Hereford World Magazine

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Other Features 50 Make it Count

Basics make herd vaccination more effective. — by Deana Hardee, DVM

2022 Junior National Hereford Expo Schedule

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The Banners in the Bluegrass schedule.

JNHE Welcomes New Contest

Compete in the Sales Academy Contest during Banners in the Bluegrass. — by Libby Rushton

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Contests and Education

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page 50

Dates and deadlines.

54 Genomic Relationships

Even More Expo Activities

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Understanding genomic relationships improves prediction accuracy. — by Jamie Courter, Ph.D., and J. R. Trait, Ph.D.

JNHE offers events and opportunities for breed enthusiasts of all ages.

Cornhole for a Cause The National Hereford Queen’s service project provides friendly competition and help for local hospitals. — by Lauren Gatz

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58 NJHA Goes Bold Hereford juniors build their leadership in Texas. — by Chloé Fowler

DEPARTMENTS 20 | Communications Corner

Snapping a Story Photos of your cattle operation help promote the Hereford breed and the beef industry.

22 | Hereford Women

Royal Representation The National Hereford Queen serves as an advocate for the breed and the industry.

Cover photo: “Meating Quality Demand” photo by Brenyn Burkholder, CHB marketing coordinator, provided by Certified Hereford Beef®.

5 Contacts 74 ACT’s Playbook 76 From the Field 80 Sales Digest 102 Advertisers’ Index 103 Calendar of Events

Hereford World (ISSN 1085-9896), Vol. 113, No. 1, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 Hereford.org

May/June 2022 |

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