbeltconstruction@gmail.com

WISCONSIN HEREFORD BREEDERS

HUTH Polled Herefords

P OL L E D H E R E F OR D S

Gene, Cheryl, Tracy, Matt, Brent & Lance Wirth 1547 75th St. New Richmond, WI 54017 Gene’s cell (715)781-3239 Brent’s cell (715)760-1727 brentwirth@rocketmail.com

Garrett, Kelli, Elsa and Ben Graber Brock and Holly Graber Tom and Janeen Reid Garrett 608-513-3536 Brock 608-516-0132 Follow us on Facebook at Hidden Spring Ranch

LARSON HEREFORD FARMS

Dalton Polled Herefords

John Dalton 2279 160th Ave. Emerald, WI 54013 715-338-1729

dphereford@yahoo.com 80

N8494 110th St. Spring Valley, WI 54767 Fred, home 715-772-4680 Fred, cell 715-495-0837 Easten, cell 715-495-6233 Jerry, home 715-772-4566 www.larsonherefordfarms.com

| January 2021

Jerry, Maryann, Michael and Karl Huth W9096 County Trunk AS Oakfield, WI 53065 920-251-0281 huth@wildblue.net

www.huthcattle.com

Starck Century Farm Rick, Jenny, Ryder and Ricki Starck — Cadott, WI — Cell: 715.313.3234 E-mail: starckfarm@gmail.com 100% AI sired herd and whole herd DNA tested!

Tod, Sondra, Blake and Bryce Brancel W7874 Hwy. 23 Endeavor, WI 53950 608-617-6949 cell 608-697-9026 Ben and Gail Brancel 608-981-2003

brancel@nextgenerationgenetics.com

This Space Is Available! Contact John Meents 419-306-7480

jmeents@hereford.org

SNL Farm Steve and Loxi Smythe E5054 490th Avenue Menomonie, WI 54751 715-505-6510 (Loxi) 715-505-4747 (Steve) snlfarm@outlook.com

O C

OTTER CREEK Polled Herefords Chuck and Tracy Badertscher 4313 Cannonball Tr. Dodgeville, WI 53533 608-574-2002 Chuck 608-574-3858 Tracy ctbad2@hotmail.com

Hereford.org

Blue Goose Hereford Farms

We believe in raising Reliable, Dependable, Performance-Driven Bulls to support your operation. • Easy Lucas, Stephanie, John and Owen Niebur • Affordable N2315 140th St. • Proven Plum City, WI 54761 • Fertility Lucas, cell 715-307-2229

WISCONSIN HEREFORD BREEDERS OW EG O

S T O C K FA R M

REGISTERED POLLED HEREFORDS

Steve Merry 1840 Co. Rd. CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

mgmpolledherefords.com

Marvin Espenscheid Family 12044 Hwy. 78 Argyle, WI 53504 608-543-3778 608-558-3445 cell osf@mhtc.net

Five Generations of MERRY Polled Hereford Breeders – Spanning 116 Years

Hereford.org

FARM

Gary, Marilynn and Nathan Reinke N6060 Hilltop Ln. Johnson Creek, WI 53038 Home 920-699-3126 Nathan 920-988-3631 gafcattle@tds.net www.garialanfarm.com Polled Herefords Since 1960 Performance Tested Since 1968

BOETTCHER’S BROOKVIEW ACRES Harold and Connie Lietzau 7477 Iband Ave. Sparta, WI 54656 608-269-3627 Tammy and Dan Kiara and Austin Troy and Michelle Jaydon, Devon and Jocelyn Taylor and Ty

GARI-ALAN

Butch and Maryellen W16163 U.S. Hwy. 10 Fairchild, WI 54741 715-597-2036 Brandon 715-533-2470 Garritt 715-586-0033 Michael 715-533-3370 Ryan, Tiff and Andrew Timm 507-433-1183 cmboettcher@centurytel.net www.brookviewacres.com

Joe and Amy Starr and Family

E5198 N. Water Dr. Manawa, WI 54949 920-596-2580 Fax 920-596-2380 starr@wolfnet.net

Lininger Farms Chester and Kathy Lininger W1018 Spring Prairie Rd. Burlington, WI 53105 262-763-8846 clininger@wi.rr.com

Whiskey Run Farms

hjh@whiskeyrunfarms.com www.whiskeyrunfarms.com Hank and Charlotte Handzel & Family 2791 Sime Rd. Cottage Grove, WI 53527 608-839-5207 Main 608-235-9417 Cell

Jim and Diana Wiechert & Family N9508 Pleasant Hill Rd. Iola, WI 54945 MapleCrestFarm@msn.com Home 715-445-2045 Cell 262-707-3530

HEREFORDS our only business Ken and Sandy 608-434-0578 Travis and Megan 608-434-2843 Jim and Veronica E10645 Hatchery Rd. Baraboo, WI 53913 ken254@centurytel.net

Visitors Always Welcome

January 2021 |

North American International Livestock Exposition

Hereford Show Champions Selected P

urple Iris 145G ET and SSF KKH 26Z Ribeye 801 ET won grand champion titles at the 2020 North American International Livestock Exposition (NAILE) Hereford Show Nov. 17 in Louisville, Ky. Judge Donnie Robertson, Yukon, Okla., sorted the 126-head open show. In the female show, grand champion honors went to Purple Iris 145G ET, owned by Lauren May, Mineral Point, Wis. She was first named champion intermediate yearling female and is an May 7, 2019, daughter of UPS Sensation 2296 ET. Reserve grand champion female honors were awarded to SCC 1640 Cami 935G, exhibited by Hadley Dunklau, Wayne, Neb. The June 2, 2019, daughter of SCC GS

CE 2.3

BW WW YW DMI SC SCF MM 2.5 63 96 0.3 0.7 17.0 38

MCE 3.5

Ace in the Hole 1640 was first named reserve champion intermediate yearling female. Grand champion bull honors went to BJ Herman & Sons, Edgerton, Ohio; Golden Maples P H Haven, Deer Park, Wis.; and Todd, Kim and Kasey Herman, Lima, Ohio, with SSF KKH 26Z Ribeye 801 ET. The Jan. 5, 2018, bull is sired by NJW 98S R117 Ribeye 88X ET and first took champion senior bull honors. Reserve grand champion bull honors went to Gary & Kathy Buchholz, Waxahachie, Texas, and Prairie Rose Cattle Co., Sherman, Ill., with GKB PRCC Sandstorm 8132. He is a Aug. 4, 2018, son of GKB 88X Bryson 37B ET. He first won reserve champion senior bull honors.

MCW UDDR TEAT CW FAT 109 1.30 1.30 73 -0.016

REA 0.71

MARB BMI$ 0.07 378

BII$ 452

CHB$ 121

Purple Iris 145G ET

MCE 0.9

MCW UDDR TEAT CW FAT REA 111 1.00 0.90 76 -0.006 0.59

SCC 1640 Cami 935G

MARB BMI$ -0.03 247

BII$ 305

Junior Show Lauren May, Mineral Point, Wis., claimed top honors at the NAILE junior Hereford show on Nov. 14 with their grand champion female, Purple Iris 145G ET. The May 7, 2019, daughter of UPS Sensation

CE 5.2

BW WW YW DMI SC SCF MM 2.9 58 90 0.2 0.8 17.5 27

MCE 5.6

2296 ET was first named champion intermediate yearling female in the junior show and received champion honors in the open show. Lauren Jones, Darlington, Wis., exhibited the reserve champion female, DeLHawk Callen 48G ET. She is a May 16, 2019, daughter of CRR 109 Catapult 322 and was first named reserve champion intermediate yearling female. Amanda Schnoor, Modesto, Calif., judged the 109-head show in the Broadbent Arena.Visit Hereford.org to view complete results of the show online.

Editorâ&#x20AC;&#x2122;s Note: The EPDs published are reflective of the show date. Visit Hereford.org to view current EPDs.

MCW UDDR TEAT CW 68 1.30 1.50 70

FAT 0.024

REA 0.28

MARB BMI$ 0.17 366

BII$ 446

CHB$ 120

SSF KKH 26Z Ribeye 801 ET

Grand and champion intermediate yearling female, by Lauren May, Mineral Point, Wis., with a May 7, 2019, daughter of UPS Sensation 2296 ET.

CE BW WW YW DMI SC SCF MM -0.7 4.7 57 95 0.2 0.9 8.7 24

Lauren, Brady and Nicholas Jones, Darlington, Wis., exhibited the champion cow-calf pair, MF 308N Caitlin 13C ET. The cow is a March 22, 2015, daughter of BR Currency 8144 ET. She showed with an April bull calf at her side sired by CHEZ/PUGH/ HARA Logic 8815F ET. Premier Hereford Exhibitor honor went to Lauren Jones, Darlington, Wis., and Purple Reign Cattle Co., Toulon, Ill., was named Premier Hereford Breeder.

Grand and champion senior bull, by BJ Herman & Sons, Edgerton, Ohio; Golden Maples P H Haven, Deer Park, Wis.; and Todd, Kim and Kasey Herman, Lima, Ohio, with a Jan. 5, 2018, son of NJW 98S R117 Ribeye 88X ET.

CHB$ 115

Reserve grand and reserve champion intermediate yearling female, by Hadley Dunklau, Wayne, Neb., with a June 2, 2019, daughter of SCC GS Ace In The Hole 1640.

CE 3.3

BW WW YW DMI SC SCF MM 3.7 54 83 0.1 0.7 16.8 22

MCE 0.0

MCW UDDR TEAT CW FAT 88 1.20 1.20 67 -0.016

REA 0.45

MARB BMI$ 0.03 355

BII$ 420

CHB$ 109

GKB PRCC Sandstorm 8132

Reserve grand and reserve champion senior bull, by Gary and Kathy Buchholz, Waxahachie, Texas, and Prairie Rose Cattle Co., Sherman, Ill., with an Aug. 4, 2018, son of GKB 88X Bryson 37B ET.

Abbreviations used in expected progeny differences (EPDs) tables: calving ease (CE), birth weight (BW), weaning weight (WW), yearling weight (YW), dry matter intake (DMI), scrotal circumference (SC), sustained cow fertility (SCF), maternal milk (MM), maternal calving ease (MCE), mature cow weight (MCW), udder suspension (UDDR), teat size (TEAT), carcass weight (CW), rib fat (FAT), ribeye area (REA), marbling (MARB), baldy maternal index (BMI$), Brahman influence index (BII$), and Certified Hereford Beef index(CHB$).

| January 2021

Hereford.org

MF 308N Caitlin 13C ET

Grand champion cow-calf pair, by Lauren, Brady and Nicholas Jones, Darlington, Wis., with a March 22, 2015, daughter of BR Currency 8144 ET and a May bull calf by CHEZ/PUGH/HARA Logic 8815F ET at her side.

Premier Hereford breeder: Purple Reign Cattle Co., Toulon, Ill.

Additional division results

Junior Show

Champion spring heifer calf: Alexis Black, Streator, Ill., with HAWK Rush 27H ET by K Rustic 711 ET. Reserve champion spring heifer calf: Olivia Neal, Osgood, Ind., with KLL LMAN Azalea 206H ET. Champion junior heifer calf: Suter Clark, Gretna, Va., with Purple Larsa 2H ET by K Rustic 711 ET. Reserve champion junior heifer calf: Paige Lemenager, Hudson, Ill., with Boy Harley 018H ET by ECR Who Maker 210 ET. Champion senior heifer calf: Lauren May, Mineral Point, Wis., with Purple HB LMAY Star 189G by UPS Sensation 2296 ET. Reserve champion senior heifer calf: Payton Farmer, Brownstown, Ind., with OG 1326 Valedictorian 120 ET by TFR KU Roll The Dice 1326. Champion spring yearling female: Will, Thomas and Ben Freking, Alpha, Minn., with ECR MC LDSC Flo’s 1928 ET by H Montgomery 7437 ET. Reserve champion spring yearling female: Carly Kolterman, Garland, Neb., with KOLT Rustic Wine 5546 ET by K Rustic 711 ET. Champion junior yearling female: Ethan Hopkins, Winchester, Tenn., with H Kelly 9160 ET by H Deberard 7454 ET. Reserve champion junior yearling female: Regan and Jordan Mitchem, Vale, N.C., with H BL Miss Spice 905 ET by H FHF Advance 628 ET.` Champion senior yearling female: Maralyn Lewis, Lawrenceburg, Ky., C with HF TTF 480 Anna 8601 ET by LCC FBF Time Traveler 480. Reserve champion senior yearling female: Shelby and Bailey Pearl, DuQuoin, Ill., with EF 1448 Krissie 38F ET by TFR KR Sundance Kid 1448 ET. Champion spring bull calf: Purple Reign Cattle Co., Toulon, Ill., with Purple Sleepy Joe 80H ET by UPS Sensation 2296 ET. Reserve champion spring bull calf: Lauren, Brady and Nicholas Jones, Darlington, Wis., with Wildcat MF El Chapo 013 by CHEZ/PUGH/HARA Logic 8815F ET. Champion junior bull calf: Cory Stumpf, Columbia, Ill., and Stumpf Land and Cattle, Columbia, Ill., with SLC 561C Change Of Pace 3H ET by T/R BPF Americanclassic 561CET. Reserve champion junior bull calf: Courtney Eudy, Harrisburg, N.C., with CME 12C Ajax 970 by H RST MAT Catapult 12C ET. Champion senior bull calf: Michelle & Mary Frances Smith, Hartsville, Tenn., M with C Golden Out Time 1964 by Golden Oak Outcross 18U. Reserve champion senior bull calf: Catie, Carlee and Clayton Musser, Otterbein, Ind., with 5C Deadliest Catch 1930 by CHEZ Divergent 505C ET. Champion yearling bull: Adam and Lauren Taylor, New Freedom, Pa., with TVF Robin Hood 1G by H WCC/WB 668 Wyarno 9500 ET. Reserve champion yearling bull: Matthew Murphy, Calhoun, Ga., with MTM H Spice Jack Daniel 905 by KJM Hometown 10Y C21.

Judge: Amanda Schnoor, Modesto, Calif. | 109 head shown Louisville, Ky. — Nov. 14

Hereford.org

Champion female, Lauren May, Mineral Point, Wis., with Purple Iris 145G ET, a May 7, 2019, daughter of UPS Sensation 2296 ET.

Reserve champion female, Lauren Jones, Darlington, Wis., with DeLHawk Callen 48G ET, a May 16, 2019, daughter of CRR 109 Catapult 322.

January 2021 |

MISSOURI BR E E DE R S

Mead Farms Rusty and Marijane Miller 20500 Sioux Dr. Lebanon, MO 65536 Rusty, cell 317-840-7811 Marijane, cell 317-341-3846 millerherefords@yahoo.com www.millerherefords.net

21658 Quarry Ln. Barnett, MO 65011 Alan Mead 573-216-0210 meadangus@yahoo.com Annual Bull Sales: First Saturday in March Last Saturday in October

Success Breeds Success

This space is available!

BLUE RIBBON FARMS Jeff and Stephanie Rawie Aaron and Kylie Noble 11768 W. Farm Rd. 34 Walnut Grove, MO 65770 417-209-5538 jeffrawie24@yahoo.com

Al and M.D. Bonebrake Springfield, MO 417-849-1324 James Henderson Herdsman 417-588-4572

Tom Biglieni and Jill Ewing 2109 Des Peres Rd. St.Louis, MO 63131 417-827-8482 tgbig@sbcglobal.net Farm Address: 3345 Lollar Branch Rd. Sullivan, MO 63080 84

Rick and Laurie Steinbeck 2322 Drake School Rd. Hermann, MO 65041 573-237-2668 573-680-0954 cell Polled Herefords and Red Angus Breeding Stock Available

| January 2021

Gary and Frances Duvall 1082 Hwy. 97 Lockwood, MO 65682 417-232-4817 417-827-2163 cell duvallherefords@keinet.net Herdsman: Miguel Cifuentes 417-793-5082

Williamson Polled Herefords Monty & Georgia Williamson

(417) 247-0782 wphranch@gmail.com wphranch.com 975 Stillhouse Road Mountain View, MO 65548

Contact Joe Rickabaugh 785-633-3188 jrick@hereford.org

REYNOLDS HEREFORDS Matt, Barb, Tye and Makayla 1071 C.R. 1231 Huntsville, MO 65259 Cell 660-676-3788 Home 660-277-3679 reynoldscattle@cvalley.net www.reynoldsherefords.com Annual Sale Last Sunday in October

Hereford.org

One of the few things to thrive in 2020 …

Hereford Cattle

AI Sires used in our 150-head cow herd: NJW 79Z Z311 Endure 173D ET, Churchill Red Baron 8300F ET, TH 13Y 358C Bottom Line 206E, TH Masterplan 183F and H Montgomery 7437 ET

Menzies Cattle Co. LLC

5667 State Hwy. 38 Marshfield, MO 65706

Josh and Mindy Menzies

Jim D. Bellis Family Travis and Sarah McConnaughy 1199 Co. Rd. 116 Wasola, MO 65773 417-989-0486 t-mc2009@live.com www.wmccattleco.com

Jim D. and Carla Bellis Joanna and Jonathan Jamie and Kevin Johansen 17246 Hwy. K Aurora, MO 65605 417-466-8679 JimBellis@missouristate.edu

McMillen’s Toothacre Ranch Trent, Mary and Family 9128 W. Farm Rd. 30 Walnut Grove, MO 65770 417-788-2787 Cell 417-830-7257 Fax 417-863-6884

JOURNAGAN RANCH Mark Abramovitz and Terry Elwing Logan and Brianne Bishop

6969 Bass Ln. Columbia, MO 65201 573-864-6475 Cell 573-441-9951 Home/Fax telwing@gmail.com www.abracattleco.com

Missouri State Shoenberger Polled Herefords Eric and Kami – 417-737-0055 Eric Jr. – 417-860-7151 SPHHEREFORDS@OUTLOOK.COM

Hereford.org

417-425-5659 jmenzies79@gmail.com

Jim and Linda Reed P.O. Box 126 Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com Brian, Samara and Terrell Reed 416 North Drive Abernathy, TX 79311 Craig, Natalie, Macy, Mallory and Maggie Reed P.O. Box 124 Green Ridge, MO 65332

ROTH HEREFORD FARM Home of RHF THM Supreme 2026 1146 N.E. Hwy. J Windsor, MO 65360

Eddie, Mary, Lane and Levi 660-351-4126 croth745@earthlink.net

M A L ON E He r e for d Fa r m

1371 Road F Emporia, KS 66801

AGRICULTURE

Marty Lueck, Manager Rt. 1, Box 85G Mountain Grove, MO 65711 417-948-2669 or 417-838-1482 Fax 417-948-0509 mvlueck@centurytel.net

Gary and Debbie Doss Phone: 620-342-7538 Alton's Cell: 620-794-2358 ammalone@lcwb.coop

Stop by for a visit! Alton, Marie, Brian, Dustin and Michelle Malone

6200 N.E. 142nd St. Smithville, MO 64089 816-699-8831 DHF6200@aol.com

January 2021 |

Fetal Programming Series

Fetal Programming in the Second Trimester Research shows carcass merit and other performance traits are affected in the second trimester of pregnancy. by Grace Vehige

hen caring for a livestock herd, there are many nutritional factors to consider. Nutrient requirements vary and are often dependent on breed, environmental factors and physiological factors. While the term itself may not be new, an up-and-coming phenomenon has caught the cattle industry by storm: fetal programming. This concept describes the maternal environment’s role in calf development before and after birth. As a fetus develops throughout the three trimesters of pregnancy, the conditions it is exposed to affects the animal for the rest of its life.

What develops in the second trimester? The first and second trimesters of pregnancy are very similar in terms of fetal development stages. The embryo and fetus are very small but have large demands for nutrients. “Several key factors are developed during the second trimester. These include muscle tissue development and further development of vital organs, such as the liver, kidneys, heart and brain. Also, the gastro intestinal tract is being developed, as well as further development of the reproductive tract,” says Elizabeth Backes-Belew, Ph.D., nutritionist with Purina Beef Technical Solutions. According to Backes-Belew, a calf hits the ground with every muscle cell it will ever have in its life. When considering future profit and performance, this means the second trimester is critical in influencing positive growth. Providing the right resources and supplements during the second trimester opens the door to achieve higher weaning weights, more gain at finishing, improved marbling and improved tenderness.

“Producers must understand that an animal’s productivity begins at its conception and that every day is important. A producer’s goal is for that animal to have more good days than bad days. That is why nutrition, herd health and management are so critical every day,” says Doug Hawkins, Ph.D., technical support specialist with Purina.

Why does the second trimester matter? It is most common for producers to focus on the third trimester of fetal development, as 75% of fetal growth occurs at that time. However, continued research provides evidence that the first and second trimesters of fetal development are just as important as any other point in gestation. Many studies regarding fetal programming demonstrate a relationship between maternal nutrition and the future performance of the offspring. For example, a study which focused on the influence of mid-gestation nutrition found improved nutrition during the second trimester led to heavier weaning weights and heavier finishing weights. The improved nutrition during the second trimester also led to improved marbling and tenderness on the rail1. “By not feeding mom to meet her nutrient requirements, you are giving up pounds at weaning and finishing, and leaving positive attributes in terms of carcass quality on the table,” shares Backes-Belew.

What can I do? At the end of the day, good animal husbandry and attention to nutrition requirements are what keep a herd productive and profitable. Although most of fetal growth occurs in

Series Recap: Fetal Programming in the first trimester Previous articles in the Hereford World discussed fetal programming and why the first trimester of pregnancy is important, with the October 2020 article offering insight as to how fetal programming in the first trimester affects genes. The first trimester of pregnancy is essential for fetal development because the placenta forms and develops. While the embryo and fetus are very small in the first trimester, they still require a large amount of nutrients for placental development. As the placenta develops, the fetus attaches to it and forms blood vessels. The fetus feeds from and receives nutrients for growth from these blood vessels. In addition to placental development in the first trimester, limbs and organs begin to form and grow. If these tissues do not develop properly, the calf’s health at birth could be compromised. However, maintaining cows properly and keeping an eye on body condition score ensures a healthy maternal environment, thus leading to the healthy development of the fetus.

| October 2020

the third trimester, a fetus’ ability to reach the third trimester is dependent on the previous trimesters. Backes-Belew points out that a fetus’ ability to perform once it is born is a direct result of fetal programming in the beginning stages of development. Producers are able to actively utilize fetal programming strategies in many ways, but it all comes back to the basics. BackesBelew says producers can ensure proper maintenance of calf development by keeping an eye on the cow’s body condition score throughout pregnancy. “It is important to provide the right kinds of nutrients and the right amount of supplements, such as vitamins, minerals and protein,” she says. “There are many products and resources to help you develop a nutrition program that fits your herd.” Further supporting this statement, Hawkins confirms, “Nutritionally, a producer can better utilize their forage resource and supplement according to the stage of production of that female instead of using the shotgun approach of feeding cows that are in different stages of production. A targeted nutrition approach to stage of herd production is much more advantageous.”

What you need to know The future performance of the fetus, as well as the cow’s future reproductive ability, relies on a quality nutrition program. “Lack of nutrition as a fetus develops can impact growth, fertility, carcass merit and organ development once a calf hits the ground,” Backes-Belew says. It is apparent through fetal programming research that producers must provide adequate protein, energy and mineral supplements to their herds. While there are many unanswered questions regarding fetal programming, the common denominator in most studies is this: Managing nutritional resources and being considerate of maternal environment during gestation can help improve a calf’s future performance and overall health. More information about fetal programming and the first trimester of gestation can be found in the August and October issues of Hereford World. In future issues of Hereford World, learn about the effects of fetal programming in the third trimester of pregnancy. Hereford.org

33rd Par tners In Progress HEREFORD, ANGUS & BALDY FEMALE SALE

“ The Hospitality Event ”

• • • March 20-22, 2021 • • • Cattle available for viewing Stay tuned for more information at www.ces-predestined.com

• • • March 22, 2021 • • • Live closeout at 7 p.m. EDT on LiveAuctions.tv with Col. Eddie Burks Lic.#NR2749

INCLUDING SPECIAL FEATURES PRODUCED BY THESE CES MATRONS:

CES JULIA 122L N6 ET

1095 Charles Smith Rd. • Wadley, GA 30477 Charles Smith, Owner 478-252-5622 • 478-494-7567 cell

CES BLOOM 145R H100

POLLED HEREFORDS

Contact

James and Doris Triplett 254 Hallmark Rd. Statesville, NC 28625 704-872-7550 704-902-2250 triplettmarble@bellsouth.net

Tommy Coley 815-988-7051 ••• tcoley@hereford.org

John Wheeler, owner 910-489-0024

doublejfarmllc@yahoo.com www.doublejfarmllc.com Home:

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2731 River Road • Wadley, GA 30477 Kyle and Jennifer Gillooly, Owners 478-625-7664 • 478-494-9593 cell

TRIPLETT

This space is AVAILABLE!

409 Johnsfield Rd. Shelby, NC 28150 Bryson Westbrook 980-230-4868 brysonw@thewestbrookco.com

DESTIN DIXIE 88X N78 ET

775 Clacton Circle Earlysville, VA 22936 Farm:

N. Lomax Rd. Traphill, N.C.

Mike Rogan 1662 McKinney Chapel Rd. Rogersville, TN 37857 423-272-5018 Cell 423-754-1213 roganfarm@yahoo.com

Joel and Amanda Blevins 324 Austin Lane Wytheville, VA 24382 276-759-1675 herefordhollow@gmail.com

Jim O’Mara 3600 Ludlow Rd. Good Hope Community Lena, MS 39094 601-654-3584 omaraj@phelps.com

4134 County Hwy. 30 Horton, AL 35980 Glynn Debter 205-429-2040 Perry Debter 205-429-4415 Fax 205-429-3553

January 2021 |

The

arketing ix

| by Grace Vehige

Becoming Name Brand Developing a strong brand helps potential customers know more about you. Staying competitive in the livestock industry, or in any realm, requires a strong brand. Recognizing the value of a solid marketing plan can optimize sales and results, according to livestock marketing specialists. “In the livestock industry, there is so much competition that it’s really important that your marketing be absolutely on point because that is when people are going to start noticing you,” says Jace Tarbell, owner of Tarbell Marketing and Design.

