October 2014 Hereford World by American Hereford Association

October 2014 Hereford World

Inside…

Published by the American Hereford Association

October 2014; Vol. 105, No. 5

22 Charting Our Course

AHA staff pens the Hereford Genetic Summit with a look back and encouragement moving forward.

24 Challenge Extended

Kevin Ochsner kicked off he Hereford Genetic Summit with inspiration and insightfulness.

30 Understanding Tomorrow’s Consumer

Beef industry experts John Lundeen and Joe Pawlak discussed beef consumer trends.

32 Economic Drivers of the Beef Industry

Let the Good Times Roll — CattleFax CEO Randy Blach said all the stars have aligned for the cow-calf business. Focus on Feed Efficiency, End-Product Merit — Kee Jim shared what feeders and packers are looking for.

40 The Value of Hereford Genetics in the Commercial Industry

Congratulations, Now Keep Working — Genex’s Lorna Marshall praised Hereford breeders on improvement, encouraged continued commitment to excellence. Herefords as Maternal Sires — Simplot Livestock has documented the advantages of using Herefords in a crossbreeding program.

44 Your Responsibility as a Seedstock Producer

Seedstock producers Galen Fink and Don Schiefelbein shared insights on how to meet commercial customer needs.

46 Tailgating Hereford Style 47 Setting Sail on Branson Belle HerefordGeneticSummit.com #HerefordGeneticSummit

Hereford Genetic Summit: Get on Board, Navigate Your Future

Hereford breeders were challenged to embrace technology, focus on the customer, and concentrate on feed efficiency and end product merit to help position the breed to gain more commercial market share. Summit media coverage by Sara Gugelmeyer, Jamie Bellis Johansen and Angie Stump Denton

ynamic. Thought-provoking. Phenomenal. These were the descriptions echoing throughout the Darr Agricultural Center/Bond Learning Center on the Missouri State University campus in Springfield, Mo., following the Hereford Genetic Summit. Nearly 300 Hereford enthusiasts attended the event Sept. 4-5 and were challenged by industry experts to think about the future of the breed and their individual operations. The American Hereford Association (AHA) hosted its last “direction” or “type conference” in 2002. A lot has changed in the beef industry and the Hereford breed during the last 12 years. “During the Summit we really looked toward the future,” said Craig Huffhines, AHA executive vice president. “We focused on these questions: How do we position the Hereford breed to continually succeed and move forward in market share? How do we become more relevant to the commercial cow-calf industry and the consumer? We really wanted to

hone in on where we are today and where we need to go tomorrow.” Huffhines said he predicts the breed will experience a similar aggressive response and positive change for continuous breed improvement similar to past direction events. “The difference is, we will see results much faster due to the technology that is being adopted that eliminates a lot of the guess work.” Kevin Ochsner, host of National Cattlemen’s Beef Association’s “Cattlemen to Cattlemen” and an agribusiness consultant, served as moderator and shared with attendees the importance of navigating and setting the course for the Hereford breed’s future. “Breeders in the seedstock industry are really the architects of tomorrow’s beef industry,” Ochsner said. “Because of that, we have got to understand where this industry is headed, where consumers are headed and some of the external factors that are going to impact the kind of cattle that are both profitable and acceptable for consumers.”

At the conclusion of the conference, Ochsner asked producers to consider the long-term and short-term goals they wanted to go home and implement in their own operations. “Fundamentally, as a seedstock producer you have to have a plan and I think one of the key messages here is you’ve got to have a clear picture of what you are trying to improve in your cattle,” he explained. “You have to move the needle in that direction without chasing and following fads and messing with a lot of other traits in the process. I hope that people heard there is measurement technology — whether it be EPDs (expected progeny differences) or genomic-enhanced EPDs — out there that we can employ so we don’t only rely on our eyes to breed and design cattle.” In this issue you will find highlights of the event. Under “Inside” to the left is a list of summaries and page numbers. You can also visit HerefordGeneticSummit.com for video archives of presentations and audio interviews with speakers. HW

CHURCHILL’S

WORLD CLASS BULL SALE Tuesday, January 27, 2015

AHA

GE•EPD

Churchill Red Bull 200Z

BW 0.5; WW 68; YW 113; MM 29; REA 0.83; MARB 0.20 • Curve Bender Deluxe! Calving ease sire with incredible performance. His sons sell and six full brother sell, everyone a tremendous prospect. Sensation x Outcross 18U – a new wave in Hereford genetics.

GE•EPD

Churchill Bravo 3275A ET

BW 3.0; WW 52; YW 83; MM 26; REA 0.19; MARB 0.37 • Big time herd bull out of our fall born bulls. Thick butted and fla topped with super length of body. Awesome maternal genetics! Th ee full brothers also sell. HH Advance 0132X x Yankee donor 9123W

H The Maternal Genetics Behind the Sale Bulls H

AHA

GE•EPD

Churchill Lady 284Z ET

BW -1.2; WW 52; YW 76; MM 29; REA 0.34; MARB 0.48 • Negative BW cow with incredible MARB! Full sister to Churchill A1. Her son sells January 27th. • Owned with Texas Stardance Cattle

GE•EPD

Churchill Lady 2139Z ET

BW 0.8; WW 57; YW 86; MM 27; REA 0.60; MARB 0.32 • The ultimate female for l w cost beef production. Sired by Sensation. Maternal brother to 3275A bull above. • Owned with Harrison Cattle Co.

AHA

GE•EPD

CL 1 Dominette 223Z 1ET

BW 1.8; WW 57; YW 103; MM 30; REA 0.16; MARB -0.14 • High selling female in Cooper’s 2013 sale at $35,000. Her Sensation bred bull calf sells. • Owned with Pete Loehr and Stuber Ranch

Churchill Lady 265Z ET

BW 2.2; WW 61; YW 95; MM 32; REA 0.59; MARB 0.01 • Maternal sister to Sensation out of 955W. Her Sensation bull calf sells.

GE•EPD

Churchill Lady 1212Y ET

BW 4.2; WW 64; YW 104; MM 30; REA 0.43; MARB 0.28 • May be the prettiest cow on the ranch! She is a 955W out of a Rancher donor. Her Sensation bull sells.

Please join us January 27th to invest in the best and newest Churchill bull genetics. Make your next calf crop your best ever!

Churchill Lady 241Z

BW 2.4; WW 64; YW 98; MM 32; REA 0.47; MARB 0.19 • A 2-year-old by 955W. Her full brothers sell. • Owned with Iron Lake Ranch

Dale and Nancy Venhuizen 1862 Yadon Rd., Manhattan, MT 59741 • 406-580-6421 dale@churchillcattle.com • www.churchillcattle.com

Lady

It Takes a

Amy Cowan 816-842-3757 acowan@hereford.org www.herefordyouthfoundation.org

Se l l s a s L o t 1 i n t h e M i l e H

Churchill Lady 1162Y ET — Dam

e l a S t h g i ig h N

CCC SR ILR FOUNDATION LADY 437B ET 43493646 — Calved: Jan. 10, 2014 — Tattoo: LE 437

SHF RIB EYE M326 R117 {SOD}{CHB}{DLF,HYF,IEF} NJW 98S R117 RIBEYE 88X ET {CHB}{DLF,HYF,IEF} 43094146 NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF}

KCF BENNETT 3008 M326 {SOD}{CHB}{DLF,HYF,IEF} HVH MISS HUDSON 83K 8M CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 57G 74G DEW 5M {DLF,HYF,IEF}

GOLDEN OAK OUTCROSS 18U {CHB}{DLF,HYF,IEF} CHURCHILL LADY 1162Y ET {DLF,HYF,IEF} 43184480 DCC 8006 PATTI 4266 ET {DLF,HYF,IEF}

GOLDEN-OAK FUSION 3S {DLF,HYF,IEF} GOLDEN-OAK 60D MALLORY 15M H 8E EMBRACER 8006 {CHB} OXH PATTI 2175

CE BW WW YW MM M&G MCE MCW SC 0.0 3.8

63 98 30

4.4

FAT REA MARB BMI$ CEZ$ BII$ CHB$

103 1.2 -0.025 0.74 0.13

“Foundation Lady embodies everything the Hereford breed is about. She is ultra-maternal, great-structured and has a hard to find combination of an elite balanced look and power. She is sired by the very popular 88X bull. This female has the pedigree and phenotype that can make a major impact.”

STUBER RANCH Dale and Nancy Venhuizen Manhattan, MT 59741 406-580-6421 www.churchillcattle.com Hereford.org

Bowman, ND 58623 Roger 701-523-5371 Duane 701-523-3496 Laureen 701-523-5297 www.stuberranch.com

Brady Jensen, NJHA Chairman Athens, TX 75751 Dimitri Mataragas 214-649-0071 David Caraway 903-802-3373 Robert Schacher 817-219-0102 www.ironlakeranch.com

October 2014 /

THE WIESE

ADVANTAGE Producing bulls with generations of selected genetics for the production of profitable eef cattle.

HEREFORD GENETIC SUMMIT

October 2014 • Vol. 105 • No. 5

Cover Hereford Genetic Summit: Get on Board, Navigate Your Future

A great selection of bulls ready for the fall breeding season. Available Now! • Most bulls are offered from 14-24 months of age — ruggedly grown and developed for ease of adaption to various environments. • Wiese and Sons offer a selection of are fully developed bulls under near natural conditions. All bulls are grown with a low energy ration with careful evaluation for structure, do ability, breed character, disposition and fertility, then sold with the Wiese guarantee.

Producing "Good Doin'" bulls and females with years of careful selection of genetic traits that can produce profit

Groups of females for sale at different times of the year. Call us for the availability.

www.wieseandsons.com We welcome your interest 31552 Delta Ave. Manning, IA 51455 4

/ October 2014

Performance Matters

Stahly NRSP Results Announced . . . 8

What’s New?

Association News and Events . . . . 11

Member Service

Association Customer Service Tips and Tricks. . . . . . . . . . . . . . . . . . . . 14

CHB Bites

American Hereford Association (AHA) members will meet in Kansas City to conduct Association business.

Certified Hereford Beef (CHB) Program Happenings . . . . . . . . . . . . 16

Hereford Women

62 Step Up

Don’t Miss NHW Events at the American Royal. . . . . . . . . . . . . . . . . . . 20

Research proves lameness can be a problem in the beef industry; Zinpro launches a new program to help cattlemen with early intervention.

Leadership Lessons

Leadership Insight . . . . . . . . . . . . . . . 74

70 Tell Consumers Sustainability Exists

Livestock sustainability consultant Jude Capper encourages beef producers to be proactive and seize every opportunity to talk about what they do — and why it is sustainable.

Contacts . . . . . . . . . . . . . . . . . . . . . . . . 4 From the Field . . . . . . . . . 80 New Members . . . . . . . . . 94 Sales Digest . . . . . . . . . . 98 Calendar . . . . . . . . . . . 108 Advertisers’ Index . . . . . . 112

AHA C American Hereford Association

Certified Hereford Beef Staff

Field Staff

Mailing address: P.O. Box 014059, Kansas City, MO 64101-0059 Physical address: 1501 Wyandotte St., Kansas City, MO 64108 816-842-3757 • Fax 816-842-6931 hworld@hereford.org • Hereford.org

Vice president of sales Mick Welch, mwelch@herefordbeef.org Vice president of retail Brad Ellefson, bellefson@herefordbeef.org Vice president of marketing Andrew Brooks, abrooks@herefordbeef.org Director of food service sales Mike Mitchem, mmitchem@herefordbeef.org CHB supply chain manager Trey Befort, tbefort@herefordbeef.org Business analyst Anne Stuart, astuart@hereford.org For information about Hereford Marketplace visit HerefordMarketplace.com or call Trey Befort at 816-842-3758.

Western Region – Mark Holt Ariz., Calif., Idaho, Nev., Ore., Utah and Wash. 2300 Bishop Rd., Emmett, ID 83617 208-369-7425, mholt@hereford.org Mountain Region – Ben Brillhart Colo., Mont., Wyo. and western Canadian provinces P.O. Box 181, Musselshell, MT 59059 406-947-2222, bbrillhart@hereford.org North Central Region – Levi Landers Kan., Minn., Neb., N.D. and S.D. 1017 40 Rd., Minden, NE 68959 308-730-1396, llanders@hereford.org Upper Midwest Region – John Meents Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 21555 S.R. 698, Jenera, OH 45841 419-306-7480, jmeents@hereford.org Advertising Representative – Dustin Layton N.M. and Okla. 1615 Castellina Court, Edmond, OK 73034 405-464-2455, laytond@yahoo.com Advertising Representative – Juston Stelzer Ark., La., and Texas 177 Aspen Ln., Aledo, TX 76008 817-992-7059, jcshereford@gmail.com Eastern Region – Tommy Coley Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 1284 Stage Coach Rd., Sewanee, TN 37375 815-988-7051, tcoley@hereford.org Central Region – Contact the AHA Iowa and Mo. Northeast Region – Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces

President Steve Lambert, Oroville, Calif. Vice president Eric Walker, Morrison, Tenn. Directors Term expires 2014 Keith Fawcett, Ree Heights, S.D. Dale Venhuizen, Manhattan, Mont. Term expires 2015 Fred Larson, Spring Valley, Wis. David Trowbridge, Tabor, Iowa Term expires 2016 Curtis Curry, McAlester, Okla. Jonny Harris, Screven, Ga. Sam Shaw, Caldwell, Idaho Term expires 2017 Terri Barber, Austin, Texas Dave Bielema, Ada, Mich. Joe Van Newkirk, Oshkosh, Neb.

SENIOR OFFICE STAFF

Call today! Gene 712-653-3413 Dave 712-653-3978 Helen 712-653-2446 Office 712-653-3678 Fax 712-653-3027 wiese@mmctsu.com Visit our Web site at

Genetic Summit Reveals ‘Game Changing’ Opportunity. . . . . . . . . . . . 6

52 2014 Annual Meeting Planned

AHA BOARD OF DIRECTORS

Cattle sold by private treaty. Extensive performance records.

Breed Focus

Hereford breeders gathered in Springfie d, Mo., Sept. 4-5 for the Hereford Genetic Summit. The day-and-a-half conference was packed full of experts speaking on the importance of the consumer, the economic side of the beef industry, meeting the needs of the commercial producer and how seedstock producers need to focus on the future. The Summit coverage in this issue includes 16 pages summarizing speaker presentations and other event highlights. You can find a list of articles under “Inside” on the cover.

Executive vice president Craig Huffhines, chuffhin@hereford.org Chief operating officer and director of breed improvement Jack Ward, jward@hereford.org Chief financial officer Leslie Mathews, lmathews@hereford.org Director of communications Angie Stump Denton, adenton@hereford.org 785-363-7263 Director of records department Stacy Sanders, ssanders@hereford.org Director of youth activities Amy Cowan, acowan@hereford.org National shows coordinator and youth activities assistant Bailey Clanton, bclanton@hereford.org Records supervisor Dawn Jochim, djochim@hereford.org Education and information services coordinator Christy Bradshaw, cbradshaw@hereford.org BuyHereford.com manager Dennis Schock, dschock@hereford.org 903-815-2004

Hereford World Staff Director of field management and seedstock marketing Joe Rickabaugh, jrick@hereford.org Production manager Caryn Vaught, cvaught@hereford.org Editor Angie Stump Denton, adenton@hereford.org Assistant editor Sara Gugelmeyer, sgugelmeyer@hereford.org Advertising coordinator Alison Marx, amarx@hereford.org Creative Services coordinator Nicole Woods, nwoods@hereford.org Editorial designer/assistant Christy Benigno Graphic designers Bruce Huxol and Sean Jersett Production assistant Debbie Rush Contributing writer Troy Smith

Member Cattle Registration Fees Up to 4 months 4-8 months 8-12 months More than 12 months

Regular $12.50 $18.50 $25.50 $50.50

Electronic $10.50 $15.50 $20.50 $50.50

Member of

The publisher reserves the right to decline any advertising for any reason at any time without liability, even though previously acknowledged or accepted. Hereford World (ISSN 1085-9896), Vol. 105, No. 5, published monthly (except June) by Hereford Publications Inc., 1501 Wyandotte St., P.O. Box 014059, Kansas City, MO 64101. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, P.O. Box 014059, Kansas City, MO 64101. Hereford World agreement #1803689

Hereford.org

Modest Birth

Massive Meat

For Sale Privately: 80 Bull Calves

10 females

BW 2.1 WW 59 YW 97 MM 33 M&G 62 REA 0.33 MARB 0.20

F Time’s A Wastin’ 404 • 0124 x 765 • BW 82 lb. Our sons of the Denver Supreme Champion are powerful.

BW 1.1 WW 55 YW 88 MM 35 M&G 63 REA 0.38 MARB 0.07

F Time’s A Wastin’ 426 • 0124 x 480P • BW 82 lb. Calving ease, stoutness and maternal strength.

BW 1.7 WW 59 YW 87 MM 35 M&G 64 REA 0.32 MARB 0.13

F 88X Ribeye 400 • 88X x T32 • BW 76 lb. Our 88X sons offer standout EPDs and eye appeal.

BW WW YW MM M&G REA MARB

F Trust 446 (Polled) • 100W x Payback • BW 86 lb. Phenomenal mass and muscle. Best Trust son we’ve seen.

BW 2.7 WW 56 YW 92 MM 37 M&G 65 REA 0.58 MARB -0.03

F Fast Forward 435 • 204 x 4140P • BW 86 lb. Muscle shape and performance in a great package.

4.4 68 114 30 65 0.88 0.03

BW WW YW MM M&G REA MARB

1.8 59 104 35 64 0.45 0.12

F Common Sense 473

• 252 x Rest Easy • BW 78 lb. Low birth, super performance, pigment and style.

Our sale is any time you want. We sell all our cattle privately.

Feddes Herefords Tim 406-570-4771 tfeddes@msn.com Marvin Hereford.org

See many cattle for sale plus their sires and mothers at:

www.feddes.com

Dan 406-570-1602 2009 Churchill Rd. Manhattan, MT 59741 October 2014 /

by Craig Huffhines, executive vice president chuffhin@hereford.org

Genetic Summit Reveals ‘Game Changing’ Opportunity The recent Hereford Genetic Summit hosted at Missouri State University in Springfield, Mo., Sept. 4-5 could be considered a threshold event for driving the direction for Hereford breed improvement over the next decade. These types of conferences have historically assessed the status of the Hereford breed population and where it conforms or falls behind in commercial demand. They have always been threshold events creating selection shifts for genetic improvement. This latest event could become the bellwether event that encourages Hereford breeders to create more value in Hereford genetics than we’ve seen in quite some time. The first Hereford type conference, deemed the Madison type conference, was hosted at the University of Wisconsin in 1969. That conference ushered in the performance and frame race of the 1970s and ’80s that moved the Hereford breed two full frame scores larger, increased calf weights to nearly 70 lb. heavier at weaning, produced more than 100 lb. of additional carcass weight, and generated nearly $200 per head of added value over the following 20 years. In 1996 the World Hereford Conference hosted at Colorado State University attempted to quantify the change in performance and endproduct quality, ushering in the era of carcass ultrasound technology and end-product improvement. Since that time, the Hereford breed has made

AHA President Steve Lambert shared exciting news with attendees announcing the 2014 Fiscal Year end figures. He reported increases across the board, including registrations up 5.2%, transfers up 12.1% and cow inventory up 6.7%.

/ October 2014

amazing advances in overall muscling and ribeye area, again contributing to larger carcass weight and more saleable end product. By the next Hereford Direction Summit hosted at Oklahoma State University in 2002, it was determined that the Hereford breed had all but caught the Continental breeds in growth, had plenty of milk production to support crossbreeding systems but might have gone too far on mature size while ignoring very important components for the commercial cow-calf sector — birth weight and calving ease. For the next 10 years of the new millennium, Hereford breeders worked diligently on the No. 1 trait of interest for the cow-calf sector — calving ease. The breed has identified high accuracy sires, has begun to stack pedigrees with spread (calving ease and high growth) cattle and, in turn, has made great strides that have created a major demand shift for the Hereford breed. 2014 Hereford Genetic Summit speaker Lorna Marshall, Genex Cooperative U.S. beef marketing manager, said, “I had once been very critical of the Hereford breed because it had gotten out of bounds relative to calving ease and had functional problems to fix, but in the last six years the Hereford breed has been the fastest-growing breed for both domestic and export semen sales.” Marshall said she was impressed with the improvements the Hereford breed has made in improving calving ease and eliminating functional defects that plagued the Hereford breed for decades. She also complimented the American Hereford Association (AHA) for being the first breed to launch an udder quality EPD (expected progeny difference). Many stereotypical factors that harmed Hereford breed market share have been resolved, and now the breed finds itself growing in favor with the commercial cattle industry. So where does the Hereford breed go from here? The AHA invited leading experts in the field of consumer marketing, cattle feeding,

industry economics and cow-calf production, along with two of the largest seedstock suppliers in the U.S., to share their views on a changing industry and where the breed might head during the next 10 years to capture additional profit opportunity. A changing consumer, growing highquality domestic and export markets, increased input costs, economic and environmental sustainability, value disparity in feeder cattle, and concerns about animal welfare were all major issues touched on during the Summit. Here are a few bullet points taken from the conference. • Quality rules: Due to the record high price for beef, the demand for a tender, adequately marbled product is growing for both domestic and export consumers. The U.S. beef industry’s unique global advantage is the production of high-quality, grainfed beef. It has a major advantage in consumer satisfaction compared to grass-fed beef that is produced throughout the rest of the world. Therefore, the Hereford breed must continue to focus on quality by improving quality grade and to evaluate genetic components of tenderness to sustain and to grow market share. • Live calves born is king: The three most important commercial cow-calf traits identified in the 2014 BEEF Magazine cattlemen survey are calving ease, fertility and disposition. For the most part, the Hereford breed can claim disposition as a unique strength. However, increasing live calves born should be the most important factor of the seedstock industry. The Hereford breed must be relentless at producing calving ease without giving up growth. In addition, it might be time to evaluate our management methods for developing young bulls to determine if we are producing structurally sound athletes with good feet and legs, and are making sure bulls are in breeding shape, ready to cover country, to produce viable semen and to last for at least four years. There is

no debate on the importance of the two areas of calving ease and fertility coupled with breeding ability. • Change feeder calf value: One of the knocks on the Hereford breed is the occasional discount that red-hided cattle tend to get in sale barns or on the video. It has been said that we have made good strides in reducing the disparity in black versus red hide price, but there is also a major opportunity ahead of the Hereford breed once it capitalizes on a couple of factors. Unquestionably, feed efficiency is a trait that could be a “game changer” for the business once it’s identified, quantified genetically and selected for by using calculated EPDs. The Hereford breed can claim feed efficiency as its own. Combining feed efficiency while improving endproduct quality will undoubtedly be the “game changer” the breed is looking for within three generations. Look for news of a feed efficiency EPD coming in the next few months. Summit speaker Randy Blach, CattleFax CEO, said, “I would challenge you, that this is the time to make some investments in the future of your business. You’ve got some jingle in your pocket, make some of those investments that are going to pay dividends, 10 and 20 years down the road. It doesn’t matter what kind of business we are in, we all have things that we can improve.” In the coming weeks and months, I encourage Hereford breeders to look at the new genomic technology that is rapidly advancing and that can be used to improve the accuracy of your younger animals’ EPDs. You will soon find a very attractive new price point for a combined GE-EPD (genomic enhanced-EPD), parent verification and genetic abnormality panel. We will commercially launch the udder score EPD, and in the next fiscal year, a feed efficiency EPD will be published. In the words of Randy Blach, let’s invest while we have jingle in our pockets. HW

Hereford.org

THANK YOU! Special thanks to McGuffee olled Herefords, Miss.

To all bidders and buyers at the

3 T Farms, KY A.X.A. Herefords, Canada Arkansas Sheriff ’ Youth Ranches Inc., AR Barnes Farms LLC, GA Belle Meadow Farm, TN Bent Tree Farm, AL Bonebrake Farm, MO Stan and Steve Boyle, ID Broadlawn Farm, MS C & M Farms, TN CES Polled Herefords, GA CMR Polled Herefords, MS Crouch Polled Hereford Farm, TN Dawson Farm, TN Dirt Road Farm, TN Dorbay Polled Herefords, Canada Doss Herefords, MO Drummond Sparks, AL EBS Polled Herefords, TN Elm Tree Farm, KY Farris Bottom Farms, TN Luis Flores, TN Joe B. Gray, KY Greenview Polled Hereford Farm, GA Cody Hale, TN Jonathan Hensley, TN Herby Magee Farms, TN Jernigan Farm, TN JM Cattle Company, TN Scott Jolly, TN Kerr Polled Hereford, TN Kings Hereford Farm, SC K-One Cattle, LA Langley Farms, MS Leonard Polled Hereford, GA Jim Love, NC

Special thanks to Greenview Polled Hereford Farms, Ga., for purchasing ½ interest.

McGuffee olled Hereford, MS Meadow Ridge Farms Inc., VA Metch Polled Hereford, TX Mill Creek Ranch, KS Notchey Creek Farm, TN O’Brien Farms, AL Oakcrest Polled Hereford, TN Pine Ridge Hereford Farm, WV Cassidy and Lucas Prater, TN Predestined Cattle Co., GA Quandt Land & Cattle, TN R & L Polled Herefords, MO R & R Family Farm, MN Regions Bank, TN Rock Acres Polled Hereford, CA Shaw Cattle Co., ID Shope Farms, TN Craig Simpson, KY Skrivanek Ranch, TX A. W. Smith, TN Sul-Tay Farms, AL Sweet T Farm, KY Taurus Farms, TN Terrace Farms, NC Thompson arm, AR Tennessee Livestock Producers, TN Tommy Grissom, TN Triple J Farm, TN V Bar W Ranch, TX Van Newkirk Herefords, NE W & A Hereford Farm, NC John Wadell, MO Wells Farm, TN Whispering Pine Farms, MN Garrett White, VA Wolf Creek Farm, AL

SALE AVERAGES

11.25.........................Bulls............................. $49,600.............. $4,409 57.5...........................Females......................... $552,750............ $9,613 68.75.........................Lots.............................. $602,350............ $8,761 1................................Flush............................. $7,000................ $7,000 7................................Embryos....................... $5,400................ $771 1................................Pick.............................. $17,750.............. $17,750

TOTAL GROSS $632,500

For catalog or more information, contact: Eric, Rhonda, Cody and Casey P.O. Box 146 • Morrison, TN 37357 931-607-6356 Cell • 931-668-4622 Offi 931-635-2181 Home • 931-668-7365 Fax www.walkerpolleherefordfarm.com wphf@blomand.net Hereford.org

October 2014 /

by Jack Ward, chief operating officer and director of breed improvement jward@hereford.org

Stahly NRSP Results Announced Reported here are the final data on Stahly 2013-born calves. Mike and Judy Stahly, of Stahly Ranch, Cavour, S.D., have participated in the National Reference Sire Program (NRSP) for 15 years, utilizing Hereford sires in their commercial herd. The Stahlys were featured on the cover of the August 2013 Hereford World, if you’d like to read more about their operation. The number of progeny reflects those which had birth weight (BW) and weaning weight (WW) collected. That number is less for carcass. The

cattle were harvested on July 15, and 65% of the steers graded Choice or better; 90% were yield grade (YG) 3 or better. For hot carcass weight (HCW) ratio, the bigger the ratio, the more weight. If you would like to nominate a bull for the NRSP, look for the form on Hereford.org, in the January Hereford World, or contact me at 816-842-3757 or jward@hereford.org. HW

Hereford Genetic Summit: An event to remember The Hereford Genetic Summit was Sept. 4-5, and those dates may be remembered as some of the most instrumental in the long-term success of the Hereford breed. Summits have given direction to the breed for decades, but in the past the focus has been “type.” This Summit focused on genetics and how the beef industry will be challenged to produce a product that the consumer demands, to keep the industry sustainable and to feed a growing population. To me, the message was clear and had four main components, including: 1) Keep putting pressure on calving ease. Commercial cattlemen do not have time to deal with problems associated with dystocia. They are working a second job or are larger producers who expect to spread more cows over less labor force, so they don’t have time for calving difficulties. 2) Work hard on adding end-product merit. All speakers touched on marbling, ribeye area and tenderness. Two of these are easily measurable traits, and all are moderately heritable, so genetic progress can be made. Beef is at an all-time high for price, so the consumer is expecting quality, consistency and tenderness. 3) Keep working to identify efficient, low-cost cattle. The consumer wants a product that leaves less of a greenhouse footprint; the feedyard wants cattle to gain efficiently; and the commercial cowman needs to increase numbers with the same or less resources — land and water. 4) Keep doing all of these things while not losing focus on what kept you in the game. Hereford cattle need to be problem free and that includes disposition, cosmetic abnormalities, longevity, fertility and low maintenance. Do not try to do everything for everyone, but keep an eye on what your customers need. Kevin Ochsner said it best: “The average size of the cow herd, both commercial and seedstock, is less than 100 cows. There are over 29 million cows in the U.S., and we really do not need them if they are just pets.” No matter your size, you are part of this industry, and you should be making genetic progress. HW

Table 1: 2013-born calves at Stahly Ranch Reg. No.

Total calves

BW ratio

WW ratio

HCW ratio

MB ratio

REA ratio

YG average

MCR Bluestem 977

43086834

102

100

3.5

Schu-Lar Red Bull 18X

43084009

100

102

103

3.2

SHF York 19H Y02

43180994

102

106

3.6

Sire Name

Table 2: EPDs of bulls used at Stahly Ranch CE CE BW BW WW WW YW YW MM MM MG MCE EPD ACC EPD ACC EPD ACC EPD ACC EPD ACC EPD EPD

Sire Name

MCE MCW MCW SC SC ACC EPD ACC EPD ACC

FAT EPD

FAT REA REA MARB MARB BMI CEZ ACC EPD ACC EPD ACC

BII

CHB

MCR Bluestem 977

6.1

0.34 -0.4 0.65

0.54

0.51

0.23

2.9

0.3

0.4

1.1

0.37

0.054 0.35

0.6

0.36

0.08

0.32

Schu-Lar Red Bull 18X

8.2

0.32

0.3

0.71

0.6

106

0.57

0.21

0.4

0.27

101

0.42

0.6

0.48

0.051

0.28

0.4

0.25

0.36

SHF York 19H Y02

6.5

0.34

0.5

0.79

0.72

108

0.7

0.22

2.9

0.29

0.44

1.4

0.55 -0.006 0.48 0.64

0.48

0.33

0.45

0.4

42nd Annual

WINNING TRADITION SALE Saturday, Nov. 29, 2014 • 6:30 p.m. (EST)

Offering 20 cows, 30 show quality heifers, 3 bulls and 10 steers AA LA Suzi 422

Calved: Jan. 15, 2014 Sire: Grassy Run Super Sport 04X ET • P43510921 MGS: LaGrand Moler 86S ET

BW 1.2 WW 42 YW 73 MM 25 M&G 47

AA SHO Stella 427

Calved: Jan. 18, 2014 Sire: C Stockman 2059 ET • P43510022 MGS: STAR SS Thunder T 62J

BW 4.9 WW 56 YW 90 MM 23 M&G 51

AA Eydis 428

Calved: Jan. 18, 2014 Sire: NJW 98S R117 Ribeye 88X ET • P43460199 MGS: AA PRF Wideload

AA Timely Lady 0154

BW 2.6 WW 51 YW 79 MM 26 M&G 52

Calved: July 8, 2010 Sire: CRR About Time 743 • P43176886 MGS: NJW 1Y Wrangler 19D

BW 2.2 WW 48 YW 75 MM 24 M&G 48

L.R. Duncan and Family 1264 N. Mountain Rd. • Wingate, IN 47994 David Duncan, Cell 765-366-0295 • Lawrence Duncan, Cell 765-918-2297 davidandjilld@ aol.com • www.ableacres.com 8

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Hereford.org

GRNDVIEW CMR156T VISIONY509 ET P43214916 - Calved: April 7, 2011 - Tattoo: BE Y509 PW VICTOR BOOMER P606 {SOD}{CHB}{DLF,HYF,IEF} CMR GVP MR MATERNAL 156T {CHB}{DLF,HYF,IEF} P42830222 JG WCN VICTRA 17 2103

REMITALL BOOMER 46B {SOD}{CHB}{DLF,HYF,IEF} PW VICTORIA 964 8114 {DLF,HYF,IEF} MHF VICTOR R125 17 MHF MS VIC A51 567

CIRCLE-D WRANGLER 832W {SOD}{CHB}{HYF} REMITALL GINGER 23G {DLF,HYF,IEF} P42217185 PLAIN LAKE BELLE 20X 117P 5B

BAR H L1 CHANCE 55S CRCLE D193 SILHOUET 335S REMITALL KEYNOTE 20X {SOD}{CHB} SRCL LEONARD BRIT 117P

CE -2.1; BW 2.7; WW 50; YW 74; MM 22; M&G 47; MCE 1.4; MCW 91; SC 0.9; FAT -0.001; REA 0.50; MARB 0.28; BMI$ 21; CEZ$ 13; BII$ 19; CHB$ 28

• Our first set of cal es out of Vision are weaned and they are impressive. • Owned with Durbin Creek Ranch, Wyo., and Walt McKeller, Miss. • Semen available: $25/Straw; $75/Certificat

Additional Herd Sires: ABRA 719T Ransum 17Z P43278073

WAT JB Polled Trojans Lucky 13 P42564761

STAR KCL 20X Carlo 521X ET P43165518

NJW 135U 10Y Hometown 63A ET P43385182

Consigning to Missouri Opportunity Sale December 7, 2014

NJW 73S 980 Hutton 90A ET P43385209

• Owned with Kaczmarek 4K Herefords, Mo.

BULLS AND FEMALES FOR SALE YEAR ROUND!

WMC CATTLE CO. REGISTERED POLLED HEREFORDS Travis and Sarah McConnaughy 1199 Co. Rd. 116, Wasola, MO 65773 417-989-0486 • t-mc2009@live.com Hereford.org

October 2014 /

/ October 2014

Hereford.org

AHA/HPI Field Representatives Western Region: Mark Holt Ariz., Calif., Idaho, Nev., Ore., Utah and Wash. 2300 Bishop Rd. Emmett, ID 83617 208-369-7425 mholt@hereford.org

Mark Holt

Levi Landers

Upper Midwest Region: John Meents Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 21555 S.R. 698 John Meents Jenera, OH 45841 419-306-7480 jmeents@hereford.org Advertising Representative: Dustin Layton N.M. and Okla. 1615 Castellina Ct. Edmond, OK 73034 405-464-2455 laytond@yahoo.com Advertising Representative: Juston Stelzer Ark., La., and Texas 177 Aspen Ln. Aledo, TX 76008 817-992-7059 jcshereford@gmail.com

adenton@hereford.org

“What’s New?” is a column designed to keep you in-the-know about Hereford happenings. You can also sign up for Hereford eNews, a weekly electronic newsletter from the American Hereford Association (AHA). Send an e-mail to eNews@hereford.org to subscribe. Archived issues are posted at Hereford.org.

