Hereford.org May/June 2022

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62 2022 Junior National Hereford Expo Schedule

The Banners in the Bluegrass schedule.

JNHE Welcomes New Contest

Compete in the Sales Academy Contest during Banners in the Bluegrass.

— by Libby Rushton

63 Contests and Education Dates and deadlines.

64 Even More Expo Activities

JNHE offers events and opportunities for breed enthusiasts of all ages.

65 Cornhole for a Cause

The National Hereford Queen’s service project provides friendly competition and help for local hospitals. — by Lauren Gatz

Other Features

50 Make it Count

Basics make herd vaccination more effective. — by Deana Hardee, DVM

page 50

54 Genomic Relationships

Understanding genomic relationships improves prediction accuracy. — by Jamie

Courter, Ph.D., and J. R. Trait, Ph.D.

58 NJHA Goes Bold

Hereford juniors build their leadership in Texas.

— by Chloé Fowler

20 | Communications Corner

Snapping a Story

Photos of your cattle operation help promote the Hereford breed and the beef industry. 22 | Hereford Women

Royal Representation The National Hereford Queen serves as an advocate for the breed and the industry.

DEPARTMENTS

5 Contacts

74 ACT’s Playbook 76 From the Field

80 Sales Digest 102 Advertisers’ Index

103 Calendar of Events

Cover photo: “Meating Quality Demand” photo by Brenyn Burkholder, CHB marketing coordinator, provided by Certified Hereford Beef®.

Hereford World (ISSN 1085-9896), Vol. 113, No. 1, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689