What is a brand? Perception is reality — plain and simple. Whether in the cattle business or another industry, a company’s brand is based on perception. “A brand is defined as a potential customer’s perception of a company,” says Kerbe Fuchs, vice president of brand development for Ranch House Designs. “Creating a brand for your operation is critical when it comes to effective marketing.” While developing a logo may seem simple, building a brand is a lot

more complex than designing a logo. However, when breaking down the basics of a brand, the concept is simple: Share your story. “When it comes to building someone’s brand, it’s really important that there is a story behind it … The livestock world is so competitive, and everything is so closely tied together that a logo isn’t necessarily enough,” Tarbell shares.

Generic Beef Cattle

vs.

What makes a brand strong? A brand is essential for good business, but there is one golden question: What makes a brand strong? Tarbell says the graphic portion and logo are the strongest and most important features of a brand. These elements are best utilized when displayed on different mediums. An eye-catching logo can help make your business more recognizable, especially when it is “concise and flexible.” “I think that what makes a good brand is being able to think clearly ahead and plan for what you might anticipate to come,” he explains.

Both Tarbell and Fuchs advise thinking about where you want to be in the next few years with your operation. “Having a brand identity or personality doesn’t just make you or your operation more memorable — it creates credibility and trust,” Fuchs says. “Start by asking yourself, ‘What is important to me and how can I let people know?’” Identifying the core values and mission of your operation is essential to build an authentic brand. In turn, authenticity will build credibility and trust in your brand.

Rebranding Like many in the business, you may already have an established brand. If this is the case, rebranding may be an option, although not always necessary. “Often times, I think companies get a little ahead of themselves when it comes to their rebranding and jump the gun — resulting in a failed attempt. You want a rebranding strategy to be very well thought out and supported by facts and statistics,” Fuchs explains. When considering rebranding, Tarbell says there are no clear-cut guidelines as to when it is time to rebrand. However, it is in your best interest if your brand does not represent your business values.

A fresh set of eyes There comes a time when every business is looking to freshen their brand. Rebranding is an option, but Tarbell recommends a brand audit as an alternative. “A brand audit is essentially getting another set of eyes on everything you’re doing,” he explains. “So, whether that be social media, a website, your email signature or your business cards, it means having somebody else come in to look it over.” Tying back to perception, a brand audit really does make a difference. Bringing in a fresh set of eyes to review your brand and marketing materials can identify where to improve or it can confirm your current strategies.

| January 2021

Know your audience Whether developing a brand or rebranding, it is important to conduct market research. “Consider the competition and the current market trends. It is important to understand who your target audience is and how to reach them,” Fuchs says. Fuchs considers researching your target market the most important aspect of creating a strong brand. While it is complex and requires a lot of time and work, it pays off. Identifying whom you want to reach and establishing your goals are crucial steps in the right direction. The Ranch House Designs vice president offers this piece of advice: “Start by asking yourself, ‘What is important to me and how can I let people know?’ From there think, ‘Who are these people and where can I find them, or how do I reach them?’”

What do you represent? At the end of the day, your brand not only represents your business; it represents you. How do you want people to perceive you? “Your brand philosophy should tell the world who you are, what you are about and how you operate. It should outline your operation as a whole — what you stand for, your values and the purpose of your work,” Fuchs says. Good branding is invaluable. As Tarbell says, “You can have the best animal in the world, but if you don’t have the brand to put it behind, it’s really hard to assure quality. It’s the same reason people buy name brands versus generic.” As you begin the New Year, set aside some time to truly evaluate your brand. Identify the steps you can take to get to the next level or, as some would say, from generic to name brand. Grace Vehige is a graduate student at Texas Tech University and past Hereford Publications Inc. intern. She can be reached at grvehige@ttu.edu.

Hereford.org

Fountain Valley Farm Breeding Herefords for over 25 years, Fountain with Valley Farm many more to come!

FOUNTAINS YORK Maid of Honor

Next generation Hereford breeder.

Randy and Susan Bachtel 1439 Old Taneytown Rd. • Westminster, MD 21158 410-857-4105 • Cell 443-340-4418 rbachtel@bprsurveying.com

Brooks and Angie Bachtel 1207 Hapes Mill Rd. • Taneytown, MD 21787 443-340-4419 brobachtel@hotmail.com

Join us at the following sales events: The Breeder’s Classic and the Maryland Association Sale.

W A

Bob and Pam Rhyne 3700 Peach Orchard Rd. Charlotte, NC 28215 Bob’s cell 704-614-0826 Kim, Alexis and Courtney Eudy 10945 Hickory Ridge Rd. Harrisburg, NC 28075 Kim’s cell 704-589-7775

HEREFORD FARM George, Tammy, William and Andy Ward 3404 Shady Grove Rd. Providence, NC 27315 336-388-2177 Cell 434-251-3637 gwwardjr@centurylink.net

Slaytons’

Slaytons’ Hereford and Angus Performance Seedstock J. Paul and Bette Slayton 2272 Dibert Rd., Bedford, PA 15522 814-623-0772 717-805-1376 – cell paul@slaytonsbeardance.com

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Bob Schaffer, Owner-manager 3320 Deer Track Rd. Spotsylvania, VA 22551 540-582-9234 bob@deertrackfarm.com www.deertrackfarm.com

Dan Snyder, cell 240-447-4600 Seth Snyder, cell 240-405-6049 654 Cold Spring Rd. Gettysburg, PA 17325-7335 717-642-9199

The Baldwins 2 Church View Rd. Millersville, MD 21108 443-871-0573 webald@aol.com

herefordcattle@stoneridgemanor.com

www.stoneridgemanor.com

LT’s South Dakota Farm Registered Polled Herefords

HAUGHT FARMS

Larry and Tammy Pursel Bloomsburg, PA 570-441-8340

KNOLL CREST FARM

248 River Bend Lane Smithville, WV 26178 Derek Haught LTSouthDakota@gmail.com

304-477-3818 — Home 304-206-7613 — Cell

“Serving the beef industry since 1944” 17659 Red House Rd. Red House, VA 23963 Office 434-376-3567 James D. Bennett 434-376-7299 Paul S. Bennett 434-941-8245 Jim G. Bennett 434-664-7935 Brian R Bennett 434-664-8309 Dalton G. Bennett 434-664-7946 Scott R. Bennett 434-660-7268 knollcrest@knollcrestfarm.com January 2021 |

ACT’s Playbook

| by Sarah Beth Aubrey

Quick Tips for Crisis Management As we begin 2021, we have the opportunity for a fresh start; yet, we now know there is no end to the COVID-19 related issues in sight. Many people are fatigued by COVID19, some people are ready to move on and others are still very concerned. Which one is right? The answer? It depends because we all seem to feel a little bit different. COVID-19 is a crisis similar in theory to other crises we could experience, such as genetic defect in the herd or a devastating weather event. We all react to crisis differently. Throughout 2020, I coached professionals to understand their current position and then train them to come to a place of reasonable collaboration. In this month’s column, I’d like to share a simple assessment I built called “The Four Crisis Reaction Types.” Hopefully, it will help you find common ground and the ability to move forward positively this year.

#1: Hide and hunker

• Common reactions: Slash budgets, close doors and avoid external decisions • Underlying issue: Haven’t accepted change and are stuck in fear The hide and hunker reaction is one of fear. These people are not yet willing to move on from full-on crisis mode and are probably very concerned about how the crisis will affect them personally. They don’t want to take any

| January 2021

risks and will likely be slower to move on than other types. When businesses are operated by hide and hunker types, they are often the first to close down or stay home and often are slower to adapt to a new model.

#2: Conformist

• Common reactions: Waiting for the “all clear” from an authority such as the government • Underlying issue: Stuck in pause, needing rules to move forward Conformists are frequently identified by their strict adherence to rules established by whomever they deem to be an authority figure. They will go forward with new activities but not without very clear risk mitigation plans. One hallmark I often see with conformist types is a stern demand that others see the world the same way and believe in the same precautions they consider essential. Conformists are rule followers to the extreme in a crisis.

#3: Fence rider

• Common reactions: Bored and ready to move forward but need reassurance • Underlying issue: Unable to take the lead; prefers someone influential “goes first”

Fence riders are eager-for-change (these are the people who use the phrase “new normal” all the time) and want to move forward, but don’t want to make the first move. Often fence riders will seek out a conformist or a vanguard to take the lead and choose a direction. Fence riders are good at seeing both sides of the issue, which is a positive quality to have around when tensions among opposite types run hot. Yet, this reaction type isn’t going to make waves, either. So, if your farm or business is operated by a fence rider, someone else will likely need to propel him/her into action by setting the pace and establishing the playbook.

#4: Vanguard

• Common reactions: Anger, then action; already innovating; “So, what? The world is different.” • Underlying issue: Impatient; ready to create and implement new-world solutions If conformists are the leaders that stay within the rules, vanguards throw out the rulebook and make their own rules that they believe are better suited to their lives and farms. At the front of the pack, vanguards in crisis are the fix-it folks who have already decided that the crisis has/is happening, and it’s

time to tackle it headfirst. Vanguards are often initially motivated by anger at the crisis and frustration with the disruption, but they’ll quickly pivot and decide what needs to be done to survive and thrive. A caution with vanguards, much like with conformists, is that they are often in disbelief at the views of other reaction types. This can lead to unpleasant conflict with people either not ready to move on or seemingly slowing them down with too many arbitrary rules. The direct opposite of conformists, this crisis reaction type is ready to get into the situation, figure out what needs to be changed, make the change, and move on to the next great thing.

The four crisis reaction types

So, where do you and your family fit? Some people may fluctuate, and with any crisis, people can move through stages. You may not be able to change everyone’s reaction, but you can still work together well if you know how to understand each other. Sarah Beth Aubrey is an entrepreneur and founder of Aubrey Coaching and Training (ACT). She can be reached at sarah@sarahbethaubrey.com.

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Coal Creek Land and Cattle LLC

Registered Herefords • Embryo Recipients Matt Marion • 812-870-6968 • matthewmarion@mariontool.com • 5315 W. Sandford Ave. West Terre Haute, IN 47885

Indiana Breeders EPH Elzemeyer Polled Herefords

Lee, Cindy and Matthew Elzemeyer 2538 State Rd. 122 Richmond, IN 47374 765-969-2243 lee@elzehereford.com

Clinkenbeard Terry, Susan, Lillian and Hayley Hayhurst 14477 S. Carlisle St. Terre Haute, IN 47802 812-696-2468 812-236-0804 cell HayhurstFarms@aol.com

Gary Greenwood DVM 765-585-1105 3013 W. State Rd. 38 West Lebanon, IN 47991

FARMS & SONS

201 W. S.R. 58 Edwardsport, IN 47528 812-328-6258 Gordon Clinkenbeard 821-881-8988 cell

EVERHART FARMS Bruce, Shoshanna, Blake, Ashley, Jordan and Brian 4072 E. 500 S. Waldron, IN 46182 317-407-3618 cell

bruce.a.everhart@wellsfargo.com

Hereford.org

Lawrence and David Duncan

Ferguson Farms Stephen L. Ferguson 225 N. Washington Bloomington, IN 47402 Abe Redden 662-352-4290

Plymouth, IN Andy Aker 574-780-0342 Jim Haug 574-952-3485 akerjamie@gmail.com

1264 N. Mountain Rd. Wingate, IN 47994 Lawrence cell 765-918-2297 David cell 765-366-0295 davidandjilld@aol.com www.ableacres.com

January 2021 |

From the Field In Passing LaDell A. Riffel, 89, Enterprise, Kan., passed away Oct. 21. LaDell was born May 25, 1931, in Hillsboro, Kan., to William and Emma (Zitterkopf) LaDell Riffel Oblander. She graduated from Durham High School in 1949. LaDell was devoted to her family and friends and enjoyed sewing, crocheting, reading books, baking, cooking and making her award-winning angel food cakes. One of her greatest joys was being the grand marshal for the Wild Bill Hickok Fair. On July 31, 1949, she was united in marriage to Donald Riffel. Don and LaDell owned and operated Plain View Farms. LaDell was instrumental in helping organize the Kansas Poll-ettes as well as keeping the farm and cattle going while Don and their daughters, Margarete and Tammy, were on the road showing cattle. LaDell was also a school bus driver for USD 473 for 34 years and worked at the county fair office for 19 years. She is survived by her daughter, Margarete Riffel, Enterprise, Kan.; sons, Randy (Michelle) Riffel, Council Grove, Kan., and Rowland (Christine) Riffel, Musselshell, Mont.; son-in-law, Billy Bohanna, Double Springs, Ala.; foster son, Terry (Leslie) Neustrum, Olathe, Kan.; sister, DeEtta (David) Williams, Emporia, Kan.; eight grandchildren, Tammy, Stephanie, Shannan, Justin, Eric, Jessica, Ty and Matt; five great-grandchildren, Latasha, Kade, Kendall, Kacie and Gunner. Wayne Pruett, 78, Sonoita, Ariz., passed away Oct. 22. Wayne was born June 10, 1942, to Ben and Mary Pruett. He was the fourth of five siblings Wayne Pruett who grew up on the famed T O Hereford Ranch in Raton, N.M. After graduating from high school in 1960, Wayne earned his bachelor’s degree in agricultural economics from New Mexico State University (NMSU) at Las Cruces, N.M., in 1964. While at NMSU, he met his wife, Barbara Handley, and they were married June 12, 1965. After a brief career in real estate and appraisal, Wayne met Peter Wray of Scottsdale, Ariz., and together they started Pruett-Wray Cattle Co. They had ranches in southern Arizona, western New Mexico, Oregon and Kansas. Pruett-Wray Cattle Co. had several annual bull and heifer sales at their Buenos Aires Ranch in Sasabe,

| January 2021

Ariz., where they offered top-quality Herefords to customers throughout the country. They exhibited the grand champion carload of Hereford bulls at the National Western Stock Show in 1980 and 1981. Wayne’s legacy lives on in his children Shannon (Tory) Bell, Tucson, Ariz., Valerie (Brady) Burelson, Sonoita, Ariz., and Russell Pruett, Sonoita, Ariz. He also leaves grandchildren Noah and Joshua Bell; Taylor, Cameron and Amy Burelson; Blake and Sheyenne Pruett, plus many nieces nephews and cousins. Grady N. Sparks, 82, Auburn, Ala., passed away Oct. 25. Grady was known for being ready to take on a new challenge. He started out in life Grady Sparks as a brick layer and then earned his degree in building construction at Auburn University and quickly became a contractor/developer and cattleman. He loved to travel and see and explore new land. He could look at a piece of property and envision how it could best be used for farming, hunting, development or as a sanctuary. Grady always said he was like his father and just wanted to see over the next hill or around the next bend. Truly insightful and creative, he was a visionary and even took western art classes in Taos, N.M. His interest ranged from coaching little league football to raising and training bird dogs to recording gospel music. He obtained his multi-engine pilots license and flew for both business and pleasure. He went on a mission trip to South Korea, took his family to Italy and captained his boat, the LoriLee, through the Canadian Waterways to Alaska. He raised champion reining horses, cutting horses, cow horses, barrel horses and pleasure horses, while he maintained and developed one of the finest Hereford cattle herds in the nation. He played bridge, tennis and pickleball with equal drive and determination. In fact, he traveled the country competing in major bridge championships. He was a highly ranked southern section tennis player for more than 20 years and won back-to-back U.S. Open Pickleball Championships, rising to number five in the world rankings at the age of 81. He is survived by his wife, Connie; sons, Nolan (Dina) Sparks and John (Merilee) Nations; grandchildren Alex Sparks, Adam (Lisa Lam) Sparks, Sylvie Sparks, Jesse Lee Nations, Mason Kern and Devyn Kern.

Beatrice “Bea” E. Lenth, 89, Postville, Iowa, passed away Nov. 5. Bea was born Jan. 27, 1931, the daughter of Harold and Ruby (Martens) Turner. Bea Lenth She graduated from Postville High School in 1948. Bea married Elden Lenth Aug. 14, 1949, and to this union three children were born: Georgene, Douglas and Barbara. Bea and Elden celebrated their 60th wedding anniversary in 2009. Bea and Elden began their farming career on the Lenth family farm near Monona with a herd of Holstein cows. In 1954, they purchased a farm southeast of Postville, and in 1968 they purchased their first registered Hereford herd, selling the dairy herd to son-in-law Darrell Hatlevig. Over the years besides being a farm wife and mother, Bea shared her creative talents working in a floral shop in Postville. She also spent many summers attending local county fairs where she was a judge for many of the home improvement, foods and sewing projects. Bea was heavily involved in promoting the Hereford cattle breed. She served on the board of directors for both the American Hereford Auxiliary and the National Hereford Women. Bea and Elden were honored in 2002 as inductees of the Iowa Hereford Breeder’s Association Hall of Fame. Bea lived an active life, enjoying cooking and baking for the family, sewing, craftwork, catering beef events, feeding the ISU football team, dancing, playing cards with their “Bob’s Creek” friends and attending children’s and grandchildren’s activities. Surviving family include her three children, Georgene (Darrell) Hatlevig of Prior Lake, Minn., Douglas (Marilyn) Lenth of Postville, Iowa, and Barbara (Matt) Reynolds of Huntsville, Mo.; five grandchildren, Brian (Amy) Hatlevig, John (Jen) Hatlevig, Keri (Ryan) Smith, Tye (fiancee Lauren) Reynolds and Makayla Reynolds; seven great-grandchildren, Elsie Hatlevig, Anike Hatlevig, Cole Hatlevig, James Hatlevig, Elle Hatlevig, Tatum Smith and Russell Smith; four step-grandchildren, Shawn, Wes, Chris and Matt Larson; four step-great-grandchildren, Aleyah, Audrey, Zoey and Rosalie Larson; sisters, Mary Rush of Arvada, Colo., and Janice (Gary) Maxwell of Bakersfield, Calif.; sister-in-law, Laura Lenth of Postville, Iowa, and many nieces and nephews.

Robert “Bob” Hermann, 71 of Lemmon, S.D., passed away Nov. 19. Bob was born Sept. 25, 1949, in Lemmon, S.D., to Gustav and Albina (Maier) Hermann. Bob Bob Hermann was the youngest of three children with two older sisters Caroline and Delores. As a young boy he lived on the family farm southwest of White Butte, S.D., where his passion for ranching and farming got started. He was able to roam the fields and pastures throughout his youth anchoring his foundation. Bob attended Liberty Country School and Lemmon High School, graduating in 1967. He served in the U.S. Army in Vietnam receiving the U.S. Bronze Star Metal for distinguishing himself by meritorious service in connection with military operations against a hostile force in Vietnam. He married Connie Spoering Jan. 6, 1973. They raised their four children Darin, Jamie, Laurie and Ryan, on the family ranch near Lemmon. Bob had a love for ranching and Hereford cattle. He was always working to improve the genetics of the herd and traveled many states to purchase bulls. Life-long friends were made with Hereford breeders and their families. The Hermann Ranch was honored to receive the South Dakota Hereford Association Commercial Breeder of the Year Award in 2014. Bob believed there is not a better way to live than to live in a ranching community raising Hereford cattle. Bob was a humble man with a strong-quiet faith. He had a special love for his family and was proud of his children and grandchildren passing on the value of hard work and the value of integrity and honesty. He attended their school and sports activities with enthusiasm. His optimistic attitude drew people to him, and he enjoyed interacting with the different folks he met. Being community minded, Bob served in many capacities. He served on the church board and as an elder in the church. He served on the Perkins County Weed Board, hospital board, Dakota Propane Board, Grand River Grazing Association Board and on the local township board in various capacities. He is survived by the love of his life, Connie Hermann; children, Jamie (Julie) Hermann, Kadoka, S.D.; Laurie (Eric) Casper, Lake Preston, S.D.; Ryan (Tina) Hermann, Lemmon, S.D.; Kristy (Joe) Lokken, Bismarck, N.D.; grandsons, Paydon Casper, Riley Casper, Garrett Hermann, Kole Hermann, Walker Hermann, Weston Hermann, Ty Moran, Kolden Lokken; sisters, Caroline Tucker and Delores Huber.

Hereford.org

Sales Digest SALE INDEX

Able Acres _______________________________ B&D Herefords ___________________________ Barber Ranch _____________________________ Big League Genetics _______________________ Burns Farms ______________________________ Combined Excellence ______________________ Harvie Ranching __________________________

Heart of America Hereford Assn. ____________ Largent and Sons _________________________ Mid-Atlantic Fall Bonanza __________________ Mill Creek Ranch __________________________ Mohican West ____________________________ Nebraska Hereford Assn. ___________________ P&R Herefords ____________________________

95 94 93 94 93 93 93

WMC Cattle Co.

$15,000 — BF Discover 8G ET DOB 3/24/2019, by TH 403A 475Z Pioneer 358C ET, sold to Dale Layne, Palmer. $10,000 — BF Game Over 24G DOB 2/6/2019, by BF Game Over 2447 431, sold to Tom Compton, Hanceville, Ala. $10,000 — BF MN Excede 88666 DOB 8/30/2018, by Mohican THM Excede Z426, sold to Tim Compton, Hanceville, Ala. $9,000 — BF Higher 10G ET DOB 3/24/2019, by BR Belle Air 6011, sold to Paquette Hereford Ranch, St. Anne, Ill. $8,000 — BF AN At Hometime 900 ET DOB 1/9/2019, by CRR About Time 743, sold to Rick Marshall, Christianna.

Springfield, Mo. | Nov. 1 Auctioneer: Dustin Layton Reported by: Joe Rickabaugh Lots Gross Average 46.5 bulls $180,800 $3,888 59 comm. females $94,160 $1,596 TOP BULL LOTS $6,750 — MHF 57C 795 05G DOB 1/9/2019, by Loewen Direction 57C, sold to Muellers Polled Herefords, Perryville. $5,500 — WMC 128D Resolute 44G DOB 1/30/2019, by Hills-Galore 44Z Resolute 128D, sold to Gregory Polled Herefords, Houstonia. $6,300 — WMC 4013 20A Tested 142G ET DOB 10/5/2019, by Innisfail WHR X651/723 4013 ET, sold to Jonathon Wood, Berryville (½ interest). $5,500 — WMC Blueprint 515C 42G DOB 2/9/2019, by Boyd 31Z Blueprint 6153, sold to Rafter T Ranch, Omaha, Ark. $5,400 — WMC MHF Homeward A252 G50 ET DOB 2/15/2019, by KCF Bennett Homeward C776, sold to Trevor & Leslie Wallace, Gentry.

Combined Excellence

Lebanon, Ohio | Nov. 7 Auctioneer: Gene Steiner Reported by: John Meents Lots Gross Average 6 bulls $11,000 $1,833 20 females $47,025 $2,351 26 total $58,025 $2,232 23 comm. females $34,270 $1,490 2 steers $1,350 $675

P&R Herefords

TOP FEMALE LOTS $4,600 — PERKS 23S Hershey Kiss 8129 ET DOB 4/1/2018, by BR Duncan 4142; and a March heifer calf by BR Charles Hutton 6033, consigned by Ramseys Herefords, Greenfield, Ind., sold to Alex Smith, Brookfield, Ind. $4,000 — Ramsey Gabrielle Violet DOB 7/3/2020, by Ramsey Lights Out 77Y, consigned by Ramseys Herefords, sold to Riley and Kurtis Evoniuk, Xenia. $3,500 — Ramsey Rebas Time DOB 4/29/2020, by Ramsey Lights Out 77Y, consigned by Ramseys Herefords, sold to Riley and Kurtis Evoniuk. $3,200 — Ramsey Lady Belle Air 72 DOB 4/19/2019, by BR Belle Air 6011, consigned by Ramseys Herefords, sold to Riley and Kurtis Evoniuk. $3,000 — RR 34A 4R Alexandra 23C DOB 2/27/2015, by MSU TCF Revolution 4R; and a September heifer calf sired by RR 36C 2504 Fitzgerald 34F, consigned by Rippling Rock Hereford Farm, Blanchester, sold to Alex Smith.

Trail, Okla. | Nov. 2 Auctioneer: Dustin Layton Reported by: Colton Pratz Lots Gross Average 36 bulls $141,000 $3,917 29 females $59,925 $2,066 65 total $200,925 $3,091 6 comm. females $9,400 $1,567 5 semen units $1,000 $200 TOP BULL LOTS $7,000 — P&R Advancer L 961G DOB 1/30/2019, by P&R Advancer L 663D, sold to Webb Cattle, Watonga (¾ interest). $6,000 — P&R Advancer L 9003G DOB 1/14/2019, by P&R Advancer L 418B, sold to Redgate Ranches, Waynoka (¾ interest). $6,000 — P&R Advancer L 989G DOB 3/20/2019, by P&R Advancer L 522C, sold to Webb Cattle (¾ interest). $5,500 — P&R Advancer L 939G DOB 1/18/2019, by P&R Advancer L 663D, sold to Redgate Ranches (¾ interest). $5,250 — /S Mandate 99010 DOB 1/2/2019, by /S Mandate 66589 ET, sold to Davison & Sons, Arnett (¾ interest).

Harvie Ranching

Olds, Alberta | Nov. 7 Auctioneer: Ryan Dorran Reported by: Kevin Murnin Reported in Canadian Funds

Burns Farms

Pikeville, Tenn. | Nov. 7 Auctioneer: Dustin Layton Reported by: Tommy Coley Lots 82 bulls

95 94 94 94 93 95 93

Lots 1 bull 76 females 77 total 61 embryos

Gross Average $345,200 $4,210

TOP BULL LOTS $21,000 — BF Sensational 7G ET DOB 1/5/2019, by UPS Sensation 2296 ET, sold to Dudley Bros., Comanche, Texas.

Gross Average $30,000 $30,000 $845,200 $11,121 $875,200 $11,366 $80,700 $1,323

TOP BULL LOT $30,000 — Pick of the 2020 bull calf crop Sold to TSR Cattle Co., Elkton, S.D.; John W.