Annual Meeting approaches

Mountain Region: Ben Brillhart Colo., Mont., Wyo. and western Canadian provinces P.O. Box 181 Musselshell, MT 59059 Ben Brillhart 406-947-2222 bbrillhart@hereford.org North Central Region: Levi Landers Kan., Minn., Neb., N.D. and S.D. 1017 40 Rd. Minden, NE 68959 308-730-1396 llanders@hereford.org

by Angie Stump Denton, editor

Dustin Layton

The 2014 American Hereford Association (AHA) Annual Membership Meeting will be Saturday, Nov. 1, at the Kansas City Marriott Downtown in Kansas City, Mo. The weekend schedule will include an educational forum on Friday, followed by a reception honoring the Hereford Hall of Fame and Hall of Merit winners along with Hereford Youth Foundation of America (HYFA) scholarship recipients. Saturday will be the Annual Meeting, Ladies of the Royal Sale and the junior show. The weekend will end with the American Royal National Hereford Show on Sunday. Bus service will be available Saturday from the Mariott to the American Royal complex for the sale and junior show. The AHA nominating committee has announced four Hereford breeders vying for positions on the Board. Candidates include: Pete Atkins, Tea, S.D.; Jim Mickelson, Santa Rosa, Calif.; Kevin Schultz, Haviland, Kan.; and Bob Thompson, Rolla, Mo. See Page 53 for candidate bios. A weekend packed full of events is planned for Hereford enthusiasts. For a complete schedule, see Page 52.

Take advantage of Herefordinfluenced feeder calf sales Consigning Hereford and Herefordinfluenced calves to a special Hereford sale not only provides a great outlet for buyers interested in Hereford genetics but also may result in a premium for the seller. Contact these organizers today for the specific requirements of each sale. Many have a consignment deadline, and the earlier you commit your stock, the better advertisement your calves will get. Whether you have one head or 100, one of these sales may be the perfect marketing outlet for you: Tennessee Hereford Marketing Program Fall Feeder Calf Sale Date: Thursday, Oct. 16, 2014 Location: Tennessee Livestock Producers, Columbia, Tenn. Contact: John Woolfolk 731-225-2620; Darrell Ailshie 931-212-8512

Montana Hereford Association Hereford-Influenced Feeder Calf Sale www.mhafeedercalfsale.com Date: Wednesday, Nov. 19, 2014 Location: Headwaters Livestock Auction, Three Forks, Mont. Contact: Jerry Gereghty 406-662-3375 Central Livestock Association Hereford-Influenced Feeder Calf Sale Date: Thursday, Nov. 20, 2014 Location: Central Livestock Association, Zumbrota, Mont. Contact: Jeff Reed 651-451-1844 continued on page 12...

All data need to be submitted prior to Nov. 1 to be included in the next genetic evaluation. The AHA performance department requests all breeders submit cow weights and body condition scores when sending weaning weights. These weights and scores are imperative to the

Churchill, Stuber, Iron Lake Donate Heifer to Benefit Hereford Youth Churchill Cattle Co., Stuber Ranch and Iron Lake Ranch have joined together to graciously donate CCC SR ILR Foundation Lady 437B ET to sell as Lot 1, the foundation female, Jan. 16, 2015, during the Mile High Night Sale at the National Western Stock Show in Denver. All proceeds will benefit the Hereford Youth Foundation

Juston Stelzer

Central Region: Contact the AHA Iowa and Mo. Northeast Region: Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces

F&T Livestock Market Hereford-Influenced Section Date: Monday, Nov. 17, 2014 Location: F&T Livestock Market, Palmyra, Mo. Contact: John Browning cell 573-248-4004 or office 573-769-2237

Submit spring analysis data by Nov. 1

Eastern Region: Tommy Coley Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 1284 Stage Coach Rd. Sewanee, TN 37375 Tommy Coley 815-988-7051, tcoley@hereford.org

Hereford.org

development of longevity and fertility genetic selection traits.

CCC SR ILR Foundation Lady 437B ET

of America (HYFA) and the “Growing a Lasting Legacy” campaign, supporting leadership and education for the next generation of Hereford youth. “Foundation Lady embodies everything the Hereford breed is about. She is ultra-maternal, great-structured and has a hardto-find combination of an elite balanced look and power. She is sired by the very popular 88X bull. This female has the pedigree and phenotype that can make a major impact,” says Brady Jensen, National Junior Hereford Association chairman. She (registration no. 43493646) is a Jan. 2014 daughter of NJW 98S R117 Ribeye 88X ET and out of the phenomenal dam Churchill Lady 1162Y ET by Golden Oak Outcross 18U. Thank you to Churchill Cattle Co., Manhattan, Mont.; Stuber Ranch, Bowman, N.D.; and Iron Lake Ranch, Athens, Texas, for donating this phenomenal heifer calf to highlight the Mile High Night Sale. Visit Herefordyouthfoundation.org/ foundation-female/foundationlady for more information on the lot, or contact Amy Cowan at acowan@hereford.org or 816-842-3757. HW

October 2014 /

ANNUAL PRODUCTION SALE MONDAY, OCT. 13, 2014 AT THE RANCH

...What’s New? continued from page 11

Kentucky Certified HerefordInfluenced Sale Date: Thursday, Dec. 4, 2014 Location: Bluegrass Stockyards South, Stanford, Ky. Contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480

Tennessee Hereford Marketing Program Spring Feeder Calf Sale Date: Thursday, April 16, 2015 Location: Tennessee Livestock Producers, Columbia, Tenn. Contact: John Woolfolk 731-225-2620 or Darrell Ailshie 931-212-8512

Greater Midwest Certified Hereford Feeder Calf Sale Date: Saturday, Jan. 3, 2015 Location: Carthage Livestock Auction, Carthage, Ill. Contact: Brent Lowderman 309-221-9621

Order JNHE photos at HerefordPhotoShop.com

Anita Livestock Auction HerefordInfluenced Feeder Cattle Sale Date: Saturday, Jan. 24, 2015 Location: Anita Livestock, Anita, Iowa Contact: Bernard Vais 712-762-3330

Have you checked out HerefordPhotoShop.com? You can view backdrop, contest and candid photos from the showring and barns. Order your Junior National Hereford Expo (JNHE) memories today.

Hereford banner, flag available for purchase Hereford breeders can order the Profitabull Hereford banner and the Hereford flag that were displayed in Denver. The 8' × 3' banner costs $125 and the 1' × 4' flag is $50. To order, visit Hereford.org and under the “Marketplace” tab is the “Hereford banner, flag” link. To order, you will be directed to the Boelte-Hall website. On that site select “Boelte-Hall Greeting Cards,” and then it should take you to a page with Hereford cards. Scroll to the bottom of the page to find the banner and flag options. HW

He Sells! IMR 167Y Conviction 3132A P43382947

Selling:

41 Coming 2-Year-Old Hereford Bulls 14 Coming 2-Year-Old Angus Bulls 8 Fall Calving Hereford Cows 10 Spring Calving Bred Hereford Heifers

Lee and Jacqui Haygood 923 Hillside Ave. Canadian, TX 79014 806-323-8232 Cell 806-323-2906 lee@indianmoundranch.com www.indianmoundranch.com 12

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October 2014 /

Mohican Farms and Guests SATURDAY, OCT. 25, 2014 • NOON Glenmont, Ohio • 65 Lots Sell!

BW 2.8 WW 52 YW 80 MM 17 M&G 43

LAKE BJG Perfect Miss 325U ET

Big power daughter of the famous SB 122L Git-R-Done 19R ET out of the legendary KFF Perfect Miss. Her son is M13B, a super herd bull prospect.

BW 0.3 WW 46 YW 70 MM 22 M&G 45

Mohican Brick M13B

One of the outstanding herd sire prospects to sell this fall. A great pedigree, sired by Boyd Powerhouse 2028 and out of a daughter of SB 122L Git-R-Done 19R ET. Dark red. He has all the things you are looking for.

BW 2.8 WW 52 YW 80 MM 17 M&G 43

LBK 6109 Wendy 19Z

A beautiful daughter of THM Wellington 6109 ET out of a daughter of PW Mohican Nasdaq P316. Will calve before sale date to NJW 73S M326 Trust 100W ET.

BW 5.5 WW 64 YW 103 MM 18 M&G 50

Mohican Yasmine Y73

SSF 901 She Got Game 203

SSF 832 Ms Revolution 191

A daughter of MSU TCF Revolution 4R out of a SSF JJD Shrek 669 daughter. Tremendous cow power here.

BW 3.6 WW 58 YW 92 MM 24 M&G 53

Pennells Queen Reba 88X 1403

An outstanding daughter of the popular NJW 98S R117 Ribeye 88X ET out of an Online daughter of our Pennells Queen Catalina cow. A top prospect.

BW 1.8 WW 35 YW 50 MM 22 M&G 40

PWF CTE Miss Moo P001

A definite donor c w prospect sired by PW BAR B Phantom out of a daughter sired by a full brother to P606. Mated to C&L Loewen Stimulus M326 9W.

Auctioneers: Dale Stith • Gene Steiner

Jim and Linda Reed • P.O. Box 126, Green Ridge, MO 65332 660-527-3507 • Fax 660-527-3379 reedent@iland.net • www.reedent.com

Mohican Farms Conard and Nancy Stitzlein 4551 State Rt. 514 Glenmont, OH 44628 330-378-3421 stitz@mohicanfarms.net Matt Stitzlein 330-231-0708 cell mkstitzlein@gmail.com

BW 2.4 WW 53 YW 81 MM 26 M&G 53

A super daughter of the popular H BK CCC SR Game Changer ET. She is the right kind. Her dam is one of our top cows.

BW 4.0 WW 62 YW 88 MM 25 M&G 56

A maternal sister to Mohican West herd sire, DR MW Grassmaster W02, mated to NJW 73S M326 Trust 100W.

LJR Hazel 12W

An outstanding daughter of the very popular KJ C&L J119 Logic 023R ET with a herd bull prospect at side by TDP Crossover Z400.

W. Massey Booth Jr. and Curtis H. Booth 711 Kings Run Rd. Shinglehouse, PA 16748 814-697-6339 masseyb@netsync.net

Cattle Services

Jeff, Lou llen and Keayla Harr 334 Twp. Rd. 1922, Jeromesville, OH 44840 419-685-0549 cell • jlcattleserv@aol.com

BRIAN AND LISA KEETS 10509 Main Rd. Berlin Heights, OH 44814 440-320-6193 ohioherefordlady@yahoo.com

Hereford.org

Cecil Jordan • 740-828-2626 Jeff ordan • 740-828-2620 or 740-704-4807 cell

Scott, Stacey and Piper Pennell 330-705-4339 Andy and Tricia Pugh-Pennell DVM 502-741-3091 swpennell@gmail.com • andy@redstarvet.com Louisville, Ohio

DALE STITH Auctioneer

918-760-1550 • dalestith@yahoo.com www.dalestith.com

PEYTON’S WELL Polled Herefords

Lowell, Barbara and Beth Atwood Paul, Linda, Caleb and Luke Epling 133 Edgewood Dr. Stanford, KY 40484 606-669-1455 • 606-669-2178

October 2014 /

by Larry Brooks whiteface1881@gmail.com

“CHB Bites” is a column designed to keep you in-the-know about Certified Hereford Beef (CHB) program happenings. You can also follow CHB on Facebook at facebook.com/CertifiedHerefordBeef.

CHB featured at Crow Wings The Brainerd Lakes Curling Club hosted its second annual tri-tip steak sandwich stand during the Crow Wing County Fair July 29 to Aug. 2 in Brainerd, Minn. The Little Falls, Minn., Coborn’s store worked with the curling club to provide delicious Certified Hereford Beef (CHB®) tri-tips for grilling. CHB LLC also provided one of its steer mascots as an attraction to draw customers to the booth. The curling club raised more than $1,000 during the event.

Merchants training event

Woody Cheatham, Merchants Food Service regional president, and Mick Welch, CHB LLC vice president of sales, are pictured at a Merchants sales representatives CHB training event in Clanton, Ala., on Aug. 1.

Yokes Fresh Market Golf Tournament CHB LLC, National Beef Packing Co. LLC and Yokes Fresh Market put together a team for the annual Yokes Fresh Market Golf Tournament. Team members (pictured, l to r) are: Mike Reents, National Beef field marketing manager; Mike Louderback, National Beef business manager; Ken Chapin, Yokes Fresh Market meat director; and Brad Ellefson, CHB LLC vice president of retail. The team had a lucky hoof in their pocket and took second place. It was also reported that the team made four putts for birdies of 35-45 feet, but there was no video to substantiate the claims. The event raised more than $10,000 for the athletic program at the school in Sandpoint, Ind.

Affiliated Foods Fall Show

Mick Welch, CHB LLC vice president of sales, and David Muscleman, National Beef Packing Co. LLC account manager for Affiliated Foods, are pictured at the Affiliated Foods Fall Show Aug. 14 in Amarillo, Texas. Affiliated Foods in Amarillo has been a huge support of the CHB LLC program. Affiliated averages about 500,000 lb. a month, delivering CHB product to customers in Texas, Oklahoma, New Mexico and Kansas.

Promoting CHB, Hereford– influenced feeder cattle Trey Befort, CHB LLC supply chain manager, attended the Superior Livestock Auction Big Horn Classic Sale Aug. 19 to 22 in Sheridan, Wyo. CHB participated in the trade show and cattle video auction that offered 133,000 head, including approximately 5,000 head of Hereford-influenced cattle. This was a great event to promote CHB LLC and the Hereford breed and to educate both buyers and sellers. HW

/ October 2014

Hereford.org

Saturday, Nov. 1, 2014 2 p.m. (CDT) Wagstaff ale Arena American Royal Complex, Kansas City, Mo.

his sale features outstanding show heifer prospects, bred heifers and future brood cows. Also, this sale will feature some solid embryos and flushes

If you want to show a good one — this is the sale to be at

Contact Joe Rickabaugh 785-633-3188 or jrick@hereford.org for catalog.

LADIES OF THE ROYAL CONSIGNORS Aubrey Cattle Co., Monrovia, Ind............................. 765-621-8501 Aufdenberg Polled Herefords, Jackson, Mo.............. 573-270-6755 Baja Cattle, Knoxville, Iowa...................................... 515-689-5275 Bellis Family, Aurora, Mo......................................... 417-466-8679 Birdsall Beef, Homer, N.Y. ....................................... 607-749-2751 Bonebrake Herefords, Springfield, o..................... 417-693-7881 Civil Bend Herefords, Maysville, Mo........................ 308-214-1211 Coyote Ridge Ranch, LaSalle, Colo.......................... 970-396-2935 Curry Herefords, Okemah, Okla.............................. 918-623-6677 Doss Hereford Farms, Smithville, Mo....................... 816-532-0658 Fawcett’s Elm Creek Ranch, Ree Heights, S.D.......... 605-870-6172 GLM Herefords & TGM Farms, Marysville, Kan...... 308-470-1190 Hoffman anch, Thedfo d, Neb............................... 406-425-0859 Iron Lake Ranch, Athens, Texas................................ 214-649-0071

JC Cattle Co., Dwight, Kan...................................... 785-499-5518 K7 Herefords, Lockridge, Iowa................................. 608-574-2309 Kaczmarek 4K Herefords, Salem, Mo....................... 417-894-1505 Landt Herefords, Union, Iowa.................................. 641-751-8810 Lorenzen Farms, Chrisman, Ill................................. 217-369-3609 Lowderman Cattle Co., Macomb, Ill......................... 309-833-5543 MCS Cattle Co., Elgin, Okla.................................... 580-595-1626 Miller Herefords, Lebanon, Mo................................ 317-840-7811 Pierce’s Hereford Haven, Baraboo, Wis..................... 608-434-2843 Prill Land & Cattle Co., Wichita, Kan...................... 316-734-2558 Drew Schmidt, Schulenburg, Texas........................... 443-386-5882 Sticks & Stones Ranch, Cheyenne, Wyo.................... 307-421-1592 Worrell Enterprises LLC & Owen Brothers, Mason, Texas............................................................. 210-241-4925

Fawcett’s Elm Creek Ranch Sire: ECR Who Maker 210 ET Calved: March 12, 2014

Baja Cattle Co. Sire: CRR About Time 743 Calved: Jan. 2, 2014

Coyote Ridge Ranch Sire: CMR GVP Mr Maternal 156T Calved: Feb. 19, 2014

Lorenzen Farms Sire: LF BH 509 Beef House 0120 Bred to JDH Victor 719T 33Z ET

Miller Herefords Sire: Harvie Dan T-Bone 196T Bred to TH 60W 719T Victor 43Y

Aufdenberg Polled Herefords Sire: APH MPH 3V Tornado 23W Bred to RST Time’s A Wastin’ 0124

Birdsall Beef Sire: NJW 73S M326 Trust 100W Bred to KCF Bennett X51 Z179

Bonebrake Herefords Sire: TH 75J 243R Bailout 144U Sells bred to NJW 78P Twenty Twelve 190Z ET

/ October 2014

Hereford.org

Doss Hereford Farms Sire: SB 122L Git-R-Done 19R ET Calved: Jan. 1, 2014

Drew Schmidt Sire: H WCC/WB 668 Wyarno 9500 Calved: Feb. 10, 2014

Curry Herefords Sire: DM BR Comanche ET Calved: Jan. 23, 2014

K7 Herefords Sire: RST Time’s A Wastin' 0124 Calved: Feb. 1, 2014

Lowderman Cattle Co. Sire: NJW 98S R117 Ribeye 88X ET Calved: March 6, 2014

Civil Bend Herefords Sire: CRR 719 Catapult 109 Calved: March 29, 2014

Landt Herefords Sire: ECR L18 Extra Deep 9279 Calved: Jan. 19, 2014

Bonebrake Herefords Sire: KJ HVH 33N Redeem 485T ET Calved: Feb. 17, 2014

Aufdenberg Polled Herefords Sire: NJW 73S W18 Hometown 10Y ET Calved: Feb. 10, 2014

Iron Lake Ranch NCX Miss JR Nellie 528N Selling embryos by 88X and Catapult Grandam to Outcross

Hereford.org

Kaczmarek 4K Herefords Sire: KACZ 4K Viceroy Z21 Calved: Jan. 27, 2014

Prill Land & Cattle TH 97S 125T Nicky 77X Selling right to flush and emb yos by 88X 2013 JNHE Champion Cow-Calf

Aubrey Cattle Co. Sire: TH 122 71I Victor 719T Calved: April 5, 2014

GLM Herefords & TGM Farms Sire: RST Time’s A Wastin' 0124 Calved: March 2, 2014

Worrell Enterprises LLC Rose Marie Y 79B Selling embryos by 88X Full sister to Tankeray

Bellis Family Sire: THM Durango 4037 Calved: April 8, 2014

Sticks & Stones Ranch Sire: Churchill Sensation 028X Calved: Feb. 24, 2014

Worrell Enterprises LLC Sire: AH JDH Cracker Jack 26U ET Calved: March 14, 2014

MCS Cattle Company STAR 80P Reanne 55T Selling embryos by TNT 2009 JNHE Champion Cow-Calf

Pierce’s Hereford Haven RST MS 1000 Blazer 2029 Right to flus Dam of RST Time's A Wastin' 0124

October 2014 /

by Susan Hayhurst, NHW director hayhurstfarms@aol.com

Don’t Miss NHW Events at the American Royal Whether you are looking forward to showing Herefords at the American Royal in Kansas City, Mo., or just need a refreshing getaway, the National Hereford Women (NHW) is hosting a variety of activities the weekend of Oct. 31 through Nov. 1.

Annual meetings The NHW board will gather for its meeting from 2 to 4 p.m. on Oct. 31 at the downtown Marriott. Included on the agenda will be an introduction of the state queens vying for National Hereford Queen, and the current national queen, Brooke Jensen, will give the board wrap-up remarks of her reign. An overview of NHW’s activities during the 2014 Junior National Hereford Expo in Harrisburg, Pa., will help chart the course for the 2014-15 NHW year. American Royal Hereford activities would not be complete without members attending the NHW annual membership meeting. This year’s meeting is conveniently scheduled from noon to 1 p.m., or immediately following AHA’s annual meeting, at the headquarters hotel. The meeting will feature a light lunch and the honoring of the 2014 Outstanding Hereford Woman.

The introduction of the new NHW board members and officers and time to chat with the state queens and our national queen are on the event’s agenda. Complementary shuttle rides will be available from the hotel to the Royal following the event. The NHW board will hold its planning meeting with old and new officers from 3 to 5 p.m., followed by all board members attending the Hereford junior show at the Royal.

Outstanding Hereford Woman The NHW annual meeting also features a leadership award that recognizes a most deserving Hereford woman. The 2014 NHW Outstanding Hereford Woman Award will be bestowed on a lady who has been instrumental in her state Hereford women’s organization or the NHW. This lady is often recognized for her hospitality, membership, dedication to youth, community service, and related activities in the regional and/ or national arenas. This awardee is nominated by someone who believes in her and her gracious abilities. Come to NHW’s annual meeting in Kansas City to find out who this year’s lucky winner will be.

Royalty prepares The American Royal National Hereford Show is a wonderful opportunity for young women striving to be National Hereford Queen to gain more footing in the responsibilities associated with wearing the crown. The attending state queens dutifully attend training sessions, practice and participate in interview sessions, and follow the lead of the queen during the Hereford show. The queens also are requested to attend the Ladies of the Royal Sale at 2 p.m. Nov. 1. The announcement and coronation of the new queen will be prior to the selection of the champion bull on Sunday, Nov. 2.

princess tea. Those of you who have had juniors participate in the scholarship and awards programs or the queen program know how valuable that $20 is to embracing our youths’ Hereford passion. Thank you, in advance, for your membership. HW

Membership makes sense While you are attending the Royal weekend, it makes perfect sense to make sure your NHW annual membership dues are current. NHW’s treasurer Beth Blinson will be happy to take your $20 annual or $400 lifetime dues during the annual meeting or other weekend Hereford activities. The dues are specifically used to further the scholarships, awards and contests provided each year for the juniors and to bolster the queen program, including the successful

National Hereford Women OFFICERS AND COMMITTEE CHAIRS President – Carol Priefert, St. Joseph, Mich. President elect – Alise Nolan, Gilmer, Texas Vice president – Shannon Mehaffey, Grandview, Texas Treasurer – Beth Blinson, Buies Creek, N.C. Secretary – Susan Hayhurst, Terre Haute, Ind. Historian – Lori Riffel-Hambright, Chapman, Kan. Queen co-chairwoman – Carol Priefert Ways and means chairwoman – Alise Nolan Communications – Lori Riffel-Hambright DIRECTORS Michelle Beran, Clafl n, Kan. Denise Billman, Newcomerstown, Ohio (ex officio) Lauren Echols, Arlington, Va. Suzanne Matheny, Mays Lick, Ky. Maddee Moore, Pendleton, Ore. Catie Sims, Edmond, Okla. Becky King-Spindle, Moriarty, N.M. HerefordWomen.com

Bulls Raised at Altitude - without Attitude HALTER BROKE BULLS • RED EYES AND RANGE READY, 2-YEAR-OLD BULLS RAISED ON GRASS.

MONDAY, OCT. 20, 2014 SELLING 60+ BULLS, HEIFER CALVES AND BRED HEIFERS Cheyenne, Wyoming • 1 p.m. (MST) Sale at the ranch

The Berry’s

CL 1 DOMINO 314A

SERVICE SIRE COOPER'S TOP SELLER

All cattle may be viewed on web

jaberryherefords@msn.com www.wherecowmenbuybulls.com Call or e-mail for more information Jay and Janice Berry 307-634-5178 • Cell 307-630-7944 3049 C.R. 225, Cheyenne, WY 82009

LOT 44 B TOTAL PACKAGE 44A

SIRE: GH ADAMS NORTHERN YANK ET 230U

CE 3.3; BW 1.6, WW 47; YW 77; MM 31; M&G 54; MCE 4.1; MCW 101; SC 0.8; FAT -0.007; REA 0.17; MARB 0.18; BMI$ 18; CEZ$ 18; BII$ 14; CHB$ 25

LOT 11 B 22S ON TARGET 11A SIRE: SCHU-LAR ON TARGET 22S

CE 3.6; BW 3.3, WW 67; YW 112; MM 24; M&G 57; MCE 1.3; MCW 110; SC 1.7; FAT -0.035; REA 0.65; MARB 0.17; BMI$ 28; CEZ$ 19; BII$ 24; CHB$ 39

FEMALES FOR SALE PRIVATE TREATY ALL AGES 20

/ October 2014

Hereford.org

Charting Our Course AHA staff opens the Hereford Genetic Summit with a look back and encouragement moving forward.

“We are constantly, as seedstock producers, honing in, trying to get better, trying to fine tune this machine. And we can. The difference today is we have technology. We have technology that’s more reliable, that’s more predictable and that can eliminate more mistakes.” — Craig Huffhines

harting a course for the future was the purpose of the Hereford Genetic Summit, hosted at the Darr Agricultural Center in Springfield, Mo., Sept 4-5. American Hereford Association (AHA) Executive Vice President Craig Huffhines opened with an inspirational look at the history of the Hereford breed and reminded breeders of the dramatic changes made. Between 1960 and 1990, frame scores increased two full frames, he explained, birth weights increased 9 lb., and weaning weight increased 61 lb. Feedlot gains increased 178 lb. with a .44 lb. feed to gain conversion advantage. “My point here is this,” Huffhines said, “we respond to change, we respond to signals, we respond to economics, but the parameters really haven’t changed all that much. We still need to produce a product that consumers will enjoy and come back and be willing to pay for.” He reminded attendees that breeders made a great deal of progress but might have gone a little too far in spots.

“We are constantly, as seedstock producers, honing in, trying to get better, trying to fine tune this machine. And we can,” he said. “The difference today is we have technology. We have technology that’s more reliable, that’s more predictable and that can eliminate more mistakes. “That’s one of the reasons we are here today. What move do we make? How do we make our cattle better? Because now, we’ve got the predictability to make those kind of decisions,” Huffhines added. “What we can do with data and what we can do with genomics is going to change what we can do with our cattle. It already is. And that’s what’s so exciting. We’ve come up with new traits, economic indexes, development of maternal production traits that are hard to measure.” Then, Huffhines explained, breeders can take advantage of reproductive technologies like ET (embryo transfer) and in vitro fertilization with confidence of the progeny produced. “We can augment that with DNA technology and get some real predictability,” Huffhines said. “We know what they’re

going to do. That’s exciting; that’s powerful.” Following that call to action from Huffhines, Jack Ward, AHA chief operating officer and director of breed improvement, welcomed attendees and commented on genetic trends in the Hereford breed. Ward pointed out that the fastest-improving index has been the CHB (Certified Hereford Beef) Index, which is mostly related to growth and carcass end-product merit. There has also been a steady increase since 1990 in the Baldie Maternal Index (BMI), which is using Hereford bulls on British-based cows. It is heavily driven by calving ease and moderating yearling weight to keep mature cow size from growing too much. Scrotal circumference and fertility are also incorporated. “We’ve worked very hard on Heifer Calving Rate and Sustained Cow Fertility, and those two traits are in the final stages of being run and should be a part of our individual trait EPD (expected progeny difference) lineup, in either spring of 2015 or summer of 2015,” Ward said.

“Also, this fall we will release a new trait, an Udder Quality EPD, incorporating udder suspension and teat size, which is in the finishing stages. In the commercial industry, there’s a perception of the Hereford female of 15 to 20 years ago that had big teats and a saggy udder, and that needs to go away.” Ward pointed out that since he began working for AHA in 2003, there has been a 51% increase in artificial insemination (AI) use, and the number of calves born by ET has doubled. He thinks these factors have been responsible, at least in part, for such rapid improvement. Ward presented some more data he collected from spring bull sales reported in the western and north-central regions of the U.S. He used only bulls that sold for $15,000 or less in order to exclude those sold strictly for high-end seedstock purposes. What he found was that buyers are willing to pay more for cattle with good data to back them up. About 2,700 bulls were compared, and of those, if the bull ranked in the top 10% for calving ease, weaning weight, marbling and ribeye area EPDs, he brought, on average, $1,000 more than those that were only in the top 80% for those traits. There was an even greater value difference between bulls when GE-EPDs (genomic enhanced-EPDs) were provided for them. The bulls with GE-EPDs sold for, on average, $7,475 per head compared to the overall bull average of $5,325 per head. That’s more than a $2,100 difference in sale price. “So those of you who tell me it’s not important to look at EPDs and make genetic improvements

Craig Huffhines, AHA executive vice president, told Summit attendees Thursday evening, “We respond to change, we respond to signals, we respond to economics, but the parameters really haven’t changed all that much. We still need to produce a product that consumers will enjoy and come back and be willing to pay for.”

/ October 2014

Hereford.org

within your herd, I have some data that proves you wrong,” Ward said. “The commercial industry is interested in data.” With that said, the AHA will soon be offering a reduced rate to get those GE-EPDs. Expected in October 2014, there will be a new low density (LD) GE-EPD test that gives the owner a profile, parentage, abnormalities and GE-EPDs for only $55 for an animal. Ward wrapped up by saying, “Congratulations. You’ve done a good job as Hereford breeders and have introduced the tools and technology to make the genetic change that we needed to make to get more demand in the commercial industry. But, it’s no time to sit down and relax; it’s going to be full-foot-down, pedal to the metal to continue to bring the genetics that the commercial industry demands.” He pointed to the now iconic picture of a Hereford bull with a black cow and baldie calf. He said, “Eighty-percent of the commercial cow herd today is still black-hided. That’s a great opportunity for us to run that Hereford bull right

next to her and create demand for our genetics. The problem is, if there’s anything that goes wrong with that good-looking baldie calf from the pasture to the sale barn to the feedyard to the packing plant, they’re not going to blame that black cow; they are going to blame that Hereford bull. So, if we’re going to continue to make progress, again, use the tools.” AHA staff purposely called this conference a genetic summit, instead of a type conference, as similar breed-direction meetings were called in the past. “Because it is about genetics,” Ward explained. “We would never tell you not to be concerned about type — the right size, the right length, feet and testicle size, color, the things that phenotypically your customers want. You’ll cover that; you need to. But if we want to continue to have demand for our cattle in the commercial industry, it takes genetic proof.” Visit the “Summit Proceedings” page at HerefordGeneticSummit.com to watch presentations, download slides and listen to audio interviews of speakers. HW

AHA Director of Breed Improvement Jack Ward congratulated Hereford breeders on doing a good job utilizing the tools and technology to make the genetic change needed increase demand in the commercial industry. But, he added, “It’s no time to sit down and relax; it’s going to be full-foot-down, pedal to the metal to continue to bring the genetics that the commercial industry demands.”

Grillin’ with CHB During the Hereford Genetic Summit Friday morning about 35 men and women participated in the Certified Hereford Beef (CHB®) Culinary Class and Grill-Off. Facilitating the class was Andrew Brooks, CHB LLC director of marketing, and Flavio Ribeiro, Brazilian meat scientist. To begin the class, Brooks and Ribeiro demonstrated how to properly lay charcoal into a pit and then be able to light it once without having to use charcoal lighter. After the grills were lit, they discussed rubs, marinades, the best beef cuts for the grill, when and how to use an onion to properly clean your grill and then temperature. To demonstrate how to properly test for temperature they used the 4×4 rule. If you can hold your hand 4 inches above the grate for only about 4 seconds then you’re around the 400 degrees and an optimal grilling temperature. When the fires were ready, each group received two sirloin steaks and two bags of salad and then the grilling competition really heated up. To accompany their salads, each group was able to choose items from a community ingredient table. Options included pineapple, peaches, nuts, berries, marinades, rubs, various sauces and olive oils. Each group was challenged to garnish its salad, name and describe it and then finally serve it. After fierce competition group one and group five tied for the best salads and were awarded a set of steak cutting knives. “It was a fun twohour event with a lot of great recipe sharing and smoke-filled stories,” Brooks said. HW

Hereford.org

The winning grill-off teams: group 5 (pictured above) and group 1 (pictured below).

October 2014 /

Challenge Extended Kevin Ochsner kicked off the Hereford Genetic Summit with inspiration and insightfulness.

Kevin Ochsner served as moderator of the Hereford Genetic Summit. On Thursday evening he set the stage for the speakers by sharing results of the national cow-calf survey conducted by MarketSense Inc. and membership survey distributed prior to the summit.

“Y

ou’re not in the cattle business selling to people, you are in the people business selling cattle,” Kevin Ochsner said in his opening statements Thursday afternoon at the Hereford Genetic Summit. A dynamic speaker, Ochsner is known most for hosting NCBA’s (National Cattlemen’s Beef Association) “Cattlemen to Cattlemen” show on RFDTV but is also an agribusiness consultant. He introduced himself and then wasted no time delving into the beef industry’s challenges, and those specific to the Hereford breed. Ochsner discussed the drivers of change in the industry and reviewed highlights from the American Hereford Association’s market positioning study and member survey, as well as helped attendees identify and discuss the strategic questions facing the Hereford breed and its breeders. As a way to discuss change, Ochsner talked about how things

were different in the 70s, 80s, 90s and 2000s in the beef industry as well as in pop culture and everyday technologies. “As cattle producers we have to ask ourselves,” Ochsner said, “have we made the progress that folks in the phone industry have made? Or the computer industry? Have we made the progress that our friends in the pork industry have made? Or the chicken industry? The dairy industry? Yes, in the beef industry we’ve made some progress in some areas. But if we think about some of our competitors, I fundamentally don’t believe we have made as much measurable progress as our competitors in the protein business.” Ochsner then talked about some of the speed bumps the beef industry has seen along the way. He used examples of when the ethanol boom sent cattle feeding costs through the roof and the pink slime debacle, among others. Then he challenged each table to discuss lessons learned.

He asked attendees to reflect on the last 30 to 40 years and to discuss, “What are the key lessons we should have learned as beef producers?” and “What lessons should we have learned as Hereford producers?” One table’s spokesperson said his group felt as a breed that they needed to avoid extremes. Another group pointed out that breeders need to take the responsibility to measure traits to know how the trends are changing. In the beef industry, one group pointed out, producers need to be sure they’re producing what the consumer wants. Ochsner added that it’s about focus. “And this is true of all breeds of cattle, we want to be all things to all people,” he said. “We want to be that one-stop shop. But is that the right model for the beef cattle industry? In my opinion, we have to focus our efforts and energies on what we can do best for a specific set of customers.” National Junior Hereford Association director Tommie Lynne Mead, Midville, Ga., said her group thought that it was important to keep setting new goals as we reach one. She also said, “One of the things we talk about a lot as a junior board is that we aren’t Angus; we’re never going to be Angus. We want to be better than Angus. So we need to keep growing and improve as a breed.”

Don’t miss the turn Next, Ochsner related a Bill Gates quote to the cattle industry: “IBM was more dominant than any company will ever be in technology, and yet, they missed a few key turns in the road. That makes you wake up every day thinking, ‘Hmm, let’s try to make sure today’s not the day we miss the turn in the road.” Ochsner added, “Let’s take a close look at our industry and make sure we don’t miss any turns.” He used Blockbuster, Encyclopedia Britannica and Kodak as companies who missed key turns in their changing marketplaces and went out of business as a result. He identified six “signs on the road to the future” of the beef cattle industry. 1) Increasing global protein demand.