Pérez Cattle Co. ___________________________ Purple Reign Cattle Co. ____________________ Rees Bros. Herefords ______________________ Roth Hereford Farm _______________________ South Dakota Hereford Assn. _______________ Wheeler Farms Joint Production Sale _________ WMC Cattle Co. ___________________________

94 95 94 94 94 93 93

Schmidt & Sons, Pipestone, Minn.; and Walsh Farm, Murdock, Minn. TOP FEMALE LOTS $37,000 — Harvie Ms Medonte 236D DOB 2/25/2016, by Harvie Cool Water ET 190B, sold to Venture Livestock, Carstairs; and a February heifer calf, by Harvie OVHF Empower ET 5F, sold to Ye Ole McDonalds Farm, Grand Rapids, Mich. $32,000 — Harvie Ms Firefly ET 19F DOB 1/20/2018, by CRR 719 Catapult 109, sold to MC Squared, Saskatchewan; and a February heifer calf, by Harvie Streamline ET 200D, sold to Ehlke Herefords, Townsend, Mont. $31,000 — Harvie Ms Firefly ET 47H DOB 2/3/2020, by Harvie OVHF Empower ET 5F, sold to Storey Hereford Ranch, Bozeman, Mont. $30,000 — Harvie Ms Unique ET 130G DOB 2/18/2019, by NJW 79Z Z311 Endure 173D ET, sold to Medonte Highlands Polled Herefords, Orillia, Ontario, and Roots & Wings Farms, Gravenhurst, Ontario. $26,000 — Harvie Ms Gwen 88D DOB 2/6/2016, by Kanimbla Full Bottle H117, sold to Kim McConnell, Calgary; and a February heifer calf, by H RW All In 7165 ET, sold to Edenburn Family Farm, Penfield, Ill. $24,000 — Harvie Ms Firefly 84F DOB 1/30/2018, by KJ BJ 719Z Truman 695D ET, sold to Turkey Feather Ranch, Ada, Okla. $22,500 — Harvie Ms Firefly 269D DOB 3/4/2016, by Harvie Lucky Streak 219B, sold to Six Mile Creek Cattle, Yukon, Okla. $20,500 — Harvie Ms Joan 101C DOB 2/12/2015, by TH 71U 719T Mr Hereford 11X, sold to Southern Cattle Co., Marianna, Fla.; and a March heifer calf, by E 332A Hometown E124, sold to Norbak Herefords, Denmark. $20,000 — Harvie Ms Firefly ET 75G DOB 2/6/2019, by NJW 79Z Z311 Endure 173D ET, sold to Ottawa Valley Hereford Farms, Olds. $19,500 — Harvie Ms Firefly ET 35Z DOB 1/26/2012, by NJW FHF 9710 Tank 45P, sold to Irish Creek Farms, Ontario; and a February heifer calf, by H RW All In 7165 ET, sold to Dowbiggin Marketing, Manchester, United Kingdom. $18,500 — Harvie Ms Unlimited 132B DOB 2/21/2014, by Harvie Dan T-Bone 196T, sold to Torch View Cattle Co., White Fox, Saskatchewan; and a February heifer calf, by Harvie OVHF Concept ET 245F, sold to Ottawa Valley Hereford Farms. $18,000 — Harvie Ms Firefly 55C DOB 2/2/2015, by TH 71U 719T Mr Hereford 11X, sold to Remitall West Polled Herefords, Olds, and Wooden Shoe Farms, Blackfoot, Idaho. $17,500 — Harvie Ms Firefly ET 300Y DOB 2/19/2011, by NJW FHF 9710 Tank 45P, sold to Norbak Herefords; and a March heifer calf, by Harvie Captain ET 170F, sold to Arthur Polled Herefords, Alida, Saskatchewan. $17,000 — Harvie Ad Ms Unique 137C DOB 2/16/2015, by MHPH 521X Alliance 203A, sold to Medonte Highlands Polled Herefords; and a February heifer calf, by NJW 135U 10Y Hometown 27A, sold to Genetica Triple FFF, Tepatitlan, Mexico.

SALE SUMMARY (Sales reported in this summary occurred during the 2020-21 fiscal year.) SALES

SALE TYPE Consignment Production Month Total 20/21 YTD Hereford.org

BULLS

FEMALES

TOTAL

Number

Lots

Average

Lots

Average

Lots

Gross

Average

5.00 16.00 21.00 86.00

6.00 513.75 519.75 1,483.33

$8,742 $4,391 $4,441 $4,516

164.50 382.00 546.50 2,884.00

$3,473 $4,400 $4,121 $4,759

170.50 895.75 1,066.25 4,367.33

$623,800 $3,936,470 $4,560,270 $20,423,664

$3,659 $4,395 $4,277 $4,676

Wheeler Farms Joint Production Sale Chickasha, Okla. | Nov. 7 Auctioneer: Matt Sims Reported by: Colton Pratz Lots 4 bulls 40 females 44 total

Gross Average $10,100 $2,525 $113,300 $2,833 $123,400 $2,805

TOP FEMALE LOTS $7,500 — SFCC Moirai 1921 ET DOB 3/6/2019, by T/R BPF Americanclassic 561CET, consigned by Sims Family Cattle Co., Edmond, sold to Morgan Thompson, Baton Rouge, La. (½ interest). $6,800 — SFCC Karma 1924 ET DOB 3/9/2019, by T/R BPF Americanclassic 561CET, consigned by Sims Family Cattle Co., sold to Johnny Webber, Anadarko (½ interest). $5,000 — MCS 6964 Gena 1923 ET DOB 3/9/2019, by R Leader 6964, consigned by MCS Cattle Co., Elgin, sold to Express Ranches, Yukon. $4,250 — WF Belle B919 DOB 9/30/2014, by KJ 471T Mandan 704Z ET; and an October heifer calf by SR TKC 2018 Catapult 7081 ET, sold to Six Mile Creek Cattle, Yukon. $4,000 — WF KCL D29 Vickie Lynn 619G DOB 2/18/2019, by Spearhead X51 Commander D29, sold to Express Ranches. $4,000 — WF Miss Graycee G199 DOB 1/28/2019, by Churchill Sensation 028X, sold to Starnes Family Cattle Co., Ft. Payne, Ala.

Mohican West

Laurel, Mont. | Nov. 9 Auctioneer: Joe Goggins Reported by: Kevin Murnin Lots 42 bulls

Gross Average $162,120 $3,860

TOP BULL LOTS $9,500 — Mohican Playbook 4G DOB 1/24/2019, by NJW 160B 028X Historic 81E ET, sold to Clifford Farms, Cynthiana, Ky. $7,250 — TDP Recharge 87G DOB 2/21/2019, by Boyd 31Z Blueprint 6153, sold to Phil Allen & Son, Antimony, Utah. $6,250 — Mohican Bank Note 7G DOB 1/26/2019, by Boyd Ft Knox 17Y XZ5 4040, sold to Phil Allen & Son. $6,250 — Mohican Blue 98G DOB 3/1/2019, by Mohican Blueprint 69B, sold to Yellow Horn Farm, Custer. $6,000 — Mohican 4013 38G DOB 2/9/2019, by Innisfail WHR X651/723 4013 ET, sold to Glenlees Polled Herefords, Arcola, Saskatchewan.

Barber Ranch

San Saba, Texas | Nov. 11 Auctioneer: Dustin Layton Reported by: Colton Pratz Lots 71 bulls

Gross Average $450,250 $6,342

TOP BULL LOTS $25,000 — BR Catapult G013 ET DOB 8/28/2019, by CRR 719 Catapult 109, sold to George W. Knox Estate, Midland (¾ interest). $13,000 — BR Made To Order 9022 DOB 2/1/2019, by BR Made To Order E012 ET, sold to Charles Hoppe, Gause. $12,000 — BR 5520 Catapult 9213 DOB 11/5/2019, by BR Catapult 5520 ET, sold to H Ranch, Channing. $10,500 — BR Sensation 9014 DOB 1/17/2019, by UPS Sensation 2296 ET, sold to GKB Herefords, Waxahachie. $9,000 — BR D594 Bennett 9060 DOB 2/28/2019, by KCF Bennett B716 D594, sold to GKB Herefords. $9,000 — BR Hi Flyer 9212 DOB 11/1/2019, by BF 109 Hi Flyer 4208 ET, sold to Lonnie Wells, Lake Placid, Fla.

continued on page 94...

January 2021 |

...Sales Digest continued from page 93

$8,500 — BR E012 Made To Order 9021 DOB 1/29/2019, by BR Made To Order E012 ET, sold to Lonnie Wells. $8,000 — BR Bennett 9028 DOB 2/5/2019, by KCF Bennett B716 D594, sold to Bull Creek Ranch, Sterling City. $8,000— BR Validated 9215 DOB 11/12/2019, by EFBEEF BR Validated B413, sold to AK Brangus, Park Hill, Okla. $8,000— BR 6701 Sooner 9156 DOB 7/3/2019, by BR Sooner 6701 ET, sold to Atlas Farms, Grandview. $7,750 — BR 5520 Catapult 9216 DOB 11/18/2019, by BR Catapult 5520 ET, sold to Bull Creek Ranch. $7,500 — BR Joe Burreaux 9152 DOB 6/23/2019, by BR Sooner 6701 ET, sold to Larry Brewster, Abilene. $7,500— BR D594 Bennett 9059 DOB 2/28/2019, by KCF Bennett B716 D594, sold to GKB Herefords. $7,500— BR 4030 Hutton 9093 DOB 3/25/2019, by BR Hutton 4030ET, sold to Corporron Acres, Schulenburg. $7,500— BR Long Range 9218 DOB 11/23/2019, by NJW 76S 27A Long Range 203D ET, sold to O H Triangle Ranch, San Angelo. $7,500— BR E044 Special Order 9217 DOB 11/22/2019, by BR Special Order E044 ET, sold to Christopher Grotegut, Dawn.

Mill Creek Ranch

Alma, Kan. | Nov. 11 Auctioneer: Justin Stout Reported by: Alex Acheson Lots 16 bulls 11 females 27 total 2 flushes 6 embryos

Gross Average $44,450 $2,778 $29,150 $2,650 $73,600 $2,726 $10,150 $5,075 $2,100 $350

TOP BULL LOT $6,500 — MCR Validated Domino 9135 ET DOB 2/18/2019, by EFBEEF BR Validated B413, sold to Sam McClendon, Sumrall, Miss. TOP FEMALE LOTS $5,750 — MCR Validated Dominet 9130 ET DOB 2/17/2019, by EFBEEF BR Validated B413, sold to Reed Polled Herefords, Clifton. $4,500 — MCR Validated Dominet 9123 ET DOB 2/16/2019, by EFBEEF BR Validated B413, sold to Bowling Herefords, Blackwell, Okla.

Rees Bros. Herefords

Morgan, Utah | Nov. 13 Auctioneer: Butch Booker Reported by: Clint Brightwell Lots Gross Average 36 bulls $113,500 $3,153 20 females $38,550 $1,928 56 total $152,050 $2,715 14 comm. females $21,600 $1,543 TOP BULL LOTS $7,100 — RB Leader 21G DOB 3/9/2019, by R Leader 6964, sold to Stan Lewis, Lehi. $5,500 — RB Leader 116 29G ET DOB 3/13/2019, by R Leader 6964, sold to Kirt Richins, Henefer. $5,000 — RB Hytek 37G DOB 3/16/2019, by Mohican Hytek 426C ET, sold to J Reverse J Cattle Co., Morgan. TOP FEMALE LOTS $2,500 — RB Miss LC 962G DOB 4/11/2019, by PWF Last Chance P124 ET, sold to Wooden Shoe Farms, Blackfoot, Idaho. $2,500 — RB Miss LC 934G DOB 3/14/2019, by PWF Last Chance P124 ET, sold to C&C Ranch, Smithfield.

| January 2021

Big League Genetics Waukomis, Okla. | Nov. 14 Auctioneer: Online Reported by: Colton Pratz

Lots Gross Average 2 bulls $40,750 $20,375 44.5 females $273,700 $6,151 46.5 total $314,450 $6,762 5 embryos $2,500 $500 TOP BULL LOTS $26,000 — 77 Potency 8F 63G DOB 12/1/2019, by R Landmark 4386, consigned by Double Seven Ranch LLC, Ft. Cobb, sold to Burns Farms, Pikeville, Tenn., and 4B Herefords, Hennessey (½ interest). $14,750 — 77 Mr Landmark 7F 68G DOB 12/1/2019, by R Landmark 4386, consigned by Double Seven Ranch LLC, sold to Momma Tried Ranch, Ft. Cobb (½ interest). TOP FEMALE LOTS $40,000 — BR SHF Prime Design 5042 9345 DOB 3/16/2019, by EFBEEF BR Validated B413, consigned by Birdwell Ranch, Kingfisher, sold to Sandhill Farms LLC, Haviland, Kan. $25,000 — BR Validated B413 5022 0175 DOB 3/10/2020, by EFBEEF BR Validated B413, consigned by Birdwell Ranch, sold to Kyle Henson, Weir, Miss. $18,250 — 77 Miss Ellison 60D 17G DOB 1/17/2019, by SHF Ellison 167Y E149; and a November heifer calf, by Loewen Grady B42 G15 ET, consigned by Double Seven Ranch LLC, sold to C&L Herefords, Ixonia, Wis. $8,750 — Spearhead Anodyne Girl F51 DOB 10/12/2018, by Gerber Anodyne 001A, consigned by Loewen Herefords, Waukomis, sold to David Schrammel, Orlando; and an October heifer calf, by Loewen Genesis G16 ET, sold to Randy Ward, McAlester (½ interest). $10,250 — 77 Miss Drumline D256 12A 33F DOB 1/29/2018, by SHF Drumline 001A D256, consigned by Double Seven Ranch LLC, sold to Shaw Cattle Co. Inc., Caldwell Idaho; and a December heifer calf, by R Landmark 4386, sold to Paul & Bette Slayton, Bedford, Pa. $8,000 — Loewen Miss F6 C776 H14 ET DOB 2/18/2020, by KCF Bennett Homeward C776, consigned by Loewen Herefords, sold to Barnes Herefords, Cedartown, Ga. $8,000 — 77 Miss Homerun Z27 16E DOB 1/14/2017, by 77 Loewen C&L Homerun 33N 72Z, consigned by Double Seven Ranch LLC, sold to Duff Cattle, Hobart.

Mid-Atlantic Fall Bonanza

Harrisonburg, Va. | Nov. 14 Auctioneer: Dale Stith Reported by: Tommy Coley Lots Gross Average 1 bull $2,200 $2,200 56 females $128,450 $2,294 57 total $130,650 $2,292 1 comm. female $1,700 $1,700

TOP FEMALE LOTS $5,300 — DR MRF Home Cookin C34 F45 ET DOB 2/18/2018, by KCF Bennett Homeland C34, consigned by Dunrovin Farm, Crozet, sold to Double J Farm, Earlysville; and a March bull calf, by UPS Sensation 2504 ET, sold to Mohican Polled Hereford Farms, Glenmont, Ohio. $4,550 — DR Home Cookin C34 F78 ET DOB 2/16/2018, by KCF Bennett Homeland C34, consigned by Dunrovin Farm, sold to Double J Farm; and a March heifer calf, by DR Butts Guts And Goggles, sold to Lucky Star Farm LLC, Culpeper. $4,300 — OCFV Gloria On Target DOB 3/14/2015, by PCR Target 312A, consigned by Oak Creek Farm of Virginia, Unionville, sold to James Eastep, Mt. Jackson; and a March heifer calf, by OCFV Hammer 3001 52C, sold to Clinton Kidd, Pearisburg. $4,000 — Church View Patty 120C DOB 1/27/2015, by MSU York 20Y ET, consigned by Church View Farm Inc., Millersville, Md., sold to Howlin Hounds Farm,

Columbia; and a January heifer calf, by Boyd 31Z Blueprint 6153, sold to Fountain Valley Farm, Westminster, Md. $3,500 — OCFV Future Investment 07H DOB 4/4/2020, by OCFV Hammer 3001 52C, consigned by Oak Creek Farm of Virginia, sold to American Heritage Family Farm, Warrenton. $3,500 — TRCC Lucy DOB 2/2/2020, by BBF Complete Trust A16, consigned by Lazy B Farm, Bridgewater, sold to American Heritage Family Farm.

South Dakota Hereford Assn.

Brookings, S.D. | Nov. 14 Auctioneer: Chisum Peterson Reported by: Alex Acheson Lots Gross Average 24 females $66,650 $2,777 14 steers $23,200 $1,657 TOP FEMALE LOTS $7,700 — LP Stella 013 ET DOB 4/10/2020, by UPS Sensation 2296 ET, consigned by Lane Peterson, Highmore, sold to Dakota Border Boys, Herreid. $5,100 — Blacktop Meg 050 DOB 2/19/2020, by NJW 79Z Z311 Endure 173D ET, consigned by Blacktop Farms, Mitchell, sold to Heezen Ranch, Wessington Springs. $4,500 — SQCF 523 Pearl Hart 016 DOB 5/3/2020, by STCC SHR Sniper 525 ET, consigned by Stenberg Herefords, Colman, sold to Grace Herefords, Humboldt. $3,750 — SQCF 33Z Just A Dream 012 DOB 3/20/2020, by JDH Victor 719T 33Z ET, consigned by Stenberg Herefords, sold to Natalie Marshall, Mitchell. $3,400 — ESF 41 Gloria 095 DOB 5/1/2020, by CSC 8Y Powell 41, consigned by Eggers Southview Farms, Sioux Falls, sold to Cooper Olawsky, Beresford.

B&D Herefords

Claflin, Kan. | Nov. 17 Auctioneer: Justin Stout Reported by: Joe Rickabaugh Lots 40 bulls 14 females 54 total

Gross Average $151,650 $3,791 $40,100 $2,864 $191,750 $3,551

TOP BULL LOTS $10,500 — B&D L1 Domino 9333 ET DOB 2/6/2019, by CL 1 Domino 215Z, sold to Carmichael Herefords, Meadow, S.D. $10,000 — B&D L1 Domino 9362 ET DOB 2/28/2019, by CL 1 Domino 215Z, sold to Lonnie Brummer, Cawker City. $6,500 — B&D Double Your Miles 9328 ET DOB 2/6/2019, by C Double Your Miles 6077 ET, sold to Bryce Garner, St. John. $6,000 — B&D Advance 9319 DOB 2/7/2019, by HH Advance 6065D, sold to Kim & Jim Cerny, Narka. $5,500 — B&D L1 Domino 9381 DOB 3/9/2019, by B&D L1 Domino 3111 ET, sold to Rex Schultze, Osborne.

Largent and Sons Kaycee, Wyo. | Nov. 19 Auctioneer: Joe Goggins Reported by: Kevin Murnin Lots 85 bulls 9 females 94 total

Gross Average $402,250 $4,732 $17,400 $1,933 $419,650 $4,464

TOP BULL LOTS $16,500 — L3 Desert Toro 996 DOB 4/17/2019, by OR TP Desert Prime, sold to C V Ledbetter & Son Inc., Okmulgee, Okla. (¾ interest). $10,000 — NL Desert Toro 966 DOB 4/10/2019, by OR TP Desert Prime, sold to Moore Ranch, Hulett.

$9,500 — L3 Junior 934 DOB 3/29/2019, by 4T L3 Junior 3024, sold to Ott Ranch, Reed Point, Mont. $9,500 — TP Desert Prime 945 DOB 4/2/2019, by OR TP Desert Prime, sold to Reno & Sons Inc., Gillette. $9,000 — L3 Desert Toro 982 DOB 4/14/2019, by OR TP Desert Prime, sold to Moore Ranch. $8,000 — L3 Desert Toro 9014 DOB 4/29/2019, by OR TP Desert Prime, sold to Empire Ranch, Moorcroft (¾ interest). $8,000 — TP. Mr Prime 984 DOB 4/12/2019, by OR TP Desert Prime, sold to Case Ranch, Mertzon, Texas. $7,750 — L3 Desert Toro 006 DOB 8/18/2019, by OR TP Desert Prime, sold to Empire Ranch. $7,500 — ML Desert Toro 978 DOB 4/14/2019, by OR TP Desert Prime, sold to Dunmeier Ranches, McFadden (¾ interest). $7,500 — L3 Desert Toro 998 DOB 4/18/2019, by OR TP Desert Prime, sold to Dunmeier Ranches (¾ interest).

Pérez Cattle Co.

Navasota, Texas | Nov. 21 Auctioneer: Cody Lowdernan Reported by: Colton Pratz Lots 30 bulls

Gross Average $151,000 $5,033

TOP BULL LOTS $7,750 — PCC 2025 109Z Hutton 9197 ET DOB 4/3/2019, by NJW 73S 980 Hutton 109Z ET, sold to Ryan Aschenbeck. $7,500 — PCC 4006 6105 Ribeye 9170 ET DOB 3/14/2019, by PCC 36A Ribeye 6105 ET, sold to Debault Livestock. $6,250 — BAR S Mr 725 9101 DOB 3/7/2019, by BAR S LHF 796T Mr 6964 725 ET, sold to Toy Johnson. $6,000 — PCC 5063 8Y Homegrown 9176 ET DOB 3/23/2019, by NJW 73S W18 Homegrown 8Y ET. $6,000 — PCC 6002 49C Mighty 9186 DOB 4/2/2019, by NJW 79Z 22Z Mighty 49C ET, sold to Gray Gallagher. $6,000 — PCC 7035 747 BAR S 9201 DOB 5/5/2019, by BAR S Mr 509 747, sold to Michael Galles.

Roth Hereford Farm

Windsor, Mo. | Nov. 21 Auctioneers: Dale Stith, Jesse Bolin, Gene Steiner Reported by: Joe Rickabaugh Lots Gross Average 16 bulls $58,400 $3,650 121 females $485,000 $4,008 137 total $543,400 $3,966 202 embryos $48,250 $239 415 semen units $4,660 $11 TOP BULL LOT $7,500 — RHF 6964 Work 0026H ET DOB 2/7/2020, by R Leader 6964, sold to Levi Roth, Windsor, and Lacys Polled Herefords, Drexel. TOP FEMALE LOTS $15,000 — RHF 71I My Gem 8094F DOB 8/29/2018, by DRF JWR Prince Victor 71I; and a September heifer calf, by /S Mandate 66589 ET, sold to Stone Ridge Manor, Gettysburg, Pa., and White Hawk Ranch Inc., Marietta, Ga. $13,500 — RHF 8Y Rose Garden 4067B ET DOB 9/2/2014, by NJW 73S W18 Homegrown 8Y ET, sold to Mohican West, Laurel, Mont. $12,100 — RHF X51 Rose Bouquet 7018E ET DOB 1/14/2017, by KCF Bennett Revolution X51, sold to WMC Cattle Co., Wasola; and a January heifer calf by NJW 73S W18 Homegrown 8Y ET, sold to Green Meadow Farms, Jasper, Ind.

Hereford.org

$10,600 — RHF D1 Eyes For You 8007F DOB 1/5/2018, by MPH Z311 Rampage D1, sold to Hull Livestock, Springville, Iowa; and a January heifer calf, by F Final Test 722, sold to Mary Kay Lacek, Canby, Md. $10,500 — RHF 106A Dozen Roses 8033F ET DOB 1/21/2018, by MHPH 521X Action 106A, sold to Amy Phillips, Richmond; and a January heifer calf, by /S Mandate 66589 ET, sold to Doyle Devening, Fieldon, Ill. $7,900 — RHF 100W Jade 6008 3010A DOB 1/5/2013, by NJW 73S M326 Trust 100W ET, sold to Brian Mundy, Independence; and a January heifer calf, by R Leader 6964, sold to Cedar Creek Farms, Donalds, S.C. $7,750 — RHF 6964 Leading Rose 8081F ET DOB 3/20/2018, by R Leader 6964; and a September heifer calf, by NJW 76S P20 Beef 38W ET, sold to Clifford Farms, Cynthiana, Ky. $7,500 — RHF 657D Melody 8008F DOB 1/6/2018, by Churchill Gunpowder 657D ET, sold to Calvin Abele, El Dorado; and a January heifer calf, by MPH Z311 Rampage D1, sold to Church View Farm Inc., Millersville, Md.

Heart of America Hereford Assn.

Shelbyville, Ill. | Nov. 22 Auctioneer: Cody Lowderman Reported by: John Meents Lots Gross Average 3 bulls $9,500 $3,167 29 females $75,450 $2,602 32 total $84,950 $2,655 2 comm. females $2,400 $1,200 2 steers $1,925 $963 TOP BULL LOT $3,500 — JLH 43 Victor 1913 DOB 5/29/2019, by TH 60W 719T Victor 43Y, consigned by J Lidy Herefords, Jewett, sold to Marc Beuther, Lebanon. TOP FEMALE LOTS $5,000 — MF Lady Of Stud 3618 DOB 5/10/2018, by MF Wrangler Stud 3412,

Hereford.org

consigned by Moffett Farms, Decatur, sold to Darin Rosenthal, Raymond; and a May heifer calf, by MF Revolution 495 7715 ET, sold to Gaithers Herefords, Moweaqua. $3,500 — AR CEP BNT Iris 121G ET DOB 11/5/2019, by LCC Back N Time ET, consigned by Apple Ridge Farms, Salem, and Perry Farms, Tower Hill, sold to Colton Peterson, Roanoke. $3,500 — TJ 26X Bonnie 918 DOB 4/22/2019, by ADR RST 743 Time Bandit 26X ET, consigned by Tjardes Farms, Gibson City, sold to Lucas Pruson, Farina. $3,500 — EF BH 02T KT E15D ET DOB 10/8/2016, by NJW 98S R117 Ribeye 88X ET, consigned by Noah Benedict, Dewey, sold to Tiernan Polled Herefords, Stuart, Iowa.

Nebraska Hereford Assn. Broken Bow, Neb. | Nov. 22 Auctioneer: Matt Lowery Reported by: Alex Acheson

Lots Gross Average 11 females $27,100 $2,464 17 steers $35,700 $2,100 TOP FEMALE LOTS $4,100 — BAR M 410 Miss Throttle 2027 DOB 4/1/2020, by Churchill Throttle 534C ET, consigned by Persons Bar M Herefords, Hordville, sold to Emarie Bowman, York. $3,500 — DJ Miss Full Throttle 007 DOB 3/8/2020, by UPS Full Throttle 5430 ET, consigned by Kracke Herefords, De Witt, sold to Kaycee Nelson, Anselmo. TOP STEER LOTS $3,800 — EF Hernando H81 ET DOB 3/13/2020, by KJ BJ 58Z Contender D56 ET, consigned by Eric Frenzen, Fullerton, sold to Atlynn Witthuhn, Callaway. $3,600 — BAR M Domino 2030 DOB 4/8/2020, by JCS 88X Domino 7286 ET, consigned by by Persons Bar M Herefords, sold to Weston Stemick, Pierce.

$3,500 — BNT Nate 04 DOB 2/29/2020, by AMC 0103 10Y Town Hall 1D, consigned by Brooke Tracy, Wellfleet, sold to Kaycee Nelson.

Able Acres

Wingate, Ind. | Nov. 28 Auctioneer: Cody Lowderman Reported by: John Meents Lots 2.25 bulls 31 females 33.25 total 6 steers

Gross Average $11,500 $5,111 $94, 050 $3,034 $105,550 $3,174 $7,550 $1,258

TOP BULL LOT $7,300 — AA HRD Donovan 015 DOB 1/24/2020, by C Double Your Miles 6077 ET, sold to Kyndall Williams, Mt. Gilead, Ohio (¾ interest). TOP FEMALE LOTS $6,000 — GG AA Double Up 918G ET DOB 3/23/2019, by C Double Your Miles 6077 ET, consigned by Greives Herefords, Otterbein, sold to James Bernard, Grand Ridge, Ill. $5,500 — AA Georgina 846 ET DOB 1/28/2018, by AH JDH Cracker Jack 26U ET, sold to Clinkenbeard Farms & Sons, Edwardsport; and a March heifer calf, by Grassy Run Mountaineer 5015, sold to Lurkins Polled Herefords, Greenville, Ill. $5,400 — SHO Miss Lady Max 28D DOB 4/3/2016, by SHF Ultra Max R117 U71, consigned by Sturdy Hereford Outlet, Rochester, Ill.; and a January heifer calf, by Rem-West Dorbay Milan 129A, sold to Daniel E. Minnick & Family, Logansport. $5,300 — AA PRF Dina 090 DOB 3/26/2020, by CHEZ Divergent 505C ET, sold to Kyndall Williams.

Purple Reign Cattle Co. Toulon, Ill. | Nov. 29 Auctioneer: Online Reported by: John Meents

Lots Gross Average 11 females $122,350 $11,123 9 embryos $4,053 $450 TOP FEMALE LOTS $38,000 — Purple Raven 88H ET DOB 5/3/2020, by CRR About Time 743, sold to Rodney Rooker, Perkins, Okla. $25,000 — Purple Bindi 87H ET DOB 5/2/2020, by UPS Sensation 2296 ET, sold to Kathryn Coleman, Modesto, Calif. $13,500 — Purple Princess 110H ET DOB 5/25/2020, by UPS Sensation 2296 ET, sold to Hardy Edwards, Winterville, Ga. $10,000 — Purple Abbey 70H ET DOB 4/14/2020, by CRR About Time 743, sold to Maddie O’Leary, Weatherford, Texas. $8,500 — Purple Sugar 55H DOB 3/29/2020, by Purple RGR Moonshine 104E, sold to Robert Spaulding, Villa Ridge.

Stay up-to-date with sales results To follow the latest results from Hereford sales across North America, visit Hereford.org and click on the “Marketing” tab to locate the “Sales Results” page. Click on the eye icon under the “Details” column for more in depth results.

January 2021 |

New Members The Hereford World welcomes new members who joined the American Hereford Association June 1, 2020, through Oct. 31, 2020. ALABAMA

Ambus Miniature Hereford Farm Maurice Smith, Henagar William Brooks, Hueytown Burroughs Point Ranch Calvin Burroughs, Buhl Kimberly Cecchi, Wilmer Choctawhatchee Trace LLC Lindsey Brannon, Hartford Double R Farms LLC Carol Pullman, Vinegar Bend Henderson Farms Reginal Henderson, McCalla Scott Payne, Moundville Jimmy Johnson, Quitman Kalona Farms Taylon Simpson, Jemison Park's Family Farm Ashley Lewis, Union Springs Jordan Perdue, Bremen Quail Valley Farm LLC Ricky Cleveland, Oneonta R2 Red Brahmans Richard Ray, Centreville Windy Hill Herefords Marcus Shumack, Castleberry ARIZONA

Tom and Jackie Drysdale, Scottsdale Queen Creek Cattle Group Dane Chaffee, San Tan Valley ARKANSAS

Todd Allen, Van Buren B&B Farms John Cox, Glencoe Carter Farms Sara Carter, Dierks Crooked Creek Ranch Michael “Todd” Rawe, El Paso Davidson Farm and Rust April Davidson, Cave City EllieO Farm Linor Thomas, Mena Lance Halford, Batesville Hood Holler Homestead Robin Hood, Springdale Kathy Hughes, Bismarck Kelly O'Brien, Paris SA Farms Spencer and Ashley Greene, Pangburn Megan Welch, Dierks CALIFORNIA

2LCattle Dewayne and Tracy Lynch, Bakersfield Aspin Cattle Co. Justin Aspin, Ramona Chad Cockayne, Morgan Hill Cynmel International Group Jorge Carmona, Whittier Garbani Ranch Show Victoria Mellott, Descanso Mike Machado, Placerville Stan's Custom Discing Stanley Miranda, Mariposa Teresa Taylor, San Miguel Wise Ass Ranch Jane and Jim Miller, Newcastle COLORADO

Crazy R Ranch Brennan and Micah Reeder, La Junta Double Diamond M Livestock Alex and Jane Miller, Brighton Farthing Ranch Kevin Farthing, LaSalle Grace Bar None Homestead Khloe Burge, Ault Lone Tree Cattle LLC Randy Hatch, Eaton Aubree Lujan, Peyton

Novinskie Family Farm Charles Novinskie, Glade Park Rockin MBP Ranch Michael and Brittany Petrilena, Keenesberg Rocky Ridge Herefords LLC Mathew Dent, Ft. Collins St Louis Cattle Co. Chad St Louis, Yoder Christy Staab, Wellington DELAWARE

Bodine Farms James Bodine, Hartly FLORIDA

Maryluz Agudelo, Citra Alexander Mini Herefords Cindy Alexander, Labelle Circle H Ranch David and Patricia Haffner, Lake City Double Gemini Ranch Diana Yawn, Defuniak Springs Faulkners Mini Herefords Craig Faulkner, Venice Ben Gilbert, Chipley Gene and Cecilia Smith, Havana Worley Farms Dustin Worley, Graceville GEORGIA

CCM Farms LLC Chelsea Pulsifer, Ft. Valley Circle B Cattle Co. Rick Benson, Tifton Coke Hunter Farms Pete Iodice, Jefferson Jose Diego Gutierrez, Buchanan Hames Farms Andy Hames, Chickamauga Terry McMillian, Dry Branch Mountain View Farm JoAnn Bell, Lafayette Roller Cattle Michael Roller, Sylvania Phil Sutton, Lula William Thigpen, Flowery Branch Kelly Weathersbee, Chester Michael Weathersbee, Chester Tom Weathersbee, Chester IDAHO

Christensen Genetics Seth Christensen, Weston Tyler Wabel, Kuna ILLINOIS

Alexander Family Herefords Courtney and Todd Alexander, Milledgeville Parker and Angie Bane, Towanda Meteer Farms William Meteer, Blue Mound Joyce O'Brien, Amboy Fred Ripberger, Sidell INDIANA

Nathan and Cordelia Bowman, Peru Gard Beef Cattle Dale Gard, Lynn Hege Grand Herefords Mark Hege, Columbus Susan Kirts, Lafayette LCA Farms Jonathon Kirkman, Bloomfield Matlock Farms David Matlock, Mitchell Brant and Lorinda McCord, Winchester Matt Smith, Bloomington Twisted S Mini Ranch Daniel and Madelyn Short, Vincennes Brent Weller, Garrett

| January 2021

IOWA

4R Herefords Mindy Rose, St Olaf Black Farms Willis, Deb, Colton and Lindsay Black, Chariton Boyert Cattle Jared Boyert, Pleasantville Ducommun Cattle Co. Jaden Ducommun, Larrabee Hullinger Hereford Ranch Randy Hullinger, Corydon Roxanne Johnson, Ames Jeff Keester, Long Grove KTH Equine & Miniature Cattle Kaleb Heyer, Rock Rapids Travis Lautner, Indianola Malcom Meadows John Wilkins, Malcom Mentink Cattle Co. Mason Mentink, Lake Park Millers Miniatures Ron Miller, Emerson Mini Diamond Cattle Matthew Pals, Hospers Peters Herefords Jarod Peters, Dysart Rolwes Farm Joe Rolwes, Farley Rudkin/Jensen Miniature Herefords Joey and Christopher Rudkin, Rhodes Dan Sampson, Council Bluffs Jason Sieren, Keota Alexandrea Swanton, Bryant KANSAS

Julia Dean, Ft. Scott Greg Knisley, Cherryvale Kenneth and Denise Melvin. Onaga KENTUCKY

Alan Abney, Paris Bear Pen Farm Rick Tyra, Campton Byers Bros. Kevin Byers, Nicholasville Crown L Herefords Michael and Chantel Langfels, Paris John Daniels, Ashland Dream Acres Farm Ronald Smith, Wilmore Harmon Family Farms Mitch Harmon, Carlisle Hickory Creek Cattle Farm Brad Conder, Springfield Denny Markwell, Lawrenceburg McDavid Homestead Farm Thomas Grubb III, Webbville Moonlit Ridge Farm Jamie Mattingly, Chaplin Vicki Rogers, Eubank Snowy Mountain Farms Eric Latham, Albany Songbird Valley Farm David Logsdon, Falls of Rough Sturgeon Creek Alex Wilson, McKee Triple A Cattle LLC Zack Nall, Clay Willow View Farm Brandie Holcomb, Lancaster Windy Ridge Farm Jim Bradley, Wallingford LOUISIANA

2H Cattle Co. Willie Hurst, Greensburg Lisa Arnett, Slaughter Cain Farms LLC Walter Cain, Addis Dobson Angus Farm LLC John Dobson, Chestnut

Fauntleroy Show Cattle Brandon Fauntleroy, Bush Growing M Cattle Austin MIller, Iowa Hidden Hills Gerald Sibley, Greensburg JNB Farms Billy Henry, Church Point KH Cattle Co. Keli Hayden, Holden Kluka Farms Phillip and Letha Kluka, Independence Lynn White Herefords Lynn White, Monterey Martin & Miller LLC Cindy MIller, Baton Rouge P&T Cattle Co. Patrick Ivey, Prairieville Johnny Rowland Jr., Dubberly S & S Farm Colton Strickland, Kentwood Southern Cross Enterprises Gwen Richard, Branch Krystal Wiltz, Deridder MARYLAND

Belle Aisling Farm Lee and Ellamarie Brown, Jefferson Kinder Creek Farm Sarah Campbell, Mt. Airy Knightly Point Farms Christopher Wilson, Easton Misty McCallister, Pylesville Newport Valley Farm Gilbert Bowling, Charlotte Hall Strawbridge Herefords Steven Strawbridge Sr., Forest Hill Tracy Vandergriff, Hollywood MICHIGAN

Chez Des Cox Ranch Michael and Ann Marie Cox, Fenton Dillingham Farms Dan Dillingham, Richmond Courtney Duckert, Metamora Brian Goodhue, Metamora High Ranch Herefords Leon Brinkhuis, Hopkins Donald Huntley, Attica Lost River Farms Christopher McArther, Hillsdale Maple Ridge Farm Dave Radmann, Carney Maple Ridge Farm Ruth Routhier, Carney Newaygo County CTC FFA Renee Schweitzer, Fremont North Entry Farm Steven and Lisa Holombo, Chassell Rose Creek Farm Andrew Sumerix, Lachine MINNESOTA

Cody Bergstrom, Ponsford Jolene Cornell, Hines Genoch Farms Ross Genoch, Menahga Holicky Herefords Jerre Holicky, Le Center John Holmgren, Motley K&W United Calenn Heppner, Blaine Lone Ranger Cattle Co. Jonathan Landaw, Glencow Pautz Bros. Farm Malachi Pautz, Webester Porter Hereford Cattle Rodney and Katy Porter, Carlton S-CO Shorthorn Farms Beau Steuart, Hastings Adam St. Germain, Winnebago

MISSISSIPPI

Bakers Brahman Farm Marye Will Baker, Louisville Double C Farm Scott and Judy Carter, Brooklyn HM Cattle LLC Beau Greene, McComb Keller Cattle John Keller, Meridian Midsouth Miniature Herefords Alan Niblett, Olive Branch Trent Moak, Summit Poindexters Ponderosa William Poindexter, Corinth Rafter L Farms Joe and Tammatha Lee, Lumberton Redemption Acres Jane Fineburg, Lucedale Richmond Hollow Farms Joshua Rakestraw, Hickory Flat Sandy Creek Farms Steven Collier, Glen John Sisson, Philadelphia Spring Creek Farm Ron Gavin, Soso Triple J Farms LLC Jerad Sims, Booneville MISSOURI

Bugtussle Farm David or Daphne Greenlee, Sullivan John Burden, West Plains Cedar Creek Cattle Co. Paul Wrigley, Clinton Parker Dorsey, Raymore Stephanie Gordy, Arbela Hickory Hill Cattle Co. LLC Samuel Lehr, Arebela Lantrip's Miniature Herefords Michael Lantrip, Bonne Terre Lazy 2 R Mini Herefords Tresa Ryan, Fair Grove Palme Acres Farms Douglas Palme, Wright City Dennis Shockley, St. James Stellar Farms Sarah Williams, Verona Kenton Teague, Willard Brandon White, Marionville Wommack Farms Matt Wommack, Buffalo MONTANA

Lark Hill Farm Mini Herefords Barbara Memmott, Cascade Kayla Lowry, Anaconda Mill Iron Ranch Patrick and Sarafina Claeys, Ekalaka Mitchell Ranch John Mitchell, Dillon Peterson Bros. Kevin Peterson, Livingston Wilson Hereford Ranch Patrick and Mindi Wilson, Trout Creek NEBRASKA

A&M Cattle Aaron and Morgan Ehlers, York Barreras Family Farm Anthony Barrreras, Blair Boettcher Ranch Wyatt Boettcher, Spencer Camas Valley Farms Matthew Rhodes, Tobias Carson Herefords Jory Carson, Lynch Heart 4 B Ranch Allison and Ben Bishop, Douglas Dustin and Mary Jane Lewis, Palmyra Merlin Weber Jr Trust Skyler Weber, Albion Sisco Farms Whitney Sisco, Burchard Howard Taylor Jr., Omaha Hereford.org

NEW JERSEY

Greg Sussek, Chester NEW MEXICO

A/G Family Farm Debbie Armstrong, Folsom NEW YORK

BenzWick Acres Edward Benziger and Shanna Pickwick, Stuyvesant Emilly Hammond, Otego Laurdom Cattle Co. Dominic Gullow, Bovina Center Mitten Rock Farm Drew Olsen, Stony Point Brittney Noto, Holland Spring Valley Farm David Duncan and Jenna Ohradzanski, Worcester Sweeney Homestead Sarah Sweeney, Le Roy NORTH CAROLINA

Jeff Bass, Oxford Cheryl McCoy Correll, Cleveland Four Seasons Farms James Davis, Mars Hill John Henry Landford Jr., Bessemer City Quail Ridge Farm LLC Mark Brewer, Rutherfordton Swift Farms Keith Swift, Elon OHIO

Drake Show Cattle Todd Drake, Salem Grass Fed Acres Charles Homan, Tipp City Anthony Haynes, Hamilton JCT Herefords Jim Timmons, Burton Krotzer Farms Kayla Krotzer, Kansas Corbin and Victoria Ledley, Marysville Michael and Teresa Love, Uhrichsville LT Livestock Lance Troyer, Sugarcreek Mr and Mrs McCoy's Little Hereford Farm Michael McCoy, Monroeville Power Tower Acres David Liebhart, Mansfield Rock Spring Miniature Herefords Shellie Henderson, Scio Rose Hill Farm Christine Barnhart, Scio Rustic Ridge Mini Herefords Jamie McAfee, Scio Scott Farms Matt Scott, Belmont Shoemaker Cattle Haley Shoemaker, Salem OKLAHOMA

5 J Land and Cattle Co. Walter Johnson, Dill City Arnold and Cynthia Frost Arnold Frost, McLoud Katsy Atkins, Rose Cross P Farms Adam Pace, Vici Richard Foster and Jamie McDonald, Broken Arrow Hale Farms Ryan Hale, Billings Hat Top Herefords Zachry Pogue, Duncan Heartland Herefords LLC Doug Presgrove, Purcell Jamm Co. LLC Josh Rauscher, Stillwater Douglas and Kateland Jett, Shawnee Kiss/Hill Farm Royce Johnson, Coweta O'Hara Family LLC Bert O'Hara, El Reno Shelly Ogle, Henryetta

Hereford.org

OK Angus Ranch Richie Oakes, Taloga Puckett Plantation Jimmy and Kira Puckett, Broken Arrow Roy and Emily Reece, Shawnee Kaley Semrad, Stillwater Jackie Stewart, Orlando TG Cattle Tony Gore, Tuttle Three Creeks Ranches Texoma LLC Chris and Heather Smith, Soper Thomas Walraven, Coyle Z2A Farms Mike and Megan Biswell, Bristow OREGON

Bybee Farms Cary Bybee, Lebanon Alycia Mason, Vale Pimm Farms Inc. Kelsey PImm, Halsey Ryan Schirmer, Jefferson Eric Setniker, Dallas PENNSYLVANIA

Browers Farm Branden Brower, McClure Cedar Glen Farms LLC Kyle Beaver, MIllerstown Alexander Cowden, Hickory Haines Farming and Meat Processing Brieannan Haines, Gibbon Glade Hardin Farm LLC John Hardin, Malvern Hartland Farms PA Zachery Hart, Ft. Loudon High Valley Farm Dustin Anderson, Coudersport HNM Farms Nicole Chipego, Noxen Randy Hubschmidt, Bryn Mawr Langenbach Farm Paul Langenbach, Benton Pleasant View Dairy Cattle LLC Debbie Laffey, Cochranville Redd Hott Cattle Co. Charles Hottle, Dry Run Clark Ritchie, Bethel Park Stoney Lane Farm Brent Hoover, Glenrock Storm Farms Nicholas Storm, Lehighton White's Farm Country Acres Dan White, Jermyn SOUTH CAROLINA

Moo Cow Farms LLC Tiffany Craft, Simpsonville Southern Exposure Plantation Athena Irland, Hugers SOUTH DAKOTA

Chantel Nelson, Wallace Dakota Border Boys Ashley Hasper, Herreid Hotchkiss Ranch Herefords Ty Hotchkiss, Reva Kopfmann Livestock Samantha Kopfmann, Woonsocket Claresa Kuhlman, Humboldt Misfit Ranch Roland and Noreen Young, Mitchell Pat and Lori O'Dea, Midland Brian Schnoor, Parkston Allen Scott, Howes TENNESSEE

Blazin Red Farm Laverne Herr, Madisonville Brazelton Livestock Vanessa Brazelton, Elora Brigadoon Farm Beth Burns, Pikeville C & R Farms Ricky Smith, Manchester Chapman Cattle Co. LLC Ryan Chapman, Nunnelly Cool Breeze Farm Chase Thompson, Fairview

Brad Davis, Knoxville Keesler Farms Inc. Larry Keesler, Palmyra Lazy Creek Farm Jacqueline King, Athens Lowe Cattle Co. JP Lowe, Nashville Neu-South Farm Phyllis Southerland, Limestone Jason Potts, Christiana Water Valley Farm Travis Webb, Danridge Williamson Farms Jennifer Williamson, Lynnville TEXAS

3B Cattle Co. David Billings, Katy 4N Cattle Buffy Nehring, Lorena 4S Farms LLC Casey Shires, Denison 5L Livestock and Cattle Co. Johnny LaLonde, Kermit 5W Miniature Herefords Justin Wendt, Decatur 6Kuehlers Miniature Cattle Ranch Laura and Ron Kuehler, Groom Jett Adams, Anna B2K2 Enterprises LLC Ben Koonce, Bertram BAD Ranches Audra Denniston, West Stacy and Lauri McGee, Bronson Bar S Ranch Scott Shinn, Ben Wheeler Bella Stella Vineyard Farm LLC Peter Thieme, Winnsboro Blazer Land and Cattle Chris Richardson, Hempstead BMB Lil Wolfpack Brandon and Monica Boehm, Sherman Box H Cattle Cody Hughes, Roscoe Brumley Creek Ranch Mark Granberry, Heath Emily Buttlar, Boerne Carl Ranch Robert Carl, Ennis Circle 3 Ranch April Estrada, Mission Coronado Ranch Adrian Coronado, Victoria Cow Creek Farms LLC Andrea Grisham, Dublin D&R Family Farm Robert Martin, Lumberton Donnell Ranch James Donnell, Fowlerton Double Beard Miniature Herefords Randy Beard, Wiergate E.L.F. Ranch HWY 77s Steven Edwards, Victoria Matthew Eaton, Montgomery James Edwards, Victoria Flat Broke Ranch Gary and Beth Gann, Greenville Erica Flores, Wells Flying J Farm Jimmy George, St. Jo Fred Wallace Ranch Anna Beth Packer, Wildorado Leander Frey, Rising Star GKB Herefords Gary and Kathy Buchholz, Waxahachie Good Shepherd Farm Donald and Debbie Whinery, New Boston Gruben Cattle Wilber Gruben, Rotan Gustafson Minis Allen Gustafson, Wichita Falls GwT Farms Cindy Everette, Palacios H2S Farms Susan Hemmi, Schulenburg Hanna Ranch Matthew Hanna, Dallas

Happy Valley Ranch Inc. Rick Reeves, Hallsville Hooton Herefords Stephanie Hooton, Naples Hugh Johnson Ranch Hugh Johnson, Liberty Hill Jacobs Ranch Jerel Jacobs Sr., Apple Springs JLS Cattle Co. John and Logan Smith, Crawford KB Land and Cattle Co. Kate Bell Keierleber, Forney Laid Back Acres Lisa Greer, Hempstead Courtney LaSalle, Orange Delma LaSalle, Orange Layne Cooper Cattle Co. Layne Cooper, Ivanhoe Lazy B Farm Samantha Ferrebee, Shelbyville Lindigrin Cattle Co. Jeff Lindigrin, Rockwall Lohr Farms Jon Lohr, Como Lone Star Sunsets Herefords David Mikulenka, Victoria Matthew Marder, Mineola McCullough Ranch Benjamin McCullough, Wimberley Donnie McGaughey, Halletsville Steven Mirrer, Cleveland Caleb Mitchell, Gilmer MJD & KAD Mini's Matthew Dixon, Florence Mr & Mrs James Hurst Autumn Hurst, Pearsall Stephen Nuckles, Briggs Gary Nutt, Carthage Ulysses Ortega, Port Arthur Oyster Creek Acres LLC Shawn Cummins, McKinney Kristy Henry Parker, Alvin Red Mare Ranch Jared Walker, Bremond Rise N Shine Ranch Pamela Lee, Belton Rocking L Paul Looney, Mineral Rocking S Cattle Co. Tanner Smith, Floydada Cynthia Rollins, Honey Grove Romar Ranch Ronnie Cantu, Rhome Brian Roper, McKinney Russell Shorthorns Robby Russell, Brownwood Richard Smith II, Katy Stuart Farms Jeffrey Stuart, Waskom Thomas Lacy, Ft. Worth Kyle Taylor, Nolan Sherra Thomas, Harwood Tilton Land & Cattle Travis, Tanner and Tom Tilton, Cleburne TimberRose Ranch Timothy Markowicz, Fredericksburg Triple B Ranch Norman Barnes, Midway Two C Livestock Ron Welper, Shallowater Vista Bonita Ranch David Saenz, Laredo Waggoner Farm Troy Waggoner, Ravenna Wild C Ranch Molly Cummings, Daingerfield UTAH

Bar Ranch Morgan Rushton, Lapoint Bar S Cattle Co. Jorgen Swenson, Spanish Fork Carson Westwood, Circleville M&B Miniature Herefords Julianne Mooris, Bear River City Landon Owens, Heber City

Susan Roberts, Leeds Swinging J Land and Livestock Jayden Gunnell, Hyrum VIRGINIA

4 Era Hereford Farm Stephen Nester, Max Meadows Anderson Farms Timothy Anderson, Crockett Back 4o Mini Herefords Mark and Lindsay Reynolds, Covington Broad Creek Farm Beth and Monte Atkins, Greenville Griffin Ranch Steve Griffin, Nottoway Morris Cattle Co. Stephen Morris, Fredricksburg Mortenson Cattle Co. Shane Mortenson, Catlett RODAMACHPA Farm Todd and Charlotte Christian, Amelia Roseview Cattle Farm Stephen Sifford, Goldvein The Farm at Mason Timothy Falls, Woodville WASHINGTON

BCO Family Farm Louise Walton, Clayton Dennis and Heather Birdsall, Torrington Jay and Kory Hedrick, Ione Hereford Valley Homestead Evan Robertson, Wilkeson McIntosh Minis Charles and Alex McIntosh, Ellensburg WEST VIRGINIA

A-Z Family Farm Michael Fasouletos, Kingwood Clearview Farm Brian Everhart, Martinsburg Deepwell Farms LLC Christopher Groves, Canvas Dixon-Mason Farm Erika and Jeffrey Pesarsick, Morgantown Joe and Hannah Ferrell, New Martinsville N2 Farms Jared Nutter, Letart Shelton Farms Jason Shelton, Kearneysville Will Wiley, Winfield WISCONSIN

Clearry Farms Colin Cleary, Shullsburg Elliott Stock Farm Gary Elliott, Springbrook Frenchcreek Rolling Acres John Hoover, Curtiss H&H Cattle Farm Brent Hopp, Brandon John and Tammy Halverson, Vesper M and L Ranch Lara Simmons, Bristol Marti Family Farm Paul Marti, Albany Red Road Ranch Brittany Reid, Spencer Hideaway Ranch Tim and Blake Buck, Miranda MacDonald, Cato Voortland Farms Dustin and Melissa Ver Voort, De Pere WYOMING

Charles Birky, Fromberg Cherokee Mini Herefords James Phillips, Saratoga 251 Adams Lane John Leroux, Cody Simply Show Cattle Shae Townsley, Riverton CANADA

Harold Oddan, Maidstone, Saskatchewan January 2021 |

HEREFORD SEEDSTOCK SECTION ALABAMA

Total Performance Based on a Strong Foundation of Working Mothers

Coyote Ridge Ranch

1975 E. Roosevelt Rd. • El Nido, CA 95317 Gino Pedretti 209-756-1609 Mark St. Pierre 209-233-1406 Gino Pedretti Jr. 209-756-2088

18300 C.R. 43 LaSalle, CO 80645

Jane Evans Cornelius 970-371-0500

Hampton and Kay Cornelius 970-396-2935

www.coyoteridgeherefords.com

Ernst Herefords Marshall Ernst Family Windsor, CO 80550 970-381-6316 www.ernstherefords.com – and on Facebook BULL SALE – MARCH 2021

Glynn Debter, Perry Debter or John Ross Debter 205-429-4415 or 205-429-2040 4134 County Hwy 30 • Horton, AL 35980 debterfarm@otelco.net

At Atkinson Stockyards LLC in Atkinson, NE

The Mickelson Family P.O. Box 2689 Petaluma, CA 94953 707-481-3440 Jim 707-396-7364 Bobby JMMick@sonic.net sonomamountainherefords.com