Concluding the conference, speakers participated in a question-and-answer session moderated by Ochsner.

/ October 2014

2) Changing consumer preferences.

3) A growing focus on sustainability. 4) Continuing food activism. 5) Growth in brands and value-added products. 6) Rapid technological advancements. “I think it’s important to remember that 96% of the global population lives outside the U.S,” Ochsner said. “We’ve got to focus outside our borders and make sure that we are producing a product that they are going to consume.” Changing consumers means change for the industry. Consumers are becoming more ethnic and the most important generation is now the millennials. It’s a generation as large as baby boomers but much more disconnected from agriculture.

By the numbers Ochsner pointed out that in 2012 a survey showed that 41% of adults were eating less red meat, most often citing health reasons. Also, a survey showed that the average number of weekly meals with meat dropped to 3.6 from 4.1 just one year previously. In that same study in 2013, 58% of consumers said they had noticed the price of red meat increasing, and 36% said meat was too expensive to buy as often as they’d like. And beef prices have changed more and faster than other protein food options. In the past 13 years, chicken prices have risen 24%, whereas beef prices have increased a total of 72% in the same time period. Consumers are becoming more convenience focused; in fact, in a typical week, as little as two hours before dinnertime, onethird of shoppers are undecided at least half the time if they will eat in or go out. Preparation of one-pot meals is up 22%. Potential beef customers are also more concerned about beef production. Forty-one percent said they were concerned about the use of antibiotics, and 58% were concerned that the use of growth hormones would harm humans. Also, according to the 2014 Power of Meat Study, 34% of respondents have purchased natural or organic meat in the past three months, and 38% of consumers expected to increase their purchases of natural or organic meats. Hereford.org

Ochsner pointed out consumers have a desire for more information. He said 59% of respondents maintain it is extremely important for grocery stores and restaurants to provide information about the way the food they sell was grown or raised. Ground beef consumption is up. In 1970, 40% of all beef consumed was in ground beef form compared to 2013, where that number is 57%. A whopping 67% of Americans prepare one ground beef dish each week.

Sustainability “We were sustainable before sustainable was cool,” Ochsner pointed out. But it’s not something to take lightly; the industry’s sustainability is challenged by several facts: ranchers are aging, there’s less grass, water is becoming scarce and fewer cows are on inventory than ever. “As seedstock producers we’ve got to ask ourselves, ‘What is our role in sustainability?’ First of all, we have to know what it means, but in my opinion sustainability is a mathematical necessity for cattlemen.” The Global Roundtable for Sustainable Beef produced this definition: “We define sustainable beef as socially responsible, environmentally sound and economically viable product that prioritizes planet, people, animals and progress.” And Bob Langert, McDonalds vice president of global sustainability, says, “Consumers really want to know where their food comes from, how it’s grown and raised, who the people are that produced it, if the environment was handled well, and whether or not the animals were treated with respect.” Ochsner shared a sobering statistic that about 30% of consumers don’t trust animal producers to be committed to the welfare and well-being of livestock. “They fundamentally don’t know if they can trust us to be good stewards of the livestock,” Ochsner said. “As seedstock producers we need to ask ourselves what’s our role in that?” Ochsner said another key trend is the growth in brands. Certified Hereford Beef (CHB®) is one of those brands. He pointed out that 79% of consumers are willing to pay 5% more for their preferred brand of beef, pork and chicken, and 47% of consumers are willing to pay 20% more. “What role do you play as a seedstock producer in putting that system together and supporting and growing Certified Hereford Beef?” Ochsner asked.

Survey data Next Ochsner shared data from the market positioning study Hereford.org

(see July Hereford World Page 173) and the Genetic Summit membership survey. Of the Hereford breeders surveyed in the membership survey, more than 60% of the respondents had been breeding Hereford cattle for 21 years or more, and less than 5% had been in business less than 2 years. Thirty-six percent of breeders said they planned to raise slightly more registered Hereford cattle in the next three years, while 40% said they planned to stay the same. The vast majority of breeders identified the lack of land/grass as the biggest limiting factor to growing their operations. The survey also asked what is the single biggest misconception people have about the Hereford breed? Almost 25% said miscellaneous defects, and the other top three were inadequate growth, inadequate performance and the inability to reach Choice

“They (consumers) fundamentally don’t know if they can trust us to be good stewards of the livestock. As seedstock producers we need to ask ourselves what’s our role in that?” — Kevin Ochsner grade. When asked “what are the top three traits you are focused on improving in your own herd,” respondents said growth/ performance, calving ease and udder quality. Fifty percent of respondents felt that the biggest threat facing our breed is continued growth of blackhided beef programs. Also the majority, 50% actually, felt that

docility was the Hereford breed’s greatest competitive advantage. Finally Ochsner shared this quote from award-winning strategic business author and consultant Louis Patler to inspire attendees to focus strategically: “To catch up you need to ask the right questions. To get ahead you need to find the right answers to the right questions. To stay ahead, you need the right answers to the right questions at the right time.” Visit the “Summit Proceedings” page at HerefordGeneticSummit.com to watch presentations, download slides and listen to audio interviews of speakers. HW

Ochsner challenged attendees to reflect on the last 30 to 40 years and to discuss, “What are the key lessons we should have learned as beef producers?” and “What lessons should we have learned as Hereford producers?” Pictured here are roundtable representatives sharing their ideas with the group.

October 2014 /

KCF BENNETT HARLAND X337 ET

{DLF,HYF,IEF}

P43155703 — Calved: Sept. 20, 2010 — Tattoo: RE X337

HH ADVANCE 9005J {CHB}{DLF,IEF} CJH HARLAND 408 {SOD}{CHB}{DLF,HYF,IEF} 42536808 CJH L1 DOMINETTE 0064 {DLF,HYF,IEF}

KB L1 DOMINO 519 HH MS ADVANCE 4054D {DOD} L1 DOMINO 920501 {SOD} CJH L1 DOMINETTE 759 {DLF,HYF,IEF}

RRH MR FELT 3008 {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 3008 N68 {DLF,HYF,IEF} P42379677 KCF MISS 745 K98

FELTONS 517 {SOD}{CHB}{HYF} RRH MS VICT 6191 FELTONS ENDURANCE 745 {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 55R D202

CE BW WW 5.5 2.1 47

YW 88

MM M&G MCE MCW SC FAT REA MARB BMI$ CEZ$ BII$ CHB$ 31 54 5.6 79 1.8 0.020 -0.06 0.48 30 23 26 31

• High selling bull in 2011 for $62,500 at Knoll Crest!! • Smoothed Polled son of Harland 408!! • Semen: $50/Straw; Non-certificat • Excellent feet and square hipped!!

“Thanks to Chuck Miller for selling us his entire cow herd and herd bulls.” Look for these X337 heifers bred to Apollo at the Hereford Source, Vol. 1 Sale November 8, 2014 • Como, Miss.

/ October 2014

Hereford.org

LOEWEN C&L 33N APOLLO A42 ET

{DLF,HYF,IEF}

P43373567 — Calved: Jan. 22, 2013 — Tattoo: BE A42 MSU TCF REVOLUTION 4R {CHB}{DLF,HYF,IEF} KCF BENNETT REVOLUTION X51 {CHB}{DLF,HYF,IEF} P43081556 KCF MISS PROFICIENT U201 {DLF,HYF,IEF}

FELTONS LEGEND 242 {SOD}{CHB}{HYF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 774 L82

HVH KREMLIN 57F 108K HVH OKSANA 4L 33N {DLF,HYF,IEF} P42353096 HVH GENETIC QUEEN 53H 4L {DLF,HYF,IEF}

MSU MF HUDSON 19H {SOD}{CHB}{HYF} HVH OKSANA 10Z 57F GK GENETIC EXPLOSION {SOD}{CHB}{DLF,HYF,IEF} HVH MISS 512 35D 53H

CE BW WW YW MM M&G MCE MCW SC FAT REA MARB BMI$ CEZ$ BII$ CHB$ 5.1 2.2 68 102 23 57 1.9 76 1.2 -0.004 1.14 0.17 27 19 21 39

• Out of the great HVH Oksana 4L 33N!! • He is the complete package! • Maternal brother to Redeem!! • Semen: $25/Straw; $50/Certificat • Homozygous Polled!!

Jeremiah and Candace Malone Lawrenceburg, TN 38464 931-309-6805 jrmalone20@gmail.com www.jm-cattlecompany.com

Hereford.org

October 2014 /

Select for Genetic Improvement Durango 44U

NJW 98S

7HP105 P42892264 • Improve Females Sire: THM Durango 4037 10H • MGS: CL1 Domino 9126J 1ET Highly-proven as a super cow sire, Durango makes big-middled females that excel for udder quality and femininity. His reputation for customer success continues to grow and his EPD profile is deep with goodness. Backed up by a strong maternal pedigree, Durango should be on your short list for both your heifers and your cows. AHA From Ned and Jan Ward, WY

GE•EPD

Semen: $25/Straw; $60/Certificat

Fall 2014 AHA Sire Summary

CE BW WW YW

EPD

8.0 0.3

Acc

.54 .89

% Rank

TH 49U 719T

M&G

.84

.83

.41

MCE MCW SC

FAT

REA

MARB

5.6

1.0

-0.023

0.43

-0.06

.41

.59

.68

.56

.52

BMI$ CEZ$

BII$

CHB$

Sheyenne 3X

7HP107 P43101191 • Improve Calving Ease

Sire: TH 122 71I Victor 719T • MGS: TH 75J 44M Legacy 103R Excelling as one of the best calving ease bulls in the breed, Sheyenne delivers excellent calf vigor to dark red, fast-growing calves. He keeps size under control and adds carcass bonuses to every mating. With the value of every live calf going up, it pays to use the best bulls to make them — Sheyenne is one of those bulls. AHA From Topp Herefords, ND GE•EPD

Semen: $20/Straw; Non-Certificat

Fall 2014 AHA Sire Summary

CE BW WW YW

EPD

12.3 -2.7

Acc

.38 .73

% Rank

M&G

.62

.58

.21

MCE MCW SC

FAT

REA

MARB

0.9

1.1

0.030

0.40

0.26

.30

.41

.25

.38

.40

BMI$ CEZ$

BII$

CHB$

KJ HVH

Redeem 485 ET

7HP109 P42834201 • Improve Muscle

Sire: SHF Radar M326 R125 • MGS: HVH Kremlin 57F 108K Redeem has made plenty of friends with his ability to sire power and muscle. He offers a big boost for growth performance and injects extras for both Marbling and Ribeye. Big-footed and wide-based, Redeem generates moderate-sized, thick cattle with eye-appeal and high demand. AHA From Jensen Bros., KS; Delaney Herefords, MN; •EPD GE Churchill Cattle Co., MT; and Hoffman Herefords, NE

Semen: $30/Straw; $60/Certificat

Fall 2014 AHA Sire Summary

CE BW WW YW

EPD

0.9 3.2

Acc

.49 .89

.83

% Rank

EFBeef TFL U208

M&G

102

.83

.53

MCE MCW SC

FAT

REA

MARB

2.2

112

1.4

0.072

0.65

0.18

.39

.64

.68

.64

.65

BMI$ CEZ$

BII$

CHB$

Tested X651 ET

7HP110 P43091736 • Improve Carcass Traits

Sire: EFBeef Foremost U208 • MGS: PW Victor Boomer P606 Tested is proven to deliver below-average BW and above-average growth with significant improvement for Marbling. Tested, along with his sidekick, Sheyenne, make up an incredible duo of new-age calving ease in the Hereford breed. No other bulls can touch these two in terms of their incredible Calving Ease and Growth advantages. AHA From Ellis Farms, IL and LIII Farms, MO GE•EPD

Semen: $20/Straw; Non-Certificate

Fall 2014 AHA Sire Summary

CE BW WW YW

EPD

6.6 -1.6

Acc

.31 .68

.59

% Rank

M&G

.61

.20

/ October 2014

MCE MCW SC

FAT

REA

MARB

3.3

1.3

0.042

0.94

0.43

.26

.43

.37

.36

.37

.33

BMI$ CEZ$

BII$

CHB$

Hereford.org

High Altitude Cattle… Raised in true range conditions Many Sons Selling This all

C THRILLER ET {DLF,HYF,IEF}

43176320 — Calved: Jan. 6, 2011 — Tattoo: BE 1027

GH NEON 17N {SOD}{CHB} UPS TCC NITRO 1ET {CHB}{DLF,HYF,IEF} P42827386 LCC TWO TIMIN 438 ET

GH DIFFERENCE BRITISHER 45L {CHB} GH SIR SIMBA LASS 107K REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} RST ROF REBA 28H

DM BR L1 DOMINO 146 {SOD}{CHB}{DLF,IEF} C CHANEL ET {DLF,IEF} 42791079 C NOTICE ME ET {DLF,HYF,IEF}

REMITALL KEYNOTE 20X {SOD}{CHB} DM L1 DOMINETTE 518 C -S PURE GOLD 98170 {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADVANCE 104A {DOD}

BW 4.2 (.58); WW 66 (.50); YW 102 (.42); MM 24 (.18); M&G 57; FAT -0.015 (.25); REA 1.15 (.26); MARB -0.11 (.22)

C THE DUDE 1111 ET {DLF,HYF,IEF} P43176460 — Calved: Jan. 18, 2011 — Tattoo: BE 1111

RU 20X BOULDER 57G {CHB} TH SHR 605 57G BISMARCK 243R ET {SOD}{CHB}{DLF,HYF,IEF} P42629061 YY 125Y PRIMROSE 605F

REMITALL KEYNOTE 20X {SOD}{CHB} RU 10A DEW 57D DAVIS 81W TOP CAT ET 125Y CFCW MS ENERGZR LECTRC 5B

C -S PURE GOLD 98170 {SOD}{CHB}{DLF,HYF,IEF} C NOTICE ME ET {DLF,HYF,IEF} 42280891 HH MISS ADVANCE 104A {DOD}

C GOLD RUSH 1ET C MS DOM 93218 1ET HH ADVANCE 9012Y {SOD}{DLF,IEC} HH MISS ADVANCE 995Y

BW 4.3 (.61); WW 48 (.49); YW 69 (.48); MM 30 (.24); M&G 54; FAT 0.015 (.35); REA 0.80 (.35); MARB -0.18 (.32)

All sale bulls PAP tested at 7,000 feet elevation, by Dr. Holt.

Micheli Hereford Ranch Selling Herefords for 82 Years

Annual Bull Sale

October 22, 2014

P.O. Box 15, Ft. Bridger, WY 82240 Dale 307-782-3469 • Ron 307-782-3897 Katie Colyer 208-599-2962

Hereford.org

October 2014 /

Understanding Tomorrow’s Consumer Beef industry experts John Lundeen and Joe Pawlak discussed beef consumer trends. business. Sixty-percent of all eating occasions from foodservice are global cuisines. “It goes beyond just Italian, Mexican, Chinese,” Pawlak said. “We have all these different products with ethnic influences that are finding their way into menus. We’ve got everything from chutney to pico de gallo, aioli, sriracha. Even Subway has a sriracha sauce on one of their sandwiches today. So ethnic flavors are taking over foodservice overall. Not just in fine-dining or white table cloth restaurants but all the way down into fast food.” What does this mean for beef? Pawlak points out that there will likely be an evolution in the chain of supply to allow for further processing of specific cuts for specific meals. Perhaps an easier, smaller roast will be more popular for home use, and value cuts will be more in demand because the flavoring takes center stage.

ohn Lundeen, National Cattlemen’s Beef Association (NCBA) senior executive of market research, and Joe Pawlak, a Technomic vice president, spoke about beef consumer trends at the Hereford Genetic Summit Friday morning, Sept. 5. Being knowledgeable about the beef consumer is critical to the Hereford industry because while Hereford seedstock producers might consider commercial cattlemen their primary customer, those commercial Hereford-influenced cattle ultimately become the food on consumers’ plates. Lundeen and Pawlak spoke about what is going on with consumers right now and what they want from beef. They also spoke about the grocery and foodservice industries and what

Ground beef is important to those individuals who are making buying decisions.

Not meat and potatoes anymore The first thought-starter Lundeen identified was “It’s not meat and potatoes anymore.” “This traditional meal of a steak with potatoes on the side is not where the food industry is going,” he said. “And that has implications for our products because people are going to expect beef to do a lot of different things in the future. They’re going to expect it to take flavors. They want a product that’s moist and that holds up in a kitchen environment or a supermarket deli.” He listed six directions the food industry is going instead of the traditional sit-down supper of meat and potatoes. Ethnic foods,

fusion foods, food trucks, one pot meals, meat with meat and sandwiches are all trends that beef needs to find a way to fit into, according to Lundeen. A major change has been the drop in numbers for roasts being purchased. In just 10 years, there’s been a 30% reduction in people eating roasts. Because roasts were the beef industry’s value whole-muscle cut, that decline has an impact. “Roasts are too big,” Lundeen said, “If I have a small household, and I cook a roast, I’d be eating it all week. It’s just fallen out of favor. What’s growing is Mexican dishes. Other things that are growing are meal kits, sandwich meals and skillet meals. And beef has to perform in all those situations.” Pawlak said ethnic foods have taken over the restaurant

“Healthy eating has changed in the consumer’s eye. Fresh is the new healthy.” — Joe Pawlak

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“When the recession started in America, ground beef sales didn’t go down,” Lundeen said. “Because I could take my family out and have a great burger.” In fact, ground beef sales have risen. From 2011 to 2013, ground beef sales increased 2%. “Two percent, that doesn’t sound like much,” Lundeen said, “but you’re talking hundreds of millions of pounds of additional ground beef eating.” The reason is that ground beef is very versatile. Americans can make tacos or skillet meals or burgers with ground beef in a short amount of time. It’s also easy to stretch and serve a family with a moderate amount. We have the beef version of the chicken nugget in the burger, he added. It is beef’s handheld solution. The burger is also customizable, it’s a crowd and family favorite, it’s tasty. It also has an upside; by adding other meats or gourmet toppings, ground beef can be made fancy. In fact, Pawlak talked about how that’s exactly what “better burger chains” have done. To differentiate themselves from fast food chains like McDonald’s or Wendy’s, places like Five Guys, Smashburger and Mooyah, to name a few, have struck gold with a more expensive but better, bigger, more customizable burger. Moving forward, Lundeen said, producers as an industry Hereford.org

need to be aware and keep ground beef as their value offering. It’s a big part of sales, and there is an expectation of quality. He said to expect blending in the future. There is already some blending of chicken and beef and beef and mushrooms. Also, he said to expect more toppings and more creativity with burgers.

“We have to continue to tell the story about how we are caretakers of the land and caretakers of each animal. It will become a more important thing in the future.”

It’s a small meal or snack “We are seeing a lot more small meals for a variety of reasons,” Pawlak said. A few reasons for that trend are smaller households, solitary eating and people eating less but more often for health reasons. Moms are more like short-order cooks now, preparing one thing for themselves, something else for the kids and a different meal for dad. The fourth meal, a small meal or snack after dinner before bed for those who stay up late, is also a new phenomenon. The statistics show that now 47% of eating occasions are alone, and 50% of all eating occasions are snacks. This information creates problems on the retail side for beef. Lundeen recently completed a thought-leader survey with supermarket executives. The results show that to deal with rising prices and the demand for smaller portions, grocers are doing three things: either cutting steaks thinner, cutting steaks into portions or starting with a smaller primal cut. None of these is a perfect option. Thinner steaks result in overcooking, which compromises the eating experience. Cutting steaks into portions requires labor, which reduces grocer profit. Starting with small primals would require a smaller carcass, which reduces the efficiency of the beef business. “Moving forward, we are seeing more further processing taking those products and making even smaller portions to meet these needs for smaller portioned snack type items that consumers want, whether that be on the retail side or for foodservice operators that are feeding consumers with those products,” Pawlak said.

Quality matters

“Taste is the most important consideration when someone decides what to put on the table each night, even more true for what to order in restaurants. We have to continue to produce a really tasty product,” Lundeen added. “That’s what differentiates us from the other animal proteins and from other meals that I can put on a plate.” Consistent quality is very important, especially when consumers do decide to spend Hereford.org

— John Lundeen the money and splurge on steak. It must be a consistently excellent experience or consumers won’t pay for it the next time. More and more consumers are buying ready-to-eat-food, like a rotisserie chicken, at supermarket delis. These delis are convenient because the consumer is already there shopping and the food has perceived value but the food must also hold up under a heat lamp or in a refrigerator after preparation. Pawlak points out that healthful eating has changed for consumers. Where it was all about what you can’t have — i.e. low calorie, low fat and didn’t taste good — now it’s OK if it’s got fat and calories as long as it’s natural and wholesome. It’s all about fresh food in moderation now. Key marketing words with appeal are fresh, unprocessed, local, no preservatives, madeto-order, nutritious, premium, artisan, authentic, seasonal, real, homemade. The takeout industry has blossomed to 40% of all foodservice sales. And the most important factor to consumers when purchasing food to go is that it must taste as good as when dining in. “It’s difficult to go into a sit-down restaurant and invest an hour and a half for a full meal when everybody is busy,” Pawlak said. “But food quality is often impacted by the time it gets home.” What that means for beef is that the product must hold up at the supermarket deli or during delivery. “There might be a 25 to 35 minute lag-time between when the food is prepared in restaurant and when the consumer gets home,” Pawlak said. “Does it hold up? Is the product still juicy, tender and tastes just as good as when it was made?” Tenderness and taste are critical for beef. Also retailers and stores have to continue to improve and to keep menus contemporary and easily executed at the store level.

The production story “I want to know where my food came from,” Lundeen said. “The consumer doesn’t want to know a lot, but they want to know a little. Breed name matters, where was it raised, and what type of beef is it? All those things matter to the consumer.” Consumers expect continuous improvement, he added. They don’t necessarily expect perfection, but they expect commitment to improvement. That’s why beefquality-assurance programs are critical to keep ratcheting up the quality of the product. “Especially with millennials, you’ll hear about sustainability and social responsibility,” Lundeen said. “We have to continue to tell the story about how we are caretakers of the land and caretakers of each animal. It will become a more important thing in the future.” All retailers are saying we need to have a set of animal welfare standards, Lundeen added. “Consumers mistrust science or they find their own science on the Internet. We have to do a better job of telling our story about growth enhancement and why we feed the animals in a feedyard. We have to do a better job and we have to do it

in terms of consumer benefits — because it gets you a quality, tasty, safe product. Every one of our practices we have to be able to talk about in that context so it makes sense to people.”

Price matters The demand for beef is exceptional right now, Lundeen said, and the consumer is spending more on beef but buying it less frequently. Retailers and restaurant operators are nervous about beef prices, though, and the impact of these prices on their businesses. In the future, pork and chicken prices are likely to come down, Lundeen warns. And if the economy continues only slow growth that will certainly become a factor. That’s why efficiency in production is as critical as ever, so beef can remain as affordable as possible. Finally, Lundeen added that international demand is a big wildcard that can fluctuate easily and often. Visit the “Summit Proceedings” page at HerefordGeneticSummit.com to watch presentations, download slides and listen to audio interviews of speakers. HW

Anson Elliott, Missouri State University Darr School of Agriculture department head and professor, welcomed guests to the event hosted at Missouri State’s Darr Agricultural Center/ Bond Learning Center.

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Economic Drivers of the Beef Industry Let the Good Times Roll CattleFax CEO Randy Blach said all the stars have aligned for the cow-calf business.

CattleFax CEO Randy Blach said we are enjoying the best profit times in the cowcalf industry in history and he predicts that to continue even as the national cow herd starts to increase.

“W

e are in a unique time in this industry, where, let’s face it, it’s never been any better,” CattleFax CEO Randy Blach said Friday morning, Sept. 5, at the Hereford Genetic Summit. Blach gave insight about what the markets are doing and major changes to come. Although there is still major drought in the West, conditions have improved significantly. “The result of the improvement is we are going to have a record corn crop this year,” Blach said. “We’ve also totally rebuilt our hay inventories. So we have feed reserves that we have not had since we started chasing ethanol in 2007.” He said that although farming has had a great run, it’s going to become more of a breakeven business for the next several years, and the livestock sector will generate more profits. The good news is that pasture and range conditions, in spite of drought, are much improved. Charts show that the grazing conditions are the third best they’ve been in the last 20 years. “That’s what it takes. It takes green grass and profitability to

expand the nation’s cow herd,” Blach said. “We haven’t had those two things, together, in the last 20 to 30 years. Don’t apologize for it. We need to be paid for these businesses. We need to be paid to run these operations and have enough profitability that they are sustainable. “We are enjoying the best profit times in the cowcalf industry in history,” he continued. “And they are going to stay very good the next several years. These calf prices are not going to get a lot higher than where they are right now. They don’t need to. But we will enjoy calf prices on top of $2 for quite some time. I would challenge you, that this is the time to make some investments in the future of your business. You’ve got some jingle in your pocket, make some of those investments that are going to pay dividends, 10 and 20 years down the road. It doesn’t matter what kind of business we are in, we all have things that we can improve.” Cow slaughter is declining, Blach pointed out. That reduction is the reason why ground beef prices have risen. It will continue to decline as we go into 2015. “We are expanding quickly,” Blach said as he pointed out that heifers as a percent of fed slaughter animals are reducing. “We are responding to the economic signal to keep more heifers and to slow down the rate of cow slaughter. As a result we will see the first increase of any significance in the number of beef cows as a nation on Jan. 1. By next year, we think we will increase another 700,000 to 800,000 head. So basically a million head increase by January 2016 and more shortly thereafter.” Then he asked the questions, “Can we maintain that? Can we stay profitable at those numbers? Yes, we can go from 29 million

beef cows to 32 million beef cows and still maintain a very profitable industry. As long as we grow demand for our product.” Blach said we must continue to grow demand at least 1% a day, and then, even with adding more cows back into the herd, he estimates cow-calf producers would still make approximately $250 a head. “What is the No. 1 most profitable thing to us today as cow-calf producers,” Blach asked the group. “A live calf. And what’s the Hereford breed the best at doing? Making live calves. That’s a short-term opportunity. Continue to focus on that, because they can’t make us any money if we don’t have a live calf.” Blach said the data show that on a 25-year average in a commercial operation, it takes 1.5 calves to pay for a bred cow. He figures that if a 550-lb. calf brings $240 to $260 per hundredweight (cwt.), then a bred cow should be worth between $1,980 and $2,360. He added that because there is so much country understocked or destocked, there is an increase in demand driving up the prices for replacement females. “The bottom line is, we have an industry that’s shrinking,” Blach said. “So what I see is, as an industry, if we don’t grow these operations and grow these herds while we have a little jingle in our pocket, we might only have enough beef to fill a little corner of a plate.” The U.S. will be at its low in fed cattle in 2015, and then the numbers are going to increase. Blach reminded seedstock producers, “You’re not in the cattle business, you are in the protein business, the beef business. That’s the end game. If we would look at it that way, we would get where we need to be a lot quicker.” Cattle feeder margins have steadily deteriorated since the 1980s as availability of cattle and

“I would challenge you, that this is the time to make some investments in the future of your business. You’ve got some jingle in your pocket, make some of those investments that are going to pay dividends, 10 and 20 years down the road. It doesn’t matter what kind of business we are in, we all have things that we can improve.” — Randy Blach 32

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capacity get more out of balance, Blach pointed out. And in the last 12 to 18 months, feeders have enjoyed some profitability, but that’s quickly shrunk as feeder calf prices have grown in response. “The only people that are really going to make considerable money in the next few years are the ones that run the factory,” Blach said. “Seedstock operators and cow-calf operators will make all the money in the next two to three years. So you are in a great position. But the people that buy your product are going to have very, very thin margins. So understand that.” Feeders buy cattle hoping to find a little bit of profit in them, Blach said. But if they don’t have carcass merit, then those feeders aren’t going to make any money. Also, carcass weights have continued to increase, and, Blach said, he sees no signals to stop or reverse that trend. Blach bluntly said that he thinks quality grade is an area that the Hereford breed has really lagged on. The industry and market are demanding more cattle that grade Choice. Because feeders’ margins are so tight, they need to be able to cash in on grid premiums to help them stay in the game. “I look at this as an opportunity for the Hereford breed,” Blach said. He reminded producers that pork and poultry production has been flat, but they are responding as well. He expects pork and poultry production to be up 4% to 5% by next year, which will result in even lower prices for those competing proteins. He said fed cattle will be trading at $135 to $170 over the next several years. The U.S. is still the No. 1 beef producer, even though there are a lot of countries with more cows. The U.S. is able to produce more because of grain-fed production systems. Most of the other countries are grass-finishing cattle. “We have a major opportunity, a major responsibility even as one of the world’s leading meat producers to help feed the population increase that we are going to see over the course of the next two to three decades,” Blach said. “Think about what your role is as a breed in the changing dynamic.” HW

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Focus on Feed Efficiency, End-Product Merit Kee Jim shared what feeders and packers are looking for.

r. Kee Jim, veterinarian, founding partner of Feedlot Health Management Services Ltd., and owner of G.K Jim Farms and affiliated partners, enlightened Hereford Genetic Summit attendees about what’s important to a cattle feeder, key issues and trends affecting the cattle feeding industry, and how seedstock producers can improve based on economic signals from cattle feeders and packers.

Feeder concerns First, he explained to attendees that what affects the profitability of cattle feeding is procurement of inputs (or how much is spent on cattle, feed and other costs), production (health and nutrition, animal husbandry) and marketing (how and for how much the cattle are sold). “Generally as livestock people we are very focused on production. We want to do things right, we want to raise the right kind of animals, we want them to be healthy and all these things. But, you can survive as a cattle feeder being fairly limited on production capabilities, as long as you get the buy and the sell right,” Jim said. “It’s getting them bought and sold right that affects whether you are going to succeed or not. You can be very good at production but if you get it wrong on the marketing side, you get the markets wrong, or you’ve got too much inventory at the wrong time, you will fail miserably. I think that’s one of the fundamental disconnects when you look at it from the cowcalf perspective.” Jim explained that the overarching issue driving prices is a shortage of feeder cattle and an oversupply of bunk capacity and hook space at packing plants. Although, in the last several months, the cattle feeding industry has experienced record profitability, going forward, it will be a different story as the market corrects. He predicts that cattle feeders and packers are in for a rough ride in the next few years. Total equity requirements to participate in the business are at all-time highs because of high prices. Combine that situation with increased volatility of both feed and cattle prices, and it will be difficult for feeders to stay solvent. Other issues are environmental compliance, sustainability, animal welfare concerns and the rising cost of labor. Hereford.org

“The cattle feeder will hold true to our historical behavior and get ourselves into a wreck,” Jim said. “I guarantee we will, because we will continue to pay up for the feeder cattle. Why are we doing that? Because we are in the feedlot business. It’s a very strange business because we are competing for a finite supply of something on the input side. You have the input I need and markets are very efficient.” As long as the demand for grain-fed beef continues, someone will feed cattle, Jim pointed out. The players constantly change in the industry, but someone will do it if the demand is there. “The feedlots that embrace technology and get the marketing right will survive and the global demand for high-quality grain-fed beef is driving the cut-out value to levels that we never envisioned it could,” he said.

Feeder value “As a feeder, I don’t think I can really demand anything, I can just buy what people are producing. I can pay more for what I like, and pay less for what I dislike. But, there are other key things that will drive producers across North America to produce the cattle that they do. The fundamental thing is to fit the cow to the environment. And you produce the type of cattle that maximize the profitability for you when you sell your animals. That may or may not be connected to what I want because of the wide variation of climate across North America.” But what determines the value of a feeder animal to Jim is average daily gain, the conversion, the health outcome. It’s also based on his perception of what carcass value will be: the yield grade, quality grade and marbling. “Also, I like if they’re bigger cattle and I can take them to a higher weight, in these times with lower corn and high prices,” Jim said. “I’ve got lots of margin to put on more pounds so the bigger cattle will demand more money.” But there’s no way to know exactly how cattle will perform, Jim said. “All I can tell you is historically, when I feed those type of cattle from that location, from that weight, that sex, etc. etc. what my long-term averages have been and I will base my bid on that.” He continued, “Feed conversion is a very critical thing. I think it’s a very important thing for the Hereford breed to be working

Cattle feeder and veterinarian Dr. Kee Jim said feed conversion is a very critical thing. He said if we can prove Herefords have better feed efficiency the value of Hereford cattle as feeder cattle will improve.

on. If we could demonstrate that Hereford cattle truly do have better feed efficiency and we select for that, the perception and the value of Hereford cattle as feeder cattle will improve. Currently, the perception is ambivalent at best. I think it’s a critical thing for us as a breed to get on this project and determine, amongst the wide genotype that we have within Hereford, where the best converters are. It’s one of the few things that will be a benefit all through the chain. It will be a benefit on the female side in terms of the amount of feed that’s required and it’s a benefit in the feedlot. It’s one of the few examples where the feedlot guys and the cow-calf guys can get on the same page.” Jim admitted that, currently in the marketplace, straight Hereford cattle are going to command a discount as feeders. That discount is what has driven Hereford customers away more than anything. The very same animal, painted black, gets more money. continued on page 34...

“I believe that the future for the Hereford breed is about as bright now as it has been in the last 53 years I’ve been involved in it. We can move forward from here pretty effectively, if we work on feed efficiency and work on improving carcass traits in these cattle over time. I am very bullish on the future of the cow-calf industry and very bullish on what we can do here in the Hereford breed.” — Dr. Kee Jim

Dr. Kee Jim and Randy Blach shared their insights on the economic side of the cattle business. Both industry leaders encouraged attendees to think about the role Hereford will play in the future of the industry.

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... Economic Drivers of the Beef Industry continued from page 33

“We can argue whether it’s right or fair, or doesn’t make sense, but it doesn’t matter,” Jim said. “People have developed a perception that these cattle don’t have the same amount of marbling. And to a large extent that’s true, so deservedly you get that discount related to the Choice-Select spread.” As the industry goes forward, Jim said he doesn’t anticipate any change in finished cattle size. What he hopes is that they will become more efficient; by breeding for efficiency, cattlemen can produce the same size carcass more efficiently. That allows for the same amount of production but costs less money. Hereford breeders want to know what they can do to get around the

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market discrimination associated with Hereford cattle. And to that, Jim said, “I think it’s pretty clear if you want to get value out of the cattle right now, you’ve got to feed them yourself.” He said that he strongly advised producers to take the cattle not sold as breeding stock and to group them together, figure out a way to feed them out, and then sell them as Certified Hereford Beef. Other management attributes that can help producers get more for feeder calves are preconditioning, preimmunization, castration, dehorning, production verification, group size, timing of sale and reputation.