Randy & Kelly Owen Red, White, and Black: Dixieland Delight Angus, John & Randa Starnes Hereford Production Sale Office: 256-845-3936 1st Sat. in May John: 256-996-5545 Roland Starnes: 706-601-0800 High Cotton Bull Sale 553 Randy Owen Dr. NE October 2021 Fort Payne, AL 35967 www.tennesseerivermusic.com cattle@tennesseerivermusic.com

High Altitude

PAP Tested

H e r e f o r d

R a n c h

Grace Wystrach

HC 1, Box 788 • Elgin, AZ 85611 520-456-9052 Located 7 miles west of Hwy. 9 on Hwy. 82

Karl & Gail Blagg Graham & Kasey Blagg P. O. Box 1645 Grass Valley, CA 95945 Karl 916-531-3443 Graham 530-913-6418 Ranch 530-265-9395

Brandon Theising 805-520-8731 x1203 P.O. Box 1019 805-358-2115 cell Simi Valley, CA 93062-1019 brandon@pwgcoinc.com www.pwgcattle.com

Steve Lambert Family 2938 Nelson Ave. Oroville, CA 95965 Cell 530-624-5256

lambertranchherefords.com McDougald Family 559-822-2289

ECATTLE I MCOMPANY ER

Tom and Cindy Weimer P.O. Box 1197 • Susanville, CA 96130 530-254-6802 • 530-260-0416 mobile weimercattleco@citlink.net www.weimercattleco.com

Morrell Ranches Registered Herefords & Angus

Barry, Carrie and Bailey Morrell 5640 Co. Rd. 65 Carrie Cell 530-218-5507 Willows, CA 95988 Barry Cell 530-682-5808

or commercial breeder

Matthew Murphy 4360 Bronte Ln. Douglasville, GA 770-778-3367 Keene Murphy 770-355-2192

Polled Herefords

1968 Burton’s Ferry Hwy. Sylvania, GA 30467 Jim 912-863-7707 912-690-0214 cell www.thompsonherefords.com

IDAHO

Guy and Sherry Colyer – 208-845-2313 Guy cell – 208-599-0340 Kyle cell – 208-250-3924 Katie cell – 208-599-2962

Robert and Rita Weitzel 16662 Rd. 25 Dolores, CO 81323 970-882-2286 www.hangingwherefords.com

R AN CH

Don Shrieve, Manager 2351 Vineyard Rd. • Roseville, CA 95747 916-397-7661 cell • 916-771-0175 Fax djshriev@gmail.com www.wintunranch.com

Bulls for Sale at Private Treaty Excellent Replacement Heifers

DANIELS HEREFORD RANCH

COLORADO High Altitude Registered Horned Herefords is

Dan 208-339-2341 Follow us on Facebook Teresa 208-339-2340 DanielsHerefordRanch Rex 208-766-2747 danielsherefordranch@yahoo.com

KUBIN HEREFORD RANCH Line One Breeding

James T. Campbell Our Goal

1350 N. 2100 W. Malad, ID 83252

George Kubin • 970-323-6249 4535 Hwy. 348 • Olathe, CO 81425

Q uality — Not Q uantity

850 Meadow Ln. • Guffey, CO 80820 719-689-2047 or Cell 719-650-4929

Clark Anvil Ranch Registered Herefords and Salers Annual Sale • Second Wednesday in April

Cline

Registered Herefords

33111 CO – 196 | McClave, CO 81057 719-829-4425 | 719-688 -5410 Stan clineherefordfarms@gmail.com

Ranching in the Colorado Mountains for Over 100 Years! Registered Hereford and Angus Bulls • Replacement Heifers Mike, Ann, Laura and Daniel Leroux, Owners

239 Cattail Bay • Windsor, CO 80550 Office 970-686-7231 • Ranch 970-653-4219 Cell 970-222-6005 mike@lerouxlandandcattle.com • www.lerouxlandandcattle.com

Keith Elkington – 208-523-2286 Layne – 208-681-0765 Brent – 208-523-6461 Eric – 208-881-4014 RANGE READY, PERFORMANCE PROVEN Visitors always welcome.

ELKINGTON POLLED HEREFORDS 5080 E. Sunnyside Rd. • Idaho Falls, ID 83406

“Profitable Real World Cattle”

Tom Robb & Sons POLLED HEREFORDS Registered • Commercial 34125 Rd. 20 N. • McClave, CO 81057-9604 Tom cell 719-688-2334 719-456-1149 • robbherefords@gmail.com

54286 W.C.R. 27 | Carr, CO 80612 Bryan and Linda Sidwell Bryan cell 970-381-0264 Linda cell 970-381-6811 sidwell@ezlink.com

Polled Herefords that calve easily, milk and grow in a working environment. Jack and Colleen Filipowski 208-263-7264 1078 S. Center Valley Rd. Sandpoint, ID 83864

20083 Homedale Rd. Caldwell, ID 83607 Scott 208-850-1329 Kim 208-841-8250 Emilee 208-965-3130 Ben 208-546-2310 www.HoltCattle.com

JBB/AL HEREFORDS

Mrnak Herefords West

| January 2021

Performance Testing Since 1978 • Females for sale at the ranch.

31058 Colyer Rd. Bruneau, ID 83604 www.hereford.com

Commitment to Quality since 1915

morrellranches@yahoo.com

Loren, Terrie, Hunter and Tanner 9728 Blue Mt. Ranch Rd. • Whitmore, CA 96096 775-848-0160 • 530-472-6431 lorenmrnak@aol.com www.mrnakherefordswest.com

1634 M Rd. • Fruita, CO 81521 970-985-2938 • doughallfamilyherefords@aol.com www.hallherefords.com Selling bulls at the U.B.I.A. Performance Bull Test Sale – Salina, Utah, the third Saturday in March

R egistered Polled, Horned Bulls and R eplacement H eifers

Clinton Clark 32190 Co. Rd. S • Karval, CO 80823 719-446-5223 • 719-892-0160 Cell cclark@esrta.com • www.clarkanvilranch.com Registered Herefords 46089 Rd. 208, Friant, CA 93626

Seedstock source for the purebred

Performance and Quality From Grazing Since 1942.

Registered Herefords

CALIFORNIA

559-822-2178

Braford 1983

Square and Round Bermuda Grass Hay

Doug Hall and Family

Mountain View

Manager

The oldest established herd in Georgia.

Polled Hereford 1942 Jonny and Toni Harris 334 K-Ville Rd. Screven, GA 31560 912-586-6585 greenviewfarms@windstream.net

MIKE FUCHS HEREFORDS

Annual Sale • Dec. 2021 at 1 p.m. MST

Jim McDougald,

Greenview Farms, Inc. Winton C. and Emily C. Harris and Family

Since 1980 at 8,000 ft.

Practical 3673 Co. Rd. 14, Del Norte, CO 81132 Proven Mike 719-657+2519 Real World mikefuchsherefords@gmail.com www.mikefuchsherefords.com Cattle

ARIZONA

GEORGIA

Ken and Suzanne Coleman 1271 C.R. 115 Westcliffe, CO 81252-9611

www.colemanherefords.com 719-783-9324 Fax 719-783-2211

James and Dawn Anderson / Bev Bryan 208-280-1505 1973 S. 1500 E. • Gooding, ID 83330 jbbalherefords.com Private treaty bull and heifer sales Herefords Since 1967

Hereford.org

HEREFORD SEEDSTOCK SECTION

Shaw Cattle Co.

Knott Farm

22993 Howe Rd. Caldwell, ID 83607 www.shawcattle.com greg@shawcattle.com

9235 E. Eagle Pass Rd. • Ellisville, IL 61431 Ruth Knott 309-293-2313

Greg: (208) 459-3029 Sam: (208) 880-9044 Tucker: (208) 899-0455 Ron Shurtz: (208) 431-3311

THE BULL BUSINESS

Gene, Lori, Lucas, Logan and Cory Stumpf 473 Gilmore Lake Rd. Columbia, IL 62236

4V RANCH DOUTHIT HEREFORDS 600 S. Lorraine St. St. Francis, KS 67756

Margo Douthit

GENE 618-407-8374 LORI 618-407-0429 LUCAS 618-830-0971

Robert Knott 309-778-2628 Home 309-224-2628 Mobile

Enough cattle to have breeding stock for sale at all times!

785-332-2323 Cell 785-332-4240 4vranch1@gmail.com 4vranchdouthitherefords.com

West Wind Herefords

Neal Ward 673 N. 825 W. • Blackfoot, ID 83221 208-684-5252

Pete Loehr, owner 113 W. Northgate Rd. • Peoria, IL 61614 309-692-6026 • 800-937-BEEF Office • 309-674-5513 Fax

Herd Sires: Remitall Online 122L • MC Ranger 9615 • Trail Boss

Jeff and Kelly Yoder 2356 N 1230 E. Rd. • Edinburg, IL 62531 217-623-5790 • Cell 217-827-5796 jwyoder62@gmail.com

Walter, Megan and Chuck Douthit Downey Land & Cattle LLC 1805 RS 115 Megan 785-332-8575 St. Francis, KS 67756 Chuck 785-332-4034 megan@douthitherefords.com www.douthitherefords.com

ILLINOIS

Since 1919

INDIANA

Grant and Linda McKay and Family 1226 8th Rd. Marysville, KS 66508 785-619-6086 308-470-1190 cell glmherefords@bluevalley.net www.glmherefords.com

Kings, IL 61068

Baker Farms Family Agri-Business Since 1933

1278 E. 20th Rd. Streator, IL 61364 Fred • Debby Sarah • Susan • John 815-672-3491 • Cell 815-257-3491 Fax 815-672-1984

HEREFORDS Dan Bixler 7115 E. 1000th Ave., Newton, IL 62448 618-544-1842 • 618-562-3888 cell insman542002@yahoo.com

Robert 815-562-6391 James 815-562-4946 Malcolm 815-562-5879

NEWBOLD FARMS INC.

11109 N. 50th St. Oblong, IL 62449 Mark Newbold 618-592-4590 • 618-562-3401 Cell

Farm is 1.5 miles west of Sharpsburg, Ill.

Burns Polled Hereford Farm 10124 Michael Rd., Coulterville, IL 62237

Sherwood Burns 618-443-2007 618-521-3678

Kent Burns 618-443-6279 618-521-3199

Cattle for sale at all times

Paquette Hereford Ranch Andrew Paquette 1725 East 3400 North Rd. St. Anne, IL 60964 815-671-0589 Andrew apaquette15@gmail.com

Prairie Meadow Herefords 11268 Hobbs Rd. Rochester, IL 62563 Office 217-529-8878 Greg 217-725-7095

Double B Herefords LLC Chase and David Brown 9879 Hackney Rd. Warrensburg, IL 62573 Chase 217-620-9133 cdbrow2@gmail.com

Joe and Lauri Ellis 765-366-5390 Matt and Lisa Ellis 217-712-0635 Phil and Joyce Ellis 765-665-3207

26455 N. 2300th St. • Chrisman, IL 61924 www.efbeef.com • efbeef1@aol.com

Eubank FARMS Eric, Kenin and Kelby Eubank P.O. Box 11 • Oblong, IL 62449 618-562-4211 Cell eeubank@monteaglemills.com

FFarmsleisher

Rich & Michelle Fleisher Knoxville, IL 309-208-8826

Hereford.org

Randy and Jamie Mullinix 997 Twp. Rd. 150E Toulon, IL 61483 309-995-3013 Randy 309-853-6565 • Jamie 309-853-7674 purplereign76@gmail.com • www.purplereigncattle.com

SAYRE HEREFORD FARM Tim and Tracie Sayre Seely, Kendi and Kira Sayre 13188 Virginia Rd. • Arenzville, IL 62611 217-473-5143 sayreherefords@gmail.com

HEREFORDS

Jon E. Herbel 785-324-2430 herbelxp@gmail.com

Since 1944… A respected cow herd and premier Hereford performance bull breeder

G ale L audeman Family

3629 5th Rd. Bremen, IN 46506 Gale, Connie, Todd, Jason, Jennifer, Bryan and Cassie Laudeman Jason’s cell Gale’s cell 574-298-6470 cjlaudy@fourway,net 574-209-6470 www.laudemanfamily.com

2271 C.R. 74 • Quinter, KS 67752 Gordon Jamison 785-299-0441 Daron Jamison 785-650-9639 Devin Sweitzer 785-299-0663 www.jamisonherefords.com

JENSEN BROS. Rob, Kristie, Kylie and Logan 7477 E. 825 N. • Otterbein, IN 47970 765-491-0258 kristielm2001@yahoo.com SHOW STEERS AND HEIFERS FOR SALE!

Bull Sale March 2021

Kevin and Sheila 785-374-4372 Kevin — Cell 785-243-6397 Sheila — Cell 785-262-1116 Box 197 • Courtland, KS 66939 jensenks@courtland.net www.jensenbros.net

IOWA STREAM CATTLE CO. Rod, Sue, Lisa and Sarah Stream 51590 St. Hwy. 14, Chariton, IA 50049 641-774-8124 streamcattle@hotmail.com • www.streamcattle.com Just north of Chariton on State Hwy. 14

Alex and Mariam Mih P.O. Box 2, Chanute, KS 66720 620-431-3917 • albear76@yahoo.com Doug Pearish 620-473-3179 • 620-212-0038 mobile Dale Beecher Breeding cattle for economically relevant traits and performance.

Annual Sale

4th Monday in March Jan R. 785-482-3383 Arden 785-466-1422 Box 8 • Dwight, KS 66849 jakoleen7@gmail.com www.oleenbrothers.com

Nate and Courtney Wirtjes

9272 Freeport Rd. • Durand, IL 61024 815-629-2441 • Cell 815-871-9118 • wirtjes2@msn.com Visitors always welcome • Member of The Offense

20161 Saline Rd. Lucas, KS 67648

Bulls • Females • Semen • Embryos

31554 Delta Ave. Manning, IA 51455 P.O. Box 305

(712) 653-3678 wieseandsons@gmail.com www.wieseandsons.com

KANSAS

10272 S. Forsse Rd. • Falun, KS 67442 www.oleencattleco.com oleencattle@hometelco.net Glenn 785-826-0870

Chuck 785-452-2961

Brandon 785-452-8148

Kevin and Vera Schultz Cell 620-546-4570

Andy, Bryar & Emersyn Fleisher Knoxville, IL 309-582-4633

HAPP HEREFORDS Cattle for sale anytime at the farm, private treaty. Call or stop by to check them out.

Curtis, Tobie, Erica and Ethan Kesling 1918 W. Delaware Rd. Logansport, IN 46947 574-753-3193

Jim Behrends & Leonda Markee • Kim & Liz 29014 E. C.R. 1000 N. • Mason City, IL 62664 217-482-5470 PERFORMANCE HEREFORDS • Visitors Always Welcome

HERBEL “Straight Station Line Ones”

Cows for sale at all times.

OAK HILL FARM Darrel and Anna Behrends

dab3741@cassblue.com • www.ohfherefords.com Gary and Debbie McConnell Box 253 Kincaid, IL 62540 217-237-2627 Gary’s cell 217-827-2761

Douglas E. Gerber 5324 State Rd. 227 S. • Richmond, IN 47374-9425 765-935-5274 Cell • 765-220-1070 douglas@gerbercattle.com • www.gerbercattle.com

Chris and Janell Happ 23817 Meridian Rd. Mendota, IL 61342 Chris’s cell 815-823-6652 happ84@yahoo.com www.happherefords.com

Tyler and Hannah Schultz 620-546-1574

Eric, Cindie, Cassie and Krista Allscheid 8052 Andy Rd. • Waterloo, IL 62298 618-939-5376 • Cell 618-593-9642 soph@htc.net www.ShingleOaksPolledHerefords.com

Stephens Stephens Trailer Sales Hereford Eby Aluminum Livestock Farm P.O. Box 168 • Taylorville, IL 62568 Mark, Katie and Kayla Stephens 217-825-7913 Cell mark_stephens46@yahoo.com Danny Stephens, Trailers • 217-824-2815

2048 280th Ave., Haviland, KS 67059 www.sandhillfarms.com Annual Production Sale • 4th Saturday in March Stop by for a visit anytime.

Dean and Danny 29111 B Keene Rd. • Maple Hill, KS 66507 785-256-4643 • 785-256-4010 Danny cell 785-383-2493 Located 13 miles west of Topeka on I-70, Keene/Eskridge exit then 3 miles south

Schu-Lar Herefords, LLC “ Y O UR B R A ND O F HE R E F O R D ” SCHUMANN

367 Hwy. 40, Lecompton, KS 66050 • 785-887-6754 brycegina@sunflower.com

LARSON

508 Rockfence Pl., Lawrence, KS 66049 • 785-843-5986 schular@sunflower.com

January 2021 |

HEREFORD SEEDSTOCK SECTION

info@springhillherefords.com • www.springhillherefords.com

MISSISSIPPI 1616 John Shirk Rd. • Taneytown, MD 21787 Ray 443-871-4917 • ray.howes64@gmail.com Cyndy 443-871-6657 • clhowes@aol.com Herdsman: Billy Widerman 410-984-2961 • widermanwilliam@yahoo.com

Umberger Polled Herefords Greg Umberger 3018 U Rd. • Rozel, KS 67574 620-527-4472 Cell: 620-923-5120 gregumberger@yahoo.com www.umbergerpolledherefords.com

Michelle and Jacob Wolfrey and Melissa Grimmel Schaake 3859 Federal Hill Road • Jarrettsville, Maryland 21084 410-692-5029 • GGSC@grimmelfarms.com www.grimmelgirlsshowcattle.com

417-425-5659 Menzies Cattle Co. LLC

Eric, Jr. 417-860-7151 Herman Nunely and Family 204 Co. Rd. 994 • Iuka, MS 38852 Cell 662-279-5136 Home 662-423-3317 leaningcedarherefords@gmail.com

Registered Polled Herefords

Kevin and Marsha Wiles Farm 301-371-4652 Cell 301-788-1147 paintedviewfarm@comcast.net Middletown, MD 21769

SCH Polled Herefords

HEREFORDS

BOTKIN POLLED

Samuel C. and Linda Hunter • 301-824-4771 13651 Newcomers Rd., Hagerstown, MD 21742

Robert, Carol and Susan Botkin

1999 Walnut Hill Rd. Lexington, KY 40515 859-271-9086 859-533-3790 Cell shane4413@windstream.net

SPHHerefords@outlook.com

MONTANA

Typeface — Medici Script Medium

CURLEW Cattle Company 26 Years Line 1 Genetics

Bulls for sale in the spring.

MICHIGAN Don and Tammy Sims Colton and Brittany Sims Ross and Amber Parker

W7048 C.R. 356 • Stephenson, MI 49887 Glenn Hanson, Sr. 906-753-4684 Glenn Hanson, Jr 906-630-5169 “Cattle made for the North in the North”

Ranch 662-462-5885 Don 662-284-9410 Colton 662-415-5885

122 Co. Rd. 358 Burnsville, MS 38833 donaldksims@hotmail.com

MISSOURI

MINNESOTA

Owners: M.D. and Al Bonebrake

AMBLIS

Brad, Carla, Clay, Clint, S C Caleb and Cooper HEREFORD FARMS 612 Debra Ln. Elizabethtown, KY 42701 Cell 270-668-7126 Fax 270-735-9922 bchambliss@priorityapproval.com

Eric & Kami 417-737-0055

Joe McGuffee 601-672-0245 103 Earl McGuffee Rd. Ryan McGuffee 601-668-1000 New Hebron, MS 39140 ryanmcgu@bellsouth.net www.mcguffeeherefords.com Bobby Singleton 615-708-1034

Herd Sires: LJR 95N Wallace 63W, KCF Bennett Sensation D508, KCF Bennett York G377 and SCH Revolution Z72 C12

Cattle for Sale at All Times

6077 Helena Rd. • Mays Lick, KY 41055 Charlie 606-584-5194 • Blake 606-375-3718 www.boydbeef.com

D K

Howard Moss 895 Whitetail Rd. Whitehall, MT 59759 406-287-9947

DUTTON HEREFORDS 190 Sunnyside Ln. Gold Creek, MT 59733 Dean 406-288-3330 Cory 406-288-3563 Registered bulls and commercial heifers for sale

Mark, Della, Lacey and Jane’a Ehlke P.O. Box 178 Townsend, MT 59644

James Henderson, Herdsman 417-588-4572 • Springfield, MO

David and Lorie Kitchell Family Matthew and Darci, Dawson Kitchell 3471 State Hwy. 200 • Ada, MN 56510-9260 701-799-7690 • www.dakitchfarms.com

406-266-4121 Cell 406-439-4311 info@ehlkeherefords.com • Registered Hereford Bulls • Replacement Heifers • Market Calves www.ehlkeherefords.com

Feddes Herefords Modest Birth Massive Meat 2009 Churchill Road Manhattan, Montana 59741

Jerry and Shelly Delaney & Family 2071 C.R. 101 • Lake Benton, MN 56149 507-368-9284 • 507-820-0661 Jerry Cell jdh@delaneyherefords.com • www.delaneyherefords.com

TUCKER STOCK FARMS

BULLS ALWAYS FOR SALE

Les Krogstad 3348 430th St • Fertile, MN 56540 218-945-6213 • kph@gvtel.com www.krogstadpolledherefords.com

Darin Krogstad 16765 Welch Shortcut Welch, MN 55089 651-485-0159

Jack and Tresha Holden 3139 Valier Dupuyer Rd. • Valier, MT 59486 406-279-3301 406-279-3300 Ranch • 406-450-1029 Mobile www.holdenherefords.com

Straight Line One Cooper Holden Genetics

J BarSinceE1898 Ranch

H arding Bros. Herefords

Larry and Donna Clemons Cody and Colt 78255 Hwy. 1077 Folsom, LA 70437 Farm 985-796-5647 Fax 985-796-5478 hornedherefords@msn.com

2477 N.W. Main St. • Coon Rapids, MN 55448 We welcome your visit! Doug and JoAnn Bryan and Marytina Bradley and Brigitte

EAST SIDE FARM Registered Polled Herefords

Jay and Shelly Stull

10718-A Liberty Rd. Frederick, MD 21701 301-898-8552 www.eastsidehereford.com

| January 2021

763-755-4930 763-389-0625 612-720-1311

Marvin and Everett Harding Rt. 2 • Ridgeway, MO 64481 660-872-6870

Arvid and Linda Eggen 406-895-2657 Box 292 • Plentywood, MT 59254 jbare@nemont.net

Jay-De Lorrie

HIGH PRAIRIE FARM Lester and John Schafer 64664 170th St. Buffalo Lake, MN 55314 320-833-2050

MARYLAND

100

“The Best in Line 1 Breeding”

BULLS AVAILABLE AT PRIVATE TREATY.

LOUISIANA

eastsidehereford@comcast.net Visitors welcome!

2.4 mi. E of 7 Hwy

32505 E. 179th St. Pleasant Hill, MO 64080 816-540-3711 • 816-365-9959 findleyfarms@gmail.com

Dan 406-570-1602 drfeddes@msn.com Tim 406-570-4771 tfeddes@msn.com www.feddes.com

Holden Herefords

Rod Findley

Registered Angus and Polled Herefords John A. Tucker, II 1790 Hidden Valley Lane Hudson, KY 40145 270-617-0301

jmenzies79@gmail.com

Hwy. 28 W. • P.O. Box 753 • Hazlehurst, MS 39083 Ann Zimmerman 601-894-2755 Dayne Zimmerman 704-906-1571 daynez@mindspring.com • www.cranch.com

Painted View Farm

KENTUCKY

Josh Menzies 5667 State Hwy. 38 Marshfield, MO 65706

David and Delores Stump Dan and Kim Schmidt 1128 Hwy. 9 Blue Rapids, KS 66411 Dave 785-556-0124 Dan 785-562-6685

For Sale: Bulls Females Semen

SPRINGWATER

Gregg and Denver Alsup 18 Alsup Ln. Fair Grove, MO 65648 417-766-6801 gailalsup@gmail.com

Journagan Ranch

REGISTERED POLLED HEREFORDS Genetics for Certified Hereford Beef®

POLLED HEREFORDS

Troy Williamson 110 161st St. Garretson, SD 57030 507-597-6221 605-254-7875 Cell twilliamson@alliancecom.net

Chad Williamson 339 91st St. Pipestone, MN 56164 507-825-5766 507-215-0817 Cell springwater@svtv.com

McMURRY CATTLE

A G R I C U L T U R E

Marty D. Lueck, Manager Rt. 1, Box 85G • Mountain Grove, MO 65711 417-948-2669 • Cell 417-838-1482

Fred, Doreen and Rebecca McMurry 2027 Iris Ln. Billings, MT 59102 406-697-4040 406-254-1247 Fax

Squaw Creek Ranch 20 miles east of Billings 406-348-2303 www.mcmurrycattle.com mcmurrycattle@gmail.com

Hereford.org

HEREFORD SEEDSTOCK SECTION NEW JERSEY Richard and Shirley 406-560-8122 Bruce and Tammy 406-544-1536 Kurt and Jessica 406-239-5113 P.O. Box 30055 Gold Creek, MT 59733 bruce@thomasherefords.com

NORTH CAROLINA J. Brent Creech 14926 Taylor’s Mill Rd. Zebulon, NC 27597

AJ Stahoski -Herdsman-

919-801-7561

www.tmfherefords.com tmfherefords@icloud.com

Wichman Herefords

NEBRASKA

1417 Rd. 2100 Guide Rock, NE 68942-8099

NEW MEXICO

Ron 402-756-3462 rnschutte@gtmc.net

www.schutteandsons.net

B&H Herefords

UPSTREAM RANCH

Phil Harvey Jr. P.O. Box 40 Mesilla, NM 88046 575-524-9316 Cell: 575-644-6925 philharveyjr@comcast.net www.bhherefords.com

Annual Bull Sale - First Saturday in February

7 Mill Iron Ranch

45060 Upstream Rd. • Taylor, NE 68879 Brent and Robin Meeks • 308-942-3195

Blueberry Hill Farms Doug Bolte, Manager

A N C P L H ephesians L C

Quality Cattle That Work 48979 Nordic Rd. Spencer, NE 68777

Galen Frenzen and Family Galen Frenzen 50802 N. Edgewood Rd. Fullerton, NE 68638 Galen 308-550-0237 Eric 308-550-0238

Females and club calves for sale private treaty.

Henkel Polled Herefords Pure Station

Polled L1 Dominos

Gene Eric 402-729 -5866 402-239-9838 56095 715 Road • Fairbury, NE 68352 henkelhereford@hotmail.com

Oshkosh, NE 69154 • www.vannewkirkherefords.com Joe: 308-778-6049 • Kolby: 308-778-6230 Quality Herefords Since 1892

VIN-MAR

C A T T L E

Denny and Dixie Hoffman • 406-425-0859 Jason and Kaycee Hoffman • 530-604-5096 Office 308-645-2279 • P.O. Box 287 • Thedford, NE 69166 jason@hoffmanranch.com • www.hoffmanranch.com

JBPolled RANCH Herefords Females that Produce

NEVADA Dennis and Rachel Lee 775-217-2280 dlee6d@gmail.com

Lilla and Woodie Bell P.O. Box 48 Paradise Valley, NV 89426 775-578-3536 Herefords bellranches@gmail.com Dan and Theresa Bell Excelling from range to 775-304-2157 bull test across the West! www.bellranchherefords.com

Don, Skeeter, Kari, Brooke and Bryce P.O. Box 239 • Orovada, NV 89425 775-272-3152 Home • 775-272-3153 Fax 209-479-0287 Cell orovadaherefords@aol.com brumleyfarms.com

Cattle for sale by Private Treaty and at Nebraska Cattlemen’s Classic

GENOA LIVESTOCK

Top Performance Hereford Genetics

P.O. Box 306 • Hyannis, NE 69350 James 308-458-2406 Bryan 308-458-2865 • Bob 308-458-2731

Hereford.org

2:20

LaMoyne and Opal Peters Leslie and Glenda Armstrong Kevin and Renee Grant

Bill King 505-832-4330 505-220-9909 Tommy and Becky Spindle 505-832-0926 P.O. Box 2670 • Moriarty, NM 87035 300 Bulls for sale Annually

Bulls & Females available for sale private treaty

NORTH DAKOTA

14503 91st St. S.W. Wayne 701-523-6368

CHRIS BECK 618-367-5397 BOB AND CAROL COKER: 916-539-1987 OFFICE: 775-782-3336 640 Genoa Ln., Minden, NV 89423 www.genoalivestock.com

Bowman, ND 58623

www.mrnakherefords.com Terry Brent 701-523-6368 701-206-0604

Andy 701-206-1095

Located 5 miles north of Moriarty on Hwy. 41, then 1.5 miles east.

9767 Quay Road O Nara Visa, NM 88430

OHIO

Michael Pérez - 575-403-7970 Kyle Pérez - 575-403-7971 Drew Pérez - 806-640-8340 Info@PerezCattleCo.com

Mohican Polled Hereford Farm 4551 S.R. 514 Glenmont, OH 44628 Conard and Nancy Stitzlein 330-378-3421 Matt Stitzlein 330-231-0708 stitz@mohicanfarms.com

Mohican West

Predictable Genetics

Sheldon Wilson 575-451-7469 • cell 580-651-6000 1545 SR 456 • Folsom, NM 88419

NEW YORK Timothy Dennis 315-536-2769 tdennis@trilata.com 3550 Old County Rd. Penn Yan, NY 14527 Home of F Building Trust 335 Dave Schubel • Phil Keppler

“The Best of Both” Horned and Polled Genetics 7582 S Engleman Rd Grand Island, NE 68803 308-384-0979

616 Pecan Dr. Ft. Sumner, NM 88119

Lavette and Brenda Teeter 2075 Landis Hwy. (NC Hwy. 152) Mooresville, NC 28115 704-664-1947 704-663-1466 Farm

PerezCattleCo.com

Prolific Disposition 402-375-3404 Cell 402-375-9027

Albert Moeller & Sons

575-355-2803 • 575-355-6621

C O.

Vince Bickel 2821 630th Rd. • Gordon, NE 69343 308-282-0416 • vmbickel@gpcom.net www.vinmarcattle.net

2705 Testolin Rd., Fallon, NV 89406

Jack and Bev Beeson Wayne, NE 68787

Triplett Polled Herefords

Will-Via Polled Herefords

cornerstone@plateautel.net www.cornerstoneranch.net

Mobile 402-640-4048 dbolte@telebeep.com

Milk, Muscle, Performance and Weight Outcross Pedigrees Bulls and females always for sale. Visitors always welcome!

Ten miles north of Asheville, N.C., on future I-26 West

James Triplett

CORNERSTONE

1103 S. Grandview Dr. • Norfolk, NE 68701

❤

240 Upper Flat Creek Rd. Weaverville, NC 28787 828-645-9127 cpcfarm@msn.com Sales: Wayne Welch 828-768-3024 Visit our website to see current offering — www.claxtonfarmcattle.com

127 Roseman Ln. • Statesville, NC 28625 704-876-3148 (evening) • 704-872-7550 (daytime) Visitors welcome

859 Romero Rd • Nara Visa, New Mexico Clifford Copeland Cliff Copeland • 575.403.8123 Matt Copeland • 580.336.8284 Alyssa Fee • 731.499.3356

Herd sire: BB 1065 Domino 6081 • Cow herd: Mark Donald and Line 1

Annual Bull Sale Fourth Tuesday in March

C. Porter Claxton Jr.

Bulls and females for sale private treaty

From I-80 exit 48 west of Sidney, Neb. south 1 1/4 miles, west 1 mile, south 3/4 mile

Jim Bob Burnett 205 E. Cottonwood Rd. Lake Arthur, NM 88253 Cell: 575-365-8291 burnettjimbob@gmail.com

upstreamranch@gmail.com www.upstreamcattle.com

Burl and Doug McMillan 210560 CR U • Gering, NE 69341 970-326-8391 burl_mcmillan@yahoo.com

Lowell and Carol 402-589-1347

Farm LLC

www.wichmanherefords.com

Registered bulls and females for sale by private treaty. Proven bloodlines, longevity, performance, functional justin@wichmanherefords.com Justin and Carmen Wichman P.O. Box 29 406-350-3123 cell Moore, MT 59464 406-538-8997 home

11021 Ryan Rd. Medina, NY 14103

585-798-4088 SK Herefords Office Between Buffalo and Rochester 8 miles off I-90 716-560-4480 Phil Keppler Private Treaty Sale 585-798-4309 Dave Schubel Commercial Bred Cows and Bulls

3100 Sportsman Park Rd. Laurel, MT 59044 Phone/Fax 406-633-2600 Terry Powlesland 406-670-8529 mohicanw@yahoo.com www.mohicanpolledherefords.com

OAKRIDGE POLLED HEREFORDS Performance Cattle Certified and Accredited

763 W. River Rd. Valley City, OH 44280 330-483-3909

Earl and Cynthia Arnholt oakridge@zoominternet.net

OKLAHOMA Darnell Hereford Ranch

It’s a Family Tradition Raising Straight Miles City

Line 1 Dominos

39722 State Hwy. 34 • Freedom, OK 73842 Sandy Darnell • 580-589-2667 • Cell 580-430-9254

DENNIS RANCH SINCE 1916 22990 E. 2090 Rd. • Terral, OK 73569 REGISTERED AND COMMERCIAL HEREFORDS 580-662-9211 • 580-757-2515 • Cell 940-704-9682

BULLS FOR SALE

January 2021 |

101

HEREFORD SEEDSTOCK SECTION Herd Bulls & Donor Females For Sale Don Moler 100 Bonita Dr. Elk City, OK 73644 580-497-6162

B LUME

HIGH DESERT Cattle Co.

“Your Eastern Oregon Range Bull Source” Registered Herefords and Quarter Horses 541-477-3816 M.T. 541-377-0030 Cori 541-377-3347

M.T. and Cori Anderson 47295 Izee Paulina Ln. Canyon City, OR 97820

REGISTERED HORNED HEREFORDS

“Breeding with the Commercial Cattleman in Mind” P.O. Box 166 • Caddo, OK 74729 Alan Dufur — 580-775-3830

Ken cell 541-403-1044

Flying

Ranch

Mike and Lotsee 19402 W. Hwy. 51 P.O. Box 434 Spradling

Sand Springs, OK 74063

Home 541-576-2431

www.huffordherefords.com

Q M Bill Vandermolen and Family

20016 S. White Ln. • Oregon City, OR 97045 503-650-4613 • Cell 503-789-5713 bill@quickmillfarms.com www.quickmillfarms.com • Registered Polled and Horned Herefords • Performance Tested • Consistent Quality

918-640-7711 918-245-8854

Registered Polled Herefords Pecans flyinggranchss@aol.com

Ralph & Stephanie Kinder, Owners 790250 S Hwy 177 Carney, OK 74832 (405) 714-3101 ralph@headquartersranch.com headquartersranch.com

Cell 541-990-8038 451 N.W. Quarry Rd. Office 541-926-5640 Albany, OR 97321 vollstedtfarms@comcast.net

PENNSYLVANIA Don and Madeline Hennon Sewickley, PA 15143 412-741-2883 Fax 412-741-2883 Robert Glenn, manager 724-748-4303 www.barhfarm.com

580-231-0683

23731 NS 157 Rd. Laverne, OK 73848 Milton 580-273-9494 Van 580-552-1555 van1messner@gmail.com

Rt. 1, Box 69 • Leedey, OK 73654 Cell 405-664-7743 • paul@pandrherefords.com

PandRHerefords.com

VOGEL VALLEY FARMS Registered Polled Herefords • Freezer Beef • Trucks and Parts Custom Farm Toys • Century Bale Feeders

SOUTH DAKOTA Bar JZ Ranches Homozygous Polled Herefords

David and Lynda Bird 45863 Crow Rd. • Halfway, OR 97834 541-742-5436 • Cell 541-403-2828 • bird@pinetel.com

Don, Peg, Seth and Bridget Zilverberg 18542 326th Ave. Holabird, SD 57540 72nd Annual 605-852-2966 Production Sale www.barjz.com Feb. 16, 2021 cattle@barjz.com Bischoff’s Ravine Creek Ranch

42590 Salmon Creek Rd. • Baker City, OR 97814

Bob Harrell Jr. 541-403-2210 Registered Hereford Cattle

Don Schafer 541-403-0008 and

Quarter Horses

Annual Sale First Monday In March

102

Keith, Cheryl, Erin and Matt Fawcett • 605-870-0161 Dan, Kyla, Hollis and Ivy Fawcett • 605-870-6172 Weston, Kristin, Falon and Jensen Kusser www.fawcettselmcreekranch.com

Mark and Mary Kay Frederickson 19975 Bear Ridge Rd. Spearfish, SD 57783 605-642-2139 Cell 605-645-4934

PYRAMID BEEF Bull Sale

First Saturday in December

Nate and Jayna Frederickson Cell 605-254-4872 Shawn and Sarah Tatman 307-673-4381

| January 2021

Gerald and Janelle Bischoff 20025 399th Ave., Huron, SD 37350 605-352-5530 • Cell 605-350-0979 Garret 605-461-1555 • Matt 605-350-0980 ravinecr@santel.net • www.ravinecreekranch.com

Annual Production Sale - 2nd Wednesday in March

8103 Bill Moss Rd. White House, TN 37188 615-672-4483•615-478-4483 Cell billymjackson@aol.com jacksonfarmsherefords.com

“Farming the same land since 1834” Jonathan Cell 865-803-9947

Home 423-346-7304

314 Letory Rd. Wartburg,TN 37887 mudcreekFarms@msn.com Johnny, Tanuja, Jonathan & Justin Dagley Bulls

Ellis & Lovalene Heidel

and Females Available

Hoffman Herefords Horned & Polled Herefords

11341 357th Ave. • Leola, SD 57456 Colin 605-439-3623 • Dorothy 605-439-3250 cmbhoffman@msn.com www.hoffmanherefords.com

Mike Rogan 1662 McKinney Chapel Rd.

Registered Herefords

Jim and Jeannine Bockwoldt 22370 152nd Place, Box Elder, SD 57719 605-923-2366 jbnlivestock@rushmore.com • www.jbnlivestock.com

P.O. Box 492 Portland, TN 37148

Jerry Roberson 615-325-1883

JBN Livestock

Rogersville, TN 37857

-HEREFORD-

423-272-5018

“ALL THINGS CONSIDERED” 423-754-1213 Cell roganfarm@yahoo.com

17309 322nd Ave. Onida, SD 57564 Ken Bieber Family bedrock842002@yahoo.com

Private Treaty Hereford and Angus Bulls – Year Round Contact Brooke 605-769-9992 or Kirk 605-769-9991

Steven Lee 615-799-8085 cell 615-456-6165 5121 Bedford Creek Rd., Franklin, TN 37064 triplelranch@msn.com • sleehereford@gmail.com

www.lllranch.com

LaGrand

Lance Pankratz, owner Office 605-925-7611 Cell 605-359-9221 Angus and Hereford Ranch Home 605-925-4283 Fax 605-925-4354 lagrand@gwtc.net 44130 279th St. www.lagrandranch.com Freeman, SD 57029

Rausch Herefords

America’s #1 Dams of Distinction Cow herd • Private Sales Year-round • Bull and Female Sale Third Monday in February

George and Karen Sprague 85777 Vilhauer • Eugene, OR 97405 541-465-2188 gks@bar1ranch.com • www.bar1ranch.com

Jackson Farms

21115 344th Ave. Ree Heights, SD 57371

14831 Hereford Rd. – Hoven, SD 57450 605-948-2375 Vern • Jerry • Shannon • Joel rauschherf@rauschherefords.com • RauschHerefords.com

140 Morgan Rd., Lafayette, TN 37083 615-804-2221 • coleyherefords@gmail.com www.coleyherefords.com

Registered Polled Herefords

SOUTH CAROLINA

P.O. Box 1057 • Seneca, SC 29679 864-882-1890 • Deryl Cell 864-324-3268 deryl@keeserealtysc.com • Grass Fed Cattle

Jim and Kay Coley and Family

I-29 Bull Run Sale 2nd Saturday in March

HEREFORDS

OREGON

Registered Herefords

Tim and Philip Eggers 25750 476th Ave., Sioux Falls, SD 57104 Tim cell 605-929-6560 Philip cell 605-351-5438

K&B Alvin, Luke and Charlie Vogel 148 Spithaler School Rd. Evans City, PA 16033 724-538-8413

Paul Laubach

Eggers Southview Farms

Frederickson Ranch

Linda Sims

TENNESSEE

Gordon and Thordys Michael and Becky 39462 178th St. 605-224-4187 Frankfort, SD 57440 605-870-0052 605-472-0619 blumeherf@yahoo.com

QUICK MILL FARMS

DURHAM RANCH 3719 S. Coyle Rd. Stillwater, OK 74074 Norm Durham 405-372-7096 njdurhamranch@gmail.com Total Performance Breeder

79337 Soto Lane Fort Rock, OR 97735 ijhufford@yahoo.com

HEREFORDS

Woodard Hereford Farms Since 1945 • Quality Line 1 cattle for sale!

Winn Woodard 615-389-2624 • Phil Spicer 615-351-2810

4948 William Woodard Rd. Springfield, TN 37172

TEXAS

B&C

Cattle Co.

47229 232 St. Colman, SD 57017

Consignment sales and private treaty

Cody Williams, Cell 605-695-0931 Dave Stenberg 605-997-2594 • Cell 605-530-6002 Lindsey Wolles 605-496-2487

Bill or Chad Breeding 1301 N. Lions • P.O. Box 186 Miami, TX 79059 806-868-4661 or 806-570-9554 breeder@amaonline.com

THORSTENSON Hereford Ranch

Bill and Paula Thorstenson 30491 131st St. • Selby, SD 57472 605-649-7940 • Cell 605-845-6108 wpthorstenson@venturecomm.net paulathorstenson@yahoo.com

EAT MORE

BEEF

BARBER Terri Barber 817-727-6107 Jason Barber 817-718-5821 Dale Barber 806-673-1965 Mary Barber 806-930-6917

RANCH Barber Ranch 806-235-3692 Justin Barber 806-681-5528 Brett Barber 806-681-2457

10175 F.M. 3138 • Channing, TX 79018

www.barberranch.com • barberranch@wildblue.net

Hereford.org

HEREFORD SEEDSTOCK SECTION WEST VIRGINIA

NOLAN HEREFORDS Pete and Angela Case P.O. Box 240, Mertzon, TX 76941 325-650-6209 • pete@caseranch.com www.caseranch.com

Scott, Alise, Ilissa, Bethany and Audrey 1950 Skylark Rd. • Gilmer, TX 75645 nolanherefords@aol.com Res. 903-797-6131 Cell 903-738-5636

Rod Curtis 435-770-0509 rod@cachefeeds.com herefords1@hotmail.com

Bill and Linda Johnson 3350 N. St. Rd. 32 Marion, UT 84036 435-783-4455 bjohn@allwest.net

Chastain Cattle Co. Jack & Lyn Chastain 3924 Burkett Dr Ft. Worth, TX 76116 817-821-3544 Farm located at Mineral Wells, TX

ROCKIN’ W Polled Herefords

Box 10, Comanche, TX 76442

Office 325-356-2284 • Fax 325-356-3185 John Dudley 325-642-0745 Tom Dudley 325-642-0748 john@dudleybros.com www.DudleyBros.com

Maynard and Sandi Warnken Kevin Warnken, manager P.O. Drawer 29 • Schulenburg, TX 78956 979-561-8846 • 979-561-8867 fax Kevin cell 979-743-0619

Registered Herefords Since 1938

P.O. Box 969 Elgin, TX 78621 g3ranch@aol.com

P.O. Box 2807 • Waxahachie, TX 75168 gary@gkbcattle.com www.gkbcattle.com

h2ranch@rodzoo.com 7787 ROCKY RIDGE LN. MADISONVILLE, TX 77864 OFFICE 936-349-0439 H2RANCH@RODZOO.COM WWW.H2RANCHANDCATTLE.COM

JB Herefords

Randy Wood, manager

325-396-5526 5749 Rocking Chair Ln. Ft. McKavett, TX 76841 www.therockingchairranch.com

Billy Jensen 435-764-2422 Kyson Smith 435-421-9032 jbherefords@gmail.com Jensen Brothers Herefords – Since 1920

Joey and Susan Skrivanek, owners 407 W. Mustang • Caldwell, TX 77836 Cell 979-224-4698 • Home 979-567-3857 • j.skrivaneklaw@outlook.com

214-491-7017 larrywoodson@gmail.com www.stillriverranch.com

le Marb! Up

920-251-0281 www.huthcattle.com – huth@wildblue.net Steve Merry 1840 Old CC Hartford, WI 53027 Steven.Merry@aurora.org 414-881-5274

Jake Rees 801-668-8613 Scott Rees 801-949-8960 Roger Rees, DVM 801-913-5747 Herefords & Angus reescattle@gmail.com

ReesCattle.com

2235 E. Rees Ln. • Morgan , UT 84050

VIRGINIA

Five Generations of MERRY Polled Hereford Breeders — Spanning 116 Years — www.mgmpolledherefords.com

Sandrock Ranch Herefords Kevin and Janice Bennett 3752 Ollie Bell Rd. 608-778-8685 Benton, WI 53803 kevinjanicebennett@gmail.com www.sandrockranchherefords.com

WYOMING

Horned and Polled

Pete Johnson, owner

Hwy. 94 W. • Lufkin, TX 75904 936-465-1672 pljmhj@yahoo.com • Serving East Texas Hereford needs since 1957 Southeast Texas Bull Sale Headquarters

Featuring Polled Descendants of J215

Herb and Susan Williams, Owners

Thistle Tree Farm Linda Lonas P.O. Box 187 • Purcellville, VA 20134 703-850-5501 Cell • 703-368-5812 Office

LARGENT and SONS Hereford Cattle Since 1902 P.O. Box 66 • Kaycee, WY 82639 307-738-2443 or 307-267-3229 Cell Sale Date – Nov. 19, 2020 largentandsons@yahoo.com www.largentandsons.com

WASHINGTON

Since 1891, family owned and operated for five generations!

Bill and Terrilie Cox 688 Pataha St. Pomeroy, WA 99347 509-566-7050 cell cxranch@live.com

Hwy. 51 north, 10 miles from Decatur, Texas

Registered/Commercial Hereford Cattle

SINCE 1943

DIAMOND M RANCH SELLING 1,500 HEREFORDS ANNUALLY

“The great feedlot performance cattle”

UTAH

Jay and Janice Berry 3049 C.R. 225 Cheyenne, WY 82009 307-634-5178 • www.wherecowmenbuybulls.com

4609 Airport Freeway Ft. Worth, Texas 76117 817-831-3161 texashereford@sbcglobal.net www.texashereford.org

P.O. Box 567, Decatur, TX 76234 Herb Cell 940-393-1651 • Office/Ranch 940-466-3381 Fax 940-466-7237 Williamsfamilyherefords.com • herbsusan@msn.com

Hereford.org

Jerry and Maryann Huth

W9096 Co. Trunk AS • Oakfield, WI 53065

Sunny Hill Ranch

Williams Family Herefords

116 E. Bell Ave. Rockdale, TX 76567 Cell 979-218-0065 Office 512-446-6200

Polled Herefords

www.johansenherefords.com

Line One Performance Breeding Since 1979

Nine miles east of Caldwell on Hwy. 21 or 15 miles west of Bryan-College Station on Hwy. 21

923 Hillside Ave. Canadian, TX 79014 806-323-2906 lee@indianmoundranch.com indianmoundranch.com

BULLS OUT OF GOOD MILKING FEMALES FOR SALE AT ALL TIMES.

HUTH

Jonathan and Craig Johansen Castle Dale, UT • 435-650-8466 johansenherefords@gmail.com

Lee & Jacqui Haygood

Noack Herefords

Steven, Jill, Nicole, Curtis, Alison and Austin Folkman N. 250 Highview Rd. • Ixonia, WI 53036 920-474-7403 • 262-617-6346 Cell cnlfarm@hughes.net www.cnlfarm.com Home of Vaquero, Doubletime and M326.

Raising quality Herefords since 1985

From Madisonville, go S on I-45 to Exit #136, go E 2 miles to H2 Gates.

Stop by for a visit. You will not be disappointed!

HEREFORD RANCH

3847 W. 2200 S. • Wellsville, UT 84339 www.jbherefords.com

Larry Woodson

JESSICA HARTLEY / KEVIN HARTLEY

WISCONSIN

Gary Ekker Jim Ekker 801-489-7530 435-839-3454 1004 Ekker Ln. • Vernon, UT 84080 ekkerherefords@aol.com

rockinw@cvctx.com • rockinwranch.net

SKRIVANEK RANCHES

Gary cell: 214-537-1285 Kathy cell: 214-537-1306

80-Cow Certified • Bulls and Females For Sale.

EKKER HEREFORDS

Raising cattle in Texas since 1855

Gary and Kathy Buchholz

Jim Westfall, owner 304-927-2104 • cell 304-377-1247 John Westfall, herdsman 304-927-3639 1109 Triplett Rd. • Spencer, WV 25276 Bulls for sale by JW 6964 WY27 Leadership E38

Cattle for sale at the ranch

DUDLEY BROS.

Harry and Cheryl Grett 512-303-5714

Westfall Polled Herefords

The McIrvins Box 99 Laurier, WA 509-684-4380

Winter Headquarters

646 Lake Rd. Burbank, WA 99323 509-545-5676

McClun’s Lazy JM Ranch Polled Herefords and Angus

Raising Herefords since 1967 Jim and Jerri McClun and Family 1929 Rd. 60 • Veteran, WY 82243 • 307-837-2524 Cell 307-534-5141 • jkmcclun@wyomail.com www.mcclunranch.com Private Treaty Sales and Annual Production Sale in April

MICHELI HEREFORDS Selling Herefords for 80 years

Annual Sale — Fourth Wednesday in October P.O. Box 15, Ft. Bridger, WY 82933

Dale 307-780-8232

MIDDLESWARTH RANCH

Phil Allen & Son P.O. Box 83, Antimony, UT 84712

Shannon 435-624-3285 Herd sire prospects, females and a large selection of range ready bulls available. Breeding Polled Herefords Since 1948.

Ron 307-747-3897

Torrington, Wyo.

Jay, Marsha and Jessica Middleswarth 307-532-5427 Ashley 307-575-1082 6mbulls@hughes.net ANNUAL PRODUCTION www.middleswarthherefords.com SALE: JANUARY

January 2021 |

103

HEREFORD SEEDSTOCK SECTION ANNUAL BULL SALE MARCH 2021

HEREFORDS FOR TODAY’S CATTLEMAN

Hereford World DEADLINES: CALL FOR AD RATES ISSUE . . . . . . . . . . . . . . CLOSING DATE

Ned, Jan & Bell Ward 307-672-3248 Ned (c) 307-751-8298 • Jan (c) 307-751-9470 27A Decker Road • Sheridan, WY 82801 njwardherefords@gmail.com

Jan. 2022* . . . . . . . . . . . . . . . . . Nov. 24 Feb. 2021* . . . . . . . . . . . . . . . . . Dec. 28 March 2021 . . . . . . . . . . . . . . . . Jan. 25 AI Book 2021 . . . . . . . . . . . . . . Jan. 25 April 2021 . . . . . . . . . . . . . . . . . Feb. 25 May/June 2021 . . . . . . . . . . March 25 July 2021 Early bird . . . . . . . . . . . . . . . April 30 Final . . . . . . . . . . . . . . . . . . . . . May 28 Aug. 2021* . . . . . . . . . . . . . . . June 25 Sept. 2021 . . . . . . . . . . . . . . . . . July 26 Oct. 2021* . . . . . . . . . . . . . . . . Aug. 25 Nov. 2021 . . . . . . . . . . . . . . . . Sept. 25 Dec. 2021 . . . . . . . . . . . . . . . . . Oct. 25

www.NJWHerefords.com Blake: 307-532-3282 Steve Roth: 307-575-5258 Rustin Roth: 307-575-2709 BW: 307-575-6772 Rodney: 307-575-2589 ochsnerranch@gmail.com

www.qualitybulls.com 10672 Van Tassell Road • Torrington, WY 82240 Annually selling over 200 Hereford & Angus Bulls via private treaty

CANADA Billy Elmhirst

R.R. 1 Indian River, ON Canada K0L 2B0 705-295-2708 • ircc@nexicom.net elmlodgeherefords.freeyellow.com

Your Source For Success

MEDONTE HIGHLANDS Polled Herefords Jack McAughey 905-625-3151

Kevin Brown 705-327-1808

Farm • Orillia, Ont. 705-326-6889 Business Office: 3055 Universal Dr., Mississauga, Ont. L4X 2E2

SERVICES

Matt Sims • 1019 Waterwood Pkwy., Unit D • Edmond, OK 73034 405-840-5461 Office • 405-641-6081 Cell • www.mcsauction.com

WHO’S SELLING YOUR CATTLE? Selling at livestock market and production sales across the West – Eric Drees

• • • •

Works day in and day out with commercial ranchers! Knows the purebred cattle industry! Represents buyers locally and on the national scene! Works tirelessly to get you top dollar!