Economic signals How should seedstock operators interpret the economic signals sent from feeders and packers? Well, Jim said, the signals are confusing. “Basically we are in a transactional based industry where we have ownership transfers. The vast majority of cow-calf producers sell their calves or sell their yearlings and they’re not that familiar with what happens after that,” Jim said. “I buy 85% of my feeder cattle from auctions that are essentially in the witness protection program. I don’t know who raised them, I just looked at them and bought them. And that really hasn’t changed a lot.” The food service industry might be looking for smaller portion sizes,

but Jim said there has never been an economic signal to produce smaller cattle. If there were, there would be premiums for smaller carcass weights or more money per hundredweight. “And the punishment for producing so-called overweight carcasses is less and less,” he said. “I haven’t had a weight discount for so long that it’s not really a constraint. A 1,000-lb. carcass, even 1,050 lb. is probably bigger than I want to take most cattle anyway, so I am going to get to the end point in terms of production earlier than I am going to get to a packer discount.” He points out that calving ease and those types of traits are important to cow-calf producers but are irrelevant to him as a feedlot producer. “The ones that got to the feedlot were calved, it doesn’t matter anymore,” he said. “Just like, if I bring cattle to the packer bragging on feed efficiency and cost of gain, he doesn’t care. Because he’s thinking about quality grade and yield grade.” Ultimately, he said, type and size of the cow need to be dictated by the environment. And that product that the cow-calf operator produces, that works for them, feeders will have to buy. “The only thing I can do is offer you enough of a discount to discourage you from doing something a certain way. If you ask a packer what he wants, he will always want Yield Grade 1 cattle, Choice or better with a carcass weight of 900 lb. or so,” Jim said. As far as the feedlot side of things, Jim said, “As a feedlot operator I want healthy cattle with high growth potential. I want good feed conversion and Yield Grade 1 with high Choice. And my preference for finishing weight depends on when there’s margin or not.” He adds, “I think it’s important to differentiate between the signal and the noise. The signal is to make sure that what you’re doing on the seedstock or cow-calf operation is the right thing relative to the biological constraints of the environmental system you are operating in. Then you’ve got to make sure you are not chasing some of these things that you can never win on. “As the Hereford breed we need to focus on cleaning up past sins that have gotten us in a lot of trouble, and the survivors have rectified a huge number of those problems that existed in the past. I believe that the future for the Hereford breed is about as bright now as it has been in the last 53 years I’ve been involved in it. We can move forward from here pretty effectively, if we work on feed efficiency and work on improving carcass traits in these cattle over time. I am very bullish on the future of the cow-calf industry and very bullish on what we can do here in the Hereford breed.” Visit the “Summit Proceedings” page at HerefordGeneticSummit.com to watch presentations, download slides and listen to audio interviews of speakers. HW

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The Value of Hereford Genetics in the Commercial Industry

Congratulations, Now Keep Working Genex’s Lorna Marshall praised Hereford breeders on improvement, encouraged continued commitment to excellence.

“For those of you who were there 10 years ago, I was a little bit harsh in my comments about where the breed needed to go and its direction. …there is probably no bigger promoter and cheerleader for this breed than I am today. That’s because of all the awesome genetic change you have made and your attention to the commercial industry.” — Lorna Marshall

enex U.S. Beef Marketing Manager Lorna Marshall was at the last Hereford type conference 10 years ago, and she admitted at that time she wasn’t a big Hereford fan. The first thing she spoke about at the Hereford Genetic Summit Friday, Sept. 5, was how much progress the breed has made. It won her over.

Decade of change “For those of you who were there 10 years ago, I was a little bit harsh in my comments about where the breed needed to go and its direction,” Marshall

Lorna Marshall encouraged Hereford producers to finish strong in their quest to fit the needs of the commercial industry. She said the needs of the commercial industry can be nailed down to four main things: hassle-free genetics, eliminating risk, marketability and the nod of approval in the coffee shop.

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said to Hereford breeders in attendance. “I was actually really excited to get to come speak to you today because there is probably no bigger promoter and cheerleader for this breed than I am today. That’s because of all the awesome genetic change you have made and your attention to the commercial industry.” She continued, “I feel like for the last 10 years, the Hereford breed has been on a mission to become really commercially relevant and the goal that needs to be set forth coming out of this conference needs to be to finish that strong.” Marshall said Hereford is experiencing some amazing times. Hereford bull sales are at record prices, and it’s a fun time to be a Hereford breeder and to own Hereford cows. “Today it’s really fun for me to go sell Hereford semen, because I have a plethora of bulls in my lineup that are calving ease bulls that are high accuracy that represent a lot of different pedigrees and can do a lot of powerful things for commercial producers.” She said what Hereford has to offer commercial cattlemen is very different compared to 10 years ago. Marshall praised Hereford on being the first to introduce an udder quality expected progeny difference (EPD), because udders are important to commercial

cattlemen. “I promise you that as you continue to turn in that data and publish udder EPDs, the commercial industry will embrace it and utilize it,” Marshall said. “You really addressed one of your big issues head on and that says a lot about your breed and your leadership.” Also, Marshall said the Hereford breed has done a good job in the last 10 years focusing on curve-bender cattle that have light birth weight, rapid early growth and moderate mature size. “It’s fun today to go sort your database because you have created curve-bender cattle that we can select from and the commercial industry can use,” she said. In Genex’s large herd initiative, Marshall said, two important traits commercial cattlemen are avoiding are too much milk and cows that are too big. “They are going to keep selecting for growth because they are getting paid for it,” Marshall said. “But they want moderate mature size cows and they are concerned about cow size.” Marshall said her favorite thing the Hereford breed has improved in the past 10 years is increased use of artificial insemination (AI). “That was one of my real frustrations 10 years ago. At that time the breed only had 15% AI usage. That number has doubled to about 33% even though you still have a ways to go. We need to continue to stack these pedigrees with highaccuracy bulls that have a lot of value and increase the AI use in the Hereford breed.” High-accuracy genetics are so important because commercial producers want predictability, she said. They want to know what they are going to get. They do not like surprises, and they can’t get predictability without highaccuracy genetics.

Perfect Angus complement Right now, the Hereford breed is experiencing increased market share and record prices. “I think that success can be attributed to two things: execution and implementation. In my time in the beef industry, I do not know of a type conference where we have seen as much positive change

in a breed as what you have accomplished in the last 10 years.” Marshall said Hereford is the natural complement to Angus genetics. Maternal efficiency, calving ease, moderate milk, docility and hardiness are the traits she outlined as being the breed’s strengths and traits important to continue to focus on. She said, “The reason we sell so much Hereford semen today is because we have producers that are worried about the fertility of their black Angus cow herd. They want to improve disposition and they want to moderate milk and the fastest way for us to fix fertility in a cow herd is to talk them into crossbreeding and the perfect complement on an Angus cow is a Hereford bull.” Hereford is the fastest-growing breed for U.S. semen sales among all four of the AI studs for breeding beef cattle, Marshall said. Seventy to 80% of all the beef cattle semen Genex sells goes into heifers with the remainder into breeding mature cows.

Expanding with Hereford As the beef industry goes into expansion phase, Marshall said producers have already bred a lot more heifers this spring than in previous years. Marshall said because of her dealings with commercial cattlemen, she is aware of their traits of concern. The first one is docility, which she identified as one of the Hereford breed’s strengths. “One of the things we are hearing more and more about, particularly as we are seeing more and more calving ease genetics being used, is calf vigor. Do the calves get up and suck? Do they have energy or are they the kind that lay there?” Feed efficiency and fertility are of great concern. “We actually wrote a five-year plan two years ago and identified two traits that we are trying very hard to collect more data on that we think will be important in the future: feed efficiency and fertility. So I think the focus that your Association staff and Board of Directors has taken in terms of collecting feed efficiency data is very important. Bottom line is we have to become more efficiency Hereford.org

focused to compete with other protein sources.” With fertility she said producers are interested in knowing more about both male and female fertility. Utilizing whole herd reporting is key in getting traits like heifer pregnancy and stayability. “When we poll our commercial producers, fertility is their greatest concern because we all know that if she’s not pregnant, she’s not profitable,” Marshall said. “This is going to be a key trait for us and it plays into Hereford’s message of maternal heterosis and improving fertility in predominately black cow herds extremely well.” She urges breeders to collect data on fertility. “I really encourage you to help the Association get the data they need to quantify fertility. Because if you get there before the other breeds do, I promise you, that is going to provide big dividends in the commercial marketplace.” Other issues of concern are phenotypic, like feet and udders. The udder quality EPD helps

producers focus on udder quality, and Marshall admits that feet aren’t much of an issue with Hereford cattle. However, in Angus and Red Angus cattle, feet are a huge concern for commercial cattlemen. Marshall praised the Hereford breed’s use of indexes. “Commercial producers want simplicity. They don’t want you to give them 17 EPDs to try and look through all of them. They want some relevant indexes that make selection simple for them.” She said the needs of the commercial industry can be nailed down to four main things: hassle-free genetics, eliminating risk, marketability and the nod of approval in the coffee shop.

Hurdles ahead When talking with commercial cattlemen, Marshall said, she finds they want to know that their calves are going to have value when they leave the ranch. They know the females are going to perform well in their cow herd, but they want to be sure they don’t get hurt on the steer calves.

Dr. Randall Raymond and Lorna Marshall shared their thoughts on how Hereford breeders can continue to improve Hereford genetics and meet the demands of the commercial industry today.

“The feeder industry has gone from seeing Hereford genetics as negative to neutral and, in some cases, positive, but we’ve got to build on that so that there is always really strong demand for Hereford crossbred cattle.” She outlined the best way to build demand is to improve both marbling and ribeye area. She warns Hereford breeders

about becoming complacent because of recent success. “Competition is getting more fierce in the seedstock business. Complacency can be a subtle byproduct of success where we can lose that healthy fear of failure,” Marshall said. “My advice is keep the knife sharp and your mind open.” HW

Herefords as Maternal Sires Simplot Livestock has documented the advantages of using Herefords in a crossbreeding program.

r. Randall Raymond, veterinarian and Simplot Livestock Co. director of research and veterinary services, offered attendees a little different perspective Friday, Sept. 5, at the Hereford Genetic Summit. Simplot Livestock Co. owns 30,000 females on 14 ranches in four states and has been using Hereford bulls for 10 years. In 2002 Mike MacNeil, retired Meat Animal Research Center scientist, talked to Simplot staff about the value of heterosis, and ever since the company has been taking a targeted approach to crossbreeding. Hereford genetics have been a big part of that program. At that time, Raymond explained, there was only one Hereford bull in any of the AI (artificial insemination) studs that had calving ease with high accuracy. “We used him hard for five years,” Raymond said. Now in its tenth year of targeted crossbreeding, Simplot continues to use Hereford bulls in a maternal sire program. Its goals are to match cattle to their harsh desert environment, to maximize hybrid vigor, to produce cattle with high-quality carcass traits Hereford.org

because they own the cattle all the way through to harvest, to maximize feed efficiency and to maintain long-term versatility. “It’s my opinion and our philosophy at Simplot Livestock that no one breed needs to be everything to the industry. No one breed needs to do it all,” Raymond said. Members of the Simplot staff use Hereford as the maternal sire part of a three-breed system. Simplot raises its own Charolais bulls for terminal sires but buy Hereford and Angus bulls. They use economic genetic selection with a multi-trait approach. Simplot has its own indexes for each of the three breeds to help staff make selections that best fit its goals. Simplot’s Charolais seedstock production herd is very data driven. Raymond said they try to blind themselves to phenotype to a point and focus on numbers. They have carefully defined economic traits important to their operation, since all calves are fed out through one of Simplot’s feedlots. Each bull is ranked by profitability, and management uses data collected all through the production chain to keep in-house indexes up to date.

“It’s my opinion and our philosophy at Simplot Livestock that no one breed needs to be everything to the industry. No one breed needs to do it all.” — Dr. Randall Raymond

“We believe that each producer should feed his cattle every year, even if it’s a small pen. Feed your cattle so you know what they do,” Raymond said. “It is astounding to me and a little bit scary how little carcass data gets back to where it can make a difference.” The operation is involved in research to find DNA markers for disease resistance. “It is almost as heritable as marbling,” Raymond said. “That is a big deal to us if we could use less antibiotics, use less treatments, less sick cattle, better performance. There is a lot more work that needs to be done before we can begin selecting for

disease resistance, but we are on the road.” In the maternal crossbreeding program, the goal is to produce a whiteface female. Of the 5,000 heifers bred at Simplot ranches every year, all solid colored heifers, black or red, are bred to Hereford, and all whiteface heifers are bred to Angus. These crossbred females are the cattle necessary to survive in the harsh conditions of Simplot ranches. “One thing that we tend to forget and the public doesn’t hear at all or certainly not often enough is that our cow herds

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...The Value of Hereford Genetics in the Commercial Industry continued from page 41

produce a very high-quality protein on country that can be used for nothing else,” Raymond said. “This country has to be used by a ruminant of some sort. These baldie females are going to spend at least eight to 12 years producing a high-quality product on very little and then she is going to become a high-quality protein product for somebody’s family herself.” The goal of these crossbred females is to be a versatile base for anything Simplot chooses to do in the future. “Having that female be very versatile is extremely important to us,” Raymond said. “If we chose to go a completely different direction with our feeder program, all it would take is for us to sell our bull battery and buy new bulls. That’s a huge economic prospect, but not nearly as big as selling your cow herd and starting over.” They breed those Hereford-Angus cross cows to Charolais bulls to get smoky calves. They like the white color because they can sort those calves without any effort. There’s no

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chance of contaminating the maternal cow herd with terminal genetics.

Heterosis advantage Raymond said he feels strongly that the Hereford advantage is in maternal heterosis, not direct heterosis. He used heterosis research statistics to prove his point. “In a cow-calf operation there is a 4.3% increase in pregnancy rate due to maternal heterosis,” Raymond said. “That’s a big deal. The single biggest expense to a commercial cowcalf operation is retention of heifers. Because it costs a lot to make her, and every heifer you keep is a calf you can’t feed or sell at weaning.” Heterosis also contributes to 4.2 lb. of birth weight, 18 lb. of pre-weaning gain and 35 lb. of carcass weight, Raymond said. Heterosis also contributes 4% less pre-weaning mortality. It also means about 20 lb. more weaning weight just because of heterosis. “Heterosis makes a difference,” Raymond said. “One of the things

we really love about the Hereford breed is the heterosis it brings to our maternal side.” He also praises Herefords for their feed efficiency, moderation in milk, female longevity, phenotypic markers (whiteface), docility, maternal versatility and fleshing ability. Raymond said at Simplot’s ZX ranch, he talked the cowboys into sorting the heifers into solid pens and whiteface pens before breeding. “Docility is not an issue, because those cowboys love nothing more than for a wild heifer to crawl out of the chute and they have to go rope her,” Raymond said, laughing. As the cattle came through the chute, they were running through about nine million miles an hour, Raymond describes, until they got to the Hereford-sired pen, and those cattle slowed way down. “It was a noticeable difference,” Raymond said. “Every cowboy there was wondering what happened, why’d the cattle slow down. We used that as a learning moment, because that docility was heritable, and it was a win for our genetics program.” Raymond also identified weaknesses he had noticed in Simplot’s Hereford bulls: too much frame, not enough average daily gain, small ribeye, poor marbling, bull longevity/libido, calving ease and gestation length. In its research, Raymond said Simplot found Angus bulls surpassed Hereford in average daily gain but ate way more. Hereford converted better, however, beating Angus in feed to gain ratio. “When you compare across breeds, these Hereford genetics are more efficient, hands down,” Raymond said. When they measured RFI (residual feed intake), all Angus bulls were positive and all Hereford bulls were negative. Frame score is important at Simplot. Because they want to keep their cow herd moderate sized, they want smaller framed bulls to moderate their resulting females. “And I know there are a lot of mixed signals from your customers,” Raymond admits. “Because they say ‘I want a moderate framed bull’ and they pick the biggest, growthiest sucker you’ve got. Sometimes what the consumer wants and what he says he wants are two different things. As breeders and producers we have to be honest with ourselves and sometimes make a hard decision to educate instead of cave to what the consumer wants.” Raymond shared some new data relative to the research project Simplot is working on in conjunction with the American Hereford Association. When adjusted for age, the Hereford-sired calves added 22 lb. of weaning weight when compared with straight Angus calves. Herefordsired calves were higher birth weight by about 4 lb. Despite the higher birth weight, there was 2% less assisted pulls of the Hereford-sired calves. And really important was the

calf vigor. It was about 4% better with Hereford-sired calves than with straight Angus calves. He explained that they have identified a problem — the Hereford calves are being gestated too long — and that problem is the reason why there are larger birth weights. “Huge opportunity if we can focus on gestation length in the Hereford breed. I believe that’s why Angus has been able to find curve-bender bulls because they found cattle that had shorter gestation length, lighter birth weight and still have performance,” Raymond said. Although he hasn’t found a significant difference in pregnancy rate between Hereford-cross and Angus at first breeding, he has noticed a difference in their fleshing ability. “I believe what’s happening is that those cattle can hold body condition better, partly because of heterosis, partly because of the backfat that Hereford cattle can bring to the table,” Raymond said. In 2013 Simplot retained 1.9% more Hereford-influenced 2007born replacement heifers and 2.1% more Hereford-influenced 2008-born replacement heifers. “So those Hereford-influenced females are staying in the herd longer,” Raymond said. “Why is that? Heterosis, fleshing ability, reproductive performance. If you say 2% isn’t a lot, out of our 30,000 that’s 600 head. That’s a lot of cattle.” Raymond said he thinks the Hereford breed is doing a fair job on birth weight, and there are now Hereford bulls with calving ease. He has seen variations within the breed on carcass quality. Some cattle have better carcass quality than others, which is why he said we have to measure it and to select for it. He closed with a list of traits that are critical for breeders to measure: mature height, mature weight, actual carcass data (ribeye area, marbling, backfat), calf vigor, gestation length, feed intake, genomics, fertility, phenotype (feet, legs, udders, pigment). “If you can measure it and it’s heritable you can make progress,” Raymond said. “What’s going to drive progress for us in the future is measuring lots of phenotypes. We hope some of the genomics come along, but we have a lot of work to do collecting phenotypes. We need more data.” He wrapped up his presentation with a picture of his young family. “At the end of the day,” he said, “this is why we do what we do. We are feeding someone’s family. And we are raising our kids in an industry that’s phenomenal at giving them experience and learning how to work. What a fantastic opportunity we have to raise our families while doing something great for the world.” Visit the “Summit Proceedings” page at HerefordGeneticSummit.com to watch presentations, download slides and listen to audio interviews of speakers. HW Hereford.org

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Your Responsibility as a Seedstock Producer Seedstock producers Galen Fink and Don Schiefelbein shared insight on how to meet commercial customer needs.

Fink and Schiefelbein stressed the importance of listening to customers. Seedstock producers need to prove to their commercial customers they are invested in making them profitable.

Creative thinking Here are some marketing and production strategies seedstock producers Galen Fink and Don Schiefelbein shared during the Hereford Genetic Summit:

• Offer genetic credit if a customer shares carcass data. • Provide free delivery. • Develop relationships with feedlots and alliances to help source customer cattle to fit different programs.

• Guarantee your genetics. Fink offers customers a one-year guarantee for anything and a three-year guarantee for semen check and structural soundness.

• Create an e-mail database for feedlots and other marketing outlets. Utilize this list to promote customer cattle as they are available.

• Utilize a website and social media to market your program. • Keep it personal. There is nothing that will take the place of a phone call or a handwritten note or, better yet, a visit to a customer’s farm or ranch.

ake care of your customers or someone else will was the common theme of both Galen Fink’s and Don Schiefelbein’s presentations during the Hereford Genetic Summit in Springfield, Mo., on Sept. 5. Both are successful seedstock producers who, combined, market more than 1,100 bulls each year. Galen and his family own and manage Fink Beef Genetics near Randolph, Kan., specializing in Angus and Charolais genetics. Don and his family own and operate Schiefelbein Farms LLC, Kimball, Minn., and have been raising Angus since 1958. “Always remember that your customers have lots of options, you don’t,” Fink said. “Creating a customer service plan is a must. Your serious competitors are. You need customers more than they need you. The full meal deal is the same in the seedstock industry. It is not just about selling bulls, you have to offer more to compete.” Both speakers stressed the importance of listening to customers and asking them what they need to be profitable and then helping them meet that need. Communication with customers needs to be a priority beyond sale day. Fink tries to visit 80% to 90% of his customers

every two years and talks on the phone to 100% of his customers at least twice a year. “I try to do lots of customer visits,” Fink said. “Yes, it is time consuming and costly, but it is one of the best things you can do to build your business.” The Schiefelbeins also attempt to call and visit with customers about their programs and needs, specifically near marketing time. “You must have an obsession to make your customers profitable,” Schiefelbein said.

Build a program Fink said the first step to success in the seedstock business is to develop a program. “Don’t be part of the bull of the month club,” he said. “Develop a program and stick with it. Don’t chase the fads.” He recommended creating a breeding program based on highly proven bulls and using them AI (artificial insemination). He explained following that plan will result in fewer surprises and fewer mistakes. “Sample young bulls but use proven bulls to prevent problems,” he said. Schiefelbein said breed labels are having less and less value all the time. “Breeders and programs are replacing breeds. Today it’s not about buying a breed, it’s about buying a breeder.”

“Keep it personal. There is nothing that will take the place of a phone call or a handwritten note.” — Galen Fink

• Consider IVF (In-vitro fertilization) flushing of pregnant females. Schiefelbeins are IVF flushing 90-day pregnant females, which allows them to keep donors in production and not lose any time while producing embryos.

• Commit to artificial insemination (AI) — AI every female in your herd.

• Retain an interest on the bulls you sell. • Attempt to contract genetics before the breeding season. • Utilize the breed improvement tools available, including DNA testing.

• Consider cooperator herds to increase numbers when faced with limited land and cow herd resources.

• Use sexed semen to produce the maternal and paternal genetics you want to propagate.

Galen Fink, Angus and Charolais breeder, said it’s not just about selling bulls; producers have to offer more to compete.

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Fink reminded attendees that some of the best marketing representatives are veterinarians and feed dealers. He asked producers what they thought was the best method of advertising? He answered the question, “Word of mouth is by far the best advertising tool available. Coffee-shop talk spreads.”

The importance of data Schiefelbein said his family is committed to changing the way seedstock business gets done. He encouraged breeders to watch the movie “Moneyball” about the baseball industry. “In the cattle business, we need to get rid of the hunches, ‘I thinks’ and guessing, and use the data just like Billy Beane did in the movie,” he explained. The goal at Schiefelbein Angus is to make sure every mating is extremely valuable. The Schiefelbeins AI every female and any female that they don’t think has a 90% chance or better of making a seedstock bull is moved to the recipient herd. He challenged Hereford breeders to do the same. “As Hereford breeders if you make every mating count, you will be dominating 10 years from now,” he said. According to Schiefelbein, the real game changer is the current DNA explosion. His family now 50K tests all heifers. “The ability to determine true genetic

“The No. 1 rule of business is those who write the checks write the rules.” — Don Schiefelbein difference has never been more valuable,” he explained.

Provide marketing options Both Fink and Schiefelbein offer customers marketing options for their genetics. Schiefelbein asked attendees, “Do you know how your customers are selling their cattle? Are you helping them get more? Are you involved in the process? “Ignorance purchases on price, knowledge purchases on value. This philosophy changed our decision making,” Schiefelbein explained. His family purchases about 25,000 head of the farm’s bull customers’ cattle each year. A portion of the cattle are finished in the family’s feedlot while others are placed in feedyards. The family also recently purchased the Huron Continental Sale Barn to offer another marketing venue for customer cattle. “We want our customers to consider it a value proposition

Angus breeder Don Schiefelbein said seedstock producers must be obsessed with producing profitable genetics.

when they buy a ‘Schiefelbein Angus’ bull,” he explained.

Seedstock responsibility Fink stressed that a seedstock producer accepts a lot of responsibility. Not only is he out to make a profit for himself, but he must also be committed to producing the genetics that will make his customers profitable. According to Fink a seedstock producer must 1) build trust, 2) keep his customer profitable and 3) be an educator and leader. He also suggested that to remain competitive, seedstock producers need to offer outcross

genetics for repeat customers. To keep customers, producers have to create differences in their programs compared to a competitor down the road. An outcross can be having different bloodlines within a breed or offering bulls of another breed that complements the current program. “Don’t be blind to breed,” Fink said. “One breed can’t do it all. Quit worrying about the Angus breed and focus on what the Hereford breed does best.” HW

Attendee thoughts

Following the conference, American Hereford Association staff visited with attendees and asked, “What did you think about the summit and what do you think is the key take home message?” Here are some of the responses: “Positioning ourselves for the future as a breed and as individual producers is vital for our improvement and continued success.” — Fred Larson, Larson Hereford Farm, Spring Valley, Wis.

“The summit really opened our eyes to what we needed to be doing and to not worry about what other breeds are doing.” — Brian Staab, VJS Polled Herefords, Hays, Kan.

“The take home message to me is that it is our responsibility as breeders to know the market signals that will increase the market value of our customers’ product. That may be feeders, finished animals or breeding females. We need information from all segments of our industry to make real-time genetic adjustments to customers’ profitability.” David Trowbridge, Beef Resources Partnership, Tabor, Iowa

“The summit was thought provoking and made you really think about your operation and how it fits in the beef industry. It really encouraged us to chart our course with our breeding program and to stay disciplined.” — Dennis and Heather Birdsall, Homer, N.Y.

“We have to continue to add ‘value’ to our cattle. Presently Herefords are not considered a ‘value-added’ breed like Angus. We were strongly urged as a breed to push for more AI (artificial insemination)-sired calves. Other key messages I took home were: 1) Customer service is a top priority; 2) Make every mating count; 3) Right genetics equal success; 4) Promote cattle through genetics instead of adjectives; and 5) Those who write the checks write the rules.” Eric Walker, Walker Polled Hereford Farm, Morrison, Tenn. “We are in the driver’s seat to improve the quality and efficiency of beef production to further enhance the profitability and growth of our customers. And if we don’t take care of our customers, someone else will.” Terri Barber, Barber Ranch, Channing, Texas

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“It was a great opportunity to network and meet people, and really learn a lot. It gave me a good ‘kick in the seat’ and got me pumped up to go home and make some good Hereford cattle.” Dalton Bennett, Knoll Crest Farm, Red House, Va. “Speakers were dynamic and really challenged the breed to look at needs of its customers whether commercial bull buyers or feeders or end consumers. I think if we set the targets right, Hereford has a real place in the industry.” Don Trimmer, director of beef programs for Accelerated Genetics “It was a fantastic event — very thought provoking. I’m going home with lots of new ideas.” Jerry Huth, Huth Polled Herefords, Oakfield, Wis. “Very thought-provoking event. Made me re-think what we are doing and I plan to get more aggressive in meeting customer needs.” J.D. Russell, Matador Cattle Co., Eureka, Kan. October 2014 /

Tailgating Hereford Style

riday evening after American Hereford Association staff members Craig Huffhines and Jack Ward along with Kevin Ochsner kicked of the Hereford Genetic Summit and set the stage for Friday’s presentations, attendees enjoyed a Hereford Tailgate Party and a taste of Certified Hereford Beef (CHB®) sponsored by VitaFerm®. Attendees “grazed” on the lawn at the Missouri State University Darr Center sampling local restaurants’ signature beef dishes featuring CHB. A highlight of the event was grilling lessons by Flavio Ribeiro, Brazilian meat scientist. He shared tips for grilling including: the only seasoning you need is sea salt and easy techniques to cooking on an open flame. HW

Biozyme Inc., makers of VitaFerm®, were sponsors of the Hereford Genetic Summit and have been longtime supporters of the Hereford breed and the Junior National Hereford Expo.

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Setting Sail on Branson Belle

riday the Hereford Genetic Summit wrapped up with a relaxing evening on Table Rock Lake near Branson, Mo. Attendees enjoyed a Certified Hereford Beef (CHB®) steak and the amazing “Made in the USA” show on the Showboat Branson Belle. The show, saluting the stars and stripes, featured Janice Martin, the world’s only aerial violinist; the all-male vocal group The Showmen; and comedian and magician Christopher James. Prior to the show, breeders demonstrated their support of the Hereford Research Foundation and the Hereford Youth Foundation of America during the Cutting Edge Sale. For sale highlights see, “Cutting Edge Sale Raises $76,600 for Hereford Research.” HW

Cutting Edge Sale Raises $76,600 for Hereford Research A total of $81,700 was raised during the Cutting Edge Sale Sept. 5 aboard the Showboat Branson Belle. The 15 donated lots generated an abundance of excitement from charitable bidders for the benefit of the Hereford Research Foundation (HRF) and the Hereford Youth Foundation of America (HYFA). Fourteen lots generated $76,600 for HRF and one lot raised $5,100 for HYFA’s “Growing a Lasting Legacy” campaign to support future Junior National Hereford Expos and leadership events for Hereford youth. Hereford enthusiasts gathered Sept. 5 for an evening aboard the Branson Belle on Table Rock Lake after wrapping up the Hereford Genetic Summit in nearby Springfield, Mo. “Thanks to the supporters of the Hereford Research Foundation the AHA is able to continue to invest in industry leading research that will help us meet the demands we discussed at the Summit and keep the Hereford breed on the ‘cutting edge,’” says Jack Ward, American Hereford Association (AHA) chief operating officer and director of breed improvement. “HRF supports projects like the calving ease research at Simplot, the GrowSafe system built at Olsen Ranch, Harrisburg, Neb., to collect feed intake data, and the work done to DNA sequence 15 Hereford legacy sires.” The high-selling lot was Lot 6 — four KCF Bennett Encore Z311 ET x KCF Miss Revolution Y91 embryos — donated by James Bennett and family of Knoll Crest Farms, Red House, Va. Joe and Cyndi Van Newkirk of Van Newkirk Herefords, Oshkosh, Neb., purchased the lot for $12,000. The second high-selling lot was Lot 5 — three KCF Bennett Encore Z311 ET X KCF Miss 732T Z109 ET embryos — also donated by Knoll Crest Farms. Churchill Cattle Co., Manhattan, Mont., purchased the package for $9,300. Another embryo package was the third high seller. Lot 15 — two C Miles McKee X STAR KKH SSF Olivia 15U ET female embryos — donated by Sullivan Farms, Dunlap, Iowa. Buck Cattle Co., Madill, Okla., purchased the two embryos for $8,600. The AHA staff and HRF board members wish to thank all those who donated and purchased items and those who placed bids to support the future of Hereford research. Since its inception, the HRF has raised more than $300,000 to support breed improvement projects.

Other Cutting Edge featured lots included: Lot 1 – One-of-a-kind bronze sculpture of a bull or cow, buyer’s choice, with brand included on base and made by world-renowned artist John David Rule, Minco, Okla., purchased for $7,000. Lot 2 – Bruce Huxol illustration titled “Traditions,” purchased by AbraKadabra Cattle Co., Columbia, Mo., and Tom Biglieni, Republic, Mo., for $1,000. Lot 3 – South Dakota Pheasant Hunting Trip, donated by Rausch Herefords, Hoven, S.D., purchased by Bonebrake Herefords, Springfield, Mo., for $6,500. Lot 4 – Duck/Goose Hunt, donated by Shaw Cattle Co., Greg, Cleo, Sam and Tucker Shaw and family, Caldwell, Idaho, and Hevi Hitters Waterfowl Club, Caldwell, Idaho, purchased by Bonebrake Herefords, Springfield, Mo., for $4,200. Lot 7 – Four IVF embryos, SHF All Star 42X A191 X HVH Oksana 4L 33N, donated by Loewen Herefords, Waukomis, Okla., and C&L Herefords, Ixonia, Wis., purchased by Parker Bros. Polled Herefords, Bradyville, Tenn., and Walker Polled Herefords, Morrison, Tenn., for $4,800. Lot 8 – Four embryos, HH Advance 2037Z ET X HH Miss Advance 7003T, donated by Holden Herefords, Valier, Mont., purchased by B&D Herefords, Claflin, Kan., and Hardy Edwards, Winterville, Ga., for $8,000. Hereford.org

Lot 9 – Four frozen embryos, GB L1 Domino 177R X CL 1 Dominette 440P 1ET, donated by Cooper Hereford Ranch, Willow Creek, Mont., purchased by Hardy Edwards and B&D Herefords, for $6,400. Lot 10 — Three frozen embryos, Boyd Worldwide 9050 ET X BR Goldriel 3029 ET, donated by Barber Ranch, Channing, Texas, purchased by Express Ranches, Yukon, Okla., for $5,100 to benefit HYFA’s “Growing a Lasting Legacy” campaign. Lot 11 — Choice of flush, MCR JF Ms 408 Yankee 015 or MCR 4R M326 Dominet 2134 ET, donated by Mill Creek Ranch, Alma, Kan., purchased by Nancy Bowling, Blackwell, Okla., for $2,900. Lot 12 – Handcrafted Case knife, donated by L III Farms, Tom, Siu and Clare Luthy, Rogersville, Mo., purchased by Dudley Bros., Comanche, Texas, for $2,500. Lot 13 – Handcrafted Case knife, donated by L III Farms, purchased by Steve Folkman, Ixonia, Wis., for $2,500. Lot 14 – Handcrafted Case knife, donated by L III Farms, purchased by Hardy Edwards for $900.

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American Hereford Association Annual Meeting 2014

2014 Annual Meeting Planned AHA members will meet in Kansas City to conduct Association business.

embers of the American Hereford Association (AHA) will be in Kansas City, Mo., Oct. 31 through Nov. 2 for the 2014 Annual Meeting. Kansas City Marriott Downtown, 200 West 12th Street, will host the event this year. Friday afternoon an educational forum will kick off the weekend at the Marriott, followed by a “Hereford Honoree” reception. The educational forum will include highlights of the Hereford Genetic Summit as well as AHA updates. During the Honoree Reception, this year’s Hereford Heritage Hall of Fame and Hereford Hall of Merit recipients will be recognized as well as the Hereford Youth Foundation of America (HYFA) scholarship

winners. During the reception, a cash bar and hors d’oeuvres will be available.

Saturday highlights Saturday, the Annual Membership Meeting, which is open to the public, will start at 9 a.m. Association members selected 143 delegates to conduct the Association’s business and to elect three members to serve on the AHA Board of Directors. The four Board candidates are Pete Atkins, Tea, S.D.; Jim Mickelson, Santa Rosa, Calif.; Kevin Schultz, Haviland, Kan.; and Bob Thompson, Rolla, Mo. Candidate profiles are on Page 53, and a list of delegates starts on Page 55. The Association’s Annual Report will be presented and

distributed during the Annual Membership Meeting along with other reports on activities within the Association, Hereford Publications Inc., Certified Hereford Beef (CHB) LLC, National Hereford Women (NHW) and HYFA. Buses will be available to shuttle attendees to the American Royal complex for the Ladies of the Royal Sale and the junior Hereford show. The sale starts at 2 p.m. followed by the junior Hereford show that will begin at 5 p.m. at the American Royal complex. The junior show judge will be Blake Bloomberg, Stillwater, Okla.

Herefords in the ring Sunday the National Hereford Show will begin at 8 a.m. in

Schedule of Events

Enjoy a CHB steak in KC

(subject to change)

While in Kansas City, Hereford breeders can enjoy a Certified Hereford Beef (CHB®) meal at LaBodega. Located at 703 Southwest Blvd., Kansas City, Mo., you can call 816-472-8272 or visit opentable.com to make reservations. You can also find more information about the restaurant online at labodegakc.com.

Friday, October 31 2 p.m. Educational Forum Kansas City Marriott Downtown 2 p.m. National Hereford Women (NHW) board meeting Kansas City Marriott Downtown 6 p.m. Hereford Honorees Reception, Kansas City Marriott Downtown

Saturday, November 1 9 a.m. Annual Meeting Kansas City Marriott Downtown Noon NHW Annual Meeting Kansas City Marriott Downtown

Hale Arena at the American Royal complex. Between the female and bull shows, 2013-14 National Show Award winners will be recognized. Prior to the selection of the champion bull, the 2014-15 National Hereford Queen will be crowned. The National Hereford Show will be judged by Kevin Hafner, Yukon, Okla. For those who can’t make the trip to Kansas City, show results will be available online at Hereford.org. NHW will be hosting activities throughout the weekend. See “Don’t Miss NHW Events at the American Royal” on Page 20, for more information. HW

NHW announces National Hereford Queen candidates During the Annual Meeting weekend 10 state Hereford queens will vie for the title of National Hereford Queen. On Sunday the new queen will be crowned during the National Hereford Show at the American Royal complex. Pictured below are this year’s candidates.

2 p.m. Ladies of the Royal Sale American Royal Wagstaff Sale Arena 5 p.m. Junior Hereford Show American Royal Hale Arena

Sunday, November 2 8 a.m. National Hereford Show American Royal Hale Arena

Headquarter Hotel

Abby Anderlik Dayton, Iowa

Kagney Collins Flanagan, Ill.

Courtney Eudy Harrisburg, N.C.

Briana Katzenberger Monroe, Wisc.

Jena McCall Emory, Texas

Bailey McKay Marysville, Kan.

Katie Nolles Bassett, Neb.

Hannah Schneider Aquilla, Texas

Jordan Spindle Moriarty, N.M.

Shelby Zink

Kansas City Marriott Downtown 200 W. 12th St. Kansas City, MO 64105 816-421-6800 Rate: $99 Cutoff date: Oct. 1 To make a reservation 1-877-303-0104. All reservations must be made on or before the cutoff date. Ask for the American Hereford Association rate when making reservations. 52

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Oxford, Ind. Hereford.org

Four Contending for AHA Board The American Hereford Association (AHA) nominating committee has announced four Hereford breeders are vying for positions on the AHA Board. Peter Atkins

Peter “Pete” Atkins and his wife, Laura, and three sons, Scott, Craig and Paul, own and operate Atkins Herefords, Tea, S.D. Pete was raised on a diversified cattle, hog and crop farming operation in southeastern South Dakota, where he and his wife live today. His parents, Alvin and Maguerite Atkins, purchased the family’s first Herefords in 1971 and have had as many as 100 registered cows at their peak in size. The Atkins family started collecting and reporting performance data in 1975 and have used artificial insemination (AI) since the late 1970s and embryo transfer (ET) for the past nine years. Atkins Herefords’ goal is to produce high-performing cattle with moderate birth weights that have eye appeal and will work for the commercial cattleman. Emphasis is placed on raising sound, troublefree cattle, and udder quality in the cow herd is stressed heavily. Pete thinks it is important to use a balance of all tools available when selecting breeding stock. Today, Atkins Herefords consists of a base herd of 25 registered cows, and it produces an additional 20 to 50 ET calves each year. Together with their good friends and partners, the Jerry Delaney family, the Atkinses market bulls through a bull sale each year, and every other year they market females through a fall production sale. In the year between female production sales, females are offered at their fall preview event, which includes a customer appreciation dinner and previews that year’s calf crop along with the Denver prospects. Atkins Herefords consigns bulls and females to the Mile High Night Sale and exhibits carloads of bulls and pens of heifers with the Delaneys each year in Denver. Pete has served as a board member and president of the South Dakota Hereford Association. He is a board member for the John Leibel Memorial Scholarship and has been the chairman of the Sioux Empire Farm Show Hereford sale committee since its inception 14 years ago. He has served as a voting delegate at the American Hereford Association (AHA) Annual Meeting and is a former field representative for the American Polled Hereford Association. He is also a board member for the 4-H Livestock Industry Trust Fund of South Dakota and a member and past church councilman of the Trinity Lutheran Church in Tea. Pete is also co-owner of Westra Atkins Land & Auction. Hereford.org

Jim Mickelson

Hereford breeder Jim Mickelson and his family own and operate Sonoma Mountain Herefords in the wine country of northern California. The Sonoma Mountain herd currently includes 175 head of registered Hereford cows. In 2003, Sonoma Mountain Herefords got its start with the purchase of the remainder of the Kunde Herefords herd, which dated back to the 1940s. Jim and his wife, Marcia, oversee the operation, while their son, Bobby, along with his wife, Heidi, is in charge of day-to-day activities and is the ranch’s herdsman. Jim and Marcia’s daughter, Jamie, is involved as well and is responsible for management of the Hereford show string. The Mickelson family shows cattle at local, regional and national shows including the National Western Stock Show in Denver. Bulls are marketed each year as long yearlings or 2-year-olds in the ranch’s production sale, held in conjunction with Lambert Ranch for the past eight years. Select bulls are consigned to the Red Bluff Bull Sale, where Sonoma Mountain has had several champion and reserve bulls. Just recently the Mickelsons have begun marketing their females to commercial and registered breeders. Sonoma Mountain Herefords has been a Gold Total Performance Record (TPR) Breeder for several years. In 2007 the operation was selected as the California Beef Cattle Improvement Association Seedstock Producer of the Year. To educate the public, the Mickelsons operate sustainable tours in conjunction with their winery operation so that the public can see firsthand how their cattle are raised, including during calving season. Jim also serves as president of Kunde Family Vineyards, is on the Kunde Family Winery board of directors, and is president and chief operating officer of Jerry and Don’s Yager Pump and Well, a water well pump and drilling business, which he purchased in 1984. Jim has served on the AHA nominating committee and recently was chosen as one of the spokespersons for the Certified Hereford Beef (CHB) program. Jim’s state and regional Hereford activities include currently serving as the California-Nevada Hereford Association president and participating on the polled and horned merger committee. He was a California-Nevada Junior Hereford Association advisor for several years and currently serves on the Western States Hereford Association show and sale committee.

Kevin Schultz

Kansas Hereford breeder Kevin Schultz, Haviland, Kan., manages his family’s Sandhill Farms, a sevengeneration, diversified farming and cattle operation. His family has a deep history in the Hereford business as Hereford cattle have been bred on their land since the mid-1900s. The farming operation consists of dryland and irrigated corn, soybeans and wheat. The cow herd includes about 300 cows. With the maturity of Conservation Reserve Program (CRP) acres, the Schultz family is in an expansion phase. Through the use of ET, approximately 200 of the calves are registered, and the balance are purebred commercial. The commercial cows have been purebred Hereford since the mid-1940s. The family has fed out its steers at commercial feedlots for the past 15-20 years. Feedlot performance data, as well as individual carcass data, have been collected and tracked. The registered program was started after Kevin graduated from Kansas State University in 1986, and from then until 2008, all Sandhill bulls were sold private treaty. In 2008 the family started a spring bull sale. All 5-year-old cows that are pregnant with heifer calves sell in that sale. The Schultz family also sells commercial open heifers and customerowned black baldie heifers each year in the sale. Sandhill genetics have been part of the National Reference Sire Program (NRSP) and the Circle A Ranch heterosis project. Kevin uses these programs to increase the accuracy and predictability of his bulls and to identify outliers that will help move the breed in the desired direction. Sandhill Farms is a Gold TPR Breeder; the family has been whole-herd reporting since the beginning of its registered cattle program. Kevin’s goals are to provide genetics that will enhance customer profits and satisfaction. In the past two sales, 70% of the bulls were sold to commercial buyers. For the last 19 years, Sandhill Farms has exhibited a pen of bulls at the National Western Stock Show in Denver. Kevin was a longtime member of the Kansas Polled Hereford Association, serving multiple terms on the board and as president. He is a current member of the Kansas Hereford Association. In 2004 he was AHA’s nominee to the National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference. Sandhill Farms was honored with the Beef Improvement Federation (BIF) Seedstock Producer of the Year Award in 2010. Kevin has served on numerous local and state boards, being an officer in most. These include church, school, groundwater management, Extension, Farm Bureau, the Kansas Livestock Association and others. Kevin and his wife, Vera, have three children — Brooke, Tyler and Courtney.

Bob Thompson

Involved in production agriculture all his life, Bob Thompson along with his wife, Gretchen, own and operate Glengrove Farm near Rolla, Mo. The farm was a registered Jersey dairy farm from 1926 until the mid-1960s. Bob’s family has owned the land since 1903, and the Thompsons started their registered Hereford herd in 1974. They began performance testing through the University of Missouri (MU) livestock Extension service and the APHA in 1976. The current Glengrove herd consists of approximately 50 cows and has been developed through the use of AI and, in recent years, ET. Their production goals center on producing diversified genetics that will meet the needs of their purebred and commercial customers and perform on fescue grass. The Thompsons market cattle through the Show-Me Hereford Classic sales in April and November. They also consign to the “Missouri Opportunity” state sale. In addition to the Hereford cattle, they own a corn and soybean row cropping operation in north Missouri near Princeton. Bob and Gretchen are also part owners in a small investment group that has recently broken ground on a new backgrounding feedlot to add value for local feeder calf producers. Bob is a past president of the Missouri Hereford Association (MHA) and was inducted into the MHA Hall of Fame in 2011. Glengrove Farm was honored with the MHA Purebred Breeder of the Year award in 2012. He and Gretchen donate in support of the Missouri Junior Hereford Association, the Hereford Youth Foundation of America and National Hereford Women. Bob is also involved in his community. He currently serves as Missouri State Fair Foundation chairman. He’s on the MU College of Ag’s Foundation board, and MU’s research farm advisory board. He and Gretchen belong to the First United Methodist Church in Rolla. He’s a past president of the Rolla Area Chamber of Commerce and the Rolla Kiwanis Club and a former chairman of the local Boy Scouts of America district and vice president and finance chairman of the Ozark Trails Council. He serves on the board of directors for the Central Federal Savings and Loan in Rolla. He is a former president and CEO of the U.S. Bank in Rolla and a former chief financial officer and agriculture director of the Missouri Enterprise Business Assistance Center. Bob is a member of the Missouri 4-H Foundation Heritage League and Missouri FFA Alumni Foundation. He’s a former member of the Governor’s Advisory Council on Agriculture and was a recipient of the Governor’s Award for Agriculture Achievement in 2012. He served in the U.S. Army in Vietnam and was awarded a Bronze Star.

October 2014 /

American Hereford Association Annual Meeting 2014

...Candidates continued from page 53

Candidate Q&A All four candidates had a chance to respond to three questions. Below are the questions and the candidates’ responses. Why are you running for the Board?

What are some goals or ideas you have for the AHA?

Atkins

Anyone who knows me knows that I have Herefords in my blood. I have a passion for the breed and would be honored to help guide our Association during this time when we have some great opportunities ahead of us. I bring a broad range of experience, being an owner and day-to-day manager of our own herd in addition to working with our partners hosting production sales and exhibiting and marketing cattle at the national level. I also have business and finance experience, having managed banks. In addition, I worked for the American Polled Hereford Association in the mid1980s and today own a farm real estate and auction company. Over the years I have seen Herefords at the top and near the bottom in the eyes of commercial producers and look forward to helping continue our current growth and success.

Mickelson

Serving on the Board is a great opportunity to share ideas and network with other members. My family and I love raising Hereford cattle and being involved with the industry.

Schultz

I have a genuine interest and affection for the members, our cattle and the future of the breed.

Thompson

I think it is safe to say we have never seen better times for Hereford cattle production and marketing. I have a passion for Hereford cattle and especially enjoy friends and acquaintances within the industry. I have no specific agenda in mind other than applying whatever experience I may have toward dealing with opportunities and challenges facing the Association. I do have a particular interest in participating in the continued development of policies and initiatives that will help assure the best business practices and financial objectives for the improvement of the AHA. I would enjoy working with other directors and management, first to learn the current issues facing the AHA and then to help insure that policies are in place for breeders to continue to receive the best services and value that the AHA can provide. I believe the proper role for a director is to help establish policies, goals and accountability in agreement with management and then to leave operating decisions to Association executives. I have the time and desire to represent member breeders on the Board of Directors and would be honored to do so if elected.

/ October 2014

The primary purpose of the AHA is to promote the Hereford breed and to support its members. I believe that there are opportunities in the following areas:

• Providing registration and other services to the membership as efficiently as possible.

• Promoting Herefords through the

growth of Certified Hereford Beef (CHB).

• Educating commercial cattlemen

to the benefits of using Hereford genetics in their operations.

• Expanding the use of proven

genetic evaluation tools to promote breed improvement.

Mickelson

My goal is to listen to the membership and to govern in a way that benefits the membership as a whole. Horned and polled cattle are all Herefords. CHB is a program that is promising and continues to grow but needs renewed promotion emphasis if we are to continually develop this marketing tool.

Schultz

Each member has a reason for being in the breed. It is my goal to listen to the members and help them achieve those goals. I would like to continue to provide new tools and to make continual improvements to the tools that the members need to achieve their breeding goals.

Thompson

I think Board goals should be formed after listening to member breeders and other partners. I applaud the Association for sponsoring the Hereford Genetic Summit in Springfield, Mo., which helped accomplish a better sense of direction for the breed. I would support most any activity from conferences to surveys that would improve communications among all sectors from producer to consumer. I believe junior programs are particularly important as our youth are vital to the success of our breed and other agriculture endeavors. I think we have an opportunity to grow our junior program for both rural and urban youth because our industry is providing better opportunities for careers and investment as profits improve. I strongly support an initiative to improve efficiency and quality services, which has already been put in place by the Board and management with significant progress made. From my own experience, I know this is a longterm, continuous improvement process and can pay big dividends for member breeders and the AHA.

What is the biggest issue the AHA will face in the next five to 10 years and how does the Board prepare to face this issue? Atkins

I think the biggest issue is maintaining and improving the quality of cattle in the breed. We are in uncharted waters for prices in the beef industry today and Herefords are riding the wave, while gaining momentum and popularity among commercial cattle producers. As breeders we need to capitalize on this opportunity but also need to keep the long term in mind. Now more than ever the quality of what we put into the hands of commercial producers is crucial. Many cattlemen are coming back to Herefords for the first time in years, and we need to provide them with a high-quality product and to stand behind what we sell. We may only get one chance! Commercial producers with black cows need genetics that will complement and cross well with their herds. We have a great opportunity to fill that need. Maintaining and improving quality and raising Herefords that will work for the commercial producer are going to be key points to insure the future of our breed.

Mickelson

I think the biggest issue will be meeting the demand for Hereford-bred cattle. The Association is financially sound and CHB is gaining market share. The Association is doing a great job with the marketing materials and programs currently being offered. The Hereford Genetic Summit is one of the programs that will give producers the tools they need to be more competitive. Having the inventory to meet the demand is vital, and we need to continue not only promoting and retaining the established breeder but also cultivating the youth in the association as well as in the cattle industry.

Schultz

One of our biggest issues will be to provide enough quality breeding stock to the commercial cattlemen to meet growing demand of our Hereford genetics. This can be achieved by listening to the members as to what selection tools they need to make quality improvement decisions. Then, within budget constraints, we need to work with industry to refine and make new tools that help our members reach their goals.

Thompson

In my opinion, the biggest overall issue is sustainability and growth of value and market share for Hereford cattle. Times are really good now, but there will continue to be opportunities and challenges to meet the demand for food in what is projected to be a doubling of the world’s population by 2050. The question is: How do we keep the momentum up and capture an even larger share of the seedstock business? In my view, we will have to stay on the leading edge of genetic research and evaluation. More and even better cattle will be needed to meet the demands of our customers and consumers. I think we will also need to continue to expand our strategic partnerships to process and to market our product. All of these things will need to be done efficiently and with quality both on the production side and through AHA services to meet or beat competitors in the market place. Last but not least, it will require even more investment and leadership in the industry. Fewer young people have been returning to production agriculture in recent years. However, as they see more opportunities, that trend can change. We’re already seeing more “smart money” invested in agriculture because it is one of the few economic engines that is on the upswing. I believe we have the opportunity to deliver a positive message to more young people, to help them develop life skills and to inspire them through our junior programs to enter or to continue in the cattle industry.

Hereford.org

Delegates ALABAMA Two delegates to be determined. ARKANSAS Craig Bacon Siloam Springs, Ark. Scott Sullivan De Queen, Ark. CALIFORNIA Steve Lambert Lambert Ranch Oroville, Calif. Jim Mickelson Sonoma Mountain Herefords Santa Rosa, Calif. Karl Blagg Snow Mountain Ranch Grass Valley, Calif.

KANSAS Craig Beran B&D Herefords Claflin, Kan. David Breiner Mill Creek Ranch Alma, Kan. Tom Granzow Granzow Herefords Herington, Kan. Kevin Jensen Courtland, Kan. Glenn Oleen Oleen Cattle Co. Falun, Kan.

Kevin Schultz Sandhill Farms Haviland, Kan. KENTUCKY Andrew Matheny Mays Lick, Ky. Tony Staples TK4 Herefords Brandenburg, Ky. Ron Thomas Thomas Farm Richmond, Ky. LOUISIANA Two delegates to be determined.

MICHIGAN Dave Bielema Ada, Mich. Nancy Keilty Cottonwood Springs Farm Cedar, Mich. MINNESOTA Ross Carlson Carlson Farms Murdock, Minn. James Hanson Comfrey, Minn. David Kitchell Dakitch Hereford Farm Ada, Minn. continued on page 56...

COLORADO Kenneth Coleman Coleman Herefords Westcliffe, Colo. Jane Evans Cornelius Coyote Ridge Ranch LaSalle, Colo. Marshall Ernst Ernst Herefords Windsor, Colo. IDAHO Guy Colyer Colyer Herefords Bruneau, Idaho Katie Colyer Bruneau, Idaho Sam Shaw Shaw Cattle Co. Inc. Caldwell, Idaho ILLINOIS Joe Ellis Ellis Farms Chrisman, Ill. Jack Lowderman Lowderman Cattle Co. Macomb, Ill. James Milligan Milligan Herefords Kings, Ill. Arlyn Rabideau Clifton, Ill. Mark Stephens Stephens Hereford Farms Edinburg, Ill. One delegate to be determined. INDIANA Bruce Everhart Everhart Farms Waldron, Ind. Doug Gerber Gerber Polled Herefords Richmond, Ind. Jill Duncan Able Acres Wingate, Ind. Ted Hunt Hunt Bros. Battle Ground, Ind. Alice Timberlake Floyd Timberlake & Sons, Pilot Wheel Ranch Mauckport, Ind. IOWA Sara Casteel Casteel Polled Herefords Perry, Iowa Steve Landt Union, Iowa Dave Wiese Wiese & Sons Manning, Iowa

Hereford.org

October 2014 /

American Hereford Association Annual Meeting 2014 MISSISSIPPI Bill Darnell Unity Creek Caledonia, Miss. One delegate to be determined. MISSOURI Jim Bellis Aurora, Mo. Larry Day Dayâ&#x20AC;&#x2122;s Family Farm Pilot Grove, Mo. Frank Flaspohler Fayette, Mo. Marty Lueck Journagan Ranch-Missouri State University Mountain Grove, Mo. Jim Reed Reeds Farms Green Ridge, Mo.

Charles Smail Ravine Farms Trust Skidmore , Mo. Ken Staten Lilac Hill Fayette, Mo. Bob Thompson Glengrove Farm Rolla, Mo. MONTANA Kelsy Cooper Cooper Hereford Ranch Willow Creek, Mont. Jack Holden Holden Herefords Valier, Mont. Fred McMurry McMurry Cattle Billings, Mont.

...Delegates continued from page 55

Tom Sparks Plevna, Mont. Dale Venhuizen Churchill Cattle Co. Manhattan, Mont. NEBRASKA Doug Bolte Blueberry Hill Farms Inc. Norfolk, Neb. Dave Goertz Double Heart Diamond Cattle Berwyn, Neb. Keith Lapp Hayes Center, Neb. Scott McGee Valley Creek Ranch Fairbury, Neb. Ronny Morgan Morgan Ranch Inc. Burwell, Neb.

Arthur Olsen Olsen Ranches Inc. Harrisburg, Neb. John Ridder Ridder Hereford Ranch Callaway, Neb. Ron Schutte Alfred Schutte & Sons Guide Rock, Neb. Russ Tegtmeier Clarence Tegtmeier & Sons Burchard, Neb. Joe Van Newkirk Van Newkirk Herefords Oshkosh, Neb. NEW MEXICO Cliff Copeland Copeland & Sons LLC Nara Visa, N.M. Bill King Moriarty, N.M. NEW YORK Timothy Dennis Glade Haven Herefords Penn Yan, N.Y. Theo Kriese Spring Pond Farm Cato, N.Y. NORTH CAROLINA James Davis Terrace Farms Lexington, N.C. Michael Mericka Triple M Ranch Browns Summit, N.C. NORTH DAKOTA Roger Stuber Stuber Ranch Bowman, N.D. Three delegates to be determined. OHIO Jeff Harr J&L Cattle Services Jeromesville, Ohio Norman Starr NS Polled Herefords Shaker Heights, Ohio OKLAHOMA Richard Gebhart Claremore, Okla. Jimmie Johnson Red Hills Polled Herefords Clinton, Okla. Leon Langford Langford Herefords Okmulgee, Okla. JH Lents Indiahoma, Okla. John Loewen Loewen Herefords Waukomis, Okla. Warren Sidwell W&J Cattle Co. Chelsea, Okla. One delegate to be determined. OREGON David Bird Bird Herefords Halfway, Ore. Bob Harrell Harrell Hereford Ranch Baker City, Ore. George Sprague Bar One Ranch Eugene, Ore PENNSYLVANIA Douglas Howe Deana Jak Farm Wagontown, Pa. Paul Slayton Bedford, Pa. SOUTH CAROLINA Norris Fowler Jr. Fowken Farm Jonesville, S.C.

/ October 2014

Hereford.org

SOUTH DAKOTA Pete Atkins Tea, S.D. Phil Eggers Eggers Southview Farms Sioux Falls, S.D. Keith Fawcett Fawcetts Elm Creek Ranch Ree Heights, S.D. Jerome Ollerich Ollerich Bros Herefords Clearfield, S.D. Vern Rausch Rausch Herefords Hoven, S.D. Steve Repenning Blacktop Farms Mitchell, S.D. Richard Wettlaufar Winfred, S.D. Troy Williamson Spring Water Polled Herefords Garretson, S.D.

WISCONSIN Steve Folkman Ixonia, Wis. Gerald Huth Huth Polled Herefords Oakfield, Wis. Gary Reinke Gari Alan Farm Johnson Creek, Wis. WYOMING Jay Middleswarth Middleswarth Herefords Torrington, Wyo. Orson Perkes Etna, Wyo. One delegate to be determined.

FLORIDA/GEORGIA Hardy Edwards Winterville, Ga. Jonny Harris Greenview Polled Hereford Farms Inc. Screven, Ga. Gary Hendrick Marietta, Ga. Thomas Mead Jr. Mead Cattle Midville, Ga. NEVADA/ARIZONA Don Brumley Brumley Farms Orovada, Nev. One delegate to be determined.

NEW ENGLAND Herbert Holden Double H Acres Broad Brook, Conn. UPPER ATLANTIC Two delegates to be determined. NORTHWEST Joe Bennett Connell, Wash. William Cox Pomeroy, Wash. Brian Gallagher Gallagher Farms Enumclaw, Wash. HW

TENNESSEE Christopher Anderson Manchester, Tenn. Billy Ashe Selmer, Tenn. David Parker Bradyville, Tenn. Eric Walker Walker Polled Hereford Farm Morrison, Tenn. TEXAS Dale Barber Barber Ranch Channing , Texas Terri Barber Austin, Texas William Breeding B&C Cattle Co. Miami, Texas Gary Buchholz Waxahachie, Texas Jackie Chastain Ft. Worth, Texas Stephen Coates Coates Ranch Co. Mertzon, Texas Paul Funk Spearhead Ranch Copperas Cove, Texas Jordan Glaze Gilmer, Texas Lee Haygood Indian Mound Ranch Canadian, Texas Joe Dan Ledbetter Wheeler, Texas Keith Rogers Hidden Oaks Ranch Hamilton, Texas Erick Schmidt Gonzales, Texas Jay Wright W4 Ranch Morgan, Texas Two delegates to be determined. UTAH One delegate to be determined. VIRGINIA Robert Kube Fauquier Farm Warrenton, Va. Robert Schaffer Deer Track Farm Spotsylvania, Va. WEST VIRGINIA Michael Taylor Cottage Hill Farm Petersburg, W.Va. Mike McDonald McDonalds Polled Herefords Jane Lew, W.Va.

Hereford.org

October 2014 /

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Hereford.org

October 2014 /

/ October 2014

Hereford.org

Classic Hereford Sale & Show Sale Date: Saturday, Nov. 15, 2014 â&#x20AC;˘ 12 Noon Placer County Fairgrounds, Roseville, Calif.

Show Date: Sunday, Nov. 16, 2014 All age appropriate cattle sold on Saturday and purchased by a junior are eligible to show on Sunday. CJLA sanctioned breed show (Heifers only)

ML Ms Investor Gal A5 This heifer was the 2013 Reserve Champion Sale Heifer in last yearâ&#x20AC;&#x2122;s sale. Consigned by Macfarlane Livestock, Cottonwood, Calif., and purchased by Allyson Spears, Brentwood, Calif. She was the 2013 National Western Nugget Junior Show Division II Champion.

There will be progeny selling from these two progressive herd sires! Golden Oak Outcross 18U

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Featuring show heifers and bred heifers from some of the top breeders on the West Coast. Sires and donors will be represented from some of the top Hereford genetics in the country. In addition, there will be a fancy set of show steers as well as embryos. For info, contact:

B.J. Macfarlane 530-518-1024 bjherefords@yahoo.com or Shelley Trulock 209-694-5111 dstrulock@comcast.net Hereford.org

October 2014 /

Research proves lameness can be a problem in the beef industry; Zinpro launches a new program to help cattlemen with early intervention. by Sara Gugelmeyer

ameness in beef cattle is more of a problem than previously thought. Now, Zinpro Corp., along with the Beef Cattle Institute at Kansas State University, is drawing producers’ attention to beef cattle lameness; stressing early intervention is key to reduce losses and to improve animal well-being. “It all started out of needing some incidence data,” says primary investigator Dr. Shane Terrell, veterinarian, of his research project. Terrell is working on his doctorate through the Beef Cattle Institute, where Dr. Dan Thomson, veterinarian, is his major advisor. “In the last 10 to 15 years, outside of true foot rot diagnosis in the feedyard, we don’t have any good incidence data for other causes of lameness. What we wanted to do was be able to classify risk by severity across the different diagnoses,” Terrell continues.

Locomotion scoring So first, Terrell needed to develop a locomotion scoring system for the research project, quantifying

lameness on a number scale. In the dairy industry, the locomotion scoring system used most prevalently is the 1 through 5 score, he explains, but it needed to be adjusted for use in a feedlot situation. “They look at those (dairy) cattle twice a day as they go through to the parlor, so we decided to simplify it to something they could use at the feedyard,” Terrell says. What he ended up with is a 0 through 3 locomotion scoring system, which Zinpro has made the cornerstone of its “Step-Up™ Management Program for Beef Cattle.” Zinpro’s ruminant research and nutritional services manager, Connie Larson, Ph.D., explains, “Locomotion scoring is based on the observation of cattle walking, or their gait, with emphasis on head movement or head bob, stride length and symmetry.” A normal walk is scored 0, with 1 denoting mild lameness, 2 moderate lameness and 3 severe lameness. (See “Step Up” graphic.)

“The Step-Up locomotion scoring system allows us to identify cases of mild to moderate lameness where there is an opportunity to have an intervention.” — Connie Larson 62

/ October 2014

PHOTO BY BETH MACKENZIE

Step Up

Terrell validated the scoring system as part of his research project by training and testing feedlot cowboys and other employees on the system. Terrell was able to statistically prove that it was a valid system and easy to teach. “Until recently, there was no systematic approach to identifying and managing lameness across the beef industry,” Larson explains. “The critical aspect about this locomotion scoring system is that it’s a simple and effective way to identify cattle that need to be evaluated for treatment of lameness. The system helps train animal-care personnel to visually assess locomotion in order to determine the prevalence and severity of lameness, and then assign cattle to different categories for treatment.”

Research findings Although the study is still being peer-reviewed before publishing, what Terrell found as part of his research into the incidence of lameness in beef cattle was that it’s more prevalent and more treatable than often thought. His study encompassed six different feedlots over a year’s time, which added up to more than 200,000 head. The cowboys used the locomotion scoring system, and then they pulled and diagnosed cattle into eight different causes of lameness.

“Because we typically don’t see swelling early on with sole abscesses, toe abscesses or small lacerations, we don’t intervene at that point,” Terrell explains. “What happens is those become areas of entry for bacteria. Bacteria can move up into the joint and become septic joints, not foot rots. If we intervene early, when we see early signs of lameness, we can open up those sole and toe abscesses, establish proper draining and treat with an antibiotic to prevent secondary infections from going up into the joint. Then treatment success rates go up significantly.”

Early intervention is key Larson adds that the emphasis is on early identification and intervention to help reduce losses and to be mindful of animal well-being. She says, “The Step-Up locomotion scoring system allows us to identify cases of mild to moderate lameness where there is an opportunity to have an intervention. Ideally, animals in categories 1 and 2 can be treated, preventing them from becoming a category 3 or severe. Also, when lameness is recognized early, the success rate of treatment is higher, and it is easier to mitigate the pain the animal is experiencing.” Terrell explains that when lameness issues go untreated before becoming severe (category 3),

“The next step after early diagnosis of a problem is accurate diagnosis, so actually picking up feet, doing an exam on those hooves to identify those highly treatable, if intervened early, causes of lameness.” — Shane Terrell “What we found in our research, which was consistent with all other lameness research, is that we consistently underdiagnose hoof lesions and overdiagnose upper limb lameness. Many times cattle that look like stifles are sole abscesses or hoof lesions,” Terrell explains. “It all comes down to early intervention.” Using the scoring system, even score 1, or mildly lame cattle, need to be pulled and examined. “The next step after early diagnosis of a problem is accurate diagnosis, so actually picking up feet, doing an exam on those hooves to identify those highly treatable, if intervened early, causes of lameness,” Terrell says. He says he believes what has been often treated as foot rot in the past, any swelling in the foot or below the fetlock joint, is likely caused by a sole abscess or lesion that was left untreated and became infected.

significant performance loss occurs as well as increased chance of the animal becoming a railer, or one sent to slaughter before finish. He says about 70% of all railers in the feedloot are the result of lameness. Also about 5% of all death loss in the feedlot occurs because of lameness. With early intervention and accurate diagnosis, those numbers can be significantly reduced, if not eliminated, he says. This research and the Step-Up Management Program can be applied outside the feedlot most certainly, Terrell and Larson agree.

Practical application “In pasture cattle, bulls and mother cows in particular, you are probably looking at some higher prevalence especially during the breeding season with upper limb lameness,” Terrell admits. “But across all facets of the industry we tend to over-diagnose those. Even in lame grass cattle, when Hereford.org

COURTESY OF ZINPRO CORPORATION

we pick up their feet we tend to find lesions. We definitely underdiagnose lesions in the foot across the board.” Thomson says the scoring system can also help cattle handlers identify the various causes of lameness. “Being able to communicate clearly across industry segments about the severity of lameness is critical not only to managing lameness, but also to preventing the injuries that cause it,” Thomson adds. Toe abscesses and sole abscesses are often caused from cattle spending too much time on rough processing surfaces like concrete. Producers should be mindful of the surface the cattle are on and how much time they spend there, such as during processing or at auction markets. Another contributing factor, Terrell says, is weather. “There are definitely predisposing factors for lameness,” Terrell says. “Weather patterns affect our cattle. Wet conditions make their hooves soft and more likely to be injured. If cattle are shipped from a wetter climate, those hooves are softer and have higher chance of abscesses than cattle coming from a sandy environment. And cattle coming directly off a ranch are less likely to suffer an injury than those coming through livestock auctions just for sheer amount of time spent on concrete.” Regardless of the cause, though, Terrell emphasizes, whether it’s cows, bulls, stockers or feeders, “if there’s a head bob or they drop their head or raise their head significantly outside of their normal walking plane where I can identify an affected limb, that’s enough for me to at least see what the cause of that lameness is. “In the past, especially in the feedlot, but also in the cowcalf operation, our measure for pulling was either because they fell behind in the group and are no longer performing with the other cattle or they are significantly lame. Typically if we wait until we see either one of those signs we give up a chance for a successful intervention. “Whether it’s a cow or steer we need to examine at the first sign of a shortened stride, or category 1, mild lameness, because something is causing that. If we intervene early, we can prevent primary physical lesions of the foot from progressing into secondary infections and other complications in which the interventions are less successful.”

“Over the next five years, we hope to see a decrease in lameness because of the Step-Up program,” he says. “That’s better for the animals and comes back as money in the pocket of ranchers and farmers.” As animal caretakers in today’s world of increased scrutiny on animal agriculture, it’s more than just our pocketbooks that take a hit when we let lameness go too long. “How we handle and manage cattle, and address issues such as lameness at all stages of production underscores that we are doing what we can to identify and correct situations that comprise animal well-being,” Larson says.

“The Step-Up program addresses this by providing tools for beef producers, veterinarians and nutritionists to improve the well-being of beef cattle and elevate beef cattle lameness management through the industry.” Thomson adds, “Lameness is prevalent and it does cause losses. It is one of those issues we’ve seen for years; however, it hasn’t

received the credit or the blame it deserves for what it really costs us within the industry.” HW Editor’s Note: Terrell’s research should be published in the next six months. To obtain more information and to request a free locomotion scoring guide and beef cattle lameness poster, log on to Zinpro.com/lameness/beef.

“Over the next five years, we hope to see a decrease in lameness because of the Step-Up program. That’s better for the animals and comes back as money in the pocket of ranchers and farmers.” — Dan Thomson

Improving animal welfare One of the goals in developing the Step-Up program, Thomson says, is not only to diagnose and to treat lameness but also to prevent it from happening in the first place. Hereford.org

October 2014 /

e d a c s a C October 24, 2014, 1 p.m. — Hereford Junior Show October 25, 2014, 1 p.m. — Hereford and Angus Female Sale October 26, 2014 — Futurity and All Breeds Jackpot Show Deschutes County Expo Center, Redmond, Ore.

Sale sponsored by the Oregon Angus and Oregon Hereford Association

Special Hereford Futurity $2,000 Grand Champion • $1,000 Reserve Champion

TCW Corin’s Lace 243R 312Z

Owned by Dervin Murphy, Murphy Polled Herefords, Farmington, Calif. Sold in the 2013 sale, won the Futurity and was crowned the 2014 Oregon State Fair Champion Cow-Calf Pair.