ERIC DREES Auctioneer and Marketing Representative 208-329-4808 • Caldwell, Idaho idahocattleauctioneer@gmail.com Proud member of the Livestock Marketing Association Call to consign your cattle to an upcoming sale event! Also representing: 2021 WLAC FINALIST

EMMONS Jim Bessler 815-762-2641

UGC Certified

Clay Emmons

254-716-5735 clayemmons@hotmail.com

www.JamesFBessler.com Jim@JamesFBessler.com

4812 McBreyer Pl. Fort Worth, TX 76244-6083 O: 817-562-8980 • Fax: 817-562-8981

541 State Hwy. 75 N. Fairfield, TX 75840

Jim Reed, Box 126, Green Ridge, MO 65332 Office 660-527-3507 • Cell 417-860-3102 www.reedent.com • reedent@iland.net Serving breeders since 1979.

5880 State Hwy. 33 Kingfisher, OK 73750 Home: 405-375-6630 Cell: 405-368-1058

Feb. 27...................... Tegtmeier Polled Herefords, Burchard, NE March 2..................................... Schutte & Sons, Guide Rock, NE March 4............................ Jensen Bros. Bull Sale, Courtland, KS March 20.........................Falling Timber Farm, Marthasville, MO March 27............................NJW Polled Herefords, Sheridan, WY April 3................................. Show-Me Classic Sale, Windsor, MO April 24................Middle Tenn. Hereford Assn., Cross Plains, TN

REED ENTERPRISES

Your complete, one stop shopping center for all your semen and AI certificates. Call today for your free brochure For Prompt, Personalized Service, Call:

Serving breeders since 1979

Jim and Linda Reed P.O. Box 126 • Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net

LIVESTOCK INSURANCE

hworld@hereford.org 816-842-3757

Featuring livestock mortality insurance covering death from accident or disease.

Contact for rates 1910 Madison Ave. #530 Memphis, TN 38104 901-276-2855 office 901-276-0758 fax 901-458-2880 residence

DALE STITH

Auctioneer 918-760-1550 dalestith@yahoo.com

Justin B. Stout

AUCTION SERVICE

The sound of your success

15508 Woodward St. . Overland Park, KS 66223

C.D. “Butch” Booker

(913) 645-5136 jbs5356@hotmail.com Making your program stronger, one sale at a time.

Auctioneer

41452 S.R. 195 • Colfax, WA 99111 509-989-2855 • cartha@colfax.com

7710 North State Rd 56 Vevay, IN 47043 540-336-2737

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| January 2021

Contact HPI to assist you with your next creative marketing piece to showcase your herd.

JERRY GAY

5239 Old Sardis Pike Mays Lick, KY 41055

Eddie Burks, Auctioneer 531 Rick Rd. Park City, KY 42160 270-991-6398 Cell endburks@hotmail.com

Send ad copy, pictures, etc. to your field representative or the Hereford World Advertising Coordinator Alison Marx 816-842-3757 • 816-243-1314 Fax amarx@hereford.org

Semen and Certificate Brokerage Service Available

American Live Stock, a division of Markel Service, Incorporated

Joel Birdwell, Auctioneer

*Indicates tabloid issue

LATHROP LIVESTOCK TRANSPORTATION USDA Approved Quarantine Center Serving O’Hare Field and All Export Points 35W090 Lathrop Lane, Dundee, IL 60118 Randy Lathrop 847-426-5009 or 428-5806 Fax 847-428-3788

121 Jackson St. Plain City, OH 43064 Phone: 614-403-0726

sale catalogs state directories advertisements brochures newsletters annual reports postcards marketing flyers business cards web banners stall cards brand logos event graphics banners / signage Creative Marketing Solutions Complete Media Kit Resource Hereford.org

Johnston Brothers Show Stock PERFECTO 11B STEER 2020 MiShows Champion Hereford Steer 2020 MiShows Reserve Champion Bred-and-Owned

A special Thank You to those who purchased our cattle in 2020

MERRILL , MICHIG AN 4 8 6 37

Breeding, raising and showing quality Registered Herefords since 1972 Offering a few select bulls & females annually

2021 embryo calves by Loewen Genesis G16 ET

2021 calves sired by

Genesis, Charles Hutton, Blueprint, P606, Perfecto and 2296

March 2019 Contender daughter 2020 MiShows Champion Hereford Heifer Bred to Blueprint for 2021 heifer March 2020 Belle Air daughter Michigan Fall Spectacular Junior Show Champion Female

Check us out on Facebook at Breasbois Farms Hereford Cattle or call 989-859-0815

February 2019 Stock Option son For Sale

BRAMSCHREIBER HEREFORD FARM N1035 Co. Rd. 577 Menominee, MI 49858 ••••• Paul Bramschreiber 906-290-1365 Pete Bramschreiber 906-863-2052

12967 N. Cochran Rd. Grand Ledge, MI 48837 Ron’s Cell 517-230-7431 Jill’s Cell 517-627-4327 jilllemac@aol.com

Cedar Creek Herefords David, Bonnie and Logan Forgette 737 U.S. Hwy 41 • Carney, MI 49812 David 906-458-3233 Logan 906-295-1652 davidforgette63b@gmail.com

Making Show Cattle that Make Momma Cows!

Phil and Chris Rottman 2148 S. Croswell • Fremont, MI 49412 231-924-5776 • pcr@ncats.net www.pcrherefords.com Performance Bred Bulls

Maple Lane Farm Group LLC Jim, Karen, Clint and Kelsey Steketee

maplelanefarmgroup@gmail.com 616-437-3338 7237 Kraft Ave. SE • Caledonia, MI 49316

GMF

• grand meadows farm • Dave and Jill Bielema Ben and Lindsay Gandy Reed, Kara and Fox Loney Matt and Kristin Capparelli

greatlakesherefordbeef@gmail.com

grandmeadowsfarm.com 616-292-7474

Hereford.org

beefssr@gmail.com January 2021 |

105

Calendar of Events “Calendar of Events” is a listing of Hereford sales and events known to our staff. Italicized dates denote shows and events. Non-italicized dates denote sales. To make the calendar concise we have used the following abbreviations: association, assn.; international, int’l; junior, jr.; mountain, mtn.; national, nat’l; northeast, NE; northwest, NW; performance tested, PT; southeast, SE; southwest, SW; and university, Un.

JANUARY 4 Greater Midwest Hereford-Influenced Feeder Calf Sale, Carthage, Ill. 7 Cattlemen’s Congress Jr. Hereford Show, Oklahoma City, Okla. 8 A Night at Remington Park, Oklahoma City 8 Cattlemen’s Congress Nat’l Hereford Bull Show, Oklahoma City 8 Hereford Eve, Oklahoma City 9 Cattlemen’s Congress Nat’l Hereford Pen Show, Oklahoma City 9 Hereford Night in OKC, Oklahoma City 10 Cattlemen’s Congress Nat’l Hereford Female Show, Oklahoma City 18 Van NewKirk Herefords, Oshkosh, Neb. 23 Indiana Hereford Assn. Annual Meeting, Indianapolis 23 Melcher Herefords, Page, Neb. 25 Ad deadline for March Hereford World 25 Ad deadline for AI Source Book 25 Delaney Herefords/Atkins Herefords, Lake Benton, Minn. 26 Churchill Cattle Co., Manhattan, Mont. 27 Sioux Empire Farm Show and Sale, Sioux Falls, S.D. 28 Hereford-Influenced Feeder Calf Sale, Marysville, Kan. 30 Red Bluff Bull Sale, Red Bluff, Calif. FEBRUARY 1 Pelton Polled Herefords, Halliday, N.D. 3 Black Hills Stock Show Hereford Show and Sale, Rapid City, S.D. 4 Ridder Herefords, Callaway, Neb. 4 Stroh Hereford, Killdeer, N.D. 5 Baumgarten Cattle Co., Belfield, N.D. 5 Dvorak Herefords, Lake Andes, S.D. 5 Elkington Polled Herefords, Idaho Falls, Idaho 6 Hill 70 Quantock Ranch, Lloydminister, Alberta 6 JM Cattle Co., Lawrenceburg, Tenn.

6 Klamath Cattlemen’s Assn., Klamath Falls, Ore. 6 Messner Herefords, Slapout, Okla. 6 South Texas Hereford Assn., Beeville 6 Upstream Ranch, Taylor, Neb. 8 BB Cattle Co., Connell, Wash. 8 Fawcett’s Elm Creek Ranch, Ree Heights, S.D. 8 Logterman Family, Valentine, Neb. 10 Durbin Creek Ranch, Thermopolis, Wyo. 10 Friedt Herefords, Dickinson, N.D. 12 Lambert Ranch, Alturas, Calif. 12 Topp Herefords, Grace City, N.D. 12 Vin-Mar Cattle Co., Rushville, Neb. 14 Mrnak Hereford Ranch, Bowman, N.D. 15 Rausch Herefords, Hoven, S.D. 16 Bar JZ Ranches, Holabird, S.D. 17 Iowa Beef Expo, Des Moines 17 Nebraska Cattlemen’s Classic Show, Kearney 18-19 Nebraska Cattlemen’s Classic, Kearney 18 Olson Hereford Ranch, Argusville, N.D. 17 Shaw Cattle Co., Caldwell, Idaho 19 Hoffman Ranch, Thedford, Neb. 19 White Hawk Ranch, Buchanan, Ga. 20 Fallon All Breeds Bull Sale, Fallon, Nev. 20 Hoosier Beef Congress, Indianapolis 20 Southern Cattlemen’s, Hattiesburg, Miss. 20 Southern Opportunity, Martin, Tenn. 20 Wisconsin Hereford Assn. Annual Meeting, Marston 22 Colyer Herefords, Bruneau, Idaho 22 Hereford Heritage, Perkins, Okla. 23 Pérez Cattle Co., Nara Visa, N.M. 23 Southwestern Exposition Jr. Hereford Show, Ft. Worth 23 Ulrich Herefords, Lethbridge, Alberta 24 Wooden Shoe Farms, Blackfoot, Idaho 26 Burns Farms & Southern Star, Pikeville, Tenn. 26 Gant Polled Herefords, Geddes, S.D. 26 Jamison Herefords, Quinter, Kan. 27 Colorado State Un., Ft. Collins 27 Kreth Herefords, Mt. Vernon, S.D.

27 Tegtmeier Polled Herefords, Burchard, Neb. 27 TS Ranch, Cottonwood Falls, Kan. 27 Woolfolk Farms, Columbia, Tenn. MARCH 1 Harrell Hereford Ranch, Baker City, Ore. 1 Kester Herefords, Atkinson, Neb. 2 Schutte & Sons Polled Herefords, Guide Rock, Neb. 4 Jensen Bros., Courtland, Kan. 4 Northwest Hereford Breeders, Touchet Wash. 5 Kentucky Beef Expo Hereford Show, Louisville 5 Kentucky Beef Expo, Louisville 5 L Bar W Cattle Co., Absarokee, Mont. 6 Mead Farms, Barnett, Mo. 6 Tessier Cattle, Belfield, N.D. 6 Wisconsin Hereford Assn., Lancaster 8 Holden Herefords, Valier, Mont. 9 Cooper Hereford Ranch, Willow Creek, Mont. 10 Bischoff’s Ravine Creek Ranch, Huron, S.D. 10 Udy Cattle Co., Rockland, Idaho 12 High Desert Cattle Co./Rolling Rock Angus, Pilot Rock, Ore. 12 Tennessee Hereford Assn. Annual Meeting, Lebanon 13 Boyd Beef Cattle, Mays Lick, Ky. 13 I-29 Bull Run, Sioux Falls, S.D. 13 Tennessee Beef Agribition, Lebanon 15 B&D Herefords, Claflin, Kan. 16 Flying S Herefords, Paluxy, Texas 18 K7 Herefords, Lockridge, Iowa 20 Buckeye Hereford Assn., Columbus, Ohio 20 CES Polled Herefords/Predestined Cattle Co., Wadley, Ga. 20 Falling Timber Farms, Marthasville, Mo. 20 K&B Herefords, Onida, S.D. 20 Springhill Herefords, Blue Rapids, Kan. 22 Oleen Bros., Dwight, Kan. 22 Snowshoe Cattle Co., Arthur, Neb.

23 Frenzen Angus & Polled Herefords, Fullerton, Neb. 24 Performance Unlimited, Creston, Iowa 25 McCabe Genetics; Elk City, Kan. 25 NJW Polled Herefords, Sheridan, Wyo. 26 North Carolina Hereford Assn. Annual Meeting, Statesville 27 Candy Meadow Farms, Lexington, Tenn. 27 Heart of America Hereford Assn., Wayne City, Ill. 27 North Carolina Hereford Classic, Statesville 27 Sandhill Farms, Haviland, Kan. 28 ANL Polled Herefords/Brooks Farms, Steelman, Saskatchewan 29 Copeland & Sons, Clayton, N.M. APRIL 2 Georgia Hereford Assn. Annual Meeting, Perry 3 Georgia Hereford Assn., Perry 3 Show Me Classic, Windsor, Mo. 8 Bowling Ranch, Blackwell, Okla. 8 West Virginia Hereford Assn. Annual Meeting, Jackson’s Mill 10 Ellis Farms, Chrisman, Ill. 10 West Virginia Beef Expo, Jackson’s Mill 17 Barnes Herefords/White Hawk Ranch, Cedartown, Ga. 17 Clifford Farms & Guests, Cynthiana, Ky. 17 SandRock Ranch, Benton, Wis. 17 Southwest Ranchers, Chickasha, Okla.. 17 Stuber Ranch, Bowman, N.D. 17 Wheeler Farms/Sims Family Cattle, Chickasha, Okla. 21 Ade Polled Herefords, Amsterdam, Mo. 24 4 Brands Alliance Group, Foss, Okla. 24 Iron Lake Ranch Dispersal, Athens, Texas 24 Middle Tennessee Hereford Assn., Cross Plains 24 Ritchie County Polled Hereford Assn., Harrisville, W.Va. 30 South Carolina Hereford Assn. Annual Meeting, Clemson

Registered Polled Hereford Cattle

GRASSY RUN Farms

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Hereford.org

N EW SAL E DAY

MARCH 18, 2021 Selling 30 BULLS • Two-year-olds • Fall yearlings • Spring yearlings 25 HEIFERS • Spring yearlings • Fall calves

Selling at the Iowa Beef Expo FEBRUARY 17, 2021

K7 Miss Bell 2080

P44191797 • Calved: Sept. 14, 2020

K7 HEREFORDS The Tom and Jo Heidt Family

DMI

SCF

M&G

MCE

2.4

3.4

0.2

1.3

11.9

4.4

MCW

UDDR

TEAT

FAT

REA

MARB

BMI$

BII$

CHB$

124

1.10

1.00

0.024 0.44

0.24

303

387

130

3388 240th St. • Lockridge, IA 52635 608-574-2309 • K7herefords@gmail.com Find us on Facebook at K7 Herefords

IOWA HEREFORD BREEDERS Petersen Herefords Brent, Robin, Dylan and Nicole 2169 290th Ave. DeWitt, IA 52742 563-357-9849 bapete@iowatelecom.net

John and Joell Deppe with boys Montana, Chance, Austin and Nick 21938 — 150th St. Maquoketa, IA 52060 home phone: 563-672-3531 John, cell 563-599-5035 Joell, cell 563-599-5038 josiedeppe@gmail.com webcowsdeppebros.com

Jackson Hereford Farms 10 Indian Ave., Mechanicsville, IA 52306 Craig Jackson 319-480-1436 LeRoy Jackson cdj@netins.net www.jacksonherefordfarms.com Follow us on Facebook Registered Herefords Since 1890

1022 Trail Ave. Wilton, IA 52778

John and Marytha Pitt 65439 260th St. P.O. Box 452 Nevada, IA 50201 515-382-2863 John cell 515-290-1383

pitt@iowatelecom.net www.pittfarms.com Hereford.org

Charles Rife 563-506-3751

ADDY

Delaney Rife • Kennedy Rife

Jack Rife 515-974-9600 Emma Mach 563-260-8771

Tyler Mach • Jessica Mach

Mike Sorensen and Family Box 221, Greenfield, IA 50849 Mike 641-745-7949 mikelpi@yahoo.com www.mikesorensenfamily.com

GOEHRING HEREFORDS Bill and Becky Goehring 2634 Clearwood Ave. Libertyville, IA 52567 Bill’s cell 641-919-9365

David Trowbridge Tabor, Iowa 402-740-7033 david_trowbridge@msn.com Mike England Adel, Iowa 712-251-5494

keosalebarn@netins.net

www.keosauquasaleco.com

Amos Hereford Farm Craig and Denise Amos Indianola, Iowa 515-961-5847 515-238-9852 Cell cdamos@msn.com www.amosherefordfarm.com

HEREFORDS The Tom and Jo Heidt Family 3388 240th St. Lockridge, IA 52635 Cell 608-574-2309

January 2021 |

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Advertisers’ Index ALABAMA Debter Hereford Farm . . . . . . . . . . . . . . 87, 98 Tennessee River Music . . . . . . . . . . . . . . . . . 98

ARIZONA Mountain View Hereford Ranch . . . . . . . . . 98

CALIFORNIA Blagg Herefords . . . . . . . . . . . . . . . . . . . . . . Gillibrand Cattle Co., P.W. . . . . . . . . . . . . . . Lambert Ranch . . . . . . . . . . . . . . . . . . . . . . . McDougald Herefords . . . . . . . . . . . . . . . . . . Morrell Ranches . . . . . . . . . . . . . . . . . . . . . . Mrnak Hereford Ranch . . . . . . . . . . . . . . . . . Pedretti Ranches . . . . . . . . . . . . . . . . . . . . . . Red Bluff Bull & Gelding Sale . . . . . . . . . . . Sierra Ranches . . . . . . . . . . . . . . . . . . . . . . . . Sonoma Mountain Herefords . . . . . . . . . . . W6 Herefords . . . . . . . . . . . . . . . . . . . . . . . . . Wiemer Cattle Co. . . . . . . . . . . . . . . . . . . . . . Wintun Ranch . . . . . . . . . . . . . . . . . . . . . . . .

98 98 98 98 98 98 98 30 98 98 98 98 98

COLORADO Campbell, James T. . . . . . . . . . . . . . . . . . . . . Clark Anvil Ranch . . . . . . . . . . . . . . . . . . . . . Cline Registered Herefords . . . . . . . . . . . . . Coleman Herefords . . . . . . . . . . . . . . . . . . . . Coyote Ridge Ranch . . . . . . . . . . . . . . . . . . . Ernst Herefords . . . . . . . . . . . . . . . . . . . . . . . Fuchs Herefords, Mike . . . . . . . . . . . . . . . . . Hall and Family, Doug . . . . . . . . . . . . . . . . . Hanging W Herefords . . . . . . . . . . . . . . . . . . Kubin Hereford Ranch . . . . . . . . . . . . . . . . . Leroux Land & Cattle . . . . . . . . . . . . . . . . . . Robb & Sons, Tom . . . . . . . . . . . . . . . . . . . . . Sidwell Herefords . . . . . . . . . . . . . . . . . . . . . Strang Herefords . . . . . . . . . . . . . . . . . . . . . .

98 98 98 98 98 98 98 98 98 98 98 98 98 98

GEORGIA CES Herefords & Angus. . . . . . . . . . . . . . . . . 87 Greenview Farms Inc. . . . . . . . . . . . . . . . . . . 98 HME Herefords . . . . . . . . . . . . . . . . . . . . . . . . 87 MTM Polled Herefords . . . . . . . . . . . . . . 79, 98 Predestined Cattle Co. . . . . . . . . . . . . . . . . . 87 Thompson Herefords . . . . . . . . . . . . . . . . . . 98 White Hawk Ranch . . . . . . . . . . . . . . . . . . . IBC

IDAHO Colyer Herefords & Angus . . . . . . . . . . . . . . 98 Daniels Hereford Ranch . . . . . . . . . . . . . . . . 98 Eagle Canyon Ranch . . . . . . . . . . . . . . . . . . . 98 Elkington Polled Herefords . . . . . . . . . . 17, 98 Fern Ridge Herefords . . . . . . . . . . . . . . . . . . 98 Holt Family Cattle . . . . . . . . . . . . . . . . . . . . . 98 JBB/AL Herefords . . . . . . . . . . . . . . . . . . . . . . 98 Shaw Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 99 Udy Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . 11 Wooden Shoe Farms . . . . . . . . . . . . . . . . . . . 99

ILLINOIS Adcock Cattle . . . . . . . . . . . . . . . . . . . . . . . . . 76 Baker Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Behrends Farms . . . . . . . . . . . . . . . . . . . . . . . 77 Benedict Herefords . . . . . . . . . . . . . . . . . . . . 77 Bixler Herefords . . . . . . . . . . . . . . . . . . . . . . . 99 Bob-O-Lou Herefords . . . . . . . . . . . . . . . . . . 99 Braun Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Burns Polled Hereford Farm . . . . . . . . . 76, 99 Crane Herefords . . . . . . . . . . . . . . . . . . . . . . . 77 Double B Herefords LLC . . . . . . . . . . . . . . . . 99 Edenburn Family Farm . . . . . . . . . . . . . . . . . 77 Ellis Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 9, 99 Eubank Farms . . . . . . . . . . . . . . . . . . . . . . . . 99 Fancy Creek Farm of the Prairie Cross . . . . 76

108

Fleisher Farms . . . . . . . . . . . . . . . . . . . . . . . . Goldstein Farms . . . . . . . . . . . . . . . . . . . . . . . Happ Herefords . . . . . . . . . . . . . . . . . . . . . . . Hawk Livestock . . . . . . . . . . . . . . . . . . . . . . . Knott Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . Loehr Hereford Farm . . . . . . . . . . . . . . . . . . Lorenzen Farms . . . . . . . . . . . . . . . . . . . . . . . Lowderman Auction Options . . . . . . . . . . . Lowderman Cattle Co. . . . . . . . . . . . . . . . . . McCaskill Farms . . . . . . . . . . . . . . . . . . . . . . . Milligan Herefords . . . . . . . . . . . . . . . . . . . . Moffett Farms . . . . . . . . . . . . . . . . . . . . . . . . Mud Creek Farms . . . . . . . . . . . . . . . . . . . . . Nature’s Acres . . . . . . . . . . . . . . . . . . . . . . . . Newbold Farms Inc. . . . . . . . . . . . . . . . . . . . Oak Hill Farm . . . . . . . . . . . . . . . . . . . . . . . . . Paquette Hereford Ranch . . . . . . . . . . . . . . Parish Farms . . . . . . . . . . . . . . . . . . . . . . . . . . Plainview Stock Farms . . . . . . . . . . . . . . . . . Prairie Cross, The . . . . . . . . . . . . . . . . . . . . . . Prairie Meadow Herefords . . . . . . . . . . . . . . Prairie Rose Cattle Co. . . . . . . . . . . . . . . . . . Purple Reign . . . . . . . . . . . . . . . . . . . . . . . . . RGR Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . River Ridge Ranch & Cattle Co. . . . . . . . . . . Sayre Hereford Farm . . . . . . . . . . . . . . . . . . Shingle Oaks Polled Herefords . . . . . . . . . . Stephens Hereford Farm . . . . . . . . . . . . . . . Stumpf Land & Cattle . . . . . . . . . . . . . . . . . . Sturdy Hereford Outlet . . . . . . . . . . . . . . . . Tjardes Farms . . . . . . . . . . . . . . . . . . . . . . . . . West Wind Herefords . . . . . . . . . . . . . . . . . .

99 76 99 76 99 99 77 76 77 76 99 76 76 76 99 99 99 77 77 76 99 76 99 77 99 99 99 99 99 76 77 99

INDIANA A&H Herefords . . . . . . . . . . . . . . . . . . . . . . . . Able Acres . . . . . . . . . . . . . . . . . . . . . . . . . . . . Clinkenbeard Farms & Sons . . . . . . . . . . . . . Coal Creek Land and Cattle LLC . . . . . . . . . Deatsman Farms . . . . . . . . . . . . . . . . . . . . . . Elzemeyer Polled Herefords . . . . . . . . . . . . Everhart Farms . . . . . . . . . . . . . . . . . . . . . . . Ferguson Farms . . . . . . . . . . . . . . . . . . . . . . . Gerber Land & Cattle . . . . . . . . . . . . . . . . . . Greenwood Family Herefords . . . . . . . . . . . Gunn Bros. Cattle Co. . . . . . . . . . . . . . . . . . . Hayhurst Farms . . . . . . . . . . . . . . . . . . . . . . . Kesling Polled Herefords . . . . . . . . . . . . . . . Laudeman Family, Gale . . . . . . . . . . . . . . . . McFatridge Cattle Co. . . . . . . . . . . . . . . . . . .

91 91 91 91 91 91 91 91 99 91 91 91 99 99 99

IOWA

Jensen Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Malone Hereford Farm . . . . . . . . . . . . . . . . . 85 MM Ranch Polled Herefords . . . . . . . . . . . . 99 Oleen Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Oleen Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 99 Sandhill Farms . . . . . . . . . . . . . . . . . . . . . . 5, 99 Schu-Lar Herefords LLC . . . . . . . . . . . . . . . . 99 Springhill Herefords . . . . . . . . . . . . . . . . . . 100 Umberger Polled Herefords . . . . . . . . . . . 100 VJS Polled Herefords . . . . . . . . . . . . . . . . . . 100

KENTUCKY Botkin Polled Herefords . . . . . . . . . . . . . . . 100 Boyd Beef Cattle . . . . . . . . . . . . . . . . . . . . . 100 Chamblish Hereford Farms . . . . . . . . . . . . 100 Clifford Farms . . . . . . . . . . . . . . . . . . . . . . . . 79 Dogwood Farm . . . . . . . . . . . . . . . . . . . . . . . 79 Hopper Herefords . . . . . . . . . . . . . . . . . . . . . 79 JMS Polled Herefords . . . . . . . . . . . . . . . . . . 79 Laffoon Family Farm . . . . . . . . . . . . . . . . . 100 Tucker Stock Farms . . . . . . . . . . . . . . . . . . . 100 Wells Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

LOUISIANA 5C’s Hereford Farm . . . . . . . . . . . . . . . . . . . 100

MARYLAND Church View Farm . . . . . . . . . . . . . . . . . . . . . 89 East Side Farm . . . . . . . . . . . . . . . . . . . . . . . 100 Foggy Bottom Farm . . . . . . . . . . . . . . . . . . 100 Fountain Valley Farm . . . . . . . . . . . . . . . . . . 89 Grimmel Girls Show Cattle . . . . . . . . . . . . 100 Painted View Farm . . . . . . . . . . . . . . . . . . . 100 SCH Polled Herefords . . . . . . . . . . . . . . . . . 100

MICHIGAN Bramschreiber Hereford Farm . . . . . . . . . Breasbois Farms . . . . . . . . . . . . . . . . . . . . . Candy -Jar Herefords . . . . . . . . . . . . . . . . . Cedar Creek Herefords . . . . . . . . . . . . . . . . Cottonwood Springs . . . . . . . . . . . . . . . . . . Grand Meadows Farm . . . . . . . . . . . . . . . . Hanson’s Double G Herefords . . . . . . . . . . MacNaughton, Ron and Jill . . . . . . . . . . . . Maple Lane Farm Group LLC . . . . . . . . . . . McDonald Farm . . . . . . . . . . . . . . . . . . . . . . Rottman, Phil and Chris . . . . . . . . . . . . . . . Sugar Sweet Ranch . . . . . . . . . . . . . . . . . . .