For show information, contact: Duane Chandler 541-403-0124 Teresa Cox 541-327-2458

Call Today for a Sale Book

916-806-1919 • info@parnelldickinson.com • www.parnelldickinson.com

/ October 2014

Hereford.org

October 2014 /

/ October 2014

Hereford.org

58 years of dry range condition genetics ANNUAL BEEF COUNTRY BREEDERS BULL SALE

December 3, 2014 Beef Country Breeders â&#x20AC;¢ 55 2-year-old bulls

FE 34R Ribstone Dandy 175W {DLF,HYF,IEF} BW 5.3; WW 52; YW 84; MM 13; M&G 39; REA 0.29

CL 1 Domino 540R

SNS 12R Incinerator 21Y

{DLF,HYF,IEF} BW 2.9; WW 42; YW 64; MM 21; M&G 41; REA 0.26

{DLF,HYF,IEF} BW 4.3; WW 48; YW 64; MM 20; M&G 44; REA 0.06

CL 1 Domino 153Y 1ET

GH Adams 8116 Rob 95X

{DLF,HYF,IEF} BW 3.4; WW 49; YW 82; MM 36; M&G 60; REA 0.23

{DLF,HYF,IEF} BW 3.7; WW 61; YW 85; MM 17; M&G 48; REA 0.85

Box 181, Musselshell, MT 59059 Ben 406-947-2222 Wayne 406-947-2511 brill44@midrivers.com Hereford.org

October 2014 /

/ October 2014

Hereford.org

Tell Consumers

Sustainability Exists by Troy Smith

ustainability is one of those buzzwords that have become part of the jargon of corporate, academic, governmental and everyday work and social environments. It’s a term used frequently by public speakers and writers. Some critics of the beef industry have latched onto it. They claim raising cattle for food is no longer sustainable. Some go so far as to say it never was. It has reached the point that a good many beef producers are sick and tired of the word. They would prefer not to hear or to speak about sustainability. That would be a mistake in the opinion of Jude Capper. The Montana-based sustainability consultant and Washington State University adjunct professor of animal science is passionate about defending livestock production. She encourages cattle folk to seize every opportunity to talk about what they do — and why it is sustainable.

Jude Capper, livestock sustainability consultant and Washington State University adjunct professor, is shown here addressing the Sandhills Cattle Association convention in Valentine, Neb. Capper encourages beef producers to be proactive in countering inaccurate and downright false information about animal agriculture’s environmental impact. Despite the claims of activist groups, says Capper, the beef industry’s carbon footprint is relatively small.

“To me, being sustainable means to last or continue for a very long time,” says Capper. “We wouldn’t be raising cattle in the same places for 100 or 200 years if we weren’t sustainable. The beef industry is inherently sustainable.” Of course, that’s not the story told by beef industry detractors. Much of it comes from activist groups seeking to reduce or end animal agriculture. Capper says anti-beef activist groups often use outdated and even false information to support their own agendas. They present their views in compelling ways that often resonate with consumers. In the absence of facts, people believe the misinformation. And many of them now spread it even further through social media. Even factual information is taken out of context. Capper laments the way the beef industry is vilified for using too much water, but little is said about water used to maintain golf courses and immaculate suburban lawns. Capper spends much of her time speaking to organizations of every persuasion — busting myths and arming livestock producers with tools and messages they can use to respond to uninformed or misinformed consumers. She urges beef producers to be ready to dispute claims that raising cattle is harmful to the environment. It just isn’t true. “Environmental impact must be assessed using science rather than ideological principles and touch-feely thought processes,” insists Capper. What the critics miss is how livestock production has improved, through greater efficiency, and how environmental effects have been reduced. Capper says beef producers should talk about efficiency, because the industry definitely has become

more efficient. She notes how in 1977 it took five animals to produce the same amount of beef as four animals produced in 2007. Other efficiencies achieved during that 30-year period include:

• 124 fewer days were

• Beef yield per animal

• Increased production

needed to raise a marketready beef animal. increased by 31%.

was achieved with 30% fewer animals utilizing 33% less land.

• 20% less feed was required. • Water requirements were reduced by 12%.

• Both manure and

methane gas production decreased by 18%.

• The beef industry’s

total carbon footprint was reduced by 16%.

Speaking of the carbon footprint, Capper says even the Environmental Protection Agency’s data are favorable, indicating that a total of only 2.1% of all greenhouse gases are attributable to beef production. Capper calls that number “really, really small” compared to other industries that do far less good for the world but leave a far bigger footprint. The beef industry may have reduced its environmental effect through increased productivity and efficiency, but a great challenge looms large. With the inevitable growth of the world’s population, a 70% increase in total meat consumption is expected by the year 2050. Demand for more animal protein must be met by producing more meat on a diminishing amount of arable land. And livestock industries

will be pressured to further reduce environmental impact. Capper believes success will depend on reducing the time it takes for animals to reach market weight by enhancing growth rate through genetics and other technologies. Losses due to disease and parasites must be reduced. Calving and weaning rates must increase, and the carrying capacity of land must increase through innovative grazing management and improved forage varieties. But Capper is optimistic. She believes beef producers can meet the challenge and maintain sustainability. “Beef producers are strong and adaptable. They also want to pass on their legacy to their kids and grandkids so they can keep doing what they are doing,” Capper says. Their operations will be sustainable, Capper adds, if three components remain intact: economic viability, environmental responsibility and social acceptability. Too often well-meaning people claim that people and the planet must be put ahead of profit. Capper disagrees, insisting profit is every bit as important. Without economic viability, an enterprise is out of business. “I firmly believe that all three have to balance. If any one is prioritized, the business will not achieve long-term sustainability,” says Capper. “Sustainability does not mean organic, natural or grass-fed. Every beef production system can be sustainable. It means turning sunshine into steak,” she adds. “Beef is safe, affordable and nutritious. Every producer should be well enough informed to carry that message to conversations with consumers.” HW

PHOTO BY HEIDI ANDERSON

/ October 2014

Hereford.org

Maternal Foundation For the 4th consecutive year, Genoa Livestock’s heifer and bull calves have exceeded the AHA breed average in 14 of 15 measured traits on 165 calves! We demand our cattle be EFFICIENT, POWERFUL, CORRECT and MODERN.

Spring Calving Cows for Sale: 35-head Available November 15, 2014 Feature Sires

CJH Harland 408

C 212 Domino 4011 ET KCF Bennett 774 N114

Churchill Yankee ET

15-head of Spring 2014 Heifers Available November 15, 2014 Heifer Sires CJH Harland 408, C 212 Domino 4011 ET, L1 Domino 07546, R Legend 2218, Genoa Domino 4011 11202 ET and Genoa Schu-Lar N093 10054

View Videos and Photos at www.genoalivestock.com

640 Genoa Ln. • Minden, NV 89423 Office 775-782-3336 • ax 775-782-8333 Bob Coker 916-539-1987 Dwight Joos 775-240-6030 info@genoalivestock.com Hereford.org

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/ October 2014

Hereford.org

October 2014 /

by Kindra Gordon office@gordonresources.com

Leadership Insight Prioritize your focus; think about 40 chances. An emerging mantra in business management and leadership is really quite simple — do less! You are probably wondering how that can actually attribute to success. But when you realize that many of the things you do are truly distractions to your primary focus, it starts to become crystal clear. Evan Williams, a co-founder of Twitter and several other online platforms, said in an Inc. magazine interview that “anything I’ve done that really worked happened because, either by sheer will or lack of options, I was incredibly focused on one problem.” He continued, “When you’re obsessing about one thing, you can reach insights about how to solve hard problems. If you have too many things to think about, you’ll get to the superficial solution, not the brilliant one.” Williams is also a believer in gut instinct. He says, “The things that keep nagging at you are the ones worth exploring.” Inc. magazine columnist and software business owner Jason Fried described honing in on your focus as akin to pruning an apple tree. Fried

notes that cutting things back is a way of favoring what is left; you help the tree flourish by picking the winners. He adds that pruning opens up new opportunities. Light gets in where it couldn’t before; air circulates better; and new growth appears. If you did your pruning right, you’ve given your tree (aka your business) a stronger foundation for the future — and you’ve given yourself the chance to analyze what’s there, minimize the distractions and possibly sprout some new ideas.

But network more After just having told you to eliminate distractions and do less, it may seem counterproductive to advise you to network more. But, that’s exactly what you should do; the more people you meet and network with, the more opportunities you are creating. Tony Hsieh, chief executive officer of the online retailer Zappos, was quoted in an article saying, “I think you can create your own luck. The key is to meet as many people as you can without trying to extract value from them. You don’t need to connect the dots right away. But if you think about each person as a new dot on

your canvas, over time, you’ll see the full picture.”

• Am I acting with purpose and urgency in my life? • Am I taking smart risks?

Evaluate 40 chances As you prioritize your “to do” list, you might also consider this perspective: What if you knew you had 40 chances to get something right, to fix a problem or to change the world — what would you do? Philanthropist and farmer Howard G. Buffett recalls hearing a farmer at a conference say that most farmers have 40 seasons to get farming right. And, according to Buffett, the average person also has about 40 productive years in his life. That’s the premise of Buffett’s new book titled “40 Chances: Finding Hope in a Hungry World,” co-authored with his son, Howard W. Buffett. The authors describe the lessons learned on Buffett’s own farm and from their travels around the world, and they talk about the solutions to world hunger that many of the most disenfranchised folks in the world are finding in their own communities. The principles of “40 Chances” lay out critical questions for anyone looking to use his 40 most productive years efficiently:

• Am I learning the right lessons from my mistakes? • Am I improving upon every chance I have? • Am I making the most of my chances in life? These are questions you might ponder.

Motivate your brain Another tool to enhance your innovative abilities is to surprise your brain every once in a while. Research by neuroscientist Gregory Berns suggests the human brain craves novelty (aka new and different things). But, Berns points out that most people work in the same place every day, which results in thinking in certain ways. To break that monotony, Berns suggests shaking up your routine, traveling to places or doing things you haven’t done before and stimulating your brain. The ideas that come forth to your same old problems just might surprise you. HW

Thank you to all that have supported BuyHereford.com. When making your marketing plans in 2014, consider BuyHereford.com. The source for merchandising semen, embryos, females and bulls. Contact us now to book your fall sales.

BuyHereford.com Monthly Sales:

Sale Date Oct. 28 Nov. 25 Dec. 30

Entry Deadline Oct. 10 Nov. 7 Dec. 12

SPECIAL SALE: Oct. 23............. Texas Breeders Online Auction

BuyHereford.com

The new place to buy and sell Hereford genetics.

For more information, contact Dennis Schock, BuyHereford.com manager, 903-815-2004 or dschock@hereford.org; your AHA field representative or Joe Rickabaugh, AHA, 816-218-2280 74

/ October 2014

Hereford.org

ANGUS AND POLLED HEREFORDS

Selling Wednesday, Nov. 5, 2014

HERITAGE COW MADE 9004 ET

{DLF,HYF,IEF}

WSF HOME SCHOOLED B76 ET

P43014170 — Calved: Jan. 10, 2009 — Tattoo: BE 9004 RU DUSTER 60D {CHB}{DLF,HYF,IEF} NJW 139J DUSTER 47P {CHB}{DLF,IEF} P42491961 SDL VLY 7C SERENADE 139J {DLF,HYF,IEF}

REMITALL KEYNOTE 20X {SOD}{CHB} RU SARA 60X KLNDIKE 500Z FEDRTION 7C SVR 393Y SUNRISE 326F

P43506386 — Calved: March 15, 2014 — Tattoo: BE B76 SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} NJW 73S W18 HOMETOWN 10Y ET {DLF,HYF,IEF} P43214853 NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}

KCF BENNETT 3008 M326 {SOD}{CHB}{DLF,HYF,IEF} SHF GOVERNESS 236G L37 {DLF,HYF,IEF} PW VICTOR BOOMER P606 {SOD}{CHB}{DLF,HYF,IEF} NJW 94J DEW 72N {DLF,HYF,IEF}

BOYD COW MAKER 0101 TF COW MADE 920 226 P42310960 TF LADY P606 920

DR ACHIEVER 8403 {SOD}{DLF,HYF,IEF} BOYD FASINATION Z86 PW VICTOR BOOMER P606 {SOD}{CHB}{DLF,HYF,IEF} TF MS MARIO 042

NJW 139J DUSTER 47P {CHB}{DLF,IEF} HERITAGE COW MADE 9004 ET {DLF,HYF,IEF} P43014170 TF COW MADE 920 226

RU DUSTER 60D {CHB}{DLF,HYF,IEF} SDL VLY 7C SERENADE 139J {DLF,HYF,IEF} BOYD COW MAKER 0101 TF LADY P606 920

• Donor cow to B76

• A herd bull prospect by NJW 73S W18 Hometown 10Y ET. This p werful bull calf is stacked with pedigree power and performance to burn.

WSF ALL HEREFORD A11

P43364278 — Calved: Jan. 30, 2013 — Tattoo: BE A11 TH 122 71I VICTOR 719T {CHB}{DLF,HYF,IEF} TH 71U 719T MR HEREFORD 11X {CHB}{DLF,HYF,IEF} P43101172 TH 7N 45P RITA 71U {DLF,HYF,IEF}

DRF JWR PRINCE VICTOR 71I {SOD}{CHB} KBCR 19D DOMINETTE 122 {DLF,IEF} NJW FHF 9710 TANK 45P {CHB}{DLF,HYF,IEF} TH 814H 3L RITA 7N {DOD}{DLF,HYF,IEF}

WSF LADY HEREFORD A113 ET

P43476580 — Calved: Oct. 19, 2013 — Tattoo: BE A113

TH 122 71I VICTOR 719T {CHB}{DLF,HYF,IEF} TH 71U 719T MR HEREFORD 11X {CHB}{DLF,HYF,IEF} P43101172 TH 7N 45P RITA 71U {DLF,HYF,IEF}

DRF JWR PRINCE VICTOR 71I {SOD}{CHB} KBCR 19D DOMINETTE 122 {DLF,IEF} NJW FHF 9710 TANK 45P {CHB}{DLF,HYF,IEF} TH 814H 3L RITA 7N {DOD}{DLF,HYF,IEF}

NJW 57G 712B COWTOWN 60M RU 20X BOULDER 57G {CHB} WSF MISS MIRA GIRL 979 ET {DLF,HYF,IEF} KLONDIKE ALPHA 712B P43115860 HAROLDSONS WLC MAJO ET 325N {DLF,HYF,IEF} REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} HAROLDSON’S 37H MIRA ET 62K

PW MOHICAN NASDAQ P316 {SOD}{CHB}{DLF,HYF,IEF} REMITALL BOOMER 46B {SOD}{CHB}{DLF,HYF,IEF} MOHICAN LADY 415S ET {DLF,HYF,IEF} PW VICTORIA 964 8114 {DLF,HYF,IEF} P42711863 MOHICAN LADY 210M REMITALL KOOTENAY 9K {CHB}{DLF,HYF,IEF} MOHICAN LADY 9G

• A powerhouse herd bull with extra muscle and thickness by Mr Hereford.

• A daughter of Mr Hereford out of a Mohican Nasdaq cow. Show heifer deluxe.

Jim and Linda Reed • P.O. Box 126 • Green Ridge, MO 65332 660-527-3507 • Cell 417-860-3102 reedent@iland.net • www.reedent.com

Neal and Shelly Ward 673 N. 825 W. Blackfoot, ID 83221 208-684-5252 Hereford.org

Brad and Brittney Ward 694 W. 700 N. Blackfoot, ID 83221 208-604-0235

Steve and Alicia Billman 701 E. 800 N. Firth, ID 83236 208-346-4646 October 2014 /

Reynolds Herefords

s n g i s e D f o s e d a c e D 12th Annual Production Sale SUNDAY, OCTOBER 26, 2014 • 12:30 p.m. Selling 50 Hereford Lots!!

17 Bulls • 5 Spring Pair Splits 6 Show Steers • 6 Fall Yearling Heifers 16 Spring Show Heifer Prospects

FEATURING

25 Western Origin Angus Females Bred to Reynolds Herefords Horned Bulls Fall yearling sired by P606 Ultra Max Sells open

January heifer sired by LLC Back N Time ET

January heifer • Maternal sister to Mitt Z27

March heifer sired by KJ Manhattan

RH Glengrove 719T Mitt Z27 A full brother and maternal sister sell!! All Spring calving females carry his service

2-year-old Revolution bred to Mitt Z27

REYNOLDS HEREFORDS Matt, Barb, Tye and Makayla 1071 C.R. 1231 • Huntsville, MO 65259 Cell 660-676-3788 • Home 660-277-3679 reynoldscattle@cvalley.net

www.reynoldsherefords.com

/ October 2014

Fall yearling sired by RH Connor 0914 Sells open

2-year-old LJR Trace bred to Mitt Z27

Sale Staff: Cody Lowderman, Auctioneer • 309-313-2171 Joe Rickabaugh, AHA • 785-633-3188

Visit our website for more information!

Hereford.org

GREAT TRADITIONS START WITH GREAT COWS GO MS PJ EXCEL T137 42792256

• Lead donor cow for Woolfolk Farms, producing 42 embryos (Hometown, 955W and 88X) and 32 registered calves in 2013! • “Only” cow with six calves at 2014 JNHE • Two Class Winners and two Reserve Divisions • Plus one second, one third and four fifth place

WF 955W DOMINETTE T137 1496 ET

WF 88X RIBEYE T137 1575 ET

Calved: Dec. 10, 2013 Second in Bred-and-Owned, third in Owned

Calved: Feb. 3, 2014 Div. I Reserve Champion Bull

WF H807 LADY PAYBACK 1326

Horned Div. VI Reserve Champion Female

WF HOMETOWN LADY T137 1572 ET

P43483337 • Calved: Jan. 15, 2014

WF 88X MS EXCEL T137 1578 ET

43475325 • Calved: Feb. 8, 2014

CE BW WW YW MM M&G MCE MCW SC 1.2 3.2

52 92 26

0.6

FAT REA MARB BMI$ CEZ$ BII$ CHB$

103 1.4 -0.001 0.35 0.27

CE BW WW YW MM M&G MCE MCW SC 1.7 2.8

53 83 29

2.9

FAT REA MARB BMI$ CEZ$ BII$ CHB$

0.8 -0.037 0.24 0.11

These two flushmates to JNHE winners sell in the He eford Source I Sale in Como, Miss., on November 8th. Also selling a THM 3060 Rodeo 7478 daughter safe in calf to NJW 98S Durango 44U.

WOOLFOLK FARMS Jackson, Tenn. Scott 731-571-7399 John 731-225-2620

Keep up to date with future sale consignments and “WHAT’S HAPPENING” at WF. Visit our website at wfherefords.com.

T137 sons by 10Y, 88X and 955W sell in the ProfitaBull Sale on Feb uary 28, 2015 Hereford.org

October 2014 /

Hereford.org

October 2014 /

New Arrivals Matt and Lydia McCurdy, Leonard Polled Herefords, Chatsworth, Ga., announce the arrival of their son, Jonah Colt. Colt McCurdy Born May 23, Colt weighed 7 lb., 11 oz. and was 18.5 inches long. Paternal grandparents are Donald and Kay McCurdy of Leonard Polled Herefords, Chatsworth, Ga. Chad and Stephanie Murnin, Bar Star Cattle, Loma, Mont., announce the arrival of twins. Born on Aug. 2, daughter, Hennessy Jean, weighed

5 lb., 5 ounces and was 19 in. long, and son, Harrison Maddox, weighed 5 lb. 3 ounces and was 18 in. long. Maternal grandparents are Marshall and Barbara Ernst, of Ernst Herefords, Windsor, Colo.

Hennessy and Harrison Murnin

In Passing John B. Hudson, 89, Middleburg, Va., passed away April 20. Originally from Knoxville, Iowa, John was raised on his family’s Polled Shorthorn ranch. He moved east to work as herdsman at the Cherry Hill herd in Reisterstown, Md., before moving to cattle manager at Avenel Farms, Potomac, Md. Throughout his life, John managed various herds including Holly Hill Farm, Frederick, Md., and Bolinvar Farm, Middleburg, Va. He raised polled Herefords and Angus in his own herd, JBH Cattle Co. He exhibited champions at the International Livestock Expo and the

Polled Shorthorn Congress as well as at various state fairs and numerous regional shows. John also judged at various state and national shows. John is survived by his wife, Martha; children Todd, Betsey, Meloney and Benjamin; five grandchildren; and three great-grandchildren. Nora Kay Hawk, 67, Grand Ridge, Ill., passed away July 11. She was the daughter of Fred (Lloyd) and Lorena Mae Stehl. Nora was married to the late Tom Hawk. Nora Hawk She attended Norway United Methodist Church. She is survived by her children, Tonna Jo Whitecotton and Tom Hawk of DeLHawk Cattle Co., and two grandchildren. Anders S. “Stu” Billing, 79, Lake Mary, Fla., passed away on July 25. Stu was born in Brooklyn, N.Y., and lived in northern New Stu Billing Jersey most of his life before moving to Florida 10 years ago. Stu’s fondest memories were of his years as owner of Overlook Farm, which, under the management of Don Kerr and Jim Conway, bred and exhibited numerous national champion polled Herefords in the 1970s and 1980s. Stu’s sons Andy, Greg and Lee were frequent exhibitors at Junior National Polled Hereford Shows. Stu’s son Andy and his family continue to own, breed and exhibit Herefords from Grass Pond Farm in New Jersey. Stu is survived by his wife, Caryn Northan; his ex-wife Diann E. (Dee) Billing; sons Andrew, Greg, Chris and Lee; daughters Lana Lenhardt, Susan Henry, Kimberly Blackwell and Janelle Billing, as well as 21 grandchildren and two great-grandchildren. Raymond M. “Ray” Swigart, 89, Farmer City, Ill., passed away Aug. 21. He was a retired farmer and an Army Air Force Veteran Ray Swigart of WWII. Ray was a member of Weedman United Methodist Church, the Illinois Hereford Cattle Association, McLean County Farm Bureau and the Joe Williams American Legion Post 55. Survivors include his wife, Velda; four sons, Keith, R. Kirk, Karl and Kevin; 10 grandchildren; and nine great-grandchildren. HW

/ October 2014

Hereford.org

October 2014 /

Annual Production Sale 12:00 Noon, Friday, October 17, 2014 at the Ranch 100 Breeding-Age Hereford Bulls. 40 Registered 2-Year-Old Plus Hereford Heifers bred to W4 Registered Low Birthweight Hereford Bulls. 60 Open Commercial Hereford Heifers.

Selling

Our gates are always open for visitors! Registered Herefords and Certified F-1s Bosque County, since 1961 Jay Wright, Manager • 254-635-4444 office 254-396-2584 mobile • Email: jay@w4ranch.com P.O. Box 9 • Morgan, Texas 76671 James, Joe and Joey Walker

Catalog will be online at:

/ October 2014

w4ranch.com

Sale managed by

JohnsoN CATTLE MARKETING

Tom Johnson 440 FM 246 Wortham, Texas 76693 903-599-2403 Mobile 817-291-5121 tom@johnsoncattlemarketing.com

Hereford.org

October 2014 /

Friday, January 16, 2015 On the Stadium Arena floor in Denve , Colo.

Sale offering will include bulls, heifers, embryos, flushes a d picks from the yard, females and calf crop. Contact Joe Rickabaugh, 785-633-3188, for more information

Plan to attend the 2015

/ October 2014

Hereford.org

October 2014 /

N M The Hereford World welcomes new members who joined the American Hereford Association May 1, 2014, through Aug. 31, 2014 4B Cattle Co. Heather Pohlmann 3963 Loeb Rd. Bland, MO 65014

Nicole Burco 1535 Kentucky Ave. Independence, IA 50644

4C Cindy’s Cute Cattle Co. Cynthia King 5528 F.M. 726 S. Gilmer, TX 75645 A&K Farm Mathew Auvil 2119 Buckhannon Rd. Philippi, WV 26416 Ace Livestock Andrew Echols and Allison Tomlinson 662 Crowder Rd. Gap Mills, WV 24941 Martha and Richard Allen 7121 Chesterfield Dr. Warrenton, VA 20187 Arkansas Sheriffs’ Youth Ranches Philip Ives 100 St. Vincent Place Batesville, AR 72501 AXA Polled Herefords Allan Marshall 1467 Main St. – P.O. Box 1101 Hampton, NB, E5N HH1 B&K Cox Farm Bryan and Kim Cox 2087 Hwy. 882 Ezell, KY 41425 B&M Cattle Co. Bryan Leath and Mike Wright 213 Fieldstone Rd. Georgetown, TX 78642-5260 Bailey Cattle Co. Gary and Deborah Bailey P.O. Box 957 Ellijay, GA 30540 Lee Bastyr 512 Nauvoo Rd. Lewisberry, PA 17339 Bennett Family Livestock D.J. and Tracey Bennett 2460 337th St. Perry, IA 50220 Jess Berge 480 170th Ave. N.E. Sunburg, MN 56289

Vince and Jeannine Campbell 6329 Sam Smith Rd. Birchwood, TN 37308 Kristina Carey 3771 Rd. 6 Kimball, NE 69145 Carmel Valley Farm Ray Parsons 47610 Carmel Rd. Racine, OH 45771

Tim Bond Farms Tim Bond 4374 Woodland Forrest Dr. Tuscaloosa, AL 35405 Bottomley Ranch LLC Don Bottomley 15905 Matilija Dr. Los Gatos, CA 95030 Clayton Boyd 7737 E. F.M. 922 Valley View, TX 76272

Chrome’s Cattle Glenda Grawe 11862 Blackland Rd. Willis, TX 77318

Ewart Family Farm Jason Ewart 1810 Bedillion Rd. Washington, PA 15301

Circle M Farms Christopher Mancill 11025 F.M. 11277 San Augustine, TX 75972

F&J Cattle Frank Phillips 236 Americana Rd. Palmer, TX 75152

Henry Farms Michael Henry 909 Moccasin Hills Rd. Gate City, PA 24251

CJ Hereford Ranch Stanley and Debbie Howe 108 Cranes Crossing Dr. West Union, SC 29696

Melissa Fetterman 1077 Co. Hwy. 6 Otego, NY 13825

Hereford Hills Ranch Lewis E. Oliver 1141 Pineland Rd. Union, SC 29379

Clear Creek Hillside Farms Terry Mollohan P.O. Box 83 115 Loop Ct. Rd. Clear Creek, WV 25044 CNR Herefords Ray and Carol Bland 1942 Midvalemine Rd. Dennison, OH 44621 Kelley Collier 8151 McWhorter Rd. London, KY 40741 Courtney Collins 11602 Clinkenbeard Rd. Ashland, MO 65010

Crescent Hill Black Herefords Chad Jones 35863 Crescent Hill Rd. Osawatomie, KS 66064 Cripple Creek Farm Steven Ballard P.O. Box 40 Samantha, AL 35482 D&S Cattle Co. Davis and Sheila Bond P.O. Box 670 Inol, OK 74036

Briarpatch Cattle Co. Heath Woodcock P.O. Box 763 Meadville, MS 39653

D Bar J Ranch David and Julia Sinclair 4167 State Hwy. 7 Hennepin, OK 73444

BS Mini Acres Sarah Allen and Blake Davis 12697 Morrissey Rd. Grass Lake, MI 49240

Sharon Deever 10000 S.W. Auburn Rd. Wakarusa, KS 66546

/ October 2014

Harms Farms Christopher Harms 9505 S. Western Perkins, OK 74059

Evergrass Farms Ben Comerford 1399 Lower Big Springs Rd. LaGrange, GA 30241

D Bar 7 Ranch Fred Davis and Candy VanHoak 1926 Rumley Rd. Leslie, AR 72645

Bruce and Julie Durst 6184 Dayton Brandt Rd. Tipp City, OH 45371

GWaterhole Farm Tom and Laura Waters 3351 Flickinger Rd. Westminster, MD 21158

Chestnut Ridge Farms Brian and Jenn Liggett 9981 E. 200 N. Seymour, IN 47274

Kristen Brandner N1792 Hall Dr. Medford, WI 54451

Jeff Buchanan 879 Dutch Hollow Rd. Middlebrook, VA 24459

Anthony Duke 1629 Longacre Dr. Houston, TX 77055

Guy Brothers Farm Zachary Guy 2062 Iron Duff Rd. Waynesville, NC 28785

Efird Farms Tim Efird 3581 Old Caddo Gap Rd. Bonnerdale, AR 71933

Cassie Cooper 10422 110th St. Gibson, IA 50104

Blu Oil Land P.O. Box 13868 Fairlawn, OH 44313

Clyde Ducote P.O. Box 6 Smiley, TX 78159

Joseph Gsell 8603 Rock Hall Rd. Chestertown, MD 21620

Cedar Run Herefords Jay Renner 2578 Cedar Run Rd. Friendly, WV 26146

Nick and Teresa Conway 6680 N.W. Bony Rd. Yamhill, OR 97148

Big Sky Cattle Inc. J.T. Richards P.O. Box 777 Roland, OK 74954

Double K Ranch Dennis and Vickie Shirley 6753 F.M. 1390 Kaufman, TX 75142

Diamond W Livestock Richard and Wendy Wieder 11002 MT Hwy. 200 Dixon, MT 59831

F Five Ranch Chris Freeman 931 VZCR 2306 Canton, TX 75103 Five Oaks Cattle Jamie Darnell Jr., Jamie Darnell III and Charlotte Darnell 2560 Hwy. 32 Ext. Okolona, MS 38860 Brooke Fletcher 186 Rt. 519 Newton, NJ 07860 Heston Freeman 1223 Jessamine St. Cayce, SC 29033

Steve and Tonya Hayworth 141 Phipps Rd. Rogersville, TN 37857 Heart D Cattle Co. Cody Diss 2210 N. 2653rd Marseilles, IL 61341 Billy and Vicki Helm P.O. Box 1162 Salado, TX 76571

Mike Hill 13334 Buckley Ave. Baton Rouge, LA 70816 Smith Hill 5263 F.M. 2782 Nacogdoches, TX 75964 Todd and Jolyn Hofer 17334 407th Ave. Doland, SD 57436 Hogue Farms Peter Hogue 2732 N. 3350th Marseilles, IL 61341

Jack Freeman P.O. Box 399 Gaston, SC 29053

Hollis Farms Joshua Hollis 755 Trammel Ln. Lebanon, TN 37090-0740

Jake Freeman 12550 100th Ave. Davenport, IA 52804

Glenn Hollis 755 Trammel Ln. Lebanon, TN 37090

Fry Farms Jennifer Fry 2781 Stiving Rd. Mansfield, OH 44903

Hollister Farms Christopher Hollister 211 Jared Sparks Rd. Willington, CT 06279

Full Circle Farm Gary and Shari Strausbaugh 9797 W. Twp. Rd. 172 Fostoria, OH 44830

Kevin Homonai 8570 Ryan Rd. Seville, OH 44273

GA Cowhorse Farm 499 McKenzie Rd. Milner, GA 30257 Carl Gerhold IV 7298 31st Ave. Atkins, IA 52206 Glidden Farms Glen and Emily Glidden 44262 46th Ave. Paw Paw, MI 49079 Laura Graham 15905 Matilija Dr. Los Gatos, CA 95030 Grassline Cattle Co. LLC Grant and Joana McDonald 16225 100th St. S.W. Cokato, MN 55321 Greystone Ranch Charlie and Belinda Marlatt 202A Greystone Ln. Cedar Creek, TX 78612-4948

Horizon Hay Nathan Allemand 2113 Judge Ronald Rd. Ellensburg, WA 98926 Howard-Schlensker Cattle Hunter Howard 3926 Kansas Rd. Evansville, IN 47725 Jaxson Jester 304 Williamsburg Dr. Van Alstyne, TX 75495 JBS Herefords Justin Stout 23724 W. 87th Terr. Lenexa, KS 66227 JC Miniatures Jeffrey Scales 966 County St. 2978 Blanchard, OK 73010 JEB Farms 615 National Dr. Rockwall, TX 75032 Hereford.org

Karen’s Herefords Karen Sorensen 257 AR 230 Cave City, AR 72521

Lord’s Farm Thomas Lord 608 N. Main St. Greensboro, MD 21639

McGowin Cattle Matt McGowin 702 Amber Way Flowood, MS 39232

Scott Klemp 4615 White Oak Ave. Iowa City, IA 52240

Lorenz LLP William Lorenz II 1640 Krestrel Ln. Blue Mounds, WI 53517

Thomas Medlin 2963 Lavonia Hwy. Hartwell, GA 30643

Koenig Herefords Jason Koenig 16405 W. Farmington Rd. Trivoli, IL 61569 Kozisek Livestock LLC Kelly, Brandi and Steve Kosisek 23268 C.R. 74 Eaton, CO 80615 Michael, Jim and Nancy Kurle 45601 93rd St. N.E. Regan, ND 58477 Margaret LaFlamme 2570 Phillips Rd. Lewisburg, TN 37091 Lake View Show Cattle Andrew and Elli Lange 8438 State Rt. 262 Dillsboro, IN 47018 Land Farms Mary Land 5950 Glovers Ferry Rd. Alpine, AL 35014 Lazy River Ranch 10330 Hwy. 26 Bridgeport, NE 69336 LePage Cattle Ltd. Ryan LePage 45887 State Rt. 541 Cosholton, OH 43812 Sandra Loftus 63 Thomas Rd. Ledyard, CT 06339 Long Family Todd Long 9003 N. 700 E. Waveland, IN 47989

Hereford.org

Loveland Polled Herefords Charles and Thomas Loveland 915 S. Union Grass Lake, MI 49240 Lewis Lowe 13328 Wootten Rd. Laurel, DE 19956 M-S Farms Joshua Smith 580 Cypress Lake Brandon, MS 39042 M and M Farm of Sturbridge Mark and Marian Corriveau 46 Bushnell Rd. Sturbridge, MA 01566 Malloy Farms Wesley, LaJuana and Eli Malloy 1171 Hickory Ridge Rd. Chipley, FL 32428 Keith Mattoon 4790 N.E. Henry Creek Rd. Dayton, OR 97114 Mauldin Herefords Ranch Jack and Anita Mauldin 260 C.R. 1286 Ector, TX 75439 McCollum-Lemke Ranches LP Chad Lemke P.O. Box 819 Mason, TX 76856 Drew McCullough 1250 King Rd. Allerton, IA 50008-8556 McDonald’s Sawmill and Farm Jim McDonald 13055 John Marshall Hwy. Linden, VA 22642

Mark Mestemaker 14206 State Rt. 118 New Weston, OH 45348 Eric and Kathi Jo Moore P.O. Box 848 Rainier, WA 98576 Nicolette Mormino 13689 Little Farm Rd. Excelsior Springs, MO 64024 Ocean Breeze Farm Mario Casciano and Antonia Fox 17850 Co. Rd. 55 Summerdale, AL 36580 Paisano Cattle Co. Bret Allen P.O. Box 8 Sabinal, TX 78881 Chad and Charles Pate 1724 Evergreen Rd. Sylvester, GA 31791 Pendle Le Farm William Pendleton 600 Fisher Rd. Wytheville, VA 24382 Pine Grove Farm Brian Alexander 190 Eagle Dr. Wytheville, VA 24382

Donna Porter and Karen Foster 1875 White Oak Rd. Owingsville, KY 40360 Prairie Creek Farm Ken and Colleen Buce P.O. Box 190 Ft. Davis, AL 36031 Price Farms Kenneth and Mary Price 575 Rock Branch Rd. Columbia, MS 39429 Todd Pritchard 24791 Co. Hwy. 22 Atkinson, IL 61235-9608 The Quinn Ranch Rodger, Karen and Kaitlin Theriot 196 Quinn Ln. Bell City, LA 70630 Clint and Carrie Ragan R.R. 5, Box 228C McLeansboro, IL 62859 Rancho El Rocio Francisco Perez Prolongacion Mariano Otero 1501-186 Guadalajara 45645 Marty Raybourn 179 Raybourn Rd. Columbia, MS 39429 continued on page 96...

Proven Results BW 2.9 67 WW 94 YW 19 MM M&G 52 FAT 0.014 REA 0.67 MARB 0.28

Larry and Tina Ponder 456 C.R. 1439 Sulphur Springs, TX 75428 Pony Tail Farm Guy, Tessa, Bella and Willow Drevlow 936 Van Buren Ave. S.E. Bemidji, MN 56601

C&L Advantage M326 22S ET

Sire: KCF BENNETT 3008 M326 • Dam: HH MS ADVANCE 8037H

HEREFORD RANCH

920-474-7403 • 262-617-6346 Cell www.cnlfarm.com • cnlfarm@hughes.net

October 2014 /

...New Members continued from page 95

Jerry Reed 510 Dogwood Trail Magnolia, TX 77354 Ritenour Farms Greneth Ritenour 3531 State Rt. 734 N.W. Jeffersonville, OH 43128 Riversong Farm Barbara Bosch Seaholm 7070 Kilchis River Rd. Tillamook, OR 97141 Rockchuck Ranch Angela Potter 13800 S. Perry Park Rd. Larkspur, CO 80118 Rockin’ CM Farm Cody Maske 6121 Liberty Church Rd. Newton, MS 39345 Rut Ranch Craig and Phyllis Rutland 38472 Co. Rd. 21 Elizabeth, CO 80107 S&P Farms Andy Patterson 1465 District Rd. Fredonia, PA 16121 Martin and Mary Sandberg 10689 N. 200 E. Monon, IN 47959 San-Wal Farm Susan Wurzer 7 Love Ln. Lee, NH 03861

Scattered Flock Ranch Lance and Maria Peterson 3747 Bethlehem Rd. Springfield, TN 37172

Snow Creek Herefords B.T. Snow 27043 Snow Creek Rd. Amite, LA 70422

Jason Schlabach 8742 S. NC 9 Hwy. Columbus, NC 28722

Justin Stephens 1913 Twp. Rd. 405 Jeromesville, OH 44840

Joshua Schwendeman 1269 Laurel Ridge Rd. Lowell, OH 45744

Tally Farms Joe Tally 10318 Hwy. 501 S. Forest, MS 39074

Seldom Seen Farm Kevin Holy 10055 Madison Rd. Montville, OH 44064 Ken Sharkey 113 Parr Ave. Fairview Heights, IL 62208 Jordan Shepherd 224 Rabbit Rd. Heflin, LA 71039 Skipper Farms 322 Hwy. 579 Delhi, LA 71232 Ally Smith 4370 Cravens Rd. Savannah, TN 38372 Ashley Smith 1366 Cline Rd. Sardis, MS 38666 Garrett Smith 4370 Cravens Rd. Savannah, TN 38372 Howard and Bonnie Smith 2466 County Rd. 1233 Blanchard, OK 73010

Sassafras Valley Ranch Bruce Shanks 165 Sassafras Valley Ln. Belle, MO 65013-3481

Smittybuilt Farms LLC Jonathan Smith 1620 Locklin Cemetary Rd. Monroe, GA 30655

Scarff Bros. Inc. 1522 W. Main St. Ephrata, PA 17522

Austin Snedden P.O. Box 592 Maricopa, CA 93252

/ October 2014

Taylor Cattle 6738 Cedar Rd. Reeds, MO 64859 Taylor’s Miniature Herefords Jamie Taylor 2402 Lincoln Ave. Humboldt, IA 50548 Jake Thompson 9N047 Barron Rd. Maple Park, IL 60151 Timberland Cattle LLP David Goedken 801 West 6th St. Monticello, IA 52310-1114 Timothy Ridge Farm Brian and Marilee Backstrand P.O. Box 27 Woodford, WI 53599 Trail & Sons Cattle Co. John and Stacy Trail 2110 Trammel Ln. Lebanon, TN 37090 Triple C Properties LLC 105 River Park Rd. Florence, AL 35634 Tumbling Run Farm LLC Jean Cooper 7500 Old Chester Rd. Bethesda, MD 20817 Twin Pines Farm Reggie and Cherie Price 1184 Tucker Grove Church Rd. Wrightsville, GA 31096

Gayle Venable 23101 C.R. 1320 Anadarko, OK 73005 Ely Walker 18328 K-47 Hwy. Altoona, KS 66701 Mark Weber 340 Judy St. Burlington, CO 80807 Wheeler Hereford Cattle Charles Wheeler 5197 S. Afek Rd. Higginsville, MO 64037 Whitman Land & Cattle Co. Jeremy Whitman DVM 109 Prestwick Dr. Georgetown, KY 40324 Kellen Wilczek 231 Ridge Rd. Rangely, CO 81648 Wayne Williams P.O. Box 3 Galena, KS 66739 Craig and Kari Winquist 27931 479th Ave. Canton, SD 57013 Cadence Woerner P.O. Box 872 Fredericksburg, TX 78624 Yenter Farms James Yenter 1850 190th St. Marengo, IA 52301 Laura Zagala 290 Zmolek Rd. Ennis, TX 75119 Zanolini Cattle Co. Samuel and Jan Zanolini 14770 Young Rd. Healdsburg, CA 95448 Martin and Tami Zinser 1636 E. 700 S. Waldron, IN 46182 HW

Hereford.org

East Tennessee Polled Hereford Assn.

White Pine, Tenn.—Aug. 16 Auctioneer: Dale Stith Reported by: Tommy Coley 46 females - - - $195,350; average - - - - $4,247 FEMALES KB RB Nicky Line 593 B738, 1/24/09, by KB RB Liner 122L ET B631, consigned by W&A Hereford Farm, Providence, N.C., to CMR, Como, Miss.; and a January heifer calf by THM Callahan 1083 ET to White Hawk Ranch Inc., Marietta, Ga.; and Roy Barnes, Marietta, Ga.- - - - - - - - - - - - - - - - - - $8,300 MJ Kudzu Haley 12, 2/19/12, by KCF Bennett Red House S330, and a May heifer calf by MF 3001 York 1107 ET, consigned by M&J Polled Herefords, Madisonville, to Notchey Creek Farms, Madisonville - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $6,000 MCF 71I Vicky Clas 7W47 954, 9/30/09, by DRF JWR Prince Victor 71I, and a May heifer calf by THM TL’s Trustmead 1243 ET, consigned by Mud Creek Farms, Wartburg, to EBS Polled Herefords, Covington - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $6,000 NS 16R Firefly 910, 2/7/09, by Harvie Raftsman 16R, consigned by Chimney Top Farm, Johnson City, to Gerald Fields, Varney, Ky.; and a September heifer calf by MSU TCF Revolution 4R to Cliffside Farm, Lancaster, Ky.- - - - - - - - - - $6,000 JL Lady Focal 702, 11/21/09, by CMF 440H Focal 667M, consigned by Jim Love, Blowing Rock, N.C., to Garrett White, Nicklesville, Va.; and a March heifer calf by JL Mr Hereford 145 11Y 204 to Richard Butterworth, Dandridge- - - - - - - - - - - - - - $5,850

Boyd Beef Cattle and Guests

Mays Lick, Ky.—Aug. 30 Auctioneer: Dale Stith Reported by: Joe Rickabaugh and John Meents 60 females - - - $384,000; average - - - - $6,400 Additional lots 41 embryos- - - - - $26,100; average - - - - - - $637 1 semen - - - - - $1,500; average - - - - $1,500 FEMALES Boyd 22S Rachel 1151, 10/7/11, by CRR About Time 743; and an August heifer calf by TH 22R 16S Lambeau 17Y, to Belle Point Ranch, Ft. Smith, Ark. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$27,000 Boyd Dew Drop 3304, 2/10/13, by NJW 98S R117 Ribeye 88X ET, to Wells Bekins, Buffalo, Wyo. (½ interest) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$13,300 Boyd 803 Holly 1090 ET, 4/6/11, by Boyd Worldwide 9050 ET, to Southern Cattle Co., Marianna, Fla.; and a January heifer calf by PHH PCC 812 True Grit 002 to Rocky Acres Polled Herefords, El Dorado, Calif.- - - - - - - - - - $14,000 WOLF Bella S13 Y7, 2/10/11, by MSU TCF Revolution 4R, consigned by Wolf Farm, Alexandria, to Able Acres, Wingate, Ind. and Hunt Bros., Battle Ground, Ind.; and a March heifer calf by H KH DD Excel 0091 ET to McDonald Polled Herefords, Jane Lew, W.Va. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$13,300 FSL Miss Ribeye R117 3W, 1/7/09, by SHF Rib Eye M326 R117, consigned by Flat Stone Lick, Marianna, Pa., to Breasbois Farms, Merrill, Mich.; and a January heifer by MSU TCF Revolution 4R to Boyd Beef Cattle - - - - - - - - - - - - - - - - - - - - - - - - $12,750 Boyd Rachel 233 ET, 9/13/10, by TH 75J 243R Bailout 144U ET, to Sandy Ridge Farms, W. Lorne, Ontario, and Mueller Polled Herefords, Iona Station,

Ontario; and a January heifer calf by TH 22R 16S Lambeau 17Y to Justin Schmidt, Conneautville, Pa. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$11,800 NJW 1U 38W Beefy Gal 70Y, 2/14/11, by NJW 76S P20 Beef 38W ET, consigned by Matheny Herefords, Mays Lick, to Jensen Bros., Courtland, Kan.; and a February heifer calf by H W4 Pure Country 0109 to Malone Hereford Farm, Emporia, Kan.- - - - - - $10,500 Boyd Miss World 2008, 1/2/12, by Boyd Worldwide 9050 ET, to Spruce Hill Polled Herefords, Deerfield, Wis.; and a January heifer calf by TH 22R 16S Lambeau 17Y to McDonald Polled Herefords- - - - - - - - - - $10,200 SSF 4140 Ms Revolution 145, 9/11/12, by MSU TCF Revolution 4R, consigned by Sunny Side Farm, Dresden, Ohio, to Walker Polled Hereford Farm, Morrison, Tenn.- - - - - - - - - - - - - - - $10,000 DOSS Miss Revolution DHY10, 2/11/11, by MSU TCF Revolution 4R, consigned by Doss Hereford Farms, Smithville, Mo., to Walker Polled Hereford Farm; and a March heifer calf by R On Target 6431 to Boyd Beef Cattle - - - - - - - - - - $9,650 Grassy Run Rachel 2001, 1/4/12, by CRR About Time 743, consigned by Grassy Run Farms, Winfield, W.Va., to Reynolds and Wilda Clark, Waynesboro, Miss.; and a January heifer calf by TH 122 71I Victor 520X ET to River Valley Polled Herefords, Newburgh, Ontario- - - - - - - - - - - - - - - $9,400 CHF Lady Opportunity 207Z, 2/26/12, by STAR Opportunity Nox 529W ET, consigned by Cottage Hill Farm, Petersburg, W.Va., to Meadow Ridge Farms Inc., Broadway, Va.; and a February heifer calf by NJW 98S 100W Handshake 82Y to Walker Polled Hereford Farm- - - - - - - - - - - - - - - - - - $8,600 G Lady Payday, 3/17/12, by Boyd Payday 0023 ET, to Mohican West, Laurel, Mont.; and a March heifer calf by Boyd Worldwide 9050 ET to River Valley Polled Herefords - - - - - - - - - - - - - - $8,250 Grassy Run Anchor 108Y, 9/2/11, by MSU TCF Revolution 4R, consigned by Grassy Run Farms, to 6 Mile Creek LLC/Visiting Angels, Yukon, Okla.; and a January heifer calf by Grassy Run Super Sport 04X ET to Sullivan Farms, Campbellsville - - - - - - $8,100 Grassy Run Queen Ten 1018, 1/16/11, by Boyd Worldwide 9050 ET, consigned by Grassy Run Farms, to Josh Hill, Wakarusa, Ind.; and a January heifer calf by H WCC/WB 668 Wyarno 9500 ET to Sullivan Farms - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$7,900 CHF TTF Pearlene 3513 ET, 2/8/13, by TH 122 71I Victor 719T, consigned by Cottage Hill Farm, to Lylestyer Ranch LLC, Martell, Neb.- - - - - - - $7,500

Cox Herefords/Traynham Ranch

Ft. Klamath, Ore.—Aug. 30 Auctioneer: Trent Stewart Reported by: Mark Holt 6 females - - - - $16,950; average - - - - $2,825 FEMALES C 88X Exceptional 47B, 1/18/14, by NJW 98S R117 Ribeye 88X ET, to Wooden Shoe Farms, Blackfoot, Idaho - - - - - - - - - - - - - - - - - - - $6,750 C Keynote Kate 20A, 3/27/13, by C Domino Wideload 2321 ET, to Malson Angus and Herefords, Parma, Idaho- - - - - - - - - - - - - $2,400 C Miss Foremost 50B, 1/27/14, by EFBeef Foremost U208, to Jan Hester, Ft. Klamath- - - - - - $2,300

Walker Polled Hereford Farm

Morrison, Tenn.—Sept. 1 Auctioneer: Eddie Burks Reported by: Tommy Coley 11.25 bulls- - - - $49,600; average - - - - $4,409 57.5 females - - - - $552,750; average - - - - $9,613 68.75 lots - - - - - $602,350; average - - - - $8,761 Additional lots 1 flush - - - - - - $7,000; average - - - - $7,000 7 embryos- - - - - - $5,400; average - - - - - - $771 1 pick - - - - - - $17,750; average - - - - - $17,750 BULL Walker Adirondack 100W 37W 308, 1/20/13, by NJW 73S M326 Trust 100W ET, to Belle Meadow Farm, Wartrace (½ interest)- - - - - - - - - - - - $11,000 FEMALES Walker Miss W193 W19 140, 3/12/11, by SHF Wyatt P20 W193, to McGuffee Polled Herefords, Mendenhall, Miss.; and ½ interest on a January bull calf by NJW 73S W18 Hometown 10Y ET to Greenview Polled Hereford Farms Inc., Screven, Ga.- - - - $50,000 Walker Miss P606 06N 545, 4/1/05, by PW Victor Boomer P606, to Dirt Road Farms, Franklin; and a February bull calf by KCF Bennett Revolution X51 to Jim Love, Blowing Rock, N.C. (½ interest on cow)- - $18,700 Snowshoe P606 Perfect Miss W19, 3/7/09, by PW Victor Boomer P606, to AXA Polled Herefords, Hampton, New Brunswick, and Dorbay Polled Herefords, Dorchester, Ontario; and a February bull calf by NJW 98S R117 Ribeye 88X ET to Broadlawn Farm, Lena, Miss.- - - - - - - - - - - - - - - $30,000 Walker Nancy 0102X 214Z 446B, 2/28/14, by HH Advance 0102X ET, to JM Cattle Co. LLC, Lawrenceburg- - - - - - - - - - - - - - - - $18,000 DKM Lady Seeker 928 1107, 1/10/11, by DKM Mr Seeker 928, to Sul-Tay Polled Herefords, Elrod, Ala.; and a February heifer calf by KCF Bennett Revolution X51 to Van Newkirk Herefords, Oshkosh, Neb. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - $17,000 Walker Miss R117 F121 043, 3/11/10, by SHF Rib Eye M326 R117, to Terrace Farms, Lexington, N.C.; and an October bull calf by Walker Whitehawk 7115 2328 162 to Pineridge Hereford Farm, Fairdale, W.Va. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$16,700 Walker Lass X51 Y479 333, 2/7/13, by KCF Bennett Revolution X51, to JM Cattle Co. LLC- - - - $16,000 SHF Vickie U38 Y115, 2/16/11, by SHF Vision R117 U38, to Notchey Creek Farm, Madisonville; and a February heifer calf by KCF Bennett Revolution X51 to Van Newkirk Herefords- - - - - - - - - - - - - - - - -$15,000 Walker Miss 4R 773 113, 2/7/11, by MSU TCF Revolution 4R; and a February heifer calf by KCF Bennett Revolution X51 to Roy Barnes, Marietta, Ga. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$12,000 DR Revelation 4R Y07 ET, 3/26/11, by MSU TCF Revolution 4R, to Shaw Cattle Co., Caldwell, Idaho; and a September heifer calf by UPS Domino 3027 to Roy Barnes - - - - - - - - - - - - - - - - - - $12,000 Happy Pat Revolution, 3/1/11, by MSU TCF Revolution 4R, to CES Polled Herefords/Predestined Cattle Co., Wadley, Ga.; and a January heifer calf by TDP Crossover Z400 to Sul-Tay Polled Herefords - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$11,500 MCR 3027 Mark Dominet 949, 1/29/09, by UPS Domino 3027, to R&R Family Farms, Willmar, Minn.; and Jernigan Farm, Columbia; and a September bull calf by NJW 73S M326 Trust 100W ET to Mill Creek Ranch, Alma, Kan.- - - - - - - - - - - - - $11,250

SSF 862 Ms Revolution 073, 9/14/10, by MSU TCF Revolution 4R, to Whispering Pine Farms, Kimball, Minn.; and a February heifer calf by KCF Bennett Revolution X51 to Kerr Polled Herefords, Friendsville - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$11,000 Walker JH Miss U144 896 121, 2/14/11, by KCF Bennett Proficient U144; and a February heifer calf by KCF Bennett Revolution X51 to Crouch Polled Hereford Farm, McMinnville- - - - - - - $10,000 Walker DRF Lass 10Y 816 418B, 1/26/14, by NJW 73S W18 Hometown 10Y ET, to Stan Boyle & Son, Idaho Falls, Idaho- - - - - - - - - - - - - - - $10,000 DOSS 719T Infinity DHY3, 1/31/11, by TH 122 71I Victor 719T, to Roy Barnes; and a March bull calf by R On Target 6431 to O’Brien Farms, Hanceville, Ala. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -$9,900 Walker PRM Miss 533P S57 995, 11/18/09, by STAR Bright Future 533P ET, to Arkansas Sheriffs’ Youth Ranches Inc., Batesville, Ark.; and a September heifer calf by SHF Wyatt P20 W193 to Drew McFarlane, Nashville- - - - - - - - - - - - - - - - - - $9,750 BF 7133 Porsche 0116, 10/2/10, by BF 326 Bentley 7133, to Doss Hereford Farms, Smithville, Mo.; and an August heifer calf by KCF Bennett Revolution X51 to Bonebrake Hereford Farm, Springfield, Mo.- - $9,750 Walker Miss U144 919 135, 3/4/11, by KCF Bennett Proficient U144, to Crouch Polled Hereford Farm; and a February heifer calf by KCF Bennett Revolution X51 to Van Newkirk Herefords- - - - - - - - - - - - - - - $8,750 Walker Miss R117 860 081, 11/3/10, by SHF Rib Eye M326 R117, to Roy Barnes; and a February bull calf by KCF Bennett Revolution X51 to Skrivanek Ranches, Caldwell, Texas - - - - - - - - - - - - - - - - $8,500 SSF 023R Lady Lass 69W, 11/2/09, by KJ C&L J119 Logic 023R ET, consigned by Belle Meadow Farm, to King’s Hereford Farm, Pelzer, S.C.; and a December heifer calf by GV CMR Mr P606 325N Y108 ET to Walker Polled Hereford Farm - - - - - - - $8,250 Walker Miss 876 890 102, 1/10/11, by Walker Upside 103T 133 876, to Crouch Polled Hereford Farm; and a December heifer calf by NJW R125 67M Radar 71T ET to Notchey Creek Farm - - - - - - - - $8,000 Metch 0514 Lady Louise X001, 1/2/10, by CMR Burks P606 Prime 0514 ET; and an April heifer calf by KCF Bennett Revolution X51 to Roy Barnes- - $7,550 Walker Lass X51 7115 A34, 10/7/13, by KCF Bennett Revolution X51, to Drummond Mine Ranch LLC, Hanceville, Ala.- - - - - - - - - - - - - - $7,500 Walker Miss 4R U44 244, 2/26/12, by MSU TCF Revolution 4R, to Kerr Polled Herefords- - - - - - $7,500 MRF Miss Recruit W162, 2/24/09, by KJ 2403 Recruit 966R, to A.W. Smith, Brighton; and an August heifer calf by KCF Bennett Revolution X51 to Shope Farms, Cleveland- - - - - - - - - - - - - - - $7,500 PICK Pick of the fall 2014 calves, to K-One Cattle, Deville, La.- - - - - - - - - - - - - - - - - - - $17,750 HW

SALE SUMMARY (U.S. sales reported in this summary occurred during the 2013-14 fiscal year.) Sale Consignment

Production

Month Total

/ October 2014

No. Sales

No.

Bulls Avg.

11.25

$4,409

Females No. Avg.

No.

Total Gross

Avg.

46.00

$4,247

46.00

$195,350

$4,247

123.50

$7,722

134.75

$1,003,300

$7,446

$6,779

180.75

$1,198,650

$6,632

$4,637 12,223.40

$59,416,374

$4,861

$602,350

$8,761

11.25

$4,409

169.50

13/14 YTD

188

6,056.90

$5,089

6,166.50

14/15 YTD

11.25

$4,409

57.50

$9,613

68.75

Hereford.org

C The “Calendar” is a listing of Hereford sales and events known to our staff. Italicized dates denote shows and events. Non-italicized dates denote sales. To make the “Calendar” concise we have used the following abbreviations: association, assn.; international, int'l; junior, jr.; mountain, mtn.; national, nat’l; northeast, NE; northwest, NW; performance tested, PT; southeast, SE; southwest, SW; and university, Un.

October ___________________________________ 1 Baker Herefords Dispersal, Rapid City, S.D. 1 Fryeburg Fair Hereford Show, Fryeburg, Maine 1 Virginia State Fair Hereford Show, Doswell 3 Keystone Nat’l Hereford Show, Harrisburg, Pa. 4 Breeders Classic at Stone Ridge Manor, Gettysburg, Pa. 4 Colyer Herefords Female Sale, Bruneau, Idaho 4-5 Georgia Nat’l Fair Jr. Heifer and Steer Shows, Perry 4 Journagan Ranch/Missouri State Un., Springfield 4 Lamb Bros., Wilson, Wis. 4 Mud Creek Farms Internet Sale, German Valley, Ill. 4 Tulsa State Fair Jr. Hereford Show, Tulsa, Okla. 5 Badger Southern Select Sale, Burlington, Wis. 5 Brumley Farms/Bar 1 Ranch, Caldwell, Idaho 5 Keystone Jr. Hereford Show, Harrisburg, Pa. 6 Baldy Maker Bull Sale, Ft. Klamath, Ore. 7 JP Family LP, Ft. McKavett, Texas 9 Dudley Bros. Bull Sale, Comanche, Texas 9-11 Harvie Ranching Internet Sale, Olds, Alberta 9 Switzerland of Ohio Polled Hereford Assn. Annual Meeting, Belle Valley 10 State Fair of Texas Hereford Show, Dallas 11-14 AbraKadabra Cattle Co. Internet Sale, Columbia, Mo. 11 Alabama Nat’l Fair Hereford Show, Montgomery 11 Dixie Classic Fair Hereford Show, Winston-Salem, N.C. 11 Heartland Genetic Blend Sale, Perryville, Mo. 11 Iron Lake Ranch, Athens, Texas 11 Maryland Hereford Assn., Frederick

11 Perks Ranch, Rockford, Ill. 11 Remitall West, Olds, Alberta 11 State Fair of Texas Jr. Hereford Show, Dallas 12 Ridgeview Farm, Alto, Mich. 13 Full Day Enterprise Online Sale, Woodbine, Md. 13 Indian Mound Ranch, Canadian, Texas 13 Stacked Deck Online Sale, Mich. 14 Hill & Hollow Farms Online Sale, Bradford, Ohio 14 Oregon, Washington, Northern Idaho Hereford Assn. Annual Meeting, Hermiston, Ore. 14 Powell Herefords, Ft. McKavett, Texas 15 Northern Int’l Livestock Expo Hereford Show, Billings, Mont. 16 Jensen Bros. Internet Heifer Sale, Courtland, Kan. 16-19 Minnesota Beef Expo, St. Paul 16 Tennessee Hereford Marketing Program Fall Feeder Calf Sale, Columbia 16 South Carolina State Fair Hereford Show, Columbia 17 Grand National Stock Show Hereford Show, Daly City, Calif. 17 South Carolina State Fair Jr. Hereford Show, Columbia 17 W4 Ranch, Morgan, Texas 17-18 West River Livestock Show Hereford Shows, Dickinson, N.D. 18 A. Goff and Sons, Harrisville, W.Va. 18 ANL Polled Herefords and Guests, Steelman, Saskatchewan 18 Buck Cattle Co., Madill, Okla. 18 C&T Herefords, Kisbey, Saskatchewan

18 Deppe Bros., Maquoketa, Iowa 18 Hereford on the Mountain Event, Monteagle, Tenn. 18 Lambert/Sonoma Mtn. Bull Sale, Kenwood, Calif. 18 North Carolina State Fair Jr. Hereford Show, Raleigh 19 Blair-Athol/Haroldson’s and Friends, Arcola, Saskatchewan 19 Langford/Copeland Herefords, Okmulgee, Okla. 19 Malson Angus and Herefords, Parma, Idaho 19 Purple Reign Cattle Co. Online Sale, Toulon, Ill. 19 Sullivan Farms, Dunlap, Iowa 19 Texas Limited Edition Sale, Wills Point 20 The Berry’s Bull Sale, Cheyenne, Wyo. 20 Express Ranches Online Sale, Yukon, Okla. 20 Square D, Langbank, Saskatchewan 21 North Carolina State Fair Hereford Show, Raleigh 21 Strang Herefords, Meeker, Colo. 22 Curry Herefords Online Heifer Sale, McAlester, Okla. 22 Micheli Herefords, Ft. Bridger, Wyo. 22 Sierra Ranches Online Heifer Sale, La Grange, Calif. 22 Texas Hereford Assn., Buffalo 23 Texas Breeders BuyHereford.com Online Auction 24 Ad deadline for December Hereford World 24 Oregon’s Cascade Spectacular Jr. Show, Redmond 24 State Fair of Louisiana Hereford Show, Shreveport 25 Debter Hereford Farm Bull Sale, Horton, Ala. 25 Crittenden Bros., Imperial, Saskatchewan 25 Jamison & Jamison Bull and Female Sale, Beggs, Okla. 25 Mohican Polled Herefords, Glenmont, Ohio 25 Oregon’s Cascade Spectacular, Redmond 25 South Texas Hereford Assn. Fall Sale, Beeville 26 C&M Herefords Show Heifer Internet Sale, Nara Visa, N.M. 26 Oregon’s Cascade Spectacular Jackpot Show, Redmond 26 Reynolds Herefords, Huntsville, Mo. 27 Hill-Vue Farms, Blairsville, Ga. 28 BuyHereford.com Internet Auction 28 Great Plains Hereford Sale, Russell, Kan.

November _ _______________________________ 1 American Hereford Assn. Annual Meeting, Kansas City, Mo. 1 Burns Farms, Pikeville, Tenn. 1 Ladies of the Royal Nat’l Hereford Sale, Kansas City, Mo. 2 American Royal Nat’l Hereford Show, Kansas City, Mo. 2 Great Lakes Hereford Roundup, Williamston, Mich. 4 Torrance Herefords Online Sale 2, Media, Ill. 5 Wooden Shoe Farms, Blackfoot, Idaho

2014- 15 N

Keystone International Livestock Exposition 2300 N. Cameron St., Harrisburg, PA 17110 717-787-2905, keystoneinternational.state.pa.us Show date: Oct. 3 Entry deadline: Aug. 31 Judges: Mark and Deb Core, Pleasantville, Iowa

American Royal National Hereford Show 1701 American Royal Court, Kansas City, MO 64102 816-221-9800, americanroyal.com Show date: Nov. 2 Entry deadline: Sept. 10 Judge: Kevin Hafner, Yukon, Okla. Ladies of the Royal Sale — Nov. 1

North American International Livestock Exposition National Hereford Show P.O. Box 36367, Louisville, KY 40233 502-595-3166, livestockexpo.org Show date: Nov. 17 Entry deadline: Oct. 1 Judge: Lydell Meier, Clinton, Tenn. Bluegrass Stakes Sale — Nov. 15

108

/ October 2014

7 Robinson Cattle Online Female Sale, Orlando, Okla. 7 South Dakota Hereford Assn. Annual Meeting, Brookings 7 Virginia Hereford Assn. Annual Meeting, Harrisonburg 8 The Hereford Source Vol. 1 Sale, Como, Miss. 8 South Dakota Hereford Assn., Brookings 8 Virginia Hereford Assn., Harrisonburg 11 Bowling Herefords and Red Angus, Blackwell, Okla. 12 Barber Ranch Bull Sale, San Saba, Texas 14 Fenton Hereford Ranch Bull Sale, Irma, Alberta 14 Jamison Herefords and Quarter Horses Female Sale, Quinter, Kan. 15 Bluegrass Stakes Heifer Sale, Louisville, Ky. 15 California/Nevada Hereford Assn., Roseville, Calif. 15 Show Me Polled Hereford Classic, Windsor, Mo. 16 California/Nevada Hereford Assn. Jr. Jackpot Show, Roseville, Calif. 17 North American Int’l Livestock Exposition Nat’l Hereford Show, Louisville, Ky. 17 Oklahoma Hereford Assn., Marietta 19 Montana Hereford Assn. Feeder Calf Sale, Three Forks 20 Central Livestock Assn. Hereford-Influenced Feeder Cattle Sale, Zumbrota, Minn. 20 Largent and Sons, Kaycee, Wyo. 21 LeForce Herefords, Pond Creek, Okla. 22 Heart of America Hereford Assn., Greenville, Ill. 22 High Cotton Angus and Hereford Bull Sale, Ft. Payne, Ala. 22 Kentucky Hereford Assn., Mt. Sterling 22 Maryland Hereford Assn. Annual Meeting, Jarretsville 22 Nebraska Hereford Assn. Annual Meeting, Grand Island 22 Spencer Herefords, Brewster, Neb. 23 Nebraska Hereford Assn., Grand Island 25 Ad deadline for January Hereford World 25 BuyHereford.com Internet Auction 29 Able Acres, Wingate, Ind. 29 Dvorak Herefords, Lake Andes, S.D. 30 Hereford Holiday Classic, Clinton, Ill.

December _________________________________ 3 Brillhart Ranch Co. Bull Sale, Columbus, Mont. 4 BT Herefords, Navasota, Texas 4 Kentucky Hereford-Influenced Feeder Calf Sale, Stanford 4-6 Western Nugget Nat’l Shows, Reno, Nev. 6 Frederickson Ranch Bull Sale, Spearfish, S.D. 6 Western Nugget Nat’l Sale, Reno, Nev. continued on page 110 ...

S Western Nugget National Hereford Show 1405 Crown Dr., Reno, NV 89503 775-747-8917, 775-722-6116, nuggethereford.com Show dates: Dec. 4-6 Entry deadline: Early, Oct. 15; Final, Oct. 30 Judge: Matt Copeland, Nara Visa, N.M. Western Nugget Hereford Sale — Dec. 6

National Western Stock Show

4655 Humboldt St., Denver, CO 80216 800-336-6977, nationalwestern.com Show dates: Jan. 15-17 Jan. 15 - Juniors and Bulls; Jan. 16 - Carloads/Pens, Sale; Jan. 17 - Females Entry deadline: Nov. 20 Judges: Troy Thomas, Harold, S.D., and associate judge, Brian Barragree, Absarokee, Mont. Carloads/Pens judges: Bill Goehring, Libertyville, Iowa; Paul Bennett, Red House, Va.; and Ronny Morgan, Burwell, Neb. Mile High Night Hereford Sale — Jan. 16

Southwestern Exposition National Hereford Show P.O. Box 150, Ft. Worth, TX 76101 817-877-2400, fwstockshowrodeo.com Show date: Feb. 2 Entry deadline: Nov. 15 Judge: Clint Rusk, Stillwater, Okla.

HW Hereford.org

...Calendar continued from page 108 2 6 Ad deadline for March Hereford World/AI Book 27 Churchill Cattle Co. Bull Sale, Manhattan, Mont. 27-31 Red Bluff Bull and Gelding Sale, Calif. 31 Texas Hereford Assn. Annual Meeting, Ft. Worth 31 SE Regional Meeting, Lebanon, Tenn. 31 Wisconsin Hereford Assn. Annual Meeting, Wisconsin Dells

5 Knoll Crest Farm Bull Sale, Red House, Va. 5 North Dakota Hereford Assn. Annual Meeting, Valley City 6 Kansas Hereford Assn. Annual Meeting, Russell 6 Missouri Hereford Assn. Annual Meeting, Sedalia 6 North Dakota Hereford Assn., Valley City 7 Missouri Hereford Assn., Sedalia, Mo. 12 Minnesota Hereford Breeders Annual Meeting, Hutchinson 13 Barber Ranch Female Sale, Ft. Worth, Texas 13 Minnesota Hereford Assn., Hutchinson 13 Myers Hereford Farm, Statesville, N.C. 26 Ad deadline for February Hereford World

February __________________________________

2015 January ___________________________________ 1-2 Sandhills Hereford Show, San Angelo, Texas 3 Greater Midwest Hereford-Influenced Feeder Calf Sale, Carthage, Ill. 15-17 Nat’l Western Stock Show Hereford Shows, Denver 16 Mile High Night Nat’l Hereford Sale, Denver 19 Van Newkirk Herefords Bull and Female Sale, Oshkosh, Neb. 22 Sioux Empire Farm Show, Sioux Falls, S.D. 25 Carswell/Nichols Bull Sale, Alton, Kan.

1 Texas Hereford Assn. Whiteface Replacement Sale and Cowtown Select Sale, Ft. Worth, Texas 1 Texas Polled Hereford Assn. Annual Meeting and Banquet, Ft. Worth 2 Southwestern Exposition Nat’l Hereford Show, Ft. Worth 2 Topp Herefords Bull Sale, Grace City, N.D. 4 Black Hills Stock Show, Rapid City, S.D. 5 Ridder Herefords Bull Sale, Callaway, Neb. 6 Baumgarten Cattle Co. Bull Sale, Belfield, N.D. 6 Dvorak Herefords Bull Sale, Lake Andes, S.D. 6 Elkington Polled Herefords Bull Sale, Idaho Falls, Idaho 7 Klamath Bull Sale, Klamath Falls, Ore. 7 Messner Herefords, Slapout, Okla. 7 Pelton Polled Herefords, Halliday, N.D. 7 South Texas Hereford Assn. Spring Sale, Beeville 7 Upstream Ranch Bull Sale, Taylor, Neb.