105 105 105 105 105 105 100 105 105 105 105 105

MINNESOTA DaKitch Hereford Farms . . . . . . . . . . . . . . . 100 Delaney Herefords . . . . . . . . . . . . . . . . 19, 100 Krogstad Polled Herefords . . . . . . . . . . . . 100 Lawrence Herefords . . . . . . . . . . . . . . . . . . 100 Schafer Herefords . . . . . . . . . . . . . . . . . . . . 100 Springwater Polled Herefords . . . . . . . . . 100

Amos Hereford Farm . . . . . . . . . . . . . . . . . 107 Beef Resources Partnership . . . . . . . . . . . 107 Deppe Bros. Cattle Co. . . . . . . . . . . . . . . . . 107 Goehring Herefords . . . . . . . . . . . . . . . . . . 107 Iowa Beef Expo . . . . . . . . . . . . . . . . . . . . . . . 65 Jackson Hereford Farms . . . . . . . . . . . . . . . 107 K7 Herefords . . . . . . . . . . . . . . . . . . . . . . . . 107 Petersen Herefords . . . . . . . . . . . . . . . . . . . 107 Pitt Farms Herefords . . . . . . . . . . . . . . . . . 107 R&R Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 107 Sorensen Family, Mike . . . . . . . . . . . . . . . . 107 Stream Cattle Co. . . . . . . . . . . . . . . . . . . . . . 99 Wiese & Sons . . . . . . . . . . . . . . . . . . . . . . . . . 99

Broadlawn Farm Polled Herefords . . . . . . . 87 Caldwell Hereford Ranch . . . . . . . . . . . . . . 100 Leaning Cedar Herefords . . . . . . . . . . . . . . 100 McGuffee Polled Herefords . . . . . . . . . . . . 100 MG/4M Farms . . . . . . . . . . . . . . . . . . . . . . . . 60 S and W Herefords . . . . . . . . . . . . . . . . . . . 100

KANSAS

MISSOURI

4V Ranch Douthit Herefords . . . . . . . . . . . . 99 Bookcliff Herefords . . . . . . . . . . . . . . . . . . . . 78 Brannan & Reinhardt Polled Herefords . . . 99 Davis Herefords . . . . . . . . . . . . . . . . . . . . . . . 99 Douthit Herefords . . . . . . . . . . . . . . . . . . . . . 99 GLM Herefords . . . . . . . . . . . . . . . . . . . . . . . . 99 Herbel Herefords . . . . . . . . . . . . . . . . . . . . . . 99 Hug & Sons, Frank . . . . . . . . . . . . . . . . . . . . 78 Jamison Herefords . . . . . . . . . . . . . . . . . 71, 99

AbraKadabra Cattle Co. . . . . . . . . . . . . . . . . 85 Bellis Family, Jim D. . . . . . . . . . . . . . . . . . . . 85 Biglieni Farms . . . . . . . . . . . . . . . . . . . . . . . . 84 Blue Ribbon Farms . . . . . . . . . . . . . . . . . . . . 84 Bonebrake Herefords . . . . . . . . . . . . . 84, 100 Butler Polled Herefords . . . . . . . . . . . . . . . . 84 Doss Hereford Farms . . . . . . . . . . . . . . . . . . 85 Duvall Polled Herefords . . . . . . . . . . . . . . . . 84 Falling Timber Farm . . . . . . . . . . . . . . . . . . 100

| January 2021

MISSISSIPPI

Findley Farms . . . . . . . . . . . . . . . . . . . . . . . . 100 Harding Bros. Herefords . . . . . . . . . . . . . . 100 High Prairie Farm . . . . . . . . . . . . . . . . . . . . 100 Journagan Ranch/Missouri State University . . . . . . . . . . . . . . . . . 85, 100 McMillen’s Toothacre Ranch . . . . . . . . . . . . 85 Mead Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 84 Menzies Cattle Co. LLC . . . . . . . . . . . . . 85, 100 Miller Herefords . . . . . . . . . . . . . . . . . . . . . . 84 Reed Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Reynolds Herefords . . . . . . . . . . . . . . . . . . . . 84 Roth Hereford Farm . . . . . . . . . . . . . . . . . . . 85 Shoenberger Polled Herefords . . . . . . 85, 100 Steinbeck Farms . . . . . . . . . . . . . . . . . . . . . . 84 WMC Cattle Co. . . . . . . . . . . . . . . . . . . . . 35, 85 WPH Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

MONTANA Churchill Cattle Co. . . . . . . . . . . . . . . . . . 26, 27 Cooper Hereford Ranch . . . . . . . . . . . . . . . 100 Curlew Cattle Co. . . . . . . . . . . . . . . . . . . . . . 100 Dutton Herefords . . . . . . . . . . . . . . . . . . . . 100 Ehlke Herefords . . . . . . . . . . . . . . . . . . . . . . 100 Feddes Herefords . . . . . . . . . . . . . . . . . . . . 100 Holden Herefords . . . . . . . . . . . . . 20, 21, 100 J Bar E Herefords . . . . . . . . . . . . . . . . . . . . . 100 L Bar W Cattle Co. . . . . . . . . . . . . . . . . . 95, 100 McMurry Cattle . . . . . . . . . . . . . . . . . . . . . . 100 Mohican West . . . . . . . . . . . . . . . . . . . . . . . 101 Thomas Herefords . . . . . . . . . . . . . . . . . . . . 101 Wichman Herefords . . . . . . . . . . . . . . . . . . 101

NEBRASKA 7 Mill Iron Ranch . . . . . . . . . . . . . . . . . . . . . 101 Blueberry Hill Farms . . . . . . . . . . . . . . . . . . 101 Fisher Family, Lowell . . . . . . . . . . . . . . 37, 101 Frenzen and Family, Galen . . . . . . . . . . . . 101 Henkel Polled Herefords . . . . . . . . . . . . . . 101 Hoffman Ranch . . . . . . . . . . . . . . . . . . . . . . 101 JB Ranch Polled Herefords . . . . . . . . . . . . 101 Logterman Family . . . . . . . . . . . . . . . . . . . . . 29 Melcher Herefords Inc. . . . . . . . . . . . . . . . . . 12 Moeller & Sons, Albert . . . . . . . . . . . . . . . . 101 Monahan Cattle Co. . . . . . . . . . . . . . . . . . . 101 Nebraska Cattlemen’s Classic . . . . . . . . . . . 59 Ridder Hereford Ranch . . . . . . . . . . . . . 33, 101 Schutte & Sons . . . . . . . . . . . . . . . . . . . . . . 101 Upstream Ranch . . . . . . . . . . . . . . . . . . 51, 101 Valley Creek Ranch . . . . . . . . . . . . . . . . . . . 101 Van Newkirk Herefords . . . . . . . . . . . . . 7, 101 Vin-Mar Cattle Co. . . . . . . . . . . . . . . . . . . . 101

NORTH CAROLINA Brent Creech Taylor’s Mill Farm . . . . . . . . 101 Claxton Farm LLC . . . . . . . . . . . . . . . . . . . . 101 Double J Farm LLC . . . . . . . . . . . . . . . . . . . . . 87 Five J’s Beef & Cattle Co. . . . . . . . . . . . . . . . 79 Four B Farm . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Rhyneland Farms . . . . . . . . . . . . . . . . . . . . . 89 Triplett Polled Herefords . . . . . . . . . . . 87, 101 W&A Hereford Farm . . . . . . . . . . . . . . . . . . . 89 Will-Via Polled Herefords . . . . . . . . . . . . . 101

NORTH DAKOTA Baumgarten Cattle Co. . . . . . . . . . 22, 23, 110 Friedt Herefords . . . . . . . . . . . . . . . . . . 41, 110 Friesz Livestock . . . . . . . . . . . . . . . . . . . . . . 110 Mrnak Hereford Ranch . . . . . . . . . 13, 101, 110 North Dakota Hereford Assn. . . . . . . . . . . 110 Olson Hereford Ranch . . . . . . . . . . . . . . . . 110 Pelton Polled Herefords . . . . . . . . . . . . . . . 109 Stroh Hereford Ranch . . . . . . . . . . . . . . . . . . 34 Topp Herefords . . . . . . . . . . . . . . . . . . . . 42, 43 Wolff Cattle Co. . . . . . . . . . . . . . . . . . . . . . . 110

OHIO Berg Polled Herefords . . . . . . . . . . . . . . . . . 72 Buckeye Hereford Assn. . . . . . . . . . . . . . . . . 72 Herman & Sons, B.J. . . . . . . . . . . . . . . . . . . . 16 Herman, Todd, Kim and Kasey . . . . . . . . . . 16 J&L Cattle Services . . . . . . . . . . . . . . . . . . . . 72 M Love Cattle Co. . . . . . . . . . . . . . . . . . . . . . 72 Mohican Polled Hereford Farms . . . . . 72, 101 Oakridge Polled Herefords . . . . . . . . . . . . 101 Ostgaard Cattle Co. . . . . . . . . . . . . . . . . . . . . 72 Pugh Central Station Livestock . . . . . . . . . . 72 Rippling Rock Hereford Farm . . . . . . . . . . . 72 Sunny Side Farm . . . . . . . . . . . . . . . . . . . . . . 72 Sunnyside Stock Farms . . . . . . . . . . . . . . . . . 72 Switzerland of Ohio Polled Hereford Assn. . . . . . . . . . . . . . . . . . . . . . . 72

OKLAHOMA Darnell Hereford Ranch . . . . . . . . . . . . . . . 101 Dennis Ranch . . . . . . . . . . . . . . . . . . . . . . . . 101 Dufur Herefords . . . . . . . . . . . . . . . . . . . . . . 102 Durham Ranch . . . . . . . . . . . . . . . . . . . . . . . 102 Flying G Ranch . . . . . . . . . . . . . . . . . . . . . . . 102 Headquarters Herefords . . . . . . . . . . . . . . 102 Loewen Herefords . . . . . . . . . . . . . . . . . . . . 102 Messner Herefords . . . . . . . . . . . . . . . . 40, 102 Moler, Don . . . . . . . . . . . . . . . . . . . . . . . . . . 102 P&R Herefords LLC . . . . . . . . . . . . . . . . . . . 102

NEVADA

OREGON

6D Land & Cattle . . . . . . . . . . . . . . . . . . . . . 101 Bell Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Brumley Farms . . . . . . . . . . . . . . . . . . . . . . . 101 Genoa Livestock . . . . . . . . . . . . . . . . . . 79, 101 Nevada Cattlemen’s Assn. . . . . . . . . . . . . . . 64

Grass Pond Farm . . . . . . . . . . . . . . . . . . . . . 101

Bar One Ranch . . . . . . . . . . . . . . . . . . . . . . . 102 Bird Herefords . . . . . . . . . . . . . . . . . . . . . . . 102 Harrell Hereford Ranch . . . . . . . . . . . . 49, 102 High Desert Cattle Co. . . . . . . . . . . . . . . . . 102 Hufford’s Herefords . . . . . . . . . . . . . . . . . . 102 Klamath Cattlemen’s Assn. . . . . . . . . . . . . . 68 Quick Mill Farms . . . . . . . . . . . . . . . . . . . . . 102 Vollstedt Farms Polled Herefords . . . . . . . 102

NEW MEXICO

PENNSYLVANIA

NEW JERSEY

B&H Herefords . . . . . . . . . . . . . . . . . . . . . . . 101 Copeland & Sons Herefords LLC . . . . . . . . 101 Cornerstone Ranch . . . . . . . . . . . . . . . . . . . 101 King Herefords . . . . . . . . . . . . . . . . . . . . . . . 101 Pérez Cattle Co. . . . . . . . . . . . . . . . . . . . 53, 101 West Star Herefords . . . . . . . . . . . . . . . . . . 101

NEW YORK Glade Haven Herefords . . . . . . . . . . . . . . . 101 SK Herefords . . . . . . . . . . . . . . . . . . . . . . . . 101 Stone House Farm . . . . . . . . . . . . . . . . . . . . 101

Bar-H Farms . . . . . . . . . . . . . . . . . . . . . . . . . 102 Deana Jak Farms Inc. . . . . . . . . . . . . . . . . . 102 Flat Stone Lick . . . . . . . . . . . . . . . . . . . . . . . . BC LT’s South Dakota Farm . . . . . . . . . . . . . . . . 89 Slaytons’ BearDance . . . . . . . . . . . . . . . . . . . 89 Stone Ridge Manor . . . . . . . . . . . . . . . . . . . . 89 Vogel Valley Farms . . . . . . . . . . . . . . . . . . . 102

SOUTH CAROLINA Forrest Polled Herefords . . . . . . . . . . . . . . . 79 Fowken Farm . . . . . . . . . . . . . . . . . . . . . . . . . 79 Keese Herefords . . . . . . . . . . . . . . . . . . . . . 102 Hereford.org

SOUTH DAKOTA Atkins Herefords . . . . . . . . . . . . . . . . . . . . . . 19 Bar JZ Ranches . . . . . . . . . . . . . . . . . . . . . . . 102 Bischoff’s Ravine Creek Ranch . . . . . . 60, 102 Black Hills Stock Show & Rodeo . . . . . . . . . 67 Blume Herefords . . . . . . . . . . . . . . . . . . . . . 102 Dvorak Herefords . . . . . . . . . . . . . . . . . . . . . 55 Eggers Southview Farms . . . . . . . . . . . . . . 102 Fawcett’s Elm Creek Ranch . . . . . . . . . 31, 102 Frederickson Ranch . . . . . . . . . . . . . . . . . . 102 Hoffman Herefords . . . . . . . . . . . . . . . . . . . 102 JBN Livestock . . . . . . . . . . . . . . . . . . . . . . . . 102 K&B Herefords . . . . . . . . . . . . . . . . . . . . . . . 102 LaGrand Angus and Hereford Ranch . . . . 102 Peskey Farms . . . . . . . . . . . . . . . . . . . . . . . . . 60 Rausch Herefords . . . . . . . . . . . . . . . . . 47, 102 Stenberg Herefords . . . . . . . . . . . . . . . . . . . 102 Thorstenson Hereford Ranch . . . . . . . . . . 102

TENNESSEE Burns Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Candy Meadow Farms . . . . . . . . . . . . . . . . . 79 Coley Herefords . . . . . . . . . . . . . . . . . . . . . . 102 Jackson Farms . . . . . . . . . . . . . . . . . . . . . . . 102 JM Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . 66 Mud Creek Farms . . . . . . . . . . . . . . . . . . . . 102 Parker Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Roberson’s Polled Herefords . . . . . . . . . . . 102 Rogan Farms Herefords . . . . . . . . . . . . 87, 102 Triple L Ranch . . . . . . . . . . . . . . . . . . . . . . . 102 Woodard Hereford Farms . . . . . . . . . . . . . 102

TEXAS B&C Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 102 Bar J Bar Hereford Ranch . . . . . . . . . . . . . . 102 Barber Ranch . . . . . . . . . . . . . . . . . . . . . 45, 102

Hereford.org

Case Ranch Herefords . . . . . . . . . . . . . . . . . 103 Chastain Cattle Co. . . . . . . . . . . . . . . . . . . . 103 Dudley Bros. . . . . . . . . . . . . . . . . . . . . . . . . . 103 G3 Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 GKB Cattle . . . . . . . . . . . . . . . . . . . . . . . 76, 103 H2 Ranch and Cattle Co. . . . . . . . . . . . . . . 103 Indian Mound Ranch . . . . . . . . . . . . . . . . . 103 Iron Lake Ranch . . . . . . . . . . . . . . . . . . . . . . 103 JB Show Cattle . . . . . . . . . . . . . . . . . . . . . . . . 61 MC Show Cattle . . . . . . . . . . . . . . . . . . . . . . . 61 Metch Polled Herefords . . . . . . . . . . . . . . . 103 Noack Hereford Ranch . . . . . . . . . . . . . . . . 103 Nolan Herefords . . . . . . . . . . . . . . . . . . . . . 103 Powell, James L. . . . . . . . . . . . . . . . . . . . . . 103 Rockin’ W Polled Herefords . . . . . . . . . . . . 103 Rocking Chair Ranch . . . . . . . . . . . . . . . . . . 103 Skrivanek Ranches . . . . . . . . . . . . . . . . . . . 103 Still River Ranch . . . . . . . . . . . . . . . . . . . . . 103 Sunny Hill Ranch . . . . . . . . . . . . . . . . . . . . . 103 Texas Hereford Assn. . . . . . . . . . . . . . . . . . 103 Williams Family Herefords . . . . . . . . . . . . 103 Willis Polled Herefords . . . . . . . . . . . . . . . . 103

UTAH Allen & Son, Phil . . . . . . . . . . . . . . . . . . . . . Cache Cattle . . . . . . . . . . . . . . . . . . . . . . . . . Circle BJ Polled Hereford Ranch . . . . . . . . Ekker Herefords . . . . . . . . . . . . . . . . . . . . . . JB Herefords . . . . . . . . . . . . . . . . . . . . . . . . . Johansen Herefords . . . . . . . . . . . . . . . . . . Rees Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . .

103 103 103 103 103 103 103

VIRGINIA Deer Track Farm . . . . . . . . . . . . . . . . . . . . . . . 89 Hereford Hollow Farm . . . . . . . . . . . . . . . . . 87 Knoll Crest Farm . . . . . . . . . . . . . . . . . . . . . . 89

Quail Hollow Farm . . . . . . . . . . . . . . . . 89, 103 Thistle Tree Farm . . . . . . . . . . . . . . . . . . . . . 103

WASHINGTON BB Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . IFC CX Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Diamond M Ranch . . . . . . . . . . . . . . . . . . . 103 Ottley Herefords . . . . . . . . . . . . . . . . . . . . . 103

WEST VIRGINIA Brand Farm Herefords . . . . . . . . . . . . . . . . 106 Cottage Hill Farm . . . . . . . . . . . . . . . . . . . . 106 Grandview Hereford Farm . . . . . . . . . . . . . 106 Grassy Run Farms . . . . . . . . . . . . . . . . . . . . 106 Haught Farms . . . . . . . . . . . . . . . . . . . . . . . . 89 Knotts Polled Herefords . . . . . . . . . . . . . . . 106 Law & Sons, David . . . . . . . . . . . . . . . . . . . 106 McDonald Polled Herefords . . . . . . . . . . . . 106 West Virginia University . . . . . . . . . . . . . . 106 Westfall Polled Herefords . . . . . . . . . . . . . 103

WISCONSIN Blue Goose Hereford Farms . . . . . . . . . . . . . 81 Boettcher’s Brookview Acres . . . . . . . . . . . 81 C&L Hereford Ranch . . . . . . . . . . . . . . . . . . 103 Christ the Rock Creek Farm . . . . . . . . . . . . . 80 Dalton Polled Herefords . . . . . . . . . . . . . . . . 80 Gari-Alan Farm . . . . . . . . . . . . . . . . . . . . . . . 81 Golden Maple Polled Hereford Haven . . . . 16 Hidden Springs Ranch . . . . . . . . . . . . . . . . . 80 Huth Polled Herefords . . . . . . . . . . . . . 80, 103 Larson Hereford Farms . . . . . . . . . . . . . . . . . 80 Lietzau Hereford Farm . . . . . . . . . . . . . . . . . 81 Lininger Farms . . . . . . . . . . . . . . . . . . . . . . . . 81 Maple Crest Farm . . . . . . . . . . . . . . . . . . . . . 81 MGM Polled Herefords . . . . . . . . . . . . . 81, 103

Next Generation Genetics . . . . . . . . . . . . . . 80 Otter Creek Polled Herefords . . . . . . . . . . . 80 Owego Stock Farm . . . . . . . . . . . . . . . . . . . . 81 Pierce’s Hereford Haven . . . . . . . . . . . . . . . . 81 Sandrock Ranch Herefords . . . . . . . . . . . . 103 SNL Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Spaeth Farms . . . . . . . . . . . . . . . . . . . . . . . . . 80 Starck Century Farm . . . . . . . . . . . . . . . . . . . 80 Starr Polled Herefords . . . . . . . . . . . . . . . . . 81 Whiskey Run Farms . . . . . . . . . . . . . . . . . . . 81 Wirth Polled Herefords . . . . . . . . . . . . . . . . 80

WYOMING Berry’s, The . . . . . . . . . . . . . . . . . . . . . . . . . 103 Durbin Creek Ranch . . . . . . . . . . . . . . . . . . . 15 Largent and Sons . . . . . . . . . . . . . . . . . . . . 103 McClun’s Lazy JM Ranch . . . . . . . . . . . . . . 103 Micheli Herefords . . . . . . . . . . . . . . . . . . . . 103 Middleswarth Ranch . . . . . . . . . . . . . . . . . 103 NJW Polled Herefords . . . . . . . . . . . . . . . . 104 Ochsner Herefords . . . . . . . . . . . . . . . . . . . 104

CANADA Elmlodge Polled Herefords . . . . . . . . . . . . 104 Hill 70 Quantock Ranch Ltd. . . . . . . . . . . . . 78 Hills Galore Stock Farms . . . . . . . . . . . . . . . 78 Medonte Highlands Polled Herefords . . . . . . . . . . . . . . . . 57, 104 Ulrich Hereford Ranch Inc. . . . . . . . . . . . . . 90

SERVICES

Booker, C.D. . . . . . . . . . . . . . . . . . . . . . . . . . 104 Burks, Eddie . . . . . . . . . . . . . . . . . . . . . . . . . 104 Carper, Thomas . . . . . . . . . . . . . . . . . . . . . . 104 Cattle Max . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Cattle Visions . . . . . . . . . . . . . . . . . . . . . . . . . 75 Circle H Headquarters LLC . . . . . . . . . . . . . 104 Conover, Al . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Drees, Eric . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Emmons Ultrasounding . . . . . . . . . . . . . . . 104 Gay Livestock Insurance, Jerry . . . . . . . . . 104 Jensen Livestock Agency . . . . . . . . . . . . . . 104 Lathrop Livestock Transportation . . . . . . 104 Layton, Dustin N. . . . . . . . . . . . . . . . . . . . . 104 Lowderman, Cody . . . . . . . . . . . . . . . . . . . . 104 Lowderman, Monte . . . . . . . . . . . . . . . . . . 104 MCS Auction LLC . . . . . . . . . . . . . . . . . . . . . 104 Merck Animal Health . . . . . . . . . . . . . . . . . . 69 Midwest Cattle Service Inc. . . . . . . . . . . . . 104 Neogen Corp. . . . . . . . . . . . . . . . . . . . . . . . . . 56 Reed Enterprises . . . . . . . . . . . . . . . . . . . . . 104 Ritchey Livestock ID . . . . . . . . . . . . . . . . . . . 88 Safety Zone Calf Catchers . . . . . . . . . . . . . . 92 Schacher Auction Services . . . . . . . . . . . . . 104 Select Sires . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Stith, Dale . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Stout, Justin B. . . . . . . . . . . . . . . . . . . . . . . 104 Sullivan Supply . . . . . . . . . . . . . . . . . . . . . . . 10 T Bar C Cattle Co. Ltd. . . . . . . . . . . . . . . . . . 104 VitaFerm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Wendt, Kevin . . . . . . . . . . . . . . . . . . . . . . . . 104

Beef Quality Assurance . . . . . . . . . . . . . . . . 46 Bessler Inc., James F. . . . . . . . . . . . . . . . . . 104 BioZyme Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 52 Birdwell, Joel . . . . . . . . . . . . . . . . . . . . . . . . 104 Bock, Aaron . . . . . . . . . . . . . . . . . . . . . . . . . 104

January 2021 |

109

Duane, Joana, Taylor and Thomas Friesz 4465 34th St., P.O. Box 67 New Salem, ND 58563 joana@northlandinsuranceagency.com

www.frieszlivestock.com Selling bulls and females private treaty Breeders of polled Herefords, Corriedale sheep and Boer goats. 110

| January 2021

Wolff Jake Baumgarten 4251 127th Ave. S.W. Belfield, ND 58622 701-290-3450 jbaum_33@yahoo.com

Cattle Company Steve Wolff 122 N. 12th St. Oakes, ND 58474 701-710-1574

Hereford.org

LEAN

H E A LTH Y

FA R M R A I S E D

As we look to the future… Consumers are struggling to understand the difference from one beef label or claim to another, as they are bombarded with competing marketing and health claims. It doesn’t matter the feed or the finishing method… It doesn’t matter the yield, the efficiency or the carcass score…

LO C A L LY G R OW N

We must be focused on putting the juiciest, the most tender, the most flavorful on the plate.

We know what we want to do as producers, but how do we get there? Single trait carcass bulls are the fad. Hereford genetics can now give us mult-trait cattle that improve the product on the table. At Flat Stone Lick, we know our cows and we know our customers wants and needs. FSL cattle are current in all areas and work really well for us and for all environments. Our customers, whether they are selling meat directly to consumers or selling weaned calves to go the traditional route, appreciate that we don’t take shortcuts. Our current AI sires are 4013, Historic, and Blueprint, with 167Y walking bulls. We are depending on these genetics to fill in the X’s and O’s to bring us to a brighter future.

FSL

Les and Nancy Midla & Family

FLAT STONE LICK

34 Cranberry Marsh | Marianna, PA 15345

724-267-3325 nmidla@pulsenet.com Documented cattle that are right for today’s industry.