8 Dixie Nat’l Hereford Show, Jackson, Miss. 8 Mrnak Herefords Bull Sale, Bowman, N.D. 9 BB Cattle Co. Bull Sale, Connell, Wash. 9 Logterman Family Herefords Bull Sale, Valentine, Neb. 9 Fawcett Elm Creek Ranch, Ree Heights, S.D. 10 South Mountain Bull Sale, Melba, Idaho 10 Thorson Herefords Bull Sale, Phillip, S.D. 11 Friedt Herefords Bull Sale, Dickinson, N.D. 14 Baker Hereford Ranch Bull Sale, Rapid City, S.D. 14 Nevada Cattlemen’s All Breeds Bull Sale, Fallon, Nev. 16 Durbin Creek Ranch Bull Sale, Worland, Wyo. 16 Rausch Herefords, Hoven, S.D. 17 Bar JZ Ranches Bull Sale, Holabird, S.D. 18 Nebraska Cattleman’s Classic, Kearney, Neb. 18 Shaw Cattle Co. Bull Sale, Caldwell, Idaho 19 Olson Hereford Ranch, Argusville, N.D. 20 Beef Maker Bull and Female Sale, Cedartown, Ga. 20 Hoffman Ranch Bull Sale, Thedford, Neb. 21 Carmichael Herefords Bull Sale, Meadow, S.D. 21 Four L Hereford Farm, Atwood, Tenn. 21 Magnolia Hereford Assn., Magnolia, Ark. 23 Colyer Herefords Bull Sale, Bruneau, Idaho 23 Hereford Heritage Sale, Stillwater, Okla.

NJW 98S R117 RIBEYE 88X {CHB}{DLF,HYF,IEF}

24 Mill Creek Ranch, Manhattan, Kan. 2 5 Ad deadline for April Hereford World 27 Ernst Bull Sale, Windsor, Colo. 27 Jamison Herefords Bull Sale, Quinter, Kan. 28 Kreth Herefords Bull Sale, Mt. Vernon, S.D. 28 Woolfolk Farms, Columbia, Tenn.

March _ ___________________________________ 2 Harrell Herefords, Baker City, Ore. 3 Schutte and Sons, Guide Rock, Neb. 5 Calgary Bull Sale, Calgary, Alberta 5 Jensen Bros. Bull Sale, Courtland, Kan. 5 Northwest Hereford Breeders Bull Test Sale, Hermiston, Ore. 6 Snake River Bull Test Sale, Twin Falls, Idaho 7 Bischoff’s Ravine Creek Ranch, Huron, S.D. 7 Fort Keogh Livestock and Range Research Laboratory Bull Sale, Miles City, Mont. 7 Hula Herefords Open House, Weston, Neb. 7 Sjolander Ranch, Riesel, Texas 7 Wisconsin Hereford Assn., Lancaster 8 Snyder Livestock Bull Test and Sale, Yerington, Nev. 9 Holden Herefords, Valier, Mont. 9 JBB/AL Herefords Sale, Bliss, Idaho 9 Tegtmeier Polled Herefords, Burchard, Neb. 10 Cooper Hereford Ranch, Willow Creek, Mont. 11 Udy Cattle Co. Bull Sale, Rockland, Idaho 13 Tennessee Hereford Assn. Annual Meeting, Lebanon 14 McIver’s Happy Acres Open House, Farwell, Minn. 14 Tennessee Agribition Sale, Lebanon 16 B&D Herefords Bull Sale, Claflin, Kan. 16 Wagner Herefords Bull Sale, Redfield, S.D. 17 Medicine Hat Bull Sale, Medicine Hat, Alberta 18 Heartland Herefords, North Platte, Neb. 21 CES Polled Herefords/Predestined Cattle Co., Wadley, Ga. 21 Falling Timber Farm Bull Sale, Marthasville, Mo. 21 West Tennessee Polled Hereford Assn., Martin 22 K7 Herefords Bull Sale, Lockridge, Iowa 23 Oleen Bros., Dwight, Kan. 24 Frenzen/Blueberry Hill Farms, Fullerton, Neb. 25 Ad deadline for May/June Hereford World 25 Washington Cattlemen’s Assn. Bull Test Sale, Eltopia 26 McCabe Genetics, Elk City Kan. 27 North Carolina Hereford Assn. Annual Meeting, Statesville 28 Barber Ranch Heifer Sale, Salado, Texas 28 Belle Point Ranch, Lavaca, Ark. 28 Candy Meadow Farms, Lexington, Tenn. 28 Heart of America Hereford Assn., Greenville, Ill. 28 North Carolina Hereford Assn., Statesville

April ______________________________________ 2 Huth Polled Herefords and Beef Resources Partnership Bull Sale, Creston, Iowa 3 Georgia Hereford Assn. Annual Meeting, Perry 3 Sandhill Farms, Haviland, Kan. 4 Georgia Hereford Assn., Perry 4 Louisiana Bayou Classic Sale, Alexandria 4 Show-Me Classic Bull Sale, Windsor, Mo. 6 Delaney/Atkins Bull Sale, Lake Benton, Minn. 8 Clark Anvil Ranch, La Junta, Colo. 11 Ellis Farms, Chrisman, Ill. 11 Knoll Crest Farm Bull Sale, Red House, Va. 11 Thorstenson Herefords Bull Sale, Selby, S.D. 11 Washington All Breeds Classic Sale, Puyallup HW CE BW WW YW MM M&G MCE MCW SC 4.2 1.4

61 87 30

6.7

FAT REA MARB BMI$ CEZ$ BII$ CHB$

102 0.9 -0.035 0.36 0.21

43094146 — Calved: Feb. 8, 2010 — Tattoo: LE 88X/RE 98S

KCF BENNETT 3008 M326 {SOD}{CHB}{DLF,HYF,IEF} SHF RIB EYE M326 R117 {SOD}{CHB}{DLF,HYF,IEF} P42584003 HVH MISS HUDSON 83K 8M

RRH MR FELT 3008 {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 459 F284 MSU MF HUDSON 19H {SOD}{CHB}{HYF} SUN VINDY MISS 83K

CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF} P42693893 NJW 57G 74G DEW 5M {DLF,HYF,IEF}

HH ADVANCE 767G 1ET {SOD}{CHB}{DLF,IEF} CL 1 DOMINETTE 490 {DOD} RU 20X BOULDER 57G {CHB} NJW 832W FAITHFUL 74G

One of the nation's largest sources for 88X progeny. Service age bulls, bred heifers and open heifers

Cattle for sale at all times!

Proven and Experienced

BW WW YW MM M&G

1.2 44 74 24 46

Semen: $20/Straw

C&L DOUBLE TIME 452M 9B Sire: BT Butler 452M • Dam: WBF Lady Dom F243 6T PREDICTABLE, PROVEN CALVING EASE

HEREFORD RANCH

920-474-7403 • 262-617-6346 Cell www.cnlfarm.com • cnlfarm@hughes.net

SOLUTION 668Z Bill King 505-832-4330 • 505-220-9909 Tom and Becky Spindle 505-832-0926 P.O. Box 564 • Stanley, NM 87056

Located five miles north of Moriarty on Hwy. 41, then 1.5 miles east.

NORTHFORK RANCH Galen Krieg

1795 E. C.R. 1000 • Basco, IL 62313 217-743-5382 • gkrieg@frontiernet.net

110

/ October 2014

Hereford.org

ALABAMA Campbell Farms . . . . . . . . . . . . . . . . . . 99 Debter Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . 55, 114 Drummond Sparks Beef . . . . . . . . . . . . . . 99 Tennessee River Music Inc. . . . . . . . . . . . . . 99 ARIZONA Mountain View Hereford Ranch . . . . . . . . . . . . . . . . . . . . ARKANSAS James Herefords . . . . . . . . . . . . . . . . . . CALIFORNIA Alto Herefords . . . . . . . . . . . . . . . . . . . Blagg Herefords . . . . . . . . . . . . . . . . . . California-Nevada Hereford Assn. . . . . . . . . . . . . . . . . . . Five H Farms/J-B Herefords . . . . . . . . . . . . . . . . . . . . . . . . Jess Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lambert Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . McDougald . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Morrell Ranches . . . . . . . . . . . . . . . . . . Mrnak Herefords West . . . . . . . . . . . . . . . Parham Cattle Co. . . . . . . . . . . . . . . . . . Pedretti Ranches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R&R Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Red Bluff Bull & Gelding Sale . . . . . . . . . . . . . . . . . . . . . . Sierra Ranches . . . . . . . . . . . . . . . . . . . Sonoma Mountain Herefords . . . . . . . . . . . . . . . . . . . . . . Valentine Herefords . . . . . . . . . . . . . . . . Weimer Cattle Co. . . . . . . . . . . . . . . . . .

99 99 99 99 61 99 99 99 99 99 99 99 99 99 73 99 99 99 99

COLORADO Campbell, James T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Clark Anvil Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Coleman Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Coyote Ridge Ranch . . . . . . . . . . . . . . . . 99 Ernst Family, Marshall . . . . . . . . . . . . . . . 99 Fuchs Herefords . . . . . . . . . . . . . . . . . . 99 Hall and Family, Doug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Hanging W Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Kubin Hereford Ranch . . . . . . . . . . . . . . . 99 Leroux Land & Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Robb & Sons, Tom . . . . . . . . . . . . . . . . . 99 Sidwell Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Strang Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35, 99 GEORGIA CES Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Greenview Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Hill-Vue Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 HME Herefords . . . . . . . . . . . . . . . . . . 114 Leonard Polled Hereford Farm . . . . . . . . . . . . . . . . . . . . 114 Mead Cattle Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . BC MTM Polled Herefords . . . . . . . . . . . . . . . 99 Nunnally Farms . . . . . . . . . . . . . . . . . . 114 Predestined Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Sunset Ridge Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Thompson Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 White Hawk Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 114, 115 IDAHO Colyer Herefords . . . . . . . . . . . . . . . . . . 99 Daniels Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Eagle Canyon Ranch . . . . . . . . . . . . . . . . 99 Elkington Polled Herefords . . . . . . . . . . . . . 99 Fern Ridge Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Harrison & Sons, Hawley . . . . . . . . . . . . . . 99 JBB/AL Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Moonlight Ranch . . . . . . . . . . . . . . . . . 100 OJJ Cattle Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Shaw Cattle Co. . . . . . . . . . . . . . . . . . . 100 Wooden Shoe Farm . . . . . . . . . . . . . . 75, 100 ILLINOIS Aden Family Farm . . . . . . . . . . . . . . . . . 86 Albin Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 ALH - Hartwig, Alan and Austin . . . . . . . . . . 100 Apple Ridge Cattle . . . . . . . . . . . . . . . . . 87 Bafford Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Baker Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Behrends Farms . . . . . . . . . . . . . . . . . . 87 Benedict Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Bickelhaupt Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Bixler Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Bob-O-Lou Herefords . . . . . . . . . . . . . . . 100 Burns Polled Hereford Farm . . . . . . . . . . 86, 100 Crane Herefords . . . . . . . . . . . . . . . . . . 87 DeLHawk Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Double B Herefords LLC . . . . . . . . . . . . . . 100 Ellis Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Eubank Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Fancy Creek Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Fleisher Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Gen-Lor Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Hallbauer Farms . . . . . . . . . . . . . . . . . . 86 Happ Herefords . . . . . . . . . . . . . . . . . . 100 Harbison and Sons, Ray . . . . . . . . . . . . 87, 100 Knott Farm . . . . . . . . . . . . . . . . . . . . 100 Loehr Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Lorenzen Farms . . . . . . . . . . . . . . . . . . 87 Lowderman Auction Options . . . . . . . . . . . . 86 Lowderman Cattle Co. . . . . . . . . . . . . . . . 87 McCaskill Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Miller Herefords . . . . . . . . . . . . . . . . . . 87 Milligan Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Moffett Farms . . . . . . . . . . . . . . . . . . . 86 Mud Creek Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Nature’s Acres . . . . . . . . . . . . . . . . . . . 86 Newbold Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Northfork Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 Oak Hill Farm . . . . . . . . . . . . . . . . . . . 100 Perks Ranch . . . . . . . . . . . . . . . . . . . . 86 Plainview Farms . . . . . . . . . . . . . . . . . . 87 Prairie Cross Land, Livestock & Ranching . . . . . . 86 Prairie Meadow Herefords . . . . . . . . . . . . . . . . . . . . . . . . 100 Prairie Rose Cattle Co. . . . . . . . . . . . . . . . 86 RGR Cattle Co. . . . . . . . . . . . . . . . . . . . 87 River Ridge Ranch & Cattle Co. . . . . . . . . . . . . . . . . . . . . 100 Rustic Oaks Farm . . . . . . . . . . . . . . . . . 100 Sayre Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Stephens Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Sturdy Hereford Outlet . . . . . . . . . . . . . . . 86 Sweatman Herefords . . . . . . . . . . . . . . . 100

112

/ October 2014

INDIANA Able Acres . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 91 Beck-Powell Polled Herefords . . . . . . . . . . . . . . . . . . . . . . 91 Carlson Cattle . . . . . . . . . . . . . . . . . . . 91 CDF Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Clinkenbeard Farms & Sons . . . . . . . . . . . . . . . . . . . . . . . . 91 DAD’s Cattle Co. . . . . . . . . . . . . . . . . . . 91 Everhart Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Gerber Land & Cattle . . . . . . . . . . . . . 65, 100 Green Meadow Farms . . . . . . . . . . . . . . . 91 Greives Herefords . . . . . . . . . . . . . . . . . 100 Hayhurst Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Hunt Bros. . . . . . . . . . . . . . . . . . . . . . 91 J&K Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Kesling Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Kottkamps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Laudeman Family, Gale . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Stuckey Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . 100 IOWA Amos Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Beef Resources Partnership . . . . . . . . . . . . 113 Casteel Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Curran, Jay . . . . . . . . . . . . . . . . . . . . 113 Deppe Bros. Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Goehring Herefords . . . . . . . . . . . . . . . . 113 Jackson Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 K7 Herefords . . . . . . . . . . . . . . . . . . . 113 Landt Herefords, Steve . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Rosenberg, James N. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Sorensen Family, Mike . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 St. Clair Hay and Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Stream Cattle Co. . . . . . . . . . . . . . . . . . 100 Sullivan Farms . . . . . . . . . . . . . . . . . . . 13 Wiese & Sons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4, 100 KANSAS 4V Douthit Herefords . . . . . . . . . . . . . . . 100 Alexander Farms Polled Herefords . . . . . . . . . 100 Brannan & Reinhardt Polled Herefords . . . . . . . . . . . . 100 Carswell-Nichols Herefords . . . . . . . . . . . . 100 Davis Herefords . . . . . . . . . . . . . . . . . . 100 Douthit Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Great Plains Hereford Sale . . . . . . . . . . . . . 34 Herbel Herefords . . . . . . . . . . . . . . . . . 100 Jamison Herefords . . . . . . . . . . . . . 79, 83, 100 Jensen Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 M-M Ranch . . . . . . . . . . . . . . . . . . . . 100 Malone Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Meitler, Gene . . . . . . . . . . . . . . . . . . . 101 Oleen Bros. . . . . . . . . . . . . . . . . . . . . 101 Oleen Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Sandhill Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65, 101 Schu-Lar Herefords LLC . . . . . . . . . . . . . . 101 Springhill Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Towner Farm . . . . . . . . . . . . . . . . . . . 101 Umberger Polled Herefords . . . . . . . . . . . . 101 VJS Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 KENTUCKY BBL Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Botkin Polled Herefords . . . . . . . . . . . . . . 101 Boyd Beef Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Chambliss Hereford Farms . . . . . . . . . . . . . . . . . . . . . . . . 101 Dogwood Farms . . . . . . . . . . . . . . . . . . 92 JMS Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Peyton’s Well Polled Herefords . . . . . . . . . 15, 92 LOUISANA 5C’s Hereford Farm . . . . . . . . . . . . . . . . 101 MARYLAND All Seasons Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 ChurchView Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 East Side Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90, 101 Foggy Bottom Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Grimmel Girls Show Cattle . . . . . . . . . . . . . . . . . . . . . . . . 101 R&T Acres . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Red Oak Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 SCH Polled Herefords . . . . . . . . . . . . . . . 101 Tamsey Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 MICHIGAN Behnke’s Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Castle Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Cottonwood Springs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Grand Meadows Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Great Lakes Hereford Roundup . . . . . . . . . . . 51 Hanson’s Double G Herefords . . . . . . . . . . . 107 Harfst Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Longcore Herefords . . . . . . . . . . . . . . . . 107 MacNaughton, Ron and Jill . . . . . . . . . . . . . . . . . . . . . . . . 107 McDonald Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69, 107 Neal’s Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Ridgeview Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 11, 98, 108 RLB Polled Herefords . . . . . . . . . . . . . . . 107 Rottman, Phil and Chris . . . . . . . . . . . . . . 107 Sugar Sweet Ranch . . . . . . . . . . . . . . . . 107 Vesser’s Triple E Farm . . . . . . . . . . . . . . . 107 MINNESOTA DaKitch Hereford Farms . . . . . . . . . . . . . . Delaney Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Krogstad Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . Lawrence Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Schafer Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Springwater Polled Herefords . . . . . . . . . . . Whispering Pine Farms . . . . . . . . . . . . . .

101 101 101 101 101 101 101

MISSISSIPPI Broadlawn Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Caldwell Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . CMR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hereford Source Vol. 1 . . . . . . . . . . . . . . .

114 101 101 81

MISSOURI AbraKadabra Cattle Co. . . . . . . . . . . . . . . 109 Bellis Family, Jim D. . . . . . . . . . . . . . . . . 109 Bonebrake Herefords . . . . . . . . . . . . . . . 101 Cattle Visions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Doss Hereford Farm . . . . . . . . . . . . . . . . 109 Falling Timber Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Findley Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Glengrove Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21, 109 Harding Bros. Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Journagan Ranch/Missouri State University . . 101, 109 Kaczmarek 4K Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 109

Ladies of the Royal . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18, 19 McMillen’s Toothacre Ranch . . . . . . . . . . . . 109 Midwest Cattle Service Inc. . . . . . . . . . . . . . . . . . . . . . . . . 15 Phillips-Renner Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Reed Farms . . . . . . . . . . . . . . . . . . 21, 109 Reynolds Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Rohlfing Farms Polled Herefords . . . . . . . . . . 21 Roth Hereford Farm . . . . . . . . . . . . . . . . . . . . . . 21, 101, 109 Schneider Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Steinbeck Farms . . . . . . . . . . . . . . . . . . 21 WMC Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9, 109 Woessner Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 MONTANA Brillhart Ranch Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67, 101 Broken Pick Land & Cattle . . . . . . . . . . . . . 101 Churchill Cattle Co. . . . . . . . . . . . . . . . . . 2 Cooper Hereford Ranch . . . . . . . . . . . . . . 101 Curlew Cattle Co. . . . . . . . . . . . . . . . . . 101 Dutton Herefords . . . . . . . . . . . . . . . . . 101 Ehlke Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Feddes Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5, 101 Holden Herefords . . . . . . . . . . . . . . . . . 101 J Bar E Ranch . . . . . . . . . . . . . . . . . . . 102 McMurry Cattle . . . . . . . . . . . . . . . . . . 102 Mohican West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Thomas Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 NEBRASKA 7 Mill Iron Ranch . . . . . . . . . . . . . . . . . Blueberry Hill Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fisher, Lowell and Carol . . . . . . . . . . . . . . Frenzen Polled Herefords . . . . . . . . . . . . . Gibson Herefords . . . . . . . . . . . . . . . . . Henkel Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . Hoffman Ranch . . . . . . . . . . . . . . . . . . JB Ranch . . . . . . . . . . . . . . . . . . . . . Linton Polled Herefords . . . . . . . . . . . . . . Moeller & Sons, Albert . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monahan Cattle Co. . . . . . . . . . . . . . . . . Morgan Ranch Inc. . . . . . . . . . . . . . . . . . Niedermeyer Farms . . . . . . . . . . . . . . . . Ridder Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . Schroer Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Schutte & Sons . . . . . . . . . . . . . . . . . . Spencer Herefords Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tucker Cattle Co. . . . . . . . . . . . . . . . . . . Upstream Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Van Newkirk Herefords . . . . . . . . . . . . . .

102 102 102 102 102 102 102 102 102 102 102 16 102 102 102 102 102 13 102 102

NEVADA Bell Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Brumley Farms . . . . . . . . . . . . . . . . . . 102 Genoa Livestock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71, 102 Hutchens Herefords, Lee . . . . . . . . . . . . . . . . . . . . . . . . . . 102 NEW JERSEY Grass Pond Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 NEW MEXICO B&H Herefords . . . . . . . . . . . . . . . . . . 102 C&M Herefords . . . . . . . . . . . . . . . . . . 102 Copeland & Sons Herefords LLC . . . . . . . . . . 102 Cornerstone Ranch . . . . . . . . . . . . . . . . 102 King Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102, 110 West Star Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 NEW YORK SK Hereford LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Stone House Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 NORTH CAROLINA Brent Creech Taylor’s Mill Farm . . . . . . . . . . . . . . . . . . . . 102 Claxton Farm LLC . . . . . . . . . . . . . . . . . 102 Double J Farm LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Myers Hereford Farm . . . . . . . . . . . . . 92, 102 Prestwood Beef Cattle . . . . . . . . . . . . . . . 92 Rhyneland Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Terrace Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Triplett Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 102 W & A Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Will-Via Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 92 NORTH DAKOTA Baumgarten Cattle Co. . . . . . . . . . . . . . . . 97 Boehnke Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Carter’s Polled Herefords . . . . . . . . . . . . . . 97 Friedt Herefords . . . . . . . . . . . . . . . . . . 97 Friesz Livestock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Lazy JS Ranch . . . . . . . . . . . . . . . . . . . 95 Mrnak Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . 97, 102 North Dakota Hereford Assn. . . . . . . . . . . . . 97 Olson Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Pelton Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Wolff Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 OHIO Banks Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Berg Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Buckeye Hereford Assn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 CSP Farms . . . . . . . . . . . . . . . . . . . . . 93 Grandview Hereford Farms . . . . . . . . . . . . . 93 Herman Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 J&L Cattle Services . . . . . . . . . . . . . . . 15, 93 Keets, Brian and Lisa . . . . . . . . . . . . . . . . 15 Mohican Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15, 93, 102 Morrison Stock Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Oakridge Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . 102 Ostgaard Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Pennell, Andy and Tricia . . . . . . . . . . . . . . 15 Pennell, Scott and Tracy . . . . . . . . . . . . . . 15 Sunny Side Farm . . . . . . . . . . . . . . . . 15, 93 Switzerland of Ohio Polled Hereford Assn. . . . . . . . . . . 93 OKLAHOMA Beacon Hill Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Bowling Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 CNB Polled Herefords . . . . . . . . . . . . . . . 103 Darnell Hereford Ranch . . . . . . . . . . . . . . 103 Dennis Ranch . . . . . . . . . . . . . . . . . . . 103 Dufur Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Durham Ranch . . . . . . . . . . . . . . . . . . 103 Elmore Cattle Services . . . . . . . . . . . . . . . 38 Express Ranches . . . . . . . . . . . . . . . . 57, 85 Flying G Ranch . . . . . . . . . . . . . . . . . . 103 Fullerton Hereford Farms . . . . . . . . . . . . . 103 Graft-Britton Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

Gray Land & Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Jamison Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Langford Herefords . . . . . . . . . . . . . . . . 103 LeForce Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12, 103 Loewen Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65, 103 MCS Cattle Co. . . . . . . . . . . . . . . . . . . . 39 Moss Herefords, Allen . . . . . . . . . . . . . . . 103 Nelson Land and Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . 103 Oklahoma Hereford Assn. . . . . . . . . . . . . . . . . . . . . . . . . . . 80 P&R Herefords LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Pembrook Cattle Co. . . . . . . . . . . . . . . . . 38 Robinson Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Sims Family Cattle Co. . . . . . . . . . . . . . . . 38 OREGON Bar One Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Bird Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Chandler Herefords Inc. . . . . . . . . . . . . . . 103 England Ranch . . . . . . . . . . . . . . . . . . 103 Harrell Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 High Desert Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Hufford’s Herefords . . . . . . . . . . . . . . . . 103 Oregon Hereford Ranch . . . . . . . . . . . . . . 103 Oregon’s Cascade Spectacular . . . . . . . . . . . . . . . . . . . . . . 64 Quick Mill Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Stallings Polled Herefords . . . . . . . . . . . . . 103 Vollstedt Farms Polled Herefords . . . . . . . . . . . . . . . . . . 103 Y Cross Herefords . . . . . . . . . . . . . . . . . 103 PENNSYLVANIA Bar-H Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Creekside Hollow Acres . . . . . . . . . . . . . . 103 Dana Livestock . . . . . . . . . . . . . . . . . . 103 Deana Jak Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Flat Stone Lick . . . . . . . . . . . . . . . . . . . BC Glenview Farms . . . . . . . . . . . . . . . . 15, BC Slaytons’ BearDance . . . . . . . . . . . . . . . . 90 Stone Ridge Manor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Vogel Valley Farms . . . . . . . . . . . . . . . . 103 SOUTH CAROLINA Forrest Polled Herefords . . . . . . . . . . . . . . 92 Fowken Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Keese Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 White Column Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 SOUTH DAKOTA Bar JZ Ranches . . . . . . . . . . . . . . . . . . 103 Bischof’s Ravine Creek Ranch . . . . . . . . . . . . . . . . . . . . . . 103 Blume Herefords . . . . . . . . . . . . . . . . . 103 Courtney Herefords . . . . . . . . . . . . . . . . 103 Eggers Southview Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Fawcett’s Elm Creek Ranch . . . . . . . . . . . . . . . . . . . . . . . . 103 Frederickson Ranch . . . . . . . . . . . . . . . . 103 Hoffman Herefords . . . . . . . . . . . . . . . . 103 JBN Livestock . . . . . . . . . . . . . . . . . . . 103 K&B Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 LaGrand Angus and Hereford Ranch . . . . . . . . 103 Penner Land & Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Rausch Herefords . . . . . . . . . . . . . . . . . 103 Stenberg Herefords . . . . . . . . . . . . . . . . 103 Thorstenson Hereford Ranch . . . . . . . . . . . . . . . . . . . . . . 103 TENNESSEE Bartholomew Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Burns Farms . . . . . . . . . . . . . . . . 36, 37, 114 Candy Meadow Farms . . . . . . . . . . . . . 65, 92 Coley Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 DLL Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Four L Hereford Farm . . . . . . . . . . . . . . . 104 Jackson Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 JM Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26, 27 Mud Creek Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104, 114 Parker Bros. Polled Herefords . . . . . . . . . . . . . . . . . . . . . . 92 River Circle Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Roberson’s Polled Herefords . . . . . . . . . . . . . . . . . . . . . . 104 Rogan Farm Herefords . . . . . . . . . . . . 104, 114 Triple L Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Walker Polled Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . 7 Woodard Hereford Farms . . . . . . . . . . . . . 104 Woolfolk Farms . . . . . . . . . . . . . . . . 77, 114 TEXAS Alpha Equine Breeding Center . . . . . . . . . . . . . . . . . . . . 104 B&C Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Barber Ranch . . . . . . . . . . . . . . . . . 57, 104 Case Ranch Herefords . . . . . . . . . . . . . . . 104 Double Bar L Livestock . . . . . . . . . . . . . . . 38 Doyle Hereford Ranch . . . . . . . . . . . . . . . 104 Dudley Bros. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Ft. Worth Stock Show & Rodeo . . . . . . . . . . . 96 Fuston Herefords . . . . . . . . . . . . . . . . . 104 G3 Ranch . . . . . . . . . . . . . . . . . . . . . 104 GKB Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Glaze Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 H2 Ranch and Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Indian Mound Ranch . . . . . . . . . . . . . . . . . . . . . . . . . 12, 104 Iron Lake Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Kinnear Polled Herefords . . . . . . . . . . . . . . . . . . . . 104, 111 Larsons’ Polled Herefords . . . . . . . . . . . . . 104 Massey Hereford Ranch . . . . . . . . . . . . . . 104 McInnis Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 McMullin Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Metch Polled Herefords . . . . . . . . . . . . . . 104 ML Cattle . . . . . . . . . . . . . . . . . . . . . 104 Mockingbird Hill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Neel Polled Herefords . . . . . . . . . . . . . . . 104 Noack Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Nolan Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Powell, James L. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Rockin 4H Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Rockin’ W Polled Herefords . . . . . . . . . . . . 104 Rocking Chair Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Skrivanek Ranches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Spearhead Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104, 111 Still River Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Sunny Hill Ranch . . . . . . . . . . . . . . . . . 104 Texas Hereford Assn. . . . . . . . . . . . . . . . . . . . . . . . . . . 72, 104 W4 Ranch . . . . . . . . . . . . . . . . . . . . . 82 Williams Family Herefords . . . . . . . . . . . . . . . . . . . . . . . . 104 Willis Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 UTAH Allen & Sons, Phil . . . . . . . . . . . . . . . . . 104 Circle BJ Polled Hereford Ranch . . . . . . . . . . 104 Ekker Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Johansen Herefords . . . . . . . . . . . . . . . . Pallesen Hereford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peterson Bros. Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . Rell Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

104 104 105 105

VIRGINIA Fauquier Farm . . . . . . . . . . . . . . . . . . . 90 Knabe, Harry A. Jr. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Knoll Crest Farm . . . . . . . . . . . . . . . . 43, 90 Meadow Ridge Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Mid-Atlantic Fall Bonanza Sale . . . . . . . . . . . 59 Poplar Ridge Farm LLC . . . . . . . . . . . . . . . 90 Thistle Tree Farm . . . . . . . . . . . . . . . . . 105 WASHINGTON Diamond M Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Ottley Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Yoricka Farm Inc. . . . . . . . . . . . . . . . . . 105 WEST VIRGINIA Cottage Hill Farm . . . . . . . . . . . . . . . . . Five Star Polled Herefords . . . . . . . . . . . . . Goff & Sons, A. . . . . . . . . . . . . . . . . . . Grandview Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . Grassy Run Farms . . . . . . . . . . . . . . . . . Haught Bros. . . . . . . . . . . . . . . . . . . . Hickory Springs Farm . . . . . . . . . . . . . . . J & A Hereford Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Law & Sons, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . McDonald Polled Herefords . . . . . . . . . . . . Westfall Polled Herefords . . . . . . . . . . . . .

106 106 106 106 106 106 106 106 106 106 105

WISCONSIN Baker Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Boettcher’s Brookview Acres . . . . . . . . . . . . 89 C&L Hereford Ranch . . . . . . . . . . . 95, 105, 110 Christ the Rock Creek Farm . . . . . . . . . . . . . 88 Dalton Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Gari-Alan Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Huth Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . 89, 105 J&J Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Kegley Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Lambs Bros. . . . . . . . . . . . . . . . . . . . . 88 Larson Hereford Farms . . . . . . . . . . . . . . . . . . . . . . . . 88, 105 Lietzau Hereford Farm . . . . . . . . . . . . . . . 89 Lininger Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 MGM East . . . . . . . . . . . . . . . . . . . . . 89 MGM West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Next Generation Genetics . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Owego Stock Farm . . . . . . . . . . . . . . . . . 89 Pierce’s Hereford Haven . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Sandrock Ranch Herefords . . . . . . . . . . . . . . . . . . . . . . . . 105 Spruce Hill Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . 88 Starr Polled Herefords . . . . . . . . . . . . . . . 89 Steiny’s Herefords . . . . . . . . . . . . . . . . . 88 Whiskey Run Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Windy Hills Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Wirth Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Wiswell Farms . . . . . . . . . . . . . . . . . . . 89 WYOMING Berry’s, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 105 Holmes Herefords/Drake Ranch . . . . . . . . . . 105 Largent and Sons . . . . . . . . . . . . . . . 17, 105 Lockhart Cattle Co. . . . . . . . . . . . . . . . . 105 McClun’s Lazy JM Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Micheli Hereford Ranch . . . . . . . . . . . . 29, 105 Middleswarth Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 NJW Polled Herefords . . . . . . . . . . . . . . . 105 Ochsner Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Perkes Herefords . . . . . . . . . . . . . . . . . 105 CANADA ANL Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Blair-Athol Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . 49 Brooks Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 C&T Cattle Co. . . . . . . . . . . . . . . . . . . . 50 Elmlodge Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . 105 Fenton Hereford Ranch Inc. . . . . . . . . . . . . . . . . . . . . . . . . 78 Glenlees Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Haroldsons Polled Herefords . . . . . . . . . . . . 49 KLR Ranch . . . . . . . . . . . . . . . . . . . . . 50 McCoy Cattle Co. . . . . . . . . . . . . . . . . . . 50 Medonte Highlands Polled Herefords . . . . . . . . . . . . . . 105 Phantom Creek Livestock . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Square D Herefords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Twin View Polled Herefords . . . . . . . . . . . . . . . . . . . . . . . . 50 Wascana Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 SERVICES Accelerated Genetics . . . . . . . . . . . . . . . . 60 Barnes, Tommy . . . . . . . . . . . . . . . . . . 105 Birdwell, James M. . . . . . . . . . . . . . . . . 105 Birdwell, Joel . . . . . . . . . . . . . . . . . . . 105 Booker, C.D. “Butch” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Breeders Insurance LLC . . . . . . . . . . . . . . 105 Burks, Eddie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 BuyHereford.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Carper, Thomas . . . . . . . . . . . . . . . . . . 105 CattleMax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Conover, Al . . . . . . . . . . . . . . . . . . . . 105 Emmons Ultrasounding . . . . . . . . . . . . . . 105 Gay Livestock Insurance, Jerry . . . . . . . . . . . 105 Genex Cooperative Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Hereford Youth Foundation of America . . . . . . . . . . . . . . 3 James F. Bessler Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Jensen Live Stock Agency . . . . . . . . . . . . . 105 Layton, Dustin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Lowderman, Cody . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Lowderman, Monte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 MCS Auction LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Midwest Cattle Service Inc. . . . . . . . . . . . . 106 MyHerd.org . . . . . . . . . . . . . . . . . . . . 14 National CUP Lab & Tech Center . . . . . . . . . . 106 Reed Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Schacher Auction Services . . . . . . . . . . . . . . . . . . . . . . . . 106 Select Sires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Sims, Eddie . . . . . . . . . . . . . . . . . . . . 106 Stith, Dale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Stout, Justin B. . . . . . . . . . . . . . . . . . . 106 Streamline Genetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 T Bar C Cattle Co. . . . . . . . . . . . . . . . . . 106 T/Big Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Vermeer . . . . . . . . . . . . . . . . . . . . . . 84 Wendt, Kevin . . . . . . . . . . . . . . . . . . . 106

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CATTLE ENTERPRISES Tommy and Tommie Lynne 1230 Reeves Rd. • Midville, GA 30441 706-554-6107 • Cell 706-339-0201 www.meadcattle.com tommy@meadcattle.com

Les and Nancy Midla & Family

W. Massey Booth Jr. and Curtis H. Booth 711 Kings Run Rd. Shinglehouse, PA 16748 814-697-6339 masseyb@frontier.com

34 Cranberry Marsh Marianna, PA 15345 724-267-3325 nmidla@pulsenet.com Documented cattle that are right for today’s industry.